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Six months later, we learn the name of Ukraine's new president , but today " money " preparations for the elections in full swing. "Today" asked political scientists estimate what amount will operate the candidates and what they spend their budgets in times of crisis . According to all experts, the current campaign will be much less costly than the previous ones. So, Dmitri Vydrin argues that budgets will cut in half, Vadim Karasev - which is 10-15%. Fewer concerts will be for voters, less expensive (Up to 30 hryvnia per day plus grub, whereas before it was at least 50 UAH) will manage the service "maydanarbayterov", - says Vydrin. "Harder will control over the flow of funds, policies, refuse services paid foreign PR "- echoes Karasev. At least half of the money In their opinion, will go to advertising. Political analyst Dmitry Vydrin claims that vote will cost one voter's presidential candidates are 5-10 dollars and before a half to two times more, depending on its popularity. candidate plans to recruit at least 20% of the vote - about 5 million people, multiply by 10, get $ 50 million, or about 400 million hryvnia. The lion's share of this sum will go to television advertising, on which the 70% success. Next in popularity come cheap billboards. But any sense from them, - Vydrin said. - The remaining amount to be spent on the work of electoral staff, trip to the region, paying those who stand at the rallies. " Director of the Institute Global Strategies Vadim Karasev believes that only money right now just will not solve the "Voter does not believe anyone. In the second round of Yanukovych leaves clearly, but who will be the second - Tymoshenko, Yushchenko, Lytvyn, may Yatsenyuk - unknown. " Gaidai Sergei political strategist predicts: the old standard "show-and-advertising" approach, when politicians do not go on television, and in cities held rallies prop - waving flags and crowd waiting appearance of the protagonist, who will read from notes text, - a thing of the past. And because of the expense, and because of disgust at Kiev. Success, according to Gaidai, will be those who go to the masses (as did Barack Obama in the election U.S. president, Leonid Chernovetsky in the mayoral election in Kiev) - they are organized "Network Marketing", a kind of word of mouth, when their supporters in the district Neighbourhood and even campaigned headquarters of their neighbors and friends to vote precisely because of "their" candidate. The head of the association of outdoor advertising Artem Bidenko claims that advertising budgets are candidates because of the crisis fell a third, but nevertheless, on outdoor advertising (billboards, citylights) they Conversely, increased against what was in the previous presidential election. "In 2004 was spent A $ 25 million to date, the Association plans to receive about $ 30 million, partly due to the fact that we have reduced prices by half, it has given effect. Now the demand for "outdoor advertising" is grown and continues to grow - Bidenko said. - According to deploy the whole Ukraine about 25 000 "planes", already have applications from many candidates: Yulia Tymoshenko Bloc "Our Ukraine" Party of Regions, Yatsenyuk, Gritsenko, Tyahnybok, Tigipko. While there is a "ranging", pritsenivayutsya headquarters, decide how many billboards where they want, but the main bulk orders are scheduled in September.
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Sé mhí ina dhiaidh sin , foghlaimíonn muid an t-ainm uachtarán nua Úcráin , ach inniu "airgead " hullmhúcháin do thoghcháin faoi lán seoil . "Inniu " iarr eolaithe pholaitiúil meastachán cad a bheidh méid a n-oibríonn na n-iarrthóirí agus cad a chaitheann siad dá mbuiséid i aimsir ghéarchéime . Dar le saineolaithe go léir, beidh an feachtas atá ann faoi láthair a bheith i bhfad níos saoire ná na cinn roimhe seo. Mar sin, áitíonn Dmitri Vydrin go mbeidh buiséid ghearradh ina dhá leath, Vadim Karasev - a bhfuil 10-15%. Beidh ceolchoirmeacha níos lú do vótálaithe, níos saoire (Suas go dtí 30 Hryvnia in aghaidh an lae móide Grub, ach sula raibh sé ar a laghad 50 Beidh UAH) déanfaidh sé an tseirbhís "maydanarbayterov", - a deir Vydrin. "Beidh Harder smacht ar an sreabhadh na gcistí, polasaithe, seirbhísí íoctha a dhiúltú coigríche PR "- macallaí Karasev. Ar a laghad leath de an t-airgead I dtuairim a bheidh, téigh go dtí fógraíocht. Éilimh Vydrin Dmitry Polaitiúil anailísí go mbeidh vóta amháin costas vótálaí iarrthóir uachtaránachta a dollar 5-10 agus roimh go leith a dhá oiread níos mó, ag brath ar a tóir. "Má iarrthóir pleananna a earcú ar a laghad 20% den vóta - thart ar 5 mhilliún duine, a iolrú faoi 10, a fháil $ 50 milliún, nó thart ar 400 milliún Hryvnia. Beidh an leon sciar den tsuim seo téigh go dtí fógraíochta teilifíse, ar a bhfuil an rath a bhí 70%. Aghaidh sa tóir teacht cláir fógraí saor. Ach aon chiall as dóibh, - Dúirt Vydrin. - An méid atá fágtha le caitheamh ar obair na foirne toghcháin, turas go dtí an réigiún, ag íoc siúd a seastán ag an slógaí. " Stiúrthóir na hInstitiúide Domhanda Straitéisí Vadim Karasev Creideann go bhfuil airgead ach ceart anois ach Ní bheidh an ní a réiteach Vótálaí "Creidim dhuine ar bith. Sa dara babhta de duilleoga Yanukovych go soiléir, ach beidh an dara a - Tymoshenko, Yushchenko, Lytvyn, d'fhéadfadh Yatsenyuk - anaithnid ". Tuarann Gaidai Sergei strategist polaitiúil: an sean- caighdeánach "seó-agus-fógraíocht" cur chuige, nuair nach bhfuil polaiteoirí dul ar an teilifís, agus i gcathracha ar siúl slógaí prop - bratacha waving agus slua ag fanacht cuma ar an protagonist, a bheidh ag léamh as téacs nótaí, - rud ar an am atá caite. Agus mar gheall ar an costas, agus mar gheall ar disgust ag Kiev. Rath, de réir Gaidai, a bheidh siúd a théann le maiseanna (mar a rinne Barack Obama sa toghchán Uachtarán na Stát Aontaithe, Leonid Chernovetsky sa toghchán Méarachta i Kiev) - tá siad eagraithe "Margaíocht Líonra", ar chineál an focal béil, nuair a gcuid tacaíochta sa cheantar Comharsanachta agus ceanncheathrú fiú mbun feachtais ar a gcuid comharsana agus cairde chun vóta a chaitheamh beacht mar gheall ar iarrthóir "n". Ceann an comhlachas Artem fógraíocht lasmuigh Bidenko éilimh go bhfuil buiséid fógraíocht iarrthóirí mar gheall ar an ngéarchéim thit an tríú, ach mar sin féin, ar fhógraíocht lasmuigh (clár fógraí, citylights) go bhfuil siad Os a choinne sin, tháinig méadú in aghaidh an méid a bhí sa toghchán uachtaránachta roimhe seo. "Caitheadh I 2004 A $ 25,000,000 go dtí seo pleananna, an Cumann a a fháil faoi $ 30 milliún, i bpáirt mar gheall ar an bhfíric go bhfuil muid praghsanna laghdaithe ag leath, Tá éifeacht tugtha dó. Anois tá an t-éileamh ar "fógraíocht lasmuigh" tar éis fás agus ag fás - Dúirt Bidenko. - De réir a imscaradh ar an Úcráin iomlán thart ar 25 000 "planes", cheana féin tá iarratais ó iarrthóirí go leor: Yulia Tymoshenko Bloc "Ár Úcráin" Páirtí na Réigiún, Yatsenyuk, Gritsenko, Tyahnybok, Tigipko. Cé go bhfuil "idir", pritsenivayutsya ceanncheathrú, cinneadh a dhéanamh cé mhéad billboards áit ar mhaith leo, ach an orduithe an mórchóir is mó atá sceidealta i mí Mheán Fómhair. "