<p>Let's say there is a list with 5 elements listed, with similar characteristics (I am taking as an example a marketing mail with product recommendations). Is there any way to know if there is a preference on clicking on the first element, rather than the second, etc? Could it be also based on the number of elements listed that the preferences change?</p>

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2021-10-09T03:54:15.427Z
Could you [edit] to tell us what research you've already done on the subject, what this has shown and where you got stuck? We're expected to do prior "homework" here before asking.
Jiminy Cricket.
CC BY-SA 4.0
2021-10-13T10:28:17.827Z
I noticed this with an ad campaign at my workplace. The third element listed in a 5 element list was the one getting fewer clicks by far (and all emails had different elements listed, so a lack of interest on the third element "just because", couldn't be the reason), and I wondered whether there was a psychological explanation for this. I don't know how to word out the question, but what I was asking for, is if this "thing" has a name, is it a known effect, has a wikipedia page, etc.
Gotey
<neuromarketing>
Is there any research on what elements are choosen on lists of X elements?
Gotey
# Is there any research on what elements are choosen on lists of X elements?

(Asked by: username_0 on 2021-10-08)

Let's say there is a list with 5 elements listed, with similar characteristics (I am taking as an example a marketing mail with product recommendations). Is there any way to know if there is a preference on clicking on the first element, rather than the second, etc? Could it be also based on the number of elements listed that the preferences change?

**Tags:** neuromarketing

> **Comments:**
> **username_1**: Could you [edit] to tell us what research you've already done on the subject, what this has shown and where you got stuck? We're expected to do prior "homework" here before asking.  
> **username_0**: I noticed this with an ad campaign at my workplace. The third element listed in a 5 element list was the one getting fewer clicks by far (and all emails had different elements listed, so a lack of interest on the third element "just because", couldn't be the reason), and I wondered whether there was a psychological explanation for this. I don't know how to word out the question, but what I was asking for, is if this "thing" has a name, is it a known effect, has a wikipedia page, etc.  

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