The Group’s Intellectual Property Rights (IPRs) are managed so as to optimize our portfolio of patents and trademarks and enhance their value and commercially exploit them by: › including intellectual property clauses in contracts with third parties; › enforcing IPRs by monitoring the competition; › enhancing the value of IPRs through licensing, cross-licensing or sale; › technical assistance and off-sets; › technology transfer between Group companies and from/to the outside world.