The objectives of the programme are as follows: to promote transparency on issues of civic engagement among the elderly; to provide practical recommendations with the contribution of science; to provide professional support to volunteering initiatives; to create a network of the various actors involved in volunteering activities; to create a new culture in which the value of civic engagement among the elderly is recognised through the promotion and awarding of prizes and awards. — economic development activities; — Helfen hilft–Gemeinsam stark (Helping helps – together we are strong), the corporate volunteering programme involving employees of the German companies.