http___liqui-moly.me_liqui-moly-sa-najjacim-mjesecom-u-istoriji-kompanije__1.xml
1.1 2.1 3.1 4.1 4.2 5.1 6.1 7.1 8.1 9.1 10.1 10.2 11.1 12.1 12.2 12.3 13.1 14.1 14.2 14.3 14.4
Source: LIQUI MOLY announcement LIQUI MOLY is still growing fast: The oil, brake fluid and additive specialist increased its turnover in March to €65 million, a rise of 19 percent compared to the same month in the previous year. “We are now reaping what we sowed last year,” said Managing Director Ernst Prost commenting on March performance. A year ago, when the Covid-19 pandemic spread and uncertainty gripped the economy, LIQUI MOLY decided to really step on the gas. The company quickly doubled its marketing expenditure to counter the falling demand. Related post: Sales Up Dramatically in 2020 for LIQUI MOLY “In this way, we made our own economy to a certain extent,” summed up Prost. This was all the more successful as many competitors cut their budgets and reduced their service at the same time. “It enabled us to maneuver into a very good starting position for the global economy, which is now picking up again,” he said. At €168 million, sales for the first three months of 2921 are at the same level as in the previous year. This is because the first quarter of 2020 was particularly strong, before the pandemic also affected LIQUI MOLY’s sales. The profit of €2.8 million is also just as high as in the same quarter last year. “With our solid start in the first quarter, we have tail wind and the opportunity to make 2021 LIQUI MOLY’s most successful year, despite any difficulties the pandemic may still offer us,” Prost explained. “Success is not just about bringing in more revenue, it also means creating more secure jobs. We hired more than 100 people during the pandemic, together with a job guarantee!” About LIQUI MOLY With around 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils, brake fluid and additives, greases and pastes, sprays and car care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces exclusively in Germany. There it is repeatedly voted the best oil brand. The company sells its products in more than 150 countries and generated €611 million in sales in 2020.
1.1 1.2 2.1 2.2 2.3 2.4 2.5 3.1 3.2 3.3 3.4 3.5 3.6 3.7
LIQUI MOLY i dalje brzo raste: Specijalist za ulje i aditive povećao je promet u martu na 65 milijuna eura, što je porast od 19 posto u odnosu na isti mjesec prethodne godine. “Sad žanjemo ono što smo posijali prošle godine”, kaže direktor Ernst Prost. Prije godinu dana, kada su širenje pandemije Covid-19 i nesigurnost zahvatili gospodarstvo, LIQUI MOLY odlučio je stvarno dodati gas. Tvrtka je brzo udvostručila marketinške troškove kako bi se suprotstavila padu potražnje. “Na taj smo način donekle stvorili vlastitu ekonomiju”, rezimira Ernst Prost. Ovo je bilo utoliko uspješnije što su mnogi konkurenti istodobno rezali troškove i smanjili uslugu. “Omogućio nam je manevriranje u vrlo dobru polaznu poziciju za globalno gospodarstvo, koje se sada ponovno podiže”, kaže Ernst Prost. S 168 milijuna eura, prodaja za prva tri mjeseca na istoj je razini kao i prethodne godine. To je zato što je prvo tromjesečje 2020. godine bilo posebno snažno, prije nego što je pandemija utjecala i na prodaju tvrtke LIQUI MOLY. Dobit od 2,8 milijuna eura također je jednako visoka kao u istom tromjesečju prošle godine. “S našim solidnim startom u prvom tromjesečju imamo vjetar u leđa i priliku da napravimo najuspješniju godinu 2021. LIQUI MOLY-a, bez obzira na poteškoće koje nam pandemija još uvijek može ponuditi”, uvjeren je Ernst Prost. “Uspjeh nije samo u tome da donosite više prihoda, to također znači i stvaranje sigurnijih radnih mjesta. Tijekom pandemije zaposlili smo više od 100 ljudi, zajedno s garancijom za posao!