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DEMOCRATIC DESIGN Design for everyone We believe quality and design should be affordable to the many. The LAMPAN table lamp was designed using the five elements of “democratic design” - form, function, quality, sustainability and a low price. So instead of thinking outside the box, we got rid of it. LIFE AT HOME Where it all starts “At home” isn’t just a place. It’s a feeling. Like being in the most comfortable space in the universe. So for us, understanding people’s life at home is the most natural place to start. Every year, we visit homes all around the world to find out what people dream about. We then pair their needs with the abilities of our suppliers to create new solutions that, hopefully, will make everyday life a little better. KNAPPER is a standing mirror with hooks and a bar for hanging clothes behind it, and one example of how we turn insights into solutions. Taking stress out of take off Through a recent survey of 8,000 people in eight cities around the globe we learned that nearly 25% find the period between waking up and taking off was the most stressful period of the day. Only about 5%, however, find late nights to be stressful. We also learned that picking out clothes in the morning is a huge annoyance for many, no matter where they live. Using these insights, we came up with KNAPPER, a simple, affordable solution for choosing an outfit the night before and enjoying a calmer start to the day. Visit our interactive Life At Home Report #1 to explore how the world wakes up. See a summary of our Life At Home Report #2 for people’s thoughts on food, eating and wellbeing. How the world wakes up Findings from the IKEA Life At Home Report: IKEA Life At Home Report: % of Londoners age 18-29 are stressed about waking up too late minutes is the average time from wake up to take off for people in Shanghai % of New Yorkers pick out clothes the night before Helping people like Jo find what they need Our research shows that people use only 20% of the clothes in their wardrobe, often because they can’t find everything they need. Insights like these inspired us to develop the KOMPLEMENT range of wardrobe organizers, making Jo’s life easier. “We get dressed with a lot more ease and less panic now... we love it!” we love it!” - Jo LIFE AT HOME FOCUS AREAS FOCUS AREAS Living with children We understand that raising kids can sometimes feel like a juggling act. At IKEA, we love giving families a boost in any small way we can. We understand that raising kids can sometimes feel like a juggling act. At IKEA, we love giving families a boost in any small way we can. Small space By 2030, 7 out of 10 will live in cities. As living space shrinks we’re raising our focus on smart, fun solutions that saves both space and money. By 2030, 7 out of 10 will live in cities. As living space shrinks we’re raising our focus on smart, fun solutions that saves both space and money. Organizing By making storage functional, fun and affordable, we make it easier to enjoy a tidy home. By making storage functional, fun and affordable, we make it easier to enjoy a tidy home. INNOVATIVE DESIGN Democratic design, ever-evolving We began learning about the production of furniture 60 years ago. We had just begun to design our own furniture and needed to learn how best to match the possibilities of the supplier with the needs of the customer. Bringing the two closer together was how we would keep prices low. Since then we’ve continued to apply these methods and to work with suppliers right on the factory floor. What we today call democratic design influences and benefits every part of IKEA - from our development facilities in Älmhult, to our suppliers around the globe, including local artisans in places like India and South East Asia. Over the years we’ve learnt that by constantly asking ourselves, “Is there a better way?”, bright ideas can come from just about anywhere, from anyone. We’re always trying to challenge the way traditional IKEA furniture is made. Sometimes, when we least expect it, we end up with a reinvention that redefines the space in which it lives. Some of our smallest solutions have not only changed the way we think about developing IKEA furniture, but also the way you assemble it. Working with social enterprise Partnering with social entrepreneurs is one way IKEA is supporting real social change in parts of India, Thailand, Indonesia and even Sweden. Read more about how we’re putting people first in People and Communities Working with suppliers Our product developers and designers work with a diverse team of technicians, manufacturers and specialists – often right on the factory floor like here in Vietnam. And through IKEA Industry, a part of the IKEA Group that develops and manages production capacities, over 20,000 co-workers produce wood-based furniture and boards at 36 sites in 11 countries. Smart distribution. Smarter design. IKEA has a history of smart, low-cost distribution dating all the way back to the 1940s when products were picked up by local milk lorry. Today, more than 50% of our products are delivered directly from suppliers to our stores. We also design products to reduce packaging and the amount of air that gets shipped. Customers benefit from lower prices, and in some cases lower weight and easier assembly. The planet benefits from lower CO2 emissions. Read more about our energy saving efforts in Energy and Resources EXAMPLES OF INNOVATIVE DESIGN DESIGN In the 1970s, a visit to a bucket supplier inspired the popular SKOPA armchair. That same originality has since led to POPPTORP, a sturdier successor with practical storage under a removable seat. In 1979, we wanted to make a table that would be at home in any setting. A door supplier using a thick, easy to adapt board-on-frame construction helped us create LACK, a lightweight table for under 10 Euros. In 2014 IKEA designers collaborated with artisans in South East Asia to create the NIPPRIG collection, combining Scandinavian design and know-how in low-cost distribution, with traditional craftsmanship. CHOOSING MATERIALS A more sustainable start At IKEA, we’re working hard to ensure that all our home furnishings will be made from renewable, recyclable or recycled materials by the end of 2015. Yes it’s a matter of responsibility. But we also believe that making the best use of resources helps us keep prices low and quality high. Here are some of the more sustainable materials we use today. Wood By 2017, 50% of our wood will be FSC® (Forestry Stewardship Council) certified or from recycled sources. The FSC standard protects ecosystems and people’s livelihoods, and our long-term goal is 100%. Today, all the wood we use must meet our IWAY Forestry Standard, which bans wood from sources involved in forest-related conflicts or illegally harvested. It also states that harvesting should not threaten High Conservation Value forests. Bamboo Bamboo has more than a thousand species, grows mostly in the tropics and can be up to 30 metres tall. Strong and lightweight, bamboo can be used to create a hardwood effect. It grows faster than wood and does not need farming. Watch the story of bamboo-made RÅGRUND here. Wood plastic composite Wood plastic composite consists of polypropylene and wood fibres from sawmill waste. Using wood fibre makes plastic products stronger and less expensive. And it helps put waste to good use. Water hyacinth A fast-growing plant, water hyacinth is a durable and highly renewable material we use to make hand-woven products like baskets. And because it is clogging up waterways in South East Asia, using it this way benefits both people and biodiversity. More sustainable cotton Together with the Better Cotton Initiative and WWF, we enable more than 100,000 farmers in India and Pakistan to produce cotton using less chemicals and water. From September 2015, all cotton in IKEA products will come from more sustainable sources. Recycled PET plastic PET plastic can be melted down and used to make other products such as quilts and pillows. An old plastic bottle is transformed into pellets, then into a usable textile. This gives plastic another life and reduces waste. It also creates a material that’s much more comfortable than the name might suggest. Flax and linen Linen is produced from extracted fibres of flax plants that grow in large fields, often in cooler climates where artificial irrigation and pesticides are rarely used. The fibres of fast-growing flax plants make linen strong and durable, yet soft and breathable, too. WHAT’S NEXT? Inspiring small changes We’re much too curious to wait around for trends to arrive. We prefer to ask, “What can we do to make things better, so that everyday life will be better?” Often it’s about little things; those small solutions in the home that make the every day seamless, more functional and more fun. Today, we’ve moved beyond the conventional way of looking at home furnishing. Instead of seeing rooms, we look at activities. What are people doing in the home? How do they do it, and when? We then inspire them to make small changes that will make doing those things easier, smarter and more enjoyable - all over the home. The “fluid home” focuses on creating a good flow in the home based on people’s activities. Integrating wireless charging in furniture is one of those small things that can make a big difference. “Urban play - the experiential home” is one of many themes we’re exploring at the IKEA Home Lab, including privacy solutions for shared living spaces. IKEA Home Lab - Where focus is on the future Working with science is generally not what people think we do at IKEA. Yet as we head into the future, science plays a bigger role than ever in meeting the needs of our customers. At our IKEA Home Lab, a dedicated group of scientists and future-focused minds are experimenting with things that won’t hit our stores for years. Here, ideas and materials are explored, and prototypes are built. Some will be tested in real living situations. Others will never see the inside of a flat pack. It’s about curiosity, discovery and trial and error - the nature of science. A smarter, more flexible tomorrow With technology and economic development bringing people closer together than ever before, the world is growing smaller and tighter by the minute. Living habits and standards are changing at a faster pace. At the IKEA Home Lab, we focus on creating smart and flexible ways to meet future needs at home, brought about by rising numbers of people, devices, cables and more. Turning furniture into wireless charging spots makes charging easy and free from cables - a human-centred solution to a technology-centred need. For urban dwellers in shared living situations we’re experimenting with innovative solutions such as moveable walls that take flexibility to a higher level. YOU MIGHT ALSO BE INTERESTED IN: WORKING AT THE IKEA GROUP We believe in people Find out what makes IKEA an inspiring place to work. Hear directly from some of our co-workers and learn about our different roles. Learn more about Working at the IKEA Group Learn more about Working at the IKEA Group PEOPLE & PLANET For a sustainable future Discover what sustainability means to us and what we are doing to take care of people and the planet. Explore People & Planet Explore People & Planet
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DEMOKRATSKI DIZAJN Dizajn za svakoga Vjerujemo da kvaliteta i dizajn trebaju biti pristupačni svima. LAMPAN stolna lampa je dizajniran u skladu s 5 načela „demokratskog dizajna“ - oblikom, funkcijom, kvalitetom, održivosti i niskom cijenom. Pomaknuli smo granice u razmišljanju na drugačiji način. DIZAJN U TVRTKI IKEA Priča o našim proizvodima Svaki IKEA proizvod ima svoju priču. I kao svaka dobra priča, ona započinje dobrom idejom. Koja je naša? Mi želimo svakodnevni život kod kuće učiniti boljim. Upravo zato posjećujemo preko tisuću domova godišnje kako bismo saznali više o potrebama i snovima ljudi. To je prvi korak u dizajnu svih naših proizvoda. Dizajniranje dobre kvalitete Za nas je dobar dizajn kombinacija oblika, funkcije, kvalitete, održivosti i niske cijene. Naši razvojni inženjeri i dizajneri moraju pronaći pravu ravnotežu među tim sastavnicama na početku procesa dizajna. To je jedinstveni izazov kojemu dugujemo svoju inovativnost. Za nas je dobar dizajn kombinacija oblika, funkcije, kvalitete, održivosti i niske cijene. Naši razvojni inženjeri i dizajneri moraju pronaći pravu ravnotežu među tim sastavnicama na početku procesa dizajna. To je jedinstveni izazov kojemu dugujemo svoju inovativnost. Mi sami dizajniramo i razvijamo svih svojih 9500 proizvoda, a oko 2000 proizvoda je novo svake godine. Jedinstvena suradnja u procesu dizajna Naši su dobavljači ono što IKEA proces dizajniranja čini jedinstvenim. Već u početnoj fazi dizajniranja, naši razvojni inženjeri i dizajneri surađuju s timom tehničara, majstora i specijalista, i to često u samoj tvornici. Ovo nam posebno partnerstvo pomaže da svoje cijene održavamo niskima i pronalazimo najnovije načine za kreiranje proizvoda na IKEA način. Naši su dobavljači ono što IKEA proces dizajniranja čini jedinstvenim. Već u početnoj fazi dizajniranja, naši razvojni inženjeri i dizajneri surađuju s timom tehničara, majstora i specijalista, i to često u samoj tvornici. Ovo nam posebno partnerstvo pomaže da svoje cijene održavamo niskima i pronalazimo najnovije načine za kreiranje proizvoda na IKEA način. Visokokvalitetno testiranje Testiramo sve materijale i proizvode tijekom faze razvoja proizvoda. Smatramo da se dobra kvaliteta zasniva na potrebama naših kupaca, načinu na koji oni koriste naš namještaj i kako žive kod kuće. Naša dva laboratorija za testiranje, koja se nalaze u Švedskoj i Kini, ujedno su i centri za obuku naših zaposlenika i dobavljača. Testiramo sve materijale i proizvode tijekom faze razvoja proizvoda. Smatramo da se dobra kvaliteta zasniva na potrebama naših kupaca, načinu na koji oni koriste naš namještaj i kako žive kod kuće. Naša dva laboratorija za testiranje, koja se nalaze u Švedskoj i Kini, ujedno su i centri za obuku naših zaposlenika i dobavljača. SURADNJA S DOBAVLJAČIMA Inovativna proizvodnja Inovativnost u tvrtki IKEA često zaživi u fazi proizvodnje. Ona je jedinstvena jer sa svojim dobavljačima radimo upravo u njihovim tvornicama. Uz njihovu pomoć pronalazimo najučinkovitije, najisplativije i najkreativnije načine za pretvaranje naših dizajna u naše proizvode. Ovaj poseban osjećaj zajedništva doprinosi napretku u dizajniranju proizvoda, pakiranju i distribuciji. Zaviri iza kulisa i saznaj kako surađujemo sa svojim dobavljačima. Surađujemo s oko 1000 dobavljača u 53 zemlje. Kako bismo očuvali dobre radne uvjete, uveli smo IWAY – kodeks ponašanja za dobavljače. STOCKHOLM kolekcija – Iza kulisa. Pogledaj modernu izradu naših STOCKHOLM sofa. Saznaj na koji način jedan od naših dobavljača iz Vijetnama testira sigurnost IKEA plišanih igračaka. Saznaj kako IKEA povezuje društvene poduzetnike iz ruralnog područja Indije sa svjetskim tržištem. Upoznaj neke od ljudi koji sudjeluju u procesu dizajna Više od pola stoljeća surađujemo s pomno odabranim dobavljačima iz cijelog svijeta. Želimo se razvijati s dobavljačima koji žele rasti s tvrtkom IKEA. Takvo blisko partnerstvo uvelike utječe na dizajn, kvalitetu i sigurnost naših proizvoda. Također, surađujemo s poduzetnicima u zemljama u razvoju; često im pružamo tehničku i financijsku potporu. Saznaj više o suradnji s dobavljačima na Ljudi i zajednice Više od pola stoljeća surađujemo s pomno odabranim dobavljačima iz cijelog svijeta. Želimo se razvijati s dobavljačima koji žele rasti s tvrtkom IKEA. Takvo blisko partnerstvo uvelike utječe na dizajn, kvalitetu i sigurnost naših proizvoda. Također, surađujemo s poduzetnicima u zemljama u razvoju; često im pružamo tehničku i financijsku potporu. Saznaj više o suradnji s dobavljačima na Ljudi i zajednice Učinkovit prijevoz i distribucija Više od 50 % svojih proizvoda dostavljamo izravno od dobavljača do robnih kuća čime smanjujemo troškove i emisiju CO2. Saznaj više o naporima koje ulažemo u uštedu energije na Energija i resursi Više od 50 % svojih proizvoda dostavljamo izravno od dobavljača do robnih kuća čime smanjujemo troškove i emisiju CO2. Saznaj više o naporima koje ulažemo u uštedu energije na Energija i resursi NAŠE SIROVINE Materijali za budućnost Brinemo o sastavnim dijelovima svojih proizvoda. Zato radimo s održivijim materijalima – onima koji su obnovljivi, koji se mogu reciklirati i koji su reciklirani. Uvijek pokušavamo pretvoriti manje u više. Pametnim odabirom materijala održavamo cijene proizvoda niskima i u potpunosti koristimo resurse. Vodeni zumbul Lan Reciklirana PET plastika Pamuk Juta Bambus Kompozit drva i plastike Drvo Clara Guasch, strateg za sirovine, pokazuje na koji način radimo s materijalima za IKEA PS 2012 kolekciju kako bismo smanjili naš utjecaj na okoliš. Drvo Sve drvo korišteno za naše proizvode dolazi od dobavljača koji poštuju naš IWAY Standard za šumarstvo koji je osmišljen kako bi se osigurala nabava drva iz odgovorno upravljanih šuma. Do 2017. godine 50 % našeg drva imat će FSC® (Forestry Stewardship Council) certifikat ili će biti recikliranog porijekla. Dugoročni nam je cilj 100 %. Saznaj više o korištenju sirovina na Energija i resursi Lan i platno Platno se proizvodi od izvučenih vlakana biljke lana koja raste na velikim poljima, i to često u hladnijim podnebljima gdje se rijetko koriste pesticidi i umjetno navodnjavanje. Vlakna brzorastućeg lana čine platno čvrstim i izdržljivim, ali i mekanim i prozračnim. Bolji pamuk Zajedno s Inicijativom za bolji pamuk (BCI) i WWF-om omogućili smo da više od 100 000 uzgajivača pamuka u Indiji i Pakistanu proizvodi pamuk koristeći manje kemikalija i vode. Želimo da do 2015. godine sav pamuk koji se koristi u IKEA proizvodima bude proizveden na ovaj način. Bambus Na svijetu postoji više od tisuću vrsta bambusa koje rastu većinom u tropskim krajevima i mogu narasti do 30 metara. Bambus je izdržljiv i lagan i može se koristiti za stvaranje efekta zimzelenog drva. Raste 10 puta brže od drva i nije ga potrebno obrađivati, pa je utjecaj na okoliš malen. IKEA PS stol od bambusa Kompozit drva i plastike Kompozit drva i plastike sastoji se od ostataka polipropilenskog vlakna te otpadnih vlakana drva. Zahvaljujući vlaknima od drva, plastični su proizvodi čvršći i jeftiniji. IKEA PS Stolica Vodeni zumbul Vodeni zumbul brzorastuća je biljka i odličan obnovljivi materijal koji koristimo u izradi ručno tkanih predmeta poput podmetača. Iako je biljka, vodeni je zumbul prilično čvrst i izdržljiv. SOARÉ podmetači Reciklirana PET plastika PET plastika može se rastopiti i koristiti za izradu novih proizvoda, poput naših GOSA SYREN jastuk. Stara plastična boca može se pretvoriti u pelete, a zatim u iskoristiv tekstil. Time se smanjuje otpad i plastici daje nova funkcija. ŽIVOT KOD KUĆE Za bolji svakodnevni život Dom. Vjerujemo da je to najvažnije mjesto na svijetu. Mi u tvrtki IKEA želimo inspirirati ljude da svoje domove maksimalno iskoriste. Svake godine posjetimo na tisuće domova diljem svijeta kako bismo saznali više o željama, potrebama i (ako nam se zbilja posreći) najluđim snovima ljudi. Zatim pretvaramo ta saznanja u nove ideje i rješenja kako bismo svakodnevni život učinili malo boljim. Mia Lundström Strateg za asortiman u tvrtki IKEA Strateg za asortiman u tvrtki IKEA „Jako me zanima kako ljudi žive u svojim domovima. To mi pomaže shvatiti njihov svakodnevni život i osigurati da IKEA nudi funkcionalne proizvode koje si ljudi mogu priuštiti i koji su lijepi.” Sad si ti na redu Zahvaljujući suradnji s kupcima, naše cijene ostaju niske. Svi dijelimo isti zadatak – mi napravimo svoj dio, a zatim ti napraviš svoj. I zajedno štedimo novac. A nudimo i niz usluga kupcima koji žele pomoć. Zahvaljujući suradnji s kupcima, naše cijene ostaju niske. Svi dijelimo isti zadatak – mi napravimo svoj dio, a zatim ti napraviš svoj. I zajedno štedimo novac. A nudimo i niz usluga kupcima koji žele pomoć. MOŽDA TE ZANIMA I: POSAO U IKEA GRUPI Mi vjerujemo u ljude Saznaj što tvrtku IKEA čini inspirativnim mjestom za rad. Doznaj izravno od nekoliko naših zaposlenika i saznaj ponešto o našim različitim ulogama. Saznaj više na Posao u IKEA Grupi LJUDI I PLANET Za održivu budućnost Otkrij što za nas znači održivost i što sve radimo kako bismo se pobrinuli za ljude i planet. Saznaj više na Ljudi i planet