Both processes include, among other things, consideration of the product or service income generation approach; pricing structure complexity; fees or charges significantly above the cost of the service; the use of short-term promotions or offers; and features or add-ons that customers pay for as part of this product that are not used by the majority of customers. Reward and incentives Our reward scheme is designed to incentivise all Barclays UK colleagues to collaborate across the business to better serve our customers.