http___www.kontejner.org_projekti_touch-me_touch-me-festival-2008-osjecaj-se-bolje_izlozba-15_dr-whippy__1.xml
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Dr. Whippy brings the user into a world of existing cultural norms with completely different meanings: we remember through memory the ‘soft-whip’ ice cream through the colour and music of the ice-cream van - the park, the warm day or just childhood nostalgia. In the case of Dr. Whippy, the meaning and the context are subverted: the ice-cream machine becomes a medical piece of equipment, the soft-whip ice-cream becomes the medicine and the cure, the ice-cream man becomes the doctor who specializes in ‘soft-whip’ medicine, and the park becomes the doctor’s surgery. Dr. Whippy is a machine that proffers soft scoop ice cream according to the perceived unhappiness level of the customer. The user is asked to stand in front of the device and follow the instructions: the user is required to talk for 15 seconds, confessing at the same time a part of themselves to the machine. Employing voice stress analysis of the user’s answers to specific questions, varying degrees of unhappiness are measured and a counteractive quantity of ice cream is dispensed: the more unhappy you are, the more ice cream you need. How can you measure such an arbitrary emotion such as happiness? Why do certain foods, such as ice cream and chocolate, as has been proven through studies, make people feel happier? What is a placebo? These are some of the questions asked and investigated prior to the making of Dr. Whippy. This project mixes elements of dignity and humour and places the user in a process of self-reflection. Did it make them happier? Would they think about their happiness on a much deeper level after their experience of confessing and being judged by a machine? It also questions how humour, design and performance can become a means to conveying experiences leading to a more in-depth thought process by allowing scientific and technological research and development to become more coherent to a wider audience, without the frustration with the complicated language and terminology one often faces when investigating such areas.
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Whippy posjetitelja odvodi u svijet postojećih kulturnih normi, koje ovdje poprimaju druga značenja: naše sjećanje registrira ‘tekući’ sladoled kroz prizivanje boje i glazbe kombija sa sladoledom: park, sunčani dan, ili naprosto dječja nostalgija. U slučaju instalacije Dr. Whippy, značenje i kontekst izokrenuti su: stroj koji proizvodi sladoled postaje medicinsko pomagalo, tekući sladoled postaje lijek, trgovac sladoledom postaje liječnik sa specijalizacijom za ‘tekuću’ medicinu, a park postaje liječnička ordinacija. Whippy je stroj koji proizvodi tekući sladoled, uzimajući u obzir ustanovljeni stupanj nezadovoljstva korisnika. Korisnik staje ispred stroja i sijedi instrukcije: treba pričati 15 sekundi, povjeravajući tako intimne dijelove sebe stroju. Raspolažući sustavom koji analizira količinu stresa zastupljenu u odgovorima posjetitelja na određena pitanja, stroj mjeri različite razine nezadovoljstva, na koje reagira proizvodnjom odgovarajuće količine sladoleda: što ste nesretniji, potrebno Vam je više sladoleda. Kako je moguće mjeriti tako proizvoljan osjećaj poput sreće? Zbog čega određene vrste hrane, poput sladoleda i čokolade, dokazano čine ljude sretnijima? Što je to placebo? Ovo su neka od pitanja koja Dr. Whippy istražuje i koja su prethodila njegovom nastanku. Projekt povezuje elemente dostojanstva i humora, postavljajući gledatelja u proces autorefleksije. Je li ih načinio sretnijima? Hoće li, nakon iskustva u kojemu se povjeravaju stroju, koji ih zatim procjenjuje, o svojoj individualnoj sreći razmišljati na nov način? Rad također propituje način na koji humor, dizajn i performans postaju sredstva izražavanja, koja vode k dubljem procesu mišljenja, omogućujući znanstvenim i tehnološkim istraživanjima i spoznajama da postanu razumljivijima široj publici, a da ne izazovu ogorčenost zamršenim jezikom i terminologijom s kojom se često susurećemo pri istraživanju ovih područja.