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Snapchat Rules and You’re Missing it. Here’s a Few Good Reasons Why You Should Be Present on Snapchat Today. Social media are not something new. They’ve been present on the Internet for more than a decade now, but it seems that they have reached record high popularity in the last couple of years. People of all ages, genders, nationalities and people with different interests are signing up on a wide range of social media for different reasons. At the same time, many entrepreneurs and business owners are trying to take advantage of the popularity of social media. While it is true that there are a few well-established social media networks like Facebook, Twitter, and LinkedIn, it is also true that every year we are witnessing the emergence of many other networks like this. Some of them, like Snapchat for example, have a great potential. In case you didn’t know, Snapchat is a mobile app and social media platform based on multimedia and image messaging. The story behind Snapchat is similar to the story of Facebook – it was created by a group of college friends. This app was introduced in 2011 and it soon became one of the fastest growing apps on the market. According to some statistics, Snapchat has more than 100 million users, active on a daily basis. Besides the incredible popularity of this application and social media platform, we have created a list of few other good reasons why you should be on Snapchat. It attracts the younger generation This is a regular occurrence for relatively new social media platforms. Namely, in their beginning, they always attract the younger generation because young Internet users are prepared to try new things more frequently than older users. According to some reports, almost half of Snapchat users are between the age of 18 and 24 while 30% are between 25 and 34 years old. So, in case you are targeting this category of people you should definitely take Snapchat into account. The platform is still not “occupied” by businesses It doesn’t really matter in which industry you are working; there is a great chance that your direct competition will be low on Snapchat. Most businesses have still not figured out how they can benefit from using Snapchat. So, if you are looking for social media exposure then you must use Snapchat. Think about the ways in which you can integrate snaps in your marketing and social media campaigns. There are few established brands that had great success on Snapchat, so follow their example. A platform that is changing all the time Another good reason why you should join Snapchat now is the fact that this platform is changing, growing and evolving all the time. It is much easier to understand how to use Snapchat to your advantage in case you start building your profile on this network right now. Your competition will find it difficult to adjust to the changes if they sign up later. On top of that, this application has many features which are upgraded and updated all the time. Offers available for a short period of time Experienced business owners think outside of the box and using Snapchat for business purposes is a great way to express their creativity. As we all know, Snapchat allows posting images and videos that are short-lived. Many businesses use this publishing option to provide time-sensitive deals. It looks like many people are attracted when they see a time-sensitive offer and the fact that you can spread this message and offer to millions of users at once makes this activity even more useful and exciting. In other words, Snapchat is a platform that guarantees the high return of investment. High level of engagement Many entrepreneurs have realized that popular social media platforms like Twitter and Facebook provide a low level of engagement. This is quite natural because there are so many fake profiles and heavy advertising on Facebook that makes ordinary Facebook users suspicious to every new post they find in their news feed. They are less excited than before when they see some status update. This is not the case with Snapchat. Namely, this platform promises an engagement level of up to 75%. Geo-filters options Snapchat has a geofilter feature that became available a year after the initial release of this platform. However, in the past, this geofilters were not available to ordinary users. The good news is that not while ago, Snapchat management has decided to allow sponsored Geofilters option to business users trying to strengthen their brands during conferences, business events, and other occasions. According to many experts, this is an excellent move by Snapchat because it allows users to increase the awareness of their brand (be it personal or business) even if they are not active on Snapchat on a daily basis. One-on-one communication Let’s be clear, Snapchat can’t replace a standard customer service feature on your website, but it can still be used for one-on-one communication with potential and existing clients. Not while ago, Snapchat introduced an option for making video and voice calls in the app. Of course, the options to communicate with clients on Facebook and Twitter are greater, but this is just a beginning and as we have already mentioned, Snapchat is always evolving. Snapchat as a human resources department As already mentioned, 3 out of 4 Snapchat users are younger than 34. This means that this platform can be used as a place for recruitment of fresh graduates. A good idea to use this opportunity is to rely on the Geofilters focused on specific college campuses. They can attract new grads to check your company’s offer. You can also ask applicants using your company’s website to Snap you about the reasons why they are interested in your company. In this way, you will show that your company is always following the latest trends and that you care about people’s opinion. Keep in mind that these are only some of the reasons why you should start using Snapchat ASAP! Thank you for reading this article. If you think it was interesting and useful, please share the word through your social media. PS: If you speak and understand Croatian, you might like my last video My name is Kristijan Janusic; I’m a copywriter, video producer and a very proud father to Korina. Same as Ana, she is my forever-muse.
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Snapchat je zakon i vi ga propuštate! Nekoliko dobrih razloga zašto biste već danas trebali biti prisutni na Snapchatu Društvene mreže nisu ništa novo. Prisutne su na internet već više od 10 godina, no čini se kako su vrh popularnosti ostvarile u zadnjih nekoliko godina. Ljudi svih godina, spolova i nacionalnosti te ljudi s različitim interesima, prijavljuju se na takve mreže iz različitih razloga. A zašto? Evo zašto. U isto vrijeme, poduzetnici i općenito ljudi iz poslovnog svijeta iz navedenih mreža pokušavaju izvući što veću popularnost, pa tako i korist. I dok je istina da su Facebook, Twitter, Instagram i LinkedIn na vrhu trona, isto tako, skoro svakodnevno čitamo o popularnosti I mogućnostima novih društvenih mreža – tako smo došli i do Snapchata, koji kao dobar primjer ima ogroman potencijal. Ako već ne znate, Snapchat je mobilna aplikacija I društvena platforma, bazirana na multimediji i slikovnim porukama. Priča iza Snapchata, slična je onoj o Facebooku – Snapchat su 2011 kreirali prijatelji s jednog fakulteta, a kod lansiranja, vrlo brzo dobila je na popularnosti. Trenutno, Snapchat je najbrže rastuća društvena platforma na svijetu. Brojka od čak 100 miliona dnevnih aktivnih korisnika to i potvrđuje. Evo i nekoliko dobrih razloga zašto biti prisutan na Snapchatu Privlači mlađe generacije Nove društvene mreže u početku uvijek prvenstveno privuku mlađu populaciju, jer su mladi ipak voljniji pokušati nešto nove, vole istraživati i ne boje se promjene – dapače, promjena im itekako i paše radi brzog gubitka interesa. Prema nekim reportima, čak 50% korisnika Snapchata ima između 18 i 24 godine, dok oko 30% pripada populaciji 25-34 god. Ukoliko ciljate ove grupe, na Snapchat se prijavite već danas. Poslovna konkurencija još uvijek ne prevladava mrežom Bez obzira u kojoj industriji radite, velika je šansa kako se vaša konkurencija još uvijek ne nalazi na Snapchatu – to je dobro za vas! Velika većina tvrtki još uvijek nije u potpunosti istražila kako Snapchat najbolje iskoristiti za posao. Budite među prvima, dajte si malo vremena, truda i ne bojite se potražiti pomoć od onih mlađih od vas kako bi što prije započeli neku kreativnu kampanju. Razmislite kako Snapchat prilagoditi na već postojeće marketinške kampanje na društvenim mrežama. Nekoliko popularnih brandova, ostvarilo je vrhunske rezultate sa Snapchat kampanjama – pratite njihove primjere. Snapchat se stalno mijenja i unapređuje Sljedeći razlog je činjenica kako se platforma konstantno mijenja, raste i evolvira. Ukoliko se na Snapchat prijavite već danas, u naredno vrijeme, bit će vam mnogo lakše prilagoditi se i pratiti trendove te društvene mreže. Vaša konkurencija imat će zasigurno više problema i bit će potrebno puno više vremena na svladavanje društvene mreže i noviteta koje nosi. To nemojte biti vi. Interesantne, kratkoročne ponude Iskusni poduzetnici razmišljaju drugačije, proaktivno i možda s više mašte, pa će tako Snapchat iskoristiti za kreativno izražavanje. Kako već znate, Snapchat dopušta objavu slika i kratkih video isječaka koji će na timeline-u biti kratko vrijeme, a to ćete najbolje iskoristiti za objavu raznih akcija i promocija koje su limitirane vremenom. Kao i znate, akcije najbolje i djeluju kad se korisnicima serviraju s vremenskim ograničenjem, koristeći tako strah od propuštanja prilike kao najbolju priliku za prodaju proizvoda i usluga. Činjenica kako takvu priliku možete servirati milionima ljudi odjednom sve zajedno čini još korisnijim i interesantnijim. Snapchat je platforma koja garantira visoki postotak povrata investicije Visoki stupanj aktivnosti korisnika Twitter i Facebook već nekoliko godina pružaju iznimno malu vidljivost na mreži ukoliko se niste odlučili na plaćene objave koje su same po sebi preskupe i vrlo često neisplative. Jedan od razloga je i more lažnih profila, a tako i slaba aktivnost korisnika. Oduševljenje korisnika isto tako više nje na onom nivou kao u počecima, a za razliku od Facebooka i Twittera, Snapchat garantira aktivnost korisnika do 75% Geo-Filter mogućnosti Mogućnost geofiltriranja postala je dostupna jednu godinu nakon inicijalnog lansiranja Snapchata. Doduše, u prošlosti ta mogućnost nije bila dostupna svim korisnicima. Dobra vijest je kako je nedavno Snapchat menadžment omogućio mogućnost Geo Filtera poslovnim korisnicima koji pokušavaju ojačati svoj brand tijekom raznih konferencija i sličnih događanja. Prema stručnjacima, ovo je odličan potez Snapchata na putu prema široj poslovnoj populaciji jer omogućuje korisnicima da brže prošire riječ o proizvodima ili uslugama koje nude. Komunikacija 1-na-1 Neka nešto de jasno – Snapchat ne može zamijeniti vašu postojeću web stranicu i već postojeću komunikaciju s vašim korisnicima, ali itekako može utjecati na izravnu komunikaciju s postojećim ili potencijalnim kupcima. Još nedavno, Snapchat je omogućio mogućnost video i glasovnog komuniciranja unutar aplikacije. I dok je to na Facebooku i Twitteru još uvijek bolje, kao Snapchat već u samim počecima to odrađuje vrlo dobro, ne sumnjamo da će u dogledno vrijeme pomesti ili barem pratiti konkurenciju. Snapchat se razvija vrlo, vrlo brzo. Snapchat kao pomoć kod ljudskih resursa Već smo spomenuli kako su 3 od 4 korisnika Snapchata mlađi od 34 godine. Ovo znači kako platforma može služiti kao odličan alat u akviziciji školaraca – npr. Razni fakulteti bi ovo trebali znati iskoristiti u svoju korist. Spojimo li Geo Filtere s fokusom na fakultete, dobili smo odličnu kombinaciju i snažan alat za privlačenje novih studenata na te iste fakultete. No ovo je samo jedna od mogućnosti iskorištavanja Snapchata u određenoj branši. Imajte na umu, kako su ovo samo neki od dobrih razloga zašto biste trebali već danas biti prisutni na Snapchatu. TKO SAM JA? U pauzama između kreiranja viralnih videa, kao full service digital agency, nudimo profesionalne usluge digitalnog marketinga s naglaskom na #copywriting, #socialmedia i #marketinganalysis, a posebno zadovoljstvo pronalazimo u osmišljavanju grafičkih idejnih rješenja, kreiranju korporativnih animacija, kreiranju web sadržaja i više. Dok smo pisali ovaj članak, padala je kiša, tako da svaku eventualnu grešku u članku pripisujemo lošem vremenu <3