http___www.selfmadebusinessman.com_2014_08_28_6-tips-selling-online-business__lang_ga_1.xml
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The following is a guest post by my friend Jock Purtle, President of Digital Exits, a small cap digital Mergers and Acquisitions advisory firm. There will be a time when you want to sell your online business. The process of selling your business is complex, which is why we have asked the brokers from Digital Exits to contribute this post on the selling process. The success of selling your business will largely depend on the reason for the sale, the timing of the sale, your business model, growth of the business, market and business operations. The following 6 things are the main elements you need to think about before putting your online business up for sale. Profitability The most attractive thing to online business buyers is profit. Therefore the main metric that you want to concentrate on is to make your business as profitable as possible. This can come in a combination of increasing revenues and decreasing expenses. Generally the longer that your business has been making income the higher price it sells for. Alternatively the more profit that it makes the higher it sells for. Let’s take some data we analyzed from recent online business sales in 2013. - $75,000 to $200,000 sites sold (monthly profit between $4k & $10k) sold for a multiple of 2.0X - $1m to $2m sites sold (monthly profit between $40k & $80k) sold for a multiple of 2.9X - $2 to $5m sites sold (monthly profit between $80k & $200k) sold for a multiple of 3.5X For clarification 2.0X means 2.0 times the yearly net profit. For example if your site makes $100,000 per year in profit then it will sell for 2 times $100,000 = $200,000. As you can see the larger and older your online business the more money that it makes. Growth Trends While traffic and income fluctuates for many online ventures, it is wise to put yours up for sale when there is a steady upward growth. Buyers will better appreciate stats for three years or more, as it is the best way for them to weigh revenue generated and future potential and will allow you to fetch a higher multiple. Buyers will see the growth trend and assume that it will continue in the future and base their projections off that equaling a higher selling price. Competition Online businesses are more valuable if there is little competition and hard for competitors to replicate your business. Those who intend to sell a website for millions must be creative and create a site that brings unique services and/or products to the market. Because it is so easy to replicate a business it is rare that you find a truly unique business. Let’s analyze this sales data for a better understanding of competition: Let’s take the above graph from our recent valuation report. The point I want to make with this graph is that you can see that drop ship based sites sell for a lower price point because of the competition. A real world example is if the owner of this business that sells trolling motors were to sell they would receive a lower price that this business that sells beard oils. The reason being is that the first business is purely a drop ship business and it is relatively easy to start a competing business. However the second business manufactures their own product out of a warehouse and also sells to retail stores themselves. Transferable Business Any business can be sold but some are easier to transfer than others are. Branding defines a business but when it is time to sell, buyers opt for brands that are not so closely associated with the owner. This is because a personalized branding is much more difficult to restructure and people would rather pay more than have to do all of the work of rebranding and rebuilding. So ensure that you build your business to make the overall sale as easy as possible. This also includes ease of transferability of other assets like subscriptions for a business. We have had many times in the past were PayPal subscriptions were linked to a personal account and the business could not be transferred. Multiple Traffic Streams Google is the primary source of traffic for a lot of websites but if you want to ensure the success of your business, you can’;t rely on only one traffic source. Dependency on one channel might de value your website and puts it at risk, since everyone is subject to constantly changing algorithms and updates. There was a whole subset of Internet businesses that were wiped out because of the Google updates in 2011. Millions of dollars in businesses were wiped off the map. That is why it is important to focus on multiple traffic streams to increase the defensibility of your web business. Great Record Keeping Poor record keeping causes a lot of problems in Due diligence when selling a business. We have had multiple deals that have fallen over because of this. Good financial records also save time during the trade, as you do not have to fix any loopholes or confusion before proceeding with the deal. Establish proper record keeping practices if you want buyers to close quickly. It is preferential that you submit tax returns for just one business and have one bank accountant and keep one set of online books per business. What tips do you have for selling an online business? Author Bio: As President of Digital Exits, a small cap digital Mergers and Acquisitions advisory firm, Jock Purtle works with clients who look to buy or sell online business.
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Is é an méid seo a leanas post aoi ag mo chara Jock Purtle, Uachtarán na Exits Digiteach, a Cumaisc agus Éadálacha digiteacha caipín beag gnólacht comhairleach. Beidh a bheith ann am nuair is mian leat a dhíol do ghnó ar líne. Tá an próiseas a dhíol do ghnó casta, agus sin an fáth a d'iarr muid ar an bróicéirí ó Exits Digiteach cur an post seo ar an bpróiseas a dhíol. Beidh an rath a bhí ar díol do ghnó ag brath go mór ar an chúis atá leis an díol, uainiú an díola, do mhúnla gnó, fás an ghnó, oibríochtaí margaidh agus gnó. An méid seo a leanas 6 Tá rudaí na príomhghnéithe is gá duit smaoineamh ar sula a chur ar do ghnó ar líne ar díol. Brabúsacht Is é an rud is tarraingtí do cheannaitheoirí gnó ar líne brabús. Dá bhrí sin tá an méadrach is mó gur mian leat chun díriú ar a dhéanamh do ghnó chomh brabúsach agus is féidir. Is féidir é seo teacht i meascán de ioncam a mhéadú agus a laghdú costais. Go ginearálta an níos faide go bhfuil do ghnó ag déanamh ioncam an praghas níos airde Díolann sé. Mar mhalairt air sin an brabús níos mó a dhéanann sé an níos airde Díolann sé. A ligean ar a ghlacadh roinnt sonraí anailís muid ó dhíolacháin gnó le déanaí ar líne i 2013. - $75,000 go $200,000 láithreáin a dhíoltar (monthly profit between $4k & $10go) dhíol ar iolraí de 2.0X - $1m $ 2m láithreán dhíoltar (monthly profit between $40k & $80go) dhíol ar iolraí de 2.9X - $2 go $ 5m láithreán dhíoltar (monthly profit between $80k & $200go) dhíol ar iolraí de 3.5X Le haghaidh modhanna 2.0X soiléiriú 2.0 amanna an brabús glan bliantúil. Mar shampla, má dhéanann do shuíomh $100,000 in aghaidh na bliana i brabús ansin beidh sé a dhíol le haghaidh 2 amanna $100,000 = $200,000. Mar is féidir leat a fheiceáil ar an t-airgead níos mó agus níos sine do ghnó ar líne níos mó a dhéanann sé. Treochtaí Fáis Cé go luainíonn tráchta agus ioncaim d'fhiontair ar líne a lán, Tá sé ciallmhar a chur mise ar díol nuair a bhíonn fás aníos seasta. Beidh ceannaitheoirí meas níos fearr a stats ar feadh trí bliana nó níos mó, mar is é an bealach is fearr a ghnóthú astu ioncam a ghintear agus sa todhchaí d'fhéadfadh a mheá agus beidh deis a thabhairt duit chun gabháil iolraí airde. Beidh ceannaitheoirí a fheiceáil ar an treocht fáis agus glacadh leis go leanfaidh sé ar aghaidh sa todhchaí agus bonn a réamh-mheastacháin amach go ionann praghas díola níos airde. Comórtas Tá gnólachtaí ar líne níos luachmhara má tá beag iomaíocht agus deacair do iomaitheoirí a mhacasamhlú do ghnó. Ní mór dóibh siúd a bhfuil sé ar intinn a dhíol ar an suíomh gréasáin do na milliúin a bheith cruthaitheach agus ar shuíomh a thugann na seirbhísí ar leith agus / nó táirgí ar an margadh a chruthú. Toisc go bhfuil sé chomh éasca a aithris a dhéanamh gnó is annamh go bhfaighidh tú gnó fíor uathúil. A ligean ar anailís a dhéanamh ar seo sonraí díolacháin le haghaidh tuiscint níos fearr ar an iomaíocht: A ligean ar chur ar an graf thuas as ár dtuarascáil luachála déanaí. Is é an pointe is mian liom a dhéanamh leis an graf gur féidir leat a fheiceáil suímh atá bunaithe ar an long titim a dhíol pointe phraghas níos ísle mar gheall ar an gcomórtas. Is sampla saol fíor má tá an t-úinéir an ghnó seo go sells mótair Trolling Cuireadh a dhíol go mbeadh siad a fháil ar phraghas níos ísle an ghnó seo go sells Olaí ulcha. Is é an chúis a bheith go bhfuil an chéad gnó seo ach gnó long titim agus tá sé réasúnta éasca a thosú gnó iomaíocht. Ach mhonaraíonn an dara gnó a táirge féin as stóras agus a dhíolann freisin siopaí miondíola féin. Inaistrithe Gnó Is féidir aon ghnó a dhíol ach tá cuid acu níos éasca a aistriú ná go bhfuil daoine eile. Sainmhíníonn brandáil gnó ach nuair a tá sé in am a dhíol, ceannaitheoirí a roghnú le haghaidh bhrandaí nach a bhaineann chomh dlúth leis an úinéir. Tá sé seo toisc go bhfuil brandáil pearsanta i bhfad níos deacra a athstruchtúrú agus a bheadh daoine a íoc in áit níos mó ná a dhéanamh gach ceann de na obair na athbhrandáil agus atógáil. Mar sin, a chinntiú go bhfuil tú a thógáil do ghnó a dhéanamh ar an díol iomlán chomh héasca agus is féidir. Áirítear leis seo freisin éasca inaistritheacht sócmhainní eile cosúil le síntiúis le haghaidh gnó. Táimid tar éis a bhí go minic san am atá thart bhí go raibh síntiúis PayPal nasctha le cuntas pearsanta agus nach bhféadfaí an gnó a a aistriú. Il Sruthanna Tráchta Google an phríomhfhoinse tráchta ar a lán de na láithreáin ghréasáin ach más mian leat chun a chinntiú go rath ar do ghnó, you can’;t rely on only one traffic source. D'fhéadfadh spleáchas ar chainéal amháin dí luach ar do láithreán gréasáin agus cuireann sé i mbaol, ós rud é go bhfuil gach duine faoi réir ag halgartaim agus cothrom le dáta ag athrú i gcónaí. Bhí fo-thacar iomlán de ghnólachtaí Idirlín a bhí wiped go amach mar gheall ar na nuashonruithe Google i 2011. Rinneadh wiped na milliúin dollar i ngnólachtaí as an léarscáil. Sin é an fáth go bhfuil sé tábhachtach díriú ar shruthanna tráchta il chun cur leis an defensibility ar do ghnó gréasáin. Coinneáil Taifead Mór Cúiseanna le taifid a choinneáil Poor a lán de na fadhbanna i díchill chuí nuair a gnó a dhíol. Táimid tar éis a bhí Déileálann iomadúla a tar éis titim níos mó ná mar gheall ar seo. Taifid airgeadais maith a shábháil freisin am le linn an trádáil, mar nach bhfuil tú ag aon bealaí éalaithe nó mearbhall a shocrú roimh dhul ar aghaidh leis an déileáil. Cleachtais coimeád taifead cuí a bhunú más mian leat ceannaitheoirí a dhúnadh go tapa. Is tosaíochta bhfuil tú isteach tuairisceáin chánach do díreach gnó amháin agus tá cuntasóir bainc amháin agus a choinneáil sraith amháin de leabhair ar líne in aghaidh an gnó. Cad iad na leideanna atá agat do dhíol gnó ar líne? Bith Údar: As President of Exits Digiteach, a Cumaisc agus Éadálacha digiteacha caipín beag gnólacht comhairleach, Oibríonn Jock Purtle le cliaint a thugann aire a cheannach nó a dhíol gnó ar líne.