This was an opportunity to present the Tarkett approach to implementing Cradle to Cradle® principles at the core of its business strategy, challenges encountered and the value of implementing these principles across the eco- innovation strategy; > in addition, Tarkett continues to engage with its different customers (architects & designers, installers, distributers), through customer surveys and the Customer Centric Innovation program which is based on the Design Thinking approach to better understand customer needs, within the framework of events or meetings organized in certain countries; > for example, in September Waalwijk factory in the Netherlands, the Circles of Architects® event which brought together over twenty architects and designers from nine countries (the Netherlands, Belgium, France, Sweden, the United Kingdom, Poland, Turkey, the United Arab Emirates and Slovakia) to present their next innovations in the carpet field and to gather their opinions.