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Playlist (10 talks) Social Good, Inc. Businesses have the resources to make contributions to the collective good. Here, TED Talks on what can happen when corporations make saving the environment and helping people a priority, plus talks on how business principles might even be more effective for creating change than non-profit models. Playlist (10 talks): Social Good, Inc. 13:58Now playingYou might not expect the chief operating officer of a major global corporation to look too far beyond either the balance sheet or the bottom line. But Harish Manwani, COO of Unilever, makes a passionate argument that doing so to include value, purpose and sustainability in top-level decision-making is not just savvy, it's the only way to run a 21st century business responsibly. 16:28Now playingWhy do we turn to nonprofits, NGOs and governments to solve society's biggest problems? Michael Porter admits he's biased, as a business school professor, but he wants you to hear his case for letting business try to solve massive problems like climate change and access to water. Why? Because when business solves a problem, it makes a profit — which lets that solution grow. 16:28Now playingIn her talk, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants — and can get — a Coke. Why shouldn't this work for condoms, sanitation, vaccinations too? (Filmed at TEDxChange.) 18:54Now playingActivist and fundraiser Dan Pallotta calls out the double standard that drives our broken relationship to charities. Too many nonprofits, he says, are rewarded for how little they spend — not for what they get done. Instead of equating frugality with morality, he asks us to start rewarding charities for their big goals and big accomplishments (even if that comes with big expenses). In this bold talk, he says: Let's change the way we think about changing the world. 13:18Now playingThe big blue buildings of Ikea have sprouted solar panels and wind turbines; inside, shelves are stocked with LED lighting and recycled cotton. Why? Because as Steve Howard puts it: “Sustainability has gone from a nice-to-do to a must-do.” Howard, the chief sustainability officer at the furniture megastore, talks about his quest to sell eco-friendly materials and practices — both internally and to worldwide customers — and lays a challenge for other global giants. 15:54Now playingAt his carpet company, Ray Anderson has increased sales and doubled profits while turning the traditional "take / make / waste" industrial system on its head. In a gentle, understated way, he shares a powerful vision for sustainable commerce. 18:23Now playingJacqueline Novogratz shares stories of how "patient capital" can bring sustainable jobs, goods, services — and dignity — to the world's poorest. 4:16Now playingHIV is a serious problem in the DR Congo, and aid agencies have flooded the country with free and cheap condoms. But few people are using them. Why? "Reformed marketer" Amy Lockwood offers a surprising answer that upends a traditional model of philanthropy. (Some NSFW images.) 18:33Now playingWhat do you think of people in poverty? Maybe what Jessica Jackley once did: "they" need "our" help, in the form of a few coins in a jar. The co-founder of Kiva.org talks about how her attitude changed — and how her work with microloans has brought new power to people who live on a few dollars a day. 10:03Now playingHere's a stat worth knowing: In the UK, 63% of men who finish short-term prison sentences are back inside within a year for another crime. Helping them stay outside involves job training, classes, therapy. And it would pay off handsomely — but the government can't find the funds. Toby Eccles shares an imaginative idea for how to change that: the Social Impact Bond. It's an unusual bond that helps fund initiatives with a social goal through private money — with the government paying back the investors (with interest) if the initiatives work.
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Steve Howard: Idimo do kraja u prodaji održivosti Iz velikih plavih zgrada IKEA-e iznikli su solarni paneli i vetrenjače; unutra, police su ispunjene LED rasvetom i recikliranim pamukom. Zašto? Zato što, kako Stiven Hauard kaže: "Održivost je od nečega što bi bilo poželjno postala nešto što je obavezno." Hauard, kao glavni direktor za održivost u velikim prodavnicama nameštaja, govori o svojoj kampanji promocije ekološki prilagođenih materijala i prakse poslovanja - kako interno, tako i kupcima širom sveta - i postavlja izazov ostalim globalnim gigantima. Similar topics - Ted global - Business - Culture - Design - Global issues - Sustainability Related talks Discuss Enthusiastically agree? Respectfully beg to differ? Have your say here.