Carolina Panthers coach Ron Rivera, New Orleans Saints coach Sean Payton and former coach Mike Shanahan go undercover to reprimand NFL fans using sources other than NFL Ticket Exchange to buy tickets in a new spot from Grey New York.
Ostensibly a “hidden camera” operation, the spot follows each coach as he meets up with a fan who bought tickets via a “seedy ticket deal” rather than going through the official Exchange. Each coach meets up with the prospective buyer in disguise, ostensibly as the ticket seller, but two out of the three are identified in one way or another.
In the case of Coach Payton it’s a knowing smirk, while the man purchasing tickets from Rivera straight up asks, “Are you Ron Rivera?”
Putting aside the stunt’s authenticity for a moment, having the coaches say “You’ve got to get your tickets on NFL Ticket Exchange, that way you know you’re getting the real deal” only goes so far. The point is that these tickets, unlike so many sold in less respectable forums, are real.
In addition to the ad above, the campaign also includes social and digital extensions continuing the story, as well as behind-the-scenes footage.
CREATIVE AGENCY: Grey New York
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Directors: Leo Savage and Jeff Stamp
Group Creative Director: Joe Mongognia
Creative Director/Copywriter: Evan Benedetto and Stephen Nathans
Creative Director/ Art Director: Mike Cicale and Lance Parrish
Project Director: Hank Romero
SVP, Account Director: Alan Perlman
Senior Account Director: Lucy Hallowell
EXECUTIVE PRODUCTION: Townhouse
Townhouse President: Bennett McCarroll
Townhouse Exec. Producer: Alison Horn
Townhouse VP, Producer: Bruce McDonald
Townhouse Assistant Producer: Alex Litke
Townhouse VP, Music Producer: Zach Pollakoff
Production Company: Big Block
Director: Josh + Vince
Editor (person & company): Patrick Colman & Final Cut
Post Production Company: Significant Others
Creative Director/VFX Artist: Dirk Greene
GFX Artist: Phillip Brooks
Sound Designer/Mixer: T. Terressa Tate
Music/Sound Design (person & company): BANG