The primary Strato International Logo, gradient red with long shadow, is intended for use by the Strato International Group and the airway of the same name. The brandmark, the “flying leaf,” simultaneously denotes a goose and a maple leaf, prominent Canadian symbols. It is cleaved from a maple leaf as found on the Canadian flag. Thus, the logo lays claim to Strato International’s proud heritage as the flagship Canadian international carrier.
The “flying leaf”, red and white, is synonymous with Strato and embodies the values of the airline.
Colours & Fonts
Explore the combinations of fonts and colours that give Strato International its distinct and unique identity.
Discover how the proud history of Strato International has influenced its design and the perception of its brand worldwide.
The tail of Strato International aircraft are certain to stand out at a busy airport and proclaim the proud heritage of the airline.
A vibrant gradient between pure red and Guardsman Red adorns the rear of the aircraft and stretches along the side of the aircraft until
it disappears into the clean white of the fuselage. A white maple leaf, in contrast, recalls stark Canadian cold winters.
The logotype and brandmark appear boldly at the front of the aircraft, connecting the aircraft's nose to its tail, and placing Strato as a strong, international brand.