http___www.tzo-blato.hr_en_b2b_790-sporazum-o-projektnom-udruzivanju-turistickih-zajednica-otoka-korcule_1.xml
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Through the event “Sweet route of Croatian island producers” the goal of the Tourist Board of the City of Korcula is to promote local producers When asked how important such events are for the promotion of tourism, but also indigenous island products, Borojevic is convinced that small producers, who cannot invest significant funds in the promotion of their products, will benefit from this and similar future events. “The products they offer are indigenous, and some also fall into the domain of intangible cultural heritage, something we are currently working on. Some producers such as Cukarin, Ms. Smiljana Matijaca are globally known and recognized and tourists come to Korcula with an already defined intention to visit this extremely charming shop of traditional Korcula cakes and sweets. Certainly, the intention of this project and those that will be further developed on the basis of this is to make Korčula a recognizable destination precisely by local indigenous and traditional products and producers. Whether it is cakes, honey, jams, olive oil, dried fig desserts or wine”, She explained and added that the offer of a unique experience is exactly what sets one destination apart from other similar ones. Borojević emphasizes that the goal of the tourist community, and in accordance with the “Strategy for the Development of Tourism of the City of Korčula”, is to develop the rural part of the City, as well as the islands and nurture indigenous agriculture and gastronomy. “The island of Korcula has a large number of producers who carry the prestigious label Croatian island product, but there is still work to be done on developing new products, raising the quality of existing ones and expanding the number of producers of indigenous products based on cultural heritage and traditional products. Furthermore, through this and similar events, networking is achieved, contacts are made and ideas for new products are developed, which is the added value of all similar projects. With this project we want to connect hiking as a form of active tourism with the tasting of sweet products, which is ideal for guests who stay on Korcula outside the main season when the weather allows quality outdoor activities.”, He emphasizes. Borojevic announces that a mobile application will be launched next year through which all producers, as well as other stakeholders in rural tourism, will be able to promote their tourism products in rural areas, not only the City of Korcula, but the entire island. “The desire of the Tourist Board of the City of Korcula as well as colleagues from other tourist boards on the island is to promote joint products. Cooperation in terms of promotion has been developing intensively for several years, and these and similar events are certainly a tool for developing new products.”, She said and on this occasion announced the holding of a triathlon next year, which will be organized throughout the island. “This is one of the first large and challenging projects that the City of Korcula and all municipalities on the island will jointly implement.” When asked how the idea of organizing this type of walking route came about, the head of the destination management of the Korcula Tourist Board Milijana Borojevic explains that the event “Tastes of the Island of Korcula”, which includes producers most of whom offer products labeled “Croatian Island Product”, in a row. “‘Tastes of the island of Korcula’ last from May to September, and with the extension of the season we hope for longer. The flavors of the island of Korcula usually begin with the “HOP Fair”, which was organized this year at the same time as the triathlon ‘The Challenge of Marco Polo’, in late April. At the same time, the event ‘Korčulanska Pjatance – spring food and wine festival’ was held, thus combining sports, gastronomy and island products. She said. Encouraged by the success of this event, the Tourist Board of the City of Korcula has designed the event “Tastes of the Island of Korcula” which is held every Wednesday in 2018 and 2019 in the period (May-September) in the city of Korcula. Holders of the quality label “Croatian island product” and the certificate “Organic production” and the like, are convinced that they have an advantage over the competition. Already in 2018, the number of holders of the label “Croatian island product” on the island of Korcula increased significantly, and in May 2018, the Tourist Board of Korcula organized the event “Fair of Croatian island product” in Korcula and then in April 2019, with support of the Dubrovnik-Neretva County, the Ministry of Regional Development and EU funds and cooperation with the Business Cluster Association “Croatian Island Product”. The walking route, which is about 8 km long and lasts 4 hours, includes four producers bearing the Croatian Island Product label: Cukarin, Škatula, OPG Komparak and OPG Bažika. Participants will be provided with tasting products such as traditional cakes, honey and jams and marmalades. In addition to tasting sweet products, the route includes a visit to the head of Sv. Anthony, which is a religious monument and a protected monument of park architecture. To the top of the hill there are 101 steps along a tree line of cypresses planted in 1708. At the top of the head on a small paved square was built in the 14th century the church of St. Antun Pustinjak. In the time of Bishop Španić, at the end of the 17th century it was restored and today it is dedicated to St. Antun Padovanski. The director of the Tourist Board of the City of Korčula, Hana Turudić, stated that the tourist board has been actively working on the promotion of traditional products through events for the last four years. “In May 2016, we organized an educational – walking tour to Žrnovo with a tasting of local products, as the first activity in this direction. In 2017, we designed the event ‘Tastes and Sounds of the Island of Korcula’ (held in August, September and October) where the producers of the island of Korcula offered their products to guests. The event was very successful and in addition to enthusiastic guests, who tasted traditional products in the evening (jams, olive oil, honey, liqueurs, traditional cakes, innovative products from traditional ingredients…) and the producers themselves were very pleased to be given the opportunity for direct sales. It is important to emphasize that most family farms do not have their own tasting room and store to sell their products, so their participation in this event opened the possibility of cooperation with other stakeholders in tourism. She added. On the house next to the church there are reliefs of St. Antun Pustinjak and St. Antun Padovanski. The route continues to the town of Lumbarda through the area of Gornje Blato where the participants of the route can enjoy nature, vineyards and olive groves. From Lumbarda return to Korcula is organized by convertible bus. The head of destination management believes that the quality development of the destination must include all stakeholders in the process, and thus small producers who offer indigenous products, which are always interesting to visitors. “Quality development of the destination must certainly be based on the real interests of visitors and on listening to their wishes, needs and habits. Thus, the Korčula Tourist Board has started the process of defining the project marked “Korčula Souvenir”, which will be an additional impetus in the development of entrepreneurship related to tourism in the city and the island of KorculaShe added. The Tourist Board of the City of Korčula, in cooperation with partners, organizes a walking route called “Sweet route of Croatian island producers” with the aim of promoting producers who carry the label “Croatian island product”. In terms of tourism indicators, Korcula in recent years has seen an increase in tourist arrivals in both pre- and post-season. “A significant shift during October in the number of arrivals is visible and it is expected that this trend will continue in the coming weeks. In the off-season part of the year, the guests of Korčula come either with the aim of engaging in active tourism, primarily cycling and hiking, or they decide to do so upon arrival on the island. Korcula has an ideal predisposition to achieve almost a season of 365 days by developing this type of product and products that naturally continue to all forms of active tourism. Contacts and daily conversations with tourists who come before and after the main season tell us exactly that and direct us to the development of this type of program”, Concluded Borojevic. “Sweet route of Croatian island producers” is organized on Wednesday, October 9, from 13 to 17 hours, and the participation fee is 150 kuna. Photo: Korčula Tourist Board; Pixabay
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Turističke zajednice otoka Korčule predale su zahtjev Ministarstvu turizma i sporta za sporazumnim udruživanjem/projektno udruživanje. Tome je prethodilo više koordiniranih sastanaka direktora turističkih zajednica za usuglašavanje Sporazuma i liste projekata te odluke svih Turističkih vijeća turističkih zajednica otoka Korčule. Turistička zajednica općine Blato i turističke zajednice grada Korčule, općine Vela Luka, Smokvica i Lumbarda prepoznale su važnost suradnje u cilju brendiranja otoka Korčule kao jedinstvene destinacije. Svake godine dogovaraju se i realiziraju projekti kao što su image brošura otoka Korčule, zajednički programi događanja na otoku, zajednička mobilna aplikacija, zajednički promotivni video otoka Korčule te zajedničke manifestacije (Festival viteških igara otoka Korčula, korčulanski srednje dugi triatlon/Izazov Marka Pola, i dr). U cilju povećanja konkurencije otoka Korčule kao jedinstvene destinacije potrebno je jačati i razvijati turističke proizvode po načelu destinacijskog menadžmenta. Zakonodavni okvir koji regulira poslovanje turističkih zajednica potiče udruživanje turističkih zajednica na način da udruženim turističkim zajednicama omogućuje korištenje sredstava iz Fonda za udružene turističke zajednice. Sporazumno udruživanje nastavak je dosadašnje uspješne suradnje turističkih zajednica otoka Korčule, a zajednički cilj jest ubrzati provedbu projekata koji se zbog nedostatnih financijskih sredstava nisu ranije ostvarili. Suglasnost na zahtjev za sporazumnim udruživanjem turističkih zajednica otoka Korčule razmatra Povjerenstvo o udruživanju turističkih zajednica pri Ministarstvu turizma i sporta,, a očekuje se realizirati do kraja 2020. godine. Dopuna teksta od 30.prosinca 2020 SPORAZUM TURISTIČKIH ZAJEDNICA OTOKA KORČULE Turističke zajednice otoka Korčule prve su turističke zajednice na području Dubrovačko-neretvanske županije potpisale Sporazum o projektnom udruživanju turističkih zajednica te dobile od Ministarstva turizma i sporta Suglasnost za udruživanje (u prilogu). Turističke zajednice otoka Korčule potpisivanjem Sporazuma ostvaruju pravo na raspodjelu 30% sredstva iz Fonda za udružene turističke zajednice. Suradnja Turističke zajednice Grada Korčule i Turističkih zajednica općina Vele Luke, Blata, Smokvice i Lumbarde, prema načelu destinacijskog menadžmenta, podrazumijeva koordinaciju aktivnosti turističkih dionika u cilju stvaranja integriranog i konkurentskog turističkog proizvoda. Realizacija planiranih aktivnosti doprinijet će prepoznavanju otoka Korčule kao jedinstvene destinacije. Sporazumna suradnja predviđena je na neograničeno vrijeme kroz provedbu marketinških aktivnosti brendiranja destinacije, kreiranja vizualnog identiteta i slogana otoka Korčule, opremanje biciklističkih i pješačkih ruta otoka Korčule, edukaciju za specijalizirane vodiče aktivnog turizma, razvoja vinske ceste i ceste maslinovog ulja, projekte razvoja kulturnog i gastro proizvoda i prepoznatljivih manifestacija te druge aktivnosti. Sporazum o udruživanju lokalnih turističkih zajednica otoka Korčule su potpisali predsjednici TZ Grada Korčule gosp. Andrija Fabris, predsjednica TZ Općine Vela Luka gđa. Katarina Gugić, predsjednik TZ Općine Blato gosp. Ante Šeparović, predsjednik TZ Općine Smokvica gosp. Kuzma Tomašić te predsjednik TZ Općine Lumbarde gosp. Igor Kršinić. Sporazum je dostupan na poveznici: https://mints.gov.hr/UserDocsImages//AAA_2020_MINTIS/dokumenti//201228_sporazum_korcula.pdf TZG Korčule TZO Lumbarda TZO Smokvica TZO Blato TZO Vela Luka