http___mccann.rs_news_detail_112_savrseno-skockani-box-paketi_1.xml
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One of the basic rules of advertising is: think outside of the box. However, even more important rule of advertising is breaking the said rules! This is precisely what we did by shaping our thoughts to fit the box! The tasks was: mts BOX. The convergent nature of the service, which has flexible offers including all telecommunication services an average family might need, logically led us to believe that mts BOX contains in itself the entire world of consumers. For that reason, the idea was to show the whole world of consumers in the shape of BOX. This was one of those creative processes when rolling the dice paid off.
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Jedno od elementarnih pravila u advertajzingu je: razmišljati out of the box. Ali još važnije pravilo advertajzinga je kršenje pravila! To smo i uradili i ovoga puta smo razmišljali inside the box! Jer takva je bila tema: mts BOX. Kao konvergentna usluga, koja u fleksibilan korisnički paket uključuje sve telekomunikacione usluge potrebne jednoj porodici, došli smo do logičnog zaključka da mts BOX obuhvata čitav svet svojih korisnika. Zato je svet korisnika poprimio oblik BOX-a. Ovo je bio jedan od onih kreativnih procesa kada su sve sve kockice savršeno složile.