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Book Marketing Tip of the Month, February 2009 –> Can an Org Use Your Book? Part 2: Types of Organizations What kinds of organizations are we talking about? The possibilities are limitless; here are a few ideas… –> Friends Who Want to Help You (February 2009) - Dr. Mani is giving away a report that explains eight force-multipliers that will help business owners boost profit. I’ve seen the report and it’s well done. Biz Multiplier Free - Judith Sherven and Jim Sniechowski offer a short thought on the topic of either Relationships or The Freedom to Be Fabulous each day – 5 days a week. No cost. Here’s the first one, which they did for Valentine’s Day: With Valentine’s Day coming, Be Fabulous by expressing your genuine care and enjoyment to all those you love. AND be sure to RECEIVE their appreciation and all that they give to you. Want more? http://www.judithandjim.com/receiving –> Hear and Meet Shel, Late Feb/March 2009 - Make Yourself More Marketable with a Book, Allison Nazarian’s Do It Yourself Marketing Training Series, Tuesday, March 3rd, noon ET/9 a.m. - Innovative Solutions to Reduce Direct Mail Expenses, Association of Strategic Marketing/Lorman Education Services, March 11, 1 pm ET/10 a.m. PT.$199 and qualifies for 0.5 credit toward CMM certificate. - I’m speaking at Willie Crawford’s 50th Birthday Internet Marketing Conference in Orlando, March 26-28 - Book Marketing for Authors, CAPA University in Hartford, May 9, and probably again at Book Expo America in New York, May 29 or 30. - Paulette Ensign’s Publishing Prosperity Mastermind is another high-value, low-cost teleseminar series that’s already started, and again, you get all the recordings. I’m speaking on September 10 on “Frugal, Ethical, and Creative Book Marketing–By the Book, Or By the Boxcar” - How to be a Success in Business and Still Hold Your Head Up High, webinar for You Speak Easy.com (five-star rating by attendees). Through the end of March, you can get the replay at no charge. After that, it’ll be $14.95. - Cross-Marketing: How to Turn Competitors into Partners, an earlier webinar for the same group. Through the end of March, you can get the replay at no charge. After that, it’ll be $14.95. - Small Biz America Interview on Business Ethics. This was a really fun one; we got to talk about small businesses who violate good ethics, and how that backfires, and also how lawyers and compliance issues get in the way of real communication (e.g., this bag of peanuts contains peanuts. Hello, that’s why we’re buying it). - On the Wealthy Freelancer website I’ve just published a light-hearted and very useful article, Five Tips for Frugal Freelance Success–think of it as a bonus tip for this month. Maybe I should make this category hear/meet/read - This is the last month to hear my InspireMeToday.com luminary interview at no charge. - Principled Profit: The Good Business Radio Show, alternate Mondays, 4 p.m. Eastern, over http://www.valleyfreeradio.org (in the Northampton, MA area, 103.3 FM). 3/9/09 Ken Foster of Shared Vision Network. 3/23/09 Peter Shankman of HARO, the reporter-source matching service. - Replay of my book marketing teleseminar for HappyAbout.com - Replay of my Webinar, How Ethical Business Practices Can Drive Your Success, for B2B Power Exchange –> Recent Media Coverage of Shel and His Work A new feature: spotlight on some of the places where Shel’s been featured recently. –> A No-Cost Way to Connect with Reporters Seeking Stories My friend Peter Shankman, a very well-connected PR guy in NYC, has started a no-charge service called Help A Reporter Out. He sends queries from reporters a few times a day, and if there’s a good fit, you answer the journalist. And he gets some leads that never make it to Profnet/PR Leads. This should be a no-brainer–but don’t abuse it. Only answer if you’re approrpiate for the query, or else you’ll spoil it for yourself and everyone else . If you get one good lead in a year, it’s worth it. He has passed on leads from the NY Times and Washington Post, as well as lesser venues. Sign up at www.helpareporter.com –> Which of Shel’s Books is Right for You? –> Latest Additions to the Websites –> Administrative Information Subscribe, unsubscribe, back issues, etc. –> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you. Published monthly since July, 2007 by Shel Horowitz 16 Barstow Lane, Hadley, MA 01035 USA
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Knjiga marketing Savjet u mjesecu, veljača 2009Srijeda 25 veljača, 2009 -> Može Org Koristite svoju knjigu? Dio 2: Vrste organizacija Kakve od organizacije govorimo? Mogućnosti su neograničene; evo nekoliko ideja ... -> Prijatelji Tko ti žele pomoći (veljača 2009) Mani je davanje daleko izvještaj koji objašnjava osam sila-množitelja koji će pomoći poduzetnika potaknuti profit. Vidio sam izvještaj i to je dobro učinio. Biz Multiplikator Besplatno - Judita Sherven i Jim Sniechowski ponuditi kratki misao o temi bilo odnose ili na slobodu biti nevjerojatan svaki dan - 5 dana tjedno. Nema troškova. Evo prvi, koji su radili za Valentinovo: Uz Valentinovo dolazi, biti nevjerojatan izražavajući svoju istinsku brigu i užitak za sve one koje volite. I budite sigurni da primi svoju zahvalnost i sve što oni daju za vas. Želite više? http://www.judithandjim.com/receiving -> Poslušajte i Meet Shel, kasno veljača / ožujak 2009 - Napravite sami više marketable s knjige, Allison Nazarian je Do It Yourself serije marketing trening , utorak, 3 ožujak, podne ET / 9:00 PT. - Inovativna rješenja za smanjenje Direct Mail troškova, Udruga strateškog marketinga / Lorman obrazovnih usluga , 11. ožujka, 13:00 ET/10 sam PT. 199 $ i kvalificira za 0,5 kredit prema CMM certifikata . - Ja sam govorio na Willie Crawford je 50. rođendan Internet marketing konferenciji u Orlandu, 26-28 ožujka - Knjiga marketing za autore, Capa Sveučilišta u Hartfordu, 9. svibnja, a vjerojatno i opet na knjige Expo America u New Yorku, 29. svibnja ili 30.. - Paulette Ensign je Izdavačka Prosperitet Mastermind je još visoke vrijednosti, low-cost teleseminar serije koja je već započela, a opet, možete dobiti sve snimke. Govorim o 10. rujna na "štedljiv, etički i kreativni knjiga marketing-po knjizi, ili u teretni vagon" - Kako biti uspjeh u poslu i dalje držati glavu gore visoke, webinar za vas Govori Easy.com (pet zvjezdica od strane sudionika). Do kraja ožujka, možete dobiti replay bez naknade. Nakon toga, to će biti 14,95 dolara. - Cross-marketing: Kako pretvoriti Natjecatelji u partnera, ranije webinar za istu skupinu. Do kraja ožujka, možete dobiti replay bez naknade. Nakon toga, to će biti 14,95 dolara. - Mali Biz Amerika Intervju na poslovne etike. Ovo je stvarno zabavno jedan;. Moramo razgovarati o malim poduzetnicima koji krše dobre etike, i kako se to osveti, a također i kako odvjetnici i usklađenost pitanja dobiti na putu u realnom komunikacije (npr., ova torba od kikirikija sadrži kikiriki Pozdrav, to je razlog zašto smo ga kupuju). - Na Bogati freelancer stranicama Upravo sam objavio svjetlo srca i vrlo koristan članak, Pet savjeta za štedljiv Freelance Uspjeh -mislim da je to kao bonus savjet za ovaj mjesec. Možda sam trebao napraviti ovu kategoriju čuti / zadovoljile / čitati - To je prošli mjesec da čuju moj intervju InspireMeToday.com prosvjetitelja bez naknade. - Načelna Dobit: Dobar Poslovni Radio Show, alternativni Ponedjeljkom, 16:00 Eastern, preko http://www.valleyfreeradio.org (u Northampton, MA područje, 103,3 FM) 3/9/09 Ken Foster je zajednička vizija mreže.. 3/23/09 Peter Shankman od Haro, novinar-izvor podudaranje usluga. - Replay moje teleseminar knjiga marketing za HappyAbout.com - Replay moje Webinar, Kako Etičko poslovne prakse mogu voziti svoj uspjeh, za B2B burzom Kliknite ovdje za sve linkove. -> Nedavna Mediji Pokrivenost Shel i njegovo djelo Nova značajka: reflektor na neka od mjesta gdje Shel je bio sadržanu u zadnje vrijeme. -> Ne-cost način za povezivanje s Reporteri Tražim priče Moj prijatelj Petar Shankman, vrlo dobro povezan s javnošću momak u New Yorku, započela je bez naboja uslugu pod nazivom Pomoć novinar Out. On šalje upite iz novinarima nekoliko puta dnevno, a ako postoji dobar fit, možete odgovoriti na novinara. I on dobiva neke ponude koje nikada ga čine da Profnet / PR vodi. To bi trebao biti ne-brainer-ali ga ne zlorabe. Samo odgovoriti ako ste approrpiate za upit, inače ćete ga plijen za sebe i svi ostali. Ako dobijete jednu dobru vodstvo u godinu dana, to je vrijedno toga. On je prošao na vodi iz NY Times i Washington Post, kao i manje prostorima. Prijavite se na www.helpareporter.com -> Koji od Shel knjiga je pravo za vas? -> najnovije dodatke na web stranice -> Upravni informacije Pretplatite se, odjaviti, leđa pitanja, itd. -> Ne zaboravite da igraju naše igre, na vrhu svake stranice na FrugalFun.com - nema naknade za igranje, nagrade za pobjedu, a li mi pomoći i dalje donijeti sve ove dobre informacije za vas. Objavljeno mjesečno od srpnja 2007 Shel Horowitz Barstow Lane, Hadley, MA 01035 SAD