Eftersom de fleste af SeaFrances bilfærger er blandede, dvs. at de transporterer både passagerer og gods, og at passagerdelen er meget sæsonbestemt, er det af afgørende betydning, at SeaFrance ikke støder fragtkunderne fra sig, da de skal kunne stole på at kunne blive betjent løbende og med samme kvalitet.
In view of the fact that most of SeaFrance’s car ferries are ro-pax (multi-purpose vessels able to carry both passengers and freight) and that the ‘passenger’ business is very seasonal, it would be crucial for SeaFrance not to alienate the freight customers who must be assured that the service will be provided reliably and continuously throughout the year.