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For those in the internet marketing space, Pat Flynn is a legend. Not only has he managed to create one of the most popular blogs and podcasts in the entire industry, but he's also done so with a strong sense of loyalty to his core audience, never sacrificing that trust in exchange for a quick buck. This has endeared him to those who follow his platform, the thousands or even millions of loyal fans who would follow him to the ends of the earth. But Pat Flynn was not always the marketing guru that he is today. Once upon a time, the man who now commands attention from around the world was once a humble entrepreneur with a simple website, virtually unknown and out of work. Where Did Pat Flynn Come From? With #podcasting heroes @PatFlynn @johnleedumas #YoupreneurSummit #spi #eofire pic.twitter.com/487ecz7oE9 — Joanna Penn (@thecreativepenn) November 12, 2017 After getting laid off from his job as an architect in 2008, Pat, in an effort to have some residual income while he looked for more work, decided to create a website called GreenExamAcademy.com, which helps budding architects with the LEED exam – a necessary certification required to enter the industry. Though GreeMountainAcademy now has several different products available, from e-books to online classes, the initial offering was a $20 book called The LEED AP Exam Walkthrough. In its first month, Flynn sold over 300 copies and earned nearly $8,000 in the process. From that point forward, he was hooked. Smart Passive Income was born out of Flynn's desire to help other people achieve the same amount of flexibility and career satisfaction that he experienced. Just as his GreenMountainAcademy site took off largely as a result of his own studies, so Smart Passive Income was created to help share strategies that have helped him along the way. Regular and noteworthy guests are common occurrences on his podcast, dishing out valuable pearls of wisdom to entrepreneurs everywhere, and he answers questions from his fans on his daily “Ask Pat” podcast as well. Smart Passive Income Since Flynn focuses on creating value for digital entrepreneurs (or anyone looking to improve their online presence), a wide array of resources are located on his homepage: Smartpassiveincome.com. From here there are headings devoted to affiliate marketing, blogging, email marketing, or podcasting. His blog and podcast are two separate vehicles, but his podcasts are typed up to consume via text, and his podcasts are also available on his Youtube channel. The topics that Flynn covers on his blog are as varied as the consumers that read them. Though all of them have something to do with digital marketing, he spans the gamut of ideas, reaching a variety of audiences along the way. For instance, in one blog he'll ask about podcasting tips and in the next he'll talk about building your own brand. Flynn believes that the best way to attract traffic to his website is through blogging and podcasts, so he puts a high amount of emphasis on both. The Smart Passive Income podcast is a once-weekly podcast that has interviews, case studies, or general resources designed to help the listener. Each one of them is normally over 30 minutes long and is just as varied as his blog; most recently, Pat had a guest on to discuss copyright infringement – not the most popular topic but definitely one that is needed by his audience. A short breakdown of the podcast is on each page on his website, as well as a call-to-action to leave a review or download his resources onto different platforms. As evidenced on his webpage, Pat seeks to provide relevant content that enables his listeners to build their own business. By providing high-quality content in an easily consumable format, Pat has positioned himself as an industry leader in one of the most highly competitive spaces in business. Pat's Monthly Reports One of the most popular segments of Flynn's site is his monthly earning reports, where he details exactly how much money he's made and, more importantly, where it came from. This is not some vainglorious boost for a self-serving ego trip; on the contrary, Pat wants to help others see various ways they can make money online for themselves. Due to the volatile nature of entrepreneurship, one of the first things you'll notice as you go to his monthly income reports page is the wide range in numbers. The very first month Pat published his earnings report was October of 2008, where he made $7,906. Since then, the numbers have skyrocketed; his last report was posted in December of 2017 where Flynn made $167,553. Flynn also keeps a tally of the earnings over the last twelve months as well. At the time of this writing, his current twelve month total is $2,171,652. Not too shabby for a guy that was once laid off. How does Pat make money online? Fortunately, he breaks all of his income sources down into easily digestible chunks. The broad genres of his income generators are as follows: - Affiliate Earnings - Book Sales - Course Sales - Niche Sites - Podcast Sponsorships - Software and Apps Of these, Flynn's largest money-maker is his affiliate earnings, usually accounting for more than half of his income. His associations with services like ConvertKit, Bluehost, and Best Year Ever by Michael Hyatt net him five-figures on the average, and his course sales (1-2-3 Affiliate Marketing, Power=Up Podcasting) come in second. Flynn also has a breakdown of all of his expenses, which is handy for the average entrepreneur to understand the expenses that go into scaling a business of his size. He pays for legal advice, transcriptions, assistants, and writers, as well as financial services like accounting and bookkeeping. December of 2017's report indicates that his expenses totaled $39,647, which, when deducted from his $167,553 gross income, nets him a total profit of $127,906. If you can believe it, that net profit is actually a 22% decrease from his net profit earned the month before. How Can You Be Like Pat? Flynn argues over and over on his website that he is not an “overnight success” as some are but rather has taken the time to build out his platform the right way, putting content and resources ahead of sales. By continually thinking about the audience member first, he has developed a trust that creates a demand for his products that you can't buy. Rather than performing loads of product testing and pre-sales for his courses and books, many of the ideas are generated from questions he gets all the time, which not only allows him to cater to his audience but also give them the products they demand. Subscribe To Our Newsletter Join our mailing list to receive the latest news and updates from our team.
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इन्टरनेट मार्केटिङ ठाउँ मा ती लागि, पेट Flynn एक पौराणिक कथा छ. मात्र उहाँले सम्पूर्ण उद्योग मा सबै भन्दा लोकप्रिय ब्लग र पडकास्ट को सिर्जना गर्न व्यवस्थित छ, तर त्यो पनि आफ्नो कोर दर्शक वफादार बलियो अर्थमा संग त पूरा, कहिल्यै छिटो Buck लागि विनिमय मा भरोसा त्यागी. यो आफ्नो मंच पालन गर्नेहरूले उहाँलाई भेटेपछि छ, पृथ्वीको अन्त्य गर्न उहाँको पछि गर्ने हजारौं वा वफादार प्रशंसक पनि लाखौं. तर पैट Flynn उहाँले आज छ कि मार्केटिङ गुरु सधैं थियो. कुनै बखत, अब संसारभरि ध्यान आज्ञा मानिस एक पटक एक सरल वेबसाइट संग नम्र उद्यमी थियो, वस्तुतः अज्ञात र काम को बाहिर. पैट Flynn देखि कहाँ आऊ गरे? संग #पोडकास्टिङ नायक @PatFlynn @johnleedumas #YoupreneurSummit #सोता #eofire pic.twitter.com/487ecz7oE9 - Joanna पेन (@thecreativepenn) नोभेम्बर 12, 2017 रही मा एक architect रूपमा आफ्नो काम देखि बन्द राखे पछि 2008, पेट, उहाँले थप कामको लागि देख्यो गर्दा एउटा प्रयास केही अवशिष्ट आय छ, GreenExamAcademy.com भनिने वेबसाइट सिर्जना गर्न निर्णय, जो LEED परीक्षा संग नवोदित वास् मद्दत गर्छ - एक आवश्यक प्रमाणीकरण उद्योग प्रविष्ट गर्न आवश्यक. हुनत GreeMountainAcademy अब धेरै फरक उपलब्ध उत्पादनहरु छ, अनलाइन कक्षाहरू गर्न ई-पुस्तकहरू देखि, प्रारम्भिक भेटी थियो $20 किताब LEED एपी परीक्षा Walkthrough भनिन्छ. यसको पहिलो महिना मा, Flynn भन्दा बेचिएको 300 प्रतिहरू र लगभग कमाएको $8,000 प्रक्रिया मा. त्यस बिन्दुबाट, उहाँले मुग्ध थियो. स्मार्ट निष्क्रिय आय अन्य उहाँले अनुभव कि लचीलापन र क्यारियर सन्तुष्टि को नै रकम प्राप्त गर्न मद्दत गर्न Flynn इच्छा बाहिर जन्म भएको थियो. आफ्नो GreenMountainAcademy साइट आफ्नै अध्ययन फलस्वरूप धेरै हदसम्म बन्द गरे जस्तै, त्यसैले स्मार्ट निष्क्रिय आय बाटो साथ उहाँलाई मदत गरेको शेयर रणनीति मदत गर्न सिर्जना गरिएको थियो. नियमित र उल्लेखनीय अतिथि आफ्नो पोडकास्ट मा साधारण घटनाहरू छन्, सबैतिर उद्यमीहरू गर्न बुद्धिको बहुमूल्य मोती बाहिर dishing, र उहाँले आफ्नो दैनिक आफ्नो प्रशंसकहरूको प्रश्नहरूको जवाफ "पैट सोध्न" पोडकास्ट साथै. स्मार्ट निष्क्रिय आय Flynn डिजिटल उद्यमीहरू लागि मूल्य सिर्जना मा केंद्रित देखि (वा जो कोहीले आफ्नो अनलाइन उपस्थिति सुधार देख), स्रोतको व्यापक एरे आफ्नो होमपेज मा अवस्थित छ: Smartpassiveincome.com. यहाँ बाट संबद्ध मार्केटिङ समर्पित शीर्षकहरू छन्, ब्लगिंग, इमेल विपणन, वा पोडकास्टिङ. आफ्नो ब्लग र पोडकास्ट दुई अलग वाहन हो, तर आफ्नो पडकास्ट अप पाठ मार्फत उपभोग गर्न टाइप छन्, र आफ्नो पडकास्ट पनि आफ्नो YouTube च्यानल उपलब्ध छन्. Flynn आफ्नो ब्लग मा कवर विषयहरू रूपमा पढ्न कि उपभोक्ताहरु रूपमा वैविध्यपूर्ण छन्. ती सबै हुनत डिजिटल मार्केटिङ संग गर्न केही छ, उहाँले विचार को गामुट फैलिएको, बाटो साथ दर्शकहरुको को एक किसिम पुगन. उदाहरणका लागि, एक ब्लगमा उहाँले पोडकास्टिङ सुझावहरू बारेमा सोध्न छौँ र अर्को मा उहाँले आफ्नो आफ्नै ब्रान्ड निर्माण कुरा छौँ. Flynn आफ्नो वेबसाइटमा यातायात आकर्षित गर्न सबै भन्दा राम्रो तरिका ब्लगिंग र पडकास्ट मार्फत छ कि भन्ने विश्वास गर्छ, त्यसैले उहाँले दुवै मा जोर को एक उच्च रकम राख्दछ. स्मार्ट निष्क्रिय आय पोडकास्ट साक्षात्कार छ कि एक पटक-साप्ताहिक पोडकास्ट छ, मामला अध्ययन, वा सामान्य स्रोतहरू पनि श्रोता मद्दत गर्न डिजाइन. तिनीहरूलाई प्रत्येक एक सामान्य भन्दा छ 30 मिनेट लामो र बस रूपमा आफ्नो ब्लग रूपमा अंतर रहन्थ्यो छ; भर्खरै, पेट प्रतिलिपि अधिकार उल्लङ्घन छलफल गर्न एक अतिथि थियो - छैन लोकप्रिय विषय तर निश्चित एक आफ्नो दर्शक द्वारा आवश्यक छ भनेर. को पोडकास्ट को छोटो टूटने आफ्नो वेबसाइटमा प्रत्येक पृष्ठमा छ, रूपमा एक कल-गर्न-कार्य समीक्षा छोड्नुहोस् वा विभिन्न मञ्चहरूमा मा आफ्नो स्रोतहरू डाउनलोड गर्न साथै. रूपमा आफ्नो वेबपेज मा प्रमाणित, पेट आफ्नै व्यवसाय निर्माण गर्न आफ्ना श्रोताहरूलाई सक्षम बनाउँछ सान्दर्भिक सामग्री प्रदान गर्न खोज्ने. एक सजिलै उपभोज्य ढाँचामा उच्च गुणस्तरीय सामग्री प्रदान गरेर, पेट व्यापार मा सबै भन्दा अत्यधिक प्रतिस्पर्धी रिक्त स्थान मध्ये एक उद्योग नेता रूपमा आफूलाई अवस्थित छ. पेट मासिक प्रतिवेदन Flynn साइट को सबै भन्दा लोकप्रिय खण्डहरूमा को एक आफ्नो मासिक कमाई रिपोर्ट छ, जहाँ उहाँले विवरण ठीक कति पैसा उहाँले बनाइएको र, थप महत्वपूर्ण, जहाँ यसलाई आए. यो एक आत्म-सेवा अहम् यात्राको लागि केही vainglorious बढावा छैन; त्यसको विपरीत, पेट आफूलाई लागि अनलाइन अरूलाई तिनीहरूले पैसा बनाउन सक्छ विभिन्न तरिकामा हेर्न मदत गर्न चाहनुहुन्छ. कारण उद्यमशीलता को अस्थिर प्रकृति, तपाईं आफ्नो मासिक आय रिपोर्टहरू पृष्ठमा जानुहोस् रूपमा देख्नु पहिलो कुरा को एक नम्बर मा व्यापक दायरा छ. धेरै पहिले महिना पैट प्रकाशित आफ्नो आय रिपोर्ट को अक्टोबर थियो 2008, जहाँ उहाँले गरे $7,906. त्यस बेला देखि, नम्बर अकासिएको छ; आफ्नो अन्तिम प्रतिवेदन को डिसेम्बर मा पोस्ट भएको थियो 2017 जहाँ Flynn गरे $167,553. Flynn पनि अन्तिम बाह्र महिना अधिक आय को एक Tally राख्छ साथै. यो लेखन को समयमा, आफ्नो वर्तमान बाह्र महिना कुल छ $2,171,652. एक पटक बन्द राखे थियो कि एक मान्छे को लागि पनि shabby छैन. पैट पैसा अनलाइन कसरी बनाउने गर्छ? खुसीको, उहाँले सजिलै digestible chunks मा तल आफ्नो आय स्रोतहरू सबै खण्डन. निम्नानुसार आफ्नो आय जेनेरेटर को व्यापक विधाहरू छन्: - संबद्ध आय - पुस्तक बिक्री - कोर्स बिक्री - आला साइटहरु - पोडकास्ट प्रायोजनहरू - सफ्टवेयर र एप्स यी को, Flynn सबैभन्दा ठूलो पैसा-निर्माता आफ्नो संबद्ध आय छ, सामान्यतया आफ्नो आय को आधा भन्दा बढी को लागि लेखांकन. ConvertKit जस्तै सेवाहरू आफ्नो संगतले, Bluehost, र सर्वश्रेष्ठ वर्ष आजसम्म माइकल हयात उसलाई औसत मा पाँच-तथ्याङ्कले नेट, र आफ्नो पाठ्यक्रम बिक्री (1-2-3 संबद्ध विपणन, शक्ति = माथि पोडकास्टिङ) दोस्रो आउनु. Flynn पनि आफ्नो खर्च को सबै को एक टूटने छ, जो सजिला छ लागि आफ्नो आकार को एक व्यापार स्केलिङ मा कि जाने खर्च बुझ्न औसत उद्यमी. उहाँले कानुनी सल्लाहको लागि दिन्छिन्, transcriptions, सहायक, र लेखकहरूले, लेखा र बहीखाता जस्तै साथै वित्तीय सेवाहरू. 2017 रिपोर्टमा को डिसेम्बर आफ्नो खर्च totaled भन्ने संकेत $39,647, जो, जब देखि कटौती आफ्नो $167,553 सकल आय, उहाँलाई कुल मुनाफा जाल $127,906. के तपाईं विश्वास गर्न सक्नुहुन्छ भने, कि नेट लाभ वास्तवमा छ 22% आफ्नो शुद्ध लाभ देखि कमी अघि महिनाको कमाएको. तपाईं कसरी पैट जस्तै सक्छ? उहाँले एक छैन कि Flynn आफ्नो वेबसाइटमा अधिक र अधिक तर्क छ "एकै रातमा सफलता" केही रूपमा छन् बरु आफ्ना मंच सही बाटो निर्माण गर्न समय लिएका छ, बिक्री सामग्री र स्रोतहरू अगाडि राख्दै. निरन्तर पहिलो दर्शक सदस्य बारेमा सोच द्वारा, उहाँले आफ्नो उत्पादनहरु तपाईँले किन्न सक्दैन लागि माग सिर्जना गर्ने एक भरोसा विकसित गरेको छ. बरु आफ्नो पाठ्यक्रम र पुस्तकहरू लागि प्रदर्शन उत्पादन परीक्षण को भार र पूर्व-बिक्री भन्दा, प्रश्न बाट विचार को धेरै उत्पन्न गरिन्छ उहाँले सबै समय हुन्छ, उहाँलाई आफ्नो दर्शक गर्न खानपानको प्रबन्ध गर्नु कुन अनुमति दिन्छ मात्र तर पनि तिनीहरूलाई तिनीहरूले माग उत्पादनहरु दिन.