Den første foranstaltning, der blev iværksat fra 1997 til 2003, bestod af et bonussystem for forhandlere, der forskelsbehandlede i forbindelse med eksportsalg, som når man betragter dets objektive funktion, gik ud over det nødvendige for at tilskynde de nederlandske forhandlere til at bestræbe sig for at sælge flest mulige biler inden for deres kontraktområde.
The first measure, which was implemented from 1997 until 2003, consisted of a system of bonuses to dealers which discriminated against export sales and which, when viewed from the angle of its objective modus operandi, went beyond what was necessary to induce Dutch dealers to devote their best sales efforts to their contract territory.