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Since the beginning of its operating in 1951 the producer Galeb used at presentation of its products the factory logo, as also the entire production assortment was marketed under the Galeb brand. In the past closed market system Galeb was reputed as the untouchable ruler of the market, in particular of men underwear. In the first decade of the 21st Century we realized that unclearly defined presentation of brands and nondivision of the factory logo Galeb from the logo of Galeb brand led to confusing the market, but also to mistakes in production processes. Due to the stated reasons in the year 2006 we approached rebranding of the production assortment of Galeb. In that process differentiation was made between the producer Galeb and the products under the brand Galeb. Characteristics of brand Galeb are: - basic brand - articles of classic cut and simple design (includes underwear, outerwear and nightwear) - mostly only cotton knitted fabrics - designed for mature and serious buyers You can see some of the typical Galeb brand’s products in the gallery below. Galeb functional underwear Keeping up with the latest trends when it comes to following the market and satisfying customer needs, Galeb created a special sub-line of functional underwear. To help the skin perform well in extreme conditions, this kind of underwear has to have special protection features. Galeb produces a few types of functional underwear which can be put into three groups: - underwear with improved control over wet produced by human body (sweat) - underwear with improved thermo regulative features, that is to say better protection from outer influences - underwear with improved protection from fire and heat attack You can find out more information about our sub-lines in our brochure.
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Proizvođač Galeb d.d. se od početka poslovanja 1951. godine pri prezentaciji svojih proizvoda koristio tvorničkim logom i cjelokupni proizvodni asortiman se plasirao pod robnom markom Galeb. U tadašnjem zatvorenom tržišnom sustavu Galeb d.d. je godinama slovio za neprikosnovenog vladara tržišta muškog donjeg rublja. U prvom desetljeću 21. stoljeća uvidjeli smo se da nejasno definirana prezentacija brandova i nerazdvajanje tvorničkog loga Galeb d.d. od loga branda Galeb zbunjuje potrošače, pa čak dovodi i do zabuna u proizvodnim procesima. Iz navedenih razloga 2006. godine se pristupilo rebrandiranju proizvodnog asortimana Galeb d.d. U tom procesu se napravila se diferencijacija između prizvođača Galeb d.d. i proizvoda pod brandom Galeb. Karakteristike robne marke Galeb: - bazna robna marka - artikli klasičnog kroja i jednostavnog dizajna (sadrži rublje, vanjski, spavaći program i kupaći program, a program za trudnice i bebe je u razvoju) - uglavnom samo pamučna pletiva - namijenjen zrelijoj i starijoj populaciji kupaca Neke od tipičnih Galebovih proizvoda možete vidjeti u galeriji ispod. Galeb functional underwear U skladu s najnovijim tržišnim trendovima i nastojanjem da zadovoljimo želje naših kupaca, kreirali smo podliniju Galeb funkcionalnog rublja. Kako bi zaštitilo kožu u ekstremnim uvjetima, takvorublje mora biti mora imati posebna svojstva. Pod robnom markom Galeba kreirali smo više vrsta funkcionalnog rublja koje se može svrstati u tri kategorije: - Rublje s poboljšanim upravljanjem vlagom (znojem) koje proizvodi tijelo - Rublje s poboljšanim termo-regulacijskim svojstvima tj. s boljom zaštitom tijela od vanjskih utjecaja - Rublje s poboljšanom zaštitom od vatre, udara vrućine i nakupljanja statičkog elekticiteta