These principles involve “promoting gender equality at the highest levels of business; guaranteeing equal treatment for women and men at work; respecting and supporting human rights and non-discrimination; ensuring the health, safety and wellbeing of all women and men workers; pro moting education, training and professional development for women; implementing enterprise development, sup ply chain and marketing practices that empower women; promoting equality through community initiatives and ad vocacy; measuring and publicly reporting on progress to achieve gender equality”.