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No signs of crisis at LIQUI MOLY Sales in April are 60 percent above last year's figures at the German oil and additive specialist LIQUI MOLY’s strong sales growth continued into the month of April. At EUR 60 million, sales were 60 percent above the same month last year, which was admittedly already characterized by a declining demand caused by the pandemic. Compared to April 2019, the increase is still 26 percent. "We have started this year with great momentum and we will continue to maintain this momentum," says Managing Director Ernst Prost. March was the most successful month in the company’s history with sales of EUR 65 million. "We were not able to beat this record in April, but it is still an impressive achievement for the entire team," says Ernst Prost. Traditionally, growth has been stronger internationally than in Germany, where LIQUI MOLY already has a significant market share and further growth is therefore difficult. Looking back on the first four months of this year, LIQUI MOLY mainly recorded growth in those strategic regions where the company is represented with its own subsidiaries: In Italy, Australia and South Africa, sales doubled compared to the same period in the previous year, and in the USA and Canada, the largest sales market after Germany, sales even increased by more than 40 percent. This growth is the result of the countercyclical investment strategy of the last twelve months. "In addition, some of our competitors still seem to be in hibernation," explains Ernst Prost. But this success also has its downside: "We have to make every effort to get our hands on enough raw materials. And we are also desperately looking for containers to ship our oils and additives to our customers," says Ernst Prost. "This is a daily battle, but we can manage it." LIQUI MOLY is of course feeling the effect of pandemic-related restrictions in many countries. But thanks to its international diversification, the company can offset the struggling business in one country with stronger business operations in other countries. "Overall, however, we see the global economy increasingly gaining momentum," says Ernst Prost. "We hope that we will be able to gradually return to normal again during the year.“
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Stručnjak za ulje i aditive, sa stalnim rastom, probija pandemiju i rješava probleme s opskrbom. To bi moglo biti prokletstvo uspjeha: dok je rast njemačkog stručnjaka za ulje i aditive LIQUI MOLY nekoć ovisio o potražnji, sada je o opskrbi sirovinama. U prvih devet mjeseci ove godine promet je porastao 26 posto na 554 milijuna eura: nikada nije bio tako visok. “A moglo bi biti i više da smo samo dobili dovoljno sastojaka za proizvodnju naših ulja i aditiva”, rekao je direktor Ernst Prost. “Ne radi se samo o tome da su naše otkupne cijene naglo porasle”, kaže Ernst Prost. “Neke sirovine s vremena na vrijeme uopće nisu dostupne, čak i ako smo za njih bili spremni odbiti veliki novac. Na istoj smo razini kao u automobilskoj industriji koja je zbog nedostatka morala prekinuti svoju proizvodnju poluvodiča. “Unatoč poteškoćama, LIQUI MOLY zabilježio je ogroman porast prometa. Ernst Prost: “Prije tri godine nismo imali toliko prometa u dvanaest mjeseci kao u devet ove godine.” Od veljače je tvrtka postavila novi rekord za svaki mjesec. Taj je rast značajno veći na međunarodnom nego na njemačkom tržištu, gdje je LIQUI MOLY već čvrsto usidren. U inozemstvu, međutim, rast je osobito visok u onim zemljama u kojima LIQUI MOLY ne prodaje svoj široki asortiman kemikalija za automobile, kao i obično, preko neovisnih uvoznika, već putem vlastitih podružnica: Na najvažnijem američkom izvoznom tržištu, promet je povećan u prvom razdoblju. devet mjeseci za gotovo 50 posto, u Italiji čak za 130 posto.Istodobno, prinosi su se za to vrijeme povećali za 75 posto. Ova brojka uglavnom odražava ulaganja u marketing, s kojima se tvrtka borila protiv posljedica pandemije prije godinu dana. Tada je to bio štetan povratak, ali danas se isplatio.U skladu s tim, Ernst Prost također je optimističan u pogledu posljednjeg tromjesečja: “Ako nastavimo ovim tempom, nećemo samo postići novi rekord u prometu, već ćemo zabilježiti i najveći rast prometa posljednjih godina – unatoč pandemiji i nedostatku materijala .