The process involved the following steps: competitor and peer benchmarking, relevant regulations, criteria from various indices and rankings, and other sources; 2) Consulted with a number of senior executives internally and external Corporate Responsibility experts to get their perspectives on what Alliance Data’s priorities should be; 3) Through an on‑site strategy workshop with senior executives, the topics were prioritized and aligned to the four focus areas of strategy and to strategic ESG risks and opportunities within each focus area (Data, People, Community, Environment).