For the main external communications, the Advertising, Brand Image and Events Unit oversees the promotion of the brand, the management of the corporate identity, the implementation of institutional, advertising and commercial campaigns and the organisation of public or institutional events, the development and management of environmental education and solidarity projects, as well as special projects and external events aimed at strengthening the link between Acea and the region, the design and implementation of photographic services and the production of videos of various types according to the needs of the Group, the management of the Group’s modern and historical archive, both documentary and photographic and the development of Acea sites for educational and cultural purposes.