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MA-FRA at SEATEC.. a technological passion! For the first time Ma-fra is directly present at Carrara SEATEC with its own institutional space for the nautical line.continue.. History MA-FRA has reinvented its sector by transforming the concept and principles of cosmetics for women and men and taking them to a totally new setting. “Cosmetics for your Car”. When this slogan appeared for the first time it was a genuine “Revolution”. Here are the steps that have led MA-FRA to reach the heights of production in Europe: an utterly inspiring journey. 1960s This was how we came about, in a bathroom with a bathtub filled with formula which was to become the first, innovative self-drying product for the car wash. We took top position in the market almost straightaway, supplying dewaxing and polishing products to car dealers and garages. 1970s the legendary and glorious “Diamantplast” is created, the first polish for dashboards, and the company is awarded the prestigious “Apollo d’Oro”, the Oscars of the business world. This decade saw the first catalogues being produced and we branched out to cater for the motorcycle and boat sectors by creating some multi-functional products. The thriving company transfers to the Limbate Head Office. Planning and production for our capillary sales network gets underway. This is still the mainstay of our business strategy today, a true “added value” and the life blood to be safeguarded and respected. 1980s MA-FRA begins its collaboration with Peugeot Italia, supplying all the professional and “DIY” products. This collaboration prompts the customized MA-FRA – Peugeot catalogues. MA-FRA is first in the professional automobile industry to produce aerosols completely free of chlorofluorocarbon (pollutant gas that damages the ozone layer). This leads to the MA-FRA “green life style” for the pro-active protection of the environment. 1990s Production begins for alkylphenol-free detergents. The ecological “Eco Spray” line, consisting of a spray can with refillable compressed air, is put on the market. MA-FRA begins its collaboration with the most significant dewaxing centres (“Mercurio Trasporti” and, successively, “Fratelli Elia”), treating thousands of vehicles each day. “Ecomaf”, the very first ecological line on the market, goes into production. These products are made exclusively from natural surface active agents, capable of guaranteeing the highest level of biodegradability and the minimum environmental impact. This line merges innovation, technology and environment to perfection. A laboratory is constructed, to add to the growing Research and Development department, to control and analyse waste water as part of continued research into eco-compatible products. MA-FRA is included in the list of official Toyota Italia and Daewoo Motors Italia suppliers. The European sales network spreads, increasing in numbers and experience. 2000: MA-FRA is the first to successfully produce and launch the vending machine format with the automatic dispensers for “Shopping Car" car care products and “Deo Shop" fragrances. MA-FRA places even more focus on its brand name. In addition to its mass-media advertising campaign, the MA-FRA image is also visible in the sports grounds, racing tracks and on the Formula Rally cars . The rest takes us almost to the present. The new, impressive Baranzate premises just outside of Milan, ISO 9001 Certification since 1999 for design quality and the important Environmental Certification ISO 14001 since late 2004, the only one awarded to a body in the car care chemical production sector, for the new premises and which had been calculated into its design and plans. A number of lines are created and/or strengthened: Nautica, Moto, Camper and Ferramenta, while the brand name graphic is restyled in 2007 to become more eye-catching and contemporary thanks to its three-dimensional effect and strong colours . Most recently, MA-FRA has boosted its image both on a communicational level, through a series of initiatives that have made the brand the most recognised and esteemed in its sector, and on a professional level, by strengthening and pursuing the values of absolute quality and respect for the environment and people. The sales network continues to expand, gaining extra-European territory and the very highest levels of professionalism.
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MAFRA službeni partner Lotus Kupa Italije 2011 MA-FRA, marka lider u Italiji u proizvodnji i distribuciji kozmetičkih proizvoda za automobile će biti partner Lotus Kup Italija za sezonu 2011, koja počinje 16. i 17. travnja na autodromu Vallelunga.continue.. Povijest ИcTopия MA-FRA je ponovo iznenadio svoj sektor pretvarajući koncept i principe kozmetike za žene i muškarce, te ih prenio u potpuno novo okruženje. "Kozmetika za Vaš automobil". Kada se ovaj slogan pojavio prvi put to je bila prava "Revolucija". Ovo su koraci koji su doveli MA-FRA do najviše razine proizvodnje u Europi: potpuno inspirativno putovanje. 1960-ete To je vrijeme kad smo se pojavili, u kupaonici s kadom ispunjenom s formulom koja je postala prvi, inovativni samo-sušeći proizvod za autopraonicu. Mi smo uzeli vrhovni položaj na tržištu gotovo odmah, opskrbljujući proizvodima za skidanje laka i poliranje, auto dilere i garaže. 1970-ete legendarni i slavni "Diamantplast" je oformljen, prvi lak za nadzorne ploče, a tvrtka je nagrađena prestižnim "Apollo d'Oro", Oscarom poslovnog svijeta. Ovo desetljeće je vidjelo prve kataloge proizvedene i mi smo se razgranali za opskrbu motociklističkog i brodskog sektora stvarajući neke muli-funkcionalne proizvode. Uspješna tvrtka prelazi u Limbate Glavni ured. Planiranje i proizvodnja za naše kapilarnu prodajnu mrežu dobiva u tijeku. To je još uvijek glavno uporište naše poslovne strategije i danas, prava "dodatna vrijednost" i životna krv koja će biti zajamčena i poštovana. MA-FRA počinje svoju suradnju s Peugeot Italia, opskrbljujući sve profesionalne i "uradi sam" proizvode. Ova suradnja potiče prilagođene MA-FRA - Peugeot kataloge. MA-FRA je prvi u profesionalnoj automobilskoj industriji proizveo sprejeve potpuno bez chlorofluorocarbona (zagađujući plin koji šteti ozonskom sloju). To vodi do MA-FRA "zelenog stila života" za pro-aktivnu zaštitu okoliša. 1990-ete Proizvodnja počinje za deterdžente bez alkylphenola. Ekološka "Eco spray" linija, koja se sastoji od sprejnih limenki sa punjivim komprimiranim zrakom, se stavlja na tržište. MA-FRA počinje svoju suradnju sa najznačajnijih centrima za uklanjanje voska ("Mercurio Trasporti" i, sukcesivno, "Fratelli Elia"), tretirajući tisuće vozila dnevno. "Ecomaf", prva ekološka linija na tržištu, ide u proizvodnju. Ovi proizvodi izrađeni su isključivo od prirodnih površinskih aktivnih sredstava, sposobnih jamčiti najvišu razinu biorazgradivosti i minimum utjecaja na okoliš. Ova linija spaja inovaciju, tehnologiju i okoliš do savršenstva. Laboratorij je izgrađen, dodajući rastućem odjelu za istraživanje i razvoj, kontrolu i analizu otpadnih voda kao dio kontinuiranog istraživanja u eko-kompatibilnim proizvodima. MA-FRA je uključen u popis službenih Toyota Italia i Daewoo Motors Italia dobavljača. Europska prodajna mreža se širi, povećavajući se u brojkama i iskustvu 2000: MA-FRA je prvi uspješno proizveo i lansirao format prodajnog automata s automatskim dozatorima za "Shopping Car" auto proizvode za njegu i "Deo Shop" mirise. MA-FRA stavlja čak i više fokusa na svoje brand ime. Osim masovnih medija i reklamne kampanje, MA-FRA imidž je također vidljiv na sportskim terenima, trkaćim stazama i na Formula Rally automobilima. Ostalo nas vodi skoro do danas. Novi, impresivni Baranzate prostori malo izvan Milana, ISO 9001 Certifikat od 1999. za kvalitetu dizajna i značajan Ekološki Certifikat ISO 14001 od kraja 2004, jedini nagrađeni za karoseriju u kemijskom proizvodnom sektoru, i novi prostori koja su uračunati u naš dizajn i planove. Brojne linije su stvorene i/ili ojačane: Nautica, Moto, Camper i Ferramenta, brand ime grafički je ponovo stilizirano u 2007. da bude više privlačno i suvremeno zahvaljujući trodimenzionalnom efektu i jakim bojama. U posljednje vrijeme, MA-FRA je pojačao svoj imidž i na komunikacijskoj razini, kroz niz inicijativa koje su napravile brand najpoznatijim i najcjenjenijim u svom sektoru, i na profesionalnoj razini, jačanjem i provodeći vrijednosti apsolutne kvalitete i brige za okoliš i ljude. Prodajna mreža se i dalje se širi, dobivajući dodatno Europski teritorij i najviše razine profesionalizma.