http___matosevic.com_matosevic-pimpinellin_1.xml
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Friday June 17th, 2016 * Zoran The world-famous winemaker Ivica Matosevic and well-known Split caterer and joker Zeljan Radman decided to create a “house wine” of the restaurant “Pimpinella”. Label design basically communicates the fact that drinking wine in limited quantities is medicine, and is designed in the form of typical medicinal instructions, with minimalist aesthetics. Text was designed to humorously reinterpret all relevant remarks of such instructions, not only because the restaurant is known for its specific humor, but also to raise the mood, appetite and thus better digestion. Label affixed to the bottle rotated 90 degrees enables easier reading of long lines of text, makes the bottle more elegant and artistic throughout it’s range, where the aesthetics of the text in the direction of falling drops of wine contributes relaxation, creating a whole, unique aesthetic, despite the apparent association to medicine instructions. Inversion of black and white signifies the red (black) or white wine. Name of the wine “Pimpinellin” (with the extension “in” as association to typical two-letter extensions in drug nomenclature) is devised for the “house wine” within the series of “Matosevic” brand of wines.
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Svjetski poznati vinar Ivica Matošević te poznati splitski ugostitelj i zafrkant Željan Radman, odlučili su stvoriti “kućno vino” restorana “Pimpinella”. Dizajn etikete u obliku tipičnog uputstva za lijek komunicira činjenicu da je u ograničenim količinama vino lijek. Tekst duhovito reinterpretira sve relevantne napomene takvih uputstava zato što je restoran poznat po svom specifičnom humoru, ali i s ciljem podizanja raspoloženja, a time apetita i bolje probave. Etiketa zalijepljena na bocu zaokrenuta za 90 stupnjeva omogučava lakše čitanje dužih redova, čini bocu elegantnijom, likovnom po opsegu, gdje estetikom pada teksta u smjeru kapljica vina pridonosi opuštenosti, stvarajući, unatoč asocijaciji na uputstva za lijek, jedinstvenu estetiku. Naziv vina “Pimpinellin” (nastavak “in” kao asocijacija na tipična nazivlja lijekova) osmišljeno je ime unutar serije vinskog brenda “Matošević”.