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Jane Iredale I’m a Londoner who came to New York looking for adventure and found it! It began with a career in the entertainment industry working with actresses and models in television and film. As a casting director and producer, I got to know all aspects of an industry obsessed with appearances. A large part of the appearance tool kit, was, of course, makeup. However, it didn’t take me long to realize that makeup was still a second-class citizen. It didn’t matter what was in it, as long as it covered and stayed on long enough to get the shot. Worse was that makeup was contributing to problem skin and problem skin threatened careers and undermined self-confidence. 24 years ago, at three o’clock in the morning I had an idea: “How about a makeup that’s good for the skin?” So in 1994, the jane iredale brand began with one product, Amazing Base (still a star in the line). It was immediately embraced by dermatologists and plastic surgeons because of its ability to cover, soothe and protect. Patients loved it because it didn’t feel like makeup; it just resulted in beautiful, flawless skin. As an added bonus, the quality of their complexions got better and better. Meanwhile, I moved from the house where it all began to set up offices and distribution in rural Massachusetts. I really am a country girl at heart, so being surrounded by organic farms and gardens fed my spirit and inspired my work. (My dog liked it, too.) Bliss for me is walking in my garden and picking and eating a raspberry warm from the sun, then trying to figure out how to get that fresh, healthy experience into a product. I’m always guided by wanting the product to look good, feel good and be good for the skin. Being a no-fuss kind of person, I also want it to be easy to apply and multi-functional, so a woman can feel her best in the shortest amount of time. The brand now reaches women of all ages and nationalities. Embedded in the DNA is the belief that makeup is at its best when it doesn’t try to make a woman conform to the latest fashion trends, but embraces her natural beauty and allows her personality to shine. It seems to me that the possibilities are endless. Get comfortable with yourself. Do nice things for your body like eating well and taking supplements. When you feel good, you look good. It’s as simple as that. We believe that our activities should be governed by the requirements of our customers and our concern for the environment. Learn about our commitments This year, we discovered salt hay mulch. It stops the weeds, improves the quality of the soil and keeps it moist, smells wonderful and looks pretty. You should see our raspberries! We use the highest quality ingredients available to ensure satisfaction with performance and coverage. Learn what makes our makeup special
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Jane Iredale Jane Iredale je predsjednica i osnivačica Iredale Mineral Cosmetics. Ona je prva žena koja je estetsku industriju opskrbila linijom proizvoda baziranim na mineralima i prva koja je uvidjela potencijal u tome da liječnicima ponudi makeup koji je dobar za kožu. Svoju liniju napravila je u suradnji sa svjetski poznatim plastičnim kirurzima i dermatolozima, te je na tu temu održala predavanja po cijelom svijetu. Kao rezultat, Iredale proizvodi se koriste u lječilištima, salonima i medicinskim klinikama diljem svijeta. Prije nego što je osnovala svoju kozmetičku tvrtku 1994. godine, Jane Iredale je radila na filmu, televiziji i kazalištu. Karijeru započinje kao kasting direktor, radeći na televizijskim reklamama s modelima poput Lauren Hutton, Jacquline Smith i Cybil Shepard. Kasnije radi na filmu i televiziji s glumicama poput Susan Sarandon, Glenn Close i Sarah Jessicom Parker. Između ostalog radila je i s Francisom Ford Coppola na filmu „The Outsiders“, i sa Stevenom Spielbergom na filmu „The Color purple“, radila je na velikim TV postajama kao npr. BBC. Kasnije osniva svoju produkcijsku tvrtku i producira više od pedeset emisija za PBS i HBO. TV vodiči proglasili su njena dva filma najboljim filmovima tog vremena. Također je dobila George Foster Peabody nagradu i Emmy za filmske serije koje je napisala. Kada se premjestila s filma na kazalište nominirana je za nagradu Tony za Brodvejskim mjuzikl „Wind in the Willows“ koji je proslavio Vicki Lewis i Nathana Lanea. U svojoj karijeri radila je s najboljim vizažistima svog područja. Iz prve ruke vidjela je kako prava makeup umjetnost ne proizlazi iz toga da se lice prilagodi zadnjim trendovima mode, nego da se naglasi prirodna ljepota. Janeino iskustvo stečeno kroz rad s ženama, čija profesija ovisi o čistoj koži, omogućilo joj je da uvidi kako poremećaji i osjetljivost kože ne samo da prijete njihovim karijerama, nego i uništavaju samopouzdanje. To joj je bila misao vodilja: stvoriti makeup liniju koja će biti u funkciji zdravlja kože.