http___galeb.hr_en_brands_adriatic_.xml
http___galeb.hr_modni-odjeli_adriatic__1.xml
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By the end of 1980 of the 20th century Galeb production assortment introduces the sub-line Adriatic as the reply to the market needs for better quality products of more fashionable cuts. During the 90-ties of 20th century the Adriatic line took over even larger portion in sale of Galeb production assortment. With time, through defining brand standards and developing product range, the Adriatic sub-line grew into our best-selling and well-accepted brand, with clear characteristics and visual identity. Characteristics of Adriatic brand: - independent brand composed of men and woman program (takes over articles from Adriatic and Adriana line) - includes underwear and outerwear - part of knitted fabric contains elastan fibers and/or viscose fibers, whereas the basic knitted fabric still remains to be based on natural materials - the upper quality level of offer in comparison with competition, but also in comparison with other brands of the company - target group are active and energetic women and men having high requirements primarily with regard to comfort, functionality and quality, but who do not give up specific requests for esthetics You can see some of Adriatic brand’s products in the gallery below.
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Krajem 80-tih godina dvadesetog stoljeća se u Galebov proizvodni asortiman uvodi podlinija Adriatic kao odgovor na potrebe tržišta za kvalitetnijim proizvodima modernijih krojeva. Tijekom 90-tih godina dvadesetog stoljeća linija Adriatic preuzima sve veći udio u prodaji Galebovog proizvodnog asortimana. S vremenom se definiraju brand standardi i proširuje proizvodni asortiman te brand Adriatic postaje naš najprodavaniji i odlično prihvaćen brand, prepoznatljivih karakteristika i vizualnog identiteta. Karakteristike robne marke Adriatic: - kao samostalna robna marka sadržava i muški i ženski program (preuzima artikle iz linije Adriana) - sadrži rublje, vanjski i kupaći program - snaga i udio Adriatic-a (i Adriane) u prodaji Galeb d.d. je sve veći - dio pletiva sadrži elastan i/ili viskozu dok je osnova pletiva i dalje na bazi prirodnih materijala - gornji kvalitetni nivo ponude u usporedbi s konkurencijom, ali i u usporedbi sa ostalim robnim markama kuće - ciljna skupina su aktivne i energične žene i muškarci koji imaju visoke zahtjeve prvenstveno glede udobnosti, funkcionalnosti i kvalitete, ali ne odustaju niti od specifičnih zahtjeva za estetikom Neke od proizvoda branda Adriatic možete pogledati u donjoj galeriji.