Z důvodu myšlenkové pohodlnosti si osvojují starou behavioristickou teorii, v současnosti znovu oživenou "neurovědami" z USA a hojně šířenou bez větších znalostí vědeckými ústavy a médii.
They adopt, for intellectual convenience, the old behaviourist theory, which has recently been re-awakened by the "neuro-sciences" of the United States that have been widely and silently diffused by business institutes and the Media.