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Book Marketing Tip of the Month, January 2009 –> Can an Org Use Your Book? Part 1-Advantages When an organization buys your book, in quantity, there are many advantages to you beyond the dollars in your pocket. Not that those dollars aren’t a good thing; they most certainly are. But the cash in your pocket may not be worth as much as the massive marketing benefit you can get from it. (Click here to continue reading.) –> Free Call Today For those Looking to Become Better Speakers Susan Levin and Jack Barnard will be doing a call focused on the art of speaking well, 7 pm ET/4 pm PT *tonight* (Monday, 1/26) The call will cover - Tap into your authenticity, innate creativity and spirit - Position yourself as a credible expert and get to the next level - Command-Brand your message with a phrase that pays - Streamline your ideas into a well-organized presentation with a proven template systematic work plan - Select irresistible topics and titles that grab attention - Produce presentations that captivate and attract attention and motivate action and get results - Create a clear focus and deliver ideas effectively with confidence that inspire any audience to accept and remember your message and take action. This is a preview call for Susan’s bootcamps in Los Angeles March 4-8 and Portland, Maine, May 13-17. I attended one of Susan’s bootcamps a few years back and found it tremendously useful. Get the call info at http://www.speakerservices.com/teleclasses/detail/125/879810 –> Special limited offer while supplies last: As a thank-you for being one of their “luminary” interviewees, InspireMeToday.com gave me ten free one-year premium memberships. They are having great people in all sorts of fields, and members get access to the archives (including my interview) as well. I’m keeping one for myself…and that leaves nine to give away. The first nine people who order at least two of my books directly from me can get a membership; just put inspiremetoday in the comment field. If you want to know if I still have any left, you can even call (8 a.m. to 10 p.m. US Eastern) 413-586-2388 and ask me. –> Be Fearless! Discover the wise and fearless presence of a bright new power that lives within you… Best-selling author Guy Finley’s newest book is a step-by-step guide to realizing your ultimate potential as a human being. It reveals fundamental secrets of our living Universe, and contains practical techniques to help you find the truly fearless life. Today marks a special release of the book, and buyers today receive a host of free gifts from over 70 leading authors and experts. Click for details: http://www.EssentialLaws.org/special/1353/ –> Hear and Meet Shel, January 2009 Wednesday, February 11, How to be a Success in Business and Still Hold Your Head Up High, webinar for You Speak Easy.com. Register at http://www.brighttalk.com/webcasts/2349/attend –> Friends Who Want to Help You * Do you speak? Susan Levin from SpeakerServices.com is offering a no-charge webinar with Geoffrey Zimpfer, “Get Paid for Speaking Without Ever Leaving the Comfort of Your Home,” register and she’ll send you the recording. * Marcia Yudkin is giving away a 12-page report,”33 Keys to Thriving During a Recession” that she wrote at the request of a few clients. It is available for downloading at no cost, and you also have permission to share the report. Download it at http://www.yudkin.com/recess.htm * Another recession-buster from Biana Babinsky: the no charge report, “5 Keys For Getting Clients During Recession.” * For years, Joan Stewart has published one of my favorite e-zines, The Publicity Hound. And every year, she publishes a free “The Best of the Publicity Hound’s Tips of the Week” ebook. Pick up the 2008 edition here. * Radio host David Ewen writes, “Hello, at COS Radio we are looking for guests to join us on Book World News. On this weekly show, we talk about what is new in publishing, book marketing, and anything else new in the book world. We talk about anything from inside an independent press, book events, new technologies, new ideas in marketing, etc. In the past we’ve had great guests like Google Books, Wall Street Journal, and Publishers Weekly. Our shows can be found on www.cospRadio.com To be a guest on our show, email TodaysAuthor [AT] yahoo.com.” I’ve been a guest on his show as well. If you haven’t done radio before, this is an easy and safe way to get your feet wet. * Two very high-quality membership-based teleseminar series are featuring me later in the year. Paulette Ensign’s Publishing Prosperity series has already started. I’ve heard a few of the calls, and they’re excellent–the one with Marcia Yudkin was especially awesome. And Allison Nazarian, a new friend via Facebook, starts her last-Thursday-of-the-month Do It Yourself Marketing Seminar series (with such worthies as Willie Crawford, Kathleen Gage, and yours truly) in January–and is offering all 16 sessions at just $6 per class if you register by January 14. * Kelly Sonora just posted a list of 100 useful blogs for business. I am familiar with about half a dozen of the blogs on this list, and those happen to be among my favorites–there’s even a section on frugality. So it’s probably a pretty good list . –> Recent Media Coverage of Shel and His Work A new feature: spotlight on some of the places where Shel’s been featured recently. –> How to Get Grassroots Marketing for Half-Price Over 300 pages of solid information on lowering your marketing cost, boosting your return –> A No-Cost Way to Connect with Reporters Seeking Stories My friend Peter Shankman, a very well-connected PR guy in NYC, has started a no-charge service called Help A Reporter Out. He sends queries from reporters a few times a day, and if there’s a good fit, you answer the journalist. And he gets some leads that never make it to Profnet/PR Leads. This should be a no-brainer–but don’t abuse it. Only answer if you’re approrpiate for the query, or else you’ll spoil it for yourself and everyone else . If you get one good lead in a year, it’s worth it. He has passed on leads from the NY Times and Washington Post, as well as lesser venues. Sign up at www.helpareporter.com –> Finally–An E-Book Site Puts Authors’ Needs First Writers: Mark Victor Hansen (of Chicken Soup fame) has just launched a very author-friendly e-book/multimedia content distribution site at http://www.youpublish.com/referredby/shelhorowitz. No fee to set up, no fee to upload your files (wide range of types), 50% commission. –> Facebook Teleseminar with Mari Smith If you’re not on Facebook yet, you may be missing valuable business opportunities. If you are on Facebook, are you getting the most out of it for your business? Recently, The Blog Squad grilled Mari Smith about why you need to be on Facebook and how to use the social networking site to be smart about building your business. Now you can get access to the audio program from the live teleseminar for an investment of only $20. –> You’re invited to join Foundercontact Christophe Poizat, founder and chairman of the International Network of Social Entrepreneurs (INSE) has invited you to receive a free membership with Foundercontact. Foundercontact International Ltd is a web 2.0 online marketplace designed to bring entrepreneurs into contact with 3500 investors for seed, early stage, or growth capital. With members from 5 continents and 93 different countries, it opens up international business opportunities for entrepreneurs. Sign up at http://www.foundercontact.com/user/register –> Which of Shel’s Books is Right for You? –> Latest Additions to the Websites –> Administrative Information Subscribe, unsubscribe, back issues, etc. –> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you. Published monthly since July, 2007 by Shel Horowitz 16 Barstow Lane, Hadley, MA 01035 USA
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Knjiga marketing Savjet u mjesecu, veljača 2009Srijeda 25 veljača, 2009 -> Može Org Koristite svoju knjigu? Dio 2: Vrste organizacija Kakve od organizacije govorimo? Mogućnosti su neograničene; evo nekoliko ideja ... -> Prijatelji Tko ti žele pomoći (veljača 2009) Mani je davanje daleko izvještaj koji objašnjava osam sila-množitelja koji će pomoći poduzetnika potaknuti profit. Vidio sam izvještaj i to je dobro učinio. Biz Multiplikator Besplatno - Judita Sherven i Jim Sniechowski ponuditi kratki misao o temi bilo odnose ili na slobodu biti nevjerojatan svaki dan - 5 dana tjedno. Nema troškova. Evo prvi, koji su radili za Valentinovo: Uz Valentinovo dolazi, biti nevjerojatan izražavajući svoju istinsku brigu i užitak za sve one koje volite. I budite sigurni da primi svoju zahvalnost i sve što oni daju za vas. Želite više? http://www.judithandjim.com/receiving -> Poslušajte i Meet Shel, kasno veljača / ožujak 2009 - Napravite sami više marketable s knjige, Allison Nazarian je Do It Yourself serije marketing trening , utorak, 3 ožujak, podne ET / 9:00 PT. - Inovativna rješenja za smanjenje Direct Mail troškova, Udruga strateškog marketinga / Lorman obrazovnih usluga , 11. ožujka, 13:00 ET/10 sam PT. 199 $ i kvalificira za 0,5 kredit prema CMM certifikata . - Ja sam govorio na Willie Crawford je 50. rođendan Internet marketing konferenciji u Orlandu, 26-28 ožujka - Knjiga marketing za autore, Capa Sveučilišta u Hartfordu, 9. svibnja, a vjerojatno i opet na knjige Expo America u New Yorku, 29. svibnja ili 30.. - Paulette Ensign je Izdavačka Prosperitet Mastermind je još visoke vrijednosti, low-cost teleseminar serije koja je već započela, a opet, možete dobiti sve snimke. Govorim o 10. rujna na "štedljiv, etički i kreativni knjiga marketing-po knjizi, ili u teretni vagon" - Kako biti uspjeh u poslu i dalje držati glavu gore visoke, webinar za vas Govori Easy.com (pet zvjezdica od strane sudionika). Do kraja ožujka, možete dobiti replay bez naknade. Nakon toga, to će biti 14,95 dolara. - Cross-marketing: Kako pretvoriti Natjecatelji u partnera, ranije webinar za istu skupinu. Do kraja ožujka, možete dobiti replay bez naknade. Nakon toga, to će biti 14,95 dolara. - Mali Biz Amerika Intervju na poslovne etike. Ovo je stvarno zabavno jedan;. Moramo razgovarati o malim poduzetnicima koji krše dobre etike, i kako se to osveti, a također i kako odvjetnici i usklađenost pitanja dobiti na putu u realnom komunikacije (npr., ova torba od kikirikija sadrži kikiriki Pozdrav, to je razlog zašto smo ga kupuju). - Na Bogati freelancer stranicama Upravo sam objavio svjetlo srca i vrlo koristan članak, Pet savjeta za štedljiv Freelance Uspjeh -mislim da je to kao bonus savjet za ovaj mjesec. Možda sam trebao napraviti ovu kategoriju čuti / zadovoljile / čitati - To je prošli mjesec da čuju moj intervju InspireMeToday.com prosvjetitelja bez naknade. - Načelna Dobit: Dobar Poslovni Radio Show, alternativni Ponedjeljkom, 16:00 Eastern, preko http://www.valleyfreeradio.org (u Northampton, MA područje, 103,3 FM) 3/9/09 Ken Foster je zajednička vizija mreže.. 3/23/09 Peter Shankman od Haro, novinar-izvor podudaranje usluga. - Replay moje teleseminar knjiga marketing za HappyAbout.com - Replay moje Webinar, Kako Etičko poslovne prakse mogu voziti svoj uspjeh, za B2B burzom Kliknite ovdje za sve linkove. -> Nedavna Mediji Pokrivenost Shel i njegovo djelo Nova značajka: reflektor na neka od mjesta gdje Shel je bio sadržanu u zadnje vrijeme. -> Ne-cost način za povezivanje s Reporteri Tražim priče Moj prijatelj Petar Shankman, vrlo dobro povezan s javnošću momak u New Yorku, započela je bez naboja uslugu pod nazivom Pomoć novinar Out. On šalje upite iz novinarima nekoliko puta dnevno, a ako postoji dobar fit, možete odgovoriti na novinara. I on dobiva neke ponude koje nikada ga čine da Profnet / PR vodi. To bi trebao biti ne-brainer-ali ga ne zlorabe. Samo odgovoriti ako ste approrpiate za upit, inače ćete ga plijen za sebe i svi ostali. Ako dobijete jednu dobru vodstvo u godinu dana, to je vrijedno toga. On je prošao na vodi iz NY Times i Washington Post, kao i manje prostorima. Prijavite se na www.helpareporter.com -> Koji od Shel knjiga je pravo za vas? -> najnovije dodatke na web stranice -> Upravni informacije Pretplatite se, odjaviti, leđa pitanja, itd. -> Ne zaboravite da igraju naše igre, na vrhu svake stranice na FrugalFun.com - nema naknade za igranje, nagrade za pobjedu, a li mi pomoći i dalje donijeti sve ove dobre informacije za vas. Objavljeno mjesečno od srpnja 2007 Shel Horowitz Barstow Lane, Hadley, MA 01035 SAD