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Zeitsparende Strategie Für Social Media Marketing (Eine Leitlinie von Semalt) Die üblichen Antworten darauf, wie man sicherstellt, dass Social Marketing ausreichend Aufmerksamkeit und Zeit erhält, sind Delegieren, Outsourcing und Automatisierung. Alle diese Aktionen beanspruchen jedoch Ressourcen, die Unternehmen möglicherweise für andere Aufgaben benötigen. Artem Abgarian, der führende Experte von Semalt Digital Services, teilt die wertvolle und effektive Marketingstrategie für Social Media, die Sie berücksichtigen sollten. How Much Needs to Get Done? All social media channels are tools. If an individual builds their reputation using the different mediums available, there is a high probability that the people encountered will follow back. One thing to note is that social media success does not depend on the number of followers a channel has, since only a small proportion of them may have the remote interest in what one has to offer. Scale the Business and Not the Social Media Presence The most successful entrepreneurs learn to teach their success to others. Teaching is an excellent way to scale the business. One can either run courses or set themselves as consultants to teach. Others like Sam Ovens, combine both methods. Consulting and running courses serve as the ultimate ways to spread the message and grow wealth. Social media cost nothing to market a business. It is also an easy medium to use. However, if it does not show any results, the user should discontinue its use. As an entrepreneur, it is important to spend time on social media to connect with leads and customers. However, it needs to be a highly focused activity, that only engages with possible leads and not random followers. The Great Misconception with Social Media Leads Social media icons allow users be interested in the entrepreneur or their products to see what they post but never what the owner does. All followers that have never shown a passing interest do not count as leads. Worse is that most of the reactions are a waste of time as they are the work of automated bots. Finally, social media experts at SocialMediaToday.com show that social media channels do not have high conversion rates. There is no point of spending copious amounts of time on social media if contacts never get to see the post. Converting Social Media Leads into Sales The answer to converting social media leads into sales is as time-consuming as any other business task that leads to increased sales. Following back, retweeting, and similar actions are bound not to bear fruit. Businesses should not spend much time on the same. The answer lies in genuine interaction. A suitable way to convert "Likes" and "Follows" is to contact respondents by email or phone. One may opt to delegate these duties to the sales team. Taming the Social Marketing Beast Most social media "experts" know that it may be impossible to commit several hours of a day to social marketing. The idea behind this is to sell their automation products as the only solution to fitting everything into the day's schedule. Social media acts as a tool to build awareness, and as a marketing channel. If the only objective of engaging in social media is to convert followers into buyers, then it is high time to reconsider the time spent on the channel as it is not worth the time and effort.
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Zeitsparende Strategie Für Social Media Marketing (Eine Leitlinie von Semalt) Die üblichen Antworten darauf, wie man sicherstellt, dass Social Marketing ausreichend Aufmerksamkeit und Zeit erhält, sind Delegieren, Outsourcing and Automatisierung. Alle diese Aktionen beanspruchen jedoch Ressourcen, die Unternehmen möglicherweise für andere Aufgaben benötigen. Artem Abgian, stručnjaci za digitalne usluge Semalt , pogledajte svoje poslovanje i učinke marketinga na društvenim mrežama, umirite Sie berücksichtigen sollten. Koliko treba riješiti? Svi kanali društvenih medija su oruđe. Ako pojedinac izgradi svoj ugled koristeći se različitim dostupnim medijima, postoji velika vjerojatnost da će se ljudi s kojima se susresti pridržavati povratka. Treba napomenuti da uspjeh na društvenim mrežama ne ovisi o broju sljedbenika koji kanal ima, jer samo mali dio njih možda ima udaljeni interes za ono što netko može ponuditi. Smanjite broj poslovnih, a ne društvenih medija Najuspješniji poduzetnici uče naučiti svoj uspjeh drugima. Nastava je izvrstan način za skaliranje poslovanja. Može se voditi tečajeve ili se postaviti kao savjetnici za podučavanje. Drugi poput Sam Ovensa, kombiniraju obje metode. Savjetovanja i tečajevi pokretanja služe kao krajnji načini širenja poruke i rasta bogatstva. Društveni mediji ne koštaju tržište. To je i jednostavan medij za korištenje. Međutim, ako ne pokaže nikakve rezultate, korisnik bi trebao prekinuti njegovu upotrebu. Kao poduzetniku, važno je trošiti vrijeme na društvenim medijima da biste se povezali s potencijalnim klijentima i klijentima. No, to mora biti vrlo usredotočena aktivnost, koja uključuje samo moguće potencijale, a ne nasumične sljedbenike. Velika zabluda s vodećim društvenim medijima Ikone na društvenim mrežama omogućuju korisnicima da budu zainteresirani za poduzetnika ili njihove proizvode da vide što objavljuju, ali nikad ono što vlasnik radi. Svi sljedbenici koji nikada nisu pokazali prolazno zanimanje ne ubrajaju se u potencijalne rezultate. Još je gore što je većina reakcija gubljenje vremena, jer su djelo automatiziranih robota. Napokon, stručnjaci za društvene medije na SocialMediaToday.com pokazuju da kanali za društvene medije nemaju visoke stope konverzije. Nema smisla trošiti puno vremena na društvenim mrežama ako kontakti nikada ne dobiju post. Pretvaranje vodećih društvenih medija u prodaju Odgovor na pretvaranje vodećih društvenih medija u prodaju poduzima toliko vremena kao i svaki drugi poslovni zadatak koji dovodi do povećane prodaje. Nakon povratka, retweeting i slične radnje ne moraju uroditi plodom. Tvrtke ne bi trebale trošiti puno vremena na iste. Odgovor se krije u istinskoj interakciji. Prikladan način pretvaranja "Likes" i "Follows" je kontaktiranje ispitanika e-poštom ili telefonom. Moguće je delegirati te dužnosti prodajnom timu. Ukrotivanje društvenog marketinga Većina stručnjaka na društvenim mrežama zna da je nemoguće posvetiti nekoliko sati dnevno društvenom marketingu. Ideja iza ovoga je prodaja njihovih proizvoda za automatizaciju kao jedino rješenje uklopiti sve u dnevni raspored. Društveni mediji djeluju kao alat za izgradnju svijesti i kao marketinški kanal. Ako je jedini cilj uključivanja u društvene medije pretvaranje sljedbenika u kupce, onda je krajnje vrijeme da se preispita vrijeme provedeno na kanalu jer nije vrijedno vremena i truda.