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Recent Posts Recent Comments - bill on 3 Ways to Become a Resource while Enhancing Reputation Management Initiatives - jerome on Reputation Management – Politics in an Online Age - Wade on Reputation Management – Politics in an Online Age - Alexander on Proactive Defense with Online Reputation Management - Neil on Reputation Management: Why Your Business must Manage its Virtual Presence Archives Categories - bad reputation - brand management - corporate reputation - corporate reputation management - engine reputation management - internet reputation management - online reputation management - Online Reputation Managers - online reputation monitoring - reputation - reputation companies - reputation management - reputation marketing - reputation monitoring - search engine reputation management Category Archives: reputation management 4 Steps to Start Proactive Reputation Management For many businesses, the need for reputation management is a numbers game. What this means is that an increasing number of customers and a growing audience also increase the chances of negative content being posted online. If your business has … Continue reading Posted in online reputation management, reputation, reputation companies, reputation management Tagged internet reputation management, online reputation monitoring, reputation management Comments Off Reputation Management: Review Sites as Free Focus Groups While review sites and the content posted on them are often seen by businesses as having potentially far more negative implications than positive ones, the reality is that they are both here to stay. This being the case, a business … Continue reading Posted in online reputation management, reputation, reputation management, reputation marketing Tagged online reputation management, reputation management, reputation marketing Comments Off Reputation Management: The Downside of Arguing Online If you’re like most entrepreneurs, you love your business and will defend it against any and all naysayers. However, when this type of give and take goes online in the form of an argument, there is a good chance that … Continue reading Posted in reputation, reputation management Tagged online reputation management, reputation management Comments Off Increased Visibility and Reputation Management for Local Businesses Online searches for local businesses continue to escalate, especially with users of mobile devices, which provide visibility in a way that traditional media marketers could only dream about. With this increased visibility, however, comes the possibility that negative comments about … Continue reading Posted in online reputation management, Online Reputation Managers, reputation management Tagged online reputation management, reputation Comments Off Making Lemonade out of Lemons when Negative Content Surfaces Negative content can surface on the web in a wide variety of forms including complaints made directly to the company, bad reviews, and less than optimal conversations on social on social media sites. While you never want to see anything … Continue reading Posted in online reputation management, Online Reputation Managers, reputation, reputation management Tagged online reputation management, reputation management Comments Off 3 Ways to Become a Resource while Enhancing Reputation Management Initiatives The cumulative results of the Panda and Penguin algorithm updates and the Hummingbird algorithm change has been a front burner issue for reputation managers trying to navigate through the practices that can still yield results versus others that are either … Continue reading 3 Ways Companies Hurt their Online Reputation even when they are Right and the Customer is Wrong Back in the day, the communications between a business and its customers were basically a one-way street, with messaging through advertising and other brand-building efforts being distributed through traditional outlets such as television, print and radio. If customers wanted to … Continue reading Reputation Management: Choosing How to Respond to Complaints For many businesses, seeing negative content for the first time in the form of a negative review or social media post can come as both a shock and an attack on a professional and personal level. While the knee-jerk response … Continue reading What does Google want from a Reputation Management Campaign? Google doesn’t say much about reputation management practices, possibly due to the fact that the search engine speaks to many of the same issues when addressing search engine optimization (SEO). When reputation management is addressed it pays to listen to … Continue reading Reputation Management: Why Your Business must Manage its Virtual Presence Prior to the advent of the internet, social media, and online reputation management, the typical consumer experience with a business involved a trip to a brick and mortar location where a purchase would be made. These visits may have been … Continue reading
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Online İtibar Yönetimi, kurumsal veya bireysel şirketler için, tüm dünya üzerinde adı sık sık kullanılan bir kavram haline gelmiştir. Peki Online İtibar Yönetimi nedir? İtibar, tüm insanların, kişi ya da kurumlar hakkındaki olumlu veya olumsuz değer yargılarını ifade eder. Bu anlamda kişi ve kuruluşlar için itibar yönetimi (Reputation Management) her geçen gün daha da önem kazanmıştır. İnternetin ve sosyal medyanın hayatımıza geniş anlamda nüfus etmesiyle itibar yönetimi daha sıklıkla online itibar yönetimi olarak anılmaya başlamış ve itibar yönetimi faaliyetleri elektronik ortamda yer alan iletişim araçlarının kontrol edilmesine odaklanmıştır. Bu durum sosyal hayattaki itibarınızın, internetteki itibarınız ile paralellik taşımasına ve hatta gazete ve televizyon gibi geleneksel medyada oluşturulan kurumsal imajınızın ötesine geçerek, online itibar yönetiminin öncelik kazanmasını sağlamıştır. Nitekim şirketinizin ve sizin internet dünyasındaki (Google veya diğer arama motorlarının arama sonuçlarında, sosyal medyada, Youtube ve benzeri video sitelerinde, blog sitelerinde) görünümünüzün iyi olması ve sizi doğru yansıtması her zamankinden daha fazla önem kazanmıştır. Kişi ve kurumların markalarını, ürünlerini, hizmetlerini ve dijital ortamlardaki algı yönetimlerini esas alan Online İtibar Yönetimi, dijital iletişim ve pazarlamaya yönelik maksimum kontrolü sağlayarak dijital dünyanın sunduğu fırsatlardan azami şekilde yararlanmanızı ve mevcut/potansiyel hedef kitlenizin size ulaşmasını hedefler. Bu çerçevede Arama motoru optimizasyonundan, internet ve sosyal medya takibine, online müşteri ilişkileri yönetiminden, bilişim hukukuna kadar bir çok farklı konuda gerçek anlamda uzmanlık gerektiren bir hizmettir. • Arama Motoru Optimizasyonu (SEO) • Olumlu İçerik Üretimi ve Yönetimi • Sosyal Medya Yönetimi (Takip, Raporlama, Analiz) • 7/24 Online Takip