And because culture can strongly influence how patients define health perception, lifestyle choices, and healthcare seeking behaviors, we need to understand relevant cultural differences that impact patient outcomes.” Coleman Obasaju, M.D., Ph.D. senior medical director, lilly oncology, and global leader, diversity in Clinical research 06 0705040302 0901 0804 developing innovative medicines www.lilly.com/products/patient-safety 05 supporting strong worKplaCe praCtiCes More than a century ago, Colonel Eli Lilly’s vision and his commitment to patients, employees, and communities set a strong tone for our company that continues today.