http___galeb.hr_en_brands_.xml
http___galeb.hr_modni-odjeli__1.xml
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Galeb is the company established on 30th October 1951 connecting already for over 50 years the tradition with trends in order to satisfy the needs and preferences of its clients and to enter the hearts of the new ones. During years of gaining experience and endeavoring to satisfy clients’ needs in all age groups Galeb created within its production program the following product brands: Galeb, Adriatic and GLB. All three brands have their basic collections (NOS) and are presented twice a year (spring/summer and autumn/winter) through seasonal collections. The basic collection consists of articles in basic colors (most often white and black) for which the market expresses continuous interest. The basic collection represents the majority portion of sale within the total sale of Galeb assortment. Through its seasonal collections Galeb steps forward to following world fashion trends. In that way we are making efforts to always and again offer something new to our existing clients, whereas to give one reason more to potential new clients to become a part of the large family of the Galeb products’ users. Factors guaranteeing the satisfaction of our buyers and sustainability on the market are: - continuity of quality thanks to the integrality of the production process and strict control - production flexibility contributing to short time from request for certain product to its manufacture - regular market research and taking into consideration final buyers feedback - the own department for development of new products with the designer team regularly visiting most-famous trade fairs (Paris, Lyon) and having access to the internet database on world trends one year in advance.
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Galeb je tvrtka osnovana 30.10.1951. godine i danas ima preko 300 zaposlenih. Već preko 60 godina spajamo tradiciju sa trendovima u stalnoj težnji da zadovoljimo potrebe i ukuse svojih kupaca te da uđemo u srca novih. Tijekom godina stjecanja iskustva i nastojanja da zadovoljimo potrebe kupaca u svim dobnim skupinama Galeb je unutar svog proizvodnog programa stvorio slijedeće robne marke proizvoda: Galeb, Adriatic i GLB. Sve tri robne marke imaju svoje bazne kolekcije (NOS) i dva puta godišnje se predstavljaju kroz sezonske kolekcije(proljeće/ljeto i jesen/zima). Bazna kolekcija u sebi sadrži artikle u baznim bojama ( najčešće bijela i crna ) za koje tržište pokazuje kontinuirani interes. Bazna kolekcija predstavlja većinski udio prodaje u ukupnoj prodaji Galebova asortimana. Kroz sezonske kolekcije Galeb radi iskorak ka praćenju svjetskih modnih trendova. Tako nastojimo svojim postojećim kupcima uvijek i iznova ponuditi nešto novo, a potencijalnim novim kupcima dati razlog više da postanu dio velike obitelji korisnika Galebovih proizvoda. Faktori koji su nam omogućili opstanak na tržištu u turbulentnim uvjetima su: - Kontinuitet kvalitete zahvaljujući cjelovitosti proizvodnog procesa i kontroli - Fleksibilnost proizvodnje koja pridonosi kratkom vremenu od zahtjeva za određenim proizvodom do njegove izrade, - Redovito istraživanje tržišta i uvažavanje povratnih informacija od krajnjih kupaca. - Vlastiti odjel za razvoj novih proizvoda s dizajnerskim timom koji redovito posjećuje najpoznatije sajmove (Pariz, Lyon) te ima pristup bazi podataka WGSN koja donosi informacije o trendovima na svjetskom tržištu godinu dana unaprijed.