Det europæiske erhvervsliv tager disse udfordringer op, herunder gennem oprettelse af et stigende antal grænseoverskridende europæiske virksomheder.
To deny this possibility to companies as a matter of principle or by failing to implement correctly the provisions of the EC sectoral legislation introducing competition in the markets – such as energy, telecoms and financial services – would amount to a serious restriction of their ability to adapt to the challenges presented by the integration of markets in the EU, to the rapid advances in technology which many industries are experiencing, and generally to the evolving dynamics of doing business in the Europe of today.