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- Company First global LIQUI MOLY advertising campaign September 2018 – For the first time in its history, the German oil and additive specialist LIQUI MOLY is launching a global advertising campaign. A billion contacts are reached on the internet and on Facebook. "We are telling people that LIQUI MOLY is the oil brand that the car drivers in Germany have chosen as the best," says CEO Ernst Prost. "This allows us to boost demand for our dealers around the world." The adverts are played out via the Google network, Facebook and Instagram. They are available in 50 languages and will be visible in 128 countries. Associated with it is a competition, in which trips to Malaysia, the USA and Germany, each including a visit to the MotoGP Motorcycle World Championship, are available as prizes. "With it we are going to greatly increase our brand recognition – particularly in countries in which LIQUI MOLY is not yet very well known," says Ernst Prost. It is the first time that the oil and additive specialist is launching a global campaign. One billion contacts means the biggest audience that LIQUI MOLY has ever reached. The campaign will be centrally run and paid for from Germany. "Our business partners in the individual countries are welcome to click on the campaign," says Ernst Prost. The core message is that LIQUI MOLY has once again been voted the best oil brand by readers of numerous German car magazines. "The campaign is also an invitation to get to know LIQUI MOLY better," says Ernst Prost. "We stand for quality made in Germany. We exclusively produce our oils and additives in Germany." The start of the campaign is in October. - Telephone: - Fax: - Email: - peter.szarafinski@liqui-moly.de
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LIQUI MOLY i dalje brzo raste: Specijalist za ulje i aditive povećao je promet u martu na 65 milijuna eura, što je porast od 19 posto u odnosu na isti mjesec prethodne godine. “Sad žanjemo ono što smo posijali prošle godine”, kaže direktor Ernst Prost. Prije godinu dana, kada su širenje pandemije Covid-19 i nesigurnost zahvatili gospodarstvo, LIQUI MOLY odlučio je stvarno dodati gas. Tvrtka je brzo udvostručila marketinške troškove kako bi se suprotstavila padu potražnje. “Na taj smo način donekle stvorili vlastitu ekonomiju”, rezimira Ernst Prost. Ovo je bilo utoliko uspješnije što su mnogi konkurenti istodobno rezali troškove i smanjili uslugu. “Omogućio nam je manevriranje u vrlo dobru polaznu poziciju za globalno gospodarstvo, koje se sada ponovno podiže”, kaže Ernst Prost. S 168 milijuna eura, prodaja za prva tri mjeseca na istoj je razini kao i prethodne godine. To je zato što je prvo tromjesečje 2020. godine bilo posebno snažno, prije nego što je pandemija utjecala i na prodaju tvrtke LIQUI MOLY. Dobit od 2,8 milijuna eura također je jednako visoka kao u istom tromjesečju prošle godine. “S našim solidnim startom u prvom tromjesečju imamo vjetar u leđa i priliku da napravimo najuspješniju godinu 2021. LIQUI MOLY-a, bez obzira na poteškoće koje nam pandemija još uvijek može ponuditi”, uvjeren je Ernst Prost. “Uspjeh nije samo u tome da donosite više prihoda, to također znači i stvaranje sigurnijih radnih mjesta. Tijekom pandemije zaposlili smo više od 100 ljudi, zajedno s garancijom za posao!