The activity behind these continued good levels of positivity included: sharing customer stories about how we helped them in their time of need;  sharing longer term views on big social issues: housing, health and income in later life;  sharing our ‘social purpose’ through blog content; celebrating those who work hard at giving something back;  showing the link between good corporate citizenship and good business; demonstrating how good governance develops good behaviours in the businesses we invest; and  increasing visibility about the ways our direct infrastructure investments are providing long term capital to parts of society and the economy that need stabilising – we’re not just doing it for commercial gain.