Just to recap what I shared in my previous post when you don’t have resources to manage social media profiles and engage fans in conversation on an ongoing basis, your best option is to adopt Social Media Optimization (SMO) strategies. You are working in the background creating links from various social media platforms, which in turn results in optimization.
Tips on Optimizing Social Media
If you have chosen to adopt SMO strategies for your business, here are some tips that might come in handy. Optimization takes work, initially. Once you have done it a few times, it becomes a habit. However, if you want to be really consistent with your tasks and be effective, you need to set Campaign Guidelines, to follow:
- Optimize your social media profiles, with keywords in “about” content and ALT-tag for images in the image gallery. Some of the popular platforms are LinkedIn, Facebook, Twitter, Youtube & Blogs.
- Design a blueprint/schedule for social media activities that need to be performed on a daily/weekly/monthly basis. This is the schedule that needs to be followed by the resource responsible for executing a Social Media Plan. If you are going to use in-house resources, be sure to train them for doing the job effectively. You also have the choice of outsourcing the effort.
- Syndicate content. Content can be in the form of Text, Video, or Images. For example, if you are writing two blog posts a month, when you publish the blog posts, syndicate these posts to multiple platforms & bookmarking sites. There are tools/plug-ins available to automate this process. If you have scheduled one video per month, optimize the video with tags and SEO friendly descriptions in YouTube & syndicate the same video to multiple video parking sites. Content syndication generates many quality links, & contributes to SMO.
- Be sure to measure the results of all the activities
About the Author
The Best Digital Marketing Insight and Advice
The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital
marketing related. Check out our latest posts.
We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.
Don't stop the learning now!
Are you a Sophisticated Marketer?
Who is a Sophisticated Marketer? Someone who understands the fundamental, unchanging principles of marketing but has absolute confidence …
Continue reading “Are you a Sophisticated Marketer?”READ MORE
Google Partners Connect co-hosted by WSI Plano on March 13, 2018
Video Matters! Most powerful digital marketing strategy to capture and engage people & drive action. With Videos you …
Continue reading “Google Partners Connect co-hosted by WSI Plano on March 13, 2018”READ MORE
Facebook’s News Feed Algorithm Change – What it means to your brand?
Why Facebook made changes to News Feed? Facebook has been listening to comments and suggestions from users over …
Continue reading “Facebook’s News Feed Algorithm Change – What it means to your brand?”READ MORE