http___www.ezanga.com_articles_how-to-help-qr-codes-catch-on.xml
http___gadgeterija.tportal.hr_2010_04_11_sto-su-to-qr-kodovi-i-zasto-ih-cesce-ne-koristimo_comment-page-1__1.xml
1.1 1.2 1.3 1.4 1.5 2.1 2.2 2.3 2.4 2.5 2.6 2.7 3.1 3.2 3.3 3.4 4.1 4.2 4.3 5.1 5.2 5.3 5.4 6.1 6.2 6.3 7.1 7.2
When it comes to QR codes, people seem to either love them or hate them. Marketers usually think they are either the holy grail or the plague. The QR-lovers argue that they are still in their infancy in the United States and just need more time to be adopted by the masses. Those on the opposite side argue that they will never catch on because the "work" of scanning a QR code on a smartphone and the reward granted are not balanced. Well, I think both sides are right. As they are used now, QR codes won't last. People have the wrong idea about what they are. I have heard people describe QR codes as "a fast way to get to a website or Facebook page on your phone" and "a way to get coupons." True story: a friend of mine had heard about a contest that involved scanning a QR code to enter a contest. When we encountered another code in a storefront, she scanned it and wondered what the contest was and if her entry worked. She thought their only purpose was to enter contests. Basically, most people still have no idea what QR codes can really do. As much as this may make you want to shake your head at these silly people, it is not their fault. I think QR codes are one of the most misused marketing tactics out there. QR codes are beginning to pop up everywhere, but only a small number of companies have a thorough understanding of how to use them effectively. Smartphone users are more likely to encounter a worthless QR code than they are one that actually exemplifies their potential. If you want to QR codes to stick around, then work to change the public perception of QR codes. Yes, many people still see them as a novelty, but using them that way will just ensure that they die a quick death in the U.S. (they are more popular in other countries). I'm going to leave you with a few requests that will hopefully resonate with other people too: - Please only use a QR code to give the scanner information that they will want or need at the time of scanning. Do they really need to like your Facebook page while they're walking down the street, or can it wait until they get home? QR codes should have an immediate reward for the scan to be worthwhile to the scanner. (Tweet this) - Please put some serious thought into where you are putting a QR code and why you are putting it there. Is it a place where users will be willing and, more importantly, able to scan it? (Tweet this) - For the love of technology, please don't put a QR code on your website that links to your website, especially if it isn't even optimized for mobile browsing. (Tweet this)
1.1 2.1 3.1 4.1 5.1 6.1 6.2 7.1 8.1 8.2 9.1 10.1 10.2 11.1 12.1 12.2 13.1 13.2 14.1 15.1 15.2 16.1 17.1 18.1 19.1 20.1 21.1 22.1 23.1 24.1 24.2 25.1 26.1 26.2
- Objavljeno 11. 04. 2010. - Kategorije - Tagovi - Boris Radošević Što su to QR kodovi i zašto ih češće ne koristimo Odgovor na pitanje postavljeno u naslovu jednostavno je dati u jednoj rečenici – ne koristimo ih jer ih vlasnici stranica, online servisa, tvorci aplikacija i druge uključene strane ne implementiraju dovoljno često. Naravno, mislim na našim te na regionalnim prostorima jer su QR kodovi vani prilično često u upotrebi. Što je to QR kod? QR kod ili ‘Quick Response’ kod je dvodimenzionalni bar kod, stvoren kako bi sadržaje koji su unutar njega zapisani korisnici mogli izuzetno brzo i jednostavno pročitati. Više detalja o njemu te njegovoj povijesti pročitajte na stranicama Wikipediije. Sa sve većim brojem dostupnih telefona s ugrađenom kamerom na tržištu primjena QR kodova sve više dobiva smisao i pokazuju se kao izuzetno praktičan način za distribuciju informacija. U QR je moguće zapisati razne alfanumeričke ili binarne metapodatke, a koje je pripadajućim mobitelom i aplikacijom moguće jednostavno očitati. Kao primjer izradio sam jedan QR kod. Kako bi mogli očitati priloženi kod potrebno je na uređaj instalirati aplikaciju za čitanje kodova. Vlasnicima iPhonea preporučam instalaciju aplikacije naziva Barcodes dok vlasnicima Android uređaja preporučam skidanje aplikacije Barcode Scanner. Predložena aplikacija za čitanje QR kodova na iPhoneu navodno nije dobra pa je fichek preporučio QR app, koji provjereno radi… Očitate li iznad priloženi kod vidjet ćete da sam unutar njega priložio link na Gadgeteriju. Evo još jedan QR kod koji sam izradio: Očitate li ovaj zapis, dobit ćete ponešto mojih osobnih podataka. Koliko je jednostavna izrada QR kodova pokazat ću vam ako posjetite ovu stranicu. Na njoj možete u samo nekoliko klikova izraditi QR kod koji sadrži: - zapis u kalendaru - osobne podatke - adresu e-pošte - geo – lokaciju - broj mobitela - SMS poruku - čisti tekst - URL adresu Kao što vidite izrada QR kodova nevjerojatno je jednostavna i mene iskreno stvarno čudi da ih se više ne koristi. Tiskovine bi recimo njihovom implementacijom dobili direktne linkove na svoje stranice, oglašivači bi unutar njih također mogli ugrađivati svakojake informacije o proizvodima, a mogu ih lijepiti gdjegod ih volja… Mogućnosti implementacije QR kodova doista je nebrojeno. Što se mene tiče, koristim ih gotovo na svakodnevnoj bazi jer jedna od stranica koju pratim u potrazi za novim aplikacijama za Android – androidandme.com, uz opis svake od aplikacija prilaže QR kod s direktnim linkom na nju. Toliko za sada. Kakav je vaš stav o primjeni QR kodova slobodno podijelite u komentarima.