http___www.ina.hr_default.aspx_id_6424_1.xml
1.1 2.1 2.2 3.1 3.2 3.3 4.1 5.1 5.2 6.1 8.1 10.1 10.2 12.1 14.1 14.2 14.3 16.1 18.1 20.1 21.1 21.2 21.3
Retail Services Business Segment operates a regional network of 445 filling stations in Croatia and neighbouring countries. In order to meet the highest expectations of its customers and make its network the customer’s first choice INA has started with modernization and revitalization of its filling stations, which also includes the new visual identity called Blue Concept. During 2010 Euro V fuels produced in INA’s refineries were introduced across the entire retail network. Products Eurosuper 95 BS, Eurosuper 98 BS and Eurodizel BS are high-quality fuels that fully meet the European standards EN 228 and EN 5590. Also, INA implemented the CLASS fuel s with additives, in accordance with the needs of modern vehicles. Besides high-quality fuels INA offers to its customers consumer goods and additional services. The best proof of business and service quality is the number of more than 178.000 users that daily visit our filling stations. Key activities in 2013 New visual identity “Blue Concept” - further focus on retail network restructuring and modernization program Within the program 30 filling stations were modernized in 2013 and total number of modernized stations reached 160. Total investment from the beginning of the program implementation amounts almost HRK 450 million. Establishing a basis for introduction of a new retail operation model In 2013 pilot project “Become an entrepreneur” was launched. Within a project, entrepreneurs were offered to manage 20 INA’s filling station to ensure more efficient operations and improve service quality. This is a common model in oil industry and tender had very good response with almost 600 received applications, out of which more than half came from INA’s employees. Promotional activities focused on customers and service quality Different projects were performed: cooperation with selected Croatian national parks, INA Ladies’ Week, implementation of Bike Zone, sale of Gibonni’s CD album for charity contribution, sale of fruit at filling stations, as well as different successful loyalty programs (Philips’ 11, Fiskars/Gerber products) Project of constructing a sustainable filling station, under a title “Energy for Future” Within this project a construction of a self-sustainable, environmentally friendly and innovative “green filling station” retail facility is planned. The first station of this type will be built in Zagreb, on location of the current FS Stupnik east and its completion has been planned in 2014. Filling station Stupnik east will be the first sustainable station in the Republic of Croatia, which makes INA the leader in applying the so called green technologies within the retail network
1.1 2.1 2.2 3.1 4.1 4.2 5.1 6.1 7.1 9.1 11.1 11.2 13.1 15.1 15.2 17.1 19.1 21.1 22.1 22.2 22.3
Segment djelatnosti Trgovina na malo upravlja mrežom od 442 benzinske postaje u Hrvatskoj i susjednim zemljama. U tijeku je projekt modernizacije i revitalizacije mreže benzinskih postaja, što uključuje novi vizualni identitet pod nazivom Plavi koncept, kojim nastojimo zadovoljiti najviša očekivanja potrošača i učiniti Inine benzinske postaje prvim izborom kupaca. Tijekom 2010. godine uveli smo duž cjelokupne maloprodajne mreže EURO V goriva: Eurosuper 95 BS, Eurodizel BS te Eurosuper 98 BS, visokokvalitetna goriva koja u potpunosti zadovoljavaju europske standarde EN 228 i EN 5590. Uveli smo i aditivirana CLASS goriva sukladna zahtjevima najsuvremenijih vozila. Osim visokokvalitetnih goriva INA svojim kupcima nudi i robu široke potrošnje, kao i dodatne usluge, a najbolji dokaz kvalitete poslovanja i usluge je brojka od više od 178.000 korisnika koji svakodnevno posjete naše benzinske postaje. Najvažnije aktivnosti u 2013. Novi vizualni identitet “Plavi koncept” - daljnji fokus na program restrukturiranja i modernizacije maloprodajne mreže. U sklopu programa modernizirano je čak 30 benzinskih postaja u 2013., čime se broj ukupno obnovljenih postaja popeo na 160. Ukupno ulaganje od početka provođenja programa iznosi gotovo 450 milijuna kuna Postavljanje temelja za uvođenje novog maloprodajnog modela poslovanja U 2013. pokrenut je pilot projekt „Postanite poduzetnik“ kojim se poduzetnicima daje na upravljanje 20 Ininih benzinskih postaja kako bi se osiguralo efikasnije poslovanje i povećala kvaliteta usluga. Riječ je o uobičajenom poslovnom modelu u naftnom biznisu, a natječaj je postigao izuzetno dobar odaziv, s gotovo 600 zaprimljenih prijava, od čega više od polovice prijava dolazi upravo od Ininih zaposlenika Promotivne aktivnosti usmjerene na kupce i kvalitetu usluge Provedeni su različiti projekti: suradnja s odabranim hrvatskim nacionalnim parkovima, INA Ladies’ week, uvođenje biciklističke zone, prodaja Gibonnijevog albuma u humanitarne svrhe, prodaja voća na benzinskim postajama i različiti uspješni programi vjernosti (Philipsovih 11, Fiskars/Gerber proizvodi) Projekt izgradnje održive benzinske postaje pod nazivom “Energija za budućnost” Ovim projektom predviđa se izgradnja samoodrživog, ekološki prihvatljivog i inovativnog maloprodajnog objekta “zelene benzinske postaje”. Prva benzinska postaja tog tipa bit će izgrađena u Zagrebu, na lokaciji postojeće BP Stupnik-istok, a njezino dovršenje planirano je u 2014. godini. Benzinska postaja Stupnik-istok bit će prva održiva benzinska postaja u Republici Hrvatskoj, čime INA postaje lider u primjeni tzv. zelenih tehnologija u maloprodajnoj mreži