<p><strong>To promote the incoming anime.</strong></p>

<p>Apparently, <a href="https://en.wikipedia.org/wiki/Animeism" rel="nofollow noreferrer">Animeism</a> (a late-night Japanese anime programming block on <a href="https://en.wikipedia.org/wiki/Mainichi_Broadcasting_System" rel="nofollow noreferrer">MBS</a>) -- and to the extent of anime produced by MBS -- has a routine of cutting entirely/shortening next episode's previews by 15 seconds to promote incoming anime when it's nearing the end.</p>

<p>In this case, since <em>Kill la Kill</em>'s next episode's previews were 15 seconds long, they were entirely cut and replaced by PVs for <em>Riddle Story of the Devil</em> since episode 19 out of 24 (refer to the <a href="https://en.wikipedia.org/wiki/Animeism#Titles" rel="nofollow noreferrer">Wikipedia's list</a> on block B2). Also, since they had worked on next episode's previews, they would be wasted if they hadn't shown them somewhere (e.g. official site).</p>

<p>Another example is <em>Hozuki's Coolheadedness</em> which had 30-seconds next episode's previews. In that case, they're shortened to 15 seconds then continue with <em>Knights of Sidonia</em>'s 15-seconds PV.</p>

<p>Lastly, even for non-Animeism anime, but produced by MBS like <em>Magi</em>, it's also affected. Their 15-seconds next episode's previews got entirely cut to show 15-seconds PV for <em>Haikyu!!</em></p>

<hr>

<blockquote>
  <p><a href="https://anime.stackexchange.com/questions/8785/why-suddenly-move-next-episode-previews-to-online-from-tv#comment11885_8785">previews resumed in the later episodes!</a></p>
</blockquote>

<p>This is just a theory since I don't have enough information to make a conclusion, but if it's not simulcasted or otherwise on streaming sites which had more flexibility in time arrangement, then the next preview could be added manually from the official site.</p>

<hr>

<p>Source:</p>

<ul>
<li><a href="http://ponpokonwes.blog.jp/archives/3688279.html" rel="nofollow noreferrer">matome blog (Japanese)</a></li>
<li>Yahoo! Chiebukuro (Japanese): <a href="https://detail.chiebukuro.yahoo.co.jp/qa/question_detail/q12121826837" rel="nofollow noreferrer">1</a>, <a href="https://detail.chiebukuro.yahoo.co.jp/qa/question_detail/q12121405837" rel="nofollow noreferrer">2</a></li>
</ul>

CC BY-SA 3.0
2018-04-05T16:17:03.363Z
2018-04-05T16:17:03.363Z
Aki Tanaka
<p>At the end of the 19th episode of <em>Kill la Kill</em>, it is announced that further episode previews will be moved to online.</p>

<blockquote>
  <p>Hello, everyone! I have sad news for you today! This will be the final preview for the television broadcast of this show! From now on, please tune in to the web previews!</p>
</blockquote>

<p>It appears that the main part's duration isn't increased all that much for the 20th episode, so the only reason I think this has is to attract viewers to the official website of the anime and, possibly, hook them on some other anime from the same TV channel or production studio.</p>

<p>Why did this happen?</p>

CC BY-SA 3.0
2014-04-20T16:44:04.743Z
Production sometimes do this with tight deadlines. Sometimes not enough of the next episode is finished (not enough ppl to finih the labor) and this gives them a bit more time to polish things up.
кяαzєя
CC BY-SA 3.0
2014-04-20T16:46:23.830Z
If it's just moved from TV to a website, it's still going to be animated, so…
Hakase
CC BY-SA 3.0
2014-05-19T21:44:32.200Z
Maybe to add more running time for the actual series. They only have so many minutes.
noko
CC BY-SA 3.0
2014-05-19T22:27:37.367Z
@noko if only it was for that. Instead the message about moving preview to online took about the same time as the actual preview usually does.
Hakase
CC BY-SA 3.0
2014-05-19T22:38:21.953Z
@user1306322 Not for that one episode but for the later ones.
noko
CC BY-SA 3.0
2014-05-19T23:30:00.037Z
@noko previews resumed in the later episodes!
Hakase
CC BY-SA 3.0
2016-01-11T15:47:02.597Z
So whoever was meant to make the preview for that one was late on that deadline.  They then put it online when it was completed...done.
kaine
<anime-production><kill-la-kill>
Why are next episode previews suddenly moved from TV to online?
# Why are next episode previews suddenly moved from TV to online?
Posted by: username_0 on 2014-04-20
At the end of the 19th episode of *Kill la Kill*, it is announced that further episode previews will be moved to online.

> Hello, everyone! I have sad news for you today! This will be the final preview for the television broadcast of this show! From now on, please tune in to the web previews!

It appears that the main part's duration isn't increased all that much for the 20th episode, so the only reason I think this has is to attract viewers to the official website of the anime and, possibly, hook them on some other anime from the same TV channel or production studio.

Why did this happen?
**Tags:** anime-production kill-la-kill
> **Comments:**
> **username_1**: Production sometimes do this with tight deadlines. Sometimes not enough of the next episode is finished (not enough ppl to finih the labor) and this gives them a bit more time to polish things up.  
> **username_0**: If it's just moved from TV to a website, it's still going to be animated, so…  
> **username_2**: Maybe to add more running time for the actual series. They only have so many minutes.  
> **username_0**: @noko if only it was for that. Instead the message about moving preview to online took about the same time as the actual preview usually does.  
> **username_2**: @user1306322 Not for that one episode but for the later ones.  
> **username_0**: @noko previews resumed in the later episodes!  
> **username_3**: So whoever was meant to make the preview for that one was late on that deadline.  They then put it online when it was completed...done.  
---
## 1 answers
### Answer by username_4 on 2018-04-05. Score: 1 | Accepted answer
**To promote the incoming anime.**

Apparently, [Animeism](https://en.wikipedia.org/wiki/Animeism) (a late-night Japanese anime programming block on [MBS](https://en.wikipedia.org/wiki/Mainichi_Broadcasting_System)) -- and to the extent of anime produced by MBS -- has a routine of cutting entirely/shortening next episode's previews by 15 seconds to promote incoming anime when it's nearing the end.

In this case, since *Kill la Kill*'s next episode's previews were 15 seconds long, they were entirely cut and replaced by PVs for *Riddle Story of the Devil* since episode 19 out of 24 (refer to the [Wikipedia's list](https://en.wikipedia.org/wiki/Animeism#Titles) on block B2). Also, since they had worked on next episode's previews, they would be wasted if they hadn't shown them somewhere (e.g. official site).

Another example is *Hozuki's Coolheadedness* which had 30-seconds next episode's previews. In that case, they're shortened to 15 seconds then continue with *Knights of Sidonia*'s 15-seconds PV.

Lastly, even for non-Animeism anime, but produced by MBS like *Magi*, it's also affected. Their 15-seconds next episode's previews got entirely cut to show 15-seconds PV for *Haikyu!!*

---

> [previews resumed in the later episodes!](https://anime.stackexchange.com/questions/8785/why-suddenly-move-next-episode-previews-to-online-from-tv#comment11885_8785)

This is just a theory since I don't have enough information to make a conclusion, but if it's not simulcasted or otherwise on streaming sites which had more flexibility in time arrangement, then the next preview could be added manually from the official site.

---

Source:

* [matome blog (Japanese)](http://ponpokonwes.blog.jp/archives/3688279.html)
* Yahoo! Chiebukuro (Japanese): [1](https://detail.chiebukuro.yahoo.co.jp/qa/question_detail/q12121826837), [2](https://detail.chiebukuro.yahoo.co.jp/qa/question_detail/q12121405837)
---
