The challenge Public trust in businesses remains low since the financial crisis and surges in globalisation and technological change� The in trust across the institutions of government, business, media and NGOs alike11� The way that a company treats its employees, customers, partners and suppliers is a key driver of trust and loyalty� As a £6�7 billion business, we know that the choices we make can have a lasting impact on the communities we work in, through the markets we influence and the example we set.