(7) der bør fastsættes betingelser for, hvornår sammenlignende reklame er tilladt, for så vidt angår sammenligningen, således at det kan fastslås, hvilke former for sammenlignende reklame der vil kunne fordreje konkurrencen, skade konkurrenterne og påvirke forbrugernes valg i uheldig retning; disse betingelser for lovlig reklame bør omfatte kriterier for en objektiv sammenligning af varers og tjenesteydelsers karakteristiske træk;
(7) Whereas conditions of permitted comparative advertising, as far as the comparison is concerned, should be established in order to determine which practices relating to comparative advertising may distort competition, be detrimental to competitors and have an adverse effect on consumer choice; whereas such conditions of permitted advertising should include criteria of objective comparison of the features of goods and services;