( 2007 2008 2009 2010 221 22.6 19.3 18 22.7 24.1 23.0 21.6 10.0 10.0 8.6 7.2 6.8 7.2 6.6 6   REPUTATION SCORECARD In 2010, we partnered with the Reputation Institute, a research firm that specializes in corporate reputation management.