http___www.kontejner.org_projekti_ekstravagantna-tijela_ekstravagantna-tijela-ekstravagantne-godine-2_izlozba-8_ana-lvarez-errecalde-sp-more-store__1.xml
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MORE STORE combines installation, photography and video in a “boutique setting” where images of more than 40 women from around the world (Cameroon, Costa Rica, Brazil, Holland, Iceland, etc.), of different ages (from 18 to 75) and of different physical constitutions are exhibited in the form of bodysuits. The work questions the value of each life in relation to arbitrary parameters such as country of origin (MADE IN attached in the label of each body suit) and physical appearance. It allows a reflection on the difficulties or privileges that these characteristics present. MORE STORE confronts the staggering amounts of advertising exhibiting millions of different images of the same woman, the idealized ‘perfect woman’. MORE STORE mocks the value that we are perceived to have as individuals when our own idiosyncrasies are burdened by societal pressure to be added to the assets of the marketing system. The installation delves into the devitalization, domestication and exploitation that this process entails. Ana Álvarez-Errecalde (ES) MORE STORE Installation, 2008 Ana Álvarez-Errecalde (ES) Ana Álvarez-Errecalde was born in Bahía Blanca, Argentina and currently lives in Spain. Her body of work includes the creation of art objects, photography, video and installation. She has exhibited at the CCCB - Centro de Cultura Contemporánea de Barcelona, Feria Estampa in Madrid, European Women Lobby (Brussels), Museo de Arte Latinoamericano de Buenos Aires, Spain´s Cultural Center in Buenos Aires (CCEBA) and Vzigalica Gallery, City of Women Festival Ljubljana, Slovenia among other places. Her work is part of private collections and has been published in catalogues, books and the international press. Her book of photography, titled Cesárea, másallá de la Herida (Caesarean, beyond the wound), edited by Ob Stare, has received excellent reviews at an international level. She has been selected to participate in numerous festivals and her artwork has received numerous awards. Dokumentarfilm- und Videofest (Kassel), The Tank (New York), MALBA (Buenos Aires), Videoformes (Clermont, France), Museum of Vojvodina (Novi Sad, Serbia), SFWMM (San Francisco), BCNVisualsound (Barcelona), REC Festival (Tarragona) and VAD Festival (Girona) have shown her documentary videos.
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MORE STORE imitira svojevrsni butik s kombinezonima izrađenim prema četrdeset žena koje žive diljem svijeta (Kamerun, Kostarika, Brazil, Nizozemska, Island itd.), različitih životnih dobi (od 18 do 75) i različite građe. Rad propituje vrijednost svakog života u odnosu na arbitrarne parametre kao što su zemlja porijekla (kombinezoni imaju etiketu na kojima pišemade in) i tjelesni izgled, nudeći mogućnost razmišljanja o poteškoćama ili privilegijama koje dolaze s ovim značajkama. Isto tako, djelo se hvata ukoštac s nevjerojatnim brojem reklama koje prikazuju milijune slika jedne te iste žene – idealizirane “savršene žene”. MORE STORE izruguje se vrijednostima do kojih držimo kao pojedinci kada se ono što nas čini posebnima podvrgne društvenom pritisku i uvrsti u žrvanj marketinga. Instalacija istražuje devitalizaciju, udomaćivanje i izrabljivanje kao sastavne dijelove toga procesa. Ana Álvarez-Errecalde (ES) MORE STORE Instalacija, 2008. Ana Álvarez-Errecalde (ES) Ana Álvarez-Errecalde rođena je u gradu Bahía Blanca u Argentini, a živi u Španjolskoj. Stvara umjetničke predmete i instalacije, bavi se fotografijom i videom. Imala je izložbe u CCCB-u (Centru za suvremenu kulturu) u Barceloni, Umjetničkom sajmu Estampa u Madridu, Europskom ženskom lobiju (Bruxelles), Muzeju latinoameričke umjetnosti u Buenos Airesu, Španjolskom kulturnom centru u Buenos Airesu, te galeriji Vžigalica na Festivalu Mesto žensk u Ljubljani. Radovi su joj smješteni u privatnim zbirkama, objavljivani u katalozima, knjigama i međunarodnim izdanjima. Knjiga fotografija Carski rez, više od rane dobila je odlične međunarodne kritike (ured. Ob Stare). Sudjelovala je na brojnim festivalima i primila mnoštvo nagrada. Njezini dokumentarni filmovi prikazani su na sljedećim festivalima i u muzejima: Dokumentarfilm- und Videofest, Kassel; The Tank, New York; MALBA, Buenos Aires; Videoformes, Clermont, Francuska; Muzej Vojvodine, Novi Sad; SFWMM, San Francisco; BCNVisualsound, Barcelona; REC Festival, Tarragona i Festival VAD, Girona.