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New on the Sites, July 2010July 1st, 2010 Down to Business - 16 Fatal Negotiating Mistakes That Cost Salespeople Money - Make Your Marketing Materials More Powerful with a Double Readership Path - Uncle Bubba’s Customer Service - The Business Bookshelf - Use Symbols Intelligently When Negotiating - What I Learned From A Successful Small Business Owner About Sales Global Travel Review Global Arts Review Frugal & Fashionable Living Ethics Articles - What is Morally Responsible Investing? - Wiping Off the Marketing Tricks Slime… - 3 Words Every Small Business Owner Should be Able to Embrace Good Business Blog - The IAECM Needs a Steering Committee! - Does Being Green Require Being Good? - Mission of a Green Marketing Trade Association - Ethics Considerations for Membership in a Green Marketers Association, Part 2: Behavior - Ethics Considerations for Membership in a Green Marketers Association, Part 1: Accomplishments - Possible Roles of a Green Marketers’ Trade Organization - Why I’m Starting a Trade Association for Green Marketers - OK, I’m In: The Seven-Day Mini #blog30 Challenge - Is SRI in Africa About to Come of Age? - BP’s Form Response to Offer of Help: They STILL Don’t Have a Clue - We’re Making Progress: Obama’s Latest Energy/Gulf Speech - Bailout a Success, Missiles Reduced: Recent Obama Victories - A Progressive “Windmill-Tilter” Candidate Reflects on Election Realities: Juan Del Rio - Afghanistan: The Death Toll Is Much Too High - A 35th High School Reunion, a Final Concert, and a Graduation New on the Sites, June 2010June 7th, 2010 Global Travel Review - Madrid Hotels for Art Lovers - What Happened for Chana - A Wet Shoe Story - Turkish Delight - My Favorite Organization Ever - Soul Food - London Hotels with Roof Gardens - Beyond Mexico’s Copper Canyon - The Travel Bookshelf Global Arts Review Down to Business Magazine - Reports of BEA’s Death Were Greatly Exaggerated: The 2010 Book Expo America - If You are a Leader, are You a Peacemaker? - Negotiation Checklist to Ensure a Successful Outcome - 15 Mistakes Sales Managers Make When Hiring New Sales Reps - 14 Do’s and Don’ts for Successful Marketing - Why Texting While You Workout Will Hurt You Inside The Gym As Well As Your Sales Results - The Business Bookshelf Frugal & Fashionable Living Ethics Articles Peace & Politics - Supreme Court’s Shocker Makes CSR Key Buttress of Democracy - The Bonding of Strangers: Julius and Ethel Rosenberg’s Defenders Remember their Executed Neighbors Good Business Blog - A 35th High School Reunion, a Final Concert, and a Graduation - BP: Can You Say “Criminal Negligence?” - Doesn’t Robin Givhan Have Anything Better to Do Than Attack Kagan’s Posture? - A Progressive Critique of Obama, From the Financial Sector - Tim O’Reilly & SF Chronicle on SF Privacy Changes - Will the Facebook Movie Really Hurt Facebook and Zuckerberg? - Limbaugh’s Lies on Environment and Safety - Rightist Jewish Thugs Attack Tikkun Founder’s House - Wow! Talk About Speed to Market: 21 Days from Concept to Release New on the Sites, May 2010May 7th, 2010 Down to Business Magazine - How One Best-Selling Author Creates Her Own Destiny by Following the Messages She Preaches - The Business Bookshelf - The Sale You Can’t Close - Quick Tips for Structuring a Talk that Sells! - 7 Ways to Boost Your Business, or How to Ask to Get Ahead - Are You Earning the Respect of Your Readers? Global Travel Review Global Arts Review Good Business Blog - Why I Read People I Disagree With - Goldman Sachs’ Fool’s Gold - Business Failures Anonymous - Social Media: A Tool for Social Change - Hospital Visitation Directive: Finally, a Reason to Thank Obama - Cool Resource:100 Essential Cheat Sheets for Doing Business Abroad - Why the Supreme Court Needs Balance - A 2-1/2 Year-Old Encounters the iPad Frugal Fun Tip, April 2010April 4th, 2010 - Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life-With No Negative Impact on Your Lifestyle, which will help you become more Green and save money - The Penny-Pinching Hedonist: How to Live Like Royalty With a Peasant’s Pocketbook, which saves you big bucks on travel, dining, entertainment, and other FUN NOTE: the above links go to the preview pages. If you want to go directly to the order form, use this link instead. - The live call with John Ritskowitz (Marketing Medic) and Jay Conrad Levinson (Guerrilla Marketing), originally scheduled for March, was rescheduled for medical reasons to Tuesday, April 6, 3pm ET/noon PT. John is actually coming up from his home an hour away (we’ve never met), and bringing some high end audio AND video equipment, so this may be a very high-fidelity call. It should be pretty exciting and I hope you’ll join us as we discuss Green Guerrilla Marketing. And there will be some extra excitement in the air, as it’s the last few hours of Passover, and I’ll be eagerly looking forward to Bread Day, which starts at sundown To join the call sign up free at http://www.johnritz.com/blog/guerrilla-marketing-in-your-living-room/ We’ll be giving away autographed copies of the book and other goodies on the event, so don’t delay… - April 15, 9 pm ET/6 pm PT: Tweleseminar, “Communicate the Value in Your Values.” Justin Sachs, justin (at) justinsachscompanies.com - April 24, I’ll be exhibiting at the Sustainability Expo in downtown Amherst, MA: CiccarelloS (at) amherstma.gov - April 25, I’ll be speaking on collaborating with a co-author at the American Society of Journalists and Authors conference in New York. http://asja.org/wc/2010/ (using my new co-authored book, Guerrilla Marketing Goes Green, as a case study)April 29, 3 pm ET/noon PT, I’ll be presenting on Grassroots Book Marketing Strategies for Stephanie Chandler’s virtual Nonfiction Book Writers Conference: Contact janica (at) authoritypublishing.com - May 8, I’ll be speaking once again on book marketing at CAPA University in Hartford, CT: http://www.aboutcapa.com/capa_university_writers_conferen.htm - May 11, 8 pm ET/5 pm PT, I will once again be speaking on “Create Value from Your Values” for Hilton Johnson’s teleseminar series (and this means you will once again get a series of mailings from me about Hilton’s health coaching program and about the other calls he’s hosting in May). - May 14, 12 pm ET, I’ll be interviewed on Solo Talk with Donna Amos. http://www.blogtalkradio.com/solotalk - June 9, I’ll be interviewed again for the Guerrilla Marketing Association’s weekly calls–this time by Alexandru Israil from Romania. Contact: alexandru.israil (at) gmail.com - June 15, I’ll be Linda MacKenzie’s guest on the Creative Health and Spirit Show, on HealthyLife. Net radio. Linda has interviewed me a few times in the past, and is actually the CEO of this Internet radio network. - It looks pretty likely that I’ll be speaking on Green Marketing at SolarFest, sometime the weekend of July 16-18, in Tinmouth, Vermont. This is a wonderful event; I attended several years ago, and you can read about it here: http://www.frugalfun.com/solarfest.html - September 19, I speak at Live Green! in Norwalk, CT. Contact: sweicker (at) sbweventsgroup.com - October 2, I’m speaking at the second annual Self-Publishing Book Expo in New York City, http://selfpubbookexpo.com/ - October 12 at 7pm ET/4 pm PT: My third annual presentation to the MUSE Online Writers Conference. This time, Selling a Self-Published Book to a Traditional Publisher - There’s no better way to get traditional press (a/k/a mainstream media) covering you than to answer inquiries from reporters looking for sources. I’ve used this strategy to be cited multiple times in the New York Times, Wall Street Journal, Entrepreneur, even Woman’s Day (among many, many others). I subscribe to every service I know about that connects journalists and sources. My old friend Steve Harrison from Radio TV Interview Report has just launched a new one, with no charge for leads. http://bit.ly/bD6WzG (affiliate link). Given how much it costs to advertise in RTIR, this is a real bargain, at zero cost. - There’s an extraordinary new book that has just been published, one that will show you exactly how the billionaires/superstars and geniuses of our world get the results that they get. An international bestseller within days of its release, “The Leader Who Had No Title: A Modern Fable on Real Success in Business and in Life“ (Simon & Schuster) is the game-changing book by top leadership expert Robin Sharma, who’se books (Including The Monk Who Sold His Ferrari) have transformed the lives of millions of people worldwide. For the first time, Robin shares the proprietary success formula that he’s shared with his billionaire coaching clients and companies like NIKE, FedEx, IBM, Microsoft and GE. In “The Leader Who Had No Title”, you will discover exactly how to awaken your inner leader, play at wow in all you do, unleash massive amounts of excellence and productivity, get to world-class in your work, build an unbeatable mindset and really win in these turbulent times. This book will blow the doors off your past ways of thinking, performing and being. “If you want to operate at the level of WOW, be an exceptional leader and live full out-buy this book.” – Darren Hardy, publisher, SUCCESS magazine “The Leader Who Had No Title is a game-changing book…get ready for an AMAZING new life!” – Marci Shimoff, New York Times bestselling author of “Happy for No Reason” Buy this book April 6th (it’s less than $20!) and you’ll get over 100 incredible bonus gifts from bestselling authors (worth over $1,057) and a chance to win one of 24 iPods. To puchase, visit www.theleaderwhohadnotitle.com on April 6th. - Carolyn Howard-Johnson, award-winning novelist and author of the How to Do It Frugally series of how-to books for writers, is doing an October writing retreat in Rome! Even this far out, she’s down to just a couple of spaces. Want more info? Write to her at hojonews (at) aol.com -> New on the Sites, April 2010 -> Which of Shel’s Books is Right for You? Subscribe, unsubscribe, back issues, etc. Published monthly since May, 1997 by Shel Horowitz 16 Barstow Lane, Hadley, MA 01035 USA Book Marketing Tip, March 2010March 28th, 2010 Final Issue of Book Marketing Tips Note: You have voted with your feet. This is the final issue of my Book Marketing Tip of the Month. Thank you for your support since 2007. I will continue to send announcements of interest, such as where I’ll be speaking and people who want to offer you things of value, but for more of my book marketing wisdom, I suggest purchasing a copy of my award-winning seventh book, Grassroots Marketing for Authors and Publishers. This Month’s Tip: Lessons From a Book Launch, Part II The recent launch of Guerrilla Marketing Goes Green was my second time mounting a campaign to get online sales in a concentrated timeframe; I also did this in 2003, with the release of Principled Profit. And much has changed in seven years… Click here to continue reading. All Pre-March Clean and Green Memberships Extended Note: Because February presented some logistical challenges in getting the Club rolling, if you joined the Clean and Green Club in January or February either as a paying member or for the two-month no-cost trial, we are counting your membership as starting from March 1; trial memberships will run through March and April. Guerrilla Marketing Goes Green Buzz There are now well more than one million exact-match hits on Google for “Guerrilla Marketing Goes Green”–wow! I don’t think I’ve ever been involved with something that had this much buzz. This book is going to make some serious waves. It’s a completely different approach to the business mindset, based in ethics, cooperation, and environmental principles, and it’s generating some significant buzz. Reporters who’ve been interviewing me have been asking a lot deeper questions than I’m accustomed to getting–which is great. Grab your copy and run your business according to its principles. You may find you suddenly have a significant competitive edge, and that it’s easier to be profitable even during a downturn. Three formats available: paperback, Kindle, and traditional e-book. However you buy it, be sure to visit http://guerrillamarketinggoesgreen.com/bonuses to claim the $2600 worth of bonuses (that’s about 120 times the price of the book!). For paperback, your choice of five bookseller links from the bottom of the home page and several other pages at http://guerrillamarketinggoesgreen.com For e-books for B&N Nook, Blackberry, iPhone, iPhone Touch, PC and MAC: http://search.barnesandnoble.com/Guerrilla-Marketing-Goes-Green/Jay-Conrad-Levinson/e/9780470564585/?itm=1&USRI=guerrilla+marketing+goes+green For Kindle: http://www.amazon.com/Guerrilla-Marketing-Goes-Green-ebook/dp/B00340ESAG/ref=kinw_dp_ke?ie=UTF8&m=AG56TWVU5XWC2&qid=1261943660&sr=1-1 Oh, and if you’d like to help out with the launch, and at your option earn some very healthy commissions, please visit http://guerrillamarketinggoesgreen.com/submit-a-bonus/jv Green and Ethical Marketing on Facebook Please sign up for my new Facebook Fan Page, Green and Ethical Marketing with Shel Horowitz, http://www.facebook.com/pages/Green-and-Ethical-Marketing-with-Shel-Horowitz/203659771513?ref=mf – for links, discussions, and other goodies related to Green and ethical marketing. Hear and Meet Shel * April 15, 9 pm ET/6 pm PT: Tweleseminar, “Communicate the Value in Your Values.” Justin Sachs, justin (at) justinsachscompanies.com * April 24, I’ll be exhibiting at the Sustainability Expo in downtown Amherst, MA: CiccarelloS (at) amherstma.gov * April 25, I’ll be speaking on collaborating with a co-author at the American Society of Journalists and Authors conference in New York. http://asja.org/wc/2010/ * April 29, 3 pm ET/noon PT, I’ll be presenting on Grassroots Book Marketing Strategies for Stephanie Chandler’s virtual Nonfiction Book Writers Conference: Contact janica (at) authoritypublishing.com * May 8, I’ll be speaking once again on book marketing at CAPA University in Hartford, CT: http://www.aboutcapa.com/capa_university_writers_conferen.htm * It looks pretty likely that I’ll be speaking on Green Marketing at SolarFest, sometime the weekend of July 16-18, in Tinmouth, Vermont. This is a wonderful event; I attended several years ago, and you can read about it here: http://www.frugalfun.com/solarfest.html * October 12 at 7pm ET/4 pm PT: My third annual presentation to the MUSE Online Writers Conference. This time, Selling a Self-Published Book to a Traditional Publisher Friends Who Want to Help You * I’ve listened to several calls with Jack Zufelt over the years, and read a number of his newsletters. He’s smart, aggressive, and not afraid to be direct. $1 gets you a trial of his DNA of Success membership program – read all the details at http://bit.ly/b0C7Cg (affiliate link) * If you’re a freelancer, consultant or solo professional in any field, I have a book recommendation for you. My friend Ed Gandia and two co-authors just released The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle (Penguin/Alpha). This book is brimming with practical, proven strategies the authors have used to consistently attract great clients, earn high incomes and enjoy a flexible lifestyle. And if you pick up a copy by midnight this Friday, you’ll get up to $321 in extra goodies. To learn more, visit http://www.TheWealthyFreelancer.com/amazon * There’s no better way to get traditional press (a/k/a mainstream media) covering you than to answer inquiries from reporters looking for sources. I’ve used this strategy to be cited multiple times in the New York Times, Wall Street Journal, Entrepreneur, even Woman’s Day (among many, many others). I subscribe to every service I know about that connects journalists and sources. My old friend Steve Harrison from Radio TV Interview Report has just launched a new one, with no charge for leads. http://bit.ly/bD6WzG (affiliate link). Given how much it costs to advertise in RTIR, this is a real bargain, at zero cost. New on the Sites, March 2010 Media Coverage of Shel Which of Shel’s Books Should You Own? Administrative Information Subscribe, unsubscribe, back issues, etc. Published monthly since July, 2009 by Shel Horowitz 16 Barstow Lane, Hadley, MA 01035 USA Lessons From a Book Launch, Part II: Shel Horowitz’s Book Marketing Tip of the Month, March, 2010March 28th, 2010 Note: You have voted with your feet. This is the final issue of my Book Marketing Tip of the Month. Thank you for your support since 2007. I will continue to send announcements of interest, such as where I’ll be speaking and people who want to offer you things of value, but for more of my book marketing wisdom, I suggest purchasing a copy of my award-winning seventh book, Grassroots Marketing for Authors and Publishers. Lessons From a Book Launch, Part II The recent launch of Guerrilla Marketing Goes Green was my second time mounting a campaign to get online sales in a concentrated timeframe; I also did this in 2003, with the release of Principled Profit. And much has changed in seven years. Back then, Amazon.com was a lot younger, and was moving a whole lot lower volume of books. It took a relatively small number of sales (low three figures, as best as I can determine) to break into the Amazon Top 100. I got all the way to #83 back then, and #12 for business books. As best as I can figure, that campaign seven years ago put my book in front of about 200,000 people. And back then, the industry noticed even a one-day spike on a single retail site. Not anymore. Over a nine-day period, I probably sold considerably more books this time than I had during the one-day blitz in 2003. I certainly reached a much larger number: approximately 988,000 (it would have been nice to reach a million, being so close). And while I got all the way to #6 in the Environmental category, I never got past 27,000 overall, and I never made the slightest dent on the Business category list. And from what I’ve heard, sustained strength over a week or two is considered a much better indicator than a one-day spike. Yes, it’s possible that if I had only one day for the campaign, I would have gotten perhaps twice as many orders as I did on any single day during this nine-day attempt–but I think the top 100 for overall sales would have still been far, far out of reach. And my editor at Wiley warned me against trying. One-day sales on one site are not taken seriously by the industry anymore, she said; too many people are doing them and the novelty has more than worn off. These days, you want a sustained push across multiple retail channels and multiple days. My original goal was to reach five million people with the campaign, and I think I would have if I had had greater participation from the people I asked to participate. Only about 10 percent of the newsletter editors and bloggers I contacted chose to join the campaign (which is actually an amazingly high percentage by typical direct-mail standards, but because many of these people are folks I’ve built up a relationship with over many years, I’d expected closer to 35 or 50 percent–maybe that was unrealistic). Some people “don’t do product launches,” some wanted more time to ramp up, some wanted a better compensation package, some didn’t see the notices in the flood of e-mail (a few of those I was able to convert with a last-minute push via Twitter), and some simply didn’t respond. And some may have not found the sales page on the commissionable upsell offer sufficiently convincing; I’m just revising it. I’m thinking about doing a second push, and reaching out again to some of those folks. But it’s quite a bit of work. I did this campaign on my own, rather than hire a consultant at $9500 to $15,000 (another thing that’s changed; the typical price in 2003 was around $1000 to $1200, and I still did it on my own). With today’s high prices for this sort of campaign, I doubt it would be worth the investment for most authors, unless they have specific ways to leverage their fleeting best-seller status. If I did do another one, I’d start recruiting three or four months early, send updates about every two weeks, and be sure to give people a way to opt out of the list (I did receive a few complaints, even though they weren’t actually subscribed to anything. And I cheerfully took them off the list when asked.) Still, I have to say, it was very nice to email my publisher that the book was a #6 category bestseller on Amazon, and to e-mail again that there were over one million exact matches for the book title on Google. Neither would have happened without the bestseller campaign. Shel Horowitz’s latest book, Guerrilla Marketing Goes Green (co-authored wit the legendary Jay Conrad Levinson), still comes with over $2600 worth of bonuses, no matter where you buy a new copy. One of the bonuses is a two-month trial membership to Shel’s membership-based learning community, The Clean and Green Club. New on the Sites, April 2010March 26th, 2010 Down to Business - 5 Tips for Creating a Marketing Breakthrough to More Leads, Clients, Sales and Profits! - Should the Print Newsletter Die – And Let Ezines Takeover? - 5 Tips for Juggling Customers, Callers, and Walk-ins - Yes, I Mind Waiting: 10 ways to reduce lineup stress for staff and customers - 10 Ways To Use ONE Article To Get Yourself Known As An Expert - Disappearing Act: Excerpted with permission from The Lives, Loves and Deaths of Splendidly Unreasonable Inventors - Selling to Purchasing Departments - How To Choose A Domain Name – Part 1 - How To Choose A Domain Name – Part 2 - Slow Money: Rethinking Local Commerce - ROAR! Get Heard in The Sales and Marketing Jungle - Bad Language, Great Lessons: Foul-Mouthed Turnaround Specialist Shows How to Revive Failing Businesses in One Week Good Business Blog - The Teabagger Anti-Socialist Purity Pledge - Manipulative Biofuel-Industry “Survey” Guaranteed to Create Biased Results - Today is World Water Day - The Movement is Growing Amazingly - An Open Letter to Glenn Beck - Obama is Timid, But Not Progressive - Come Meet Me at the Go Green Expo in New York Global Arts Review Global Travel Review - South Beach: Nothing Old About THIS Florida Neighborhood - Visiting Kennedy Space Center - IHateTaxis.com: Arrive Stress Free - Happy as a Pig in Mud Peace & Politics Magazine Frugal & Fashionable Living - Why You Should Recycle Cell Phones? - Stretching the One Income Dollar: An A-Z Guide for living on less Ethics Articles Frugal Fun Tip, March 2010March 10th, 2010 -> This is the Final Issue of Shel Horowitz’s Monthly Frugal Fun Tips As I’ve mentioned in the past several issues, I set a deadline of March, 2010 for this newsletter to be self-supporting through voluntary donations. You’ve voted with your feet. I have been giving of myself every month in this newsletter all the way back to May, 1997. I’ve told you hundreds of ways to save money on travel, dining, entertainment, kid activities, cheap shopping, recreation, and more. 13 years in, I can’t do it for free anymore, and you don’t want to pay for it. So with this issue, I fold my tent. I’ll still send you the notices of upcoming events and offers, since I’ll be doing that for my paid subscribers to other newsletters—but I’m all done writing this monthly tip. Be sure to scroll down for the final tip; it’s a good one. If you’d like to say thank-you for all these years of service, and get extremely valuable information a the same time, may I suggest that you purchase one or both of my consumer e-books, both designed to save you many times their very small purchase price: Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life-With No Negative Impact on Your Lifestyle, which will help you become more Green and save money The Penny-Pinching Hedonist: How to Live Like Royalty With a Peasant’s Pocketbook, which saves you big bucks on travel, dining, entertainment, and other FUN NOTE: the above links go to the preview pages. If you want to go directly to the order form, use this link instead. -> This Month’s Tip: Be Your Own Food Producer Here in the Northeastern United States, spring is in the air and people are beginning to think about their gardens. If you’ve never had a garden, or even if you don’t have a place for a garden, think about doing so. Consider this… (Click here to continue reading) -> All Pre-March Clean and Green Memberships Extended Note: Because February presented some logistical challenges in getting the Club rolling, if you joined the Clean and Green Club in January or February either as a paying member or for the two-month no-cost trial, we are counting your membership as starting from March 1; trial memberships will run through March and April. There are now well more than one million exact-match hits on Google for “Guerrilla Marketing Goes Green”–wow! I don’t think I’ve ever been involved with something that had this much buzz. This book is going to make some serious waves. It’s a completely different approach to the business mindset, based in ethics, cooperation, and environmental principles, and it’s generating some significant buzz. Reporters who’ve been interviewing me have been asking a lot deeper questions than I’m accustomed to getting–which is great. Grab your copy and run your business according to its principles. You may find you suddenly have a significant competitive edge, and that it’s easier to be profitable even during a downturn. Three formats available: paperback, Kindle, and traditional e-book. However you buy it, be sure to visit http://guerrillamarketinggoesgreen.com/bonuses to claim the $2600 worth of bonuses (that’s about 120 times the price of the book!). For paperback, your choice of five bookseller links from the bottom of the home page and several other pages at http://guerrillamarketinggoesgreen.com For e-books for B&N Nook, Blackberry, iPhone, iPhone Touch, PC and MAC: click here For Kindle: click here Oh, and if you’d like to help out with the launch, and at your option earn some very healthy commissions, please visit http://guerrillamarketinggoesgreen.com/submit-a-bonus/jv -> Hear and Meet Shel - John Ritskowitz, a/k/a the Marketing Medic, will be interviewing both me and my Guerrilla Marketing Goes Green co-author Jay Conrad Levinson Tuesday, March 16, 3 pm ET/noon PT. This should be interesting, because John is coming up from Connecticut to do the interview live, and Jay will join us by phone from Florida. John and I have known each other online for several years, but have never met. So he’s coming up for the afternoon, we’ll have lunch together, I’ll show him around the farm, I’ll tape an interview with him for my Clean and Green Club, and then he’ll interview me and Jay. By that time, we should be all warmed up and will probably head into some pretty advanced territory. https://www1.gotomeeting.com/register/481396353 - Dave Mathison from Be The Media–a wonderful book, BTW–interviews me on Green markerting. david (at) bethemedia.com - Just Added! I’ll be speaking in NYC Friday March 19 at GoGreenExpo’s Business Day, 12:30 pm ET, and then signing copies of Guerrilla Marketing Goes Green. Business buyers get in at no charge on Friday (with a relevant business card). If you’d like to attend Saturday and/or Sunday, here’s a discount code (gets you into the Architecture Fair also): visit http://www.gogreenexpo.com and use promo code NYSPEAKER when registering for tickets. - March 24, I’m doing a teleseminar for Stacy Karacostas on Green and ethical business success: stacy (at) success-stream.com - April 15, 9 pm ET/6 pm PT: Tweleseminar, “Communicate the Value in Your Values.” Justin Sachs, justin (at) justinsachscompanies.com - April 24, I’ll be exhibiting at the Sustainability Expo in downtown Amherst, MA: CiccarelloS (at) amherstma.gov - April 25, I’ll be speaking on collaborating with a co-author at the American Society of Journalists and Authors conference in New York. http://asja.org/wc/2010/ - April 29, 3 pm ET/noon PT, I’ll be presenting on Grassroots Book Marketing Strategies for Stephanie Chandler’s virtual Nonfiction Book Writers Conference: Contact janica (at) authoritypublishing.com - May 8, I’ll be speaking once again on book marketing at CAPA University in Hartford, CT: http://www.aboutcapa.com/capa_university_writers_conferen.htm - It looks pretty likely that I’ll be speaking on Green Marketing at SolarFest, sometime the weekend of July 16-18, in Tinmouth, Vermont. This is a wonderful event; I attended several years ago, and you can read about it here: http://www.frugalfun.com/solarfest.html - October 12 at 7pm ET/4 pm PT: My third annual presentation to the MUSE Online Writers Conference. This time, Selling a Self-Published Book to a Traditional Publisher -> Friends Who Want to Help You - I’ve listened to several calls with Jack Zufelt over the years, and read a number of his newsletters. He’s smart, aggressive, and not afraid to be direct. $1 gets you a trial of his DNA of Success membership program – read all the details at http://bit.ly/b0C7Cg (affiliate link) - If you’re a freelancer, consultant or solo professional in any field, I have a book recommendation for you. My friend Ed Gandia and two co-authors just released The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle (Penguin/Alpha). This book is brimming with practical, proven strategies the authors have used to consistently attract great clients, earn high incomes and enjoy a flexible lifestyle. And if you pick up a copy by midnight this Friday, you’ll get up to $321 in extra goodies. To learn more, visit http://www.TheWealthyFreelancer.com/amazon - There’s no better way to get traditional press (a/k/a mainstream media) covering you than to answer inquiries from reporters looking for sources. I’ve used this strategy to be cited multiple times in the New York Times, Wall Street Journal, Entrepreneur, even Woman’s Day (among many, many others). I subscribe to every service I know about that connects journalists and sources. My old friend Steve Harrison from Radio TV Interview Report has just launched a new one, with no charge for leads. http://bit.ly/bD6WzG (affiliate link). Given how much it costs to advertise in RTIR, this is a real bargain, at zero cost. -> New on the Sites, March 2010 -> Which of Shel’s Books is Right for You? Subscribe, unsubscribe, back issues, etc. Published monthly since May, 1997 by Shel Horowitz 16 Barstow Lane, Hadley, MA 01035 USA Be a Food Producer-Frugal Fun Tip, March, 2010March 10th, 2010 This is the Final Issue of Shel Horowitz’s Monthly Frugal Fun Tips As I’ve mentioned in the past several issues, I set a deadline of March, 2010 for this newsletter to be self-supporting through voluntary donations. You’ve voted with your feet. I have been giving of myself every month in this newsletter all the way back to May, 1997. I’ve told you hundreds of ways to save money on travel, dining, entertainment, kid activities, cheap shopping, recreation, and more. 13 years in, I can’t do it for free anymore, and you don’t want to pay for it. So with this issue, I fold my tent. I’ll still send you the notices of upcoming events and offers, since I’ll be doing that for my paid subscribers to other newsletters—but I’m all done writing this monthly tip. Be sure to scroll down for the final tip; it’s a good one. If you’d like to say thank-you for all these years of service, and get extremely valuable information a the same time, may I suggest that you purchase one or both of my consumer e-books, both designed to save you many times their very small purchase price: Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life-With No Negative Impact on Your Lifestyle, which will help you become more Green and save money The Penny-Pinching Hedonist: How to Live Like Royalty With a Peasant’s Pocketbook, which saves you big bucks on travel, dining, entertainment, and other FUN NOTE: the above links go to the preview pages. If you want to go directly to the order form, use this link instead. This Month’s Tip: Be Your Own Food Producer Here in the Northeastern United States, spring is in the air and people are beginning to think about their gardens. If you’ve never had a garden, or even if you don’t have a place for a garden, think about doing so. Consider this: - Fresh food tastes a LOT better! Once you’ve tasted the real thing, you may never again be able to choke down a cardboard tomato grown 3000 miles away and gas “ripened” to make it turn something resembling red. Even I was astounded at how much flavor the sunflower seeds we grew last year had when we harvested them. I always thought of sunflower seeds as a somewhat tasteless but nutritious food—boy, was I wrong! - Local organic food has a much lower carbon footprint. Chemical agriculture uses enormous amounts of petroleum products, and so do transportation and storage. - Local organic food is also healthier. Fruits and vegetables start losing their nutritional value as soon as they’re separated from the plant, so if you pick as you consume, you get more nutrients. And if you’re growing organically, you don’t contaminate your body with as many toxic pesticide residues (though in our polluted world, your produce may not be 100% pesticide-free). And no farmers or gardeners get sick from the chemicals you’re not applying. - Tending your garden, you’ll get sun, outside time, and even some exercise—not to mention the joy of adding beauty and function to your own life and to the world. - Growing your own is frugal. If we pay five bucks for a flat of six tomato plants, and those plants yield 1000 fruits (yes, we’ve gotten those kinds of yields, and more), that means each scrumptious tomato costs us half a cent. If you have a sunny spot outside, so much the better. But even if you don’t, I have a friend who used to live in a basement apartment in densely populated,urban, cold-in-the-winter Providence, Rhode Island. She managed to grow herbs and dwarf tomatoes on her windowsill, despite the very limited amount of sun. If she can do it, you can do it. I know your time is important, so start small. The first year, maybe all you want to do is something very limited. Try two tomato plants, one or two basils, and some dill. If you’re more ambitious, add a row of green beans. All of these are easy to grow. Other than snipping the flower stalks off the basil (and pulling up weeds every few days), none of these need much maintenance. If you get hooked, try broccoli, carrots, zucchini, and even a couple of rows of corn and one or two sunflowers. We’ve even grown artichokes!
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Novo na web stranicama, srpanj 20101. srpanj 2010 Na posao - 16 pregovaranja fatalne pogreške koje Trošak Prodavači novca - Napravite svojim marketinškim materijalima snažnije s bračnim čitanosti putu - Uncle Bubba je Služba za korisnike - Poslovni policu - Koristite Simboli Inteligentno kada se pregovara - Što sam naučio od uspješne male poslovne vlasnik o prodaji Global Travel pregled Naslovnica Umjetnost pregled Jeftin i moderan dnevni Etika Članci - Što je moralno odgovoran Investiranje? - Brisanje Off mulju marketinškim trikovima ... - 3 Riječi Svaki male poslovne vlasnik trebao biti u mogućnosti da prihvati Good Business Blog - IAECM potreban upravljački odbor! - Budući da ne Zelena Zahtijevaju dobra? - Misija Zelene Marketing Trade Association - Etička razmatranja za članstvo u Zelenoj marketingu Udruge, Dio 2: Ponašanje - Etička razmatranja za članstvo u Zelenoj marketingu Udruge, Dio 1: Postignuća - Mogući Uloge zelene marketingu ¡ť trgovinsku organizaciju - Zašto sam Osnivanje Udruženja trgovine za Green marketingu - OK, ja sam u: sedam dana # blog30 Mini Challenge - Je SRI u Africi O da punoljetnosti? - BP je obrazac odgovor na Ponuda Pomoć: Oni još uvijek nemaju pojma - Mi smo Making Progress: Obamin Najnovije Energija / Gulf Govor - Uspjeh spašavanja, Rakete Smanjena: Najnoviji Obama pobjede - Progressive "Vjetrenjača-Tilter" Kandidat razmišlja o izbornim realnosti: Juan Del Rio - Afganistan: broj mrtvih prevelika High School Reunion, završnom koncertu, a Diplomski Novo na web stranicama, lipanj 20107. lipanj 2010 Global Travel pregled - Madrid Hoteli za ljubitelje umjetnosti - Što se dogodilo za Chana - Mokra cipela priča - Ratluk - My Favorite organizacija ikada - Soul Food - London Hoteli s krovnim vrtovima - Osim u Meksiku Copper Canyon - Turistička policu Naslovnica Umjetnost pregled Down to Business Magazine - Izvješća BEA smrti uvelike pretjerana: 2010 Book Expo America - Ako ste vođa, si mirotvorac? - Pregovori Podsjetnik kako bi se osigurala uspješan ishod - 15 pogrešaka Prodaja Menadžeri učiniti kada zapošljavanja novih prodaja reps - 14 učiniti i don'ts za uspješnog marketinga - Zašto texting dok ste Vježba će vas povrijediti Unutar u teretanu kao i svojim prodajnim rezultatima - Poslovni policu Jeftin i moderan dnevni Etika Članci Mir i politika - Vrhovnog suda shocker čini DOP Ključ poduprijeti demokracije - Lijepljenje Strangers a: Julius i Ethel Rosenberg braniteljima zaboravite svoje izvršene Susjedi Good Business Blog High School Reunion, završnom koncertu, a Diplomski - BP: Možete li reći: "prijestup iz nehata?" - Ne Robin Givhan imati ništa bolje učiniti nego Attack Kagan je držanje? - Progresivni Kritika Obame, od financijskog sektora - Tim O'Reilly & SF Chronicle na SF privatnosti promjena - Hoće li Facebook Film Stvarno Hurt Facebook i Zuckerberg? - Limbaugh laži o okolišu i sigurnosti - Desne jevrejska razbojnika Attack Tikkun osnivača kuća - Wow! Razgovarajte o brzo na tržištu: 21 dana od ideje do objave Novo na web stranicama, svibanj 20107. svibanj 2010 Down to Business Magazine - Kako Jedan autor bestselera Stvara vlastitu sudbinu slijedeći poruke SHE propovijeda - Poslovni policu - Prodaja Vi ne možete zatvoriti - Brzi Savjeti za strukturiranje Talk koji prodaje! - 7 načina da potaknuti Vašu tvrtku, ili kako to pitati da se naprijed - Jeste li zarada poštovanje svojim čitateljima? Global Travel pregled Naslovnica Umjetnost pregled Good Business Blog - Zašto sam pročitao People da se slažete sa - Goldman Sachsov Fool 's Gold - Poslovni Kvarovi Anonimno - Social Media: Alat za socijalne promjene - Bolnica direktiva Posjet: Konačno, Razlog Zahvaljujemo Obamu - Cool Izvor: 100 Osnovni mangupirati listova za koje posluju u inozemstvu - Zašto Vrhovni sud treba Balance - 2-1/2 godina Susreti ipad Skroman Zabava Savjet, travanj 20104. travanj 2010 - Bezbolno Green: 111 savjeta kako pomoći okolišu sniziti emisije stakleničkih plinova, Cut svoj proračun, te poboljšati kvalitetu vašeg života-S Nema negativnog utjecaja na vaš životni stil , koji će vam pomoći da postanete više Zelena i uštedjeti novac - Škrt hedonista: Kako živjeti poput Royalty S jedne Seljačkoj pocketbook , koji štedi vam velike svote novca za putovanja, blagovaona, zabava, i ostalim zanimljivim NAPOMENA: Navedeni linkovi ići na preglednim stranicama. Ako želite ići izravno u obrazac za narudžbu, umjesto toga koristite ovaj link . - Uživo poziv s Johnom Ritskowitz (marketing Medić) i Jay Conrad Levinsonom (Guerrilla marketing), izvorno zakazano za ožujak, odgođeno je zbog zdravstvenih razloga u utorak, 6. travnja 15:00 ET / PT podne. John je zapravo dolaze iz njegove kuće sat vožnje (mi nikad nisam upoznao), i donosi neke high end audio i video opremom, tako da to može biti vrlo high-fidelity poziv. To bi trebao biti prilično uzbudljivo, a nadam se da ćete nam se pridružiti kao što smo razgovarali o Green gerilski marketing. I tu će biti nekih extra uzbuđenje u zraku, kao da je u posljednjih nekoliko sati Pashe, a ja ću rado se veseli dan kruha, koji počinje na zalazak sunca Da biste se pridružili poziv prijavite se besplatno na http://www.johnritz.com/blog/guerrilla-marketing-in-your-living-room/~~pobj ćemo biti davanje daleko potpisanim primjeraka knjige i drugih Goodies o događaju, tako da ne odgode ... - 15. travanj, 21:00 ET / 6:00 PT: Tweleseminar "komunicirati vrijednost iz vaše vrijednosti." Justin Sachs, Justin (at) justinsachscompanies.com - Travanj 24, ja ću se izlaže na održivosti Expo centru u Amherst, MA: CiccarelloS (at) amherstma.gov - Travanj 25, ja ću se govori o suradnji s koautor na Američkog društva novinara i autora konferenciji u New Yorku. http://asja.org/wc/2010/ (koristeći moj novi koautor knjige, gerilsko Marketing Goes Green, kao case study) Travanj 29, 15:00 ET / PT podne, ja ću biti predstavljanja knjiga na grassroots strategija marketing za Stephanie Chandler u virtualnom dokumentarna literatura knjiga književnika konferencije: Kontakt Janica (at) authoritypublishing.com - 8. svibnja, ja ću se opet govori o knjizi marketinga Capa Sveučilišta u Hartford, CT: http://www.aboutcapa.com/capa_university_writers_conferen.htm - Svibanj 11, 20:00 ET / 5:00 PT, ja ću ponovno biti govora o "stvaranje vrijednosti iz svojih vrijednosti" za Hilton Johnson teleseminar serije (a to znači da će ponovno dobiti niz e-pošte od mene o Hilton programa zdravstvenog treniranju te o drugim pozivima on hosting u svibnju). - Svibanj 14, 12:00 ET, ja ću biti intervju s Donna Solo Talk Amos. http://www.blogtalkradio.com/solotalk~~pobj - 9. lipnja, ja ću biti ponovno anketiraju za gerilske zajednica udruga za marketing u tjedne poziva, ovaj put od strane Alexandru Israil iz Rumunjske. Kontakt: alexandru.israil (at) gmail.com - Lipanj 15, ja ću biti Linda MacKenzie je gost na Creative zdravstva i Duha Show, na HealthyLife.Net radio. Linda je razgovarala mi je nekoliko puta u prošlosti, a zapravo je glavni izvršni direktor ove mreže internet radio. - To izgleda prilično vjerojatno da ću se govori o Green marketinga SolarFest, negdje vikend srpnja 16-18, u Tinmouth, Vermont. To je prekrasan događaj, ja prisustvovao je prije nekoliko godina, a možete pročitati o tome ovdje: http://www.frugalfun.com/solarfest.html - 19. rujna, ja govorim na live Green! u Norwalk, CT. Kontakt: sweicker (at) sbweventsgroup.com - 2. listopada, ja sam govorio na drugoj godišnjoj Self-izdavaštvo knjiga Expo u New Yorku, http://selfpubbookexpo.com/~~HEAD=pobj - 12. listopada u 7 sati ET / PT 4 pm: Moj treći godišnji prezentacija na Muse online konferencije književnika. Ovaj put, Prodaja self-objavljena knjiga na tradicionalnom Publisher - Ne postoji bolji način da se tradicionalni tisak (a / k / a mainstream mediji) te pokriva nego odgovoriti na upite novinara u potrazi za izvorima. Ja sam se ove strategije da se citira više puta u New York Times, Wall Street Journal, poduzetnik, čak Ženski dan (među mnogim, mnogim drugima). Ja pretplatiti na svakom usluge znam o tome povezuje novinara i izvora. Moj stari prijatelj Steve Harrison iz Izvješća Radio TV intervjuu upravo je pokrenula novu, bez naknade za vodi. http://bit.ly/bD6WzG (affiliate link). S obzirom koliko to košta za oglašavanje u RTIR, ovo je pravi jeftino, na nula trošak. - Tu je izvanredna nova knjiga koja je upravo objavljena, onaj koji će vam pokazati točno kako su milijarderi / Superstars i genija našeg svijeta dobijete rezultate koje su dobili. Međunarodni bestseler samo nekoliko dana nakon objavljivanja, "vođa koji nije imao Naslov: Moderna bajku na pravi uspjeh u poslu tako iu životu" (Simon & Schuster) je igra mijenja knjiga vrha stručne Robin Sharma, who'se knjige (uključujući Redovnik koji je prodao svoj Ferrari) su promijenili živote milijunima ljudi širom svijeta. Po prvi put, Robin dijeli vlasnički uspjeh formulu da on dijeli sa svojim klijentima milijarder treniranju i tvrtkama kao što su Nike, FedEx, IBM, Microsoft i GE. U "The Leader Tko nije imao naslov", otkrit ćete točno kako probuditi svoj unutarnji vođu, igrati na wow u sve što činite, oslobađaju ogromne količine izvrsnosti i produktivnosti, doći do svjetske klase u svom radu, izgraditi nenadmašne razmišljanje i stvarno pobijediti u ovim turbulentnim vremenima. Ova knjiga će raznijeti vrata off vaših prošlih načina razmišljanja, obavljanje i "Ako želite raditi na razini WOW, biti lider i iznimno žive puno izvan kupiti ovu knjigu." - Darren Hardy, izdavač, USPJEH Časopis "vođa koji nije imao Naslov je igra mijenja knjiga ... dobiti spremna za čudesnom novom životu!" - Marci Shimoff, New York Times bestselling autor knjige "Sretna bez razloga" Kupite ovu knjigu 6. travnja (to je manje od $ 20 !) i dobit ćete više od 100 nevjerojatne bonus darove od bestselling autori (u vrijednosti od preko $ 1,057) i priliku osvojiti jedan od 24 iPods. Za puchase, posjetite www.thelea d erwhohadnotitle.com 6. travnja. - Carolyn Howard-Johnson, nagrađivani romanopisac i autor kako to učiniti skromno serije o tome kako do knjige za pisce, radi se seminar pisanja listopada u Rimu! I to daleko, ona je dolje na samo nekoliko mjesta. Želite više informacija? Napiši joj na hojonews (at) aol.com -> Novo na web stranicama, travanj 2010 -> Koji od Shel knjiga je pravo za vas? Pretplatite se, otkazati pretplatu, natrag pitanja, itd. Objavljuju se mjesečno od svibnja 1997 by Shel Horowitz Barstow Lane, Hadley, MA 01035 Sjedinjene Američke Države Book Marketing Savjet, ožujak 201028. ožujak 2010 Završni Izdavanje knjiga Marketing Savjeti Napomena: su glasovali s nogama To je konačni cilj moj savjet knjiga Marketing u mjesecu Hvala za vašu podršku od 2007... Ja ću nastaviti slati obavijesti od interesa, kao što su gdje ću biti govora i ljudi koji žele vam ponuditi stvari od vrijednosti, ali za više od moje mudrosti knjige marketing, Predlažem kupnju kopiju mog nagrađivanog sedmom knjigom, grassroots marketing za autore i izdavače . Savjet mjeseca: Lekcije iz knjige izlaska modela, dio II Nedavno lansiranje gerilskog marketinga Goes Green je bio moj drugi put montažu kampanju da se online prodaje u koncentriranom roku; sam to učinio u 2003, s izdavanjem načelnih dobiti. A mnogo se toga promijenilo u sedam godina ... Kliknite ovdje za nastavak čitanja. Svi Pre-ožujak Čistoća i Zelena Članstva Extended Napomena: Zbog veljače predstavili neke logističke izazove u dobivanju Club valjanje, ako nam se pridružite u čistu i Zelena klub u siječnju ili veljači, bilo kao član ili plaćati za dva mjeseca bez troškova suđenja, mi računamo svoje članstvo što počevši od 1. ožujak, suđenje članstvo će se izvoditi kroz ožujak i travanj. Guerrilla marketing Goes Green Buzz Tu su sada i više od milijun točnim meča pogodaka na Googleu za "Guerrilla marketing Goes Green"-wow! Ne mislim da sam ikada bio uključen u nešto što je toliko pažnje. Ova knjiga će napraviti neke ozbiljne valove. To je potpuno drugačiji pristup u poslovne razmišljanje, sa sjedištem u etici, suradnji i ekoloških načela, a to je stvaranje neke glasine značajan. Novinari koji ste me intervjuiranje su postavljali puno pitanja dublje nego što sam navikli na dobivanje-što je velika. Uzmite svoj primjerak i pokrenuti svoj posao prema svojim načelima. Možda ćete odjednom imati značajnu konkurentsku prednost, a to je lakše biti profitabilna čak i tijekom krize. Tri formati dostupni: Meki, zapaliti, a tradicionalna e-knjiga. No što ga kupite, budite sigurni da posjetite http://guerrillamarketinggoesgreen.com/bonuses~~dobj tražiti dolara bonusa u vrijednosti od 2600 (to je oko 120 puta veća od cijene knjige!). Za meki, vaš izbor od pet knjižar veze s dna na početnoj stranici i nekoliko drugih stranica na http://guerrillamarketinggoesgreen.com Za e-knjiga za B & N gluho, Blackberry, iPhone, iPhone Touch, PC i MAC: Za zapaliti Šalje: Oh, i ako želite da vam pomognu sa lansirati i na mogućnost zaraditi neke vrlo zdrave provizije, molimo posjetite http://guerrillamarketinggoesgreen.com/submit-a-bonus/jv Zelena i Etičko Marketing na Facebooku Molimo prijavite se za svoj novi Facebook Fan Page, zelena i etički marketing s Shel za veze, rasprava i drugih Goodies se odnose na Green i etički marketing. Čujte i Upoznajte Shel * Travanj 15, 21:00 ET / 6:00 PT: Tweleseminar "komunicirati vrijednost iz vaše vrijednosti." Justin Sachs, Justin (at) justinsachscompanies.com * 24. travnja, ja ću se izlaže na održivosti Expo centru u Amherst, MA: CiccarelloS (at) amherstma.gov * Travanj 25, ja ću se govori o suradnji s koautor na Američkog društva novinara i autora konferenciji u New Yorku. http://asja.org/wc/2010/ * Travanj 29, 15:00 ET / PT podne, ja ću biti predstavljanja knjiga na grassroots strategija marketing za Stephanie Chandler u virtualnom dokumentarna literatura knjiga književnika konferencije: Kontakt Janica (at) authoritypublishing.com * May 8, ja ću se opet govori o knjizi marketinga Capa Sveučilišta u Hartford, CT: http://www.aboutcapa.com/capa_university_writers_conferen.htm * To izgleda prilično vjerojatno da ću se govori o Green marketinga SolarFest, negdje vikend srpnja 16-18, u Tinmouth, Vermont. To je prekrasan događaj, ja prisustvovao je prije nekoliko godina, a možete pročitati o tome ovdje: http://www.frugalfun.com/solarfest.html * 12. listopada u 7 sati ET / PT 4 pm: Moj treći godišnji prezentacija na Muse online konferencije književnika. Ovaj put, Prodaja self-objavljena knjiga na tradicionalnom Publisher Prijatelji koji ti žele pomoći * Ja sam slušao nekoliko poziva s Jackom Zufelt tijekom godina, i pročitati broj svojih novina. On je pametan, agresivni, i ne bojte se biti izravan. $ 1 dobiva te ispitivanje njegove DNK uspjeha članstvo programa - pročitajte sve detalje na http://bit.ly/b0C7Cg~~pobj (affiliate link) * Ako ste honorarac, konzultant ili solo profesionalno u bilo kojem polju, imam knjigu preporuku za vas. Moj prijatelj Ed Gandia i dva koautori pravedan otpušten Bogati free-lancera: 12 tajni na veliki prihod i zavidnom života (Penguin / Alfa). Ova je knjiga puna praktične, dokazanih strategija autori su koristili dosljedno privući velike klijente, zaraditi visoke prihode i uživajte fleksibilan stil života. A ako pokupite kopiju do ponoći u petak, da ćete dobiti i do 321 dolara u extra dobar. Da biste saznali više, posjetite http://www.TheWealthyFreelancer.com/amazon~~dobj * Ne postoji bolji način da se tradicionalni tisak (a / k / a mainstream mediji) te pokriva nego odgovoriti na upite novinara u potrazi za izvorima. Ja sam se ove strategije da se citira više puta u New York Times, Wall Street Journal, poduzetnik, čak Ženski dan (među mnogim, mnogim drugima). Ja pretplatiti na svakom usluge znam o tome povezuje novinara i izvora. Moj stari prijatelj Steve Harrison iz Izvješća Radio TV intervjuu upravo je pokrenula novu, bez naknade za vodi. http://bit.ly/bD6WzG (affiliate link). S obzirom koliko to košta za oglašavanje u RTIR, ovo je pravi jeftino, na nula trošak. Novo na web stranicama, ožujak 2010 Medijska Pokrivenost Shel Koji od Shel knjiga Ukoliko ste sami? Upravni informacije Pretplatite se, otkazati pretplatu, natrag pitanja, itd. Objavljuju se mjesečno, od srpnja 2009 by Shel Horowitz Barstow Lane, Hadley, MA 01035 Sjedinjene Američke Države Lekcije iz knjige izlaska modela, dio II: Shel Horowitz Book Marketing Savjet u mjesecu, ožujak, 201028. ožujak 2010 Napomena: su glasovali s nogama To je konačni cilj moj savjet knjiga Marketing u mjesecu Hvala za vašu podršku od 2007... Ja ću nastaviti slati obavijesti od interesa, kao što su gdje ću biti govora i ljudi koji žele vam ponuditi stvari od vrijednosti, ali za više od moje mudrosti knjige marketing, Predlažem kupnju kopiju mog nagrađivanog sedmom knjigom, grassroots marketing za autore i izdavače . Lekcije iz knjige izlaska modela, dio II Nedavno lansiranje gerilskog marketinga Goes Green je bio moj drugi put montažu kampanju da se online prodaje u koncentriranom roku; sam to učinio u 2003, s izdavanjem načelnih dobiti. A mnogo se toga promijenilo u sedam godina. Tada, Amazon.com je puno mlađi, a kreće se puno manju količinu knjiga. To je relativno mali broj prodaje (niske tri lika, najbolje što mogu odrediti) probiti u Top 100 Amazon. Dobio sam sve do tada # 83 i # 12 u poslovnim knjigama. Kao najbolje što ja mogu shvatiti, da je kampanja prije sedam godina stavio moju knjigu pred oko 200.000 ljudi. I tada, industrija primijetio ni jedan dan šiljak na jednom malo mjestu. Nije više. Tijekom devet dana, vjerojatno prodao znatno više knjiga ovaj put nego što sam imao za vrijeme jednodnevnog Blitz u 2003. Ja sigurno doći puno veći broj: oko 988.000 (to bi bilo lijepo doći do milijuna kuna, biti tako blizu). I dok sam sve do # 6 u kategoriji zaštite okoliša, nikada nisam dobio ukupno 27.000 prošlosti, i nikad nisam napravio najmanji trag na listi Business kategoriji. I od onoga što sam čuo, kontinuirana snaga tijekom tjedan ili dva se smatra mnogo bolji pokazatelj od jednog dana spike. Da, moguće je da, ako sam imao samo jedan dan za kampanju, ja bih imati stečen možda i dvostruko više narudžbi kao što sam učinio u jednom danu tijekom devetodnevnog pokušaju, ali mislim da je top 100 za ukupnu prodaju će imati još bio daleko, daleko izvan dosega. I moj urednik Wiley me je upozorio protiv pokušaja. Jednodnevni prodaje na jednom mjestu ne uzimaju ozbiljno industriji više, rekla je, previše ljudi ih rade i novost ima više od izblijedio. Ovih dana, želite kontinuirani zamah na više prodajnih kanala i više dana. Moj originalni je cilj bio doći do pet milijuna ljudi s kampanjom, i mislim da bih se, ako sam imao veće sudjelovanje od ljudi koje sam pitao za sudjelovanje. Samo oko 10 posto newsletter urednika i blogere kontaktirala sam izabrao da se pridruže kampanji (koja je zapravo nevjerojatno visok postotak od tipičnih izravna-mail standardima, ali, jer mnogi od tih ljudi su ljudi koje sam izgradio odnos s mnogo više godina, ja bih očekuje bliže 35 ili 50 posto, možda da je nerealno). Neki ljudi "ne učinite proizvod lansira," neki htjeli više vremena da se rampa gore, neki htjeli bolji naknadu paket, neki nisu vidjeli obavijesti u poplavi e-mail (neke od onih koje sam bio u mogućnosti to pretvoriti s last minute guranje preko Twitter), a neke jednostavno nisu odgovorili. A neki nisu našli prodaje stranicu na commissionable upsell ponudi dovoljno uvjerljiv, a ja sam samo promijenite ga. Razmišljam o radi drugi poticaj, a dopire opet neke od tih ljudi. Ali to je vrlo malo rada. Ja sam ovu kampanju na moj posjedovati, nego zaposliti konzultant na 9500 dolara na 15.000 $ (još jedna stvar koja se promijenila; tipična cijena u 2003 je oko $ 1000 do $ 1200, a ja još uvijek je to učinio na moj posjedovati). S današnjim visokim cijenama za tu vrstu kampanje, sumnjam da bi bilo vrijedno ulaganje za većinu autora, osim ako su određene načine kako im bježe bestseller status. Ako sam napraviti još jedan, ja bih pokrenuti zapošljavanje tri ili četiri mjeseca ranije, slati nadopune svakih dva tjedna, i biti sigurni da daju ljudima način isključiti iz popisa (ja sam primiti nekoliko pritužbi, iako su zapravo nisu pretplaćeni na ništa. I veselo ih je s popisa kada je pitao.) Ipak, moram reći, bilo je jako lijepo na e-mail da moj izdavač je knjiga # 6 kategorija bestseler na Amazonu, a na e-mail ponovno da je bilo više od milijun točna podudaranja za naslov knjige na Googleu. Niti bi se dogodilo bez bestseler kampanje. Shel Horowitz najnovija knjiga, Guerrilla marketing Goes Green (koautor pamet legendarni Jay Conrad Levinson), još uvijek dolazi s više od 2600 dolara vrijedne bonuse, bez obzira gdje ćete kupiti novu kopiju. Jedan od bonusa je dva mjeseca suđenja članstvo Shel članstvo-based learning zajednice, Čisto i Zelena kluba. Novo na web stranicama, travanj 201026 ožujak, 2010 Na posao - 5 Savjeti za stvaranje i marketing proboj na više vodi, klijentima, prodaje i dobiti! - Ako Newsletter Ispis Die - I neka ezines preuzimanje? - 5 savjeta za kupce žongliranja, pozivatelji i walk-ins - Da, podsjetimo na čekanju: 10 načina da se smanji stres za sastav osoblja i kupaca - 10 načina za korištenje jedan članak da se sami poznat kao stručnjak - Zakon nestaju: excerpted s dozvolom iz života, voli i smrti izvrsno nerazumnim inovatora - Prodaja za kupnju odjela - Kako odabrati naziv domene - Part 1 - Kako odabrati naziv domene - Part 2 - Sporo novac: Promišljanje lokalnoj trgovini - ROAR! Se čuti u prodaju i marketing džungle - Bad Jezik, Velika lekcije: psovački Preokret stručnjaka pokazuje kako oživjeti nedostatku tvrtke u jednom tjednu Good Business Blog - Teabagger protiv Socijalističke čistoća Obećanje - Manipulativni biogorivo-industrije "Pregled" Guaranteed stvoriti predrasudama rezultate - Danas je Svjetski dan voda - Pokret raste nevjerojatno - Otvoreno pismo Glenn Beck - Obama je plah, ali ne Progresivna - Dođite Upoznaj me na Go Green izložbi u New Yorku Naslovnica Umjetnost pregled Global Travel pregled - South Beach: Ništa Stari O OVOM Florida susjedstvu - Posjet Kennedy Space Center - IHateTaxis.com: Dođite bez stresa - Sretan kao svinje u blatu Mir i politika Magazin Jeftin i moderan dnevni Etika Članci Skroman Zabava Savjet, ožujak 201010 ožujak, 2010 -> To je konačni cilj Shel najveÊe stanke u mjesečne štedljiv Zabava Savjeti Kao što sam spomenuo u posljednjih nekoliko pitanja, i odrediti rok u ožujku, 2010 za ovaj newsletter da se samo-podršku putem dobrovoljnih donacija. Vi ste glasali sa svojim nogama. Ja sam bio davanje mene svaki mjesec u ovoj publikaciji sve na putu natrag do svibnja, 1997. Ja sam vam rekao na stotine načina kako uštedjeti novac na putovanja, blagovaona, zabavu, za djecu aktivnosti, jeftini kupovanje, rekreaciju, i više. 13 godina, ne mogu to učiniti za besplatne više, a vi ne želite platiti za to. Tako je s ovim pitanjem, ja odustati moj šator. Ostat ću vam poslati obavijesti o nadolazećim događajima i ponudama, jer ja ću biti događaj koji za moje paid pretplatnika drugim biltene-a, ali ja sam sve učinio pisanja ovog mjesečni vrh. Budite sigurni da se pomaknite prema dolje za konačni savjet, to je dobar. Ako želite reći hvala-vam za sve ove godine radnog staža, i dobiti izuzetno vrijedne informacije u isto vrijeme, mogu ja predlažemo da kupite jedan ili oba od mojih potrošačke e-knjiga, oba osmišljen kako bi vam uštedjeti mnogo puta njihova vrlo mala nabavna cijena: Bezbolno Green: 111 savjeta kako pomoći okolišu sniziti emisije stakleničkih plinova, Cut svoj proračun, te poboljšati kvalitetu vašeg života-S Nema negativnog utjecaja na vaš životni stil , koji će vam pomoći da postanete više Zelena i uštedjeti novac Škrt hedonista: Kako živjeti poput Royalty S jedne Seljačkoj pocketbook , koji štedi vam velike svote novca za putovanja, blagovaona, zabava, i ostalim zanimljivim NAPOMENA: Navedeni linkovi ići na preglednim stranicama. Ako želite ići izravno u obrazac za narudžbu, umjesto toga koristite ovaj link . -> mjeseca Savjet: Budite vlastitu hranu producent Ovdje u sjeveroistočnom dijelu SAD-u, proljeće je u zraku, a ljudi počinju razmišljati o svojim vrtovima. Ako ste nikada nije imao vrt, ili čak i ako nemate mjesta za vrt, razmislite o tome. Razmotrite ovo ... ( Kliknite ovdje za nastavak čitanja ) -> Svi Pre-ožujak Čistoća i Zelena Članstva Extended Napomena: Zbog veljače predstavili neke logističke izazove u dobivanju Club valjanje, ako nam se pridružite u čistu i Zelena klub u siječnju ili veljači, bilo kao član ili plaćati za dva mjeseca bez troškova suđenja, mi računamo svoje članstvo što počevši od 1. ožujak, suđenje članstvo će se izvoditi kroz ožujak i travanj. Tu su sada i više od milijun točnim meča pogodaka na Googleu za "Guerrilla marketing Goes Green"-wow! Ne mislim da sam ikada bio uključen u nešto što je toliko pažnje. Ova knjiga će napraviti neke ozbiljne valove. To je potpuno drugačiji pristup u poslovne razmišljanje, sa sjedištem u etici, suradnji i ekoloških načela, a to je stvaranje neke glasine značajan. Novinari koji ste me intervjuiranje su postavljali puno pitanja dublje nego što sam navikli na dobivanje-što je velika. Uzmite svoj primjerak i pokrenuti svoj posao prema svojim načelima. Možda ćete odjednom imati značajnu konkurentsku prednost, a to je lakše biti profitabilna čak i tijekom krize. Tri formati dostupni: Meki, zapaliti, a tradicionalna e-knjiga. No što ga kupite, budite sigurni da posjetite http://guerrillamarketinggoesgreen.com/bonuses tražiti dolara bonusa u vrijednosti od 2600 (to je oko 120 puta veća od cijene knjige!). Za meki, vaš izbor od pet knjižar veze s dna na početnoj stranici i nekoliko drugih stranica na http://guerrillamarketinggoesgreen.com Za e-knjiga za B & N gluho, Blackberry, iPhone, iPhone Touch, PC i Mac: kliknite ovdje Za zapaliti: kliknite ovdje Oh, i ako želite da vam pomognu sa lansirati i na mogućnost zaraditi neke vrlo zdrave povjerenstava, posjetite http://guerrillamarketinggoesgreen.com/submit-a-bonus/jv~~dobj -> Poslušajte i Upoznajte Shel - Ivan Ritskowitz, a / k / Marketing Medić, bit će razgovora i mene i moj Guerrilla marketing Goes Green koautor Jay Conrad Levinson u utorak, 16. ožujka 3 PM ET / PT podne. To bi trebalo biti zanimljivo, jer John je što dolazi iz Connecticuta napraviti intervju živjeti, a Jay će nam se pridružiti na telefon iz Floride. Ivan i ja poznajemo online za nekoliko godina, ali nikada nisu ispunjeni. Dakle, on dolazi u poslijepodnevnim satima, mi ćemo ručati zajedno, ja ću mu pokazati oko farmi, ja ću traka intervju sa njim za moju čistu i Zelena kluba, a onda ćete me saslušati i Jay. Do tog vremena, mi bi trebali biti svi zagrijani i vjerojatno će krenuti u neke prilično naprednom području. https://www1.gotomeeting.com/register/481396353 - Dave Mathison od Budite Media-prekrasna knjiga, BTW-intervjui me na Green markerting. David (at) bethemedia.com - Samo Dodano! Ja ću se govori u New Yorku u petak 19. ožujka na GoGreenExpo je radni dan, podne i 30 ET, a zatim potpisivanje primjeraka gerilskog marketinga Goes Green. Poslovni kupci dobiti u bez naknade na petak sa relevantnim poslovne kartice). Ako želite da prisustvuju subotom i / ili nedjelju, evo popusta kod (dobiva se u arhitekturu velesajma i): potražite http://www.gogreenexpo.com i koristiti promo kod NYSPEAKER prilikom registracije za ulaznice. - 24. ožujak radim teleseminar za Stacy Karacostas na Green i etički poslovnog uspjeha: Stacy (at) uspjeh-stream.com - 15. travanj, 21:00 ET / 6:00 PT: Tweleseminar "komunicirati vrijednost iz vaše vrijednosti." Justin Sachs, Justin (at) justinsachscompanies.com - Travanj 24, ja ću se izlaže na održivosti Expo centru u Amherst, MA: CiccarelloS (at) amherstma.gov - Travanj 25, ja ću se govori o suradnji s koautor na Američkog društva novinara i autora konferenciji u New Yorku. http://asja.org/wc/2010/ - 29. travanj, 15:00 ET / PT podne, ja ću biti predstavljanja knjiga na grassroots strategija marketing za Stephanie Chandler u virtualnom dokumentarna literatura knjiga književnika konferencije: Kontakt Janica (at) authoritypublishing.com - 8. svibnja, ja ću se opet govori o knjizi marketinga Capa Sveučilišta u Hartford, CT: http://www.aboutcapa.com/capa_university_writers_conferen.htm - To izgleda prilično vjerojatno da ću se govori o Green marketinga SolarFest, negdje vikend srpnja 16-18, u Tinmouth, Vermont. To je prekrasan događaj, ja prisustvovao je prije nekoliko godina, a možete pročitati o tome ovdje: http://www.frugalfun.com/solarfest.html - 12. listopada u 7 sati ET / PT 4 pm: Moj treći godišnji prezentacija na Muse online konferencije književnika. Ovaj put, Prodaja self-objavljena knjiga na tradicionalnom Publisher -> Prijatelji koji žele pomoći vam - Ja sam slušao nekoliko poziva s Jackom Zufelt tijekom godina, i pročitati broj svojih novina. On je pametan, agresivni, i ne bojte se biti izravan. $ 1 dobiva te ispitivanje njegove DNK uspjeha članstvo programa - pročitajte sve detalje na http://bit.ly/b0C7Cg~~pobj (affiliate link) - Ako ste honorarac, konzultant ili solo profesionalno u bilo kojem polju, imam knjigu preporuku za vas. Moj prijatelj Ed Gandia i dva koautori pravedan otpušten Bogati free-lancera: 12 tajni na veliki prihod i zavidnom života (Penguin / Alfa). Ova je knjiga puna praktične, dokazanih strategija autori su koristili dosljedno privući velike klijente, zaraditi visoke prihode i uživajte fleksibilan stil života. A ako pokupite kopiju do ponoći u petak, da ćete dobiti i do 321 dolara u extra dobar. Da biste saznali više, posjetite http://www.TheWealthyFreelancer.com/amazon~~dobj - Ne postoji bolji način da se tradicionalni tisak (a / k / a mainstream mediji) te pokriva nego odgovoriti na upite novinara u potrazi za izvorima. Ja sam se ove strategije da se citira više puta u New York Times, Wall Street Journal, poduzetnik, čak Ženski dan (među mnogim, mnogim drugima). Ja pretplatiti na svakom usluge znam o tome povezuje novinara i izvora. Moj stari prijatelj Steve Harrison iz Izvješća Radio TV intervjuu upravo je pokrenula novu, bez naknade za vodi. http://bit.ly/bD6WzG (affiliate link). S obzirom koliko to košta za oglašavanje u RTIR, ovo je pravi jeftino, na nula trošak. -> Novo na web stranicama, ožujak 2010 -> Koji od Shel knjiga je pravo za vas? Pretplatite se, otkazati pretplatu, natrag pitanja, itd. Objavljuju se mjesečno od svibnja 1997 by Shel Horowitz Barstow Lane, Hadley, MA 01035 Sjedinjene Američke Države Be a Food Producer-Frugal Fun Tip, March, 201010 ožujak, 2010 This is the Final Issue of Shel Horowitz's Monthly Frugal Fun Tips As I've mentioned in the past several issues, I set a deadline of March, 2010 for this newsletter to be self-supporting through voluntary donations. You've voted with your feet. I have been giving of myself every month in this newsletter all the way back to May, 1997. I've told you hundreds of ways to save money on travel, dining, entertainment, kid activities, cheap shopping, recreation, and more. 13 years in, I can't do it for free anymore, and you don't want to pay for it. So with this issue, I fold my tent. I'll still send you the notices of upcoming events and offers, since I'll be doing that for my paid subscribers to other newsletters—but I'm all done writing this monthly tip. Be sure to scroll down for the final tip; it's a good one. If you'd like to say thank-you for all these years of service, and get extremely valuable information a the same time, may I suggest that you purchase one or both of my consumer e-books, both designed to save you many times their very small purchase price: Bezbolno Green: 111 savjeta kako pomoći okolišu sniziti emisije stakleničkih plinova, Cut svoj proračun, te poboljšati kvalitetu vašeg života-S Nema negativnog utjecaja na vaš životni stil , koji će vam pomoći da postanete više Zelena i uštedjeti novac Škrt hedonista: Kako živjeti poput Royalty S jedne Seljačkoj pocketbook , koji štedi vam velike svote novca za putovanja, blagovaona, zabava, i ostalim zanimljivim NAPOMENA: Navedeni linkovi ići na preglednim stranicama. Ako želite ići izravno u obrazac za narudžbu, umjesto toga koristite ovaj link . This Month's Tip: Be Your Own Food Producer Here in the Northeastern United States, spring is in the air and people are beginning to think about their gardens. If you've never had a garden, or even if you don't have a place for a garden, think about doing so. Consider this: - Fresh food tastes a LOT better! Once you've tasted the real thing, you may never again be able to choke down a cardboard tomato grown 3000 miles away and gas “ripened” to make it turn something resembling red. Even I was astounded at how much flavor the sunflower seeds we grew last year had when we harvested them. I always thought of sunflower seeds as a somewhat tasteless but nutritious food—boy, was I wrong! - Local organic food has a much lower carbon footprint. Chemical agriculture uses enormous amounts of petroleum products, and so do transportation and storage. - Lokalna organska hrana je također zdravije. Voće i povrće početi gube hranjivu vrijednost čim se oni odvojiti od biljke, pa ako Vas kao što konzumirati, te dobiti više hranjivih tvari. I ako raste organski, ne kontaminirati svoje tijelo sa što više otrovnih pesticida (iako u našem zagađenom svijetu, vaše proizvode ne može biti 100% pesticida-free). I nema poljoprivrednici ili vrtlari razbole od kemikalija koju ne primjenjuju. - Nastojali svoj vrt, dobit ćete sunce, izvan vremena, pa čak i neke vježbe da ne spominjemo radost dodavanje ljepotu i funkciju za svoj život i svijet. - Uzgoj svoj je frugal.If mi platiti pet dolara ili eura za stan od šest rajčice biljaka, a one biljke daju plodove 1000 (Da, mi smo stečen one vrste prinosa, i više), to znači da svaki divan rajčica košta nas polovina posto. Ako imate sunčano mjesto izvan, toliko bolje. Ali čak i ako ne, imam prijatelja koji su živjeli u podrumskom stanu u gusto naseljenom, urbana, hladno-in-the-zimskom Providence, Rhode Island. She managed to grow herbs and dwarf tomatoes on her windowsill, despite the very limited amount of sun. If she can do it, you can do it. I know your time is important, so start small. The first year, maybe all you want to do is something very limited. Try two tomato plants, one or two basils, and some dill. If you're more ambitious, add a row of green beans. All of these are easy to grow. Other than snipping the flower stalks off the basil (and pulling up weeds every few days), none of these need much maintenance. If you get hooked, try broccoli, carrots, zucchini, and even a couple of rows of corn and one or two sunflowers. We've even grown artichokes!