http___makefruitfair.org_hr_solutions_fair-trade__1.xml
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Fair Trade is a method of trading which aims to provide direct and effective support for marginalised producers from developing countries in Africa, Asia and Latin America. For over 50 years now, Fair Trade has been an efficient way of improving working and living conditions for small-scale farmers and craftspeople throughout the developing world. Bananas have been alternatively traded since the 1980s by Fair-Trade-organisations such as BanaFair, gebana and Oxfam Wereldwinkels, that are today associated with the World Fair Trade Organisation (WFTO). The first – bananas labelled by Fairtrade International were sold in 1996. Bananas now symbolise the successes (and challenges) of Fairtrade International certification scheme and are one of the top-selling fairly traded products, with market shares ranging from 10 to 50% in several European countries. The minimum prices paid for Fairtrade certified bananas have saved thousands of small farmers from being squeezed out of the market. The Fairtrade premium has also led to tangible benefits for these farming communities. Most fairly traded bananas, pineapples or other tropical fruits carry the Fairtrade Mark used by Fairtrade International (FI). Fairtrade International runs a product certification scheme that has experienced enormous popularity in the past 15 years but has also been the subject of some criticism – see Certification. There are also a number of established Fair Trade organisations conforming to the rules of Fairtrade International, or even going further, that do not use the Fairtrade Mark on their products, but for example the WFTO guarantee label.
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Pravedna trgovina (Fair trade) je način trgovine kojim se želi izravno pomoći marginaliziranim radnicima u afričkim, azijskim i južnoameričkim zemljama u razvoju. Već više od 50 godina, Fair trade na efikasan način poboljšava radne i životne uvjete za male poljoprivrednike i obrtnike u zemljama u razvoju. Alternativna trgovina bananama postoji još od ’80-ih. Prve banane s oznakom Fairtradea prodavale su se 1996. One su sad simbol uspjeha, ali i izazova s kojima se susreće Fairtrade certifikacija. Banane su jedan od najprodavanijih proizvoda kojima se pravedno trguje i u raznim europskim zemljama zauzimaju od 10 do 50 posto tržišta. Utvrđena minimalna otkupna cijena Fairtrade banana spasila je tisuće malih poljoprivrednika koji bi inače nestali s tržišta. Također, plaćanje poštene cijene donijelo je vidljivu korist poljoprivrednim zajednicama. Većina banana, ananasa i drugog tropskog voća kojim se pravedno trguje označeno je oznakom Fairtradea kojom se koristi Fairtrade International (FLO). Fairtrade je sustav označavanja proizvoda koji je u posljednjih 15 godina postao iznimno popularan, ali je bio i predmet kritike (vidi: Certifikacija). Postoje i mnoge druge zvanične organizacije koje se bave pravednom trgovinom i prihvaćaju pravila Fairtradea, ili još stroža pravila, ali svoje proizvode ne označavaju oznakom Fairtradea.