Ingredients Of Good Corporate Identity and Your Brand
A logo is designed for recognition because users identify a company by its logo. Simplicity and clarity are our best allies for designing logos. It is also important to have a series of logo versions that can be used throughout all your projects and online channels.
Choose a well-proportioned, clean typeface (often an extended font family and with various weights and styles) to use for all marketing materials. Select a similar alternative web-friendly typeface in case if your first choice isn’t available.
3. Supporting Graphics
Photography, backgrounds, icons, and patterns, play a huge role in portraying your brand’s visual identity and help to convey your message.
The corporate color scheme makes a strong statement about the organization. Selecting between 2-4 primary colors and complementing them with a secondary palette of 8-12 more, developing two different color combinations: one to be used in print materials and one to be used in web/mobile products, is usually a good practice.
A Brand is a collective impression from all that is seen, heard by customers who come into contact with a company and/or its products and services. A strong, consistent presence across various channels builds credibility and motivates clients.