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Рекламна фотография Модната и комерсиалната фотография често се обединяват в една обща категория – рекламната фотография. Причината за това обобщение е, че целта и на двата вида фотография е да продава определен продукт. От друга страна, целта на editorial фотографията е да разкаже или развие история по определена тема. Комерсиална фотография Целта на комерсиалната фотография е да продаде определен продукт, като акцентът на цялата фотосесия пада върху Продукта. Това означава, че стайлинга, осветлението и фона са много изчистени и обикновени. За пример, може да си представим фотосесия за каталог на дрехи на бял или почти бял фон, много лек грим и една светлина близо до гледната точка на камерата. Модна фотография За разлика от комерсиалната фотография, акцентът на модната фотография не пада върху дрехите или аксесоарите, а върху стила и настроението на изображението. Рядко ще видите едноцветен фон и в студио. Най-често се използват места, които кореспондират и се вписват в стила на изображението. Моделът често е много екстравагантен – често със силен и изразителен грим, изкуствени мигли. Така изграденото изображение е много по-сложно. Editorial Editorial фотографията е много близка до модната фотография, но с една съществена разлика – целта й не е да продаде определен продукт, а нещо по-голямо. В модната фотография наблягаме на стила на живот, докато в editorial фотографията разказваме история към определена тема. Разбира се тази класификация е условна. Доколкото фотографията е визуално изкуство, което не се подчинява на строги правила, ние ще подберем изразните средства така, че да отговарят максимално добре поставените задачи и целената аудитория.
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What is Fashion or Editorial Photography? What is Fashion or Editorial Photography? The terms “fashion photography” or “editorial photography” are often used without knowing what they really mean. So we did some research on this terms and found some interesting definitions that we’d like to share with you. Fashion Photography For the term “fashion photography” exist a lot of different definitions. Microsoft’s Encarta says: “Fashion photography is the art or practice of taking photographs of models wearing clothes or clothing accessories, especially for fashion magazines.” (Source: Microsoft Encarta) This definition is short and incorporates the term “art” which is an attribute most photographers love to describe their work. It is even applicable to the upcoming trend to nudity in fashion photography. Famous fashion magazines like “LOVE” are showing editorials with top models like Natalia Vodianova, Lara Stone or Naomi Campbell in classic nude art manner with less clothes than the bunnies in the playboy magazine. Why is this also fashion photography? Because the models have at least shoes on or some jewelry. We’ve also found some interesting discussions on the topic what fashion photography is. Some people interpret the term “fashion” broader not just in the meaning of clothes and accessories. They add lifestyle aspects to it’s meaning. It reflects how we live today, in the past or in the future. We really like this approach as it allows to handle fashion photography in a more creative way. There are almost no boundaries anymore. Editorial Photography The definition of editorial photography is even more confusing than it is for fashion photography. One try is to explain editorial photography as the photography that appears in newspapers and magazines that is not advertising photography which means it is financed by the newspaper or magazine, but not by their advertisers. But “financing” isn’t always clear especially in fashion editorial photography. The photographer, models and other staff often work for free to get published and collect tear sheets. The designers give their clothes for free, but want to be mentioned in the text. This could be considered as advertising, right? Some people say editorial photography is the type of photography that supports the printed word, i.e. in the magazines as part of a feature, seperate from the “hard news”. Most fashion editorials in magazines don’t have text other than the credits. So shouldn’t they considered as editorials? The editorial photographers organization in California give an explanation from a market perspective: “Editorial refers to the market where the images will be used – primarily books, magazines, and newspapers – and, to a lesser extent, to the style of photography that appears in these venues. We use the term editorial to distinguish it from other markets like corporate, advertising, general commercial, or fine art. Most editorial outlets offer a fair amount of creative freedom, but also extremely low budgets compared to other venues.” (Source: FAQ from the EP’s website) Filled Under : Modeling