investment operates (What); we target the underserved in relation to those SDGs, whether it is people or the environment (Who); we aim to improve the lives of stakeholders in a lasting (enduring) and meaningful (deep) way – at scale (How Much); we signal that measurable impact matters and engage actively through business-building, active ownership and governance (Contribution); and we aim to invest in companies where the risk that positive impacts will not materialize is relatively low (Risk).