http___magazin.net.hr_moda_poznati_lana-del-rey-zastitno-lice-hm-a_1.xml
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Lana Del Rey Covers Vogue Italia (August 2012) 13 Sep In the August issue of Vogue Italia, the “National Anthem” songstress is featured in multiple sexy photos while she rocks chunky, Mary Jane platform heels, vintage voluminous hair styles and thick, cat-eyed liner. Though it looks like Lana pulls off sultry and sexy easily, she may have to reign in her casual looks as she was recently announced as the new H&M model. The 26 year-old beauty will be showing off the discount retailer’s newest duds in their fall campaigns as well as taking part in their Christmas adverts. In a former interview with Vogue, H&M PR manager Chloe Bowers explained their choice for Del Ray, saying, “We were looking for a style icon and singer to model our autumn/winter 2012-13 collection and Lana Del Rey was the perfect choice,” adding, “we think she shows our fall fashion in a very inspiring way. The theme of the campaign is a modern and feminine woman with a soft attitude. Curves and waist are important in autumn’s silhouette.”
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Obara glasom i stasomLana najavljuje H&M-ove jesenske poslastice Lana del Rey prigrljena je u svijetu mode nevjerojatnom brzinom. Surađuje s agencijom za modeling Next, njezina retro frizura postala je nadaleko popularna, luksuzni brend Mulberry posvetio joj je torbicu, pojavila se na naslovnici britanskog Voguea... Svemu tome sada se može pribrojati i suradnja s H&M-om, a Lana del Rey će biti zaštitno lice jesenske kolekcije. 'Tražili smo ikonu stila i pjevačicu da predstavi našu kolekciju za jesen i Lana je bila savršen izbor', komentirala je Chloe Bowers, H&M-ova PR menadžerica. 'Mislimo da našu kolekciju predstavlja na vrlo inspirativan način.' Lana je za potrebe kampanje švedskog brenda, koji je zabilježio kvartalni porast profita nakon sjajne prodaje proljetne kolekcije, snimila obradu pjesme Blue Velvet. Kratki filmić bit će prikazan na H&M-ovim stranicama 19. rujna. Na fotografijama, koje su snimili Inez van Lamsweerde i Vinoodh Matadin, Del Rey - pravog imena Elizabeth Grant - nosi svijetloružičastu vestu od angore i hlače u istoj boji s retro glamuroznom frizurom, koja je postala njezin zaštitni znak.