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Image courtesy of BenchMark Blueprinting of Sarasota, FL – Go-BenchMark.com You know when something is hitting it big – when a city such as New York starts mandating it! The City Council unanimously passed a bill Monday that requires every city agency that has inspection, permit, license or registration information online to post a QR code linking to it. Read more about New York’s QR code requirement on permits… I love that people are now understanding the need and uses for QR Codes (being that I am a QR Diva). I can see it being the same as when grocery stores asked everyone to have bar codes on their packages. But, what I would like to make sure is that everyone who gets a code does not just grab any code. Lets make sure you get a code that works for you and your needs. A few things to keep in mind when choosing a QR Code: Will you need to change the information on your code at any time? Will you be printing your code on informational pieces? Is your QR Code going to need more than one link to different information, two links, 8 links? Are you looking to have analytics on your QR Code? (more…) This dome ceiling could pass as some kind of ancient Egyptian architecture. But, it’s actually a domed ceiling made of QR codes. We found this instagram photo taken by KerrinSuzanne on GeekSugar.com. (more…) This Calendar QR Code Really Demonstrates Creative Use of QR Codes The Nature Conservancy gets a 5 Stars from the QR Divas for their creative use of QR codes. The 2012 Nature Conservancy calendar has 3 strategically placed QR codes throughout the calendar. The first calendar QR code is printed on March 22nd in honor of World Water Day. When I scanned the code, it took me to this link – World Water Day. The 3rd calendar QR code is shown on November 22nd which happens to be Thanksgiving Day in 2012. When scanned, this code takes the user to a Message of Thanks from the scientists at The Nature Conservancy. I absolutely love how well these QR codes were used and would like to give a special “Thank You!” to my friend, Melissa Ferguson for spotting them and sending them over to us. Melissa also picked up that all the QR codes printed on the calendar fell on the 22nd of those months….hmmmm…my birthday is on the 22nd of May…wonder what video they would put up for that! Whoa – very cool! This Fisher Price animated display with a QR code is awesome! As you’re passing by the display there’s a motion detector that sets off the Fisher Price Imaginext T-Rex roaring. It’s fun and I thought it might frighten my 3 year old grandson, but he loved it. As we were watching, I noticed a QR code in the bottom right corner of the display. You have to scan this QR code with your smart phone. Great job, Fisher Price! This is so cool – my family members are now pointing out QR codes to me! While Christmas shopping with my daughter-in-law, Catherine, she pointed out a sign with a QR code to me. Since I ask others to send me photos of the QR codes that they come across, of course I had to snap a pic. Oh what fun this Loliday Cards code is! When you scan the card, you are taken to a site where you can generate a cute or funny Christmas card with your picture in it. You also can enter to win a $10,000 prize! So, be sure to do both. Here’s a close up of the code if you’d like to scan it. Merry Christmas! Christmas QR codes that give – eBay QR codes are placed in interactive storefronts making it possible to use QR code donations for the Toys for Tots organization. eBay and Tots for Tots have created a fun and innovative way of giving. They’ve set up the Give-a-Toy store, interactive storefronts located in New York City and San Francisco. These storefronts enable people passing by or window shopping to donate to Toys for Tots using their smart phone. Here’s how it works First you download the eBay mobile app to your smart phone. Then pick one of the toys on display and scan the QR code in front of it. This takes you to the Give-a-Toy mobile page where you can confirm your donation. The Give-a-Toy store is a delightful experience for the user as when the codes are scanned, they bring life to the teddy bear or perhaps send the toy train around the track! eBay has made it easy to bring some joy this holiday season into a child’s life! The donations are in $2, $5, $10, $15 and $25 increments. If you don’t live near New York or San Francisco, no worries! You can still participate by visiting online at http://ebay.com/giveatoystore A farmer in France uses the new technology of QR codes. Now before anyone gets all up in arms, the cows are not branded with the codes. The QR codes are painted on. I’m thinking of a local dairy right now that gives tours. I bet they might want to know about this form of advertising! Here’s the English translation… It’s at the heart of a dairy farm in Morbihan that we discovered a method of commercialism a little out of the ordinary. A farmer uses the new technology of QR codes. This new type of bar code is painted onto these cows. How did it begin? Gildas Le Behoc explains “It was actually a friend of mine who knew a bit about the technology, so yeah, he told me about the QR codes and we started the project together.” “As it’s a protected site, I can’t just do what I want with the display. So, with the cows, it’s alright. It’s impressive. People come in families, in great numbers…” When some tourists were asked “What are you doing?” they replied “Well, we saw that there were some codes on the cows, but we can’t really see too well; they’re far away.” Marie Ben of myQReation.fr explains “The principle of the game is very simple. You need a smart phone. You need to be next to the cows. You scan the QR code of a cow. You go directly to a scratch game. There are nine boxes, you scratch three boxes. If you get three cows, you win. You can get either Gildas’ dairy products or QR code T-shirts.” Camille Arvor comments “We played the game and got three cows, so we won something. We went to Monsieur Le Behoc’s shop.” There were QR codes placed in strategic spots. “Since then, we’ve found out a bit about his activity and the products at his farm.” The surprising success of this unusual method of communication by far exceeds this farmer’s hopes, but that doesn’t come without its inconveniences. Gildas Le Behoc explains “People are so taken by the game that they climb over the fence, they go into the field… I can show you because I filmed some people with my camera. That’s last Sunday. It’s a bit problematic but it’s not really a big deal. I’ve been more surprised than anyone by this success. It’s working amazingly well!” This unexpected enthusiasm from a growing number of people now allows this farmer to sell his products directly to the public. This success is also starting to inspire an agricultural sector seeking visibility. From now on, every morning before going into the fields, these cows practice a new ritual – virtual experimentation.
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- Objavljeno 11. 04. 2010. - Kategorije - Tagovi - Boris Radošević Što su to QR kodovi i zašto ih češće ne koristimo Odgovor na pitanje postavljeno u naslovu jednostavno je dati u jednoj rečenici – ne koristimo ih jer ih vlasnici stranica, online servisa, tvorci aplikacija i druge uključene strane ne implementiraju dovoljno često. Naravno, mislim na našim te na regionalnim prostorima jer su QR kodovi vani prilično često u upotrebi. Što je to QR kod? QR kod ili ‘Quick Response’ kod je dvodimenzionalni bar kod, stvoren kako bi sadržaje koji su unutar njega zapisani korisnici mogli izuzetno brzo i jednostavno pročitati. Više detalja o njemu te njegovoj povijesti pročitajte na stranicama Wikipediije. Sa sve većim brojem dostupnih telefona s ugrađenom kamerom na tržištu primjena QR kodova sve više dobiva smisao i pokazuju se kao izuzetno praktičan način za distribuciju informacija. U QR je moguće zapisati razne alfanumeričke ili binarne metapodatke, a koje je pripadajućim mobitelom i aplikacijom moguće jednostavno očitati. Kao primjer izradio sam jedan QR kod. Kako bi mogli očitati priloženi kod potrebno je na uređaj instalirati aplikaciju za čitanje kodova. Vlasnicima iPhonea preporučam instalaciju aplikacije naziva Barcodes dok vlasnicima Android uređaja preporučam skidanje aplikacije Barcode Scanner. Predložena aplikacija za čitanje QR kodova na iPhoneu navodno nije dobra pa je fichek preporučio QR app, koji provjereno radi… Očitate li iznad priloženi kod vidjet ćete da sam unutar njega priložio link na Gadgeteriju. Evo još jedan QR kod koji sam izradio: Očitate li ovaj zapis, dobit ćete ponešto mojih osobnih podataka. Koliko je jednostavna izrada QR kodova pokazat ću vam ako posjetite ovu stranicu. Na njoj možete u samo nekoliko klikova izraditi QR kod koji sadrži: - zapis u kalendaru - osobne podatke - adresu e-pošte - geo – lokaciju - broj mobitela - SMS poruku - čisti tekst - URL adresu Kao što vidite izrada QR kodova nevjerojatno je jednostavna i mene iskreno stvarno čudi da ih se više ne koristi. Tiskovine bi recimo njihovom implementacijom dobili direktne linkove na svoje stranice, oglašivači bi unutar njih također mogli ugrađivati svakojake informacije o proizvodima, a mogu ih lijepiti gdjegod ih volja… Mogućnosti implementacije QR kodova doista je nebrojeno. Što se mene tiče, koristim ih gotovo na svakodnevnoj bazi jer jedna od stranica koju pratim u potrazi za novim aplikacijama za Android – androidandme.com, uz opis svake od aplikacija prilaže QR kod s direktnim linkom na nju. Toliko za sada. Kakav je vaš stav o primjeni QR kodova slobodno podijelite u komentarima.