The landscape of ecommerce is quickly evolving, especially with a recent influx of consumers relying on digital means to buy from businesses.
At Navigator, we’ve been apart of a growing demand for companies to join ecommerce and make their products available online. That’s why we want to keep our clients fully informed on ecommerce news. We’ve got 4 recent updates for businesses to get the most out of their digital store.
Here’s a quick rundown of the latest news in the online shopping industry.
1. Google Shopping is now free for businesses
This new change allows businesses to sell their products directly on the Google Shopping Platform. That means more product visibility and more opportunity for conversions. And for free? See The Verge’s article on Google Shopping for more information about the news.
2. Shopify has released a shopping app.
Shopify is no stranger to website ecommerce and now they’re branching out into mobile apps. The new mobile shopping platform, named Shop, allows Shopify to give users more than just a mobile-friendly website, but also a dedicated app for their online shopping. Cheers to better user experience! Read TechCrunch’s Interview with the GM of Shop to learn more about the new app.
3. Small and medium-sized businesses can receive free Google Ad credits.
Google recognizes that COVID-19 has provided a daunting uphill battle for small businesses. To show their support for SMB owners, they’re giving back with $340 million in ad credits. These credits will be eligible for future use on Google Ad spend. See their ad credit announcement to find out if your business could qualify.
4. Get the guide to setup Instagram Shopping
Ecommerce isn’t just websites and apps, consumers can also buy your products through social media. Instagram Shopping allows your business to take full advantage of your social media following. Facebook for Business released a guide for you to get started on Instagram Shopping. Use their Instagram Shopping checklist to make your products available for purchase through social media.
There’s no better time to launch your business into ecommerce. We’re here to provide expert advice on digital shopping. Contact us to schedule a free consult.