Blocaires i dissenyadors gràfics amb aquesta mateixa idea van organitzar una contracampanya: a Khess Petch (tota blanca) s'hi oposa Nioul Kouk (tota negra)".
Bloggers and infographics designers took the idea to task and organized a counter-campaign: "We see your Khess Petch (completely white) campaign and we raise its counter: Nioul Kouk (completely black in wolof)".