Objectives of our Own Brand development process Consumer Satisfaction with our Own Brand products as a strong factor in business success; Guaranteeing that the development of our Own Brand products is the result of an ongoing concern to comply with all the requirements, with thorough procedures, so that they can be part of the objectives themselves; Ensuring more professional organisation to improve operational efficiency, raise the company’s productivity and ensure that our people are highly satisfied in their work; Strengthening relationships with suppliers to ensure that the products obtained are of the desired quality; Strict compliance with the applicable regulations in all areas of our business.