Sponsorship (thousands of €) Recreational activities 120 90 28 Culture 798 882 1.004 Sport 222 301 386 Social 192 184 23 Environmental 110 123 90 Other 134 287 16 Total 1,576 1,867 1,547 of which to local communities 1,527 1,779 1,537 of which to areas not served by Hera 49 88 10 Hera supported the Bologna Cinetheque by identifying and sponsoring the major dates in the programme for 2010 and thus becoming one of its main partners.