http___liqui-moly.me_penjanje-na-planine-skupljanje-rekorda-prezivljavanje-teskim-radom-nakon-pada-dolazi-uspon__1.xml
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Climbing mountains, collecting records. Survival through hard work. After the crash comes the climb. LIQUI MOLY Managing Director Ernst Prost on the fact that after the crash comes the climb Dear journalists and editors, If you want to climb from a high mountain to an even higher mountain, you first have to go back down into the valley. Corona is more than a valley. It is a deep hole that swallows life, health and cheerfulness, but also destroys jobs, livelihoods and businesses. We recognized this threat last year and sensed what was coming. That’s why we threw everything we had – but really everything –- into this battle. We ran commercials on television and radio and launched ad campaigns in nearly every magazine, journal and newspaper. No shock-induced paralysis, but a spirited rebellion. Instead of applying for short-time work, we hired 100 people. With this huge contingent of staff, sales and marketing activities, we have massively resisted everything that wanted to grab us by the throat in connection with the coronavirus. No fearful whining and know-it-all complaining, but rather working hard and getting the job done! We haven’t slowed down or taken our foot off the gas for a single day. Yes, in addition to a lot of optimism, there was also a positive obsession with the work. I acknowledge that I have been very often confronted with questions, doubts and criticism of our strategy. It has taken a lot of steadfastness and confidence to continue unwaveringly on our path. Even today, I still get the cautionary and concerned ‘expert opinions’: “Well, I wonder whether what you’re doing is really going to work out?” In addition to simply safeguarding the existence of our jobs and guaranteeing the 100% supply of goods to our customers, it was and still is important for me to show and prove ‘as a side effect’ what is possible if people are of good will, pursue a common goal and work hard – work very hard. Solidarity, unity, joining forces, caring. Sounds unfamiliar to some, but to me it is the basis for success. After the 19% sales increase in March, we set the sensational record of 60% sales growth in just one month, in April. 60 million euro in sales. The second-best figure in our company history this year after the 65 million euro in sales in March … Let someone claim that performance, courage and diligence do not pay off. If you want to climb uphill and set new records all the time, no hocus-pocus or magic gummy bear juice will help. You will certainly remember Bibi Blocksberg and the gummy bear gang. In times of danger and in crises, only clever action and hard work can help. Only spitting on your hands and really getting cracking will do the trick. Everyone at their stations, in a well-coordinated team. So what else is going on? A lack of base stock, packaging materials and overseas containers. And the extra load of base stock costs twice as much as it did a year ago. Production and shipping is extremely slow and cumbersome at the moment. But even with this situation we do not complain – we produce in three shifts and on Saturday also in one shift. We are drowning in orders – but the goods are missing. It’s been exactly the other way round a few times in the last 30 years. :-) But that’s life: Sometimes you are the statue and sometimes you are the dove, as the saying goes. And after the downturn comes the upswing – if you do everything right. And we clearly have, as the sales figures in the first third of the year impressively prove. In the first four months of 2019, i.e. before coronavirus, we generated sales of 162 million euro. Two years later – still in the coronavirus crisis – 228 million. That is 66 million more or 40% growth. Warmest regards, Yours, Ernst Prost Managing Director
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Poštovani novinari i urednici, Ako se želite s visoke planine popeti na još višu planinu, prvo se morate spustiti u dolinu. Corona je više od doline. Duboka je rupa koja guta život, zdravlje i vedrinu, ali također uništava radna mjesta, sredstva za život i poslovanje. Prošle smo godine prepoznali ovu prijetnju i osjetili što dolazi. Zbog toga smo u ovu bitku bacili sve što smo imali – ali stvarno sve -. Pustili smo reklame na televiziji i radiju i pokrenuli reklamne kampanje u gotovo svim časopisima, magazinima i novinama. Nema paralize izazvane šokom, već živahna pobuna. Umjesto da se prijavimo za rad na skraćeno vreme, zaposlili smo 100 ljudi. S ovim ogromnim kontingentom osoblja, prodajnim i marketinškim aktivnostima, masovno smo se opirali svemu onome što nas je željelo uhvatiti za grlo u vezi s koronavirusom. Bez strašnog cviljenja i znanja, nismo se žalili, već radili naporno i završavajući posao! Ni jedan dan nismo usporili niti odmaknuli nogu od pedale za gas. Da, uz puno optimizma, postojala je i pozitivna opsjednutost poslom. Priznajem da sam se vrlo često suočavao s pitanjima, sumnjama i kritikama naše strategije. Bilo je potrebno puno postojanosti i samopouzdanja da bismo nepokolebljivo nastavili put. I danas još uvijek dobijam oprezna i zabrinuta “mišljenja stručnjaka”: “Pa, pitam se hoće li to što radite stvarno uspjeti?” Osim što smo jednostavno zaštitili postojanje naših radnih mjesta i zajamčili stopostotnu raspoloživost proizvoda našim kupcima, bilo mi je i još uvijek je važno pokazati i dokazati “kao nuspojavu” ono što je moguće ako su ljudi dobre volje, težiti zajedničkom cilju i marljivo raditi – jako puno raditi. Solidarnost, jedinstvo, udruživanje snaga, briga. Nekima zvuči nepoznato, ali meni je to osnova za uspjeh. Nakon povećanja prodaje od 19% u martu, postavili smo senzacionalni rekord od 60% rasta prodaje u samo jednom mjesecu, u aprilu. 60 milijuna eura prodaje. Druga najbolja brojka u povijesti ove godine ove godine nakon 65 milijuna eura prodaje u martu… Neka netko tvrdi da se performanse, hrabrost i marljivost ne isplaćuju. Ako se želite stalno penjati uzbrdo i postavljati nove rekorde, nikakav sok od hocus-pocusa ili čarobnog gumenog medvjeda neće vam pomoći. Sigurno ćete se sjetiti Bibi Blocksberg i bande gumenog medvjeda. U vremenima opasnosti i u krizama mogu pomoći samo pametna radnja i naporan rad. Samo pljuvanje po rukama i stvarno pucanje učinit će trik. Svi na svojim stanicama, u uigranom timu. Pa što se još događa? Nedostatak osnovnog materijala, ambalaže i inozemnih spremnika. A dodatno opterećenje temeljnih zaliha košta dvostruko više nego prije godinu dana. Proizvodnja i otprema trenutno su izuzetno spori i glomazni. Ali čak i uz ovu situaciju ne žalimo se – proizvodimo u tri smjene, a u subotu i u jednoj smjeni. Utapamo se u narudžbama – ali robe nema. U posljednjih 30 godina nekoliko je puta bilo upravo obrnuto. 🙂 Ali to je život: Ponekad si ti kip, a ponekad si golub, kako se kaže. A nakon pada dolazi uspon – ako sve učinite kako treba. I očito jesmo, što impresivno dokazuju podaci o prodaji u prvoj trećini godine. U prva četiri mjeseca 2019., tj. Prije koronavirusa, ostvarili smo prodaju od 162 milijuna eura. Dvije godine kasnije – još uvijek u krizi s koronavirusom – 228 milijuna. To je 66 milijuna više ili 40% rasta. Najtopliji pozdrav, Vaša, Ernst Prost Generalni direktor