Disse bestemmelser gør det bla. muligt i kontrahenternes fælles interesse at koordinere producentens og de godkendte forhand leres salgsfremstød og siledes at planlægge ensartede reklamekampagner pi den mest rationelle måde.
The provisions make it possible in particular to coordinate, in the common interest of the contracting parties, the promotional measures taken by the manufacturer and its authorized retailers and thus to plan as rationally as possible coordinated advertising campaigns.