Aviva plc Corporate responsibility report Through our sponsorship of Premiership Rugby, UK Athletics and Norwich City Football Club we aim to: make a difference beyond elite sport and direct a signifi cant proportion of our investment at grassroots level help children get active and play a role in positively impacting the trend for childhood obesity help children build self esteem through participation in sport – we know from community rugby this works as all shapes and sizes make a team leave a legacy by growing the sport for the children of the future allow our employees to feel the benefi ts of our sponsorship – their children participate, parents get involved in coaching – positively impacting how they feel about working for Aviva.