Some of the campaigns developed during the year include: “Roma runs on Fibre”, was dedicated to the agreement between Acea and Open Fiber for the broadband cabling of the city of Rome and involved national newspapers and magazines with issues between January and March; “Together for water”, on air in Rome for three months in July-September, was designed to raise awareness of the issue of saving water, an essential and valuable asset for the life of the planet (see the box); finally, the campaign “For a new culture of water” targeted the customers of Acea Ato Frosinone via print, web and TV, seeking to raise awareness among the public and highlighting Acea Ato 5’s commitment in the area to fighting phenomena like illegal connections; Acea Ato 5 has also started a project to involve schools, called Water in small steps, aimed at making children aware of the complete water service cycle and to convey to them the importance of saving water.