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LIQUI MOLY has a new strategy for Australia German oil and additive specialist is looking for additional distributors and investing in marketing October 2019 – The German oil and additive specialist is changing its strategy for Australia. The goals: improved product availability and a wider product range. To achieve this, the company is opening its sales to additional distributors. "In this way, we are taking our operations in Australia to the next level", says Ernst Prost, CEO of LIQUI MOLY. In his home market of Germany, car owners have been voting for LIQUI MOLY as the best oil brand for years and the company is the undisputed market leader in additives. The products are manufactured entirely in Germany, ensuring that car owners all over the world receive the same high level of quality. LIQUI MOLY has not only developed oils specially for European brands, but for many Asian models as well. LIQUI MOLY can offer the right oil for practically every car. However, motor oils and additives are not the only products from LIQUI MOLY. The company has an exceptionally wide range of automotive chemicals, which includes service products, such as brake cleaner; car care products, such as polishes; greases and pastes; underbody protection and much more. In total, there are around 4000 products. However, only a fraction of those are currently available in Australia. And even then, they're not available everywhere. "That's why we have decided that, as of now, we will no longer work solely with an exclusive distributor, instead we will open our sales up to more distributors and wholesalers", Ernst Prost explains. In doing so, LIQUI MOLY is setting the course for further growth. "We are offering all distributors the chance to work with one of the best known and most successful brand in the automotive business". Motorsport fans in this country know LIQUI MOLY from advertisements in the Formula 1 and MotoGP. And, of course, as the title sponsor of the LIQUI MOLY Bathurst 12 Hour. "Of course, Bathurst remains an integral part of our marketing", says Ernst Prost. "But we are going to do much more in the future than currently".
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Stručnjak za ulje i aditive, sa stalnim rastom, probija pandemiju i rješava probleme s opskrbom. To bi moglo biti prokletstvo uspjeha: dok je rast njemačkog stručnjaka za ulje i aditive LIQUI MOLY nekoć ovisio o potražnji, sada je o opskrbi sirovinama. U prvih devet mjeseci ove godine promet je porastao 26 posto na 554 milijuna eura: nikada nije bio tako visok. “A moglo bi biti i više da smo samo dobili dovoljno sastojaka za proizvodnju naših ulja i aditiva”, rekao je direktor Ernst Prost. “Ne radi se samo o tome da su naše otkupne cijene naglo porasle”, kaže Ernst Prost. “Neke sirovine s vremena na vrijeme uopće nisu dostupne, čak i ako smo za njih bili spremni odbiti veliki novac. Na istoj smo razini kao u automobilskoj industriji koja je zbog nedostatka morala prekinuti svoju proizvodnju poluvodiča. “Unatoč poteškoćama, LIQUI MOLY zabilježio je ogroman porast prometa. Ernst Prost: “Prije tri godine nismo imali toliko prometa u dvanaest mjeseci kao u devet ove godine.” Od veljače je tvrtka postavila novi rekord za svaki mjesec. Taj je rast značajno veći na međunarodnom nego na njemačkom tržištu, gdje je LIQUI MOLY već čvrsto usidren. U inozemstvu, međutim, rast je osobito visok u onim zemljama u kojima LIQUI MOLY ne prodaje svoj široki asortiman kemikalija za automobile, kao i obično, preko neovisnih uvoznika, već putem vlastitih podružnica: Na najvažnijem američkom izvoznom tržištu, promet je povećan u prvom razdoblju. devet mjeseci za gotovo 50 posto, u Italiji čak za 130 posto.Istodobno, prinosi su se za to vrijeme povećali za 75 posto. Ova brojka uglavnom odražava ulaganja u marketing, s kojima se tvrtka borila protiv posljedica pandemije prije godinu dana. Tada je to bio štetan povratak, ali danas se isplatio.U skladu s tim, Ernst Prost također je optimističan u pogledu posljednjeg tromjesečja: “Ako nastavimo ovim tempom, nećemo samo postići novi rekord u prometu, već ćemo zabilježiti i najveći rast prometa posljednjih godina – unatoč pandemiji i nedostatku materijala .