http___www.udaras.ie_nuacht_branda-nua-do-ghaeltachtai-na-heireann-forbartha-ag-udaras-na-gaeltachta__1.xml
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Press Releases A new brand ‘Gaeltacht na hÉireann’ (Ireland’s Gaeltacht) has been developed by Údarás na Gaeltachta for the promotion of Ireland’s Gaeltacht areas and the excellence of their products worldwide under one inclusive brand. ‘Gaeltacht na hÉireann’ will act as a stamp of approval for everything that originates in the Gaeltacht and will be a visual representation of the vibrancy, enterprise, cultural richness, provenance and unique language of the Gaeltacht regions. Údarás na Gaeltachta Chairperson, Anna Ní Ghallachair, launched the brand today (24 September 2018) at an event in Na Forbacha in County Galway alongside clientcompanies from all Gaeltacht counties – Donegal, Mayo, Galway, Kerry, Cork, Waterford and Meath. Amongst the companies supporting the launch were Folláin Teo., Táirgí Cáise Buabhall Mhaigh Chromtha Teo. (Macroom Buffalo Cheese), Nemeton, Criostal na Rinne agus Potadóireacht na Caolóige (Louis Mulcahy), Marine Harvest, Irish Seaspray, Randox Teo as well as other Gaeltacht companies and organisations. Ireland’s Gaeltacht is a vibrant and creative region unique in its language, history, culture, people and landscape. It is an attractive place in which to live, work, locate a business or to visit. The Gaeltacht na hÉireann brand values reflect what this distinctive region represents. Culture The brand will be a resource to promote the Gaeltacht and all aspects of Gaeltacht life to assist with the strengthening of the Gaeltacht community and the Irish Language. The ‘Gaeltacht na hÉireann’ brand was developed so as to maximise the benefit of the natural features of the Gaeltacht and to realise the region’s best possible potential in terms of the development of resources and employment and to attract mobile investment. The Gaeltacht na hÉireann logo is a visual emblem and an agreed identity which will assist those located in the region to tell their own story and to develop specific recognition in national and international markets which confirms their origin as being rich in culture, natural beauty, a creative spirit and an innovative mindset. The logo will be will be available for companies and organisations located in the Gaeltacht to use on promotional material and branded communications, on signage, online and on printed marketing materials, on products, packaging and uniforms. Launching the new brand Údarás na Gaeltachta Chairperson, Anna Ní Ghallachair said, ‘the Gaeltacht is an organic identity that can be easily imagined with a brand of its own. Due to the number of fantastic developments happening in this special region, it is particularly satisfying for the Board that Údarás na Gaeltachta have developed a specific brand to promote the regions excellence worldwide.” Údarás na Gaeltachta, Chief Executive, Mícheál Ó hÉanaigh added “The brand is available for everyone located in the Gaeltacht to use- our clients, other Gaeltacht businesses, community organisations, the tourist sector, the Arts and other sectors. Companies and organisations who wish to use this stamp of approval will be able to use it on their services or products to inform their customers that their products are being made in the Gaeltacht, by a Gaeltacht workforce and supporting the economy of the Gaeltacht and surrounding areas.” The Logo Every element plays a role in the ‘Gaeltacht na hÉireann’ story: • The font for the ‘Gaeltacht’ element of the logo is hand-drawn and as such unique, like the region itself. It is also contemporary font, reflecting the Gaeltacht region in modern Ireland • The font for the ‘na hÉireann’ element is more traditional and representative of our culture • The three circles represent the 3 strands of this brand – enterprise, community and language & culture.
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Preas Ráiteas Tá branda nua ‘Gaeltacht na hÉireann’ forbartha ag Údarás na Gaeltachta chun gur féidir ceantair Ghaeltachta na tíre agus feabhas a dtáirgí a chur chun cinn ar fud an domhain faoi aon bhratach amháin. Is éard atá i mBranda na Gaeltachta ná stampa aitheantais do gach rud a thionscnaítear sa nGaeltacht agus beidh mar léiriú físiúil ar an mbeocht, fiontraíocht, saibhreas cultúrtha, dúchas agus teanga uathúil atá sna réigiúin Ghaeltachta. Sheol Cathaoirleach Bhord Údarás na Gaeltachta, Anna Ní Ghallachair, an branda nua inniu (24 Meán FMóair2018) ag ócáid sna Forbacha i gContae na Gaillimhe i gcomhair le cliantchomhlachtaí as chuile chontae Gaeltachta – Dún na nGall, Maigh Eo, Gaillimh, Ciarraí, Corcaigh, Port Láirge agus Co. na Mí. Ina measc, Folláin Teo., Táirgí Cáise Buabhall Mhaigh Chromtha Teo. (Macroom Buffalo Cheese), Nemeton, Criostal na Rinne agus Potadóireacht na Caolóige (Louis Mulcahy), Marine Harvest, Irish Seaspray, Randox Teo., chomh maith le comhlachtaí agus eagrais eile Gaeltachta. Réigiún cruthaitheach bríomhar é an Ghaeltacht ó thaobh teanga, stair, cultúr, daoine agus tírdhreach de. Is áit tharraingteach í le maireachtáil inti, le dul i mbun oibre, gnó a lonnú nó teacht ar cuairt. Léiríonn luachanna an bhranda Gaeltacht na hÉireann tréithe an réigiún sainiúil seo. Beidh an branda mar acmhainn chun an Ghaeltacht, agus gach gné de shaol na Gaeltachta a chur chun cinn ar mhaithe le buanú phobal na Gaeltachta agus an Ghaeilge. Forbraíodh an branda chun gur féidir an úsáid is fearr a bhaint as tréithe nádúrtha na Gaeltachta agus an poitéinseal is fearr a bhaint amach don réigiún ó thaobh forbairt acmhainní, cruthú fostaíochta agus infheistíocht shoghluaiste a mhealladh. Is suaitheantas físiúil agus féiniúlacht aontaithe atá i lógó Ghaeltacht na hÉireann a chuideoidh leo siúd atá lonnaithe sa réigiún a scéal féin a insint agus aitheantas sainiúil a fhorbairt i margaí náisiúnta agus idirnáisiúnta a léiríonn gur de bhunús lán le saibhreas cultúrtha, le háilleacht nádúrtha, le spiorad chruthaitheach agus le meon nuálaíoch iad. Beidh an lógó ar fáil do chomhlachtaí agus eagraíochtaí atá lonnaithe i gceantair Ghaeltachta le húsáid ar ábhair bholscaireachta agus ar a gcumarsáide bhrandáilte, ar ábhar margaíochta, ar na meáin ar líne agus na meáin chlóite, ar fhógraíocht, ar fhoirgnimh, ar phacáistíocht do tháirgí agus ar chultacha. Ag seoladh an bhranda dúirt Cathaoirleach Údarás na Gaeltachta Anna Ní Ghallachair, ‘Is féiniúlacht orgánach atá sa Ghaeltacht atá éasca a shamhlú le branda dá cuid féin. Mar gheall ar an oiread rudaí iontacha spreagúla atá ag tarlú sa réigiún speisialta seo, cúis áthais domsa agus don Bhord branda faoi leith a bheith forbartha ag Údarás na Gaeltachta le húsáid chun iontais an réigiúin seo a chur chun cinn ar fud an domhain.’ Dúirt Príomhfheidhmeannach Údarás na Gaeltachta, Mícheál Ó hÉanaigh, “Tá an branda ar fáil do gach duine atá lonnaithe sa Ghaeltacht le húsáid- ár gcuid cliant, comhlachtaí Gaeltachta eile, eagraíochtaí pobail, an earnáil turasóireachta, na healaíona agus earnálacha eile. Beidh comhlachtaí agus eagraíochtaí ar mian leo an stampa formheasa seo a úsáid in ann é a chur ar a gcuid seirbhísí nó a dtáirgí lena chur in iúl dá gcuid custaiméirí go bhfuil na táirgí á ndéanamh sa nGaeltacht, ag lucht saothair Gaeltachta agus ag tacú le geilleagar na Gaeltachta agus na gceantar máguaird.” Lógó Na gnéithe a bhaineann leis an lógó: