https___adinsight.ru_ga_6577-2__1.xml
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Outdoor advertising or «outdoor» (translated from the English "at the door") - it is one of the most popular types of brand promotion or product. The value of this type of advertising is, that it can attract the attention of a truly large audience, and thus can help to achieve the most effective results in the task. A primary goal, facing one or another marketing tool, – attracting the attention of an increasing number of viewers, relating to the target audience, and eventually – increase in the number of sales. How to achieve high efficiency of outdoor advertising? Currently surprise consumers usually a sign or poster is impossible, these attributes become part of familiar surroundings and already can not cope with its function. This requires a creative outdoor advertising, the creation of which approached creatively. Equally important is the fact, Place where it specifically. How to determine the best locations for outdoor advertising, to eliminate the possibility that go unnoticed to the target audience? For example, billboards and banners, hung along the country roads, completely ineffective, as drivers and passengers, passing by at high speed, cars do not have time to get to the core of the advertising appeal. Another thing, crowded areas: busy intersection, equipped with pedestrian crossings, traffic lights, sidewalks, etc.. Dynamics Excellent "cling" view of advertising panels with dynamic image, They can be either electronic, and mechanical, which consist of a thin, rotating plates. volume Huge potential carries the bulk of outdoor advertising. There are many solutions. For example, oversized, presented in raw form, Promoted product layout. Such elements may be arranged along the road, on specially designated pedestals near the point of sale, or protruding elements of external decoration of the building. Graffiti Graffiti - an integral part of modern youth culture. So why not use this technique in order to attract its target audience? Building's facade, designed by the artist in a similar style, It will look very impressive and unusual, standing out among the surrounding buildings. In that case, if permission for facade painting can not be obtained, the perfect solution would be an artificial wall, simulating real, it will be applied graffiti. Effective outdoor advertising has the following qualities: - It is located in a clearly visible place and attracts attention; - the ability to perceive the potential audience for a minimum period of time; - perfectly remembered; - It provides a high frequency of hits. In deciding in favor of one or another type of outdoor advertising, it must be remembered, that its performance directly affects its attractiveness and creative design. Advantages and disadvantages Advantages of outdoor advertising are the highly productive: - reach the largest possible audience; - diversity of existing advertising structures. - long service life; - reasonable cost. You can not ignore the possibility of, which has worldwide “web”. unusual, "Catchy" view of outdoor advertising is able to find viewers, and in the future customers not only in the place, where it is physically located, but also anywhere in the world, getting into social networks. At the expense of "likes" and republications photos, the audience is able to increase at times! disadvantages - transmission of a strictly limited amount of information; - inability to implement short-term advertising PR actions; - long-term; - attention of passers-by of the advertising paintings; - the impact on the audience in a confined space. quality, distinguish truly effective outdoor advertising: - Novelty To external advertising structure "worked" at all 100%, it is obliged to provide original and tailored to suit the ever-changing wishes and preferences of the target audience. It is necessary to bet on the option, which is different from the techniques and methods of supplying information,, used by competitors. It should be noted, that effective outdoor advertising is not only the, Favorite music and calls approval, but th, which provokes debate and stimulate discussion. However, striving for creativity, we must not forget, that only the advertisement is stored and remains in the viewer's memory for a long time, the meaning and promise which was originally understood it. - informational content Failure is a type name or type of outdoor advertising, who are unable to clearly inform the audience about the sphere of its activity, range of products and services offered. Important, to a potential customer to get maximum information about the brand, and thus was able to stand out from others. - Clarity and readability By experimenting with fonts and various design techniques in the development of outdoor advertising, We need to remember, what, first of all, it should be clear, clear and easily understood. Otherwise, use will not be able to get from it, because the only purpose of advertising - report specific information to the target audience. Finally When creating outdoor advertising concept, you need to be aware of its main difference from all other promotion tools. They need a perception of advertising on the move, while driving. That is at the disposal of the viewer there are only a couple of seconds, to understand the message and remember it. And the problem of effective outdoor advertising in favor of the ability of a strictly limited period of time to be able to arouse the interest of the viewer. therefore, such methods, as a pun, the use of ambiguous phrases, intricate designs and fonts, misplaced in outdoor advertising. In just a few seconds of contact with the audience of advertising designs, he just physically do not have enough time to solving the puzzle. The cost of the layout design, concept, sketch in St. Petersburg and Moscow. Creating a project in St. Petersburg. price: from 20 000p. time: from 5 days Examples of our work: outdoor advertising | polygraphy | social advertisement
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fógraíocht lasmuigh nó «amuigh faoin aer" (aistrithe ón mBéarla "ag an doras") - tá sé ar cheann de na cineálacha is coitianta de chur chun cinn branda nó táirge. Is é an luach an gcineál seo fógraíochta, gur féidir é a mhealladh aird na lucht éisteachta go fírinneach mór, agus is féidir cabhrú dá bhrí sin chun na torthaí is éifeachtaí sa tasc a bhaint amach. A príomhsprioc, os comhair ceann amháin nó uirlis mhargaíochta eile, – a mhealladh aird na méadú ar líon na lucht féachana, a bhaineann leis an spriocghrúpa, agus ar deireadh thiar – i líon na ndíolachán. Conas a éifeachtacht ard na fógraíochta lasmuigh a bhaint amach? Faoi láthair ní iontas tomhaltóirí ghnáth comhartha nó is póstaer dodhéanta, bheith ar na tréithe mar chuid d'dtimpeallacht eolach agus cheana féin ní féidir déileáil lena feidhm. Éilíonn sé seo fógraíocht cruthaitheach lasmuigh, a chruthú inar dhéileáil go cruthaitheach. Chomh tábhachtach céanna ar an bhfíric, Áit ina sé go sonrach. Conas a chinneadh na háiteanna is fearr le haghaidh fógraíocht lasmuigh, chun deireadh a chur leis an bhféidearthacht a théann nach dtugtar go dtí an spriocghrúpa? Mar shampla,, billboards agus meirgí, crochadh ar feadh na bóithre tír, go hiomlán neamhéifeachtach, mar thiománaithe agus paisinéirí, a rith ag ag luas ard, Ní gá gluaisteáin ag am a fháil chun an croí an achomhairc fógraíochta. rud eile, limistéir crowded: dtrasnaíonn gnóthach, atá feistithe le trasrianta coisithe, soilse tráchta, sidewalks, etc. dinimic Den scoth "cling" bhfianaise painéil fógraíochta le íomhá dinimiciúil, Is féidir leo a bheith leictreonach, agus meicniúla, có-dhéanta de tanaí, plátaí rothlach. toirt Déanann poitéinseal ollmhór an chuid is mó na fógraíochta lasmuigh. Tá go leor réitigh. Mar shampla,, oversized, i láthair i bhfoirm amh, leagan amach an táirge Chun cinn. Féadfar gnéithe den sórt sin a shocrú ar feadh an bhóthair, ar pedestals ainmnithe go speisialta in aice leis an bpointe díola, nó eilimintí na maisiúcháin seachtrach an fhoirgnimh protruding. graifítí Graffiti - mar chuid lárnach de chultúr óige nua-aimseartha. Mar sin, ní cén fáth a úsáid teicníocht seo d'fhonn a mhealladh ar a spriocphobal? An facade, deartha ag an ealaíontóir i stíl céanna, Beidh sé cuma an-suntasach agus neamhghnách, seasamh amach i measc na foirgnimh máguaird. Sa chás sin,, más rud é nach féidir cead le haghaidh péinteáil éadan a fháil, Bheadh an réiteach foirfe a bheith ina balla shaorga, Insamhladh fíor, beidh sé graifítí i bhfeidhm. Tá fógraíocht éifeachtach lasmuigh na cáilíochtaí seo a leanas: - Tá sé suite in áit le feiceáil go soiléir agus meallann sé aird; - an cumas a bhrath lucht féachana féideartha ar feadh íostréimhse ama; - breá mheabhrú; - Soláthraíonn sé minicíocht ard na n-amas. Agus cinneadh á dhéanamh i bhfabhar amháin nó eile de chineál fógraíochta lasmuigh, ní mór a mheabhrú, a théann i bhfeidhm ar a fheidhmíocht go díreach lena tarraingteacht agus dearadh cruthaitheacha. Buntáistí agus na míbhuntáistí Tá Buntáistí an fhógraíocht lasmuigh an-táirgiúil: - a bheith ag an lucht féachana is mó is féidir; - éagsúlacht struchtúr fógraíochta atá ann faoi láthair. - shaol seirbhíse fada; - costas réasúnach. Ní féidir leat neamhaird a dhéanamh ar an bhféidearthacht, a bhfuil ar fud an domhain “cobweb”. neamhghnách, Is "catchy" amharc ar fhógraíocht lasmuigh in ann lucht féachana a aimsiú, agus sna chustaiméirí sa todhchaí, ní hamháin san áit, áit a bhfuil sé suite go fisiciúil, ach freisin aon áit ar domhan, ag dul isteach líonraí sóisialta. Ar chostas an "maith" agus grianghraif republications, Is é an lucht féachana in ann a mhéadú ag amanna! easnaimh - tharchur méid teoranta go docht faisnéise; - míchumas a gníomhaíochtaí fógraíochta PR gearrthéarmacha a chur chun feidhme; - fadtéarmach; - aird na passers-by ar na pictiúir fógraíochta; - an tionchar ar an lucht féachana i spás teoranta. cáilíocht, idirdhealú fhógraíocht fíor-éifeachtach lasmuigh: - nuachta Go Struchtúr fógraíochta seachtracha "D'oibrigh" ar chor ar bith 100%, tá sé d'oibleagáid bunaidh a chur ar fáil agus in oiriúint do mhianta a bhíonn ag síorathrú agus idir a roghanna ar an spriocghrúpa. Is gá a geall ar an rogha, atá difriúil ó na teicnící agus modhanna a sholáthar eolais,, a úsáideann iomaitheoirí. Ba chóir a thabhairt faoi deara, nach bhfuil fógraíocht éifeachtach lasmuigh ach an, ceol agus glaonna is fearr leat cead, ach ú, a phlé provokes agus plé a spreagadh. Mar sin féin, ag iarraidh do chruthaitheacht, ní mór dúinn dearmad, nach raibh ach an fógrán a stóráil agus tá sé fós i gcuimhne ar an lucht féachana don bhfad, an bhrí agus geallaim go dtús thuig sé. - ábhar eolais Is cion é gan ainm le cineál nó cineál na fógraíochta lasmuigh, nach bhfuil in ann a chur in iúl go soiléir don lucht éisteachta mar gheall ar an réimse a gníomhaíochta, raon táirgí agus seirbhísí a thairgtear. tábhachtach, do chustaiméir féideartha uasmhéid eolais mar gheall ar an branda a fháil, agus dá bhrí sin bhí sé in ann chun seasamh amach ó dhaoine eile. - Soiléireacht agus inléiteacht Trí ag tástáil le clónna agus teicnící dearaidh éagsúla i bhforbairt na fógraíochta lasmuigh, Ní mór dúinn cuimhneamh, go, an gcéad dul síos, Ba chóir go mbeadh sé soiléir, soiléir agus éasca le tuiscint. Seachas sin, ní bheidh úsáid in ann a fháil as é, mar gheall ar an cuspóir amháin na fógraíochta - eolas ar leith tuarascáil don spriocghrúpa. Mar fhocal scoir Nuair a chruthú coincheap fhógraíocht lasmuigh, ní mór duit a bheith feasach ar a difríocht is mó ó gach uirlisí chun cinn eile. Dhíth orthu a aireachtáil na fógraíochta ar an t-aistriú, agus iad ag tiomáint. Is é sin ar láimh an lucht féachana níl ach cúpla soicind, chun tuiscint a fháil ar an teachtaireacht agus cuimhnigh air. Agus an fhadhb fógraíocht lasmuigh éifeachtach i bhfabhar an cumas tréimhse teoranta go docht ama a bheith in ann a dúisigh leas an lucht féachana. dá bhrí sin,, modhanna den sórt sin, mar punt, an úsáid a bhaint as frásaí débhríoch, dearaí intricate agus clónna, misplaced i bhfógraíocht lasmuigh. I ach cúpla soicind teagmhála leis an lucht féachana na dearaí fógraíochta, sé díreach go fisiciúil nach bhfuil go leor ama a réiteach ar an bhfreagra. An costas ar an dearadh leagan amach, coincheap, sceitse i St Petersburg agus Moscow. Ag cruthú tionscadal i St Petersburg. praghas: ó 20 000p. am: ó 5 laethanta Samplaí dár gcuid oibre: fógraíocht lasmuigh | polagrafaíocht | PSAs