in a b le D ev elo pm en t 0 1 1 63 as part of the process of using design innovation as a means of developing sustainable packaging, we continue to work with customers to: n	Design packaging solutions that are both efficient and user friendly. n	optimise the supply chain, including palletisation, warehousing and distribution. n	Develop fit for purpose “right-weighted” packaging based on experience and empirical modelling instead of historical data. n	Reduce complexity in the packaging portfolio as this leads to higher productivity, less material usage and less waste.