Samtidig med at EFTA-staterne liberaliserede markedet, mente de, at public service-radio- og tv-virksomhed burde bevares for at sikre dækning i en række områder og opfyldelse af behov, som private operatører ikke nødvendigvis vil opfylde optimalt.
Whilst opening the market to competition, EFTA States considered that public service broadcasting ought to be maintained, as a way to ensure the coverage of a number of areas and the satisfaction of needs that private operators would not necessarily fulfil to the optimal extent.