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There is a general opinion that clients should not be told NO That's exactly what we are doing! When we think it necessary.. Several times... No Limits! In order to reach the best solutions, develop and upgrade the brand in the best and most efficient way, we created and implemented best ideas - we cannot and must not be limited! Discarding limitations does not mean we will do anything that comes to our mind! Discarding limitations means that we will do only what we believe to be appropriate, what will best meet the needs of our clients and consumers. Since, the possibilities of our creation are unlimited only when we are free No Nonsense! Remember your first contact with the advertising business. Remember the business vocabulary that you are now used to and do not notice any longer. All those words that you did not understand. Or you did understand, but could not comprehend. Words, words, words - difficult, resounding. Words that become phrases. Mean nothing. Phrases hiding a void. We use a simple language. A language that anyone can understand. A language that really means something. The one that moves the brand forward. The one that does not invite the consumers to buy something, but to do something. We use a language that does not offer false promises. We understand each other! THEREFORE WHEN WE SAY NO WE REALLY MEAN NO No Lines! Very often the best ideas cannot be categorized. They cannot be placed above or below a line. And we find lines all around us. That's why we work both above and below the lines, and mostly through the lines! We are providing full service to our clients. And lines..? We use lines only when we wish to underline our best ideas! All the „NO-s” our clients wish to hear - NO, we do not have more than 800 promoters and supervisors! - NO, we do not work in more than 17 countries in Eastern Europe and the Middle East. - NO, we do not work exactly like the other Agencies - we are pioneers in the CRP/RLP programs – couple of them are successfully run at this moment... - NO, we are not without the awards, we won: best Launch Campaign in SEE for Miller beer in 2006 • Best British Airways BTL project in Europe in 2006 …
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Uobičajeno je mišljenje da klijentima ne treba govoriti NE. E pa mi baš to radimo! Kad mislimo da je potrebno... I to više puta... Ne ograničenjima Da bismo došli do najboljih rješenja, razvili i unaprijedili brand na najbolji i najučinkovitiji način, stvorili i realizirali najbolje ideje - ne smijemo i ne možemo da budemo ograničeni! Odbacivanje ograničenja ne znači da ćemo raditi baš sve što nam padne na pamet! Oslobađanje od ograničenja, naprotiv, znači da ćemo uraditi samo ono što mislimo da je značajno, ono što će na najbolji način odgovoriti potrebama naših klijenata i potrošača. Jer, jedino ako smo slobodni, mogućnosti naše kreacije su neograničene! Ne praznim pričama Sjetite se svog prvog kontakta sa marketingom. Sjetite se poslovnog rječnika, na koji ste sada već navikli i koji više ne primjećujete. Riječi, riječi, riječi - teške, zvučne. Riječi koje postaju fraze. Koje ništa ne znače. Fraze iza kojih se krije praznina. Mi se koristimo jednostavnim jezikom. Onim koji svi mogu razumjeti. Onim, koji zaista nešto i znači. Onim, koji pomjera brand naprijed. Onim koji ne poziva potrošače da nešto kupe, već da nešto urade. Mi se koristimo jezikom koji ne pruža lažna obećanja. Naravno da se razumijemo! Ne Linijama Vrlo često najbolje ideje se ne mogu svrstati u kategorije. Ne mogu se postaviti iznad ili ispod neke crte. A crte su posvuda oko nas. Zato mi radimo i “above the lines” i “below the lines”, a najviše “through the lines”! Jer, našim klijentima pružamo “full service”. A linije? Linije koristimo samo kada hoćemo podvući naše najbolje ideje! Sva “Ne” koja naši klijenti žele da čuju - NE, nemamo više od 800 promotora i supervizora! - NE, ne radimo u više od 17 zemalja Istočne Europe i Bliskog Istoka - NE, ne radimo sve isto kao i druge Agencije – pioniri smo u CRP/ RLP programima – nekoliko se veoma uspješno odvijaju baš u ovom trenutku... - NE, nismo bez nagrada – osvojili smo: Best Launch Campaign in SEE for Miller beer in 2006 • Best British Airways BTL project in Europe in 2006 …