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The advertisements that appear on TV, in newspapers and magazines showing beautiful images with the intent to captivate the viewer. They can be as follows: the image represents a beautiful landscape, that can be a beach, dirt road, desert, city - and the car is driven by people smiling and happy, living surprising situations. Or even in a lively atmosphere, full of young, smiling, dancing, all with a sophisticated phone with new functions. And so they fascinate people because the advertisements have the task of selling the product to captivate and encourage behavior that is characteristic of capitalist society: consumerism. This behavior appears as much as everyone - youth, adults, seniors, children and adolescents should follow when creating needs that are beyond those that are basic - eat, have access to clean water, safe housing, education, leisure, health and transport. Thus, advertisements, television programs, films and novels convey the idea that the possession of objects - cell phones, shoes, clothing, backpacks, hats, keychains, cosmetics, accessories, appliances - all have immediate satisfaction and universal . As if the fact were consuming enough to guarantee a full and happy life. To better understand, notice how there is consumerism in your action and your family, doing the exercise below. SEARCH Make a list of objects consumed by you and your family for a month separating what is necessary for you what is considered superfluous. Then see if what is on the list of what is really needed is essential as we consider basics within this text that which guarantees our existence: food, water, housing, leisure, health, transportation and knowledge. Compare and reflect in the following order: necessary consumption> superfluous consumption> basic consumption. This is the starting point of this paper, to understand the ideology of its apparent forms - Consumption - that will shape the behavior of people giving a direction to human action that aims ownership of objects. Also note that the advertisements that appear as if ownership within the reach of all people. As we live in a capitalist society, we know that it is an unequal society - divided into social classes - and that brand unequal access any property of objects as private ownership of the means of social production. But in advertisements for a reversal of that reality. Let us reflect on these questions in theoretical thinking of seeking support for Sociology unfold ideology cloaked.
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Reklame koje se pojavljuju na televiziji, u novinama i časopisima koje prikazuju prekrasne slike s namjerom da zarobiti gledatelja. Oni mogu biti sljedeći: slika predstavlja prekrasan krajolik, koji može biti uređena, makadam, pustinja, grad - a automobil je odvezao prema ljudima nasmijana i sretna, dnevni iznenađujuće situacije. Ili čak u živahnom atmosferi, puno mladih, rasplesane, svi sa sofisticiranim telefon s novim funkcijama. I tako oni fasciniraju ljude jer reklame imaju zadatak da prodaje proizvod očaravaju i poticati ponašanje koje je obilježje kapitalističkog društva: konzumerizam. Takvo ponašanje pojavljuje koliko svakoga - mlade i odrasle, starije osobe, djeca i mladi trebali slijediti prilikom stvaranja potrebe koje su izvan onih koje su osnovne - jede, ima pristup čistoj vodi, sigurno stanovanje, obrazovanje, slobodno vrijeme, zdravlje i transport. Dakle, reklame, televizijske programe, filmove i romane prenijeti ideju da posjedovanje predmeta - mobiteli, obuća, odjeća, ruksaka, kape, keychains, kozmetike, pribora, aparati - svi imaju neposrednu zadovoljstvo i univerzalni . Kao da činjenica konzumiraju dovoljno da jamči punu i sretan život. Da bi bolje razumjeli, primijetiti kako je konzumerizam u svom djelovanju i vaše obitelji, rade vježbe u nastavku. TRAŽI Napravite popis objekata konzumira vas i vašu obitelj za mjesec odvaja ono što je potrebno za vas ono što se smatra suvišnim. Onda je li ono što je na popis onoga što je stvarno potrebno je bitno što smatramo osnove unutar ovog teksta, koji jamči da je naše postojanje: hrana, voda, stanovanje, slobodno vrijeme, zdravlje, transport i znanje. Usporedite i ogleda u sljedećim redoslijedom: Potrošnja je potrebno> suvišna potrošnja> osnovna potrošnja. To je polazna točka ovog rada, razumjeti ideologiju očiglednim oblicima - Potrošnja - koji će oblikovati ponašanje ljudi daju usmjeravali ljudsko djelovanje koje ima za cilj vlasništvo nad objektima. Također, imajte na umu da su reklame koje se pojavljuju kao da vlasništva unutar dosega svih ljudi. Kako živimo u kapitalističkom društvu, znamo da je to neravnopravna društvo - podijeljena u društvenim slojevima - a to brand nejednak pristup bilo u vlasništvu objekata, kao privatnog vlasništva nad sredstvima za društvene proizvodnje. No, u reklamama za preokret toj stvarnosti. Neka nam razmišljati o tim pitanjima u teorijskim razmišljanjima o traženju podrške za sociologiju razvija se ideologije zaogrnut.