http___mba.agr.hr_hr_moduli_poslovno-planiranje__1.xml
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Strategic Management - 1st year - 2nd semester - English - Individual engagement of student: solving the problems related to specific topics. Objective of the Module The students will become familiar with strategic decisions to determine the future direction and competitive position of an enterprise in a long run. Content of the Module - hour: The nature of strategic management. Defining strategic management, key terms in strategic management. - hour: Strategy Formulation: The business vision and mission, characteristic of a mission statement. - hour: Strategy Formulation: Components of a mission statement, writing and evaluating mission statements. - hour: Strategy Formulation: The external assessment, social, demographic, environmental sources, political, governmental and legal forces. - hour: Strategy Formulation: Technological and competitive forces, Competitive analysis Porter’s Five-Forces, External Factor Evaluation (EFE) Matrix, The Competitive Profile Matrix (CPM). - hour: Strategy Formulation: The internal assessment, nature of an internal audit, the Resource Based View (RBV), Integrating strategy and culture, management, marketing, finance/accounting, production/operation. - hour: Strategy Formulation: Research and development, MIS, the value chain, The Internal Factor Evaluation (IFE) Matrix. - hour: Strategy Formulation: Strategies in action, Types of strategies, Integration strategy, Intensive strategies, Diversification strategies. - hour: Strategy Formulation: Michael Porter’s Generic strategies, Means for achieving strategies, First Mover Advantages, Strategic management in Nonprofit and Governmental Organizations. - hour: Strategy Formulation: Strategy Analysis and Choice, The input stage, the matching stage, the decision stage. - hour: Strategy Formulation: Cultural aspects of strategy choice, Politics of Strategy Choice, Governance issues. - hour: Strategy Implementation: Implementing strategies, management and operations Issues. The Nature of Strategy Implementation, Annual Objectives, Policies, Resource Allocation. - hour: Strategy Implementation: Implementing strategies, management and operations Issues. Managing Conflict, Matching Structure with Strategy, Restructuring, Reengineering, and E-engineering. - hour: Strategy Implementation: Implementing strategies, management and operations Issues. Linking performance and Pay to Strategies, Managing Resistance to Change, Managing the Natural Environment. - hour: Strategy Implementation: Implementing strategies, management and operations Issues.: Creating a Strategy-Supportive Culture, Production/operation Concerns When Implementing Strategies. - hour: Strategy Implementation: Implementing strategies, Marketing, Finance/accounting, R&D, and MIS Issues: Nature of Strategy implementation Marketing Issues, market segmentation, product positioning. - hour: Strategy Implementation: Implementing strategies, Marketing, Finance/accounting, R&D, and MIS Issues: Finance/Accounting Issues, Acquiring Capital to Implement Strategies, Financial Budget, R&D Issues, Management Information Systems. - hour: Strategy Evaluation: Strategy Review, Evaluation and Control, The process of Evaluating Strategies, Strategy Evaluation Framework. - hour: Strategy Evaluation: The Balanced Scorecard, Published Sources of Strategy-Evaluation Information, - hour: Strategy Evaluation: Characteristics of an Effective-Evaluation System, Contingency Planning, Auditing, Twenty-First Century Challenges in Strategic Management. Examination method and requirements - Oral: Presentation - Written: Prepare a Strategic Management Case Compulsory Literature - Fred R. David, 2005. Strategic Management, Concept and Cases, Tenth Edition, Pearson Prentice Hall Education LTD., ISBN 0-13-127675-1 Recommended Readings - Gerry Johnson-Kevan Scoles. Exploring Corporate Strategija Text and Cases, Prentice Hall International ISBN 0-13-296419-8
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Poslovno planiranje - I. studijska godina - 1. semestar - Engleski jezik - Preduvjet za polaženje ovog modula: Položen ispiti iz modula Strateški menadžment Cilj modula Studenti će steći znanje i vještine za samostalnu izradu poslovnog plana prema potrebama i načelima suvremenog poslovanja. Sadržaj modula - sat: Što je poslovni plan i zašto je potreban? - sat: Zakonski oblici poslovanja - sat: Sadržaj poslovnog plana - sat: Proizvodi i usluge - sat: Glavni elementi marketing plana - sat: Glavni elementi marketing plana - sat: Provedbeni plan, razvoj proizvoda, proizvodnja, održavanje i usluge, vanjski utjecaji - sat: Trenutni status razvoja proizvoda, proizvodnja detaljno - sat: Troškovi proizvodnje i planiranje - sat: Upravljanje i organizacija: upravljačke razine, timovi, organizacijski dijagram, politika i strategija - sat: Struktura i izvori financijskih sredstava - sat: Zahtjevi za kapitalom, izvori kapitala - sat: Financijski plan. Projected income statements - sat: Projected cash flow statement, current balance sheet - sat: Ostale financijske projekcije, analiza točke pokrića, analiza osjetljivosti - sat: Financijski podaci: prodaja, prodaja po tržištu, proizvodni troškovi, otplata zajmova, prihodi od kamata, porez na dohodak - sat: Novčani primici i izdaci, kapitalni izdaci, kratkoročne i dugoročne obveze, financijski pokazatelji uspješnosti - sat: Temeljni pokazatelji likvidnosti, profitabilnosti i zaduženja Način i uvjeti ispitivanja - Usmeno: prezentacija poslovnog plana (30% ocjene) - Pismeno: izrada poslovnog plana u timu (70% ocjene). Poslovni plan mora se temeljiti na poslovnoj aktivnosti ili poduzeću zaposlenja nekog od članova tima. Tim mora uspostaviti i održavati kotakt sa stvarnim poduzetnikom i dokazati da je pri izradi plana surađivao s nositeljem ili poslovnim subjektom na kojem se temelji poslovni plan. Obavezna literatura - Fred R. Strategic Management. Pearson Prentice Hall Education LTD. Preporučena literatura - Siegel-Ford-Borstein. Business Plan Guide, Ernst & Young, John Wiley & Sons Inc.