We have always recognized that however well-intentioned we may be, we will not be able to sustain our altruism without a surplus-generating business model; that our economic viability will always be in some way dependent on the well being of our peripheral and external community as a result of which our success must extend to them; that the only way resource-dependant businesses can survive well into the long term is through prudent environment management that makes the earth livable for our succeeding generations.