RISKS OF SDG WASHING The defining principles of our methodology are aimed at preventing the following SDG-washing risks: Positive contribution bias effect: consists in highlighting a product’s positive contributions (e.g. electric mobility) while ignoring the negative impacts in the value chain (e.g. raw material extraction, product waste and second life) or how the company manages its operations (e.g. decent working conditions); Magnifying glass effect: consists in focusing on a positive aspect of an activity, even if it only represents a small percentage (e.g. an eco-designed product which represents of overall revenue, the remainder being generated by standard products); Offsetting effect: consists in reporting a neutral impact by offsetting the positive and negative impacts (e.g. production of medicine).