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Your Business and Irish How using Irish can bring long term benefits to your business 5 min Read Time Promote your business with Irish Why? Organisations using Irish online WHO? Share This Article: Table of Contents Your business and irish It can be difficult for small/medium businesses to find time to engage with their customers online: between running your actual business, managing orders, updating your stock, social media can sometimes be an afterthought. Helping businesses plug this gap is what we do best, we love to support small businesses bring their products to a wider audience though innovative and engaging content. But why Irish? We’re a company who champion the use of Irish sake because of it’s historical and cultural importance. We’re very proud of our ability to offer all our services billingually and we always encourage brands who want to take the use of Irish seriously, to make sure they do it right. But we’re also aware that while a lot of businesses would like to feature more Irish in their promotional content, they don’t have the resources/skills/time to produce the content, and the normal resevoirs of stock images/animations focus almost exclusively on an English speaking audience. (If you want a few more options for promotional content with Irish, check out this free download of 4k Facebook ads templates) While using Irish in your online marketing may involve more effort, the time to do it is now. With shipping costs sky rocketing and the era of personalised marketing coming to an abrupt end retailers are going to have to become better and more versatile at forging them deep connections with their customers. Acquisition costs (which is the cost of aquiring new customers compared to maintaining your current customers) are at their highest rates and brands need to start fostering long-term relationships with their customers. As more brands transition to online, it’s becoming harder and harder to be found by new customers. Differentiation is the future for brands, what you are not about can sometimes be more important than what you are about. The brands that speak to everyone speak to no one. How do you differentiaite your brand?: - What your brand stands for (guiding principals/philosophy) - How your product is made (made locally, sustainably etc) - Or, how you engage with your consumers (what language you speak) Using Irish can cover all 3 aspects of differentiation above (principals, locality, communication) Untapped resource A recent by tweet by @Bac_leGaeilge (a group set up to help promote the use of Irish with dublin businesses) showed the staggering amount of Irish speakers outside of the education system who reside in Dublin alone. Nowadays, a purchase is not just done out of a desire for a particular product. A purchase carries with it the weight of approval of and represents the customers values and shared belief between them and the brand. Customers are even willing to pay more for a product if it adequately alines with their values. Considering the World-wide Irish diaspora, using even a ‘Cúpla focal’ in your branding or online interactions with customers can have a huge impact and create a strong impression of your brand in the minds of potential customers. Strong brands draw more organic acquisition, retain more customers, and can raise prices.
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Do Ghnó le Gaeilge Cad iad na buntaistí leis an Ghaeilge a úsáid le do ghnó? 5 nóim am Cuir do ghnó chun tosaigh le Gaeilge Cén Fáth Gnó le Gaeilge Roinn an t-alt seo: Clár Do ghnó le Gaeilge Thig leis a bheith deacair, más gnó beag atá agat, an t-am a aimsiú idirghníomhach a dhéanamh le do chustaiméirí ar line: idir do ghnó a reáchtáil, na horduithe a bhainistiú agus iniúchadh a dhéanamh, go minic ní bhíonn na meáin shóisialta mar thosaíocht. An bua is mó atá againn ná cuidiú le gnólachtaí an bearna seo a líonadh – is breá linn tacú le gnólachtaí beaga lena dtairgí a chur faoi bhráid dream níos leithne lenár n-ábhar margaíochta nuálach. Cén fáth an Ghaeilge? Is comhlacht muid a thacaíonn go mór leis an Ghaeilge mar gheall ar a tábhacht cultúrtha agus stairiúla. Tá muid bródúil mar gheall ar an ábaltacht atá againn gach ceann dár seirbhisí a chur ar fail trí Ghaeilge agus molann muid le gach gnó atá dairíre faoin Ghaeilge an dóigh cheart chun sin a dhéanamh.. Tuigeann muid chomh maith go bhfuil neart gnó ann ar mhaith leo níos mó Gaeilge a úsáid ina n-ábhar fógraíochta, ach nach bhfuil na hacmhainní/scileanna/am acu an t-ábhar a dhéanamh iad féin ón bhun agus nach bhfuil mórán Ghaeilge le fail sna gnáth stóir stoc-íomhánna/beochán atá curtha ar fáil do lucht an Bhéarla amháin. (más mian leat réimse níos fear íomhánna fógraíochta le Gaeilge, caith súil ar na hábhair shaor seo) Cé go bhfuil níos mó oibre i gceist leis an Ghaeilge a chur le d’ábhar margaíochta ar line, seo am maith tabhairt faoi, dár linn. Tá deireadh ag teacht le ré an fhógraíocht phearsanta agus tá na táillí arda seachadtaí ag dul in olcas. Caithfidh gnólachtaí iarracht níos fear a dhéanamh a bheith solúbtha agus iad ag cothú na ceangail láidre sin lena gcustaiméirí. Sa lá atá inniu ann tá costas I bhfad níos airde le custaméir nuafaighte a fháil agus tá níos mó branda ag díriú isteach ar dáimh níos doimhne a chothú leis na custaiméirí atá acu cheanna féin. Anois go bhfuil níos mó branda ar line, tá sé ag éirí níos deacra seasamh amach ón tslua. Amach anseo, beidh ar bhranda iad féin a idirdhealú ó chomhlachtaí eile – uaireanta, tá na rudaí nach seasann tú leo mar chomhlacht chomh tábhachtach agus na rudaí a seasann tú leo. Ní chluinfidh aon duine na brandaí a dhéanann iarracht labhairt le cách. Cén dóigh a ndéanann tú idirdhealú ar do bhranda? - Cad é fealsúnacht do bhranda? - Cén dóigh a ndéantar do thairge (go háitiúil m.sh)? - Cén dóigh a meallann tú do chustaiméirí (cén teanga atá in úsáid agat)? Comhlíonann an Ghaeilge an trí ghné den idirdhealú thuas. Áis nach bhfuil leas bainte aistí go fóill Sa ghiolc thíos a sheol @Bac_leGaeilge ar na mallaibh (grúpa a bhfuil sé d'aidhm acu an Ghaeilge a chur chun cinn le gnólachtaí BÁC) feicimid chomh mór le líon na Gaeilgeoirí taobh amuig den chóras oideachais i mBÁC amháin. Sa lá atá inniu ann, ní cheannaítear rud de bhrí amháin go bhfuil an custaiméir ag iarraidh an tairge sin. Iompríonn an ceannach sin beannacht an té atá ag ceannach agus is comhartha é i dtaca le luachanna an chustaiméara; na luachanna roinnte idir iad féin agus an branda. Tá custaiméirí tuillteanach níos mó a íoc más rud é go bhfuil luachanna an bhranda ag teacht lena luachanna féin. Le muintir na hÉireann scaipthe fud fad an domhain, ní bheag an tionchar a bheadh le cúpla focal fiú agus lorg láidir do bhranda a fhágail i meon an chustaiméara. Meallann brandaí láidre níos mó custaiméirí go hórganach, fanann na custaiméirí céanna agus bíonn siad ábalta níos mó airgid a mhealladh uathu.