http___blog.powersponsorship.com_index.php_2010_03_how-do-i-get-sponsorship_bg__1.xml
http___blog.powersponsorship.com_index.php_2010_03_how-do-i-get-sponsorship_ja_.xml
1.1 1.2 1.3 2.1 3.1 3.2 3.3 3.4 4.1 4.2 5.1 6.1 7.1 8.1 9.1 10.1 10.2 10.3 10.4 10.5 10.6 11.1 12.1 12.2 12.3 13.1 13.2 14.1 14.2 14.3 14.4 15.1 15.2 15.3 15.4 16.1 16.2 17.1 17.2 17.3 17.4 17.5 17.6 17.7 17.8 18.1 18.2 18.3 18.4 18.5 18.6 19.1 20.1 21.1 22.1 22.2 23.1 24.1 25.1 25.2 26.1 27.1 27.2
One very big, but very general question has been popping up a lot on some of the discussion boards I monitor. Един много голям, но много общ въпрос е пръкват много по някои от дискусията след. The general gist is: Общата същност е: “How do I get sponsorship for my event?” "Как мога да спонсорство за моя случай?" I could write a book answering that question! Мога да напиша отговор на този въпрос книга! Oh yeah, I already have! О, да, аз вече имам! As you can imagine, the discussion boards are full of advice, but for the most part, that advice misses the most important thing a sponsorship seeker can do to maximise their sponsorship success and revenue. Както можете да си представите, дискусиите са пълни с консултации, но по-голямата си част, това становище пропуска най-важното нещо, което един търсещ спонсорство може да направи за постигане на максимални спонсорство успех и приходи. I strongly believe that every sponsorship proposal should… Твърдо вярвам, че всеки спонсорство предложение трябва да ... - Be focused on the sponsor's needs, not your needs Да бъдат насочени към нуждите на спонсора, не ви трябва - Be totally customised to those needs Бъдат напълно персонализирани към тези нужди - Provide multiple, creative ideas for sponsor leverage Създаване на множество, творчески идеи за спонсор на лоста - Have a creative benefits list that is built around the benefits needed for those leverage ideas Имате творчески списък ползи, които са изградени около ползите, необходими за тези лоста идеи There is no question it is the sponsor's job to plan and leverage their own sponsorships. Няма съмнение, че е работа на спонсора на плана и стимулира собствените си спонсорства. That said, it is totally in your best interest to provide those ideas in the sales process. Това заяви, че е напълно в най-добрия си интерес за предоставяне на тези идеи в процеса на продажба. That way, they are not looking at your uncustomised, blank canvas-style proposal thinking, “what could I do with this?”, because, frankly, they will spend about 30 seconds thinking about those options before putting your proposal in the reject pile. По този начин, те не търсят най-uncustomised си, празно платно стил предложение мисля: "Какво можех да направя с това?", Защото, честно казано, те ще похарчи около 30 секунди да мисля за тези възможности, преди да поставите Вашето предложение в отхвърли купчина . On the other hand, if you provide those ideas – an illustration of exactly how they can transform the opportunity you provide to the specific results they need – you will achieve four things: От друга страна, ако се предоставят на тези идеи - илюстрация на точно начина, по който може да превърне възможността, която предоставяте на конкретните резултати, които трябва - ще се постигне четири неща: - Your proposal will be in the very small percentage that will capture their attention and be considered. Вашето предложение ще бъде в много малък процент, който ще улови вниманието им и да бъдат взети под внимание. (Most are not customised and not about them in any way.) (Повечето не са индивидуализирани и не за това, по никакъв начин.) - Your proposal will be worth more – that's right, you can charge more – because it is results oriented. Вашето предложение ще бъде на стойност повече - това е така, можете да зареждате повече - тъй като тя е ориентирана към резултатите. - You are much more likely to get a “yes” because you've made it easy to say “yes”. Вие сте много по-вероятно да се получи "да", защото сте направили това лесно да се каже "да". In fact, many sponsors will say “yes” and then flick your proposal to a junior staffer and tell them to “make this leverage plan happen”. В действителност, много от спонсорите ще кажат "да" и след лек удар Вашето предложение за младши staffer и да им кажа да "направи тази ливъридж план се случи". - Even if they don't say “yes” this time, you have established yourself as a credible, viable partner who really does get it. Дори и да не казват "да", този път си се утвърди като надежден партньор, който жизнеспособни наистина го получи. They will be happy to hear from you again. Те ще се радвам да чуя от теб отново. The upshot is that you will probably send a lot fewer proposals, but they will be much more specific and much more successful. Крайният резултат е, че най-вероятно ще изпрати много по-малко предложения, но те ще бъдат много по-конкретни и много по-успешни. This is a strategy that can also help you to extend your effective selling window in a short lead-time situation. Това е една стратегия, която може да ви помогне да се разшири своя ефективен прозорец продажба в кратък ситуация толеранс от време. Your event may be amazing, but sponsors do need time to plan and implement the leverage programs that will provide them with a marketing result. Вашият случай може да бъде удивително, но спонсорът е нужно време за планиране и изпълнение на лоста програми, които ще им предоставят за пускане на пазара резултат. You can use these same techniques to come up with fast, low-load, creative leverage ideas – things that a sponsor can put into place quickly. Можете да използвате същите техники, за да излезе с бързо, ниско натоварване, творчески лоста идеи - неща, които един възложител може да въведе бързо. This will ameliorate at least some of the lead-time factor. Това ще подобри поне някои от оловно-фактора време. If you're considering hiring a broker or a service to write a proposal for you, be very careful. Ако се обмисля отдаването под наем на застрахователен брокер или услуга, за да напишете предложение за вас, бъдете много внимателни. Ensure that they will be putting a lot of effort into creativity and customisation. Уверете се, че те ще се постави много усилия в творчеството и персонализиране. Sending 50 or 100 or 200 uncustomised, search-and-replace proposals is not going to bring in the money or the types of sponsors you want. Изпращане на 50 или 100 или 200 uncustomised, издирване и замени предложението няма да въвеждат в пари или вида на спонсора, който искате. A couple of resources that may be helpful: Няколко ресурси, които могат да бъдат полезни: For a full rundown on offer development and proposals – including a template – you may find За пълния стъпки за развитие предлагат и предложения - включително един шаблон - можете да намерите The Sponsorship Seeker's Toolkit 3rd Edition Убежище Toolkit 3-ти и спонсорството изданието very useful: много полезни: For some guidelines on hiring brokers (and proposal services), you may be interested in my white paper, За някои основни насоки за наемане на брокерите (и предложението услуги), може да се заинтересува в бяло ми книга, “Cheat Sheet: Questions to Ask Before You Hire a Sponsorship Broker” "Cheat Sheet: Въпроси към Питайте Преди да ви наемат за спонсорство Брокер" . If you liked that post, then try these... Ако ви харесва този пост, след това се опитайте тези ... Pet peeve #723: Sponsees charging leverage fees Пет дразня # 723: Sponsees зареждане на лоста такси Steps: A Sponsorship Seeker's Guide to the Recovery 12 стъпки: Пътеводител за спонсорство убежище за възстановяване Sponsorship White Papers Updated and Upgraded! Финансиране бели книги променен и обновен! The “Designated Problems” of the Sponsorship Industry В "Определени проблеми" на спонсорство промишленост What should a corporate sponsor do when a major scandal strikes? Какво трябва да направя, когато корпоративен спонсор основен скандал стачки?
1.1 1.2 1.3 2.1 2.2 3.1 3.2 4.1 5.1 6.1 7.1 8.1 9.1 10.1 10.2 10.3 11.1 12.1 12.2 12.3 13.1 14.1 14.2 15.1 15.2 16.1 17.1 17.2 17.3 17.4 18.1 18.2 18.3 18.4 19.1 20.1 21.1 22.1 23.1 24.1 25.1 25.2 26.1 27.1
One very big, but very general question has been popping up a lot on some of the discussion boards I monitor. 1つは,非常に,非常に一般的な大きな問題は,いくつかの私を監視ディスカッションボードの上で多くのポップアップされている. The general gist is:一般的な要点は: “How do I get sponsorship for my event?” "どのようにイベントか私のスポンサー私がか?" I could write a book answering that question!私はその質問本応答を書くことができます! Oh yeah, I already have!そうそう,私は既に持っている! As you can imagine, the discussion boards are full of advice, but for the most part, that advice misses the most important thing a sponsorship seeker can do to maximise their sponsorship success and revenue.あなたが想像できるように,掲示板のアドバイスフルですが,ほとんどの部分は,そのアドバイスがスポンサー求職者を行うことができる最も重要なことは彼らの後援の成功と収益を最大限にミス. I strongly believe that every sponsorship proposal should…私は強く信じてすべてのスポンサーの提案がありますが... - Be focused on the sponsor's needs, not your needsスポンサーのニーズにではなく,お客様のニーズに集中する - Be totally customised to those needs完全にこれらのニーズにカスタマイズすることが - Provide multiple, creative ideas for sponsor leverageスポンサー活用のための,複数の創造的なアイデアを提供する - Have a creative benefits list that is built around the benefits needed for those leverage ideasの恩恵を活用のアイデアに必要な構築されて創造的な利点はリストを持って There is no question it is the sponsor's job to plan and leverage their own sponsorships.ない問題はそれが計画と活用自分のスポンサーにスポンサーの仕事です. That said, it is totally in your best interest to provide those ideas in the sales process.それは,プロセスと,販売それはあなたが完全にそれらのアイデアを提供する最善の利益に . That way, they are not looking at your uncustomised, blank canvas-style proposal thinking, “what could I do with this?”, because, frankly, they will spend about 30 seconds thinking about those options before putting your proposal in the reject pile.このように,彼らはあなたのuncustomised,空白のキャンバススタイルの提案が考えで見ていないが,"私はこれで何ができる?",ために,率直に言って,彼らはそれらabout考えて約30秒過ごすwill杭を拒否inあなたの提案を入れる前にoptions . On the other hand, if you provide those ideas – an illustration of exactly how they can transform the opportunity you provide to the specific results they need – you will achieve four things:一方で,あなたはこれらのアイデアを - 彼らはあなたは彼らが必要とする具体的な結果を提供する機会を変えることができる正確にどのようにのイラスト - あなたが4つを達成する旨を記載する場合: - Your proposal will be in the very small percentage that will capture their attention and be considered.あなたの提案と彼らの注意をキャプチャすることが考えられる非常に小さな割合になります. (Most are not customised and not about them in any way.) (ほとんどがカスタマイズされていませんではなく,どのような方法,それらについてです.) - Your proposal will be worth more – that's right, you can charge more – because it is results oriented.あなたの提案はもっと価値があるのされる - それは正しい場合は,詳細を充電することができます - それは結果指向のためだ. - You are much more likely to get a “yes” because you've made it easy to say “yes”.あなたは多くの可能性が取得している"はい"あなたはそれが簡単に"はい"と言って作ったからだ. In fact, many sponsors will say “yes” and then flick your proposal to a junior staffer and tell them to “make this leverage plan happen”.実際,多くのスポンサーは"yes"し,中学校職員に提案をはじくと"この活用計画を実現"するように言うと言うだろう. - Even if they don't say “yes” this time, you have established yourself as a credible, viable partner who really does get it.彼らは"はい"この時言っていない場合でも,実際にそれを取得して信頼できる,有望なパートナーとして自分自身を確立している. They will be happy to hear from you again.彼らはあなたから再度聞いてさせていただきます. The upshot is that you will probably send a lot fewer proposals, but they will be much more specific and much more successful.結論は,おそらく多くの少ない提案が送信されますが,彼らははるかに,はるかに成功特定されます. This is a strategy that can also help you to extend your effective selling window in a short lead-time situation.また,これは,短いリードタイムの状況で効果的な販売のウィンドウを長期化に役立つことができる戦略です. Your event may be amazing, but sponsors do need time to plan and implement the leverage programs that will provide them with a marketing result.あなたのイベントは素晴らしいかもしれないが,スポンサーを行う計画とマーケティングの結果,それらを提供する活用プログラムを実施する時間が必要です. You can use these same techniques to come up with fast, low-load, creative leverage ideas – things that a sponsor can put into place quickly.あなたは高速で,低負荷を,創造的な活用のアイデア - 物事がスポンサーの場所に迅速に置くことができるまで来て,これらの同じテクニックを使用できます. This will ameliorate at least some of the lead-time factor.これが改善されます少なくともいくつかのリードタイムの要因で. If you're considering hiring a broker or a service to write a proposal for you, be very careful.あなたのための提案を,非常に慎重に書いてブローカーやサービスを採用を検討している場合. Ensure that they will be putting a lot of effort into creativity and customisation.ことを確認し,彼らは創造性とカスタマイズに多くの努力を入れされます. Sending 50 or 100 or 200 uncustomised, search-and-replace proposals is not going to bring in the money or the types of sponsors you want. 50または100または200がuncustomised,検索としたいと思ったお金やスポンサーの種類をもたらすことはできないだろう提案を置き換える送信. A couple of resources that may be helpful:資源の役に立つかもしれませんカップル: For a full rundown on offer development and proposals – including a template – you may findを見つけることが提供の開発と提案に完全な要約について - テンプレートを含む - The Sponsorship Seeker's Toolkit 3rd Edition スポンサーシーカー's Toolkitの第3版 very useful:非常に便利: For some guidelines on hiring brokers (and proposal services), you may be interested in my white paper,採用ブローカーにいくつかのガイドラインについては,(および提案サービス)は,あなたが私のホワイトペーパーに興味がある可能性があります “Cheat Sheet: Questions to Ask Before You Hire a Sponsorship Broker” "チートシート:質問あなたがスポンサーブローカーを雇う前に,質問に" . If you liked that post, then try these...あなたは,これらのを試して,その記事が好きなら... Pet Peeve #228: Disrespectful Sponsorshipペットピーブ#228:失礼なスポンサーシップ The Games Sponsorship Seekers Play – Game #3: The Outrageous Renewalゲームスポンサーシップ求職者のプレイ - ゲーム#3:とんでもないリニューアル What Should a Sponsee Include in a Year-End ROI Report? Sponseeは年末の投資収益率レポートには何をインクルードしますか? What should a corporate sponsor do when a major scandal strikes?企業スポンサーは何を行う必要があるときの主要な事件のストライキ? Overheard: The World's Worst Sponsorship Advice for Non-Profitsパー:Non - Profitsは世界最悪のスポンサーシップのアドバイス