Ukraine % 1.0-1.9% 2.0-3.9% © GENERATION INVESTMENT MANAGEMENT LLP 2019 65 A sustainable consumption system is characterised by: Easier access to sustainable household goods A sustainabilityfocused approach to e-commerce Consumer demand for sustainably produced food © GENERATION INVESTMENT MANAGEMENT LLP 2019 © GENERATION INVESTMENT MANAGEMENT LLP 2019 66 Source: Oxford Martin School, 2019: “Meat: the Future series: Alternative Proteins”.