http___horwathhtl.hr_turizam-usluge_informacije__1.xml
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Tourism and Leisure Tourism and Leisure projects make up a large part of our business at Horwath HTL and we pride ourselves on having worked on some very significant projects all over the world. The tourism industry now accounts for more than 9 percent of global GDP and creates 1 out of 11 jobs in the world. Tourism represents economic sector diversification and, due to its labour intensity, is perceived by many countries as a significant driver of growth as well as for the cultural advantages the industry brings. “Tourism´s extraordinary growth continues to surpass expectations… we are now in the fifth consecutive year of robust growth in international tourist arrivals following the 2009 global economic crisis and well on track to reach the forecasted 1.8 billion by 2030.” Taleb Rifai, Secretary General of the UNWTO At Horwath HTL, we fully understand global tourism and leisure Mega Trends that will shape the future, combined with extremely powerful and detailed data on each of the global regions. Therefore, Horwath HTL is capable of providing unparalleled consulting services in tourism and leisure by expert consultants exclusively specialising in the sector. Our tourism and leisure expertise can be grouped in the following areas: - Destination development strategies, - Marketing strategies, - Institutional support, - Project development assistance, - Project management assistance. “The strength of Horwath HTL is that we virtually operate in all geographies – enabling us to provide highly specialized solutions for the business challenges our clients face.” Stephane Durand, managing Director, Horwath HTL France Public policy framework plays a fundamental part in the development and success of tourism initiatives, and forms the backbone of our expertise. We work together with governmental bodies to fully develop a strategy based on technical skill and international best practices to create viable long term schemes that will create value and sustainability. We offer a range of services for Destination and Tourism Public Organisations, including: - Thorough diagnosis of the territory and a proposal for developing a tourism competitiveness strategy with a five to ten-year action plan, - Operational marketing plans for destinations and facilities, E-tourism strategies and targeted strategies on specific markets, - Technical assistance for strengthening the tourism sector value chain, the improvement of the legal and institutional framework, and the organization of the destination management system, - Economic observation and evaluation of public policies. “Each client is a unique individual for us. In our history, Horwath HTL has worked with more than 80 governments in the field of tourism development.” Siniša Topalović, Managing Director, Horwath HTL Croatia Horwath HTL has extensive knowledge of the Leisure market, which combined with longstanding experience in designing and managing recreational parks, allows us to develop original and viable leisure concepts. We support private and public investors and developers throughout the creation and life of their tourism and leisure projects, with the following services: - Concept development, programming and master planning, - Market studies, feasibility and business plans, - Investors and operators search, - Setting-up public-private procedures, - Operational advisory, - Brand strategy. Thanks to our wide network of experts among our permanent staff and affiliated consultants, Horwath HTL is able to provide assistance and be innovative on a wide range of projects, including mixed-use and very specific, cutting-edge or hybrid concepts. Our experience includes: - Destinations, - Congress & Event Centres, - Culture & Heritage sites, - Sport Facilities, - Retail & Entertainment, - Holiday resorts & clubs, - Theme parks, - Interpretation centres, - Natural & animal parks.
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Horwath HTL usluge za turizam i industriju slobodnog vremena Globalna ekspertiza i podrška Turistički projekti i projekti industrije slobodnog vremena čine prevladavajući dio poslovanja Horwath HTL-a te se ponosimo radom na nekim od najznačajnijih projekata u ovoj industriji diljem svijeta. Turizam trenutno čini toliko visok udio BDP-a da se u njega opsežno ulaže, javno i privatno, te su mnoge zemlje prepoznale turizam kao pokretač značajnog rasta. Naši stručnjaci sustavno pristupaju svakom aspektu Vašeg projekta ili poslovnog problema. “Sektor putovanja i turizma čini 9%, odnosno 6 trilijuna dolara globalnog bruto domaćeg proizvoda (BDP), te zapošljava preko 260 milijuna osoba diljem svijeta (izravno i neizravno). Stoga, ovaj sektor zapošljava čak dvanaestinu svih zaposlenih na svijetu” Svjetsko vijeće za putovanja i turizam (WTTC) Horwath HTL je specijaliziran za tri ključna područja: politika i razvoj, planiranje i upravljanje projektima te destinacijski marketing. Javna politika i zakonodavno-institucionalni okvir igraju temeljnu ulogu u razvoju i uspjehu turističkih inicijativa te čine okosnicu naše ekspertize. Radimo zajedno s lokalnim uredima i državnim tijelima kako bismo u potpunosti razvili strategiju koja se temelji na tehničkoj vještini i najboljim međunarodnim praksama, u cilju kreiranja održivih dugoročnih planova koji će stvoriti vrijednost i održivost. U tom smislu, nudimo niz usluga s fokusom na javnu politiku/institucionalni okvir: ispitivanje dugoročnih utjecaja i utvrđivanje gospodarskog djelovanja pojedinih mjera; razvijanje master planova, specifičnih koncepata, studija isplativosti, operativnih i strateških marketing planova. Radimo s lokalnim i nacionalnim turističkim organizacijama, zemljama, regijama ili zajednicama, pružajući temeljitu dijagnozu predmetnog teritorija i prijedlog za razvoj strategije turizma s planom aktivnosti u trajanju od 5 do 10 godina. Ako je potrebno, možemo također izraditi master plan strateških lokacija i provesti preispitivanje (audit) postojećih turističkih operacija. Daljnji rad mogao bi uključivati razvoj brending strategije za određeno područje/klaster i njegovu provedbu tijekom jedne do tri godine. Ovdje je pregled usluga koje nudimo kao mreža: Politika i Razvoj - Studije javne turističke politike - Studije razvoja turizma - Master planovi turizma - Studije ekonomskog utjecaja turizma - Destinacijski menadžment - Trendovi i istraživanje turističkog tržišta - Tržišne studije - Koncepti najbolje uporabe (master planiranje projekta) - Studije isplativosti - Poslovni planovi - Provjera (audit) marketinških sustava - Planovi razvoja proizvoda - Strateški marketinški planovi - Operativni marketinški planovi - Strategije brendiranja Planiranje i upravljanje projektima - Tržišne studije - Koncepti najbolje uporabe (master planiranje projekta) - Studije isplativosti - Poslovni planovi Destinacijski marketing - Provjere (audit) marketinga - Planovi razvoja proizvoda - Strateški marketinški planovi - Operativni marketinški planovi - Strategije brendiranja