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ByteDance’s Douyin Pilots Food Delivery in Shanghai, Beijing and Chengdu ByteDance’s Douyin, the sister app of TikTok for mainland China, is launching an attack on local services giant Meituan. Chinese media outlet Tech Planet reported on October 21 that Douyin’s local life business team has set up a new branch in Chengdu, Sichuan Province and has also set up on-demand delivery and community group-buying distribution businesses, thus forming a multi-faceted ecology in the sector. The platform’s food delivery business will reportedly be piloted in Shanghai, Beijing and Chengdu. In addition to its Beijing headquarters, Douyin’s Chengdu branch has set up R&D, innovative business, commercialization and other departments. For example, the merchant-exclusive operating platform of Douyin’s local life services business is operated by the Chengdu team, and the main operating body is Chengdu Suojiansuode Technology Co., Ltd. established by ByteDance in March this year, with a registered capital of 100 million yuan ($13.8 million). SEE ALSO: ByteDance’s Content Aggregator Toutiao Adds E-Commerce Channel Linked to Douyin In the report, an employee of Douyin local life business in Chengdu revealed that in July this year, the firm set up the new business team in the southwestern city, with a business model similar to that of Meituan. Chengdu, as an important stronghold of ByteDance’s local life business, is accelerating its development. Han Shangyou, the vice president of Douyin and head of its local life services business, has also started to work in Chengdu and Beijing. In addition, food delivery business and community group-buying distribution business have been established by Douyin local life business team. The group-buying distribution business mainly explores the field of to-home delivery. At present, the delivery service is covered by merchants. Next, the platform will connect with leading delivery service suppliers to further enrich the food delivery system of Douyin. According to sources cited by Tech Planet, in addition to testing food deliveries in Shanghai this year, the project will also be piloted in Beijing, Chengdu and other places. At present, teams in the above cities have started recruitment for related positions, such as catering product operation. 36Kr reported in July that the GMV of Douyin’s local life services business in the first half of the year was about 22 billion yuan. In the first quarter, its GMV exceeded 10 billion yuan, and in the second quarter, the performance was between 10-12 billion yuan. It took only half a year to surpass the target that was not achieved in the whole year of last year (the target for the whole year of last year was 20 billion yuan). In January this year, Douyin local life business set a target of 40 billion-yuan GMV, and in February, it raised this target to 50 billion yuan. While raising the GMV target, the local life services business of Douyin began to chase a growth goal. The number of group buyers was set to increase to 3.5 million at the end of the year, the average daily livestreams by merchants would reach 20,000, and the growth of merchants would reach 100,000. As of June, in the first half of the year, the number of brands connected to Douyin local life services reached about 150,000, and the number of group-buying business merchants that joined Douyin increased by about 40,000. Affected by the pandemic, the overall market of local life services has showed a downward trend, but Douyin is still growing. This has aroused the vigilance and attention of competitors, including Meituan.
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स्थानीय जीवन व्यवसायलाई सम्बोधन गर्न GMV ले 3.28 अरब अमेरिकी डलर तोड्यो यस वर्षको पहिलो पङ्क्तिमा, जीMVV, घरेलू जीवन बिताउने कारोबारको कुल रकम लगभग 22 बिलियन युआन (3.28 अरब अमेरिकी डलर) थियो। तिनीहरूमध्ये, जीएमवीको एक चौथाई 10 बिलियन युआन पार भयो, जीएमवी 10 अरब -12 बिलियन युआनको दोस्रो क्वार्टर,36 Krजुलाई 11 मा रिपोर्ट गरियो। मई मा स्थानीय जीवन व्यवसायलाई हिलाउन GMV लगभग 4.5 अरब युआन, जुन जूनमा गिर्यो। सूचित व्यक्तिले गिरावटको जुन जूनको व्यापार सेवा शुल्कमा केही गर्न सक्दैन, किनकि जूनमा मार्केटिङ चोटी महिनाको सुरुदेखि अपेक्षाकृत ढिलो हुन्छ। यसको अतिरिक्त, यस वर्षको पहिलो आधा, बेंचमार्क प्राविधिक र जीएमएमवीले स्थानीय जीवन व्यवसायको कवरेज आय रेकर्ड तोडेको छ। हुबेई प्रांत, जून जीएमवी मा हनान प्रांत 300 मिलियन युआन, 200 मिलियन युआन पार भयो। स्थानीय जीवन व्यवसायी व्यक्तिलाई प्रत्यक्ष प्रतिक्रिया दिन को लागी डेटा सही छैन, तर प्लेटफर्मले थप जानकारी प्रकट गर्न सक्दैन। यस वर्ष जनवरीमा, आफ्नो स्थानीय जीवन व्यवसायको लागि शैंक-स्याक ध्वनि 40 अर्ब जीएमवी लक्ष्य सेट गर्यो, फेब्रुअरीमा 50 अर्ब अमेरिकी डलर पुग्यो। हालको गति बिन्दुबाट, शब्दहरू र छुट्ट्याउने व्यक्तिहरूको नजिक भने, वार्षिक लक्ष्य पूरा गर्न ठूलो समस्या छैन। तेस्रो क्वार्टरमा, आन्तरिक लक्ष्य कम्तीमा 5 अर्ब जीएमवी प्रति महिना उत्पादन गर्न हो। लगभग दुई वर्ष पछि च्यानल अन्वेषण गर्न, स्थानीय जीवन व्यवसाय यो वर्ष परिपक्व हुन थाल्यो। यस वर्ष, समूहको निरन्तर खरीद व्यवसायले जीएमवीमा लाइभ बेल्टको योगदान दरमा अधिक ध्यान दिइरहेको छ, र तीव्र रूपमा व्यवसायहरूलाई प्रोत्साहित गर्न जसले आफ्नै सडकमा बाँच्न सक्छ। अर्को हेर्नुहोस्:जून राजस्वमा स्थिर र शेक आवाज 283 मिलियन अमेरिकी डलर यसको अतिरिक्त, स्थानीय जीवन व्यवसायको कवरेज पसल सेवामा खाने र पेय र अन्य मनोरञ्जन गर्न सीमित छैन, साथै इलेक्ट्रिक व्यवसाय सम्बन्धी प्रिंचर र उत्पाद बिक्री सहित। यी जीएमपी उत्पादनहरू द्वारा ल्याइएको मुख्य रूपमा जीवित टोलीहरू र प्रत्यक्ष व्यवसायहरूको लागि आफ्नै कौशलमा निर्भर गर्दछ। यस वर्ष जूनमा, सूजौ, जियांगुउमा शैंटिङलाई पहिलो स्थानीय जीवन बिताउने आधार स्थापित गरियो। जूनको रूपमा, स्थानीय जीवन शैली व्यवसायलाई 33 शहरहरूमा विस्तार गरिएको छ, यसको वार्षिक योजना भन्दा 22 भन्दा कम।