<p>旗舰店 is just a direct translation of flagship store, which is used in english like this one: <a href="http://visit5thavenue.com/category/flagship-stores/" rel="nofollow noreferrer">5th Avenue</a>. </p>

CC BY-SA 3.0
2017-07-27T14:59:29.250Z
For additional information, https://www.collinsdictionary.com/dictionary/english/flagship-store
Keyu Gan
CC BY-SA 3.0
2017-07-27T14:47:09.573Z
2017-07-27T14:47:09.573Z
Archeosudoerus
<p>Taken from the online Dictionary of International Trade:</p>

<p>"In retail business the designation of flagship is given to a retailer’s primary location, a store in a prominent location, a chain’s largest store, the store that holds or sells the highest volume of merchandise, a retailer’s most well-known location, a chain’s first retail outlet, a store location with decor or merchandise mix that is distinctly different from the rest of the chain, or the store location in a chain which carries the most high-priced merchandise catering to the most upscale customers."</p>

<p>Note that in English, a flagship store does not sell flagships either. And it differs from the headquarter in that a flagship store is a retail store whereas headquarter is usually offices where business decisions regarding the chain are made. Both in Chinese and in English, the word "flagship -旗舰" is used figuratively.</p>

CC BY-SA 3.0
2017-07-27T20:25:10.807Z
2017-07-27T20:25:10.807Z
monalisa
<p>in e-commercials,like taobao's tmall,it means it is the brand's official e-shop.for the realistic shop,it means it is the mainly shop of the brand</p>

CC BY-SA 3.0
2017-07-27T23:22:07.807Z
2017-07-27T23:22:07.807Z
J.Wang
<p>旗舰 is flagship, but 旗舰店 is not a shop where a flagship is on sale, right? If it is a shop in relation to flagship, the meaning is not very clear. Because a headquarter is a better choice for that. So what is the real meaning of this phrase?</p>

CC BY-SA 3.0
2017-07-28T07:11:03.460Z
it is official shop, (not reseller).
Daniel Yang
<meaning-in-context>
What does 旗舰店 mean?
# What does 旗舰店 mean?

(Asked by: username_0 on 2017-07-27)

旗舰 is flagship, but 旗舰店 is not a shop where a flagship is on sale, right? If it is a shop in relation to flagship, the meaning is not very clear. Because a headquarter is a better choice for that. So what is the real meaning of this phrase?

**Tags:** meaning-in-context

> **Comments:**
> **username_1**: it is official shop, (not reseller).  

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## 3 answers

### Answer by username_2 on 2017-07-27. Score: 2

旗舰店 is just a direct translation of flagship store, which is used in english like this one: [5th Avenue](http://visit5thavenue.com/category/flagship-stores/).

> **Comments:**
> **username_3**: For additional information, https://www.collinsdictionary.com/dictionary/english/flagship-store  

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### Answer by username_4 on 2017-07-27. Score: 1

Taken from the online Dictionary of International Trade:

"In retail business the designation of flagship is given to a retailer’s primary location, a store in a prominent location, a chain’s largest store, the store that holds or sells the highest volume of merchandise, a retailer’s most well-known location, a chain’s first retail outlet, a store location with decor or merchandise mix that is distinctly different from the rest of the chain, or the store location in a chain which carries the most high-priced merchandise catering to the most upscale customers."

Note that in English, a flagship store does not sell flagships either. And it differs from the headquarter in that a flagship store is a retail store whereas headquarter is usually offices where business decisions regarding the chain are made. Both in Chinese and in English, the word "flagship -旗舰" is used figuratively.


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### Answer by username_5 on 2017-07-27. Score: 0

in e-commercials,like taobao's tmall,it means it is the brand's official e-shop.for the realistic shop,it means it is the mainly shop of the brand


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