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First, the four channel mode scanning force Cut into the market, each enterprise will choose a different marketing model from the perspective of power sources, in accordance with the channel and brand pull thrust divided by two dimensions, can be divided into four marketing model (Figure 1). Product pull Among them, the product pull is typical of Taiwan's Uni-President Enterprises marketing model can be summarized as "channel + product" model, is first of all, unified enterprise, in principle, using differentiated product strategy, but not completely, unified research and development of many products not his first, if there is which products are selling in the market, uniform follow-up on the very spot, This will not only save development costs, also will always keep up with the market, "popular trend", Danshi in Tuichu new product, unity is very concerned about consumers, often selected raw materials, and through intense and rigorous market research process to amend and improve their products, and then to scale production to reduce production costs, spread in the channel design, but also a low- interest rate spread of the channel system, this way, high-quality products, relatively lower prices, thus ensuring cost-effective products, also products of natural forces to ensure the products and sales force. Unity said: "The path is the product of the feet", no matter how good the product, there is no path, just as not as long legs, is not far away, so also very concerned about the unity of the construction of channels, can be said that a unified marketing costs basically spent the channel maintenance, which maintain a large number of extension agents and through co-marketing staff to complete, and it is this model is the unified control of the depth distribution channels Tips, almost master channel resources in a unified customer the hands of marketers, or the control of the company's customer relationship management system, even if customers do not do any single dealer agents, and unity can quickly look to find a local dealer, as long as purchase picking on the line, the old the loss of the local market dealers almost non-existent in any way. Dealers feel the profits earned, but paid their unified storage and truck, and the payment of rent and interest. Even so, unified marketing model, because the product strong, unimpeded access, and promote the products and healthy each channel, so selling fast moving products, distributors of high liquidity rate, small profits, return on investment is not natural low, such a brand is the best investment dealer brand. Brand pull Brand pull marketing model is typical of P & G, their marketing is to "all sides" of the strong advertising, the consumer's mind quickly establish a strong brand influence, to "occupy" the mental resources of consumers, and even subtle The cultivation of consumers, the brand into a habit of consumption spending, or a cultural consumer, the brand is deeply rooted in the subconscious of consumers, so consumers about the consumer subconscious moment of purchase decision. Thanks to this powerful cultural force, to form a premium brand. Also the influence of this brand of products in the driving rotation, thereby maintaining the channel profits. This marketing model of brand building costs higher threshold, if the operation was not good, it is easy to form a silent cost of product pull marketing model is not as easy to "withdraw" them. This model is generally more suitable for mass circulation, or more precisely, a large volume of products the market, so to share the marketing costs per unit of product is lower, more ideal circumstances market capacity is large enough so that the average cost of close to zero. Because, according to economic theory, prices will always return the value, if this higher cost-sharing to its final consumer pays the bill with the depth of the product to enhance the cognitive, will gradually give up this kind of "practical are less cost-effective "brands. Such as CCTV that year marked the ancient king of Qin pool wine, high-end CCTV ads create a powerful impact on the market the brand, but consumers get a pool of deadly information to Qin, Qin pool are less than 97 years, sales of seven million, have to pay 321.2 million yuan CCTV advertising, its logical result, the price of Qin pool value is how this can be her match? The answer must be negative. Conversely, if the Qin pool of 100 million sales per year, perhaps she could come today. Interest-driven In the interest-driven marketing model, its mode of operation is by all means lower product manufacturing costs, but with similar products in the packaging in line with strong brands, and through the "personal" (on display together with a strong brand, with strong brand to brand, drive sales ring) with the price of similar well-known brands, while a slightly lower price to attract the attention of consumers, with consumer impulse buying to the formation of sales; this cost-price marketing ideas, but also created a path of its very high spread, this spread of the channel intermediaries produce extreme stimulation, many dealers spare no effort to sell the product, it market the product launch speed is very fast, almost overnight, you can generally every corner of the market. This model is ideal for weak brands to counter the strong leadership of the brand into the market, such as fast moving consumer goods industry, Wahaha's Zong also outspoken counter Coca Cola to highlight the "trick" - seize the broker to pursue interests psychological, use of interest-driven market in the Coca-Cola occupy second and third tier markets weak upper hand. In this mode, the brand strategy of regular follow-up, "an occasion to" marketing strategy, and sometimes too similar in packaging, can not help but suspect there are counterfeit, most of the brands and products with the original accumulation of capital in this way, they Dealers implement the "hands" business, that is completely free hand to manipulate the market to distribute its own, it is better to buy brand dealers, manufacturers a quick kill, just leave no pity, big deal for next year are the first for Yan, a change name, another package, according to the original marketing ideas next door, and start over. The marketing model can be described as a typical one-shot deal, but for those dealers who prefer speculation is 周瑜打黄盖 - "one is willing to fight, one is willing to endure" The most obvious features of this model is inadequate, staying power, but because the interests of the drive, making this marketing model with living space, is almost pure profit-driven model can only be a speculative marketing. Bi-driven Two-way drive marketing model can be said that the evolution of interest-driven results, the most common in the health food industry, on the one hand, in the design of channels with relatively high spread, but even strong promotion and distribution arrangement Corps to create a strong channel thrust, on the other hand, by the more strong and stimulating intensive advertising market, its sales volume is usually immediate. But it would also go far. Because of this huge marketing costs to be apportioned to a single product body, the only way is in the price system design, design of the terminal price very high, on the one hand, grasp the consumer finds that "what you pay for" the truth On the other hand, an excellent creative concept in health food industry, such examples abound, or exaggerating the effectiveness of the product, or to create a "strange" new invention, high-tech concepts to the concept of brand shaping the conditions of the endorsement, and then vigorously to brand operation. China Consumer Association and the China Institute of health science and technology product advertisements on the health findings of the investigation is the best proof: In the health products industry in 2003, the advertisements do not comply with relevant laws and regulations accounted for 73.5% of which were false on the product features advertising accounted for 42.1%; This marketing model is often more suitable for second and third tier markets, because the more inaccessible areas of information, the learning ability of consumers (brand and products on cognitive ability) less than first-line market, many health care products market in the second and third line or not operations are more easily developed, use of real interest is the lack of consumer awareness of product opportunities, once when consumer awareness to deepen, product or brand also soon come to an end, and that the disadvantages inherent in marketing mode, It is hard to break the health care industry, "the leading position in 2023," Barriers to the point. This marketing model to have a very successful cases, such as Zhuzhou Prince milk, cut into the market at the time, Prince milk is very high channel design spreads, dealer part only reached about 50% gross margin, dealer marketing initiative extreme high The market situation was quickly opened, thereafter, Prince milk began to focus on brand building, product research and development 96 years in March before it was successful, the following year in October, to 88.88 million yuan to win Group CCTV standard consumer goods king, and long-term and CCTV made strategic partnership, and began the process of marketing the brand influence. Second, channel power pattern in Seemingly isolated four marketing model, however, the inherent relationship between them there are rules to follow. In practice, especially the new brand into the market, it is often difficult to escape the plight of marketing costs are too high, especially in the early, large input and output is small, but high risk (according to the statistical study showed that: New to market is often only 3-4 into the probability of success) and other problems with many enterprises, the financial capacity is not strong, single line of small and medium enterprises, new market like gambling, it became of interest-driven marketing model of choice for these companies, this model requires less staff , the operation mode is simple, entry and exit costs are low, which started from scratch and SMEs or SMEs or new resources to master the business is the best match, but the. But to cut into the interest-driven market, with market growth, channels, channel cut-thrust because such competition reduces gradually transfer power sources need to supplement the market pull, for example, in the health products industry, information asymmetry is the brand and products, a prerequisite for access to premium, one in the market in the early years, due to less channel intermediaries, channel on the horizontal and vertical information flow is not sufficient, and that competition is not very intense, and the channels of high spreads, space can be " luck "to maintain, but with a growing number of intermediaries, competition has become full, and even more transparent information, and therefore the vertical channels to bargain, bargain with each other in the horizontal, leading to channel profits decrease; on the other hand With the experience of consumer product knowledge and depth of participation, will eventually realize that price and value deviated from the facts, will gradually lose confidence in the products to other brands. At this point, interest-driven nature also driven marketing model to the evolution of two-way to increase brand influence on the pull channel. Channel thrust and brand pull from the perspective of interest-driven and bi-driven marketing model in contrast, its product and brand marketing model for the continued existence of an innate lack of growth - channel spread is too high, and units higher marketing costs, product cost is difficult to raise (not a selling point to consumers) and other defects. If you complete the startup channel, the dynamic model can not adjust in time, even if the channel network built, it is difficult to sustain. With the further reduction of channel spread, until the channels were not excess profit intermediaries (the financial performance of after-tax profits to zero, commonly known as Paul the line) when the channel spread system will reach equilibrium, which is the economic laws of market competition a natural result, this time to maintain the value chain of dynamic channel marketing model to the brand and product pull pull changes and evolution to be necessary, it is also bound to two-way driven only as a transitional type of marketing. Basically sums up the whole process of growing local enterprises in the marketing model of the evolution of the whole process, the process is brand building and product continuously improve the process. However, the product pull contrast, the means to achieve higher market equilibrium, the market is difficult to expand the enterprise to develop new markets or innovative products, expand product lines or to break this equilibrium, the enterprise marketing mode into interest-driven or other mode, a new round of circulation, and each cycle down, which means new growth market. Third, customer value orientation is the basic principle of channel integration If we value from the customer point of view, the same can prove this law, the four marketing model for the customer delivered value of the capacity from less to more interest should be driven to a two-way-driven, to the brand pull, and finally to the product pull. From the standpoint of the consumer-oriented theory, no doubt, the product pull marketing model on the best interests of consumers, also decided that the strongest marketing model going. In the local market, perhaps the foreign brands compared to local brands to better understand the characteristics of the local market, so domestic brands they use interest-driven and bi-driven, while foreign brands better at branding and product pull-pull. For three reasons: First, foreign brands are mostly mature brand, has a mature marketing model, while also reflects the brand and product pull-pull type of interest-driven and bi-driven advanced stage of development (Figure 2). Second, from the financial point of view, most powerful foreign brands, have the advantage of financing channels, as well as anti-business risks, these hardware advantages to foreign brands of the brand-pull provides a solid backing. Furthermore, operating determined from the point of view, while foreign brands will not take the path of short-term operation, they are doing in the investment market, and must make quick money without speculative luck, which coincided with the local number of impulsive speculative enterprise marketing mode In sharp contrast, in terms of the local brands, why always felt far away, the marketing than the level of foreign brands is not the most fundamental reason, philosophy and values (sustainable development-oriented short-term interests VS) is inconsistent with the crux of . Therefore, some want to break out of the brand, the marketing model should respect the laws of evolution, gradually from the value of the interest directed Zhuanxiang customer-oriented, Zhidechongshen that the four mode does not Cunzai better, However, in different Chengchangjieduan, take a different, but the dynamic model for the channel, this is the key to the brand going.
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Prvo, četiri kanala mod skeniranja snagu Izrežite na tržištu, svako poduzeće će izabrati različite marketinške model iz perspektive izvora energije, prema izvorima dvije dimenzije u pohodu i vučne sile podijeljen brand, marketinški modeli se mogu podijeliti u četiri grupe (slika 1). Proizvod povući Među njima, pull proizvod je tipično za tajvanske Uni-President poduzeća marketinški model može se sažeti kao "kanal + proizvod" modelu, prije svega, jedinstven poduzeća, u principu, koriste diferenciranih proizvoda strategiju, ali ne u potpunosti, spajanje nije njihov prvi od mnogih proizvoda razvijenih, koji, ako postoji dobra prodaja proizvoda na tržištu, ponovno ujedinjenje brzo će izgledati gore, ne samo da eliminira potrebu za troškova istraživanja i razvoja, na tržištu se uvijek mogu držati korak sa "trend", ali je uvođenje novi proizvod, jedinstvo je jako zabrinuti potrošače, često odabranih sirovina, te kroz strogu i rigoroznu istraživanja tržišta proces modificirati i poboljšati svoje proizvode, a zatim se dizajn proizvodnje za smanjenje troškova proizvodnje, proširio u kanalu dizajn, i nisko- kamatna stopa širenja kanala sustava, na ovaj način, visokokvalitetne proizvode, relativno niže cijene, tako da je isplativa proizvoda, i proizvodi od prirodnih sila kako bi se osiguralo proizvoda i prodajnom silom. Jedinstvo je rekao: "Put je proizvod nogama", bez obzira koliko dobar proizvod, ne postoji put, baš kao što nije tako duge noge, nije daleko, tako jako zabrinuti za jedinstvo izgradnje kanala, može se reći da je jedinstven marketinški troškovi osnovi proveo održavanje kanala, što je za održavanjem velikog broja proširenja časnika i co-marketingu osoblja završiti, a to je ovaj model je jedinstven kontrolu dubine kanala distribucije savjeti, gotovo master kanal resursa u jedinstven kupca ruke trgovcima, odnosno kontrolu tvrtke za upravljanje odnosima s klijentima sustav, čak i ako kupci ne učinite bilo koji trgovac agentima, i jedinstvo može brzo naći lokalnog distributera, kao čeznuti kao kupovina branje na liniji, stara gubitak lokalnom tržištu dilera gotovo nepostojeći na bilo koji način. Trgovci osjećaju profit zaradio, ali platio njihov jedinstven skladištenje i kamiona, a plaćanje najma i kamata. Čak i tako, modelu jedinstvenog marketinga, jer jake proizvod, nesmetan pristup, i promovirati proizvode i zdravi svaki kanal, pa se brzo kreću prodaju proizvoda, distributeri visoku likvidnost stope, mala dobit, povrat ulaganja nije prirodno niska, kao brend je najbolja investicija trgovcu brand. Brand povući Brand-pull marketinški model tipičan za P & G, a marketing je "sve strane" jakih oglašavanja, potrošača um brzo uspostaviti jak utjecaj brand, na "okupirati" mentalne resurse potrošača, pa čak i suptilna Uzgoj potrošača, marke u naviku potrošnje potrošnje, odnosno kulturnog potrošača, brand je duboko ukorijenjen u podsvijesti potrošača, tako da potrošači o podsvijesti potrošača trenutka odluke o kupnji. Zahvaljujući ovoj snažnoj kulturna snaga, da se formira brand nagrada. Isto tako utjecaj ove marke proizvoda u vožnji rotacijom, način kojim se održava kanala dobit. Ovaj marketinški model marke troškove gradnje veći prag, ako operacija nije dobro, to je lako oblik tihe cijene proizvoda povući marketinški model nije tako lako da "povuče" njih. Ovaj model je općenito prikladan za masovnu distribuciju, odnosno reći da je tržište kapaciteta većeg proizvoda, kao amortizirani trošak po jedinici proizvoda marketinga na relativno Di, usporedite ideal tržišta Qing Kuang kapaciteti dovoljno veliki, tako da je prosječna cijena blizu nule. Jer, prema ekonomskoj teoriji, cijene uvijek će se vratiti vrijednost, ako je to veći trošak-šerif za svoj konačan potrošač plaća račun sa dubine od proizvoda za poboljšanje kognitivnih, postupno će se odustati od ove vrste "praktične su manje isplativo "brand. Kao što su CCTV te godine označeni starim vinskim Wang Qin bazen, high-end CCTV oglašavanje stvoriti brand jak tržište utjecaj, ali potrošači dobili fatalan poruku Qin bazen, 97-godišnje do sedam milijardi eura, daleko manje od Qin bazen prodaje, morati platiti 321,2 milijuna juana CCTV oglašavanje, svoj logičan rezultat toga, cijene Qina bazena vrijednosti kako se to može njoj mjeriti? Odgovor mora biti negativan. Isto tako, ako Qin bazen od 100 milijuna godišnje prodaje, možda bi mogla doći danas. Kamate-driven U interesu-driven marketing, model, njegov način rada je svakako manji za proizvodnju troškove, ali sa sličnim proizvodima u pakiranju u skladu s jakim markama, i kroz "osobno" (na zaslonu zajedno sa jakim brand, s jakim marke do marke, voziti prodaja prsten) uz cijenu od sličnih poznatih robnih marki, dok je nešto niža cijena privući pozornost kupaca, potrošača i impulsni kupovinu na formiranje prodaje; ovaj trošak-cijena marketinške ideje, ali i stvorio kanal njegove vrlo visoke širenja, to širenje kanala posrednika proizvode ekstremne stimulacije, mnogi trgovci ne žalite truda da proda proizvod, to tržište lansiranje proizvoda brzine je vrlo brzo, gotovo preko noći, možete se općenito svaki kutak tržištu. Ovaj način je idealna za slabe marke konkurirati jakim vodstvom branda na tržište, kao što su robe široke potrošnje industrije, Wahaha 'isto Zong istaknuti vrlo tupim boriti Coca-Cola Coca-Colu "trik" - zaplijeniti brokera nastaviti interesima psihološke, korištenje kamate-driven tržištu u Coca-Cola zauzimaju drugo i treće tier tržištima slaba gornje strane. U ovom načinu, brand strategiju redovnih praćenja, "prilika za" marketinške strategije, a ponekad i previše slična u pakiranju, ne može pomoći, ali osumnjičeni su krivotvorene, većina brandova i proizvoda s originalnim akumulacija kapitala na ovaj način, oni Trgovci implementirati "ruke" posla, koji je potpuno slobodne ruke da manipuliraju tržište distribuirati svoje, bolje je kupiti marke trgovcima, proizvođači brzo ubiti, samo ne ostavljaju šteta, velika stvar za sljedeću godinu su najprije za Yan, promjena ime, još jedan paket, u skladu s izvornim marketinške ideje pokraj vrata, i početi ispočetka. Marketinški model može se opisati kao tipično neki-metak posao, ali za one trgovce koji vole nagađanja je 周瑜打黄盖 - "jedan je spremna boriti se, jedan je spremna izdržati" Najočitija karakteristika ovog modela je neadekvatna, izdržljivost, ali zbog interesa voziti, čineći ovaj marketinški model stambenog prostora, čista dobit je gotovo-driven model može biti samo spekulativne marketinga. Bi-driven Dvosmjerna voziti marketinški model može se reći da je evolucija od interesa-driven rezultata, najčešće u industriji zdrave hrane, s jedne strane, u dizajnu kanala s relativno visokim širiti, ali čak i jaka promocije i distribucije rasporeda korpusa stvara snažnu kanala potisak, s druge strane, kroz oglašavanje je moćniji i intenzivno vožnje na tržištu, njegova prodaja obično odmah. Ali to bi također ići daleko. Zbog toga veliki marketinški troškovi koje će biti ocjenjivane po jednog proizvoda, jedini način je dizajn sustava cijena, dizajn terminala vrlo visoku cijenu, s jedne strane, prihvatite potrošača smatra da "ono što plaćate za" istinom S druge strane, odličan kreativni koncept u industriji zdrave hrane, kao primjeri obilovati, odnosno pretjerali učinkovitost proizvoda, ili za stvaranje "čudno" novi izum, high-tech koncepti za pojam branda oblikovanje uvjetima podršku, a zatim energično do marke rad. Kina potrošača Udruge i Kine Institut za zdravstvene znanosti i tehnologije sadržaj na zdravlje proizvoda promociji rezultate ankete je najbolji dokaz: U 2003, industriju Proizvodi za zdravlje, promotivni sadržaj nije u skladu s relevantnim zakonima i propisima, na koje otpada 73,5% od čega su lažne o mogućnosti proizvoda oglašavanje činili 42,1%; Ovaj marketinški model je često više pogodna za drugi i treći stup tržišta, jer više nepristupačnim područjima informacija, učenje sposobnost potrošača (branda i proizvoda na kognitivne sposobnosti) manje od prve linije na tržištu, mnogi medicinskih proizvoda na tržištu u drugom i trećem retku ili ne operacija se lakše razvija, uporaba pravog interesa je nedostatak svijesti potrošača proizvoda mogućnostima, jednom kada svijest potrošača produbiti, proizvod ili brand također uskoro doći kraj, i da nedostatke prisutne u marketingu način, Teško je slomiti industriji zdravstvene zaštite, "vodeću poziciju u 2023," poanta barijera. Ovaj marketinški model koji imaju vrlo uspješnim slučajevima, kao što su Prince Zhuzhou mlijeka, izrezati na tržištu u to vrijeme, princ mlijeko je vrlo visoka kanal dizajn širi, trgovac dio nije stigla oko 50% bruto marže, trgovac marketinške inicijative ekstremno visokim situacija na tržištu vrlo brzo je otvorena, nakon toga, Prince mlijeka počeo fokusirati na marke zgradi, proizvod istraživanja i razvoj 96 godina ožujka prije nego što je uspjeh, sljedeće godine u listopadu, na 88,88 milijuna juana za osvajanje skupine CCTV standardni robe široke potrošnje kralja, i dugoročnih i CCTV napravio strateško partnerstvo, i počeo proces marketinga marke utjecaj. Drugo, snaga uzorak u kanal Naizgled izolirani četiri marketinški model, međutim, inherentna veza između njih postoje pravila koja treba poštovati. U praksi, pogotovo novi brand na tržištu, to je često teško izbjeći stanje marketinški troškovi su previsoke, posebno u ranim, veliki ulazni i izlazni je malen, ali visokim rizikom (prema statističkim studija pokazala je da: Novi na tržištu je često samo 3-4 na vjerojatnosti uspjeha) i drugih problema s mnogim poduzeća, financijska sposobnost nije jaka, jednu liniju malih i srednjih poduzeća, novih tržišta kao što su kockanje, postalo interesa-driven marketing model izbora za te tvrtke, ovaj model zahtijeva manje zaposlenika , način rada je jednostavan, vrlo nisku cijenu ulaza i izlaza, koji je počeo od nule s malim i srednjim poduzećima i MSP ili novi poslovni kontrola resursa je najbolju utakmicu, ali. No, kako rezano u interesu-driven tržištu, uz rast tržišta, kanala, kanala cut-potiska jer takve konkurencije postupno smanjuje prijenos snage izvora treba dopuniti tržišta povući, na primjer, u industriji zdravstvene proizvode, asimetrija informacija je potpuno i proizvoda, preduvjet je za pristup premija, jedan na tržištu u ranim godinama, zbog manje kanala posrednici, kanal na horizontalne i vertikalne protok informacija nije dovoljno, te da konkurencija nije vrlo intenzivna, a kanali visoke marže, prostor može biti " sreće "za održavanje, ali sa sve više posrednika, konkurencija je postala puna, a još više transparentne informacije, a time i vertikalne kanale na kolektivno pregovaranje, cjenjkati jedni s drugima u horizontalnom, što vodi do smanjenja profita kanal, s druge strane Uz iskustvo potrošačkih proizvoda znanja i dubinu sudjelovanje, na kraju će shvatiti da je cijenu i vrijednost odstupala od činjenica, postupno će izgubiti povjerenje u proizvode za druge marke. U ovom trenutku, kamate-driven driven prirodi i marketinških modela do evolucije dvosmjerne za povećanje brand utjecaj na povlačenje kanal. Kanal potisak i marke povući iz perspektive kamatnih-driven i bi-driven marketinški za razliku, svojih proizvoda i marke marketinški model za nastavak postojanja urođeni nedostatak rasta - kanala proširila je previsoka, i jedinice viša troškova marketinga, troškova proizvoda je teško poboljšati (za potrošače, a ne prodaje) i druga oštećenja. Ako ste završili početni kanala, dinamični model ne može prilagoditi na vrijeme, čak i ako je mreža kanala izgrađen, to je teško održati. Uz daljnje smanjenje kanala širenja, dok se kanali nisu bili višak profita posrednika (financijske rezultate nakon oporezivanja dobit na nulu, obično poznata kao Pavao linija) kada sustav kanal proširio će doći do ravnoteže, što je ekonomski zakoni tržišnog natjecanja prirodni rezultat, ovaj put za održavanje lanca vrijednosti dinamičkog modela kanala marketing za brand i proizvod povući povući promjene i evolucije da je potrebno, također je vezana za dva-put prešao samo kao prijelazno vrsta marketinga. Uglavnom sažima cijeli proces uzgoja lokalnih poduzeća u marketingu model evolucije cijelog procesa, proces je potpuno zgrada i proizvoda kontinuirano poboljšanje procesa. Međutim, povlačenje proizvoda kontrast, sredstvo za postizanje veće ravnoteže na tržištu, na tržištu je teško proširiti poduzeću za razvoj novih tržišta i inovativne proizvode, proširili linije proizvoda ili razbiti te ravnoteže, način marketinga poduzeća je na kamate pogon ili drugi način, novi krug cirkulacije, a svaki ciklus prema dolje, što znači novi rast tržišta. Treće, gost vrijednosna orijentacija je osnovni princip integracije kanala Ako ćemo vrijednost od kupca gledišta, ista može dokazati ovog zakona, četiri marketinški model za kupca isporučuju vrijednost kapaciteta od manje na više interesa treba biti prevezeni u dva-put-driven, za potpuno povući, a na kraju na proizvod povući. Sa stajališta potrošača orijentiranih teorija, bez sumnje, proizvod povući marketinški model na najboljem interesu potrošača, je također odlučio da najjači marketinški ide. Na domaćem tržištu, možda i stranih brandova u odnosu na lokalne brandove kako bi bolje razumjeli karakteristike lokalnog tržišta, tako da domaćim robnim markama koje koriste interes-driven i bi-driven, dok je stranih brandova bolje marke i proizvoda pull-pull. Za tri razloga: prvo, većina stranih marke su zreli marke, sa zrelim marketinški model, dok je također odražava robnih marki i proizvoda pull-pull type-driven interesa i dva-put-driven uznapredovalom stadiju razvoja (slika 2). Drugo, od financijskog aspekta, najmoćnijih stranih brandova, imaju prednost financiranja kanala, kao i anti-poslovnim rizicima, te hardvera prednosti za strane robne marke brand-pull pruža solidnu podršku. Nadalje, operativni odrediti iz točke gledišta, dok je stranih brandova neće uzeti put kratkoročni rad, što rade u ulaganje na tržištu, te moraju napraviti brzi novac bez spekulativne sreću, koja se podudarala s lokalnim brojem impulzivne špekulativnog poduhvata marketing način U oštrom kontrastu, lokalnih brandova, Zašto uvijek osjećam to ići vrlo daleko, marketing razini, kao stranih brandova nije najosnovniji razum, filozofiju i Jiazhi orijentacije (Chi Xu Li Yi razvoj koncepta kratkoročne orijentacije VS) Buyi Zhi je poanta Suozai . Stoga, neki žele da pobjegnu iz branda, marketinga modeli trebali bi poštivati zakone evolucije, postupni prijelaz iz interesa je orijentirano na kupca vrijednosna orijentacija, vrijedi restating da četiri modela nema je bolje, ali u različitim fenofazama uzeti različiti, ali je dinamički model za kanal, to je ključ za brand ide.