The pilot advances IBM’s mission in several key areas including: expanded services from wellness to chronic condition management; population management directed by condition prevalence and identified opportunities within prevalence; one integrated technology platform, to coordinate service information; expanded member outreach using campaign management, based on the opportunity to coordinate outbound plus inbound traffic, mail and online connectivity; increased personalization using claims, pharmacy and lab data, and biometric and health risk assessment information when available; integrated service delivery with one health coach serving as primary member contact and engaging specialists when needed; streamlined administration with one trusted partner, one set of reports and one value model; enhanced member empowerment across all conditions; and improved program measurement through an ongoing integrated measurement model.