Quan el consultor d'IT, escriptor i desenvolupador Isseki Nagae va titular l'11 d'octubre de 2011 un article del seu bloc "Perquè els fabricants japonesos continuen perdent contra Apple, en paraules de Steve Jobs , probablement sabia que rebria moltes crítiques.
When IT consultant, author and developer Isseki Nagae titled an October 11, 2011, post on his blog "Why Japanese manufacturers keep losing to Apple, in the words of Steve Jobs" , he probably knew he would draw some flak for it.