Al capdavant del projecte es troba el col·lectiu mexicà independent Germen Crew, format per artistes urbans especialitzats en l'art del grafit, la pintura mural i la documentació audiovisual que, mitjançant l'art públic i de carrer, volen donar un nou significat als espais i restituir el teixit social per al benefici de les comunitats.
Leading the project was the independent Mexican collective the Germen Crew (Seed Crew), composed of urban artists specializing in graffiti art, mural painting and audiovisual documentary. A group which, through public and street art, aims to give new meaning to public spaces and restore social fabric for the benefit of communities. Their Facebook page reads as follows: