NEW YORK, NY – Yesterday, MIZANI, the leader and professional authority for all textured hair, marked a 25 year milestone with the launch of their new Styling Renaissance, a professional styling range for all curl types and textures. To celebrate the occasion, the Styling Renaissance was unveiled during an exclusive evening of celebration in New York City on June 20, which honored MIZANI’s vision and innovation within the professional beauty industry. MIZANI campaign models Chanel Iman, Maria Borges, Grace Mahary, and Heidy De La Rosa, whose images appear in MIZANI’s latest influencer campaign, attended to kick-off the brand’s celebration sporting looks created by Celebrity Stylist and MIZANI Global Artistic Director César Ramirez.
“MIZANI is truly the professional authority for all curl textures and the first textured hair care and styling brand to break the mold with premium professional product innovations and specialized treatments,” said Tumi Soyinka, Director of Marketing, MIZANI USA. “The product performance, upscale image and renovated packaging have inspired both industry professionals and consumers who crave products that allow them the freedom to style their hair without compromising its integrity.”
The MIZANI Styling Renaissance is a newly renovated collection that has been reformulated with Monoi Oil and revamped packaging for a beautiful, refreshed and modern look. The collection includes five key products featuring new and improved HD Shyne and Foam Wrap, now infused with exotic Monoi Oil for strength and moisture. The MIZANI Styling Renaissance also includes Iron Curl, HRM (Humidity Resistant Mist), and Thermastrength. MIZANI also launched a Limited Edition 25 Miracle Milk, MIZANI’s best-selling multi-benefit leave-in treatment, with 25th Anniversary packaging to commemorate the milestone.
During the evening of celebration, the new brand campaign video was unveiled and Celebrity Stylist and MIZANI Global Artistic Director César Ramirez showcased the new institutional visuals and spoke to the inspiration behind the shoot to attendees, which included press, influencers, top salons and distributors. César recreated the styles on MIZANI models using the new collection.
Ramirez noted, “Women crave products that allow them the freedom to style their hair without compromising its integrity, and MIZANI styling products allow women to achieve the best of both health and style. The new Monoi Oil infused formulas provide strength, moisture and restoration to the hair from the inside out. I’m thrilled the new MIZANI Styling Collection has an upgraded styling portfolio that combines care to provide high end, sexy, versatile looks for healthy hair.”