http___www.turizam365.com_panelisti-2_slavija-jacan-obratov__1.xml
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Slavija Jačan Obratov, Director of Tourist Boards sector and Product Development at Croatian National Tourist Board She studied journalism at the Faculty of Political Science in Zagreb and earned her degree as a graduated journalist. He obtained his first work experience in 1996 on Radio Velika Gorica and Blue Radio, where he worked on designing and recording radio commercials. She began his career in tourism in the Croatian tourism community in 2000, first in the field of research associates for market research and product development, and from mid 2000 to 2016 at the headquarters of the Department of Information, Communication and Publishing Services, for destination management to the Destination Support Department. At these places she gains a comprehensive marketing experience in tourism and works on various significant projects related to the promotion of Croatian tourism. Marketing in tourism has gone through almost all levels of business such as analysis and processing of data on broadcasting markets, product development, public relations, production and editing of brochures and websites, production of advertising tools (spots, films, posters, ads …), designing and the realization of the call service, the cooperation with mobile operators in informing tourists, establishing a welcome service, designing and purchasing a souvenir program, defining media plans, collaborating with representative offices in information and advertising segments, collaborating with the most important Croatian designers, texts, photographers and directors and other. In March 2016, he was appointed Director of the Sector of Destination Management and Support for the Development of Offers, and in these affairs he used all the acquired marketing knowledge, trying to contribute to the development of selective forms of tourism and products for the market of special interest, as well as coordination of all planning and programming tasks of the tourist boards of all level. Since March 2018 he has been in the position of Director for the TZ system and product development, and has expanded the scope of action on EU projects and eVisitor. In October 2017 he completed his postgraduate specialist study in Marketing of Special Areas at J.J. Strossmayer in Osijek and acquires the academic title of specialization marketing special fields (Unique spec. From 2003 to 2013 he was the editor-in-chief of the Croatian edition of the International Scientific and Professional Journal “Tourism” issued by the Institute for Tourism and with his team from the CNTB Main Office and external associates won numerous international awards for the production of printed material, films and TV spots such as Red Dot Awards 2004 and 2009 for best poster, Best of Show / HOW design 2005, Best CREATIFES 2012, ADI Design Award, Poster Anual 2011 / Graphis, Taiwan International Design Award 2009 and many others publishing areas as well as Das Goldene Stadttor ITB Berlin / 2012, Tourfilm Karlovy vari 2010 and 2012, Grand Prix Lecce 2012, 1st Prize / Zagreb Tourfilm Festival.
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Slavija Jačan Obratov, Direktorica Sektora za sustav TZ i razvoja proizvoda u HTZ Studirala je novinarstvo na Fakultetu političkih znanosti u Zagrebu te stekla zvanje diplomiranog novinara. Prvo radno iskustvo stječe 1996. godine na Radiju Velika Gorica i Plavom radiju, gdje radi na osmišljavanju i snimanju radijskih reklama. Karijeru u turizmu započinje 2000. godine u Hrvatskoj turističkoj zajednici, prvo na poslovima stručnog suradnika za istraživanje tržišta i razvoj proizvoda, zatim od sredine 2000. do 2016. godine na voditeljskim mjestima – od Odjela za informativnu djelatnost, Službe za komunikacije i izdavaštvo, Službe za upravljanje destinacijom do Odjela za podršku destinacijama. Na tim radnim mjestima stječe sveobuhvatno iskustvo u marketingu u turizmu te radi na raznim značajnim projektima vezanim za promociju hrvatskog turizma. U marketingu u turizmu je prošla gotovo sve razine poslova poput analize i obrade podataka o emitivnim tržištima, razvoja proizvoda, odnosa s javnošću, izrade i uređivanja brošura i internetskih stranica, produkcije promidžbenih alata (spotovi, filmovi, plakati,oglasi…), osmišljavanja i realizacije call service-a, suradnje s mobilnim operaterima na informiranju turista, uspostavljanja welcome service-a, osmišljavanja i nabave suvenirskog programa, definiranja media planova, suradnje s predstavništvima u segmentima informiranja i oglašavanja, suradnje s najznačajnijim hrvatskim dizajnerima, tekstopiscima, fotografima i redateljima i drugo. U ožujku 2016. godine imenovana je direktoricom Sektora za upravljanje destinacijom i podršku razvoja ponude te na tim poslovima koristi sva stečena marketinška znanja nastojeći pridonijeti razvoju selektivnih oblika turizma i proizvoda za tržište posebnih interesa, kao i koordinaciji svih planskih i programskih zadataka sustava turističkih zajednica svih razina. Od ožujka 2018. je na radnom mjestu direktorice za sustav TZ i razvoj proizvoda te joj se proširuje područje djelovanja na EU projekte i eVisitor. U listopadu 2017. godine završava poslijediplomski specijalistički studij iz Marketinga posebnih područja na Ekonomskom fakultetu Sveučilišta J.J. Strossmayera u Osijeku i stječe akademski naziv specijalistice marketinga posebnih područja (univ. spec. oec.). Od 2003. do 2013. godine bila je glavna urednica hrvatskog izdanja Međunarodnog znanstveno-stručnog časopisa „Turizam“ koji izdaje Institut za turizam, a sa svojim timom iz Glavnog ureda HTZ-a te vanjskim suradnicima osvojila je brojna međunarodna priznanja za produkciju tiskanog materijala, filmova i TV spotova poput nagrada: Red Dot 2004. i 2009. godine za najbolji poster, Best of Show/HOW design 2005, Best CREATIFES 2012, ADI Design Award, Poster Anual 2011/Graphis, Taiwan International Design Award 2009 i mnoge druge iz područja izdavaštva, kao i Das Goldene Stadttor ITB Berlin/2012, Tourfilm Karlovy vary 2010. i 2012., Grand prix Lecce 2012., 1st Award/Zagreb Tourfilm Festival te mnoge druge iz područja produkcije filmova i TV spotova.