For this purpose, we developed distinctive and structured listening sessions for the management team: ◼ 2 focus groups - this involved 5 company Directors in key Company roles - to identify contact points between the values and the drivers of the Business Plan; ◼ 25 in-depth interviews conducted with the senior Directors and the management team related to managerial and leadership styles used and practiced; ◼ an online survey involving 190 executives and SEA Managers (including some involved in the previous phases) which sought to collect a broad range of managerial assessments on Company topics such as collaborative work between functions, dissemination of information, conflict and mistake management.