<p>There's quite a bit of research related to this topic: </p>

<ul>
<li>Male CEOs with deeper voices make more money and manage larger companies <a href="http://www.sciencedirect.com/science/article/pii/S1090513813000238">(Mayew et al., 2013)</a>.</li>
<li>People are more likely to say they would vote for a political candidate with a deeper voice (<a href="http://rspb.royalsocietypublishing.org/content/279/1738/2698">Klofstad et al., 2012</a>; <a href="http://www.voiceresearch.org/pdf/tigue%20et%20al%202012.pdf">Tigue et al., 2011</a>).</li>
<li>People rate lower-pitched voices as more persuasive than higher-pitched voices (<a href="http://www.communicationcache.com/uploads/1/0/8/8/10887248/effects_of_pitch_and_speech_rate_on_personal_attributions.pdf">Apple et al., 1979</a>).</li>
<li>Somewhat contrary to the above findings, people tend to raise the pitch of their voice when they are in a position of authority (<a href="http://pss.sagepub.com/content/early/2014/11/20/0956797614553009.abstract">Ko et al., 2014</a>).</li>
</ul>

CC BY-SA 3.0
2014-12-17T13:57:10.507Z
Great answer! It would be interesting to see experimental, non-correlative work on this.  Do people rate persuasive passages read by a deep voice as more persuasive than the same passage read at a higher pitch? Etc.
Krysta
CC BY-SA 3.0
2014-12-17T14:39:21.243Z
Some of the work I referenced above is experimental, e.g. they manipulated the pitch of the voices.
Josh
CC BY-SA 3.0
2014-12-17T14:49:32.153Z
In fact, looking back on it, only the study with the CEOs is correlational. In all of the others, they either manipulated the voices in some way, or manipulated the position of authority (in the Ko et al. study).
Josh
CC BY-SA 3.0
2014-12-17T14:55:35.100Z
True, I was including self-report in that bucket (where it doesn't necessarily belong).
Krysta
CC BY-SA 3.0
2014-12-18T03:07:24.347Z
@josh Have you seen any research on whether this varies based on gender?
Ana
CC BY-SA 3.0
2014-12-17T13:52:29.207Z
2014-12-17T13:52:29.207Z
Josh
<p>I heard a claim that people with lower voice pitch are perceived as more credible than people with higher pitch.</p>

<p>Is there any research on this?</p>

<social-psychology><perception><hearing><trust>
Does your voice pitch affect your perceived authority?
Berit Larsen
# Does your voice pitch affect your perceived authority?

(Asked by: username_0 on 2014-12-17)

I heard a claim that people with lower voice pitch are perceived as more credible than people with higher pitch.

Is there any research on this?

**Tags:** social-psychology, perception, hearing, trust


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## 1 answers

### Answer by username_1 on 2014-12-17. Score: 8 | Accepted answer

There's quite a bit of research related to this topic:

* Male CEOs with deeper voices make more money and manage larger companies [(Mayew et al., 2013)](http://www.sciencedirect.com/science/article/pii/S1090513813000238).
* People are more likely to say they would vote for a political candidate with a deeper voice ([Klofstad et al., 2012](http://rspb.royalsocietypublishing.org/content/279/1738/2698); [Tigue et al., 2011](http://www.voiceresearch.org/pdf/tigue%20et%20al%202012.pdf)).
* People rate lower-pitched voices as more persuasive than higher-pitched voices ([Apple et al., 1979](http://www.communicationcache.com/uploads/1/0/8/8/10887248/effects_of_pitch_and_speech_rate_on_personal_attributions.pdf)).
* Somewhat contrary to the above findings, people tend to raise the pitch of their voice when they are in a position of authority ([Ko et al., 2014](http://pss.sagepub.com/content/early/2014/11/20/0956797614553009.abstract)).

> **Comments:**
> **username_2**: Great answer! It would be interesting to see experimental, non-correlative work on this.  Do people rate persuasive passages read by a deep voice as more persuasive than the same passage read at a higher pitch? Etc.  
> **username_1**: Some of the work I referenced above is experimental, e.g. they manipulated the pitch of the voices.  
> **username_1**: In fact, looking back on it, only the study with the CEOs is correlational. In all of the others, they either manipulated the voices in some way, or manipulated the position of authority (in the Ko et al. study).  
> **username_2**: True, I was including self-report in that bucket (where it doesn't necessarily belong).  
> **username_3**: @josh Have you seen any research on whether this varies based on gender?  

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