Our mission To be a global leader in the industry of Small Domestic Appliances by developing categories, segments and geographies through a clear competitive edge generated by: Listening to consumer diversities, a source of inspiration for superior solutions that can anticipate and influence new market trends Building up our brands’ value potential, with a clear strategy to support all markets Accelerating the offer of distinctive products with a strong focus on design, innovation and technology, that enables us to win the trust of today’s and tomorrow’s consumers Strong growth in markets with the greatest potential, to balance our presence globally Strong commitment to draw on the diversity and talents of our people to accomplish challenging goals through determination and passion of each and every one Moreover To explore expansion opportunities in related categories, with the ambition to be a leader, leveraging the De’Longhi Group’s strengths.