L'escriptor i periodista León Krauze, en l'article "El Triunfo de Joaquín Guzmán" del seu bloc Letras Libres, va comentar la imatge edulcorada del 'capo':
Regarding the gangster's sweetened image, writer and journalist León Krauze wrote in the post "El Triunfo de Joaquín Guzmán" (Joaquín Guzmán's Triumph) on his blog Letras Libres (Free Words): Thus El Chapo turns out to be a family man who visits and loves his mommy, who cares for his kids and dreams of enjoying his retirement years in his Sinaloa home place. Who became a drug dealer because he needed to make a living somehow, who is not violent unless it's self-defense, who hasn't harmed Mexico.