http___www.selfmadebusinessman.com_2015_03_15_chrome-extension__lang_ga_1.xml
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A few days ago Ninja Outreach launched its Chrome Extension –; Ninja Outreach Lite. Download it here (it’;s free, even if you don’;t use NinjaOutreach). This extension has been months in the making and has cost over $1,500 to build –; all for a little button that sits at the top right of your Chrome browser. Wondering why I thought it was worth spending all that moola? Here’;s an in-depth case study: What Is The Chrome Extension? The Chrome Extension is a free add-on to Chrome that also syncs with your NinjaOutreach account, should you have one. It’;s an excellent tool for prospecting and outreach. You can read the full feature list in this article. Or you could just watch this 3-minute video. Or better yet, download it yourself, create an account, and use it! How Many Resources Did It Take? So how much does it cost to build one of these things? Naturally, that depends on what you’;re building and who you’;re hiring. We hired a developer back in late October to get started on this Chrome Extension, at a rate of around $13/hour (recently that got bumped up to $20). In total, we have spent over $1,500 on development, and there is strong possibility that the lifetime cost of the extension will be over $2k. This equates to about 100 hours in development time, spread across 5 months. We had some delays as the developer we are working with had a death in the family back in November. But the total time investment is misleading for the following reasons: - There was quite a bit of time spent with the time tracker off. Usually communicating with each other and debugging. - There was additional help from myself and my developer, who created APIs for this extension and did a lot of testing along the way. We have over 20 versions of the extension as it has developed over the past few months. I would estimate the total time at closer to 150 hours in terms of just general man hours. Why Did We Splurge For It? So why spend so much time and money to create this add-on? Competition First and foremost the add-on is there to compete with BuzzStream’;s Buzzmarker, which is a chrome extension that they have solely for users of their software. We have spoken with many BuzzStream users and the Chrome extension is frequently cited as one of the most favorite features. It just seemed like a must have. Although the big thing missing from ours right now is email capability –; it does include A LOT more data. Oh, and it’;s free even for non-users. Engagement Ninja Outreach is a blogger outreach software. Most people are not doing blogger outreach daily, but they are surfing the web daily and are generally curious about a lot of the metrics and results that our Chrome extension harvests. For us, this seems like a way to keep our customers engaged with the product even when they are not connected with the main software. And this has been validated by none other than Buffer in an AMA Leo did on Inbound. Freemium One of the smart things I think we did was to not make this JUST for NinjaOutreach users, but to allow all people to use it while just locking a few key features. NinjaOutreach doesn’;t have a freemium version (yet) but this is the closet thing to it. This makes it a lead generation tool as well, so we can hopefully build up a large base of chrome extension users who we can engage with through email and our tool and convert them later on. Plus, now that we’;re in the Chrome web store, we have another channel through which people can find us! Re-Using Code/Developer There is definitely a substantial part of the code that can be leveraged for the Web App that we are currently building, so it’;s not going to go to waste! Additionally, having worked with this developer for the past few months we feel he is a great fit for the team, and are excited about building a long term relationship with him. Basically, the extension has been a vetting process. What Was The Development Process Like? Developing a Chrome extension is a bit different from a standard web development job, and the developer we worked with has built a chrome extension before. There are just certain restrictions that come from being confined to that console space. For example, while I wanted to add follow buttons to allow users to follow the blogger on social media, we could not put that in the extension window for technical reasons (can’;t remember why). Additionally, and perhaps surprisingly, it is not easy at all to implement this in another browser, like Firefox. In fact, it is a very different system altogether, and it would be a bit like starting from scratch. Plans For The Future? We’;re not done with the Chrome Extension yet, we still have a lot of features we’;re interested in adding, such as: - The ability to send emails (right now it is just for contact form submitting). - Adding more RSS feeds like latest Tweets and Instagram posts. - Implementing a referral system, so if you refer people you can actually get access to Pro features. - Allowing you to store some contacts, even if you don’;t have a NinjaOutreach account. Try it out, and let us know what you think should be added! How Can You Help Me? Thanks for asking! Of course we would love it if you would test out our new release. Then, if you know of anyone else you think you could share it with, please do. Lastly, if you can leave us a 5-star review in the Chrome store –; that goes a long way. If you do, be sure to let me know so I can say thank you!
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A few days ago Ninja For-rochtana launched its Chrome Extension –; Ninja For-rochtana Lite. Íosluchtaigh sé anseo (it’;s free, even if you don’;t use NinjaOutreach). Tá an síneadh curtha mhí i ndéanamh agus tá costas níos mó $1,500 to build –; go léir le haghaidh an cnaipe beag go suíonn ag an ceart barr do bhrabhsálaí Chrome. Wondering cén fáth go shíl mé go raibh sé fiú a chaitheamh go léir go moola? Here’;s an in-depth case study: Cad é an Síneadh Chrome? The Chrome Extension is a free add-on to Chrome that also syncs with your NinjaOutreach account, Ba chóir go mbeadh ceann agat. It’;s an excellent tool for prospecting and outreach. Is féidir leat léamh an liosta gné iomlán san Airteagal seo. Nó d'fhéadfá féachaint ar ach an físeán 3-nóiméad. Nó níos fearr fós, íoslódáil féin, cuntas a chruthú, agus a úsáid! Conas Acmhainní leor raibh sé Tóg? Mar sin, cé mhéad a chosnaíonn sé a thógáil ar cheann de na rudaí seo? Ar ndóigh, that depends on what you’;re building and who you’;re hiring. Fhostaigh muid forbróir ar ais i mí Dheireadh Fómhair go déanach chun tús a ar an Síneadh Chrome, ag ráta de thart ar $ 13 / uair an chloig (le déanaí fuair bumped suas go dtí $20). San iomlán, ní mór dúinn a chaitheamh níos mó $1,500 ar fhorbairt, agus is fhéidearthacht láidir go mbeidh an costas saolré an síneadh a bheith os cionn $ 2k ann. Is ionann sin agus thart ar 100 uair an chloig i am forbartha, scaipthe ar fud 5 mhí. Bhí orainn roinnt moilleanna mar an bhforbróir táimid ag obair le raibh bás sa teaghlach ar ais i mí na Samhna. Ach tá an infheistíocht am iomlán míthreorach ar na cúiseanna seo a leanas: - Tá go bhí go leor le beagán ama a chaitear leis an lorgaire am saor. De ghnáth cumarsáid a dhéanamh le chéile agus debugging. - Bhí cuidiú breise ó mé féin agus mo forbróir, a chruthaigh APIs don síneadh agus rinne a lán de tástála feadh na slí. Tá os cionn 20 leagan den síneadh a d'fhorbair sé thar na míonna beaga anuas. Ba mhaith liom a mheas an t-am iomlán ar níos gaire do 150 uair an chloig i dtéarmaí na n-uaireanta fear amháin ghinearálta. Cén fáth An raibh muid splurge Do sé? Mar sin, cén fáth a chaitheamh an oiread sin ama agus airgid a chruthú an breiseán seo? Comórtas First and foremost the add-on is there to compete with BuzzStream’;s Buzzmarker, a bhfuil síneadh chrome go bhfuil siad ach amháin chun úsáideoirí a bogearraí. Táimid tar éis labhairt le húsáideoirí BuzzStream go leor agus tá an síneadh Chrome go minic mar cheann de na gnéithe is fearr leat. Dhealraigh sé díreach cosúil ní mór a bheith. Although the big thing missing from ours right now is email capability –; a dhéanann sé san áireamh i sonraí a lán níos mó. Oh, and it’;s free even for non-users. Rannpháirtíocht Ninja For-rochtana is a blogger outreach software. Ní chuid is mó daoine ag déanamh for-rochtana Craoladh laethúil, ach tá siad ag scimeáil ar an ngréasán laethúil agus tá go ginearálta aisteach faoi a lán de na mhéadracht agus torthaí go bhfuil ár feamainne síneadh Chrome. Dúinn, Dealraíonn sé seo cosúil ar bhealach a choinneáil ar ár gcustaiméirí ag gabháil leis an táirge fiú nuair nach bhfuil siad bainteach leis na bogearraí is mó. Agus tá sé seo deimhnithe ag aon duine eile seachas Mhaoláin i AMA Leo raibh ar Isteach. Freemium One of the smart things I think we did was to not make this JUST for NinjaOutreach users, ach chun ligean do gach duine a úsáid le linn Glasáil ach gnéithe tábhachtacha cúpla. NinjaOutreach doesn’;t have a freemium version (fós) ach is é seo an rud closet dó. This makes it a lead generation tool as well, ionas gur féidir linn a thógáil súil againn suas bonn mór na n-úsáideoirí síneadh chrome ar féidir linn dul i ngleic le trí ríomhphost agus ár n-uirlis agus iad a thiontú ina dhiaidh sin ar. Níos mó, now that we’;re in the Chrome web store, ní mór dúinn cainéal eile trínar féidir le daoine teacht orainn! Re-Ag baint úsáide as Cód / Forbróir Tá cinnte cuid mhór den chód gur féidir a giaráilte don App Gréasáin go bhfuil muid ag tógáil faoi láthair, so it’;s not going to go to waste! Ina theannta sin, tar éis oibriú leis an forbróir ar feadh cúpla mí anuas is mian linn go bhfuil sé oiriúnach mór don fhoireann, agus go bhfuil siad ag súil a thógáil caidreamh fadtéarmach leis. Go bunúsach, Tá an síneadh a bhí próiseas grinnfhiosrúcháin. Cad a raibh an Próiseas Forbartha Cosúil? Forbairt síneadh Chrome Is le beagán difriúil ó phost forbairt gréasáin caighdeánach, agus an forbróir oibríomar le tógtha síneadh chrome roimh. Tá srianta áirithe ach a thagann ó bheith teoranta do spás console. Mar shampla, cé bhí mé a chur cnaipí a leanúint chun ligean d'úsáideoirí a leanúint leis an blagaire ar na meáin shóisialta, Ní raibh muid ábalta a chur ar go bhfuil an fhuinneog síneadh ar chúiseanna teicniúla (can’;t remember why). Ina theannta sin, agus b'fhéidir ionadh, nach bhfuil sé éasca ar chor ar bith a chur i bhfeidhm seo i bhrabhsálaí eile, cosúil le Firefox. Go deimhin, Tá sé córas an-difriúil ar fad, agus go mbeadh sé rud beag cosúil le tosú ó scratch. Pleananna Chun an Todhchaí? We’;re not done with the Chrome Extension yet, we still have a lot of features we’;re interested in adding, mar shampla: - An cumas a r-phoist a sheoladh (ceart anois tá sé ach le haghaidh an bhfoirm teagmhála ISTEACH). - Nuair a chuirfear níos mó RSS feeds cosúil Curfá is déanaí agus poist Instagram. - A chur i bhfeidhm córas tarchuir, mar sin má tá tú daoine a tharchur féidir leat a fháil i ndáiríre le rochtain ar ghnéithe Pro. - Ag ligean duit a stóráil ar roinnt teagmhálacha, even if you don’;t have a NinjaOutreach account. Triail a bhaint amach, agus lig dúinn cad a cheapann tú ba chóir a chur leis! Conas is féidir leat Cabhair me? Go raibh maith agat chun iarraidh! Ar ndóigh, ba mhaith linn a grá é más mian leat a thástáil amach ár scaoileadh nua. Ansin, má tá a fhios agat ar aon duine eile a cheapann tú d'fhéadfaí tú a roinnt le, le do thoil a dhéanamh. Ar deireadh, más féidir leat fhágáil dúinn athbhreithniú 5-star sa siopa Chrome –; go dtéann i bhfad. Má dhéanann tú, a cinnte go in iúl dom ionas gur féidir liom a rá go raibh maith agat!