■■ ensuring we conduct ourselves in line with our Code of Conduct, creating the best workplace for our colleagues – The Barclays Way ■■ ensuring that we treat our customers fairly and that the products and services we deliver are transparent and responsible ■■ improving customer experiences ■■ ensuring we operate in line with relevant laws and regulations including those applicable to financial crime, and ■■ ensuring we safeguard the data that has been entrusted to us.