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(Lamb, Jr., 1999, without pay). Physical Education We can not deny that this contributed to the universalization judo came to enrich the culture of body various other peoples of the world. Moreover, as sporting spectacle, became part of television programming, gained space in newspapers and sports magazines, produced idols and thus came to countries whose cultural universe is very different from Japan, as is the case of Germany and Canada. Judo entered an Olympics for the first time in 1964 in Tokyo. Unfortunately the lack of research and knowledge production in this respect within the Brazilian Physical Education, does not allow a deeper analysis of the reasons that made judo later was part of the Olympics. "However, basing ourselves in the history of the sport in general, we can consider the possibility of using political-ideological judo as a sport? Yeah, because as we know, during the height of the Cold War (50, 60 and 70 ) world powers (U.S. and USSR) and its allies made the sports field a real battlefield 'in which the supremacy Olympic symbolize the ideological and political supremacy of capitalism or socialism. Yet the entrance of judo strengthen the block' capitalist, even with Japan being a major global force in this sport. There is also the fact that the Olympics have been in Japan itself, which may have motivated the entry of judo in the Olympic movement. The fact is that, having become performance sports Judo incorporates the processes of selection and specialization of athletes, sports training exhaustive doping (...). And so their sense historical- cultural co- original is left in many Western countries since then , now con- cupar up exclusively with the technical aspects of athletic performance and judo.'s only interest in judo became the Olympic medals, and not the knowledge of its roots in Japanese culture, the obligation to win at all costs not the pleasure of fighting judo. Turned job amateur athletes and managers' and professionals. And finally, judo, following the trajectory of the sport in general has suffered a strong marketing process, with the purchase and sale of material and equipment for judo " In this sense, we can see that the modern sport in general has from its origin through various transformations and the most recent market characteristics imposed the same. In this direction, we must not forget that judo was also influenced by this process. This commodification of sport is due to the strong influence and power of the mass media and the expansion of the entertainment industry. On the one hand, technological progress means of mass communication has enabled information to reach a greater number of people in the most remote planet in real time. The other, the need to occupy the "free time" human caused the creation of the entertainment industry. Among the means of mass communication, television is the one that has the most influence on the population. Marchi Jr citing the French sociologist Pierre Bourdieu argues that "television is Judo: the practice of gentle path
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(Lamb, Jr., 1999, bez plaće). Tjelesni odgoj Mi ne možemo zanijekati da je to dovelo do univerzalizaciji judo došao obogatiti kulturu tijela različitih drugih naroda svijeta. Štoviše, kao sportskom spektaklu, postao je dio televizijskog programa, dobio prostor u novinama i časopisima, sportski proizvedene idola i tako došao do zemalja čiji kulturnom Svemir je vrlo različit od Japana, kao što je slučaj u Njemačkoj, a Kanada. Judo ušao Olimpijske igre po prvi put u 1964 u Tokiju. Nažalost, nedostatak istraživanja i proizvodnje znanja u tom pogledu u brazilskom fizičku kulturu, ne dopušta dublju analizu razloga koje su judo kasnije bio je dio Olimpijskih igara. "Međutim, temeljeći se u povijesti sporta općenito, možemo razmotriti mogućnost korištenja političko-ideološke judo kao sport? Da, jer kao što znamo, u jeku Hladnog rata (50, 60 i 70 ) svjetske sile (SAD i SSSR) i njezini saveznici napravili sportskom terenu pravo bojište 'u kojem premoć Olimpijske simboliziraju ideološku i političku nadmoć kapitalizma ili socijalizma. Ipak ulaz judo jačanje blok' kapitalist, čak i uz Japan se glavna svjetska sila u ovom sportu. Tu je i činjenica da su Olimpijske igre u Japanu je sama, što može imati motiviranog ulazak u judu olimpijskog pokreta. Činjenica je da, nakon što postanu sportske performanse Judo uključuje procese selekcije i specijalizacije sportaša, sportskih treninga iscrpan dopinga (...). I tako je njihov osjećaj povijesno- kulturne suradnje izvorno je ostavio u mnogim zapadnim zemljama od tada , sada kon- Cupar se isključivo s tehničkim aspektima sportsku izvedbu i judo. je jedini interes u judu postala olimpijska odličja, a ne znanje o svojim korijenima u japanskoj kulturi, obveza za pobjedu pod svaku cijenu Ne užitak borbe judo. Okrenut sportaša posao amaterske i menadžera i stručnjaka. I na kraju, judo, slijedi putanja u sportu općenito je pretrpjela snažan marketinški proces, uz kupnju i prodaju materijal i oprema za judo " U tom smislu, možemo vidjeti da moderni sport u cjelini ima od svog podrijetla kroz razne transformacije i najnovijih specifičnostima tržišta nameće ista. U tom smjeru, ne smijemo zaboraviti da je judo također je bio pod utjecajem ovog procesa. Ovaj komercijalizacijom sporta je zbog snažnog utjecaja i moći masovnih medija i širenje industrije zabave. S jedne strane, tehnološki napredak znači masovne komunikacije je omogućila informacija doći do većeg broja ljudi u najudaljenije planeta u realnom vremenu. Drugima, potreba da se nalaze u "slobodno vrijeme" ljudski je uzrokovalo stvaranje industriji zabave. Među sredstvima masovne komunikacije, televizija je onaj koji ima najveći utjecaj na stanovništvo. Marchi Jr. pozivajući se na francuski sociolog Pierre Bourdieu tvrdi da je "televizija je Judo: praksa blagi putu