A to bi znacilo pobijanje sada dominantnog freudovskog prikaza ljudskih bica kao sebicnih pojedinaca vođenih instinktom, što je koncept ljudskih bica koji su potakle i ohrabrivale tvrtke, jer stvara idealne potrošace.
And this would mean challenging the now dominant Freudian view of human beings as selfish instinct driven individuals which is a concept of human beings that has been fostered and encouraged by business because it produces ideal consumers.