<p>I'm familiar with some research into  the subject of gift giving, for example Dan Ariely suggests that <a href="http://danariely.com/2008/07/04/gifts-ridiculous-or-useful/" rel="nofollow">giving cash is less effective than buying somebody something</a>. Other studies show that <a href="http://www.people.hbs.edu/mnorton/dunn%20aknin%20norton.pdf" rel="nofollow">money spent on others makes you more happy than money spent on yourself</a>.</p>

<p>Does anybody know of a study regarding the problem of whether its best to give one single large gift or split the gift into several smaller ones?</p>

CC BY-SA 3.0
2015-01-10T12:49:47.960Z
Just conjecture, but it seems as though smaller gifts are generally acceptable, while larger gifts might be seen as too much.
theMayer
CC BY-SA 3.0
2015-01-12T14:22:42.387Z
I'm more interested  in the easily splitable gifts.
For example is it better to give 2 wine bottles at once or give 1 one bottle wait a week and give the second one.
Zoro
<social-psychology><economics><behavioral-economics>
Research on gift structure and satisfaction: one large gift or two small ones?
Zoro
# Research on gift structure and satisfaction: one large gift or two small ones?

(Asked by: username_0 on 2015-01-09)

I'm familiar with some research into the subject of gift giving, for example Dan Ariely suggests that [giving cash is less effective than buying somebody something](http://danariely.com/2008/07/04/gifts-ridiculous-or-useful/). Other studies show that [money spent on others makes you more happy than money spent on yourself](http://www.people.hbs.edu/mnorton/dunn%20aknin%20norton.pdf).

Does anybody know of a study regarding the problem of whether its best to give one single large gift or split the gift into several smaller ones?

**Tags:** social-psychology, economics, behavioral-economics

> **Comments:**
> **username_1**: Just conjecture, but it seems as though smaller gifts are generally acceptable, while larger gifts might be seen as too much.  
> **username_0**: I'm more interested  in the easily splitable gifts. For example is it better to give 2 wine bottles at once or give 1 one bottle wait a week and give the second one.  

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## 0 answers

