IBM has long been a pioneer in privacy policy and practice: � Early privacy code of conduct � 2000—one of the first companies of any size to appoint a chief privacy officer � 2005—first company to adopt a global genetic nondiscrimination and privacy policy � 2010—recognized as “Most Trusted for Privacy” in the technology industry in the United States and Canada In 2011, IBM launched a number of new initiatives around privacy, and expanded others already underway.