The brand’s ambition is to become the best premium volume car manufacturer with: p uncompromising quality, especially when it comes to safety; p recognised technological and environmental efficiency: BlueHDi technology (combining DPF and SCR technology), with the PureTech and EATefficiency; p innovative cabin design, with the PEUGEOT i-Cockpit already standard on the PEUGEOT 208, 2008 and 308 saloon and SW.