http___www.infosit.com_hr_usluge_dmc-dmo_1.xml
1.1 2.1 3.1 4.1 5.1 6.1 7.1 8.1 9.1 10.1 11.1 12.1 13.1 14.1 16.1 17.1
We can provide you with the support in the transfer and implementation of the know-how necessary for achieving high ROI of your DMC/DMO Expert consulting for Destination Management Companies or Organisations (DMO and DMC) are on your disposal for the following areas: DMO You understand the tourism potential of your destination but you are not sure how to improve destination competitiveness. You have developed tourism strategies and marketing plans but you struggle with their execution. DMC You recognize the need for organizing structure and management for implementing destination strategies but are not certain how to do it. You have a DMC like organization but you want to improve SOPs, create coordination and PM mechanisms, and be able to better control and monitor its project activities. Building a network Your destination has a substantial number of service providers but you can’t secure their active involvement in marketing initiatives, creating supply and raising quality service. You want to align destination’s resources and activities but you face challenges in forming team and focusing on mutual objectives. Marketing Your destination has traditional offering and you would like to create new products, services, and experiences. Your destination can offer various experiences but you are not sure how to target different markets, niches, and segments and successfully market and sell them. You have motivated project managers in your DMC but they could build up their levels of knowledge and skills. You believe that your destination’s service providers should be educated in the areas of marketing and selling.
1.1 2.1 3.1 4.1 5.1 6.1 7.1 8.1 9.1 10.1 11.1 12.1 13.1 14.1 16.1 17.1
Možemo vam pomoći kod prijenosa i implementacije znanja i iskustva potrebnog za ostvarivanje visokog povrata investicije vašeg DMC/DMO. Tvrtkama ili organizacijama za upravljanje destinacijom (DMO i DMC) nudimo stručno savjetovanje iz sljedećih područja: DMO Spoznali ste turistički potencijal vaše destinacije, ali niste sigurni kako povećati njezinu konkurentnost. Razvili ste strategiju razvoja turizma i marketinški plan, ali imate poteškoća sa provedbom istih. DMC Prepoznali ste potrebu za uspostavom organizacijske strukture i menadžmenta za implementaciju strategija razvoja destinacije, ali niste posve sigurni kako to provesti. Imate organizaciju nalik na DMC, ali želite poboljšati SOP, koordinaciju, ojačati PM mehanizme te bolje nadzirati i pratiti njezine projektne aktivnosti. Umrežavanje Vaša destinacija ima solidan broj pružatelja usluga, ali ne možete osigurati njihovo aktivno sudjelovanje u marketinškim inicijativama, stvaranju ponude i podizanju kvalitete usluge. Želite uskladiti resurse i aktivnosti u destinaciji, ali se susrećete sa izazovima kod formiranja tima i fokusiranja na zajedničke ciljeve. Marketing Vaša se destinacija temelji na klasičnoj ponudi, a vi biste rado stvorili nove proizvode, usluge i iskustva. Vaša destinacija može pružati razna iskustva, ali niste sigurni kako ciljati na različita tržišta, niše i segmente te ih uspješno prodati. U svom DMC-u imate motivirane voditelje projekata, ali bilo bi poželjno da steknu nova znanja i vještine. Smatrate da bi pružatelji usluga u vašoj destinaciji trebali biti educirani na području marketinga i prodaje.