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The Innovation Secrets of Steve Jobs - View full size Brief: Most books on the topic of innovation and research reports have focused on the discussion of those mysterious and convoluted theories, methods and techniques. By contrast, Apple CEO Steve Jobs is a legend •. His company's slogan, "who want extraordinary," much more than just a marketing tool, but a way of life - a strong, positive, change the rules of the game, everyone can be used to apply to each area. This book describes the seven innovation rules of Jobs: 1 to do the things you like 2 left a mark in this world 3 Activate your brain To sell the dream rather than the product 5 Learn to say no 6 to create magical experience Learn to tell the story • Steve Jobs to follow through with a full insight of these examples, you will be pleasantly surprised to find that the release of their innovative potential and to find a new method of creating an innovative environment. You will learn how to catch up with the most powerful competitors, how to develop the most revolutionary product, how to attract the most loyal customers, and how to face serious challenges in the era of robust growth. "The magic of Steve Jobs speech" by Kamai En • Gallo through interviews with hundreds of successful career people - from CEOs, managers, entrepreneurs to teachers, counselors, and housewives - glimpse of Steve • Jobs essence of the philosophy of innovation. The rule is simple, meaningful and fingertips to stimulate the minds of each of us in another way. By buying this product you can collect up to 89 reward points. Your reward points.
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Knjiga dana - Carmine Gallo: Steve Jobs - Tajne njegovih inovacija Riječ je o jednostavnim, suvislim i ostvarivim načelima koja nas tjeraju da "razmišljamo drukčije". Kada je riječ o inovacijama, glavni direktor Applea Steve Jobs je legenda. Slogan njegove kompanije, "Razmišljajte drukčije", više je od marketinškog trika, za mnoge je to način života - moćan, pozitivan, revolucionaran pristup inovacijama koji može primijeniti svatko na svim područjima svojega života. Slijedeći vizionarski primjer Stevea Jobsa mogu se otkriti novi načini za oslobađanje vlastitih kreativnih mogućnosti i stvaranje okružja koje potiče inovacije i dopušta im da se razviju. Može se naučiti kako se suprotstaviti - i pobijediti - najmoćnije suparnike, razviti najrevolucionarnije proizvode, privući najodanije korisnike, i uspjeti u najizazovnijim vremenima. Autor bestselera s područja poslovanja, Carmine Gallo, razgovarao je sa stotinama uspješnih profesionalaca - od direktora, menadžera i poduzetnika do učitelja, konzultanata i kućanica - da bi otkrio bit inovativne filozofije Stevea Jobsa. Riječ je o jednostavnim, suvislim i ostvarivim načelima koja nas tjeraju da "razmišljamo drukčije", i u tome su tajne inovacija Stevea Jobsa. Preveo Vedran Pavlić Izdavač: Školska knjiga Opširnije: Moderna vremena Info