http___mercator.hr_hr_o-nama_mercator-grupa_poslovna-strategija__1.xml
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Mercator Group strategic policies and goals for the medium term period 2011-2015 were adopted at the Supervisory Board meeting held on March 30th 2010. Vision To be the consumers' first choice when shopping for fast moving consumer goods and home products. Mission Mercator's mission is summarized in four points: To provide our consumers with the best value for their money through the offer of fast moving consumer goods and home products. To provide consumers with the best possible service in a pleasant shopping environment, by offering expert support of highly motivated employees. To provide returns for our shareholders through growth and efficient operation. To manage our operations in a way that improves the quality of life in our social and natural environment. Corporate values Mercator's corporate values: Responsibility Each employee is responsible for their work. Integrity We work honestly and fairly. Respect Each individual matters and deserves respect. Cooperation What one person cannot do, we can accomplish together. Learning We build on our knowledge and experience. Responsiveness Prompt response is our advantage. Strategic objectives Following are Mercator Group's fundamental strategic goals: In our domestic market (Slovenia): To retain the position of the leading fast moving consumer goods retailer. To consolidate the position of the second largest retailer of home products. To develop supplementary trade services related to our customer loyalty system. In existing foreign markets (Serbia, Croatia, Bosnia and Herzegovina, Montenegro): To consolidate or attain the position of the second largest fast moving consumer goods retailer. To rank among the top three retailers of home products. To develop supplementary trade services related to our customer loyalty system. The strategic region of Mercator Group operations in the period 2011-2015 is graphically presented in the map below: * Markets where Mercator Group is conducting or intends to conduct FMCG and home product trade operations. ** Markets where Mercator Group is conducting or intends to conduct FMCG trade operations.
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Vizija Biti prvi izbor potrošačima pri kupnji proizvoda za svakodnevnu uporabu u domaćinstvu. Misija Misija Mercatora je: - Svojom ponudom usluga i proizvoda za svakodnevnu uporabu u domaćinstvu ostvariti najbolje uvjete za potrošače. - Pružati kupcima najbolju uslugu u ugodnom prodajnom okruženju uz stručne i motivirane zaposlenike. - Rastom i učinkovitim poslovanjem osiguravati dobrobit za sve dioničare. - Svojim djelovanjem doprinijeti poboljšanju kvalitete života za cijelu zajednicu Strateški ciljevi Temeljni strateški ciljevi Mercator Grupe su: Na slovenskom tržištu: - Održati poziciju vodećeg trgovca proizvodima za svakodnevnu uporabu. - Utvrditi položaj drugog najvećeg trgovca proizvodima za kućanstvo. - Razvijati dodatne trgovačke usluge u vezi sa sustavom vjernosti. Na tržištima Hrvatske, Bosne i Hercegovine, Crne Gore i Srbije: - Učvrstiti, odnosno postići poziciju drugog po veličini trgovca proizvodima za svakodnevnu uporabu. - Uvrstiti se među prva tri najveća trgovaca proizvodima za kućanstvo. - Razvijati dodatne trgovačke usluge u vezi sa sustavom vjernosti. Na novim inozemnim tržištima (Bugarska, Albanija, Makedonija, Kosovo): - Uvrstiti se među pet najvećih trgovaca proizvodima za svakodnevnu uporabu.