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After hundreds of thousands of downloads, I thought it was high time to give my white papers a format that is as professional and well thought-out as I hope the content is. След стотици хиляди файлове за изтегляне, аз помислих, че е крайно време да дам бели документи във формат, който е професионален и добре обмислен както се надявам, че съдържанието е. While I was at it, I also did some updates and revisions. Докато бях в това, аз също направи някои промени и обновявания. Want to have a look? Искате ли да имате поглед? The download links are below. Можете да изтеглите връзки са по-долу. All are in PDF form and most are around 250kb. Всички те са в PDF формат и повечето са около 250kb. “Last Generation Sponsorship” is around 1mb, as it has a lot of diagrams. "Миналата Спонсорство поколение" е около 1mb, тъй като е много диаграми. You are welcome to share these documents around, but please do not link directly to the PDF download (called “deep linking”) without my permission. Вие сте добре дошли да споделят тези документи наоколо, но моля, не води директно до Download PDF (наречена "дълбоко свързване") без моето разрешение. You are more than welcome to link to this blog or our Вие сте повече от добре дошли да се свърже към този блог, или нашите Sponsorship Articles and Tools Спонсорство членове и инструменти page. страница. Sponsorship white papers Спонсорство бели листа - “Last Generation Sponsorship” "Последно поколение Спонсорство" – My blockbuster white paper on best practice sponsorship, downloaded almost 400,000 times, reprinted in many, many industry publications in eight languages. - Моят блокбъстър Бялата книга за най-добрите практики за спонсорство, изтеглени почти 400000 пъти, препечатани в много, много публикации в производството на осем езика. Download it for yourself. Изтеглете го за себе си. Download it for your partners. Изтеглете го за партньорите си. Download it for your boss, board, or colleague. Изтеглете го за шефа си, дъска, или колега. This article is guaranteed to get anyone thinking more strategically about sponsorship! Тази статия е гарантирано, че всеки се мисли по-стратегически за спонсорство! - “Sponsorship in a Scary Economy” "Спонсорство в Scary икономика" – A very topical paper with practical skills for both sponsors and sponsorship seekers. - Много актуални хартия с практически умения за спонсори, така и спонсорство, търсещи убежище. - “Survival Guide for the New Sponsorship” "Наръчник за оцеляване за спонсорство Нова" – Practical things you can do to shift your organisation's approach into best-practice. - Практически неща, които можете да направите, за да смени подхода на вашата организация в най-добрите практики. - “Don't Go to Another Sponsorship Conference Until You Read This” "Да не се отиде в друга Спонсорство конференция Докато четете този" – All sponsorship conferences are NOT created equal. - Всички спонсорство конференции НЕ са създадени равни. This great guide will help you sort the good from the bad (and make organisers of the bad ones really miserable, if you want to). Този огромен ръководство ще ви помогне да подредите добрия от лошия (и правят организаторите на лошите наистина нещастен, ако искате да). - “Sponsorship and the Public Sector” "Спонсорство и публичния сектор" – A wake-up call for all government sponsorship seekers. - А събуждане по телефона за всички търсещи правителство спонсорство. - “Top Ten Tips for Sponsorship Seekers” "Топ Десет съвета за спонсорство убежище" – Short and sharp, this is a must read for sponsorship seekers, particularly if you're new to the game. - Кратък и остър, това е, трябва да прочетете за спонсорство, търсещи убежище, особено ако сте начинаещ в играта. - “What Every CMO Needs to Know About Sponsorship” "Какво ООП Всеки трябва да знае за спонсорство" – Aimed at corporate chief marketing officers, this white paper offers advice about the high-level decisions and directives that will impact on sponsorship results. - Насочени към корпоративни главен маркетинг, тази бяла книга предлага съвети за решения на високо ниво и директивите, които ще се отразят на спонсорство резултати. Sponsorship cheat sheets Спонсорство измама листа - “Cheat Sheet: Questions to Ask Before You Hire a Sponsorship Broker” "Cheat Sheet: Въпроси към Преди да ви наемат за спонсорство Брокер" - This is a compilation of questions that will allow great brokers to shine, expose the shonks, and clarify the weaknesses and strengths of all the brokers in between. - Това е компилация от въпроси, които ще позволят много брокери да изгрее, излагат shonks, и изясняване на силните и слабите страни на всички брокери между тях. - “Cheat Sheet: Marketing Terms a Sponsorship Seeker Must Know” "Cheat Sheet: Маркетинг Условия за спонсорство Seeker Трябва да знаете" – This is a list of some of the most common, but confusing, terms that sponsors use when describing their objectives and target markets. - Това е списък на някои от най-често срещаните, но объркващо, термините, които използват, когато спонсори описва своите цели и целеви пазари. If you want to ensure you know what sponsors are talking about, be sure you know all of them! Ако искате да гарантирате, че знам какво се говори за спонсори, уверете се, че знам всичко за тях! Please, tell me what you think! Моля те, кажи ми какво мислиш! Have you read any of these white papers or cheat sheets? Чели ли сте някой от тези документи или измама бели листа? Got a comment? Имаш ли коментар? Please, add your comments below. Моля, добавете вашите коментари по-долу. I'd love to see them! Бих искал да ги видя! Please note, comments are moderated, but we get through them quite quickly. Моля, обърнете внимание, коментари се модерират, но ние се чрез тях доста бързо. Spammers just get sneakier and sneakier! Спамерите просто да sneakier и sneakier! If you liked that post, then try these... Ако ви харесва този пост, след това се опитайте тези ... The Games Sponsorship Seekers Play – Game #2: Nickel and Diming Игрите Спонсорство убежище Play - Игра # 2: Никел и Diming Stadium naming rights: The clueless, the egomaniacs, the scared, and the saints Стадион именуване права: Clueless, на egomaniacs, от страх, и на светиите Sponsorship burnout: Don't lose your inner consumer! Спонсорство Burnout: Не си губи вътрешната потребителя! Brand managers take heed: Brand story vs customer story Марка мениджъри внимавайте: Марка история срещу клиента история The Games Sponsorship Seekers Play – Game #3: The Outrageous Renewal Игрите Спонсорство убежище Play - Игра # 3: Скандално Подновяване
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My blog gets a lot of attention. That’s fantastic, and I love all the fan mail about it (keep it coming!), but I hope you don’t forget about the stack of free white papers, cheat sheets, and templates that are available for download. Between them, they have been downloaded many hundreds of thousands of times and most have been reprinted in business/marketing publications around the world, as well. Want to have a look? The download links are below. All are in PDF form and most are around 250kb. “Last Generation Sponsorship” is around 1mb, as it has a lot of diagrams. You are welcome to share these documents around, but please do not link directly to the PDF download (called “deep linking”) without my permission. You are more than welcome to link to this blog or our Sponsorship Articles and Tools page. Sponsorship white papers - “Last Generation Sponsorship” – My blockbuster white paper on best practice sponsorship, downloaded 500,000 times, reprinted in many, many industry publications in eight languages. Download it for yourself. Download it for your partners. Download it for your boss, board, or colleague. This article is guaranteed to get anyone thinking more strategically about sponsorship! - “Sponsorship in a Scary Economy” – A very topical paper with practical skills for both sponsors and sponsorship seekers. - “Survival Guide for the New Sponsorship” – Practical things you can do to shift your organisation’s approach into best-practice. - “Don’t Go to Another Sponsorship Conference Until You Read This” – All sponsorship conferences are NOT created equal. This great guide will help you sort the good from the bad (and make organisers of the bad ones really miserable, if you want to). - “Sponsorship and the Public Sector” – A wake-up call for all government sponsorship seekers. - “Top Ten Tips for Sponsorship Seekers” – Short and sharp, this is a must read for sponsorship seekers, particularly if you’re new to the game. - “What Every CMO Needs to Know About Sponsorship” – Aimed at corporate chief marketing officers, this white paper offers advice about the high-level decisions and directives that will impact on sponsorship results. Sponsorship cheat sheets - “Cheat Sheet: Questions to Ask Before You Hire a Sponsorship Broker” - This is a compilation of questions that will allow great brokers to shine, expose the shonks, and clarify the weaknesses and strengths of all the brokers in between. - “Cheat Sheet: Marketing Terms a Sponsorship Seeker Must Know” – This is a list of some of the most common, but confusing, terms that sponsors use when describing their objectives and target markets. If you want to ensure you know what sponsors are talking about, be sure you know all of them! Sponsorship templates - “Generic Inventory” – A fantastic creativity and customisation tool for sponsorship seekers. - “Sponsorship Guidelines” – A quick and easy way for sponsors to tell potential sponsorship seekers exactly what they need. Please, tell me what you think! Have you read any of these white papers or cheat sheets? Got a comment? Feedback? Have any of them changed the way you think about sponsorship? Please, add your comments below. I’d love to see them! Please note, comments are moderated, but we get through them quite quickly. Spammers just get sneakier and sneakier! If you liked that post, then try these... Sponsors: Five Phrases You Should Say More Often (and a Few You Should Ban) Sponsorship industry associations in bed with the enemy Scary economy dos and don’ts for corporate sponsors 10% of Webinar Proceeds to Benefit Victims of Queensland Floods Sponsorship-driven event cancellations: The economy is only part of the story 3 Comments Comment by Jon I am pleased to inform you that you have now been awarded the honor of being my new best friend. I was doing my homework–researching how to approach getting sponsorship for my multiple-award winning entertainment group and I must have put in the right words because the google gods were pleased and showed me several of your links. In about 5 minutes, I went from the dark-ages of sponsorship-grovel to an enlightened, much more creative approach and found a well and wealth of knowledge here so vast, that I am beside myself. Thank you. I look forward to my new knowledge. Comment by Kim Skildum-Reid Jon, it is my absolute pleasure to provide this information. I’m glad you’re finding it useful and thank you so very much for your kind words! Best practice isn’t rocket science, you just have to be open to it and you’ll find it makes a lot of sense. I would be very interested to see how you go when approaching potential sponsors. Kim Comment by Renee Hi Kim! I am new to the sponsorship seeking world. What is a good title to use for what we do? I am going to order your book. Cannot wait to dive in!