http___www.patentsoffice.ie_ga_ip-for-business-new.aspx_1.xml
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Intellectual property (IP) is all around us. Every product or service that we use in our daily lives is usually the result of a long chain of big or small innovations, such as changes in designs, or improvements that make a product look or function the way it does today. Take the mobile telephone which has become an essential tool for any business large or small. Patent protection will have been obtained for various technical parts. Its design will likely be protected by industrial design rights. The brand name will be protected by an instantly recognisable trade mark. Advertising and promotional material as well as the instruction manual are protected by copyright. Regardless of what product an enterprise makes or what service it provides, it is likely that it is regularly using and creating a great deal of intellectual property. For example, almost every business enterprise has a trade name and may have one or more trademarks and should consider protecting them. Many will develop creative original designs. Many will have produced, or assisted in the publication, dissemination or retailing of a copyrighted work. Some may have invented or improved a product or service. IP in business planning Forward-looking entrepreneurs and enterprises face the challenge of extracting the latent value of their IP and using it effectively in their business strategy. Companies who recognise the value of their IP and dedicate time and resources to protecting and exploiting their IP assets as part of their business strategy, can increase their competitiveness in a variety of ways and in certain cases can be propelled to a leading role within a particular industry. When drafting a business plan, consider the following IP related questions: Does your business have products and services with unique features which should be protected? Can you use your IP or IP knowledge to improve the competitiveness of your business? Will market trends or advances in technology affect your business, your IP and your future IP needs? Are you possibly infringing IP owned by others and leaving your firm open to a costly legal action. Completing an IP audit questionnaire can provide an additional useful framework on which to plan a business strategy or an IP licensing strategy. A business which has recognised IP in its planning can benefit by: · creating a strong corporate identity and a valuable asset through a trade mark and branding strategy; · enhancing access to venture capital and ease access to financing for R&D, product development etc.; · enabling profitable licensing agreements to be entered into; · preventing competitors from copying your company’s products A company’s intangible assets – ranging from human capital and know-how to inventions, brands, designs and other products of its intellectual creativity and innovation are today, often more valuable than a company’s physical assets. Intellectual property can be a vital ingredient in securing the commercial success of any company wishing to stay ahead of the field in creating innovative new products, expanding market share and generating customer loyalty. It is very much in the interests of business to make best use of their intangible assets by investigating the opportunities offered by the intellectual property system. Further Information · Further useful business orientated content can be found on the webpage of the SMEs Division of the World Intellectual Property Organisation: http://www.wipo.int/sme/en/managing_ip.html · For more information about IP protection, in particular patents, designs, trade marks and copyright, please visit the relevant sections of our website. · A practical “Good Practice Guide”, which includes 10 pragmatic recommendations for a better integration of Intellectual Property in your business will help increase your awareness and knowledge of IP issues. Searching IP online The internet provides a myriad of data sources which allow the non professional user to obtain considerable information about technology, branding (trade marks) and industrial designs using free of charge search engines. Please be aware that do-it-yourself searching should not be regarded as a complete and comprehensive search. Users are advised that, business decisions should not be made on the basis of these searches alone. It is advisable to have a professional search done (using a registered patent or trade mark attorney) before taking important business decisions. IP online databases
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Tá Maoin Intleachtúil (MI) go fliúrseach thart orainn. I gcoitinne, is de thoradh sleabhra fada de nuálaíochtaí beaga agus móra, bíodh siad athruithe i ndearaí, nó feabhsaithe ar dhreach nó feidhmiú a chuireann snas ar na hearraí agus na seirbhísí a úsáideann muid sa saol laethúil inniú. Tóg mar shampla an fón póca, atá anois ina urlis riachtanach do gach gnó beag nó mór. Tá cosaint phaitinne ar na codanna éagsúla teicniúla. Is dócha go bhfuil an dearadh cosainte ag cearta dearaí tionscail. Beidh ainm an bhranda faoi chosaint ag trádmharc atá inaitheanta láithreach. Clúdóidh cóipcheart gach cineál fograíochta agus ábhar molta air chomh maith leis an lámhleabhar teagaisc. Is cuma cén t-ábhar a dheineann fiontar trádála nó cén tseirbhís a chuireann sé ar fáil, tá gach seans go bhfuil sé ag úsáid agus ag cruthú neart maoin intleachtúil . Mar shampla, tá ainm trádála ag beagnach gach fiontar gnó chomh maith le ceann nó dhó de thrádmharcanna arb’ fhiú dóibh macnamh ar a gcosaint. Cruthóidh cuid mhaith díobh dearaí éagoitinneacha agus bíonn lámh ag cuid acu ar díol, scaipeadh nó foilsiú saothar a bhfuil cóipcheart air. Tá seans maith go raibh lámh ag cuid acu ar chumadh aireagáin nó feabhsú táirge nó seirbhíse. Maoin Intleachtúil i bPleanáil Gnó Is fiú do fiontraithe forásacha agus gníomhaíochtaí gnó úsáid éifeactach a bhaint as luach a gcuid maoin intleachtúil (a bhí daomhaoin go dtí seo) ina gcuid stratéisí gnó. Tig le comhlachtaí ( a bhfuil meas acu ar luach a gcuid MI agus a dhíríonn am agus achmhainn ar a cosaint agus ar a húsáid mar chuid dá stratéis ghnó) a gcumas iomaíochta a fheabhsú i morán slite, agus i gcásanna áirithe is gaoth mhór sna seoltaí dóibh an dóigh a chuidíonn sé lena mborradh taobh istigh dena dtionscal féin. Agus plean gnó a réiteach agat, déan macnamh ar na pointí a leanas seo i dtaobh MI: An bhfuil ábhair nó seirbhísí agat le gnéithe sainiúla arb fhiú cosaint a fháil orthu? An dtig leat do chuid MI, nó an t-eolas bainteach léi, a úsáid chun iomaíocht do ghnó a fheabhsú? An mbeidh éifeacht ar chlaonadh an mhargaidh nó feabhsaithe teicneolaíochta ar do ghnó, do MI nó an gá a bhéas leo feasta? An bhfuil seans go bhfuil tú ag sárú MI de chuid daoine eile agus ag fágáil cliathán oscailte roimh fogha costasach dlíthiúil uathu. Má chríochnaíonn tú an ceistneoir ar MI tabharfaidh sé creatlach úsáideach duit ar a dtig leat straitéis gnó a chumadh no fiú straitéis ceadúnais MI a chur ar bun le haghaid do chuid cliantaí . Nuair a chuireann gnó meas ar MI agus pleanáil á réiteach aige, téann sé chun a leasa sna réimsí seo a leanas:- - Cothaíonn sé aitheantas láidir corpráideach chomh maith le somhaoin luachmhar sa stratéis trádmharcach agus brandach - Bíonn teacht níos éasca aige ar chaipiteal-chun-fiontair chomh maith le soláthrú airgid chun taighde & forbairt, feabhsú táirge srl. - Cuireann sé deis dóibh córais rathúla ceadúnais a bhunú - Tig leo bac a chur ar an iomaíocht cóip a dhéanamh ar a gcuid táirgí. Sa lá atá inniú ann is minic a bhíonn luach níos mó ar shócmhainní doláimhsithe an chomhlachta – siad sin an fhoireann fhéin, saineolas ar aireagáin, brandaí, dearaí, agus torthaí eile a chuid cruthaíocht intleachtúil agus a nuálaíocht - ná ar a shócmmhainní fisiciúla. Tig le maoin intleachúil ról riachtanach a imirt i rath trádálach de chuid comhlacht ar bith a bhfuil dúil ann borradh sa mhargadh trí bheith chun tosaigh le táirgí úra nuálacha, agus trí dhílseacht coistiméirí a chothú. Is chun leas an chomhlachta a théann an tairbhe a bhaineann sé as a chuid sócmhainní doláimhsithe nuair a thapaíonn sé na deiseanna atá ar fáil sa Chóras Maoin Intleachtúil. Tuilleadh Eolais Tá béim ghnó ar an ábhar ar an leathanach bainteach leis an rannóg SME de chuid an World Intellectual Property Organisation http://www.wipo.int/sme/en/managing_ip.html Má tá tuilleadh eolais uait is dtaobh cosaint MI, paitinní, dearaí, trádmharcanna agus cóipcheart, tig leat amharc ar ár suíomh idirlín Cuirfidh “an tEolaí dea-Chleachtaidh” (ina bhfuil 10 moladh soiléire ar conas MI a shníomhadh isteacht sa ghnó) led’ eolas agus fios ar chúrsaí MI Ag cuardú MI ar-líne Tá neart foinsí eolais ar fáil don phobal ar an Idirlíon saor in aisce ar na hinnill cuardaigh i dtaobh teicneolaíocht, brandáil ( trádmharcanna), agus dearaí tionscail. Ar ndóigh ní cuardach iomlán a bhéadh ina leithéid agus is fearr nach orthu siúd amháin a deanfaí cinnte gnó. Tá sé molta, sula ndéanfar cinnte tábhachta gnó, go ndeanfaí teagbháil le aturnae paitinní nó trádmharcanna a dhéanfadh cuardach proifisiúnta duit. Taiscí Sonraí MI ar-líne