http___www.packaging.com_ga_packaging-design-affects-buy__1.xml
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How Packaging Design Affects What You Buy Proper package design can help make the difference between a customer considering an item and actually making the purchase. While there are many different factors that go into sales, having the right packaging design is certainly one of the most important. Interesting enough, the art of effective package design was not developed as we see today until after World War II. Before that time, packaging design was considered merely functional to simply convey what the product was. Afterwards, marketing studies along with the prices of using colored inks and more creative packaging designs revolutionized the industry. With today’s faster paced world, studies have shown that up to three quarters of all purchases made are of the impulse variety, meaning that attractive packaging played a role in the decision to buy the product. Today, proper package design with large businesses and corporations starts with concepts that are vigorously tested in focus groups to see what draws the best reaction. What is Good Packaging Design? Since a good package design is ultimately proven by the consumers who purchase the product, the elements that go into such designs generally incorporate the following elements: - Effective Product Name - Proper Colors - Conveys Important Information - Builds Brand Identification - Clarity of Presentation These are the basic five elements that goes into good packaging design. However, achieving that goal can take time and effort, but the results are well worth it in terms of sales. The name must be clear and fit what the product does while coloring should be attractive, yet appropriate to the type of product. The information on the packaging should be clear and concise while the helping to build proper brand identification. Finally, the entirety of the packaging should be clear and devoid of any confusion. How to Create Proper Packaging Design for a Product While there are a number of ways to create the most successful type of packaging, they do share several elements in common. Research: For large corporations and businesses, this type of research is usually done with focus groups and marketing teams that weed out all but the most successful design. However, for entrepreneurs and small businesses without such budgets, research often starts by examining previously successful packaging designs by other companies with identical or similar products and proceeding from there. Testing: No matter how much a product design looks to be a sure thing, there is no way to know unless it is tested. Such testing needs to be done with groups of people that the product is primarily aimed at selling. Even small businesses must conduct some form of effective testing before going into full production. Adjustments: Even the best product testing may not reveal all the potential problems, which is why it is important to monitor sales and make adjustments when necessary. For the most part, the actually packaging usually changes very little with additions here or subtractions there. But the purpose is to make the right changes for the best results. Effective packaging design is not a process that ends once the product is on the shelf, but it is an ongoing effort to maximize sales potential.
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Conas a théann Dearadh Pacáistiú Cad are Ceannaigh Is féidir le dearadh pacáiste cheart cuidiú a dhéanamh ar an difríocht idir an custaiméir ag smaoineamh mír agus ag déanamh iarbhír a cheannach. Cé go bhfuil go leor fachtóirí éagsúla a théann i díolacháin, a bhfuil an dearadh pacáistiú ceart is cinnte ar cheann de na cinn is tábhachtaí. Suimiúil go leor, Ní raibh an ealaín na dearadh pacáiste éifeachtach a fhorbairt mar a fheicimid inniu go dtí tar éis an Dara Cogadh Domhanda. Roimh an am sin, Measadh go raibh dearadh pacáistiú ach feidhmiúil a chur in iúl ach cad a bhí ar an táirge. Ina dhiaidh sin, staidéir margaíochta chomh maith leis na praghsanna ag baint úsáide as inks daite agus níos mó dearaí pacáistiú cruthaitheach revolutionized an tionscal. Le saol an lae inniu paced níos tapúla, staidéir Tá sé léirithe go bhfuil suas le trí cheathrú de na ceannacháin a rinneadh ar an éagsúlacht impulse, rud a chiallaíonn go raibh ról pacáistiú tarraingteach sa chinneadh a cheannach ar an táirge. Sa lá atá inniu, Tosaíonn dearadh pacáiste cuí le gnóthaí móra agus corparáidí le coincheapa atá tástáilte go bríomhar i ngrúpaí fócais a fheiceáil cad Tarraingíonn an t-imoibriú is fearr. Cad é Dearadh Pacáistiú Dea? Ós rud é go bhfuil an dearadh pacáiste maith cruthaithe ar deireadh thiar ag na tomhaltóirí a cheannach ar an táirge, na heilimintí sin a théann isteach i dearaí den sórt sin go ginearálta chuimseodh na heilimintí seo a leanas: - Éifeachtach Táirge Ainm - Dathanna cheart - Thugann Eolas Tábhachtach - Tóg Branda Aitheantais - Soiléireacht Cur i láthair Seo iad na cúig heilimintí bunúsacha a théann isteach i ndearadh le pacáistiú maith. Mar sin féin, Is féidir an sprioc sin a bhaint amach a chur san am agus an iarracht, ach tá na torthaí fiú go maith é i dtéarmaí díolachán. Caithfidh an t-ainm a bheith soiléir agus oiriúnach cad a dhéanann an táirge agus ba cheart go dathú a bheith tarraingteach, fós is iomchuí don chineál táirge. Ba chóir go mbeadh an t-eolas maidir leis an pacáistiú a bheith soiléir agus gonta agus an cabhraithe a thógáil aitheantais branda cuí. Ar deireadh, Ba chóir go mbeadh an iomlán an pacáistiú a bheith soiléir agus devoid aon mearbhall. Conas a Cruthaigh Dearadh Pacáistiú cheart do Tháirge Cé go bhfuil roinnt bealaí a chruthú ar an gcineál is fearr ar éirigh pacáistiú, a dhéanann siad roinnt eilimintí éagsúla i coitianta. Taighde: I gcás corparáidí agus gnólachtaí móra, Tá an cineál seo taighde dhéanamh de ghnáth le grúpaí fócais agus foirne margaíochta a weed amach gach ach an dearadh is rathúla. Mar sin féin, d'fhiontraithe agus do ghnólachtaí beaga gan buiséid dá leithéid, Tosaíonn an taighde go minic ag scrúdú dearaí pacáistiú rathúil roimhe ag cuideachtaí eile le táirgí comhionann lena chéile nó a leithéid agus dul ar aghaidh ó ann. Tástáil: Is cuma cé mhéad Breathnaíonn dearadh táirge a bheith ina rud cinnte, níl aon bhealach a fhios mura bhfuil sé tástáilte. Ní mór tástáil den sórt sin a dhéanamh le grúpaí daoine go bhfuil an táirge dírithe go príomha ar díol. Ní mór Fiú ghnólachtaí beaga de chineál éigin tástála éifeachtach a dhéanamh roimh dul isteach i dtáirgeadh go hiomlán. Coigeartuithe: Ní féidir Fiú an tástáil táirge is fearr thaispeáint go léir na fadhbanna féideartha, agus sin an fáth go bhfuil sé tábhachtach chun monatóireacht a dhéanamh díolacháin agus coigeartuithe a dhéanamh nuair is gá. Don chuid is mó, an pacáistiú iarbhír de ghnáth athruithe an-beag le breiseanna anseo nó subtractions ann. Ach is é an cuspóir a dhéanamh ar na hathruithe ceart do na torthaí is fearr. Ní próiseas a chríochnaíonn nuair a bhfuil an táirge ar an seilf Tá dearadh éifeachtach pacáistiú, ach tá sé iarracht leanúnach chun díolachán féideartha a uasmhéadú.