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- Motorbike LIQUI MOLY becomes title sponsor of the MotoGP race in Germany LIQUI MOLY has been represented in the MotoGP Motorcycle World Championship for eight years. It is now further expanding its commitment. The oil manufacturer will be title sponsor of the race in its home country, which is to be called the "LIQUI MOLY Motorcycle Grand Prix of Germany". "This increases our brand visibility all over the world," says Ernst Prost, Managing Director of LIQUI MOLY. Last year, LIQUI MOLY ventured this step for the first time and became title sponsor of the race in Teruel, Spain. "The response and success at the time was so great that we decided to continue to be title sponsor of a race in the coming years," smiles Ernst Prost. "This is of course perfect in our home market of Germany." Up until 2023, the MotoGP races at the Sachsenring circuit will be named after LIQUI MOLY. "LIQUI MOLY has a good reputation in the paddock," explains Pau Serracanta, Managing Director of MotoGP marketer Dorna Sports. "I am delighted that the company is again strengthening its commitment to MotoGP." In 2013, LIQUI MOLY drew attention to itself for the first time as a sponsor of a team in Moto2. This was followed up by extensive advertising along the racetracks and a very special contract: LIQUI MOLY has been the exclusive oil supplier to all teams of the Moto2 and Moto3 racing series for five years now. "This is only possible if you offer absolute top quality," Ernst Prost points out. "We provide racing drivers with this top quality, just like any other motorcyclist or car driver." The title sponsorship of the German race is in addition to the other commitments in MotoGP. "MotoGP is a unique platform for coming into contact with motorsport enthusiasts around the world," says Ernst Prost. "I am already looking forward to 20 June, when we will say for the very first time: Welcome to the LIQUI MOLY Motorcycle Grand Prix of Germany!" - Telephone: - Fax: - Email: - peter.szarafinski@liqui-moly.de
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LIQUI MOLY i dalje brzo raste: Specijalist za ulje i aditive povećao je promet u martu na 65 milijuna eura, što je porast od 19 posto u odnosu na isti mjesec prethodne godine. “Sad žanjemo ono što smo posijali prošle godine”, kaže direktor Ernst Prost. Prije godinu dana, kada su širenje pandemije Covid-19 i nesigurnost zahvatili gospodarstvo, LIQUI MOLY odlučio je stvarno dodati gas. Tvrtka je brzo udvostručila marketinške troškove kako bi se suprotstavila padu potražnje. “Na taj smo način donekle stvorili vlastitu ekonomiju”, rezimira Ernst Prost. Ovo je bilo utoliko uspješnije što su mnogi konkurenti istodobno rezali troškove i smanjili uslugu. “Omogućio nam je manevriranje u vrlo dobru polaznu poziciju za globalno gospodarstvo, koje se sada ponovno podiže”, kaže Ernst Prost. S 168 milijuna eura, prodaja za prva tri mjeseca na istoj je razini kao i prethodne godine. To je zato što je prvo tromjesečje 2020. godine bilo posebno snažno, prije nego što je pandemija utjecala i na prodaju tvrtke LIQUI MOLY. Dobit od 2,8 milijuna eura također je jednako visoka kao u istom tromjesečju prošle godine. “S našim solidnim startom u prvom tromjesečju imamo vjetar u leđa i priliku da napravimo najuspješniju godinu 2021. LIQUI MOLY-a, bez obzira na poteškoće koje nam pandemija još uvijek može ponuditi”, uvjeren je Ernst Prost. “Uspjeh nije samo u tome da donosite više prihoda, to također znači i stvaranje sigurnijih radnih mjesta. Tijekom pandemije zaposlili smo više od 100 ljudi, zajedno s garancijom za posao!