Consumers expect to have greater interaction with our brands and that is why our expectation is to build engagement (relations increasingly close and strong), where the satisfaction and loyalty are the axes by which they recommend our brands and are proud to use them During this context was characterized not only by answering research questions, but by transforming this research into insights that lead us to potentiate the building of brands with their own personalities and dynamics that humanize them and makes the consumer fall in love with them, positioning them as unique in their mind.