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Edition/Copyright: (REV)00 As the Foreign Affairs columnist for The New York Times, Thomas L. Friedman has traveled the globe, interviewing people from all walks of contemporary life: Brazilian peasants in the Amazon rain forest, new entrepreneurs in Indonesi Now Friedman has drawn on his years on the road to produce an engrossing and original look at globalization. Globalization, he argues, is not just a phenomenon and not just a passing trend. It is the international system that replaced the Cold War system; the new, well-greased, interconnected system: Globalization is the integration of capital, technology, and information across national borders, in a way that is creating a single global market and, to some degreee, a global village. Simply put, one can't possibly understand the morning news or one's own investments without some grasp of the system. Just one example: During the Cold War, we reached for the hot line between the White House and the Kremlin--a symbol that we were all divided but at least the two superpowers were in charge. In the era of globalization, we reach for the Internet--a symbol that we are all connected but nobody is totally in charge. With vivid stories and a set of original terms and concepts, Friedman offers readers remarkable access to his unique understanding of this new world order, and shows us how to see this new system. He dramatizes the conflict of ''the Lexus and the olive tree''--the tension between the globalization system and ancient forces of culture, geography, tradition, and community. He also details the powerful backlash that globalization produces among those who feel brutalized by it, and he spells out what we all need to do to keep the system in balance. Finding the proper balance between the Lexus and the olive tree is the great drama of he globalization era, and the ultimate theme of Friedman's challenging, provocative book--essential reading for all who care about how the world really works. As the Foreign Affairs columnist for The New York Times, Thomas L. Friedman has traveled the globe, interviewing people from all walks of contemporary life: Brazilian peasants in the Amazon rain forest, new entrepreneurs in Indonesia, Islamic students in Teheran, and the financial wizards on Wall Street and in Silicon Valley. Now Friedman has drawn on his years on the road to produce an engrossing and original look at globalization. Globalization, he argues, is not just a phenomenon and not just a passing trend. It is the international system that replaced the Cold War system; the new, well-greased, interconnected system: Globalization is the integration of capital, technology, and information across national borders, in a way that is creating a single global market and, to some degreee, a global village. Simply put, one can't possibly understand the morning news or one's own investments without some grasp of the system. Just one example: During the Cold War, we reached for the hot line between the White House and the Kremlin--a symbol that we were all divided but at least the two superpowers were in charge. In the era of globalization, we reach for the Internet--a symbol that we are all connected but nobody is totally in charge. With vivid stories and a set of original terms and concepts, Friedman offers readers remarkable access to his unique understanding of this new world order, and shows us how to see this new system. He dramatizes the conflict of ''the Lexus and the olive tree''--the tension between the globalization system and ancient forces of culture, geography, tradition, and community. He also details the powerful backlash that globalization produces among those who feel brutalized by it, and he spells out what we all need to do to keep the system in balance. Finding the proper balance between the Lexus and the olive tree is the great drama of he globalization era, and the ultimate theme of Friedman's challenging, provocative book--essential reading for all who care about how the world really works. ...show less 601 more offers below. Filter by: All (601) | New (14) | Like New (44) | Very Good (136) | Good (371) | Acceptable (36)
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Knjižni klub IZVORI Trnjanska cesta 64 Zagreb Trenutno se nalazite na Knjiga Lexus i maslina Nakladnik: IZVORI Biblioteka: Izvori sutrašnjice Stranice: 380 Uvez: tvrdi Format: 14 x 23 cm Kataloški broj: 3220 Cijena: 160.00 KN Ocjena nakladnika: 5.00 Ocjena korisnika: 5.00 ( ukupno glasova: 2 ) Broj pregleda knjige: 2317 Opis: Globalizacija je proces, no svi ga ne vide u istom svjetlu. Friedman nam predstavlja "za" i "protiv" kao sukob "Lexusa i stabla masline" - dakle kao napetost između sustava globalizacije (simboliziranog u transnacionalnoj tvrtki Lexus) s jedne strane te sila koje izviru iz kulture nekog drugog kruga ljudi, geografije, tradicije i običaja zajednice (moja maslina za moje ulje) s druge strane. Analizira također i snažnu reakciju kod onih koji osjećaju da su silom globalizcaije stjerani u kut ili pak na nemilosrdnu vjetrometinu moćnih. Friedman predlaže, izriče što nam je činiti da bismo sve te sile održali u ravnoteži. Upravo nalaženje prave ravnoteže između Lexusa i stabla masline je velika drama globalizacijske ere i bitna tema ove Friedmanove izazovne knjige - važne za sve koji su zabrinuti ili koje pak samo zanima kao svijet uistinu funkcionira. Komentari: (0)