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Lisa Vossler Smith and her husband Phillip K. Smith III Lisa Vossler Smith is the Executive Director of Modernism Week and is passionate about promoting cultural tourism and the rich heritage of the Palm Springs desert region. Lisa attended Indio High School and grew up in La Quinta where she began her early career training at La Quinta Hotel under the leadership of her mother, Judy Vossler. After graduating from the University of California, Irvine, Lisa pursued a career path in special event management, which eventually led to her employment at the Palm Springs Art Museum where she was most recently the Senior Director of Administration & Operations. Lisa and her husband, the artist Phillip K. Smith III, are both from the Coachella Valley and are proud to have established their business and family life in the desert. Kate Buckley: Lisa, we first met through at a mutual friend’s dinner party years ago when you were working with the Palm Springs Art Museum. I was thrilled to learn of your appointment to Executive Director of Modernism Week—congratulations! How did you make that leap? Lisa Vossler Smith: I was hired in April of last year…after nearly eight years of expanding upon my management and non-profit training at the museum. I have been involved with Modernism Week since it began in 2006 and it was a very natural career progression for me. KB: I was lucky enough to attend a few days of this year’s Modernism Week—what a fantastic experience! How big was this year’s event? LVS: This was our biggest year to date and we are thrilled that our early estimates indicate that attendance and sales increased in 2014. We had 187 events over an 11-day period, with nearly 60 more events than last year. We had a fantastic 11 days of Modernism Week filled with exciting events, sold out tours and programs and attendance figures exceeding our expectations. KB: Modernism Week will celebrate its 10th anniversary next year. During the past decade, Modernism Week has expanded from a weekend to a week to 11 days all-in. Are there further plans for expansion? Lisa Vossler Smith with Trina Turk and Chris Mobley, Modernism Week Chairman LVS: Yes, the growth of Modernism Week is very encouraging as plans are already underway for our 10th Anniversary celebration in February 2015. We look forward to strategically expanding our schedule to make it possible for more residents and visitors to participate in Modernism Week activities. We are also looking at ways to develop more programs, tours and events throughout the year in addition to our signature February festival and the Fall Season Kick-Off over the Columbus holiday weekend in October. KB: And based on the solidly non-scientific sampling of my interactions with Modernism Week attendees, it seems you’re attracting a global clientele. Is this accurate? LVS: Yes, we have visitors from China, Europe, Australia, and 60% of our international visitors came from Canada. Our largest participation comes from California, Washington and Oregon, but this year we saw big numbers from New York, Chicago and Texas due to the tough winter weather in other parts of the country…and perfect 80-degree weather in Palm Springs. KB: I understand you recently partnered with Goldenvoice (the promoters of Coachella and Stagecoach). Can you tell me more about this partnership? What does this mean for the future of Modernism Week? LVS: Our collaboration with Goldenvoice will provide additional support to Modernism Week over the next several years through sponsorships, national and international marketing campaigns, event logistics, ticket packages, and special event production. Modernism Week will continue to operate as a 501 (c)(3) non-profit, charitable organization, providing scholarships to students pursuing college educations in the fields of architecture and design and awarding grants to local and state preservation organizations for their efforts to preserve modernist architecture throughout California. These organizations also include the smaller neighborhood HOAs that financially benefit from Modernism Week home tour ticket sales. KB: Where do you see Palm Springs and Modernism culture in the next 5-10 years? Lisa Vossler Smith with her mother, Judy Vossler, and Jack FitzGerald LVS: The Palm Springs region is currently experiencing tremendous growth and popularity that will help Modernism Week expand its audience and programs over the next several years. It is exciting to think that Modernism Week may be able to develop year-round activities and expose a new generation to the rich architectural heritage of the Palm Springs area. Ultimately, this growth contributes to the local economy in a major way as Modernism Week attendees stay in hotels, dine and shop, and hopefully return and buy homes in the area. We plan to continue the momentum and reach further into the east valley with programs and events for the entire community. KB: What do you love most about Palm Springs? LVS: There is so much to love about Palm Springs, especially since I am a “hometown girl.” A few of my favorite things include: iconic midcentury modern architecture, pool parties, desert sunsets, shopping on Palm Canyon Drive, date shakes, El Paseo art galleries, Palme d’Or theater, and the Coachella Valley Music and Arts Festival!
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Lisa Vossler Smith agus a fear céile Phillip K. Smith III Tá Lisa Vossler Smith Stiúrthóir Feidhmiúcháin Seachtain Modernism agus is paiseanta faoin a chur chun cinn na turasóireachta cultúrtha agus oidhreacht shaibhir an réigiúin Desert Palm Springs. D'fhreastail Lisa INDIO High School agus d'fhás suas i La Quinta thosaigh sí a oiliúint gairme luath ag La Quinta Óstán faoi cheannaireacht a máthair, Judy Vossler. Tar éis dó céim ó Ollscoil California, Irvine, Lisa shaothrú cosán gairme i mbainistíocht ócáid speisialta, a spreag deireadh thiar ar a fostaíocht ag an Springs Palm Art Museum áit a raibh sí an chuid is mó le déanaí an Stiúrthóir Sinsearach Riaracháin & Oibríochtaí. Lisa agus a fear céile, an t-ealaíontóir Phillip K. Smith III, tá an dá ón Ghleann Coachella agus go bhfuil siad bródúil as a bheith ar bun a gcuid gnó agus saol an teaghlaigh sa bhfásach. Kate Buckley: Lisa, bhuail muid an chéad trí ag cara frithpháirteach ar na blianta páirtí dinnéar ó shin nuair a bhí tú ag obair leis an Músaem Ealaíne Palm Springs. Bhí mé thrilled a fhoghlaim ar do choinne le Stiúrthóir Feidhmiúcháin Modernism Seachtain-comhghairdeas! Conas a rinne tú a dhéanamh go léim? Lisa Vossler Smith: Bhí fostaíodh mé i mí Aibreáin na bliana seo caite ... tar éis beagnach ocht mbliana a leathnú ar mo oiliúint bhainistíochta agus neamh-bhrabúis ag an músaem. Tá baint agam le Seachtain Modernism ó thosaigh sé i 2006 agus bhí sé ina cinn gairme an-nádúrtha go dtí mé. KB: Bhí mé ádh leor chun freastal ar feadh cúpla lá na bliana seo Seachtain-cad Modernism taithí iontach! Cé chomh mór ba imeacht na bliana seo? LVS: Ba é seo ár bhliain mó go dtí seo agus tá muid sásta go léiríonn ár meastacháin luatha gur tháinig méadú tinreamh agus díolacháin i 2014. Bhí 187 imeachtaí thar thréimhse 11-lá, le himeachtaí beagnach 60 níos mó ná an bhliain seo caite. Bhí orainn iontach 11 lá Sheachtain Modernism líonadh le himeachtaí spreagúil, díolta amach turais agus cláir agus figiúirí tinrimh mó ná ár n-ionchais. KB: Beidh Seachtain Modernism ceiliúradh cothrom a 10 an bhliain seo chugainn. I rith na deich mbliana anuas, tá Seachtain Modernism leathnú ó deireadh seachtaine go seachtain go 11 lá uile-i. An bhfuil pleananna breise le haghaidh leathnú? Lisa Vossler Smith le Trina Toirc agus Chris Mobley, Seachtain Modernism Cathaoirleach LVS: Is ea, is é an fás Seachtain Modernism an-spreagúil mar a tá pleananna ar bun cheana féin le haghaidh ár n-10 ceiliúradh Comóradh ú i mí Feabhra 2015. Táimid ag tnúth le leathnú go straitéiseach ar ár sceideal a dhéanamh agus is féidir é a ar feadh níos mó cónaitheoirí agus cuairteoirí a bheith rannpháirteach i ngníomhaíochtaí na Seachtaine Modernism . Táimid ag féachaint ar bhealaí chun níos mó a cláir, turais agus imeachtaí a fhorbairt ar fud na bliana i dteannta lenár shíniú féile Feabhra agus an Séasúr Fall Ciceáil Lasmuigh thar an deireadh seachtaine saoire Columbus i mí Dheireadh Fómhair. KB: Agus atá bunaithe ar an sampláil solidly neamh-eolaíochta de mo idirghníomhaíochtaí le lucht freastail Seachtain Modernism, is cosúil go bhfuil tú ag a mhealladh clientele domhanda. An é seo cruinn? LVS: Tá, ní mór dúinn cuairteoirí ón tSín, san Eoraip, san Astráil, agus tháinig 60% de na cuairteoirí idirnáisiúnta ó Cheanada. Tagann ár rannpháirtíocht is mó ó California, Washington agus Oregon, ach i mbliana chonaic muid líon mór as Nua-Eabhrac, Chicago agus Texas gheall ar an aimsir diana gheimhridh i gcodanna eile den tír ... agus foirfe aimsir 80-céim i Palm Springs. KB: Tuigim gcomhpháirtíocht tú le déanaí leis Goldenvoice (tionscnóirí Coachella agus Stagecoach). An féidir leat insint dom níos mó faoi chomhpháirtíocht seo? Cad a chiallaíonn sé seo do thodhchaí Seachtain Modernism? LVS: Beidh ár gcomhoibriú le Goldenvoice tacaíocht bhreise a sholáthar do Seachtain Modernism thar na blianta atá romhainn trí urraíochtaí, feachtais margaíochta náisiúnta agus idirnáisiúnta, imeacht loighistic, pacáistí ticéad, agus táirgeadh ócáid speisialta. Beidh Seachtain Modernism ar aghaidh ag feidhmiú mar 501 (c) (3) neamh-bhrabúis, eagraíocht charthanúil, scoláireachtaí ar fáil do mhic léinn i mbun educations coláiste i réimsí an ailtireacht agus dearadh agus deontais d'eagraíochtaí chaomhnú áitiúla agus stáit a bhronnadh le haghaidh a n-iarrachtaí a chaomhnú ailtireacht modernist fud California. Áirítear ar na heagraíochtaí sin freisin na HOAs comharsanachta lú tairbhe airgeadais de ó dhíolacháin Seachtain Modernism ticéad turas abhaile. KB: Cá bhfuil tú a fheiceáil Palm Springs agus cultúr Modernism sna 5-10 bliana amach romhainn? Lisa Vossler Smith lena máthair, Judy Vossler, agus Jack Mac Gearailt LVS: Tá an réigiún Palm Springs ag fulaingt faoi láthair le fás ollmhór agus tóir a chabhróidh Seachtain Modernism leathnú a lucht éisteachta agus cláir thar na blianta atá romhainn. Tá sé spreagúil chun smaoineamh gur féidir Seachtain Modernism a bheith in ann gníomhaíochtaí ar feadh na bliana a fhorbairt agus a nochtadh do ghlúin nua le hoidhreacht shaibhir ailtireachta an cheantair Palm Springs. I ndeireadh na dála, cuireann an fás ar an ngeilleagar áitiúil ar bhealach mór mar lucht freastail Seachtain Modernism fanacht in óstáin, dine agus siopa, agus tá súil againn ar ais agus tithe a cheannach sa cheantar. Tá sé beartaithe againn leanúint ar aghaidh leis an móiminteam agus teacht ar a thuilleadh isteach sa ghleann thoir le cláir agus imeachtaí don phobal ar fad. KB: Cad a dhéanann tú grá an chuid is mó mar gheall ar Palm Springs? LVS: Tá an oiread sin grá faoi Palm Springs, go háirithe ós rud é mé "cailín bhaile dúchais." Tá roinnt de mo rudaí is fearr leat tá: midcentury íocónach ailtireacht nua-aimseartha, páirtithe linn snámha, sunsets Desert, siopadóireacht ar Palm Canyon Drive, dáta shakes, el Paseo dánlanna, Palme d'Nó amharclann, agus an Ceol agus Féile Ealaíon Coachella Valley!