http___www.uhpa.hr_clanak_sazetak-istrazivanja-u-prekogranicnom-podrucju-33878_1.xml
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Cross-border Area Research Summary UHPA Successfully sent to your email address. Error occured. Please try again or contact administrator at uhpa@uhpa.hr. Project activities for the June to December 2016 period included gathering a database of interested non-profit organisations for the development and promotion of voluntourism programs as innovative and recognizable tourism products for the cross-border area of Croatia and Montenegro. Surveys were conducted in the Dubrovnik county in Croatia and in the coastal area of Montenegro - in six coastal cities (Herceg Novi, Tivat, Kotor, Budva, Bar, Ulcinj) and in Cetinje. This research effort targeted three groups of respondents: tourists, for-profit tourist sector representatives and non-profit sector representatives. Around twenty non-profit organisations and several travel agencies were surveyed both in person and electronically in the Dubrovnik county area. The survey was conducted in the post-season time of year so responses were relatively low in number. Consequently, additional efforts were made to encourage participation by acquainting the respondents with the project and its merit. Non-profit organisations who work with children and the youth were the most responsive and all of them included volunteers. The survey identified the need for volunteer program management and social entrepreneurship development. They recognized that Voluntourism is an opportunity for organisations to self-finance. The survey of tourists in Montenegro was conducted randomly during July and August 2016 through direct contact. Efforts were made to ensure equal inclusion of sexes and age groups in the survey. A total of 574 tourists were surveyed. The results showed that 39.5% of respondents were visiting Montenegro for the first time, while 70.9% visited more than one city during their stay. 40.6% of respondents stayed in private accommodation, 15% in hostels, 14.6% in hotels and 11% reported they were property owners. 26.7% respondents said they decided to visit Montenegro for its natural attractions, 24.6% said it was because of previous visit satisfaction, 22.8% said it was because of affordable prices and 21.6% reported friends’ recommendations were key. Cultural assets and attractions were visited by 68.6% of respondents, and those respondents singled out: the older parts of coastal municipalities, carnivals, National Parks, the Mausoleum, monasteries and other religious sites such as the Monastery in Cetinje and Ostrog. Most tourists are well acquainted with the cultural events on offer and they reported the Internet as a source of information in that regard. In response to a question about their interest in participating in a local drive for an opportunity to visit another location in Montenegro, 46.7% of the respondents answered positively. During June through December, for-profit representatives were surveyed directly through interviews. These included tour guides, travel agencies, hotels, hostels, camps and city tourism offices. A total of 132 respondents participated in the survey. Of all interviewed respondents, 87.9% are service providers, of which 72.7% in direct contact with tourists while 37.9% organise tours. 95.5% of respondents reported that they thought the concept of volunteer tourism (voluntourism) was applicable in Montenegro, and 34.1% have active holiday programs most frequently the likes of: kayaking, rafting, zip line, trekking, cycling tours, hiking etc. The survey found that 82.6% of respondents in this sector were unfamiliar with the concept of voluntourism. 87.1% think that voluntourism would be well received by tourists, who would benefit from the opportunity to visit more of Montenegro. They are of the opinion that tourists from Western Europe and the United States where the concept of volunteering is widespread may be more inclined to recognize the benefits of voluntourism, whereas tourists from the region may be less so. The respondents also favour the concept as they report being against the tendencies toward massive tourism, which can be seen in Montenegro and have negative long-term effects. The third group of respondents were made up of non-profit representatives within the civil sector, from arts and culture societies, hiking associations, scouts units etc. A total of 51 respondents were surveyed. 82.4% work locally, 47.1% work nationally, 56.9% regionally and 39.2% internationally. 94.1% of them include volunteers in their activities, with their numbers ranging from 3 to 20 volunteers. 78.4% of surveyed organisations do not have a developed program and work procedure for volunteers, while 82.4% report not having a point of contact hired for this purpose. 92.2% of respondent organisations reported interest in handling volunteering in a more organised fashion, while 90.2% deem themselves active in the tourism sector. The concept of voluntourism is applicable in Montenegro according to 98% of surveyed non-profit respondents. 23.5% are familiar with the concept, while 96.5% are of the opinion that tourists would take time to participate in volunteering activities on their visit. Of the surveyed respondents, 88.2% show interest in developing voluntourism programs. The conducted research draws the conclusion that a large number of tourists show interest in adding content to their holiday. Voluntourism may be a means to get to know a culture and reap the benefits of a cross-border region through direct social contact with the goal of providing an alternative to massive tourism.
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Sažetak istraživanja u prekograničnom području U sklopu projektnih aktivnosti od lipnja do prosinca 2016. provedeno je ispitivanje s ciljem prikupljanja baze zainteresiranih neprofitnih organizacija za razvoj i promociju volonturističkih programa kao inovativnog i prepoznatljivog turističkog proizvoda u zajedničkom turističkom prostoru hrvatsko-crnogorskog prekograničnog područja. Anketiranje je provedeno na području Dubrovačko- neretvanske županije u Hrvatskoj te području crnogorske obale, tj. u šest primorskih gradova (Herceg Novi, Tivat, Kotor, Budva, Bar, Ulcinj) i Cetinju. Istraživanje je usmjereno na tri skupine ispitanika: turisti, predstavnici profitnog (turističkog) sektora i s predstavnicima neprofitnog sektora. Osobnim kontaktom i elektroničkim putem u Dubrovačko- neretvanskoj županiji metodom ankete, anketirano je 20 tak neprofitnih organizacija i turističkih agencija. Anketiranje je provedeno u jeku turističke sezone pa je odaziv odnosno broj popunjenih anketa relativno malen te se potencijalne sudionika dodatno animiralo, odnosno upoznalo s projektnom idejom direktnim kontaktom. Najveći broj odgovora dobiveno je od neprofitnih organizacija koje se bave djecom i mladima, sve anketirane organizacije uključuju volontere. Evidentirana je potreba u razvoju volonterskog menadžmenta, društvenom poduzetništvu, a volonturizam vide kao mogućnost za samofinanciranje organizacija. Istraživanje među turistima na području Crne Gore Turisti izvršeno je u tijekom srpnja i kolovoza 2016., slučajnim odabirom i neposrednim kontaktom, vodeći računa o približnom istom broju muškaraca i žena, te starosnoj dobi. Ispitano je ukupno 574 turista. Rezultati su pokazali da je 39,5% ispitanika prvi put u Crnoj Gori, a da je 70,9% posjetilo više od jednog grada. 40, 6% turista je smješteno u privatnom smještaju, 15% u hostelima, 14,6% u hotelima, dok 11, 1% posjeduju nekretnine. 26, 7% turista se odlučilo da dođe u Crnu Goru zbog prirode, 24,6% zbog pozitivnog prijašnjeg iskustva, 22,8% zbog pristupačnih cijena, 21,6% zbog preporuke prijatelja. Kulturna dobra i znamenitosti je posjetilo 68,6% njih, a izdvojili su: stare dijelove primorskih općina, karnevale, Nacionalne parkove, Mauzolej, manastire i razne vjerske objekte kao što su Cetinjski Manastir i Ostrog. Većina turista je upoznata s kulturnim manifestacijama u gradu, a kao izvor informacija navode Internet. Na pitanje da li bi odvojili nekoliko sati da dobrovoljno sudjeluju u lokalnoj akciji i time dobiju priliku da posjete neki drugi dio Crne Gore, 46, 7% ispitanika je dalo potvrdan odgovor. Od lipnja do prosinca, ispitivani su predstavnici profitnog sektora direktnim kontaktom tj. metodom intervjua. Obuhvaćeni su turistički vodiči, turističke agencije, hoteli, hosteli, kampovi i turističke organizacije gradova. Ukupno je ispitano 132 ispitanika. Od svih ispitanih 87,9% se bavi pružanjem usluga, direktnim kontaktom s turistima 72,7% a 37,9% organiziranjem turističkih tura. 95, 5% ispitanika smatra da je koncept volonterskog turizma (volonturizma) primjenljiv u Crnoj Gori, a 34, 1% njih ima programe aktivnog turizma, najčešće: kajaking, rafting, zipline, traking, biciklističke ture, hiking, planinarenje itd. S konceptom volonturizma nije upoznato 82, 6% ispitanika u ovom sektoru. Njih 87,1% smatra da bi koncept volonturizma bio dobro prihvaćen od strane turista koji bi time dobili priliku da posjete neki drugi dio Crne Gore. Smatraju da je takva ideja bliža turistima Zapadne Europe i Amerike, koji posjeduju kulturu volontiranja, dok turistima iz regije to ne bi bilo toliko interesantno. Blagonakloni su ideji jer se protive konceptu masovnog turizma koji je u Crnoj Gori aktualan a dugoročno donosi negativne posljedice. Treću grupu ispitanika su činili predstavnici neprofitnog sektora – organizacije civilnog društva, kulturno umjetnička društva, planinarska društva, izviđački odredi i slično. Ukupno je ispitano 51 osoba. Na lokalnoj razini djeluje njih 82,4%, nacionalnom 47,1%, regionalnom 56,9% a međunarodnom 39,2%. U svoj rad njih 94,1% uključuje volontere, a njihov broj se uglavnom kreće od 3 do 20. 78,4% organizacija nema razvijen program i način rada s volonterima, a 82,4% nema ni osobu koje za to zadužena. Na organiziran način s volonterima se želi baviti 92,2% organizacija, a 90,2% se vidi aktivnima u turizmu. Koncept volonturizma primjenljivim za Crnu Goru vidi 98% ispitanika. S konceptom volonturizma je upoznato njih 23, 5%, a 96,5% smatra da bi turisti odvojili dio svog vremena kako bi sudjelovali u volonterskim akcijama. Za razvijanje volonturističkih programa je zainteresirano je 88,2% ispitanika. Iz istraživanja se može zaključiti da je veliki broj turista zainteresiran za dodatne sadržaje tijekom odmora. Volonturizam je prilika da se putem direktnog socijalnog kontakta bolje upozna kultura i čari zajedničke prekogranične regije te postane alternativa masovnom turizmu.