Street to School won the Financial World Innovation Award for ‘Innovation in corporate social responsibility’ and was nominated in the top marketing programmes in the ’C&E Corporate-NGO Partnerships Barometer 2011’ Save the Children awarded ‘You are the Big Picture’ their award for most innovative marketing partnership In the UK, 22% of MP’s had heard of Street to School and, once the others were aware, 55% felt more favourably towards Aviva 40% of people who saw coverage of the International Day for Street Children in the Telegraph said we had brought it to their attention, 15% felt encouraged to donate to help street children, and 16% said they feel more positive towards Aviva.