http___mba.agr.hr_hr_moduli_poslovno-planiranje__1.xml
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Business Planning - 1st year - 1st semester - English - Pre-requisite: Passed module of Strategic Management Objective of the Module Students will get familiar with preparation and writing of a business plan Content of the Module - hour: What is a business plan and why write one? The business plan as a planning document, as a yardstick, as a financial tool, the role of the plan in raising money. - hour: The business legal forms. - hour: The contents of a business plan. - hour: Products and services. - hour: The main elements of a marketing plan. - hour: The main elements of a marketing plan. - hour: Operational plan, product development, manufacturing, maintenance and service, external influences. - hour: Current product development status, manufacturing in detail. - hour: Production costs and planning. - hour: Management and organization: management levels, teams, organizational chart, policy and strategy. - hour: Structure and sources of capital. - hour: Capital requirements, the sources of capital. - hour: Financial plan. Projected income statements - hour: Projected cash flow statement, current balance sheet - hour: Other financial projections, break even analysis, sensitivity analysis. - hour: Financial data. Net sales, total sales per market, operating expenses, amortization, interest income, income taxes. - hour: Cash receipts, cash disbursements, capital expenditures, long term, short term dept, balance sheet and financial ratios and statistics. - hour: Liquidity ratios, asset management ratios, debt ratios. Examination method and requirements - Oral examination: through presentation of a business plan (30%) - Written examination: Preparation of a business plan in a team-work (70%). The business plan should be based on existing business of one of the team members. Students must establish and prove contacts with the business during making of the plan. Compulsory Literature - Fred R. David, 2005. Strategic Management. Pearson Prentice Hall Education LTD. Recommended Readings - Siegel-Ford-Borstein. Business Plan Guide, Ernst & Young, John Wiley & Sons Inc. ISBN 963 8401 13 3
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Poslovno planiranje - I. studijska godina - 1. semestar - Engleski jezik - Preduvjet za polaženje ovog modula: Položen ispiti iz modula Strateški menadžment Cilj modula Studenti će steći znanje i vještine za samostalnu izradu poslovnog plana prema potrebama i načelima suvremenog poslovanja. Sadržaj modula - sat: Što je poslovni plan i zašto je potreban? - sat: Zakonski oblici poslovanja - sat: Sadržaj poslovnog plana - sat: Proizvodi i usluge - sat: Glavni elementi marketing plana - sat: Glavni elementi marketing plana - sat: Provedbeni plan, razvoj proizvoda, proizvodnja, održavanje i usluge, vanjski utjecaji - sat: Trenutni status razvoja proizvoda, proizvodnja detaljno - sat: Troškovi proizvodnje i planiranje - sat: Upravljanje i organizacija: upravljačke razine, timovi, organizacijski dijagram, politika i strategija - sat: Struktura i izvori financijskih sredstava - sat: Zahtjevi za kapitalom, izvori kapitala - sat: Financijski plan. Projected income statements - sat: Projected cash flow statement, current balance sheet - sat: Ostale financijske projekcije, analiza točke pokrića, analiza osjetljivosti - sat: Financijski podaci: prodaja, prodaja po tržištu, proizvodni troškovi, otplata zajmova, prihodi od kamata, porez na dohodak - sat: Novčani primici i izdaci, kapitalni izdaci, kratkoročne i dugoročne obveze, financijski pokazatelji uspješnosti - sat: Temeljni pokazatelji likvidnosti, profitabilnosti i zaduženja Način i uvjeti ispitivanja - Usmeno: prezentacija poslovnog plana (30% ocjene) - Pismeno: izrada poslovnog plana u timu (70% ocjene). Poslovni plan mora se temeljiti na poslovnoj aktivnosti ili poduzeću zaposlenja nekog od članova tima. Tim mora uspostaviti i održavati kotakt sa stvarnim poduzetnikom i dokazati da je pri izradi plana surađivao s nositeljem ili poslovnim subjektom na kojem se temelji poslovni plan. Obavezna literatura - Fred R. Strategic Management. Pearson Prentice Hall Education LTD. Preporučena literatura - Siegel-Ford-Borstein. Business Plan Guide, Ernst & Young, John Wiley & Sons Inc.