http___methodcommunications.com_en_our-work_works_orchestrating-interlude-s-viral-video-sensation.xml
http___gadgeterija.tportal.hr_2013_11_20_interaktivni-spot-za-like-a-rolling-stone-boba-dylana-je-doista-genijalan__1.xml
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Orchestrating Interlude’s Viral Video Sensation Our Challenge Shortly after becoming the agency of record for Interlude, a digital media startup founded by an Israeli rock band, we were tasked to announce their collaboration with Bob Dylan, who was unveiling his music video for “Like A Rolling Stone” using Interlude’s interactive video technology. With a single announcement, we needed to help Interlude emerge from strategic stealth to the national spotlight as a leading technology company – all without being overshadowed by Dylan’s inherent notoriety. Our Method We leveraged the announcement to showcase the company’s novel interactive technology platform in top-tier entertainment, business, technology and international press. Taking a number of creative angles, we placed Interlude’s management team in front of key influencers to give a behind-the-scenes look at the technology that made the groundbreaking video possible. Our strategic approach positioned Interlude’s management team as forward-thinking, creative masterminds whom Dylan would trust with his most famous song. Our Results With one well-executed campaign, we elevated Interlude to a national stage as an innovative emerging startup to watch. Our painstaking efforts to showcase Interlude as the technology engine powering the video paid off, driving hundreds of new business inquires for the company and even a personal invite from SXSW to speak on the topic of their choosing. The “Like A Rolling Stone” music video took over the Internet on its release day, with coverage in practically every major outlet and hundreds of thousands of mentions on social media. In a period of 24 hours, Interlude’s video racked up more than 1.5 million views and was celebrated by the media as an “interactive masterpiece” that “disrupted the music video industry.” The video has racked up more than 50 million views and was even named the top music video of 2013 by TIME Magazine. We secured numerous broadcast hits, several of which included interviews with Interlude CEO Yoni Bloch and the video’s director Vania Heymann: - Bloomberg TV: The Clickability of Dylan's ‘Like a Rolling Stone’ - The Today Show: Bob Dylan's 'Like a Rolling Stone' video features TV stars, celebs ... but not the TODAY team - CNN: Dylan’s ‘Like a Rolling Stone’ Goes Viral, Again - Wall Street Journal Live: The Story Behind the 'Like a Rolling Stone' Video All told, thousands of unique articles featured Interlude, including: - The Wall Street Journal: Dylan's 'Like a Rolling Stone' Gets Its Own Music Videos - TIME: Watch: An Incredible New Video for Bob Dylan's 'Like a Rolling Stone' - NBCNews.com: Bob Dylan's 'Like a Rolling Stone' video features TV stars, celebs ... but not the TODAY team - FoxNews.com: Like a Rolling Stone: Bob Dylan 'was on board' for interactive viral video, director says - CBSNews.com: Watch: Bob Dylan's New Video for 'Like a Rolling Stone' - The Huffington Post: Bob Dylan's 'Like a Rolling Stone' Video is Here After 48 Years - The New Yorker: Dylan TV - Los Angeles Times: Interactive video for Bob Dylan's 'Like a Rolling Stone' premieres - The New York Times: A Bob Dylan Video 47 Years in the Making - Mashable: Bob Dylan's 'Like a Rolling Stone' Interactive Video Mimics TV Surfing - Forbes: Marketing Bob Dylan All Over Again - Wired: The First-Ever Official Video for Like a Rolling Stone is an Interactive Masterpiece - Fast Company: The Making of Bob Dylan's Hypnotizing "Like a Rolling Stone" Interactive Video - Business Insider: This Interactive Music Video for Bob Dylan's 'Like a Rolling Stone' Is Pretty Impressive - CNET: Interactive Dylan Video Takes Surreal Roll through TV land - The Next Web: Bob Dylan’s ‘Like a Rolling Stone’ Gets Its First Official Video, and It Has YOU at the Controls - Slate: This New Video for “Like a Rolling Stone” Is Fantastic - The Daily Beast: Bob Dylan and Vania Heymann’s Brilliant Interactive Video For ‘Like A Rolling Stone’ - Gawker: Stop Reading this Sentence and Just Watch Bob Dylan's Incredible Video - MSN.com: First Video for Bob Dylan's 'Like a Rolling Stone' Is a Grin-Inducing Multimedia Masterpiece - Rolling Stone: Inside Bob Dylan's Brilliant 'Like a Rolling Stone' Video - Complex: Interview: Director Vania Heymann Talks Making the Interactive Video for Bob Dylan's "Like a Rolling Stone" - Quartz: Here’s The Israeli Start-Up Behind Bob Dylan’s Great New Interactive Video
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- Objavljeno 20. 11. 2013. - Kategorije - Tagovi - Boris Radošević Interaktivni spot za Like a Rolling Stone Boba Dylana je doista genijalan Vjerovali ili ne, ali otkako je objavljena 1965. godine pjesma Like a Rolling Stone Boba Dylana nikada nije dobila službeni video spot. Dylanova glazbena kuća odlučila je to promijeniti gotovo 50 godina kasnije i to kako. U prilogu ćete pogledati interaktivni spot koji od vas očekuje da u njemu aktivno sudjelujete, odabirući scenu koja vam se najviše dopada. Ukupno vam je dostupno 16 različitih scena, tj. TV kanala, a u svakom likovi koji sudjeluju izvode stihove iz pjesme Like a Rolling Stone. Pogledajte. Tehnologiju za interaktivni video spot omogućila je tvrtka Interlude, koja se uobičajeno bavi dizajnom i izradom interaktivnih video isječaka. Video je objavljen usporedo s predstavljanjem ultimativne kompilacije Boba Dylana Genijalno.