In particular, with regard to the employer branding, the company: · defined a new selection procedure applied throughout the Group, which regulates selection activities carried out in the external labour market; · implemented the Success&Factor platform through recruiting marketing (RMK) to centralise and track workflows and streamline selection processes; · published the first searches for external personnel for the Group’s companies in the Careers/Join Us section of the institutional website, leaving the brands visible; · used innovative tools and methods to make preselection and recruiting processes more efficient (e.g. Challenge); · held the Recruiting Day event focused on active participation and teamwork, attended by the HR managers of the group companies (see dedicated box).