http___www.ted.com_talks_rory_sutherland_life_lessons_from_an_ad_man_language_hr_1.xml
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Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life. (Recorded at TEDGlobal, July 2009, Oxford, UK. Duration: 16:39) Twitter URL: http://on.ted.com/40 Watch Rory Sutherland’s talk on TED.com, where you can download this TEDTalk, rate it, comment on it and find other talks and performances from our archive of 500+ TEDTalks. Get TED delivered: Subscribe to the TEDTalks video podcast via RSS >> Subscribe to the iTunes video podcast Subscribe to the iTunes audio podcast Get updates via Twitter >> Join our Facebook fan page >> Subscribe to the TED Blog >>
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Rory Sutherland: Rory Sutherland: Životne lekcije jednog oglašivača Oglašavanje dodaje proizvodu vrijednost mijenjanjem naše predodžbe o proizvodu, ne i samog proizvoda. Rory Sutherland iznosi odvažnu tezu da promjena u percipiranoj vrijednosti nama može biti podjednako prihvatljiva kao i ono što nam predstavlja 'pravu' vrijednost - i njegovi zaključci imaju utjecaj na to kako gledamo na život. Similar topics - Ted global - Advertising - Business - Consumerism - Creativity - Economics - Happiness - Life - Psychology Related talks Discuss Enthusiastically agree? Respectfully beg to differ? Have your say here.