uc rusal interacts with customers and business partners through the following: - Implementation of interactive customer services in the form of an internet portal to allow for a direct interaction between plants and customers - establishing a register of uniform requirements on the characteristics of manufactured products - holding face-to-face meetings and plant visits - Improvements to the accounting system and respond ing to appeals and complaints - Increase in the quality of output through the imple mentation of the quality management and certification system Iso customer support centre - publication of annual reports and sustainability reports - holding annual customer satisfaction surveys.