In these meetings, front line executives have the opportunity to express opinions, identify problems and submit proposals for improvement, placing the interests of customers to the forefront. Efficiency, high quality of services provided and adoption of the most up-to-date methods and principles of management of the EFG Eurobank Clients Relations Office was acknowledged by the European distinction ‘Committed to Excellence’, which the Office was awarded in May 2004 by the internationally prestigious European Foundation for Quality Management (EFQM).