Kommissionens meddelelse af 3. marts 2010 med titlen »EUROPA 2020 — En strategi for intelligent, bæredygtig og inklusiv vækst« (»Europa 2020«) kræver, at borgerne skal have mulighed for fuldt ud at deltage i det indre marked, hvilket gør det nødvendigt at styrke deres mulighed for og tillid til at købe varer og tjenesteydelser over grænserne, navnlig over nettet.
The Commission Communication of 3 March 2010 entitled ‘Europe 2020 — A strategy for smart, sustainable and inclusive growth’ (‘Europe 2020’) calls for citizens to be empowered to play a full part in the internal market, which requires the strengthening of their ability and confidence to buy goods and services cross-border, in particular online.