http___www.sla-europe.org_contacts_publicity-and-pr-committee__lang_ga_1.xml
1.1 2.1 3.1 3.2 3.3 4.1 4.2 5.1 5.2 5.3 5.4
Marie-Madeleine Salmon Regional representative: France Marie-Madeleine Salmon is Head of Information at Publicis in Paris, in France. She is a specialist of marketing and communications devoted to libraries. She is involved in different librarians associations: SLA and ADBS in France, with an interest in promoting international exchanges between colleagues, shared experience and promotion of library careers. For that purpose, at SLA she initiated and coordinated the ELT (European librarians Theater) at Online Information Exhibition in London, connecting participants from different countries. The objectives are to transform the ELT in a dedicated welcoming place for international and european networking, share and exchange contacts and experiences between different countries concerning libraries, librarians in Europe and outside and share about future of this profession. Marie-Madeleine has a Masters in Marketing at Dauphine Paris University, and degree in Information Sciences. Her career began in the public sector at the French Ministry of Culture and Development, followed by a number of roles as Head of Information in different advertising agencies. The major themes of her research are: marketing libraries, communication tools for libraries and librarians, techniques of promotion for libraries and social media marketing for libraries. In 2006, Marie-Madeleine received the European Information Professional of the year award from SLA Europe.
1.1 2.1 3.1 3.2 3.3 4.1 4.2 5.1 5.2 5.3 5.4
Marie-Madeleine Bradán Ionadaí Réigiúnach: An Fhrainc Marie-Madeleine Bradán Is é Ceann na Faisnéise ag Publicis i bPáras, sa Fhrainc. Tá sí ina speisialtóir de margaíochta agus cumarsáide a bheidh dírithe ar leabharlanna. Tá baint aici i gcumainn leabharlannaithe éagsúla: SLA agus ADBS sa Fhrainc, a bhfuil spéis acu i gcur chun cinn malartuithe idirnáisiúnta idir chomhghleacaithe, taithí a roinnt agus cur chun cinn gairmeacha leabharlainne. Chun na críche sin, ag CLS chuir sí tús agus comhordaithe an ELT (Eorpacha leabharlannaithe pictiúrlann) ag Taispeántas Faisnéise ar Líne i Londain, rannpháirtithe nascadh ó thíortha éagsúla. Is iad na cuspóirí a athrú ar an ELT in áit ar leith fáilteach do líonrú idirnáisiúnta agus Eorpacha, teagmhálacha a roinnt agus a mhalartú agus taithí idir tíortha éagsúla a bhaineann le leabharlanna, leabharlannaithe san Eoraip agus taobh amuigh agus a roinnt faoi thodhchaí an ghairm seo. Marie-Madeleine Tá Máistreacht sa Mhargaíocht in Dauphine bPáras Ollscoil, agus céime sna hEolaíochtaí Faisnéise. Bhí a gairme thosaigh san earnáil phoiblí ag an Aireacht na Fraince Cultúir agus Forbairt, ina dhiaidh sin ag roinnt ról mar Cheann Faisnéise i ngníomhaireachtaí fógraíochta éagsúla. Is iad na téamaí móra dá taighde: leabharlanna margaíochta, uirlisí cumarsáide do leabharlanna agus leabharlannaithe, teicnící a chur chun cinn do leabharlanna agus sóisialta na meáin margaíochta do leabharlanna. I 2006, Marie-Madeleine fuair an Ghairmiúil Faisnéise Eorpach na dámhachtana bliana ó CLS Eoraip.