<p>Pablo coffee was an <strong>Australian brand of instant coffee</strong> that was a <a href="https://amp.theguardian.com/lifeandstyle/australia-food-blog/2013/oct/08/ironman-geisha-ludicrous-coffee-fetishism" rel="noreferrer">household staple in the 60s and 70s</a> and still <a href="https://youtube.com/watch?v=m3uSVIZEuvM" rel="noreferrer">advertised in the 80s</a>.</p>

<p>After that, it seems to have disappeared from the market. </p>

CC BY-SA 3.0
2018-01-24T22:23:13.443Z
Ah. Thanks. I'd never heard of it and thought it was odd that coffee would be given to kids, but I guess that's what happened in those day.
jon
CC BY-SA 3.0
2018-01-24T06:13:25.387Z
2018-01-24T06:13:25.387Z
Stephie
<p>Pablo coffee was considered poor quality, even for an instant coffee.
It was powdered, with a bitter taste. The name was derided for its cheapness.
In the 1960's- 1980's there wasn't  a wide variety of coffee's in australia, and price ruled over quality.
The closest brand today, in terms of the above, would be <em>International Roast</em></p>

CC BY-SA 4.0
2023-01-28T02:00:01.317Z
2023-01-28T02:00:01.317Z
Matt
<p>The old Pablo Coffee was terrible - down there with International Roast and Caterer's Blend.</p>
<p>Pablo is still available but is now a freeze dried coffee of good quality; however, older people like me won't touch it.</p>

CC BY-SA 4.0
2023-03-31T13:36:00.040Z
2023-03-31T13:36:00.040Z
Peter Buggy
<p>It's mentioned in a book called Jasper Jones by the Australian author Craig Silvey. There's a child, a teenager I think, that's given it by their parent. I've never heard of it before. Does anyone know what it is?</p>

<coffee-culture>
What is Pablo coffee?
jon
# What is Pablo coffee?

(Asked by: username_0 on 2018-01-24)

It's mentioned in a book called Jasper Jones by the Australian author Craig Silvey. There's a child, a teenager I think, that's given it by their parent. I've never heard of it before. Does anyone know what it is?

**Tags:** coffee-culture


---

## 3 answers

### Answer by username_1 on 2018-01-24. Score: 6 | Accepted answer

Pablo coffee was an **Australian brand of instant coffee** that was a [household staple in the 60s and 70s](https://amp.theguardian.com/lifeandstyle/australia-food-blog/2013/oct/08/ironman-geisha-ludicrous-coffee-fetishism) and still [advertised in the 80s](https://youtube.com/watch?v=m3uSVIZEuvM).

After that, it seems to have disappeared from the market.

> **Comments:**
> **username_0**: Ah. Thanks. I'd never heard of it and thought it was odd that coffee would be given to kids, but I guess that's what happened in those day.  

---

### Answer by username_2 on 2023-01-28. Score: 2

Pablo coffee was considered poor quality, even for an instant coffee.
It was powdered, with a bitter taste. The name was derided for its cheapness.
In the 1960's- 1980's there wasn't a wide variety of coffee's in australia, and price ruled over quality.
The closest brand today, in terms of the above, would be *International Roast*


---

### Answer by username_3 on 2023-03-31. Score: 1

The old Pablo Coffee was terrible - down there with International Roast and Caterer's Blend.

Pablo is still available but is now a freeze dried coffee of good quality; however, older people like me won't touch it.


---

