https___adinsight.ru_ga_top-10-uspeshnyih-reklamnyih-kampanii-v-rossii__1.xml
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The key difference between advertising and information messages advocates implementation of the main marketing functions: - awareness of the promoted site; - to attract attention to his target-group (the target audience); - familiar with the features and characteristics; - To argue for the necessity of its acquisition. I.e, in other words, the main purpose of advertising is absolutely clear - the increase in demand for the promoted product or service, and correspondingly, increase in profits. To create a truly effective and bringing the desired results of an advertising campaign used the experience of many other fields of knowledge. Properly designed and implemented business advertising helps to achieve stable and rapid implementation of the product. However, in order, to achieve this goal is not enough to carry out periodic, have no connection between them, promotions, here it is important to develop and plan the strategy of the organization and carrying out of advertising campaigns. Basic principles Advertising campaign – a series of marketing activities, combined single / multiple targets, that cover a specific time period and laid out in a time interval in such a way, one event to complement each. With proper planning RK performed in sequence: - the definition of "own" the customer; - a clear statement of purpose Kazakhstan and its main ideas; - media choice, which will be placed advertisements; - to determine the optimal timing of marketing activities in relation to each other in time; - calculation of the necessary investments in the Kazakhstani organization; - drawing and description of the detailed plan of the advertising campaign; - the development of each of its constituent elements, and if necessary,, their refinement, correction, alteration; - conducting surveys, questioning or testing to determine the likely effectiveness of a future campaign; - the organization of its work; - summarizing. common errors In the planning and organization of the advertising campaign, should try to avoid the most frequent errors, that the most disastrous displayed on its outcomes. We are talking about the advertising messages of this kind, where there is no permanent way of promoted object. Unlike Western advertisers, to Russian, characteristically, when a company does not follow a clear line in the ongoing marketing policy. This is a gross mistake, because in the long run much more profitable to maintain a single image, rather than writing something new every month. You should not overly keen on the idea of advertising, because it is able to obscure the essence of the brand, and feeding the promoted object broadcasted advertising message. These wrong decisions can cause irreparable damage to the project promoted by, to discredit him in the eyes of potential customers, and bring to naught all the efforts. I.e, no matter how creative the idea was not, but if it does not reflect the core essence of the promoted brand, do not expect to be able to achieve results and impact. Such advertising may well attract the attention of the audience and even the well-remembered, However, it is not conducive to memorization of the brand and, in the end, the achievement of key objectives – sales growth. At the same time, do not make hasty conclusions about the success of advertising campaigns. After all, even a temporary decline in the number of sales is not always indicative of a failed advertising, because this situation can happen for a number of very different reasons. Advertising does not necessarily have to be a pleasant and everyone likes, it is well known examples of "wrong" and even annoying advertisements, which nevertheless all 100% He coped with its task producer. "Ingredients" well-planned RK - The scale of the audience. Increasing population, which is interested in furthering the object, – one of the most important elements and key objectives of the Republic of Kazakhstan. - Attractiveness and contrast. It is important to be able to find and promote a harmonious balance of bright colors and images, who would be able to attract the attention of the target audience and at the same time, not make her a radical mood. - a clear need. Consumers need to clearly communicate the benefits of, he will receive, opted for the promoted object advertising. - pleasant association. When you create an advertising course you need to be able to predict, a first impression, and what the association will cause the promoted product or service. Their importance can hardly be overestimated. - Fast memorability. This characteristic of advertising, as the memorability, – "Double-edged sword". After all, people are good at remembering not only their favorite ads, but failed project likewise laid in their memory. Finally Subject to the above balance "ingredients" advertising company necessarily be well received by the target audience! Planning strategies for the campaign to avoid the mass of errors and to create an ad, be as accurate as possible is aimed at "their" consumer. Taking into account all the main points of the advertising campaign will enable the company to cope effectively with marketing issues and more effectively compete with the company's competitive. The cost of the layout design, concept, sketch in St. Petersburg and Moscow. Creating a project in St. Petersburg. price: from 20 000p. time: from 5 days Examples of our work: form style | branding | advertising campaign
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Molann an príomhdhifríocht idir theachtaireachtaí fógraíochta agus faisnéise a chur i bhfeidhm ar na feidhmeanna margaíochta is mó: - feasacht ar an suíomh seo chun cinn; - chun aird a tharraingt ar a sprioc-ghrúpa (an spriocghrúpa); - eolas maidir leis na gnéithe agus na saintréithe; - Ag maíomh gur cheart an ngá a fháil. is é sin, i bhfocail eile, is é an príomhchuspóir na fógraíochta go hiomlán soiléir - an t-ardú san éileamh ar an táirge nó an tseirbhís, agus, dá réir sin,, méadú ar bhrabúis. Chun a chruthú éifeachtach go fírinneach agus a thabhairt ar na torthaí atá ag teastáil de fheachtas fógraíochta úsáid as an taithí réimsí eile a lán eolais. Gceart atá deartha agus cabhraíonn sé i bhfeidhm fógraíocht gnó chun feidhme cobhsaí agus tapa ar an táirge a bhaint amach. Féin, d'fhonn, a bhaint amach an sprioc go leor a chur i gcrích tréimhsiúla, bhfuil aon bhaint acu eatarthu, CINN, anseo tá sé tábhachtach a fhorbairt agus an straitéis na heagraíochta a phleanáil agus a chur i gcrích feachtais fógraíochta. bunphrionsabail feachtas fógraíochta – sraith de ghníomhaíochtaí margaíochta, comhcheangailte spriocanna singil / il, a chlúdaíonn de thréimhse áirithe, agus atá leagtha amach i eatramh ama sa chaoi, imeacht amháin a chomhlánú. Le RK pleanáil chuí a dhéantar i seicheamh: - an míniú ar "féin" an custaiméir; - ráiteas soiléir ar chuspóir Chasacstáin agus a príomhsmaointe; - rogha na meáin, a bheidh cuireadh fógraí; - chun a chinneadh an t-am is fearr is féidir gníomhaíochtaí margaíochta i gcomparáid le daoine eile in am; - ríomh na n-infheistíochtaí a chur ar eagrú Kazakhstani; - líníocht agus tuairisc an plean mionsonraithe ar an bhfeachtas fógraíochta; - forbairt gach ceann dá comhábhair, agus más gá,, a refinement, ceartú, thabhairt isteach athruithe; - shuirbhéanna a dhéanamh, ceistiú nó tástáil chun éifeachtúlacht is dócha a fheachtas sa todhchaí; - eagrú a chuid oibre; - shuimiú. earráidí coitianta Sa phleanáil agus eagrú an fheachtais fógraíochta, Ba chóir iarracht a sheachaint na hearráidí is coitianta, go bhfuil an chuid is mó tubaisteach ar taispeáint ar a thorthaí. Táimid ag caint faoi na teachtaireachtaí fógraíochta den chineál seo, nuair nach bhfuil aon bhealach buan réad cinn. Murab ionann agus an Iarthair fógróirí, go Rúisis, gnáthchlog, nuair nach bhfuil cuideachta a leanúint ar líne soiléir sa pholasaí margaíochta leanúnach. Is é seo an botún comhlán, mar gheall ar san fhadtréimhse i bhfad níos mó brabúsach a choimeád ar bun íomhá amháin, in ionad scríobh rud éigin nua gach mí. ní ba chóir duit ag iarraidh barraíocht ar an smaoineamh fógraíochta, toisc go bhfuil sé in ann a doiléir an croílár an branda, agus a chothú ar an réad craoladh teachtaireacht fógraíochta chun cinn. Is féidir leis na cinntí mícheart chúis damáiste irreparable chun an tionscadal chun cinn ag, a chlú dó i súile na custaiméirí féideartha, agus a thabhairt chun naught go léir na hiarrachtaí. is é sin, is cuma cé chomh cruthaitheach nach raibh an smaoineamh, ach más rud é nach ndéanann sé léiríonn an croílár croí an branda chun cinn, ná bheith ag súil a bheith in ann torthaí a bhaint amach agus tionchar. Is féidir fógraíocht den sórt sin a mhealladh go maith aird an lucht féachana agus fiú an dea-mheabhrú, Mar sin féin, nach bhfuil sé a chabhródh le memorization an branda agus, deireadh thiar, baint amach cuspóirí tábhachtacha – fás díolacháin. Ag an am céanna, ná a dhéanamh conclúidí hasty mar gheall ar an rath a bhí ar feachtais fógraíochta. Tar éis an tsaoil, nach bhfuil fiú laghdú sealadach ar líon na ndíolachán i gcónaí táscach de fógraíochta theip, mar is féidir an staid seo tarlú ar feadh roinnt cúiseanna an-difriúil. Níl Fógraíocht gá a bheith ina taitneamhach agus maith ag gach duine, tá sé ar eolas go maith samplaí de "mícheart" agus fiú fógraí annoying, a bhfuil mar sin féin go léir 100% Dhéileáil sé leis a léiritheoir tasc. "Comhábhair" dea-phleanáilte RK - Scála an lucht féachana. daonra ag méadú, a bhfuil suim acu i gcur chun cinn réad, – ar cheann de na gnéithe is tábhachtaí agus príomhchuspóirí Phoblacht na Casacstáine. - Tarraingteacht agus codarsnacht. Tá sé tábhachtach a bheith in ann teacht agus cothromaíocht chomhchuí na dathanna geala agus íomhánna a chur chun cinn, a bheadh in ann a mhealladh aird an spriocghrúpa agus ag an am céanna, ní a dhéanamh di giúmar radacach. - gá soiléir. Ní mór do thomhaltóirí a chur in iúl go soiléir na buntáistí a bhaineann, Beidh sé a fháil, roghnaigh na fógraíochta réad cinn. - comhlachas taitneamhach. Nuair a chruthú duit cúrsa fógraíochta ní mór duit a bheith in ann a thuar, le tuiscint an chéad, agus cad a bheidh an cumann faoi deara an táirge nó an tseirbhís. Is féidir a dtábhacht a mheas thar éigean. - memorability Fast. Seo ar saintréith de fógraíochta, mar an memorability, – "Double-edged sword". Tar éis an tsaoil,, Tá daoine ag cuimhneamh ní hamháin a gcuid fógraí is fearr leat, ach theip ar an tionscadal atá leagtha mar an gcéanna i n-chuimhne. Mar fhocal scoir Faoi réir an iarmhéid os cionn "comhábhair" cuideachta fógraíochta bheith sásta go maith gá go ag an spriocghrúpa! straitéisí Pleanáil don fheachtas a sheachaint ar an mais na n-earráidí agus a chruthú ad, Is mar atá cruinn agus is féidir tá sé dírithe ar "n" tomhaltóir. Beidh Ag cur san áireamh go léir na príomhphointí an fheachtais fógraíochta ar chumas na cuideachta chun dul i ngleic go héifeachtach le saincheisteanna margaíochta agus níos éifeachtaí san iomaíocht leis na cuideachta iomaíoch. An costas ar an dearadh leagan amach, coincheap, sceitse i St Petersburg agus Moscow. Ag cruthú tionscadal i St Petersburg. praghas: ó 20 000p. am: ó 5 laethanta Samplaí dár gcuid oibre: stíl fhoirm | brandáil | feachtas fógraíochta