The	Hellenic	Advertising	Code	 lays	 down	 the	 rules	 for	 professional	 and	 ethical	 conduct,	 geared	 especially	 towards	 the	 citizen-consumer,	 which	 must be adhered to by all those involved in the advertising sector, i.e. by advertisers,	advertising	practitioners	and	agencies	and	the	media,	as	well	 as	by	all	 those	who	 request	 and	all	 those	who	 implement	all	 the	above	 mentioned forms of communication.