Communicating our products’ sustainability credentials the market to enable our customers to make informed choices when testing and specifying new ingredient effects and to educate their consumers� We believe that these key priorities will help us to: understand exactly what the customer and their consumers want from our products; provide the innovations that will answer those needs in the right ways; and, ultimately result in a better, futureproofed product portfolio, contributing to our sustainable innovation strategy and long term business success� Product Design Process At each stage in our Product Design Process, our R&T teams need to consider each of these areas.