<p>It's called the <a href="https://en.wikipedia.org/wiki/Halo_effect#Branding" rel="noreferrer">Halo Effect</a>:</p>

<blockquote>
  <p>The halo effect is a ... cognitive bias, where a person making an
  initial assessment of another person, place, or thing will assume
  ambiguous information based upon concrete information.</p>
  
  <p>The term halo effect is used in marketing to explain customer bias
  toward certain products because of favorable experience with other
  products made by the same company. ... A notable example is the manner
  in which the popularity of Apple’s iPod generated enthusiasm for the
  corporation's other products.</p>
</blockquote>

CC BY-SA 4.0
2018-07-16T03:39:06.423Z
2018-07-16T03:39:06.423Z
Arnon Weinberg
<p>A customer buys X from "brand A" and has positive experience with it. "Brand A" also sells Y. Now the customer things it is good to buy Y because of his/her positive experience with buying X from brand A and that since it was good, buying Y from brand A should also be good. They bought Y because of association. </p>

<p>What would be the name of the psychological process or cognitive bias that lead the customer to buy Y ?</p>

CC BY-SA 4.0
2018-07-16T11:00:15.317Z
The title is not really representative of what you are asking; could you update it so that it is more searchable for people with a similar question to yours?
Steven Jeuris
<cognitive-psychology><neuroscience><bias><psychology><behavioral-economics>
What is the name of the bias that associate a thing as good because it has a relation to another good thing?
ram
# What is the name of the bias that associate a thing as good because it has a relation to another good thing?

(Asked by: username_0 on 2018-07-16)

A customer buys X from "brand A" and has positive experience with it. "Brand A" also sells Y. Now the customer things it is good to buy Y because of his/her positive experience with buying X from brand A and that since it was good, buying Y from brand A should also be good. They bought Y because of association.

What would be the name of the psychological process or cognitive bias that lead the customer to buy Y ?

**Tags:** cognitive-psychology, neuroscience, bias, psychology, behavioral-economics

> **Comments:**
> **username_1**: The title is not really representative of what you are asking; could you update it so that it is more searchable for people with a similar question to yours?  

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## 1 answers

### Answer by username_2 on 2018-07-16. Score: 9

It's called the [Halo Effect](https://en.wikipedia.org/wiki/Halo_effect#Branding):

> The halo effect is a ... cognitive bias, where a person making an
> initial assessment of another person, place, or thing will assume
> ambiguous information based upon concrete information.
>
> The term halo effect is used in marketing to explain customer bias
> toward certain products because of favorable experience with other
> products made by the same company. ... A notable example is the manner
> in which the popularity of Apple’s iPod generated enthusiasm for the
> corporation's other products.


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