Fashion is not just for tall, skinny models. Pint-sized couture is just as popular, as Gucci proved with the launch of their autumn/winter '13-14 kids collection in India last Saturday at the label's boutique at the Trident Hotel, Mumbai.
The collection — inspired by a "back to town and school" mood — has been designed by Gucci's creative director Frida Giannini for boys and girls up to the age of eight and features the label's trademark teddy bear.
Co-hosted by Roohi Jaikishan, the event aimed to raise funds for the charity Ekam, which subsidizes medical procedures for children with a congenital heart disease. Fifteen per cent of total sales from the collection will be donated to the cause.
Attendees included Haseena Jethmalani, Farah Oomerbhoy, Natasha Poonawalla, Ramona Narang, Rhea Pillai, Anu Dewan and Poonam Bhagat Shroff, all with their children.