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TRCZ Group The TRCZ Group is organised around four operative companies, which were founded by Mr Ivan Pehar, who is the sole owner of the group. On the basis of commercial and proprietary relationship they function as a informal group associations. The main activity of the group is used cars sales. The group has managed to position itself as a market leader in that segment in Croatia. In 2011 it started to invest considerably in complementary businesses (rent-a-car, fleet management and car repair). The Group is focused on buyers who are looking value for the money they have paid, a safe car purchase and service, that is, a guarantee of the services. The group is a market leader in used cars sales and holds around 1,5% of the market which is extremely fragmented. Since the next biggest market rival holds 0,5% of the market, the current position of the Group allows the organic growth and securing of the leadership position with a market share considerably bigger that it is today. A bigger market segment would correspond to the segmentation on used cars markets in other European countries and CEE countries, where a certain consolidation of supply and demand of used cars occurred. Consolidation is also expected in the Republic of Croatia and the region. With the development of the complementary services we are building a new model with strong synergistic effect, such as for example: FLEET rent a car and FLEET management will become a source where you can get quality used cars. AutoPlus service center will get bigger car repair jobs with considerably bigger number of cars than FLEET rent a car and FLEET management. AutoPlus service center allows strong post-sales client assistance to those clients who buy a TRCZ car and that the clients constantly go back to buy cars at TRCZ automobili. TRCZ automobili can give you a great buying price to the FLEET management solutions and FLEET rent a car when buying new cars and with that they have bigger competitiveness towards their buyers. By buying bigger at group level, the Group achieves better results with all car distributors as with financial institutions. ‘One stop shop’ in the car line of business at TRCZ Group za business and private clients. Concentration of technical competences within a group. TRCZ group vision: We want to be the first choice for buying, selling, renting and maintaining car in the region. TRCZ group mission: o give the buyers a wide choice, simple and safe purchase of a used or new car, and quality maintenance of cars and corporative fleets. The history of the company The TRCZ automobili was founded in 1992. under the name Technical Repair Center Zagreb Ltd. (Tehničko Remontni Centar Zagreb d.o.o.) and it started to sell cars at the address Zagrebačka 118, Sesvete. Today the group sells personal cars in 5 location in the Republic of Croatia: three locations in Zagreb, in Split and Rijeka. In Zagreb, one of three sales location is location for delivery-transport program. In 2010 the Group started working with car repair activities and in 2012 a special association was founded (T.R.C.Z. Autoservis) which provides car repair and car maintenance services. In 2011 the TRCZ Group (Ivan Pehar as TRCZ owner) founded the Autoflota Ltd. which deals with vehicle fleet maintenance while the FLEET rent a car Ltd., founded in January 2012, deals with renting cars. TRCZ automobili has 47 employees and the TRCZ Group has 110 employees.
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TRCZ Grupa Organizacijski, TRCZ Grupa sastoji se od četiri operativne kompanije, koje je osnovao g. Ivan Pehar i u čijem su stopostotnom vlasništvu. Na temelju komercijalnih i vlasničkih odnosa one funkcioniraju kao neformalna grupna društva. Osnovna djelatnost grupe prodaja je rabljenih vozila. Grupa se u tom segmentu uspjela pozicionirati kao tržišni lider u Hrvatskoj te je krajem 2011. godine počela značajnije ulagati u komplementarne djelatnosti (rent-a-car, fleet management i autoservise). Grupa je fokusirana na segment kupaca koji traže vrijednost za novac, sigurnu kupnju automobila i usluga, odnosno jamstvo kvalitete istih. Grupa je tržišni lider u prodaji rabljenih automobila i drži oko 1,5% tržišta koje je izuzetno fragmentirano. Budući da prvi sljedeći konkurent ima oko 0,5% tržišta, trenutna pozicija omogućava brži organski rast i učvršćivanje liderske tržišne pozicije s tržišnim udjelom značajno većim od sadašnjeg. Veći tržišni udjel lidera odgovarao bi segmentaciji na tržištima rabljenih automobila u drugim europskim zemljama te CEE zemljama gdje je došlo do određene konsolidacije u ponudi i kupnji rabljenih automobila. Konsolidacija se očekuje i u RH i regiji. Razvojem komplementarnih usluga gradi se poslovni model koji će imati snažne sinergijske učinke, kao npr.: FLEET management postaje dugoročno kvalitetni izvor nabave odličnih rabljenih automobila; AutoPlus servis će imati više servisa uz značajno veći broj automobila od tvrtke FLEET management. AutoPlus servis omogućuje snažnu postprodajnu podršku klijentima koji kupe vozilo u TRCZ automobilima te stalno vraćanje klijenata po kupnju automobila u TRCZ automobilima. TRCZ automobili mogu dati odličnu otkupnu cijenu tvrtki FLEET management-u prilikom kupnje novih automobila te time imaju bolju konkurentsku poziciju prema njihovim kupcima. Većom kupnjom automobila na razini Grupe, Grupa ostvaruje bolje uvjete kod svih distributera automobila kao i kod financijskih institucija. „One stop shop“ u autobranši kod TRCZ Grupe za poslovne i privatne kupce. Koncentracije tehničkih kompetencija unutar Grupe. Vizija TRCZ Grupe: Želimo biti prvi izbor pri kupnji, prodaji, najmu i održavanju automobila u regiji. Misija TRCZ Grupe: Pružiti kupcima širok izbor, jednostavnu i sigurnu kupnju rabljenoga ili novoga automobila, te kvalitetno održavanje automobila i korporativnih flota. Povijest kompanije TRCZ automobili osnovani su 1992. pod nazivom Tehničko Remontni Centar Zagreb d.o.o. koji se bavio prodajom automobila na lokaciji Zagrebačka 118, Sesvete. Danas društvo osobne automobile prodaje na pet lokacija u RH: na tri lokacije u Zagrebu te u Splitu i Rijeci. U Zagrebu, osim u Sesvetama i na Jankomiru gdje prodaje rabljena vozila, društvo ima zasebnu prodajnu lokaciju na Kobiljaku za dostavno-transportni program. U 2010. godini društvo je započelo sa servisnom djelatnošću, a 2012. godine osnovano je zasebno društvo pod brand nazivom AutoPlus servis koje pruža usluge servisiranja i održavanja automobila. U 2011. godini TRCZ Grupa, čiji je vlasnik gosp. Ivan Pehar, osnovala je društvo Autoflota d.o.o., koje se bavi upravljanjem voznim parkovima, dok se društvo Fleet rent a car d.o.o., osnovano u siječnju 2012. godine, bavi iznajmljivanjem automobila. Društvo TRCZ automobili zapošljava 47 djelatnika, dok TRCZ Grupa zapošljava ukupno 110 zaposlenika.