10 Technology, anything disruptive? 11 Customers, strict requirements 12 Customers, nice to have 13 Attract long-term invest? 14 Advantage for VARs, OEMs 15 Suppliers, LCA contribution 16 Influence on policy makers? 17 Requirements of communities 18 Employees interests 19 Organizational capability 20 (EMS) performance, competition 21 (EMS) performance, compliance 22 (EMS) cost… The context analysis is shown in the following diagram.