Fru Larive fremhæver på rosværdig måde, hvor vigtig en rolle reklame, markedsføring, sponsorering, salgspromotion og public relations spiller, ikke alene i det indre marked, men også i de bestræbelser, som udfoldes på markederne uden for Europa.
Mrs Larive has raised the important role played by advertisements, marketing, sponsorship, sales support and public relations in the internal market in a manner which deserves our praise. This applies both to the internal market and to activities in markets outside Europe.