.When I hear these words I think of the dry heat of Arizona and the grasshoppers leaping. I recall memories of stealing oranges from the trees in our subdivision to make freshly squeezed orange juice in a tent one night with the neighborhood kids.
I miss the times that children would go outside without their phones and run around and make memories they will never forget. This leads me to my very humble opinion.... which you can disagree with and feel free to put me in my place.
The 90's kids are the best generation. We were the last ones to have our parents call out to us saying "be back by dark!" trusting us to come home and play in the street in our developmental years. These years are so incredibly important...and should not be filled with participation trophies.
Being a Marketing major right now has been so intriguing. There are so many aspects that go into generational behavior, consumption, communication, and ways of thinking. Guys, they don't know what to do with us. Researchers are so confuzzled by the 90's kids that they are giving us our own name. It's true that we do not belong with the Millennials and we certainly don't belong with Gen Z. Currently, we're all lumped together but that's changing- right now!
The 90's kids are desperate for success and reform- we crave understanding and achievement. We're willing to change the course for those younger than us after the reputation the Millennial's have left for young adults. We want to work for what we call our own.
There are two movements happening right now that I am so excited for- Girl Boss and Farmhouse. The way I personally interpret Girl Boss is in a non-feminist way. A way that this woman has nothing to prove to anyone but herself... no politics involved. These are the girls that work hard to get it done and don't rely on men to be the 'bread winners' but they're still nurturing and soft women. The Farmhouse movement is a need for things to be as they were when our great grandparents were living- simplistic, only buy what you can't make. Some call this a holistic lifestyle, and yes- it is greatly linked to essential oils and their magic powers that the Good Lord bestowed us with. We love this stuff!
So, we covered work ethic,behavior, social movements.... how about that Full House and Friends style? So many icons from our favorite TV shows continue to influence our style. We are single-handedly keeping Goodwill in business. Feel free to give a high five to someone next time you see them in high-waisted Lee Riders. If you give us your old clothes, we will give you our best effort to make the future a bright one; for many generations to come.
Olivia Been. Early twenties. Aspiring event planner and lover of all things floral.