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Book Marketing Tip of the Month, December 2008 –> The Difference Between Book Buying and Book Reading Audiences: Book Marketing Tip, Dec. 08 Today’s Book Marketing Tip is a guest article form Susan Kendrick, of Book Cover Quick Start, discussing (among other things) the important distinction between readers and buyers, and how that affects your book. And by the way, if you order a copy of my seventh book, Grassroots Marketing for Authors and Publishers, directly from me, one of the two free e-books you get is “How to Write and Publish a Marketable Book”-which includes a full chapter on covers. –> Special limited offer while supplies last: As a thank-you for being one of their “luminary” interviewees, InspireMeToday.com gave me ten free one-year premium memberships. They are having great people in all sorts of fields, and members get access to the archives (including my interview) as well. I’m keeping one for myself…and that leaves nine to give away. The first nine people who order at least two of my books directly from me can get a membership; just put inspiremetoday in the comment field. If you want to know if I still have any left, you can even call (8 a.m. to 10 p.m. US Eastern) 413-586-2388 and ask me. –> Boost Your Biz with a Blog: How to Build a Professional Blog that Turns Prospects into Clients Been putting off starting your blog? Get a ton of free advice from the recognized experts: Denise Wakeman and Patsi Krakoff, a/k/a The Blog Squad (is that great branding or what?). They’re doing a free call just for my subscribers, January 8, 2 p.m. Click here to register. –> Friends Who Want to Help You, January ‘09 - Do you speak? Susan Levin from SpeakerServices.com is offering a no-charge webinar with Geoffrey Zimpfer, and a $100 discount on a 4-part series, Webinar Marketing Secrets Revealed - Marcia Yudkin is giving away a 12-page report, 33 Keys to Thriving During a Recession - Another recession-buster from Biana Babinsky: the no charge report, “5 Keys For Getting Clients During Recession.” - For years, Joan Stewart has published one of my favorite e-zines, The Publicity Hound. And every year, she publishes a free “The Best of the Publicity Hound’s Tips of the Week” ebook. Pick up the 2008 edition here. - Radio host David Ewen of COS Radio is looking for guests to join Book World News. - Two very high-quality membership-based teleseminar series are featuring me later in the year. Paulette Ensign’s Publishing Prosperity series has already started. I’ve heard a few of the calls, and they’re excellent–the one with Marcia Yudkin was especially awesome. And Allison Nazarian, a new friend via Facebook, starts her last-Thursday-of-the-month Do It Yourself Marketing Seminar series (with such worthies as Willie Crawford, Kathleen Gage, and yours truly) in January–and is offering all 16 sessions at just $6 per class if you register by January 14. –> Recent Media Coverage of Shel and His Work, 12/27/08 A new feature: spotlight on some of the places where Shel’s been featured recently. –> How to Get Grassroots Marketing for Half-Price Over 300 pages of solid information on lowering your marketing cost, boosting your return –> A No-Cost Way to Connect with Reporters Seeking Stories My friend Peter Shankman, a very well-connected PR guy in NYC, has started a no-charge service called Help A Reporter Out. He sends queries from reporters a few times a day, and if there’s a good fit, you answer the journalist. And he gets some leads that never make it to Profnet/PR Leads. This should be a no-brainer–but don’t abuse it. Only answer if you’re approrpiate for the query, or else you’ll spoil it for yourself and everyone else . If you get one good lead in a year, it’s worth it. He has passed on leads from the NY Times and Washington Post, as well as lesser venues. Sign up at www.helpareporter.com –> Finally–An E-Book Site Puts Authors’ Needs First Writers: Mark Victor Hansen (of Chicken Soup fame) has just launched a very author-friendly e-book/multimedia content distribution site at http://www.youpublish.com/referredby/shelhorowitz. No fee to set up, no fee to upload your files (wide range of types), 50% commission. –> Facebook Teleseminar with Mari Smith If you’re not on Facebook yet, you may be missing valuable business opportunities. If you are on Facebook, are you getting the most out of it for your business? Recently, The Blog Squad grilled Mari Smith about why you need to be on Facebook and how to use the social networking site to be smart about building your business. Now you can get access to the audio program from the live teleseminar for an investment of only $20. –> You’re invited to join Foundercontact Christophe Poizat, founder and chairman of the International Network of Social Entrepreneurs (INSE) has invited you to receive a free membership with Foundercontact. Foundercontact International Ltd is a web 2.0 online marketplace designed to bring entrepreneurs into contact with 3500 investors for seed, early stage, or growth capital. With members from 5 continents and 93 different countries, it opens up international business opportunities for entrepreneurs. Sign up at http://www.foundercontact.com/user/register –> Hear and Meet Shel, January 2009 –> Which of Shel’s Books is Right for You? –> Latest Additions to the Websites –> Administrative Information Subscribe, unsubscribe, back issues, etc. –> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you. Published monthly since July, 2007 by Shel Horowitz 16 Barstow Lane, Hadley, MA 01035 USA
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Shel Horowitz je knjiga marketing Savjet je Postano, Travanj, 08Ponedjeljak 28 travanj, 2008 -> Gotovo Vrijeme je za BEA-Hoćete li biti tamo? BEA je najveća knjiga industrija okupljanje u Sjedinjenim Američkim Državama (iako Europa ima daleko veći, u Frankfurtu). Stotine izlagača, tisuće autora, brojne obrazovnih događaja, vjerojatno trljati laktove s autorima da se dive (a možda i napraviti kontakt koji bi mogli dovesti do njihovog uspjeha). -> Knjige i bonusi Dvije uzbudljive knjige, kako s bonus promocije, uključujući bonus od me-na drugom je tek danas. -> Kako da biste dobili lokalnoj Marketing za upola cijene Više od 300 stranica informacija o čvrstom snižavanje Vaše marketinške troškove, povećavajući svoj povrat -> Dva izvrsna Događanja u Europi Odgovorna Business Summit - DOP najveća konferencija u Europi. Konferencija je vjerojatno da će prodati, tako da preporučujem Rezervirajte svoju ulaznicu ovaj tjedan. Summit se održava 13. i 14. svibnja u Londonu, a mi smo na putu da okupiti 450 stručnjaka iz DOP-a u cijeloj Europi. Govornici o društveno odgovornom poslovanju, održivosti i poslovne etike, uključujući: * Jan Muehlfeit, europski predsjednik, Microsoft * Ian Hudson, europski predsjednik, DuPont * Ingar Skaug, CEO, Wilh. Wilhelmsen * Daniel Franklin, izvršni urednik, The Economist * Ivan Imle, bivši predsjednik, Unocal Rijetke i posebna poslastica: Vaš priliku naučiti u maloj grupi s izumitelja gerilskog marketinga, Jay Conrad Levinson, na francuskoj rivijeri -> Ne-cost način za povezivanje s Novinari Tražim priče Moj prijatelj Petar Shankman, vrlo dobro povezan s javnošću momak u New Yorku, počeo je bez punjenja uslugu pod nazivom Pomoć novinara Out. On šalje upite novinara nekoliko puta dnevno, a ako postoji dobar fit, možete odgovoriti na novinara. A on dobiva neke ponude koje nikada ne čine ga Profnet / PR vodi. To bi trebao biti no-brainer, ali ga ne zlostavljaju. Jedini odgovor ako ste approrpiate za upit, inače ćete ga plijen za sebe i svatko drugi. Ako dobijete jedan dobar vodstvo u godinu dana, to je vrijedno toga. On je prošao na vodi iz NY Times i Washington Post, kao i manjim prostorima. Prijavite se na www.helpareporter.com -> Samo Jedan prijatelj koji želi vam dati stvari Warren Whitlock je Kako biti Tečaj bestseler Autor (kako strateški interes utjecati u svojoj knjizi) -> Koji od Shel knjiga je pravo za vas? -> Mark Joyner: Razgovori s bestselera Ovo je jedna morate platiti. Internet marketing genije / najprodavaniji autor / filozof obilja i društvene promjene Mark Joyner je objavio niz audio razgovore s drugim bestselling autora o tome da postane jedan. Uključuje transkripte i razne zanimljive bonuse. -> Također, iz Marka: re-izdanje svog zloglasnog "kontrole uma marketing", knjiga koja gradi njegov ugled godina kao jedan od najvažnijih fokusirana i kreativni marketingu u svijetu. Priznajem, nisam pročitao ovaj jedan-ali sam čuo o tome godinama. -> Facebook teleseminar s Mari Smith Ako niste na Facebook ipak, vi svibanj biti nedostaju vrijedne poslovne mogućnosti. Ako ste na Facebooku ste dobivanje najviše iz nje za svoju tvrtku? Nedavno Blog Sastav žaru Mari Smith o tome zašto vam je potrebna da se na Facebook i kako koristiti socijalna umrežavanje stranica biti pametan o izgradnji Vašeg poslovanja. Sada možete dobiti pristup audio programu iz live teleseminar za ulaganja od samo 20 dolara. -> Vi ste pozvani da se pridruže Foundercontact Christophe Poizat, osnivač i predsjednik Međunarodne mreže socijalnih poduzetnika (INSE) pozvao je da dobivaju besplatno članstvo s Foundercontact. Foundercontact International Ltd je web 2,0 online tržištu dizajniran je kako bi poduzetnicima u kontaktu s investitorima za 3500 semena u ranoj fazi, ili rasta kapitala. Uz članova iz 5 kontinenata i 93 različitih zemalja, otvara međunarodne poslovne prilike za poduzetnike. Prijavite se na http://www.foundercontact.com/user/register~~pobj -> Poslušajte i Upoznajte Shel -> Najnovije dodano na web stranice -> Upravni informacije Pretplatite se, otkazati pretplatu, natrag pitanja, itd. -> Ne zaboravite da igraju svoje igre, na vrhu svake stranice na FrugalFun.com - bez naknade za igranje, nagrade za pobjedu, a li mi pomoći da i dalje kako bi sve ove dobre informacije za vas. Objavljuju se mjesečno, od rujna 2003 Shel Horowitz Barstow Lane, Hadley, MA 01035 Sjedinjene Američke Države