Another aim of this project, which is still in the test phase, is to broaden the concept of personal insurance to include the environment by giving each new product a Corporate Social Responsibility aspect: for the first product, CNP UniCredit Vita has chosen the theme of the environment, and more specifically climate change, together with a social approach: with each new contract signed, CNP  UniCredit Vita contributes to a reforestation project in Sicily by planting an orange tree on land confiscated from the Mafia.