The U.K. Data Protection Act of within the U.K. GDPR and the U.K. GDPR apply to EU and U.K. entities, respectively, as well as entities not established in the EU and/or the U.K., that offer goods or services to data subjects in the EU and/or the U.K., or monitor consumer behavior that takes place in the EU and/or the U.K. Regulators may impose fines for non-compliance.