http___logoblink.com_hr_vintage-textile-brand-book__1.xml
1.1 1.2 2.1 2.2 2.3 2.4 2.5 2.6 3.1 4.1 5.1 6.1 7.1 8.1 9.1 10.1 11.1 12.1 13.1 14.1 15.1 16.1 17.1
Published in 1947, the Textile Brand Names Dictionary was devised as a simple resource for those entering the textile business. I’ll copy for you a small paragraph from the Heller’s blog that’s probably representing the essence of the things: This book was possibly the first American primer on how to “select” a successful mark. So, in the spirit of advancing design history it is instructive to read what our ancestors believed were the ideal trademarks. In the words of Mr. Scher “A new trade-mark should be selected with great care.” Well, that makes sense. But here’s the real take-away, which was still novel in its day: “A good trade-mark should consist of some short and expressive term which must be sufficiently striking to linger in the memory of the purchaser. When selecting an appropriate trade-mark, it is most important to take into consideration the character of the potential purchaser as well as the nature of the merchandise itself.” via : selectism.com You can read more in Steven Heller’s blog It is a great post-christmas gift for every brand designer, isn’t it. And you can find it in Amazon for 50 bucks. Incoming search terms: - vintage book - font - trademark textile case study - vintage logo book - english textile trademark - how to select logo - select logo - nike vintage book - vintage american logos - how to select the logo - western union yes logo
1.1 1.2 2.1 2.2 2.3 2.4 2.5 3.1 4.1 5.1 6.1 7.1 8.1 9.1 10.1 11.1 12.1 13.1 14.1 15.1
Nalazi se u 1947, tekstilna Brand imena Rječnik je bila zamišljena kao jednostavan resurs za one koji ulaze u biznisu tekstilom. Ja ću kopirati za vas mali odlomak iz Heller blogu da je vjerojatno predstavlja suštinu stvari: Ova knjiga je vjerojatno bio prvi američki početnica o tome kako "odaberite" uspješan trag. Dakle, u duhu unapređenja projektiranja povijesti poučno je čitati ono što su naši preci vjerovali da su idealni znaci. Prema riječima gospodina Scher "novi zaštitni znak bi trebao biti izabran s velikom pažnjom." Pa, to ima smisla. No, ovdje je pravi uzeti-daleko, što je još uvijek novi u dan: "Dobar zaštitni znak treba se sastojati od neke kratke i izražajan roku koji mora biti dovoljno upečatljiv da se zadržavaju u sjećanju kupca. Pri odabiru odgovarajućeg zaštitni znak, to je vrlo važno uzeti u obzir karakter potencijalnog kupca, kao i prirodu same robe. putem: selectism.com Možete pročitati više Steven Heller blogu To je veliki post-božićni poklon za sve brand dizajner, zar ne. A možete ga pronaći u Amazon za 50 dolara . Dolazni uvjete za pretraživanje: - zaštitni znak tekstilna studija slučaja - vintage logo knjiga - english tekstilna zaštitni znak - kako odabrati logo - Nike Vintage knjiga - odaberite logotip - american vintage logo - Western Union da logo