BIG, SAFE AND FAMILIAR BRANDS Particularly evident during the beginning of the pandemic but with signs of persisting, consumer preferences (regardless of CPGcategory and including food and drinks) has shifted to bigger and more familiar brands and the expense of smaller and less well-known PLANT-BASED FOODS Perceived as a source of natural health, sales of plant-based foods, in everything from fresh fruit and vegetables to plant-based meat have grown, with one study finding that reporting buying more fruit and vegetables as a result of the pandemic.