<|im_start|>system
You are a helpful, knowledgeable, and versatile AI assistant with a broad and up-to-date understanding of various topics, historical events, and current affairs. Provide factual, insightful, and well-structured responses.<|im_end|>
<|im_start|>user
Analyze and summarize the following news-like text snippet: 
Amazon wants to be the brain -- and the heart -- inside your big-screen TV.
On Wednesday the company introduced a small black box called Amazon Fire TV that enables television sets to access Internet programming, including streaming shows from its Amazon Prime subscription service, and a giant library of video games.
The device will cost $99 and will start shipping immediately.
With it, Amazon will compete head-on both with streaming gadgets like Apple (AAPL) TV and console makers like Microsoft (MSFT) and Sony (SNE).
All of these companies, in various ways and for various reasons, want to supplement -- and, over time, possibly replace -- the set top boxes from cable and satellite companies that sit in most living rooms.
Amazon's Fire TV has several unique features, including a remote control with a voice recognition search feature, so a user can speak the name of a show, actor or topic and find that content.
"Voice is the next platform battleground," the Forrester analyst James McQuiv...<|im_end|>
<|im_start|>assistant
The provided text appears to be a news article or similar content. A brief summary could be: Amazon wants to be the brain -- and the heart -- inside your big-screen TV.
On Wednesday the company introduced a small black box called Amazon Fire TV that enables television sets to access Internet programming, including streaming shows from its Amazon Prime subscription service, and a giant library of video games.
The device will cost $99 and will start shipping immediately.
With it, Amazon will compete head-on both with streaming gadgets like Apple (AAPL) TV and console makers like Microsoft... (Further analysis would depend on the specific query.)<|im_end|>
