In line with the sixth alcohol pledge (AResponsibility Deal that states “We commit to further action on advertising and marketing, namely the development of a new sponsorship code requiring the promotion of responsible drinking, not putting alcohol adverts on outdoor poster sites within 100 metres of schools and adhering to the Drinkaware brand guidelines to ensure clear and consistent usage.” 32 The seventh alcohol pledge (A7) of the Public Health Responsibility Deal states that “In local communities we will provide support for schemes appropriate for local areas that wish to use them to address issues around social and health harms, and will act together to improve joined-up working between such schemes operating in local areas.