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A logo is a basic element of visual communication and identification. For this reason, logos should be simple, memorable and impressive. A well-designed logo will contribute to easier recognition of the brand, and therefore should be also unique and original. A logo is actually a distinctive symbol that may consist of letters, graphics and slogans. Shapes, colors, fonts and images mainly differ from the others in a similar market. The logo is a part of the company’s visual identity and its role is to create a different, unique image on the market. The aim of the logo is recognition of the car, service or the product and it also contributes to strengthening the brand, resulting in growing success of the company. A brand is not the same as identity. A brand is reputation, formed by clients or consumers. It is their opinion about you, your company, product or service. This reputation is the result of the sum of your visual identity, the message you send, the quality of the products or services you offer, as well as your actions. A logo can easily and effectively establish visual contact with the customers and influence the formation of the identity of a business. Customers can easily remember a specific logo and associate it with the brand. Of course, if the logo is simple and effective, as it should be. Studies have shown that most people can remember pictures better than words, and this is the secret of the success of a good logo. Customers will recognize a specific brand thanks to its logo. If it is well-designed, the logo will survive many year before its first redesign. Converting complex ideas in its visual essence requires skill, imagination, intuition, technical excellence and experience and a lot, a lot of research. There is a huge responsibility to design something that will last for many, many years. The color is also an important part of the logo. The brand that has its own color is distinctive without any other marks. Just think of Ferrari. As already known, almost every car company has a unique and fascinating history behind its foundation. Basically, car logos are a reflection of the history of one company and most of them are symbols that remind us of the exciting experiences that the manufacturer had to pass in order to survive. We take you to a journey where you will discover the stories behind the logos of some of the most popular car brands in the world!
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Vaši klijenti prepoznat će Vaš brend po logu – simbolu i tipografiji koji ga prestavljaju. Logo je trajna vrijednost vaše tvrtke. Ako je dobro dizajniran, izdržat će i dvadesetak godina do prvog redizajna. Pretvaranje kompleksne ideje u njenu vizualnu bit zahtijeva vještinu, maštu, intuiciju, tehničku izvrsnost i iskustvo i mnogo, mnogo istraživanja. Ogromna je odgovornost dizajnirati nešto što će biti reproducirano stotine tisuća, ako ne i milijune puta tijekom dvadeset godina. Ako se radi o redizajnu, dizajner mora pažljivo istražiti vrijednost postojećeg simbola i njegovo značenja za tvrtku. Ponekad ga samo treba nacrtati u novom, suvremenijem, stilu. Boja je važan element loga. Brend koji posjeduje neku boju prepoznatljiv je i bez ikakve druge oznake. Sjetite se samo Ferrarija ili Milke.