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Visual identity of the senior care center Medimar Prigorje was inspired by paintings of croatian naive art painter Ivan Rabuzin with an aim to communicate the feelings that Medimar Prigorje wants to convey – a feeling of communion and domestic atmosphere in the warmth of Croatian Zagorje’s home. The logo shows the motif of sunny Zagorje’s hills composed of circles of different sizes. This motif and circles as building elements were also used by Ivan Rabuzin in his paintings, and for the purpose of visual identity Medimar Prigorje were simplified to the level of logo, in three colors – red, gray and white – colors already existing in the interior and exterior of the building Medimar Prigorje. The logo is used in a combination with typogram or as a standalone element, and is used as a pattern in its entirety, half or upper quarter of it, in different applications of visual identity. Previous ProjectNext Project - Categories: - Skills: - Share Project :
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Naručitelj: Dom Medimar Prigorje Dizajn: Ivan Goran Žunar Godina: 2016 Vizualni identitet doma za starije osobe Medimar Prigorje u Sesvetama inspiriran je djelom hrvatskog slikara naivne umjetnosti Ivana Rabuzina s ciljem komunikacije osjećaja koje Dom Medimar Prigorje želi prenijeti – osjećaj zajedništva i domaće atmosfere u toplini zagorskog doma. Naime, znak prikazuje motiv osunčanih brda Hrvatskog zagorja sastavljen od krugova različitih veličina. Taj motiv i krugove kao gradivne elemente koristio je i Ivan Rabuzin u svom slikanju, i oni su za potrebe vizualnog identiteta Medimar simplificirani do razine znaka i izvedeni u tri boje, crvenoj, sivoj i bijeloj, koje već postoje otprije u interijeru i eksterijeru zgrade Doma Medimar Prigorje. Znak se koristi u kombinaciji s tipogramom ili kao samostalan element, te se u aplikacijama na materijale vizualnog identiteta ili u interijeru koristi i kao uzorak u svojoj cjelini, polovini ili gornjoj četvrtini. Previous ProjectNext Project - Categories: - Skills: - Share Project :