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Archive for August, 2008 Packaging That Works The list of packaging innovations that influence our daily lives is astounding. There are many in packaged products that we simply take for granted. External Influences Will Impact Your Packaging External influences can shape the face of packaging materials for now and in the future. Many times this will be totally outside of your control. Is Your Packaging Newsworthy? You can make your product packaging newsworthy with the right slant and the right message. All it takes is a little creativity and imagination. Prime Time Product Packaging Is your product’s packaging ready for prime time? There are many packaging issues afloat in the minds of the consumer. Here are some tips to avoid issues. When Bad Things Happen to Good Packaging Consumers are taking an interest in product packaging, how much, how to dispose of it where it’s coming from and how environmentally safe it is. How to Tell if Your Packaging Will Sell Your Product 70% of purchasing decisions are made in the store. And the decision whether to pick up your package or not is made in 2.6 seconds. Packaging sells product. Your Packaging Scorecard A packaging scorecard is way to measure how tuned you are to the latest in the consumer perceptions of product packaging and how it impacts sales. Green Packaging Should you use green packaging? Just because its green, sustainable, compostable, recyclable doesn’t mean that consumers will buy your product. Fix My Product Packaging! The consumer wants to buy your product. That’s why they are in the store. Make it easy for them. Talk to them through your product packaging. Packaging Problems Have you considered all potential packaging problems? Is it possible for something unexpected to come up and cause your packaging to become a problem?
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Archive for August, 2008 Pacáistiú Sin Oibreacha Tá an liosta de na nuálaíochtaí pacáistiú a mbíonn tionchar acu ar ár saol laethúil astounding. Tá go leor i dtáirgí pacáistithe a chur orainn ach le haghaidh a deonaíodh. An mbeidh Tionchair Seachtracha Tionchar Do Pacáistiú Is féidir le tionchair seachtracha a mhúnlú an aghaidh na n-ábhar pacáistithe do anois agus sa todhchaí. Is iomaí uair a bheidh sé seo a bheith go hiomlán taobh amuigh do rialú. An bhfuil Do Pacáistiú fiú iad a thuairisciú? Is féidir leat a dhéanamh do phacáistiú an táirge fiú iad a thuairisciú leis an slant ceart agus an teachtaireacht ceart. Gach a thógann sé cruthaitheacht beag agus samhlaíocht. Prime Time Táirge Pacáistiú Is your product’s packaging ready for prime time? Tá saincheisteanna pacáistiú leor snámh in aigne an tomhaltóra. Seo roinnt leideanna chun ceisteanna a sheachaint. Nuair Droch Rudaí Happen Dea-Pacáistiú Tá tomhaltóirí ag cur suime phacáistiú an táirge, cé mhéad, how to dispose of it where it’s coming from and how environmentally safe it is. Conas a Inis má Will Do Pacáistiú Dhíol Do Táirge 70% cinntí a cheannach a dhéantar sa siopa. Agus is é an cinneadh cibé acu a piocadh suas do phacáiste nó nach ndearnadh sa 2.6 soicind. Díolann an táirge Pacáistiú. Do Scórchárta Pacáistiú Is scórchárta pacáistiú ar bhealach a thomhas cé tuned go bhfuil tú chun a dhéanaí i dearcadh tomhaltóra de phacáistiú an táirge agus conas é tionchar díolacháin. Glas Pacáistiú Ba chóir duit a úsáid pacáistiú glas? Díreach mar gheall ar a glas, inbhuanaithe, inmhúirínithe, recyclable doesn’t mean that consumers will buy your product. Fix Mo Táirge Pacáistiú! Is mian leis an tomhaltóir a cheannach do tháirge. Sin an fáth go bhfuil siad sa siopa. Déan sé éasca dóibh. Labhair leo trí do phacáistiú an táirge. Fadhbanna Pacáistiú An bhfuil tú a mheas go léir na fadhbanna pacáistiú féideartha? An bhfuil sé indéanta chun rud éigin gan choinne chun teacht suas agus a chur faoi deara do pacáistiú a bheith ina fhadhb?