http___www.ivangoranzunar.com_hr_blog_portfolio_items_good-solutions-always-come-to-the-surface__1.xml
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Client: Akterpublic d.o.o. Agency: Akterpublic d.o.o. Creative and art direction: Marijeta Grizelj Babić Copywriting: Igor Novaković Design: Ivan Goran Žunar Advertisement Good solutions always come to the surface, designed for the marketing agency Akterpublic d.o.o, published in the special edition Agencijsko bilo of the business magazine Lider, is an example of interactive design of a printed advertisement, in which the angle that the observer’s eye closes with plane of the paper is put in relation with readability of the message. Letters have been intentionally stretched to the unreadability of message, so that at a viewing angle of 90 degrees relative to the plane of a paper, the message is unreadable, but reducing the viewing angle to 0 degrees in relation to the plane of the paper results in an increasing perspective of the image the observer sees, and it reveals the message: “Good solutions always come to the surface”. The solution is, in this way, by changing the viewing angle of the observer, literally drifting from depth to the surface of the paper. Previous ProjectNext Project - Categories: - Skills: - Share Project :
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Naručitelj: Akterpublic d.o.o. Agencija: Akterpublic d.o.o. Kreativna i art direkcija: Marijeta Grizelj Babić Copywriting: Igor Novaković Dizajn: Ivan Goran Žunar Oglas Dobra rješenja uvijek isplivaju na površinu, za agenciju za tržišno komuniciranje Akterpublic d.o.o., objavljen je u specijalu Agencijsko bilo časopisa Lider, predstavlja primjer interaktivnog dizajna tiskanog oglasa u kojem se kut, kojeg oko promatrača zatvara s ravninom papira, stavlja u odnos s čitljivošću poruke. Naime, slova su namjerno rastegnuta u visinu do razine nečitljivosti poruke, tako da je pod kutem gledanja od 90 stupnjeva u odnosu na ravninu papira poruka nečitljiva, no približavanjem kuta gledanja ka 0 stupnjeva u odnosu na ravninu papira dolazi do sve većeg perspektivnog skraćenja slike koju promatrač vidi te se tako otkriva poruka: „Dobra rješenja uvijek isplivaju na površinu“. Rješenje je na taj način, promjenom kuta gledanja promatrača, doslovno isplivalo iz dubine na površinu papira. Previous ProjectNext Project - Categories: - Skills: - Share Project :