What if the house that Gucci built was turned into an NFT? Starting on June 23, fans of the Italian fashion label are being given a unique chance to purchase NFTs that explore the past, present and future of Gucci’s 100-year history.
Together with the platform SuperRare, Gucci is presenting a series of collectibles that take a kaleidoscopic view of the iconic brand’s heritage.
From multi-dimensional Flora prints to GG-monogrammed bionic body parts, visitors to Gucci’s online metaverse are now able to purchase several digital items, all of which are priced in the Ethereum cryptocurrency.
The works are being presented in the exhibition “The Next 100 Years of Gucci,” on the brand’s experimental online platform Vault, which was launched in 2021 by Gucci’s creative director, Alessandro Michele, to mark the house’s centennial.
For its first exhibition, Vault has…