<p>The <a href="http://en.wikipedia.org/wiki/VALS" rel="nofollow">VALS</a> framework stands for</p>

<blockquote>
  <p>("Values, Attitudes And Lifestyles") [and] is a proprietary research
  methodology used for psychographic market segmentation.</p>
</blockquote>

<p>Is VALS still relevant, outdated or has it maybe been improved upon and taken a different form over the years?</p>

<p>I'm trying to streamline identifying the right consumer category for a product that is always different (real estate).</p>

CC BY-SA 3.0
2014-12-13T13:22:08.667Z
Thank you for your reply, I read the lterature then also followed the links provided. It seems the only piece of the missing puzzle is how the questions are weighted and there seems to be a small community working on it. I'm not quite at the 'answer this question' stage yet though.
siuo
<social-psychology><consumer-psychology>
Is the VALS framework still relevant to market segmentation?
siuo
# Is the VALS framework still relevant to market segmentation?

(Asked by: username_0 on 2014-12-10)

The [VALS](http://en.wikipedia.org/wiki/VALS) framework stands for

> ("Values, Attitudes And Lifestyles") [and] is a proprietary research
> methodology used for psychographic market segmentation.

Is VALS still relevant, outdated or has it maybe been improved upon and taken a different form over the years?

I'm trying to streamline identifying the right consumer category for a product that is always different (real estate).

**Tags:** social-psychology, consumer-psychology

> **Comments:**
> **username_0**: Thank you for your reply, I read the lterature then also followed the links provided. It seems the only piece of the missing puzzle is how the questions are weighted and there seems to be a small community working on it. I'm not quite at the 'answer this question' stage yet though.  

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## 0 answers

