In addition to our annual employee engagement survey (p. (p. 19), in August and September 2012 we conducted a survey of national policy infl uencers to measure CVS Caremark’s current reputation, inform strategies for strengthening CVS Caremark’s reputation, identify health care issues that offer strong opportunities for thought leadership, assess awareness and opinions of CVS Caremark’s integrated business model, and identify key metrics for tracking the impact of communications over time.