http___marketingaholic.com_hr_marketing-viral-will-it-blend_62__1.xml
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Viral Marketing: Will It Blend? Will It Blend? (Will liquefy?) Is a successful viral marketing campaign that deserves special attention that has permanence. Tom Dickson, founder of Blendtec , shows through videos on YouTube funny how Blendtec blenders are capable of destroying all types of objects. Each video Will It Blend? Has millions of views, and liquefied Dickson has numerous elements, among which are: matches, ice, a can of Coca Cola, credit cards, toys, phones, a rake, lamps, cards , a chicken, golf balls, a golf club, Bic lighters, a fish, a cassette, cubic zirconia, an iPhone and iPad, among others, over more than 100 episodes. According to what Blendtec, the idea for these videos came from the very ends of the business experiments to test the strength and quality of their blenders. As a result of the campaign, sales increased by 500% and expected further future. Will It Blend? Remains in effect thanks to thousands of followers with whom already have their YouTube channel and videos made especially to take advantage of some current event like the Super Bowl. During the World Cup, for example, a liquefied Dickson vuvuzuela. Many fans of the series (and is considered a show) communicate with Blendtec to request that certain objects blend Dickson and Blendtec has already released for sale merchandising Will It Blend?. Some of the experiences made were really dangerous: as a consequence of Bic lighters liquefied six originated a fire extinguisher must be off with. So now the campaign Will It Blend? Includes safety tips like "Do not breathe smoke" or "Do not try this at home." What is particularly striking in this campaign is to be carried out without having to invest in sophisticated special effects, has not even been necessary to hire actors. A presentation and a set that mimic the TV craft is all that was necessary. The video for Dickson blending an iPhone was so renowned that sparked the alert for Apple marketeers. Later, in collaboration with Apple was made an episode in which a liquid is iPhone4, and counted with an actor playing Steve Jobs. Hand in hand with that experience, Blendtec held a contest whose prize was just on an iPhone 4. Following the success of the liquefaction of an iPad, Blendtec made another original contest where the prize was a blender Blendtect and an iPad or a Blendtec blender and liquefied remains of iPad. As you make more videos of Will It Blend?, Most obviously humorous gag fictionalization, which break the monotonous structure of the program. The campaign already has its own website, Willitblend.com , and more than 50,000 fans on Facebook. More Marketing: Tags: viral marketing , viral videos , viral youtube , will it blend
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Virusni marketing: hoće li on Blend? Hoće li to Blend? (Hoće rastopiti?) Je uspješan virusni marketing kampanja koja zaslužuje posebnu pozornost koja ima trajnost. Tom Dickson, osnivač Blendtec , pokazuje kroz video na YouTube smiješno kako Blendtec Masažer za stopala su sposobni uništiti sve vrste objekata. Svaki video će to Blend ima milijune pregleda, i tekući Dickson ima brojne elemente, među kojima su:? Utakmice, leda, konzervu Coca Cola, kreditne kartice, igračke, telefone, grablje, lampe, razglednice , piletina, golf loptice, golf klub, BIC upaljači, riba, kazeta, kubni cirkonij, iPhone i iPad, među ostalima, na više od 100 epizoda. Prema onome što Blendtec, ideja za tih videa dolazi iz samih krajeva poslovnih eksperimenata za testiranje snage i kvalitete njihovih blenders. Kao rezultat kampanje, prodaja porasla je za 500 posto i očekuje daljnje budućnosti. Hoće li to Blend? Ostaje na snazi zahvaljujući tisućama sljedbenika s kojima već imaju svoj YouTube kanal i videa su posebno iskoristiti neki trenutni događaja kao što su Super Bowl. Tijekom Svjetskog kupa, na primjer, tekući Dickson vuvuzuela. Mnogi fanovi serije (i smatra show) komuniciraju s Blendtec zahtijevati da određeni predmeti spoj Dickson i Blendtec već puštene u prodaju merchandising će to mješavina?. Neki od iskustava izrađene su jako opasna: kao posljedica BIC upaljači ukapljeni šest nastao aparat za gašenje požara mora biti isključen s. Dakle, sada je kampanja će to mješavina? Sadrži sigurnosne savjete poput: "Ne udisati dim" ili "Ne pokušavajte ovo kod kuće". Što je posebno upečatljiv u ovoj kampanji je da se provodi bez potrebe ulagati u sofisticirane specijalnih efekata, nije ni bilo potrebno zaposliti glumce. Predstavljanje i set koji oponaša TV zanat je sve što je potrebno. Spot za Dickson miješanje iPhone je bio toliko poznat da je izazvalo upozorenje za Apple Trgovci. Kasnije, u suradnji s Apple je napravio epizodu u kojoj je tekućina iPhone4, a računaju se glumac koji igra Steve Jobs. Ruku pod ruku s tim iskustva, Blendtec održao je natječaj čija nagrada je bio samo na iPhone 4. Nakon uspjeha u ukapljivanja ipad, Blendtec je napravio još jedan izvorni natječaj u kojem je nagrada miješalica Blendtect i ipad ili Blendtec miješalica i tekući ostaci ipad. Kao što bi više videa će to mješavina?, Većina očito smiješni gušenja fictionalization, odnosno prekinuti jednolično strukturu programa. Kampanja već ima svoju web stranicu, Willitblend.com i više od 50.000 obožavatelja na Facebooku. Više marketing: Tags: virusni marketing , virusnih videa , virusne youtube , to će uklopiti