Han tager i den forbindelse udgangspunkt i historiske gennemsnitforrentninger, der i reglen også giver ham en forestilling om virksomhedens fremtidige resultater, samt eksempelvis i en analyse af virksomhedens forretningsmodel i det tidsrum, som investeringen vedrører, virksomhedsledelsens strategi og kvalitet og udsigterne i den pågældende branche.
He here bases himself on historical average returns, which generally also give him an idea of what the company's future performance is likely to be, as well as — among other things — on the analysis of the company's business model for the period of the investment, the strategy and quality of its management, and the prospects for the economic sector concerned.