Al capdavant del projecte es troba el col·lectiu mexicà independent Germen Crew, format per artistes urbans especialitzats en l'art del grafit, la pintura mural i la documentació audiovisual que, mitjançant l'art públic i de carrer, volen donar un nou significat als espais i restituir el teixit social per al benefici de les comunitats.
The collective effort has created jobs, reduced youth violence and instilled a sense of community spirit, turning Las Palmitas into what the project leaders have dubbed the "first magical neighborhood" — a play on the Mexican government’s separate initiative to promote “magical towns” (Pueblos Mágicos) as tourism destinations. Leading the project was the independent Mexican collective the Germen Crew (Seed Crew), composed of urban artists specializing in graffiti art, mural painting and audiovisual documentary.