Durant l'últim cap de setmana del mes d'abril del 2012, els habitants de Santa Cruz Barillas van començar les festes locals anuals amb un concurs de bellesa per triar la reina de la bellesa Q'anjob'al Maya 2012-13, com explicava Pancholon al seu bloc .
During the last weekend of April 2012, villagers in Santa Cruz Barillas were kicking off their local annual festivities, starting with a beauty pageant to elect the 2012/13 Mayan Q'anjob'al beauty queen, as Pancholon reported on his blog .