PROFILE 2 .2 Primary brands, products, and/or services Product reach 2 .3 operational structure corporate mind 2 .4 Location of organization’s headquarters corporate mind 2 .5 number of countries where the organization operates corporate mind 2 .6 nature of ownership and legal form corporate mind 2 .7 markets served Product reach 2 .8 scale of the reporting organization corporate mind 2 .9 significant changes during the reporting period 3.