Accordingly,	we	can	 see	 that	 sensitivity	 to	 social	 issues	 and	 the	development	of	CSR	significantly	affect	the	reputation	and	 profile	of	a	company,	while	at	the	same	time	they	can	also	 provide	 a	 significant	 competitive	 advantage	 in	 supporting	 a	 company's	position	in	the	market	place	and	also	protecting	its	 reputation	during	times	of	crisis.