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JASSA limited edition collection WATCH THE MOVIE! MEET JASSA’S CREATORS Find out who’s behind the curvy natural-fibre furniture, the lovingly hand-woven baskets and the vibrantly coloured textiles of the JASSA limited edition collection! “With JASSA we’re taking familiar things like hand-woven natural fibre objects and batik textiles, and transforming them into something new and exciting.” — Creative leader Karin Gustavsson “When designing for my own studio, I always focus on simple efficiency. In that respect, designing for IKEA was no different.” — Designer Piet Hein Eek “JASSA ceramics are all sprinkle-glazed by hand. It’s not a controlled industrial process so they all turn out slightly different!” — Designer Iina Vuorivirta “There are lots of competing colours: pinks and yellows and blues and greens. To begin with, you wonder how they can possibly work together. But in the end they just do!” — Designer Paulin Machado “With a material like rattan, you have to think in terms of bending and binding rather than cutting and nailing.” — Designer Nike Karlsson Available March 2017 IKEA press room Here you’ll find all the press material for the IKEA collections. Images, films, stories available to download. Go to the press room
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JASSA ograničena kolekcija „S JASSA kolekcijom svakodnevne smo stvari poput ručno pletenih predmeta od prirodnog vlakna i tekstila s batik uzorkom pretvorili u nešto novo i uzbudljivo.” — kreativna voditeljica Karin Gustavsson „Kad dizajniram svoj studio, uvijek se usredotočim na jednostavnu učinkovitost. U tom smislu, dizajniranje za tvrtku IKEA nije bilo drugačije.” — dizajner Piet Hein Eek „Sva JASSA keramika ima glazuru koja je ručno prošarana. Ne radi se o kontroliranom industrijskom procesu, pa svaki komad izgleda malo drugačije!” — dizajnerica Iina Vuorivirta „Puno je boja koje se natječu među sobom: roza i žute i plave i zelene. U početku se pitaš kako uopće mogu zajedno funkcionirati. Ali na kraju sve nekako ide zajedno!” — dizajnerica Paulin Machado „S materijalom kao što je ratan moraš razmišljati u smislu savijanja i vezivanja, a ne rezanja i spajanja.” — Dizajner Nike Karlsson