De viser f.eks., at over 20 millioner flere europæere ved slutningen af kampagnen var overbevist om, at kræft kan forebygges, og at de var mere bevidste om de forskellige risikofaktoerer, f.eks. rygning og mangel på frugt, grøntsager og kornprodukter i kosten, efter kampagnen.
That shows for instance that by the end of the campaign over 20 million more Europeans were convinced that cancer is preventable and that the various risk factors - for example smoking and lack of fruit, vegetables and cereals in the diet - were better known after the campaign.