https://cvshealth.com/newsroom/press-releases/american-cancer-society-and-cvs-health-launch-bold-initiative-help-colleges https://cvshealth.com/newsroom/press-releases/american-cancer-society-and-cvs-health-launch-bold-initiative-help-colleges https://cvshealth.com/newsroom/press-releases/american-cancer-society-and-cvs-health-launch-bold-initiative-help-colleges https://www.tobaccofreekids.org/research/factsheets/pdf/https://cvshealth.com/thought-leadership/by-the-numbers-consumer-perceptions-about-ecigarettes https://cvshealth.com/thought-leadership/by-the-numbers-consumer-perceptions-about-ecigarettes https://www.cvshealth.com/newsroom/press-releases/cvs-health-makes-50-million-five-year-commitment-deliver-nations-first 41 Be The First is guided by a national advisory group made up of the country’s leading tobacco-control and youth marketing experts.