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McCann Worldgroup the First in Europe and Second Worldwide in terms of Efficency New York, April, 2015 -- McCann Worldgroup Europe is the #1 most effective and awarded network for effectiveness, according to the 2015 Global Effie Effectiveness Index. The Effie Index recognizes the architects of the most effective marketing communications ideas from around the world, determined by their success in more than forty national & regional Effie Award competitions. The global Effie rankings also showed that McCann Worldgroup moved up to the No. 2 most effective and awarded advertising agency network on a global scale, gaining from its No. 3 ranking in 2014. Pablo Walker, President of McCann Worldgroup Europe, said, “Our network in Europe is growing stronger by the day—more creative, more innovative and, in the metric most important to our clients, the most effective in the region. I am very proud of all of our talent in Europe.” For 2015, the network won Effies in 13 European countries: Austria, Croatia, Czech Republic, Finland, Germany, Greece, Hungary, Israel, Italy, Poland, Romania, Turkey, and Ukraine. Also, I&F McCann Grupa which operates within McCann CEE and that includes McCann agencies in five countries of South Eastern Europe, has been declared the most successful agency network in this part of Europe on the Golden Drum Festival 2014. Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup, said, “The combination of creativity and impact for our clients' brands is what we strive for across all of our regions and disciplines. This ranking is an honor and testament to this focus.” About McCann Worldgroup McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 120 countries, comprising McCann Erickson (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).
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McCann i UM najučinkovitija grupa agencija za tržišno komuniciranje u Hrvatskoj Indeks efikasnosti kaže: prvo mjesto najučinkovitije grupe agencija za tržišno komuniciranje u Hrvatskoj pripada UM Zagreb i McCann Zagreb! Vlatko Dimovski, Regionalni direktor I&F McCann Grupe za Adriatic regiju je izjavio: ‘Nema malih i velikih agencija ili tržišta, ima samo malih ili velikih ideja. Zato sam posebno ponosan što je naš, Adriatic regija, i posebno McCann Zagreb, pridonio ovom ukupnom McCann Worldgroup plasmanu najefikasnijih agencija u Europi!’ Već sedam godina Effie indeks prepoznaje kompanije koje kreiraju najučinkovitije marketinške ideje u svijetu i rangira ih prema kumulativnom uspjehu na više od 40 nacionalnih, regionalnih i globalnih Effie natjecanja. Effie globalni indeks učinkovitosti za 2017. godinu rangira ukupno 3.601 finalista i nagrađenih sudionika sa rezultatima natjecanja koja su održana tijekom 2016. godine. McCann agencijska mreža u Europi osvojila je ukupno 348 bodova na 14 tržišta (Izrael, Grčka, Češka, Rumunjska, Ukrajina, Poljska, Hrvatska, Turska, Velika Britanija, Francuska, Njemačka, Mađarska, Austrija i Rusija).