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Click here to read Photo.net's Preview of Pentax K-01 http://photo.net/equipment/pentax/k-01/preview/ Pentax's Press Release PENTAX RICOH IMAGING COMPANY, LTD. is pleased to announce the launch of the PENTAX K-01 lens-interchangeable digital camera. This new, stylish camera was designed in collaboration with one of the world’s most acclaimed designers, Mr. Marc Newson. In response to the ever-growing digital camera market, PENTAX RICOH IMAGING COMPANY, LTD. has taken a number of major steps in the development of digital SLR cameras as attractive, user-friendly imaging tools. These include a camera offering a choice of 120 lens-and-body color combinations, and concept models designed in collaboration with various firms and artists. The new PENTAX K-01 is another bold effort in camera design, developed in line with Mr. Newson’s three design themes — a TIMELESS, TRUSTY and TOUCHABLE. At the same time, it provides the full array of advanced functions and user-friendly features expected from digital SLR cameras. The optical viewfinder and quick-return mirror were eliminated to allow more freedom in designing the camera body. The result is a camera that shows Mr. Newson’s originality in every detail, with meticulous attention paid to all body parts to faithfully reproduce his designs. His design scheme has also been applied to the new smc PENTAX-DA 40mm F2.8 XS unifocal interchangeable standard lens — the world’s thinnest interchangeable lens,* to be launched in the market simultaneously with the PENTAX K-01 camera body — to make the lens-mounted K-01 a complete design package. The PENTAX K-01 comes with outstanding basic specifications, including sharp, high-resolution images captured by approximately 16.28 effective megapixels, high-speed burst shooting, an extra-wide sensitivity range with a top sensitivity of ISO 25600 (when expanded), and Full HD video recording. In addition, it features the reliable, ever-popular PENTAX K lens mount, so users can make effective use of their entire lens stock — even lenses produced for film-format SLR cameras. While the K-01 makes the perfect choice for start-up digital interchangeable lens camera photographers looking for an easy-to-operate camera, as well as those who demand originality and stylishness from their imaging tool, it also can be a wonderful second camera for current PENTAX digital SLR users who find pleasure in totally new photographic styles that only the K-01 can offer. * The world’s thinnest interchangeable lens for lens-interchangeable digital cameras, as of February 1, 2012 (based on PENTAX’s research). Marc Newson’s biography Marc Newson is the most acclaimed and influential designer of his generation. He has worked across a wide range of disciplines, creating everything from furniture and household objects, to bicycles and cars, private and commercial aircraft, yachts, various architectural commissions, and signature sculptural pieces for clients across the globe. Born in Sydney, Newson spent much of his childhood travelling in Europe and Asia. He started experimenting with furniture design as a student and, after graduation, was awarded a grant from the Australian Crafts Council with which he staged his first exhibition - featuring the Lockheed Lounge - a piece that has now, twenty years later, set three consecutive world records at auction. Newson has lived and worked in Tokyo, Paris, and London where he is now based, and he continues to travel widely. His clients include a broad range of the best known and most prestigious brands in the world - from manufacturing and technology to transportation, fashion and the luxury goods sector. Many of his designs have been a runaway success for his clients and have achieved the status of modern design icons. In addition to his core business, he has also founded and run a number of successful companies, including a fine watch brand and an aerospace design consultancy, and has also held senior management positions at client companies; including currently being the Creative Director of Qantas Airways. Marc Newson was included in Time magazine’s 100 Most Influential People in the World, has received numerous awards and distinctions; he was appointed The Royal Designer for Industry in the UK, awarded an honorary doctorate from Sydney University, and holds Adjunct Professorships at Sydney College of the Arts and Hong Kong Polytechnic University. His work is present in many major museum collections, including the MoMA in New York, London’s Design Museum and V&A, the Centre Georges Pompidou and the Vitra Design Museum. Having set numerous records at auction, Newson’s work now accounts for almost 25% of the total contemporary design market. Newson has been the focus of on-going and intense interest in the media, generating significant editorial value for his clients, and has been the subject of a number of books and documentary films. He is married with two children. Design concept of PENTAX K-01 by Marc Newson A modern digital camera with a contemporary yet timeless design. The camera body is compact and trim whilst preserving all the functions of a professional camera. The lines are clean and simple creating an elegant graphical composition. The materials convey quality and honesty. Machined aluminium and natural rubber provide the user with a tactile and durable piece of technology. Major Features Immaculate, tasteful design by Marc Newson The PENTAX K-01’s body consists of neat, straight lines to optimize both functionality and visual attractiveness. Original-design push buttons and control levers are efficiently laid out across the body, while brilliant colors are used on two key buttons for instant recognition: red for the video recording button, and green for the functional green button. The mode dial and the power switch are made of high-quality aluminum alloy, while the memory card slot and connectors on the comfortable, easy-to-hold grip are covered with protective rubber. What’s more, Mr. Newson’s original design scheme is evident in all elements of the K-01, including the product logo, the camera strap (included) and even the start-up screen that comes on when the K-01’s power is turned on. Exceptional image quality assured by digital SLR camera system The PENTAX K-01 comes equipped with a newly developed CMOS image sensor measuring 23.7 millimeters by 15.7 millimeters. With approximately 16.28 effective megapixels, this extra-large sensor assures high-speed readout of image data signals. The K-01 also features the new “PRIME M” imaging engine to assure first-rate movie recording performance in a digital interchangeable lens camera. It also offers an extra-wide sensitivity range — from ISO 100 to ISO 12800, or to ISO 25600 when expanded using a custom function — while minimizing annoying digital noise at all sensitivity levels. Compatibility with all PENTAX lenses The ability to change lenses is a great benefit of the digital interchangeable lens camera system. That’s why the PENTAX K-01 is designed to accept a wide array of PENTAX interchangeable lenses,** including those produced for film-format SLR cameras. Thanks to this lens compatibility, the user can choose a most suitable lens for a particular subject or scene and create the desired visual effect and perspective with great ease. ** K-, KA- KAF, KAF2, and KAF3- mount lenses can be used with the PENTAX K-01, while screw-mount lenses, 645-system lenses and 67-system lenses can be used with an adapter. Some functions may not be available on certain lenses. High-quality video recording The PENTAX K-01 comes equipped with a Full HD video-recording function to capture high-quality movie clips (1920 x 1080 pixels). With the H.264 recording format, it offers a choice of frame rate (30, 25 or 24 frames per second) to accommodate user-specific applications. It also comes with two new features to facilitate video recording: Red button for instant pushbutton start, and a stereo microphone for more realistic sound. While adding personal touches to recorded clips using various Custom Images, or recording the subject in a series of video clips using the interval movie shooting mode. The PENTAX K-01 also comes with an HDMI type C terminal, which allows the user to simultaneously output both Full HD movie clips and stereo sound, as well as an external microphone input terminal. New-generation HDR mode The HDR (High Dynamic Range) mode, which produces one extra-wide-gradation composite photo from three images taken at different exposure levels, has been upgraded to create a greater range of visual expressions. This upgraded HDR mode can be instantly selected with a turn of the mode dial. The user can take advantage of newly added features to select one of three exposure increments as well as the level of effects, while an automatic position adjustment function assures precise alignment of three images even when they are taken with a handheld K-01. A selection of image processing tools for personalized expressions The PENTAX K-01’s Custom Image function allows the user to select the most appropriate finishing touch for a particular subject or scene to express the photographer’s creative intention or taste. Included in 11 Custom Images are: Bleach Bypass to create a dramatic visual effect used in motion pictures, and Cross Process to produce a fanciful image with unusual colors. The K-01 also features 19 distinctive digital filters — including Miniature, which turns an actual scene into an image full of miniature models — to easily apply different visual effects to recorded images. The user can be even more creative and imaginative by applying multiple digital filters to a single image. Smooth, quiet, high-speed burst shooting The PENTAX K-01’s high-speed burst shooting mode comes in handy when preserving the action of fast-moving subjects in a series of images, since it captures up to six images per second. With its mirrorless construction, K-01 also offers exceptionally silent mechanical operation incomparable to existing PENTAX digital SLRs that allows user to concentrate on to photography even when shooting such subjects as stage performances. Large, wide-angle 3.0-inch LCD monitor with approx. 921,000 dots The PENTAX K-01 features a large, easy-to-view, high-resolution 3.0-inch color LCD monitor with approximately 921,000 dots. Its wide-view design assures a clear view of the monitor from approximately 170 degrees horizontally and vertically, making it particularly useful in low- and high-angle shooting. PENTAX-original SR mechanism for sharp, blur-free images The PENTAX K-01 incorporates the PENTAX-developed SR (Shake Reduction) mechanism. Usable with all compatible lenses, including those produced for film-format SLR cameras, this mechanism produces sharp, blur-free images even under demanding conditions that are prone to camera shake, such as when using a telephoto lens, shooting in the dark without flash illumination, or capturing landscapes in the twilight. Effortless, user-friendly Auto Picture and Scene modes The PENTAX K-01 features the PENTAX-original, user-friendly Auto Picture mode, which selects the most appropriate shooting mode for a given subject or scene from Portrait, Landscape, Macro and other distinctive shooting modes, while optimizing all camera settings, such as aperture, shutter speed, white balance, saturation, contrast and sharpness. As the result, the photographer can concentrate on image composition and shutter opportunity. The K-01 also offers 19 different Scene modes, which simplifies the photographing of difficult subjects or demanding scenes — such as Night Scene Portrait mode, Pet mode, and Backlight Silhouette mode — simply by choosing the corresponding icon on the camera’s LCD monitor. Other features - TTL image-sensor metering, with a choice of multi-segment, center-weighted and spot modes - Contrast-detection autofocus system, with 81 selectable focus points - DR (Dust Removal) mechanism to shake off dust adhering to the surface of the CMOS image sensor - CTE white-balance control mode to emphasize the predominant color of a particular scene, such as the sunset - A choice of four image sizes (4:3, 3:2, 16:9 and 1:1) to accommodate different subjects and applications - Multi-exposure mode (up to nine exposures on a single image), with an auto exposure compensation function - Interval shooting mode, useful in time laps recording of landscapes and flowers/plants from an exact same location and angle - Compatibility with the new-standard SDXC and UHS Speed Class 1 memory cards - SILKY Developer Studio 3.0 for PENTAX RAW-data development software (developed by Ichikawa Soft Laboratory) included; in-camera RAW-data development also available Source: Pentax Press Release
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NOVI MIRRORLESS PENTAX K-01 BY MARC NEWSON [objava za medije: 8. Veljače 2012.][vijest pročitana 601 puta] Zagreb, veljača 2012., PENTAX Hrvatska sa zadovoljstvom predstavlja novi hibridni digitalni fotoaparat PENTAX K-01. Jedinstveni stilski dizajn djelo je Marca Newsona, jednog od svjetski najpoznatijih dizajnera kojeg je časopis Time uvrstio među 100 najutjecajnijih ljudi na svijetu. Djela su mu izložena u mnogim velikim muzejima poput MoMa-e u New Yorku, londonskom Design muzeju i u V&A, u centru Georges Pompidou te u muzeju Vitra Design. “Moja ideja bila je ostvariti kvalitetu slike i stručnosti u području fotografije. Neki od meni najdražih fotoaparata bili su Pentaxovi proizvodi. Zbog toga sam se želio vratiti korijenima kvalitete ovog proizvođača i pokušati stvoriti nešto doista jedinstveno i legendarno.” Marc Newson. Suradnjom s Marcom Newsonom, kompanija PENTAX RICOH IMAGING želi naglasiti svoju različitost te kvalitetu i jedinstvenost proizvoda. Prvi su proizveli digitalni SLR u boji, digitalne kompakte s izmjenjivom prednjom maskom te dizajnirali konceptne modele u suradnji s raznim kompanijama i umjetnicima. Osnovne karakteristike K-01 su izvanredne, a podrazumijevaju APS-C CMOS senzor razlučivosti 16.28 efektivnih megapiksela za jasne slike visoke rezolucije, brzo kontinuirano okidanje oko 6 slika u sekundi, visok raspon osjetljivosti čak do ISO 25600 i snimanje u Full HD formatu sa stereo zvučnim sistemom. S PENTAX-ovim SLR K sučeljem za objektive, jedini je hibridni model na tržištu koji podržava toliko širok raspon objektiva. Korisnici mogu sa zadovoljstvom koristiti svoje postojeće Pentax objektive – čak i one proizvedene za SLR aparate filmskog formata (analogne fotoaparate). Izbor raste na velikih 214 objektiva koji uključuje i novi Pentax objektiv 40mm XS (od početaka proizvodnje do sada Pentax je prodao impresivnih 20 milijuna objektiva vrhunske kvalitete). K-01 je izvrstan odabir za fotografe početnike i amatere koji traže digitalni fotoaparat s izmjenjivim objektivima kojim je jednostavno rukovati, ali i za one koji traže originalnost i stil od svog fotoaparata. Za one koji već posjeduju PENTAX DSLR fotoaparat i žele malo inovativnosti i originalnosti koju nudi samo K-01, ovaj aparat može predstavljati prekrasni drugi izbor. Novost u dizajnu primijenjena je i na novi smc PENTAX-DA 40mm F2.8 XS (primarni) izmjenjivi standardni objektiv — trenutno svjetski najtanji izmjenjivi objektiv* koji je lansiran na tržište s novim K-01 fotoaparatom kao cjeloviti dizajnerski komplet. * Svjetski najtanji izmjenivi objektiv za digitalne SLR fotoaparate s izmjenjivim objektivima od 1. veljače 2012. (prema Pentax-ovom istraživanju) Pentax K-01 i objektiv smc 40mm XS biti će dostupni od 15. ožujka 2012. Prepručena MPC : 5.299 kn (tijelo) i 5.899kn (tijelo+ objektiv 40mmXS ili tijelo + objektiv DAL 18-55mm) Glavne značajke - Jedinstveni dizajn koji potpisuje Marc Newson Atraktivnost i funkcionalnost tijela novog K-01 postignuta je novim vizualom – čistim, ravnim linijama koje se prostiru duž cijelog tijela. Originalno dizajnirani gumbi okidača i poluge kontrolnih gumbiju efikasno su raspoređeni po tijelu, a za dva glavna gumba korištene su dvije jasne boje radi lakšeg prepoznavanja: crvena za gumb snimanja videa i zelena za funkcijski Zeleno (green) gumb. Birač opcije i glavni gumb napravljeni su od visoko kvalitetne aluminijske legure dok su poklopac kartice i konektori na udobnom gripu zaštićeni gumenim pokrovom. Newsonov originalni dizajn vidljiv je na svim elementima K-01, uključujući i logo, traku koja dolazi uz aparat te na pozdravnoj poruci koja se pojavljuje na ekranu pri uključenju fotoaparata. - Vrhunska kvaliteta slike K-01 dolazi s novo razvijenim CMOS senzorom površine od 23.7 mm puta 15.7 mm. Sa 16.28 efektivnih megapiksela ovaj unaprijeđeni senzor osigurava vrlo brzo očitavanje podataka slike. Zahvaljujući novom “PRIME M” senzoru, K-01 producira vrhunske snimke i filmove. Također nudi širok raspon osjetljivosti senzora – od ISO 100 do ISO 12800 proširivo do ISO 25600 kada se koristi custom funkcija pri čemu se minimalizira šum pri svim razinama osjetljivosti. - Komaptibilnost sa svim PENTAX objektivima Mogućnost promjene objektiva je velika prednost sustava digitalnih fotoaparata s izmjenjivim objektivima. Zato K-01 prihvaća široku paletu PENTAX-ovih izmjenjivih objektiva** koji uključuju i one proizvedene za analogne SLR fotoaparate (filmskog formata). Zahvaljujući toj kompatibilnosti, korisnici mogu izabrati odgovarajući objektiv za danu scenu ili subjekt. ** K-, KA- KAF, KAF2, and KAF3- mount objektivi mogu se koristiti s K-01, dok se objektivi s navojem, 645-objektivi i objektivi za 67-sustav mogu koristiti uz adapter. Neke funkcije možda neće biti dostupne s nekim objektivima. - Snimanje filmova u full HD kvaliteti K-01 snima filmove u Full HD kvaliteti (1920 x 1080 piksela). Sa H.264 formatom snimanja, nudi izbor brzine snimanja (30, 25 ili 24 slike po sekundi). Također dolazi s dvije nove značajke snimanja : crveni gumb, poput gumba za paljenje i gašenje te stereo mikrofona za što realniji zvuk. K-01 sadrži HDMI tip C terminal, koji omogućava istovremeno korištenje i Full HD filmskih isječaka i stereo zvuka, kao i vanjskog terminala mikrofona. - Nova generacija HDR funkcije HDR (High Dynamic Range) funkcija koja kreira jednu složenu fotografiju s vrlo širokim dinamičkim rasponom od tri fotografije različitih ekspozicijskih vrijednosti, unaprijeđena je na novu razinu. Može joj se lako i jednostavno pristupiti putem birača opcije. Korisnik može iskoristiti prednosti novih mogućnosti da odabere jednu od te tri fotografije kao i razinu efekata, dok funkcija automatskog pozicioniranja omogućuje precizno poravnanje sve tri snimke, čak i kad su snimljene iz ruke. - Inovativne funkcije za obradu slike Custom Image funkcija omogućava korisniku izbor odgovarajućeg moda obrade slike za određeni subjekt ili scenu. K-01 nudi 11 modova među kojima su i Bleach Bypass za dramatične vizualne efekte koji se koriste pri snimanju filmova te Cross Process za fotografije s neobičnim bojama. 19 različitih digitalnih filtera (uključujući i Minijaturu, koji pretvara stvarne scene u sliku punu minijaturnih modela) omogućavaju obradu fotografija bez računala, a mogu se na jednoj fotografiji upotrebljavati jedan za drugim za različite kreativne efekte. - Lagano, tiho i brzo kontinuirano okidanje K-01 pri brzom kontinuiranom okidanju daje jasne i oštre slike aktivnih subjekata u brzom kretanju (sportaši, divlje životinje) u jednoj seriji pri brzini od šest slika po sekundi. K-01 kao mirrorless fotoaparat (bez zrcala) pruža iznimno tihi mehanički rad koji je puno bolji od postojećeg u SLR digitalnim fotoaparatima. - Veliki, širokokutni 3 inčni LCD ekran s približno 921,000 točaka Širokokutni LCD ekran visoke rezolucije i veličine 3 inča s približno 921,000 točaka pruža jasne i bistre snimke od 170 stupnjeva horizontalno i vertikalno. - PENTAX originalni SR mehanizam za jasne snimke K-01 ima mehanizam smanjenja trešnje (Shake Reduction) koji se može koristiti sa svim kompatibilnim objektivima (uključujući i one za analogne fotoaparate). Ovaj mehanizam kompenzira efekt trešnje aparat kako bi proizveo jasne i čiste slike pri uvjetima slabe osvjetljenosti, snimanju s tele-foto objektivom ili snimanju pejzaža u sumrak. - Automatski odabir optimalnog moda snimanja K-01 dolazi s originalnim PENTAX-ovim Auto Picture modom, koji automatski bira najbolji mod snimanja za dani subjekt ili scenu tako što točno identificira uvjete u kojima želite snimati. Pri tome se fotograf može koncentrirati na izbor najbolje kompozicije ili mogućnosti okidača. Jednostavan sustav prilagođen korisniku nudi i 19 različitih modova snimanja (poput Night Scene Portrait mode, Pet mode ili Backlight Silhouette mod). Druge značajke - TTL mjerenje - Sustav autofokusa detekcijom kontrasta s 81 točkom fokusa - DR (Dust Removal) mehanizam koji skida prašinu s CMOS senzora - Raznolika kontrola balansa bijele boje s novim CTE modom dizajniranim za naglašavanje dominantnih boja na fotografiji što je korisno pri scenama poput zalaska sunca - Izbor između četiri veličine slike (4:3, 3:2, 16:9 i 1:1) - Multi-exposure mod - Kompatibilnost s novim standardom SDXC i UHS Speed Class 1 memorijskih kartica - Softver SILKY Developer Studio 3.0 za PENTAX koji omogućuje obradu RAW fotografija (razvijen od Ichikawa Soft laboratorija) PENTAX DA 40mm XS - Glavne karakteristike objektiva smc PENTAX DA 40mm f/2.8 XS - Vanjski dizajn koji potpisuje Marc Newson — Vanjski izgled ovog objektiva dizajnirao je slavni svjetski dizajner Marc Newson. Skupa s K-01 predstavlja visoko stilizirani i kvalitetni aparat. - Super tanki objektiv za svakodnevnu upotrebu — Ovaj primarni standardni objektiv ima žarišnu duljinu koja odgovara 61mm u 35mm formatu i dugačak je svega 9.2mm što ga čini najtanjim i najmanjim izmjenjivim objektivom na svijetu. Zahvaljujući tom dizajnu lako je prenosiv i može se lako spremiti. Optika je dizajnirana na temelju svjetski poznatog objektiva smc PENTAX DA 40mm f/2.8 Limited. Njegov maksimalni otvor zaslona f/2.8 daje ošte i jasne fotografije u svim uvjetima snimanja. - Iznimna kvaliteta slike — PENTAX je proveo razna mehanička mjerenja i testiranja sa stotinama slika snimljenim izravno ovim objektivom. Rezultat su izvanredne specifikacije i iznimna kvaliteta slike. Ima zaobljenu dijafragmu koja daje meki i prirodni bokeh (van fokusa). - SP premaz za zaštitu od prašine i prljavštine — Prednja površina objektiva je tretirana sa SP (Super Protect) premazom koji ne samo da odbija prašinu, kapljice vode i masnoću, već omogućuje i lagano brisanje masnih mrlja poput otisaka prstiju. Dodatne informacije potražite na www.pentax.hr.