PRvoluntary codes concerning marketing communications, including advertising, promotion, and sponsorship by type of outcomes In November 2012, the Swedish IGM (Läkemedelsindustrins informationsgranskningsman) imposed a sanction payment of SEK 90,000 toOrion Pharma AB, Orion’s marketing organisation in Sweden, because of improperly presented minimum information about Pronaxen (naproxene) on the product’s Facebook page.