http___m.gadgeterija.tportal.hr_2013_11_13_phableti-u-naletu-na-trziste-cine-cak-21-isporucenih-pametnih-telefona__1.xml
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8 Phablets To Watch (click image for larger view) Android has a commanding lead over all other smartphone operating systems, according to data from IDC. Hardware makers shipped a combined 211.6 million Android smartphones during the third quarter of the year, giving it an incredible 81% of the market. At the same time, Apple saw its share of the smartphone market slip further, while Microsoft continued to make gains. It's not all roses and gumdrops for Android device makers. Samsung alone accounted for 39.9% of all Android shipments for the quarter, said IDC. No other vendor had more than 10% of Android shipments. In fact, most vendors had less than 1% market share. IDC didn't provide a breakdown on the rest of the players, but Alcatel, HTC, Huawei, Kyocera, LG, Motorola, Pantech, Sony, ZTE, and many others are all scrambling for a piece of the Android pie. Of these, LG is perhaps the most successful after Samsung. Microsoft is still posting gains. Sales of Windows Phone devices surged 156% year-over-year from 3.7 million units during the third quarter of 2012 to 9.5 million in the same period of 2013. Windows Phone still has a minimal footprint overall, though, with just 3.6% of the smartphone market. [ The pie is growing. Who will benefit the most? Read Smartphone Sales Poised For Rapid Growth. "Android and Windows Phone continued to make significant strides in the third quarter. Despite their differences in market share, they both have one important factor behind their success: price," said Ramon Llamas, research mManager with IDC's Mobile Phone team. "Both platforms have a selection of devices available at prices low enough to be affordable to the mass market, and it is the mass market that is driving the entire market forward." Sales of iPhones continue to increase in raw numbers, but aren't growing at the same rate as are sales of Android-based devices. Apple sold 26.9 million iPhones during the third quarter of 2012 and 33.8 million during the third quarter of 2013. That represents 25.6% year-over-year growth, but its marketshare slid from 14.4% to 12.9%. Sales of BlackBerry devices tanked. BlackBerry shipped 7.7 million handsets during the third quarter of 2012, but only 4.5 million during the third quarter of 2013. Year-over-year, its share of the market plunged from 4.1% to 1.7%. Given BlackBerry's struggle with BlackBerry 10 and its announcement during the middle of the third quarter that it was exploring strategic alternatives, it is no surprise to see its share of the smartphone market bottom out. What makes Android so successful? Price and variety, says IDC. It notes sales of phablets, or large-screened smartphone, have surged from 3% of the market a year ago to 21% of the market this year. IDC expects that Nokia's new phablet will help drive more sales of Windows Phones during the fourth quarter. At the same time, the iPhone's small screen is hurting Apple. "We believe the absence of a large-screen device may have contributed to Apple's inability to grow share in the third quarter," said Ryan Reith, Program Director with IDC's Worldwide Quarterly Mobile Phone Tracker. The sooner Apple can bring iPhones with large screens to market, the better.
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Phableti u naletu na tržište – čine čak 21% isporučenih pametnih telefona 13. 11. 2013. | Denis Jeleć Dok nije posebna novost da je Android platforma i službeno prešla 80% udjela, s obzirom na prethodna IDC izvješća, ono što jest zanimljivo je udio uređaja s vrlo velikim ekranima, popularno nazvanih phabletima. International Data Corporation je objavio kako je od 261,1 milijuna isporučenih pametnih telefona u trećem kvartalu čak 81% bilo na Android platformi – premda prognoze ove kompanije navode kako će do 2017. udio ipak pasti na 68,3%. Dok je zabilježen pad prodajnih cijena uređaja, s druge strane se pojavio jedan drugi trend – onaj s uređajima velikih dijagonala (5-7 inča), a koji uobičajeno imaju nešto višu prodajnu cijenu. “Praktički svi Android proizvođači u svojoj ponudi imaju barem jedan phablet”, rekao je IDC-ev Ryan Reith. “Nokia se nedavno predstavljenim modelima 1320 i 1520 priključila kategoriji. U trećem kvartalu ove godine, phableti su činili čak 21% svih isporučenih pametnih telefona, dok je prošle godine taj iznos bio svega 3%. Vjerujemo kako je izostanak uređaja s velikom dijagonalom imao utjecaja na Appleov tržišni udio u trećem kvartalu”, dodao je. Windows Phone platforma je, s druge strane, zabilježila godišnji rast od 156%. Microsoftovu mobilnu platformu je pogonila praktički isključivo Nokia s čak 93,2% svih prodanih uređaja u trećem kvartalu. “Android i Windows Phone su ostvarili značajne pomake u trećem kvartalu. Usprkos razlici u tržišnom udjelu, oboje imaju jedan iznimno bitan zajednički element: cijenu”, rekao je IDC-ev Ramon Llamas. On smatra kako je to potpuno očekivano, s obzirom na to da obje platforme pružaju uređaje dostupne masovnom tržištu, a upravo ono je to što pogoni cijelo tržište. Top Four Operating Systems, Shipments, and Market Share, Q3 2013 (Units in Millions) Izvor: IDC Kategorije mobitel