http___www.uhpa.hr_clanak_travelife-primjeri-dobre-prakse-odrzivog-turizma-32990_1.xml
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Sustainable tourism good practice examples Travel agencies and tour operators from Croatia, Greece, Latvia, Poland and the Netherlands began exchanging good practice examples within the Travelife system in the field of sustainable tourism After a successful last year, during which more than 350 students passed their exams and received a certificate, based on the positive remarks and interest by students, the involved educational institutions continue carrying out the lifelong learning educational programs on the subject of sustainable tourism. In this academic year, even more interest from students in Croatia, Greece, Latvia and Poland is expected. The students see the certificate as an investment in their education and consider it do be an advantage in their future endeavors. Educational system for tourism cannot be a merely theoretical approach, providing only definitions and statistics. It is also essential to educate the students by raising their awareness of corporate social responsibility, providing them with the examples of good practices for the sustainable management of a tourism enterprise and with update of new trends and preferences of tourists so, as graduates, they have practical knowledge and skills for running tourism companies sustainably and successfully. The educational system needs to adapt to change and the Travelife certificate is an excellent example of how to do this. By introducing it to students they are given good practice examples, introduced with business changes and encouraged to become conscious of corporate social responsibility. The best way to motivate and reach students is to present interesting examples from their own field which explain how they should work and present themselves, as well as show them what is expected of them. Travelife can be presented as an interesting link between the traditional and modern systems of learning. It covers the theoretical aspect necessary for all future employees of travel agencies or hotels. On the other hand, it follows trends and gives interesting examples of how to do business in the modern world and what exactly is expected of us. More and more students are aware of the importance of sustainable business practices and believe they cannot be successful without them. Therefore it is unsurprising that more and more of them want to gain this certificate as proof of their newly acquired knowledge and skills. Juris Smalinskis, Vidzeme University in Latvia The Faculty of Tourism and Hospitality Management in Opatija implemented the educational programme Travelife for travel agencies for the first time, which makes it among the first educational institutions in Croatia to use this programme in the process of lifelong learning. The programme had been achieved by involving students within the “Marketing of Travel agencies” and “Quality Management” courses. The positive experiences and opinions about this way of working and learning are shared by both students and mentors. The realization of this programme offers students the opportunity to gain additional competences and increase their competitiveness in an ever more demanding market, which is surely a cause for recommending this form of lifelong learning. Dora Smolčić Jurdana, dean of Faculty of Tourism and Hospitality Management, Opatija At the same time travel agencies and tour operators from Croatia, Greece, Latvia, Poland and the Netherlands began exchanging good practice examples within the Travelife system in the field of sustainable tourism. In the preceding nine newsletters more than thirty travel agencies shared their examples of good practice which are being disseminated to travel agencies involved in Travelife, as well as educational institutions lecturing on sustainable tourism. Indeed, it was the local good practice examples which were emphasized in the analyses of the Travelife materials as a valuable example for education, as well as inspiration for creating new positive examples. Examples of our activities in the field of sustainable tourism have for a long time been a part of our business practices and we consider them to be an added value to our suppliers, as well as tourists. By including destinations which other travel agencies avoided to our programs we not only helped the local community, but through a different, sustainable, approach became noticed in the market by offering new and different products which were appreciated by our customers. Željko Kelemen, director of Huck Finn travel agency When we started the programme with traditional boat tours instead of standard ship cruises, we weren’t sure of how the customers will react to this, but now our clients always point out that this was one of their most impressive experiences from the tour. Our case indicates that a sustainable choice can be commercially very successful. Leszek Ostaszewski, director of Travel Projekt, Poland. Our passion for bird watching motivated us to start a project which many thought would be unsuccessful, but our responsibility and deep respect for nature and local knowledge ensured their success. But, we didn’t stop here. Our offer includes souvenirs such as wooden birdhouses and feeders for birds which help our clients discover nature and come closer to it in a sustainable way. Examples collected and distributed through the newsletter will be gathered and published as a brochure in order to help with developing awareness of corporate social responsibility in order to help with disseminating this project to all interested parties. The brochure will contain examples of good practices, promote corporate social responsibility among travel agencies and present leading businesses. The initiative is a part of the„Corporate Social Responsibility Training and Certification in the Travel Sector – CSR TOUR“project financed through EU Lifelong Learning Programme, Croatian Ministry of Tourism and Government's Office for Cooperation with NGOs. The project is a two year project in which, along with Croatia, participate tourist associations from Netherlands, Great Britain, Poland, Latvia and Greece.
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Travelife: Primjeri dobre prakse održivog turizma Turističke agencije i turoperatori iz Hrvatske, Grčke, Latvije, Poljske i Nizozemske pokrenuli su razmjenu primjera dobre prakse na području održivog turizma Turističke agencije i turoperatori iz Hrvatske, Grčke, Latvije, Poljske i Nizozemske su unutar Travelife sustava pokrenuli razmjenu primjera dobre prakse na području održivog turizma. U dosadašnjih 9 newslettera više od 30 turističkih agencija je podijelilo primjere dobre prakse koji se distribuiraju agencijama uključenim u Travelife te obrazovnim institucijama koje provode obuku o održivom turizmu. Upravo su lokalni primjeri dobre prakse istaknuti u analizama Travelife materijala kao vrijedan doprinos edukacijama, a ujedno i inspriacija za stvaranje novih pozitivnih primjera. "Primjeri naših aktivnosti na području održivog turizma su dugo vremena sastavni dio našeg poslovanja te smatramo kako predstavljaju dodanu vrijednost našim dobavljačima kao i turistima. Uključivanjem u naše programe destinacija koje su drugi turoperatori izbjegavali ne samo da smo pozitivno pomogli lokalnoj zajednicie već smo kroz drugačiji, održivi pristup istakli na tržištu nudeći nove i drugačije proizvode što naši gosti cijene", izjavio je Željko Kelemen, direktor agencije Huck Finn. "Kada smo krenuli s programom razgleda tradicionalnim čamcima umjesto standardnih programa riječnih krstarenja, nismo bili sigurni kako će to tržište prihvatiti, ali naši klijenti to uvijek ističu kao jedan od najdojmljivijih doživljaja. Naš slučaj pokazuje da održiviji izbor može biti komercijalno uspješniji", smatra Leszek Ostaszewski, direktor Travel Projekta, Poljska "Naša strast prema promatranju ptica nas je pokrenula u projekt koji su mnogi mislili da neće biti uspješan, ali naša odgovornost i duboko poštivanje prirode i lokalnih znanja su osigurali da naši programi budu uspješni. No tu nismo stali, naša ponuda uključuje i suvenire kao što su drvene kućice za ptice i hranilice koji pomažu klijentima otkriti prirodu i na održiv način biti joj bliži", kazala je Andris Klepers, putnička agencija Motacilla. Primjeri koji su prikupljeni i distribuirani putem newslettera će biti prikupljeni i izdani kao brošura kako bi pomogli pri razvijanju svijesti o društveno odgovornom poslovanju i kako bi pomogli u približavanju ovog projekta svima zainteresiranima. U brošuri će se nalaziti primjeri dobre prakse, promovirati će se društveno odgovorno poslovanje turističkih agencija te predstaviti tržišne predvodnike. Travelife u školama Spomenimo, nakon prošlogodišnjeg uspjeha gdje je više od 350 učenika i studenata dobilo certifikat uključene obrazovne institucije na temelju pozitivnih ocjena učenika i studenata i iskazanog interesa nastavljaju s provedbom obrazovnih programa cjeloživotnog učenja na temu održivog turizma u školskoj/akademskoj godini 2014-2015. U ovoj školskoj godini očekuje se još veća zainteresiranost učenika i studenata u Hrvatskoj, Grčkoj, Latviji i Poljskoj. Ovaj certifikat učenici i studenti doživljavaju kao ulaganje u svoje obrazovanje i smatraju da će im dobro doći u daljnjoj naobrazbi te u nastavku donosimo njihova razmišljanja. "Od obrazovnog sustava više se ne očekuje samo teorijski pristup, definicije i brojke već su nužne velike promjene. Potrebno je učenicima i studentima približiti znanje davanjem primjera iz prakse, upućujući ih na moderne potrebe turista, usmjeravajući ih na društveno odgovorno poslovanje i potrebno im je pružiti znanja i vještine kojima će znati dobro upravljati poduzećem." Anna Staszewska, Ekonomska škola Katowice, Poljska "Obrazovni sustav treba se prilagođavati ovim promjenama i Travelife certifikat je odličan primjer kako to napraviti. Njegovim približavanjem učenicima i studentima se daju dobri primjeri iz prakse, upoznaje ih se sa promjenama u poslovanju te ih se potiče na razvijanje svijesti o društveno odgovornom poslovanju. Najbolji način za motiviranje i približavanje učenicima i studentima jest davanje zanimljivih primjera iz njihove struke koji će im dočarati način na koji trebaju poslovati i kako se ponašati te im pokazati što se sve od njih očekuje." Danai Simantiraki, Privatni institut za strukovnu naobrazbu IEK Xini "Travelife se može prikazati kao zanimljiva spona između tradicionalnog i modernog sustava učenja. On obuhvaća teoretski dio koji je potreban svakom budućem zaposleniku turističke agencije ili hotela, ali s druge strane slijedi trendove te daje zanimljive primjere kako poslovati u modernom svijetu i što se od nas točno traži. Sve više i više studenata je svjesno važnosti održivog poslovanja i smatraju da bez toga ne mogu postići uspjeh. Stoga nije ni čudno da ih sve više želi dobiti ovaj certifikat kao dokaz o njihovim novostečenim znanjima i vještinama." Juris Smalinskis, Sveučilište Vidzeme, Latvija "Na Fakultetu za menadžment u turizmu i ugostiteljstvu, Opatija u 2013./2014. ak. godini 2013/2014 po prvi je puta proveden obrazovni program Travelife za turističke agencije, čime se Fakultet ubraja među prve obrazovne institucije u Hrvatskoj koje koriste ovaj program u procesu cjeloživotnog obrazovanja. Program je realiziran uključivanjem studenata/ica u okviru kolegija Marketing turističkih agencija i Menadžmenta kvalitete. Pozitivno iskustvo i mišljenje o ovakvom načinu rada i učenja, zajednički dijele studenti i njihovi mentori. Realizacijom ovog programa studentima je pružena mogućnost stjecanja dodatnih kompetencija i povećanja konkurentnosti na sve zahtjevnijem tržištu rada, što je zasigurno preporuka za nastavak ovakvog oblika cjeloživotnog učenja." Dora Smolčić Jurdana, Fakultet za menadžment u turizmu i ugostiteljstvu