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Как да създава, насърчава и да печелят пари от вашия собствен блог За начало, какво е блог? В общи линии, това е вид на интерактивни, редовно актуализирана онлайн списание. Блогът собственик се нарича блогър, се нарича дейността на водене на блог, блогове, и блогове общност, и всичко, свързано към блоговете е, общо известни като блогосферата. Как блогове създаден? Има няколко варианта. Безплатна начин е да започнете блог, в една от безбройните безплатни блог услуги, като например услугата на Google, наречен блогър. Друг вариант е да използвате един от безплатните скриптове блог и да го инсталирате в платен или безплатен хостинг услуга. Такива безплатни скриптове блог, също са многобройни, най-популярната от тях е WordPress. Също така е възможно да се регистрирате за платен хостинг услуга с вече инсталиран WordPress блог, но тази услуга е малко по-скъпо. Сега нека предположим, че вече имаме блог. Следващият въпрос е: Къде да стигнем до съдържание? Изберете темата на вашия блог. То може да бъде вашата професия или хоби. Във всеки случай, трябва да имат солидни познания по въпроса. Например, ако сте proctologist, можете да напишете за хемороиди, лечение, профилактика и тем подобни, докато те не са научни статии, но материали, написани на общодостъпен език. За да ви дам един по-практичен пример, ако хобито си кучета, пишат за тях и хората ще го ползват. Има и друг начин да получите съдържание. Мрежата има много услуги, които предлагат свободни статии. Всичко, което трябва да направите е да изберете най-интересните от тях и да ги публикува. По този начин можете бързо да запълни блога си със съдържание. Преминавайки към въпроса за насърчаване на блога си, е да се отбележи, че блоговете са по-добре индексиран от търсачките от обикновените уеб сайтове, поради спецификата на алгоритъма, използван в блогове. Например, нов член в добре насърчава блог може да се появи на страница с резултати на търсачката вече на следващия ден. Разбира се, това се изисква регистрация в специални каталози, посветени на блогове, което е какво ще правя след това. Друг начин е да се публикуват статии с линк към вашия блог. Има също така и услуги, предназначени само за тази цел. Но най-важното е, че търсачката се нуждае от външни връзки в блога си от други сайтове. Те трябва да бъдат добри връзки, генериращи тежък трафик. Какво означава това? Това означава, че в идеалния случай връзката трябва да бъде на главната страница на сайта. Нещо повече, тази страница трябва да имат PR рейтинг на най-малко 4 (Пр или Google Page Rank отразява значението на всяка конкретна уеб страница). Пет или шест такива връзки ще направи повече, отколкото стотици други обикновени връзки. Как можете да получите такива връзки? Има и различни варианти. Например, можете да намерите ресурс, тематично свързани с блога си и да предложи на своите собственици, за да предприемат реципрочни връзки. И накрая, можете да закупите такива връзки. Колкото по-висок PR рейтинг на уеб сайт, повече такива връзки ще ви струва. Сега нека преминем към въпроса за това как можете да печелите пари от вашия собствен блог. Схемата е съвсем проста: трафика се превръща в пари. Вашият доход се увеличава пропорционално с обема на трафика. Един от начините да печелите от блога е да се поставят реклами, които се извършва най-често чрез Google Adwords. Друг начин е да участват в партньорски програми, свързани с предмета на вашия блог. Така че, ако вашият блог е посветен на кучета, трябва да се рекламира продукти бълха контрол и други стоки, свързани с кучето. Третият начин е да продаде своя собствена стоки или услуги. Разбира се, можете да комбинирате няколко начина за генериране на доходи в един блог. И накрая, но не на последно място, не забравяйте, че силата е в номера, който е защо е добра идея да се поддържат няколко ресурси в същото време. Митове За Blogging Има някои митове, които са израснали около блогове, блогърите и блогосферата като цяло. Тук са само някои от тях и някои уточнения: Всеки може да започнете блог! Не просто някой! Има някои изисквания, някои по-очевидна, отколкото други. Очевидно е, че имате нужда от компютъра, който вие знаете как да използвате, интернет връзка и малко опит в използването на Интернет. Можете също така трябва домакин за вашия блог, има блог домакините, които са безплатни, а някои, които струват малка сума на месец. Едно последно изискване не е просто способността да споделите своите мисли, но също така желание да го направят. Всеки може да създаде блог! Някои блогове са много по-лесно да създават и използват от други, това зависи от вашия блог хост (например, блогър, iblogs, TypePad, tblog и т.н.). Някои блог домакини ви преведе през няколко прости стъпки и сте извън писмено вашият първи пост, но има и други, които печелят много повече технически, отколкото средния потребител може да бъде готов за. Blogging не заема толкова много време! Това зависи! Някои мнение, когато имате ясна представа за това, което искам да кажа, може да отнеме само няколко минути, докато могат да се борят за ден (буквално) с други, които включват сложни въпроси, или мисли. Като цяло, блогове е ежедневна дейност за сериозни Blogger (някои блогъри пишат до десет съобщения на ден) и веднъж в седмицата дейност за случайни блогър. Повечето блогове са политически! Много блогове се фокусира върху политически теми, но повечето блогове са само блогъри, обсъждане на живота си, обича и пътувания. Списък на 50-те най-посещаваните блогове в BlogHub, (http://www.bloghub.com/top50blogs.htm) показва много малко политически блогове. Блоговете са в конкуренция с най-често срещаните медии! Това е вярно в няколко случая (не толкова много случаи, като блогъри искам да мислите). Съвсем наскоро, имаше някои много популярните и влиятелни социални и политически блогове, които са причинили най-често срещаните медии да направите резервно копие проследяване и промяна на отразяването на важни събития. Блогърите само критикуват и няма нова информация, да се добави! Това може да е вярно в някои случаи, но блоговете днес е много повече от лична дейност, той да бъде използван. Корпорации, медии, публични личности, политици и експерти в почти всяка област вече са се присъединили към редиците на блога производители. Като се има предвид цялата тази експертиза, ще трябва да се каже, че блогърите имат много нова информация, да добавите към всеки дебат. Не мога да повярвам, че всичко, което можете да прочетете в блога! Това е малко е преувеличено. Ще се натъкнете лоша информация и дори умишлени неистина в блогове, но за по-голямата си част, блогъри, които държавните факти се посочва това, което честно казано вярвам, да бъде факт. Той винаги е до читателите, за да провери, че всяка информация, която получават, е точна информация. Блогосферата е меритокрация! Ли крем издигане до върха? Разбира се, че прави, но извън света на млечни продукти, много зависи от това как се определят крем. Ако смятате, че тези блогъри, които имат най-високата читатели, за да бъде "най", отколкото да, блогосферата е меритокрация с читатели е "отплата" за най-добрите. Най-доброто, обаче, не винаги е най-популярният. Ще докато сърфирате, минават през някои изключително интелигентен, изключително трогателен и изключително ерудиран блогъри, които имат много малки читателски, както се вижда от много малко, ако има такива коментари на постовете си. Това може да се обясни с не тези, блогър, е на желание да "играят на играта", които трябва да се играе да привлече голяма читателска аудитория, например, агресивно насърчаване на техните блогове, изразходване много пъти повече часове за четене и коментиране на чужди блогове, отколкото те прекарват писмено за тяхното собствена, в което се изброяват блога си на всеки указател и др. Всеки един от нас има различна дефиниция на успеха, за някои, голяма читателска аудитория е адекватна успех, до известна използва блога си като устройство за печелене на пари и действително вземане на пари е крайният успех, а други, като тези с умишлено нискорисков профил, чувстват, че просто създаване на мнение, че са перфектни изразяване на това, което искат да кажат, е възнагради достатъчно. Предимства на Blogging за бизнес Излишно е да се казва, че поддържането на блог е добра идея за здравето на вашия бизнес. Били ли сте някога се питали защо? Запознати с това как блогове работят и как да ги използваме ефективно, за здравето и богатството на вашия бизнес, ще ви изплати значително за вашите усилия. Неефективно Blogging просто ще си губи времето, усилията и този огромен маркетингов инструмент. Защо вашата фирма трябва блог? Доверие ще бъде добър отговор. Публикуване за новини във вашата индустрия, връзки, които бихте препоръчали на теми, свързани с вашата индустрия или след ценна информация от вътрешната или вашите лични преживявания, вашите читатели ще видите не само като ценен източник на информация, но и като общност мислене бизнес. Изграждане на трафик и изграждане на списъка са още две причини, поради които се нуждае вашия бизнес блог. Тези инструменти са твърди, ефективни и доказани инструменти за търговия на вашите стоки и услуги онлайн. Блоговете са страхотни, не customers.They Re си виждал същата като основен вашия сайт или страница за продажби. Postings обикновено са неформални. На моменти забавен още информативен. Тяхната точност и ефективност ще връх в интерес на вашите читатели, да ви утвърди като експерт, и изграждане на доверие между вас и вашите читатели. Като възможността да се предлагат абонаменти в блога си чрез loike bloglet.com източници, вашите читатели могат просто да изберат да получавате известия за най-скорошните публикации, доставени директно до своите пощенски кутии. Публикациите Ви остават от значение за вашите читатели искам и трябва, те непрекъснато ще дойде да ви първи. Ако зададете на вашия блог, за да приемат коментари, това ще даде на читателите си възможност за публикуване на обратна информация за вашите мнения. Това ще ви даде ценна информация и идеи, свързани с вашия продукт или проект. Как да се изгради трафик с вашия блог. Вашият доставчик на блог може да предоставя на потенциалните читатели възможност от поле за търсене. Този инструмент дава на читателя възможност за търсене за даден блог, като използвате дума или фраза. С помощта на тези конкретни думи или фрази в заглавието, вие ще увеличите шансовете си за придобиване на някои целеви трафик. Не забравяйте да представи своя блог за търсачките. Също така не забравяйте, това е "информацията Супер Highway". Blogging е информация и търсачките ги обичам. След всеки пост, просто "пинг" в блога си, (това обявява актуализацията си. Аз използвам http://www.pingoat.com/) и търсачките ще го вземете. Така че да скочи върху банда на блоговете, за да се възползват от една от най-евтиният и умните маркетингови инструменти на разположение. Лесно е и печеливш - толкова Вашите изгради днес!
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Building your business can be a difficult task. You can put hundreds of hours of effort into the business, but if you still don’t have important components, you will not be successful. Today business owners are realizing that blogging boosts business. Blogs are typically only seen as personal places to express yourself and your views. The truth is however the blogs are also great places to reach people about your business or your products. There are several ways to do this type of blogging. The best way a business can use blogging to boost their business is by taking part in the blogs of others. You can easily create quality posts with your business in mind without needing to set up a blog of your own. Try finding blogs that pertain to the area of business you are in. This will help you get started. With millions of blogs out there, you should be able to find some with no problem. Choose to post on all of them, or choose the few that get the most activity. Then begin posting. When you do, you will see positive results come in. If you are still curious about how this can boost your business, check out these three reasons blogging boosts business. Quick Name Recognition The fastest way to get your business’s name out in the public is to make it known to your targeted marketing group. If you want to get your company’s name out to men who like fishing, then you can find a blog that is about just that. When you find the blogs pertaining to this marketing group, post useful and intelligent information about topics that pertain to your company. You might not want to sound like an advertisement. Think about responding to another comment and simply tagging your signature with your company’s website. This is a subtle way to get their attention. The more you post on blogs, the more widely known your company’s name will become with the select marketing group. When they tell their friends and family about the site then your consumer group will have grown even more. This is a fast way to get started. You will have to invest some time however. At least an hour a day can be used for this type of task. Consumer Testimonies Your company might even think about hiring professionals to blog for your company. You can offer these employees products to try and give them the task of finding blogs where they can appropriately “praise” the product. By paying these people to do the task, you will be getting the work done that you need without having to devote much time. Consumer testimonials go a long way with other consumers. If these bloggers are productive enough, you will see an increase due to it. Building Relationships Smart business owners know that they can go further with the help of others. A great way to connect and build relationships with other businesses is via their blog. If you are a regular poster who values their business, they will be more likely to work with you. Working together with advertising is a great idea. You can swap ad space for no fee if you like. These are great things for business owners and are easy to get into when you blog regularly. As you can see, blogging can be a great way to do business. It may seem like tricky advertising, and it is in some ways. However, it is free advertising that does the same thing as a commercial on television does. It reaches a targeted marketing group and lets them know your company’s name, products, and sometimes offers an endorsement. Overall, it is an effective way to get your business out there. When people have no idea who you are, they are not going to feel comfortable working with you. The better your reputation is, the more likely they will trust you. When you have no reputation at all, they will not trust you either. So, even if you just want to use blogging to build your company’s reputation, it will be worth your while. Give it a try and see what type of results you can get using these tips.]]> A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opinions and practically anything that you want people to read. Blogs come in different styles, formats, and settings, depending on the preference of the user. Many blogging sites, offer built in features such as hyperlink, straight texts, pictures etc. Some blogging sites, even allow you to put video and mp3′s on your blogs. Instead of writing texts, some bloggers choose to make their blogs more audio friendly, by using spoken word entries. This is called audio blogging. Basically a blog contains these features: title- which allows you to label your post body- this is the content of your post trackback- other sites can be linked back to your blog permanent link- every article that you write has a URL comments- this allow readers to post comments on your blog. One of the advantages of blogging, is that it is made of only a few templates. Unlike, other websites that is made up of numerous individual pages. This make it easier for blog users to create new pages, because it already has a fix setting that include: slots for title, body of the post, category, etc. This is especially useful for first time users, since they can start blogging right away. They can chose from a number of templates that blogging websites provide. Anyone who wants to start a blog can do so by becoming a member of a blogging website of their choice. Once they’ve become members, they automatically become a part of that particular blogging community. They can browse through other bloggers pages, and link them back to their own blogs. They can also make comments on other members’ blogs. Blogging is not just limited to personal usage. There are a lot of blogs that follow a theme such as: sports, politics, philosophy, social commentary, etc. These blogs espouse on their specific themes. This way blogging becomes a medium in which people can share their knowledge and opinions about a variety of themes and topics. Some bloggers even use their blogs as a means to advertise. Some authors advertise their books on their blogs. While other bloggers, use their blogs to shed light to currents issues, events, news and catastrophes. Nowadays in education, blogs also play an important part. Professors use blogging to document the lessons that they have discussed and taught. This way, students who who have missed classes, can easily catch up with their assignments. A lot of entrepreneurs benefit from blogging by promoting their businesses on their blogs, with millions and millions of people logging onto the net everyday, blogging has become a lucrative move. Some bloggers who run online businesses promote their merchandise online. While others profit through advertisement. But by far, the most popular blog type is the one that takes the form of a personal journal. This is the kind that is usually used by first time bloggers. Individuals who want to document the daily struggle of their everyday lives, poems, rants, opinions, find that blogging offers them a medium in which to express themselves. Bloggers usually communicate within themselves. This is one of the appeals of blogging. It creates a community of people sharing their ideas, thoughts, and comments with each other. Blogs varying in topics, themes, and set-ups, can be found in blog directories. First time users who want to get an idea of what the blogging world is all about can browse through a number of blogs using these directories. This way they’d get an idea of what these blogging communities are like. Blogging is popular all over the world. Blog is short for the term weblog. There are no rules when it comes to blogging. Bloggers have the freedom to express themselves how ever way they want, and the best thing about blogging, is that most blogging sites are free. There are numerous blogging websites to choose from in the net. This give first time users the option of joining a blogging community that appeals to their interests. Just search any blogging directory and you’d get a listing of a lot of blogging sites that are available on the net. It’s easy to search a blogging directory, because it is organized according to category. This way you would get exactly what you are after. Blogging is really for everyone. It is fun, simple and easy.]]> Everybody has picked up the trend of blogging. And blogging has picked up the money-making scheme. If you have a blog and have not used that to make money online, then you are being left behind by the others who are already making some good profits from blogs. How do they do that? Selling advertising though blogs. This is the most common ways of making blogs produce income. The process is simple. If your blog is one of those more famous and well-read, you can it to sell ad space all by yourself. But for those not so famous blogs, there are services that can be used to set up an ad program. The widely used one is Adsense. Adsense lets you choose some ads that are somewhat related to what your site is about. You are then paid based on the number of the readers that clicked on the ads to check them out. Why people opt for Adsense is because they can get it for free. Blogs as an affiliate program. This is another one of those click-through opportunities. This allows blogs to serve as a medium between the affiliate sites and the readers. When a visitor became interested on something that you have promoted on your blogs, they can click on the link that you have provided that will lead directly to the affiliate site. Once the customer has decided to buy or avail of what is offered, you will get a commission based on the sale made. Soliciting though blogs. As opposed to the first two mentioned, you are not offering something to your readers. On the contrary, you are counting on their kindness and seeking out their help. You can ask for contributions, whether money or goods, for a certain cause. If your readers are taken or is moved by what you have written, there is a likely possibility that they will be more than willing to help you. Blogging to market. Blogs are a way of generating new businesses and getting potential customers. If you already have a product or service being offered, you can try and offer more and new things though blogs. They can be your own or in reference to other site or business that you want to offer your readers. With the publicity that blogs are getting nowadays, there is no doubt that it has become one of the most effective income generating tool online today. The dark circles under his eyes are evidence that he has been pecking away at the keyboard again. Night after night he sits, mesmerized by the computer screen surfing forum after forum filling the blank spaces with his comments and opinions about senseless issues, political debates, religious matters, business strategies and shopping options. All the while his marriage is deteriorating, his children are growing up and away, his business is wavering on the brink of bankruptcy, spiritual matters are being neglected, all to which he is oblivious. One day he happens upon an internet forum about blogging. “What in the world is blogging?” he wonders. Suddenly he becomes enthralled with a new mission. He has to get to the bottom of this. With all the time he has spent on the internet communicating with people throughout the world, he has never heard of blogging. He wants to learn everything there is to know about it… Blogging is a relatively new phenomenon that is truly undefined due to the fact that it is not yet what it will become. Currently weblogs teeter on the edges of interactive journalism vs. personal archiving and information sharing. Different bloggers have varying purposes and goals. Some aim to record their thoughts, some to share resources and information and some to tell stories. Blogging has also been used as a tool for educating readers and for providing customer service and communications as well as serving as a tool for self-expression. With Google’s introduction of the AdSense content-targeted advertising program, you can even generate some revenue from your blog as you get paid per click for Google Ads accessed from your blog. Don’t create a blog on the premise that you’re going to get rich from advertising payments or you may be sorely disappointed. Rather, view the ad program as an added bonus for the time spent filling your blog with useful content, or as getting paid a little for doing something you enjoy. The best way to get started blogging is just to jump in and get your feet wet. Decide what you want to accomplish through your blog. Is it a tool for getting things off your chest? Sharing your thoughts and feelings? Providing information? Tracking events? Reading through various blogs will provide you with some ideas for your blogs purpose and for developing your writing style. Find a blogging medium that you are comfortable with. There are some options out there for free blogs and there are some paid services that are very reasonable, some for commercial and some for non-commercial use. Probably the quickest and easiest way to start your own blog is to use a hosted service like Blogger – http://www.blogger.com. Getting started with Blogger is a three step process that you can take care of right now. You simply create an account, name your blog and choose a template and you’ll be ready to get started making blog entries. Once you get comfortable with the basic process of blogging, be sure to visit the “Help” section of the Blogger website to learn more about advanced uses and blogging options.]]> Ever wondered what people think when they visit your blog? If you’re like most bloggers, you get a few comments but not enough to know whether most people like your blog or not. Maybe they read it, love it, and you never know about it. Or maybe they see something they don’t like and are off browsing before you have time to shout “hey, there’s good stuff here!” To make matters a little worse, what turns people away is often a small thing. It might be a bad color scheme or the lack of a clear title so people know what they’re reading about. It might be too much text and not enough pictures. Whatever it is, you can lose readers fast. How do you solve this problem? Simple – just test your blog. And there’s an easy way and a free way to do it. Just visit the BlogExplosion site (http://www.blogexplosion), sign up for a free account, and add your blog. Then visit a feature of the site called “Battle of the Blogs.” It’s a free game where your blog competes against someone else’s. Just choose a challenger and click on “Accept Challenge.” Now, the fun part starts. Members will visit your blog and the blog of the challenger. Then they’ll vote on their favorite blog. The battle normally only takes 15 minutes or so to be completed. As soon as it’s over, you have a clear idea of how many people like your blog. If 15 out of 15 vote for yours, don’t change a thing. If 10 out of 15 vote for yours, make some improvements. If 0 out of 15 vote for yours, make some big changes. Then go back and enter a few battles after you’ve made changes. That’s a good way to constantly improve. And there’s nothing better than improving your blog and being able to see the results in less than 15 minutes. That’s got to be better than waiting days to see a difference in your visitor statistics. And while you’re waiting the 15 minutes to see the results, review the other blogs battling and vote for your favorite. As you do, think about what makes you like a blog instantly or dislike a blog instantly. What catches your attention? What is it that makes one blog likeable and another one boring? Take note and you’ll figure out even more ways to improve your own blog.]]> For starters, what is a blog? In general terms, it is a sort of interactive, regularly updated online journal. A blog owner is called a blogger, the activity of keeping a blog is called blogging, and the blogging community and everything related to blogging is collectively known as the blogosphere. How are blogs created? There are several options. The cost-free way is to start a blog at one of the countless free blog services, such as the Google service called blogger. Another option is to use one of the free blog scripts and install it at a paid or free hosting service. Such free blog scripts are also numerous, the most popular of them being wordpress. It is also possible to sign up for a paid hosting service with an already installed wordpress blog, but this service is somewhat costlier. Now let’s assume that we already have a blog. The next question is: Where do we get content? Choose the subject for your blog. It may be your professional occupation or hobby. In any case, you must have solid knowledge of the subject. For instance, if you are a proctologist, you may write about hemorrhoids, their treatment, prevention and suchlike as long as these are not scientific articles, but materials written in layman’s language. To give you a more practical example, if your hobby is dogs, write about them and people will enjoy it. There is another way to get content. The web has many services offering free articles. All you have to do is select the most interesting ones and publish them. In this way you can quickly fill your blog with content. Moving on to the question of promoting your blog, it is worth noting that blogs are better indexed by search engines than ordinary web sites due to the specifics of the algorithm used in blogs. For instance, a new article in a well-promoted blog may appear on the search engine results page already on the following day. Of course, this requires registration in special catalogs devoted to blogs, which is what you will do next. Another way is to publish articles with a link to your blog. There are also services meant for just this purpose. But most importantly, a search engine needs external links to your blog from other web sites. These should be good links generating heavy traffic. What does it mean? It means that ideally the link should be on the web site’s main page. What’s more, this page should have a PR rating of at least 4 (PR or Google Page Rank reflects the significance of any particular web page). Five or six such links will do more than hundreds of other ordinary links. How can you get such links? There are also various options. For instance, you can find a resource thematically related to your blog and offer its owners to reciprocate links. Finally, you can buy such links. The higher the web site’s PR rating, the more such links will cost you. Now let’s move on to the question of how you can earn money from your own blog. The scheme is quite simple: traffic is converted into money. Your income increases proportionately with the traffic volume. One way to earn from a blog is to place ads, which is done most often through google adwords. Another way is to participate in partnership programs associated with the subject of your blog. So if your blog is devoted to dogs, you should advertise flea control products and other dog-related merchandise. A third way is to sell your own merchandise or services. Of course, you can combine several ways of generating income in a single blog. Last but not least, remember that strength is in numbers, which is why it’s a good idea to maintain several resources at the same time.]]> There are certain myths that have grown up around blogs, bloggers and the blogosphere in general. Here are just some of them and some clarifications: Anyone can start a blog! Not just anyone! There are some requirements, some more obvious than others. Obviously, you need a computer that you know how to use, an Internet connection and some experience using the Internet. You also need a host for your blog; there are blog hosts that are free and some that cost a small amount per month. One last requirement is not just an ability to communicate your thoughts but also a willingness to do so. Anyone can set up a blog! Some blogs are much easier to set up and use than others, this depends on your blog host (e.g., blogger, iblogs, typepad, tblog, etc.). Some blog hosts take you through a couple simple set-up steps and you’re off writing your first post but there are others that get far more technical than the average user may be ready for. Blogging doesn’t take up that much time! That depends! Some posts, when you have a clear idea of what you want to say, may take just a few minutes while you may struggle for days (literally) with others that involve complex issues or thoughts. In general, blogging is a daily activity for the serious blogger (some bloggers write up to ten posts a day) and a once-a-week activity for the casual blogger. Most blogs are political! Many blogs focus on political topics but most blogs are just bloggers discussing their lives, loves and travels. A list of the 50 most visited blogs at BlogHub (http://www.bloghub.com/top50blogs.htm) shows very few political blogs. Blogs are in competition with the main-stream media! This is true in a few cases (not as many cases as bloggers would have you think). Just recently, there have been some very popular and influential social and politically-oriented blogs that have caused main-stream media outlets to back-track and change their coverage of important events. Bloggers just criticize and have no new information to add! This may be true in some cases but blogging today is much more than the personal activity it used to be. Corporations, media outlets, public personalities, politicians and experts in almost every field have now joined the ranks of blog producers. Considering all this expertise, one would have to say that bloggers have a lot of new information to add to any debate. You can’t believe anything you read in a blog! That’s a bit of an overstatement. You’ll run across bad information and even intentional untruths in blogs but, for the most part, bloggers who state facts are stating what they honestly believe to be fact. It is always up to the readers to verify that any information they receive is accurate information. The blogosphere is a meritocracy! Does the cream rise to the top? Of course it does but outside of the world of the dairy, a lot depends on how you define cream. If you consider the those bloggers who have the highest readership to be the “best“ than yes, the blogosphere is a meritocracy with readership being the ‘payoff’ for being the best. The best, however, is not always the most popular. You will, while surfing, run across some extremely intelligent, extremely poignant and extremely erudite bloggers who have a very small readerships, as evidenced by very few, if any, comments to their posts. That can be explained by those blogger’s lack of willingness to ‘play the game’ that must be played to attract a large readership, e.g., aggressively promoting their blogs, spending many times more hours reading and commenting on other’s blogs than they spend writing for their own, listing their blog on every available directory, etc.. Every one of us has a different definition of success, to some, a large readership is adequate success, to some using their blog as a money-making device and actually making some money is the ultimate success while to others, like those with an intentionally low profile, feel that simply creating posts that are perfect expressions of what they want to say is reward enough.]]> It goes without saying that maintaining a blog is a good idea for the health of your business. Have you ever asked yourself Why? Being familiar with how blogs work and how to effectively utilize them for the health and wealth of your business will pay you back substantially for your efforts. Ineffective Blogging will simply waste your time, efforts, and this tremendous marketing tool. Why does your business need a Blog? Credibility would be a good answer. Posting about news in your industry, links you’d recommend to topics related to your industry or post valuable information from the inside or your personal experiences, your readers will see you not only as a valuable information source but as a community minded business. Building traffic and list building are two more reasons why your business needs a blog. These tools are Solid, Effective, and Proven Tools for marketing your Goods and Services Online. Blogs are great for your customers. They’re not seen the same as your basic website or sales page. Postings are usually informal. At times entertaining yet informative. Their accuracy and effectiveness will peak the interest of your readers, establish you as an Expert, and build trust between you and your readers. Having the ability to offer subscriptions to your blog through sources loike bloglet.com, your readers can simply opt to recieve notices of your most recent postings, delivered directly to their inboxes. Provided your postings remain relevant to your readers wants and needs, they’ll continually come to you first. If you set up your blog to accept comments, this will give your readers the ability to post feedback on your posts. This will give you valuable insight and ideas regarding your next product or project. How to build traffic with your blog. Your blog provider may provide potential readers the option of a search box. This tool gives the reader the ability to search for a particular blog using a word or phrase. By using those particular words or phrases in your title you’ll boost your chances for acquiring some targeted traffic. Don’t forget to submit your blog to the search engines. Also remember, this is “The Information Super Highway”. Blogging is information and the Search Engines Love them. After every post, Simply ‘ping’ your blog, (this announces your update. I use http://www.pingoat.com/) and the search engines will pick it up. So jump on the blogging bandwagon take advantage of one of the cheapest and smartest marketing tools available. It’s easy and profitable – so build yours today!]]> Blogging Tips: Write the Best Possible Content even if it is not every day Writing often is advice that most bloggers come across on other sites. The reason why it is popular advice is due to the fact that it is based on the assumption that posting often demonstrates that you are committed to what you do. This results in visitors and readers coming back to your blog to see and read about what you’re up to. Posting too often may sometimes have the opposite effect. Visiting a blog for the second time, readers might be looking for the same post to re-read or something similar. Forcing your readers to go through a bunch of new posts, 1, 2 sometimes 3 a day might be a deterring factor. In these cases I will just use a search engine to find what I am looking for. Furthermore, the 2nd and 3rd posts of the day are usually of lesser quality due to writers fatigue and therefore less interesting. Instead of posting several times a day just post once a day or just whenever you think you have something interesting or useful to write about. Put some thought in your posts, give your readers a reason to come back and always avoid bombarding them with clutter. Focus your effort on a few good topics. Optimize your Blog for Search Engines Most bloggers out there start blogging the wrong way. After they start blogging they do so by relying primarily on social networks for traffic. Social network traffic is great but it rarely converts into money. The best traffic to make money is search engine traffic. A blogging tip everyone should get a chance to read and re-read is that search engine traffic will be the most profitable kind. Although Social networking is an easy way to generate traffic you should always spend some time to make sure your blog and posts are properly optimized to rank well in search engine result pages. Take a few hours a week and perform a few scheduled and simple search engine optimization tasks. Blogging SEO In your blog Make sure your titles are relevant to your topic, make sure you refer to your topic keywords throughout your posts, and make sure you tag your posts properly. Also make sure to interlink your posts with older relevant posts. Always use keywords you are interested in ranking high for and keep these keywords concentrated around a specific topic. From other sites Get as many one way inbound links with anchor text as you can; by many I mean thousands. Think of your site or your blog as a property you acquired in the country side. After you start building you will need to make a road, get it hooked up with power and so one. Backlinks are the essentials your blog or site will need to prosper. Don’t only rely on other bloggers to link to you. Create backlinks to your blog by submitting articles in databases. Write a few 500 word articles on similar topics you write about in your blog, add back links with ancor text and start submitting. Ideally you should submit a few articles to thousands of directories for every post you write. There is software available to help you do this. Do the same thing for every post. You can easily create thousands of one way links your blog and particular posts in less than a few hours. Social bookmarking also works great for this purpose. Make sure you get your posts bookmarked at as many bookmarking sites as possible. Once a week or once every two weeks, use Google Webmaster Tools and see which posts of yours showed up in search engine result pages. Go back to them and optimize them. Add more keywords, make the title catchier, tag them better or even elaborate on certain things you wrote and think will help them rank better in searches. I monitor a lot of blogs, forums and news sites with my trusty RSS reader. One of my favorite sites is SitePoint, which is a terrific discussion forum for webmasters, programmers and domain name investors. I’ve had some great conversations on the forums and via IM that have been very enlightening. In a recent post, one of the SitePoint forum guys was lamenting the fact that he was having trouble getting to 100 unique visitors per day. There was some good, solid advice that I would like to share and build upon: Make sure your posts are optimized with popular keywords. I would be careful with this one because you don’t want to lose your blogging voice or make your pages read awkwardly by jamming in as many keywords as you can. Do check for the most popular keywords in your universe, though, using a tool like WordTracker. As a poster on SitePoint said, using the competition values in WordTracker allows you to pick keywords that haven’t soaked the web yet. Use a service like PinGoat to ping blogger indexing sites every time you change your site. Pinging is basically extending an invitation to indexing services like Technorati, IceRocket and Feedster to come to your site and index it. The more indexing you get, the more exposure you get. PinGoat is a terrific service that pings them all at the same time. Update your Google Sitemap every few posts and resubmit it. A Google Sitemap is an interesting and amazing phenomenon. Here is how Google explains it: The Google Sitemaps program is two-way communication between webmasters and Google. You can give us information about your site so we can index it more effectively, and we can show you how we see your site and tell you about any trouble we’ve had crawling it. Basically you create a special xml file and tell Google to go look at it. It uses the file to better index the site. And it definitely works. There’s even a Plugin for WordPress that will build the perfect sitemap for Google. You can read more about sitemaps by visiting the Google Sitemapspage. Post relevant comments on blogs related to your content area. Look around, find people blogging about the same stuff as you. Monitor their blog sites and participate in the discussion. Be sure to include a link to your site in all of your comments. It’s a great way to correspond with like-minded people and get your name and site name out there. Search for link partners and link exchanges at least once a week. If you find a site you like, include it on your link page and drop the site owner an email. He or she will most likely list your site as well. Join a couple of free or cheap link exchange sites and stick to your subject area when exchanging links. Always visit the prospective link exchange site and ask yourself if you would be doing your readers a service by sending them to that site. If not, don’t link to the site. Write great content, and don’t plug stuff unless you are familiar with it and approve of it. If you write interesting content about subjects that interest people they will always find you. Don’t hustle your readers — if you are going to plug something for money, make sure the product or service is something you would use and recommend. If people sense a hustle they will not convert and they will not come back. Watch your keywords and make sure they are performing. DigitalPoint has a terrific tool that will help you track your keyword placement over time so you can see how your efforts are doing. Perform some basic Search Engine Optimization. Learn how to not only optimize your posts, but optimize your entire site. You can get some great tips and tools at SeoChat.com Shake loose a couple of bucks and buy some ad space. Once you’re certain your blog looks and operates perfectly, spend $100 on Adsense ads and see how that helps. Be patient. It isn’t going to happen overnight. It will take weeks or months to get things rolling.]]>