By implementing policies and practices that help employees to balance these demands, we aim to achieve the goals of: � increased productivity � improved employee morale � enhanced corporate image and positive public relations � heightened employee commitment to work and to the organisation � increased ability to attract and recruit the best employees � achievement of workforce diversity objectives � improved health and safety record due to fewer work-related incidents or accidents � reductions in tardiness and absenteeism � decreased turnover and, as a result, increased return on training and development investments.