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WeChat Releases Spring Festival Holiday Data Report On Tuesday, WeChat, Tencent‘s social app, released a report for the Spring Festival holiday in 2022 (from January 31 to February 5). The report shows some new consumption and usage habits of the Chinese people. This year, WeChat’s “blessing function”, performed by way of sending red envelopes, was upgraded. The popular function introduced specially-designed and customized red envelope covers and enabled users to send red envelopes through WeChat’s video account. According to the report, during the Spring Festival holiday, over 380 million red envelopes were received through the platform, while the total number of red envelopes with special covers were exchanged more than 5 billion times. The most popular greeting this year was “getting rich overnight”, which seems to reflect everyone’s expectations for the new year. During the four-hour live-stream of the Spring Festival Gala, more than 120 million people watched on WeChat video’s vertical form, a feature that won praise from viewers. At the same time, the trend of recording Spring Festival with short videos and sharing them with relatives and friends became more commonplace this year. Buying stuff for family during the Spring Festival has always been a tradition. Wechat’s report shows that the transaction volume of its mini programs increased by 51.8% year-on-year, while the volume of visits to the mini programs of shopping centers increased by 25.5% year-on-year. On New Year’s Eve, the food take-out transaction on WeChat increased by about 13.8% compared with that in 2020. During the Spring Festival, mini programs for government affairs helped prevent and control the epidemic during the holiday travel rush. The report shows that the number of visits to mini programs for travel histories and medicine increased by 248.8% and 62.7% year-on-year respectively. SEE ALSO: Meituan Sees Average Daily Orders Using Digital RMB Increase During Spring Festival Chinese people’s way of celebrating the New Year on WeChat seems to be becoming much more low-carbon and environmentally friendly. Data shows that the number of paperless boarding and hotel check-ins through mini programs increased by 82.3% and 22.2% year-on-year respectively. In addition, the report shows that more people started using WeChat’s “caring mode” during the Spring Festival, seeing over 11 million users sign up for the feature, a 179% increase compared with the National Day holiday in 2021.
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WeChat स्प्रिंग फेस्टिवल छुट्टी डेटा रिपोर्ट जारी गर्दछ मङ्गलबार, Tencent को सामाजिक एप WeChat,2022 मा वसन्त महोत्सव अवकाश रिपोर्ट जारी(जनवरी 31 सेप्टेम्बर 5)। रिपोर्टले चिनियाँ जनताको लागि केही नयाँ खपत र प्रयोग गर्ने बानीहरू देखाउँछ। यस वर्ष, WeChat “आशीर्वाद प्रकार्य” अपग्रेड प्रदर्शन गर्न रातो लिफाफे जारी गर्न। यो लोकप्रिय सुविधाले विशेष डिजाइन र अनुकूलन रातो लिफाफे कवर गर्यो, र प्रयोगकर्ताहरूले WeChat भिडियो खाता मार्फत रातो लिफाफा पठाउन अनुमति दिन्छ। रिपोर्टले बताउँछ कि स्प्रिंग फेस्टिवल छुट्ट्याइने क्रममा, प्लेटफर्मद्वारा प्राप्त 380 मिलियन भन्दा बढी लाल लिफाहरू, र 5 अरब भन्दा बढी पटक रेड लिफाफेहरूको कुल संख्या। यस वर्ष सबैभन्दा लोकप्रिय प्रवासी “रातो-रात धन” हो, जुन नयाँ वर्षको आशाको लागी सबैको अपेक्षाहरूलाई प्रतिबिम्बित गर्दछ। स्प्रिंग फेस्टिवल शाम लाइभको चार घण्टामा, WeChat भिडियो ठाडो रूपमा 120 मिलियन भन्दा बढी व्यक्तिहरू, यो सुविधाले दर्शकहरूको प्रशंसा जित्यो। एकै समयमा, स्प्रिंग फेस्टिभको छोटो भिडियो रेकर्डको साथ र यस वर्ष मित्र र परिवारका लागि प्रवृति साझा गर्नुहोस् अधिक सामान्य हुन। वसन्त महोत्सवको समयमा, मेरो परिवार चीजहरूको खरीद एक परम्परा रहेको छ। WeChat को रिपोर्ट ले भन्यो कि यसको मिनी कार्यक्रम को लेनदेन मात्रा मा 51.8% वर्ष बढ्यो, खरीदारी केन्द्र मिनी कार्यक्रम को दौरा 25.5% बढयो। नयाँ वर्षको हव दिवस, 2020 मा खाद्य लेबर मा WeChat को बिक्री लगभग 13.8% बढ्यो। वसन्त महोत्सवको दौडान, सरकारी मिनी-कार्यक्रमले छुट्टीको स्प्रिंग फेस्टिवल महामारीको रोकथाम र नियन्त्रणलाई सहयोग गर्यो। रिपोर्टले बताउँछ कि इतिहास र मेडिकल क्लास मिनी प्रोग्रामिङ भ्रमणहरू क्रमश: 248.8% र 62.7% बढ्यो। अर्को हेर्नुहोस्:संयुक्त राज्य अमेरिका स्प्रिंग फेस्टिवल दैनिक डिजिटल युआन को उपयोग को समयमा देखने को लागि समूह को दैनिक आदेश मा वृद्धि भयो हामी WeChat मा नयाँ वर्ष चिनियाँ व्यक्तिहरू कम कार्बन पर्यावरण संरक्षण र अधिक लाग्न सक्छ। डेटा देखाउँछ कि पेपरलेस बोर्डिंग र होटेल बसोवासको लागी मिनी प्रक्रियाहरू मार्फत क्रमशः 82.3% र 22.2% बढ्यो। यसबाहेक, रिपोर्टले देखाउँछ कि स्प्रिंग फेस्टिवलको समयमा अधिक व्यक्तिहरूले WeChat “हेरविचार मोड” प्रयोग गर्न थाले, 11 मिलियन भन्दा बढी प्रयोगकर्ताहरूले यो प्रकार्य दर्ता गरे, र 2021 राष्ट्रिय दिवस छुट्टीको तुलनामा 179% बढ्यो।