In addition, in order to celebrate the first re, local and global initiatives were launched: > “Words are important”, an online campaign with the objective of stimulating the tertiary sector, and public opinion in general, on the case for rethinking the way of communicating philanthropy; the contributions were in cluded as part of the publishing project “The words which are important – A small dictionary of solidarity”; > “Your idea flies high”, an in-house competition, re launched at global level with the involvement of col leagues from 13 countries, for a total of 201 projects, 35 of which will be financed by Enel Cuore and by the country offices for a total of over 450,000 euro.