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Shel Horowitz’s Positive Power of Principled Profit is Posted, May, 2008 Volume 5, #9 –> Positive Power Spotlight: AISO. Net A really Green webhost–fully solar-powered, and more. –> Another Recommended Book: Truth: The New Rules for Marketing in a Skeptical World by Lynn Upshaw –> How to Get Grassroots Marketing for Half-Price Over 300 pages of solid information on lowering your marketing cost and boosting your return. –> How to Make a Major Impact JV maven Ken McArthur’s long-awaited book, Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World is being launched today starting at 1 pm US Eastern Daylight time, with a ton of bonuses including one from me–and 100 hours of no-cost top-level audio training on the Impact Factor site. I haven’t seen the book yet, but I’ve followed Ken’s process of writing, and the amazing way he turned this launch into a months-long internship on Internet marketing, imparting skills to others while building the launch in the best win-win People first fashion. The quality of information he provides is superior, plus he’s a really nice guy; I fully expect the book to be worthy of him. When the time comes for me to update Principled Profit: Marketing That Puts People First, I expect to include his story, as I just love the way he embraced the idea that he can profit by making everyone he knows into a better marketer. –> A Rare and Special Treat: Your Chance to Learn in a Small Group with the Inventor of Guerrilla Marketing, Jay Conrad Levinson–On the French Riviera –> A Book and A Seminar from Rick Frishman Rick Frishman is a busy guy; he’s got two things going on that you want to know about. First, his newest book, “Where’s Your Wow! 16 Ways to Make Your Competitors Wish They Were You” (co-authored with Robyn Spizman). I’ve read the whole thing and I think it’s an excellent introduction to branding. http://www.wheresyourwow.com/. And second, Rick is organizing a big one-day conference just before Book Expo America. He writes, “Hold the date Thursday May 29. Author 101 University is coming! It will be at the Westin at LAX for one day. This is the day before BEA starts in Los Angeles. This will be an amazing event that will be very exclusive. Only 200 people. I will bring a Publishing Panel of editors, agents and editors. Mark Victor Hansen, David Hancock, Brendon Burchard, Alex Carroll, and the amazing Barbara De Angeles.” I’ll be attending this event (as well as the Advanced Track at PMA-U the day before). If you’d like to go, please visit http://snipurl.com/25r7o –> Myanmar Cyclone Relief: Make a Donation to Doctors Without Borders Sharon Tucci put together a site to funnel donations directly to groups on the ground doing cyclone relief in Burma/Myanmar. Her preferred charity is Doctors Without Borders, but she offers several other choices as well. Note: Donations through this site are administered by an organization that takes a small administrative fee, but makes the process very smooth. If you’d rather give directly, that’s fine too. –> A No-Cost Way to Connect with Reporters Seeking Stories My friend Peter Shankman, a very well-connected PR guy in NYC, has started a no-charge service called Help A Reporter Out. He sends queries from reporters a few times a day, and if there’s a good fit, you answer the journalist. And he gets some leads that never make it to Profnet/PR Leads. This should be a no-brainer–but don’t abuse it. Only answer if you’re approrpiate for the query, or else you’ll spoil it for yourself and everyone else . If you get one good lead in a year, it’s worth it. He has passed on leads from the NY Times and Washington Post, as well as lesser venues. Sign up at www.helpareporter.com –> Finally–An E-Book Site Puts Authors’ Needs First Writers: Mark Victor Hansen (of Chicken Soup fame) has just launched a very author-friendly e-book/multimedia content distribution site at http://www.youpublish.com/referredby/shelhorowitz. No fee to set up, no fee to upload your files (wide range of types), 50% commission. –> Which of Shel’s Books is Right for You? –> Want a Free E-Copy of Mark Joyner’s Classic Book, The Irresistible Offer? This amazing book has a prominent place on my bookshelf–but I had to pay for my copy. You can get the e-book at no cost by following the above link. –> Also from Mark: the re-release of his infamous “Mind Control Marketing,” the book that built his reputation years ago as one of the most focused and creative marketers in the world. I confess, I haven’t read this one-but I’ve heard about it for years. –> Facebook Teleseminar with Mari Smith If you’re not on Facebook yet, you may be missing valuable business opportunities. If you are on Facebook, are you getting the most out of it for your business? Recently, The Blog Squad grilled Mari Smith about why you need to be on Facebook and how to use the social networking site to be smart about building your business. Now you can get access to the audio program from the live teleseminar for an investment of only $20. –> You’re invited to join Foundercontact Christophe Poizat, founder and chairman of the International Network of Social Entrepreneurs (INSE) has invited you to receive a free membership with Foundercontact. Foundercontact International Ltd is a web 2.0 online marketplace designed to bring entrepreneurs into contact with 3500 investors for seed, early stage, or growth capital. With members from 5 continents and 93 different countries, it opens up international business opportunities for entrepreneurs. Sign up at http://www.foundercontact.com/user/register –> Wednesday, May 21, I’ll be doing a brand new talk on “de-cluttering your mind.” Here’s the description: Overcome Your Mental Clutter If anyone knows about mental clutter, it would be Shel Horowitz, copywriter, marketing/publishing consultant, environmental/political activist, ethics and frugality expert, and award-winning author of seven books (most recently, Principled Profit: Marketing That Puts People First and Grassroots Marketing for Authors and Publishers). Shel will address the challenges of * Having too many interests * Dealing with an average of 300 incoming emails each day * Managing numerous simultaneous client projects and many more for his own business development * Maintaining nine different websites, one of which orchestrates an international campaign * Staying current on the multiple industries that comprise his diverse business * Juggling schedules for a family of four who are all very busy More information from Judy Stitt, 617-547-7453, jstitt (at) tekedit (dot) com –> Latest Additions to the Websites –> Administrative Information Subscribe, unsubscribe, back issues, etc. –> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you. Published monthly since September, 2003 by Shel Horowitz 16 Barstow Lane, Hadley, MA 01035 USA
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Shel Horowitz je knjiga marketing Savjet je Postano, Travanj, 08Ponedjeljak 28 travanj, 2008 -> Gotovo Vrijeme je za BEA-Hoćete li biti tamo? BEA je najveća knjiga industrija okupljanje u Sjedinjenim Američkim Državama (iako Europa ima daleko veći, u Frankfurtu). Stotine izlagača, tisuće autora, brojne obrazovnih događaja, vjerojatno trljati laktove s autorima da se dive (a možda i napraviti kontakt koji bi mogli dovesti do njihovog uspjeha). -> Knjige i bonusi Dvije uzbudljive knjige, kako s bonus promocije, uključujući bonus od me-na drugom je tek danas. -> Kako da biste dobili lokalnoj Marketing za upola cijene Više od 300 stranica informacija o čvrstom snižavanje Vaše marketinške troškove, povećavajući svoj povrat -> Dva izvrsna Događanja u Europi Odgovorna Business Summit - DOP najveća konferencija u Europi. Konferencija je vjerojatno da će prodati, tako da preporučujem Rezervirajte svoju ulaznicu ovaj tjedan. Summit se održava 13. i 14. svibnja u Londonu, a mi smo na putu da okupiti 450 stručnjaka iz DOP-a u cijeloj Europi. Govornici o društveno odgovornom poslovanju, održivosti i poslovne etike, uključujući: * Jan Muehlfeit, europski predsjednik, Microsoft * Ian Hudson, europski predsjednik, DuPont * Ingar Skaug, CEO, Wilh. Wilhelmsen * Daniel Franklin, izvršni urednik, The Economist * Ivan Imle, bivši predsjednik, Unocal Rijetke i posebna poslastica: Vaš priliku naučiti u maloj grupi s izumitelja gerilskog marketinga, Jay Conrad Levinson, na francuskoj rivijeri -> Ne-cost način za povezivanje s Novinari Tražim priče Moj prijatelj Petar Shankman, vrlo dobro povezan s javnošću momak u New Yorku, počeo je bez punjenja uslugu pod nazivom Pomoć novinara Out. On šalje upite novinara nekoliko puta dnevno, a ako postoji dobar fit, možete odgovoriti na novinara. A on dobiva neke ponude koje nikada ne čine ga Profnet / PR vodi. To bi trebao biti no-brainer, ali ga ne zlostavljaju. Jedini odgovor ako ste approrpiate za upit, inače ćete ga plijen za sebe i svatko drugi. Ako dobijete jedan dobar vodstvo u godinu dana, to je vrijedno toga. On je prošao na vodi iz NY Times i Washington Post, kao i manjim prostorima. Prijavite se na www.helpareporter.com -> Samo Jedan prijatelj koji želi vam dati stvari Warren Whitlock je Kako biti Tečaj bestseler Autor (kako strateški interes utjecati u svojoj knjizi) -> Koji od Shel knjiga je pravo za vas? -> Mark Joyner: Razgovori s bestselera Ovo je jedna morate platiti. Internet marketing genije / najprodavaniji autor / filozof obilja i društvene promjene Mark Joyner je objavio niz audio razgovore s drugim bestselling autora o tome da postane jedan. Uključuje transkripte i razne zanimljive bonuse. -> Također, iz Marka: re-izdanje svog zloglasnog "kontrole uma marketing", knjiga koja gradi njegov ugled godina kao jedan od najvažnijih fokusirana i kreativni marketingu u svijetu. Priznajem, nisam pročitao ovaj jedan-ali sam čuo o tome godinama. -> Facebook teleseminar s Mari Smith Ako niste na Facebook ipak, vi svibanj biti nedostaju vrijedne poslovne mogućnosti. Ako ste na Facebooku ste dobivanje najviše iz nje za svoju tvrtku? Nedavno Blog Sastav žaru Mari Smith o tome zašto vam je potrebna da se na Facebook i kako koristiti socijalna umrežavanje stranica biti pametan o izgradnji Vašeg poslovanja. Sada možete dobiti pristup audio programu iz live teleseminar za ulaganja od samo 20 dolara. -> Vi ste pozvani da se pridruže Foundercontact Christophe Poizat, osnivač i predsjednik Međunarodne mreže socijalnih poduzetnika (INSE) pozvao je da dobivaju besplatno članstvo s Foundercontact. Foundercontact International Ltd je web 2,0 online tržištu dizajniran je kako bi poduzetnicima u kontaktu s investitorima za 3500 semena u ranoj fazi, ili rasta kapitala. Uz članova iz 5 kontinenata i 93 različitih zemalja, otvara međunarodne poslovne prilike za poduzetnike. Prijavite se na http://www.foundercontact.com/user/register~~pobj -> Poslušajte i Upoznajte Shel -> Najnovije dodano na web stranice -> Upravni informacije Pretplatite se, otkazati pretplatu, natrag pitanja, itd. -> Ne zaboravite da igraju svoje igre, na vrhu svake stranice na FrugalFun.com - bez naknade za igranje, nagrade za pobjedu, a li mi pomoći da i dalje kako bi sve ove dobre informacije za vas. Objavljuju se mjesečno, od rujna 2003 Shel Horowitz Barstow Lane, Hadley, MA 01035 Sjedinjene Američke Države