The use of data of its consumers and customers is understood as protection of the rights of the interested parties and the basis for maintaining the relationship of trust with the Group BRAND REPUTATION Upholding and strengthening the reputation of its brands towards all major stakeholders, primarily customers, investors and employees, supports the Group's leadership in the reference sector BUSINESS PARTNERSHIPS Upholding and consolidating commercial partnerships allow to create value along the entire value chain of the Group and to offer increasingly innovative, competitive products able to respond to consumer needs on the market AFTERSALES SERVICES An assistance service able to listen to the needs of consumers and to respond quickly and comprehensively to their requests is a key factor for consolidating relationships with consumers and strengthening the reputation of the Group's brands.