https://www.fda.gov/ICECI/ComplianceManuals/ComplianceProgramManual/default.htm https://www.msdresponsibility.com/ethics-values/sales-marketing-practices/ https://www.msdresponsibility.com/ethics-values/sales-marketing-practices/ governing DTC promotion, meet or exceed all Pharmaceutical Research and Manufacturers of America (PhRMA) guidelines on DTC advertising, and follow a comprehensive set of internal policies and practices when engaging in DTC advertising within the U.S. Our company has a long-standing policy of voluntarily submitting new U.S.-based DTC advertising campaigns to the FDA for its review and comment before running them.