It is therefore crucial that the Strategy and its relevance is understood by decision-makers at management level and by the departments entrusted with implementing it Identifying mutual gains from CR initiatives across markets and between business units Stimulating all employees' personal initiative to implement the Strategy, live by its principles and communicate these both inside and outside the workplace Providing a framework for measurable progress in CR Strategy implementation and performance monitoring Challenge employees in all business units to compare the framework set by the CR Strategy against their prevalent regional or local conditions and to derive customized implementation projects.