http___www.ted.com_talks_rory_sutherland_life_lessons_from_an_ad_man_language_hr_1.xml
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Uri Alon: Why truly innovative science demands a leap into the unknown While studying for his PhD in physics, Uri Alon thought he was a failure because all his research paths led to dead ends. But, with the help of improv theater, he came to realize that there could be joy in getting lost. A call for scientists to stop thinking of research as a direct line from question to answer, but as something more creative. It's a message that will resonate, no matter what your field. Similar topics - Ted global - Creativity - Science - Theater Related talks Discuss Enthusiastically agree? Respectfully beg to differ? Have your say here.
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Rory Sutherland: Rory Sutherland: Životne lekcije jednog oglašivača Oglašavanje dodaje proizvodu vrijednost mijenjanjem naše predodžbe o proizvodu, ne i samog proizvoda. Rory Sutherland iznosi odvažnu tezu da promjena u percipiranoj vrijednosti nama može biti podjednako prihvatljiva kao i ono što nam predstavlja 'pravu' vrijednost - i njegovi zaključci imaju utjecaj na to kako gledamo na život. Similar topics - Ted global - Advertising - Business - Consumerism - Creativity - Economics - Happiness - Life - Psychology Related talks Discuss Enthusiastically agree? Respectfully beg to differ? Have your say here.