Og selv inden for sektorer præget af verdensomspændende strategier er der set med kundernes øjne ikke nødvendigvis tale om nogen global konkurrence - det gælder blandt andet inden for telekommunikation, hvor markederne ud fra brugerens synspunkt fortrinsvis er nationale og ofte stadig domineres af operatører med monopolstilling.
Furthermore, even in sectors in which global strategiesare pursued, competition does not necessarily, from the customer's point of view, take place at globalmarket level; a notable example is telecommunications where, from the resident user's point of view,markets remain essentially national and are in some cases still dominated by monopoly operators.