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IKEA: Many companies, one brand The IKEA Concept is the core asset of Inter IKEA Group and its franchising operation. The overall purpose of Inter IKEA Group is to secure continuous improvement, development, expansion and a long life of the IKEA Concept. This will require investments in both good and bad times. Since May, 2016, there are separate holding companies and management teams for the IKEA related business and the investment business, previously part of Inter IKEA Group. The reason for this change is to enhance business focus and efficiency. Inter IKEA Holding B.V. (located in the Netherlands), is the new holding company for all IKEA related businesses. The holding company of the investment business, Interogo Holding AG was established in Switzerland in 2016. Different companies operating under the IKEA trademarks Around the globe, a large number of companies operate under the IKEA trademarks. All IKEA franchisees are independent of Inter IKEA Group. A large group of franchisees are owned and operated by INGKA Group. Inter IKEA Group and INGKA Group have the same founder, and a common history and heritage, but have operated under different owners and management since the 1980s. The new Inter IKEA Group To improve the IKEA franchise system and clarify roles, IKEA range, supply and production activities transferred to the new Inter IKEA Group headed by Inter IKEA Holding B.V. The ownership changes came into effect on 31 August 2016. The Inter IKEA Group is now composed of three core businesses – franchising, range and supply and industry. The entities will work together to build a stronger franchise system. To build an even better IKEA offer together with retailers and suppliers based on existing and new strengths in our value chain. The aim is also to provide franchisees with best possible conditions for implementing and operating the IKEA Concept, and to create a strong platform for future expansion and growth. IKEA Franchising Inter IKEA Systems B.V. is the franchisor and the owner of the IKEA Concept, including the IKEA trademarks. Inter IKEA Systems B.V. franchises systems, methods and proven solutions to franchisees worldwide for the sale of IKEA products under the IKEA trademarks. Inter IKEA Systems has the assignment to continuously develop the IKEA Concept and to ensure its successful implementation in existing and new markets. The IKEA Concept rests on a firm foundation: a low-price offer in home furnishings. The three main components of the IKEA Concept are the IKEA product range; efficient systems, methods and proven solutions for marketing and sales; and the IKEA symbols, of which the most important are the IKEA trademarks. Franchising has been found to be the best way to expand the business based on the IKEA Concept, to keep the concept together and to maintain an entrepreneurial spirit. IKEA franchisees implement the IKEA Concept by marketing and selling the IKEA product range. With the exception of the IKEA Delft store, all IKEA stores operate under franchise agreements with Inter IKEA Systems B.V. The IKEA franchisee has the responsibility to run, manage and develop their local business. IKEA Range & Supply IKEA Range & Supply, is responsible for developing and supplying the global IKEA range. This means IKEA Range & Supply works with the value chain end to end from supplier to customer. From the needs and wants of the many people, through product development and the sourcing of raw materials, to a product’s end-of-life. Together with other units, IKEA Range & Supply is responsible for communicating the IKEA home furnishing offer. IKEA Industry IKEA Industry is the largest producer of wooden furniture in the world and manufactures wood-based furniture for IKEA customers. IKEA Industry secures production capacities for growth. The aim is to create outstanding customer value in terms of quality and price. At the same time, IKEA Industry aims to have a positive impact on the planet, using sustainable resources and producing more from less. Holding and governance structure The governance structure of the Inter IKEA Group was formed with two main considerations in mind. Securing the growth and development opportunities of the group and the IKEA Concept. Guaranteeing its independence and ability to maintain a long-term perspective. Inter IKEA Holding B.V., located in the Netherlands, is the holding company for the new Inter IKEA Group. Torbjörn Lööf is the CEO. The management of Inter IKEA Holding B.V. is overseen by a Supervisory Board. Supervisory Board Anders Dahlvig, Chairman Søren Hansen Mathias Kamprad Birger Lund Management Board Torbjörn Lööf Martin van Dam Anders Gårlin
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IKEA KONCEPT Mi radimo na drugačiji način Neprestano se pitamo: „Postoji li bolji način?“ Upravo je zahvaljujući tome naša ponuda namještaja i dekoracija jedinstvena i upravo tako pokušavamo stvoriti bolji svakodnevni život većini ljudi. IDEJA Za većinu ljudi IKEA koncept započinje s idejom ponude proizvoda za uređenje doma koje si većina ljudi može priuštiti, a ne samo nekolicina. Ta se ideja ostvaruje kombinacijom funkcije, kvalitete, dizajna i vrijednosti. Pritom se uvijek misli i na održivost. IKEA koncept prisutan je na svim razinama naše tvrtke, od dizajna, nabave, pakovanja i distribucije do modela poslovanja. Naš je cilj pomoći što više ljudi da bolje žive kod kuće. Kako se IKEA koncept ostvaruje u stvarnom životu IKEA koncept ostvaruje se na razne načine: u robnim kućama diljem svijeta, u IKEA katalogu, na internetskim stranicama, u aplikacijama i, što je najvažnije, u milijunima domova diljem cijelog svijeta. IKEA katalog, sad s tehnologijom proširene stvarnosti Priča o nazivu Naziv IKEA nastao je od inicijala njezina osnivača Ingvara Kamprada (I. K.) i početnih slova farme Elmtaryd te sela Agunnaryd gdje je odrastao (E, A). IKEA logo nije se puno mijenjao tijekom povijesti tvrtke, a verzija iz 1967. godine postala je njezinim stalnim simbolom. Zajedno štedimo novac IKEA kupci imaju važnu ulogu u onome što zovemo proces demokratskog dizajna: Mi napravimo svoj dio, a zatim ti napraviš svoj. I zajedno štedimo novac. Kupci se uključuju na razne načine, primjerice, prilikom samostalnog sastavljanja proizvoda koji su pakirani u plosnate pakete (koji su prvi put upotrijebljeni prije više od 60 godina za LÖVET stol), razmišljajući o utjecaju na okoliš, dajući nam povratne informacije itd. Pogledaj LÖVBACKEN stolić LOKACIJE ŠIROM SVIJETA Dopiremo do sve više ljudi Svake se godine otvaraju nove robne kuće IKEA diljem svijeta. Pogledaj našu interaktivnu kartu za pregled svih lokacija IKEA robnih kuća. STRUKTURA FRANŠIZE Očuvanje IKEA koncepta Ranih je 1980-ih osnivač tvrtke IKEA Ingvar Kamprad ‒ s robnim kućama u preko 20 zemalja ‒ shvatio da je potrebno zaštititi jedinstveni IKEA koncept kako bi se tvrtka mogla nastaviti razvijati. On je htio potpunu neovisnost i dugoročnu strukturu vlasništva, pa dionice nisu bile opcija. Također, vjerovao je da sve tvrtke objedinjene pod IKEA robnom markom moraju same stvarati resurse prije nego se mogu širiti. Tako je utemeljen sustav franšize tvrtke IKEA. Danas sve robne kuće IKEA (osim robne kuće u Delftu u Nizozemskoj koja je u vlasništvu tvrtke Inter IKEA Systems B.V.) posluju prema uvjetima franšize. Inter IKEA Systems B.V. vlasnik je IKEA koncepta i svjetski vlasnik franšize tvrtke IKEA. Saznaj više o franšizi na IKEA način. MOŽDA TE ZANIMA I: O IKEA GRUPI Dobrodošao/la u našu tvrtku Mi smo tvrtka koju pokreću vrijednosti i strast prema životu kod kuće. Svaki je naš proizvod utjelovljenje ideje o tome kako dom učiniti još boljim mjestom. Saznaj više o našoj viziji i strukturi tvrtke LJUDI I PLANET Za održivu budućnost Otkrij što za nas znači održivost i što sve radimo kako bismo se pobrinuli za ljude i planet. Saznaj više na Ljudi i planet