<p>Why are people more likely to buy articles with a price of \$199, rather than the same (or let's say a slightly better) article for \$200?</p>

<p>On which human brain centre is this advertising focused? Is this some kind of manipulation?</p>

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2013-07-03T08:15:09.150Z
Thank you for _naming_ it... it's good point to start there!
tsykora
<consumer-psychology><neuromarketing>
Why do prices ending in 99, e.g., 0.99, 199 or 1999.9 convince consumers to buy?
tsykora
# Why do prices ending in 99, e.g., 0.99, 199 or 1999.9 convince consumers to buy?

(Asked by: username_0 on 2013-07-03)

Why are people more likely to buy articles with a price of \$199, rather than the same (or let's say a slightly better) article for \$200?

On which human brain centre is this advertising focused? Is this some kind of manipulation?

**Tags:** consumer-psychology, neuromarketing

> **Comments:**
> **username_0**: Thank you for _naming_ it... it's good point to start there!  

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## 0 answers

