Moreover, it became the first institution in the banking industry to achieve in a top five customer satisfaction survey conducted by an external agency in 2014, thanks to its vigorous endeavors in improving customer value by operating an expert service education organization, conducting the “3 Actions Movement” (i.e. enthusiastic greetings, rigorous response, vigorous support) and creating the new monthly VOC report for customer interaction which contributed to setting up the culture of respect for customers.