The WIN Charta originates from a proposal of the initiative committee of the Business Initiative Sustainability of the state of Baden-Wuerttemberg (Wirtschaftsinitiative Nachhaltigkeit des Landes Baden-Württemberg – WIN) and consists of twelve guiding principles that formulate shared basic values, encompass the three pillars of sustainability (economy, environment, and society), enable identification of strategies and approaches relevant to sustainability, and represent a framework for implementing such measures in a regional and local context.