Specifically: › stimulating, identifying and protecting IP generated by R&D investments or acquired externally (IP asset generation); › consolidating a portfolio of intellectual property rights (patents, trademarks and know-how in particular) of a quantity and quality such to ensure the best negotiating terms with third parties, via relevant licencing and/or cross-licencing agreements (IP asset management); › creating opportunities to best exploit the IP available within the Group companies via technology transfer and/or the concession to third parties external to the Group of user licences and related royalties (IP asset exploitation).