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Subtitles and Transcript Transcribed by Joseph Geni Reviewed by Morton Bast 0:21 (Breathes in) 0:23 (Breathes out) 0:29 So, I didn't always make my living from music. For about the five years after graduating from an upstanding liberal arts university, this was my day job. 0:40 (Laughter) 0:42 I was a self-employed living statue called the Eight-Foot Bride, and I love telling people I did this for a job, because everybody always wants to know, who are these freaks in real life. 0:54 (Laughter) 0:56 I painted myself white one day, stood on a box, put a hat or a can at my feet, and when someone came by and dropped in money, I handed them a flower -- and some intense eye contact. And if they didn't take the flower, I threw in a gesture of sadness and longing -- as they walked away. 1:22 (Laughter) 1:26 So I had the most profound encounters with people, especially lonely people who looked like they hadn't talked to anyone in weeks, and we would get this beautiful moment of prolonged eye contact being allowed in a city street, and we would sort of fall in love a little bit. And my eyes would say -- "Thank you. I see you." And their eyes would say -- "Nobody ever sees me. Thank you." 2:01 I would get harassed sometimes. People would yell at me from their cars. "Get a job!" (Laughing) And I'd be, like, "This is my job." But it hurt, because it made me fear that I was somehow doing something un-joblike and unfair, shameful. I had no idea how perfect a real education I was getting for the music business on this box. And for the economists out there, you may be interested to know I actually made a pretty predictable income, which was shocking to me, given I had no regular customers, but pretty much 60 bucks on a Tuesday, 90 bucks on a Friday. It was consistent. 2:43 And meanwhile, I was touring locally and playing in nightclubs with my band, the Dresden Dolls. This was me on piano, a genius drummer. I wrote the songs, and eventually we started making enough money that I could quit being a statue, and as we started touring, I really didn't want to lose this sense of direct connection with people, because I loved it. So after all of our shows, we would sign autographs and hug fans and hang out and talk to people, and we made an art out of asking people to help us and join us, and I would track down local musicians and artists and they would set up outside of our shows, and they would pass the hat, and then they would come in and join us onstage, so we had this rotating smorgasbord of weird, random circus guests. 3:31 And then Twitter came along, and made things even more magic, because I could ask instantly for anything anywhere. So I would need a piano to practice on, and an hour later I would be at a fan's house. This is in London. People would bring home-cooked food to us all over the world backstage and feed us and eat with us. This is in Seattle. Fans who worked in museums and stores and any kind of public space would wave their hands if I would decide to do a last-minute, spontaneous, free gig. This is a library in Auckland. On Saturday I tweeted for this crate and hat, because I did not want to schlep them from the East Coast, and they showed up care of this dude, Chris, from Newport Beach, who says hello. I once tweeted, "Where in Melbourne can I buy a neti pot?" And a nurse from a hospital drove one right at that moment to the cafe I was in, and I bought her a smoothie and we sat there talking about nursing and death. 4:29 And I love this kind of random closeness, which is lucky, because I do a lot of couchsurfing. In mansions where everyone in my crew gets their own room but there's no wireless, and in punk squats, everyone on the floor in one room with no toilets but with wireless, clearly making it the better option. 4:49 (Laughter) 4:51 My crew once pulled our van up to a really poor Miami neighborhood and we found out that our couchsurfing host for the night was an 18-year-old girl, still living at home, and her family were all undocumented immigrants from Honduras. And that night, her whole family took the couches and she slept together with her mom so that we could take their beds. And I lay there thinking, these people have so little. Is this fair? And in the morning, her mom taught us how to try to make tortillas and wanted to give me a Bible, and she took me aside and she said to me in her broken English, "Your music has helped my daughter so much. Thank you for staying here. We're all so grateful." And I thought, this is fair. This is this. 5:52 A couple of months later, I was in Manhattan, and I tweeted for a crash pad, and at midnight, I'm on the Lower East Side, and it occurs to me I've never actually done this alone. I've always been with my band or my crew. Is this what stupid people do? 6:06 (Laughter) 6:07 Is this how stupid people die? And before I can change my mind, the door busts open. She's an artist. He's a financial blogger for Reuters, and they're pouring me a glass of red wine and offering me a bath, and I have had thousands of nights like that and like that. 6:24 So I couchsurf a lot. I also crowdsurf a lot. I maintain couchsurfing and crowdsurfing are basically the same thing. You're falling into the audience and you're trusting each other. I once asked an opening band of mine if they wanted to go out into the crowd and pass the hat to get some extra money, something that I did a lot. And as usual, the band was psyched, but there was this one guy in the band who told me he just couldn't bring himself to go out there. It felt too much like begging to stand there with the hat. And I recognized his fear of "Is this fair?" and "Get a job." 7:06 And meanwhile, my band is becoming bigger and bigger. We sign with a major label. And our music is a cross between punk and cabaret. It's not for everybody. Well, maybe it's for you. 7:18 (Laughter) 7:20 We sign, and there's all this hype leading up to our next record. And it comes out and it sells about 25,000 copies in the first few weeks, and the label considers this a failure. 7:33 I was like, "25,000, isn't that a lot?" 7:35 They said, "No, the sales are going down. It's a failure." And they walk off. 7:40 Right at this same time, I'm signing and hugging after a gig, and a guy comes up to me and hands me a $10 bill, and he says, "I'm sorry, I burned your CD from a friend." 7:52 (Laughter) 7:57 "But I read your blog, I know you hate your label. I just want you to have this money." 8:02 And this starts happening all the time. I become the hat after my own gigs, but I have to physically stand there and take the help from people, and unlike the guy in the opening band, I've actually had a lot of practice standing there. Thank you. 8:21 And this is the moment I decide I'm just going to give away my music for free online whenever possible, so it's like Metallica over here, Napster, bad; Amanda Palmer over here, and I'm going to encourage torrenting, downloading, sharing, but I'm going to ask for help, because I saw it work on the street. So I fought my way off my label, and for my next project with my new band, the Grand Theft Orchestra, I turned to crowdfunding. And I fell into those thousands of connections that I'd made, and I asked my crowd to catch me. And the goal was 100,000 dollars. My fans backed me at nearly 1.2 million, which was the biggest music crowdfunding project to date. 9:07 (Applause) 9:11 And you can see how many people it is. It's about 25,000 people. 9:19 And the media asked, "Amanda, the music business is tanking and you encourage piracy. How did you make all these people pay for music?" And the real answer is, I didn't make them. I asked them. And through the very act of asking people, I'd connected with them, and when you connect with them, people want to help you. It's kind of counterintuitive for a lot of artists. They don't want to ask for things. But it's not easy. It's not easy to ask. And a lot of artists have a problem with this. Asking makes you vulnerable. 9:57 And I got a lot of criticism online, after my Kickstarter went big, for continuing my crazy crowdsourcing practices, specifically for asking musicians who are fans if they wanted to join us on stage for a few songs in exchange for love and tickets and beer, and this was a doctored image that went up of me on a website. And this hurt in a really familiar way. And people saying, "You're not allowed anymore to ask for that kind of help," really reminded me of the people in their cars yelling, "Get a job." Because they weren't with us on the sidewalk, and they couldn't see the exchange that was happening between me and my crowd, an exchange that was very fair to us but alien to them. 10:49 So this is slightly not safe for work. This is my Kickstarter backer party in Berlin. At the end of the night, I stripped and let everyone draw on me. Now let me tell you, if you want to experience the visceral feeling of trusting strangers -- 11:03 (Laughter) 11:04 I recommend this, especially if those strangers are drunk German people. 11:09 (Laughter) 11:11 This was a ninja master-level fan connection, because what I was really saying here was, I trust you this much. Should I? Show me. 11:24 For most of human history, musicians, artists, they've been part of the community. Connectors and openers, not untouchable stars. Celebrity is about a lot of people loving you from a distance, but the Internet and the content that we're freely able to share on it are taking us back. It's about a few people loving you up close and about those people being enough. So a lot of people are confused by the idea of no hard sticker price. They see it as an unpredictable risk, but the things I've done, the Kickstarter, the street, the doorbell, I don't see these things as risk. I see them as trust. Now, the online tools to make the exchange as easy and as instinctive as the street, they're getting there. But the perfect tools aren't going to help us if we can't face each other and give and receive fearlessly, but, more important -- to ask without shame. 12:32 My music career has been spent trying to encounter people on the Internet the way I could on the box. So blogging and tweeting not just about my tour dates and my new video but about our work and our art and our fears and our hangovers, our mistakes, and we see each other. And I think when we really see each other, we want to help each other. 13:02 I think people have been obsessed with the wrong question, which is, "How do we make people pay for music?" What if we started asking, "How do we let people pay for music?" 13:17 Thank you. 13:18 (Applause)
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Transcript Translated by Ana Šperkov Reviewed by Suzana Barić 0:21 (Udahne, izdahne) 0:28 Nisam uvijek živjela od glazbe. Oko pet godina nakon što sam diplomirala na uvaženom sveučilištu humanističkih znanosti, ovo je bio moj dnevni posao. Bila sam samozaposleni živući kip imena Nevjesta od 2,5 metra. Volim ljudima govoriti da mi je to bio posao jer svi žele znati tko su ti čudaci u stvarnom životu. Zdravo. Jednog sam se dana obojila u bijelo, stala na kutiju, stavila šešir ili limenku ispred nogu i kad bi netko prošao i ubacio novac, pružila bih mu cvijet i intenzivno ga pogledala. Kad ne bi uzeo cvijet, ubacila bih izraz tuge i čežnje dok bi on odlazio. 1:26 Imala sam uistinu duboke susrete s ljudima, posebice s usamljenima koji su djelovali kao da tjednima nisu ni s kim razgovarali, a zajedno bismo imali jedan prekrasan trenutak dugog kontakta očima dopuštenog na gradskoj ulici i pomalo bismo se i zaljubili. Moje oči bi rekle: "Hvala. Vidim te." A njihove bi rekle: "Mene nitko nikad ne vidi. Hvala ti." 2:01 Ponekad bi me ljudi i maltretirali. Vikali bi iz svojih auta: "Nađi si posao!" A ja bih pomislila: "Ovo jest moj posao." Ali zaboljelo bi me jer bih se pobojala da radim nešto što nije dostojno posla, što je nepošteno i sramotno. Nisam imala pojma da na ovoj kutiji dobivam savršeno obrazovanje za posao u glazbenoj industriji. Svim prisutnim ekonomistima možda će biti zanimljivo da sam zarađivala prilično predvidivu svotu, što me šokiralo s obzirom na to da nisam imala stalne klijente, ali uglavnom sam zarađivala 60 dolara utorkom i 90 dolara petkom. Bilo je dosljedno. 2:43 U međuvremenu sam išla na lokalne turneje i svirala u noćnim klubovima sa svojim bendom, Dresden Dolls. Ovo sam ja za klavijaturama i genijalan bubnjar. Pisala sam pjesme i na kraju smo počeli zarađivati dovoljno da nisam više morala raditi kao kip. Kad smo počeli ići na turneje nisam htjela izgubiti taj osjećaj izravnog kontakta s ljudima jer sam ga obožavala. I tako smo nakon svakog nastupa dijelili autograme, grlili obožavatelje, družili se i pričali s ljudima, stvorili smo umjetnost od pitanja ljudi da nam pomognu i pridruže nam se, ja bih našla lokalne glazbenike i umjetnike koji bi stali ispred mjesta našeg nastupa i skupljali donacije, nakon čega bi nam se pridružili na pozornici pa smo imali jedan rotirajući švedski stol čudnih i nasumičnih cirkuskih gostiju. 3:31 Pojavom Twittera sve je to postalo još čarobnije, jer smo mogli odmah pitati za bilo što bilo gdje. Trebao bi mi klavir za vježbu i za sat vremena bila bih u kući nekog obožavatelja. Ovo je u Londonu. Diljem svijeta ljudi bi nam donosili domaću hranu i hranili nas nakon koncerata i jeli s nama. Ovo je u Seattleu. Obožavatelji koji rade u muzejima i trgovinama ili bilo kakvom javnom prostoru podržali bi nas kad bih ja odlučila održati spontane, besplatne koncerte. Ovo je u knjižnici u Aucklandu. U subotu sam preko Twittera tražila ovu kutiju i šešir jer nisam htjela vući svoje s Istočne obale, i dao mi ih je Chris iz Newport Beacha koji vas pozdravlja. Jednom sam na Twitteru pitala gdje u Melbourneu pronaći Neti Pot. Jedna medicinska sestra donijela mi je jedan istog trena u kafić u kojem sam bila pa sam joj kupila smoothie i satima smo pričale o sestrinstvu i smrti. 4:29 Obožavam tu vrstu nasumične bliskosti, što je odlično, jer se često spavam na kaučima nepoznatih ljudi. U dvorcima gdje svatko od moje ekipe dobije vlastitu sobu, ali nema Interneta, i u pankerskim skvotovima gdje su svi na podu u jednoj sobi bez kupaone, ali ima Interneta pa je to očito bolja opcija. 4:51 Moja ekipa jednom se dovezla kombijem u jako siromašnu četvrt Miamija i doznali smo da je naš domaćin te večeri 18-godišnja djevojka koja još uvijek živi kod kuće sa svojom obitelji ilegalnih imigranata iz Hondurasa. I te je noći cijela njena obitelj spavala na kaučima, a ona je spavala s mamom tako da mi možemo spavati u njihovim krevetima. Ležala sam misleći kako ovi ljudi imaju tako malo. Je li ovo pošteno? Ujutro nas je njena mama naučila kako raditi tortilje i htjela mi je dati Bibliju pa me odvela sa strane i rekla mi na lošem engleskom "Vaša je glazba jako pomogla mojoj kćeri. Hvala vam što ste bili s nama, jako smo vam zahvalni." I pomislila sam: Ovo jest pošteno. To je to. 5:52 Par mjeseci kasnije kad sam bila na Manhattanu preko Twittera sam potražila madrac na sklapanje, i u ponoć, dok sam zvonila na vratima u Lower East Side-u, palo mi je na pamet da ovo nikad nisam radila sama. Uvijek sam bila sa svojim bendom ili ostatkom ekipe. Je li ovo nešto što rade glupi ljudi? (Smijeh) Umiru li ovako glupi ljudi? I prije nego sam se stigla predomisliti, vrata su se naglo otvorila. Ona je umjetnica. On je financijski blogger za Reuters. Toče mi čašu crvenog vina i nude mi kupku, a takvih sam noći imala već tisuće. 6:24 Često spavam na tuđim kaučima. I često "surfam" kroz publiku. Mislim da su surfanje po kaučima i kroz publiku skoro ista stvar. Padaš u publiku i vjerujete jedni drugima. Jednom sam pitala jednu predgrupu žele li ići sa šeširom kroz publiku da bi skupili više novca, što sam i sama često činila. Kao i inače, bend je bio oduševljen, ali jedan tip iz benda rekao mi je da se ne može natjerati na to. Osjećao bi se kao prosjak. I prepoznala sam njegov strah od "Je li to pošteno?" i "Nađi pravi posao." 7:06 U međuvremenu je moj bend postajao sve popularniji. Potpisali smo ugovor s ogromnom izdavačkom kućom. A naša glazba je mješavina punka i cabareta. Nije za svakoga. Možda je za tebe. Potpisali smo ugovor i započelo je uzbuđenje koje je dovelo do našeg drugog albuma. Kad smo ga objavili, prodalo se 25 000 primjeraka u prvih nekoliko tjedana, što je za kompaniju bio neuspjeh. 7:33 Rekla sam: "Zar 25 000 nije puno?" 7:35 A oni su rekli: "Ne, prodaja opada. To je neuspjeh." I otišli su. 7:40 U to isto vrijeme, kad sam davala autograme i zagrljaje nakon nastupa prišao mi je čovjek, dao mi novčanicu od 10 dolara i rekao: "Oprosti, spržio sam tvoj album od prijatelja." (Smijeh) "Ali čitam tvoj blog, znam da mrziš svoju izdavačku kuću. Želim ti dati ovaj novac." 8:02 I to se počelo stalno događati. Ja sam postala onaj šešir nakon svojih nastupa, ali moram fizički stajati tamo i primati pomoć od ljudi. Za razliku od tipa iz predgrupe, ja sam se zapravo dosta uvježbala dok sam tako stajala. Hvala. 8:21 U tom sam trenutku odlučila davati svoju glazbu besplatno preko interneta kad god mogu. Metallica je ovdje, Napster, to je loše. Amanda Palmer je ovdje i poticat ću sve da koriste torrente, downloadaju glazbu i dijele je, ali ću pitati za pomoć jer sam vidjela da to funkcionira na ulici. Izborila sam se za raskid ugovora s izdavačkom kućom i sa svojim idućim projektom, s novim bendom imena Grand Theft Orchestra, okrenula sam se "crowdfundingu" ili financiranju kroz publiku. Pala sam u tisuće veza koje sam stvorila i pitala publiku da me uhvati. Cilj mi je bio skupiti 100 000 dolara. Moji obožavatelji su skupili gotovo 1,2 milijuna što je najveći projekt financiranja kroz publiku do danas. 9:07 (Pljesak) 9:11 Vidi se o koliko se ljudi radi. To je oko 25 000 ljudi. 9:19 Mediji su me pitali: "Amanda, glazbena industrija tone, a ti potičeš piratstvo. Kako si navela ove ljude da plate glazbu?" Pravi odgovor jest da ih nisam navela. Pitala sam ih. Kroz sam čin pitanja ljudi povezala sam se s njima, a kad se povežeš s nekim, oni ti žele pomoći. To je nešto što ide protiv intuicije brojnih umjetnika. Ne žele pitati za stvari. Ali to nije lako. Nije lako pitati. I puno umjetnika s time ima problema. Pitati za nešto čini te ranjivim. 9:57 Nakon uspjeha na Kickstarteru, mnogi su me kritizirali zbog nastavljanja mog ludog načina financiranja uz pomoć publike, a posebice zbog toga što sam pitala glazbenike koji su naši obožavatelji da nam se pridruže na pozornici na nekoliko pjesama u zamjenu za ljubav, karte i pivo. Na jednoj web stranici pojavila se ova obrađena slika. Zaboljelo me na veoma poznat način. Kad su mi ljudi rekli: "Više ti nije dopušteno pitati za pomoć na takav način", sjetila sam se onih ljudi koji su iz auta vikali: "Nađi pravi posao." Jer nisu bili s nama na ulici i nisu vidjeli razmjenu koja se odvijala između mene i moje publike, razmjenu koja je nama bila vrlo poštena, ali njima nepoznata. 10:49 U redu, ovo je malo neprimjereno za posao. Ovo je zabava u Berlinu za moje podržavatelje na Kickstarteru. Na kraju večeri sam se skinula i dala svima da crtaju po meni. Mogu vam reći, ako želite iskusiti onaj duboki osjećaj vjerovanja nepoznatim ljudima, preporučam ovo, posebice ako su ti nepoznati ljudi pijani Nijemci. Ovo je bila najviša razina povezanosti s obožavateljima, jer ono što sam ovime uistinu govorila jest: Ovoliko vam vjerujem. Trebam li? Pokažite mi. 11:24 Većinu ljudske povijesti, glazbenici i umjetnici dio su zajednice koji povezuju i otvaraju, a ne nedodirljive zvijezde. Biti poznata ličnost je kad vas puno ljudi voli iz daljine, ali Internet i sadržaj koji ondje možemo slobodno dijeliti vraćaju nas korijenima. Radi se o tome da vas nekoliko ljudi voli iz blizine i o tome da je to dovoljno. Mnogo ljudi zbunjuje ideja o nedostatku etikete s cijenom. Vide to kao nepredvidivi rizik, ali stvari koje sam sama radila, Kickstarter, ulica, zvono na vratima, te stvari ne smatram rizikom. Smatram ih povjerenjem. Online alati koji razmjenu čine toliko lakom i instinktivnom kao na ulici sve su nam bliže. Ali ni savršeni alati nam neće pomoći ako se ne možemo suočiti jedni s drugima, davati i primati bez straha, i, što je još važnije, pitati bez srama. 12:32 Svoju glazbenu karijeru provela sam pokušavajući se susretati s ljudima na Internetu kao onda kad sam stajala na kutiji pa na blogu i Twitteru nisam pisala samo o datumima turneje i o svom novom videu, već o našem radu i našoj umjetnosti, o našim strahovima, mamurlucima i pogreškama, i tako vidimo jedni druge. Mislim da, kad zbilja vidimo jedni druge, želimo jedni drugima i pomoći. 13:01 Mislim da su ljudi opsjednuti pogrešnim pitanjem, a to je: "Kako navesti ljude da plate glazbu?" Što kad bismo se počeli pitati: "Kako ljudima dopustiti da plate glazbu?"