Report was published for 1971 Assicurazioni Generali got a name make-up and the brand name was shortened to “Generali” 1975 following the unification of the Venice and Milan branches with the Head Offices, Generali is the first company in Italy to adopt a forecast and budgetary control system 1994 Genertel was founded: the Generali Group was the first to launch over-the-phone insurance in Italy. 1997 Generali took over Migdal, Israel’s top insurance company.