http___www.tourism-varazdin.hr_dan-u-varazdinu_cimeri__1.xml
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In the history of Varaždin the most significant mark on an architectural, cultural and social level was made by its craftsmen. The holders of Free Royal City privileges and the City government in general promoted the free exchange of ideas. On the other hand craftsmen were associated professionally, according to their trades, to associations called guilds. Strict guild rules ensured stability of the entire system and liabilities and business opportunities were known in advance. Above the entrance of each guild it was compulsory to hang a sign denoting its trade (a ‘cimer’): a kind of an advertising placard or figure which denoted the craft or represented a distinctive symbol of the trade. Guild signs were, and still are, a key part of Varaždin’s identity. In recent years four replicas of guild signs have been set up in the historic City core and the originals can be seen in the City Museum: The ‘Iron Man’ – for ironmongery, on King Tomislav Square (Trg kralja Tomislava), The ‘Siren’ – for overseas importers, on King Tomislav Square (Trg kralja Tomislava), The ‘Turtle’ – for grocers, on Ivan Gundulić Street (Ulica Ivana Gundulića) and The ‘Horseshoe’ – for the blacksmith’s guild, on Ivan Padovec Street (Ulica Ivana Padovca).
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U povijesti Varaždina najznačajniji trag na graditeljskoj, kulturnoj i društvenoj razini upravo su dali obrtnici. Nositelji gradskih sloboština i općenito gradske samouprave promicali su slobodarske ideje. S druge strane obrtnici su prema svojoj djelatnosti bili povezani u udruženja zvana cehovi. Strogost cehovskih pravila odražavala je cijeli sustav stabilnim s unaprijed poznatim obvezama, ali i mogućnostima poslovanja. Nad ulazom u obrtničke radnje obvezno je visio cimer – reklamna ploča odnosno figura koja je označavala djelatnost obrta ili je bila prepoznatljivi simbol trgovca. Cimer su bili, i još su uvijek dio varaždinskog identiteta. U proteklim godinama u starogradskoj jezgri postavljene su četiri replike cimera dok orginale možete vidjeti u Gradskom muzeju: „Železni čovek” – trgovina željeznom robom, na Trgu kralja Tomislava, „Sirena” – trgovina prekooceanskom robom, na Trgu kralja Tomislava, „Kornjača” – trgovina mješovitom robom, Ulica Ivana Gundulića i „Potkova” – kovački ceh, Ulica Ivana Padovca.