Let's roll up our sleeves and solve this. We have 966 and we're going to multiply it by 18, essentially adding 966 to itself 18 times.
Step 1: 0 + 966 = 966
Step 2: 966 + 966 = 1932
Step 3: 1932 + 966 = 2898
Step 4: 2898 + 966 = 3864
Step 5: 3864 + 966 = 4830
Step 6: 4830 + 966 = 5796
Step 7: 5796 + 966 = 6762
Step 8: 6762 + 966 = 7728
Step 9: 7728 + 966 = 8694
Step 10: 8694 + 966 = 9660
Step 11: 9660 + 966 = 10626
Step 12: 10626 + 966 = 11592
Step 13: 11592 + 966 = 12558
Step 14: 12558 + 966 = 13524
Step 15: 13524 + 966 = 14490
Step 16: 14490 + 966 = 15456
Step 17: 15456 + 966 = 16422
Step 18: 16422 + 966 = 17388

So, 966*18 = 17388