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Culinary Placemaking Customized destination consulting services that focus on leveraging your culinary culture as your unique selling proposition (USP). Every destination’s needs are unique, and we only provide bespoke, customized solutions. While we love cookies, cookie-cutter is just not how we operate. Get in touch today to discuss how we can help raise your area’s profile as a culinary destination. Culinary Placemaking Consulting Services We'll design a sustainable culinary placemaking strategy, with a thoughtful narrative that will appeal to food-and beverage-lovers and include a suitable digital strategy to promote your area’s culinary products and experiences as marketable and sellable attractions for visitors. With your private food/beverage Strategy Document, we also provide a Food Tourism Action plan for distribution to area stakeholders. It's a summary of your culinary placemaking strategy that you'll be comfortable sharing publicly. Do you need to make a business case to your local government or board of directors? In the form of a detailed report, we will show the value of food tourism to your area or project, along with a list of benefits your area or project can expect. Find out exactly who your food loving target market is. Our ground-breaking methodology allows for precision target marketing in food tourism. How do food- and beverage-loving travelers see your business or destination? What do they appreciate? What do they notice is missing? We will show you areas in need of improvement in product development, marketing, strategy and operations. Collection of food or beverage businesses packaged into a cohesive route or trail used to drive economic growth in a destination. We're the industry experts. Let us train your stakeholders on food tourism - what it is and is not, the benefits, and the opportunities and challenges. SOME OF OUR SUCCESSFUL CASE STUDIES City of Bristol, England, UK Bristol is an exciting food destination, but has always been in the shadow of much larger London. And nearby popular attractions like Stonehenge and the city of Bath, with its extensive Roman ruins, also compete for visitor attention. Visitors would pass through Bristol typically on day trips, unaware of all that the city has to offer. Our Solution We produced a culinary tourism strategy for the city and surrounding area, based on input from stakeholder interviews and discovery sessions held throughout the region The Results The strategy informed the tourism office’s future direction, that food and beverage are the foundation of the city’s destination marketing efforts. What the Client Says Thank you for validating what we suspected, namely that Bristol and environs are an exciting food and drink destination. We are using your work to incorporate food and beverage messaging into all of our destination marketing efforts. Province of Alberta, Canada The province is a major agricultural producer in Canada, despite not being known for its food and beverages, apart from Alberta Beef. The Ministries of Agriculture and Tourism wanted to change that. Our Solution We produced a culinary tourism strategy for the province, based on input from stakeholder interviews and discovery sessions held throughout the province. The Results We helped provincial stakeholders to believe in their product and understand the province’s potential as a food destination. The strategy gave rise to a new organization, the Alberta Culinary Tourism Alliance, to help direct the province’s goals. What the Client Says Thank you for your work on the provincial strategy, which was no easy task given the size of Alberta. You gave us a lot of food for thought and definitely impressed upon us that we have something unique and worth sharing in our food and drink. Quebec, Canada Quebec has a rich gastronomic heritage, but apart from maple syrup and poutine, most visitors don’t know what else the province offers. Tourism leaders were unsure who to market to and what message to send. Our Solution We worked with the province’s Ministry of Tourism to perform custom research to determine where the province should focus its marketing efforts and what the marketing messages should say. The Results Tourism leaders took the information and used it to inform the best way to include gastronomy products and experiences in the province’s overall tourism messaging. Campaigns are on hold until the pandemic ends and travel resumes. What the Client Says The research has already been a huge help to our provincial tourism strategy. Thank you for your excellent work Island of Grenada, Caribbean Grenada has been known as the “Spice of the Caribbean” for a long time, but there is a lot of competition from nearby islands that have similar products and experiences. Our Solution We worked with the area tourism office on its application to become a Culinary Capital. We helped the team to identify their USP and stories worth sharing, and continue to meet with the team on a monthly basis to advise on culinary marketing and strategy issues. The Results The Culinary Capitals designation helped the island’s stakeholders to believe in their product – that they had food worth traveling for. Culinary messaging is finding its way into the island nation’s current marketing campaigns. What the Client Says This was the right program at the right time for us. We also appreciated your outside expertise and validating what so many of us already knew – that we are an excellent food destination. What an honor to be the world’s first Culinary Capital! Absolut Vodka, Sweden Long known for its premium range of vodka, the company was looking for a way to diversify its product portfolio. Our Solution We delivered an inspirational training session to the company’s international sales team. We showed them the potential to drive visits to the company’s headquarters in Sweden, a unique experience. The Results Sales reps began promoting the idea of visiting “The Home of Absolut” in their messaging. The following year, visits to the distillery and visitor center doubled. What the Client Says We didn’t think people would be interested in visiting our headquarters, but you showed us there is demand for it. The proof was when we saw our visitor numbers soar in the following 12 months. Culinary Arts Commission, Saudi Arabia Saudi Arabia was closed off to visitors for such a long time. Outsiders had literally no idea what to expect. The Prince’s vision is to open up the country to tourism – a strategy with many moving parts. Our Solution We currently sit on the Board of Directors for the Commission, and advise on strategic initiatives, especially as they relate to preservation of culinary culture and tourism. The Results Our input is finding its way into the planning of current projects, which includes culinary festivals, culinary arts training and the burgeoning cruise ship tourism. What the Client Says We appreciate the efforts and insight that you bring to our meetings, and value your input in our long-term strategy and short-term tactics, especially when it comes to working with our Ministry of Tourism on joint projects. Leavenworth, Washington, USA For a long time, the region’s tourism office had been promoting agricultural experiences and wine events. Despite quality experiences on offer, visitor numbers were dropping in the face of competitive destinations. Our Solution We worked with the area tourism office to brainstorm a new strategic approach for the area, namely a focus on the highest quality apples and apple products, with a specific focus on ciders (both alcoholic and not). The Results The repositioning was approved by the Board of Directors and marketing materials are being prepared for release after the pandemic ends. What the Client Says You have been a huge help to helping us find a new direction for a destination. This is definitely what we should have been focusing on all along. Tri-Cities, Washington, USA Members of the area’s tourism office did not seem to show much interest in, or appreciation for, culinary tourism, despite the area being a huge wine tourism destination. Our Solution We delivered an energizing keynote speech to stakeholders at their annual meeting. The Results Many stakeholders thanked us for “saying what needed to be said” and showing the region’s potential which had been overlooked for so long. What the Client Says Our members and board were extremely pleased with the keynote. It was exactly the right message at the right time for our audience. Thank you. State of Rhode Island, USA Despite a rich culinary heritage, the state had no culinary tourism focus or interest. The tourism office knew that something had to be done to change this. Our Solution We delivered a three-day workshop to the state’s food, beverage, tourism and hospitality stakeholders. We performed an informal asset inventory and showed stakeholders the potential that could be theirs. The Results The state’s tourism office now has a much easier time when it comes to talking about food and beverages. Operators understand the value proposition, and good food is an integral part of all tourism marketing throughout the state. What the Client Says I thought it would be an impossible task, bringing so many different parties together in the same room. Yet, you were able to get people talking who normally would never talk with each other. Thank you for helping us to move the needle! City of Columbus, Ohio, USA The city was not known for its food, despite a deep heritage of different cultures that migrated to the city over the past century. Columbus was “nowhere” on the food map. Our Solution We delivered a brainstorming session where we helped the city’s tourism industry stakeholders to believe in their product. We performed an informal asset inventory and helped the tourism office craft messaging to use in its campaigns. The Results The city of Columbus is now known as the “food city” in the state of Ohio, and area stakeholders have a new pride in their food and beverage products and experiences. What the Client Says We knew we had something, even if our industry did not. Sometimes it just takes an outsider to come in and point out what is right in front of people. Thank you for helping us to put our city on the food lover map!
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खाना पकाउने ठाउँ अनुकूलित गन्तव्य विकास उपकरणहरू र योजना बनाउनुहोस् जुन तपाईंको पाक संस्कृतिलाई तपाईंको अद्वितीय बिक्री प्रस्ताव (यूएसपी) को रूपमा लाभ उठाउनमा केन्द्रित छ। खाना पकाउने ठाउँ सेवा के तपाइँ तपाइँको स्थानीय सरकार वा निर्देशकहरुको बोर्ड मा एक व्यापार मामला बनाउन आवश्यक छ? विस्तृत रिपोर्टको रूपमा, हामी यो देखाउनेछौं खाद्य पर्यटन को मूल्य तपाईंको क्षेत्र वा प्रोजेक्टमा, तपाईंको क्षेत्र वा परियोजनाले आशा गर्न सक्ने लाभहरूको सूचीको साथ। खाना- र पेय-मायालु यात्राहरूले तपाईंको व्यवसाय वा गन्तव्य कसरी देख्दछन्? तिनीहरूले के कदर गर्छन्? उनीहरूले के याद गरिरहेका छन? हामी तपाईंलाई उत्पादन विकास, मार्केटि,, रणनीति र अपरेशनमा सुधारको आवश्यकता भएको क्षेत्रहरू देखाउनेछौं। तपाईको खाना माया गर्ने लक्ष्य बजार को हो भनेर ठ्याक्कै पत्ता लगाउनुहोस्। हाम्रो जमिन तोडने विधिले खाद्य पर्यटनमा सटीक लक्षित मार्केटिंगको लागि अनुमति दिन्छ। खाद्य वा पेय पदार्थहरूको स Collection्कलन एक गन्तव्यमा आर्थिक बृद्धि गर्नका लागि एक सुसंगत मार्ग वा ट्रेलमा प्याक गरिएको। हामी उद्योग विज्ञ हौं। हामी खानाका पर्यटनमा तपाईको सरोकारवालाहरुलाई प्रशिक्षण दिनुहोस् - यो के हो र के होइन, फाइदाहरू, र अवसरहरू र चुनौतीहरू छन्। हामी एक दिगो पाक प्लेसमेकिंग रणनीति डिजाइन गर्नेछौं, एक विचारशील कथाको साथ जुन खाद्य-पेय-प्रेमीहरूलाई अपील गर्दछ र उपयुक्त क्षेत्रको रणनीति समावेश गर्दछ तपाईंको क्षेत्रको खाना पकाउने उत्पादहरू र अनुभवलाई बजार बिक्रीयोग्य र बिक्री योग्य आकर्षणहरूको रूपमा आगन्तुकहरूको लागि। (१ pages० पृष्ठहरू) तपाईंको निजी खाना / पेय रणनीति कागजातको साथ, हामी क्षेत्र सरोकारवालाहरूलाई वितरणको लागि खाद्य पर्यटन कार्य योजना पनि प्रदान गर्दछौं। यो तपाइँको पाक प्लेसमेकिंग रणनीतिको सार हो जुन तपाईं सार्वजनिक रूपमा साझेदारी गर्न सहज हुनुहुनेछ। (-०-40० पृष्ठहरू) केस स्टडी: ब्रिस्टलको पाक स्थापन, युके हामीले ब्रिस्टल, इ England्ल्यान्डलाई कसरी हेर्ने, योजना बनाउने, अनुभव मूल्याinary्कन गर्ने, साइकोकुलिनरी प्रोफाइल गर्ने, र गन्तव्य खाद्य रणनीतिका साथ सहयोग गर्ने थप विवरणहरू पढ्नुहोस्। तपाईंको डाटा हामीसँग सुरक्षित छ। हाम्रो GDPR नीति पढ्नुहोस्.