These sponsorships also serve to reinforce the commitment to wellness in addition to providing an an opportunity to engage with the runners, friends and family, and the broader community In FY marathons: n Standard Chartered Mumbai Marathon n World 10K Bangalore n Boston Marathon n Bank of America Chicago Marathon n ING New York City Marathon n TCS Amsterdam Marathon Building awareness about the TCS brand among school children and working to create an interest in IT is important for future supply-side sustainability.