� “We�consider�it�important�to�communicate�honestly.�By�that�I�mean�that�we� don’t�just�think�about�what�we�are�allowed�to�say�about�a�product,�but�also� about�what�we�can�and�should�say.�There� are�great�variations�in�the�way�dietary� supplements�are�marketed,�and�we�expect�regulatory�changes�to�shape�our�industry�in�the�future.�We�hope�that�the� changes�that�are�coming�will,�among�other�things,�make�it�easier�for�consumers�to� compare�products.�For�instance,�in�the� market�for�omega-common�practice�as� regards�indicating� amounts.�Consumers� are�dependent�on�the� manufacturers�marketing�their�products� �responsibly,�which� is�something� they�should� be��entitled�to� �expect�from� all�of�us�who� sell�dietary� supplements,”� �concludes� �Johansen. lulose­based product, PowerFiber, which may have a positive health effect.