Customer Members ( Democratic structure Additional payments made to and on behalf of members in respect of 2010 profits were: an employee-member dividend of £41.0m, an independent society dividend of £21.8m, and a community dividend of £10.0m. cross-trading In 2010, The Co-operative significantly exceeded its target to increase by 10% the number of members trading with more than one business, achieving an increase of 115%, and an increase of 700% since the relaunch of the membership scheme in 2006.