Having a Facebook page is the first step to utilising the powers of Facebook advertising. Facebook’s ad, creative and targeting options allows advertisers to serve the most captivating content, to the right people and most importantly at the right time. First things first, having an inviting Facebook page.
Firstly, you have to select a category; this is the industry bucket in which your business sits in. Then, enter your business name.
The bones have been built, now time for the flesh.
In this day in age, you want to capture someone’s attention; you update your profile picture…
It is the same deal with your business page. Captivating and inviting display pictures and cover photos that encapsulate your brand personality and seduce wanderers.
Tell your audience exactly who you are, what you do and how you do it.
This is communicated with your short and long descriptions. Remember; don’t bombard your audience with details. In a interesting and creative way, tell you audience about your brand, bearing in mind to tell them only what they need to know.
It’s all About the Details
Make sure you phone number, address and website is correct and on your Facebook page. If you have done everything above correctly, your audience is going to want to interact with your brand. Make sure they have the means to do just that.
Other Awesome Features
Facebook has developed many features for Facebook pages that help you better express who your brand is, and gather integral information about your audience.
Page insights allows you to understand your audience, this will come in handy when you are using Facebook ads, this will help you determine who to target.
Facebook also allows you to place a button at the top of your Facebook page. If your business objective is to increase calls, add a Call Now button. This allows all efforts to align with your business objective.
Do you have a sale coming up? Or perhaps moving to another location? Pin memos, and information to the top of your page, another fantastic Facebook feature.
Remember, Facebook Advertising serves as the voice and face of your brand. It allows you to project your brand personality, which builds trust with your audience.
It will also soon house all of the incredible content you use to deepen a discourse with your audience.
It will also play host to all of your tantalising Facebook ads which will nurture your customers through the consumer funnel and grow your business – but that’s a story for another day. Let’s just focus on that Facebook page ay? As always, you’re most welcome.