September 30, 2016
IAB MIXX Hands a Gold to OgilvyOne Worldwide Athens
Pictured from left to right:
Gert Tzafa, Senior Art Director, OgilvyOne Athens and
Christina Alifakioti, Business Unit Director, OgilvyOne Athens.
OgilvyOne Worldwide Athens brought home the Gold in the Branded Content category of the 2016 IAB MIXX Awards for its work with Mondelēz International’s Lacta.
The winning campaign, Love Like There’s No Tomorrow, consists of a short film and a companion website. The film garnered 1.8 Million views On-Demand, was the #1 trending video on YouTube and obtained over 250,000 likes, posts and comments on Facebook. There were over 290,000 direct engagements with the campaign through the companion website.
View the English language Case Study video here.