Hail Programmatic? Death of Premium Media?
Gone were the days of Traditional vs Online. The war of Programmatic vs Premium media has been waged!
Is programmatic killing off premium media in the current media buying world? Does clients and agencies get better ROI and value only from programmatic? Is there any value in brand perception and association anymore? How will premium media survive in the world of programmatic or does this spell the end of premium media?
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