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McDonald’s Global Privacy Statement Last updated: 18 May 2018 This privacy statement describes how McDonald’s in the countries listed below – collect, use, protect and share the personal information of our customers. Customers include those who visit our restaurants, use our websites and mobile apps, and otherwise interact with us. Some of the countries in which we operate have laws that require us to share specific privacy information with our customers in those countries. As such, this privacy statement is comprised of two sections – a globally applicable statement and country specific addendum. This initial section describes how McDonald’s collects, uses, protects and shares customer information. Where there are variations for a specific country or additional information that is required to be provided under applicable country law, please refer to the applicable country specific addendum (clicking on a country will take you to the country specific addendum): Austria Belgium Czech Republic France Germany Hungary Ireland Italy Netherlands Poland Portugal Slovakia Spain Switzerland United Kingdom United States The data controller of your personal information is the McDonald’s entity in the jurisdiction where your personal information is collected. Please note that in some countries, there may be an additional entity that is the data controller. Please refer to the applicable country specific addendum for more information regarding the data controller of your personal information. If you are a customer in a country not listed above, please visit the country’s McDonald’s website for the applicable privacy statement. You can find McDonald’s country websites here Many of our restaurants are owned and operated by franchisees, who are independent businessmen and women. This privacy statement does not apply to our franchisees or to websites or mobile apps they operate. Please see our franchisees’ privacy notices for information on how they use customer information. Information We Collect We may collect personal information about you when you visit our restaurants, use our websites or mobile apps (“online services”), and otherwise interact with us (collectively, “services”). The information we collect falls into three categories: (a) information you provide us; (b) information we collect through automated methods, and (c) information we collect from other sources. Generally, your providing of your personal information is voluntary. However, there may be situations where your providing of personal information is necessary to provide a service or is required by law. Please note that in certain cases, we may be unable to provide you with our services unless you provide the information. We will let you know when the providing of your personal information is necessary. We may combine the information you provide us, with information that is collected through automated methods, and with information we receive from other sources. We collect information you provide us You may provide the following information to us, depending on how you interact with us: - personal details, such as your name, postal and email addresses, phone number, birthday information and other contact information, when you register with our online services, log-in to Wi-Fi, enter one of our competitions, or contact us by phone or through our online services; - transaction information, including information about the products you buy, prices, method of payment and payment details; - account information, such as your username or password (or anything else that identifies you) used to access our online services or to buy or use our products and services; - profile information, including products and services you like, or times you prefer to visit us; and - other personal information you choose to provide us when you interact with us. We collect information through automated methods We may use automated technology to collect information from your computer system or mobile device when you visit our restaurants, use our online services, or in-restaurant technology. Automated technology may include cookies, local shared objects, and web beacons. There is more information below about cookies and other technologies in Section 6. We may collect information about your: - internet protocol (IP) address; - date and time of access of our online services or in-restaurant technology; - name and URL of the file retrieved when you use our online services; - computer or mobile-device operating system and browser type; - type of mobile device and its settings; - unique device identifier (UDID) or mobile equipment identifier (MEID) for your mobile device; - device and component serial numbers; - advertising identifiers (for example, IDFAs and IFAs) or similar identifiers; - referring website (a site that has led you to ours) or application; and - activity related to how you use our online services, such as the pages you visit on our sites or in our mobile apps. Our online services and in-restaurant technology may collect information about the exact location of your mobile device or computer using geolocation and technology such as GPS, Wi-Fi, Bluetooth, or cell tower proximity. For most mobile devices and computer systems, you will be requested to give your permission for McDonald’s to process this information. You are able to withdraw your permission for us to collect this information by using the device or web-browser settings. If you have any questions about how to prevent us from collecting exact information about your location, we recommend you contact your mobile-device service provider, the device manufacturer, or your web-browser provider. Some online services and in-restaurant technology may not work properly without information about your location. If you would like us to delete information we have collected which could identify your location, please contact us at our Global or Local Data Protection Office using the contact information provided below. By law, we may need to keep certain information. We collect information from other sources We may collect information about you from other companies and organizations, including public databases, social media platforms, or third party partners such as analytics or marketing providers. We may also collect information that is publicly available. For example, we may collect public profile information about you when you interact with us through social media. We may also collect communications to us or regarding us on social media. We may combine the information you provide us, with information that is collected through automated methods, and with information we receive from other sources. How We Use The Information We Collect We may use the information we collect in the following ways. To provide our services and contract with you: - carry out your requests, fulfill orders, and process payments for our products and services; - communicate with you about your orders, purchases or accounts with us, requests, questions, and comments; - provide online services to you, which includes our websites or mobile apps; and - provide customer support, including to process any concerns about our services. To market to you, improve our services, and the following additional legitimate business interests: - tell you about our products and services, competitions, offers, promotions or special events that we believe may interest you; - tell you about the products and services of our business partners; - personalize your experience in our restaurants and on our online services; - manage our business, including developing new products and services, conducting consumer and operations research, and assessing the effectiveness of our sales, marketing, and advertising; - use analytics and profiling technology to personalize your experience, deliver content (including advertising) tailored to your interests and how you use our online services or in-store technologies, manage our business, help diagnose technical and service issues, administer our online services and in-store technologies, identify users of our online services, identify a device for fraud prevention purposes, gather demographic information about our customers, and determine usage patterns of our services; - maintain, manage, and improve our products, offers, promotions, and online services and other technology; - ensure the security of our networks and systems. To comply with applicable law: - protect against, identify and prevent fraud and other crime, claims and other liabilities; - comply with legal obligations and our policies; - establish, exercise or defend a legal claim; and - monitor and report compliance issues. With your consent (where required by applicable law), we may use the information we collect for the following purposes: - to send you e-mails or text messages about our products and services, competitions, offers, promotions or special events that we believe may interest you; - to send you e-mails or text messages about the products and services of our business partners; - provide location-based services; - provide online services to children (if parental consent is provided); - deploy cookies and similar technologies; and - provide online services to you, which includes our websites or mobile apps. We may use the information we collect about you in other ways, which we will tell you about at the time we collect it or for which we will seek your consent. How We Share The Information We Collect We do not sell your personal information and only share your information as described in this privacy statement. We may share your personal information within the McDonald's Family. The McDonald's Family includes McDonald’s Corporation, our affiliates, our subsidiaries, and our franchisees. A list of these entities, or where you can find more information, is available here. Members of the McDonald’s Family who receive this information from us are not authorized to use or share the information, except as set out in this privacy statement. We may share your personal information with vendors who provide services to us, such as fulfilling orders, providing data processing and other information technology services, managing promotions, contests, prize draws and sweepstakes, carrying out research and analysis, and personalizing individual McDonald’s customer experiences. We do not allow these vendors to use this information or to share it for any purpose other than to provide services on our behalf. We may, for strategic or other business reasons, decide to sell or transfer all or part of our business. As part of that sale or transfer, we may pass information we have collected and stored, including personal information, to anyone involved in the sale or transfer. There may be times where we may share information when it does not directly identify you. For example, we may share anonymous, aggregated statistics about your use of our online services. Or we may combine information about you with other customers and share the information in a way that does not link to a specific customer. We have the right to use or share personal information as necessary to keep to any law, regulation or legal request, to protect our online services and in-restaurant technology, to bring or defend legal claims, to protect the rights, interests, safety and security of our organization, our employees or franchisees, or members of the public, or in connection with investigating fraud or other crime, or violations of our policies. Children's Privacy Notice We understand how important it is to protect your privacy when you use our online services. We are especially committed to protecting the privacy of children who visit or use our online services. For more information on how a specific country protects children’s privacy, please see the country specific addenda below. We urge parents to regularly monitor and supervise their children's online activities. If you have any questions about our children’s privacy practices, please contact us at our Global or Local Data Protection Office using the contact information provided below. If you are contacting a Local Data Protection Office, please choose the office in the country in which you are a customer. Your Choices Marketing Communications If you have agreed to receive marketing communications from us, you can later opt out by following the opt-out instructions in the marketing communications we send you. You can also generally find your communication preferences with instructions on how to opt out in the profile section of the online services that you use. You may also have the ability to change your communication preferences using your device settings. You can also opt out by contacting us at our Global or Local Data Protection Office using the contact information provided below. If you are contacting a Local Data Protection Office, please choose the office in the country in which you are a customer. If you do opt out of receiving marketing communications from us, we may still send communications to you about your transactions, any accounts you have with us, and any contests, competitions, prize draws or sweepstakes you have entered. Opting out of one form of communication does not mean you have opted out of other forms as well. For example, if you opt out of receiving marketing emails, you may still receive marketing text messages if you have opted in to receiving them. Please note that if you are receiving communications from a McDonald’s franchise, then you will need to opt out from them directly. We do not share personal information with third parties for their own direct marketing purposes, unless you give us permission to do so. When we give you notice, and you consent, we will share your personal information as you direct us to. Your Personal Information Rights In certain countries, individuals are entitled to the right to access, correct, transmit, restrict, delete and object to processing of the personal information we have collected. In these certain countries, individuals are also entitled to withdraw consent to processing of personal information. For more information regarding these rights, and the countries where these rights are available, please see the country specific addenda below. You can also visit the GDPR Rights Center. Use of Our Online Services and Other Technology We, and our vendors who provide services to us, may use cookies, web beacons and other similar technologies on our online services and in other areas related to our business, such as online advertising, to collect information and provide you with the services or products that you have requested. Cookies and other technologies A “cookie” is a small text file that is placed onto an Internet user’s web browser or device and is used to remember and/or obtain information about the user. Some countries in which we operate may have a cookies policy. That specific information, by country, is provided below. A “web beacon” is a small object or image that is embedded into a web page, application, or email and is used to track activity. They are also sometimes referred to as pixels and tags. Please note the following: - You might be assigned a cookie when using our online services. - We offer certain features that are available only through the use of cookies and other similar technologies. - We may use both session (for the duration of your visit) and persistent (for the duration of a fixed period of time) cookies and other tracking technologies. - Our online services and other areas related to our business may have web beacons. We use cookies, web beacons and other similar technology, to collect information for the purposes described in this privacy statement. We may also combine the information collected by these technologies with information we have collected about you by other means that are described in this privacy statement. We may use these technologies to: - uniquely identify you or your device; - allow you to access and use our online services, where without them, our online services may not work properly; - further system security where appropriate; - statistical purposes, in order to measure use of our websites and mobile apps; - improve our products and services; - help us monitor the performance (e.g., traffic, errors, page load time, popular sections, etc.) of our online services; - remember you, for your convenience, when you visit our online services - help customize your experience; - to market to you through targeted advertising; and - for other purposes described in the section of this privacy statement titled, “How we use the information we collect.” For example, we may use certain technologies to determine whether you have opened an e-mail or clicked on a link contained in an e-mail, how you use the pages and content in our mobile apps, or whether you have clicked on a McDonald’s online advertisement. Both we and others (such as our advertising networks) may use these technologies to collect information about your online activities, over time and across third-party websites and devices, and when using our online services to further personalize your experience with us. Use the options in your web browser if you do not wish to receive a cookie or if you wish to set your browser to notify you when you receive a cookie. Click on the “Help” section of your browser to learn how to change your cookie preferences. If you disable all cookies, you may not be able to take advantage of all the features available on a website. Some newer web browsers may have a "Do Not Track" preference that transmits a "Do Not Track" header to the websites you visit with information indicating that you do not want your activity to be tracked. McDonald’s does not currently take actions to respond to Do Not Track signals because a uniform technological standard has not yet been developed. We continue to review new technologies and may adopt a standard once one is created. Where video is available on our online services, we may target and track the videos you view. You consent to our tracking of your video viewing through online services or third-party social media for up to two years, or as otherwise permitted by applicable law, or until you withdraw your consent. More information regarding how cookies and technology are used in a country in which you are a customer may be available in the country specific addenda. Targeted advertising When you use our online services, we (and our vendors who provide services to us) may collect information about your activities so that we can provide you with advertising tailored to your interests. Because we take part in advertising (“ad”) networks, you may see certain ads on other websites. Ad networks allow us to target the information we send you based on your interests, other information related to you, and contextual means. These ad networks track your online activities over time by collecting information through use of cookies, web beacons, and web-server logs. The ad networks use this information to show you advertisements that may be of particular interest to you. The ad networks we take part in may collect information about your visits to websites that also take part in the relevant ad network, such as the pages or advertisements you view and how you use the websites. We use this information, both on our online services and on third-party websites that take part in the ad networks, to provide you with advertising tailored to you, and to help us assess how effective our marketing is. You can opt out of targeted advertising by visiting www.aboutads.info/choices or www.networkadvertising.org/managing/opt_out.asp . If you choose to opt out, you will continue to receive advertisements but they will not be tailored to your interests. Links to Other Websites and Social Media Our online services may offer links to websites that are not run by us but by third parties. If you visit one of these linked websites, you should read the website’s privacy policy, terms and conditions, and their other policies. We are not responsible for the policies and practices of third parties. Any information you give to those organizations is dealt with under their privacy policy, terms and conditions, and other policies. We may also have providers of other apps, tools, widgets and plug-ins on our online services, such as Facebook “Like” buttons, which may also use automated methods to collect information about how you use these features. These organizations may use your information in line with their own policies Information Security We are committed to taking appropriate measures designed to keep your personal information secure. Our technical, organizational and physical procedures are designed to protect personal information from accidental, unlawful or unauthorized loss, access, disclosure, use, alteration, or destruction. While we make efforts to protect our information systems, no website, mobile application, computer system, or transmission of information over the internet or any other public network can be guaranteed to be 100% secure. Retention We keep your information for the length of time needed to carry out the purposes outlined in this privacy statement and to adhere to our policies on keeping records (unless a longer period is needed by law). Our records policies reflect applicable laws. We will retain and use your information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your information to comply with applicable tax/revenue laws), resolve disputes, enforce our agreements, and as otherwise described in this statement. International Data Transfers McDonald’s is a global organization with business processes, management structures and technical systems that cross borders. As such, we may share information about you within the McDonald’s Family and transfer it to countries in the world where we do business in connection with the uses identified above. Any international data transfers will be in accordance with this Privacy Statement and in compliance with applicable laws. Some countries in which we operate may have requirements pertaining to international data transfers. That specific information, by country, is provided below in the country specific addenda. McDonald’s Corporation participation in the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks McDonald’s Corporation participates in the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks (“Privacy Shield”) administered by the U.S. Department of Commerce regarding the collection, use and retention of personal information from European Union member countries and Switzerland. McDonald’s Corporation’s participation in the Privacy Shield subjects it to the investigatory and enforcement power of the Federal Trade Commission. You can view a complete list of all Privacy Shield participants, including McDonald’s Corporation, at https://www.privacyshield.gov/list. As a Privacy Shield participant, McDonald’s Corporation is committed to and has certified that it adheres to the Privacy Shield Principles for all personal information received from the European Union and Switzerland in reliance on the Privacy Shield. Please note the following: - McDonald’s Corporation may share personal information that is subject to the Privacy Shield Principles with vendors who provide services to it, as described above in Section 3. McDonald’s Corporation may be liable under the Privacy Shield if these vendors process such personal information in a manner inconsistent with the Privacy Shield and McDonald’s Corporation is responsible for the event giving rise to the damage. - McDonald’s Corporation may disclose personal information received in reliance on the Privacy Shield in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. - You have the right to request access to personal information received by McDonald’s Corporation in reliance on the Privacy Shield, and to exercise choice in limiting McDonald’s Corporation use and disclosure of such information. If you are interested in exercising your right and choice, please contact McDonald’s Corporation at the address, phone number or email address below. McDonald’s Corporation’s privacy practices are provided in this Privacy Statement. McDonald’s Corporation encourages you to contact it at any time with questions, concerns or complaints about its privacy practices and participation in the Privacy Shield; simply use the address, phone number or email address provided below. You may also refer a complaint to your local data protection authority and McDonald’s Corporation will work with them to resolve your concern. If McDonald’s Corporation is unable to resolve your concern regarding your personal information received by McDonald’s Corporation under the Privacy Shield, you have the right to direct your unresolved concern to JAMS, an independent dispute resolution service based in the United States, to provide recourse at no charge to you. To seek recourse for an unresolved concern, please click here. If JAMS is unable to resolve your concern, you may have the right to invoke binding arbitration under certain conditions. To learn more about this option, click here. Please note that the foregoing processes apply only to the resolution of disputes regarding personal information received by McDonald’s Corporation under the Privacy Shield. All other disputes that you may have with McDonald’s Corporation or any other members of the McDonald’s Family, or any agents, representatives, agencies, officers, directors, or employees, must be resolved in accordance with the terms and conditions of any applicable websites, mobile apps, email newsletters, email subscriptions or other digital properties owned or controlled by a member of the McDonald’s Family. For more information about the Privacy Shield program, and to view McDonald’s Corporation’s certification, please visit the Privacy Shield website. Changes To Our Privacy Statement This privacy statement is in effect as of the date noted at the top of the statement. We may change this privacy statement from time to time. If we do, we will post the revised version here and change the “last updated date” (the date it applies from) at the top of the statement. You should check here regularly for the most up-to-date version of the statement. How To Contact Us You can contact us at any time about McDonald’s privacy practices at our Global or Local Data Protection Offices. Our Local Data Protection Offices can assist with country-specific queries or information. Contact information for our Local Data Protection Offices can be found in the country specific addenda. Global Data Protection Office Attention: Global Data Protection Office Privacy at McDonald's, Dept. 282 110 North Carpenter Street Chicago, IL 60607-2101, USA contact.privacy@us.mcd.com Ireland Last updated: 18 May 2018 Data Controller McDonald’s Restaurants of Ireland Limited is the data controller for the processing of your personal information. Your Personal Information Rights In connection with your personal information rights, you may request the following: - Where processing your personal information is based on your consent you may withdraw this consent at any time; the withdrawal of the consent shall not affect the lawfulness of processing based on consent before its withdrawal; - Request access to your personal information and obtain a copy of it; - Obtain your personal information in a structured, commonly used and machine-readable format and request us to transmit it directly to another company in case your personal information is processed based on your prior consent, or required for the performance of a contract; - Have your personal information corrected when it is inaccurate or incomplete; - Object on grounds relating to your particular situation to our processing of your personal information based on our legitimate business interest, including profiling, and to the sending of marketing communications; - Have your personal information erased, including any links to, copy or replication of such information, as permitted under applicable law; for instance, when your information is outdated, not necessary or unlawful or when you withdraw your consent to our processing based on such consent, or when you successfully object to our processing; - Obtain the restriction of the processing while we are processing your request or challenge pertaining to the accuracy of your personal information or the lawfulness of the processing of your personal information and our legitimate interests to process this information, or if you need the personal information for litigation purposes. You may exercise these rights free of charge by contacting us via https://customerservices.mcdonalds.co.uk/hc/en-gb/requests/new. However, subject to the applicable law, McDonald’s may charge a reasonable fee or refuse to act on a request if it is manifestly unfounded or excessive, in particular because of its repetitive character. In some situations, McDonald’s may refuse to act or impose limitations on the information disclosed if, for instance, the disclosure is likely to adversely affect the rights and freedoms of others, prejudice the execution or enforcement of the law, or interfere with pending or future litigation. You also have the right to lodge a complaint about our processing of your personal information with the Data Protection Commissioner, which is the Supervisory Authority in Ireland, by e-mailing info@dataprotection.ie Children’s Privacy Notice Our policy is not to collect personal information from any child under 13 unless for a specific activity where the child's parent or guardian has first provided us with written consent to that specific activity. Cookies and Other Technologies A copy of McDonald’s UK cookies policy can be found here. Facebook Custom Audiences Where you are a registered user of Facebook, we will use your email address in an encrypted format to match with your Facebook profile so that we can provide you with personalised advertising on Facebook. Please note that such activity is also subject to the privacy choices you have elected to make on Facebook. Facebook Lookalike Audiences Where you are a registered user of Facebook, we will use your email address in an encrypted format to enable Facebook to find other registered users of their services that share similar interests to you based on: - information that we observe about you from your interactions with our Services, or when you visit one of our restaurants; and - the information Facebook holds about you. International Data Transfers As a resident of the European Economic Area, we may transfer your personal information to countries that have not been found by the European Commission to provide adequate protection. In such cases, we take measures (such as standard data protection clauses) necessary to ensure that your personal information receives an adequate level of protection. If you have any questions about the safeguards we use when transferring your personal information internationally or if you want to obtain a copy of the standard contractual clauses we use to safeguard personal information we transfer, please contact us using the contact information provided below. How to Contact McDonald’s Ireland If you have data protection questions specific to McDonald’s Ireland, you can reach us via the following link: https://customerservices.mcdonalds.co.uk/hc/en-gb/requests/new or by writing to us at: Attention: Data Protection Office McDonald's Restaurants of Ireland Limited Customer Services 11-59 High Road East Finchley London N2 8AW UK
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- internet protokol (IP) adresi; - operativnom sustavu i vrsti preglednika kojeg posjetitelj koristi na računalu ili mobilnom uređaju; - vrsti mobilnog uređaja i postavkama; - jedinstvenom identifikatoru uređaja (UDID) ili identifikatoru mobilne opreme (MEID) za mobilni uređaj; - uređaju i serijskim brojevima njegovih komponenti; - identifikatoru oglašavanja (npr. IDFA i IFA) ili sličnom identifikatoru; - o internet stranicama ili aplikacijama s kojih je posjetitelj upućen na naše stranice; - o online aktivnostima na drugim stranicama, aplikacijama ili društvenim mrežama; - komunikaciji s nama ili u vezi s nama na društvenim mrežama, i - o aktivnostima, a u vezi načina na koje posjetitelj koristi naše online usluge, poput posjećenih sadržaja na našim stranicama ili na našim mobilnim aplikacijama. Naše online usluge i tehnologije u restoranima mogu prikupljati podatke o točnoj lokaciji mobilnog uređaja ili računala koristeći geolociranje i tehnologije poput GPS, Wi-Fi, Bluetooth ili blizinu odašiljača mobilnog signala. Većina mobilnih uređaja i računalnih sustava omogućuje posjetitelju uskratiti pristanak za prikupljanje podataka na ovakav način putem postavki uređaja ili web preglednika. U slučaju bilo kakvih pitanja o tome kako spriječiti prikupljanje podataka o lokaciji, potrebno je obratiti se davatelju mobilnih usluga, proizvođaču uređaja ili proizvođaču web preglednika. Ako posjetitelj želi da izbrišemo podatke koje smo prikupili, a koji mogu otkriti lokaciju, može nam se obratiti na adresi, broju telefona ili e-mail adresi mcd@hr.mcd.com. Postoji i mogućnost da smo prema zakonu dužni zadržati određene podatke. Podatke o posjetiteljima možemo, na način sukladan zakonu, prikupljati i od drugih društava ili organizacija. Također možemo prikupljati podatke koji su javno dostupni. Osobni podaci ispitanika prikupljaju se primjerice korištenjem kontakt obrasca na stranicama www.mcdonalds.hr te neposrednom predajom osobnih podataka prilikom predaje prigovora na proizvod/uslugu, rezervacije ugostiteljske usluge i slično. Osobni podaci mogu se prikupljati i prilikom otvaranja korisničkog računa, pretplate na newsletter, objavljivanjem (uploadanjem) sadržaja ili tekstova na stranici, sudjelovanjem na raznim natjecanjima i slično. Prilikom posjeta internet stranici www.mcdonalds.hr ili neposredno ispitanici mogu obavijestiti McDonald’s o svojim iskustvima vezanim uz konzumaciju McDonald’s proizvoda i usluga, dati prijedloge ili pohvale, prigovoriti proizvodu/usluzi, rezervirati ugostiteljske usluge ili stupiti u kontakt s voditeljem zbirke iz drugog razloga. Navedeno posjetitelji stranice čine slanjem kontakt obrasca dostupnog na stranici www.mcdonalds.hr i pritom McDonald’su dostavljaju podatke o svom imenu, prezimenu i e-mail adresi, a drugi ispitanici neposrednom predajom pismena (neovisno o tome koriste li u tu svrhu pripremljene obrasce ili ne) McDonald’su dostavljaju podatke o svom imenu, prezimenu i adresi. Pored navedenog McDonald’s može ispitanike zahtijevati i druge osobne podatke, ovisno o okolnostima pojedinog slučaja (telefonski broj, datum rođenja i slika). Svrha prikupljanja navedenih podataka sastoji se u omogućavanju neposrednog kontakta ispitanika i McDonald’sa, dobivanju informacija o stanju na tržištu, posebice o vlastitoj ponudi, primanju prigovora ili pohvala potrošača, omogućavanju neposrednog informiranja ispitanika i povratnom kontaktiranju ispitanika o navedenim okolnostima, unaprjeđenju rada stranice, analizi i unaprjeđenju oglašivačkih i promocijskih aktivnosti. Dostavljene informacije ispitanika (njihove opaske) mogu se koristiti u marketinške svrhe. Prikupljeni podaci mogu se koristiti i u marketinške svrhe, s čime se ispitanici unaprijed upoznaju. Ispitanici su ovlašteni odbiti da se njihovi podaci koriste u marketinške svrhe, o čemu će biti obaviješteni u svakoj marketinškoj poruci koju prime, u kojem slučaju kontakt sa McDonald’som neće biti moguć. Ispitanike McDonald’s, uz uvjet da su ispitanici s time suglasni, može obavještavati i o proizvodima i uslugama poslovnih partnera. Suglasnost za korištenje podataka u marketinške svrhe odnosno radi primanja obavijesti o proizvodima i uslugama partnera moguće je povući kontaktiranjem McDonald’sa na e-mail adresi mcd@hr.mcd.com. Ako posjetitelj odustane od primanja naših marketinških komunikacija, McDonald’s će mu i dalje moći poslati poruke u vezi transakcija, korisničkih računa, kao i o bilo kakvim natjecanjima, nagradnim igrama ili izvlačenjima i dr. Odustajanje od jednog oblika komunikacije ne znači odustanak od ostalih oblika. Na primjer, u slučaju odustanka od primitka marketinških e-mail poruka posjetitelj će i dalje primati tekstualne poruke s marketinškim sadržajem, ako je ranije na njih pristao. U slučaju primanja poruka od davatelja franšize McDonald’sa odnosno drugih članica grupacije, posjetitelj će postupak odustajanja morati provesti izravno s njima. Pored navedenog, McDonald’s može dostavljene osobne podatke koristiti radi ispunjenja i poštivanja međusobnih ugovora (uključujući ovih uvjeta korištenja i drugih uvjeta korištenja osobnih podataka odnosno resursa McDonald’sa), poštivanja pozitivnih propisa, u druge zakonom utvrđene svrhe i suradnju s nadležnim ovlaštenim tijelima. McDonald’s je ovlašten prikupljati i informacije koje ne identificiraju specifičnog posjetitelja stranice, uključujući Uniform Resource Locator (URL) internetske stranice koju je posjetitelj posjetio prije otvaranja Internetske stranice McDonalds’a, URL internetske stranice koju je posjetitelj posjetio nakon napuštanja stranice, vrstu pretraživača kojeg koristi te Internet Protocol (IP) adresu. Ovlašteni pružatelji usluga i oglašivači, mogu automatski prikupljati ove informacije prilikom posjete ove Internetske stranice, putem „kolačića“ i drugih alata. Ovako prikupljeni podaci koriste se isključivo za rješavanje problema, administriranje Internetske stranice, analizu trendova, skupljanje demografskih podataka, analizu sukladnosti s pozitivnim propisima i suradnju sa službama za provođenje zakona. McDonald’s i njegovi dobavljači mogu na web stranici odnosno putem dostupnih aplikacija koristiti tzv. “kolačiće“, web-pratilice i druge slične tehnologije u svrhu prikupljanja podataka i isporuke promo sadržaja te, ako se nude, traženih proizvoda i usluga. “Kolačići“ (cookies) i drugi alati „Cookies“ su male tekstualne datoteka koje se postavljaju na korisnikov internet preglednik ili na uređaj u cilju bilježenja i/ili prikupljanja podataka o korisniku. Web-pratilica (web-beacon) je mali objekt ili slika koja je ugrađena u internet stranicu, aplikaciju ili e-mail i koristi se za praćenje aktivnosti. Ponekad se nazivaju i „pixel“ ili „tag“. Posjetitelji trebaju imati na umu sljedeće: - Prilikom korištenja naših online usluga može im biti proslijeđen “kolačić”. - Neke od funkcionalnosti koje se nude moguće je koristiti samo uz pomoć “kolačića“ i sličnih alata. - On-line usluge i aplikacije koriste privremene „kolačiće“ i druge alate („session cookies“ – traju samo za vrijeme posjete stranici) i trajne („persistent cookies“ – traju određeno vrijeme). - Online usluge, kao i druga područja povezana s poslovanjem mogu imati web- pratilice (web-beacons). “Kolačiće“, web-pratilice i druge slične alate koriste se za prikupljanje podataka u svrhe opisane u ovoj Izjavi. Prikupljeni podaci mogu se kombinirati s podacima koje smo o vama prikupili na druge načine opisane u ovoj Izjavi o privatnosti. Spomenute tehnologije mogu se koristiti u sljedeće svrhe: - kako bi jednoznačno identificirali posjetitelja i njegov uređaj; - kako bi omogućili pristup i korištenje naših online usluga koje, bez ovih tehnologija, možda ne bi ispravno funkcionirale; - za unaprjeđenje naših proizvoda i usluga; - za praćenje učinkovitosti naših online usluga (npr. posjećenost, greške, vrijeme odziva stranica, popularnost pojedinih sadržaja, itd.); - kako bi posjetitelja zapamtili prilikom posjeta našim online uslugama, radi ugodnijeg korisničkog iskustva; - kako bi omogućili prilagodbu naših usluga željama i interesima posjetitelja; - za marketinške aktivnosti putem ciljanog oglašavanja; i - u druge svrhe opisane u ovoj Izjavi. Na primjer, McDonald’s može koristiti određene alate kako bi utvrdio je li posjetitelj otvorio e-mail poruku ili kliknuo na poveznicu sadržanu u e-mail poruci; ili kako koristi naše stranice i sadržaj naših mobilnih aplikacija; ili je li otvorio online reklamu za McDonald’s. McDonald’s i treće strane navedene u ovoj Izjavi (npr. mreže putem kojih se oglašavamo) mogu koristiti ove tehnologije za prikupljanje podataka o online aktivnostima, kroz određeno vrijeme i preko internet stranica i uređaja trećih strana, kao i tijekom korištenja McDonald’s online sadržaja, u cilju prilagodbe sadržaja interesima posjetitelja. Posjetitelji se upućuju da koriste postavke na web pregledniku ako ne žele primati “kolačiće“ ili ako žele podesiti preglednik da ih obavijesti kad prime “kolačić”. Koristeći dio „Pomoć“ na pregledniku posjetitelj se može upoznati s načinima promjene postavki u odnosu na “kolačiće“. Ako izabere opciju kojom blokirate sve “kolačiće“, može se dogoditi da neće moći koristiti sve ili neke značajke web stranica. Prikupljeni podaci čuvaju se za vrijeme potrebno za ispunjavanje svrha navedenih u ovoj Izjavi te za provedbu politika vođenja evidencije (osim kada je zakonom određeno dulje vrijeme). Svaki ispitanik koji je na stranici ostavio ili neposredno dostavio svoje osobne podatke, ima pravo istima pristupiti i ispravljati ih ili dopunjavati na način propisan Zakonom o zaštiti osobnih podataka, te se u tu svrhu voditelju zbirke može obratiti na gore navedenu adresu ili putem e-maila na mcd@hr.mcd.com. U svrhu dopune osobnih podataka ispitanik je dužan navesti ime i prezime, adresu i e-mail adresu, te koje informacije želi nadopuniti. Ispitanik također može svakodobno zatražiti brisanje ili uklanjanje informacija o svom korisničkom računu. Podaci se prikupljaju na dobrovoljnoj osnovi, a odbijanje davanja podataka neće rezultirati nikakovim štetnim posljedicama. U slučaju odbijanja davanja podataka, kada se radi o podacima čije prikupljanje je po ocjeni McDonalds’a nužno za određenu aktivnost kontakt sa McDonald’som neće biti moguć. McDonald’s prikupljene osobne podatke ne dostavlja niti čini dostupnim drugim primateljima osobnih podataka, izuzev dobavljačima koji za McDonald’s obavljaju određene usluge, primjerice partnerskim marketinškim agencijama u slučajevima korištenja u marketinške svrhe (primjerice radi dostavljanja marketinških obavijesti na e-mail adresu, newslettera i sličnih slučajeva) odnosno u slučajevima kada vrši dostavu naručenih proizvoda ili primjerice obrađuje plaćanja kreditnim karticama. Dobavljači nisu ovlašteni primljene podatke koristiti u bilo koju drugu svrhu izuzev za pružanje usluga McDonald’su. Za zaštitu osobnih podataka od slučajnog ili nezakonitog uništenja, gubitka ili izmjena te od neovlaštenog otkrivanja ili pristupa McDonald’s poduzima tehničke i organizacijske mjere sigurnosti. Ispitanik je upoznat s činjenicom da niti jedan prijenos podataka preko Interneta ili bilo koje bežične mreže ne može biti 100% siguran. McDonald’s ne može jamčiti 100% zaštitu bilo koje informacije prenesene na ili s njegove stranice te nije odgovoran za radnje bilo koje treće strane koja takve informacije odašilje ili primi. McDonald’s može pohranjivati na računalu ispitanika „kolačiće“ koji sadrže informacije o ispitaniku i koji se koriste radi uštede vremena ispitanika za vrijeme korištenja Internetskih stranica McDonald’s, radi praćenja i usmjeravanja ispitanikovih interesa s ciljem pružanja usluga prilagođenih svakom ispitaniku. „Kolačići“ također prikupljaju neosobne informacije. Za prikazivanje oglasa na svojoj Internetskoj stranici McDonald’s može koristiti treće agencije za oglašavanje. Kao dio njihove usluge treće agencije mogu staviti odvojene „kolačiće“ na računalo ispitanika, a nad kojima McDonald’s nema pristup ili kontrolu. Ispitanik može urediti postavke pretraživača kako bi odbio „kolačiće“, u kojem slučaju se može dogoditi da neki dijelovi McDonald’s Internetskih stranica možda neće pravilno raditi. McDonald’s može koristiti i druge standardne tehnologije za praćenje uporabe Internetskih stranica i promocija, te može dozvoliti Trećim pružateljima usluga korištenje ove metode u ime McDonald’sa. Ovi uvjeti korištenja odnose se samo na uporabu i objavljivanje informacija po McDonald’s. Druge Internetske stranice kojima se može pristupiti putem McDonald’s Internetske stranice imaju svoje izjave o povjerljivosti i prikupljanju podataka te načinima njihovog korištenja i objavljivanja na njima. McDonald’s za to ne snosi odgovornost. Maloljetne osobe mogu sudjelovati u promotivnim aktivnostima jedino i isključivo uz suglasnost roditelja ili skrbnika, ovisno o tome što je primjenjivo. McDonald’s neće svjesno prikupljati ili zadržavati informacije – osobne podatke maloljetnika bez inzistiranja na tome da pridobiju suglasnost roditelja odnosno skrbnika. Ako imate bilo kakvih pitanja vezano uz zaštitu privatnosti djece, molimo Vas da nam se obratite na mcd@hr.mcd.com. McDonald’s isključuje bilo koju i svu štetu prema korisnicima stranice odnosno prema svim osobama koje su mu dostavile osobne podatke, u najvišoj mjeri dopuštenoj zakonom. Ovi uvjeti korištenja osobnih podataka mogu se mijenjati odlukom McDonald’sa. Izmjene i dopune uvjeta korištenja objavit će se na isti način kao što su objavljeni ovi uvjeti (objavom izmjena ili dopuna ili nove verzije uvjeta korištenja), objavom na stranici www.mcdonalds.com, čime će stupiti na snagu. Korištenjem internet stranice nakon objave ovih uvjeta korištenja ili njihovih izmjena i dopuna korisnici stranice izražavaju svoj pristanak na navedene dokumente. Ovi uvjeti korištenja na snazi su od 17.05.2017.