Used books exchanged for environmental bags and collections of photos from the Green Prism photo contest are donated to elementary and middle schools Polar bear mother and cub at sea © Angela Plumb Social and Cultural Support as a Good Corporate Citizen Aiming to be a company admired and respected the world over, Canon continually works in accordance with its corporate philosophy of kyosei to contribute to society through its core technology and product businesses while also developing social and cultural support activities in response to a variety of social needs and issues.