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Handsome increase for LIQUI MOLY Oil and additive specialist closes 2016 with a sales record February 2017 – LIQUI MOLY continues to grow. The German oil and additive manufacturer increased its sales by 11 per cent to EUR 489 million in 2016, setting a new record as in the years before. “As an SME, we’ve not only stood up to competition from the big multinationals, we’ve actually taken market shares away from them,” says Ernst Prost, managing partner of LIQUI MOLY. In 2016 LIQUI MOLY produced almost 80,000 tons of lubricants and filled more than 14 million cans. The number of employees increased by 60 to a total of 791. "They’re the key to our success," says Ernst Prost. “You can only do what we’ve done with people who are motivated to move the company forward on a day-to-day basis.” The low illness figures and traditionally minimal rate of fluctuation are indicators of just how much staff identify with their employer – as well as the fact that many children of LIQUI MOLY staff go onto work for the company, too. Ernst Prost: “We’re more than just a family business. We’re the LIQUI MOLY family.” A key factor in 2016 was the heavily fluctuating oil price, which doubled from January to December. “This doesn't make our business any easier,” says Ernst Prost. “That’s why our strategy is to pursue sustainable, qualitative growth rather than go for a short-term flash-in-the-pan in terms of sales figures.” Sales in Germany increased by 7 percent last year. This was more than expected: in its home market, LIQUI MOLY has a large and long-established share of the market that is difficult to expand. The export situation was better, with sales increasing by 15 percent. This was mainly due to leaps in sales in key markets such as the USA (40 percent growth) and China (70 percent growth). And LIQUI MOLY brought off a turnaround in its biggest export market – Russia: sales there collapsed in 2015 due to the Crimea crisis, the weak ruble and economic decline. In 2016 figures recovered – in spite of the country’s ongoing economic problems. LIQUI MOLY now generates two thirds of its revenue abroad – and the trend is upward, thanks to 51 employees in the export department. Ernst Prost: “Our Export Area Managers spend half their working hours on site with our customers, supporting them in implementing concepts and strategies. And our back office ensures that hundreds of containers are sent out all around the world every month.” LIQUI MOLY also does very well in rather exotic countries such as Iraq, Algeria and Turkmenistan. While competitors tend not to invest much energy in these markets, LIQUI MOLY makes the most of the potential there. An extensive program of investment in the oil factory will be completed next year, but plans are already in place for the next multi-million purchases: LIQUI MOLY is working on introducing a new company software, and it is also planning to modernize and automate its production facilities. “Automation is necessary to be able to cope with the increasing demand and relieve our staff of physically very strenuous work,” says Ernst Prost. “And it won’t involve cutting a single job: as far as we’re concerned, people always come before machines.” So all the indications are that growth will continue. 14 new staff have been hired since the start of the year, and sales in January were 16 percent up on the same month last year. Ernst Prost is optimistic: “We’ll crack the half-billion mark in 2017.” About LIQUI MOLY With around 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils and additives, greases and pastes, sprays and car care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces exclusively in Germany. There it is the undisputed market leader for additives and is repeatedly voted the best oil brand. The company led by Ernst Prost sells its products in more than 120 countries and generated 489m euros in sales in 2016.
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LIQUI MOLY i dalje brzo raste: Specijalist za ulje i aditive povećao je promet u martu na 65 milijuna eura, što je porast od 19 posto u odnosu na isti mjesec prethodne godine. “Sad žanjemo ono što smo posijali prošle godine”, kaže direktor Ernst Prost. Prije godinu dana, kada su širenje pandemije Covid-19 i nesigurnost zahvatili gospodarstvo, LIQUI MOLY odlučio je stvarno dodati gas. Tvrtka je brzo udvostručila marketinške troškove kako bi se suprotstavila padu potražnje. “Na taj smo način donekle stvorili vlastitu ekonomiju”, rezimira Ernst Prost. Ovo je bilo utoliko uspješnije što su mnogi konkurenti istodobno rezali troškove i smanjili uslugu. “Omogućio nam je manevriranje u vrlo dobru polaznu poziciju za globalno gospodarstvo, koje se sada ponovno podiže”, kaže Ernst Prost. S 168 milijuna eura, prodaja za prva tri mjeseca na istoj je razini kao i prethodne godine. To je zato što je prvo tromjesečje 2020. godine bilo posebno snažno, prije nego što je pandemija utjecala i na prodaju tvrtke LIQUI MOLY. Dobit od 2,8 milijuna eura također je jednako visoka kao u istom tromjesečju prošle godine. “S našim solidnim startom u prvom tromjesečju imamo vjetar u leđa i priliku da napravimo najuspješniju godinu 2021. LIQUI MOLY-a, bez obzira na poteškoće koje nam pandemija još uvijek može ponuditi”, uvjeren je Ernst Prost. “Uspjeh nije samo u tome da donosite više prihoda, to također znači i stvaranje sigurnijih radnih mjesta. Tijekom pandemije zaposlili smo više od 100 ljudi, zajedno s garancijom za posao!