http___www.ted.com_talks_steve_howard_let_s_go_all_in_on_selling_sustainability_language_sr_1.xml
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Rodrigo Canales: The deadly genius of drug cartels Up to 100,000 people died in drug-related violence in Mexico in the last 6 years. We might think this has nothing to do with us, but in fact we are all complicit, says Yale professor Rodrigo Canales in this unflinching talk that turns conventional wisdom about drug cartels on its head. The carnage is not about faceless, ignorant goons mindlessly killing each other but is rather the result of some seriously sophisticated brand management. Similar topics - Business - Global issues - Innovation - Narcotics - Terrorism Related talks Discuss Enthusiastically agree? Respectfully beg to differ? Have your say here.
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Steve Howard: Idimo do kraja u prodaji održivosti Iz velikih plavih zgrada IKEA-e iznikli su solarni paneli i vetrenjače; unutra, police su ispunjene LED rasvetom i recikliranim pamukom. Zašto? Zato što, kako Stiven Hauard kaže: "Održivost je od nečega što bi bilo poželjno postala nešto što je obavezno." Hauard, kao glavni direktor za održivost u velikim prodavnicama nameštaja, govori o svojoj kampanji promocije ekološki prilagođenih materijala i prakse poslovanja - kako interno, tako i kupcima širom sveta - i postavlja izazov ostalim globalnim gigantima. Similar topics - Ted global - Business - Culture - Design - Global issues - Sustainability Related talks Discuss Enthusiastically agree? Respectfully beg to differ? Have your say here.