http___www.uhpa.hr_clanak_odrzivost-u-turizmu-je-potraznja-trzista-a-ne-trend-33056_1.xml
1.1 2.1 3.1 4.1 4.2 5.1 6.1 6.2 7.1 7.2 8.1 8.2 9.1 10.1 10.2 10.3 11.1 12.1 13.1 13.2 13.3 14.1 14.2 14.3 15.1 15.2 16.1 17.1 17.2 17.3 17.4 18.1 19.1 20.1 20.2 21.1 21.2 21.3 21.4 21.5 22.1 23.1
Get Engaged: Sustainability in tourism is a market demand, not a trend UHPA Successfully sent to your email address. Error occured. Please try again or contact administrator at uhpa@uhpa.hr. The Association of Croatian Travel Agencies (UHPA) is proud to have members who are willing to run great businesses that create unforgettable memories for the tourists and yet contribute to sustainable development of local communities and the protection of the environment and cultural heritage, Željko Trezner, director of UHPA, has stated The EU has funded joint effort of the business and educational sector’s common goal to promote sustainability in Croatia, Greece, Latvia, Poland, Netherlands and UK. This has proven to be recipe for innovative and sustainable tourism practices. In the two-year project, eleven educational institutions and seven national tourism associations, in partnership with over 200 travel agencies, have embraced the Travelife system. The project was financed by the EU Lifelong Learning Programme – Transfer of Innovation fund and co-financed and supported by Office for Cooperation with NGOs and Ministry of Tourism of the Government of Croatia. Travelife is a training, management and certification initiative for tourism companies committed to reach sustainability with primary focus on hotels, accommodations, tour operators and travel agencies. On its online platform, it offers educational tools, exams and a step-by-step certification process. In mentioned countries, where the “Corporate Social Responsibility Training and Certification in the Travel Sector” (in short: CSR TOUR) project was implemented, the participation of travel agencies and other professional institutions has assisted the process of providing education and certification. The result is that over 50 travel companies implemented sustainability management system, 94 hotels were Travelife certified and over 750 personal certificates of Travelife Sustainability Managers were issued. Both travel agencies and accommodation providers agree that sustainability is necessity demanded by the customers and tour operators and as such is the only professional option. The market dictates minimal negative influence on local communities and cultural and natural heritage. “The Association of Croatian Travel Agencies’ (UHPA) is proud to have members who are willing to run great businesses that create unforgettable memories for the tourists and yet contribute to sustainable development of local communities and the protection of the environment and cultural heritage,” Željko Trezner, director of UHPA, has stated. From business to schools The focus has also been put to fast-forwarding innovation from the travel industry to educational institutions and their students. Travelife educational tools have been upgraded, translated into four additional languages and provided to trainers for professionals and students. During the trainings, more than 600 pupils and students have gained new knowledge and competences on sustainability in tourism. “Polish Chamber of Tourism has committed to CSR TOUR Project because sustainable management in tourism means benefits for the tourist market in terms of environmental protection, cooperation with suppliers and destinations. It also provides a great asset for tour operators and travel agents in terms of competitive advantage and cost savings. Polish Chamber of Tourism is also very much satisfied with cooperation with Polish VET institutes and engagement of students in Travelife training- it means that future staff of tourism companies will be more effective in implementing sustainability in TO&TA management systems”, said Bożena Szawłowska, PIT’s project manager. In 2012, when the CSR TOUR project was initiated, the concept of sustainable tourism and corporate social responsibility was discussed on a theoretical level within the educational institutions. However it was recognised by the travel agencies and hotels that they hadn’t acknowledged the importance of their role, and the positive and negative impacts of their business. Despite previous promotion by the mass media of sustainability and the undeniable influence of tourism , awareness-raising in the tourism industry was one of the most important goals of the project: “HATTA (the Hellenic Association of Travel and Tourist Agencies) is happy to have participated in the CSR TOUR Project and considers it an actual success also in Greece. Despite the difficult times for our country, in which we were called to present Travelife to our members, and the various concerns that these difficult times have created for the Greek travel agencies, thanks to this project we were able to raise awareness among our members regarding the relatively new concept of sustainability in tourism and CSR and the benefits that these could bring to their enterprises, to offer them tools to work towards their certification with Travelife, but also to contribute to the education of young people in these principles, who will integrate them subsequently in their professional life. As is the case with everything new, it needs time to really take root. We are confident, however, that sustainability and CSR, as well as Travelife, have a future in our country“, said Angeliki Rossolatou, HATTA’s project manager. Croatian, Greek, Latvian and Polish Tourism Associations will continue to promote sustainability within the tourism industry and help travel agencies, tour operators, hotels and other accommodation facilities to monitor their social and environmental impact, but also to inform guests and business partners on their achievements. Best practices in one brochure A great amount of effort, numerous hours of work and many materials went into support the CSR TOUR project. All of which were aimed at helping the participating companies who were seeking to improve the quality of their services, the customer experience, the progress of the local community and environmental protection. Over 80 examples of good practice from travel agencies from Croatia, Greece, Latvia, Poland, Netherlands and United Kingdom have been gathered. They point out how travel agencies and all tourism-related businesses can use sustainability as a magnet for tourists and can help local communities and the environment. Furthermore they can educate tourists on sustainable development and the protection of flora and fauna. Examples of good practice are an inspiration to all travel agencies for improvement of their business management and excellent educational material for students. The brochure is available here How to get engaged? For more information, interactive Travelife trainings, videos, tools for planning and reporting please visit www.travelife.info
1.1 2.1 3.1 4.1 5.1 6.1 6.2 7.1 7.2 7.3 8.1 8.2 9.1 10.1 10.2 10.3 11.1 12.1 13.1 13.2 13.3 14.1 14.2 14.3 14.4 15.1 15.2 16.1 16.2 16.3 16.4 16.5 16.6 17.1 18.1 19.1 19.2 20.1 20.2 20.3 20.4 20.5 21.1 22.1 23.1
Održivost u turizmu je potražnja tržišta, a ne trend UHPA Članak je uspješno poslan na upisanu adresu. Greška prilikom slanja, molimo pokušajte ponovo. Udruga hrvatskih putničkih agencija (UHPA) ponosna je što su njezini članovi spremni voditi iznimne tvrtke koje turistima donose nezaboravna iskustva, ali ipak doprinose održivom razvoju lokalnih zajednica, zaštiti okoliša i kulturne baštine", rekao je Željko Trezner, direktor UHPA-e Europska unija je financirala zajedničke napore obrazovnog i poslovnog sektora u promicanju održivosti u Hrvatskoj, Grčkoj, Latviji, Poljskoj, Nizozemskoj i Velikoj Britaniji. Ovo se pokazalo kao recept za inovativne i održive prakse u turizmu. U dvogodišnjem projektu jedanaest obrazovnih institucija i sedam nacionalnih turističkih udruga uz suradnju s više od 200 putničkih agencija prihvatilo je Travelife sustav. Projekt je financiran iz programa Europske unije Cjeloživotno učenje - Transfer inovacija. Također, sufinanciran je i podržan od strane Ureda Vlade Republike Hrvatske za udruge i Ministarstva turizma. Travelife je inicijativa za obuku, menadžment i certificiranje tvrtki u turizmu koje streme održivosti, uz primarni fokus na hotele, pružatelje smještaja, turoperatore i putničke agencije. Na svojoj online platformi pruža obrazovne alate, ispite te proces certifikacije koji korisnika vodi korak-po-korak. U spomenutim zemljama, gdje je CSR TOUR ("Corporate Social Responsibility Training and Certification in the Travel Sector") projekt implementiran, sudjelovanje putničkih agencija i drugih profesionalnih institucija pomoglo je u pružanju edukacija i certifikacije. Rezultat je više od 50 turističkih agencija koje su implementirale održivi sustav upravljanja, 94 hotela su certificirana za Travelife i izdano je više od 750 individualnih certifikata za Travelife menadžere održivosti. Turističke agencije i pružatelji smještaja slažu se da je održivost tražena od kupaca i turoperatora i to je čini poželjnom profesionalnom opcijom. Tržište nalaže minimalni negativni utjecaj na lokalnu zajednicu te kulturnu i prirodnu baštinu. "Udruga hrvatskih putničkih agencija (UHPA) ponosna je što su njezini članovi spremni voditi iznimne tvrtke koje turistima donose nezaboravna iskustva, ali ipak doprinose održivom razvoju lokalnih zajednica, zaštiti okoliša i kulturne baštine", rekao je Željko Trezner, direktor UHPA-e. Od tvrtki do škola Fokus je bio na ubrzavanju prijenosa inovacija iz turizma u obrazovne institucije. Travelifeovi obrazovni alati unaprijeđeni su, prevedeni na četiri nova jezika i dostupni za korištenje instruktorima i studentima. Za vrijeme edukacija na više od 600 sudionika i studenata prenesena su nova znanja i kompetencije u turizmu. "Poljska turistička zajednica je podržala projekt CSR TOUR zato što održivi menadžment u turizmu ima pozitivan efekt na tržište u pogledu očuvanja okoliša, suradnje između dobavljača i destinacija. On također pruža veliku vrijednost turoperatorima i turističkim agencijama kroz kompetitivne prednosti i uštede. Poljska turistička zajednica je također vrlo zadovoljna suradnjom s poljskim strukovnim institucijama i uključenjem studenata u Travelife obuku. To znači da će budući zaposlenici putničkih agencija biti efektivniji u implementaciji održivosti kod turoperatora i putničkih agencija," rekla je Bożena Szawłowska, projektni menadžer u PIT-u. Kad je projekt CSR TOUR započeo 2012. godine, o konceptu održivog turizma i društvene odgovornosti raspravljalo se na teoretskoj razini unutar obrazovnih institucija. Međutim, prepoznato je da putničke agencije i hoteli nisu registrirali važnost svoje uloge te pozitivne i negativne strane poslovanja. "U Grčkoj udruzi putničkih agencija HATTA-i (Hellenic Association of Travel and Tourist Agencies) sretni smo što smo sudjelovati u projektu CSR TOUR koji je, smatramo, doživio uspjeh u Grčkoj. Bez obzira na teško stanje u zemlji predstavili smo sustav Travelife zahvaljujući kojemu smo uspjeli razviti svijest među našim članovima o relativno novom konceptu održivosti i socijalne odgovornosti u turizmu. Odnosno, prednostima koje oni mogu donijeti njihovom poslovanju. Ponudili smo im alate koji im mogu pomoći pri Travelife certifikaciji, ali također doprinijeti približavanju ovih principa mladim ljudima, koji ih kasnije mogu integrirati u svoj profesionalni život. Kao i kod svih novih stvari, potrebno je vrijeme da nove ideje puste korijenje. Mi smo sigurni da održivost, socijalna odgovornost i Travelife imaju budućnost u našoj zemlji", rekla je Angeliki Rossolatou, projektna menadžerica HATTA-e. Hrvatske, grčke, latvijske i poljske turističke udruge nastavit će promicati održivost u turizmu i pomagati putničkim agencijama, turoperatorima, hotelima i pružateljima smještaja u nadgledanju društvenog i ekološkog utjecaja, ali također u informiranju gostiju i poslovnih partnera o svojim postignućima. Najbolje prakse u jednoj brošuri Veliki trud, brojni sati rada i mnogo materijala potrošeni su u sklopu projekta CSR TOUR. Cilj je bio pomoći tvrtkama koje su sudjelovale u unaprjeđivanju kvalitete usluge, iskustva kupaca i napretku lokalne zajednice i zaštite okoliša. Prikupljeno je više od 80 primjera dobre prakse iz Hrvatske, Grčke, Poljske, Nizozemske i Velike Britanije. Pokazuju kako putničke agencije i ostale tvrtke koje se bave turizmom mogu koristiti održivost kao magnet za turiste i pomoći lokalnim zajednicama i zaštiti okoliša. Nadalje, mogu educirati turiste o održivom razvoju i zaštiti flore i faune. Primjeri dobre prakse su inspiracija svim putničkim agencijama za poboljšanje menadžmenta i izvrstan obrazovni materijal za studente. Brošura se može preuzeti ovdje. Kako se priključiti? Za više informacija, interaktivne Travelife treninge, videa, te alate za planiranje i izvješćivanje molimo Vas posjetite www.travelife.info. IZVOR: Travelife priopćenje za javnost