The following measures were taken for effective interaction with customers in to improve customer satisfaction, a new interactive customer polling and customer satisfaction assessment system was launched online; a system for weekly consideration of all customer claims at meetings of the Management Board with the participation of Company senior management was introduced; to improve client technical support in the Sales Directorate, the functions of product managers were introduced, to ensure prompt communication between clients and smelters; a catalogue of UC RUSAL products was developed, making it possible for customers to quickly familiarise themselves with the product line manufactured by the Company; as part of the partnership with customers and improvement of the quality of products, training of factory specialists in foundry production best practices was held by the companies Novelis and Constelium; to ensure product integrity, a project is being implemented on the delivery of extrusion billets and slabs in industrydeveloped and approved containers for handling the products of UC RUSAL at Russian ports, and checklists have been developed and implemented for the performance of audits of ports; as part of the work with customers, and to ensure the quality of products, implementation of the “Reengineering of the sales and production interaction business process” project has started, resulting in the improvement and automation of production planning processes and timely shipment of products to consumers.