Route 66/US Highway 66/Main Street of America Embossed Denim Tote bag
Permanently embossed denim Machine washable and dryable - cold water/gentle cycle, low heat Embossed on one side; 17 inches by 17 inches in size. Gusseted bottom so bag can sit flat Acid-washed for comfort and textile character
In 1934, the National U.S. 66 Highway Association created this design, had it embossed in metal, and began distribution of it along the Route in August of the same year. When one newspaper displayed the design, the caption stated: “This is a reproduction of the US Highway No. 66 Association’s emblem, which it hopes to make popular. The emblem, on metal, is to be widely distributed among motorists living in states through which the highway passes. Through its publicity program, the Association hopes to increase greatly the amount of traffic passing over the highway.” Another press release trumpeted the Association was launching “A program to place stickers and plates on automobiles of every resident along U.S. Highway 66. Visualize the hundreds and thousands of automobiles from the great Midwest and far West country—automobiles from every section of U.S. 66—that every day in the year, travel into every nook and corner of America, miles off the route of this great national highway—truly these local automobiles will become traveling exponents to the rest of the world— chronicling not only merits of U.S. Highway 66, "The Main Street of America," but indirectly advertising the advantages and possibilities to be found in the communities along the route.” This grand campaign lasted merely a year and a half. With the tragic death of the world-famous entertainer Will Rogers in August 1935, the Association, like so many other groups, wished to pay homage to this much-beloved American — especially since Will was from Oklahoma as were many key Association members. At its annual meeting in late 1935, the Association designated 66 as the “Will Rogers Highway” and came up with a new logo. As a result, use of the earlier Main Street of America logo ceased and its memory faded into the mists of time. Except for the occasional metal disc that comes up for auction, the logo is virtually unknown. So enjoy this retro homage to early-day Route 66 history.
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{"Product Dimensions": "17 x 3 x 17 inches", "Item Weight": "1 pounds", "Manufacturer": "TYCA", "Item model number": "Oval design tote", "Date First Available": "December 11, 2012"}