http___www.internetsvijet.com_google-smjernice-za-kvalitetu__1.xml
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Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which outline some of the illicit practices that may lead to a site being removed entirely from the Google index. Once a site has been removed, it will no longer show up in results on Google.com or on any of Google's partner sites. * Design, content, and technical guidelines * Quality guidelines When your site is ready: * Have other relevant sites link to yours. * Submit it to Google at http://www.google.com/addurl.html. * Submit a Sitemap as part of our Google webmaster tools. Google Sitemaps uses your sitemap to learn about the structure of your site and to increase our coverage of your webpages. * Make sure all the sites that should know about your pages are aware your site is online. * Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites. Design and content guidelines * Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link. * Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages. * Create a useful, information-rich site, and write pages that clearly and accurately describe your content. * Think about the words users would type to find your pages, and make sure that your site actually includes those words within it. * Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images. * Make sure that your TITLE and ALT tags are descriptive and accurate. * Check for broken links and correct HTML. * If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few. * Keep the links on a given page to a reasonable number (fewer than 100). Technical guidelines * Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site. * Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page. * Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead. * Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it's current for your site so that you don't accidentally block the Googlebot crawler. Visit http://www.robotstxt.org/wc/faq.html to learn how to instruct robots when they visit your site. You can test your robots.txt file to make sure you're using it correctly with the robots.txt analysis tool available in Google Sitemaps. * If your company buys a content management system, make sure that the system can export your content so that search engine spiders can crawl your site. Quality guidelines These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites). It's not safe to assume that just because a specific deceptive technique isn't included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit. If you believe that another site is abusing Google's quality guidelines, please report that site at http://www. google.com/contact/spamreport.html. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. The spam reports we receive are used to create scalable algorithms that recognize and block future spam attempts. Quality guidelines - basic principles * Make pages for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking." * Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?" * Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links. * Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google. Quality guidelines - specific guidelines * Avoid hidden text or hidden links. * Don't employ cloaking or sneaky redirects. * Don't send automated queries to Google. * Don't load pages with irrelevant words. * Don't create multiple pages, subdomains, or domains with substantially duplicate content. * Don't create pages that install viruses, trojans, or other badware. * Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content. * If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first. If a site doesn't meet our Google's guidelines, it may be blocked from the index. If you determine that your site doesn't meet these guidelines, you can modify your site so that it does and request reinclusion.
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Google Smjernice za kvalitetu By Internet - Ove smjernice obuhvaćaju najčešći oblik obmanjujućeg ili manipulativnog ponašanja prilikom podizanja stranice na tražilicama, na koji Google može negativno reagirati. Što se tiče ostalih prikrivenih tehnika koje nisu navedene u ovom tekstu, a koje se koriste kako bi se pokušalo obmanuti Google i zaobilaznim putem podići određenu stranicu u vrh ove tražilice, budite sigurni da iste također neće biti tolerirane – Google jednostavno ne odobrava ovaj način rada. Webmasteri koji uvažavaju ova temeljna načela rada pružit će puno bolje iskustvo svojim korisnicima, a kasnije uživati i bolji “page rang” od onih koji provode vrijeme u potrazi za načinom kako prevariti i izmanipulirati svoju poziciju na tražilici. Osnovna načela Google smjernica za kvalitetu - Kada izrađujete stranicu upamtite kako ona prvenstveno treba biti namijenjena i prilagođena posjetiteljima, a ne tražilicama. Ne pokušavajte zavaravati posjetitelje i ne pokušavajte različite sadržaje predstavljati tražilicama i posjetiteljima (cloaking). - Izbjegavajte trikove kojima želite poboljšati pozicioniranje na tražilici. Radije se zapitajte “Pomaže li ovaj sadržaj mojim korisnicima? I da li bi to isto učinili ili napisali da Google ne postoji?” - Ne pokušavajte manipulirati tražilice i posjetitelje umetanjem linkova koji nisu relevantni i koji ne vode do izvora informacije koja će eventualno nadopuniti vaš tekst i pomoći posjetiteljima da dođu do bolje i kvalitetnije informacije. Nevezane linkove Google će smatrati “spamom”, a vaši korisnici biti će razočarani kada uoče da ste ih prevarili i poslali ih na mjesto koje nema nikakve veze sa onim što oni žele pročitati – sa informacijom koju traže, te se najvjerojatnije više neće vratiti na vašu stranicu. - Ne koristite neovlaštene programe za prijavljivanje stranica na internet, provjeru ranga, itd. Spomenuti programi troše računalne resurse i krši Google-ove Uvjete korištenja (Terms of Service). Google ne preporučuje korištenje programa kao što su WebPosition Gold koji šalju automatske ili programske upite Google-u. - Izbjegavajte skriveni tekst ili skrivene linkove - Nemojte koristiti maskirana preusmjeravanja - Ne šaljite automatske upite Google-u - Ne koristite irelevantne ključne riječi - Nemojte generirati više stranica, poddomena ili domena sa duplim sadržajima - Pripazite da vam stranice ne uključuju sumnjive i zlonamjerne sadržaje, viruse i sadržaje koji na bilo koji način mogu naštetiti korisnicima - Izbjegavajte ” doorway ” stranice stvorene samo za tražilice ili druge “cookie cutter” pristupe kao što su partnerski – affiliat programi s malo ili nimalo originalnog sadržaja. - Ako Vaša web stranica sudjeluje u affiliate programima, pobrinite se da osigurate i jedinstven, relevantan sadržaj koji će korisnicima dati razlog da uopće posjete vašu stranicu.