http___www.ted.com_talks_steve_howard_let_s_go_all_in_on_selling_sustainability_language_sr_2.xml
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Steve Howard: Let's go all-in on selling sustainability The big blue buildings of Ikea have sprouted solar panels and wind turbines; inside, shelves are stocked with LED lighting and recycled cotton. Why? Because as Steve Howard puts it: “Sustainability has gone from a nice-to-do to a must-do.” Howard, the chief sustainability officer at the furniture megastore, talks about his quest to sell eco-friendly materials and practices — both internally and to worldwide customers — and lays a challenge for other global giants. Similar topics - Ted global - Business - Culture - Design - Global issues - Sustainability Related talks Discuss Enthusiastically agree? Respectfully beg to differ? Have your say here.
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Stiv Hauard (Steve Howard): Idimo do kraja u prodaji održivosti Iz velikih plavih zgrada IKEA-e iznikli su solarni paneli i vetrenjače; unutra, police su ispunjene LED rasvetom i recikliranim pamukom. Zašto? Zato što, kako Stiven Hauard kaže: "Održivost je od nečega što bi bilo poželjno postala nešto što je obavezno." Hauard, kao glavni direktor za održivost u velikim prodavnicama nameštaja, govori o svojoj kampanji promocije ekološki prilagođenih materijala i prakse poslovanja - kako interno, tako i kupcima širom sveta - i postavlja izazov ostalim globalnim gigantima. Similar topics - Business - Culture - Design - Global issues - Sustainability Related talks Discuss Enthusiastically agree? Respectfully beg to differ? Have your say here.