p who will our customers be, and how will they use vehicles in view of: p the major changes resulting from the transition from an ownership economy to a rental economy, p the autonomous car revolution (according to an international study by KPMG, fully autonomous cars could represent car sales by 2035, or 12 million vehicles a year, and a market of $42 billion by 2025), p the major changes linked to the fall in average disposable income in a large number of developed countries: total cost of ownership (TCO) is now a key factor in the decision-making process for car buyers.