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The man possesses an exceptional distinction at perceiving scents. We can notice the microscopic change of odor in our environment, and in recognizing musty smells, we are almost as sensitive as smoke detectors! Why Scent Marketing? The sense of smell is one of the most robust senses; it cannot be ruled out. According to the Sense of Smell Institute research, an average human being can recognize about 10,000 different scents. People after one year can remember the scent with 65% accuracy. The study at the Financial Services Company concluded that staff made 40% fewer errors when surrounded by the smell of cinnamon. Equally, it was also discovered that the solution to creative problems was improved by the same scent – a pleasant aroma boosts sensibility. Funky Fresh fragrances provide an efficient and easy way to commercialize these scientific and natural bonds that fit into one’s mind and can uniquely improve your sales. Give nature a chance to connect you and your client by presenting their brand in a unique way through scientific approach.
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Čovjek posjeduje iznimnu sposobnost opažanja mirisa. Sposobni smo primijetiti mikroskopsku promjenu mirisa u našem okruženju, a u opažanju dimnih mirisa osjetljivi smo gotovo kao i detektori dima! Zašto marketing mirisa? Osjet mirisa jedno je od najsnažnijih osjetila, jedino se ne može isključiti. Prema Sense of Smell Institute istraživanjima, prosječno ljudsko biće može prepoznati oko 10.000 različitih mirisa. Ljudi se nakon godine dana mogu sjećati mirisa sa 65% točnosti. Studija u tvrtki za financijske usluge zaključila je da je osoblje napravilo 40% manje pogrešaka kada je okruženo mirisom cimeta. Jednako tako, otkriveno je i da je rješenje kreativnih problema poboljšao isti taj miris – ugodan miris pojačava senzibilitet. Funky Fresh mirisi na učinkovit i jednostavan način pružaju komercijalnu prilagodbu tih znanstvenih i prirodnih veza koje se bez pogovora slažu i mogu poboljšati vašu prodaju na jedinstven način. Pružite prirodi šansu da vas uz znanstveni pristup marketingu mirisa približi klijentu i na najbolji način predstavi Vaš brand.