The Group aims to improve consum­ ers’ daily lives and offer them the most effec­ tive services and products they need, continu­ ously updating all systems and getting ahead of the competition to identify trends as a result Innovation investment The Euskaltel Group is aware of its lead sta­ tus in the Basque Country, Galicia and Asturi­ as within the technology field and its work to support innovation, foster a digital culture and drive digitalisation in the business environment and daily life is particularly relevant.