<p>Pretend a woman watching tv and she is moved by the speaker's credibility and his ability to speak at length on the new product. She also notes that he is attractive.</p>

<p>So in this case she is likely being influenced by 'Peripheral route', but does she also have been influenced by 'central route' ? (Minded because of the credibility of the speaker. Or is that also a characteristic of the peripheral way?)</p>

CC BY-SA 3.0
2014-12-17T13:05:18.750Z
Welcome to cogsci.SE!  There are several different interpretations of the terminology central & peripheral route; can you give us an idea of which one you're using?
Krysta
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2014-12-17T13:07:47.380Z
The Central and Peripheral Routes to Persuasion, on attitudes section - Social psychology
C Ozen
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2014-12-17T13:19:03.687Z
That really doesn't give anyone inclined to answer the question any more information than they had already.  Which social psychology book is that?  How does it define central and peripheral routes to persuasion?  Which research does it cite in support of these definitions?
Krysta
<social-psychology><persuasion>
Central and peripheral route dilemma
C Ozen
# Central and peripheral route dilemma

(Asked by: username_0 on 2014-12-17)

Pretend a woman watching tv and she is moved by the speaker's credibility and his ability to speak at length on the new product. She also notes that he is attractive.

So in this case she is likely being influenced by 'Peripheral route', but does she also have been influenced by 'central route' ? (Minded because of the credibility of the speaker. Or is that also a characteristic of the peripheral way?)

**Tags:** social-psychology, persuasion

> **Comments:**
> **username_1**: Welcome to cogsci.SE!  There are several different interpretations of the terminology central & peripheral route; can you give us an idea of which one you're using?  
> **username_0**: The Central and Peripheral Routes to Persuasion, on attitudes section - Social psychology  
> **username_1**: That really doesn't give anyone inclined to answer the question any more information than they had already.  Which social psychology book is that?  How does it define central and peripheral routes to persuasion?  Which research does it cite in support of these definitions?  

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