Forhandlerens deltagelse i reklame- og salgsfremstød er nødvendig for at sikre det bedst mulige resultat af sidanne fremstød, der tegner sig for en væsentlig del af producentens investeringer.
In addition, the retailer's cooperation in advertising and promotional activities is indispensable in ensuring maximum effectiveness in promotional campaigns, the cost of which represents a substantial proportion of the producer's investment.