http___www.telum-marketing.com_hr-HR_Home_Index_1.xml
1.1 1.2 1.3 1.4 1.5
Companies often use other channels, besides online advertising, such as newspapers, TV or radio. Each channel has its role in a buying cycle therefore we enter data on other channels in analytics and link it to the website visitors. The example shows analytics of a client who used TV advertising so we linked website visits to watching TV commercial. Based on that information we optimized his campaign and boosted his profits by 20%. Likewise, we used campaign remarketing as a support for TV commercials by adjusting them so that the user can see the content of an online ad based on the version of the TV commercial he watched.
1.1 1.2 1.3 1.4 1.5
Često tvrtke uz online oglašavanje koriste i druge kanale oglašavanje kao što su novine, TV ili radio. Svaki kanal ima svoju ulogu u ciklusu kupnje pa podatke o tim drugim kanalima unosimo u analitiku i povezujemo sa posjetiteljima web stranice. Primjer pokazuje analitiku klijenta koji je oglašavao na TVu pa smo povezali posjete na web stranicu sa gledanjem TV reklame. Na temelju tih podataka smo optimizirali kampanju i podigli zaradu za 20%. Isto tako, remarketing kampanje smo iskoristili da budu potpora TV reklamama tako što smo ih prilagodili da korisnik vidi sadržaj online oglasa ovisno o tome kojoj je verziji TV reklame bio izložen.