Role of Simplicity in Creative Behaviour: The Case of the Poietic
  Generator
  We propose to apply Simplicity Theory (ST) to model interest in creative
situations. ST has been designed to describe and predict interest in
communication. Here we use ST to derive a decision rule that we apply to a
simplified version of a creative game, the Poietic Generator. The decision rule
produces what can be regarded as an elementary form of creativity. This study
is meant as a proof of principle. It suggests that some creative actions may be
motivated by the search for unexpected simplicity.
