<p>If you are creating a sign that is lighted (like a neon sign), another factor favoring green is that moderate and bright green lights are easier to see than other colors, due to the cone activity.</p>

<p>I don't think this would have any affect for non-lighted signs, though.</p>

<p><a href="https://sciencing.com/visible-colors-distance-8209029.html" rel="nofollow noreferrer">Brief documentation of this phenomenon</a></p>

CC BY-SA 4.0
2014-01-27T21:12:41.047Z
2019-04-04T15:24:54.133Z
2019-04-04T15:24:54.133Z
John Yetter
<p>It's a conscious choice, so to truly know why, you'd probably have to ask the sign designers themselves...but I can speculate a bit on reasons one might want to choose red. Red is often associated with appetite, impulsivity, and excitement, all of which a merchant might want to encourage in potential customers. Here are some excerpts [emphasis added] from one of many research articles relating color to emotion (<a href="https://nzdis.org/projects/attachments/299/colorassociation-students.pdf" rel="nofollow noreferrer">Kaya &amp; Epps, 2004</a>; this site may raise security warnings with your browser):</p>

<blockquote>
  <p>It is widely recognized that colors have also a strong impact on our emotions and feelings
  (Hemphill, 1996; Lang, 1993; Mahnke, 1996). For instance, the color <strong>red</strong> has been associated with <strong>excitement</strong> ...Red, symbolically known as a <strong>dominant</strong> and <strong>dynamic</strong> color, has an <strong>exciting</strong> and <strong>stimulating</strong> hue effect. It has both positive and negative impressions such as <strong>active, strong, passionate, warm</strong>, but on the other hand <strong>aggressive, bloody, raging and intense</strong>...Choungourian (1968) found that the colors <strong>red</strong> and blue were the <strong>most preferred</strong> colors <strong>among American</strong> subjects, but were <strong>less preferred in other cultures</strong>...Warm colors (e.g., red, yellow, orange) are seen as <strong>active</strong> and <strong>stimulating</strong> (Ballast, 2002)...As cited in Lang (1993), Grandjean made observations about the effects of color on perceptions of room size and psychological response noting that...warm colors such as red, orange,
  and yellow make a space <strong>less spacious</strong>, while <strong>increasing stimulation</strong>. Furthermore, people exposed to red and yellow colors reported higher levels of <strong>anxiety</strong> than did people exposed to cool blue and green colors (Kwallek, Lewis, &amp; Robbins, 1988, Mahnke &amp; Mahnke, 1993). However, <strong>in other studies, no relationships</strong> have been found between the individuals' mood states and colors (Ainsworth, Simpson, &amp; Cassell, 1993; Kwallek, Lewis, Lin-Hsiao, &amp; Woodson, 1996)...</p>
  
  <p><strong>[From this study's own results]</strong> About <strong>80%</strong> of the responses to the principle hues, including red, yellow, green, blue, and purple were <strong>positive</strong>...Only <strong>17.8%</strong> of the responses to the principle hues' were <strong>negative</strong>...The color <strong>green</strong> attained the <strong>highest</strong> number of positive responses (95.9%), closely followed by yellow (93.9%)...Among the principle hues, the next highest number of positive response was given for the color blue (79.6%), followed by <strong>red</strong> and purple (<strong>64.3%</strong> each)...The color <strong>red prompted both positive and negative emotional reactions</strong>. <strong>Red was seen to be positive</strong> because it was associated with <strong>love</strong> and <strong>romance</strong>, while the <strong>negative aspects of red included</strong> having associations with <strong>fight</strong> and <strong>blood</strong> as well as <strong>Satan</strong> and <strong>evil</strong>.</p>
</blockquote>

<p>It seems like green might be a good choice too (this article had more to say about green than I've copied here), especially outside of USA, but red certainly isn't a bad choice for attracting interest, according to these references. Many of these associated emotions involve arousal of interest and activity, which might encourage a person to act on any impulse to gain something by entering. Any increase in anxiety or fear might also snap a person out of complacency if that person is on any level worried about passing up an opportunity or losing something by not entering. However, the opposites may be true too: red might encourage a person to continue pursuing other passions that preoccupy the person's attention before viewing the sign, even if the sign captures attention momentarily. If a person is afraid to enter for whatever reason, associating the store with anxiety, fear, evil, or of course Satan himself would certainly seem a likely disincentive. Nevertheless, positive responses seem more frequent in general, so a red sign might do a store more favors than harm overall, regardless of whether it's the best choice.</p>

<p><strong>Edit:</strong> @DominicLloyd found <a href="http://blog.bufferapp.com/the-science-of-colors-in-marketing-why-is-facebook-blue" rel="nofollow noreferrer">a cool article on colors in marketing</a> that includes an interesting infographic:</p>

<p><a href="https://i.sstatic.net/2ujww.png" rel="nofollow noreferrer"><img src="https://i.sstatic.net/2ujww.png" alt=""></a><br>
<sub>(source: <a href="http://bufferblog.wpengine.netdna-cdn.com/wp-content/uploads/2013/04/Screen-Shot-2013-04-25-at-10.57.04-AM.png" rel="nofollow noreferrer">netdna-cdn.com</a>)</sub>  </p>

<p>Not quite sure what evidence there is to support these claims, but the original source is <a href="http://blog.kissmetrics.com/color-psychology/?wide=1" rel="nofollow noreferrer">KISSmetrics</a>, so maybe one could follow up with them for details.</p>

<p><strong>References</strong></p>

<p>Ainsworth, R. A., Simpson, L., &amp; Cassell, D. (1993). Effects of three colors in an office interior on mood and performance. <em>Perceptual &amp; Motor Skills, 76</em>, 235-241.</p>

<p>Ballast, D. K. (2002). <em>Interior design reference manual</em>. Professional Pub. Inc.: Belmont, CA.</p>

<p>Choungourian, A. (1968). Color preference and cultural variation. <em>Perceptual &amp; Motor Skills, 26</em>, 1203-1206.</p>

<p>Hemphill, M. (1996). A note on adults' color-emotion associations. <em>Journal of Genetic Psychology, 157</em>, 275-281.</p>

<p>Kaya, N., &amp; Epps, H. (2004). Relationship between color and emotion: A study of college students. <em>College Student Journal, 38</em>(3), 396-405. Available online, URL: <a href="https://nzdis.org/projects/attachments/299/colorassociation-students.pdf" rel="nofollow noreferrer">https://nzdis.org/projects/attachments/299/colorassociation-students.pdf</a>. Retrieved January 27, 2014.</p>

<p>Kwallek. N., Lewis, C. M., &amp; Robbins, A. S. (1988). Effects of office interior color on workers' mood and productivity. <em>Perceptual &amp; Motor Skills, 66</em>, 123-128.</p>

<p>Kwallek, N., Lewis, C. M., Lin-Hsiao, J. W. D., &amp; Woodson, H. (1996). Effects of nine monochromatic office interior colors on clerical tasks and worker mood. <em>Color Research and
Application, 21</em>(6), 448-458.</p>

<p>Lang, J. (1993). <em>Creating architectural theory: The role of the behavioral sciences in environmental design</em>. New York: Van Nostrand Reinhold.</p>

<p>Mahnke, F. (1996). <em>Color, environment, human response.</em> New York: Van Nostrand Reinhold.</p>

<p>Mahnke, F. H., &amp; Mahnke, R. H. (1993). <em>Color and light in man-made environments</em>. New
York: Van Nostrand Reinhold.</p>

CC BY-SA 3.0
2014-01-29T14:55:06.130Z
I also found this helpful, if anybody else is looking:

http://blog.bufferapp.com/the-science-of-colors-in-marketing-why-is-facebook-blue
Relaxing In Cyprus
CC BY-SA 4.0
2014-01-27T12:04:58.500Z
2019-02-17T08:00:06.603Z
2019-02-17T08:00:06.603Z
Nick Stauner
<p>I am in the process of designing a nice OPEN sign, and I noticed that the vast majority of them are red. This seems bizarre to me, yet green open signs look odd. I just wondered if anybody knew why red seems to be the chosen colour, and what effect this is hoping to have on the viewer of the sign.</p>

<p>To clarify, I am talking about an OPEN sign which will be placed in a sandwich board and stand outside a shop. But it can refer to any sign that indicates a retail establishment is open for business. I would also like to use the image on the website, though obviously in a smaller size, to be shown during the opening times.</p>

<p>Here is a for instance:</p>

<p><img src="https://djangelo.co.uk/wp-content/uploads/2011/12/OPEN-SIGN-RED3-590x410.jpg" alt="Open sign"></p>

<p>If you Google "open sign" and look at the images, you will see that the most common colour is red. The green ones you see tend to be signs instructing you to push to open. The most common sign for open for business is red.</p>

<color>
What effect does the colour of an "Open" sign have on people's behavior?
Relaxing In Cyprus
# What effect does the colour of an "Open" sign have on people's behavior?

(Asked by: username_0 on 2014-01-27)

I am in the process of designing a nice OPEN sign, and I noticed that the vast majority of them are red. This seems bizarre to me, yet green open signs look odd. I just wondered if anybody knew why red seems to be the chosen colour, and what effect this is hoping to have on the viewer of the sign.

To clarify, I am talking about an OPEN sign which will be placed in a sandwich board and stand outside a shop. But it can refer to any sign that indicates a retail establishment is open for business. I would also like to use the image on the website, though obviously in a smaller size, to be shown during the opening times.

Here is a for instance:

![Open sign](https://djangelo.co.uk/wp-content/uploads/2011/12/OPEN-SIGN-RED3-590x410.jpg)

If you Google "open sign" and look at the images, you will see that the most common colour is red. The green ones you see tend to be signs instructing you to push to open. The most common sign for open for business is red.

**Tags:** color


---

## 2 answers

### Answer by username_2 on 2014-01-27. Score: 8 | Accepted answer

It's a conscious choice, so to truly know why, you'd probably have to ask the sign designers themselves...but I can speculate a bit on reasons one might want to choose red. Red is often associated with appetite, impulsivity, and excitement, all of which a merchant might want to encourage in potential customers. Here are some excerpts [emphasis added] from one of many research articles relating color to emotion ([Kaya & Epps, 2004](https://nzdis.org/projects/attachments/299/colorassociation-students.pdf); this site may raise security warnings with your browser):

> It is widely recognized that colors have also a strong impact on our emotions and feelings
> (Hemphill, 1996; Lang, 1993; Mahnke, 1996). For instance, the color **red** has been associated with **excitement** ...Red, symbolically known as a **dominant** and **dynamic** color, has an **exciting** and **stimulating** hue effect. It has both positive and negative impressions such as **active, strong, passionate, warm**, but on the other hand **aggressive, bloody, raging and intense**...Choungourian (1968) found that the colors **red** and blue were the **most preferred** colors **among American** subjects, but were **less preferred in other cultures**...Warm colors (e.g., red, yellow, orange) are seen as **active** and **stimulating** (Ballast, 2002)...As cited in Lang (1993), Grandjean made observations about the effects of color on perceptions of room size and psychological response noting that...warm colors such as red, orange,
> and yellow make a space **less spacious**, while **increasing stimulation**. Furthermore, people exposed to red and yellow colors reported higher levels of **anxiety** than did people exposed to cool blue and green colors (Kwallek, Lewis, & Robbins, 1988, Mahnke & Mahnke, 1993). However, **in other studies, no relationships** have been found between the individuals' mood states and colors (Ainsworth, Simpson, & Cassell, 1993; Kwallek, Lewis, Lin-Hsiao, & Woodson, 1996)...
>
> **[From this study's own results]** About **80%** of the responses to the principle hues, including red, yellow, green, blue, and purple were **positive**...Only **17.8%** of the responses to the principle hues' were **negative**...The color **green** attained the **highest** number of positive responses (95.9%), closely followed by yellow (93.9%)...Among the principle hues, the next highest number of positive response was given for the color blue (79.6%), followed by **red** and purple (**64.3%** each)...The color **red prompted both positive and negative emotional reactions**. **Red was seen to be positive** because it was associated with **love** and **romance**, while the **negative aspects of red included** having associations with **fight** and **blood** as well as **Satan** and **evil**.

It seems like green might be a good choice too (this article had more to say about green than I've copied here), especially outside of USA, but red certainly isn't a bad choice for attracting interest, according to these references. Many of these associated emotions involve arousal of interest and activity, which might encourage a person to act on any impulse to gain something by entering. Any increase in anxiety or fear might also snap a person out of complacency if that person is on any level worried about passing up an opportunity or losing something by not entering. However, the opposites may be true too: red might encourage a person to continue pursuing other passions that preoccupy the person's attention before viewing the sign, even if the sign captures attention momentarily. If a person is afraid to enter for whatever reason, associating the store with anxiety, fear, evil, or of course Satan himself would certainly seem a likely disincentive. Nevertheless, positive responses seem more frequent in general, so a red sign might do a store more favors than harm overall, regardless of whether it's the best choice.

**Edit:** @DominicLloyd found [a cool article on colors in marketing](http://blog.bufferapp.com/the-science-of-colors-in-marketing-why-is-facebook-blue) that includes an interesting infographic:

[![](https://i.sstatic.net/2ujww.png)](https://i.sstatic.net/2ujww.png)  
(source: [netdna-cdn.com](http://bufferblog.wpengine.netdna-cdn.com/wp-content/uploads/2013/04/Screen-Shot-2013-04-25-at-10.57.04-AM.png))

Not quite sure what evidence there is to support these claims, but the original source is [KISSmetrics](http://blog.kissmetrics.com/color-psychology/?wide=1), so maybe one could follow up with them for details.

**References**

Ainsworth, R. A., Simpson, L., & Cassell, D. (1993). Effects of three colors in an office interior on mood and performance. *Perceptual & Motor Skills, 76*, 235-241.

Ballast, D. K. (2002). *Interior design reference manual*. Professional Pub. Inc.: Belmont, CA.

Choungourian, A. (1968). Color preference and cultural variation. *Perceptual & Motor Skills, 26*, 1203-1206.

Hemphill, M. (1996). A note on adults' color-emotion associations. *Journal of Genetic Psychology, 157*, 275-281.

Kaya, N., & Epps, H. (2004). Relationship between color and emotion: A study of college students. *College Student Journal, 38*(3), 396-405. Available online, URL: <https://nzdis.org/projects/attachments/299/colorassociation-students.pdf>. Retrieved January 27, 2014.

Kwallek. N., Lewis, C. M., & Robbins, A. S. (1988). Effects of office interior color on workers' mood and productivity. *Perceptual & Motor Skills, 66*, 123-128.

Kwallek, N., Lewis, C. M., Lin-Hsiao, J. W. D., & Woodson, H. (1996). Effects of nine monochromatic office interior colors on clerical tasks and worker mood. *Color Research and
Application, 21*(6), 448-458.

Lang, J. (1993). *Creating architectural theory: The role of the behavioral sciences in environmental design*. New York: Van Nostrand Reinhold.

Mahnke, F. (1996). *Color, environment, human response.* New York: Van Nostrand Reinhold.

Mahnke, F. H., & Mahnke, R. H. (1993). *Color and light in man-made environments*. New
York: Van Nostrand Reinhold.

> **Comments:**
> **username_0**: I also found this helpful, if anybody else is looking:  http://blog.bufferapp.com/the-science-of-colors-in-marketing-why-is-facebook-blue  

---

### Answer by username_1 on 2014-01-27. Score: -1

If you are creating a sign that is lighted (like a neon sign), another factor favoring green is that moderate and bright green lights are easier to see than other colors, due to the cone activity.

I don't think this would have any affect for non-lighted signs, though.

[Brief documentation of this phenomenon](https://sciencing.com/visible-colors-distance-8209029.html)


---

