http___www.selfmadebusinessman.com_2015_01_06_my-secret-traffic-generation-strategy-for-2015__replytocom_65624_lang_ga_1.xml
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Traffic –; it’;s what everyone wants, and few people know how to get. I get a question every so often and it usually goes like this: What will you primarily be focusing on in 2015 to help build your blog? Although I blog less and less about content marketing, I’;ve discussed a variety of techniques, such as: - Guest Blogging - Long form in depth articles plus heavy content promotion - Round Up Posts - Social Media like Triberr and Twitter - Studying experts in your niche I used all of these in 2014 to build up SelfMadeBusinessman, and to some degree they all worked reasonably well. So if I was just to flat out answer what one should do in 2015, I’;m inclined to say more of the same. Dejansko, if my primary goal was to build traffic to this blog, I think I’;d do exactly those things, I’;d just spend more time than 1-2 hours a week (which is about how much I spend on the blog currently). I’;d focus on writing awesome content, promoting it, and funneling people into my email list mixed with the occasional guest post on a top tier blog. But there is one other strategy I haven’;t mentioned before, and it’;s the one I think is overlooked far too often: Be interesting. Da, really –; this is the single thing I don’;t see on 99% of blogs I come across. They aren’;t really doing anything interesting, anything that makes me want to follow along. There’;s no story. No journey. We often use the terminology of follow to describe an attachment to a blog. I follow blog X. But doesn’;t follow imply some sort of continuity, more than just the continuous publishing of articles? Personally, when I read something, I like a beginning, middle, and end, and just because a blog might be about digital marketing, it doesn’;t mean it can’;t have those. So who do I follow? There are two types of websites in my feedly. The first are websites such as: These are the textbook websites that I feel most marketers know and love. Their articles are pack full of data and they feature experts from all over the place. Above all, the one I never miss without fail is Groove, and it’;s no surprise that their blog is literally their journey to $100k MRR (having met that goal I think it is now $500k). To be a one man operation and try to compete with these blogs is somewhat unrealistic. It just requires too many resources and frankly data and case studies from multi million dollar companies that most of us don’;t have access to. I don’;t want to say it can’;t be done, but certainly not on the side. However there is another group of people who I also follow: These blogs are essentially run as one man operations, but to me the content is just as thought provoking as the aforementioned blogs. Surprisingly, they don’;t seem to do any of the “;usual”; tactics for growing traffic, such as: - Guest posting –; Although they are featured all the time because people know them as authorities and they are invited to appear on podcasts and speak at conferences. - Including links of influencers in their posts for the pure sake of being able to reach out to them later on - Being overly active on social media - Round Up Posts And other tactics traditionally used to bring traffic to a blog. It seems to me that the relative success of their blogs is more an extension of the success of their brands, and not the other way around. And doesn’;t that seem like the way it should be? Torej, how did these people become interesting? Focusing on projects OUTSIDE of their blog I don’;t believe any of these three individuals would introduce themselves by saying “;I’;m a blogger at X”;. Instead, they would probably say “;I’;m the CEO of X, and you can read my blog at Y”;. By focusing on projects outside of the blog, there is always something interesting to say inside of the blog. Making their business a case study Because they have so much experience outside of their blog, they can draw on them as case studies. I doubt these guys ever struggle with what to write next, moreso that they don’;t have the time to write it all out! Becoming successful Everyone one of these people is an authority in their field. They all have companies that independently yield 6 –; 7+ figures a year. Who am I going to take my business advice from? - The guy who writes amazing content and promotes it well - The guy who built a multi million dollar business and happens to be blogging on the side I choose the latter. So if I was to string this into a formula you could follow, it would be this: - Start a project outside of your blog. A difficult one, like marketing a product, starting an innovative company, or building a website from scratch to a $5k/month earner. - Make it a live case study on your blog, something that people can follow along with. - Be successful The first two are easier, the last one takes hard work and a little luck. But imagine the pay off –; the authority that you’;ll have built and the engaged audience that want to know how the story unfolds. A great example is Jon Haver’;s authority website challenge and Justin McGill’;s 24 hour business challenge. I’;m also going to be integrating NinjaOutreach’;s journey more into this blog, and particularly more into its own blog as well. So back to my advice for 2015, it’;s this. Don’;t start a blog, start something interesting (and then blog about it on the side). What do you think? Who do you follow?
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Tráchta –; it’;s what everyone wants, agus tá a fhios daoine beag conas a fháil. A fháil mé ceist gach minic sin agus téann sé de ghnáth mar seo: What will you primarily be focusing on in 2015 chun cabhrú le a thógáil do bhlag? Cé blog mé níos lú agus níos lú faoi margaíochta ábhar, I’;ve discussed a variety of techniques, mar shampla: - Aoi Blagadóireacht - Leagan fada go domhain earraí móide cur chun cinn ábhar trom - Babhta Suas Poist - Social Media like Triberr agus Twitter - Saineolaithe i do nideoige Ag déanamh staidéir ar Bhain mé úsáid as gach ceann de na i 2014 a thógáil suas SelfMadeBusinessman, agus go pointe áirithe d'oibrigh siad go léir go réasúnta maith. Mar sin, má bhí mé díreach tar éis a árasán amach a fhreagairt cad ba chóir duine a dhéanamh i 2015, I’;m inclined to say more of the same. Go deimhin, más rud é go raibh mo sprioc bunscoile tráchta a thógáil leis an bhlag seo, I think I’;d do exactly those things, I’;d just spend more time than 1-2 uair sa tseachtain (ina bhfuil thart ar cé mhéid a chaitheann mé ar an bhlag láthair). I’;d focus on writing awesome content, a chur chun cinn é, agus daoine funneling isteach i mo liosta ríomhphoist measctha le an bpost aoi ó am go chéile ar bhlag sraith barr. But there is one other strategy I haven’;t mentioned before, and it’;s the one I think is overlooked far too often: Bí suimiúil. Is ea, really –; this is the single thing I don’;t see on 99% de blogs tháinig mé trasna. They aren’;t really doing anything interesting, rud ar bith a dhéanann mé ag iarraidh a leanúint chomh maith. There’;s no story. Níl turas. Bainimid úsáid go minic ar an téarmaíocht leantach chun cur síos cheangaltán le blag. Leanúint liom blog X. But doesn’;t follow imply some sort of continuity, níos mó ná foilsiú leanúnach earraí? Pearsanta, nuair a léigh mé rud éigin, Is maith liom tús, lár, agus deireadh, agus díreach mar a d'fhéadfadh blag a bheith faoi margaíochta digiteach, it doesn’;t mean it can’;t have those. Mar sin, a dhéanann a leanúint liom? Tá dhá chineál de láithreáin ghréasáin i mo Feedly. Is iad na chéad suíomh gréasáin cosúil le: Is iad seo na láithreáin ghréasáin téacsleabhar a is dóigh liom an chuid is mó margaíochta a fhios agus grá. Tá a n-earraí pacáiste iomlán de shonraí agus gné siad saineolaithe ó ar fud na háite. Thar aon ní eile, Is é an ceann mé riamh a chailleann gan teip Groove, and it’;s no surprise that their blog is literally their journey to $100k MRR (tar éis bhuail an sprioc sin Sílim go bhfuil sé anois $ 500k). Chun a bheith ina oibríocht amháin fear agus iarracht chun dul san iomaíocht leis na blaganna is beagán neamhréadúil. It just requires too many resources and frankly data and case studies from multi million dollar companies that most of us don’;t have access to. I don’;t want to say it can’;t be done, ach is cinnte nach ar an taobh. Mar sin féin tá grúpa eile de dhaoine a leanúint liom freisin: Tá na blaganna Ritear bunúsach mar oibríochtaí fear amháin, ach dom go bhfuil an t-ábhar díreach mar cheap provoking leis na blaganna thuasluaite. Ionadh, they don’;t seem to do any of the “;usual”; tactics do thrácht atá ag fás, mar shampla: - Aoi phost –; Cé go bhfuil siad le feiceáil go léir an t-am mar tá a fhios daoine iad mar údaráis agus tugtar cuireadh siad le feiceáil ar podchraoltaí agus labhairt ag comhdhálacha. - Lena n-áirítear naisc choigríoch ina bpoist ar mhaithe íon a bheith in ann a bhaint amach dóibh níos déanaí - A bheith ró gníomhach ar na meáin shóisialta - Babhta Suas Poist Agus tactics eile a úsáidtear go traidisiúnta tráchta a thabhairt chun blag. Feictear dom go bhfuil an rath coibhneasta a blogs níos mó ar fhadú ar an rath a bhí ar a n-brandaí, agus ní an bealach eile timpeall. And doesn’;t that seem like the way it should be? Mar sin,, conas a rinne na daoine seo a bheith suimiúil? Ag díriú ar thionscadail LASMUIGH n-bhlag I don’;t believe any of these three individuals would introduce themselves by saying “;I’;m a blogger at X”;. Ina áit sin, they would probably say “;I’;m the CEO of X, and you can read my blog at Y”;. Trí dhíriú ar thionscadail lasmuigh den bhlag, tá i gcónaí rud éigin suimiúil a rá taobh istigh de na bhlag. Ag déanamh a ngnó cás-staidéar Toisc go bhfuil siad an oiread sin taithí lasmuigh dá bhlag, is féidir leo a tharraingt orthu mar chás-staidéir. Amhras mé na guys streachailt riamh leis an méid a scríobh chugainn, moreso that they don’;t have the time to write it all out! Ag éirí rathúil Tá gach duine ar cheann de na daoine údarás ina réimse. They all have companies that independently yield 6 –; 7+ figiúirí in aghaidh na bliana. Cé Tá mé ag dul a ghlacadh mo chomhairle gnó ó? - An Guy a scríobhann ábhar iontach agus cuireann sé go maith - An Guy a thóg il milliún gnó dollar agus a tharlaíonn a bheidh le blogging ar an taobh Roghnaigh mé an dara ceann. Mar sin, má bhí mé chun teaghrán seo i foirmle d'fhéadfaí tú a leanúint, bheadh sé seo: - Tosaigh tionscadal taobh amuigh de do bhlag. A ceann deacair, like marketing a product, ag tosú cuideachta nuálaíoch, nó a thógáil ar an suíomh gréasáin ó thús a saothraí $ 5k / míosa. - Déan é cás-staidéar beo ar do bhlag, rud gur féidir le daoine a leanúint chomh maith le. - A bheith rathúil An chéad dá bhfuil sé níos éasca, Bíonn an ceann deireanach obair chrua agus luck beag. But imagine the pay off –; the authority that you’;ll have built and the engaged audience that want to know how the story unfolds. A great example is Jon Haver’;s láithreán gréasáin údaráis dúshlán and Justin McGill’;s 24 dúshlán gnó uair an chloig. I’;m also going to be integrating NinjaOutreach’;s journey more into this blog, agus go háirithe níos mó isteach ina bhlag féin chomh maith. Mar sin, ar ais go dtí mo comhairle do 2015, it’;s this. Don’;t start a blog, rud suimiúil a thosú (agus ansin blag faoi sé ar an taobh). Cad a cheapann tú? Cé a dhéanann tú a leanúint?