<p>The “rebel” has appeal from an evolutionary perspective. Traits that are contradictory to monogamy are beneficial for procreation.</p>
<p>Mates who are perceived as virile, independent, and strong are desirable for reproduction. This makes prospective partners attracted to them and contemporaries envious, hence the “cool” factor.</p>
<p><a href="https://hellogiggles.com/attraction-to-rebels/" rel="nofollow noreferrer">https://hellogiggles.com/attraction-to-rebels/</a></p>

CC BY-SA 4.0
2023-11-22T10:43:00.707Z
I do not get that implication at all. They do say that mates with higher earning potential are considered more desirable which is a given. Traits that they feel support that, like OCD are not ones men just “adapt” to get more women. 

Part of the appeal is nonconformity. They are perceived as good providers for being willing to buck social convention in order to secure their own interests.
Noctophilia
CC BY-SA 4.0
2023-11-22T14:28:40.810Z
Found the original article. Apparently, the proxy for "cool" is what they call "Impulsive sensation seeking", and it is highly desired in both males and females: "Whereas Asociality reduced mating success in both sexes, Impulsive Sensation Seeking had the opposite effect: It doubled the number of short-term mates and multiplied the number of long-term mates by 1.5." https://www.researchgate.net/publication/283311221_Seven_Dimensions_Of_Personality_Pathology_Are_Under_Sexual_Selection_In_Modern_Spain
Starckman
CC BY-SA 4.0
2023-11-22T14:31:18.100Z
They define "Impulsive sensation seeking" as "unrestrained behavior, risk-taking, disorderliness, and rule-breaking, and includes antisocial PD", which is really what I had in mind I think with the adjective "bad"
Starckman
CC BY-SA 4.0
2023-11-21T02:10:07.013Z
2023-11-21T02:10:07.013Z
Noctophilia
<p>The existence of the phenomenon that &quot;bad&quot; is considered &quot;cool&quot; is attested by a simple search on the Internet (<a href="https://www.reddit.com/r/AskReddit/comments/cbe24y/why_is_bad_behavior_considered_cool_also_since/" rel="nofollow noreferrer">here</a>, <a href="https://www.quora.com/Why-do-people-think-that-doing-bad-things-is-cool" rel="nofollow noreferrer">here</a>, and <a href="https://www.quora.com/Why-is-evil-seen-as-cool-and-good-seen-as-nerdy" rel="nofollow noreferrer">here</a>).</p>
<p>It can be also attested by the success of movies depecting anti-social but popular heroes (Scarface, Fight-Club, many films by Tarantino, etc.).</p>
<p>Research seems to indicate that the positive association between popularity (a proxy for &quot;cool&quot;) and anti-social behavior (a proxy for &quot;bad&quot;) is identified during adolescence, but not before of after this period (Estell 2019; Lansu et al. 2022).</p>
<p>But I was not able to find why &quot;bad&quot; is perceived as &quot;cool&quot;, overall (in adolescents and non-adolescents).</p>
<p><strong>Edit:</strong></p>
<p>In the study mentioned in the answer below, the data are made of people suffering from personality disorders, so I am not sure the results would still be verified in a non-pathological population.
I mean, relatively to other Personality Disorders, Impulsivity is positively correlated to reproductive success. It is not necessarily the case when compared to non-pathological individuals. It indicates, yes, that impulsivity (aka &quot;bad&quot;) can have some appeal.</p>
<p><strong>References:</strong></p>
<p>Estell, D. B. (2019). Popularity/antisocial goals. <em>Social goals in the classroom</em>, 154-170.</p>
<p>Lansu, T. A. M., Findley-Van Nostrand, D., &amp; Cillessen, A. H. N. (2023). Popularity According to Emerging Adults: What is it, and How to Acquire it. <em>Emerging Adulthood</em>, 11(2), 331-345. <a href="https://doi.org/10.1177/21676968211066668" rel="nofollow noreferrer">https://doi.org/10.1177/21676968211066668</a></p>

CC BY-SA 4.0
2023-11-02T05:32:15.330Z
Related: [What does the literature say about why women aren't attracted to nice guys?](https://psychology.stackexchange.com/q/16085/7001)
Arnon Weinberg
CC BY-SA 4.0
2023-11-02T12:33:29.507Z
I'm also curious whether psychology as a field can answer this question or not, but if you just need an answer, then **popular culture** researches have provided theories on this. The fact that you cite popular movies (one kind of popular culture product) indicates that this is where you should take a look
Ooker
<behavior>
Why is "bad" perceived as "cool"?
Starckman
# Why is "bad" perceived as "cool"?

(Asked by: username_0 on 2023-11-02)

The existence of the phenomenon that "bad" is considered "cool" is attested by a simple search on the Internet ([here](https://www.reddit.com/r/AskReddit/comments/cbe24y/why_is_bad_behavior_considered_cool_also_since/), [here](https://www.quora.com/Why-do-people-think-that-doing-bad-things-is-cool), and [here](https://www.quora.com/Why-is-evil-seen-as-cool-and-good-seen-as-nerdy)).

It can be also attested by the success of movies depecting anti-social but popular heroes (Scarface, Fight-Club, many films by Tarantino, etc.).

Research seems to indicate that the positive association between popularity (a proxy for "cool") and anti-social behavior (a proxy for "bad") is identified during adolescence, but not before of after this period (Estell 2019; Lansu et al. 2022).

But I was not able to find why "bad" is perceived as "cool", overall (in adolescents and non-adolescents).

**Edit:**

In the study mentioned in the answer below, the data are made of people suffering from personality disorders, so I am not sure the results would still be verified in a non-pathological population.
I mean, relatively to other Personality Disorders, Impulsivity is positively correlated to reproductive success. It is not necessarily the case when compared to non-pathological individuals. It indicates, yes, that impulsivity (aka "bad") can have some appeal.

**References:**

Estell, D. B. (2019). Popularity/antisocial goals. *Social goals in the classroom*, 154-170.

Lansu, T. A. M., Findley-Van Nostrand, D., & Cillessen, A. H. N. (2023). Popularity According to Emerging Adults: What is it, and How to Acquire it. *Emerging Adulthood*, 11(2), 331-345. <https://doi.org/10.1177/21676968211066668>

**Tags:** behavior

> **Comments:**
> **username_1**: Related: [What does the literature say about why women aren't attracted to nice guys?](https://psychology.stackexchange.com/q/16085/7001)  
> **username_2**: I'm also curious whether psychology as a field can answer this question or not, but if you just need an answer, then **popular culture** researches have provided theories on this. The fact that you cite popular movies (one kind of popular culture product) indicates that this is where you should take a look  

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## 1 answers

### Answer by username_3 on 2023-11-21. Score: 2

The “rebel” has appeal from an evolutionary perspective. Traits that are contradictory to monogamy are beneficial for procreation.

Mates who are perceived as virile, independent, and strong are desirable for reproduction. This makes prospective partners attracted to them and contemporaries envious, hence the “cool” factor.

<https://hellogiggles.com/attraction-to-rebels/>

> **Comments:**
> **username_3**: I do not get that implication at all. They do say that mates with higher earning potential are considered more desirable which is a given. Traits that they feel support that, like OCD are not ones men just “adapt” to get more women.   Part of the appeal is nonconformity. They are perceived as good providers for being willing to buck social convention in order to secure their own interests.  
> **username_0**: Found the original article. Apparently, the proxy for "cool" is what they call "Impulsive sensation seeking", and it is highly desired in both males and females: "Whereas Asociality reduced mating success in both sexes, Impulsive Sensation Seeking had the opposite effect: It doubled the number of short-term mates and multiplied the number of long-term mates by 1.5." https://www.researchgate.net/publication/283311221_Seven_Dimensions_Of_Personality_Pathology_Are_Under_Sexual_Selection_In_Modern_Spain  
> **username_0**: They define "Impulsive sensation seeking" as "unrestrained behavior, risk-taking, disorderliness, and rule-breaking, and includes antisocial PD", which is really what I had in mind I think with the adjective "bad"  

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