the value of human resources through professional career paths and participation in the objectives of the enterprise 4. attention to the needs and legitimate expectations of internal and outside associates to improve the sense of belonging and the degree of satisfaction 5. reliability of management systems and procedures for maximum safety of workers, the community and the environment 6. efficiency, effectiveness and economy in management systems to constantly increase profitability and competitiveness of the enterprise 7. constant commitment to research and development in all areas to favour and pursue – in the pursuit of strategic plans – the maximum degree of innovation 8.