Originally posted by john aston
Sorry , the problem lies with the publisher.The magazine is not advertising cigarettes, but portraying cars which ,in period, lawfully could display such advertising.Are people really saying that if the Independent carried a news story on cover which incidentally included a Marlboro advert (eg on wall of a building which featured in the story)it would be breaking the law?
I think we can assume that this could feasibly be an interpretation of the law. English law is very clear: tobacco products can only be advertised at the point of sale
ie the cigarette gantry in-store or a cigarette dispensing machine in pubs, clubs etc. Retailers can no longer use counter mats with tobacco logos, pubs can no longer use tobacco-sponsored rubber darts mats, water jugs, beermats etc etc.
The maximum area allowed for advertising at point of sale is the equivalent of an A5 sheet of paper. As I have previously pointed out, an over-zealous TSO could theoretically bring a prosecution on two counts - advertising in a prohibited place and thereby exceeding the maximum area allowed.
No publisher or retailer is going to want to go down that road .....