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Crus syndrome Object. SOS. Utrum vos cognoscere, aut per aliquam aliam formam,, if you’;re an entrepreneur, there’;s a good chance you’;ve suffered from it at some point or another. Omnium summa haec est,: A novus attentionem sensus et ratio capit, quae vobis maior imago distraheret. Reliquae tangentes pro vobis viros ad finem feruntur. Saepe haec parte eminet atque infecta remaneat solum adimere maior picture. You’;re worse off on all fronts. Canite familiar? I can cite several instances in my past where I’;ve run off chasing shiny objects, verbigratia: - December 2013 –; Cogitavi ut ├Ždificarem non nisi 5 angulus locis simul, quamvis nunquam ├Ždificata ante unum et verum non habent rationem in loco. Aut quod unus pecuniam, the one that I spent the bulk of my effort on and new from the start had the most potential –; altera 4 plerumque sedebant in variis progressionem. - February 2014 –; While attempting to build an authority site, my partners and I temporarily dropped what we were doing to join in on the TeeSpring craze (online vendere T-shirts) sed usque ad mensem. Tam incepta et non defecit pecunia. - October 2014 –; Amica eius deviasse a blog ad focus of opus in cibum pertinent important, fabam exoticis ex Columbia in US, nonnihil adiuti a me. Nusquam eminentia prae angustia dolor. Ut nominat paucis. Cum haec omnia respicere, hinc constantia, ut video, non est passus ut SOS subrepere entrepreneurial vitae. When I wasn’;t working on a big enough project, Placuit pluris faciendum supplere. Vel etiam rectius, when I didn’;t see the project for how big it could be, EGO certus ut ceteri. RIDICULE satis, I don’;t think I know an entrepreneur who hasn’;t at one point suffered from SOS, and I don’;t think I’;ve ever listened to an entrepreneur who didn’;t say focus was the key. The message seems clear –; minus est. So now that I’;ve cut my projects down to the bare minimum, with the primary focus being NinjaOutreach, I’;m completely free of SOS –; right? Non necessario. The more I work on NinjaOutreach, eo magis quod maior ratio SOS videre incipiam. It’;s not simply deviating from one project to chase shiny objects, sed quodcumque ex primis. For example, when I think about the marketing and lead generation strategy for our business, meum est tendentia ad tympanum usque ut multa modis, ut potero,, quales: - Frigus Emailing - Frigus Calling - Posting Hospes - Social Media - Content Marketing / Blogging - Paid traffic - Ads Facebook - Google Adsense - Twitter Ads - etc Et eventus, quibus omnes simul videre temptandasque. And while it’;s one thing if a system can be put into place that’;s more or less completely outsourced, hinc omni pauperiores potissimum vicis praecessi. Why? The short answer is because we underestimate how complex these methods truly are. In eo,, most of them at first don’;t provide any results let alone a positive ROI on our money OR time. It’;s only until they’;ve been carefully refined and optimized that we start to see them for what they are. For example, accipere frigus emailing. Simple, right? Vos can mittat 100 emails, atque, if you’;re lucky, generandum aliquid interest, si non, tempus adgredi! Sed usque frigus emailing, ut simplex ut is sanus, habet non contemnenda implicatae: - Quae sunt effectiva personalizations personalize melior illa, et quomodo potero emails? - Quid subiectum linearum suggero optimus aperto rates? - Quid corpus textuum optimum responsis / conversiones? - Quid subcopiae mea cursus orci, maxime videtur respondere ad verisimile? - Quid dicam crescere dexteritate et efficacia instrumenta gelidis Emailing? - Quid hoc tandem convertetur in processu ad aliam vel traditum outsourced molestie? These questions are all several layers deep and we never get to them when we’;re busy focusing on other lead generation tactics. Et sic, quod facit a magnus distinctus. For example, in hoc studium featured Fast Company, Shane Snow, author of SmartCuts, linearum invenitur sequentibus agitur de: - “;Quick Question”;-66,7% Of totalis solutio - “;15 Second Question for Research on Annoying Emails”;-33,3% Of totalis solutio Superaddita, nuntius split tentantes re alia linea et corpus tested by YesWare’;s sales team yielded a reply rate spread of almost 20% (ad esse summum 52%). But this isn’;t just about split testing. In eo,, testing split sensum tantum si vos es facientem aliquid in magna quantitate sufficiat ad peraeque signanter results. Hoc est, de profunditate, non latitudine, being the key. Ut negotium possessorem, we have tendentia ad gerunt multiple buttons: - Customer Service - Sales et Venalicium - Product ipsum Et sic de aliis, et sic porro,. Munus, and having limited resources, quod negotium iustum suscipit necessitas. Unfortunately I can’;t JUST focus on marketing. Productum passurum, or customers wouldn’;t get their issues solved. Sed haec de se quisque potest experiri situlae et artis elit ut dolor aliquis possit emendare experientia, the one lead generation technique that could provide the highest conversions, productum progressionem emendationem aut sunt unum et simus. Quid dominus meus persequitur objecta Crus?
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Siondróm Réad lonracha. SOS. Cibé a fhios agat é de réir ainm, nó trí aon fhoirm eile, if you’;re an entrepreneur, there’;s a good chance you’;ve suffered from it at some point or another. An gist sé seo: Gabhálacha smaoineamh nua do shamhlaíocht agus aire, a fhaigheann distracted tú as an pictiúr níos mó. Théann tú amach ar tadhlaithe ionad bheith dírithe ar an sprioc. Is minic fós na tionscadail taobh críochnaithe agus gan ach a chur amach as an pictiúr níos mó. You’;re worse off on all fronts. Fuaim eolas? I can cite several instances in my past where I’;ve run off chasing shiny objects, mar shampla: - Nollaig 2013 –; Chinn mé nach a thógáil amháin ach 5 láithreáin nideoige ag an am céanna, in ainneoin riamh tar ceann a tógadh roimh agus tar éis aon chóras fíor i bhfeidhm. Rinne One ndáiríre airgead a dhéanamh, the one that I spent the bulk of my effort on and new from the start had the most potential –; an ceann eile 4 den chuid is mó shuigh díreach ann ag céimeanna éagsúla forbartha. - February 2014 –; While attempting to build an authority site, my partners and I temporarily dropped what we were doing to join in on the TeeSpring craze (díol léinte T ar líne) ar feadh míosa. Dá thionscadal Theip agus déanta aon airgead. - Deireadh Fómhair 2014 –; Mo chailín imigh as a fócas obair ar a bhlag bia a allmhairiú pónairí coimhthíocha ó Cholóim isteach sa Stát Aontaithe, beagán cúnamh dom. Chuaigh an tionscadal sin áit mar gheall ar easpa fócais. A ainm a lua. Nuair a fhéachaim siar ar chor ar na himeachtaí, tá comhsheasmhacht duine a fheiceáil go bhfuil cead SOS a creep isteach i mo shaol fiontraíochta. When I wasn’;t working on a big enough project, Chinn mé a fhorlíonadh trí níos mó a dhéanamh. Nó fiú níos mó i gceart, when I didn’;t see the project for how big it could be, Chinn mé do dhaoine eile a dhéanamh. Funnily go leor, I don’;t think I know an entrepreneur who hasn’;t at one point suffered from SOS, and I don’;t think I’;ve ever listened to an entrepreneur who didn’;t say focus was the key. The message seems clear –; Tá níos lú mó. So now that I’;ve cut my projects down to the bare minimum, with the primary focus being NinjaOutreach, I’;m completely free of SOS –; ceart? Ní gá. The more I work on NinjaOutreach, an níos mó a dtosaíonn mé a fheiceáil SOS mar choincheap níos mó. It’;s not simply deviating from one project to chase shiny objects, ach aon imeacht ón sprioc bunscoile. Mar shampla, when I think about the marketing and lead generation strategy for our business, Is é mo claonadh a druma suas an oiread modhanna is féidir liom, mar shampla: - Ríomhphost a sheoladh chuig Fuar - Glaoch Fuar - Aoi Postála - Meáin Sóisialta - Margaíocht Ábhar / Blagadóireacht - Tráchta Íoctha - Facebook Fógraí - Google Adsense - Twitter Fógraí - srl Agus chun iarracht iad go léir ag an am céanna a fheiceáil agus a chur ar fáil torthaí. And while it’;s one thing if a system can be put into place that’;s more or less completely outsourced, an chuid is mó den am seo a mar thoradh ar na torthaí níos boichte go léir ar fud. Cén fáth? The short answer is because we underestimate how complex these methods truly are. Go deimhin, most of them at first don’;t provide any results let alone a positive ROI on our money OR time. It’;s only until they’;ve been carefully refined and optimized that we start to see them for what they are. Mar shampla, a chur ríomhphost a sheoladh fuar. Simplí, ceart? Is féidir leat a sheoladh amach 100 ríomhphoist, agus, if you’;re lucky, roinnt ús a ghiniúint, más rud é nach, am chun bogadh ar aghaidh! Ach fiú ríomhphost a sheoladh fuar, chomh simplí fuaimeanna sé, Tá a castachtaí gan a bheith fágtha ar lár: - Cad iad na personalizations atá éifeachtach agus conas is féidir liom a personalize fearr ar na ríomhphoist? - A chur ar fáil línte Cad faoi réir na rátaí is fearr ar oscailt? - Cad iad na téacsanna comhlacht Táirgeann na freagraí is fearr / conversions? - Cad iad na fo-thacair de mo mhargadh an sprioc go bhfuil an chuid is mó dócha go freagra? - Cad iad na huirlisí is féidir liom a úsáid chun cur leis an éifeachtúlacht agus éifeachtúlacht mo ríomhphost a sheoladh fuar? - Conas is féidir é sin a iompú ar deireadh thiar isteach i próiseas atá le outsourced nó a láimh amach chun fostaí eile? These questions are all several layers deep and we never get to them when we’;re busy focusing on other lead generation tactics. Agus tá, a dhéanann sé a dhéanamh difríocht mhór. Mar shampla, sa chás-staidéar seo le feiceáil ar Cuideachta Fast, Shane Snow, údar an SmartCuts, Fuair na torthaí seo a leanas faoi línte ábhair: - “;Quick Question”;-66.7% Freagraí iomlán - “;15 Second Question for Research on Annoying Emails”;-33.3% Freagraí iomlán Ina theannta sin, scoilt tástáil línte ábhair éagsúla agus teachtaireachtaí comhlacht tested by YesWare’;s sales team yielded a reply rate spread of almost 20% (an á is airde 52%). But this isn’;t just about split testing. Go deimhin, Déanann tástáil scoilt ciall amháin má tá tú ag déanamh rud éigin i gcainníochtaí móra go leor chun torthaí suntasach go staitistiúil. Tá sé seo mar gheall ar doimhneacht, Ní leithead, being the key. Mar úinéir an ghnó, ní mór dúinn claonadh chun a chaitheamh hataí il: - Seirbhís do Chustaiméirí - Margaíocht agus Díolacháin - Forbairt Táirgí Agus mar sin de agus mar sin de. An ról, and having limited resources, gá go. Unfortunately I can’;t JUST focus on marketing. Ba mhaith leis an táirge thíos, or customers wouldn’;t get their issues solved. Ach is féidir liom iarracht a dhéanamh buicéad gach ceann amach na amach óna chéile agus díriú ar an tactic seirbhís do chustaiméirí amháin is féidir feabhas a chur ar a gcuid taithí, the one lead generation technique that could provide the highest conversions, agus an gné amháin nó feabhsú táirge ba chóir dúinn a bheith ag forbairt. Cad iad na Cuspóirí lonracha atá tú ag chasing?