http___blog.powersponsorship.com_index.php_2008_09_bg__1.xml
http___blog.powersponsorship.com_index.php_2008_09_ja_.xml
1.1 1.2 1.3 1.4 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11 2.12 2.13 2.14 3.1 3.2 3.3 3.4 3.5 3.6 4.1 4.2 4.3 4.4 4.5 4.6 5.1 5.2 5.3 5.4 6.1 6.2 6.3 6.4 6.5 7.1 8.1 8.2 8.3 8.4 8.5 8.6 9.1 9.2 9.3 9.4 10.1 10.2 11.1 11.2 11.3 11.4 11.5 11.6 11.7 11.8 11.9 11.10 11.11 11.12 12.1 12.2 12.3 12.4 12.5 12.6 13.1 13.2 13.3 13.4 13.5 13.6 14.1 15.1 15.2 15.3 15.4 16.1 16.2 16.3 16.4 17.1 17.2 17.3 17.4 18.1 18.2 19.1 19.2 19.3 19.4 20.1 20.2 20.3 20.4 20.5 20.6 20.7 21.1 22.1 23.1 24.1 24.2 24.3 24.4 25.1 26.1 26.2 26.3 26.4 26.5 26.6 27.1 27.2 28.1 29.1 29.2 30.1 31.1 32.1 32.2
I 've been doing this a long time – around 24 years in all. Аз съм правил това дълго време - около 24 години във всички. I've seen good sponsors, great sponsors, old school sponsors, naïve sponsors, and lazy sponsors, but this was a new one on me: The delusional sponsor. Виждал съм добри спонсори, големи спонсори, стари спонсори училище, нелекувани спонсори и мързеливи спонсори, но това е една нова за мен: В халюцинации спонсор. Okay, here's the set up… About a month ago, Greg Bird, a star player for one of Sydney's Rugby League teams, the Cronulla Sharks, was arrested for allegedly “glassing” his American girlfriend's face, leaving her with a fractured eye socket. Добре, тук е създаден ... Преди около месец, Грег птица, звезда играч за един от ръгби лига отбор Сидни, на Cronulla акули, бе арестуван по подозрения за "стъклопакети" Американ приятелка на лицето си, оставяйки с фрактура на контакта очи. He has been charged with maliciously inflicting grievous bodily harm. Той е обвинен в злонамерено причиняване на тежка телесна повреда. While his girlfriend was still in hospital, he was apparently busy telling police that his best friend had done it. Докато приятелката му все още е в болница, той е очевидно зает казва полицията, че най-добрият му приятел го направи. His affronted – and I'm assuming “former” – best Неговата affronted - и аз съм се предположи, "бивш" - най-добрите friend has soundly refuted the allegation. приятел е солидно отхвърли това твърдение. The police put an AVO in place (AVO = apprehended violence order, AKA a restraining order) so Bird can't approach his girlfriend. Полицията сложи AVO на място (AVO = задържани цел насилие, известен още като ограничителна заповед), така че птиците не може да се обърне приятелката си. Bird and his girlfriend have refused to make statements to the police. Птици и приятелката му са отказали да направят изявления в полицията. A bad scene all the way around. А лошите сцена целия път наоколо. The Cronulla Sharks immediately stood Bird down, despite the fact that they are going into the finals looking better than they have in pretty much decades and knowing that decision could hurt their chances. В Cronulla акули веднага застана Bird надолу, въпреки факта, че те ще се търсят по-добри на финала, отколкото са в доста много десетилетия и знае, че решението може да нарани шансовете си. So far, they have handled this admirably, protecting the Sharks brand for the long haul. Досега те се справиха с тази чудесна, защита на марката акули за дълги разстояния. This move was supported by the League and virtually all of their sponsors. Този ход беше подкрепен от Лигата и почти всички техни спонсори. Note, I said “virtually”, because one of the sponsors came out yesterday in support of Bird, calling for him to play in the finals. Имайте предвид, казах "почти", защото един от спонсорите излезе вчера в подкрепа на птиците, като призова за него да играе на финала. The rationale was the old chestnut, “innocent until proven guilty”. Причината е стар кестен, "невинен до доказване на противното". Obviously, this sponsor hasn't heard of the term, “bringing the game/team/player into disrepute” – a term used in every professional playing contract in the world. Очевидно е, че този спонсор не е чувал за понятието, "с което игра / отбор / играч вреди на репутацията" - термин, използван във всеки професионален договор игра в света. The sponsor is Tynan Motors, and the spokesperson is Madeline Tynan, who is also on the board of the Sharks. Възложителят е Tynan Motors и говорител е Маделин Tynan, който също е на борда на популациите от акули. For the record, I am also a long time customer of Tynan Motors. За протокола, аз съм също дълго време клиент на Tynan Motors. As a customer, this whole thing really rubbed me the wrong way. Като клиент, всичко това наистина ме търка по грешен начин. And professionally, there is absolutely nothing to of strategic worth in taking this approach. И в професионален план, няма абсолютно нищо общо със стратегическо стойност в развитието на този подход. Idealist to the core, I sent the following e-mail: Идеалист до мозъка на костите, изпратиха следната електронна поща: To: Madeline Tynan До: Маделин Tynan From a personal standpoint, I cannot believe you are supporting Greg Bird to play with Cronulla. От личен гледна точка, не мога да повярвам, че подкрепят Грег Bird да играе с Cronulla. He [allegedly] has a history of violence, a girlfriend with a broken eye socket, and a current AVO. Той [твърди] има история на насилие, една приятелка със счупена муфа окото, и ток AVO. I have been a customer of Tynan for a long time and was on the verge of trading in and buying from you again, but you will never see another cent from me. Имам един клиент на Tynan за дълго време и е на прага на обмен и купуват от вас отново, но никога няма да видите друг процент от мен. From a professional point of view, you may think getting into the finals is worth backing this very questionable individual, but you will do your brand a lot more harm than good as a sponsor by doing this. От професионална гледна точка, може да мислиш, да влезем в финалите заслужава подкрепа тази много съмнителна индивидуални, но ще направи вашата марка много повече вреда, отколкото полза като спонсор по този начин. Whether he is proved guilty or acquitted, if he has brought himself into disrepute, which he has, he is marketing poison and you are risking your brand reputation. Дали той е оправдан или доказване на вината му, ако той се е предявен на репутацията, която има, той е маркетинг отрова и си рискува репутацията си марка. This is where the whole thing morphs from a bad decision by Tynan Motors to delusional self-interest: One hour later, Ms Tynan calls me up and abuses me. Това е мястото, където цялата morphs нещо от едно лошо решение от Tynan Motors да халюцинира личен интерес: Един час по-късно, г-жа Tynan ми се обажда и ми злоупотреби. She tells me that “her eye socket isn't even broken”. Тя ми казва, че "нейната орбита дори не е разбито". Hmm… that's a lot of credible media that seem to have got that one wrong, then. Хм ... това е един много надежден медиите, които като че ли са ли, че една погрешна, тогава. She tells me that “the girlfriend is standing by him”, implying that she wouldn't stand by him if he wasn'ta good guy. Тя ми казва, че "приятелката сто от него", което означава, че тя няма да се кандидатира от него, ако той wasn'ta добър човек. Uh… that's not vindication, that's just frightening and sad. Ъ-ъ ... това не е доказателство, че е просто страшно и тъжно. When I was able to squeeze a word in edgewise – not easy – to tell her that she was risking her brand with this strategy, she told me I didn't know what I was talking about. Когато аз бях в състояние да изтръгне дума в настрана - не лесно - да си кажа, че тя е била да рискуват си марка с тази стратегия, тя ми каза, аз не знам какво си говорим. It degraded into a delusional, one-sided rant and I finally had to hang up the phone. Той влошени в халюцинации, едностранно тирада и накрая трябваше да затвори телефона. I sat at my desk just shaking my head thinking, “she doesn't get this at all”. Седнах на бюрото ми просто разклащане главата ми мислене ", казва тя не се получи това на всички". He allegedly got drunk, bashed his girlfriend, tried to pin it on his best mate, and is apparently refusing to cooperate with police. Той твърди се напи, bashed приятелката си, опитах се да го закрепване на най-добрите си половинки, и е очевидно отказва да сътрудничи с полицията. Forgetting for a moment the personal issues at stake, where is the marketing value in a guy like that? Забравяйки за момент на лични въпроси, когато е пазарната стойност на един човек като този? I get that Ms Tynan personally seems to like the guy, and everyone is entitled to their own opinion, but how far should a sponsor go? Аз се, че г-жа Tynan лично изглежда като човек, и всеки има право на собствени мнения, но до каква степен трябва спонсор отиде? How controversial should a corporate sponsor get with their brand? Как трябва да спорни един корпоративен спонсор се с тяхната марка? How much should they risk their relationships with customers? Колко трябва да те рискуват отношенията си с клиентите? That last question really is the crux of it, because the approach a sponsor should take in a controversy is the one that reflects the values of their target markets, leaving only two real choices: Този последен въпрос наистина е загадка за него, тъй като се обърне към спонсора трябва да предприеме в един спор е тази, която отразява ценностите на своите целеви пазари, оставяйки само два реални възможности за избор: - If the controversy is divisive, a sponsor's best option is not to take a stand and to let the law, team, league, or whomever sort it out and back the decisions that are made. While it is true that some controversies may shrink the marketing opportunities for the sponsor, backing the authorities' management process will not risk the sponsor's brand. Ако спорът е разединение, най-добър вариант спонсор не е да се заеме позиция и да позволи на закон, отбор, лига, или когото тя подреди вън и обратно решенията, които се правят. Макар да е вярно, че някои спорове може да се свие на пазара възможности за възложителя, подкрепа на властите процеса на управление на риска няма да спонсорите марката. - If the target market falls very heavily on one side versus the other, then taking a stand in controversy is an option. Ако целта пазар е много силно на една страна спрямо друга, а след това като един щанд в полемика е опция. You could risk alienating some of your market, but you also could deepen your relationship with the rest of the market. Може риск отчуждаване някои от пазарите, но вие също може да задълбочи отношенията си с останалата част от пазара. The depth of emotion that people have invested should also be taken into consideration. Дълбочината на емоцията, че хората са инвестирали, трябва да се вземат под внимание. For instance, the degree of outrage people have against someone who has allegedly committed a serious crime against a woman probably outweighs the ambition of a dedicated fan to finish the season well. Така например, от степента на недоволство хора са срещу някой, който се твърди, че е извършил тежко престъпление срещу жена вероятно надхвърля амбицията на специален вентилатор да завърши сезона добре. Some sponsors may decide that they are going to take some kind of ethical or moral stance, but more often than not, they are the type of company that attracts customers who will share that view, making it both an ethical and strategic decision. Някои спонсори могат да решат, че те ще предприемат някакви етични или морални позиции, но по-често, отколкото не, те са от вида на дружеството, която привлича клиенти, които ще споделят това мнение, което я прави едновременно етичен и стратегически решения. If you are a regular reader of this blog, you would know that I don't shy away from sponsors taking a stand on controversy, if it reflects the values and priorities of the brand's target markets. Ако сте редовен читател на този блог, вие ще знаете, че аз не се плашим от спонсори, като една позиция по спора, ако то отразява ценностите и приоритетите на марката целеви пазари. For instance, I suggested that there might be some Beijing Olympic sponsors that would get more mileage by walking away from their sponsorships than staying in them, if that reflected the values of their core target markets. Например, аз предложих, че може да има някои Пекинските олимпийски спонсори, които ще получат повече километри пеша далеч от спонсорства от престоя им, ако това отразява стойността на техните основни целеви пазари. As for Tynan, the message boards prove interesting. Що се отнася до Tynan, съобщението дъски окаже интересно. Although people who care enough to find a board and comment are divided in their opinions about whether Bird should finish the season, there is a definite bias towards “don't let him play”, and those comments show a lot of emotional investment. Въпреки че хората, които се интересуват достатъчно, за да намерите съвет и коментар са разделени в мнението си дали птиците трябва да завърши сезона, има определени пристрастия към "Не позволявай го играе", и тези мнения показват много емоционална инвестиция. And plenty of people have commented specifically on Tynan's position already. И много хора са коментирани конкретно върху позицията Tynan вече. A small selection: Малък избор: “ Obviously that particular sponsor [Tynan Motors] doesn't want to sell anymore cars to woman then?” "Очевидно е, че специално спонсор [Tynan Motors] не иска да продава повече коли на жената след това?" “I'll never even walk into Tynan Motors again, let alone buy another car there” "Никога няма дори разходка в Tynan Motors отново, да не говорим купи друга кола там" “ Maybe they [Tynan Motors] can replace the air bags with a schooner glass.” "Може би те [Tynan Motors] могат да заменят въздушни възглавници с шхуна стъкло." I wish them luck. Пожелавам им късмет. I think they're going to need it. Мисля, че те ще се нуждаят. April 09 Update – Former Cronulla Sharks star Greg Bird has been found guilty of smashing a glass into his girlfriend's face and blaming the attack on his flatmate. 27-ми април, 09 година Update - Бивш Cronulla Акулите звезда Грег Bird е признат за виновен за съкрушителен чаша в лицето на приятелката си и обвинява атаката на неговия съквартирант. Magistrate Roger Clisdell has found that the 24-year-old footballer, who now plays in France, recklessly wounded Katie Milligan at his Cronulla flat in August 2008. The court has also found Bird guilty of false accusation, after he blamed his flatmate, Brett Watson, for the attack. Магистрат Роджър Clisdell е установено, че 24-годишният футболист, който сега играе във Франция, по непредпазливост ранени Кейти Милиган му Cronulla апартамент в август 2008 година. Съдът също така е намерена птица с невярно обвинение, след като той обвини си съквартирант, Брет Уотсън, за нападението. It was later revealed Watson was playing golf at the time. По-късно се разкри Уотсън играе голф по това време. If you liked that post, then try these... Ако ви харесва този пост, след това се опитайте тези ... Stealth Sponsorship is a Really Bad Idea Стелт спонсориране е наистина лоша идея Dear Senator Kerry, corporate sponsorship is NOT a waste of money… or is it? Уважаеми сенатор Кери, корпоративни спонсорство НЕ са загуба на пари ... или е то? The Games Sponsorship Seekers Play – Game #1: Threats Игрите Финансиране убежище Play - играта # 1: Заплахи The Games Sponsorship Seekers Play – Game #2: Nickel and Diming Игрите Финансиране убежище Play - играта # 2: Никел и Diming TARP funding not to be used for corporate sponsorship??? Бреза финансиране не трябва да се използва за корпоративни спонсорство??
1.1 1.2 1.3 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11 2.12 2.13 2.14 2.15 3.1 3.2 3.3 3.4 3.5 3.6 4.1 4.2 4.3 4.4 4.5 4.6 5.1 5.2 5.3 5.4 6.1 6.2 6.3 6.4 6.5 7.1 8.1 8.2 8.3 8.4 8.5 8.6 9.1 9.2 9.3 9.4 10.1 10.2 11.1 11.2 11.3 11.4 11.5 11.6 11.7 11.8 11.9 11.10 11.11 11.12 12.1 12.2 12.3 12.4 12.5 12.6 13.1 13.2 13.3 13.4 13.5 13.6 14.1 15.1 15.2 15.3 16.1 16.2 16.3 16.4 17.1 17.2 17.3 17.4 18.1 18.2 19.1 19.2 19.3 19.4 20.1 20.2 20.3 20.4 20.5 20.6 20.7 21.1 21.2 22.1 23.1 23.2 24.1 24.2 24.3 24.4 25.1 25.2 26.1 26.2 26.3 26.4 26.5 27.1 28.1 28.2 29.1 30.1 31.1 32.1
I 've been doing this a long time – around 24 years in all.私は'veは時間が長いされているこれを-すべての約24年間で. I've seen good sponsors, great sponsors, old school sponsors, naïve sponsors, and lazy sponsors, but this was a new one on me: The delusional sponsor. 私はスポンサー怠惰な,偉大なスポンサー,古い学校のスポンサー,ナイーブスポンサー,そしてて見て良いスポンサーが,これはスポンサー新しいていた私:妄想. Okay, here's the set up… About a month ago, Greg Bird, a star player for one of Sydney's Rugby League teams, the Cronulla Sharks, was arrested for allegedly “glassing” his American girlfriend's face, leaving her with a fractured eye socket. さて,設定を開くここにある...一月ほど前,グレッグ鳥は,ラグビーリーグのチームのシドニースタープレーヤーのための1つ,クロヌラサメは,容疑で逮捕された"ソケットglassing彼女と骨折目の"残して,顔を彼のアメリカのガールフレンドの. He has been charged with maliciously inflicting grievous bodily harm. 彼は害を身体痛ましい与えたが悪意を持ってしてご利用いただけますと. While his girlfriend was still in hospital, he was apparently busy telling police that his best friend had done it. 病院が,彼のガールフレンドはまだ,彼はそれをしたことは明らか忙しい言って警察は,彼ていた友人が最高. His affronted – and I'm assuming “former” – best 彼の怒った-私は"元だと仮定" -最高の friend has soundly refuted the allegation. 友人が疑惑を持って健全と反論した. The police put an AVO in place (AVO = apprehended violence order, AKA a restraining order) so Bird can't approach his girlfriend. 順序を,彼女に近づく彼の別名処分)は鳥することはできませんための場所(アヴォ=逮捕さ暴力でアヴォを警察が入れた. Bird and his girlfriend have refused to make statements to the police. バードと彼のガールフレンドが警察に陳述をする必要がありますを拒否した. A bad scene all the way around. 悪いシーン全周. The Cronulla Sharks immediately stood Bird down, despite the fact that they are going into the finals looking better than they have in pretty much decades and knowing that decision could hurt their chances. クロヌラサメはすぐにチャンスを自分たちの立っていた鳥,けがを下にもかかわらず,持っている彼らが実際よりも彼らが探して決勝行くにはかなり可能性がはるかに数十年の決定をし,知っている. So far, they have handled this admirably, protecting the Sharks brand for the long haul. これまでのところ,彼らは長距離長いている処理はこのサメのブランドのために見事に,保護されます. This move was supported by the League and virtually all of their sponsors. この動きは,スポンサーのでされたサポートされてリーグとの事実上すべての. Note, I said “virtually”, because one of the sponsors came out yesterday in support of Bird, calling for him to play in the finals. 注:私は言った"事実上",決勝が1つののスポンサーに昨日出てきたのサポートを再生するための,彼が求める鳥. The rationale was the old chestnut, “innocent until proven guilty”. 根拠は"古い栗の木,"有罪無罪証明されるまで. Obviously, this sponsor hasn't heard of the term, “bringing the game/team/player into disrepute” – a term used in every professional playing contract in the world. 明らかに,このスポンサーは,期間の聞いていない,"世界の持ち込みチーム/ /ゲームをプレイヤーに不評"契約演奏使用されるすべての専門用語- . The sponsor is Tynan Motors, and the spokesperson is Madeline Tynan, who is also on the board of the Sharks. スポンサーとはタイナン自動車,広報担当者はサメがマデリーンタイナンのボード上にあるも. For the record, I am also a long time customer of Tynan Motors. 記録のために,私は自動車の午前のお客様をのタイナン長いも. As a customer, this whole thing really rubbed me the wrong way. 顧客としては,この全体が実際に道をこすり私に間違っている. And professionally, there is absolutely nothing to of strategic worth in taking this approach. そしてプロは,アプローチを,この撮影での戦略的価値の絶対に何も. Idealist to the core, I sent the following e-mail: 観念論者は,コアに,私はメールを電子メール送信次のように: To: Madeline Tynan するには:マデリーンタイナン From a personal standpoint, I cannot believe you are supporting Greg Bird to play with Cronulla. の観点から個人的な,私はクロヌラで遊ぶことができますに鳥をサポートグレッグていることが信じられない. He [allegedly] has a history of violence, a girlfriend with a broken eye socket, and a current AVO. 彼はアヴォを[容疑者,現在の歴史があります.]は壊れたと暴力,彼女の目のソケット,および. I have been a customer of Tynan for a long time and was on the verge of trading in and buying from you again, but you will never see another cent from me. 私は時間が長いためにタイナンの顧客を持ってしてとの取引間際のにされ,再度から購入するが,あなたは私からパーセントを参照して別のことはありません. From a professional point of view, you may think getting into the finals is worth backing this very questionable individual, but you will do your brand a lot more harm than good as a sponsor by doing this. ビュープロポイントのから,決勝戦に入るかもしれないと思う個々の疑わしい非常には価値がバックアップこのただし,これを行う主催者が行うお客様としてのブランドを良い害をより多くの. Whether he is proved guilty or acquitted, if he has brought himself into disrepute, which he has, he is marketing poison and you are risking your brand reputation. もたらした自身を持って,彼はに不評,いるかどうか,彼がいる場合,無罪有罪か,彼がであることを証明,彼は毒を販売しているし,評判のブランドです危険を. This is where the whole thing morphs from a bad decision by Tynan Motors to delusional self-interest: One hour later, Ms Tynan calls me up and abuses me. これが私ですに妄想自己モータの決定によってタイナン悪いからモーフはどこ全体の利益:1時間後,先生侵害タイナンを呼び出して私をと. She tells me that “her eye socket isn't even broken”. 彼女は私に語ったこと"彼女の目のソケットは"壊れてもない. Hmm… that's a lot of credible media that seem to have got that one wrong, then. うーん,それはして間違って,1つだがしてもらうように見える多くの信頼できるメディア. She tells me that “the girlfriend is standing by him”, implying that she wouldn't stand by him if he wasn'ta good guy. 彼女は男な指示を私が"立っている彼女がで彼はなかった"と,彼が彼のことを示唆彼女は希望しない立っている. Uh… that's not vindication, that's just frightening and sad. ええと... ...それは悲しいですが弁護は恐ろしい,それはちょうど. When I was able to squeeze a word in edgewise – not easy – to tell her that she was risking her brand with this strategy, she told me I didn't know what I was talking about. 私は容易ではない-エッジワイズ言葉をしていたことが圧迫する-戦略これでするように指示ブランドを彼女れた危険彼女はその,彼女が話して言われた私は私を私は知りませんでした. It degraded into a delusional, one-sided rant and I finally had to hang up the phone. それは暴言両面劣化に妄想,1,私はようやく電話を切るいたのである. I sat at my desk just shaking my head thinking, “she doesn't get this at all”. 私は思考を私に座っで机頭だけ揺れ私の"と彼女は"すべてでこれを取得しません. He allegedly got drunk, bashed his girlfriend, tried to pin it on his best mate, and is apparently refusing to cooperate with police. 彼は容疑者,得た酔って彼女に非難彼の,仲間最高の彼にそれを試みたピン,警察が協力を拒否することは明らか. Forgetting for a moment the personal issues at stake, where is the marketing value in a guy like that? その忘却の男のような瞬間個人的な問題を,マーケティングの値が,どこに絡んで? I get that Ms Tynan personally seems to like the guy, and everyone is entitled to their own opinion, but how far should a sponsor go? 私は,得られることさんタイナンが好き個人的に思われる男が,誰もが意見を自分たちが権利をするが,どの程度まで行けばスポンサーは? How controversial should a corporate sponsor get with their brand? どのように論争のブランドである企業にはスポンサーがもらえますか? How much should they risk their relationships with customers? どのくらいの顧客であるとの関係を危険にさらす彼らは? That last question really is the crux of it, because the approach a sponsor should take in a controversy is the one that reflects the values of their target markets, leaving only two real choices: ためのアプローチは論争を取るの必要がありますスポンサーは,それが最後の質問は,本当にの核心であるの選択肢を自分たちの目標ですの値を反映して1つは,市場実を残して,2つだけ: - If the controversy is divisive, a sponsor's best option is not to take a stand and to let the law, team, league, or whomever sort it out and back the decisions that are made. While it is true that some controversies may shrink the marketing opportunities for the sponsor, backing the authorities' management process will not risk the sponsor's brand. オプションが最良の論争は,分裂,スポンサー作られていますかからないことです決定,または誰でもを並べ替えるにログアウトして再度リーグ,スタンドとし,チームを聞かせ法.マーケティングが縮小それが真の可能性があります論争は,いくつかスポンサー機会を,ブランドを支持して当局の管理のスポンサープロセスはしません恐れがあります. - If the target market falls very heavily on one side versus the other, then taking a stand in controversy is an option. 論争がターゲット市場の滝は非常に大きくスタンドを1つの側面対して,他のオプションです. You could risk alienating some of your market, but you also could deepen your relationship with the rest of the market. あなたは市場お客様の実際の可能性がいくつかのリスク疎外が,あなたはまた,市場の残りの関係をあなたの可能性を深める. The depth of emotion that people have invested should also be taken into consideration. に配慮撮影の深さのこともあります感情投資している人々が. For instance, the degree of outrage people have against someone who has allegedly committed a serious crime against a woman probably outweighs the ambition of a dedicated fan to finish the season well. 例えば,の怒り度は人々が女性に対して持っている犯罪を反対深刻な侵害行為をした人はおそらくもシーズンを終える熱心なファンへの野望を上回る. Some sponsors may decide that they are going to take some kind of ethical or moral stance, but more often than not, they are the type of company that attracts customers who will share that view, making it both an ethical and strategic decision. いくつかのスポンサーではないよりmay決定や倫理の種類を取るの一部には,彼らが行く道徳的な立場,しかし,多くの場合,彼らの意思決定を共有その予定は顧客を引き付ける会社のタイプのビューを,戦略的意思の両方倫理的. If you are a regular reader of this blog, you would know that I don't shy away from sponsors taking a stand on controversy, if it reflects the values and priorities of the brand's target markets. ブログ場合は,この定期的に読者のあなたは,あなたが市場のターゲットと知っているブランドがスポンサー私は尻込み離れていない撮影スタンドに関する議論,優先順位とそれが反映して値を示します. For instance, I suggested that there might be some Beijing Olympic sponsors that would get more mileage by walking away from their sponsorships than staying in them, if that reflected the values of their core target markets. 例えば,私は市場示唆ターゲットコアの値を彼らの存在を反映ことは,もしそれらの可能性があります滞在スポンサーよりも徒歩ですぐ走行をすることよりなるなるいくつかの北京オリンピックのスポンサー. As for Tynan, the message boards prove interesting. タイナンのように,メッセージボードが興味深いことを示す. Although people who care enough to find a board and comment are divided in their opinions about whether Bird should finish the season, there is a definite bias towards “don't let him play”, and those comments show a lot of emotional investment. シーズンともボードの人々がfind care十分に終了するかどうかバードコメントをさ分けについての意見では,そこに再生されないよう,彼の仕事だ"に向かってバイアス明確"とのコメントが投資の感情的な多くのを示す. And plenty of people have commented specifically on Tynan's position already. そして,人々の多くは,すでに位置してタイナンコメント特に上の. A small selection: 小さな選択: “ Obviously that particular sponsor [Tynan Motors] doesn't want to sell anymore cars to woman then?” "明らかに,その特定のスポンサー[タイナン自動車]は,女性に車をもうしない販売したくないですか?" “I'll never even walk into Tynan Motors again, let alone buy another car there” "私は再びモータよタイナン歩くこともに,"聞かせてそこに別の車を単独で購入する “ Maybe they [Tynan Motors] can replace the air bags with a schooner glass.” "おそらく彼らは,[タイナン自動車]は,ガラススクーナー袋を空気のことに置き換えます." I wish them luck. 私は幸運を祈って彼らに. I think they're going to need it. 私はそれを考える必要があるとしている彼らが. 27 April 09 Update – Former Cronulla Sharks star Greg Bird has been found guilty of smashing a glass into his girlfriend's face and blaming the attack on his flatmate. 27 4月9日のアップデートが -元クロヌラサメ星グレッグバードフラットメイト彼への攻撃をガラスを壊して持っていますされて有罪に非難の顔との彼のガールフレンド. Magistrate Roger Clisdell has found that the 24-year-old footballer, who now plays in France, recklessly wounded Katie Milligan at his Cronulla flat in August 2008. The court has also found Bird guilty of false accusation, after he blamed his flatmate, Brett Watson, for the attack. 奉行ロジャークリズデルは2008年8月1歳の選手は,今再生がその24フランスでクロヌラフラットケイティ,無謀負傷しミリをで裁判所は,告発虚偽も有罪鳥は,ブレットの後,彼は非難彼のフラットメイトをワトソン,攻撃. It was later revealed Watson was playing golf at the time. それは時間が保存時にゴルフを遊んでいた明らかにワトソンが. If you liked that post, then try these...あなたは,これらのを試して,その記事が好きなら... Yes, Virginia… People Do Know Sponsorship is a Commercial Arrangementはい,バージニア...人々はスポンサーシップは商業配置されて知っていますか Sponsorship Australasia Sells Out (and I'm Not Talking about the Conference)スポンサーオーストラリアセルズアウト(と私は会議の話ではない) Are Sponsors Worth the Headache?頭痛ワーススポンサーはありますか? Call in the Coach: How Do We Drop a Sponsor We Don't Want Anymore?コーチの電話:どのように我々は,私たちはもう欲しいしないスポンサーをドロップですか? Why Ambush Marketing Legislation Will Never Work (and What Will)なぜアンブッシュマーケティング法制は(とは何だろう)仕事は決して