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After experiencing a autumn, as if overnight temperatures plunged in Shanghai many. Autumn waves hit, people began to feel the coolness. In the small household appliance market, sales of water heaters are associated with this autumn season thanks to the widespread, a water heater can not see the smoke of battle is continuing to heat up the market. In order to meet the water heater sales, "scorching summer" the arrival as a world-class water heater manufacturers, Mo Luoni located in Singapore Industrial Park Wuxi, Jiangsu, production, research and sales base --- Mo Luoni sanitary ware (China ) Co., Ltd., successive months, the machine has been endless roar of voices. This has also allowed as Mo Luoni sanitary ware (China) Co., Ltd. Information technology and logistics manager Peng Yuanhua endless busy. Although only 30 years old, but Peng Yuanhua in Moluo Ni, but is already a veteran staff, and "In the past, a bumper of the truck, the same as the queue inside the factory, waiting for delivery, do not need warehouses. How much water heater production, you can sell how much. Now things have changed, small household appliances industry more competitive, the market had excess supply, our logistics manager, are now busy looking for storage in the country. "Looking at the empty factory compound, Peng Yuanhua issued such feelings. Indeed, while Mo Luoni in the Chinese market has maintained rapid development, its the Ariston brand is a household name in China, and the end of 2003, Ariston water heater market share reached 10.03%, second only to 12.08% in the top of the Hale, but the face of domestic and global market competition, the Italian origin of this family business in the Chinese market is still not taking any chances. To ensure the competitiveness of the Chinese market continued, and expanding market share, August 22, Mo Luoni distribution contract BenQ compete in collaborative supply chain management system, hoping to information systems, external resources to achieve the management of the enterprise. To ensure competitiveness in the Chinese market to better respond to the coming war water heater. Grab the final pot of gold small appliances Mo Luoni The Ariston is the world's leading brand water heater "In the past, we would not concern outside the enterprise resource management, because the market is in short supply in the state, all the products produced, sold to the market will go up immediately. But now small household electrical appliances sector appear to remain scenery remains the same, but the market has already latent crisis of the profit is falling. As a small home appliances water heater industry is also facing this problem. "It is Moluo Ni Peng Yuanhua expressed concerns about the Chinese group. With increasingly fierce competition in home appliance industry, particularly in the large appliance experienced a price war after another, large household appliances have been gradually into marginal profit. The small appliances are being overwhelming trend coming to the market, as household appliances new positions. According to the survey, the current profitability of small household appliances major household appliances is double. The authority of the department during the next few years, China's small household appliance market, the golden age of small home appliances market capacity is expected to exceed 300 billion yuan. Once neglected the small appliance business has become the public competing for a piece of fat, as a new profit growth point. Huge market and profit also attracted the majority of investors in the eye. Because of small household electrical appliances in general is not high tech, manufacturing process is simple, relatively low barriers to entry, therefore, vendors will have eyes on this piece of small appliances, small household appliance market, military expansion, hoping to slice the fierce market competition. This year in May, announced its entry into the Northeast Rongshida in small appliances, small appliances promise to Yuzuo "leadership brand." Domestic air-conditioning giant also announced that spent a lot of beauty into the small appliance industry. Not only to domestic enterprises have accelerated these big appliances small home appliances in the field to expand, while the foreign influx of foreign brands also have a small domestic appliance market and began to attach importance to expanding market share in China to accelerate the pace of localization. Smith also announced recently in Nanjing in China to conduct capital increase. "With the increasing market openness, policy barriers are phased into the small appliances, water heater industry, manufacturers more and more, before we are in the sea skiff, a piece of it is ocean of leaves. "Peng Yuanhua describes Mo Luoni now facing the external competitive environment. With the intense competition in the market of small appliances, small household electrical appliances are declining profit levels, many products gross profit more than 50% from the previous fall to the current average of 30%, while management, marketing costs continue to rise, resulting in cost effectiveness than the declining rate of development of small household electrical appliance enterprises are further constrained. As a small home appliances water heater industry be able to escape Katrina. "Although this year's Mo Luoni sales have greatly improved over last year, but profit margins are gradually shrinking. "Peng Yuanhua expressed concerns. With profits down, the traditional mode of the total distribution channels began to receive more and more challenges, to Direct to become more and more small household appliances enterprises choice. With the channel has become the focus of competition, more and more small household appliances enterprises started to pay attention to the integration of external resources within the enterprise, supply chain management in the small appliance industry has gradually been put on the agenda. Channel change All along, small appliances and professional sales channel sales model is different from the major home appliance sales model and sales channels, small home appliances sales model more flexible, and in the sales channel could be more diverse. Compared with the large home appliance sales channels over-reliance on the status of supermarkets, small household appliances in the marketing channels will tend to disperse. Because manufacturers in product pricing have more control over, can guarantee a reasonable profit retained, so small appliances more often rely on the traditional dealer model, the implementation of supermarkets, department stores and supermarkets both strategies. However, this is the status quo. With profits down small appliances, and now, in addition to domestic brands Haier --- farming in the country's long-term, brand awareness is high, the channel size is already forming, it is still beyond the traditional model. More and more small household appliances enterprises started to change channel mode, placing more emphasis on chain stores (KA customers, such as Suning, Gome, etc.) as well as regional large agents. China mainly Philips, Mo Luoni represented. In the past, the old rival Smith Mo Luoni self marketing network in the provinces set up by shops, stores or shops set up in the form of cities and counties, are now gradually adjust channel management, customer closer to the KA. Such changes are mainly dependent on the professional chain of channel partners in recent years, the expansion of its chain store business forms will not only become a mainstream consumer electronics market on the Format, and the chain of channels as these professional business growing size and visibility, other of the forms seems to be in precarious situation. Small household electrical appliances manufacturers in the choice of channel is selected when the trees and beside the natural. The other important reason is that, with the profits of small household appliances fell, not enough to support the traditional multi-level channel structure, the traditional channel model has not suited to business development, will become a general trend toward Direct. With Mo Luoni new strategy adjustment, the total distribution channel model from the traditional to the Direct, an information system on the Mo Luoni a challenge. Mo Luoni previously adopted channel model is the general distributor of the traditional system, this model has five main issues: not flexible and controllable is not strong, low transparency, members of the ill-defined, low channel efficiency. "The market in the 28 principles embodied in the channel significantly. 20% of the core dealer, acquired Mo Luoni sales of nearly 80% of the market, the defection of any one agent will be a huge risk to the company. "Peng Yuanhua channel mode of operation of the original lackluster. "Another weakness is that the total distribution system, because too many levels through the channels, so manufacturers can not control the market, can not understand the actual product sales. Special to the end of the year, some big dealers to be able to get more rebates, large-scale purchase. In fact these goods only stored in their warehouse and did not flow to the terminal market, often to the manufacturer with a wrong impression of firm judgments on the market. Wait until the dealers get the rebate, all the disadvantages of gradually began to appear, vendor shipments dropped sharply. "Familiar with them harm Mo Luoni end of last year adjustment in the new era of strategic planning. Brand positioning, re-take the high road, adjust product mix across the board. Service quality win, avoid falling into the price war quagmire. The same time, channel strategy, from the traditional distributor model to Direct limit level, the support 2, the winning end. This change management requirements of the enterprise itself, is not only need to focus on internal resources and external resources management started to increase attention to efforts, so it is difficult. For Mo Luoni case, since it entered the Chinese market has long been practiced in the regional multi-agent system, it is difficult to adapt to Direct immediately change the mode of operation, the entire management system can not immediately follow. Mo Luoni ago to take the total distribution methods, all the logistics, distribution, pressure on the pressure to the total generation, manufacturers only need to give channels to allow sufficient profit margins, so the pressure is relatively small. At the same time using the advance payment and delivery means, and no accounts receivable risk. However, the model using Direct, the sales outlets scattered, at present, Mo Luoni 9 in the country has large branches, 30 offices, nearly a thousand terminal outlets, increased demands on management. "In particular, KA channel inventories are down on the company's head, store products only provide a platform, while still paying all the numerous manufacturers slotting allowance, paid to wait until After buying consumer, installer installed completed before and vendor billing. This time difference, resulting in difficulties in reconciliation between the manufacturers and stores, financial risk is very great. "We have found that many bad accounts, and with the movement, these accounts are always confused. "In this regard, Peng Yuanhua very dissatisfied, and within a year, Mo Luoni sales manager for a 4,5 month in a row. "Not that they do not work hard work, but now networks are too dispersed, although the company also uses the BPCS ERP system, but the lack of specialized channels and promotions management system, ERP package with self-developed systems are not fully integrate the data causing scattered islands of information. Lack of effective information tool support, create sales manager always clear inventory, how many sales. "Must have an effective information management tools to extend enterprise digital nerve distribution supply chain, to solve these problems, which are all up and down in Mo Luoni agreed understanding. Information systems help To this end, as Mo Luoni sanitary ware (China) Co., Ltd. IT managers Pengyuan Hua spent nearly a year to find distribution supply chain management system. By chance, Peng Yuanhua process during a visit to BenQ and BenQ competing against the software company e-Services Business Manager Wang Zhongtian meeting. When Wang Zhongtian about competing against for the Whirlpool (China), the United States, and Glanz, Huaqiang Sanyo several domestic home appliance enterprises distribution supply chain project, Peng Yuanhua found immediately feel Concert. "We all belong to the same manufacturer, have the same business background, and is using the BPCS ERP system, we encountered difficulties in the business, BenQ is quite clear, in order to address these issues, they are specially developed for nearly 100 modules. When I saw this system, it feels like for the Mo Luoni tailored general. "Peng Yuanhua could not conceal my delight. Under the auspices of the Pengyuan Hua, Mo Luoni used BenQ compete in distribution management system Guru eOrder (electronic orders), Guru eChannel (Channel Management), Guru ePromotion (marketing management), Guru ePromoter (sales personnel management), Guru eService (Service Management), the five subsystems. The reason why choose these subsystems, because Mo Luoni original information system structure, operation orders by hand and using BPCS way of combining people, processes complex and slow. Only suitable for general distribution model, high-volume dealers, the low frequency mode of operation orders. With Mo Luoni channel mode adjustment, Direct mode, the orders began operating the new features. Because of increasing sales outlets, orders all the time in the event, but these orders often small in scale. This small volume, high-frequency occurrence of orders, the original ERP order processing system, as slow, cumbersome internal logic checks, can not meet operational requirements. But BenQ compete in the order management system has a very good meet in Direct mode, the order processing. For small appliances, the market can be described as the numerous promotions. Domestic water heater manufacturers to increase market share, each resorted to the "all the stops." Discounts, gift sales are generally preferred vendors "trick." Send them to buy health scale refrigerator, washing machine delivery buy an umbrella so. Each year, Mo Luoni into promotional activities in these markets are very significant costs, but the incidence of costs for marketing can not be effective budgetary control and impact assessment. And increasing the sales outlets, a drastic increase in the number of promoters, promoters of the country alone is a very large wage settlement number, if the lack of effective information systems management tools, the emergence of a people have falsely claimed wages may occur. Promoters through the effective management, not only to avoid these problems, and through them, in a timely manner to the front line of sales data back to headquarters, the management of homes, you can learn all kinds of information back-end sales data. In fact, as the water heater, there is a very important feature can not be ignored. Is the water heater is a kind of semi-finished products, the need for professional installation of all the sales process after it has fulfilled. Therefore, after-sales service and order system is done synchronously. Peng Yuanhua IT departments have been organized, developing a service independent CSS system, but because of the system and order system is a two-skin, not to achieve information sharing, resulting in a lot of documents have no means the final alignment. With BenQ now compete in the service management system, sales staff received orders directly in the system which can be installed on staff, getting off work on a single, order and install the synchronization to complete work orders, service personnel can tell from the Internet directly to the tasks a day We responsibilities clearly and effectively to improve work efficiency. "All of these modules are based on business requirements Mo Luoni decisions, to solve the Mo Luoni currently facing the most pressing issue. "Said Peng Yuanhua case. These information systems are now being intense in the Mo Luoni the process of implementation, along with the entire information system perfect, Mo Luoni will be able to fully control the marketing activities of budget and performance, strengthening reimbursement management, and correct assessment of the effectiveness of campaigns. Enhanced and efficient network resource management and end gifts inventory management; solve parts inventory management, billing and cost management, and maintenance of network parts management, information management and cost settlement management problems; to achieve real-time control and data collection network; enhance the efficiency of maintenance operations; effective completion of maintenance network performance evaluation, perfect service network, branches and other customer service job evaluation work. Around the Mo Luoni the previous management of the staff around the clouds, it will be left behind.
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Nakon doživljava jesen, kao da je preko noći temperatura umočen u Šangaju mnoge. Jesen valovi hit, ljudi su počeli da se osjećaju hladnoću. U malom tržištu kućanskih aparata, prodaja grijači vode su povezane s ove jeseni sezone zahvaljujući raširena, bojler ne može vidjeti dim iz bitke nastavljaju se zagrijavati na tržištu. Kako bi se zadovoljile prodaje bojler, "užasna ljeto" dolazak kao svjetske klase bojler proizvođača, Mo Luoni nalazi u Singapuru Industrial Park Wuxi, Jiangsu, proizvodnja, istraživanje i prodaja bazu --- Mo Luoni sanitarna keramika (Kina ) Co, Ltd, uzastopna mjeseca, stroj je postojan brujanje glasova. Ovo je također dozvoljeno kao Mo Luoni sanitarni proizvodi (Kina) Co, Ltd za informacijsku tehnologiju i logistiku upravitelja Peng Yuanhua beskrajne zauzet. Iako je samo 30 godina, no Peng Yuanhua u Moluo Ni, ali je već veteran osoblja, i "U prošlosti, branik od kamiona, isti kao queue u tvornici, čeka za isporuku, ne trebaju skladišta. Koliko bojler za proizvodnju, možete prodati koliko. Sada su se stvari promijenile, male kućanske aparate industriju konkurentnijom, na tržištu je višak ponude, naše logistike voditelj, sada su zauzeti u potrazi za skladištenje plina u zemlji. "Gledajući prazne tvornice složena, Peng Yuanhua izdao takve osjećaje. Doista, dok je Mo Luoni na kineskom tržištu zadržala brzi razvoj, njegova Ariston brand je udomaćen u Kini, a do kraja 2003, bojler Ariston udio na tržištu dosegao 10,03%, samo na drugi 12,08% u vrhu Hale, ali lice domaćeg i globalnog tržišnog natjecanja, talijanskog podrijetla u ovaj obiteljski posao na kineskom tržištu još uvijek ne uzimanje bilo šanse. Da bi se osigurala konkurentnost na kineskom tržištu nastavio, i širi tržišni udio, Kolovoz 22, Mo Luoni distribucije ugovor BenQ natjecati u nabavnom lancu kolaborativni sustav upravljanja, nadajući se da će informacijski sustavi, vanjskih resursa za postizanje uprave poduzeća. Da bi se osigurala konkurentnost na kineskom tržištu što bolje odgovorili na dolazak ratnih bojler. Grab konačni lonac od zlata malih aparata Mo Luoni Ariston je vodeći svjetski brand bojler "U prošlosti, mi ne bi briga izvan upravljanje resursima poduzeća, jer tržište je u kratkom opskrbe u državi, svi proizvodi, prodaje na tržištu će ići gore odmah. Ali sada male kućanskih aparata sektoru pojaviti ostati krajolik ostaje ista, ali tržište je već latentnu krizu dobit je padala. Kao mali kućanski aparati bojler industrija također se suočava ovaj problem. "To je Moluo Ni Peng Yuanhua izrazio zabrinutost kineske grupi. Uz sve snažnu konkurenciju u kući aparata industriji, posebno u velikim iskustvom aparata cijenu rata za drugom, Veliki kućanski aparati su postepeno u marginalna dobit. Mali uređaji su se silan trend koji dolaze na tržište, kao i kućanskih aparata nove pozicije. Prema istraživanju, trenutno profitabilnost malih aparata je dvostruko veća kućanskih aparata. Tijelo odjela tijekom sljedećih nekoliko godina, Kina je mali kućanskih aparata na tržištu, zlatno doba malih kućanskih aparata na tržištu se očekuje da će kapacitet od 300 milijardi yuana. Jednom zanemario malog aparata poslovne postala javna konkuriraju za komad masti, kao nova rasta dobiti točku. Ogroman tržišta i profita i privukao većinu ulagača u oku. Zbog malih kućanskih aparata uopće nije visoka tehnologija, proizvodni proces je jednostavan, relativno niska prepreka za ulazak, dakle, prodavač će imati oči na ovaj komad malih aparata, malo kućanskih aparata na tržištu, vojne ekspanzije, u nadi da kriška žestoke tržišne konkurencije. Ove godine u svibnju, najavio sveobuhvatni Rongshida na sjeveroistoku u mali aparati, mali aparati obećanje da Yuzuo "vodstvo branda." Domaći klima-uređaj div je također objavio da je proveo mnogo ljepote u mali aparat industriju. Ne samo da domaća poduzeća imaju ubrzani ove velike aparate malih kućanskih aparata na području proširiti, a inozemni priljev stranih brandova su male domaće aparat tržištu i počeo da pridaju važnost širi tržišni udio u Kini da ubrza ritam lokalizacije. Smith je također najavio posljednje vrijeme u Nanjing u Kini provoditi povećanje kapitala. "S povećanjem otvorenosti tržišta, politika ukinuti barijere u mali aparati, bojler industrija, proizvođači sve više i više, prije nego što smo se u moru skif, komad je ocean od lišća. "Peng Yuanhua opisuje Mo Luoni sada okrenuti vanjskim konkurentskom okruženju. Uz intenzivne konkurencije na tržištu malih aparata, mali kućanski električni aparati su u opadanju dobit razinama, mnogi proizvodi bruto dobit više od 50% iz prethodnog pada na trenutni prosjek od 30%, dok je menadžment, marketinški troškovi i dalje rasti, što je rezultiralo ekonomičnosti od smanjenja stope razvoja malih kućanskih električnih aparata poduzeća dodatno ograničene. Kao mali kućanski aparati voda industrije grijač moći izbjeći Katrina. "Iako je ovogodišnje Mo Luoni prodaja uvelike poboljšala tijekom prošle godine, ali profitne margine postupno se smanjuju. "Peng Yuanhua je izrazio zabrinutost. Sa profit dolje, tradicionalni način ukupnih kanala distribucije počeo primati sve više i više izazova, to Usmjeriti postati sve više i više malih kućanskih aparata poduzeća izbora. Sa kanala postalo fokusu konkurencije, sve više i više malih kućanskih aparata poduzeća počela paziti na integraciju vanjskih resursa unutar poduzeća, upravljanje lancem opskrbe u malim aparata industrija postupno se stavi na dnevni red. Channel promjene Sve zajedno, mali aparati i stručne prodajni kanal prodaje modela se razlikuje od glavnih kuće prodaja modela aparata i prodajnih kanala, malih kućanskih aparata prodaja modela fleksibilniji, te u prodajni kanal bi mogao biti raznolika. U usporedbi s velikim kućanski aparat prodajnih kanala pretjerano oslanjanje na statusu supermarketa, male kućanske aparate u marketinških kanala imaju tendenciju da će raspršiti. Budući da proizvođači u izračun premije imati više kontrole nad, može jamčiti razumnu dobit zadržane, tako mali aparati češće oslanjaju na tradicionalni trgovac model, provedbu supermarketi, robne kuće i supermarketi obje strategije. Međutim, to je status quo. Sa profit dolje male potrošače, a sada, osim domaćim robnim markama Haier --- dugoročno uzgoj u zemlji, visoke svijesti o brandu, kanal je već određena mjera je formiranje, još uvijek je izvan tradicionalnih modela. Sve više i više malih kućanskih aparata poduzećima počeli mijenjati kanala način, više naglasak na lancu prodavaonica (KA kupcima, kao što su Suning, Gome, itd.), kao i veliki regionalni agenti. Kina uglavnom Philips, Mo Luoni zastupljena. U prošlosti, starog rivala Smith Mo Luoni self marketinga mreže u pokrajinama postavio trgovine, prodavaonice ili trgovine postaviti u obliku gradova i županija, sada se postupno prilagoditi upravljanje kanalima, kupac bliže KA. Takve promjene su prije svega ovisi o profesionalnim lanac kanala u posljednjih nekoliko godina sa svojim sve širi oblik lanca posao upravljanja ne samo da će postati mainstream tržište na Oblikovanje, a lanac kanale kao profesionalni poslovni raste veličina i vidljivost, ostali od oblika čini se da je u prekarni situaciju. Mali proizvođači kućanskih aparata u izboru kanala se odabire kada je drveće i osim prirodnih. Drugih važnih razloga je da, uz dobit od malih kućanskih aparata pala, nije dovoljno za potporu tradicionalnim multi-level kanala struktura, tradicionalna modela kanala nije pogodna za poslovni razvoj, će postati opći trend prema Direct. S Mo Luoni novu strategiju prilagodbe, ukupni distribucijski kanal model iz tradicionalnih do Direct, informacijskog sustava na Mo Luoni izazov. Mo Luoni prethodno usvojene kanal model je generalni distributer tradicionalnih sustava, ovaj model ima pet glavnih pitanja: nisu fleksibilni i kontrolirati nije jaka, niska transparentnost, članovi loše definirana, niski kanal efikasnost. "Tržišta u 28 principima utjelovljenim u kanalu značajno. 20% od osnovne trgovcu, stekla Mo Luoni prodaje od gotovo 80% tržišta, bilo dezerterstvo agent će donijeti velike rizike za tvrtku. "Peng Yuanhua kanala načinu rada originalnih mutan. "Druga slabost je da je ukupna distribucijskog sustava, jer je previše razinama kroz kanale, tako da proizvođači ne mogu kontrolirati tržište, ne može shvatiti stvarnu prodaju. Posebna do kraja godine, neki veliki trgovci biti u mogućnosti da biste dobili više rabata, velike kupovine. U stvari ta dobra samo čuvati u skladištu i nije toka do terminala na tržištu, često da proizvođač s pogrešan dojam o tvrtki presuda na tržištu. Pričekajte dok se trgovci rabat, sve nedostatke postepeno počinju nicati, dobavljaču pošiljki pao je oštro. "Upoznat s naškoditi Mo Luoni krajem prošle godine prilagodbe u novoj eri strateškog planiranja. Brand pozicioniranje, ponovno se visoki ceste, podesite proizvod mix preko odbora. Kvaliteta usluga pobijediti, izbjegavajte pada u blato cijenu rata. Istovremeno, kanal strategija, od tradicionalnog modela distributera na izravno ograničiti razinu, podršku 2, ljubazan kraj. Ova promjena za upravljanje zahtjevima poduzeća sama, nije samo trebaju se usredotočiti na unutarnje resurse i vanjske resursima počeo povećati pozornost na napore, tako da je teško. Za Mo Luoni slučaj, jer je ušao na kineskom tržištu već dugo prakticira u regionalnom višeagentski sustav, teško je prilagoditi se Direktni odmah promijeniti način rada, cijeli sustav za upravljanje odmah ne mogu pratiti. Mo Luoni ago uzeti ukupno metode distribucije, sva logistika, distribucija, pritisak na pritisak da ukupni generacije, proizvođači samo trebate dati kanale kako bi se omogućilo dovoljno profitne margine, tako da tlak je relativno nizak. U isto vrijeme koristeći akontacije i isporuku sredstava, a ne potraživanja rizika. Međutim, model koristeći Direct, prodajna mjesta raspršena, za sada, Mo Luoni 9 u zemlja ima velike grane, 30 ureda, gotovo tisuću terminala poslovnice, povećane zahtjeve na upravljanje. "Konkretno, KA kanala Zalihe se dolje na tvrtke glave, Proizvod skladištiti isključivo stvaranje platforme, a još uvijek plaćaju svi brojnih proizvođača žljebova doplatak, plaćeni čekati Spree potrošača shopping, instalater instalira dovršena prije i dobavljaču naplate. Ovaj put razlike, što je rezultiralo poteškoćama u pomirenju između proizvođača i trgovina, financijski rizik je vrlo velik. "Našli smo da se mnogi loše računi, i sa pokretom, ovi računi su uvijek zbunjeni. "U tom smislu, Peng Yuanhua vrlo nezadovoljan, i unutar godinu dana, Mo Luoni voditelj prodaje za 4,5 mjesec za redom. "Nije da oni ne rade težak posao, ali sada mrežama su previše raspršeni, iako tvrtka također koristi sustav BPCS ERP, ali nedostatak kanala i posebne promocije sustava upravljanja, ERP paket vlastitim razvijenim sustavima nisu u potpunosti integrirati podatke uzrokuje razasute otoke informacija. Nedostatak učinkovite potpore obavijest alat, stvoriti voditelj prodaje uvijek jasan popis, koliko se prodaje. "Mora imati učinkovit alat za upravljanje informacijama proširiti poduzeća digitalni nervni lanca distribucije opskrbe, riješiti te probleme, koji su svi gore i dolje u Mo Luoni dogovoreno razumijevanju. Informacijski sustavi pomažu U tu svrhu, kao Mo Luoni sanitarni proizvodi (Kina) Co, Ltd IT menadžerima Pengyuan Hua proveo gotovo godinu dana pronaći distribucije opskrbe sustava upravljanja lancem. Slučajno, Peng Yuanhua proces tijekom posjeta BenQ i BenQ natječu protiv softverske tvrtke e-Services Manager Wang Zhongtian sastanak. Kada je Wang Zhongtian o konkurenciji protiv za vir (Kina), SAD, i Glanz, Huaqiang Sanyo nekoliko domaćih poduzeća aparata distribucije opskrbnog lanca projekt, Peng Yuanhua odmah pronaći osjećaju koncert. "Svi mi pripadamo istog proizvođača, imaju istu poslovnu pozadinu, a koriste BPCS ERP sustava, naišli smo na poteškoće u radu, BenQ je sasvim jasna, kako bi se riješili ovi problemi, oni su posebno razvijeni za gotovo 100 modula. Kad sam vidio ovaj sustav, ona se osjeća kao za Mo Luoni skrojen općenito. "Peng Yuanhua nije mogao prikriti moje oduševljenje. Pod pokroviteljstvom Pengyuan Hua, Mo Luoni BenQ se koriste natječu u distribuciji sustav upravljanja Guru eOrder (elektronski nalozi), Guru eChannel (Channel Management), Guru ePromotion (upravljanje marketingom), Guru ePromoter (prodajno osoblje za upravljanje), Guru eService (Service Management), pet podsustava. Razlog zašto izabrati tih podsustava, jer je Mo Luoni izvorni strukturu informacijskog sustava, upravljanja narudžbe ručno i pomoću BPCS način kombiniranja ljude, procese složene i spore. Samo prikladne za opću distribuciju model, high-volume dilera, niska učestalost načinu rada naloga. S Mo Luoni kanala način prilagodbe, izravni način, narudžbe pušten u rad nove značajke. Zbog povećanja prodajnih mjesta, sve narudžbe u vrijeme događaja, ali ove narudžbe često male u mjerilu. Ovaj mali volumen, visoke frekvencije pojave naloga, originalni ERP sustav obradu narudžbi, što je spor, nezgrapan interne provjere logici, ne može zadovoljiti operativne zahtjeve. Ali BenQ natječu u sustavu upravljanja kako bi se dobro zadovoljan u izravan način, obradu narudžbi. Za male aparate, tržište može se opisati kao brojne promocije. Domaći proizvođači grijač vode za povećanje tržišnog udjela, svaki pribjegli "sve prestaje." Popusti, poklon prodaja općenito se preferira prodavač "trik". Pošaljite ih za kupiti hladnjak zdravlje razmjera, stroj za pranje rublja dostava kupiti kišobran tako. Svake godine, Mo Luoni u promotivnim aktivnostima na tim tržištima su vrlo značajne troškove, ali učestalost troškova za marketing ne može biti učinkovita kontrola proračuna i utjecaja na okoliš. I povećanja prodajnih mjesta, drastičan porast broja promotora, promotora plaća sama, nacionalna bilanca je vrlo velik broj, ako nedostatak učinkovite alate za upravljanje informacijskih sustava, pojava ljudi lažno tvrdili plaće može doći. Promotori kroz učinkovito upravljanje, ne samo kako biste izbjegli ove probleme, a preko njih, u pravodobno na crtu podataka o prodaji natrag u sjedište, upravljanje domova, možete saznati sve informacije back-end prodaje podataka. U stvari, kao bojler, tu je vrlo važna osobina se ne može ignorirati. Da li je bojler je neka vrsta polu-gotovih proizvoda, potreba za profesionalnu instalaciju svih procesa prodaje nakon što je ispunila. Stoga, nakon prodaje usluga i kako bi sustav učinili sinkronizirano. Peng Yuanhua IT odjeli su organizirani, razvoj neovisan o usluzi CSS sustava, ali zbog sustava i reda je sustav dva-kožu, ne kako bi se postigla razmjene informacija, što rezultira puno dokumenata nemaju sredstava konačnog poravnanja. Uz BenQ sada natječu u sustav za upravljanje uslugom, prodajno osoblje primili narudžbe direktno u sustav koji može biti instaliran na osoblje, sišli raditi na jednom, red i uvesti koga u službu sinkronizacije za dovršetak radnih naloga, servisno osoblje može reći s Interneta izravno u zadatke na dan Mi odgovornosti jasno i učinkovito poboljšati efikasnost rada. "Svi ovi moduli su na temelju poslovnih zahtjeva Mo Luoni odluka, riješiti Mo Luoni trenutno suočava najhitnije pitanje. ", Rekao je Peng Yuanhua slučaj. Ti informacijski sustavi se sada intenzivno u Mo Luoni proces provedbe, uz cijeli informacijski sustav savršen, Mo Luoni će biti u mogućnosti u potpunosti kontrolirati marketinške aktivnosti proračuna i performansi, jačanje naknadu za upravljanje, i ispraviti ocjene učinkovitosti kampanje. Poboljšana i efikasnom mrežom resursima i kraj darovi upravljanja zalihama; riješiti dijela upravljanja zalihama, za naplatu i upravljanje troškovima, i održavanje mreže dijela menadžmenta, upravljanje informacijama i troškova rješavanja problematike upravljanja, kako bi se postigla realnom vremenu kontrole i prikupljanja podataka mrežom, povećati efikasnost održavanja; učinkovito dovršenje održavanja procjene performansi mreže, savršena usluga mreža, granja i drugih usluga korisnicima posao vrednovanja rada. Oko Mo Luoni prethodna upravljanje osobljem oko oblaka, to će biti ostavljeni.