Man kan mindske negative miljøpåvirkninger i produktionen af bestemte produktgrupper. Fælles mål for miljøvenligt forbrug skal fremmes, og det skal være muligt at forene det med tilsvarende internationale standarder.
The environmental label must and will signal to third countries a whole range of important environmental concepts: that adverse effects on the environment can be reduced in the manufacture of certain product groups; that common goals for environmentally friendly consumption should be promoted; and that the relevant international standards must be observed.