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Kathmandu / Targeting Biryani Connoisseur,the NDH spice has brought biryani spices of various flavor and dish to the Nepalese market for the first time. BIET has brought five different types of Biryani spices from the NDH brand, which is producing and marketing, to the Nepalese market for the first time as a Nepali brand. The NDH brand has brought Biryani spices, royal Biryani spices, Biryani spices pulao, Chicken Biryani spices and Mutton Biryani spices to the market. Kamal Singh, managing director of the company that has also started production and budgeting of Biryani spices in the NDH brand, was informed by the company that it was producing Nepalese organic spices to replace the expensive and quality spices in Nepal. The company has indicated that the NTH brand, which is producing nearly 95 percent of indigenous raw materials, has been certified by the Department of Food Technology and Quality Control in Nepal, the U.S. FDA, India's GSWan, ISO, HSCP, Halal. Nepal, as well as the United States, Japan, France, Australia, Canada, Dubai, Qatar, are exporting NDH spices. He said the spice was available in eight U.S. states with more market share. The company has begun producing spices for five different dishes of Biryani, as complaints emerge that the real taste of Biryani is not available in most of Nepal's restaurants and hotels and that there is also a lack of suitable spices. The company is expected to meet the Biryani spices that the company has brought in to make beans in their own homes, even for those who eat them. He has a favorite experience abroad as well as abroad, as a percentage of organic and herbivores are produced. Food dish, developed in South India and the Middle East, is now available in various urban areas of Nepal, including Kathmandu. Biryani, which originated in different parts of the world, has its own significance. In southern India, hyderabadi has evolved under the names - including Biryani, Iraqi Biryani, South Indian Chicken Biryani. In addition, Chicken Dam Biryani, Iranian Biryan, and Burmese Biryani are mainly dishes developed in various parts of the world. The company has put the price of an attractive packaged Biryani spice at a 50g weight - Rs 55. Production of NDH brands produced by the industry in Kathmandu's aging industry is being distributed through dealers across the country. The company is now providing 55 different types of spices on the market. The company, which is providing direct employment to about a hundred people, has been producing spices in the pure Nepalese brand for 2073 years.
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काठमाडौं । बिरयानी पारखीहरुलाई लक्षित गर्दै एनडीएच मसलाले विभिन्न स्वाद र परिकारका बिरयानी मसला नेपाली बजारमा पहिलो पटक ल्याएको छ । श्री बीआइटीले उत्पादन र बजारीकरण गर्दै आएको एनडीएच ब्राण्डका विभिन्न पाँच प्रकारका बिरयानी मसला पहिलो पटक नेपाली ब्राण्डका रुपमा नेपाली बजारमा बजारमा ल्याएको हो । एनडीएच ब्राण्डमा बिरयानी मसला, शाही बिरयानी मसला, बिरयानी मसला पुलाव, चिकेन बिरयानी मसला र मटन बिरयानी मसला बजारमा ल्याएको हो । पछिल्लो समय नेपालमा पनि बिरयानीका पारखीहरु बढेको सन्दर्भमा आयातीत महङ्गा र गुणस्तरहिन मसलालाई प्रतिस्थापन गर्न नेपाली अर्गानिक मसला उत्पादन गर्दै आएको कम्पनीले एनडीएच ब्राण्डमा बिरयानी मसला पनि उत्पादन र बजारीकरण शुरु गरेको कम्पनीका प्रवन्ध निर्देशक कमल सिंहले जानकारी दिनुभयो । झण्डै ९५ प्रतिशत स्वदेशी कच्चा पदार्थ प्रयोग गरी उत्पादन हुँदै आएका एनडीएच ब्राण्डका मसलाहरु नेपालमा खाद्य प्रविधि तथा गुण नियन्त्रण विभाग, अमेरिकाको एफडीए, भारतको जीएसवान, आइएसओ, एचएसिसिपी, हलाललगायतबाट गुणस्तर प्रमाणित भएको कम्पनीले जनाएको छ । नेपालका साथै अमेरिका, जापान, फ्रान्स, अष्ट्रेलिया, क्यानडा, दुबई, कतारलगायतका मुलुकहरुमा एनडीएचका मसला निर्यात भइरहेको छ । बढी बजार हिस्सा भएको अमेरिकाको आठवटा राज्यमा यो मसला उपलब्ध रहेको उहाँले बताउनुभयो । बिरयानीको वास्तविक स्वाद नेपालका अधिकांश रेस्टुरेन्ट र होटलहरुमा नपाउने र उपयुक्त मसलाको पनि अभाव भएको गुनासो आउन थालेपछि कम्पनीले बिरयानीको फरक फरक पाँच परिकारका लागि मसला उत्पादन शुरु गरेको हो । रेस्टुरेन्टमा बनाइने बिरयानी भन्दा आफ्नै घरमा बिरयानी बनाएर खानेहरुका लागि समेत स्वादिष्ट बिरयानी बनाउन कम्पनीले ल्याएको बिरयानी मसलाले पुरा गर्ने कम्पनीको अपेक्षा रहेको छ । शतप्रतिशत अर्गानिक र जडिबुटी जन्य उत्पादन भएकाले स्वदेशका साथै विदेशमा पनि मन पराइएको अनुभव उहाँको छ । दक्षिण भारतीय एवं मध्यपूर्वमा विकास भएको खाद्य परिकार बिरयानी अहिले काठमाडौंलगायत नेपालका विभिन्न सहरी भेगमा पनि उपलब्ध हुन थालेको छ । विश्वका विभिन्न ठाउँमा उत्पत्ति भएको बिरयानीको आफ्नै महत्व छ । दक्षिण भारतमा हैदराबादी बिरयानी, इराकी बिरयानी, दक्षिण भारतीय चिकेन बिरयानीलगायतका नामबाट विकास भएको छ । यसबाहेक पनि चिकेन दम बिरयानी, इरानी बिरयान र बर्मेली बिरयानी मुख्यतया विश्वमा विभिन्न ठाउँमा विकास भएका बिरयानीका परिकार हुन् । कम्पनीले ५० ग्राम तौलमा आकर्षक प्याकिङ गरिएको बिरयानी मसलाको मूल्य ५५ रुपियाँ राखेको छ । काठमाडौंको बुढानिलकण्ठमा रहेको उद्योगबाट उत्पादन गरिएका एनडीएच ब्राण्डका उत्पादन देशैभर डिलरमार्फत बिक्री वितरण गरिँदै आइरहेको छ । कम्पनीले अहिले ५५ थरीका मसला बजारमा उपलब्ध गराइरहेको छ । करिब एक सय जनालाई प्रत्यक्ष रोजगारी प्रदान गरिरहेको कम्पनीले शुद्घ नेपाली ब्राण्डमा २०७३ सालदेखि निरन्तर मसला उत्पादन गर्दै आइरहेको छ ।