<|im_start|>user
Summarize the argument and tell me who won

Context:
There was a dispute between Crosby and the sponsor over what theme tune should be used. Woodbury Soap and its agency, Lennon & Mitchell, considered that the tune ‘Loveliness’ which had always been the theme of the Woodbury programs should continue. Crosby argued that the logical theme for the stanza was "Where the Blue of the Night (Meets the Gold of the Day)", on the grounds that the song had been identified with him ever since he had been on the air. Eventually Woodbury conceded to the singer. Other problems arose with Dale Winbrow, who had been sent out to the West coast from New York by the Lennon & Mitchell agency to resolve the theme tune argument and supervise the show. Winbrow listened to the program that Crosby and Lennie Hayton had prepared for the next broadcast and was very critical of it. “The flare up that was provoked from Crosby wound up with the warbler and Hayton declaring themselves out of the show. The baritone’s management later prevailed upon him to hold on while the situation was being straightened out with the agency on the New York end.”<|im_end|>
<|im_start|>assistant
Crosby and the sponsor, Woodbury Soap, argued over what theme tune should be used. Woodbury Soap and its agency, Lennon & Mitchell, argued that ‘Loveliness’ should be chosen because it had always been used for Woodbury programs. Crosby disagreed and insisted that "Where the Blue of the Night (Meets the Gold of the Day)" would be better given that the song had been identified with him ever since he had been on the air.

In the end, Crosby won the argument as Woodbury conceded to the singer.<|im_end|>
