http___masavukmanovic.com_hr_portfolio_franja__1.xml
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Franja Obrt started working in the field of hospitality over twenty years ago. In 2015, when the preparations for a hotel – the newest of its activities – started, a need for a complex visual identity became obvious. In its portfolio, Franja Obrt has a catering that was the starting point, two restaurants, wine, pastries production, plant eco cultivation, and two parks. Having in mind so many of them – 9 to be precise – a dynamic, changeable visual identity system was made. The core of the logo are the nine dots, around which a colored line is knitted. The line completes the logo and makes it recognizable.
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Franja obrt za ugostiteljstvo s radom je započeo prije preko dvadeset godina. Kada su 2015. godine krenule pripreme za otvaranje hotela, najnovije od svih djelatnosti obrta, pokazala se potreba za dizajnom jednog kompleksnog vizualnog identiteta. Naime, obrt Franja osim Hotela Priča u svom portfoliju ima i catering, od kojeg je sve krenulo, dva restorana, vino, proizvodnju slastica, uzgoj biljaka po načelima eko proizvodnje i, na koncu, dva parka. S obzirom na toliki broj djelatnosti – njih čak 9 – napravljen je sustav promjenjivog vizualnog identiteta. Temeljna okosnica znaka je devet točaka, oko kojih se plete linija u boji. Linija završava znak i čini ga prepoznatljivim.