ing visits to client production facilities to pres­ ent	 the	 results	 of	 certification	 of	 production	 processes; building regular direct communication with the agreed periodicity and format for receiv­ ing feedback from the consumer regarding the quality of the product, the process and the sys­ tem (benchmarking); implementation of continuous improvements in product characteristics, process and system parameters based on received feedback from the consumer; 	 increasing	customer	 loyalty	by	means	of	effec­ tive development of cooperation for the future; 	 identification	of	 the	main	directions	 for	organ­ ization	 of	 effective	 technical	 support	 of	 the	 consumer to enhance the culture of aluminium consumption.