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LIQUI MOLY fights for success LIQUI MOLY can look back on an extremely successful first half of the year: The German oil and additive specialist increased its turnover to 355 million euros, an increase of 23 percent compared with the same period in the previous year. “We have emerged stronger from the pandemic because we refused to put our heads in the sand, instead we worked hard and got the job done,” says Managing Director Ernst Prost. By the time we recorded the highest monthly sales in the company’s history in March, we had already exceeded this result by almost 66 million euros in June. July adds 70 million euros in the second half of the year. The increase of 23 percent after six months is not due to a weak half of 2020 due to the pandemic. Quite the opposite in fact: Compared to the first half of 2019, growth even stands at 38 percent. And it wasn't just revenue that increased: From January to July, 53 new employees were hired. Ernst Prost attributes this success to our continuous commitment: "Uncompromising, when it comes to the quality of our products. Uncompromising, in delivering the very best service to our customers. Uncompromising, in investing in our four pillars: people, markets, machines and brand." LIQUI MOLY also benefits from the fact that engine oils are increasingly becoming high-tech lubricants that are becoming increasingly demanding to produce. Some oil manufacturers cannot keep up with this technological change. In contrast, LIQUI MOLY is constantly investing in research, production and logistics – even in difficult times. “Cutting investments because of the pandemic would be like a farmer selling seeds instead of spreading them in the field,” says Ernst Prost. "Like sawing off the branch you are sitting on just for a short-term financial gain.” Although LIQUI MOLY has come so well through the pandemic, the company faces major challenges on a daily basis, which can also be seen in its earnings. Although in the first half of the year this was significantly higher than in the comparable period of 2020 (3.6 million euros) at EUR 8.2 million, it was noticeably lower than in previous years. “Not only because many raw materials are becoming more and more expensive,” says Ernst Prost. “Some are hardly available anymore.” Due to the pandemic, air traffic has collapsed. The demand for kerosene is correspondingly lower. However, since refineries cannot simply start making heating oil or something else from crude oil instead of kerosene, they are shutting down their production as a whole. Engine oil manufacturers such as LIQUI MOLY can also feel this because the ingredients for their oils are becoming scarce. And once the motor oils have been produced, it can take some time for the goods to reach the customer. This is also a lack of container space on cargo ships. “The pandemic has upset the finely balanced delivery system that has grown over many years” says Ernst Prost. Nevertheless, July closed the month with earnings of 2.2 million euros, which is noticeably higher than in previous months, and offers an optimistic outlook for the second half of the year. "Nevertheless, we will certainly be dealing with the consequences for the rest of the year. "We expect a total cost increase of 27 million euros here. But it's not in our nature to complain about the obstacles that fate has thrown into our path, we simply roll up our sleeves and move them aside." - Telephone: - Fax: - Email: - tobias.gerstlauer@liqui-moly.de
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LIQUI MOLY i dalje brzo raste: Specijalist za ulje i aditive povećao je promet u martu na 65 milijuna eura, što je porast od 19 posto u odnosu na isti mjesec prethodne godine. “Sad žanjemo ono što smo posijali prošle godine”, kaže direktor Ernst Prost. Prije godinu dana, kada su širenje pandemije Covid-19 i nesigurnost zahvatili gospodarstvo, LIQUI MOLY odlučio je stvarno dodati gas. Tvrtka je brzo udvostručila marketinške troškove kako bi se suprotstavila padu potražnje. “Na taj smo način donekle stvorili vlastitu ekonomiju”, rezimira Ernst Prost. Ovo je bilo utoliko uspješnije što su mnogi konkurenti istodobno rezali troškove i smanjili uslugu. “Omogućio nam je manevriranje u vrlo dobru polaznu poziciju za globalno gospodarstvo, koje se sada ponovno podiže”, kaže Ernst Prost. S 168 milijuna eura, prodaja za prva tri mjeseca na istoj je razini kao i prethodne godine. To je zato što je prvo tromjesečje 2020. godine bilo posebno snažno, prije nego što je pandemija utjecala i na prodaju tvrtke LIQUI MOLY. Dobit od 2,8 milijuna eura također je jednako visoka kao u istom tromjesečju prošle godine. “S našim solidnim startom u prvom tromjesečju imamo vjetar u leđa i priliku da napravimo najuspješniju godinu 2021. LIQUI MOLY-a, bez obzira na poteškoće koje nam pandemija još uvijek može ponuditi”, uvjeren je Ernst Prost. “Uspjeh nije samo u tome da donosite više prihoda, to također znači i stvaranje sigurnijih radnih mjesta. Tijekom pandemije zaposlili smo više od 100 ljudi, zajedno s garancijom za posao!