https___adinsight.ru_ga_kak-pridumat-nezabyivaemyiy-slogan__1.xml
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The company's slogan - short and succinct phrase, consisting of five words or less, that represents a brand or product in compact form, reflecting the essence of the activity, or transferring the basic idea. A really good slogan is easy-to-understand, catchy and instantly causes certain emotions, which are associated with the brand. Corporate slogan - a key element of corporate identity, which, along with the logo and other visual / text objects is a powerful marketing tool to attract the attention of your target audience to one or more aspects of the brand or product produced them. The slogan used to create a viral effect among potential buyers when relaying advertising and is an integral component of the advertising campaign Tips on creating a catchy slogan When you create a corporate slogan necessary knowledge in the field of marketing, psychology, sociology, linguistics, another mandatory "component" is a creative streak. - logo Yes, it is with the logo should start creating a slogan. The key to effective brand promotion - coordinated work of these two key elements of identity. Their development is best carried out synchronously in the same time, so that they become inseparable parts of a whole, while complementing each other organically. - Do not try to speed up the process It should be adjusted on the, that the formulation of a slogan, fully reflects the essence of the company or its product, and meet all the requirements (pithiness, simplicity, easy to remember) It takes time. The process itself consists of 3 stages: - the selection among the whole mass of information about the company to its most important aspects; - "brainstorm", the result will be to sketch a lot of "raw" ideas; - discussion of the options from the resulting list, amendments and adjustments. - Simplicity One of the key indicators of a successful slogan really acts ability audience, on which it was designed, instantly understand. therefore, seeking to reflect the slogan of the features and strengths of the brand / product, we must not forget about the brevity, – after the fact, to produce the desired impression on potential buyers, available to have only a few seconds. - slogan should not exceed one sentence; - Favor simple words, easily perceived by the ear; - if the capacity of a compound word is so great, that it can replace the equivalent of a couple of sentences - a lucky find! - Humor - the best seasoning Perfect, if the wording of the slogan will be able to add humor. But, love togo, that he turned gay, it is not necessary to sacrifice the structure. That is ridiculous and clumsy worse, than without humor, but simple, clear and well-structured. - Brand integrity - the key to consumer confidence certainly, when creating a slogan it would be desirable to tell about the unprecedented quality of our products or services. However, it should follow the "golden mean" and not to use the hackneyed words such as "No1", "the best", "As anyone" and the like. At first, it's a cliche, which are perceived by consumers, as standard procedure and boring phrases. Secondly, even if it is the absolute truth, reinforce such "loud" statement of facts is not so simple. In this way, you must strive to, to voice in the strongest slogan promoted quality brand, but it does not show excessive self-confidence and not to engage in self-praise, – it will cause only negative emotions and anger. - Focus on development and good results Effective marketing ploy would be the company's statement about his commitment, continued growth and dedication to its customers. People like to be consumers of the goods or services of strong and reliable firms, whose work commands respect and admiration. - Versatility As the slogan created for the purpose of transmitting information directly to the target audience, you must correctly characterize it, before coming up with a slogan. After all, if the brand or the product is planned to advance beyond its region, or even more countries, it must be so, to move easily into a couple of the most used languages in the world, and still maintain its promise. - What is the "highlight"? It is very important moment in the process of creating a corporate slogan, advocates understanding of what is specifically expressed in the uniqueness of the offer of the company. It could be anything: the uniqueness of the product, exceptional ease of service, shipping method, unprecedented offer for a certain segment of the population… - Rhyme and rhythm As I mentioned above, slogan should be fast and easy to remember. To hear him on the radio / TV or reading on the logo, consumer immediately learned the advertising phrase, must, so it was a rhyme and rhythm, best of all - if he is also a music and. Marketing research proved, that the slogans in the song as remembered target audience much faster, than text without music. Finally It is difficult to overestimate the importance of well established corporate slogan, after one short phrase translates a certain energy and, in the same time, It creates the most important – first impression. Naturally, than it is stronger - the more successful advertising campaign will take place in the whole. Tagline, compiled by all the rules, and meets the basic criteria - Tool, It has great marketing and creative value! The cost of the layout design, concept, sketch in St. Petersburg and Moscow. Creating a project in St. Petersburg. price: from 20 000p. time: from 7 days
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Na cuideachta mana - frása gearr agus gonta, a mbeidh cúig focal nó níos lú, a dhéanann ionadaíocht branda nó táirge i bhfoirm dhlúth, rud a léiríonn an croílár na gníomhaíochta, nó a aistriú an smaoineamh bunúsach. Tá mana gur maith atá éasca le tuiscint a fháil ar, catchy agus toirt is cúis mothúcháin áirithe, atá bainteach leis an branda. Corporate mana - mar phríomhghné de fhéiniúlacht chorparáideach, a bhfuil, chomh maith leis an lógó agus rudaí / amhairc téacs eile uirlis margaíochta cumhachtach a chur faoi bhráid an spriocghrúpa a mhealladh chuig gné amháin nó níos mó de na branda nó táirge a tháirgtear iad. An mana a úsáidtear a chruthú i bhfeidhm viral i measc na ceannaitheoirí ionchasacha nuair leaschraoladh fhógraíocht agus is cuid lárnach den fheachtas fógraíochta Leideanna ar a chruthú mana catchy Nuair a chruthú duit mana corparáideach eolas is gá i réimse na margaíochta, síceolaíocht, socheolaíocht, teangeolaíocht, Is ceann eile éigeantach "comhpháirt" streak cruthaitheach. - Lógó go, is leis an lógó ba chóir tús a chruthú mana. An eochair do chur chun cinn branda éifeachtach - obair chomhordaithe an dá phríomhghné céannachta. Tá a fhorbairt i gcrích is fearr amach synchronously san am céanna, ionas go mbeidh siad codanna doscartha de ina n-iomláine, agus a chomhlánú gach orgánacha eile. - Ná déan iarracht chun dlús a chur leis an bpróiseas Ba chóir é a choigeartú ar an, go cheapadh mana, léiríonn go hiomlán an croílár na cuideachta nó a táirge, agus freastal ar na riachtanais (pithiness, maolú, éasca le cuimhneamh) Tógann sé am. Is éard atá sa próiseas féin de 3 céimeanna: - roghnú i measc an mhais iomlán na faisnéise faoi na cuideachta lena gnéithe is tábhachtaí; - "Ransú Smaointe", an toradh a bheidh a sceitseáil a lán de smaointe "amh"; - plé ar na roghanna ón liosta mar thoradh, leasuithe agus coigeartuithe. - maolú Ceann de na príomhtháscairí mana rathúil hachtanna i ndáiríre lucht féachana cumais, ar a dearadh é, láithreach a thuiscint. dá bhrí sin,, ag iarraidh a léiriú mana na gnéithe agus láidreachtaí an branda / táirge, Ní mór dúinn dearmad a dhéanamh ar an brevity, – i ndiaidh an ghnímh, a thabhairt ar aird ar an tuiscint atá ag teastáil ar cheannaitheoirí ionchasacha, ar fáil a bheith acu ach cúpla soicind. Mar sin: - Níor chóir mana bheith níos mó ná abairt amháin; - Bhfabhar focail simplí, go héasca a bhraitheann an chluas; - má tá an cumas focal cumaisc chomh mór, gur féidir é in ionad comhionann cúpla abairt - iontach a aimsiú ádh! - Humor - an seasoning is fearr hidéalach, má tá an fhoclaíocht an mana a bheith in ann greann a chur leis. ach, Bord, gur chas sé aerach, nach bhfuil sé riachtanach a sacrifice an struchtúr. Is é sin ridiculous agus clumsy níos measa, ná gan greann, ach simplí, soiléir agus dea-struchtúrtha. - Brand sláine - an eochair do mhuinín na dtomhaltóirí cinnte, nuair a chruthú mana, bheadh sé inmhianaithe a insint faoi chaighdeán gan fasach ar ár dtáirgí nó seirbhísí. Mar sin féin, tá sé anseo chun cloí leis an "ciallóidh órga" agus gan úsáid a bhaint na focail hackneyed nós "No1", "An chuid is fearr", "Mar aon duine" agus a leithéidí. An gcéad dul síos, tá sé ina cliche, a fheictear ag tomhaltóirí, mar nós imeachta caighdeánach agus frásaí leadránach. An dara dul síos, fiú má tá sé an fhírinne iomlán, neartú ar nós "os ard" Níl an ráiteas ar na fíorais sin simplí. dá bhrí sin, ní mór duit iarracht a, le guth sa mana chun cinn branda cáilíochta láidre, ach ní chuireann sé a thaispeáint iomarcach féin-mhuinín agus ní i féin-moladh a bheith páirteach, – beidh sé faoi deara ach mothúcháin diúltacha agus fearg. - Fócas ar fhorbairt agus torthaí maithe Bheadh ploy margaíochta éifeachtach a ráiteas na cuideachta mar gheall ar a thiomantas, fás leanúnach agus tiomantas dá chustaiméirí. Daoine buíochas a bheith do thomhaltóirí na n-earraí nó na seirbhísí de ghnólachtaí láidir agus iontaofa, gcuid orduithe oibre meas agus admiration. - solúbthacht Mar an mana chruthú d'fhonn faisnéis a tharchur go díreach chuig an spriocghrúpa, ní mór duit characterize i gceart é, roimh theacht suas le mana. Tar éis an tsaoil,, má tá an branda nó an táirge atá beartaithe a chur chun cinn thar a réigiún, nó fiú níos mó tíortha, caithfidh sé a bheith amhlaidh, chun bogadh go héasca i cúpla na teangacha is mó a úsáidtear ar fud an domhain, agus fós a choimeád ar bun a gheallúint. - Cad é an "aird a tharraingt"? Tá sé an láthair an-tábhachtach sa phróiseas ina gcruthaítear mana corparáideach, abhcóidí a thuiscint ar a bhfuil in iúl go sonrach i uathúlacht na tairisceana de chuid na cuideachta. D'fhéadfadh sé a bheith rud ar bith: an uathúlacht an táirge, éasca eisceachtúil seirbhíse, modh loingseoireachta, thairiscint gan fasach do teascán áirithe den daonra… - Rím agus rithim Mar a luaigh mé thuas, Ba chóir go mbeadh mana a bheith go tapa agus éasca le cuimhneamh. Chun éisteacht leis ar an raidió / teilifís nó a léamh ar an lógó, tomhaltóirí d'fhoghlaim láithreach an frása fógraíochta, Ní mór, mar sin bhí sé ina rím agus rithim, is fearr ar fad - má tá sé chomh maith ceol agus. gcruthófar Taighde Margaíochta, go bhfuil na slogans san amhrán mar spriocghrúpa cuimhne i bhfad níos tapúla, ná téacs gan ceol. Mar fhocal scoir Tá sé deacair a rómheastachán ar an tábhacht a bhaineann le mana corparáideach dea-bhunaithe, tar éis aistríonn frása gearr amháin fuinnimh áirithe agus, ag an am céanna, Cruthaíonn sé an ceann is tábhachtaí – chéad tuiscint. go nádúrtha, ná mar atá sé níos láidre - beidh an feachtas fógraíochta níos rathúla ar siúl san iomlán ná. mana, arna dtiomsú ag na rialacha, agus a chomhlíonann na critéir bhunúsacha - Tool, Tá sé margaíochta mór agus luach cruthaitheach! An costas ar an dearadh leagan amach, coincheap, sceitse i St Petersburg agus Moscó. Ag cruthú tionscadal i St Petersburg. praghas: ó 20 000p. am: ó 7 laethanta Samplaí dár gcuid oibre: ainmniú | cruthaitheach | brendbuk