the campaign reflects hikma’s dedication to improving its employees’ quality of life through personal empowerment, encouraging corporate citizenship among hikma employees and improving their wellbeing and quality of life through positive and valuable educational activities to raise awareness on health, safety and environmental issues. hikma pharmaceuticals plc / annual report 48 why this is important we believe that the ultimate goal of any business is to improve the community and advance society, and we instil this belief across our operations.