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וואָס איז צו די מאַרק און ווי האט עס באַקומען סטאַרטעד? צו די מאַרק | לעבנ געבליבענער-געמאכט גאָאָדס (טטם) combines the powers of commerce and storytelling to empower the world’s most courageous survivor populations. We’ve developed a three-pronged social enterprise model that we believe reflects the needs of organizations employing survivors of abuse, געראַנגל, or disease to help ensure that these organizations can continue to provide steady work to the survivors. Our goal is that the survivors in our network eventually achieve economic independence, meaning that they aren’t dependent on someone or something else. Our model includes (1) promoting survivor-made goods via our multiple distribution channels, including pop-up shops, custom sourcing, retail partnerships, and our online marketplace; (2) offering a platform for survivors and their champions to share their stories through TTM’s Stories and Huffington Post blogs; און (3) providing tailored services, such as trend forecasting and basic mental health resources, to our partners to improve production and management. I started TTM after a trip to Kolkata, India revealed a way to impact the most vulnerable survivor communities by offering them an opportunity to earn an income. I saw the light in the eyes of the survivor turned artisans when they were given the chance to earn—they wanted the dignity of work. I began speaking to incredible people all over the globe (including in the U.S.) who had created social enterprises to employ different survivor populations, usually by employing them to produce handicrafts. I heard really positive feedback about the model of employing survivors (and all of the incredible benefits to the self-esteem and trajectory of the survivor and his or her children). אָבער, I also heard about the challenges of making this model work—TTM aims to help augment these challenges. Who are the artisans at To the Market? TTM identifies and teams up with existing organizations currently employing survivors of abuse, געראַנגל, אָדער קרענק. We call these organizations “local partners”. Local partners consist of non-profits and for-profit social enterprises that have already set up shop, hired, and trained survivors to produce products. TTM focuses on certain types of survivor populations. This includes, but is not necessarily limited to; survivors of abuse, such as survivors of domestic violence, physical and sexual abuse, and human trafficking; survivors of conflict, such as war widows, רעפוגעעס, or persons living in conflict/post-conflict states ; or survivors of disease, including populations living with HIV/AIDS, leprosy, or physical disabilities. We have partners across the globe, including in the U.S., דרום אַמעריקע, אפריקע, און אזיע. Do you see a pattern in consumers’ behavior when it comes to shopping responsibly? I think there is a desire to shop more responsibly, but it often comes down to what people can afford. I am really proud of the fact that our local partners make a variety of products at all different price points—on-trend bracelets for under twenty dollars to timeless cashmere scarves for several hundred dollars. Can you share a personal story that you think best represents the mission of the online shop? I recently spent nearly a month in Nepal and India visiting with many of our local partners. I was particularly reminded of how transformational economic independence can be to these survivors when I spent time with their children—their daughters, ספּעציעל. Most of the survivors we work with are women. When the women achieve economic independence, their daughters are so much less likely to be exploited. We recently wrote about a shelter in New Delhi, India that employs HIV/AIDs infected and affected women. You can see the video about the shelter and read about it on our Stories blog דאָ. How did you get involved with this work? I began my career in counterterrorism with a focus on the intersection of women and security. Much of my mission was to try to elevate the role of women in national security-related issues, but I consistently found that women with some form of economic independence had so much more leverage in their family, קיבעץ, and country than those with none. אַז (five year) experience got the wheels turning quickly about the importance of economic independence in empowering vulnerable populations. When I went to work for the McCain Institute on human trafficking, I really saw how vital it was for survivors of some sort of trauma (whether it be abuse, געראַנגל, אָדער קרענק) to have access to some income. It brings me extraordinary joy to be a part of the life-changing process of gaining even the slightest bit of independence. What are your favorite picks for this holiday season? - For Mom: איך ליבע דעם 100% cashmere scarf hand spun by master spinners in the Kashmir Valley! Each scarf contains the women’s initials that made it. - For Dad: איך ליבע דעם red spice and merlot trivet. It’s the perfect size for cuff links, receipts, or coins and is neutral enough to sit comfortably on a nightstand or office desk. It’s hand-woven by craftswomen in Rwanda. - For college kids: I have to suggest the patrice signature bag, which I am currently carrying by No41. It has two major points of impact! - ערשטער, it provides a stable job and sustainable income to a young woman transitioning into a life of independence from living in an orphanage in Rwanda. - SECOND (and perfect for the college student), it provides 240 meals to a secondary student in Rwanda! - פֿאַר קידס: I love these brightly colored elephant ornaments (אין ראָזעווע אָדער בלוי) hand-sewn by women in the Ivory Coast. Pink and blue patterns make it easy to pick for a boy or girl. - For the office or book/dinner club gift exchange: I selected either a Sari Coin Purse hand-sewn by human trafficking survivors in Kolkata, India or this Hope Ornament pounded out of recycled metal oil drums in Haiti. Even if you don’t have a tree, you can hang this Hope sign up to encourage you! Both come in under $10, the perfect price point for small gifts. - I am also including a couple “splurge on yourself “ items because I feel like most moms that I know only spend on others! I’ve included the Holiday Festive skirt, because it’s the perfect pattern for this time of year and also because it’s made by stay-at-home moms in Belize who are caring for sick children. אָדער, דעם Soledad Peru bag. The Suede straps and bottom make it strong enough to carry six wine bottles (יאָ, ביטע!). The bag was made by women weavers in a valley deeply scarred by the Shining Path. How can World Moms help spread the word about shopping responsibly this holiday season and beyond? What a great question! Helping to get the word out about social enterprises like TO THE MARKET via social media and blogging is a tremendous help, אין זיך. Someone doesn’t have to have a huge following, יעדער! Just telling your family or friends that these social enterprises exist makes a difference. So much of why so many social enterprises struggle is because they don’t have the marketing budget that big box retailers have to tell their story. There is nothing more flattering (or effective) than a personal referral! This is an original interview with צו די מאַרק גרינדער, דזשיין מאָסבאַטשער מאָריס, פֿאַר וועלט מאָמס בלאָג. You can learn more about the good work and great products To The Market sells by visiting their website (הטטפּ://www.tothemarket.com/goods) The image in this post is used by permission from צו די מאַרק.
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Cad é A an Mhargaidh agus conas a raibh sé tús a? LEIS AN MARGADH | Earraí Survivor-déanta (TTM) chéile na cumhachtaí tráchtála agus scéalaíocht cumhacht a thabhairt don domhan daonraí marthanóir is cróga. Táimid tar éis forbairt ar samhail fiontair sóisialta trí-NMC a chreideann muid léiríonn riachtanais na n-eagraíochtaí marthanóirí ar mhí-úsáid a fhostú, coimhlint, nó galair a chinntiú gur féidir leis na heagraíochtaí ar aghaidh ag obair seasta a chur ar fáil do na marthanóirí. Is é ár gcuspóir go bhfuil na marthanóirí in ár líonra a bhaint amach ar deireadh thiar neamhspleáchas eacnamaíoch, rud a chiallaíonn nach bhfuil siad ag brath ar dhuine nó rud éigin eile. Cuimsíonn ár samhail (1) a chur chun cinn earraí marthanóir de dhéantús trínár bealaí dáilte il, lena n-áirítear siopaí pop-up, saincheaptha foinsiú, comhpháirtíochtaí miondíola, agus ár margadh ar líne; (2) ag tairiscint ardán do mharthanóirí agus dá Seaimpíní a roinnt a gcuid scéalta trí Scéalta TTM agus a blogs Huffington Post; agus (3) ag soláthar seirbhísí in oiriúint, cosúil le réamhaisnéis treocht agus acmhainní meabhairshláinte bunúsach, ar ár gcomhpháirtithe a tháirgeadh agus a bhainistiú chun feabhas a chur. Thosaigh mé TTM tar éis turas go dtí Kolkata, India Léirigh bhealach chun tionchar na pobail is leochailí marthanóir ag a thairiscint dóibh an deis a thuilleamh ioncam. Chonaic mé an solas i súile an marthanóir iompú ceardaithe nuair a tugadh an deis a thuilleamh-siad ag iarraidh dínit na hoibre. Thosaigh mé ag labhairt le daoine dochreidte ar fud na cruinne (lena n-áirítear sa U.S.) chruthaigh a fiontair shóisialta a fhostú daonraí marthanóir éagsúla, de ghnáth a fhostú iad a thabhairt ar aird handicrafts. Chuala mé aiseolas ndáiríre dearfach faoin múnla marthanóirí a fhostaíonn (agus gach ceann de na buntáistí dochreidte go dtí an féin-mheas agus trajectory an marthanóir agus a chuid nó a cuid leanaí). Mar sin féin, Chuala mé freisin faoi na dúshláin a dhéanamh múnla seo mar aidhm ag obair-TTM chun cabhrú le cur leis na dúshláin seo. Cé hiad na ceardaithe ar Chun an Margadh? Aithníonn TTM agus foirne suas le heagraíochtaí atá ann cheana a fhostú do mharthanóirí de mhí-úsáid faoi láthair, coimhlint, nó galar. Glaoch orainn na heagraíochtaí "comhpháirtithe áitiúla". Comhpháirtithe áitiúla éard neamh-bhrabúis agus beann ar bhrabús fiontair shóisialta a chur ar bun cheana siopa, fhostaigh, agus marthanóirí chun táirgí a tháirgeadh oilte. TTM dhíríonn ar chineálacha áirithe daonraí marthanóirí. Áirítear leis seo, ach níl sé teoranta do; marthanóirí ar mhí-úsáid, cosúil le marthanóirí an fhoréigin teaghlaigh, mí-úsáid fhisiciúil agus ghnéasach, agus gáinneáil ar dhaoine; marthanóirí coimhlinte, cosúil le baintreacha cogaidh, dídeanaithe, nó daoine atá ina gcónaí i gcoinbhleacht / stáit iar-choinbhleachta ; nó marthanóirí de ghalar, lena n-áirítear pobail ag maireachtáil le VEID / SEIF, lobhra, nó faoi mhíchumas fisiciúil. Ní mór dúinn comhpháirtithe ar fud na cruinne, lena n-áirítear sa U.S., Meiriceá Theas, Afraic, agus san Áise. An bhfeiceann tú patrún ar iompar tomhaltóirí nuair a thagann sé chun siopadóireacht go freagrach? I mo thuairimse, go bhfuil fonn chun siopadóireacht níos go freagrach, ach a thagann sé go minic síos go dtí an méid is féidir le daoine acmhainn. Tá mé i ndáiríre bródúil as an bhfíric go a dhéanamh ar ár gcomhpháirtithe áitiúla ar éagsúlacht na dtáirgí ag gach pointe praghais éagsúla—bracelets ar-treocht faoi fiche dollar a scaifeanna Cashmere timeless le haghaidh roinnt céad dollar. An féidir leat a roinnt scéal pearsanta a cheapann tú is fearr ionann an misean atá ag an siopa ar líne? Chaith mé ar na mallaibh beagnach in aghaidh na míosa i Neipeal agus an India ar cuairt le go leor dár gcomhpháirtithe áitiúla. Bhí mé i gcuimhne go háirithe ar conas is féidir neamhspleáchas eacnamaíochta bunathraithe a bheith ar na marthanóirí nuair a chaith mé am lena gcuid páistí-a n-iníonacha, go háirithe. An chuid is mó de na hiomaitheoirí a mbímid ag obair le mná. Nuair a bheidh na mná neamhspleáchas eacnamaíoch a bhaint amach, a n-iníonacha ag an oiread sin níos lú seans ann a shaothrú. Scríobh muid le déanaí mar gheall ar foscadh i Nua-Deilí, India a fhostaíonn VEID / SEIF mná ionfhabhtaithe agus tionchar. Is féidir leat a fheiceáil ar an físeán mar gheall ar an foscadh agus a léamh faoi sé ar ár Scéalta blog anseo. Conas a fuair tú i gceist leis an obair seo? Thosaigh mé mo shlí bheatha i counterterrorism le fócas ar an áit a dtrasnaíonn na mban agus slándála. Cuid mhaith de mo misean a bhí chun iarracht a elevate ar ról na mban i saincheisteanna slándála a bhaineann le náisiúnta, ach fuair mé go seasta go raibh mná le cineál éigin neamhspleáchas eacnamaíochta sin i bhfad níos mó ghiaráil i gcuid teaghlach, phobail, agus an tír ná iad siúd a bhfuil aon cheann. Sin (cúig bliana) taithí a fuair na rothaí ag casadh go tapa mar gheall ar an tábhacht a bhaineann le neamhspleáchas eacnamaíoch i chumhachtú daonraí leochaileacha. Nuair a chuaigh mé ag obair don Institiúid McCain ar gháinneáil ar dhaoine, Chonaic mé i ndáiríre cé chomh tábhachtach a bhí sé do mharthanóirí de chineál éigin de tráma (cibé acu é a mí-úsáid, coimhlint, nó galar) rochtain a fháil ar roinnt ioncam. Tugann sé dom áthas neamhghnách a bheith mar chuid den phróiseas saol ag athrú de a fháil fiú an giotán slightest de neamhspleáchas. Cad iad do picks is fearr leat ar an shéasúr saoire? - Do Mam: Is breá liom an 100% Cashmere scarf lámh sníofa ag máistir spinners i nGleann Kashmir! Tá gach scairf Túslitreacha na mban a rinne sé. - Do Daid: Is breá liom an spice dearg agus trivet merlot. Tá sé an méid foirfe do naisc cuff, admhálacha, nó boinn agus is neodrach go leor chun suí go compordach ar nightstand nó oifig deasc. Tá sé lámh-woven ag craftswomen i Ruanda. - Do na páistí coláiste: Caithfidh mé a mholadh an mála síniú Patrice, a bhfuil mé ag ag déanamh faoi láthair ag No41. Tá dhá phointe mhór de thionchar! - Chéad, cuireann sé post seasmhach agus ioncam inbhuanaithe le bean óg transitioning isteach i saol na neamhspleáchas ó ina gcónaí i ndílleachtlann i Ruanda. - AN DARA (agus idéalach chun an mac léinn an choláiste), Soláthraíonn sé 240 béilí le mac léinn meánscoile i Ruanda! - Do na páistí: Is breá liom na ornáidí eilifint ildaite (i bándearg nó gorm) lámh-fuaite ag mná sa Cósta Eabhair. Patrúin bándearg agus gorm sé éasca a phiocadh ar feadh buachaill nó cailín. - Maidir leis an oifig nó an leabhar / dinnéar malartú bronntanas club: Roghnaigh mé ceachtar Sari Bonn sparán lámh-fuaite ag marthanóirí gáinneála ar dhaoine i Kolkata, India nó an Dóchas Ornáide pounded as drumaí ola miotail a athchúrsáil i Háití. Fiú más rud é nach bhfuil tú ag crann, is féidir leat hang an Dóchais clárú a spreagadh duit! An dá teacht i faoi $10, an pointe praghas foirfe le haghaidh bronntanais bheaga. - Tá mé ag lena n-áirítear chomh maith le cúpla "splurge ar tú féin" míreanna mar is dóigh liom mar chuid is mó moms go bhfuil a fhios agam ach a chaitheamh ar dhaoine eile! Tá mé san áireamh an Saoire Fhéile sciorta, mar tá sé an patrún idéalach chun an am seo den bhliain agus freisin mar tá sé déanta ag fanacht-ar-bhaile moms sa Bheilís atá ag tabhairt aire do pháistí breoite. Nó, seo Mála Peiriú Soledad. Na straps Suede agus bun a láidir a sé go leor a dhéanamh sé buidéil fíona (yes, le do thoil!). Rinneadh an mála a rinne fíodóirí mná i ngleann domhain scarred ag an Conair Shining. Conas is féidir Moms Domhain cabhrú a scaipeadh faoi siopadóireacht go freagrach seo shéasúr saoire agus ina dhiaidh? Cad ceist iontach! Tá ag cabhrú a fháil an focal amach faoi fhiontair shóisialta mhaith LEIS AN MARGADH trí na meáin shóisialta agus blogging le cúnamh ollmhór, ann féin. Níl D'iarr duine éigin a bheith acu seo a leanas ollmhór, ceachtar! Just a insint do theaghlach nó cairde a bheith ann leis na fiontair shóisialta a dhéanann difear. An méid sin de cén fáth streachailt fiontair shóisialta an oiread sin mar gheall ar nach bhfuil siad an buiséad margaíochta go bhfuil miondíoltóirí bosca mór a n-scéal a insint. Níl aon rud níos mó flattering (nó éifeachtach) ná atreorú pearsanta! Is é seo an agallamh bunaidh le Chun an Margadh bunaitheoir, Jane Mosbacher Morris, do Domhanda Moms Blag. Is féidir leat níos mó eolas faoi an dea-obair agus táirgí iontach chun an Margadh a fhoghlaim Díolann trí chuairt a thabhairt ar a láithreán gréasáin (http://www.tothemarket.com/goods) Tá an íomhá sa phost in úsáid le cead ó Chun an Margadh.