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Chip Kidd: The art of first impressions — in design and life Book designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly — clarity and mystery — and when, why and how they work. He celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers. Similar topics - TED Books - Books - Creativity - Design - Literature TED Books Dig deeper into this idea — read Chip Kidd's TED Book About TED Books Long enough to explore a powerful idea but short enough to read in a single sitting, TED Books pick up where TED Talks leave off. View the collection arrow-label Related talks Discuss Enthusiastically agree? Respectfully beg to differ? Have your say here.
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Marc Kushner: Zgrade budućnosti oblikovat ćete upravo vi. Evo zašto. „U arhitekturi se ne radi o matematici ni o zoniranju, već o instinktivnim emocijama”, kaže Marc Kushner. U karizmatičnom i često smiješnom govoru daje pregled posljednjih trideset godina arhitekture da bi pokazao kako javnost, koja nekad nije imala nikakav utjecaj, postaje nužnim dijelom procesa projektiranja. Uz pomoć društvenih medija povratne informacije dolaze do arhitekata godinama prije nastanka zgrade. Rezultat je toga da arhitektura za nas može učiniti više nego ikad prije. Similar topics - TED Books - Architecture - Design - Social media TED Books Dig deeper into this idea — read Marc Kushner's TED Book About TED Books Long enough to explore a powerful idea but short enough to read in a single sitting, TED Books pick up where TED Talks leave off. View the collection arrow-label Related talks Discuss Enthusiastically agree? Respectfully beg to differ? Have your say here.