In France, Generali France launched the Ambition Province Project, a structured strategic project which, in order to address the issue of the ageing population, will seek to rejuvenate the workforce via: a policy for recruiting staff of under old; an Apprenticeship Policy which, for 20112013, involves a plan to permanently hire 25% of trainees in the company; a policy to establish relationships with those universities that provide the best training as well as professional development plans for specific roles.