http___www.tportal.hr_lifestyle_moda_196978_Pronadena-formula-za-izbor-savrsenog-grudnjaka.html_1.xml
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Using science to find a bra that fits New etailer True & Co pairs your pair with the perfect bra by using a unique formula based on a Q&A system - no measuring tape (or major embarrassment) required. Buying a bra that fits can be nightmarish, right? And with recent studies revealing that 85% of women are wearing the wrong bra size, maybe the trusty measuring tape (and pencil test) is not the most accurate method to to get good fit. That's why former Microsoft employees Michelle Lam and Aarthi Ramamurthy created True & Co - a kind of online fitting room that finds you the perfect bra by using a special bit of formula - an unprecedented scientific algorithm, to be precise. BE BOLD! SHOP THIS WEEK'S BEST BRIGHT BUYS You answer a series of questions about your bars and boobs that determines your shape and the sort of bra you should be wearing – your 'true' bra style. It was Michelle's own bad bra experience that prompted her to set up the business: 'I was trying on 20 different bras looking for a strapless bra for an occasion, and literally only one worked,' she recalled. 'The question that came to my mind was, why did it take 20 bras and did that measuring tape thing they did for me even matter?' With their techie and eCommerce skills combined, the girls created a bit of code that takes the 'unwritten' bra fitting rules from top lingerie experts to identify your perfect bra. You then pick 3 bras from the selection – and you'll also get sent 2 extra styles picked exclusively by True & Co for you. You only pay for the bras you keep. Sounds good so far? It gets better! All the bras are priced at $45 each – no matter which what designer or brand. One happy True & Co customer said of the service: "It was a revelation. [The bra] fits like a second skin - like someone custom-tailored it for me. I've never had that happen in my life." High praise indeed, right? The True & Co offer is a halfway house between traditional retail and subscription service like Stylist Pick or Glossy Box. But Lam and Ramamurthy believe it's the right mix, set to rival the likes of Victoria's Secret, which controls half of the $12 billion intimate-apparel market. They may well encourage women to buy bras more frequently, instead of "until they fall off their bodies," as Lam says. Visit trueandco.com to take the Q&A and find see your perfect bra style. Are you wearing the right sized bra? Have you ever been measured professionally? Would you try this service? Get your thoughts off your chest (see what we did there?) in the comment box below!
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Ispunite upitnik i tvrtka True & Co izračunat će koja mjera vam odgovara i poslati vam tri grudnjaka koji bi vam trebali savršeno pristajati Svi se sjećamo kad smo s mamom prvi put birali prvi grudnjak, ali za neke žene kupnja tog dijela donjeg rublja nije s godinama postala nimalo jednostavnija. Zato su dvije bivše zaposlenice Microsofta osnovale tvrtku True & Co, neku vrstu online kabine za isprobavanje koja pokušava korisnicima pronaći savršen grudnjak uz pomoć znanstvenog algoritma. Jedinstvena metoda koju su razvile Michelle Lam i Aarthi Ramamurthy koristi informacije koje ispunjava kupac u upitniku kako bi se utvrdilo koji oblik i veličinu grudnjaka treba nositi. Michelle Lam kaže kako ju je njezino vlastito iskustvo odabira grudnjaka motiviralo da ponudi ovakav online servis. 'Isprobala sam za jednu prigodu 20 različitih grudnjaka, a doslovce je samo jedan odgovarao. Palo mi je na pamet zašto sam morala isprobati čak 20 grudnjaka i funkcionira li uopće traka za mjerenje.' Spojila je svoje znanje iz e-trgovine s iskustvom programerke Aarthi Ramamurthy i bacile su se u istraživanje kako bi pronašle bolje rješenje. Rezultat je bio kod koji su destilirale od 'nepisanih pravila' najboljih svjetskih stručnjaka za donje rublje. Klijenti online trgovine True & Co imaju priliku isprobati grudnjake kod kuće bez naknade. Nakon što odgovore na niz pitanja o obliku grudi i omiljenim markama donjeg rublja, algoritam im nudi popis potencijalno dobrih komada. Žene mogu izabrati tri s popisa koji će im biti poslani da ih isprobaju. Klijentice su navodno oduševljene, a i investitori vjeruju da je pred tvrtkom uspjeh budući da je poduzetnički dvojac u prvom krugu uspio prikupiti dva milijuna kuna investicija, piše Daily Mail - Sviđa vam se članak? Preporučite ga prijateljima putem ovih servisa: Pošaljite mailom