Based on this priority indication, Hera actively collaborates with and participates in initiatives for prevention and re-usage: as an example, we note the discounts on the TIA (Environmental Hygiene Tariff) provided by the Ferrara Water and Waste Regulatory Authority for business concerns that donate food and other still usable products to aid associations rather than sending them for disposal as waste and the financial incentives provided to hotels that are members of Legambiente Turismo, which Hera signed a specific memorandum of understanding with in these entities insofar as the reduction of waste.