Our Code of Conduct is based on five core principles: n Patients: Patient benefit and safety is at the heart of everything we do n Associates: We treat our associates fairly and respectfully n Shareholders: We are committed to outstanding and sustainable performance with integrity n Healthcare partners: We strive to be a trusted healthcare partner n Society: We aspire to be a good corporate citizen A global communications campaign introduced the revised Code of Conduct to all Novartis associates underlying its importance to everyone, every day and everywhere in the organization.