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Tetra Pak (Malaysia) Sdn. Bhd., in partnership with Nestlé (Malaysia) Berhad, today announced the launch of the CAREton Project 2014, a campaign that aims to collect and recycle used drink packs into roofing tiles that will be used by social enterprise EPIC Homes to construct new homes for underprivileged Orang Asli communities. This year, the CAREton project targets to collect an ambitious five million used drink packs; following a highly successful campaign in 2013 that collected 3.62 million packs - 119% above target due to growing support from business partners and greater consumer awareness. This year’s targeted collection translates into 690 roofing tiles, and is sufficient for 15 new homes. Approximately 7,247 drink packs are required for one roofing tile measuring 4 x 9 feet. Terrynz Tan, Environment Director, Tetra Pak Malaysia, Singapore, Philippines & Indonesia, said that the idea to kick-start the campaign just before Hari Raya would help to raise collection volumes during the festive season. “Hari Raya is a joyous occasion when many families and friends gather for reunions and celebrations, resulting in higher consumption of drink packs. By encouraging consumers to #RecycleThisRaya, we hope to get the CAREton Project off to a strong start and help us achieve our five million collection target.” Partnering with Tetra Pak for the third year in a row, Nestlé will help to generate greater awareness through various promotional and educational activities. "Since its inception, the CAREton Project has collected and recycled more than four million used drink packs in Malaysia. This is a tremendous achievement as it reflects a growing appreciation among Malaysian consumers and businesses for recycling and its environmental and societal impact. We are thrilled to be supporting Tetra Pak again and welcome other businesses and organisations to join the cause and make a difference," said Jasmmine Wong, Business Executive Manager, Nestlé Liquid Drinks. At the launch, Tetra Pak also announced that they will be launching its first ‘Recycle Easy’ microsite in July. Designed with geo-location technology, consumers, businesses and schools will be able to locate their nearest drop-off points or commercial collection centres across Malaysia on their computers, tablets or smart phones. “The ‘Recycle Easy’ microsite makes public collection points easier to locate, thereby increasing accessibility. To date, we have 20 collection partners providing 366 collection points in the country and this number is growing. We hope for more Malaysians to actively recycle, now that it’s easier to do so.” Terrynz added. For more information on the CAREton Project 2014 an d full list of selected collection outlets, check out the CAREton Project. About Tetra Pak Together with our customers we make food safe and available, everywhere. Since the start in 1951 we have taken pride in providing the best possible processing and packaging solutions for food. Tetra Pak is one of three companies in the Tetra Laval Group – a private group that started in Sweden. The other two companies are DeLaval and Sidel. Tetra Laval is headquartered in Switzerland.
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Vodeća svjetska tvrtka za proizvodnju rješenja za preradu i pakiranja prehrambenih proizvoda, Tetra Pak, predstavila je novu inovativnu vrstu ambalaže - Tetra Brik® Aseptic 1000 Edge, prvi put na tržištu Bosne i Hercegovine i to za potrebe tvrtke Meggle i njena mlijeka u litarskoj i polulitarskoj ambalaži. Riječ je o inovativnoj ambalaži koja, zahvaljujući kontinuiranom osluškivanju potreba tržišta i vrhunskoj Tetra Pak tehnologiji, donosi dosad neviđene mogućnosti. Prvenstveno, novo pakiranje zadržava izvornu kvalitetu i okus mlijeka s domaćih pašnjaka. Uz to, štiti mlijeko od dnevne svjetlosti (svjetlosnih utjecaja), pruža zaštitu nutritivnih vrijednosti i vitamina te ostalih važnih sastojaka koji se nalaze u mlijeku. Pored sigurnosti, novo pakiranje je vrlo funkcionalno i lako za uporabu, modernog je dizajna koji je vrlo atraktivan klijentima i krajnjim potrošačima. Također, omogućava lako izlijevanje sadržaja zahvaljujući inovativnom čepu (koji se otvara u dva koraka te dodatno štiti sadržaj) i specijalnom obliku pakiranja. Godinama tvrtka Meggle posluje u Bosni i Hercegovini čuvajući ono što je domaće i koristeći lokalno mlijeko. Kao dar svojim kupcima za dugogodišnju vjernost i povjerenje ovaj put tvrtke Meggle i Tetra Pak lansiraju inovaciju na tržište kako bi odgovorili na potrebe suvremenog kupca. „Na bosansko-hercegovačkom tržištu smo prisutni preko 20 godina, a vodeću poziciju održavamo svakodnevnim radom, osluškivanjem potreba naših potrošača i praćenjem svjetskih trendova, te najvažnije - zahvaljujući vjernim kupcima koji u Meggle brandu vide sigurnost, kvalitetu i povjerenje. Taj uzajamni odnos i ljubav rezultat su prepoznavanja važnosti kupovanja domaćih proizvoda. Kupnjom domaćeg zajedno rastemo i razvijamo se. Novo pakiranje Meggle mlijeka je stepenica više u očuvanju izvornog okusa mlijeka s naših pašnjaka, te povećanju sigurnosti proizvoda", ističe Jadranka Penava, direktorica društva Meggle BiH. Osvježavajuće i moderno pakiranje Meggle mlijeka u Tetra Brik® Aseptic 1000 Edge pakiranju, rezultat je poštivanja tradicije tvrtke Tetra Pak da štiti što je dobro i poveća funkcionalnost i jednostavnije korištenje. "Zaštita sadržaja pakiranja, potrošača kao i okoliša osnovna su načela kojima se vode ove dvije tvrtke. Kao i svi drugi Tetra Pak proizvodi, Tetra Brik® Aseptic Edge je pakiranje koje pozitivno utječe na okoliš, jer je izrađen od 73% obnovljivog materijala, pa samim tim ima nisku emisiju ugljičnog dioksida. Nekoliko slojeva kartonske ambalaže štite ono što je unutar pakiranja, a suvremena logistika, zajedno s optimiziranom proizvodnjom, omogućava da Tetra Brik® Aseptic Edge bude i vrlo atraktivan na tržištu", s ponosom je istakla Marija Krasilowez, generalna direktorica tvrtke Tetra Pak za Jugoistočnu Europu. Inovacije postoje kako bismo sačuvali ono što je dobro! A novo Tetra Brik® Aseptic 1000 Edge pakiranje Meggle mlijeka iz kojega od sad možete piti s posebnom pažnjom i posvećenošću, izvornog okusa i kvalitete, vrhunac je našeg zajedničkog rasta i evolucije. Uživajte uz Meggle mlijeku u pakiranju od 1000 ml I 500 ml. About Tetra Pak Together with our customers we make food safe and available, everywhere. Since the start in 1951 we have taken pride in providing the best possible processing and packaging solutions for food. Tetra Pak is one of three companies in the Tetra Laval Group – a private group that started in Sweden. The other two companies are DeLaval and Sidel. Tetra Laval is headquartered in Switzerland.