Offering a wine En Primeur, which basically means you are offering a wine which is not yet bottled, not yet ready, means you are selling a piece of excitement, of anticipation, of magic, and there must be some hype and hope around this.
Ponuda vina En Primeur u osnovi znači da to vino nije flaširano, još nije spremno za prodaju i to uzbuđenje, iščekivanje, magija i očekivanja u vezi sa njim.