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The Lean Startup by Eric Ries The Lean Startup is a guide book by Eric Ries for enterpreneurs on how to build a successful startup using lean methodology. In fact, The Lean Startup is a business approach coined by Eric Ries that aims to change the way that companies are built and new products are launched The book cover has this statement: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. It sounds so much like software development with continuous development or continuous deployment, and it actually is. Something similar to agile software development but to create a successful business. About Author Eric Ries is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup which has today has over 40 million users and 2009 revenue over $22 million, and has had plenty of startup failures along the way. Chapters The chapters in this book are divided into three distinct parts, namely VISION, STEER and ACCELERATE. The Lean Startup calls on building a minimum viable product instead of trying to achieve perfection with a product that could never be delivered or results in something that is not wanted by customers. He also encourages the usage of validated learning, learning from testing fundamental business hypotheses (or leap-of-faith assumptions), then take next actions based on the results of such experiments. The second part of the book goes into the details of the Build-Measure-Learn feedback loop which repeats the validated learning and lead the startup’s engine of growth into higher gears. However, it is also good that the author warns about being happy with vanity metrics. Instead of looking at vanity metrics, a startup should look at actionable or auditable metrics. While every startup strives for success, it is also common for startups to reach a junction where a decision need to be taken on to pivot or to persevere. This book has a chapter dedicated to pivoting. The third part goes into details about startup acceleration or growth. However, the author also uses examples from Toyota lean production that stops its manufacturing line whenever a problem is encountered to avoid chain effects on the production. There are many instances where Toyota lean model is used in this book. The book then ends with a chapter on Innovation, as typically for large organizations, they tend to lose in innovation, creativity and growth. Marvin’s Take I got to admit that Lean methodology is not new to me, so a book titled ‘Lean Startup’ rings a bell and I really do not expect to learn anything new other than how to bootstrap a startup, run it with the lowest costs and etc. I actually bought the book because I thought the price was cheap. At $15, I bought it to see what else is in store. I was totally wrong that there is nothing new to learn about lean startup. This book does not teach you how to bootstrap or run at lowest costs, but everything else that might have skip the eyes of most entrepreneurs. Unless you are already a millionaire startup and have a few large organizations under your stable, this book might be useful for you. Even if you own a couple of large enterprises, some tips in here might prove beneficial too.
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Lean Startup Eric Ries Lean Startup je vodič knjiga Eric Ries za poduzetnike o tome kako izgraditi uspješan startup koristeći metodologiju lean. U stvari, Lean Startup je poslovni pristup skovao Eric Ries koji ima za cilj promijeniti način na koji su tvrtke izgrađen i novi proizvodi su pokrenuta Knjiga poklopac ima ovu izjavu: Kako Današnji Poduzetnici Koristite kontinuiranim inovacijama stvoriti Radikalno uspješne tvrtke. To zvuči toliko kao razvoj softvera s kontinuiranom razvoju ili kontinuiranom implementaciju, a to zapravo jest. Nešto slično agilnog razvoja softvera, ali za stvaranje uspješnog poslovanja. O autoru Eric Ries je poduzetnik i autor popularnih blog Pokretanje naučene lekcije. On je suosnivač i služio je kao CTO od IMVU, njegov treći startup koji ima i danas ima preko 40 milijuna korisnika i 2009 prihoda nad 22 milijuna dolara, te je imao dosta pokretanjem kvarova na putu. Poglavlja Poglavlja u ovoj knjizi su podijeljeni u tri različita dijela, naime vizija, STEER i ubrzati. The Lean Startup pozivi na izgradnji minimalne održiv proizvod, umjesto da pokušavate postići savršenstvo s proizvodom koji nikada ne bi mogao biti isporučen ili rezultati u nešto što nije želio strane kupaca. On također potiče korištenje provjerenom učenja, učenje iz ispitivanja temeljnih poslovnih hipoteze (ili skok-u-vjeru pretpostavke), a zatim se sljedećoj aktivnosti na temelju rezultata takvih eksperimenata. Drugi dio knjige ide u pojedinostima Graditi-Mjera-Saznajte šalje petlje koja ponavlja dokazanim učenje i dovesti startup je motor rasta u viši stupanj prijenosa. Međutim, to je također dobro da autor upozorava biti sretan s ispraznost metrike. Umjesto da gleda na ispraznost metrike, pokretanje treba pogledati stvarni ili auditable metrike. Dok svaki pokretanje teži za uspjehom, što je također uobičajeno za startups do raskršću gdje odluka treba uzeti na osovini ili ustrajati. Ova knjiga ima poglavlje posvećeno pivotiranje. Treći dio ide u detalje o pokretanju ubrzavanja ili rasta. Međutim, autor također koristi primjere iz Toyote lean proizvodnje koji zaustavlja svoje proizvodne linije kad god se pojavi problem da se izbjegne lanca učinke na proizvodnju. Postoje mnogi slučajevi gdje Toyota mršav model koji se koriste u ovoj knjizi. Knjiga zatim završava s poglavljem o inovacijama, kao obično za velike organizacije, oni imaju tendenciju da se gube u inovativnosti, kreativnost i rast. Marvin je uzeti Moram priznati da Lean metodologija nije novo za mene, tako da knjiga pod naslovom 'Lean Startup' zazvoni zvono, a ja stvarno ne očekujem da nauče nešto novo, osim kako za dizanje stavljanje u pogon, pokrenuti ga s najnižim troškovima i sl. Ja sam zapravo kupio knjigu jer sam mislio cijena bila jeftina. Na 15 dolara, kupio sam ga da se vidi što je još u trgovini. Bio sam totalno krivo da ne postoji ništa novo za naučiti o mršavim pokretanja. Ova knjiga ne vas naučiti kako loadera ili trčanje na najniže troškove, ali sve drugo što bi moglo imati preskočiti oči većine poduzetnika. Ukoliko ste već milijunaš pokretanje i imaju nekoliko velikih organizacija pod štalu, ova knjiga može biti korisna za vas. Čak i ako imate nekoliko velikih poduzeća, nekoliko savjeta u ovdje može dokazati koristan previše. Knjige , Internet marketing , Softver , Tehnologija , poslovni