So he took a paper napkin that was on the table in this café where we were talking in Brussels and he hooked together several of the words in the commercial logo and wrote, "No capital letters. "
Svo hann tķk servíettu sem lá á borđinu á ūessu kaffihúsi ūar sem viđ vorum í Brussel og hann tengdi saman nokkur af orđunum í fyrirtækismerkinu og skrifađi: "Engir hástafir."