To this end, in programme, which revolves around placing customers at the centre of our business: pp consideration for the current and future expectations of our customers and prospects, stressing a smooth, personalised experience, no matter what communication channel is chosen; pp adaptation of Groupe PSA’s internal processes to this new necessity, in sync with the spirit of each brand; pp re-engineering of CRM tools and global roll-out of a solution that can respond to customer needs and the requirements of our business line processes.