Specifically: ■ greater satisfaction of wholesale and retail customers, achievable by promoting innovation in internal processes, the qualitative development and improvement of the fixed access network and respective services, the reduction of disputes; ■ development of fair competition among competitors, which is considered to be in the interests of the Group, the market, the customers and stakeholders in general, promoting equality of technical and economic treatment among the marketing departments of Telecom Italia and the other operators; ■ maintenance of competitive conditions in the transition to new generation networks, in order to ensure the creation of an open network able to offer the Community high quality services; ■ more transparency in the evolution of fixed access network for competitors and institutions through communication of the technical plans for quality and development of the infrastructure; ■ fulfilment of requests received from AGCOM, consumer associations and alternative operators, contributing to the development of a relationship and problem resolution model based on constructive relationships founded on a climate of trust and continuous discussion A fundamental requirement for the fulfilment of these undertakings is the development of a new culture centred on the concept of Equivalencesales department of Telecom Italia and other alternative operators through NWS (for further information see Services to OLOs section).