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MISSION As the leading Slovenian beauty establishment we have consistently met the desires, needs and expectations of end and professional users (cosmetic and hair salons and wellness and spa centres) with high-quality cosmetic products and services for more than 46 years. We build and maintain partner relationships with our consumers as well as all other stakeholders based on trust and reciprocity. We strive for a pleasant working environment and do our best to contribute to the welfare or our local, as well as, the broader community. Our socially responsible stance is reflected by our support for a number of sports, cultural, educational and humanitarian organisations and projects. Being aware of our environmental responsibility, we take particular care to preserve the natural world by continuously striving to improve the environmental aspects of our business operations and with rational use of energy, raw materials and other natural resources. Afrodita is a synonym for an effective, natural, trustworthy user- and environment-friendly brand. VISION By ceaselessly developing high-quality, natural, innovative cosmetic products friendly to the user and environment we aim - take over the leading market position in the segment of cosmetic care products on the Slovenian market and other markets of former Yugoslavia - to become the first choice of end users as well as professional users, - increase our market share and corporate reputation in our other existing markets, and - to break into new markets within and beyond the EU. VALUES Our business operation is guided by the following values: - BEAUTY - Our vision of beauty as a value that represents both the core and foundation of what we do is very well summed up in a few words by our corporate slogan: BEAUTIFUL IN MY SKIN. At Kozmetika Afrodita we believe that an important part of beauty comes from within - that a truly beautiful woman is a woman who feels beautiful. A woman proud of both the beautiful and the less beautiful parts of her body. She is aware of her value, feels proud of herself, celebrates her uniqueness and loves her own body. This positive attitude toward herself and love for her body is also revealed in the carefully selected daily care which reinforces her awareness of her unique qualities, helps her bring out her natural beauty and plays a part in making her feel comfortable in her skin in any situation and any period of life. She is happy to share this good experience with others - her partner, children, friends and acquaintances, in short, with everybody she cares for. - HONESTY AND TRUST - Honesty in relationships with our employees, users, business partners, narrow and broad community and all other stakeholders is the guiding principle of our business operation. We build and maintain relationships with stakeholders which are based on respect, reciprocity and a mutual exchange of value. We respect business, ethical and moral principles, keep our promises and make a trustworthy partner. - QUALITY - We continuously strive for a high and steady quality of our products and services. Only the best tried and tested natural active ingredients are incorporated in our products - after their quality has been confirmed with precise physicochemical, microbiological and dermatological tests, paediatrician-controlled tests and effectiveness tests. The claims and effects we refer to are backed up by the results of the clinical trials of recognised international institutes. The high and constant quality of our products is also confirmed by our compliance with the requirements of the ISO 22 716 international standard arising from the key pillar of new European cosmetics legislation - Good Manufacturing Practices (GMP) in the cosmetic industry. - FOCUS ON THE USER - All our products are invariably designed and manufactured with the end users in mind - their wishes, needs and expectations. Their fulfilment and the resulting satisfaction of the users are our utmost goal. We endeavour to build and maintain partner relationships with our consumers which are based on trust that will last for a lifetime. - KNOW-HOW AND INNOVATION - We believe in the power of knowledge, which we consistently reward and endeavour to enhance. In keeping with the latter, we keep up with the advances, strive for ceaseless development and invest in innovation. We are always on the lookout for new developmental solutions, innovative patents and revolutionary ingredients which allow us to meet our users' needs even more consistently. - SOCIAL RESPONSIBILITY - Being aware of the importance of give and take in our interaction with the social and natural environment that we work in, we have assumed a responsible role in helping shape it. We help improve the quality of life of our employees and their families and the narrow and broader community. By means of donations and sponsorship we support various humanitarian, educational, sports and cultural projects and organisations. Afrodita makes every effort to use natural sources in an economical way and reduce the impact of its activities and products on the natural environment by choosing production processes, technologies and materials which cause the least possible stress to the natural world. - TRADITION - We take pride in more than 46 years of manufacturing high-quality cosmetic products. Today, we successfully combine our rich experience with contemporary know-how, modern technology and the latest trends in the cosmetic industry.
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MISIJA Vodeća smo slovenska kozmetička kuća koja visokokvalitetnim kozmetičkim proizvodima i uslugama već više od 46 godina dosljedno zadovoljava želje, potrebe i očekivanja krajnjih i profesionalnih korisnika (kozmetički i frizerski saloni te wellness i spa centri). S potrošačima, kao i sa svim ostalim sudionicima, uspostavljamo i njegujemo partnerske odnose koji se temelje na povjerenju i recipročnosti. Stvaramo ugodan radni okoliš i svim silama trudimo se ostvariti dobrobit lokalne i šire društvene zajednice. Svoj društveno odgovorni stav iskazujemo podupiranjem brojnih sportskih, kulturnih, edukativnih i humanitarnih projekata i organizacija. Svjesni smo ekološke odgovornosti, stoga posebnu pažnju posvećujemo očuvanju prirodnog okoliša - neprestano se trudimo poboljšati ekološke aspekte poslovanja i racionalne potrošnje energije, sirovina i drugih prirodnih izvora. Sinonim smo za učinkovitu, prirodnu, povjerenja vrijednu te korisnicima i okolišu prilagođenu robnu marku. VIZIJA Nezaustavljivim razvojem visokokvalitetnih, prirodnih i inovativnih kozmetičkih proizvoda koji ne štete korisnicima i okolišu trudimo se: - preuzeti vodeći tržišni položaj u segmentu kozmetičkih proizvoda za njegu na slovenskom te ostalim tržištima bivše Jugoslavije - postati prvi izbor kako krajnjih, tako i profesionalnih korisnika. - povećati tržišni udio i ugled poduzeća na ostalim postojećim tržištima te - uspješno prodrijeti na nova tržišta unutar i izvan EU. VRIJEDNOSTI Naše poslovanje usmjeravaju sljedeće vrijednosti: - LJEPOTA - Naše viđenje ljepote kao vrijednosti koja predstavlja središte i osnovu našeg djelovanja, u nekoliko riječi vrlo dobro sažima korporativni slogan: LIJEPA U SVOJOJ KOŽI U Kozmetici Afrodita vjerujemo da važan dio ljepote dolazi iznutra - da je istinski lijepa žena ona koja se lijepo i osjeća. Žena koja je ponosna na lijepe, kao i na manje lijepe dijelove svog tijela. Koja je svjesna svoje vrijednosti, ponosna je na sebe te cijeni svoju jedinstvenost i svoje tijelo. Pozitivan odnos prema sebi i ljubav prema svojem tijelu, između ostalog, iskazuje brižljivo izabranom svakodnevnom njegom koja u njoj jača osjećaj vlastite posebnosti, pomaže joj naglasiti njezinu prirodnu ljepotu te pridonosi tome da se u svim okolnostima i životnim razdobljima dobro osjeća u svojoj koži. To dobro iskustvo rado prenosi dalje - na svog partnera, svoju djecu, prijateljice i poznanike... na sve koje voli. - POŠTENJE I POVJERENJE - Poštenje u odnosu prema zaposlenicima, korisnicima, poslovnim partnerima, užoj i široj društvenoj zajednici te svim ostalim sudionicima ključna je vodilja našeg poslovanja. Sa svim sudionicima uspostavljamo i njegujemo odnose koji se temelje na poštovanju, recipročnosti i uzajamnoj razmjeni vrijednosti. Poštujemo poslovna, etička i moralna načela, održavamo obećanja i partner smo vrijedan povjerenja. - KVALITETA - Neprestano stremimo visokoj i stalnoj kvaliteti svojih proizvoda i usluga. U proizvode ugrađujemo samo provjereno najbolje prirodne aktivne sastojke, a njihova kvaliteta potvrđuje se i preciznim fizikalno-kemijskim, mikrobiološkim i dermatološkim testovima, testovima pod nadzorom pedijatra te testovima učinkovitosti. Tvrdnje i učinke koje navodimo podupiru rezultati kliničkih studija priznatih međunarodnih instituta. Visoku i konstantnu kvalitetu naših proizvoda potvrđuje i ispunjavanje zahtjeva međunarodnog standarda ISO 22 716, koji proizlazi iz načela ključnog stupa novog europskog zakonodavstva na području kozmetike - Dobre proizvodne prakse u kozmetičkoj industriji (GMP - Good Manufacturing Practices). - USREDOTOČENOST NA KORISNIKE - U osmišljavanju i proizvodnji svih proizvoda uvijek polazimo od korisnika - njihovih želja, potreba i očekivanja. Njihovo zadovoljavanje te iz toga proizlazeće zadovoljstvo korisnika predstavljaju naš najviši cilj. S potrošačima se trudimo uspostaviti i očuvati partnerske, na povjerenju utemeljene odnose koji traju tijekom cijelog njihova života. - ZNANJE I INOVATIVNOST - Vjerujemo u moć znanja, zato ga neprestano nagrađujemo i trudimo se stjecati novo. Na temelju ovog potonjeg pratimo napredak, stremimo nezaustavljivom razvoju te ulažemo u inovacije. Neprestano smo u potrazi za novim razvojnim rješenjima, inovativnim patentima i revolucionarnim sastojcima koji nam omogućuju još dosljednije zadovoljavanje potreba korisnika. - DRUŠTVENA ODGOVORNOST - Svjesni smo važnosti uzajamne suradnje s društvenim i prirodnim okolišem u kojem djelujemo, zato preuzimamo odgovornu ulogu u njegovom suostvarivanju. Sudjelujemo u poboljšanju kvalitete života naših zaposlenika i njihovih obitelji te lokalne i šire društvene zajednice. Donacijama i sponzorstvima podržavamo različite humanitarne, edukativne i sportske projekte i organizacije. Trudimo se ekonomično trošiti prirodne izvore te smanjiti utjecaje svojih djelatnosti i proizvoda na prirodni okoliš - biramo proizvodne procese, tehnologije i materijale kojima što manje opterećujemo prirodu. - TRADICIJA - Ponosimo se tradicijom proizvodnje visokokvalitetnih kozmetičkih proizvoda duljom od 46 godina. Bogata iskustva danas uspješno združujemo sa suvremenim znanjima, modernim tehnologijama i najnovijim trendovima u kozmetičkoj industriji.