This project, which has the ambitious goal of changing the individual habits and behaviour of workers primarily, but also of customers, was supported by an informational campaign which included the creation of a logo, posters and flyers about the quality of the water in the areas served by Hera, napkins for the canteens showing data on the quality of tap water, coasters for meeting rooms, carafes with the Heralogo, articles in the House Organ, and news reports on the company TV and internal portal.