he made his own views on sustainability known by expressing them as one of his guiding principles: “It is the duty of every responsible company to support social and environmental projects.” at swarovski, this responsible attitude has matured because the company is managed by descendants of the founder’s family in the understanding that it is even more important today to consider the future, and to build up and promote a high level of sensitivity concerning the appropriate use of available resources. swarovski is a growing business that remains at the very forefront of design, creativity, and technological innovation.