http___www.seotipsy.com_ga_seo-on-page__1.xml
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The web is an attractive scene for local and global businesses alike. It offers something that couldn’t be found in the pre-Internet era – instant exposure on a global scale. Many know that SEO is the key to success. However, only a few realize that on page SEO is that thin line, that makes the difference between a thriving business and a total failure. SEO Meta Tags HTML meta tags are bits of code that aren’t visible on your site but which help with on page SEO by describing the pages of your site to search engines. The use of meta tags is one of the basic elements of on page SEO. To understand why meta tags are important, we need to understand how search engines work. They use automated programs called crawlers that visit websites, scan the content and then categorize it. If there are no meta tags, the search engines will decide what your page is all about based on the content. However, if you use meta tags, such as meta title, meta keywords and meta description, you will tell the search engine crawlers what your website is about in a way they can understand. So obviously, meta tags do help when dealing with crawlers, because you tell the search engines what the page is about directly rather than forcing them to guess that from your content. This improves on page SEO tremendously. Let’s now look at an example of how to use these meta tags and the effect they have. There are some free to use websites that will generate meta tags, so you can boost your on page SEO without having to write any html meta tags code by yourself. Meta Title The website title is what search engines like Google will show on their results page. If you fail to provide one, a search engine will show your page as Untitled on the results page. Needless to say, this is far from appealing to potential visitors and customers. A good title is catchy and encourages visitors to click through to your website. Wikipedia is an excellent example of a website that ranks high on Google for the keyword phrase “search engine optimization”. Outlined in red is the meta title and outlined in blue is the meta description. As you can see, proper on page SEO has helped the search engine rankings for that page. We can see the meta tags of a website easily. To do this, go to the website, click View and select the Source option as shown below: This will open up the html code of the page of the website you are on. The information stored in the source page allows you to view the meta titles and other meta tags of your competition for ideas. To add meta titles to your own website, you need to open the page in a text editor (such as Notepad or Adobe Dreamweaver) and add the code like the following to the file: Search engine optimization - Wikipedia, the free encyclopedia      .... There are a few other things to bear in mind when creating meta titles for your website. Firstly, create unique meta titles – remember that not all your pages are the same! Secondly, the homepage meta title should include your main target keywords, even if these keywords don’t appear on all the pages (such as About Us or Contact). Thirdly, the title doesn’t need to feature your domain name or your brand – keep it about the content to improve rankings. In our example above, having a title that matches the content and what the potential visitors searched for helped the site rank higher than it would have if the title was simply the domain name or brand name. Make sure to check these Do’s and Don’ts on your website to ensure that you’ve nailed the SEO basics for meta titles. - Make titles that accurately reflect the page’s content - Make the title unique for each page - Use brief but descriptive titles - Use a title that has no relation to the page content - Use a default title – or worse – none at all - Add unnecessary keywords to the title - Use an overly long title – search engines will only show part of long meta titles If this sounds like a lot of work, consider buying ready made templates – these will have excellent on page SEO and the html meta tags will be automatically generated to fit the content of your website. Meta Description In our above example, you can see the meta description. Much like the meta title, the meta tag for the description should match the content of the page for maximum on page SEO benefit. The meta description can be longer than the meta title and use more keywords. The meta description – if present – is the snippet used by search engines on their results page. If there is no meta description, search engines will generate a snippet from the text on the page or other sources. Since you can control this snippet, you most certainly should, as it allows you to make a very snappy pitch to potential visitors to click through from the search engine results to your website. Let’s look at the meta tags html code from our example: Search engine optimization - Wikipedia, the free encyclopedia        .... The meta description is relatively long here, but it could be a short paragraph if necessary. The keyword phrases are highlighted in red intentionally. These keywords “search engine optimization”, “SEO” and “search engines” are all related and are different ways of wording the same idea. It helps with search engine optimization by reinforcing to search engines what the content of the page is about. The repetition of keyword phrases increases the relevancy of your site for those keywords and contributes to the on page SEO. However, be careful not to use too many keywords in meta tags. For instance, a meta description that is solely made up of keywords (known as keyword stuffing) wouldn’t have a normal word frequency and wouldn’t look like natural language. Therefore, it wouldn’t help with on page SEO. Rather it would have a negative effect on your SEO campaign. Make sure to use natural language phrases in your meta descriptions. Again we have some Do’s and Don’ts to check for meta descriptions. - Use different description meta tags for each page - Make your meta description tags unique - Make descriptions brief, no more than a few sentences long - Use keywords and derivatives, but within natural language and normal word frequency - Remember this is a way of controlling how your website appears on search engine results - Write descriptions that have no relation or relevancy to page content - Use a default meta description like “This is a web page” or “Page about baseball” - Omit the meta description – otherwise search engines will just use some text from your site on the results page - Use descriptions that are solely made up of keywords - Copy and paste the entire content of the page into the description meta tag Meta Keywords Another basic SEO element is the meta keywords tag. This tag tells search engines what your page is about, and lets you specify your main keywords. The meta keywords tag should match your content, otherwise it will have a negative effect on your on page SEO. As with meta descriptions, resist the urge to put too many meta keywords into the meta tag. Doing so will reduce the effectiveness of your on page SEO. An example meta keywords tag is shown below: Improve URL Structure Another aspect of on page SEO is the URL structure and the associated website structure. With some forethought, you can improve your website’s ranking for certain keywords just by using properly built URLs. For example, www.example.com/page1.htm could have excellent meta tags which help with the content of the page, but the URL also counts towards on page SEO, and in this case, it doesn’t describe the page. Much better is a URL like www.example.com/on-page-seo.htm as it contains keywords. If you have a large website with pages organised into directories, make sure that the directory names are relevant. For example, www.example.com/directory1/on-page-seo.htm and www.example.com/directory2/java.htm are less descriptive than www.example.com/search-engine-optimization/on-page-seo.htm and www.example.com/coffee/java.htm. By using directory names that are built from keywords, the website structure itself can become a form of search engine optimization. Another way of improving on page SEO is to use sub-domains. If we apply website structure optimization to our examples, they could become seo-basics.example.com/on-page-seo.htm and coffee.example.com/java.htm instead. This makes for a neat way of segmenting different types of content whilst making for a simpler website structure and this can also improve our on page SEO. Don’t duplicate content at different URLs – it must be unique to improve the search engine optimization of your website. As with meta tags however, care must be taken. Stuffing unnecessary or unrelated keywords into URLs will have a negative effect on you on-page SEO. Your website content must always reflect the keywords in the URLs for maximal search engine optimization. Check your website against this list of Do’s and Don’ts. - Use descriptive file names for the pages of your website - Use as many keywords as possible - Use keywords for directory names to improve your on page SEO - Use relevant directory names - Use overly long URLs - Use unnecessary parameters in URLs - Use generic page names like “page1.htm” - Stuff keywords into page names such as “seo-tips-search-engine-optimization-on-page-seo.htm” - Use deep nesting of directories such as www.example.com/search-engine-optimization/seo-tips/seo-basics/on-page-seo.htm - Point more than one URL to the same content, such as seo-basics.example.com/seo-tips.htm and www.example.com/seo-tips.htm Improve Website Navigation To improve the website structure for both visitors and search engine crawlers, URLs should be modifiable without generating error pages. For example, if a user types an incomplete adress (like www.example.com/seo-tips/ instead of www.example.com/seo-tips/seo-basics.htm) , he would still land on some other page of your website rather than getting an error page. This helps users to navigate and prevents you from losing visitors. This also makes for a good way of organising content, with each subdirectory being more specific than the parent directories. - Allow users to drop off part of the URL to find more general content - Prepare two sitemaps, one for users and one for dealing with crawlers - Create a natural hierarchy for the content of your site - Try using text for navigation to boost on page SEO - Allow 404 error pages (Page Not Found errors) when users remove parts of the URL - Create overly complex webs of links by linking every page directly to every other page on your website - Allow search engines to index 404 error pages XML Sitemaps We mentioned sitemaps briefly above. These come in two flavours, HTML sitemaps which are viewable by users and which are essentially a page that shows links to every other page on your website whilst showing the website structure. The other flavour – the XML sitemap – is readable by search engines and is useful when dealing with crawlers. One very useful benefit of having an XML sitemap, aside from improving on page SEO, is that it makes it clear to search engines what the true website structure is and helps reduce duplicate content issues. Often a website will load both example.com and www.example.com, but these are considered different websites by search engines. The canonical URL is the one considered to be the true URL and we can include this information in the XML sitemap to make it clear for search engines. XML sitemap generator tools are available to buy, but a sample of the XML code is included to show you what the file might look like. http://www.yoursite.com/   daily   0.8       http://www.example.com/on-page-seo/meta-title     http://www.example.com/on-page-seo/meta-description        http://www.example.com/off-page-seo        http://www.example.com/faq/        http://www.example.com/about This may not mean much to a human, but it shows a search engine crawler what to index and how often. High Quality Content Whilst your website may have good structure and excellent on page SEO and all the proper meta tags, it should still have quality content. With poor quality content, users will quickly leave your site. This increases your bounce rate, which is the percentage of single-page visits when the user leaves your website just after clicking through to it. A high bounce rate is a bad thing and will decrease your search engine rankings. Interesting content will encourage users to share it on their blogs, social networks pages such as Facebook, web forums or email. - Keep your writing style flowing and easy to read - Ensure that the content is relevant to your niche - Refresh or add to content at least once a week - Write for users primarily and make search engine optimization a secondary thought - Use clear anchor text so that users and search engines will know what the page content is about beforehand, e.g.,  Search Engine News - Use descriptive and concise text for links - Write with spelling and grammar mistakes - Place large blocks of text without paragraphs, headings or other forms of separation - Duplicate existing content from the web – it has no value for users and will decrease your search engine rankings - Duplicate your own content on multiple pages – this will decrease your search engine rankings - Hide text from users and display it only to search engines – this will decrease your search engine rankings as well - Use generic anchor text on links like “page” “article” or “click here” - Use the URL as the anchor text for a link - Use sentences or paragraphs as anchor text - Create dummy links which make site navigation difficult to try and improve rankings Dealing With Crawlers Sometimes it is advisable to stop search engine crawlers from indexing parts of your website. You may not want the images folder to be indexed for example. This can be accomplished by using a robots.txt file. This file tells search engines what pages they should and shouldn’t index. However, as it will be publicly viewable, do not use it as a security measure! Google Webmaster Tools is a free tool that will allow you to auto generate a robots.txt file which is useful for dealing with crawlers. On sites with sub-domains, you will have to create a robots.txt file for each sub-domain as well as the root domain. An example of a robots.txt file that blocks access to the images and the search directories is shown below for you to modify and use on your own website. User-agent: * Disallow: /images/ Disallow: /search/ Whilst a robots.txt file is very simple, it will help improve your on page SEO and therefore is well worth having. Professional SEO If you are a beginner and are not familiar with the techniques mentioned in this article, we strongly recommend that you create your first website with the help of SEO professionals. In SEO as in everything else, God is in the little details, and a small mistake in on-page optimization will cost you money when it comes to off page SEO. You can purchase a ready made, turnkey website that will attract high traffic from search engines. These websites will have a proper website structure and meta tags. We recommend the AffiloJetpacks from Afilorama as these pre-built templates are cheap, have excellent on page SEO and are known to make high ranking websites.
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Is é an gréasáin ardán tarraingteach do ghnólachtaí áitiúla agus domhanda araon. Cuireann sé rud éigin nach bhféadfaí a fháil sa ré réamh-Idirlíon - nochtadh an toirt ar scála domhanda. Go leor a fhios go bhfuil Sinsearach an eochair do rath. Mar sin féin, ach cúpla thuiscint go bhfuil ar leathanach Sinsearach go líne thanaí, a fhágann gurb é an difríocht idir gnó rathúil agus teip iomlán. Sinsearach Tags Meta Tá meta tags HTML giotán de chód nach bhfuil le feiceáil ar do suíomh, ach a chabhróidh leis ar leathanach Sinsearach ag cur síos ar na leathanaigh ar do shuíomh chun an innill chuardaigh. Is é an úsáid meta tags cheann de na gnéithe bunúsacha de ar leathanach Sinsearach. Chun tuiscint a fháil cén fáth go bhfuil meta tags tábhachtach, ní mór dúinn a thuiscint conas a oibríonn innill chuardaigh. Úsáideann siad cláir uathoibrithe ar a dtugtar scríobhtá a láithreáin ghréasáin cuairt, scanadh an t-ábhar agus ansin é a rangú. Mura bhfuil aon meta tags, beidh an innill chuardaigh a chinneadh cad é do leathanach go léir atá bunaithe faoi ar an ábhar. Mar sin féin, má úsáideann tú meta tags, mar shampla teideal meta, eochairfhocail meta agus cur síos meta, gheobhaidh tú a rá leis an crawlers inneall cuardaigh cad é do láithreán gréasáin faoi ar bhealach féidir leo a thuiscint. Mar sin, ar ndóigh, an bhfuil meta tags cabhrú agus iad ag déileáil le scríobhtá, mar gheall ar a insint duit an innill chuardaigh cad é an leathanach faoi go díreach seachas forcing iad a buille faoi thuairim gur as do ábhar. Seo feabhas ar leathanach Sinsearach tremendously. Déanaimis anois ag féachaint ar shampla de conas úsáid a bhaint na clibeanna meta agus an éifeacht atá acu. Tá roinnt saor in aisce a úsáid láithreáin ghréasáin a ghiniúint meta tags, ionas gur féidir leat a mhéadú do ar leathanach Sinsearach gan a scríobh ar aon meta tags html cód le tú féin. Teideal Meta Is é an teideal láithreán gréasáin cad a bheidh innill chuardaigh cosúil le Google a thaispeáint ar a leathanach na dtorthaí. Má theipeann ort a chur ar fáil amháin, beidh inneall cuardaigh a thaispeáint do leathanach mar Untitled ar an leathanach na dtorthaí. Ní gá a rá, tá sé seo i bhfad ó tarraingteach do chuairteoirí ionchasacha agus custaiméirí. Tá teideal maith catchy agus spreagann cuairteoirí cliceáil tríd go dtí do láithreán gréasáin. Is Vicipéid sampla iontach é an suíomh gréasáin go céimeanna ard ar Google le haghaidh an frása "optimization inneall cuardaigh" eochairfhocal. Tá Tá cur síos i dearg ar an teideal meta agus atá leagtha amach i gorm an tuairisc meta. Mar a fheiceann tú, tá ceart ar leathanach Sinsearach chabhraigh na rátálacha inneall cuardaigh ar an leathanach. Is féidir linn a fheiceáil ar an meta tags ar láithreán gréasáin go héasca. Chun seo a dhéanamh, téigh go dtí an suíomh gréasáin, cliceáil ar Féach ar agus an rogha Foinse roghnú mar a thaispeántar thíos: Beidh an oscailt suas ar an gcód html an leathanaigh ar an láithreán gréasáin a bhfuil tú ar. Ceadaíonn an fhaisnéis arna stóráil ar an leathanach foinse duit féachaint ar na teidil meta agus meta tags eile de do iomaíocht le haghaidh smaointe. Chun teidil meta a chur le do láithreán gréasáin féin, is gá duit a oscailt an leathanach i eagarthóir téacs (mar shampla Notepad nó Adobe Dreamweaver) agus an cód a chur ar nós an méid seo a leanas leis an gcomhad: optimization inneall cuardaigh - Vicipéid, an chiclipéid shaor       .... Tá roinnt rudaí eile a iompróidh i gcuimhne nuair a chruthú teidil meta do láithreán gréasáin. Gcéad dul síos, a chruthú teidil meta ar leith - cuimhnigh go bhfuil gach do leathanaigh an céanna! Dara dul síos, ba chóir an teideal meta leathanach baile san áireamh do na heochairfhocail sprioc is mó, fiú amháin más rud é nach bhfuil na heochairfhocail le feiceáil ar gach leathanach (mar shampla Eolas Fúinn nó Teagmhála). An tríú dul síos, nach bhfuil an teideal gá chun gné d'ainm fearainn nó do bhranda - coinnigh sé ar tí an t-ábhar a fheabhsú rátálacha. In ár sampla thuas, a bhfuil teideal oireann go bhfuil an t-ábhar agus cad iad na cuairteoirí féideartha a chuardach le haghaidh chabhraigh an suíomh céim níos airde ná mar a bheadh aici dá mbeadh an teideal go simplí an t-ainm fearainn nó ainm branda. Bí cinnte a sheiceáil na s Ná agus Don'ts ar do láithreán gréasáin chun a chinntiú go atá tú nailed an Basics Sinsearach le haghaidh teidil meta. - Déan teidil a léiríonn go cruinn an leathanach ar ábhar - Déan an teideal ar leith do gach leathanach - Bain úsáid as teidil gearr, ach tuairisciúil - Bain úsáid as teideal nach bhfuil aon ndáil leis an ábhar leathanach - Bain úsáid as teideal réamhshocraithe - nó níos measa - bith ar chor ar - Cuir isteach focal sonrach neamhriachtanach Cuir an teideal - Bain úsáid as teideal ró-fhada - beidh innill chuardaigh a thaispeáint ach cuid de na teidil meta fada Más rud é seo fuaimeanna cosúil le a lán oibre, a mheas ag ceannach teimpléid déanta réidh - beidh siad seo go mbeidh scoth ar leathanach Sinsearach agus an meta tags html a ghiniúint go huathoibríoch a d'oirfeadh an ábhar ar do láithreán gréasáin. Cur síos Meta I ár shampla thuas, is féidir leat a fheiceáil ar an tuairisc meta. Mórán mar an teideal meta, ba chóir an meta tag le haghaidh cur síos mheaitseáil leis an ábhar an leathanach is mó ar leathanach sochair Sinsearach. Is féidir leis an cur síos meta bheith níos faide ná an teideal meta agus na heochairfhocail níos mó a úsáid. Is é an Blúire in úsáid ag innill chuardaigh ar a leathanach torthaí - an cur síos meta - más ann dóibh. Mura bhfuil aon cur síos meta, beidh innill chuardaigh a ghiniúint Blúire an téacs ar an leathanach nó ó fhoinsí eile. Ós rud é go féidir leat a rialú an Blúire, ba chóir duit an chuid is mó cinnte, mar a cheadaíonn sé leat a dhéanamh ar pháirc an-snappy do chuairteoirí féideartha a cliceáil tríd ó na torthaí inneall cuardaigh ar do láithreán gréasáin. A ligean ar breathnú ar na meta tags html cód as ár mar shampla: optimization inneall cuardaigh - Vicipéid, an chiclipéid shaor   Ainm meta       .... Is é an cur síos meta réasúnta anseo fada, ach d'fhéadfadh sé a bheith ina alt gearr más gá. Na frásaí eochairfhocal atá aibhsithe i ndath dearg ghnó. Tá na focail "optimization inneall cuardaigh", "Sinsearach" agus "innill chuardaigh" a bhaineann go léir agus bealaí éagsúla chun fhoclaíocht an smaoineamh céanna. Cabhraíonn sé le leas iomlán a bhaint inneall cuardaigh trí neartú chun an innill chuardaigh cad é an t-ábhar an leathanaigh faoi. Méadaíonn an athrá frásaí eochairfhocal an relevancy ar do shuíomh do na heochairfhocail agus cuireann sé le fáil ar leathanach Sinsearach. Mar sin féin, a bheith cúramach gan úsáid a bhaint focail an iomarca sa meta tags. Mar shampla, ní bheadh cur síos meta go bhfuil déanta suas amháin de na focail (ar a dtugtar eochairfhocal stuffing) Tá minicíocht focal gnáth agus ní bheadh cuma mhaith teanga nádúrtha. Dá bhrí sin, ní bheadh sé cabhrú leis ar leathanach Sinsearach. Ina ionad sin bheadh sé tionchar diúltach ar do fheachtas Sinsearach. Bí cinnte a úsáid frásaí teanga nádúrtha i do tuairiscí meta. Arís tá roinnt ar Ná agus Don'ts a sheiceáil le haghaidh cur síos meta. - Bain úsáid as meta tags éagsúla cur síos ar gach leathanach - Déan do tags cur síos meta ar leith - Déan cur síos gairid, níos mó ná cúpla abairt fada - Bain úsáid as eochairfhocail agus díorthaigh, ach laistigh teanga nádúrtha agus minicíocht focal gnáth - Cuimhnigh an bhfuil ar bhealach a rialú conas a bhfuil do láithreán gréasáin ar na torthaí inneall cuardaigh - Scríobh síos nach bhfuil aon ndáil leis nó relevancy a inneachar an leathanaigh - Bain úsáid as cur síos meta réamhshocraithe cosúil le "Is é seo an leathanach gréasáin" nó "Page faoi baseball" - Fág an cur síos meta - a mhalairt beidh innill chuardaigh a úsáid ach roinnt téacs ó do shuíomh ar leathanach na dtorthaí - Bain úsáid as cur síos a dhéantar ach amháin suas na focail - Cóipeáil agus greamaigh an t-ábhar ar fad an leathanaigh isteach sa meta tag cur síos Keywords Meta Eile is ea an bunúsach Sinsearach eilimint an meta eochairfhocail tag. Insíonn an chlib innill chuardaigh cad é do leathanach faoi, agus a ligeann tú a shonrú do phríomh eochairfhocail. Ba chóir an meta eochairfhocail tag comhoiriúnach do ábhar, ar shlí eile beidh sé tionchar diúltach ar do ar leathanach Sinsearach. Mar is amhlaidh le tuairiscí meta, resist an áiteamh a chur heochairfhocail meta an iomarca isteach sa meta tag. Beidh Déanamh amhlaidh a laghdú ar éifeachtúlacht do ar leathanach Sinsearach. Tá sampla meta eochairfhocail tag a thaispeántar thíos: Feabhas a chur ar Struchtúr URL Tá Gné eile de ar leathanach Sinsearach struchtúr URL agus an struchtúr láithreán gréasáin a bhaineann leo. Le roinnt forethought, is féidir leat feabhas a chur ar do láithreán gréasáin an rangú ar na heochairfhocail áirithe ach trí úsáid a bhaint URLanna i gceart tógtha. Mar shampla, d'fhéadfadh www.example.com/page1.htm tá meta tags den scoth a chabhróidh leis an ábhar an leathanaigh, ach an URL comhaireamh i dtreo ar leathanach Sinsearach, agus sa chás seo, ní cur síos ar an leathanach é. I bhfad níos fearr URL cosúil le www.example.com / ar-leathanach-seo.htm mar a bhfuil sé eochairfhocail. Má tá tú ar an suíomh gréasáin mór le leathanaigh eagraithe i eolairí, déan cinnte go bhfuil na hainmneacha eolaire ábhartha. Mar shampla, tá www.example.com/directory1/on-page-seo.htm agus www.example.com/directory2/java.htm níos lú tuairisciúil ná www.example.com/search-engine-optimization/on-page- seo.htm agus www.example.com / caife / java.htm. Trí úsáid a bhaint ainmneacha eolaire atá tógtha ó eochairfhocail, is féidir leis an struchtúr láithreán gréasáin féin foirm de leas iomlán a bhaint inneall cuardaigh. Is bealach eile a fheabhsú ar leathanach Sinsearach a úsáid fo-fearainn. Má iarratas a dhéanamh linn leas iomlán a bhaint struchtúr láithreán gréasáin ar ár samplaí, d'fhéadfadh siad a bheith seo-basics.example.com/on-page-seo.htm agus coffee.example.com / java.htm ina ionad. Déanann sé seo ar bhealach neat de segmenting cineálacha éagsúla ábhar ag an am céanna a dhéanamh do struchtúr láithreán gréasáin simplí agus is féidir é seo a fheabhsú chomh maith ar ár ar leathanach Sinsearach. Ná dhúbailt ábhar ar URLanna éagsúla - caithfidh sé a bheith uathúil chun feabhas a chur ar an optimization inneall cuardaigh ar do láithreán gréasáin. Mar is amhlaidh le meta tags, áfach, ní mór cúram a ghlacadh. Beidh stuffing eochairfhocail neamhriachtanach nó unrelated i URLanna tionchar diúltach ar ort ar leathanach Sinsearach. Ní mór do do ábhar láithreán gréasáin a léiriú i gcónaí na heochairfhocail i na URLanna do optimization cuardaigh uasta inneall. Seiceáil do láithreán gréasáin i gcoinne an liosta de a dhéanamh agus don'ts. - Bain úsáid as ainmneacha comhaid tuairisciúil do na leathanaigh ar do láithreán gréasáin - Bain úsáid as mar eochairfhocail agus is féidir - Bain úsáid as eochairfhocail d'ainmneacha eolaire chun feabhas a chur ar do leathanach Sinsearach ar - Bain úsáid as ainmneacha eolaire ábhartha - Bain úsáid as ró-URLanna fada - Bain úsáid as paraiméadair neamhriachtanach URLanna - Bain úsáid as ainmneacha leathanach cineálach cosúil le "page1.htm" - Cuir isteach focal sonrach Stuif isteach ainmneacha leathanach, mar shampla "this-leideanna-search-inneall-leas iomlán a bhaint-ar-seo.htm leathanach-" - Bain úsáid as domhain neadaithe de Eolairí, mar shampla www.example.com / search-inneall-leas iomlán a bhaint / this-leideanna / this-Basics / ar-leathanach-seo.htm - Pointe níos mó ná aon URL leis an ábhar céanna, mar shampla seo-basics.example.com/seo-tips.htm agus www.example.com / this-tips.htm Feabhas a chur ar Nascleanúint Suíomh Gréasáin Feabhas a chur ar an struchtúr láithreán gréasáin do chuairteoirí agus scríobhtá inneall cuardaigh, ba chóir go mbeadh URLanna modifiable ach gan leathanaigh earráid. Mar shampla, má d'úsáideoir cineálacha seoladh ríomh post neamhiomlán (cosúil www.example.com/seo-tips/ ionad www.example.com / this-leideanna / this-basics.htm), bheadh sé talamh fós ar roinnt leathanach eile do láithreán gréasáin seachas ag fáil leathanach earráid. Cuidíonn sé seo úsáideoirí le nascleanúint a dhéanamh agus cosc ort ó chuairteoirí a chailliúint. Déanann sé seo freisin ar bhealach maith d'ábhar a eagrú, le gach subdirectory a bheith níos sainiúla ná na tuismitheoirí más. - Ceadaigh úsáideoirí a scaoileadh amach mar chuid den URL chun teacht ar ábhar níos ginearálta - Ullmhaigh dhá sitemaps, ceann amháin le haghaidh úsáideoirí agus ceann chun déileáil le scríobhtá - Cruthaigh ordlathas nádúrtha le haghaidh an ábhar ar do shuíomh - Bain triail as téacs le haghaidh loingseoireachta a mhéadú ar leathanach Sinsearach - Ceadaigh 404 leathanaigh earráid (Leathanach Gan Aimsiú earráidí) nuair úsáideoirí a bhaint codanna de na URL - Cruthaigh gréasáin ró-chasta na naisc ag nascadh gach leathanach go díreach le gach leathanach eile ar do láithreán gréasáin - Innill chuardaigh Ceadaigh do leathanaigh innéacs earráid 404 XML Sitemaps Luaite againn sitemaps go hachomair thuas. Seo teacht i dhá blasanna, tá sitemaps HTML atá viewable ag úsáideoirí agus a bunúsach leathanach a léiríonn naisc gach leathanach eile ar do láithreán gréasáin ag an am céanna a léiríonn an struchtúr láithreán gréasáin. An blas eile - an XML léarscáil an tSuímh bhfuil inléite ag innill chuardaigh agus tá sé úsáideach agus iad ag déileáil le scríobhtá -. Is é ceann tairbhe an-úsáideach a bhfuil léarscáil an tSuímh XML, seachas feabhas a chur ar fáil ar leathanach Sinsearach, a dhéanann sé sé soiléir chun an innill chuardaigh cad é an struchtúr gréasáin fíor agus cuidíonn laghdú saincheisteanna ábhar ndúblach. Is minic a bheidh ar an suíomh gréasáin a luchtú araon example.com agus www.example.com, ach tá siad seo a mheas láithreáin ghréasáin éagsúla ag innill chuardaigh. Is é an URL Canonical an ceann a mheastar a bheith ar an URL fíor agus is féidir linn san áireamh an fhaisnéis seo an léarscáil an tSuímh XML a dhéanamh soiléir ar innill chuardaigh. Tá uirlisí XML léarscáil an tSuímh gineadóir ar fáil le ceannach, ach tá sampla de chód XML san áireamh chun a thaispeáint duit cad a d'fhéadfadh an comhad a cuma mhaith. http://www.yoursite.com/     laethúil     0.8         http://www.example.com/on-page-seo/meta-title       http://www.example.com/on-page-seo/meta-description         http://www.example.com/off-page-seo         http://www.example.com/faq/         http://www.example.com/about Ní féidir seo a chiallaíonn i bhfad ar an duine, ach léiríonn sé crawler inneall cuardaigh cad a innéacs agus cé chomh minic. Ábhar Ardchaighdeáin Cé gur féidir do láithreán gréasáin a bheith struchtúr maith agus den scoth ar leathanach Sinsearach agus gach meta tags cuí, ba cheart go mbeadh fós ábhar ardchaighdeáin. Le ábhar droch-chaighdeán, beidh úsáideoirí a fhágáil go tapa ar do shuíomh. Méadaíonn sé seo do ráta Preab, a bhfuil an céatadán de aonair-leathanach cuairteanna nuair a fhágann an t-úsáideoir do láithreán gréasáin díreach tar éis cliceáil tríd go dtí sé. Tá ráta Preab ard droch-rud agus beidh laghdú do rátálacha inneall cuardaigh. Beidh ábhar suimiúil a spreagadh úsáideoirí a roinnt ar a blogs, leathanaigh líonraí sóisialta mar Facebook, fóraim idirlín nó ríomhphost. - Coinnigh do stíl scríbhneoireachta ag sileadh agus éasca le léamh - A chinntiú go bhfuil an t-ábhar a bhaineann le do nideoige - Athnuaigh nó a chur chuig ábhar ar a laghad uair sa tseachtain - Scríobh d'úsáideoirí go príomha agus a chur ar leas iomlán a bhaint inneall cuardaigh a shíl tánaisteach - Bain úsáid as téacs ar ancaire soiléir ionas go mbeidh úsáideoirí agus innill chuardaigh a fhios cad é an t-ábhar leathanach faoi roimh ré, mar shampla,   Nuacht Inneall Cuardaigh - Bain úsáid as téacs tuairisciúil agus beacht le haghaidh naisc - Scríobh le botúin litrithe agus gramadaí - Cuir blocanna móra téacs gan míreanna, ceannteidil nó cineálacha eile scaradh - Duplicate ábhar atá ann cheana féin ón ngréasán - tá sé aon luach d'úsáideoirí agus beidh laghdú do rátálacha inneall cuardaigh - Dúblach do ábhar féin ar leathanaigh éagsúla - beidh sé seo laghdú do rátálacha inneall cuardaigh - Folaigh téacs ó úsáideoirí agus é a thaispeáint ach amháin maidir le innill chuardaigh - beidh sé seo laghdú do rátálacha inneall cuardaigh chomh maith le - Bain úsáid as téacs ar ancaire cineálach ar naisc cosúil le "leathanach" earra "" nó "cliceáil anseo" - Bain úsáid as an URL leis an téacs ar ancaire le haghaidh nasc - Bain úsáid as abairtí nó míreanna mar ancaire téacs - Cruthaigh naisc Caochadán a dhéanamh nascleanúint an tsuímh deacair chun iarracht a dhéanamh agus feabhas a chur rátálacha Déileáil le scríobhtá Uaireanta tá sé inmholta chun stop a chur crawlers inneall cuardaigh ó áiteanna innéacsú do láithreán gréasáin. Ní b'fhéidir gur mhaith leat na híomhánna fillteán a innéacsú mar shampla. Is féidir é seo a chur i gcrích ag baint úsáide as comhad robots.txt. Insíonn an comhad seo innill chuardaigh a leathanaigh ba chóir dóibh agus níor cheart innéacs. Mar sin féin, de réir mar a bheidh sé go poiblí viewable, nach é a úsáid mar bheart slándála! Google Webmaster Tools uirlis saor in aisce a ligfidh tú chun uathoibríoch a ghiniúint comhad robots.txt atá úsáideach chun déileáil le scríobhtá. Ar láithreáin le fo-fearainn, beidh ort a chruthú comhad robots.txt do gach fearann fo-chomh maith leis an bhfearann fhréamh. Sampla de chomhad robots.txt go bhfuil bloic rochtain ar na híomhánna agus na heolairí cuardaigh thíos chun tú a mhodhnú agus a úsáid ar do láithreán gréasáin féin. Úsáideoir-ghníomhaire: * Ceadaigh: / images / Ceadaigh: / search / Cé go bhfuil comhad robots.txt an-simplí, beidh sé cúnamh a fheabhsú do ar leathanach Sinsearach agus dá bhrí sin, is fiú go maith acu. Gairmiúla Sinsearach Má tá tú ag bunleibhéal agus nach bhfuil aige ar theicníochtaí atá luaite san Airteagal seo, molaimid go láidir go bhfuil tú a chruthú do láithreán gréasáin chéad le cabhair ó na gairmithe Sinsearach. I Sinsearach mar atá i gach rud eile, tá Dia i sonraí beag, agus beidh botún beag i ar-leathanach leas iomlán a bhaint costas tú airgead nuair a thagann sé amach leathanach Sinsearach. Is féidir leat a cheannach réidh déanta, turnkey láithreán gréasáin a mhealladh tráchta ard ó innill chuardaigh. Beidh na láithreáin ghréasáin a bhfuil struchtúr gréasáin cuí agus meta tags. Molaimid AffiloJetpacks ó Afilorama mar a bhfuil na teimpléid réamh-tógtha saor, tá den scoth ar leathanach Sinsearach agus is eol a dhéanamh ar láithreáin ghréasáin rangú ard.