Data protection and privacy, phishing and cyberattacks can have a devastating effect on businesses, while cyberbullying, child protection and network security are increasing concerns for parents and families� Our approach Whether it is tackling road and water safety, supporting businesses to protect themselves and their customers, or addressing the developing and complex challenges of keeping our families safe online, we are using our expertise in many ways to help our customers avoid risks and stay safe� We work closely with management teams across a range of customers to support them to understand and mitigate emerging and ongoing risks to their businesses, through interventions as well as insurance� Our businesses use their online and media platforms to share knowledge and expertise on issues ranging from online safety to using mobile phones while driving� Our people also share their expertise and directly support others to mitigate risk through educational programmes and product distribution� Our safety campaigns range from improving knowledge of first aid for babies, to educating school children about the risks of right-turning lorries, and distributing reflectors to keep cyclists safe on the roads.