The activity behind these continued good levels of positivity included: Sharing our ‘social purpose’ through video and written content  Celebrating those who work hard at giving something back  Sharing customer stories about how we helped them in their time of need  Sharing longer term views on big social issues: housing, health and income in later life  Showing the link between good corporate citizenship and good business  Demonstrating how good governance develops good behaviours in the businesses we invest  Increasing visibility about the ways our direct infrastructure investments are providing long term capital to parts of society and the economy that need stabilising  World class leadership We invest in developing ambitious, inspiring leaders who have high expectations in terms of performance and results.