36 3 Value Creation 3.1 Operational Finance 3.2 Product and Sales 3.3 Product Quality and Innovation 3.4 Green Development 3 CORPORATE SOCIAL RESPONSIBILITY REPORTVALUE CREATION 37 3.1 Operational Finance 3.1.1 Cost Control The steel industry is capital-intensive industry that demands huge amount of investment in production equipment, coal and iron materials account for a high percentage of production cost.