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STRATEGIJA2.6 6/18/03 5:12 PM Page 192 Instruments: intensification of activities (compared to the present) with new programs; commercialization as required (renting of space for culturally compatible purposes, etc.); further informatization, much more a place of life and work than sightseeing or visiting destinations; many more specialized purposes (galleries, museums, archives, libraries, monument spaces). Goal of cultural relations pluralism, openness, diversified and innovative cultural cooperation Instruments: decreasing considerably the concurrence and indifferent co existence of majority and minority cultures (mono culturalism) and enhancing their communication and cooperation (pluralism); enhancing the international significance of cultural events and increasing investments in their reputation abroad rather than in cultural production for domestic needs; considerably intensifying multi media and multi sector presenta tions in cultural co operation; and building Croatia s self image more to reflect internal reality and much less for the purpose of external likeability. Goal of cooperation with other sectors culture s evolvement into Croatia s develop mental force. Instruments: connecting much more closely culture to tourism than has been the case; increasing considerably the use of new communication technologies; establishing an institute for research and development in culture; substituting the majority of tasks of the classical state administration in culture with cultural management; and transforming tra ditional cultural capital (knowledge for the sake of knowledge) into socio cultural capi tal (knowledge for sustainable development). Generally speaking, means are lower rank goals or less general ones (in other words, goals that require less time for their realization) as compared to higher (more compre hensive) goals. What are, ultimately, pure means and what pure development goals depends on how concrete the strategy of development is. Only in future policy papers that will serve for planning and programming cultural activities in each of the described cultural fields, as well as in individual territorial units in Croatia, will it be possible to fully specify the relationship between goals and instruments of development. Strategic footer Copyright 2006, Gamahosting.net. Sva prava zadrzana. web hosting hrvatska
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STRATEGIJA2.6 6/18/03 5:12 PM Page 143 Instrumenti: daleko dinamiEnija djelatnost (od sada nje) s novim programima, komer cijalizacija po potrebi (iznajmljivanje prostora za kulturno kompatibilne svrhe i sl.), dalj nja informatizacija, mnogo vi e mjesto ivota i rada negoli razgledavanja ili posjeEiva nja, mnogo vi e specijaliziranih namjena (galerija, muzeja, arhiva, knji nica, spomeniE kih prostora). Cilj kulturnih odnosa pluralizam, otvorenost, raznovrsna i inovativna kulturna suradnja. Instrumenti: bitno smanjiti paralelizam i ravnodu no supostojanje veEinske i manjin skih kultura (monokulturnost) a poveEati njihovu komunikaciju i suradnju (pluralizam); poveEavati me unarodni znaEaj kulturnih manifestacija i vi e ulagati u me unarodni presti negoli u kulturnu proizvodnju za domaEe potrebe; znatno poveEati multimedijsku i multisektorsku prezentaciju u kulturnoj suradnji; sliku o sebi graditi mnogo vi e kao odraz unutarnje zbilje, mnogo manje zbog vanjske dopadljivosti. Cilj suradnje s drugim sektorima prerastanje kulture u razvojnu snagu Hrvatske. Instrumenti: kulturu mnogo vi e nego do sada pribli iti turizmu; bitno pro iriti upotre bu novih komunikacijskih tehnologija; osnovati institut za istra ivanje i razvoj u kulturi; kulturnim menad mentom nadomjestiti veEinu poslova klasiEnog dr avnog upravljanja u kulturi; tradicionalni kulturni kapital (znanje radi znanja) preobraziti u sociokulturni kapital (znanje za odr ivi razvitak). Svaki od nabrojenih instrumenata Eini se preopEenitim i vi e nalikuje cilju nego instru mentu u standardnom smislu rijeEi. Dojam je ispravan jer je svako sredstvo ujedno cilj nekog djelovanja. Na primjer, pisanje novog zakona u jednom je trenutku cilj kojem se valja posvetiti da bi se postigao hijerarhijski vi i cilj (npr. racionalnije upravljanje u kul turnim ustanovama). Ili, izraz kulturu pribli iti turizmu predstavlja sredstvo intersek torske suradnje opEenito a predstavlja i cilj za koji sredstva valja tra iti u zakonodavstvu ili me uresorskoj suradnji dvaju ministarstava na temelju Eega bi se mo da propisalo ili preporuEilo bogatije programe turistiEke ponude; ovi opet mogu biti cilj za koji sredstva valja tra iti, na primjer, u lokalnom financiranju (ne samo iz turistiEkih ureda nego i ureda za kulturu itd.) tradicionalnih puEkih sveEanosti, a sami organizatori sveEanosti mogu tra iti pomoE me unarodnih fondacija ili lokalnih privrednih tvrtki i tako dalje. footer Copyright 2006, Gamahosting.net. Sva prava zadrzana. web hosting hrvatska