Members of the largest generation are entering their prime earning years and starting their own businesses; many will inherit their Baby Boomer parents’ wealth, motivating them to think about their financial futures.likely as overall investors to invest in companies with social or environmental impact goals, with up to 84 percent believing their investments will lead to positive change.33 In parallel, the rapid growth of responsible investment funds and indices and the expansion of mainstream platforms like the Luxembourg Green Exchange give investors access to investments that align their values and assets.