to our Business are: – Mass population growth, ageing and polarisation: The global population is set to grow to nine billion by elderly population and the gap in wealth and health increasing – Changing expectations and behaviours: Consumers are demanding that businesses are more transparent and take greater responsibility for their operations and their suppliers – Scarcity of natural resources: Pressures on food, water, fuel and other natural resources require a new approach to consumption and re-use – Climate change: As rising temperatures compromise habitats and resources, carbon reduction is an increasing priority – Shifts in the global economy: Growth in the developing world is outstripping that in established markets, leading to new centres of power and an expanding urban middle class – Challenging legal and regulatory environments: Legislators are requiring ever higher standards of quality, safety and environmental and social protection Mega Trends With the knowledge of these global drivers, and our understanding of the unmet needs of our customers, we have identified three mega trends that we believe will create new areas for us to innovate in the years ahead.