As such, within the framework of the Portuguese Government’s Integrated Strategy for Promoting a Healthy Diet (EIPAS), Pingo Doce aims to: reduce the level of salt in soups, to a maximum of reduce the level of salt in its own-produced bread to a maximum of 1g/100g in 2021; reduce the level of salt in crisps and snacks by 12% by 2021; reduce the average total sugar content in fruit nectar juices by 5% by 2021; reduce the average added sugar content in chocolate milk by 10% by 2021.