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Follow us on Register your interest Keep up to date with the latest general news, events and offers at Toyota by subscribing to Toyota eNews. Love all things motoring? Register now for Toyota Torque and get all the latest news from Toyota worldwide. Toyota named "World's Greenest Brand" Toyota is the world's greenest brand, according to a new global survey. The research – called Best Global Green Brands – placed Toyota ahead of industrial conglomerate 3M and engineering group Siemens as well as all other automotive brands. Conducted by international brand consultancy Interbrand, the study combines public perception of environmental sustainability with a demonstration of that performance based on publicly available information and data. The report says Toyota is a leading example of making the environment a core management priority, while also engaging in a meaningful way with audiences around the world. It says environmental sustainability is deeply ingrained in the Toyota brand and the company continues to embark on company-wide initiatives to improve environmental performance each year. Toyota's market-leading development of full hybrid technology is a key contributor to Toyota's strong green performance, according to the report, notably with Prius – now in its third generation. Toyota has sold more than 3.2 million hybrid vehicles around the world, including Prius and Camry Hybrid . Toyota's long-term approach towards sustainable operations is reflected in recent initiatives in Australia, including the decision to build a new state-of-the-art engine plant that will provide fuel-efficient engines for Camry and, for the first time, Camry Hybrid.
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Toyota je najzelenija (najekološkija) globalna marka Istraživanje Best Global Green Brands ove godine je provedeno prvi put, a Interbrand ga je proveo na uzorku od 10.000 potrošača na velikim svjetskim tržištima, uključujući SAD, Veliku Britaniju, Francusku, Njemačku, Italiju, Japan, Brazil, Indiju… Ocjenjivale su se razne ekološke kategorije i javna percepcija koliko je pojedina marka ekološka, a na kraju se izračunavao tzv. zeleni indeks. Toyota je ukupni pobjednik istraživanja, dakle ne samo u auto-industriji, sa 64,19 bodova. Na drugom mjestu je 3M (63,33), a na trećem Siemens (63,08). Toyota je vodeći primjer kako briga o okolišu može postati prioritet u vođenju kompanije, a ekološka se strategija širi i na ljude po cijelom svetu. Najveći doprinos pobjedi dala je Toyotina vodeća pozicija među proizvođačima automobila s hibridnom tehnologijom. Od 1997., kada je Toyota je na tržište lansirala Prius - prvo na svijetu hibridno vozilo pokretano na benzin i struju do danas je prodala preko 3 milijuna potpuno hibridnih vozila diljem svijeta. Toyoti je briga o okolišu prioritet!