http___www.ivangoranzunar.com_hr_blog_portfolio_items_baggizmo__1.xml
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Client: Motus Vis Inc. Brand founder: Ladislav Jurić Creative/art direction: Izvorka Jurić Ivan Goran Žunar: design of the logo animation sound and music selection and editing GIF animations video tutorials – shooting, editing and composition As a part of a project: Design Bureau Izvorka Jurić Project Links: Kickstarter Indiegogo Croatian Design Exhibition 1516 Awards Museum of Arts and Crafts The visual identity contains specific lines and forms that are set in the product itself and the communication is based on values and emotions set in the strategy. Due to the added value of these bags – the smart design, high functionality and attractive appearance – branding is supposed to communicate through sophisticated, refined, elegant visuals that would be attractive to the modern man and with smart creative communication. The name communicates the basic essence of the product – Baggizmo – blending the concepts of ‘bag’ and ‘gizmo.’ The product is positioned as a combination of technology (gadget aware) and contemporary urban fashion – bag that lives in the world of fashion and technology. The space inside Baggizmo is rationally organized – the direction and the size of the compartments depend on the size of its corresponding device – which are: a tablet, two smartphones, keys, wallet, power stick, pencil and a pad of paper, etc. In between the compartments there are specially tailored (hidden) passages which allow the charging of a tablet with a power stick or connecting a phone with headphones. The campaign was successfully completed collecting $44,000 in order to start production based in Croatia. In the first 24 hours of the campaign Baggizmo generated more than 20% of the total budget. The story about the project was published by numerous international media, the most significant being Mashable, Designboom and FashNerd. Original text available on Design Bureau Izvorka Jurić Previous ProjectNext Project - Categories: - Skills: - Share Project :
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Naručitelj: Motus Vis Inc. Utemeljitelj branda: Ladislav Jurić Kreativna i art direkcija: Izvorka Jurić Ivan Goran Žunar: dizajn animacije logotipa odabir i uređivanje zvuka i prateće glazbe gif animacije video tutoriali – snimanje, uređivanje i montaža videa Vezani projekt: Design Bureau Izvorka Jurić Reference: Kickstarter Indiegogo Nagrada na Izložbi hrvatskog dizajna 1516 Muzej za umjetnost i obrt Vizualni identitet sadrži specifične linije i forme koje su postavljene u samom proizvodu, a komunikacija se temelji na vrijednostima i emocijama postavljenim u strategiji. Zbog dodanih vrijednosti ove torbe – smart design, visoka funkcionalnost i privlačan izgled – branding je trebalo komunicirati kroz sofisticirane, pročišćene, elegantne vizuale koji bi bili privlačni suvremenom muškarcu te pametnu kreativnu komunikaciju. Ime komunicira osnovnu bit proizvoda – Baggizmo – spoj pojmova bag (eng. torba) i gizmo (eng. uređaji i sl.). Proizvod je pozicioniran kao spoj tehnologije (gadget aware) i suvremene urbane mode – torba koja živi u svijetu mode i tehnologije. Baggizmo je krajnje optimizirana torba s rasporedom i dimenzijama džepova koji odgovaraju pojedinačnim uređajima i predmetimakoje može zaprimiti. A oni su – tablet, dva pametna telefona, prijenosni baterijski punjač, novčanik, ključevi, olovka i blokić ili maramicei slično. Između džepova smješteni su prolazi za kablove slušalica i prijenosnog baterijskog punjača preko kojega se tablet ili pametni telefon može puniti za vrijeme nošenja. Kampanja je uspješno završena sakupljanjem $44,000 u svrhu pokretanja proizvodnje zasnovane u Hrvatskoj; u prvih 24 sata kampanje Baggizmo je ostvario više od 20% od ukupnog budžeta kojeg sakuplja u kampanji na Kickstarteru. Priču o projektu prenijeli su brojni svjetski mediji, od kojih su najznačajniji Mashable, Designboom i FashNerd. Preuzeto s Design Bureau Izvorka Jurić Previous ProjectNext Project - Categories: - Skills: - Share Project :