u/a ‘Expect’ products – products that have a sustainable feature and/or benefit sales £ million (% retail sales) £(16% of retail sales) £1,585.3 (15% of retail sales) £1,770.9 (16% of retail sales) £2,024.0 (19% of retail sales) £2,314.2 (22% of retail sales) £2,520.2 (22% of retail sales) £2,946.7 (25% of retail sales) u/a All sustainable home products sales £ million (% retail sales) £2,194.7 (20% of retail sales) £2,069.5 (19% of retail sales) £2,274.8 (20% of retail sales) £2,390.9 (22% of retail sales) £2,887.7 (28% of retail sales) £3,139.6 (28% of retail sales) £3,782.7 (32% of retail sales) u/a New categories ‘Expect’, ‘Exceed’ and ‘Excite’ replace ‘compliant’ and ‘best practice’ product categories.