Mediefrihed bygger i EU på oprindelseslandsprincippet. Også i det nye direktiv gælder et stærkt oprindelseslandsprincip.
In the European Union, the country of origin principle is the foundation upon which the freedom of the media rests, and that same principle is very definitely present in this new directive, although it was also necessary to take account of the concerns of those Member States who see it being open to misuse or being circumvented or who fear that it will be.