<p>Does texture of paper (e.g.matt or glossy) of printed advertising materials affect the perception of brand image? </p>

<p>From what I've researched so far (<a href="http://entermotion.com/blog/2014/01/this-evolutionary-theory-explains-why-we-prefer-glossy-things/" rel="nofollow">http://entermotion.com/blog/2014/01/this-evolutionary-theory-explains-why-we-prefer-glossy-things/</a>
<a href="https://www.psprint.com/resources/brochures-glossy-or-matte/" rel="nofollow">https://www.psprint.com/resources/brochures-glossy-or-matte/</a>), I found  research materials correlating paper weight and brand image but I did not find enough information on the topic of paper texture specifically. </p>

CC BY-SA 3.0
2015-06-03T15:08:25.020Z
An interesting question!  You might have more luck at the User Experience SE, though.
Krysta
CC BY-SA 4.0
2021-09-20T07:26:52.837Z
I guess higher quality and weight of paper would be associated with greater authority of the brand, by the mere association that a quality brand would pursue quality in advertising, as well. As far as the role of paper texture is concerned, I have the gut feeling that each type of pattern would suggest a specific perception, but I have no clue what.
drabsv
<cognitive-psychology><perception><sensory-perception>
Tactile perception of printed advertising materials and brand image
drabsv
# Tactile perception of printed advertising materials and brand image

(Asked by: username_0 on 2015-05-21)

Does texture of paper (e.g.matt or glossy) of printed advertising materials affect the perception of brand image?

From what I've researched so far (<http://entermotion.com/blog/2014/01/this-evolutionary-theory-explains-why-we-prefer-glossy-things/>
<https://www.psprint.com/resources/brochures-glossy-or-matte/>), I found research materials correlating paper weight and brand image but I did not find enough information on the topic of paper texture specifically.

**Tags:** cognitive-psychology, perception, sensory-perception

> **Comments:**
> **username_1**: An interesting question!  You might have more luck at the User Experience SE, though.  
> **username_0**: I guess higher quality and weight of paper would be associated with greater authority of the brand, by the mere association that a quality brand would pursue quality in advertising, as well. As far as the role of paper texture is concerned, I have the gut feeling that each type of pattern would suggest a specific perception, but I have no clue what.  

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