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We’ve found that Twitter has been a great way for us to connect on a more personal level with our employees and customers. –; Tony Hsieh, CEO of Zappos.com Twitter –; Quick Facts Courtesy of StasticBrain we know the following facts about Twitter - Total number of active registered Twitter Users –; 645 million - Number of new Twitter users signing up everyday –; 135 thousand - Average number of tweets per day –; 58 million It’;s quite clear that Twitter is big, and it’;s here to stay. Why Twitter Is A Must For Your Business 34% of marketers have generated leads using Twitter. (source: Digital Buzz Blog –; and this was back in 2012) If the above just seems like a lot of large numbers, consider the following case studies: - Engagement: Tiny Prints sees 47% increase in search rankings by using Twitter and Bright Edge. Follower engagement on pages and keywords grew 300% over a month long campaign that aligned Tweets with digital content. - Growth: Etsy drives explosive growth by implementing the Twitter button. In a typical 30 day period, over 1 million Tweets mention @Etsy. The Follow Button has driven over 200,000 followers for Etsy sellers. - Relations: Zappos uses Twitter to generate over 1200 conversations with customers per month. The team follows mentions and tries to respond to almost everyone who asks questions about Zappos. How To Use Twitter For Your Business Perhaps those case studies seem unrealistic (“;Well, I’;m not Zappos, I don’;t have their marketing budget, their analytics, their man power”;). Yes, you may not have all those things. But you do have Twitter. The fact of the matter is, Twitter has a limited functionality. There are only so many things one can do with Twitter (though as you will see, it is more than you realize). And anything that they can do, you can do. So let’;s cut through the BS, dive right into the data, and find out what works and what these guys are doing to boost their sales. Who This Tutorial Is For? - People who already know the basics of Twitter - People who want to leverage Twitter as a driver for growth, engagement, and conversions. Who This Tutorial Is NOT For? - People who use Twitter as a personal account and have no interest in sales. - People who would like to use Twitter as a marketing tool but still don’;t know the basics. If you fall into this bracket then I encourage you to check out the resources at the end of this post. There are some great articles that will teach you the basics. What You Will Learn - How to transform your dull profile into a brandable asset - How to find and engage customers no matter how small your business is - Additional resources for beasting Twitter Building A Brand With Twitter Before you do anything you have to build out your brand image. This starts with your Twitter profile. This seems obvious, but many people are not taking full advantage of what’;s available. Everyday on Twitter I see someone not including a link to their website or not utilizing a background image. What’;s the point of even having a profile? Who’;s Doing It Right? - As opposed to the standard black Maersk has implemented a custom background design. You upload this image under Design in your profile settings. - They use their logo as their profile image which appears next to every tweet they send. You upload this image under Profile in your account settings. - They have chosen an easily recognizable Twitter handle relevant to their brand. - They have leveraged their description to include additional, clickable links such as their Facebook page and their website. Other ways to attack this, especially if you are a smaller, more local business, is to include relevant information such as: - Your address, phone number, and opening hours in the description - A special offer in the background - A face as a profile image (a bit more human, but you may lose brand recognition) - Instead (or in addition to) your website, include some eye catching content you just wrote or a landing page optimized for Twitter users Additionally, there is the large background image. Consider how CapitalOne advertises the NCAA (for which they are a sponsor) AND includes a current offer, tying it in with a catchy hashtag to monitor the campaign. Did you notice the hashtag #KaChing on the top-left pendant? That’;s actually part of a CapitalOne campaign promoting their quicksilver offer. By tying everything together we can create a consistent brand theme for our users. This is not just for show, but serves practical uses such as directing users to our website and current offers. Finding Customers With Twitter Twitter is new to us. That said, in a few short weeks we’ve had definite increase in all sorts of traffic. Out of the normal inbound leads, the number has increased 15% and two of the inbounds are now active pipeline opportunities. We’ve found one extremely valuable partner relationship. –; Mike Damphousse of Green Leads Once you’;ve built your brand you are going to want to market yourself to customers. Here’;s how: Advanced Search Twitter’;s advanced search gives you all the marketing tools you need to find and follow potential customers. Don’;t let “;advanced”; throw you. Here are some simple ways to make use of it: Words: Target words and phrases related to your product or business. Think beyond the obvious. For example, if you sell vacuum cleaners search for terms like “;messy house”; and “;spring cleaning”;. Not to pick on Georgia and her general untidiness, but she is just asking to be marketed some cleaning products that work! People: One thing I never see businesses do is asking people for their Twitter handle (like asking for an email address, but less intrusive). Start asking your customers for their social media handles and follow and engage them. Imagine these two scenarios: Scenario 1: Scenario 2: - Customer orders a pizza, comes to pick it up. - Local pizza store asks for his Twitter handle, offering to tweet him deals later on. - Customer gives Twitter handle, goes home. - Local pizza store begins engaging with customer, asking him how the pizza was, and later on sending him promotions or exclusive offers. Which customer is more likely to come back? Geography: If you’;re a local business, start following people in your geographical area and making them aware of what you offer. People tend to do business where they live or work to try to minimize the commute. Make sure they’;re aware of your presence. Leveraging Competitors 56% of customer tweets to companies are being ignored. (sources: AllTwitter) More and more people are using Twitter as a platform to try and connect with the companies they use and know. In fact, new research shows that 60% of customers prefer Twitter over Facebook for customer care issues. And yet, they are largely being ignored. If we learned anything from the Zappos case study mentioned earlier, it’;s that starting conversations with customers can drive more traffic, sales, and likely lowers our attrition rate. And what’;s to stop us from starting conversations with our competitor’;s followers? After Cheryl destroys that card she’;s probably going to be in the market for a new bank, especially if there is one that doesn’;t charge interest on a $0 balance. Action Plan - Come up with a list of Twitter handles for your competitors - Monitor their mentions - Respond to their unanswered queries And it doesn’;t stop there. For a more detailed explanation check out Neil Patel’;s article on how to steal our competitor’;s Twitter followers. Paid Promotion It’;s time to forget about the old school ways of marketing. We’;ve seen that social media marketing can be some of the most cost-efficient marketing around. So consider paying to increase the visibility of your tweets by experimenting with Twitter’s promoted tweets product. Obama did in the 2012 election, and we all know how that turned out. Remember how much data Twitter has on its users. This leads to exceptional targeting by keywords, interests, geography and devices. Compare this to say, a TV ad which is insanely expensive and not very targeted. Engaging Customers With Twitter Too often marketers neglect their current customers in search of new ones (hence why 56% of cries are left unheard). Just as important as finding new customers is engaging current ones. And to do that, we need to know what works. How do we get our tweets noticed? According to bitly, the half-life of a tweet is around 3 hours. In short, we don’;t have much time, so anything we can do to extend our message is precious. Here’;s how we do that. Cut To The Chase With Tweets Twitter is like the lightening round of a game show, you have to be quick and to the point. Studies show that tweets under 100 characters get 21% more engagement. Peoples’; attention spans are getting pretty short, huh? Consider one of the most popular tweets of all time is just three words. Of course it helps to be the president, but we don’;t need to have the most popular tweet of all time. We just want to get noticed. While you’;re at it, toss in a few numbers or symbols as it helps the tweet stand out. Use Attention-Grabbing Quotes People love a good quote. I can see it even in my own blog. Look at some of my most tweeted posts. While 101 Business Quotes From Influential People is arguably my most “;useless”; piece of content, it’;s one of my most shared posts. A fluke? I think not –; studies agree. A tweet with a quote is 54% more likely to get retweeted. Quotes resonate with people at a deeper level. It also makes them feel smart, and we all like to feel smart. Consider how you can implement quotes into your marketing efforts. For example, traditionally I would probably tweet this article as its title, but what if instead I grabbed one of the above quotes and simply added my link at the end? Additionally, a good quote can add an air of mystery around the link. It hints at what’;s inside without telling the whole story, inviting me to click. Ask For Retweets, But Don’;t Beg Tweets that ask for a “RT” or “retweet” get 12 to 23 times as many shares as those that don’t. Now, nobody likes a beggar, but ask and you shall receive. It’;s a fine line but if you don’;t press your fans even a little bit you shouldn’;t expect them to support you out of the goodness of their heart. Use Catchy Images And Videos A picture is worth a thousand words, which is a lot more than the 140 character limit. Did you see the above tweet from Obama? Were you surprised to see it included an image? Yes, you can do that. Yes, you should do that. In fact, studies show that tweets with image links get two times the engagement rate of those without. This image employed by Microsoft to promote their Blink app seems largely unrelated to the app itself. But who cares –; it gets my attention. The image has a clear focus point and interacts with the viewer directly. If you really want to get noticed, use images. They’;re more eye-catching. They take up more space. They tell a story. Get Creative With #Hashtags Many of you might recall Justin Timberlake’;s and Jimmy Falon’;s hilarious parody about obnoxious hashtag usage. Well, research indicates that it’;s not just teenage girls abusing hashtags, but powerful brands as well. According to Search Engine Watch, out of the 34,707 regular tweets (tweets that don’;t include an @ reply or a retweet) that the Interbrand 100 companies posted, 45 percent included at least one hashtag and more than 67 percent included one or more hashtags. And there’;s a good reason, since tweets with hashtags receive two times more engagement than those without. Twitter is a big, wide world and hashtags are a phenomenol tool for organizing it. Remember the #KaChing campaign I mentioned above? Marketers create campaigns all the time, some successful, and some not. For example, Domino’;s Pizza U.K. ran a promotion from 9 a.m. to 11 a.m. in which they agreed to cut the price of their Pepperoni Passion Pizza by one pence every time someone tweeted the hashtag #letsdolunch. 85,000 tweets later and the price went from £15.99 to £7.74, for 4 hours between 11 a.m. and 3 p.m. that day. Sure they had to lower the price of one pizza for a few hours, but how many incremental sales did that drive? How much exposure did they get between the campaign AND the article write ups afterward? Conclusion Twitter tends to be overlooked by most business owners. They don’;t get it. They look at it and they don’;t see anything beyond a white box with a 140 character limit. However, used correctly and it becomes a powerful marketing tool that can drive serious leads. If you liked this article, follow me on Twitter, and check out these other great articles below! 14 Amazing Twitter Articles (Hand Selected From A List Of 50) - How to Use Twitter for Business and Marketing - How to Get More Twitter Followers (The Ultimate Twitter Tips Guide) - How to Use Twitter to Grow Your Business - 12 Formulas: How to Use Twitter to Drive Traffic to Your Blog - Twitter Traffic: How to Double Your Traffic to Your Content - 10 Simple Twitter Tactics That Will Get You More Traffic Today - 5 Brilliant Ways to Use #Hashtags in Social Media Marketing - 3 Key Hashtag Strategies: How to Market your Business & Content - 10 Best Twitter Applications for Small Business Owners - Free Twitter Analytic Tools: The Ultimate Guide - Twitter For Business: The Ultimate Guide - The Ultimate Guide: How to Use Analytics to Increase Your Content Marketing ROI - How to Twitter: The Ultimate Beginner’s Guide For Using Twitter - A Few Amazing Twitter Stats
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Táimid tar éis a fuarthas amach go bhfuil Twitter a bhí slí iontach dúinn chun nascadh ar leibhéal níos pearsanta lenár bhfostaithe agus na gcustaiméirí. –; Tony Hsieh, POF Zappos.com Twitter –; Fíricí Thapa Le caoinchead StasticBrain Tá a fhios againn na fíricí seo a leanas faoi Twitter - Total number of active registered Twitter Users –; 645 milliún - Number of new Twitter users signing up everyday –; 135 míle - Average number of tweets per day –; 58 milliún It’;s quite clear that Twitter is big, and it’;s here to stay. [sociallocker id=”;668″;] Íoslódáil an PDF [/sociallocker] Cén fáth go bhfuil Twitter A Must Do Ghnó 34% na margóirí a bhfuil mar thoradh ar úsáid a bhaint as Twitter a ghintear. (fhoinse: Digiteach Buzz Blag –; agus bhí sé seo ar ais i 2012) Más cosúil leis an thuas ach ar nós a lán de na líon mór, mheas an méid seo a leanas cás-staidéir: - Rannpháirtíocht: Priontaí Tiny Feiceann 47% méadú ar rátálacha cuardaigh trí úsáid a bhaint Twitter agus Imeall Bright. Rannpháirtíocht follower ar leathanaigh agus na heochairfhocail fhás 300% thar feachtas fada mí a ailíniú Curfá le hábhar digiteach. - Fás: Etsy thiomáineann fás pléascach trí chur i bhfeidhm an cnaipe Twitter. I tipiciúil 30 tréimhse lá, níos mó 1 milliún Tweets luaEtsy. Tá an Lean Button thiomáint thar 200,000 leanúna do díoltóirí Etsy. - Caidreamh: Zappos uses Twitter to ghiniúint níos mó ná 1200 comhrá le custaiméirí in aghaidh na míosa. The team follows mentions and tries to respond to almost everyone who asks questions about Zappos. Conas a Úsáid Twitter Do Ghnó B'fhéidir is cosúil iad siúd cás-staidéir neamhréadúil (“;Bhuel, I’;m not Zappos, I don’;t have their marketing budget, n Analytics, their man power”;). Is ea, Ní fhéadfadh a bheith agat na rudaí sin go léir. Ach an bhfuil tú ag Twitter. Is é fírinne an ábhar, Twitter Tá feidhmiúlacht teoranta. Níl ach an oiread sin rudaí ar féidir le duine a dhéanamh le Twitter (cé mar a fheicfidh tú, tá sé níos mó ná realize tú). Agus rud ar bith go siad is féidir a dhéanamh, tú is féidir a dhéanamh. So let’;s cut through the BS, Léim ceart isteach na sonraí, agus a fháil amach cad a oibríonn agus cad iad na guys ag déanamh a mhéadú a gcuid díolacháin. Cé seo Teagaisc An bhfuil Do? - Daoine a fhios agat cheana féin an Basics of Twitter - Daoine ar mian leo a ghiaráil Twitter mar thiománaí d'fhás, rannpháirtíocht, agus conversions. Cé seo Teagaisc An bhfuil NACH Do? - Daoine a bhaineann úsáid as Twitter mar chuntas pearsanta agus nach bhfuil aon leas i ndíolacháin. - People who would like to use Twitter as a marketing tool but still don’;t know the basics. Má thagann tú isteach lúibín seo ansin spreagadh mé tú a check out the resources at the end of this post. Tá roinnt altanna mór a bheidh tú ag múineadh na bunghnéithe. Cad An mbeidh tú Foghlaim - Conas a athrú ar do phróifíl dull i sócmhainn brandable - Conas a aimsiú agus custaiméirí i ngleic cuma cé chomh beag is do ghnó - Additional resources for beasting Twitter Tógáil A Brand Le Twitter Sula ndéanann tú aon rud a bhfuil tú a thógáil amach do íomhá bhranda. Tosaíonn sé seo le do Twitter próifíl. Dealraíonn sé seo soiléir, but many people are not taking full advantage of what’;s available. Laethúil ar Twitter Feicim duine gan nasc ar a láithreán gréasáin nó nach bhfuil úsáid a bhaint as an íomhá cúlra. What’;s the point of even having a profile? Who’;s Doing It Right? - As opposed to the standard black Maersk has implemented a custom background design. You upload this image under Design in your profile settings. - They use their logo as their profile image which appears next to every tweet they send. You upload this image under Profile in your account settings. - Tá siad a roghnaigh an Twitter so-aitheanta a láimhseáil a bhaineann lena branda. - Tá siad giaráilte cur síos a chur san áireamh breise, naisc inchliceáilte ar nós a Facebook leathanach agus a láithreán gréasáin. Bealaí eile a ionsaí seo, go háirithe má tá tú níos lú, gnó níos áitiúla, Tá a chur san áireamh faisnéis ábhartha amhail: - Do sheoladh, uimhir theileafóin, agus uaireanta oscailte sa chur síos - A thairiscint speisialta sa chúlra - A aghaidh mar íomhá próifíl (le beagán níos mó duine, ach is féidir leat a chailleadh aitheantas branda) - Ina áit sin (nó i dteannta) do láithreán gréasáin, I measc roinnt súil teacht ábhar a scríobh tú díreach nó leathanach tuirlingthe optamaithe le haghaidh úsáideoirí Twitter Ina theannta sin, tá an íomhá cúlra mór. Smaoinigh ar conas a advertises CapitalOne an NCAA (a bhfuil siad urraitheoir) AGUS folaíonn sé tairiscint atá ann faoi láthair, tying sé i le hashtag catchy chun monatóireacht a dhéanamh ar an bhfeachtas. Did you notice the hashtag #KaChing on the top-left pendant? That’;s actually part of a CapitalOne feachtas a chur chun cinn a n-tairiscint Grá Riabhach. Trí tying gach rud le chéile is féidir linn a chruthú téama branda ag teacht as ár n-úsáideoirí. Níl sé seo ach le haghaidh an seó, ach feidhmíonn úsáidí praiticiúla amhail úsáideoirí á ordú go dtí ár suíomh gréasáin agus tairiscintí reatha. Custaiméirí Lorg Le Twitter Twitter nua dúinn. É sin ráite, i cúpla seachtain gearr tá muid go raibh méadú cinnte i ngach cineál na tráchta. As an gnáth toradh isteach, tá an líon méadaithe 15% agus dhá cheann de na inbounds anois deiseanna píblíne gníomhach. Táimid tar éis a fuair aon caidreamh comhpháirtíochta thar a bheith luachmhar. –; Mike Damphousse of Green Leads Once you’;ve built your brand you are going to want to market yourself to customers. Here’;s how: Cuardach Casta Twitter’;s advanced search Tugann tú na huirlisí margaíochta is gá duit a aimsiú agus a leanúint custaiméirí féideartha. Don’;t let “;advanced”; caith tú. Seo roinnt bealaí simplí a úsáid a bhaint aisti: Focail: Focail sprioc agus frásaí a bhaineann le do tháirge nó gnó. Smaoinigh níos faide ná an soiléir. Mar shampla, if you sell vacuum cleaners search for terms like “;messy house”; and “;spring cleaning”;. Gan a phiocadh ar an tSeoirsia agus a untidiness ginearálta, ach tá sí ag iarraidh ach a chur ar an margadh roinnt táirgí a ghlanadh a oibríonn! Daoine: Tá Rud amháin mé riamh a fheiceáil gnóthaí a dhéanamh ar iarraidh ar dhaoine le haghaidh a n Twitter láimhseáil (cosúil le iarraidh seoladh r-phoist, ach níos lú intrusive). Tosaigh ag iarraidh do chuid custaiméirí le haghaidh a n-plé meáin shóisialta agus a leanúint agus dul i ngleic leo. Samhlaigh dá cásanna: Cás 1: Cás 2: - Orduithe do Chustaiméirí a pizza, Tagann a phiocadh suas. - Iarrann siopa pizza áitiúil as a chuid Twitter láimhseáil, ag tairiscint a tweet dó Déileálann níos déanaí. - Tugann Chustaiméirí Twitter láimhseáil, Téann baile. - Tosaíonn siopa pizza áitiúil dul i ngleic le do chustaiméirí, iarraidh air conas a bhí an pizza, agus níos déanaí ar chur chuige chun cinn nó tairiscintí eisiach. Is mó an seans go teacht ar ais Cén do chustaiméirí? Tíreolaíocht: If you’;re a local business, tús daoine seo a leanas i do cheantar geografach agus iad a dhéanamh ar an eolas faoi cad a thairiscint duit. Daoine claonadh a bhíonn gnó ina bhfuil cónaí orthu nó ag obair a dhéanamh chun iarracht a dhéanamh go n-íoslaghdófar an taisteal. Make sure they’;re aware of your presence. Iomaitheoirí Leveraging 56% de tweets do chustaiméirí do chuideachtaí á neamhaird. (foinsí: AllTwitter) Daoine níos mó agus níos mó ag baint úsáide as Twitter mar ardán chun iarracht a dhéanamh nascadh leis na cuideachtaí a úsáideann siad agus tá a fhios. Go deimhin, Léiríonn taighde nua go 60% de chustaiméirí is fearr Twitter thar Facebook le haghaidh saincheisteanna cúram custaiméirí. Agus fós, siad neamhshuim á déanamh den chuid is mó. Má d'fhoghlaim muid aon rud ó luaite an cás-staidéar Zappos níos luaithe, it’;s that starting conversations with customers can drive more traffic, díolacháin, agus is dócha lowers ár ráta tnáite. And what’;s to stop us from starting conversations with our competitor’;s followers? After Cheryl destroys that card she’;s probably going to be in the market for a new bank, especially if there is one that doesn’;t charge interest on a $0 cothromaíocht. Plean Gníomhaíochta - Teacht suas le liosta de Twitter Láimhseálann do do iomaitheoirí - Monatóireacht a dhéanamh ar a n-luaitear - Freagra a thabhairt ar a gcuid ceisteanna unanswered And it doesn’;t stop there. For a more detailed explanation check out Neil Patel’;s article on how to steal our competitor’;s Twitter followers. Cur Chun Cinn Íoctha It’;s time to forget about the old school ways of marketing. We’;ve seen that na meáin sóisialta margaíochta ar roinnt de na margaíochta is cost-éifeachtúla ar fud. So consider paying to increase the visibility of your tweets by experimenting with Twitter’s tweets cinn táirge. Obama rinne an 2012 toghchán, agus tá a fhios againn go léir conas a iompú amach. Cuimhnigh cé mhéad sonraí a bhfuil Twitter ar a n-úsáideoirí. A thugann sé sin díriú eisceachtúil ag eochairfhocail, leasanna, tíreolaíocht agus feistí. Déan comparáid idir seo le rá, ad teilifíse atá insanely costasach agus nach bhfuil dírithe an-. Custaiméirí i mbun Le Twitter Ró-mhinic margaíochta faillí a gcuid custaiméirí atá ann faoi láthair sa tóir ar na cinn nua (dá bhrí sin an fáth 56% de cries fágtar unheard). Díreach chomh tábhachtach a aimsiú custaiméirí nua i mbun na cinn atá ann faoi láthair. Agus a dhéanamh go, ní mór dúinn a fháil amach cad a oibríonn. Conas is féidir linn a fháil ar ár n-tweets deara? De réir bitly, an Tá leathré de tweet thart 3 uair an chloig. I mbeagán focal, we don’;t have much time, mar sin tá aon rud is féidir linn a dhéanamh chun leathnú ár teachtaireacht lómhara. Here’;s how we do that. Gearr Chun an Chase Le Tweets Twitter cosúil leis an babhta lightening de seó cluiche, caithfidh tú a bheith tapa agus go dtí an pointe. Staidéar a thaispeáint go tweets faoi 100 carachtair a fháil 21% rannpháirtíocht níos mó. Peoples’; réisí aird ag fáil go leor gearr, huh? Smaoinigh ar cheann de na tweets is coitianta de go bhfuil am ar fad ach trí fhocal. Ar ndóigh, cuidíonn sé a bheith ar an uachtarán, but we don’;t need to have the most popular tweet of all time. Ba mhaith linn ach a fháil faoi deara. While you’;re at it, toss i líon beag nó siombailí mar go gcuidíonn sé leis an tweet seasamh amach. Bain úsáid as Sleachta aird-Grabbing Daoine grá ceanglófar maith. Is féidir liom é a fheiceáil go fiú i mo bhlag féin. Féach ar roinnt de mo phoist is tweeted. Cé 101 Sleachta gnó Ó Daoine tionchair is arguably my most “;useless”; píosa ábhar, it’;s one of my most shared posts. A phucháin? I think not –; studies agree. A tweet with a quote is 54% níos mó seans a fháil retweeted. Sleachta resonate le daoine ar leibhéal níos doimhne. Déanann sé freisin bhraitheann siad cliste, agus táimid go léir buíochas a bhraitheann cliste. Smaoinigh conas is féidir leat a chur i bhfeidhm i Sleachta do chuid iarrachtaí margaíochta. Mar shampla, traidisiúnta ba mhaith liom a tweet is dócha airteagal seo mar a teideal, ach cad más rud é in ionad rug mé ar cheann de na comharthaí athfhriotail thuas agus go simplí a chuirtear mo nasc ag deireadh? Ina theannta sin, Is féidir le ceanglófar maith a chur ar an aer Mystery timpeall an nasc. It hints at what’;s inside without telling the whole story, cuireadh dom a cliceáil. Iarr Do retweets, But Don’;t Beg Tweets that ask for a "RT" nó "retweet" a fháil 12 go 23 amanna oiread scaireanna siúd nach é sin a dhéanamh. Anois, Is maith aon duine a beggar, ach a iarraidh agus beidh tú. It’;s a fine line but if you don’;t press your fans even a little bit you shouldn’;t expect them to support you out of the goodness of their heart. Bain úsáid as Íomhánna catchy agus Físeáin Tá pictiúr fiú míle focal, a bhfuil a lán níos mó ná an 140 teorainn carachtar. An bhfaca tú an tweet thuas ó Obama? An raibh iontas ort a fheiceáil ar áireamh air íomhá? Is ea, féidir leat a dhéanamh go. Is ea, tú Ba chóir é sin a dhéanamh. Go deimhin, studies show that tweets le naisc íomhá a fháil ar dhá oiread an ráta rannpháirtíochta of those without. Dealraíonn an íomhá seo fostaithe ag Microsoft a app Blink a chur chun cinn nach mbaineann den chuid is mó leis an app féin. But who cares –; Faigheann sé mo aird. Tá an íomhá pointe fócas soiléir agus idirghníomhaíonn leis an lucht féachana go díreach. Más mian leat a fháil faoi deara, íomhánna a úsáid. They’;re more eye-catching. Glacann siad suas níos mó spáis. Insíonn siad scéal. Faigh Creative Le #Hashtags Many of you might recall Justin Timberlake’;s and Jimmy Falon’;s hilarious parody about obnoxious hashtag usage. Bhuel, research indicates that it’;s not just teenage girls abusing hashtags, ach brandaí cumhachtach, chomh maith. Dar le Search Engine Watch, amach as an 34,707 tweets rialta (tweets that don’;t include an @ reply or a retweet) go bhfuil an Interbrand 100 cuideachtaí phost, 45 Áiríodh faoin gcéad hashtag amháin ar a laghad agus níos mó ná 67 Áiríodh faoin gcéad hashtags amháin nó níos mó. And there’;s a good reason, ós rud é tweets le hashtags fháil rannpháirtíocht dhá uair níos mó ná iad siúd gan. Twitter mór, Tá ar fud an domhain agus hashtags uirlis phenomenol eagrú air. Cuimhnigh ar an bhfeachtas #KaChing luaigh mé thuas? Margaíochta a chruthú feachtais ar fad an t-am, roinnt rathúil, agus roinnt Ní. Mar shampla, Domino’;s Pizza U.K. ar siúl a chur chun cinn ó 9 a.m. go 11 a.m. inar aontaigh siad a ghearradh ar an praghas ar a n-pizza Páise Pepperoni le pingin amháin gach duine uair tweeted an #letsdolunch hashtag. 85,000 tweets ina dhiaidh sin agus chuaigh an praghas ó £ 15.99 go £ 7.74, do 4 uair an chloig idir 11 a.m. agus 3 p.m. an lá sin. Cinnte bhí acu chun níos ísle ar an bpraghas ar pizza amháin ar feadh cúpla uair an chloig, ach cé mhéad díolacháin incriminteach raibh go tiomáint? Cé mhéad nochtadh a rinne siad a fháil idir an bhfeachtas AGUS an ups airteagal scríobh ina dhiaidh sin? A thabhairt i gcrích Twitter claonadh a overlooked ag úinéirí gnó an chuid is mó. They don’;t get it. They look at it and they don’;t see anything beyond a white box with a 140 teorainn carachtar. Mar sin féin, a úsáidtear i gceart agus bíonn sé ina uirlis margaíochta cumhachtach is féidir a thiomáint thoradh tromchúiseacha. Má thaitin leat an Airteagal seo, leanúint liom ar Twitter, agus seiceáil amach na hairteagail mór eile thíos! 14 Amazing Twitter Airteagail (Hand roghnaithe Ó Liosta As 50) - Conas a Úsáid Twitter do Ghnó agus Margaíochta - Conas a Faigh Tuilleadh Twitter Leanúna (An deiridh Twitter Leideanna Treoir) - Conas a Úsáid Twitter a Grow do Ghnó - 12 Foirmlí: Conas a Úsáid Twitter chun Tráchta Drive chun Do Blag - Twitter Tráchta: Conas a Double Do Tráchta chun Do Ábhar - 10 Tactics Twitter Simplí Will Go Faigh tú lá atá inniu ann níos mó Tráchta - 5 Bealaí Brilliant a Úsáid #Hashtags i Sóisialta Media Marketing - 3 Príomhstraitéisí hashtag: How to Market your Business & Ábhar - 10 Iarratais Twitter Fearr do Beag Ghnó Úinéirí - Saor in Aisce Twitter Anailíseach Uirlisí: An Treoir deiridh - Twitter Do Ghnó: An Treoir deiridh - An Treoir deiridh: Conas Analytics a Úsáid chun Méadú Do Margaíochta Ábhar Roi - Conas a Twitter: Treoir an bunleibhéal deiridh ar Do Ag baint úsáide as Twitter - Tá mórán Amazing Twitter Stats