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- Unternehmen No signs of crisis at LIQUI MOLY LIQUI MOLY’s strong sales growth continued into the month of April. At EUR 60 million, sales were 60 percent above the same month last year, which was admittedly already characterized by a declining demand caused by the pandemic. Compared to April 2019, the increase is still 26 percent. "We have started this year with great momentum and we will continue to maintain this momentum," says Managing Director Ernst Prost. March was the most successful month in the company’s history with sales of EUR 65 million. "We were not able to beat this record in April, but it is still an impressive achievement for the entire team," says Ernst Prost. Traditionally, growth has been stronger internationally than in Germany, where LIQUI MOLY already has a significant market share and further growth is therefore difficult. Looking back on the first four months of this year, LIQUI MOLY mainly recorded growth in those strategic regions where the company is represented with its own subsidiaries: In Italy, Australia and South Africa, sales doubled compared to the same period in the previous year, and in the USA and Canada, the largest sales market after Germany, sales even increased by more than 40 percent. This growth is the result of the countercyclical investment strategy of the last twelve months. "In addition, some of our competitors still seem to be in hibernation," explains Ernst Prost. But this success also has its downside: "We have to make every effort to get our hands on enough raw materials. And we are also desperately looking for containers to ship our oils and additives to our customers," says Ernst Prost. "This is a daily battle, but we can manage it." LIQUI MOLY is of course feeling the effect of pandemic-related restrictions in many countries. But thanks to its international diversification, the company can offset the struggling business in one country with stronger business operations in other countries. "Overall, however, we see the global economy increasingly gaining momentum," says Ernst Prost. "We hope that we will be able to gradually return to normal again during the year.“ - Telephone: - Fax: - Email: - peter.szarafinski@liqui-moly.de
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LIQUI MOLY i dalje brzo raste: Specijalist za ulje i aditive povećao je promet u martu na 65 milijuna eura, što je porast od 19 posto u odnosu na isti mjesec prethodne godine. “Sad žanjemo ono što smo posijali prošle godine”, kaže direktor Ernst Prost. Prije godinu dana, kada su širenje pandemije Covid-19 i nesigurnost zahvatili gospodarstvo, LIQUI MOLY odlučio je stvarno dodati gas. Tvrtka je brzo udvostručila marketinške troškove kako bi se suprotstavila padu potražnje. “Na taj smo način donekle stvorili vlastitu ekonomiju”, rezimira Ernst Prost. Ovo je bilo utoliko uspješnije što su mnogi konkurenti istodobno rezali troškove i smanjili uslugu. “Omogućio nam je manevriranje u vrlo dobru polaznu poziciju za globalno gospodarstvo, koje se sada ponovno podiže”, kaže Ernst Prost. S 168 milijuna eura, prodaja za prva tri mjeseca na istoj je razini kao i prethodne godine. To je zato što je prvo tromjesečje 2020. godine bilo posebno snažno, prije nego što je pandemija utjecala i na prodaju tvrtke LIQUI MOLY. Dobit od 2,8 milijuna eura također je jednako visoka kao u istom tromjesečju prošle godine. “S našim solidnim startom u prvom tromjesečju imamo vjetar u leđa i priliku da napravimo najuspješniju godinu 2021. LIQUI MOLY-a, bez obzira na poteškoće koje nam pandemija još uvijek može ponuditi”, uvjeren je Ernst Prost. “Uspjeh nije samo u tome da donosite više prihoda, to također znači i stvaranje sigurnijih radnih mjesta. Tijekom pandemije zaposlili smo više od 100 ljudi, zajedno s garancijom za posao!