Cooperation: In cooperation with the Universities of Lüneburg and St. Gallen, with the companies Bahlsen and VW as well as the large Swiss bank UBS, the research project “Sustainability Balanced Scorecard” is born, the aims of which include investigating the inclusion of environmental management in strategic company management. 1999 Pilot project to optimize the paper chain: from the family forestry firm in Norway to the finished magazine in the Ahrensburg printing facilities – exemplified by the magazine "Familie&Co".