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AWARDS & PRESS 4Runner durability is unbeatable. Whether it's at 10, 15 or 20 years, more 4Runners are still on the road today than any other midsize SUV. 4Runner was named an Excellent Value by IntelliChoice. Toyota is the most fuel-efficient full-line automotive manufacturer. Toyota is ranked #1 in Customer Satisfaction. Toyota was named #1 in brand loyalty by Kelley Blue Book’s kbb.com [5] Toyota has the greatest durability of any full-line automotive manufacturer. Toyota is the #1 selling brand of hybrid vehicles in America. Toyota earned the most 2012 Best Overall Value Awards of any brand. Toyota has the best overall brand value of any full-line manufacturer on the road today. Toyota has had the best overall brand value of any full-line manufacturer seven out of the last eight years. Toyota has the best retained value of any full-line car manufacturer on the road today. Toyota is the highest-rated manufacturer based on 2012 IntelliChoice Cost of Ownership Data Analysis. 80% of Toyotas sold in the last 20 years are still on the road today. Toyota ranked #1 on Interbrand’s Best Global Green Brands List for 2011. Toyota is the highest-ranking automotive manufacturer in Interbrand’s 2011 Best Global Brands ranking.
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Toyota je najzelenija (najekološkija) globalna marka Istraživanje Best Global Green Brands ove godine je provedeno prvi put, a Interbrand ga je proveo na uzorku od 10.000 potrošača na velikim svjetskim tržištima, uključujući SAD, Veliku Britaniju, Francusku, Njemačku, Italiju, Japan, Brazil, Indiju… Ocjenjivale su se razne ekološke kategorije i javna percepcija koliko je pojedina marka ekološka, a na kraju se izračunavao tzv. zeleni indeks. Toyota je ukupni pobjednik istraživanja, dakle ne samo u auto-industriji, sa 64,19 bodova. Na drugom mjestu je 3M (63,33), a na trećem Siemens (63,08). Toyota je vodeći primjer kako briga o okolišu može postati prioritet u vođenju kompanije, a ekološka se strategija širi i na ljude po cijelom svetu. Najveći doprinos pobjedi dala je Toyotina vodeća pozicija među proizvođačima automobila s hibridnom tehnologijom. Od 1997., kada je Toyota je na tržište lansirala Prius - prvo na svijetu hibridno vozilo pokretano na benzin i struju do danas je prodala preko 3 milijuna potpuno hibridnih vozila diljem svijeta. Toyoti je briga o okolišu prioritet!