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Courses Courses Choosing a course is one of the most important decisions you'll ever make! View our courses and see what our students and lecturers have to say about the courses you are interested in at the links below. University Life University Life Each year more than 4,000 choose NUI Galway as their University of choice. Find out what life at NUI Galway is all about here. About NUI Galway About NUI Galway Since 1845, NUI Galway has been sharing the highest quality teaching and research with Ireland and the world. Find out what makes our University so special – from our distinguished history to the latest news and campus developments. Colleges & Schools Colleges & Schools NUI Galway has earned international recognition as a research-led university with a commitment to top quality teaching across a range of key areas of expertise. Research Research NUI Galway’s vibrant research community take on some of the most pressing challenges of our times. Business & Industry Guiding Breakthrough Research at NUI Galway We explore and facilitate commercial opportunities for the research community at NUI Galway, as well as facilitating industry partnership. Alumni, Friends & Supporters Alumni, Friends & Supporters There are over 90,000 NUI Galway graduates Worldwide, connect with us and tap into the online community. Community Engagement Community Engagement At NUI Galway, we believe that the best learning takes place when you apply what you learn in a real world context. That's why many of our courses include work placements or community projects. Marketing Practice (MSc) Expand all Course Overview This MSc has been specifically designed to provide recently qualified marketing graduates with professional marketing experience, while allowing Irish companies to develop and enhance their marketing capabilities. The Marketing Discipline at NUI Galway collaborates with Irish based companies to define job specifications for the marketing graduates. Participating companies come from a wide variety of industry sectors including: manufacturing, software, leisure, telecommunications and social & non-profit. The MSc (Marketing Practice) is designed for business degree holders with a marketing specialisation, or those who hold a postgraduate qualification in business, with a marketing specialisation. The programme runs from September to July and during this time graduates are based predominately in their host company, while returning to the University to undertake selected courses and modules. Graduates are paid by their host company while on placement. Each year approximately 90% of participants have the opportunity to remain in their host companies on completion of the programme. - Graduates are paid by their host company while on placement; - The Postgraduate Director is available in person, by phone, and by email to provide ongoing mentoring and support to graduates throughout their placement. In-company visits are carried out to review and facilitate graduate progress and performance. Applications and Selections Applications are made online via The Postgraduate Applications Centre (PAC). Relevant PAC application code(s) above. As part of your application you must provide a two page Curriculum Vitae. It is strongly recommended that you follow the CV Guidelines available here: MSc Marketing Practice_CV Guidelines for applicants If you are called to interview as part of the application process, this document will be of use: MSc Marketing Practice_Interview Preparation Who Teaches this Course Requirements and Assessment Key Facts Entry Requirements Additional Requirements Duration 1 year, full-time Next start date September 2018 A Level Grades () Average intake Closing Date Friday March 9th 2018 Next start date September 2018 NFQ level Mode of study Taught ECTS weighting Award Postgraduate Course of the Year CAO PAC code Course Outline The programme runs from September to July. Graduates complete a three week induction programme prior to starting a 37-week paid work placement with their host company. During their placement typical tasks undertaken by the graduates include: - digital marketing management and implementation; - market research; - event management, particularly trade show planning and participation; - development of promotional material and advertising campaigns; - online marketing, including website maintenance, search engine optimisation and social media management; - database management and direct mail campaigns; - strategic marketing planning, including market segmentation Ultimately, the precise nature of marketing activities undertaken will be determined by the nature of the host organisation and the industry context. During placement graduates return to campus to complete the following six taught modules: - Digital Marketing Management - Inbound Marketing Strategy - Workplace Skills for Marketing Professionals - Marketing Communications Management - Marketing Consulting in Action - Marketing Research and Strategy Students also work on an Applied Marketing Project from the beginning of their placement. Modules for 2017-18Curriculum information relates to the current academic year (in most cases). Course and module offerings and details may be subject to change. Glossary of Terms - Credits - You must earn a defined number of credits (aka ECTS) to complete each year of your course. You do this by taking all of its required modules as well as the correct number of optional modules to obtain that year's total number of credits. - Optional - A module you may choose to study. - Required - A module that you must study if you choose this course (or subject). - Semester - Most courses have 2 semesters (aka terms) per year. Year 1 (90 Credits) Required MK582: Marketing Communications Management MK582: Marketing Communications Management Semester 1 | Credits: 5 Marketing Communications (Macroms) is central to marketing strategy. It is crucial in today's competitive marketplace to effectively manage and integrate marketing communications across diverse promotional tools and media. The objective of this module is to explore the strategic design, execution and evaluation of Integrated Marketing Communications. (Language of instruction: English) Learning Outcomes - How to go about IMC strategy, planning and implementation. - The importance of branding and why it is central to IMC strategy. - How to keep up-to-date with IMC trends, particularly in relation to the Marcoms mix including collateral, advertising, public relations, selling & sales management, direct marketing, sponsorship, event management, packaging, merchandising and sales promotions. - The importance of on-going market research to successful IMC strategy, planning and implementation. - Ongoing analysis of all marcoms activities allows successful marketers to pivot quickly in response to opportunities as they arise. - The importance of conducting a ‘Marcoms Audit’ as one of the first steps a Marketer undertakes on starting to work with a company. Assessments - Continuous Assessment (100%) Teachers - MARY GREANEY: Research Profile | Email - ANN T. WALSH: Research Profile | Email Reading List - "Marketing Communications" by Smith, PR & Zook, Ze Publisher: Kogan Page Note: Module offerings and details may be subject to change. Required MK5123: Applied Marketing Project MK5123: Applied Marketing Project Semester 1 and Semester 2 | Credits: 10 Students complete an Applied Research Project (minor dissertation) focusing on the application of marketing theory, under the supervision of staff members. In selecting a topic for this project, students are advised that highest marks are awarded for projects that bring value to their host companies. This project must be completed by a date in the summer, specified by the Discipline of Marketing. (Language of instruction: English) Learning Outcomes - Conduct research and demonstrate that the students have developed intellectual insight into the topic as well as an understanding of the relevant theories. - Identify an opportunity or challenge facing their host company and make decisions around relevant research questions/hypothesis and appropriate research design. - Complete a critical literature review. - Engage with qualitative and/or quantitative research methods. - Where appropriate, undertake field work, managing for access ethical issues and practicalities associated with data collection. - Implement appropriate data analysis strategies. - Organise, write and present a research dissertation with appropriate referencing. - Demonstrate a clear understanding of the relevance of marketing theory to the practice of marketing, and how to apply this theory in practice. - Appreciate marketing processes and limits, and its impact on achieving organisational strategic objectives. Assessments - Research (100%) Teachers - ANN T. WALSH: Research Profile | Email Note: Module offerings and details may be subject to change. Required MK589: Marketing Consulting in Action MK589: Marketing Consulting in Action Semester 1 | Credits: 5 (Language of instruction: English) Assessments - Continuous Assessment (100%) Teachers - MARY GREANEY: Research Profile | Email - ANN T. WALSH: Research Profile | Email Note: Module offerings and details may be subject to change. Required MK5122: Inbound Marketing Strategy MK5122: Inbound Marketing Strategy Semester 1 | Credits: 5 Inbound marketing is used by both global companies (e.g. Starbucks, Taco Bell, American Express, Microsoft, IBM, Tesco, etc.) and small businesses alike as a means of engaging their target audience, driving quality lead growth and ultimately their bottom line. Hubspot, the acknowledged global leader in Inbound Marketing, promotes a simple but powerful model based around four primary actions (Attract, Convert, Close, Delight) that businesses must take in order to get more visitors, leads, customers, and promoters. Included in this methodology are the tools and technology that companies typically use to accomplish these goals. (Language of instruction: English) Learning Outcomes - Understand the Inbound Methodology and how it helps businesses attract, convert, close and delight customers. - Understand the importance of buyer personas in relation to a company's marketing efforts, and how to leverage them as part of an inbound marketing strategy. - Learn how to naturally attract inbound traffic that they can then convert, close, and delight over time. - Be able to develop a sophisticated strategy to grow business leads and ultimately sales, through the integration of marketing and sales tactics using up-to-the minute online technology and automation. Assessments - Continuous Assessment (100%) Teachers - DECLAN FLEMING: Research Profile | Email - ANN T. WALSH: Research Profile | Email Reading List - "Inbound Marketing, Revised and Updated: Attract, Engage and Delight Customers Online" by Brian Halligan, Dharmesh Shah. Publisher: Wiley Note: Module offerings and details may be subject to change. Required MK5127: Mindful Leadership in Marketing & Sales MK5127: Mindful Leadership in Marketing & Sales Semester 1 and Semester 2 | Credits: 5 Working in the fast-paced, exhilarating and creative field of marketing and sales represents an attractive professional career path for many graduates, yet to succeed and lead in this dynamic environment requires resilience, tenacity and an ability to cope under pressure. The World Health Organisation predicts that by 2030 depression will be the leading cause of disease globally and states that three-quarters of adult mental disorders begin before the age of 24, and close to 30 per cent of young adults have at least one mental illness. This module underpins the entire MSc Marketing Practice programme with its motto of “If it’s gonna be, it’s up to me!” The objective of the module is to equip students with the motivation, attitude, knowledge and skills required to resiliently launch and sustain successful careers in Marketing. They will also be challenged to consider the potential impact they, as Marketing Professionals, can have on shaping society and caring for our planet as they evolve into the leaders of tomorrow. (Language of instruction: English) Learning Outcomes - Lead from the future as it emerges through exploring Otto Scharmer’s, Theory U. - Develop their Emotional Intelligence (EI), understanding the theory behind EI and how to apply it personally and professionally. - Enhance their performance and create more success in their lives through taking control of their attitude and thoughts through disciplining the mind. - Manage anxiety and stress in the workplace, while improving their mental clarity and ability to concentrate and learn, through the practice of Mindfulness. - Easily integrate exercise into their lives in an enjoyable way to enhance cognitive ability, creativity and ability to cope with stress. - Eat healthily through developing an understanding of the effects of food on cognition. - Engage in reflective practice as part of the on-going development of expert knowledge, skills and professional competence. Assessments - Continuous Assessment (100%) Teachers - MARY GREANEY: Research Profile | Email - ANN T. WALSH: Research Profile | Email Reading List - "Theory U Leading from the Emerging Future" by Scharmer, Otto Publisher: Berrett-Koehler Publishers, Inc. - "Leading from the Emerging Future: From Ego-system to Eco-system Economies" by Scharmer, Otto & Kaeufer, K. Publisher: Berrett-Koehler Publishers - "Emotional Intelligence, Why it can matter more than IQ" by Goleman, Daniel Publisher: Bloomsbury Publishing Plc. - "Mindset, The New Psychology of Success" by Dweck, Carol. Publisher: Random House USA Inc. - "Minduflness for Beginners: Reclaiming the Present Moment - and Your LIfe" by Kabat-Zinn, Jon Publisher: Sounds True Inc. - "Harnessing the Science of Persuasion" by Cialdini, Robert B. Publisher: Harvard Business Review, April Chapters: pgs 72-79 - "How to persuaade people to say yes" by Cialdini, R., Goldstein, N., Martin. Publisher: www.trainingjournal.com Chapters: p36-40 - "Addressing the blind spot of our time. Executive summary from "Theory U: Leading rom the future as it emerges" by Scharmer, Otto Publisher: MIT Leadership Centre http://mitleadership.mit.edu/pdf/Theory_U_Exec_Summary.pdf Chapters: Accessed 4 Sept. 2013 - "Leadership that gets results" by Goleman, Daniel Publisher: Harvard Business Review March-April, p 78-90 - "What makes a leader?" by Goleman, Daniel Publisher: Harvard Business Review, March-April, p78-90 - "The art of powerful questions: catalysing insight, innovation & action." by Vogt, Eric E., Brown, J., Isaacs, D. Publisher: Mill Valley, CA. Whole Systems Associates - "Manage your energy, not your time." by Schwartz, Tony Publisher: Harvard Business Review, October, p63-73 Note: Module offerings and details may be subject to change. Required MK5106: Digital Marketing Strategy and Management MK5106: Digital Marketing Strategy and Management Semester 2 | Credits: 10 This module equips students with sufficient knowledge and understanding of digital marketing channels and tools to effectively formulate successful Digital Marketing & Sales Strategies to drive brand awareness, generate sales leads and nurture relationships online. They will learn how to work with digital marketing agencies in the delivery of these strategies, along with learning how to monitor and analyse digital marketing metrics to assess the return on investment of campaigns and strategies. (Language of instruction: English) Learning Outcomes - Understand the breadth of digital marketing and its relevance to both B2C and B2B marketing in building brand awareness, generating leads, and nurturing leads and relationships online. - Understand the best practices in user and search engine friendly web and mobile design and explore how to acquire quality visitor traffic through Search Engine Optimisation. - Plan, formulate, execute, optimise and evaluate a search engine advertising campaign. - Interpret visitor behaviour through Data Analytics packages to make informed decisions on design, navigation and visitor acquisition channels. - Conceptualise a social media and content marketing strategy that is measurable and effective. - Drive successful email marketing campaigns, and be able to track, monitor and assess their effectiveness. - Identify the key considerations of developing brand mobile assets such as apps and websites and appreciate the unique characteristics of mobile and its uses in digital marketing. - Identify the suitability and application of performance marketing as a digital promotional channel. - Competently allocate budgets, choose target markets and select appropriate digital advertising media (PPC) to achieve strategic marketing objectives. - Develop holistic digital marketing strategies, that are in sync with offline marketing, to optimise brand awareness, sales and ROI online. Assessments - Continuous Assessment (100%) Teachers - DECLAN FLEMING: Research Profile | Email - MARY GREANEY: Research Profile | Email - ANN T. WALSH: Research Profile | Email - ORLA HIGGINS: Research Profile | Email Note: Module offerings and details may be subject to change. Required MK584: Marketing Research & Strategy MK584: Marketing Research & Strategy Semester 2 | Credits: 5 (Language of instruction: English) Assessments - Continuous Assessment (100%) Teachers - MARY GREANEY: Research Profile | Email - ANN T. WALSH: Research Profile | Email Note: Module offerings and details may be subject to change. Required MK586: Marketing Placement MK586: Marketing Placement Trimester 3 | Credits: 45 (Language of instruction: English) Assessments - Continuous Assessment (100%) Teachers - MARY GREANEY: Research Profile | Email - ANN T. WALSH: Research Profile | Email Note: Module offerings and details may be subject to change. Why Choose This Course? Career Opportunities This programme has a consistent 100% Employabilty Rate. Some are retained by their host companies while the remaining graduates rapidly secure employment as a direct result of participation on the programme. Graduates build successful marketing careers globally in various organisations from multinationals Unilever PLC and Johnson & Johnson, to companies such as Supermacs and Dubarry and public sector organisations including Bord Bia and ESB ecars. Variety of Host Companies The Marketing Discipline at NUI Galway collaborates with Irishbased companies to define job specifications for students on the programme. Companies of all sizes apply to become host companies on this programme, from tech start-ups to multinationals across every imaginable sector. Mentoring The Programme Director provides ongoing mentoring and support to graduates throughout their placement. In-company visits are carried out to review and facilitate graduates’ progress and performance. Marketing Skills Training As well as the three week induction programme, graduates return to campus on three occasions for workshops, each of four days duration. The taught modules are Digital Marketing Management, Marketing Communications Management, Inbound Marketing, Marketing Research & Strategy, Marketing Consulting in Action, Professional Development in Marketing and Workplace and Skills for Marketing Professionals. Graduates also complete a Marketing Project on behalf of their host company. Who’s Suited to This Course Learning Outcomes Work Placement Study Abroad Related Student Organisations Course Fees Fees: EU Fees: Tuition Fees: Student levy Fees: Non EU Due to visa restrictions, this programme is not open to Non-EU students Postgraduate students in receipt of a SUSI grant – please note an F4 grant is where SUSI will pay €2,000 towards your tuition. You will be liable for the remainder of the total fee. An F5 grant is where SUSI will pay TUITION up to a maximum of €6,270. SUSI will not cover the student levy of €224. Find out More Ms. Ann Walsh E marketingpractice@nuigalway.ie www.cairnes.nuigalway.ie/postgrad/ What Our Students Say Eoghan McGregor | Account Manager, Google I know I wouldn't be where I am today without the programme. I hit the ground running when I finished and I haven’t looked back since! I would recommend it to anyone who really wants to drive their career in the right direction. This should be the stepping stone and foundation for anyone who wants to pursue an exciting career in marketing. Michelle Murray | Marketing Executive at NUA Naturals The MSc (Marketing Practice) provides a mix of practical learning and theory. I was placed with one of my favourite health food brands and am lucky to say that I am currently working in my dream job! I have developed skills such as content marketing, social media, event organisation, market research and email marketing and the experience and skills gained will definitely stand to me for the future. For anyone considering this Masters, I couldn't recommend it enough as the mix of lectures, workshops and work placement is an excellent foundation to set your career on the right path! Emma Roche | Marketing and Brand Executive at Irish Pride Fine Foods I am absolutely LOVING my work placement as the experience that I’m gaining is incredible. It will be a massive selling point for me in any interview after my placement, as it is allowing me to apply my learnings in a real work environment. I have a huge amount of responsibility and have designed and implemented a number of different campaigns for new product launches and co-promotions e.g. The Irish Pride Bunsters & Calor BBQ Summer Promotion. I also enjoyed the workshops organised in Galway. They are always extremely interesting and beneficial to both myself and the company. One of my favourite aspects of the programme was the assignments we undertook. These are all designed to further enable us to add value to our organisations. Darragh Broderick | Inbound Marketing Specialist at Brightwork I chose the MSc (Marketing Practice) to fulfil my ambition of becoming an accomplished marketing professional. This course promised practical learning far superior to that of a classroom and it has absolutely delivered. I have developed relevant and differentiating marketing skills and acquired experiences which I am confident will serve me throughout my career. Jane Cullen | Marketing Executive at MediaHQ The MSc (Marketing Practice) in NUI Galway contained all of the necessary elements to develop myself as a marketing professional. My favourite part of the programme was the placement. Throughout the year, I created and managed several projects for my host company. This experience allowed me to put theory into practice and coupled with lecturer feedback, provided the richest and most rewarding learning opportunities of the course. I would recommend it to anyone who really wants to drive their career in the right direction. Jennifer O' Leary | ESB Innovation Marketing Assistant I was absolutely thrilled when I was accepted onto the MSc (Marketing Practice) programme. I can honestly say it has been one of the most rewarding and challenging years of my life. This master is exactly what I wanted when finishing my undergrad – hands on experience, challenging and to learn as much as possible. I really enjoyed doing each assignment because you learn so much which each one. There is also a fantastic support system in NUIG. One of my highlights of the year was that I got the opportunity to interview many marketing professionals during my research and project manage events of over 100 people. Your assignments come to life in this masters, and there is no better feeling watching your work being implemented in the work place!! I feel this course has given me the best start on my marketing career and I am so thankful I was accepted! Michaela Browne | Marketing Executive - Burke Insurances Ltd I was placed in Burke Insurances, an insurance brokerage in Galway. My placement was a little different to others in that I worked for Burke Insurances Monday to Wednesday and on Thursday and Friday I worked for a group of 18 brokerages based all across Ireland part of the Source Broker Network. At first, this sounded a little daunting to me, that I would be essentially working for two different companies; however, looking back now I couldn’t imagine my placement any other way. I have learned so many new skills, I have developed old skills, I have practiced marketing and I have learned a lot about myself. Upon completion of this programme, I feel confident that I have developed the right skills I need in order to go out into the working world. I feel that I can bring what I learned from my placement into any company which I move to next. Read Michaela’s blog about the programme at: https://jecairnes.wordpress.com/2017/05/07/msc-marketing-practice-michaelas-blog/ Laura O'Dea | Marketing Executive - School of Medicine, NUI Galway I feel extremely privileged to have been afforded the opportunity to study the MSc (Marketing Practice) programme at NUI Galway. What I loved about the programme was the opportunities within it, such as the work placement, the opportunity to work in a new environment and to expand your business profile". I loved every minute of my work placement and gained so many new skills on a daily basis. The teaching and leadership at every stage of the course was exceptional. Ryan Ludden | Business Development Manager at App Design I chose the MSc (Marketing Practice) as I wanted to physically apply the learnings from my Bachelor of Commerce (Global) Degree to my working career and the course provided the perfect platform to do just that! I got the exciting opportunity to work within a tech start up environment where I helped to bring the Marketing and Sales knowledge I had learned to the forefront of the business, helping it to turn what was only a concept at the start of my placement into a viable product and business today. The level of satisfaction in being able to achieve such a feat is incredibly rewarding and has provided me with skills that can be applied within any company I work for in the future. The MSc (Marketing Practice) provided me with the perfect stage to showcase what I could bring to the table for a company and the students within the course allowed for an incredibly collaborative environment that helped one another succeed and learn from each other to further develop our marketing skills. Mónica Tuset Riotorto | Sales Development Specialist at Matheworks Having a language opens up many incredible employment opportunities, particularly in the areas of Sales & Marketing as many companies look to move into new markets. In this respect, I believe that this programme is ideal for international students, as it will allow them to capitalise on such opportunities and secure fantastic sales & marketing positions. This master really helped me get to where I am today! Niamh Hunt | Marketing Assistant at Neuravi The MSc (Marketing Practice) has been the best way to jump-start my career in Marketing! The practical, hands-on learning aspect of the course helped develop many marketing skills which will differentiate us throughout our career. Completing the 37-week placement was an exciting, learning and challenging experience which provided many opportunities. Throughout my year, I managed, coordinated and attended numerous events abroad for my host company. This year allowed me to put all my learning from my undergrad into practice and develop many vital marketing skills. The group of lecturers, leaders and contributors to this course have a wealth of knowledge to share with the class. I would highly recommend this fun, practical, interactive masters programme to anyone pursuing a career in Marketing! Amy French | Marketing & Communications Executive, ESB International NUI Galway’s MSc (Marketing Practice) really appealed to me because of the structure of the course. What I loved most about it was the work placement element. As part of my role as Marketing & Communications Executive with ESB International I worked on several projects, creating value for my host company, but also applying the skills and knowledge I learned in college to real working situations. I learned skills during my time with ESB International that I would never have learned in the classroom. The online lectures, assignments and workshops provided by NUI Galway were second to none, working with industry professionals on interesting and relevant topics that could be applied to the host company. The course is ever evolving and designed to be relevant to all situations at all times. I would highly recommend the MSc Marketing Practice to anyone looking to progress in their career in marketing. Jessica Daly | Digital Marketing Executive at TitanHQ The MSc (Marketing Practice) is an invaluable course for anyone who wants to begin a career in Marketing. As the duration of the masters takes place in our host companies, it is excellent way to gain practical experience. I was fortunate to learn from extremely skilled colleagues in areas such as Search Engine Marketing, something I would have never been able to do in a classroom. The Masters was an exciting, rewarding and challenging hands on experience which built on my marketing skills as well as broadening and diversifying my knowledge and skillset. The benefits of the MSc (Marketing Practice) are endless, and have prepared me to move further towards an exciting marketing career.
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Courses Courses Choosing a course is one of the most important decisions you'll ever make! View our courses and see what our students and lecturers have to say about the courses you are interested in at the links below. University Life University Life Each year more than 4,000 choose NUI Galway as their University of choice. Find out what life at NUI Galway is all about here. About NUI Galway About NUI Galway Since 1845, NUI Galway has been sharing the highest quality teaching and research with Ireland and the world. Find out what makes our University so special – from our distinguished history to the latest news and campus developments. Colleges & Schools Colleges & Schools NUI Galway has earned international recognition as a research-led university with a commitment to top quality teaching across a range of key areas of expertise. Research Research NUI Galway’s vibrant research community take on some of the most pressing challenges of our times. Business & Industry Guiding Breakthrough Research at NUI Galway We explore and facilitate commercial opportunities for the research community at NUI Galway, as well as facilitating industry partnership. Alumni, Friends & Supporters Alumni, Friends & Supporters There are over 90,000 NUI Galway graduates Worldwide, connect with us and tap into the online community. Community Engagement Community Engagement At NUI Galway, we believe that the best learning takes place when you apply what you learn in a real world context. That's why many of our courses include work placements or community projects. Ardscileanna Gaeilge do Mhúinteoirí (Teastas Iarchéime) Expand all Course OverviewTá an teastas iarchéime 30 ECTS seo á thairiscint go páirtaimseartha do mhúinteoirí cáilithe ar mhian leo cur lena scileanna teanga agus ardchumas cruinnis a bhaint amach. Tá sé oiriúnach do mhúinteoirí bunscoile agus iar-bhunscoile, do mhúinteoirí Gaeilge agus do mhúinteoirí atá ag teagasc ábhair trí Ghaeilge i ngaelscoileanna, i ngaelcholáistí agus i scoileanna Gaeltachta. Baintear úsáid as teicneolaíocht foghlama agus modh seachadta a éascóidh rannpháirtíocht sa chlár léinn seo agus bíonn gach deis ag mic léinn an chláir a gcuid foghlama féin a bhainistiú ina gcuid ama féin. Is é comhsprioc an chúrsa go mbeidh an múinteoir ábalta straitéisí sealbhaithe agus saibhrithe teanga a fheidhmiú sa rang. Applications and Selections Who Teaches this Course - Lisa Ní Fhlatharta (BA, MA, Dioplóma Iarchéime i dTeagasc na Gaeilge do Dhaoine Fásta) - Belinda McHale (BA, MA, Postgraduate Certificate in Teaching & Learning) - Odí Ní Chéilleachair (BA, MA, Dioplóma Iarchéime sa Oideachas) - Séamus Ó Coileáin (BA, MA) - Eoin Ó Droighneáin (BA, MA) - An Dr Dorothy Ní Uigín (BA, MA (Gaeilge), MA (Literature & Publishing), MA (Academic Practice), PhD (Gaeilge) Requirements and Assessment Key Facts Entry Requirements Additional Requirements Duration 2 bhliain Next start date Meán Fómhair 2019 A Level Grades () Average intake Closing Date Moltar iarratas a dhéanamh go luath ag súil le tairiscint luath. Tuilleadh eolais anseo. NFQ level Mode of study Páirtaimseartha ECTS weighting Award CAO Course code TAG Course Outline Bliain 1: Ardchruinneas Scríofa agus Labhartha I An tAistriúchán & Téarmaíocht an tSeomra Ranga Bliain 2: Ardchruinneas Scríofa agus Labhartha II Tionscadal Ach an clár seo a bheith curtha díobh ag na rannpháirtithe, beidh ar a gcumas: - scileanna éagsúla teanga agus litearthachta a shaothrú a fhónfaidh suíomhanna oideachais ina mbeidh ardchumas Gaeilge ag teastáil; - sainscileanna aistriúcháin a shaothrú le cur ar a gcumas feidhmiú go héifeachtach agus go muiníneach sa seomra ranga; - bonn anailíse agus léargais a chothú a bheidh ina chrann taca do mhúinteoirí atá ag iarraidh acmhainní foghlama Gaeilge a chruthú chomh maith le straitéisí feasachta agus saibhrithe teanga a fhorbairt. Déanfar an cúrsa a reáchtáil ar bhonn na foghlama cumaisc trí mhodúil an chúrsa a sheachadadh ar líne. Beidh ceardlanna míosúla ar siúl ar champas Ollscoil na hÉireann, Gaillimh freisin. Beidh deis ag rannpháirtithe an clár a chríochnú thar dhá bhliain acadúla nó modúil aonair den chúrsa a ghlacadh in imeacht roinnt blianta agus iad a chur i dtreo na cáilíochta iomláine. (Ní mór d’iarrthóirí ríomhaire agus ceangal leathanbhanda a bheith acu chun páirt a ghlacadh sa chúrsa seo.) Beidh measúnuithe leanúnach agus scrúdúithe le suí ag na mic léinn. Curriculum InformationCurriculum information relates to the current academic year (in most cases). Course and module offerings and details may be subject to change. Glossary of Terms - Credits - You must earn a defined number of credits (aka ECTS) to complete each year of your course. You do this by taking all of its required modules as well as the correct number of optional modules to obtain that year's total number of credits. - Module - An examinable portion of a subject or course, for which you attend lectures and/or tutorials and carry out assignments. Algebra and Calculus could be modules within the subject Mathematics. Each module has a unique module code eg. - Optional - A module you may choose to study. - Required - A module that you must study if you choose this course (or subject). - Semester - Most courses have 2 semesters (aka terms) per year. Year 1 (15 Credits) Required GA5101: Ardchruinneas Scríofa agus Labhartha 1 GA5101: Ardchruinneas Scríofa agus Labhartha 1 Semester 1 and Semester 2 | Credits: 10 Is í aidhm an mhodúil seo scileanna teanga a roinnt leis na mic léinn ionas go mbeidh siad in ann feidhmiú go héifeachtach agus le hardcruinneas teanga sa seomra ranga Gaeilge / trí Ghaeilge. Díreoidh an modúl ar struchtúr agus ar chruinneas na teanga, idir labhairt agus scríobh ar bhealach céimnithe, praiticiúil agus ábhartha. Leagfar béim ar thábhacht an fhéinmhachnaimh agus an cheartúcháin sa mhodúl (Language of instruction: Irish) Learning Outcomes - Leas a bhaint as foinsí agus acmhainní Gaeilge a chuirfidh barr feabhais ar an gcruinneas scríofa. - Scileanna éagsúla teanga agus litearthachta a shaothrú a fhónfaidh suíomhanna oideachais ina mbeidh ardchumas Gaeilge ag teastáil. - Stór focal agus líofacht a léiriú agus iad i mbun oibre sa seomra ranga. - Tabhairt faoi thascanna scríofa agus labhartha a bhaineann le cúrsaí oideachais agus anailís mhachnamhach a dhéanamh orthu. - Tabhairt go muiníneach faoin bhféincheartúchán. Assessments - Continuous Assessment (40%) - Oral, Audio Visual or Practical Assessment (30%) - Department-based Assessment (30%) Teachers - ODHARNAIT NI CHEILLEACHAIR: Research Profile | Email - GEARÓID Ó CADHAIN: Research Profile | Email - LISA NI FHLATHARTA: Research Profile | Email - DOROTHY NÍ UIGÍN: Research Profile | Email - BELINDA MCHALE: Research Profile | Email Reading List - "Leabhar Gramadaí Gaeilge" by Mac Congáil, N. Publisher: Cló Iar-Chonnacht - "Cruinnscríobh na Gaeilge" by Mac Murchaidh, C. Publisher: Cois Life - "Gramadach Gan Stró" by Ó Dónaill, É. Publisher: Gaelchultúr Note: Module offerings and details may be subject to change. Required GA5102: Aistriúchán agus Téarmaíocht an tSeomra Ranga GA5102: Aistriúchán agus Téarmaíocht an tSeomra Ranga Semester 2 | Credits: 5 Is é aidhm an mhodúil seo na mic léinn a chumasú ionas go mbeidh siad in ann áiseanna téarmaíochta agus foclóireachta na Gaeilge a láimhseáil go héifeachtach agus scileanna aistriúcháin a thabhairt dóibh ionas go mbeidh siad in ann téacsanna Gaeilge atá oiriúnach don chóras bunscolaíochta agus meánscolaíochta a ullmhú. (Language of instruction: Irish) Learning Outcomes - Cuntas a thabhairt ar an gcaoi a ndéantar nuathéarmaí na Gaeilge a cheapadh agus a scaipeadh. - Leas a bhaint as foinsí agus acmhainní téarmaíochta agus foclóireachta na Gaeilge. - Úsáid a bhaint as na gnéithe is tábhachtaí de bhogearra aistriúcháin ríomhchuidithe - Scagadh a dhéanamh ar straitéisí aistriúcháin a bhaineann le hábhar scoile - Leas a bhaint as scileanna aistriúcháin chun téacsanna Gaeilge atá oiriúnach don chóras bunscolaíochta agus meánscolaíochta a ullmhú. Assessments - Continuous Assessment (50%) - Department-based Assessment (50%) Teachers - ODHARNAIT NI CHEILLEACHAIR: Research Profile | Email - AINE NIC NIALLAIS: Research Profile | Email - LISA NI FHLATHARTA: Research Profile | Email - DOROTHY NÍ UIGÍN: Research Profile | Email Reading List - "Ár dTéarmaí Féin" by Ní Ghallchobhair, F. Publisher: Cois Life - "Aistrigh Leat" by Ó Ruairc, M. Publisher: Cois Life Teoranta - "Cuir Gaeilge Air" by Mac Lochlainn, A. Publisher: Cois Life Teoranta Note: Module offerings and details may be subject to change. Year 2 (15 Credits) Required GA6101: Ardchruinneas Scríofa agus Labhartha 2 GA6101: Ardchruinneas Scríofa agus Labhartha 2 Semester 1 | Credits: 5 Is í aidhm an mhodúil seo cur leis na scileanna teanga a shealbhaigh na mic léinn sa mhodúl Ardchruinneas Scríofa agus Labhartha 1 ionas go mbeidh siad in ann feidhmiú go muiníneach agus le hardcruinneas teanga sa seomra ranga Gaeilge / trí Ghaeilge. Beifear ag súil go mbainfidh na mic léinn barr feabhais amach i gcruinnscríobh agus i labhairt na Gaeilge. Leanfar de na mic léinn a chumasú i rialacha gramadaí na Gaeilge, i gcomhréir na teanga agus i gceartúsáid na teanga sa scríobh agus ó bhéal. (Language of instruction: Irish) Learning Outcomes - Dul i ngleic leis na dúshláin agus na cúinsí faoi leith a bhaineann leis an nGaeilge mar theanga labhartha i gcomhthéacs an tseomra ranga. - Dul i ngleic leis na dúshláin agus na cúinsí faoi leith a bhaineann leis an nGaeilge mar theanga scríofa i gcomhthéacs an tseomra ranga. - Anailís a dhéanamh ar éagsúlacht chanúnach na Gaeilge i gcomhthéacs cheartscríobh agus labhairt na Gaeilge - Féinmheasúnú a dhéanamh ar a ndul chun cinn sa phróiseas foghlama teanga. Assessments - Continuous Assessment (20%) - Oral, Audio Visual or Practical Assessment (40%) - Department-based Assessment (40%) Teachers - ODHARNAIT NI CHEILLEACHAIR: Research Profile | Email - LISA NI FHLATHARTA: Research Profile | Email Reading List - "Leabhar Gramadaí Gaeilge" by Mac Congáil, N. Publisher: Cló Iar-Chonnacht - "Cruinnscríobh na Gaeilge" by Mac Murchaidh, C. Publisher: Cois Life - "Gramadach Gan Stró" by Ó Dónaill, É. Publisher: Gaelchultúr Note: Module offerings and details may be subject to change. Required GA6102: Tionscadal GA6102: Tionscadal Semester 1 and Semester 2 | Credits: 10 Is é aidhm an mhodúil seo na mic léinn a spreagadh le feidhmiú as a stuaim féin chun taighde a dhéanamh go neamhspleách agus ar chaighdeán gairmiúil. Tabharfaidh na mic léinn faoi thionscadal taighde i réimse an Ghaeloideachais ina n-áirítear gníomhthaighde, aistriúchán nó cruthú ábhar teagaisc. (Language of instruction: Irish) Learning Outcomes - Acmhainní foghlama don Ghaeloideachas a chruthú chomh maith le straitéisí feasachta agus saibhrithe teanga a fhorbairt. - Tasc sainiúil taighde a phleanáil, a dhearadh agus a chur i gcrích agus a chur i láthair ar ardchaighdeán. - Stíl thagartha acadúil a úsáid go cruinn agus go beacht. - Scileanna cuardaigh/taighde ar bhunachair éagsúla a thabhairt chun cruinnis. Assessments - Research (100%) Teachers - NIALL MAC UIDHILIN: Research Profile | Email - ODHARNAIT NI CHEILLEACHAIR: Research Profile | Email - FIONA NÍ CHUALÁIN: Research Profile | Email - LISA NI FHLATHARTA: Research Profile | Email - DOROTHY NÍ UIGÍN: Research Profile | Email Reading List - "Research Methods in Education" by Cohen, L., Manion, L., Morrison, K. Publisher: Routledge Note: Module offerings and details may be subject to change. Why Choose This Course? Career Opportunities Who’s Suited to This Course Learning Outcomes Work Placement Study Abroad Related Student Organisations Course Fees Fees: EU Fees: Tuition Fees: Student levy Fees: Non EU Find out More Riarthóir Theagasc na Gaeilge Acadamh na hOllscolaíochta Gaeilge Ollscoil na hÉireann, Gaillimh E: dorothy.niuigin@oegaillimh.ie