Inden for forskningen bør der især investeres i markedsforskningen - forskning i, hvilke produkter forbrugerne køber - men naturligvis også i produktforskningen - forskning i, hvordan kan man eksempelvis producerer vedvarende energi i landbruget og dermed mindsker Europas afhængighed af import.
As regards research, money particularly needs to be invested in market research, that is to say into what products consumers buy, and also, of course, in product research - for example, how can renewable energy be produced in the agricultural sector to counteract Europe's dependence on imports?