The main innovation areas within the Hera Group, also in line with its business plan and the renewed relationship between innovation and digital transformation, can be summarised as follows: energy transition aimed at shifting from the use of non-renewable energy sources of fossil origin to the use of more efficient and renewable sources; circular economy aimed at environmental sustainability, the optimisation of materials, and maximising the recovery of waste and scrap; digital transformation aimed at the implementation of new technologies for the digitalisation, automation, and flexibility of processes, and the enhancement and efficient use of data; To encourage and boost innovation in its businesses, the Group has also launched social innovation initiatives, involving both external stakeholders through HeraLAB (see the "Dialogue with our stakeholders” paragraph) and internal players, through the Heureka initiative (see the "Case studies" section of this chapter).