<p>When I sit in my local tram/bus/any public transport, I notice ads which ask me to use the transport system which I <em>do currently</em> use.</p>

<p>Seriously, I'm already using it at that time. Why placing ads for the same?</p>

<p>My ideas:</p>

<ul>
<li>No other party was interested in placing an ad, so use the space for something less useless than <em>nothing</em></li>
<li><em>Repeat things often</em> theory (to deeply burn this into my mind)</li>
<li>To make people using it only sometimes use it more often</li>
<li>That people like me ask this stuff and discuss it with their friends or in the internet (scnr)</li>
</ul>

CC BY-SA 3.0
2017-02-25T00:49:15.200Z
I voted to keep this question open, because there is no Marketing stack where it could probably fit better, I think it can then be answered from the cognitive-phycology angle.
Keno
CC BY-SA 3.0
2017-02-27T06:35:18.597Z
What would a suitable answer to this question look like? A comparison of studies showing the effectiveness of advertising in terms of repetition vs. reinforcing exiting/current behaviours?
Seanny123
<cognitive-psychology><memory>
Why are there ads inside trams which ask me to use the tram?
The Wavelength
# Why are there ads inside trams which ask me to use the tram?

(Asked by: username_0 on 2016-05-08)

When I sit in my local tram/bus/any public transport, I notice ads which ask me to use the transport system which I *do currently* use.

Seriously, I'm already using it at that time. Why placing ads for the same?

My ideas:

* No other party was interested in placing an ad, so use the space for something less useless than *nothing*
* *Repeat things often* theory (to deeply burn this into my mind)
* To make people using it only sometimes use it more often
* That people like me ask this stuff and discuss it with their friends or in the internet (scnr)

**Tags:** cognitive-psychology, memory

> **Comments:**
> **username_1**: I voted to keep this question open, because there is no Marketing stack where it could probably fit better, I think it can then be answered from the cognitive-phycology angle.  
> **username_2**: What would a suitable answer to this question look like? A comparison of studies showing the effectiveness of advertising in terms of repetition vs. reinforcing exiting/current behaviours?  

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## 0 answers

