The priorities of the new GRI indicators include questions on the role of the media in society, on the safeguarding of editorial independence and diversity of opinion, on the structure of the owners and shareholders, on quality assurance in the creation of journalistic content, on interaction with readers, on compliance with declared corporate values, on the protection of the safety of sources and confidentiality, on the protection of intellectual property, on the avoidance of conflicts of interest in the creation and dissemination of content, on the separation of editorial content and advertising, on the significance of the advertising revenue received from government sources, on risks related to corruption, on contractual frameworks for permanent and freelance employees, on security for journalistic activity in crisis areas, on offers of vocational training, on the transparency in the representation of sector interests to regulators and – of particular importance – on the current processes of change in the media in the course of digitization.