We support:  the efforts to restructure the Greek economy and its transition to a new, sustainable form of development as well as the economic recovery in the wider geographical region;  our customers according to their specialised needs and demands, particularly now that those needs have had to adjust to the present economic conditions;  our shareholders, by shielding the Bank and by strengthening the structures and transparency of corporate governance;  our employees, by contributing to their constant development and to the necessary balance between professional and personal life;  our suppliers, our business partners and also our social partners on a mutual benefit basis and harmonious collaboration;  every effort to protect the environment, both in our internal operation and by sharing our know-how with all our partners;  the efforts to preserve the culture, traditional technologies and industrial heritage, with an emphasis on the Greek periphery through our Museum Network;  the principles of the UN Global Compact for the protection of human and labour rights, and the environment and the efforts to eliminate corruption.