By raising the standard of excellence in appraising the results of management innovation, China Mobile focuses on identifying projects of innovation by “first class management” subsidiaries as role models, to drive the further enhancement of the overall management of the Company. for management innovat ion based on the core concepts of innovative ideas and innovation culture, highlighting the importance of recognition of results of innovation to the promotion of management innovation activities, and giving prominence to the contribution to the development of the Company made by management innovation. 3) Incorporating the marketability of results as a key evaluation factor, emphasizing the mobility, transferability and versatility of knowhow formed by innovation results, and regarding management innovation as the starting point to building a learning society within the Company.