http___www.futurefood.org_yourbenefits_index_en.php.xml
http___futurefood.org_yourbenefits_index_hr.php_1.xml
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Which criteria do non-dairy milk drinks, vegetarian meats and cultured meats have to satisfy before they are accepted by consumers? What advantages must they offer us in order for them to be a success on the market? Taste Aim: Future Food – must taste better, or at least as good as meat, dairy products and eggs derived from animals. To put it in a nut shell: What any form of vegetarian meat, cultured meat, egg replacement products or non-dairy milk drinks products, have to do is completely satisfy the taste preferences of the majority of the population. It is very probable that taste is the most important key to success, and at the same time, one of the biggest challenges. Note: It should be pointed out that talking about "taste" also considers the texture of the product and how filling or satisfying it is to eat. Price Aim: Future Food – must be cheaper than conventional meat, milk or eggs which are derived from animals. The wasting of resources inherent in producing animal products makes them in principle costly. Generous subsidies and reducing the quality of animal products through the implementation of intensive farming makes animal products “appear” cheaper. Therefore it stands to reason that it must be possible to produce animal-free products at less cost than products from killed animals. This is an essential criterion: Cheaper than conventional meat! In the initial stages producing cultured meat is cost intensive. It would therefore make sense to start with an expensive delicatessen product such as “foie gras”: this would make it possible to achieve a competitive price. An in-vitro “foie gras” would be healthier and without the massive amount of associated animal cruelty involved in production. Marketing / Target groups / Advertising Aim: Future Food – must appeal to the majority! Until now, animal-free foods have only been aimed at particular target groups. The existing products have been developed with health-conscious people or vegetarians in mind. However, it is essential that future products, which are superior to animal products, have the widest possible audience as target group, not just a small segment. Advertising and marketing going into future products should not, under any circumstances, be geared to the vegetarian market. Health Aim: Future Food – will be healthier than animal products. Vegetarian meat, non-dairy products, egg replacement products as well as cultured meat need to be healthier for humans than animal products. Animal epidemics such as BSE and bird flu (avian influenza) as well as antibiotic resistance and salmonella should cease to be problems. It should be possible during production to make it easier to control the combination of amino acids or fatty acids or for example, to omit cholesterol. As far as health is concerned, it would be relatively easy to outperform animal products. Further information about the health disadvantages of animal products. Shelf life / Hygiene Existing animal-free products, such as soya milk drink, tofu or vegetarian sausages, always have a longer shelf life than their equivalent animal based products. Due to this fact there are many savings to be made in production, transport and sales, for example, by making cold chains unnecessary in many cases. Usually, spoilt animal products are by far a greater health risk than spoilt animal-free products. These are weighty advantages for the food industry and the end-user alike, which have yet to be fully recognised and realised. Study on Consumer Acceptance (Dutch PROFETAS-project). Note: On this site, NPF (Novel Protein Food) is used for vegetarian meat. Soyfoods - Sales and Trends (SANA, USA). Merchandising Soyfoods (SANA, USA). Vegetarian Consumer Trends Reports (Cultivate Research). Upward Trend In Meat Substitute Sales (by Lily Naylor, 2012).
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Koje kriterije mora zadovoljiti mlijeko koje nije životinjskog podrijetla (biljno mlijeko), vegetarijansko meso i meso uzgojeno u kulturi stanica, prije nego li budu prihvaćeni od konzumenata? Koje nam prednosti ti proizvodi moraju ponuditi u cilju ostvarivanja uspjeha na tržištu? OKUS Cilj: Hrana budućnosti – mora imati okus bolji, ili barem jednako dobar, kao i meso, mliječni proizvodi i jaja dobiveni od životinja. Ukratko: Bilo kakav oblik vegetarijanskog mesa, mesa uzgojenog u kulturi stanica, zamjene za jaja ili biljnog mlijeka (mlijeka koji nisu životinjskog podrijetla), mora u potpunosti zadovoljiti ukus većeg dijela populacije. Vrlo je vjerojatno kako je meso ključ uspjeha, ali i jedan od najvećih izazova. CIJENA Cilj: Hrana budućnosti – mora biti jeftinija od konvencionalnog mesa, mlijeka i jaja koji se dobivaju od životinja. Trošenje velikih količina resursa u proizvodnji prehrambenih proizvoda dobivenih od životinja, uzrokuje njihovu visoku cijenu. Smanjivanjem kvalitete proizvoda implementacijom intenzivnog industrijskog uzgoja na farmama samo čini prehrambene proizvode dobivene od životinja jeftinijima. Iz ovog je jasno kako mora biti moguće jeftinije proizvesti prehrambene proizvode koji nisu dobiveni uzgojem ili ubijanjem životinja. Esencijalni kriterij je: jeftinije od konvencionalnog mesa! Početni stadiji proizvodnje mesa uzgojenog u kulturi stanica su skupi i tehnološki zahtjevni, stoga bi imalo smisla započeti proizvodnju sa skupim delikatesnim proizvodima, kako bi se kasnije omogućila kompetitivna cijena. Sva In-Vitro 'foie gras' bila bi zdravija i ne bi bila udružena s okrutnošću prema životinjama koje su inače uključene u proizvodnju. MARKETING / CILJNE SKUPINE / OGLAŠAVANJE Cilj: Hrana budućnosti – mora biti privlačna većini! Sve do sada, prehrambeni proizvodi koji nisu dobiveni od životinja, ciljani su na točno određene konzumentske skupine. Postojeći proizvodi razvijeni su obzirom na ljude svjesne zdravstvenih efekata hrane ili za vegetarijance. Ipak, esencijalno je osmisliti prehrambene proizvode superiorne onima životinjskog podrijetla, koji će zadovoljiti najveći mogući broj ljudi, a ne samo mali segment potrošača. Marketing takvih proizvoda ne smije niti u kojem slučaju biti rezerviran isključivo za vegetarijansko tržište. ZDRAVLJE Cilj: Hrana budućnosti – bit će zdravija od proizvoda dobivenih od životinja. Vegetarijansko meso, proizvodi od biljnog mlijeka i zamjene za jaja, kao i meso uzgojeno u kulturi stanica, treba biti zdravije za ljudski organizam od ekvivalentnih prehrambenih proizvoda dobivenih od životinja. Epidemije koje se javljaju kod životinja, kao što je BSE (Bovine Spongiform Encephalopathy / Kravlja spongioformna encefalopatija – 'kravlje ludilo') i ptičja gripa, kao i razvijanje otpornosti na antibiotike i Salmonella, trebali bi prestati biti problem. Tijekom proizvodnog procesa trebalo bi biti moguće kontrolirati kombinaciju aminokiselina i masnih kiselina, ili na primjer izostaviti kolesterol. Što se tiče zdravstvenih efekata, bit će relativno jednostavno napraviti proizvode zdravije od onih dobivenih od životinja. Dodatne informacije o zdravstvenim nedostacima hrane dobivene od životinja. TRAJNOST PROIZVODA / PROIZVODNA HIGIJENA Postojeći prehrambeni proizvodi neživotinjskog podrijetla, kao što je mlijeko od soje, tofu ili vegetarijanske kobasice, uvijek su trajniji od ekvivalentnih proizvoda dobivenih od životinja. S obzirom na to, mnoge uštede su moguće u proizvodnji, transportu i prodaji. Na primjer; u mnogim se slučajevima može eliminirati potreba za hladnim transportnim lancima. Pokvareni prehrambeni proizvodi životinjskog podrijetla predstavljaju mnogo veći zdravstveni rizik od pokvarenih proizvoda koji nisu dobiveni od životinja. Sve ovo predstavlja velike potencijalne uštede i za prehrambenu industriju i za krajnjeg korisnika, koje tek moraju biti prepoznate i ostvarene. Studija o prihvaćanju zamjena za meso od strane konzumenata, Nizozemski PROFETAS-projekt (Niz.) Napomena: na ovim stranicama je za termin 'zamjena za meso' upotrijebljen termin NPF Novel Protein Food / nova proteinska hrana.