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Source: LIQUI MOLY announcement ULM, Germany — LIQUI MOLY has recorded larger growth in its export business than in Germany for years. Measured by sales volume however, the domestic market is still the largest. The popularity of the company’s products and the brand is also enormous in Germany. And it continues to grow. Its popularity is underlined by the readers’ votes in nine of the biggest car magazines in Germany: LIQUI MOLY has been named the most popular oil brand a total of ten times. Auto Zeitung, Auto Bild, auto motor und sport, Motor Klassik, Auto / Straßenverkehr, Motorrad, PS, sport auto, Motorsport aktuell – these names read like a list of car magazines that adorn the shelves of kiosks in Germany. And every year, they invite their readers to choose their most popular vehicle manufacturers and accessory brands. Related post: March was the Best Month in LIQUI MOLY’s History Some readers have been advocating LIQUI MOLYas their most popular motor oil for more than a decade. “This is brand loyalty through and through. That’s what we have been working for every single day for decades,” said LIQUI MOLY CEO Ernst Prost. “We are delighted with every title we win and every record we set.” In March, the company recorded the strongest sales month in the company’s history, amounting to €65 million. For Ernst Prost and his team, these awards and top marks confirm that they are doing the right thing really well. “The awards are mounting up year on year. But we will not rest on our laurels. We like to push it one step further every time.” The company also gave a polished finish, taking second place in the votes for the most popular vehicle care products. “As a full-range supplier of automotive chemicals, we are ahead of other competitor providers who are completely specialized in care products,” emphasized Prost. About LIQUI MOLY With approximately 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils, brake fluid and additives, greases and pastes, sprays and car care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces exclusively in Germany. The company sells its products in more than 150 countries and generated € 611 million in sales in 2020.
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Čitatelji najvećih njemačkih magazina za automobile proizvođač maziva proglasio je najpopularnijom markom ulja LIQUI MOLY bilježi veći rast u svom izvoznom poslovanju nego godinama u Njemačkoj. Međutim, mjereno opsegom prodaje, domaće je tržište i dalje najveće. Popularnost proizvoda i marke tvrtke također je ogromna u Njemačkoj. I nastavlja rasti. Njegova popularnost potcrtana je glasovima čitatelja u devet najvećih automobilskih magazina u Njemačkoj: LIQUI MOLY ukupno je deset puta proglašen najpopularnijom markom ulja. Auto Zeitung, Auto Bild, auto motor und sport, Motor Klassik, Auto / Straßenverkehr, Motorrad, PS, sport auto, Motorsport aktuell – ta se imena čitaju poput popisa automobilskih magazina koji krase police kioska u Njemačkoj. I svake godine pozivaju svoje čitatelje da odaberu svoje najpopularnije proizvođače vozila i marke dodatne opreme. Neki čitatelji već više od deset godina zagovaraju LIQUI MOLY kao svoje najpopularnije motorno ulje. “Ovo je vjernost marki kroz i kroz. To je ono što već desetljećima radimo svaki dan”, kaže izvršni direktor LIQUI MOLY Ernst Prost. “Oduševljeni smo svakim osvojenim naslovom i svakim postavljenim rekordom.” U ožujku je tvrtka zabilježila najjači prodajni mjesec u povijesti tvrtke, iznosivši 65 milijuna eura. Za Ernsta Prosta i njegov tim ove nagrade i najbolje ocjene potvrđuju da zaista dobro rade pravu stvar. “Nagrade se povećavaju iz godine u godinu. Ali nećemo počivati na lovorikama. Volimo svaki put pomaknuti korak dalje. LIQUI MOLY također je dao polirani završetak, zauzevši drugo mjesto u glasovima za najpopularnije proizvode za njegu vozila. “Kao dobavljač automobilskih kemikalija s punim asortimanom, ispred smo ostalih konkurentskih pružatelja usluga koji su u potpunosti specijalizirani za proizvode za njegu”, naglašava Ernst Prost. Ove će godine tvrtka istaknuti liniju proizvoda za njegu kao svoj treći stup pored ulja i aditiva u ovogodišnjoj marketinškoj kampanji.