Knowledge sharing: Much of what we know is in our people’s minds or our processes� To ensure that we keep delivering outstanding service and innovation, all of our people need easy access to the insights and learning of our many specialists around the world� Knowledge sharing Last year we stated our intention to drive a shift in culture that puts knowledge sharing at the heart of our business mindset� This year we have made great strides to put and keep knowledge sharing on the agenda, enabling and empowering individuals to learn from their colleagues and external experts, with the aim of generating added value from greater innovation and new market opportunities, thus ensuring business continuity� In November 2014, via our 2020 Network employee development programme (p31), we introduced a new knowledge sharing competency within our global employee appraisal framework, Croda Aspire� During 2015, this has become one of the top five competencies used by managers around the world to set objectives and measure performance, demonstrating that they have recognised just how important it is to encourage knowledge sharing at every level of our Business� “Knowledge sharing is a very valuable competence for us, because our business model is based on bringing innovation to our customers via consultative sales.