http___metro-portal.hr_facebook-ukida-sponzorirane-price_82631_1.xml
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Facebook Will Be KILLING Sponsored Stories Ad Format It came down like manna from heaven, the sponsored stories ad format that’s led to hundreds of millions of dollars in ad revenue for Facebook ($230 Million) and perhaps even more for the affiliates and advertisers buying traffic through this high performing ad format. In a blog post for developers on Thursday, the company confirmed that it will be ceasing delivery of “Sponsored Stories” ads on April 9. - Facebook will sunset the creation of sponsored stories - Page post and page like ads already automatically have the best social context (likes and comments) added. You may choose to add share social context by specifying social_prefs=['allow_shares']on the adgroup. Existing page post and page like sponsored stories will continue to deliver so you must support fetching them. - Domain and open graph sponsored stories will no longer be allowed to be created. Existing domain and open graph sponsored stories will cease to have delivery after April 9th. - Page post and page like ads already automatically have the best social context (likes and comments) added. You may choose to add share social context by specifying Facebook has stated they’re doing this to appeal to user privacy concerns, but it looks like they’re simplifying the inventory buying process the way Google Adwords did with Adwords Express that will undoubtedly lead to less-than-savvy advertisers overpaying for traffic they could have acquired through more granular campaign creation methods. Last year, we announced some changes to simplify Facebook ads, including eliminating different types of ads that had the same purpose and making our ads look more consistent. We also announced that marketers will no longer be able to purchase sponsored stories separately; instead, social context – stories about social actions your friends have taken, such as liking a page or checking in to a restaurant – is now eligible to appear next to all ads shown to friends on Facebook. This week, we gave notice to our ad partners that this change relating to sponsored stories will start in the first quarter of this year so they can update their tools and continue supporting the marketers they work with. For further interesting reading check out this Sponsored Stories related lawsuit.
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Facebook ukida sponzorirane priče Sponzorirane priče u kojima je vaš lajk na neku stranicu bio iskorišten da bi se reklama pokazivala vašim prijateljima odlaze u povijest Facebook je najavio da će 9. travnja ukinuti sponzorirane priče putem obavijesti na svom blogu za developere. Radi se o vjerojatno najomraženijem Facebookovom načinu reklamiranja kad su u oglasima vašim prijateljima prikazivali vaše lajkove na tvrtku koja se oglašava. Sponzorirane priče moći se će naručiti od Facebooka sve do tog datuma, a nakon toga će se sve zakupljene kampanje pretvoriti u druge oglasne formate. Facebook je ovo ukidanje obrazložio uvođenjem najboljeg od sponzoriranih priča, njihov društveni kontekst, u sve oglase. Od samog uvođenja sponzorirane su priče naišle na buru negodovanja korisnika jer su njihove aktivnosti bez pitanja bile pokazivane njegovim prijateljima, tako da je protiv te prakse podignut i određen broj sudskih tužbi.