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December 2017 – LIQUI MOLY is getting a new owner. At the turn of the year the CEO Ernst Prost is selling his company shares to the Würth Group. "I have hereby secured the future of LIQUI MOLY for a time when I may no longer be at the helm myself," says Ernst Prost. He remains the CEO of the corporate group. LIQUI MOLY is completely fit and healthy: high equity ratio and yet another sales record this year. "I wanted to make provisions with a minimum of fuss, when things are going well and we don't have to decide under difficult circumstances," says Ernst Prost. There is a long relationship with the Würth Group. For almost 20 years the Würth Group has been a silent partner of LIQUI MOLY – a safeguard against uncertainties even back then. With more than 70,000 employees and 12.5 billion euros sales, Würth Group may be rather bigger than LIQUI MOLY, but it is also a family company. Ernst Prost: "That's why I know LIQUI MOLY is in good hands with the Würth Group." Except for the change of owner behind the scenes, nothing is changing. LIQUI MOLY remains an independent company within the Würth Group, Ernst Prost remains CEO and nothing changes for the employees, either. "Those who know me know that my employees are my focus," says Ernst Prost. "After all, it would be foolish to change anything about the road to success over the past few years. Everything will continue just as before – just under a bigger roof that offers greater protection." LIQUI MOLY slips under the roof of the Würth Group Ernst Prost sells his company group to the conglomerate worth billions December 2017 – LIQUI MOLY is getting a new owner. At the turn of the year the CEO Ernst Prost is selling his company shares to the Würth Group. "I have hereby secured the future of LIQUI MOLY for a time when I may no longer be at the helm myself," says Ernst Prost. He remains the CEO of the corporate group.
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Stručnjak za ulje i aditive, sa stalnim rastom, probija pandemiju i rješava probleme s opskrbom. To bi moglo biti prokletstvo uspjeha: dok je rast njemačkog stručnjaka za ulje i aditive LIQUI MOLY nekoć ovisio o potražnji, sada je o opskrbi sirovinama. U prvih devet mjeseci ove godine promet je porastao 26 posto na 554 milijuna eura: nikada nije bio tako visok. “A moglo bi biti i više da smo samo dobili dovoljno sastojaka za proizvodnju naših ulja i aditiva”, rekao je direktor Ernst Prost. “Ne radi se samo o tome da su naše otkupne cijene naglo porasle”, kaže Ernst Prost. “Neke sirovine s vremena na vrijeme uopće nisu dostupne, čak i ako smo za njih bili spremni odbiti veliki novac. Na istoj smo razini kao u automobilskoj industriji koja je zbog nedostatka morala prekinuti svoju proizvodnju poluvodiča. “Unatoč poteškoćama, LIQUI MOLY zabilježio je ogroman porast prometa. Ernst Prost: “Prije tri godine nismo imali toliko prometa u dvanaest mjeseci kao u devet ove godine.” Od veljače je tvrtka postavila novi rekord za svaki mjesec. Taj je rast značajno veći na međunarodnom nego na njemačkom tržištu, gdje je LIQUI MOLY već čvrsto usidren. U inozemstvu, međutim, rast je osobito visok u onim zemljama u kojima LIQUI MOLY ne prodaje svoj široki asortiman kemikalija za automobile, kao i obično, preko neovisnih uvoznika, već putem vlastitih podružnica: Na najvažnijem američkom izvoznom tržištu, promet je povećan u prvom razdoblju. devet mjeseci za gotovo 50 posto, u Italiji čak za 130 posto.Istodobno, prinosi su se za to vrijeme povećali za 75 posto. Ova brojka uglavnom odražava ulaganja u marketing, s kojima se tvrtka borila protiv posljedica pandemije prije godinu dana. Tada je to bio štetan povratak, ali danas se isplatio.U skladu s tim, Ernst Prost također je optimističan u pogledu posljednjeg tromjesečja: “Ako nastavimo ovim tempom, nećemo samo postići novi rekord u prometu, već ćemo zabilježiti i najveći rast prometa posljednjih godina – unatoč pandemiji i nedostatku materijala .