http___mccann.rs_cases_Maskot_1.xml
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Style with an attitude of Belgrade What would be the most appropriate way of promoting the local tie craft workshop “Mascot”? Our answer is – the first hand painted billboard in Serbia. Two art directors worked for five days on creating a modern billboard that was then decorated with a giant hand-made tie. This unique billboard was placed near the Ušće Shoppping Mall, famous for its global brands. This way, we’ve called the attention of the people in Belgrade to the value of authentic, original products that cannot be found everywhere in the world.
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Stil sa stavom Beograda Koji bi bio najprikladniji način za promovisanje lokalnog proizvođača ručno rađenih kravata Maskot? Naš odgovor je – prvi ručno rađen bilbord u Srbiji. Dva art direktora su pet dana vredno radila na oslikavanju modernog bilborda koji je potom ukrašen ogromnom ručno rađenom kravatom. Unikatan bilbord postavljen je u blizini tržnog centra Ušće, poznatog po globalnim brendovima. Tako smo skrenuli pažnju sugrađanima na vrednost autentičnih, originalnih proizvoda koji se ne mogu naći svuda!