https___arteaco.es_ga_home_materiales_piedraartificial_laminam_legnoveneciacorda__1.xml
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National Marker Company (NMC) has been producing high-quality safety signs and other products since 1934. The company comes from an established traditional marketing background, with catalogs used as a primary marketing method. NMC was facing an industry in flux as competitive landscapes headed more toward digital advertising. They needed to make some aggressive moves to stay ahead. Amazon was the battleground that needed to be won, but they weren’t sure where to begin. Opportunity Identified With print marketing giving way to digital, NMC wanted to proactively approach their catalog strategy. The brand turned to the trusted Amazon experts at ROI to get ahead and keep up with their unfaltering growth. Some challenges included NMC being a smaller company with a very niche catalog and tight budgets. Specifically, they had a narrow return goal of 10-15%, which didn’t leave much room for experimentation. ROI in Action The ROI team built granular Amazon Sponsored Products campaigns to ensure coverage for every product in NMC’s catalog, each with their own seasonality. The ROI team built 30 active campaigns in the first week and 60 in the first month, and also optimized listings and campaigns for NMC’s top revenue-driving products By utilizing the 80/20 rule and aggressive category targeting, they were able to gain market share in less profitable categories. Along the way, the team discovered and implemented new profitable product opportunities. We use cookies to optimize our website and our service. Functional Always active The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. Preferences The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. Statistics The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. Marketing The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. Preferences The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. Statistics The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. Marketing The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
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