Compensation and rewards Dr. Reddy’s expects to remain an employer of choice through a competitive compensation package that attracts and retains the best individuals as well as motivates superior performance; it initiated a link between compensation and results with emphasis on individual merit and team performance; it initiated path-breaking incentives for team performers willing to take risks, for those who value learning and personal/professional growth, for members with a willingness to adapt and for those possessing a passion for superior performance.