The effective implementation of the principles stated in the Global Compact assumes: → their integration as part of the company’s strategy and activity; → a clear undertaking on the part of the company’s management; → informing all of the company’s staff, managers and employees to ensure that the principles are applied by everyone; → the creation within the company of a favourable environment for new ideas and innovation; → the definition of measurable targets and the implementation of a transparent com munication system relating to the progress made; → the desire and ability to learn and adapt; → the determination to take practical measures; → the willingness to cooperate and conduct dialogue with other stakeholders.