• at gøre sektoren mere konkurrencedygtig på længere sigt • at eliminere intervention som en kunstig afsætningsmulighed for overskudsproduktion • fortsat at bevare alle traditionelle afsætningsmuligheder for alkohol til konsum og vinbaserede produkter • at give plads for regional diversitet • at formalisere producent- og brancheorganisationernes rolle • at forenkle den nuværende lovgivning om vin.
The reform has seven broad objectives: • to improve the balance between supply and demand on the Community markets and allow producers to take advantage of expanding markets; • to enable the sector to become more competitive in the longer term; • to eliminate intervention, where it is considered an artificial outlet to surplus production; • to maintain all traditional outlets for potable wine alcohol and vine-based products; • to take regional diversity into account; • to formalise the role of producer and sectoral organisations; • to simplify current wine legislation.