Progressing towards equality Based on the results of the survey and interviews, the Group Executive Management (GEM) approved a series of initiatives aimed at changing the culture and strengthening the pipeline of female managers, which we began implementing in • Set requirements to improve gender balance To closely measure and follow-up on the impact of efforts to increase gender diversity, as well as to create transparency and ensure commitment, GEM established a number of guidelines with measurements with 2013 as the baseline.