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Tech giant Apple has ended Coca-Cola’s 13-year run as the world’s most valuable brand. Google also leapfrogged Coke, moving into second place on Interbrand’s yearly Best Global Brands list. The top ten constituded a majority of tech giants with IBM, Microsoft, Samsung and Intel being among. Interbrand, consults with companies about their public image, compiles its list based on financial performance of the company, the role the brand plays in influencing consumers, and how secure the brand’s top money-making products are in their field. Apple’s brand is estimated to be worth $98.3 billion, a 28% increase over 2012, when it was No. 2 on the list. Coca-Cola’s value also rose, but by only 2%, to $79.2 billion. Much of Apple’s boost can probably be attributed to its growing presence in China, where iPhones and other Apple devices are increasingly popular. Apple and Google were just two of many tech companies among the list’s fastest-rising brands. Facebook gained 43% to hit No. 52, making it the only social-media site on the list. Amazon jumped 27% to No. 19. Last year Google was fourth on the list. This year, Apple was surpassed by Samsung in the total number of smartphones sold worldwide, and some in the tech community knocked the company for what they perceived as a lack of innovation compared to its competitors. Credit: CNN
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Foto: Apple AMERIČKA tvrtka Coca-Cola nije više najvrjedniji svjetski brend, nakon što na tu poziciju probio proizvođač iPhonea i iPada tvrtka Apple. To je prvi put da ovaj proizvođač bezalkoholnih pića nije uspio zauzeti prvo mjesto na listi "100 najmoćnijih brendova svijeta", koju od 2000. godine sastavlja konzultantska tvrtka Interbrand U stvari, Coca-Cola je u ovoj godini pala za dvije pozicije, izgubivši i od tvrtke Google, koja se probila na drugo mjesto liste. Prema procjenama Interbranda, vrijednost marke Apple je 98,31 milijardu dolara, što je rast od 28 posto u odnosu na prošlu godinu, dok je vrijednost marke Google 93,29 milijardi dolara. Vrijednost marke Coca-Cola je prema njihovoj procjeni 79,2 milijarde dolara.