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Story Hotels Hosting trademark for the development and management of a chain of distinctive small hotels Story Hotels project The Hosting Group established the “Story Hotels” project in 2005 and in 2007 completed the elaboration of special standards for the facilities and furnishings, services, and management of the smaller hotels in the Story Hotels chain. These standards have been derived from trends in the international market and modeled on the more individual and distinctive expirience and hotels with highly professional services and comfort for guests. The slogan of the chain, “Always your home,” reflects our vision of creating a “home away from home” for guests wherever our Story Hotels are located. First in the line of Story Hotels In 2006, the Hosting Group became the owner of the Hotel Mitra in Ptuj’s old city center and thus began to actively and concretely realize its own development project of establishing a chain of distinctive small hotels. In 2008, after renovations and the reorganization of operations, the Hotel Mitra is becoming the first to introduce the high standards and new trademark of “hotels with a story,” Story Hotels. Our goal The Hosting Group has set itself the goal: - in fifteen years at least fifty 3-star+ to 5-star hotels will be operating under the Story Hotels banner and under the special standards of the Story Hotels chain - in Slovenia, Croatia, Serbia, Bosnia and Herzegovina, Montenegro, and other countries of central and eastern Europe. They will operate under a franchise arrangement administered and granted by the Story Hotels Management company, an affiliate of the Hosting Group that will be established when there are between three and five hotels in the chain. On one hand, together with financial partners this company will offer favourable financial instruments to finance the construction of new facilities or the upgrading of existing facilities in accordance with the standards of the Story Hotels chain , and on the other it will provide the professional knowledge and standards for the successful operation and marketing in the increasingly demanding international tourist market (until the establishment of the Story Hotels Management company, Hosting Svetovanje d.o.o. will undertake these tasks). Logotip "Story Hotels" Being a member of the Story Hotels chain means being recognized as such and providing high quality and hospitable services for hotel guests. The goal of members is: - Excellence and the commercial success of a business philosophy that all of us involved in the project consider most important: that our guests always feel as welcome with us as they feel at home. Therefore the slogan of the chain: "Story Hotels – Always your home."
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Story Hotels Hostingov zaštitni brand za razvoj i upravljanje lanca manjih tipičnih hotela Razvojni projekt "Story Hotels" U društvu Hosting, projekt "Story Hotels" započeli smo već 2005 godine, a godine 2007 i okončali izradu posebnih tehničko-opremnih, uslužnih i upravnih standarda manjih hotela u lancu Story Hotels, pri čemu smo se izdigli iz trendova na međunarodnom tržištu po boljim individualnim i prisnim uslugama i hotelima sa dodanom vrijednošću ''priče'' uz visoku profesionalnost usluga i udobnošću za goste. Moto lanca je da su hoteli u lancu Story Hotels uvijek kao drugi dom za goste hotela, u kraju gdje su locirani. Prvi u nizu Story hotela Grupa Hosting je godine 2006 postalo vlasnikom Hotela Mitra u staroj gradskoj jezgri Ptuja te na taj način počelo aktivno i konkretno realizirati svoj vlastiti razvojni projekt uspostavljanja lanca malih tipičnih hotela. U hotelu Mitra 2008. godine, po izvođenju renoviranja i reorganizacije poslovanja, biti će uvedeni standardi i nova zaštitna marka "Story Hotels" ("Hoteli sa pričom"). Cilj lanca malih tipičnih hotela U društvu Hosting za cilj smo si postavili: - da će u narednih 15 godina u okviru lanca djelovati najmanje 50 hotela kategorije od 3*+ do 5* (pod posebnim dodatnim standardima lanca Story Hotels) u Sloveniji, Hrvatskoj, Srbiji, BIH, Crnoj Gori i drugim državama Srednje i Zapadne Europe, a svi će djelovati u okviru franšize. Franšizom će upravljati te opskrbljivati poduzeće "Story Hotels Management", kćerinska tvrtka u skupini Hosting, koja će biti ustanovljena po usponu barem 3 do 5 hotela u lancu. Tako će skupa s financijskim partnerima nuditi na jednoj strani pogodne financijske instrumente za financiranje izgradnje novih ili obnove postojećih objekata u Hotelima u skladu s standardima lanca Story Hotels, a na drugoj strani također stručno znanje i standarde za uspješno poslovanje i marketing na sve zahtjevnijem međunarodnom turističkom tržištu (do uspostavljanja posebnog društva "Story Hotels Management" pa će se iste aktivnosti izvoditi u okviru poduzeća Hosting Svetovanje d.o.o.). Logotip "Story Hotels" Biti član lanca Story Hotels® znači biti prepoznat i osiguravati visoko kvalitetne i gostoljubive usluge za goste hotela. Cilj članstva je: - izvrsnost i poslovna uspješnost skupnog poslovanja i ono što je za svih u sklopu projekta najvažnije – da se naši gosti kod nas osjećaju onoliko dobrodošli koliko su doma. Stoga slogan lanca glasi: "Story Hotels – Uvijek vaš dom."