<p>The evolutionary significance of <strong>self-regulation</strong> is that humans are more capable of this feat than apes. We can solve problems without visual feedback, by visualization. <a href="http://www.eva.mpg.de/documents/Springer/V%C3%B6lter_Problem_AnimCog_2012_1560386.pdf" rel="nofollow">Apes are good problem solvers, but have difficulties when the task does not offer visual cues</a>, but requires prospective and causal reasoning. This is one of the reasons monkeys fail on delay discounting tasks.</p>

CC BY-SA 3.0
2016-10-10T06:11:03.417Z
2016-10-10T06:11:03.417Z
noumenal
<p>We've all heard the <a href="http://www.bbc.com/news/science-environment-26258662" rel="nofollow">sayings</a> that we would rather have half of a chocolate right now, than a whole chocolate in a month, because we, as wild animals, are constantly seeking for sources. But what's really the evolutionary principle behind this? Is it just that we are better at imagining a near pleasure?</p>

CC BY-SA 3.0
2016-10-07T13:51:37.827Z
somewhat related: there was an advertising campaign by *kinder surprise*, in which they conducted an "experiment", where children were presented with the surprise egg, and were told, that either they can eat it now, but if they wait for 20 minutes, they'd receive a second egg. The "study" showed that all the kids ate the thing almost immediately after being presented with it - the study concluded that the egg is just to good to wait for eating it
Ebbinghaus
CC BY-SA 3.0
2016-10-15T16:34:55.073Z
This is in danger of being closed as too broad given that the study of the appeal of delayed vs. immediate gratification, as well as how it varies in between people is a pretty huge field of research.
Seanny123
<decision-making><evolution><health-psychology>
What stands behind the desire to want things now?
Probably
# What stands behind the desire to want things now?

(Asked by: username_0 on 2016-10-07)

We've all heard the [sayings](http://www.bbc.com/news/science-environment-26258662) that we would rather have half of a chocolate right now, than a whole chocolate in a month, because we, as wild animals, are constantly seeking for sources. But what's really the evolutionary principle behind this? Is it just that we are better at imagining a near pleasure?

**Tags:** decision-making, evolution, health-psychology

> **Comments:**
> **username_1**: somewhat related: there was an advertising campaign by *kinder surprise*, in which they conducted an "experiment", where children were presented with the surprise egg, and were told, that either they can eat it now, but if they wait for 20 minutes, they'd receive a second egg. The "study" showed that all the kids ate the thing almost immediately after being presented with it - the study concluded that the egg is just to good to wait for eating it  
> **username_2**: This is in danger of being closed as too broad given that the study of the appeal of delayed vs. immediate gratification, as well as how it varies in between people is a pretty huge field of research.  

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## 1 answers

### Answer by username_3 on 2016-10-10. Score: 1 | Accepted answer

The evolutionary significance of **self-regulation** is that humans are more capable of this feat than apes. We can solve problems without visual feedback, by visualization. [Apes are good problem solvers, but have difficulties when the task does not offer visual cues](http://www.eva.mpg.de/documents/Springer/V%C3%B6lter_Problem_AnimCog_2012_1560386.pdf), but requires prospective and causal reasoning. This is one of the reasons monkeys fail on delay discounting tasks.


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