http___liqui-moly.me_26-posto-povecana-prodaja-i-76-posto-veci-prihodi__1.xml
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- Company A successful duo at LIQUI MOLY for 30 years October 2020 – They made LIQUI MOLY what it is today. Thirty years ago, Ernst Prost and Günter Hiermaier joined the German oil and additive specialist and led the company to unprecedented heights. “30 years at the same company – now, that’s really something,” says Managing Director Ernst Prost (63). “There was always something going on in our shop. And that’s why time just flew by.” Managing Director Günter Hiermaier (56) adds: “I am looking forward to many more successful years in our group of companies.” The two men already knew each other before their time at LIQUI MOLY. At that time, Hiermaier was an apprentice of Prost. In 1990, they joined LIQUI MOLY: Prost as Sales and Marketing Manager and Hiermaier as Retail Sales Manager Germany. At that time, the GDR was just experiencing the last hours of its existence before reunification. And LIQUI MOLY itself was a very small player in the industry. Prost and Hiermaier rolled up their sleeves and tackled the job. And not only that: Step by step, Prost bought the company from its owners of the time. Since then, the world has changed, just like LIQUI MOLY. The small player has become a global brand and sales of EUR 55 million have grown to EUR 569 million. LIQUI MOLY is now active in more than 150 countries and has developed new business fields, such as motorcycles, boats and industry, in addition to its regular automotive business. Today, the former wallflower can be seen in the Formula 1 and MotoGP. LIQUI MOLY is considered the best oil brand of all among the readers of many car magazines. In 2018, Prost sold LIQUI MOLY to the Würth Group in order to safeguard the future of the company even after his era, but remained on board as Managing Director. Hiermaier was also appointed Managing Director at the same time. 30 years with the company – Prost and Hiermaier were not the first to achieve this at LIQUI MOLY. As a company tradition, the staff turnover is very low. 20 years with the company is not uncommon and there have already been a few 25- and 30-year service anniversaries. The record is 49 years. “It’s really amazing how quickly time passes when you can work with so many great colleagues every day and can build something together,” says Günter Hiermaier. Ernst Prost also shows no sign of boredom or routine: “It’s still great fun.” - Telephone: - Fax: - Email: - peter.szarafinski@liqui-moly.de
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Stručnjak za ulje i aditive, sa stalnim rastom, probija pandemiju i rješava probleme s opskrbom. To bi moglo biti prokletstvo uspjeha: dok je rast njemačkog stručnjaka za ulje i aditive LIQUI MOLY nekoć ovisio o potražnji, sada je o opskrbi sirovinama. U prvih devet mjeseci ove godine promet je porastao 26 posto na 554 milijuna eura: nikada nije bio tako visok. “A moglo bi biti i više da smo samo dobili dovoljno sastojaka za proizvodnju naših ulja i aditiva”, rekao je direktor Ernst Prost. “Ne radi se samo o tome da su naše otkupne cijene naglo porasle”, kaže Ernst Prost. “Neke sirovine s vremena na vrijeme uopće nisu dostupne, čak i ako smo za njih bili spremni odbiti veliki novac. Na istoj smo razini kao u automobilskoj industriji koja je zbog nedostatka morala prekinuti svoju proizvodnju poluvodiča. “Unatoč poteškoćama, LIQUI MOLY zabilježio je ogroman porast prometa. Ernst Prost: “Prije tri godine nismo imali toliko prometa u dvanaest mjeseci kao u devet ove godine.” Od veljače je tvrtka postavila novi rekord za svaki mjesec. Taj je rast značajno veći na međunarodnom nego na njemačkom tržištu, gdje je LIQUI MOLY već čvrsto usidren. U inozemstvu, međutim, rast je osobito visok u onim zemljama u kojima LIQUI MOLY ne prodaje svoj široki asortiman kemikalija za automobile, kao i obično, preko neovisnih uvoznika, već putem vlastitih podružnica: Na najvažnijem američkom izvoznom tržištu, promet je povećan u prvom razdoblju. devet mjeseci za gotovo 50 posto, u Italiji čak za 130 posto.Istodobno, prinosi su se za to vrijeme povećali za 75 posto. Ova brojka uglavnom odražava ulaganja u marketing, s kojima se tvrtka borila protiv posljedica pandemije prije godinu dana. Tada je to bio štetan povratak, ali danas se isplatio.U skladu s tim, Ernst Prost također je optimističan u pogledu posljednjeg tromjesečja: “Ako nastavimo ovim tempom, nećemo samo postići novi rekord u prometu, već ćemo zabilježiti i najveći rast prometa posljednjih godina – unatoč pandemiji i nedostatku materijala .