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Съвети за Semalt за планиране и бюджетиране на вашето SEO Тези, които планират и бюджетират оптимизациите за търсачки, рискуват да попаднат в капана по две причини. Първият възможен проблем е, че няма план, а вторият не е разпределяне на бюджет. Както се казва, ако не се планира, планира да се провали. При SEO провалът се характеризира с редица фактори, които включват губене на пари, загуба на възможности и губене на време. Що се отнася до SEO, създаването на устойчив бюджет и план са ключовите стъпки към успеха. Като клиент е важно да разберете основите на оптимизациите за търсачки, преди да започнете процедурите за планиране. Франк Абанял, мениджърът за успех на клиенти на Semalt Digital Services, обяснява фактите, които ще ви помогнат да разберете SEO. Ефективната оптимизация за търсачки не е евтина Статистиката показва, че клиентът трябва да е готов да извършва плащания в размер на 5000 долара месечно, като 3000 долара са минималната сума, която клиентът може да плати, за да получи надеждни SEO услуги от конкурентна фирма. Според Forbes много корпорации и компании харчат големи пари за SEO. В действителност, плащането на SEO фирма по-малко от 2000 долара за предоставяне на цялостни и висококачествени SEO услуги на месечна база не е от решаващо значение. Въпреки това, някои от подразделите на SEO изискват до $ 1000 за управление. Клиент, който е готов да установи ефективна SEO практика в компанията, трябва да има средно 46 000 долара за една година. С този вид пари ще можете да работите със SEO агенции и експерти, желаещи да представят ефективни резултати в минимални срокове. Когато избирате SEO агенция, с която да работите, разбира се, играят много фактори. Натовареността на компанията, нейният мащаб и опит завършват скъпоценност от аспекти, които влияят върху формирането на цените. Например, цените на SEO услугите в Semalt са половината от средните пазарни цени поради две основни причини - голям оборот на поръчки и висока компетентност на персонала. По този начин най-добрият вариант е да се потърсят агенциите, които предоставят подходяща комбинация от стойност и опит. Разглеждайки SEO като дългосрочна стратегия Замисляли ли сте се кое е минималното време, необходимо за оптимизация на търсачките да работи? Обикновено отнема от 6 до 12, за да може SEO да ви донесе устойчиви резултати, където периодът от 4 до 6 месеца е ефективен за минимални резултати. За първите два месеца има много малък шанс да постигнете някакви съществени резултати. През първите два месеца по-голямата част от времето трябва да бъде посветено на извършване на технически SEO одит и планиране на бъдещ напредък. Има минимални промени, които се внасят в практиката на SEO през първия месец и едва до края на втория месец на работа някои резултати изглеждат видими. Истинската инвестиция се реализира през втората година, когато собствениците на сайтове започват да получават невероятни изплащания. Следващите пет стъпки на планиране и бюджетиране ще ви подготвят за работа със SEO фирма по ваш избор: - а) Измерване на напредъка Дългосрочната стратегия е необходима предпоставка за успеха на SEO. Когато работите върху стъпките, които трябва да предприемете при планирането и бюджетирането на вашата SEO кампания, за предпочитане е да се съсредоточите върху създаването на трафик, а не да се спирате на класирането. При SEO фокусирането върху продажбите, потенциалните клиенти и трафика е по-ефективно от обръщането на най-голямо внимание на класациите. - б) Определяне на целта До края на вашата SEO кампания ще трябва да разберете как изглежда истинският успех. Всъщност получаването на месечно увеличение на процента по отношение на продажбите и над 30% абонаменти за бюлетини и списания през следващите 2 години би се определило като успех. Продължавайте да работите за вашата цел да постигнете най-добри резултати в SEO. - в) Стремете се към постигане на целта си Ако SEO професионалист влезе и обеща да увеличи процента на продажбите си през следващите 12 месеца, колко ще сте готови да платите? Направете най-добрата стойност напред, ако има доказателства, че такава перспектива ще бъде реална за вашия твърд успех. - г) Определяне на бюджета Стойността, която бихте готови да платите, за да постигнете целта си, трябва да ви помогне да създадете устойчив бюджет. В своята SEO кампания не харчете повече от това, което сте готови да похарчите за реализиране на целта си. - д) Дайте приоритет на най-добрите си възможности Поставете някои от своите SEO цели на основните позиции и по-добре работете върху тях. Определянето на това, кои аспекти на SEO са най-подходящи за вашия бизнес модел, изисква сложен анализ на SEO експерти, които имат необходимия опит за извършване на сравнение. След като наемете вашата SEO агенция, работете върху следните стъпки, за да установите дългосрочно ползотворно сътрудничество. Предоставете на вашата SEO фирма всички важни подробности Вашата SEO фирма трябва да има пълен достъп до вашия уебсайт, за да предостави бързи резултати. Ако не им предложим подробности за вашия уебсайт, това ще доведе до забавяне на съдебното преследване. Дайте на вашето SEO фирмено пространство След като наемете вашата SEO фирма, оставете ги да управляват вашия уебсайт, за да изпълнят задачите ви. Имате достъп до SEO доклади и ги четете Изчерпателните SEO фирми предлагат отчет за състоянието на своите задачи. Като клиент, уверете се, че прочетете подробно доклада, за да избегнете объркване. SEO е дългосрочна стратегия, която осигурява дългосрочен успех, когато планирането и бюджетирането се въвеждат в правилния формат. В SEO никога не следвайте дейностите на вашия конкурент, тъй като може да го правят погрешно. Посочените по-горе стъпки и насоки ще ви помогнат да проведете ефективна SEO кампания и да получите реални изплащания.
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As most business owners, you probably heard of the benefits SEO can provide for most businesses. You probably understand how important it is to grow your business online. With all that in mind, you might still wonder if you could truly benefit from SEO if you aren’t actively seeking SEO traffic currently. So, what is an SEO company? SEO is quite complex. Browsing for an SEO agency can also be quite confusing since you won’t be able to tell a good agency from a bad one. With all the hype, it’s obvious most business owners have encountered many SEO agencies in the past. Even if the agency talks about their service, what they do and what you can get from it, you might still find it hard to fully grasp what those companies do, especially with all the complex vocabulary. Let me summarize what SEO companies do in a nutshell with this little diagram: The goal of this article is to truly answer, in simple terms, the four following questions: - What is an SEO company? - What are the SEO services? - What are the true benefits of having an SEO company help you? - What should you look for when choosing an SEO agency? What do SEO Companies Offer? SEO companies offer services that helps you optimize your search engine results which in turns helps you improve your visibility online. Search engine optimization is about changing your website, its design, creating & optimizing your content and generating links back to make sure you appear in the search engine results. The more optimized your website and content is, the more search engines like Google are likely to rank your website on the first pages of the search engine results (keywords or phrases relevant to your business) you are trying to appear for. One of the biggest benefit to work with an SEO agency rather than having someone internally is that they have experience generating results for companies like yours. SEO experts (not all of them) know what works and what doesn’t to make your brand appear in search engines such as Google, Bing or Yahoo. Most SEO agency have a team of SEO experts that have a wide range of combined experiences. This combined experiences can be extremely valuable because they know exactly what to do to generate results efficiently. SEO agencies generally provide a wide range of services, here are a few: - Website auditing - Tailored SEO strategy - Website speed optimization - Content marketing creation In summary, they can help you create the right SEO strategy and then take care of implementing it for you. The best SEO agencies will work with you constantly to generate results. They will treat your business as their own, meaning they will be extremely dedicated to your business. The goal of an SEO agency is to generate the best results based on your goals. Your goals could be generating a strong return on investment or gaining as much visibility as possible. The SEO team will be there to see your goal through. How can they achieve such results? It’s a combined work of all their experience to make the right decisions and a relentless attitude to always find ways to improve & understand what worked and that didn’t. At least, this is our attitude at K6 SEO Agency because we want you to get as much as possible from our work with you! What are the true benefits of working with an SEO company? Working with an SEO company has tons of benefits for your business because search engines are some of the most visited websites online which means you can gain a lot of visibility. Here are the three most known ways an SEO company can help: #1 – Improving Your Search Engine Results A solid SEO company will be your best ally when it comes to increasing your website’s ranking on search engines such as Google. With current knowledge, strategies and tools, an SEO company will be able to optimize your website to increase its authority on search engines. The first step for an SEO agency is to do keyword research. This phase of the SEO process is really important because targeting the right keywords can attract the right audience to your website. After this phase, they will also optimize your site architecture to let search engines crawl your website results. This means that the search engines will be able to see the pages on your website. Your SEO company will be able to find which modifications are needed your site design & content to help your search engine rankings and help you implement those chances efficiently. In summary, the higher you rank for your desired keyword, the more you will attract the right prospects who will have a high chance of becoming your customers. #2 – Attracting The Right Target Audience The goal of an SEO company is not to bring you any visibility, they want to target high intent keywords. High intent keywords are keywords your target audience might search that would signal that they are truly interested in what your company has to offer. For instance, if at K6, we rank for “Facebook ads agency” rather than “Facebook sexy video”, we are much more likely to generate leads and sales from the first keyword than the second one. This is what we call high intent keywords, keywords that are aligned with your products & services to bring relevant traffic. In addition, as you bring more traffic to your website through the relevant keyword searches, you are much more likely to generate sales and leads. You could have 10,000 visitors through a low intent keyword and would make more money from 100 visitors with a high intent keyword. According to Moz, the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years. Google is really good at showing to people what they are looking for. In other words, if you match your content with the intent of people, you will get a lot of quality traffic. #3 – Trackable Results to Measure Although the ranking for high intent keyword is the essence of SEO, it’s also important to know where results come from. It’s how we’re able to optimize and focus more on certain keywords overtime. SEO is easily trackable which can truly help you improve over time. No matter what an SEO company has done in the past, your new SEO agency can help you generate strong results. In fact, you can ask your SEO company to send you a monthly report of the improvements in your ranking, the words you rank for and much more! This can be extremely helpful to further understand what people search for when they want to learn more about your company. By asking your SEO company for a monthly analytics report on your SEO campaigns, you can better understand how the SEO services provide value for your business. It’s important to ask your SEO company to give you such information because it provides a breakdown of your results. This gives you control in knowing if you are generating satisfying results for your brand. You might find traffic volumes, keyword rankings, traffic sources, revenue generated, and much more. What are SEO Services? SEO services are quite vast but they represent the process of optimizing the pages of your website and its backlinks to increase your search engine rankings. The SEO company provides such services for his client to rank on the first page of the search engine results page (SERP) in order to generate traffic for relevant keywords to their products and services. In such SEO services include not only the strategy of changing certain things on your website but also doing it for you in order to help you rank higher for your desired keywords. Knowing what an SEO company is and the benefits of working with one, let’s talk about the services they offer in more specifics. What do SEO experts do? The job of an SEO expert is to analyze your website ranking and one of your competitors to find the relevant keywords you should rank for. They then help you make the necessary modifications to get you to generate traffic from the searches of those keywords. The best way to fully grasp what they do is to understand the services they usually offer. #1 – Website Analysis & Audit Most SEO companies will begin working with your company by doing an audit of your website and your current SEO rankings. This includes: - Looking at your site’s architecture to make sure it appears in the search engines - Figuring out for which keywords your website ranks for - Analyzing the speed of your website - And much more This helps the SEO company determine the low hanging fruits of your current website’s ranking. Those low hanging fruits can be weaknesses or strengths. For example, maybe your website is extremely slow, then they could turn your weakness into a strength. On the flip side, you could already rank well for a desirable high intent keyword and they could capitalize on that in their SEO strategy. The final step of the SEO audit & analysis is to look at who your competitors are in terms of SEO and what their strategy is. This will them a good idea of what they can do rapidly to get you up to par and eventually gain better results than them. This phase also helps your SEO company understand who your target audience is and what they are searching for. In the SEO strategy, this will enable your SEO company to get tons of relevant keyword & content ideas in the future. In summary, by better understanding your business and its competitor’s SEO rankings, your SEO company will be able to create a strong & pandemic-proof SEO game plan & strategy. #2 – SEO Game Plan & Strategy After completing a strong deep-dive analysis as we call it at K6, your SEO company is ready to create an SEO game plan & strategy tailored to your needs and goals. The analysis and audit gave us a good understanding of which keywords to aim for and who your target market is. A good SEO strategy can make huge different in delivering strong results based on your SEO campaign goal. Every company is different, it’s why it’s important to have SEO goals that fit exactly your type of business. For example, an SEO agency like K6can have the goal of generating leads while an eCommerce brand might want to generate sales on their website directly. Not only will your SEO game plan & strategy include your long term goals but it should also include the tactics that will be used to take your business from where it is to where it can be. One word of advice, if your SEO company can’t explain in simple words what their strategy is, it’s probably because they aren’t quite qualified. Fully understanding an SEO concept means you should be able to make anyone understand the different concepts. Having an SEO company that explains well what they are doing is extremely important to make sure you understand what is going on. It’s often a red sign because you want to feel like you are collaborating with the agency. You don’t want to feel left in the dark. #3 – SEO Tools Installation When it comes to SEO tools, there isn’t a lack of them. There are more than a hundred different tools that do similar things. Based on your SEO game plan & strategy, your SEO company should guide you in the right direction in having the best tools in place to achieve your goals. In these tools, you’ll find the following: - Keyword ranking - Backlink analysis - Organic traffic - Broken URL reports - And much more These tools will allow your SEO company to make sure their SEO efforts are bringing the desired results. They will also make sure they don’t miss any interesting opportunity to generate even more results with low hanging fruits. It will also be super valuable for you because you will be able to track the results and take a look at relevant insight to collaborate with your SEO company. The more dedicated you are to help us, the more we can help you! A strong and experienced SEO company will guide you in the right direction when it comes to the hundreds of tools available based on your SEO goals. The most used are SEMrush, AHref and Serpstat. With the right set of tools, your SEO strategy will be easily executed and your SEO campaign efficiently optimized! #4 – Initial SEO Set Up After having set up the right SEO tools, it’s time to do your initial SEO setup. This is where your SEO company will start working on executing the SEO game plan & strategy so you can start seeing direct results in your SEO campaign. The initial set up is generally to resolve the main issues around your website in terms of SEO. In general, at K6, we find these to be the most common on-page optimization actions we take: - Minimizing your code if possible - Optimizing your website images - Making sure your website is mobile-friendly - Setting up your website architecture correctly - Making sure your website is connected to Google Analytics and Google Search Console - Finding the actual keywords they want to focus on initially for your SEO campaign When it comes to off-page SEO strategies, since we have less control over them, your SEO company might work on this later on. Off-page SEO includes mostly getting other websites with high authority to link back to your own website. Search engines like this because it shows that your website is an authoritative one. Your SEO company should at least provide ideas and suggestions to improve your off-page SEO strategies such as tactics. Your SEO company could also deliver a plan of action to make sure this part of your SEO strategy is tackled. #5 – Constant SEO Optimization & Work Once everything is set, it’s time to start watching the results pour in and keep optimizing. This is arguably the most important part of the work, the initial set up is important but it’s results are pouring in that SEO experts shine. Furthermore, it’s important to keep in mind that search engines such as Google are constantly having algorithm updates. Having an SEO expert at your side can help you make sure you are constantly adapting to the changes in the SEO world. An algorithm update can have small but also big impacts on businesses, it’s why it’s crucial to constantly adapt the strategy to what is happening. This would enable your business to stay compliant with the latest SEO update. Your SEO company will give continuous efforts to make sure your website remains visible in search engines because SEO is dynamic world. Although it’s quite a reliable source of traffic, people’s searches change over time and constantly adapting your strategy can have a huge impact on your results. Here’s a list of the services you might need to continue taking care of as you work with an SEO company: - Constant keyword research - Content marketing services - Link building - Constant website optimization - Changing your strategy based on the latest algorithmic updates Which SEO Company Should You Work With? This is the big question. Not all SEO companies are good, let alone great. A lot of agencies take the easy road and just focus on closing a contract without delivering results. At K6, we’ve often picked up companies that were not treated well by other SEO companies to restore their faith in SEO companies. It’s important to spend your time to talk to your SEO expert, try to gain more clarity on what they do and the strategy they want to take. The more you know, the better you are at taking decisions. It’s important to focus on the past results of the agency, but even more on the credibility of your SEO expert. For example, one of our client had worked with an agency that used tons of spammy websites to give backlinks to our client’s website. This really harmed their SEO and we had to spend hours removing all those backlinks for them to see their rankings perform again. You are probably wondering, but how do I choose a good agency if I can pick the wrong one and end up worst then when I started? It’s a good question. Good SEO companies have generated results before either for them or for their clients. If an agency is doing their own SEO, then it’s a good sign they know what they are talking about. Here’s a list of points to consider when choosing the right SEO company: - Tailored plan: having an SEO agency that has plans to pick from is a no go. Every business is different and every goal is different, it’s key to have an SEO company that listens to your needs and proposes a plan tailored to your own needs. This is also important because it shows that the agency has spent the time doing their research, understanding your business and your target audience. - Generated results: if the SEO company in question has testimonials, case studies, make sure to look at them. You can find such reviews on Clutch or even Google My Business. - In-house team: you should make sure your SEO company has its entire team in-house. A lot of agencies generally outsource their work to independent contractors in order to save money but at the risk of harming the quality of their work. At K6, we hire our people based on talent and not cost. - Opinion: this is interesting but arguably, good SEO experts have an opinion about any SEO subject you throw at them. If you talk about the latest Google algorithmic update and your expert can’t express how it impacted his strategy then you might be talking to the wrong person. Of course, this is just a place to start when it comes to choosing the right SEO company. It’s also a question of trust and how well you relate to the person you are talking to. Business relationships can last a long time, it’s why choosing the right SEO expert to help you reach your goal should be something done well. If your SEO company does not spend the time explaining to you what they do when you ask them, it might be a good time to look for another SEO agency that focuses on making your company collaborate with you. Can SEO Generate More Revenue? SEO is an amazing investment because it improves in the long run. It might take a few months before you start seeing results, but after this period your results most likely should go up if you work with the right SEO agency. The key is hiring the right SEO agency with which you feel like you are working on a team. They spend the time to discuss with you about their strategy and are welcoming anything you see on your end. SEO FAQ From K6 I decided to list a few frequently asked questions we get at K6in case you wanted more brief information: What is an SEO Company? An SEO company delivers search engine optimization (SEO) as a service to businesses. SEO is about modifying your website, it’s content and generating backlinks in order to help you rank for desirable Google search. As your SEO company works, you will start appearing on search engine page results (SERPs) which should help you gain more results. Should I hire an SEO agency? Yes, an SEO agency can help you save time and money to generate more revenue for your company faster than doing it yourself. It’s important to keep in mind that every business has different SEO needs and goals and agencies can adapt efficiently to your business. Do SEO companies actually work? SEO companies generally deliver strong results to their client, but again, there are some agencies that aren’t really good just like in any business. It all depends on your goals and the SEO company you end up hiring. SEO is a dynamic world that we follow constantly at K6 to deliver results to our clients. How Much Do SEO Services Cost? SEO services pricing varies wildly depending on what is included in your plan. It can start at $500 and go all the way up to multiple thousands. The most important part to keep in mind is that SEO contracts should be of at least to a year to generate good results since it’s a continuous process. Feel free to request a proposal if you want our quote! It’s Time To Take An SEO Decision After reading this article, you should what an SEO company is, what they do and what are the benefits of working with a strong SEO agency. You’ve probably realized it’s quite important to choose an SEO agency that you trust! At K6, we always recommend working with an SEO company rather than having someone in the house. Why? Our SEO team has a lot of experience working on hundreds of projects. What’s more? We almost always cost less than you hiring someone in the house. While hiring someone who has some technical knowledge of SEO and one or two experiences seems like a good bet, you won’t have the expertise of an entire SEO team supervising the work of that employee. This is what you pay for when you hire an agency: the combined experience of multiple SEO experts for an affordable price and SEO services. If you choose to work with an SEO company, we’d be honoured to talk to you to see what your needs are and how we can help your brand reach its goals. Our SEO experts at K6 will help you succeed with SEO.