http___livro-ensino-medio.f1cf.com.br_educacao-fisica_hr_physical-education-27.html_1.xml
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Curiosity The player Kaka signed contracts millionaires linking his image to products of different nature. TRAFFIC - The sports marketing company will be responsible for managing image increasingly valuable, player Kaka. Control from sponsorship and advertising contracts to the administration of the website player. Indefinite contract. ADIDAS - is forced to play with the boot of the brand, and when it appears in the TV show wearing sports attire, this has to be Adidas. CONTRACT UNTIL 2006. GIORGIO ARMANI - In social event that requires suit, Kaka is obliged to wear Giorgio Armani. THIS AGREEMENT lasted until 2004. AMBEV - A beverage company has the right to use the image of Kaka on TV commercials, but only for Guarana Antarctica. CONTRACT UNTIL 2006. Folha de Sao Paulo 04/02/2003 Who ever saw his team sell player who was featured? Who ever was enraged by this sale happen right in the middle of the league? The player is a worker like any other and as such, sells his labor power for wages. The club as a great capitalist, sees this merchandise the opportunity to profit from the possible sale to another team. So, is cocked the scene for another "peek", selling players (merchandise) that operate in Brazil, to international clubs. The player is treated as goods for your club, you see, this transfer, the opportunity to "change your life", earning a good salary and worldwide exposure. The price of these goods Brazilian players is low in relation to the European market by a number of factors. One is undoubtedly the mismanagement surrounding the sport. The other is the financial difficulty crossed by Brazilian clubs. The economic crisis that hit Brazil, has an impact also on the economic possibilities of the clubs. These do not have many choices, but to sell their player prices stipulated by the clubs. Another likely reason that can be attributed to the cheapening of the players transferred to the international market, with regard to the value added to the supposed international professionalization. An example might be the transfer of the player Kaka, acting at the time by São Paulo Futebol Clube, for the Italian club Milan. When moving to Italy, Kaka he soon "adjust" his image and sell it along with your product. The European football, through partnerships between large companies interested in showing their mark on the world stage, has the form of work linking its players to the image of a professional rendering clubs millions of dollars, and adds to the value of the player amounts and higher than those paid on the purchase of a player here in Brazil.
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Znatiželja Igrač Kaka potpisao ugovore milijunaša koji povezuju njegovu sliku na proizvode različite prirode. PROMET - tvrtka sportski marketing će biti odgovoran za upravljanje sve vrijedne slike, igrač Kaka. Kontrola od sponzorskih ugovora i oglašavanje na administraciju web player. Neodređeni ugovor. ADIDAS - je prisiljen igrati s boot branda, a kad se pojavi u TV emisiji nosio sportsku odjeću, to mora biti Adidas. Ugovor do 2006. GIORGIO ARMANI - U društveni događaj koji zahtijeva odijelo, Kaka je dužan nositi Giorgio Armani. OVAJ UGOVOR trajao do 2004. AmBev - pića tvrtka ima pravo na korištenje sliku Kaka je TV reklama, ali samo za guarane Antarktici. Ugovor do 2006. Folha de Sao Paulo 2003/04/02 Tko je ikad vidio njegov tim prodati igrača koji je oglašen? Tko je ikada bio bijesan tom prodajom dogoditi u samom središtu ligi? Igrač je radnik kao i svaki drugi i kao takav, prodaje svoju radnu snagu za plaće. Klub kao veliki kapitalist, vidi ovo robnoj priliku profitirati od eventualne prodaje na drugom momčadi. Dakle, repetirao je scenu za drugom "zaviriti", prodaje igrača (robe) koje djeluju u Brazilu, kako bi međunarodnih klubova. Igrač se tretira kao roba za svoj klub, vidite, ovaj transfer, priliku da "promijeni svoj život", zaradjuje dobru plaću i svijetu izloženosti. Cijena te robe brazilskih igrača je niska u odnosu na europskom tržištu po brojnim čimbenicima. Jedan od njih je nesumnjivo lošeg upravljanja okružuje sport. Drugi je financijske teškoće prešao brazilskih klubova. Ekonomska kriza koja je pogodila Brazil, ima utjecaj i na ekonomskim mogućnostima klubova. To ne imati mnogo izbora, ali da proda njihov igrač Cijene propisane od strane klubova. Još jedan razlog da vjerojatno može pripisati pojeftinjenja igrača prenesene na međunarodnom tržištu, s obzirom na dodanu vrijednost na navodne međunarodne profesionalizacije. Primjer može biti prijenos igrača Kake, djeluje na vrijeme São Paulo Futebol Clube, za talijanski klub Milan. Kada se kreće u Italiju, Kaka je ubrzo "prilagoditi" njegovu sliku i prodavati ga uz vaš proizvod. Europska nogometna, kroz partnerstva između velikih tvrtki zainteresiranih za prikazivanje svoj trag na svjetskoj pozornici, ima oblik rada povezuje svoje igrače na sliku profesionalnog obavljanja klubova milijuna dolara, te dodaje da je vrijednost igrača iznosima i viša od one plaća se na kupnju igrača ovdje u Brazilu.