During global and integrated approach in disseminating the “customer culture”, adopting a twofold approach: one dedicated to knowledge and awareness of the market (in particular through dedicated coverage in the internal media) and the other dedicated to the call to action and to the involvement of col leagues (the “+ Amici Per Noi” initiative provided the opportunity to promote the value for money of Enel Energia’s commercial offers for friends and rela 98 Enel Sustainability Report 2012 People and society tives and over 2,200 requests to join the program were received).