Hidtil har det indre marked kun været virkelighed for de store virksomheder. E-handlen betyder, at det indre marked bliver helt anderledes tilgængeligt for de mindre virksomheder og frem for alt for enkeltpersoner, kunder og forbrugere, som nu endelig kan drage nytte af hele det indre marked i Europa.
Until now, the single market has only been a reality for major companies. e-commerce means that the single market will become accessible in a quite different way to smaller companies and, above all, to individuals, customers and consumers, who can now finally benefit from the whole of the European single market.