AXA’s strength is built on robust strategic decisions that today enable us to draw from: Solid positions in the markets in which we do business Our multi-channel distribution model, which allows the client to decide how he or she wants to access our products and services Our risk management expertise, which guarantees our fi nancial strength and our ability to keep promises Our operational excellence, which allows us to deliver quality service at competitive prices Our particular concern for staff development Our three core attitudes—available, attentive and reliable—which guide all of our employees to better serve our clients and establish long-term relationships based on trust.