Mistillid til teknologi og mangel på sikkerhed ses som min­dre barrierer for brugen af Internettet til at sælge produkter og serviceydelser.
This is because e­commerce, based on the Internet, is gradually changing the way business is conducted throughout the entire process: in many cases all trade transactions, marketing, ordering, pay­ment, delivery, and customer support can nowa­days be carried out digitally.