The Group’s response to these challenges is decisive and firm: › we support the economies of Greece and the countries in which we operate, and have confidence in their development potential; › we support our customers, corporate and individual, across our geographic territory, making con sistent use of best banking practices and contributing to finding viable solutions with sustainable positive results; › we operate according to global corporate governance practices, taking responsibility for our shareholders in order to generate added value; › we invest in our people by staffing the Group mainly from within, thus developing their talents and competencies; › we promote “green entrepreneurship”, having long recognized its potential and prospects.