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The history of AMC AMC revolutionised cooking more than four decades ago with our philosophy of gentle cooking and frying without additional water and fat. The company was founded in Germany in 1963 and has, from the start, relied on a product system it has developed for itself and the direct selling of its products through AMC presentations with cost-free information in private households. Andrew W. Garfield arrives from America with two small cases and an ingenious idea and founds the direct selling company American Metalcraft Corporation with Georg Timmermann on 1.6.1963 in Bingen. From Germany the first steps are taken to become an international business. Founding of AMC Switzerland and AMC International. AMC is a force worldwide. The company is re-christened and is still called Alfa Metalcraft Corporation today. The Italian government awards AMC the Italian Oscar for industry. This highly prized award is a remarkable honour. And there is a revolutionary new cookware unit: the oval roaster. Founding of the Alfa Institute, now known as the AMC Institute. A sensational development from the Alfa Institute is introduced: the Visiotherm, a world first, a temperature indicator integrated into the lid knob. Bon Appétit, the world’s best selling cookery book, appears in a new layout with a wider range of recipes. Founding of ISFE, the International Foundation for the Promotion of Nutrition Research and Nutrition Education. Another world first is introduced: the energy-saving Akkutherm capsule base. Launch of another world first: the Secuquick, an intelligent kitchen technology revolution that turns a normal cooking pan into a rapid cooking unit. AMC’s power of innovation has created two more world firsts: the AMC Audiotherm, a signalling device that is the ideal complement to the AMC Visiotherm the AMC Atmosfera, a mobile ceramic hotplate that can be used upside down on an AMC cookware unit. The dream of automatic cooking and baking comes true: launch of the AMC Atmosfera 3000. The new generation of the AMC Multicooking System, Classic-Starline, is introduced all over the world. Another new development by AMC’s researchers: the Atmosfera 4000, a miracle of modern kitchen technology, a universal genius in every household. Market launch of the AMC Secuquick Softline. The further development of the legendary Secuquick means that now even rapid cooking can be healthy. Implementation of the new brand image. Launch of another world first: the AMC Powervac system. The perfect vacuuming system for every household, ideally matched with the AMC Multicooking system. Launch of the new product generation, the AMC Premium System with more world firsts and patents, including the 3-fold guarantee of success, the mobile hotplate Navigenio for automatic cooking and the first stainless steel handles that will not get hot, thanks to the patented Thermobloc ceramic inlay.
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Povijest AMC-a Svojom filozofijom kuhanja i pečenja bez dodavanja vode i masnoće kojim se čuvaju sastojci hrane, AMC je još prije četiri desetljeća unio revoluciju u kuhanje. Poduzeće osnovano u Njemačkoj 1963. godine od samog se početka orijentiralo na visokovrijedne vlastite sustave proizvoda i njihovu izravnu prodaju putem AMC-ovih prezentacija s besplatnim informiranjem i demonstracijama u privatnim kućanstvima. Andrew W. Garfield dolazi iz Amerike u Njemačku s dva mala kofera i genijalnom idejom te s Georgom Timmermannom 1.6.1963. godine u Bingenu osniva poduzeće za izravnu prodaju American Metalcraft Corporation. Iz Njemačke se poduzimaju prvi koraci u pravcu međunarodnog poslovanja. Osnivanje tvrtki AMC Švicarska i AMC International. AMC je u međuvremenu poprimio svjetsko značenje. Zato je poduzeće promijenilo ime i do danas se zove Alfa Metalcraft Corporation. Talijanska vlada dodjeljuje AMC-u talijanskog „industrijskog Oscara“. Ova cijenjena nagrada predstavlja izvanredno priznanje. Pored toga, iz proizvodnje izlazi revolucionarna posuda: ovalni pekač. Osnivanje Alfa instituta, koji se danas zove AMC-ov institut. Na tržište izlazi senzacionalan proizvod Alfa instituta: Visiotherm, pokazivač temperature integriran u tipki poklopca, prvi u svijetu. Bon Appétit, najprodavanija kuharica na svijetu, izlazi u novoj opremi s bogatom zbirkom recepata. Osnivanje ISFE-a, međunarodne zaklade za poticanje istraživanja i informiranje o zdravom načinu prehrane. Uvedena je još jedna novost: sendvič dno Akkutherm koje štedi energiju. Uvođenje svjetske novine: Secuquick, inteligentna novost u kuhinji, tehnički revolucionaran proizvod, koji obični lonac pretvara u ekspres lonac. Inovacijska snaga AMC-a stvorila je još dvije svjetske novine: AMC Audiotherm, zvučni signalizator - idealna dopuna AMC Visiotherma, i AMC Atmosferu, prijenosno kuhalo od staklokeramike koja se može koristiti i okrenuta na AMC pojedinačnim elementima posuđa za kuhanje. Ostvarenje sna o automatskom kuhanju i pečenju: početak prodaje AMC Atmosfere 3000. Počela je svjetska prodaja nove generacije AMC Multisustava, Classic-starline. Ponovno jedna novost iz AMC-ovog istraživačkog odjela: Atmosfera 4000. Čudo najmodernije tehnologije kuhanja, univerzalni genij za svako kućanstvo. Početak prodaje AMC Secuquick Softlinea. S ovom novom nadogradnjom legendarnog Secuquicka sada je i brzo kuhanje postalo zdravo. Realizacija novog marketinškog nastupa AMC-a. Novo inovativno ostvarenje AMC-a dolazi na tržište: AMC Powervac sustav! Idealan uređaj za vakumiranje za svako kućanstvo, optimalno prilagođen AMC Multisustavu. Uvođenje nove generacije AMC-ovih proizvoda – AMC Premium sustav s novim svjetskim patentima koji predstavljaju trostruko jamstvo uspjeha: prijenosnim kuhalom Navigenio za automatsko kuhanje i drškama od plemenitog čelika koje se, zahvaljujući keramičkom umetku Thermobloc, kod kuhanja ne zagrijavaju.