actually having ambassadors ... and this is why when people come for nicki with that negativity or rihanna or beyonce with beyhive, they're ambassadors. they ain't having it. because you're no long-

AE1-K CH-AH0 W-AH0 L-IY0 HH-AE1 V-IH0 NG-AE0-M B-AE1 S-AH0 D-ER0 Z-AH0-N-D DH-IH1 S-IH1 Z-W-AY1 W-EH1-N P-IY1 P-AH0-L K-AH1-M F-AO1-R N-IH1 K-IY0 W-IH1-DH DH-AE1 T-N-EH2 G-AH0 T-IH1 V-AH0 T-IY0 AO1-R R-IH0 HH-AA1 N-AH0 AO1-R B-EY1 S-AH0 N-W-IH1-DH B-EY1 HH-AY0-P TH-EH1 R-AE0-M B-AE1 S-AH0 D-ER0-Z DH-EY1 EY1-N-T HH-AE1 V-IH0 NG-IH1-T B-IH0 K-AO1 Z-Y-UH1-R N-OW1 L-AO1-NG


threatening the entire world that they created together. i could go on about nicki-

TH-R-EH1 T-AH0 N-IH0-NG DH-AH0 IH0-N T-AY1 ER0 W-ER1-L-D DH-AE1-T DH-EY1 K-R-IY0 EY1 T-AH0-D T-AH0 G-EH1 DH-ER0 AY1 K-UH1-D G-OW1 AA1 N-AH0 B-AW1 T-N-IH1 K-IY0


[inaudible 00:00:28] manager, guy's super experienced, you got to listen to this guy and his wisdom. or in this video-

IH0 N-AO1 D-AH0 B-AH0-L Z-IH1 R-OW0 AW1 ER0-Z Z-IH1 R-OW0 M-IH1 N-AH0-T S-AH0-N-D T-W-EH1-N T-IY0 EY1-T S-EH1 K-AH0-N-D Z-M-AE1 N-AH0 JH-ER0 G-AY1-Z S-UW1 P-ER0 IH0-K-S P-IH1 R-IY0 AH0-N-S T-Y-UW1 G-AA1-T T-UW1 L-IH1 S-AH0-N T-UW1 DH-IH1-S G-AY1 AH0-N-D HH-IH1 Z-W-IH1-Z D-AH0 M-AO1 R-IH0-N DH-IH1-S V-IH1 D-IY0 OW0


yep. you know? but you have to put it in front of people so they can see it in the first place to make that decision whether-

Y-EH1 P-Y-UW1 N-OW1 B-AH1 T-Y-UW1 HH-AE1-V T-UW1 P-UH1 T-IH1 T-IH0-N F-R-AH1-N T-AH1-V P-IY1 P-AH0-L S-OW1 DH-EY1 K-AE1-N S-IY1 IH1 T-IH0-N DH-AH0 F-ER1-S-T P-L-EY1-S T-UW1 M-EY1-K DH-AE1-T D-IH0 S-IH1 ZH-AH0 N-W-EH1 DH-ER0


organic. that's what you want your artificial marketing to do, but you got to get that ball rolling. and there's so many people that are ...

AO0-R G-AE1 N-IH0-K TH-AE1-T S-W-AH1 T-Y-UW1 W-AA1-N T-Y-AO1 R-AA2-R T-AH0 F-IH1 SH-AH0-L M-AA1-R K-AH0 T-IH0-NG T-UW1 D-UW1 B-AH1 T-Y-UW1 G-AA1-T T-UW1 G-EH1-T DH-AE1-T B-AO1-L R-OW1 L-IH0 NG-AH0-N-D DH-EH1-R-Z S-OW1 M-EH1 N-IY0 P-IY1 P-AH0-L DH-AE1 T-AA1-R


for sure. all right, so you might have heard the point. you might-

F-AO1-R SH-UH1 R-AO1-L R-AY1-T S-OW1 Y-UW1 M-AY1-T HH-AE1-V HH-ER1-D DH-AH0 P-OY1-N T-Y-UW1 M-AY1-T


for me. it super organic. i didn't use a business mind and infrastructure and way of going about-

F-AO1-R M-IY1 IH1-T S-UW1 P-ER0 AO0-R G-AE1 N-IH0 K-AY1 D-IH1 D-AH0-N T-Y-UW1 S-AH0 B-IH1 Z-N-AH0 S-M-AY1-N D-AH0-N D-IH2-N F-R-AH0-S T-R-AH1-K CH-ER0 AH0-N D-W-EY1 AH1-V G-OW1 IH0 NG-AH0 B-AW1-T


things to boost my career. so even though you might not have-

TH-IH1-NG-Z T-UW1 B-UW1-S T-M-AY1 K-ER0 IH1-R S-OW1 IY1 V-IH0-N DH-OW1 Y-UW1 M-AY1 T-N-AA1-T HH-AE1-V


everybody is playing this music game in the artist space.

EH1 V-R-IY0 B-AA2 D-IY0 IH1-Z P-L-EY1 IH0-NG DH-IH1 S-M-Y-UW1 Z-IH0-K G-EY1 M-IH0-N DH-AH0 AA1-R T-AH0-S-T-S P-EY1-S


weapons; it's the same thing. everybody has dif-

W-EH1 P-AH0-N Z-IH1-T-S DH-AH0 S-EY1-M TH-IH1 NG-EH1 V-R-IY0 B-AA2 D-IY0 HH-AE1-Z D-IH1-F


yeah, i got a million dollars in the bank but i'm not going to use it so i can keep it real.

Y-AE1 AY1 G-AA1 T-AH0 M-IH1 L-Y-AH0-N D-AA1 L-ER0 Z-IH0-N DH-AH0 B-AE1-NG-K B-AH1 T-IH1-M N-AA1-T G-OW1 IH0-NG T-UW1 Y-UW1 Z-IH1-T S-OW1 AY1 K-AE1-N K-IY1 P-IH1 T-R-IY1-L


but there's so many people with kids that are legends in the game, that are not-

B-AH1-T DH-EH1-R-Z S-OW1 M-EH1 N-IY0 P-IY1 P-AH0 L-W-IH1-DH K-IH1-D-Z DH-AE1 T-AA1-R L-EH1 JH-AH0-N-D Z-IH0-N DH-AH0 G-EY1-M DH-AE1 T-AA1-R N-AA1-T


school legend. i'm talking about the legend still has high-

S-K-UW1-L L-EH1 JH-AH0-N D-IH1-M T-AO1 K-IH0 NG-AH0 B-AW1-T DH-AH0 L-EH1 JH-AH0-N-D-S T-IH1-L HH-AE1-Z HH-AY1


money. the money does not guarantee the success.

M-AH1 N-IY0 DH-AH0 M-AH1 N-IY0 D-AH1 Z-N-AA1-T G-EH2 R-AH0-N T-IY1 DH-AH0 S-AH0-K S-EH1-S


already doing something that's not organic by that type of definition. your-

AO0-L R-EH1 D-IY0 D-UW1 IH0-NG S-AH1-M TH-IH0-NG TH-AE1-T S-N-AA1 T-AO0-R G-AE1 N-IH0-K B-AY1 DH-AE1-T T-AY1 P-AH1-V D-EH2 F-AH0 N-IH1 SH-AH0 N-Y-AO1-R


anybody else who just have it to blow up and they didn't know what was happening, yeah-

EH1 N-IY0 B-AH0 D-IY0 EH1-L-S HH-UW1 JH-AH1-S-T HH-AE1 V-IH1-T T-UW1 B-L-OW1 AH1 P-AH0-N-D DH-EY1 D-IH1 D-AH0-N T-N-OW1 W-AH1 T-W-AA1-Z HH-AE1 P-AH0 N-IH0 NG-Y-AE1


because they were better than somebody else; that's just good timing-

B-IH0 K-AO1-Z DH-EY1 W-ER0 B-EH1 T-ER0 DH-AE1-N S-AH1-M B-AA2 D-IY0 EH1-L-S TH-AE1-T-S JH-AH1-S-T G-UH1-D T-AY1 M-IH0-NG


her new platform ages, it will be harder and harder.

HH-ER0 N-UW1 P-L-AE1-T F-AO2-R M-EY1 JH-AH0 Z-IH1 T-W-IH1-L B-IY1 HH-AA1-R D-ER0 AH0-N-D HH-AA1-R D-ER0


there's not going to be that much organic growth and help because the platforms build their technology against it. they're different now-

DH-EH1-R Z-N-AA1-T G-OW1 IH0-NG T-UW1 B-IY1 DH-AE1 T-M-AH1 CH-AO0-R G-AE1 N-IH0-K G-R-OW1 TH-AH0-N-D HH-EH1-L-P B-IH0 K-AO1-Z DH-AH0 P-L-AE1-T F-AO2-R-M-Z B-IH1-L-D DH-EH1-R T-EH0 K-N-AA1 L-AH0 JH-IY0 AH0 G-EH1-N-S T-IH1-T TH-EH1-R D-IH1 F-ER0 AH0-N T-N-AW1


sure. and the way to position it is, this is my actual phone, so i think it's more helpful to people who aren't mega-celebrities.

SH-UH1 R-AH0-N-D DH-AH0 W-EY1 T-UW1 P-AH0 Z-IH1 SH-AH0 N-IH1 T-IH1-Z DH-IH1 S-IH1 Z-M-AY1 AE1-K CH-AH0 W-AH0-L F-OW1-N S-OW1 AY1 TH-IH1-NG K-IH1-T S-M-AO1-R HH-EH1-L-P F-AH0-L T-UW1 P-IY1 P-AH0-L HH-UW1 AA1 R-AH0-N T-M-EH2 G-AH0 S-L-EY1 T-ER0 IY0-Z


-ashing it, i just want to know how i can utilize it to my best advantage. here's an example of that-

AE1 SH-IH0 NG-IH1 T-AY1 JH-AH1-S T-W-AA1-N-T T-UW1 N-OW1 HH-AW1 AY1 K-AE1 N-Y-UW1 T-AH0 L-AY2 Z-IH1-T T-UW1 M-AY1 B-EH1-S T-AE0-D V-AE1-N T-IH0-JH HH-IH1-R Z-AE1 N-IH0-G Z-AE1-M P-AH0 L-AH1-V DH-AE1-T


seven and a half thousand. and i brought him back from the de-

S-EH1 V-AH0 N-AH0-N D-AH0 HH-AE1-F TH-AW1 Z-AH0-N D-AH0-N D-AY1 B-R-AO1-T HH-IH1-M B-AE1-K F-R-AH1-M DH-AH0 D-IY1


christmas, you know, just to see if it would work.

K-R-IH1 S-M-AH0 S-Y-UW1 N-OW1 JH-AH1-S-T T-UW1 S-IY1 IH1 F-IH1 T-W-UH1 D-W-ER1-K


six sick people. so ... but then, what i learned was some of these people-

S-IH1-K-S S-IH1-K P-IY1 P-AH0-L S-OW1 B-AH1-T DH-EH1 N-W-AH1 T-AY1 L-ER1 N-IH0 D-W-AA1-Z S-AH1 M-AH1-V DH-IY1-Z P-IY1 P-AH0-L


and i get their enriched data, i get their location and then that way when i come to their city, i can say how many ... in new york and i can do-

AH0-N D-AY1 G-EH1-T DH-EH1 R-EH0 N-R-IH1-CH-T D-EY1 T-AH0 AY1 G-EH1-T DH-EH1-R L-OW0 K-EY1 SH-AH0 N-AH0-N-D DH-EH1-N DH-AE1 T-W-EY1 W-EH1 N-AY1 K-AH1-M T-UW1 DH-EH1-R S-IH1 T-IY0 AY1 K-AE1-N S-EY1 HH-AW1 M-EH1 N-IY0 IH0-N N-UW1 Y-AO1-R K-AH0-N D-AY1 K-AE1-N D-UW1


and i got ... it was $50 for the meet-up. it was in less than a week, and i got 30 people to sign up. and i actually honestly missed some people who were interested, so i probably could have had-

AH0-N D-AY1 G-AA1 T-IH1 T-W-AA1-Z F-IH1-F T-IY0 D-AA1 L-ER0-Z F-AO1-R DH-AH0 M-IY1 T-AH2 P-IH1 T-W-AA1 Z-IH0 N-L-EH1-S DH-AE1 N-AH0 W-IY1 K-AH0-N D-AY1 G-AA1-T TH-ER1 D-IY0 P-IY1 P-AH0-L T-UW1 S-AY1 N-AH1 P-AH0-N D-AY1 AE1-K CH-AH0 W-AH0 L-IY0 AA1 N-AH0-S T-L-IY0 M-IH1-S-T S-AH1-M P-IY1 P-AH0-L HH-UW1 W-ER0 IH1-N T-R-AH0-S T-AH0-D S-OW1 AY1 P-R-AA1 B-AH0 B-L-IY0 K-UH1-D HH-AE1-V HH-AE1-D


with one text message. so think about-

W-IH1 DH-W-AH1-N T-EH1-K-S T-M-EH1 S-AH0-JH S-OW1 TH-IH1-NG K-AH0 B-AW1-T


work but if they know they're going to a-

W-ER1-K B-AH1 T-IH1-F DH-EY1 N-OW1 TH-EH1-R G-OW1 IH0-NG T-UW1 AH0


to a payment page. they put in their info, then-

T-UW1 AH0 P-EY1 M-AH0-N-T P-EY1-JH DH-EY1 P-UH1 T-IH0-N DH-EH1 R-IH1-N F-OW0 DH-EH1-N


and all this was ... and i didn't make any public offers. this is all internal, so the only people who bought are the people who chose to go down-

AH0-N D-AO1-L DH-IH1 S-W-AA1 Z-AH0-N D-AY1 D-IH1 D-AH0-N T-M-EY1 K-EH1 N-IY0 P-AH1 B-L-IH0 K-AO1 F-ER0-Z DH-IH1 S-IH1 Z-AO1 L-IH0-N T-ER1 N-AH0-L S-OW1 DH-AH0 OW1 N-L-IY0 P-IY1 P-AH0-L HH-UW1 B-AA1 T-AA1-R DH-AH0 P-IY1 P-AH0-L HH-UW1 CH-OW1-Z T-UW1 G-OW1 D-AW1-N


from the first send of this, we got five bookings.

F-R-AH1-M DH-AH0 F-ER1-S-T S-EH1-N D-AH1-V DH-IH1 S-W-IY1 G-AA1-T F-AY1-V B-UH1 K-IH0-NG-Z


a couple text messages, and it adds an extra 120k to my bottom line. and all i'm do-

AH0 K-AH1 P-AH0-L T-EH1-K-S T-M-EH1 S-AH0 JH-AH0 Z-AH0-N D-IH1 T-AE1-D Z-AE1 N-EH1-K-S T-R-AH0 W-AH1-N HH-AH1-N D-R-AH0 D-AH0-N-D T-W-EH1-N T-IY0 K-EY1 T-UW1 M-AY1 B-AA1 T-AH0 M-L-AY1 N-AH0-N D-AO1 L-AY1 AE1-M D-UW1


package. why couldn't you offer them a meet-

P-AE1 K-AH0 JH-W-AY1 K-AW1-L D-AH0-N T-Y-UW1 AO1 F-ER0 DH-EH1 M-AH0 M-IY1-T


culture from a business and entrepreneurship-

K-AH1-L CH-ER0 F-R-AH1 M-AH0 B-IH1 Z-N-AH0 S-AH0-N D-AA2-N T-R-AH0 P-R-AH0 N-ER1 SH-IH0-P


and made it shine and this video's brought to you by brandman network.com because i signed myself. now, i'm excited to finally be doing this video on-

AH0-N D-M-EY1 D-IH1-T SH-AY1 N-AH0-N-D DH-IH1-S V-IH1 D-IY0 OW0-Z B-R-AO1-T T-UW1 Y-UW1 B-AY1 B-R-AE1-N D-M-AH0-N N-EH1 T-W-ER2 K-AH0-M B-IH0 K-AO1 Z-AY1 S-AY1-N D-M-AY2 S-EH1-L F-N-AW1 IH1 M-IH0-K S-AY1 T-AH0-D T-UW1 F-AY1 N-AH0 L-IY0 B-IY1 D-UW1 IH0-NG DH-IH1-S V-IH1 D-IY0 OW0 AA1-N


what i did was break down some important aspects of who he stood himself to be when it comes to the knowledge that he projects, right? the know-

W-AH1 T-AY1 D-IH1 D-W-AA1-Z B-R-EY1-K D-AW1-N S-AH1 M-IH0-M P-AO1-R T-AH0-N T-AE1-S P-EH2-K-T S-AH1-V HH-UW1 HH-IY1-S T-UH1-D HH-IH0-M S-EH1-L-F T-UW1 B-IY1 W-EH1 N-IH1-T K-AH1-M-Z T-UW1 DH-AH0 N-AA1 L-AH0-JH DH-AE1-T HH-IY1 P-R-AA1 JH-EH0-K-T S-R-AY1-T DH-AH0 N-OW1


knowledge that he shares so much within-

N-AA1 L-AH0-JH DH-AE1-T HH-IY1 SH-EH1-R-Z S-OW1 M-AH1 CH-W-IH0 DH-IH1-N


conditions with the wind at your back and you could go much farther, but you hold back, modul-

K-AH0-N D-IH1 SH-AH0-N Z-W-IH1-DH DH-AH0 W-AY1-N D-AE1 T-Y-AO1-R B-AE1 K-AH0-N D-Y-UW1 K-UH1-D G-OW1 M-AH1-CH F-AA1-R DH-ER0 B-AH1 T-Y-UW1 HH-OW1-L-D B-AE1 K-M-AA1 JH-AH0-L


whining and waiting in his tent on bad days as he moves across the western united states. just before the colorado high mountains he gets this-

W-AY1 N-IH0 NG-AH0-N D-W-EY1 T-IH0 NG-IH0-N HH-IH1-Z T-EH1-N T-AA1-N B-AE1-D D-EY1 Z-AE1-Z HH-IY1 M-UW1-V Z-AH0 K-R-AO1-S DH-AH0 W-EH1-S T-ER0 N-Y-UW0 N-AY1 T-AH0-D-S T-EY1-T-S JH-AH1-S-T B-IH0 F-AO1-R DH-AH0 K-AA2 L-ER0 AA1 D-OW0 HH-AY1 M-AW1-N T-AH0-N-Z HH-IY1 G-EH1-T-S DH-IH1-S


they should grow 20 percent every single year. twenty percent. every year. no matter what. and-

DH-EY1 SH-UH1-D G-R-OW1 T-W-EH1-N T-IY0 P-ER0 S-EH1-N T-EH1 V-ER0 IY0 S-IH1-NG G-AH0 L-Y-IH1-R T-W-EH1-N T-IY0 P-ER0 S-EH1-N T-EH1 V-ER0 IY0 Y-IH1-R N-OW1 M-AE1 T-ER0 W-AH1 T-AH0-N-D


and what that really looks like is, yo-

AH0-N D-W-AH1-T DH-AE1 T-R-IH1 L-IY0 L-UH1-K S-L-AY1 K-IH1 Z-Y-OW1


you can grow that 20 percent in your department, then you've the snork-

Y-UW1 K-AE1-N G-R-OW1 DH-AE1-T T-W-EH1-N T-IY0 P-ER0 S-EH1-N T-IH0 N-Y-AO1-R D-IH0 P-AA1-R T-M-AH0-N-T DH-EH1 N-Y-UW1-V DH-AH0-S K-AO1-R-NG-K


but the other side is even more important that people wouldn't necessarily expect. just as much as he demanded that you grow 20 percent every single-

B-AH1-T DH-AH0 AH1 DH-ER0 S-AY1 D-IH1 Z-IY1 V-IH0-N M-AO1 R-IH0-M P-AO1-R T-AH0-N-T DH-AE1-T P-IY1 P-AH0 L-W-UH1 D-L-AH0-N T-N-EH2 S-AH0 S-EH1 R-AH0 L-IY0 IH0-K-S P-EH1-K-T JH-AH1-S T-AE1 Z-M-AH1 CH-AE1-Z HH-IY1 D-IH0 M-AE1-N D-AH0-D DH-AE1 T-Y-UW1 G-R-OW1 T-W-EH1-N T-IY0 P-ER0 S-EH1-N T-EH1 V-ER0 IY0 S-IH1-NG G-AH0-L


killed him and his team. but it wasn't just that part of it.

K-IH1-L-D HH-IH1 M-AH0-N-D HH-IH1-Z T-IY1-M B-AH1 T-IH1 T-W-AO1-S-T JH-AH1-S-T DH-AE1-T P-AA1-R T-AH1 V-IH1-T


that you can see that get reflected by 10x leader types. and why they're so important and impactful. here's an-

DH-AE1 T-Y-UW1 K-AE1-N S-IY1 DH-AE1-T G-EH1 T-R-AH0 F-L-EH1-K T-AH0-D B-AY1 T-EH1-N T-AY1-M Z-L-IY1 D-ER0 T-AY1-P S-AH0-N D-W-AY1 TH-EH1-R S-OW1 IH0-M P-AO1-R T-AH0-N T-AH0-N D-IH0-M P-AE1-K T-AH0-F HH-IY1 R-IH1 Z-AE1-N


the future is always the present.

DH-AH0 F-Y-UW1 CH-ER0 IH1 Z-AO1 L-W-EY2-Z DH-AH0 P-R-EH1 Z-AH0-N-T


job summarizing what great by choice defines and describes as a 10x leader. especially the trait of-

JH-AA1-B S-AH1 M-ER0 AY2 Z-IH0 NG-W-AH1-T G-R-EY1-T B-AY1 CH-OY1-S D-IH0 F-AY1-N Z-AH0-N-D D-IH0-S K-R-AY1-B Z-AE1 Z-AH0 T-EH1-N T-AY1-M Z-L-IY1 D-ER0 AH0-S P-EH1 SH-L-IY0 DH-AH0 T-R-EY1 T-AH1-V


right? empirical means the base-

R-AY1 T-EH2-M P-IH1 R-IH0 K-AH0-L M-IY1-N-Z DH-AH0 B-EY1-S


taking this visionary aspect is something that really relates to the people who perform highly.

T-EY1 K-IH0-NG DH-IH1-S V-IH1 ZH-AH0 N-EH2 R-IY0 AE1-S P-EH2-K T-IH1-Z S-AH1-M TH-IH0-NG DH-AE1 T-R-IH1 L-IY0 R-IH0 L-EY1-T-S T-UW1 DH-AH0 P-IY1 P-AH0-L HH-UW1 P-ER0 F-AO1-R-M HH-AY1 L-IY0


and imagine them as not this-

AH0-N D-IH0 M-AE1 JH-AH0-N DH-EH1 M-AE1 Z-N-AA1-T DH-IH1-S


so if you could think about a lot of young people having to see artists before they blow up to the masses.

S-OW1 IH1 F-Y-UW1 K-UH1-D TH-IH1-NG K-AH0 B-AW1 T-AH0 L-AA1 T-AH1 V-Y-AH1-NG P-IY1 P-AH0-L HH-AE1 V-IH0-NG T-UW1 S-IY1 AA1-R T-AH0-S-T-S B-IH0 F-AO1-R DH-EY1 B-L-OW1 AH1-P T-UW1 DH-AH0 M-AE1 S-AH0-Z


career if you were somebody who invested in it when-

K-ER0 IH1 R-IH1 F-Y-UW1 W-ER0 S-AH1-M B-AA2 D-IY0 HH-UW1 IH0-N V-EH1-S T-AH0 D-IH0 N-IH1 T-W-EH1-N


marketing, it's happening again and again and again. and that's far more important, that in-

M-AA1-R K-AH0 T-IH0 NG-IH1-T-S HH-AE1 P-AH0 N-IH0 NG-AH0 G-EH1 N-AH0-N D-AH0 G-EH1 N-AH0-N D-AH0 G-EH1 N-AH0-N-D TH-AE1-T-S F-AA1-R M-AO1 R-IH0-M P-AO1-R T-AH0-N-T DH-AE1 T-IH0-N


everybody else started from. he started from a place that most people distrusted. they said-

EH1 V-R-IY0 B-AA2 D-IY0 EH1-L-S-S T-AA1-R T-AH0-D F-R-AH1-M HH-IY1-S T-AA1-R T-AH0-D F-R-AH1 M-AH0 P-L-EY1-S DH-AE1 T-M-OW1-S-T P-IY1 P-AH0-L D-IH0-S T-R-AH1-S T-AH0-D DH-EY1 S-EH1-D


documentation looked for inconsistencies and found that-

D-AA2 K-Y-AH0 M-EH0-N T-EY1 SH-AH0 N-L-UH1-K-T F-AO1 R-IH0-NG K-AA1-N S-IH0-S T-EH2-N S-IY0 Z-AH0-N-D F-AW1-N-D DH-AE1-T


what's so important about all this?

W-AH0-T-S S-OW1 IH0-M P-AO1-R T-AH0-N T-AH0 B-AW1 T-AO1-L DH-IH1-S


him being able to start there versus where everybody else started, actually gave him a 60 mile advantage of being closer to the south pole than his competition in sc-

HH-IH1-M B-IY1 IH0 NG-EY1 B-AH0-L T-UW1-S T-AA1-R-T DH-EH1-R V-ER1 S-AH0 S-W-EH1 R-EH1 V-R-IY0 B-AA2 D-IY0 EH1-L-S-S T-AA1-R T-AH0 D-AE1-K CH-AH0 W-AH0 L-IY0 G-EY1-V HH-IH1 M-AH0 S-IH1-K-S T-IY0 M-AY1 L-AE0-D V-AE1-N T-IH0 JH-AH1-V B-IY1 IH0-NG K-L-OW1 S-ER0 T-UW1 DH-AH0 S-AW1-TH P-OW1-L DH-AE1-N HH-IH1-Z K-AA2-M P-AH0 T-IH1 SH-AH0 N-IH0-N S-IY1


-ott. perfect example. this is what empirical creativity looks like.

AA1-T P-ER1 F-IH2-K T-IH0-G Z-AE1-M P-AH0-L DH-IH1 S-IH1 Z-W-AH1 T-EH2-M P-IH1 R-IH0 K-AH0-L K-R-IY2 EY0 T-IH1 V-AH0 T-IY0 L-UH1-K S-L-AY1-K


there's a lot of danger in this place. however, there's-

DH-EH1-R Z-AH0 L-AA1 T-AH1-V D-EY1-N JH-ER0 IH0-N DH-IH1-S P-L-EY1-S HH-AW2 EH1 V-ER0 DH-EH1-R-Z


a specific place, a specific point.

AH0-S P-AH0 S-IH1 F-IH0-K P-L-EY1 S-AH0-S P-AH0 S-IH1 F-IH0-K P-OY1-N-T


having a plan and sticking to a script.

HH-AE1 V-IH0 NG-AH0 P-L-AE1 N-AH0-N-D-S T-IH1 K-IH0-NG T-UW1 AH0-S K-R-IH1-P-T


and because you are making certain achievements-

AH0-N-D B-IH0 K-AO1 Z-Y-UW1 AA1-R M-EY1 K-IH0-NG S-ER1 T-AH0 N-AH0 CH-IY1 V-M-AH0-N-T-S


bios, but they aren't actually entrepreneur-

B-AY1 OW0-S B-AH1-T DH-EY1 AA1 R-AH0-N T-AE1-K CH-AH0 W-AH0 L-IY0 AA2-N T-R-AH0 P-R-AH0 N-ER1


this is jens the guru, a digital marketer for-

DH-IH1 S-IH1-Z JH-EH1-N-Z DH-AH0 G-UW1 R-UW2 AH0 D-IH1 JH-AH0 T-AH0-L M-AA1-R K-AH0 T-ER0 F-AO1-R


i started ... i had theories here and there about you-

AY1-S T-AA1-R T-AH0 D-AY1 HH-AE1-D TH-IH1 R-IY0-Z HH-IY1 R-AH0-N-D DH-EH1 R-AH0 B-AW1 T-Y-UW1


know, make contem-


we ... because i've always been in-

W-IY1 B-IH0 K-AO1 Z-AY1 V-AO1 L-W-EY2-Z B-IH1 N-IH0-N


fall back and learn this thing, whatever, and then-

F-AO1-L B-AE1 K-AH0-N D-L-ER1-N DH-IH1-S TH-IH1 NG-W-AH2 T-EH1 V-ER0 AH0-N-D DH-EH1-N


just take off for like six months and i'm going to get this thing right and i'm going to be back and make it. you know what i'm saying?yeah.took three years. know what i'm saying.

JH-AH1-S-T T-EY1 K-AO1-F F-AO1-R L-AY1-K S-IH1-K S-M-AH1-N-TH S-AH0-N D-IH1-M G-OW1 IH0-NG T-UW1 G-EH1-T DH-IH1-S TH-IH1 NG-R-AY1 T-AH0-N D-IH1-M G-OW1 IH0-NG T-UW1 B-IY1 B-AE1 K-AH0-N D-M-EY1 K-IH1 T-Y-UW1 N-OW1 W-AH1 T-IH1-M S-AY2 IH0 N-IH0 JH-AH1 K-IH0-T TH-R-IY1 Y-IH1-R Z-N-OW1 W-AH1 T-IH1-M S-EY1 IH0-NG


so i've been actively working within a space that's like 2006-

S-OW1 AY1-V B-IH1 N-AE1-K T-IH0 V-L-IY0 W-ER1 K-IH0 NG-W-IH0 DH-IH1 N-AH0-S P-EY1-S TH-AE1-T S-L-AY1-K T-UW1 TH-AW1 Z-AH0-N-D S-IH1-K-S


you know what i'm saying? and then i think like around-

Y-UW1 N-OW1 W-AH1 T-IH1-M S-EY1 IH0 NG-AH0-N-D DH-EH1 N-AY1 TH-IH1-NG K-L-AY1 K-ER0 AW1-N-D


because i'm over here getting this artist on this label-

B-IH0 K-AO1 Z-IH1 M-OW1 V-ER0 HH-IY1-R G-EH1 T-IH0-NG DH-IH1 S-AA1-R T-AH0-S T-AA1-N DH-IH1 S-L-EY1 B-AH0-L


situation where somebody'll go to somebody and i have my few-

S-IH2 CH-UW0 EY1 SH-AH0 N-W-EH1-R S-AH1-M B-AA2 D-AH0-L G-OW1 T-UW1 S-AH1-M B-AA2 D-IY0 AH0-N D-AY1 HH-AE1 V-M-AY1 F-Y-UW1


thousand, then when i find out years late ... i found out ... literally happened-

TH-AW1 Z-AH0-N-D DH-EH1 N-W-EH1 N-AY1 F-AY1-N D-AW1 T-Y-IH1-R Z-L-EY1 T-AY1 F-AW1-N D-AW1 T-L-IH1 T-ER0 AH0 L-IY0 HH-AE1 P-AH0-N-D


what's your pitch to artists when they try to understand the value of what you-

W-AH0-T S-Y-AO1-R P-IH1-CH T-UW1 AA1-R T-AH0-S-T S-W-EH1-N DH-EY1 T-R-AY1 T-UW1 AH2-N D-ER0-S T-AE1-N-D DH-AH0 V-AE1 L-Y-UW0 AH1 V-W-AH1 T-Y-UW1


a lot of my jewels that i drop on there, whatever, people are taking that and they went on-

AH0 L-AA1 T-AH1 V-M-AY1 JH-UW1 AH0-L-Z DH-AE1 T-AY1 D-R-AA1 P-AA1-N DH-EH1 R-W-AH2 T-EH1 V-ER0 P-IY1 P-AH0 L-AA1-R T-EY1 K-IH0-NG DH-AE1 T-AH0-N-D DH-EY1 W-EH1-N T-AA1-N


touch bases or work with any ... everybody who reaches out to me on-

T-AH1-CH B-EY1 S-AH0 Z-AO1 R-W-ER1 K-W-IH1 DH-EH1 N-IY0 EH1 V-R-IY0 B-AA2 D-IY0 HH-UW1 R-IY1 CH-AH0 Z-AW1-T T-UW1 M-IY1 AA1-N


usually, being honest with you, usually i'm dealing with-

Y-UW1 ZH-AH0 W-AH0 L-IY0 B-IY1 IH0 NG-AA1 N-AH0-S T-W-IH1 DH-Y-UW1 Y-UW1 ZH-AH0 W-AH0 L-IY0 IH1-M D-IY1 L-IH0 NG-W-IH1-DH


some people that are still working with a certain level of artists and they were trying to work with the-

S-AH1-M P-IY1 P-AH0-L DH-AE1 T-AA1-R-S T-IH1 L-W-ER1 K-IH0 NG-W-IH1 DH-AH0 S-ER1 T-AH0 N-L-EH1 V-AH0 L-AH1 V-AA1-R T-AH0-S-T S-AH0-N-D DH-EY1 W-ER0 T-R-AY1 IH0-NG T-UW1 W-ER1 K-W-IH1-DH DH-AH0


with. they might be doing what you're doing.

W-IH1-DH DH-EY1 M-AY1-T B-IY1 D-UW1 IH0 NG-W-AH1 T-Y-UH1-R D-UW1 IH0-NG


people. you know what i'm saying? you got to actually have things going on. you have to actually have-

P-IY1 P-AH0 L-Y-UW1 N-OW1 W-AH1 T-IH1-M S-EY1 IH0 NG-Y-UW1 G-AA1-T T-UW1 AE1-K CH-AH0 W-AH0 L-IY0 HH-AE1-V TH-IH1-NG-Z G-OW1 IH0 NG-AA1 N-Y-UW1 HH-AE1-V T-UW1 AE1-K CH-AH0 W-AH0 L-IY0 HH-AE1-V


doesn't benefit ... it didn't work out how you wanted to do whatever because you weren't-

D-OW1 S-AH0-N-T B-EH1 N-AH0 F-IH0 T-IH1-T D-IH1 D-AH0-N T-W-ER1 K-AW1-T HH-AW1 Y-UW1 W-AA1-N T-AH0-D T-UW1 D-UW1 W-AH2 T-EH1 V-ER0 B-IH0 K-AO1 Z-Y-UW1 W-EH1 R-AH0-N-T


studios in the city. i remember artists want any-

S-T-UW1 D-IY0 OW2 Z-IH0-N DH-AH0 S-IH1 T-IY0 AY1 R-IH0 M-EH1-M B-ER0 AA1-R T-AH0-S-T S-W-AA1-N T-EH1 N-IY0


saying that i wanted to get out there, whatever. and i actually got to like the top cartoon network, you know.

S-EY1 IH0-NG DH-AE1 T-AY1 W-AA1-N T-AH0-D T-UW1 G-EH1 T-AW1-T DH-EH1 R-W-AH2 T-EH1 V-ER0 AH0-N D-AY1 AE1-K CH-AH0 W-AH0 L-IY0 G-AA1-T T-UW1 L-AY1-K DH-AH0 T-AA1-P K-AA0-R T-UW1-N N-EH1 T-W-ER2 K-Y-UW1 N-OW1


they'll buy your idea and then even if they don't use it, they would just sit on it, actually, so i was like-

TH-EY1-L B-AY1 Y-AO1 R-AY0 D-IY1 AH0 AH0-N-D DH-EH1 N-IY1 V-IH0 N-IH1-F DH-EY1 D-AA1-N T-Y-UW1 Z-IH1-T DH-EY1 W-UH1-D JH-AH1-S-T S-IH1 T-AA1 N-IH1 T-AE1-K CH-AH0 W-AH0 L-IY0 S-OW1 AY1 W-AA1 Z-L-AY1-K


but i used ... we're being transparent. i-

B-AH1 T-AY1 Y-UW1-Z D-W-ER0 B-IY1 IH0-NG T-R-AE0-N-S P-EH1 R-AH0-N T-AY1


then, so your drop content can put you ... ad dollars behind it and it's going viral. i have way-

DH-EH1-N S-OW1 Y-AO1-R D-R-AA1-P K-AA1-N T-EH0-N-T K-AE1-N P-UH1 T-Y-UW1 AE1-D D-AA1 L-ER0-Z B-IH0 HH-AY1-N D-IH1 T-AH0-N D-IH1-T-S G-OW1 IH0-NG V-AY1 R-AH0 L-AY1 HH-AE1 V-W-EY1


waste where i'm spending like, you know what i'm saying, a-

W-EY1-S T-W-EH1 R-IH1-M-S P-EH1-N D-IH0 NG-L-AY1 K-Y-UW1 N-OW1 W-AH1 T-IH1-M S-EY1 IH0 NG-AH0


dollar a day and i'm getting like 10,000 highly relevant views on the facebook side or whatever. and-

D-AA1 L-ER0 AH0 D-EY1 AH0-N D-AY1 AE1-M G-EH1 T-IH0 NG-L-AY1-K T-EH1-N TH-AW1 Z-AH0-N-D HH-AY1 L-IY0 R-EH1 L-AH0 V-AH0-N-T V-Y-UW1 Z-AA1-N DH-AH0 F-EY1-S B-UH2-K S-AY1 D-AO1 R-W-AH2 T-EH1 V-ER0 AH0-N-D


yeah, that's a whole other game, they're on-

Y-AE1 TH-AE1-T S-AH0 HH-OW1 L-AH1 DH-ER0 G-EY1-M TH-EH1 R-AA1-N


even with the ig thing. people think ig is lit now. it's not lit right now.

IY1 V-IH0 N-W-IH1-DH DH-AH0 IH1-G TH-IH1-NG P-IY1 P-AH0-L TH-IH1-NG K-IH1 G-IH1 Z-L-IH1 T-N-AW1 IH1-T S-N-AA1 T-L-IH1 T-R-AY1 T-N-AW1


in it's infancy, yo, they gear it up every day to optimize at ig to be like a big moneymaking system, yo. they're making it easier for you to-

IH0 N-IH1-T S-IH1-N F-AH0-N S-IY0 Y-OW1 DH-EY1 G-IH1 R-IH1 T-AH1 P-EH1 V-ER0 IY0 D-EY1 T-UW1 AA1-P T-AH0 M-AY2 Z-AE1 T-IH1-G T-UW1 B-IY1 L-AY1 K-AH0 B-IH1 G-M-AH1 N-IY0 M-EY2 K-IH0-NG S-IH1-S T-AH0 M-Y-OW1 TH-EH1-R M-EY1 K-IH0 NG-IH1 T-IY1 Z-IY0 ER0 F-AO1 R-Y-UW1 T-UW1


so many people, or maybe you haven't ran into some of these people, but a lot of people feel like facebook is not a place they want to advertise.

S-OW1 M-EH1 N-IY0 P-IY1 P-AH0 L-AO1-R M-EY1 B-IY0 Y-UW1 HH-AE1 V-AH0-N T-R-AE1 N-IH0-N T-UW1 S-AH1 M-AH1-V DH-IY1-Z P-IY1 P-AH0-L B-AH1 T-AH0 L-AA1 T-AH1-V P-IY1 P-AH0-L F-IY1-L L-AY1-K F-EY1-S B-UH2 K-IH1 Z-N-AA1 T-AH0 P-L-EY1-S DH-EY1 W-AA1-N-T T-UW1 AE1-D V-ER0 T-AY2-Z


you guys underestimate how much-

Y-UW1 G-AY1 Z-AH1-N D-ER0 EH1-S T-AH0 M-EY2-T HH-AW1 M-AH1-CH


... ad spend brings back. you know what i'm saying?

AE1-D-S P-EH1-N-D B-R-IH1-NG-Z B-AE1 K-Y-UW1 N-OW1 W-AH1 T-IH1-M S-EY1 IH0-NG


... audience without their permission. you know what i'm saying?

AA1 D-IY0 AH0-N S-W-IH0 TH-AW1-T DH-EH1-R P-ER0 M-IH1 SH-AH0 N-Y-UW1 N-OW1 W-AH1 T-IH1-M S-EY1 IH0-NG


so, look, go to this stylist over here. you know what i'm saying? you're branding how you-

S-OW1 L-UH1-K G-OW1 T-UW1 DH-IH1-S-S T-AY1 L-IH0-S T-OW1 V-ER0 HH-IY1 R-Y-UW1 N-OW1 W-AH1 T-IH1-M S-EY1 IH0 NG-Y-UH1-R B-R-AE1-N D-IH0-NG HH-AW1 Y-UW1


... this branding expert right here. you know what i'm saying?

DH-IH1-S B-R-AE1-N D-IH0 NG-EH1-K-S P-ER0 T-R-AY1-T HH-IY1 R-Y-UW1 N-OW1 W-AH1 T-IH1-M S-EY1 IH0-NG


all paid advertising is creating the opportunity to put that content in front of a bunch of people. you know what i'm saying? but everything before that-

AO1-L P-EY1 D-AE1-D V-ER0 T-AY2 Z-IH0 NG-IH1-Z K-R-IY0 EY1 T-IH0-NG DH-AH0 AA2 P-ER0 T-UW1 N-AH0 T-IY0 T-UW1 P-UH1-T DH-AE1-T K-AA1-N T-EH0-N T-IH0-N F-R-AH1-N T-AH1 V-AH0 B-AH1-N CH-AH1-V P-IY1 P-AH0 L-Y-UW1 N-OW1 W-AH1 T-IH1-M S-EY1 IH0-NG B-AH1 T-EH1 V-R-IY0 TH-IH2-NG B-IH0 F-AO1-R DH-AE1-T


you know, do i focus on ... i strictly fo-

Y-UW1 N-OW1 D-UW1 AY1 F-OW1 K-AH0 S-AA1 N-AY1-S T-R-IH1-K T-L-IY0 F-OW1


you know what i'm saying? it affects-

Y-UW1 N-OW1 W-AH1 T-IH1-M S-EY1 IH0 NG-IH1 T-AH0 F-EH1-K-T-S


i'm not going to do 100%. maybe the quality of your vocals aren't pop, like it's not ... you know what i'm saying? so-

AY1 AE1-M N-AA1-T G-OW1 IH0-NG T-UW1 D-UW1 W-AH1-N HH-AH1-N D-R-AH0-D P-ER0 S-EH1-N T-M-EY1 B-IY0 DH-AH0 K-W-AA1 L-AH0 T-IY0 AH1 V-Y-AO1-R V-OW1 K-AH0-L Z-AA1 R-AH0-N-T P-AA1 P-L-AY1 K-IH1-T S-N-AA1 T-Y-UW1 N-OW1 W-AH1 T-AY1 AE1-M S-EY1 IH0-NG S-OW1


this is another one.


now, i mention that, too. a lot of you guys, i know you have something against paying experts, whatever, right? you guys saying you don't ever-

N-AW1 AY1 M-EH1-N SH-AH0-N DH-AE1-T T-UW1 AH0 L-AA1 T-AH1 V-Y-UW1 G-AY1 Z-AY1 N-OW1 Y-UW1 HH-AE1-V S-AH1-M TH-IH0 NG-AH0 G-EH1-N-S-T P-EY1 IH0 NG-EH1-K-S P-ER0-T S-W-AH2 T-EH1 V-ER0 R-AY1 T-Y-UW1 G-AY1-Z S-EY1 IH0 NG-Y-UW1 D-AA1-N T-EH1 V-ER0


... [inaudible 00:01:16]. i don't make it all by myself. i do content all day, whatever, but that's boring, you know?

IH0 N-AO1 D-AH0 B-AH0-L Z-IH1 R-OW0 AW1 ER0 Z-W-AH1-N M-IH1 N-AH0 T-AH0-N-D S-IH0-K-S T-IY1-N S-EH1 K-AH0-N-D Z-AY1 D-AA1-N T-M-EY1 K-IH1 T-AO1-L B-AY1 M-AY2 S-EH1-L F-AY1 D-UW1 K-AH0-N T-EH1-N T-AO1-L D-EY1 W-AH2 T-EH1 V-ER0 B-AH1-T TH-AE1-T-S B-AO1 R-IH0 NG-Y-UW1 N-OW1


i didn't even know that they were doing everything. you know what i'm saying? i thought it was just-

AY1 D-IH1 D-AH0-N T-IY1 V-IH0-N N-OW1 DH-AE1-T DH-EY1 W-ER0 D-UW1 IH0 NG-EH1 V-R-IY0 TH-IH2 NG-Y-UW1 N-OW1 W-AH1 T-IH1-M S-EY1 IH0 NG-AY1 TH-AO1 T-IH1 T-W-AA1-Z JH-AH1-S-T


... [inaudible 00:01:29] shit is ... you know what i mean? it's going to be at a certain level, like i've never had a situation where ... i actually had one guy, that shit was so-

IH0 N-AO1 D-AH0 B-AH0-L Z-IH1 R-OW0 AW1 ER0 Z-W-AH1-N M-IH1 N-AH0 T-AH0-N-D T-W-EH1-N T-IY0 N-AY1-N S-EH1 K-AH0-N-D-Z SH-IH1 T-IH1 Z-Y-UW1 N-OW1 W-AH1 T-AY1 M-IY1 N-IH1-T-S G-OW1 IH0-NG T-UW1 B-IY1 AE1 T-AH0 S-ER1 T-AH0 N-L-EH1 V-AH0-L L-AY1 K-AY1 V-N-EH1 V-ER0 HH-AE1 D-AH0 S-IH2 CH-UW0 EY1 SH-AH0 N-W-EH1 R-AY1 AE1-K CH-AH0 W-AH0 L-IY0 HH-AE1 D-W-AH1-N G-AY1 DH-AE1-T SH-IH1 T-W-AA1-Z S-OW1


... and that doesn't work. i would love to have something like that because that's-

AH0-N-D DH-AE1-T D-OW1 S-AH0-N T-W-ER1 K-AY1 W-UH1 D-L-AH1-V T-UW1 HH-AE1-V S-AH1-M TH-IH0 NG-L-AY1-K DH-AE1-T B-IH0 K-AO1-Z TH-AE1-T-S


... ultimately will make you better, you know what i'm saying, as a market-

AH1-L T-AH0 M-AH0 T-L-IY0 W-IH1-L M-EY1 K-Y-UW1 B-EH1 T-ER0 Y-UW1 N-OW1 W-AH1 T-IH1-M S-EY1 IH0 NG-AE1 Z-AH0 M-AA1-R K-AH0-T


... or whatever. but when i'm running campaigns and things aren't going the way that i ... the way i run campaign is too-

AO1 R-W-AH2 T-EH1 V-ER0 B-AH1 T-W-EH1 N-IH1 M-R-AH1 N-IH0-NG K-AE0-M P-EY1-N Z-AH0-N-D TH-IH1-NG Z-AA1 R-AH0-N-T G-OW1 IH0-NG DH-AH0 W-EY1 DH-AE1 T-AY1 DH-AH0 W-EY1 AY1 R-AH1-N K-AE0-M P-EY1 N-IH1-Z T-UW1


what we're, obviously, we're looking for doesn't work, whatever, we're doing it very-

W-AH1 T-W-ER0 AA1-B V-IY0 AH0 S-L-IY0 W-ER0 L-UH1 K-IH0-NG F-AO1-R D-OW1 S-AH0-N T-W-ER1 K-W-AH2 T-EH1 V-ER0 W-ER0 D-UW1 IH0 NG-IH1-T V-EH1 R-IY0


will think you're going to win by doing the easy campaigns. no, you win by pretty much ... you know what i'm saying?

W-IH1-L TH-IH1-NG K-Y-UH1-R G-OW1 IH0-NG T-UW1 W-IH1-N B-AY1 D-UW1 IH0-NG DH-AH0 IY1 Z-IY0 K-AE0-M P-EY1-N Z-N-OW1 Y-UW1 W-IH1-N B-AY1 P-R-IH1 T-IY0 M-AH1 CH-Y-UW1 N-OW1 W-AH1 T-IH1-M S-EY1 IH0-NG


with that, though, while it didn't get your-

W-IH1-DH DH-AE1-T DH-OW1 W-AY1 L-IH1-T D-IH1 D-AH0-N-T G-EH1 T-Y-AO1-R


... go against the mark-


because it's very, very personal, and yo, you have the easiest job-

B-IH0 K-AO1 Z-IH1-T-S V-EH1 R-IY0 V-EH1 R-IY0 P-ER1 S-IH0 N-IH0 L-AH0-N D-Y-OW1 Y-UW1 HH-AE1-V DH-AH0 IY1 Z-IY0 AH0-S-T JH-AA1-B


don't decide to do something different, yo?

D-AA1-N-T D-IH0 S-AY1-D T-UW1 D-UW1 S-AH1-M TH-IH0-NG D-IH1 F-ER0 AH0-N T-Y-OW1


... it, and doing it consistently to build more-

IH1 T-AH0-N-D D-UW1 IH0 NG-IH1-T K-AH0-N S-IH1-S T-AH0-N T-L-IY0 T-UW1 B-IH1-L D-M-AO1-R


yo, it's very easy for them to come up with bars.

Y-OW1 IH1-T-S V-EH1 R-IY0 IY1 Z-IY0 F-AO1-R DH-EH1-M T-UW1 K-AH1 M-AH1 P-W-IH1-DH B-AA1-R-Z


not just art. it's actually managers, other people who work with you and that you see in the game in terms of marketing. what do they need to understand that they typically-

N-AA1-T JH-AH1-S T-AA1-R T-IH1-T S-AE1-K CH-AH0 W-AH0 L-IY0 M-AE1 N-AH0 JH-ER0 Z-AH1 DH-ER0 P-IY1 P-AH0-L HH-UW1 W-ER1 K-W-IH1 DH-Y-UW1 AH0-N-D DH-AE1 T-Y-UW1 S-IY1 IH0-N DH-AH0 G-EY1 M-IH0-N T-ER1-M Z-AH1 V-M-AA1-R K-AH0 T-IH0 NG-W-AH1-T D-UW1 DH-EY1 N-IY1-D T-UW1 AH2-N D-ER0-S T-AE1-N-D DH-AE1-T DH-EY1 T-IH1 P-IH0 K-L-IY0


create fly content consistently. everybody knows this, whatever, and put it in front of new people every single-

K-R-IY0 EY1-T F-L-AY1 K-AA1-N T-EH0-N-T K-AH0-N S-IH1-S T-AH0-N T-L-IY0 EH1 V-R-IY0 B-AA2 D-IY0 N-OW1-Z DH-IH1 S-W-AH2 T-EH1 V-ER0 AH0-N-D P-UH1 T-IH1 T-IH0-N F-R-AH1-N T-AH1 V-N-UW1 P-IY1 P-AH0 L-EH1 V-ER0 IY0 S-IH1-NG G-AH0-L


i'm following him already. you can check him out at-

IH1-M F-AA1 L-OW0 IH0-NG HH-IH1 M-AO0-L R-EH1 D-IY0 Y-UW1 K-AE1-N CH-EH1-K HH-IH1 M-AW1 T-AE1-T


thank you for joining me, the retail [inaudible 00:02:51]-

TH-AE1-NG K-Y-UW1 F-AO1-R JH-OY1 N-IH0-NG M-IY1 DH-AH0 R-IY1 T-EY2 L-IH0 N-AO1 D-AH0 B-AH0-L Z-IH1 R-OW0 AW1 ER0-Z T-UW1 M-IH1 N-AH0-T S-AH0-N-D F-IH1-F T-IY0 W-AH1-N S-EH1 K-AH0-N-D


this episode number four. i'm so excited that you can join me. so [inaudible 00:02:59]-

DH-IH1 S-EH1 P-AH0 S-OW2 D-N-AH1-M B-ER0 F-AO1 R-AY1 AE1-M S-OW1 IH0-K S-AY1 T-AH0-D DH-AE1 T-Y-UW1 K-AE1-N JH-OY1-N M-IY1 S-OW1 IH0 N-AO1 D-AH0 B-AH0-L Z-IH1 R-OW0 AW1 ER0-Z T-UW1 M-IH1 N-AH0-T S-AH0-N-D F-IH1-F T-IY0 N-AY1-N S-EH1 K-AH0-N-D-Z


... selling wigs. people that are selling wigs are not even in our industry. people selling wigs that-

S-EH1 L-IH0 NG-W-IH1-G-Z P-IY1 P-AH0-L DH-AE1 T-AA1-R S-EH1 L-IH0 NG-W-IH1-G Z-AA1-R N-AA1 T-IY1 V-IH0 N-IH0 N-AW1 ER0 IH1-N D-AH0-S T-R-IY0 P-IY1 P-AH0-L S-EH1 L-IH0 NG-W-IH1-G-Z DH-AE1-T


... wigs, and you can get a good one, you get a good one. you get a bad one, you get a bad one. whatever, i'm just going to get this money. so with that being said, as a stylist-

W-IH1-G Z-AH0-N D-Y-UW1 K-AE1-N G-EH1 T-AH0 G-UH1 D-W-AH1 N-Y-UW1 G-EH1 T-AH0 G-UH1 D-W-AH1 N-Y-UW1 G-EH1 T-AH0 B-AE1 D-W-AH1 N-Y-UW1 G-EH1 T-AH0 B-AE1 D-W-AH1 N-W-AH2 T-EH1 V-ER0 IH1-M JH-AH1-S-T G-OW1 IH0-NG T-UW1 G-EH1-T DH-IH1 S-M-AH1 N-IY0 S-OW1 W-IH1-DH DH-AE1-T B-IY1 IH0-NG S-EH1 D-AE1 Z-AH0-S T-AY1 L-IH0-S-T


... how do you market your wig retail? like what are you doing? so we have a couple of different stylists that are out there doing the-

HH-AW1 D-UW1 Y-UW1 M-AA1-R K-AH0 T-Y-AO1 R-W-IH1 G-R-IY1 T-EY2-L L-AY1 K-W-AH1 T-AA1 R-Y-UW1 D-UW1 IH0-NG S-OW1 W-IY1 HH-AE1 V-AH0 K-AH1 P-AH0 L-AH1-V D-IH1 F-ER0 AH0-N-T-S T-AY1 L-IH0-S-T-S DH-AE1 T-AA1 R-AW1-T DH-EH1-R D-UW1 IH0-NG DH-AH0


... booming. so with that being said-

B-UW1 M-IH0-NG S-OW1 W-IH1-DH DH-AE1-T B-IY1 IH0-NG S-EH1-D


... think differently, guys, because at the end of the day, you have your local beauty supply store who was selling-

TH-IH1-NG-K D-IH1 F-R-AH0-N T-L-IY0 G-AY1-Z B-IH0 K-AO1 Z-AE1-T DH-AH0 EH1-N D-AH1-V DH-AH0 D-EY1 Y-UW1 HH-AE1 V-Y-AO1-R L-OW1 K-AH0-L B-Y-UW1 T-IY0 S-AH0 P-L-AY1-S T-AO1-R HH-UW1 W-AA1-Z S-EH1 L-IH0-NG


so if you're out here and you're making wigs, when people walk into your salon, they should see wigs everywhere. i mean-

S-OW1 IH1 F-Y-UH1 R-AW1-T HH-IY1 R-AH0-N D-Y-UH1-R M-EY1 K-IH0 NG-W-IH1-G Z-W-EH1-N P-IY1 P-AH0 L-W-AO1 K-IH0-N T-UW1 Y-AO1-R S-AH0 L-AA1-N DH-EY1 SH-UH1-D S-IY1 W-IH1-G Z-EH1 V-R-IY0 W-EH2 R-AY1 M-IY1-N


... offer an additional service by cutting that wig and customizing it to fit their face and-

AO1 F-ER0 AE1 N-AH0 D-IH1 SH-AH0 N-AH0-L S-ER1 V-AH0-S B-AY1 K-AH1 T-IH0-NG DH-AE1 T-W-IH1 G-AH0-N-D K-AH1-S T-AH0 M-AY2 Z-IH0 NG-IH1-T T-UW1 F-IH1-T DH-EH1-R F-EY1 S-AH0-N-D


... this thing back. so i don't want you to look at yourself as a wig maker anymore. i want you to look at-

DH-IH1-S TH-IH1-NG B-AE1-K S-OW1 AY1 D-AA1-N T-W-AA1-N T-Y-UW1 T-UW1 L-UH1 K-AE1 T-Y-ER0 S-EH1-L F-AE1 Z-AH0 W-IH1 G-M-EY1 K-ER0 EH2 N-IY0 M-AO1 R-AY1 W-AA1-N T-Y-UW1 T-UW1 L-UH1 K-AE1-T


... something as a product. this is a product that you're producing, a product that you're selling, a product that people are going to tell somebody else where they-

S-AH1-M TH-IH0 NG-AE1 Z-AH0 P-R-AA1 D-AH0-K-T DH-IH1 S-IH1 Z-AH0 P-R-AA1 D-AH0-K-T DH-AE1 T-Y-UH1-R P-R-AH0 D-UW1 S-IH0 NG-AH0 P-R-AA1 D-AH0-K-T DH-AE1 T-Y-UH1-R S-EH1 L-IH0 NG-AH0 P-R-AA1 D-AH0-K-T DH-AE1-T P-IY1 P-AH0 L-AA1-R G-OW1 IH0-NG T-UW1 T-EH1-L S-AH1-M B-AA2 D-IY0 EH1-L S-W-EH1-R DH-EY1


that it is that you are doing.

DH-AE1 T-IH1 T-IH1-Z DH-AE1 T-Y-UW1 AA1-R D-UW1 IH0-NG


if you see that you're making good money at it, why not-

IH1 F-Y-UW1 S-IY1 DH-AE1 T-Y-UH1-R M-EY1 K-IH0-NG G-UH1 D-M-AH1 N-IY0 AE1 T-IH1 T-W-AY1 N-AA1-T


... [inaudible 00:04:47] you from behind the chair and not having to struggle-

IH0 N-AO1 D-AH0 B-AH0-L Z-IH1 R-OW0 AW1 ER0-Z F-AO1-R M-IH1 N-AH0-T S-AH0-N-D F-AO1-R T-IY0 S-EH1 V-AH0-N S-EH1 K-AH0-N-D Z-Y-UW1 F-R-AH1-M B-IH0 HH-AY1-N-D DH-AH0 CH-EH1 R-AH0-N D-N-AA1-T HH-AE1 V-IH0-NG T-UW1-S T-R-AH1 G-AH0-L


... your wigs, all day, every day. there should not be a moment to where people are not-

Y-AO1 R-W-IH1-G Z-AO1-L D-EY1 EH1 V-ER0 IY0 D-EY1 DH-EH1-R SH-UH1 D-N-AA1-T B-IY1 AH0 M-OW1 M-AH0-N-T T-UW1 W-EH1-R P-IY1 P-AH0 L-AA1-R N-AA1-T


... that that's your thing. that's it, folks.

DH-AE1-T TH-AE1-T S-Y-AO1-R TH-IH1-NG TH-AE1-T S-IH1-T F-OW1-K-S


show people that you're razor-cutting your wigs. do little demos in the salon. have you an area set up-

SH-OW1 P-IY1 P-AH0-L DH-AE1 T-Y-UH1-R R-AE1 Z-ER0 K-EY2 T-IH0 NG-Y-AO1 R-W-IH1-G-Z D-UW1 L-IH1 T-AH0-L D-EH1 M-OW2 Z-IH0-N DH-AH0 S-AH0 L-AA1-N HH-AE1 V-Y-UW1 AE1 N-EH1 R-IY0 AH0 S-EH1 T-AH1-P


... area up, and they would see it when they walked in because it was at the front-

EH1 R-IY0 AH0 AH1 P-AH0-N-D DH-EY1 W-UH1-D S-IY1 IH1 T-W-EH1-N DH-EY1 W-AO1-K T-IH0-N B-IH0 K-AO1 Z-IH1 T-W-AA1 Z-AE1-T DH-AH0 F-R-AH1-N-T


... of the chair. i had this little furry stuff on the station, and they saw the makeup-

AH1-V DH-AH0 CH-EH1 R-AY1 HH-AE1-D DH-IH1 S-L-IH1 T-AH0-L F-ER1 IY0-S T-AH1 F-AA1-N DH-AH0-S T-EY1 SH-AH0 N-AH0-N-D DH-EY1 S-AO1 DH-AH0 M-EY1 K-AH2-P


... offering complimentary eye makeovers, and they're like "eye makeover?"

AO1 F-ER0 IH0-NG K-AA2-M P-L-AH0 M-EH1-N T-ER0 IY0 AY1 M-AE1 K-OW2 V-ER0 Z-AH0-N-D TH-EH1-R L-AY1 K-AY1 M-AE1 K-OW2 V-ER0


... to that client. you could do the same thing with the wigs.

T-UW1 DH-AE1-T K-L-AY1 AH0-N T-Y-UW1 K-UH1-D D-UW1 DH-AH0 S-EY1-M TH-IH1 NG-W-IH1-DH DH-AH0 W-IH1-G-Z


... person. you train them on how to do the sewing machine wig if that's your technique that you're using, and you can get people in and out in a-

P-ER1 S-AH0 N-Y-UW1 T-R-EY1-N DH-EH1 M-AA1-N HH-AW1 T-UW1 D-UW1 DH-AH0 S-OW1 IH0-NG M-AH0 SH-IY1 N-W-IH1 G-IH1-F TH-AE1-T S-Y-AO1-R T-EH0 K-N-IY1-K DH-AE1 T-Y-UH1 R-Y-UW1 Z-IH0 NG-AH0-N D-Y-UW1 K-AE1-N G-EH1-T P-IY1 P-AH0 L-IH0 N-AH0-N D-AW1 T-IH0 N-AH0


... [inaudible 00:05:54]. that client now comes back. you put the wig on the client-

IH0 N-AO1 D-AH0 B-AH0-L Z-IH1 R-OW0 AW1 ER0-Z F-AY1 V-M-IH1 N-AH0-T S-AH0-N-D F-IH1-F T-IY0 F-AO1-R S-EH1 K-AH0-N-D-Z DH-AE1-T K-L-AY1 AH0-N T-N-AW1 K-AH1-M-Z B-AE1 K-Y-UW1 P-UH1-T DH-AH0 W-IH1 G-AA1-N DH-AH0 K-L-AY1 AH0-N-T


now, i mean, this turns into not just wig retail-

N-AW1 AY1 M-IY1-N DH-IH1-S T-ER1-N Z-IH0-N T-UW1 N-AA1-T JH-AH1-S T-W-IH1 G-R-IY1 T-EY2-L


okay, and then tell people what makes your product different. so if you have a certain type of-

OW2 K-EY1 AH0-N-D DH-EH1-N T-EH1-L P-IY1 P-AH0 L-W-AH1 T-M-EY1-K S-Y-AO1-R P-R-AA1 D-AH0-K-T D-IH1 F-ER0 AH0-N-T S-OW1 IH1 F-Y-UW1 HH-AE1 V-AH0 S-ER1 T-AH0-N T-AY1 P-AH1-V


... people don't have a clue. they don't know.

P-IY1 P-AH0-L D-AA1-N-T HH-AE1 V-AH0 K-L-UW1 DH-EY1 D-AA1-N T-N-OW1


if your thing is, well, all of my wigs are-

IH1 F-Y-AO1-R TH-IH1 NG-IH1 Z-W-EH1 L-AO1 L-AH1 V-M-AY1 W-IH1-G Z-AA1-R


... glueless, meaning if you want to buy-

G-L-UW1 L-AH0 S-M-IY1 N-IH0 NG-IH1 F-Y-UW1 W-AA1-N-T T-UW1 B-AY1


everyone doesn't like all these other glue-

EH1 V-R-IY0 W-AH2-N D-OW1 S-AH0-N T-L-AY1 K-AO1-L DH-IY1 Z-AH1 DH-ER0 G-L-UW1


... products that are out there because, honestly, a lot of people's skin is very-

P-R-AA1 D-AH0-K-T-S DH-AE1 T-AA1 R-AW1-T DH-EH1-R B-IH0 K-AO1 Z-AA1 N-AH0-S T-L-IY0 AH0 L-AA1 T-AH1-V P-IY1 P-AH0-L-Z-S K-IH1 N-IH1-Z V-EH1 R-IY0


... and show people, hey, these are some of the struggles that you can have by wearing a glued unit or a unit that has to be glued, and-

AH0-N-D SH-OW1 P-IY1 P-AH0-L HH-EY1 DH-IY1 Z-AA1-R S-AH1 M-AH1-V DH-AH0-S T-R-AH1 G-AH0-L-Z DH-AE1 T-Y-UW1 K-AE1-N HH-AE1-V B-AY1 W-EH1 R-IH0 NG-AH0 G-L-UW1 D-Y-UW1 N-AH0 T-AO1 R-AH0 Y-UW1 N-AH0-T DH-AE1-T HH-AE1-Z T-UW1 B-IY1 G-L-UW1 D-AH0-N-D


okay? or they're sitting back at the dryer, and you have a ... i always tell people-

OW2 K-EY1 AO1-R TH-EH1-R S-IH1 T-IH0-NG B-AE1 K-AE1-T DH-AH0 D-R-AY1 ER0 AH0-N D-Y-UW1 HH-AE1 V-AH0 AY1 AO1 L-W-EY2-Z T-EH1-L P-IY1 P-AH0-L


so have you a little video reel going in-

S-OW1 HH-AE1 V-Y-UW1 AH0 L-IH1 T-AH0-L V-IH1 D-IY0 OW0 R-IY1-L G-OW1 IH0 NG-IH0-N


people seeing these little commercial, and they're like "you know what? i wanted to wear a lace wig, but i was nervous because i thought i was going to have to wear this glue, and i have eczema."-

P-IY1 P-AH0-L S-IY1 IH0-NG DH-IY1 Z-L-IH1 T-AH0-L K-AH0 M-ER1 SH-AH0 L-AH0-N-D TH-EH1-R L-AY1 K-Y-UW1 N-OW1 W-AH1 T-AY1 W-AA1-N T-AH0-D T-UW1 W-EH1 R-AH0 L-EY1 S-W-IH1-G B-AH1 T-AY1 W-AA1 Z-N-ER1 V-AH0-S B-IH0 K-AO1 Z-AY1 TH-AO1 T-AY1 W-AA1-Z G-OW1 IH0-NG T-UW1 HH-AE1-V T-UW1 W-EH1-R DH-IH1-S G-L-UW1 AH0-N D-AY1 HH-AE1 V-EH1-K S-AH0 M-AH0


... "or i have super sensitive skin, and i want to wear the look, but i just can't do it." you know what i'm saying? we got to hit people-

AO1 R-AY1 HH-AE1-V S-UW1 P-ER0 S-EH1-N S-AH0 T-IH0-V-S K-IH1 N-AH0-N D-AY1 W-AA1-N-T T-UW1 W-EH1-R DH-AH0 L-UH1-K B-AH1 T-AY1 JH-AH1-S-T K-AE1-N-T D-UW1 IH1 T-Y-UW1 N-OW1 W-AH1 T-IH1-M S-EY1 IH0 NG-W-IY1 G-AA1-T T-UW1 HH-IH1-T P-IY1 P-AH0-L


i mean, you can't go wrong with explaining the features and benefits of your wigs and what makes yours different.

AY1 M-IY1 N-Y-UW1 K-AE1-N-T G-OW1 R-AO1 NG-W-IH1 DH-IH0-K-S P-L-EY1 N-IH0-NG DH-AH0 F-IY1 CH-ER0 Z-AH0-N-D B-EH1 N-AH0 F-IH0-T S-AH1 V-Y-AO1 R-W-IH1-G Z-AH0-N D-W-AH1 T-M-EY1-K S-Y-UH1-R-Z D-IH1 F-ER0 AH0-N-T


okay? so dare to be different.

OW2 K-EY1 S-OW1 D-EH1-R T-UW1 B-IY1 D-IH1 F-ER0 AH0-N-T


talk about the bases that you use to make your wigs with, you know? we see a lot of youtubers using the same base. they're using what? that-

T-AO1 K-AH0 B-AW1-T DH-AH0 B-EY1 S-AH0-Z DH-AE1 T-Y-UW1 Y-UW1-Z T-UW1 M-EY1 K-Y-AO1 R-W-IH1-G Z-W-IH1 DH-Y-UW1 N-OW1 W-IY1 S-IY1 AH0 L-AA1 T-AH1 V-Y-UW1 T-Y-UW2 B-ER0 Z-Y-UW1 Z-IH0-NG DH-AH0 S-EY1-M B-EY1-S TH-EH1 R-Y-UW1 Z-IH0 NG-W-AH1-T DH-AE1-T


you using something different than the non-professional-

Y-UW1 Y-UW1 Z-IH0-NG S-AH1-M TH-IH0-NG D-IH1 F-ER0 AH0-N-T DH-AE1-N DH-AH0 N-AA2-N P-R-AH0 F-EH1 SH-AH0 N-AH0-L


... breathable. these are the things that attract people to your product-

B-R-EY1 TH-AH0 B-AH0-L DH-IY1 Z-AA1-R DH-AH0 TH-IH1-NG-Z DH-AE1 T-AH0 T-R-AE1-K-T P-IY1 P-AH0-L T-UW1 Y-AO1-R P-R-AA1 D-AH0-K-T


... but you have to be willing to share the information because-

B-AH1 T-Y-UW1 HH-AE1-V T-UW1 B-IY1 W-IH1 L-IH0-NG T-UW1 SH-EH1-R DH-AH0 IH2-N F-ER0 M-EY1 SH-AH0-N B-IH0 K-AO1-Z


... my skin. so being able to let people know-

M-AY1-S K-IH1-N S-OW1 B-IY1 IH0 NG-EY1 B-AH0-L T-UW1 L-EH1-T P-IY1 P-AH0-L N-OW1


... of you doing a consultation for wig retail.

AH1 V-Y-UW1 D-UW1 IH0 NG-AH0 K-AA2-N S-AH0-L T-EY1 SH-AH0-N F-AO1 R-W-IH1 G-R-IY1 T-EY2-L


make this all one big educational experience, and people are able to see and watch the video, like "okay, so i'm going to come and she going to do an analyst."

M-EY1-K DH-IH1 S-AO1 L-W-AH1-N B-IH1 G-EH2 JH-AH0 K-EY1 SH-AH0 N-AH0 L-IH0-K-S P-IH1 R-IY0 AH0-N S-AH0-N-D P-IY1 P-AH0 L-AA1 R-EY1 B-AH0-L T-UW1 S-IY1 AH0-N D-W-AA1-CH DH-AH0 V-IH1 D-IY0 OW0 L-AY1 K-OW2 K-EY1 S-OW1 IH1-M G-OW1 IH0-NG T-UW1 K-AH1 M-AH0-N-D SH-IY1 G-OW1 IH0-NG T-UW1 D-UW1 AE1 N-AE1 N-AH0 L-AH0-S-T


"she's going to be customizing it. okay, she's matching up my skin tone right now while i'm sitting here. so i know i won't have a problem when she makes"-

SH-EH1-S G-OW1 IH0-NG T-UW1 B-IY1 K-AH1-S T-AH0 M-AY2 Z-IH0 NG-IH1 T-OW2 K-EY1 SH-EH1 S-M-AE1 CH-IH0 NG-AH1 P-M-AY1-S K-IH1-N T-OW1 N-R-AY1 T-N-AW1 W-AY1 L-IH1-M S-IH1 T-IH0-NG HH-IY1-R S-OW1 AY1 N-OW1 AY1 W-OW1-N-T HH-AE1 V-AH0 P-R-AA1 B-L-AH0 M-W-EH1-N SH-IY1 M-EY1-K-S


... "the wigs. okay, cool. i could put my wig on soon as i come in the shop and be out the door"-

DH-AH0 W-IH1-G Z-OW2 K-EY1 K-UW1 L-AY1 K-UH1-D P-UH1 T-M-AY1 W-IH1 G-AA1-N S-UW1 N-AE1 Z-AY1 K-AH1 M-IH0-N DH-AH0 SH-AA1 P-AH0-N-D B-IY1 AW1-T DH-AH0 D-AO1-R


i mean, these are all the things that's going to make-

AY1 M-IY1-N DH-IY1 Z-AA1 R-AO1-L DH-AH0 TH-IH1-NG-Z TH-AE1-T-S G-OW1 IH0-NG T-UW1 M-EY1-K


"oh, well, i didn't know that you did the customize. i didn't"-

OW1 W-EH1 L-AY1 D-IH1 D-AH0-N T-N-OW1 DH-AE1 T-Y-UW1 D-IH1-D DH-AH0 K-AH1-S T-AH0 M-AY2 Z-AY1 D-IH1 D-AH0-N-T


... painted the roots this color, and so we ended up having to, literally, i had to recolor it, and it had ran so far down to where-

P-EY1-N T-AH0-D DH-AH0 R-UW1-T-S DH-IH1-S K-AH1 L-ER0 AH0-N-D S-OW1 W-IY1 EH1-N D-AH0 D-AH1-P HH-AE1 V-IH0-NG T-UW1 L-IH1 T-ER0 AH0 L-IY0 AY1 HH-AE1-D T-UW1 R-IY1 K-OW0 L-ER0 IH1 T-AH0-N D-IH1-T HH-AE1 D-R-AE1-N S-OW1 F-AA1-R D-AW1-N T-UW1 W-EH1-R


... the extra. see, that's the stuff right there that i'll be talking about. so you don't always get the value when you don't know-

DH-AH0 EH1-K-S T-R-AH0 S-IY1 TH-AE1-T-S DH-AH0-S T-AH1 F-R-AY1-T DH-EH1-R DH-AE1 T-IH1-L B-IY1 T-AO1 K-IH0 NG-AH0 B-AW1-T S-OW1 Y-UW1 D-AA1-N T-AO1 L-W-EY2-Z G-EH1-T DH-AH0 V-AE1 L-Y-UW0 W-EH1 N-Y-UW1 D-AA1-N T-N-OW1


... from somebody else. you have to show them the value in what it is that you do and your product.

F-R-AH1-M S-AH1-M B-AA2 D-IY0 EH1-L S-Y-UW1 HH-AE1-V T-UW1 SH-OW1 DH-EH1-M DH-AH0 V-AE1 L-Y-UW0 IH0 N-W-AH1 T-IH1 T-IH1-Z DH-AE1 T-Y-UW1 D-UW1 AH0-N D-Y-AO1-R P-R-AA1 D-AH0-K-T


you know from there, we learned. she learned a valuable lesson, and we were able to just not do that again and move-

Y-UW1 N-OW1 F-R-AH1-M DH-EH1 R-W-IY1 L-ER1 N-IH0-D SH-IY1 L-ER1 N-IH0 D-AH0 V-AE1 L-Y-AH0 B-AH0-L L-EH1 S-AH0 N-AH0-N D-W-IY1 W-ER0 EY1 B-AH0-L T-UW1 JH-AH1-S T-N-AA1-T D-UW1 DH-AE1 T-AH0 G-EH1 N-AH0-N D-M-UW1-V


but you're going to have some clients that will purchase it at the same time.

B-AH1 T-Y-UH1-R G-OW1 IH0-NG T-UW1 HH-AE1-V S-AH1-M K-L-AY1 AH0-N-T-S DH-AE1 T-W-IH1-L P-ER1 CH-AH0 S-IH1 T-AE1-T DH-AH0 S-EY1-M T-AY1-M


... scared. so your first wig purchase from me, you will-

S-K-EH1-R-D S-OW1 Y-AO1-R F-ER1-S T-W-IH1-G P-ER1 CH-AH0-S F-R-AH1-M M-IY1 Y-UW1 W-IH1-L


so that was included. so-

S-OW1 DH-AE1 T-W-AA1 Z-IH0-N K-L-UW1 D-AH0-D S-OW1


... when your client comes in, they're like "oh. oh, my gosh, and you sending me home with product." they don't know that that's included in their price. so in their-

W-EH1 N-Y-AO1-R K-L-AY1 AH0-N-T K-AH1-M Z-IH0-N TH-EH1-R L-AY1 K-OW1 OW1 M-AY1 G-AA1 SH-AH0-N D-Y-UW1 S-EH1-N D-IH0-NG M-IY1 HH-OW1 M-W-IH1-DH P-R-AA1 D-AH0-K-T DH-EY1 D-AA1-N T-N-OW1 DH-AE1-T TH-AE1-T S-IH0-N K-L-UW1 D-AH0 D-IH0-N DH-EH1-R P-R-AY1-S S-OW1 IH0-N DH-EH1-R


... you might just have it to where you sell, or you incorporate, one product with your wig, and that might just be a hairspray for maintenance.

Y-UW1 M-AY1-T JH-AH1-S-T HH-AE1 V-IH1-T T-UW1 W-EH1 R-Y-UW1 S-EH1 L-AO1 R-Y-UW1 IH2-N K-AO1-R P-ER0 EY2 T-W-AH1-N P-R-AA1 D-AH0-K T-W-IH1 DH-Y-AO1 R-W-IH1 G-AH0-N-D DH-AE1 T-M-AY1-T JH-AH1-S-T B-IY1 AH0 HH-EH1-R-S P-R-EY2 F-AO1-R M-EY1-N T-AH0 N-AH0-N-S


okay? so you can do that, too.

OW2 K-EY1 S-OW1 Y-UW1 K-AE1-N D-UW1 DH-AE1-T T-UW1


or it might be a dry shampoo that they could spray on the inside of the cap.

AO1 R-IH1 T-M-AY1-T B-IY1 AH0 D-R-AY1 SH-AE0-M P-UW1 DH-AE1-T DH-EY1 K-UH1-D-S P-R-EY1 AA1-N DH-AH0 IH0-N S-AY1 D-AH1-V DH-AH0 K-AE1-P


okay, and then let's talk about pricing because let's just say it is what it is. when it comes to pricing-

OW2 K-EY1 AH0-N-D DH-EH1 N-L-EH1-T-S T-AO1 K-AH0 B-AW1-T P-R-AY1 S-IH0-NG B-IH0 K-AO1 Z-L-EH1-T-S JH-AH1-S-T S-EY1 IH1 T-IH1 Z-W-AH1 T-IH1 T-IH1 Z-W-EH1 N-IH1-T K-AH1-M-Z T-UW1 P-R-AY1 S-IH0-NG


... and the more you enhance your skills-

AH0-N-D DH-AH0 M-AO1 R-Y-UW1 EH0-N HH-AE1-N S-Y-AO1-R-S K-IH1-L-Z


... and the more you start taking classes, and your wigs are getting better and better, then you want-

AH0-N-D DH-AH0 M-AO1 R-Y-UW1-S T-AA1-R-T T-EY1 K-IH0-NG K-L-AE1 S-AH0 Z-AH0-N D-Y-AO1 R-W-IH1-G Z-AA1-R G-EH1 T-IH0-NG B-EH1 T-ER0 AH0-N-D B-EH1 T-ER0 DH-EH1 N-Y-UW1 W-AA1-N-T


... doing customized color on wigs-

D-UW1 IH0-NG K-AH1-S T-AH0 M-AY2-Z-D K-AH1 L-ER0 AA1 N-W-IH1-G-Z


... give those skills away, and you cannot be afraid to charge-

G-IH1-V DH-OW1-Z-S K-IH1-L Z-AH0 W-EY1 AH0-N D-Y-UW1 K-AE1 N-AA0-T B-IY1 AH0 F-R-EY1-D T-UW1 CH-AA1-R-JH


... so that some of the things that go into pricing, all right? and then the cutting and the style-

S-OW1 DH-AE1-T S-AH1 M-AH1-V DH-AH0 TH-IH1-NG-Z DH-AE1-T G-OW1 IH0-N T-UW1 P-R-AY1 S-IH0 NG-AO1-L R-AY1 T-AH0-N-D DH-EH1-N DH-AH0 K-AH1 T-IH0 NG-AH0-N-D DH-AH0-S T-AY1-L


... so, what comes up with your pricing is your skill-

S-OW1 W-AH1-T K-AH1-M Z-AH1 P-W-IH1 DH-Y-AO1-R P-R-AY1 S-IH0 NG-IH1 Z-Y-AO1-R-S K-IH1-L


... if you're doing color, the customizing.

IH1 F-Y-UH1-R D-UW1 IH0-NG K-AH1 L-ER0 DH-AH0 K-AH1-S T-AH0 M-AY2 Z-IH0-NG


... customizing, cutting, and styling, okay? and then if you are doing-

K-AH1-S T-AH0 M-AY2 Z-IH0-NG K-AH1 T-IH0 NG-AH0-N-D-S T-AY1 L-IH0 NG-OW2 K-EY1 AH0-N-D DH-EH1 N-IH1 F-Y-UW1 AA1-R D-UW1 IH0-NG


... your hand stitched, so your hand stitched wig in some people, guess what?

Y-AO1-R HH-AE1-N-D-S T-IH1-CH-T S-OW1 Y-AO1-R HH-AE1-N-D-S T-IH1-CH T-W-IH1 G-IH0-N S-AH1-M P-IY1 P-AH0-L G-EH1 S-W-AH1-T


more because it takes more time, then you're doing the sewing machine-

M-AO1-R B-IH0 K-AO1 Z-IH1-T T-EY1-K S-M-AO1-R T-AY1-M DH-EH1 N-Y-UH1-R D-UW1 IH0-NG DH-AH0 S-OW1 IH0-NG M-AH0 SH-IY1-N


... price. okay. all right-


... but guess what? they're not in a salon setting,

B-AH1-T G-EH1 S-W-AH1-T TH-EH1-R N-AA1 T-IH0 N-AH0 S-AH0 L-AA1-N S-EH1 T-IH0-NG


... representation of our product, so can you imagine every time you came into the salon and-

R-EH2 P-R-AH0 Z-EH0-N T-EY1 SH-AH0 N-AH1 V-AW1 ER0 P-R-AA1 D-AH0-K-T S-OW1 K-AE1 N-Y-UW1 IH0 M-AE1 JH-AH0 N-EH1 V-ER0 IY0 T-AY1 M-Y-UW1 K-EY1 M-IH0-N T-UW1 DH-AH0 S-AH0 L-AA1 N-AH0-N-D


... you have to wear your product, you have to-

Y-UW1 HH-AE1-V T-UW1 W-EH1 R-Y-AO1-R P-R-AA1 D-AH0-K T-Y-UW1 HH-AE1-V T-UW1


... wig, wig, wig, wig, wig. like, we just know that you got wigs and-

W-IH1 G-W-IH1 G-W-IH1 G-W-IH1 G-W-IH1 G-L-AY1 K-W-IY1 JH-AH1-S T-N-OW1 DH-AE1 T-Y-UW1 G-AA1 T-W-IH1-G Z-AH0-N-D


... you're talking about wigs or you're showing new wigs, or you're wearing a new wig.

Y-UH1-R T-AO1 K-IH0 NG-AH0 B-AW1 T-W-IH1-G Z-AO1 R-Y-UH1-R SH-OW1 IH0-NG N-UW1 W-IH1-G Z-AO1 R-Y-UH1 R-W-EH1 R-IH0 NG-AH0 N-UW1 W-IH1-G


you know, people in the gas station, i-

Y-UW1 N-OW1 P-IY1 P-AH0 L-IH0-N DH-AH0 G-AE1-S-S T-EY1 SH-AH0 N-AY1


... i would put on a certain type of wig, and i would get people from different ethnic backgrounds walking up on me asking me, "hey, you're color job."-

AY1 W-UH1-D P-UH1 T-AA1 N-AH0 S-ER1 T-AH0-N T-AY1 P-AH1 V-W-IH1 G-AH0-N D-AY1 W-UH1-D G-EH1-T P-IY1 P-AH0-L F-R-AH1-M D-IH1 F-ER0 AH0-N T-EH1 TH-N-IH0-K B-AE1-K G-R-AW2-N-D Z-W-AO1 K-IH0 NG-AH1 P-AA1-N M-IY1 AE1-S K-IH0-NG M-IY1 HH-EY1 Y-UH1-R K-AH1 L-ER0 JH-AA1-B


... so it's just like, i can't keep quick weaving you back to back to back to back.

S-OW1 IH1-T-S JH-AH1-S T-L-AY1 K-AY1 K-AE1-N-T K-IY1-P K-W-IH1 K-W-IY1 V-IH0 NG-Y-UW1 B-AE1-K T-UW1 B-AE1-K T-UW1 B-AE1-K T-UW1 B-AE1-K


... you know, your edges are not at risk from-

Y-UW1 N-OW1 Y-AO1 R-EH1 JH-AH0 Z-AA1-R N-AA1 T-AE1 T-R-IH1-S-K F-R-AH1-M


... because they had it before, they knew them. it was easy-

B-IH0 K-AO1-Z DH-EY1 HH-AE1 D-IH1-T B-IH0 F-AO1-R DH-EY1 N-UW1 DH-EH1 M-IH1 T-W-AA1 Z-IY1 Z-IY0


... for them to go to those people. but then i had some-

F-AO1-R DH-EH1-M T-UW1 G-OW1 T-UW1 DH-OW1-Z P-IY1 P-AH0-L B-AH1-T DH-EH1 N-AY1 HH-AE1-D S-AH1-M


... box it up, mail it out. and guess what's going up in that box? that retail, because they need to know how to keep it and maintain it. they spent so-

B-AA1-K S-IH1 T-AH1 P-M-EY1 L-IH1 T-AW1 T-AH0-N-D G-EH1 S-W-AH0-T-S G-OW1 IH0 NG-AH1 P-IH0-N DH-AE1-T B-AA1-K-S DH-AE1 T-R-IY1 T-EY2-L B-IH0 K-AO1-Z DH-EY1 N-IY1-D T-UW1 N-OW1 HH-AW1 T-UW1 K-IY1 P-IH1 T-AH0-N D-M-EY0-N T-EY1 N-IH1-T DH-EY1-S P-EH1-N-T S-OW1


... purchased. and it's my job to make sure that they do that.

P-ER1 CH-AH0-S T-AH0-N D-IH1-T S-M-AY1 JH-AA1-B T-UW1 M-EY1-K SH-UH1-R DH-AE1-T DH-EY1 D-UW1 DH-AE1-T


buy one, get one. when you introduce a product to-

B-AY1 W-AH1-N G-EH1 T-W-AH1 N-W-EH1 N-Y-UW1 IH2-N T-R-AH0 D-UW1 S-AH0 P-R-AA1 D-AH0-K-T T-UW1


... all in, they kind of crawl in like, i don't know. i'm not-

AO1 L-IH0-N DH-EY1 K-AY1-N D-AH1-V K-R-AO1 L-IH0 N-L-AY1 K-AY1 D-AA1-N T-N-OW1 IH1-M N-AA1-T


... really sure. well, the best way to promote a new product is-

R-IH1 L-IY0 SH-UH1 R-W-EH1-L DH-AH0 B-EH1-S T-W-EY1 T-UW1 P-R-AH0 M-OW1 T-AH0 N-UW1 P-R-AA1 D-AH0-K T-IH1-Z


... a buy one, get one half off.

AH0 B-AY1 W-AH1-N G-EH1 T-W-AH1-N HH-AE1 F-AO1-F


and guess what? its really not hard because our clients are really, they're wanting to try different-

AH0-N-D G-EH1 S-W-AH1 T-IH1-T S-R-IH1 L-IY0 N-AA1-T HH-AA1-R-D B-IH0 K-AO1 Z-AW1 ER0 K-L-AY1 AH0-N-T S-AA1-R R-IH1 L-IY0 TH-EH1 R-W-AA1-N T-IH0-NG T-UW1 T-R-AY1 D-IH1 F-ER0 AH0-N-T


... and guess what? you can have different, like i said earlier-

AH0-N-D G-EH1 S-W-AH1 T-Y-UW1 K-AE1-N HH-AE1-V D-IH1 F-ER0 AH0-N T-L-AY1 K-AY1 S-EH1 D-ER1 L-IY0 ER0


... synthetic wigs that may resemble-

S-IH0-N TH-EH1 T-IH0 K-W-IH1-G-Z DH-AE1 T-M-EY1 R-IH0 Z-EH1-M B-AH0-L


... wig but your client, you have to let-

W-IH1-G B-AH1 T-Y-AO1-R K-L-AY1 AH0-N T-Y-UW1 HH-AE1-V T-UW1 L-EH1-T


... want to leave them out. no, because they might see-

W-AA1-N-T T-UW1 L-IY1-V DH-EH1 M-AW1 T-N-OW1 B-IH0 K-AO1-Z DH-EY1 M-AY1-T S-IY1


... style that you did. and like, dang, i can't afford her wig-

S-T-AY1-L DH-AE1 T-Y-UW1 D-IH1 D-AH0-N D-L-AY1-K D-AE1 NG-AY1 K-AE1-N T-AH0 F-AO1-R-D HH-ER0 W-IH1-G


... if you feel like you're having a slow roll with it and it's really not moving,

IH1 F-Y-UW1 F-IY1-L L-AY1 K-Y-UH1-R HH-AE1 V-IH0 NG-AH0 S-L-OW1 R-OW1 L-W-IH1 DH-IH1 T-AH0-N D-IH1-T S-R-IH1 L-IY0 N-AA1 T-M-UW1 V-IH0-NG


you have to do something because any product that is sitting on a shelf is not making you any money. it is not benefiting your business-

Y-UW1 HH-AE1-V T-UW1 D-UW1 S-AH1-M TH-IH0-NG B-IH0 K-AO1 Z-EH1 N-IY0 P-R-AA1 D-AH0-K-T DH-AE1 T-IH1-Z S-IH1 T-IH0 NG-AA1 N-AH0 SH-EH1-L F-IH1 Z-N-AA1 T-M-EY1 K-IH0 NG-Y-UW1 EH1 N-IY0 M-AH1 N-IY0 IH1 T-IH1 Z-N-AA1-T B-EH1 N-AH0 F-IH0 T-IH0 NG-Y-AO1-R B-IH1 Z-N-AH0-S


... you need stuff to be moving.

Y-UW1 N-IY1-D-S T-AH1-F T-UW1 B-IY1 M-UW1 V-IH0-NG


is so vital that we give that person that time by themselves-

IH1-Z S-OW1 V-AY1 T-AH0-L DH-AE1 T-W-IY1 G-IH1-V DH-AE1-T P-ER1 S-AH0-N DH-AE1-T T-AY1-M B-AY1 DH-EH0-M S-EH1-L-V-Z


... analyzation with them, maybe when no one's in the shop.

AE2 N-AH0 L-AH0 Z-EY1 SH-AH0 N-W-IH1-DH DH-EH1-M M-EY1 B-IY0 W-EH1-N N-OW1 W-AH1-N Z-IH0-N DH-AH0 SH-AA1-P


always going to promote you-

AO1 L-W-EY2-Z G-OW1 IH0-NG T-UW1 P-R-AH0 M-OW1 T-Y-UW1


... cherish every moment that we have with our clientele and servicing them to like capacity, like not giving up and not telling them-

CH-EH1 R-IH0 SH-EH1 V-ER0 IY0 M-OW1 M-AH0-N-T DH-AE1 T-W-IY1 HH-AE1 V-W-IH1 DH-AW1 ER0 K-L-AY2 AH0-N T-EH1 L-AH0-N-D S-ER1 V-IH0 S-IH0-NG DH-EH1-M T-UW1 L-AY1-K K-AH0 P-AE1 S-AH0 T-IY0 L-AY1 K-N-AA1-T G-IH1 V-IH0 NG-AH1 P-AH0-N D-N-AA1-T T-EH1 L-IH0-NG DH-EH1-M


... make sure that you hit the areas where you see that decline-

M-EY1-K SH-UH1-R DH-AE1 T-Y-UW1 HH-IH1-T DH-AH0 EH1 R-IY0 AH0 Z-W-EH1 R-Y-UW1 S-IY1 DH-AE1-T D-IH0 K-L-AY1-N


... i may need to bump my skills up in some areas. because when your clients are on instagram and facebook and they're seeing wig-

AY1 M-EY1 N-IY1-D T-UW1 B-AH1-M P-M-AY1-S K-IH1-L Z-AH1 P-IH0-N S-AH1 M-EH1 R-IY0 AH0-Z B-IH0 K-AO1 Z-W-EH1 N-Y-AO1-R K-L-AY1 AH0-N-T S-AA1 R-AA1 N-IH0-N-S T-EH1 G-R-AE2 M-AH0-N-D F-EY1-S B-UH2 K-AH0-N-D TH-EH1-R S-IY1 IH0 NG-W-IH1-G


... if you notice that all of your wigs are the same, you-

IH1 F-Y-UW1 N-OW1 T-AH0-S DH-AE1 T-AO1 L-AH1 V-Y-AO1 R-W-IH1-G Z-AA1-R DH-AH0 S-EY1 M-Y-UW1


... have to think about your clientele. if you have a younger-

HH-AE1-V T-UW1 TH-IH1-NG K-AH0 B-AW1 T-Y-AO1-R K-L-AY2 AH0-N T-EH1 L-IH1 F-Y-UW1 HH-AE1 V-AH0 Y-AH1-NG G-ER0


... clientele right now, color is in.

K-L-AY2 AH0-N T-EH1-L R-AY1 T-N-AW1 K-AH1 L-ER0 IH1 Z-IH0-N


you need to be having color wigs all over the shop, all-

Y-UW1 N-IY1-D T-UW1 B-IY1 HH-AE1 V-IH0-NG K-AH1 L-ER0 W-IH1-G Z-AO1 L-OW1 V-ER0 DH-AH0 SH-AA1 P-AO1-L


... popping colors that's what they want. in the summertime, we saw a lot of pas-

P-AA1 P-IH0-NG K-AH1 L-ER0-Z TH-AE1-T S-W-AH1-T DH-EY1 W-AA1-N T-IH0-N DH-AH0 S-AH1 M-ER0 T-AY2 M-W-IY1 S-AO1 AH0 L-AA1 T-AH1-V P-AA1-Z


... do that survey, take a step back-

D-UW1 DH-AE1-T S-ER1 V-EY2 T-EY1 K-AH0-S T-EH1-P B-AE1-K


... hear everybody talking about this, the melt and how it looks like it's coming out the scalp-

HH-IY1 R-EH1 V-R-IY0 B-AA2 D-IY0 T-AO1 K-IH0 NG-AH0 B-AW1-T DH-IH1-S DH-AH0 M-EH1-L T-AH0-N-D HH-AW1 IH1 T-L-UH1-K S-L-AY1 K-IH1-T-S K-AH1 M-IH0 NG-AW1-T DH-AH0-S K-AE1-L-P


... maybe you're plucking skills are not up to par, like you thought they-

M-EY1 B-IY0 Y-UH1-R P-L-AH1 K-IH0-NG-S K-IH1-L Z-AA1-R N-AA1 T-AH1-P T-UW1 P-AA1-R L-AY1 K-Y-UW1 TH-AO1-T DH-EY1


... this year. let me tell you about the event first-

DH-IH1 S-Y-IH1-R L-EH1 T-M-IY1 T-EH1 L-Y-UW1 AH0 B-AW1-T DH-AH0 IH0 V-EH1-N-T F-ER1-S-T


... i can do it, but not-


... just a feeling but just having-

JH-AH1-S T-AH0 F-IY1 L-IH0-NG B-AH1-T JH-AH1-S-T HH-AE1 V-IH0-NG


... powerful women around you, that you can really learn from so that you can pull out of them, what you need to move forward in your business, in your career, in your relationship-

P-AW1 ER0 F-AH0 L-W-IH1 M-AH0 N-ER0 AW1-N D-Y-UW1 DH-AE1 T-Y-UW1 K-AE1 N-R-IH1 L-IY0 L-ER1-N F-R-AH1-M S-OW1 DH-AE1 T-Y-UW1 K-AE1-N P-UH1 L-AW1 T-AH1-V DH-EH1 M-W-AH1 T-Y-UW1 N-IY1-D T-UW1 M-UW1-V F-AO1 R-W-ER0 D-IH0 N-Y-AO1-R B-IH1 Z-N-AH0 S-IH0 N-Y-AO1-R K-ER0 IH1 R-IH0 N-Y-AO1-R R-IY0 L-EY1 SH-AH0-N SH-IH2-P


... and your parenting skills, or just within yourself as a woman, because we should all-

AH0-N D-Y-AO1-R P-EH1 R-AH0-N T-IH0-NG-S K-IH1-L Z-AO1-R JH-AH1-S T-W-IH0 DH-IH1 N-Y-ER0 S-EH1-L F-AE1 Z-AH0 W-UH1 M-AH0-N B-IH0 K-AO1 Z-W-IY1 SH-UH1 D-AO1-L


... as women and how to really just focus in and hone in on, like your facial features and what haircuts should i be wearing for my face type-

AE1 Z-W-IH1 M-AH0 N-AH0-N-D HH-AW1 T-UW1 R-IH1 L-IY0 JH-AH1-S-T F-OW1 K-AH0 S-IH0 N-AH0-N-D HH-OW1 N-IH0 N-AA1 N-L-AY1 K-Y-AO1-R F-EY1 SH-AH0-L F-IY1 CH-ER0 Z-AH0-N D-W-AH1-T HH-EH1-R K-AH2-T-S SH-UH1 D-AY1 B-IY1 W-EH1 R-IH0-NG F-AO1-R M-AY1 F-EY1-S T-AY1-P


... i dropped different re-

AY1 D-R-AA1-P-T D-IH1 F-ER0 AH0-N T-R-EY1


... i haven't put classes in that group. i put other people's classes that i think that are just great going on in the industry that i want to share-

AY1 HH-AE1 V-AH0-N-T P-UH1-T K-L-AE1 S-AH0 Z-IH0-N DH-AE1-T G-R-UW1 P-AY1 P-UH1 T-AH1 DH-ER0 P-IY1 P-AH0-L-Z K-L-AE1 S-AH0-Z DH-AE1 T-AY1 TH-IH1-NG-K DH-AE1 T-AA1-R JH-AH1-S-T G-R-EY1-T G-OW1 IH0 NG-AA1 N-IH0-N DH-AH0 IH1-N D-AH0-S T-R-IY0 DH-AE1 T-AY1 W-AA1-N-T T-UW1 SH-EH1-R


... events that i've known for years that are also individual educators-

IH0 V-EH1-N-T-S DH-AE1 T-AY1 V-N-OW1-N F-AO1 R-Y-IH1-R-Z DH-AE1 T-AA1 R-AO1-L S-OW0 IH2-N D-AH0 V-IH1 JH-AH0 W-AH0 L-EH1 JH-AH0 K-EY2 T-ER0-Z


... let's talk. it is your platform. you use-

L-EH1-T-S T-AO1 K-IH1 T-IH1 Z-Y-AO1-R P-L-AE1-T F-AO2-R M-Y-UW1 Y-UW1-Z


... everybody's opinion is definitely welcomed with-

EH1 V-R-IY0 B-AA2 D-IY0 Z-AH0 P-IH1 N-Y-AH0 N-IH1-Z D-EH1 F-AH0 N-AH0 T-L-IY0 W-EH1-L K-AH0-M D-W-IH1-DH


... find me. and then i just want to end-

F-AY1-N D-M-IY1 AH0-N-D DH-EH1 N-AY1 JH-AH1-S T-W-AA1-N-T T-UW1 EH1-N-D


... that can help them push forward in their business.

DH-AE1-T K-AE1-N HH-EH1-L-P DH-EH1-M P-UH1-SH F-AO1 R-W-ER0 D-IH0-N DH-EH1-R B-IH1 Z-N-AH0-S


... going on out here. so it got me to thinking, i need to talk to my stylist, barbara's makeup-

G-OW1 IH0 NG-AA1 N-AW1-T HH-IY1-R S-OW1 IH1-T G-AA1 T-M-IY1 T-UW1 TH-IH1-NG K-IH0 NG-AY1 N-IY1-D T-UW1 T-AO1-K T-UW1 M-AY1-S T-AY1 L-IH0-S-T B-AA1-R B-ER0 AH0 Z-M-EY1 K-AH2-P


... owners, i need to talk to my fam out here because we need to get up on it-

OW1 N-ER0 Z-AY1 N-IY1-D T-UW1 T-AO1-K T-UW1 M-AY1 F-AE1 M-AW1-T HH-IY1-R B-IH0 K-AO1 Z-W-IY1 N-IY1-D T-UW1 G-EH1 T-AH1 P-AA1 N-IH1-T


... it's about that time. with that being said-

IH1-T S-AH0 B-AW1-T DH-AE1-T T-AY1 M-W-IH1-DH DH-AE1-T B-IY1 IH0-NG S-EH1-D


.. because if you're still afraid to retail right now, is a great time to-

B-IH0 K-AO1 Z-IH1 F-Y-UH1-R-S T-IH1 L-AH0 F-R-EY1-D T-UW1 R-IY1 T-EY2-L R-AY1 T-N-AW1 IH1 Z-AH0 G-R-EY1-T T-AY1-M T-UW1


... products. the number one way to sell a hair product is by doing what? creating a-

P-R-AA1 D-AH0-K-T-S DH-AH0 N-AH1-M B-ER0 W-AH1 N-W-EY1 T-UW1 S-EH1 L-AH0 HH-EH1-R P-R-AA1 D-AH0-K T-IH1-Z B-AY1 D-UW1 IH0 NG-W-AH1-T K-R-IY0 EY1 T-IH0 NG-AH0


... freaking gift basket. how easy is that? okay.

F-R-IY1 K-IH0-NG G-IH1-F-T B-AE1-S K-AH0-T HH-AW1 IY1 Z-IY0 IH1-Z DH-AE1 T-OW2 K-EY1


we got to find a way to get these dads going kids they toys. so why not sell some toys for adults-

W-IY1 G-AA1-T T-UW1 F-AY1-N D-AH0 W-EY1 T-UW1 G-EH1-T DH-IY1-Z D-AE1-D-Z G-OW1 IH0-NG K-IH1-D-Z DH-EY1 T-OY1-Z S-OW1 W-AY1 N-AA1-T S-EH1-L S-AH1-M T-OY1-Z F-AO1 R-AH0 D-AH1-L-T-S


... your clients are going to look for it. every single year-

Y-AO1-R K-L-AY1 AH0-N-T S-AA1-R G-OW1 IH0-NG T-UW1 L-UH1-K F-AO1 R-IH1 T-EH1 V-ER0 IY0 S-IH1-NG G-AH0 L-Y-IH1-R


thing that you can create, is a gift basket. you could go to the dollar tree-

TH-IH1-NG DH-AE1 T-Y-UW1 K-AE1-N K-R-IY0 EY1 T-IH1 Z-AH0 G-IH1-F-T B-AE1-S K-AH0 T-Y-UW1 K-UH1-D G-OW1 T-UW1 DH-AH0 D-AA1 L-ER0 T-R-IY1


... has good stuff, okay? you got to go to the good dollar tree in the right neighborhoods, okay?

HH-AE1-Z G-UH1-D-S T-AH1 F-OW2 K-EY1 Y-UW1 G-AA1-T T-UW1 G-OW1 T-UW1 DH-AH0 G-UH1-D D-AA1 L-ER0 T-R-IY1 IH0-N DH-AH0 R-AY1 T-N-EY1 B-ER0 HH-UH2-D Z-OW2 K-EY1


go in there and buy your dollar baskets and check the move.

G-OW1 IH0-N DH-EH1 R-AH0-N-D B-AY1 Y-AO1-R D-AA1 L-ER0 B-AE1-S K-AH0-T S-AH0-N-D CH-EH1-K DH-AH0 M-UW1-V


they got the cellophane wrap, that you can use your hair blow dryer to-

DH-EY1 G-AA1-T DH-AH0 S-EH1 L-AH0 F-EY2 N-R-AE1-P DH-AE1 T-Y-UW1 K-AE1 N-Y-UW1 Z-Y-AO1-R HH-EH1-R B-L-OW1 D-R-AY1 ER0 T-UW1


... get real cute. i mean, you can even find, let me tell y'all something, i bought some makeup in dollar tree, don't get it twisted. the same makeup, that same pro-

G-EH1 T-R-IY1-L K-Y-UW1 T-AY1 M-IY1 N-Y-UW1 K-AE1 N-IY1 V-IH0-N F-AY1-N D-L-EH1 T-M-IY1 T-EH1 L-Y-AO1-L S-AH1-M TH-IH0 NG-AY1 B-AA1-T S-AH1-M M-EY1 K-AH2 P-IH0-N D-AA1 L-ER0 T-R-IY1 D-AA1-N-T G-EH1 T-IH1-T T-W-IH1-S T-AH0-D DH-AH0 S-EY1-M M-EY1 K-AH2-P DH-AE1-T S-EY1-M P-R-OW1


... of the warm honey in my color-

AH1-V DH-AH0 W-AO1-R-M HH-AH1 N-IY0 IH0-N M-AY1 K-AH1 L-ER0


... with dollar tree now. and you can order all your little baskets-

W-IH1-DH D-AA1 L-ER0 T-R-IY1 N-AW1 AH0-N D-Y-UW1 K-AE1 N-AO1-R D-ER0 AO1 L-Y-AO1-R L-IH1 T-AH0-L B-AE1-S K-AH0-T-S


... it is just that easy. so there is no-

IH1 T-IH1-Z JH-AH1-S-T DH-AE1 T-IY1 Z-IY0 S-OW1 DH-EH1 R-IH1 Z-N-OW1


... just put anything in the gift basket. you got to make the gift baskets-

JH-AH1-S-T P-UH1 T-EH1 N-IY0 TH-IH2 NG-IH0-N DH-AH0 G-IH1-F-T B-AE1-S K-AH0 T-Y-UW1 G-AA1-T T-UW1 M-EY1-K DH-AH0 G-IH1-F-T B-AE1-S K-AH0-T-S


... makes sense. yes, stacy, yes.

M-EY1-K-S S-EH1-N S-Y-EH1-S-S T-EY1 S-IY0 Y-EH1-S


which your gift basket you want to make them make sense, so-

W-IH1 CH-Y-AO1-R G-IH1-F-T B-AE1-S K-AH0 T-Y-UW1 W-AA1-N-T T-UW1 M-EY1-K DH-EH1-M M-EY1-K S-EH1-N-S S-OW1


... example, you can put in a shampoo, a conditioner-

IH0-G Z-AE1-M P-AH0 L-Y-UW1 K-AE1-N P-UH1 T-IH0 N-AH0 SH-AE0-M P-UW1 AH0 K-AH0-N D-IH1 SH-AH0 N-ER0


... a leave-in conditioner, a moisturizer-

AH0 L-IY1 V-IY2-N K-AH0-N D-IH1 SH-AH0 N-ER0 AH0 M-OY1-S CH-ER0 AY2 Z-ER0


... oil or something like that. that's fine-

OY1 L-AO1-R S-AH1-M TH-IH0 NG-L-AY1-K DH-AE1-T TH-AE1-T-S F-AY1-N


... after you finished getting your hair done, y'all go to-

AE1-F T-ER0 Y-UW1 F-IH1 N-IH0-SH-T G-EH1 T-IH0 NG-Y-AO1-R HH-EH1-R D-AH1 N-Y-AO1-L G-OW1 T-UW1


... i do want some iced tea. i'm not too cute and to go home so-

AY1 D-UW1 W-AA1-N-T S-AH1 M-AY1-S-T T-IY1 IH1-M N-AA1-T T-UW1 K-Y-UW1 T-AH0-N-D T-UW1 G-OW1 HH-OW1-M S-OW1


... hairstylist, she has some gift baskets right now on sale or why don't you gift it to them? get-

HH-EH1-R-S T-IH2-L-T-S SH-IY1 HH-AE1-Z S-AH1-M G-IH1-F-T B-AE1-S K-AH0-T S-R-AY1 T-N-AW1 AA1-N S-EY1 L-AO1 R-W-AY1 D-AA1-N T-Y-UW1 G-IH1-F T-IH1-T T-UW1 DH-EH1-M G-EH1-T


... in my back. don't go right up i'm going to scratch yours. i might give you a coupon. i might you a half off or 50%-

IH0-N M-AY1 B-AE1-K D-AA1-N-T G-OW1 R-AY1 T-AH1 P-AY1 AE1-M G-OW1 IH0-NG T-UW1-S K-R-AE1 CH-Y-UH1-R Z-AY1 M-AY1-T G-IH1 V-Y-UW1 AH0 K-UW1 P-AO2 N-AY1 M-AY1 T-Y-UW1 AH0 HH-AE1 F-AO1 F-AO1-R F-IH1-F T-IY0 P-ER0 S-EH1-N-T


... i'm not gifts, i'm a giver, so i would just give my clients stuff, i'm like, girl, you want to sent me like a good five or six client-

IH1-M N-AA1-T G-IH1-F-T S-IH1 M-AH0 G-IH1 V-ER0 S-OW1 AY1 W-UH1-D JH-AH1-S-T G-IH1 V-M-AY1 K-L-AY1 AH0-N-T-S-S T-AH1 F-IH1 M-L-AY1-K G-ER1 L-Y-UW1 W-AA1-N-T T-UW1 S-EH1-N T-M-IY1 L-AY1 K-AH0 G-UH1-D F-AY1 V-AO1-R S-IH1-K-S K-L-AY1 AH0-N-T


... secret. your clients would rather buy from you. than really go to the beauty-

S-IY1 K-R-AH0 T-Y-AO1-R K-L-AY1 AH0-N-T S-W-UH1 D-R-AE1 DH-ER0 B-AY1 F-R-AH1 M-Y-UW1 DH-AE1 N-R-IH1 L-IY0 G-OW1 T-UW1 DH-AH0 B-Y-UW1 T-IY0


... that's unacceptable. you should be-

TH-AE1-T S-AH2 N-AE0-K S-EH1-P T-AH0 B-AH0 L-Y-UW1 SH-UH1-D B-IY1


... the door. i would rather have more-

DH-AH0 D-AO1 R-AY1 W-UH1 D-R-AE1 DH-ER0 HH-AE1 V-M-AO1-R


he will come into the shop first-

HH-IY1 W-IH1-L K-AH1 M-IH0-N T-UW1 DH-AH0 SH-AA1-P F-ER1-S-T


... want to buy it then, they don't want to buy it later on. and then also next to your reception desk-

W-AA1-N-T T-UW1 B-AY1 IH1-T DH-EH1-N DH-EY1 D-AA1-N T-W-AA1-N-T T-UW1 B-AY1 IH1 T-L-EY1 T-ER0 AA1 N-AH0-N-D DH-EH1 N-AO1-L S-OW0 N-EH1-K-S-T T-UW1 Y-AO1-R R-IH0 S-EH1-P SH-AH0-N D-EH1-S-K


... before you can even get to the cash register. they got a [inaudible 00:09:54] -

B-IH0 F-AO1 R-Y-UW1 K-AE1 N-IY1 V-IH0-N G-EH1-T T-UW1 DH-AH0 K-AE1 SH-R-EH1 JH-IH0-S T-ER0 DH-EY1 G-AA1 T-AH0 IH0 N-AO1 D-AH0 B-AH0-L Z-IH1 R-OW0 AW1 ER0 Z-N-AY1-N M-IH1 N-AH0-T S-AH0-N-D F-IH1-F T-IY0 F-AO1-R S-EH1 K-AH0-N-D-Z


... here, sitting over here, you know how it-

HH-IY1-R S-IH1 T-IH0 NG-OW1 V-ER0 HH-IY1 R-Y-UW1 N-OW1 HH-AW1 IH1-T


... all the way to tax season. we have a slow period.

AO1-L DH-AH0 W-EY1 T-UW1 T-AE1-K-S S-IY1 Z-AH0 N-W-IY1 HH-AE1 V-AH0 S-L-OW1 P-IH1 R-IY0 AH0-D


... that simple. even if you're like, well, i don't really-

DH-AE1-T S-IH1-M P-AH0 L-IY1 V-IH0 N-IH1 F-Y-UH1-R L-AY1 K-W-EH1 L-AY1 D-AA1-N T-R-IH1 L-IY0


... cut, and a curl, and a color. i really don't be with none of that, but guess what? i had to learn, how to do it. so vista print, they give you templates-

K-AH1 T-AH0-N D-AH0 K-ER1 L-AH0-N D-AH0 K-AH1 L-ER0 AY1 R-IH1 L-IY0 D-AA1-N-T B-IY1 W-IH1 DH-N-AH1 N-AH1-V DH-AE1-T B-AH1-T G-EH1 S-W-AH1 T-AY1 HH-AE1-D T-UW1 L-ER1-N HH-AW1 T-UW1 D-UW1 IH1-T S-OW1 V-IH1-S T-AH0 P-R-IH1-N-T DH-EY1 G-IH1 V-Y-UW1 T-EH1-M P-L-EY2-T-S


... to the gift cards. so you ain't even-

T-UW1 DH-AH0 G-IH1-F-T K-AA1-R-D-Z S-OW1 Y-UW1 EY1-N T-IY1 V-IH0-N


... wherever you got it at, pull that thing up-

W-EH0 R-EH1 V-ER0 Y-UW1 G-AA1 T-IH1 T-AE1-T P-UH1-L DH-AE1-T TH-IH1 NG-AH1-P


... put it on there. it's all about copy-

P-UH1 T-IH1 T-AA1-N DH-EH1 R-IH1-T S-AO1 L-AH0 B-AW1-T K-AA1 P-IY0


... and pasting and making it happen. it's so simple. and-

AH0-N-D P-EY1-S T-IH0 NG-AH0-N D-M-EY1 K-IH0 NG-IH1-T HH-AE1 P-AH0 N-IH1-T-S S-OW1 S-IH1-M P-AH0 L-AH0-N-D


... you know what i'm saying? do your gift cards big on black friday. do a buy one, get one on a gift card-

Y-UW1 N-OW1 W-AH1 T-IH1-M S-EY1 IH0-NG D-UW1 Y-AO1-R G-IH1-F-T K-AA1-R-D-Z B-IH1 G-AA1-N B-L-AE1-K F-R-AY1 D-IY0 D-UW1 AH0 B-AY1 W-AH1-N G-EH1 T-W-AH1 N-AA1 N-AH0 G-IH1-F-T K-AA1-R-D


... you know what i'm saying? because your client, they're looking for gifts, so they might want to bless somebody in their family to be able to come to they-

Y-UW1 N-OW1 W-AH1 T-IH1-M S-EY1 IH0-NG B-IH0 K-AO1 Z-Y-AO1-R K-L-AY1 AH0-N-T TH-EH1-R L-UH1 K-IH0-NG F-AO1-R G-IH1-F-T-S S-OW1 DH-EY1 M-AY1 T-W-AA1-N-T T-UW1 B-L-EH1-S S-AH1-M B-AA2 D-IY0 IH0-N DH-EH1-R F-AE1 M-AH0 L-IY0 T-UW1 B-IY1 EY1 B-AH0-L T-UW1 K-AH1-M T-UW1 DH-EY1


... it covers your clients. hey, buy gift cards for those people that really are cheap, that don't want to come-

IH1-T K-AH1 V-ER0 Z-Y-AO1-R K-L-AY1 AH0-N-T-S HH-EY1 B-AY1 G-IH1-F-T K-AA1-R-D-Z F-AO1-R DH-OW1-Z P-IY1 P-AH0-L DH-AE1 T-R-IH1 L-IY0 AA1-R CH-IY1-P DH-AE1-T D-AA1-N T-W-AA1-N-T T-UW1 K-AH1-M


... get their hair done. if you could gift it to them as gift-

G-EH1-T DH-EH1-R HH-EH1-R D-AH1 N-IH1 F-Y-UW1 K-UH1-D G-IH1-F T-IH1-T T-UW1 DH-EH1 M-AE1-Z G-IH1-F-T


... buy your stuff, you know what i mean?

B-AY1 Y-AO1-R-S T-AH1 F-Y-UW1 N-OW1 W-AH1 T-AY1 M-IY1-N


... and then, run that same special-

AH0-N-D DH-EH1 N-R-AH1-N DH-AE1-T S-EY1-M-S P-EH1 SH-AH0-L


... now i get the other gift card for $25. it's still a $50 gift card. and-

N-AW1 AY1 G-EH1-T DH-AH0 AH1 DH-ER0 G-IH1-F-T K-AA1-R-D F-AO1-R T-W-EH1-N T-IY0 F-AY1-V D-AA1 L-ER0 Z-IH1-T-S-S T-IH1 L-AH0 F-IH1-F T-IY0 D-AA1 L-ER0-Z G-IH1-F-T K-AA1-R D-AH0-N-D


can we just think past just what the retail is on the walls at this point?

K-AE1 N-W-IY1 JH-AH1-S-T TH-IH1-NG-K P-AE1-S-T JH-AH1-S T-W-AH1-T DH-AH0 R-IY1 T-EY2 L-IH1 Z-AA1-N DH-AH0 W-AO1-L Z-AE1-T DH-IH1-S P-OY1-N-T


we got to think outside the box, you can-

W-IY1 G-AA1-T T-UW1 TH-IH1-NG K-AW1-T S-AY1-D DH-AH0 B-AA1-K S-Y-UW1 K-AE1-N


... millennials. find a way to do a digital gift card.

M-IH0 L-EH1 N-IY0 AH0-L-Z F-AY1-N D-AH0 W-EY1 T-UW1 D-UW1 AH0 D-IH1 JH-AH0 T-AH0-L G-IH1-F-T K-AA1-R-D


... and stuff. started going on youtube-

AH0-N-D-S T-AH1-F-S T-AA1-R T-AH0-D G-OW1 IH0 NG-AA1 N-Y-UW1 T-UW2-B


... time. your time is valuable. so for you to be sitting here-

T-AY1 M-Y-AO1-R T-AY1 M-IH1-Z V-AE1 L-Y-AH0 B-AH0-L S-OW1 F-AO1 R-Y-UW1 T-UW1 B-IY1 S-IH1 T-IH0-NG HH-IY1-R


listen, i'm not going to sit up here and-

L-IH1 S-AH0 N-IH1-M N-AA1-T G-OW1 IH0-NG T-UW1 S-IH1 T-AH1-P HH-IY1 R-AH0-N-D


i would be the one pulling their bags. i'm the one-

AY1 W-UH1-D B-IY1 DH-AH0 W-AH1-N P-UH1 L-IH0-NG DH-EH1-R B-AE1-G Z-IH1-M DH-AH0 W-AH1-N


... setting up their stuff on stage. i was that person that was willing to put myself in a position where i could learn from somebody who knew more than me.

S-EH1 T-IH0 NG-AH1-P DH-EH1-R-S T-AH1 F-AA1-N-S T-EY1 JH-AY1 W-AA1-Z DH-AE1-T P-ER1 S-AH0-N DH-AE1 T-W-AA1 Z-W-IH1 L-IH0-NG T-UW1 P-UH1 T-M-AY2 S-EH1-L F-IH0 N-AH0 P-AH0 Z-IH1 SH-AH0 N-W-EH1 R-AY1 K-UH1 D-L-ER1-N F-R-AH1-M S-AH1-M B-AA2 D-IY0 HH-UW1 N-UW1 M-AO1-R DH-AE1-N M-IY1


you know what i mean? so guess what i'm doing this-

Y-UW1 N-OW1 W-AH1 T-AY1 M-IY1-N S-OW1 G-EH1 S-W-AH1 T-IH1-M D-UW1 IH0-NG DH-IH1-S


... i am trying to get you to gear your mind and understand that people are willing to spend money with you-

AY1 AE1-M T-R-AY1 IH0-NG T-UW1 G-EH1 T-Y-UW1 T-UW1 G-IH1 R-Y-AO1-R M-AY1-N D-AH0-N D-AH2-N D-ER0-S T-AE1-N-D DH-AE1-T P-IY1 P-AH0 L-AA1 R-W-IH1 L-IH0-NG T-UW1-S P-EH1-N D-M-AH1 N-IY0 W-IH1 DH-Y-UW1


... and shop in your salon, so if you ain't got enough for people to buy-

AH0-N-D SH-AA1 P-IH0 N-Y-AO1-R S-AH0 L-AA1-N S-OW1 IH1 F-Y-UW1 EY1-N-T G-AA1 T-IH0 N-AH1-F F-AO1-R P-IY1 P-AH0-L T-UW1 B-AY1


... your deal number one could be a-

Y-AO1-R D-IY1-L N-AH1-M B-ER0 W-AH1-N K-UH1-D B-IY1 AH0


... dry hair and dry scalp, and people-

D-R-AY1 HH-EH1 R-AH0-N-D D-R-AY1-S K-AE1-L P-AH0-N-D P-IY1 P-AH0-L


... so, all of your condition and treatments and stuff like that, things that you've been trying to introduce to some of your clients and they're just like, i'm just not going to pay that extra-

S-OW1 AO1 L-AH1 V-Y-AO1-R K-AH0-N D-IH1 SH-AH0 N-AH0-N-D T-R-IY1 T-M-AH0-N-T S-AH0-N-D-S T-AH1 F-L-AY1-K DH-AE1-T TH-IH1-NG-Z DH-AE1 T-Y-UW1-V B-IH1-N T-R-AY1 IH0-NG T-UW1 IH2-N T-R-AH0 D-UW1-S T-UW1 S-AH1 M-AH1 V-Y-AO1-R K-L-AY1 AH0-N-T S-AH0-N-D TH-EH1-R JH-AH1-S T-L-AY1 K-IH1-M JH-AH1-S T-N-AA1-T G-OW1 IH0-NG T-UW1 P-EY1 DH-AE1 T-EH1-K-S T-R-AH0


... email every stylist on here. stylists, makeup, artists-

IY0 M-EY1 L-EH1 V-ER0 IY0-S T-AY1 L-IH0-S T-AA1-N HH-IY1-R-S T-AY1 L-IH0-S-T S-M-EY1 K-AH2 P-AA1-R T-AH0-S-T-S


... whoever you are in the beauty industry, you should have some type of email marketing system to where you can send an email blast out to all of your clients and let them know what's going-

HH-UW0 EH1 V-ER0 Y-UW1 AA1 R-IH0-N DH-AH0 B-Y-UW1 T-IY0 IH1-N D-AH0-S T-R-IY0 Y-UW1 SH-UH1-D HH-AE1-V S-AH1-M T-AY1 P-AH1 V-IY0 M-EY1-L M-AA1-R K-AH0 T-IH0-NG S-IH1-S T-AH0-M T-UW1 W-EH1 R-Y-UW1 K-AE1-N S-EH1-N D-AE1 N-IY0 M-EY1-L B-L-AE1-S T-AW1-T T-UW1 AO1 L-AH1 V-Y-AO1-R K-L-AY1 AH0-N-T S-AH0-N D-L-EH1-T DH-EH1-M N-OW1 W-AH0-T-S G-OW1 IH0-NG


... to expire. so now you know what you have now created?

T-UW1 IH0-K-S P-AY1-R S-OW1 N-AW1 Y-UW1 N-OW1 W-AH1 T-Y-UW1 HH-AE1 V-N-AW1 K-R-IY0 EY1 T-AH0-D


... expire. things like that. you want to make sure you're reminding them and letting them know what you got going on. if you don't promote-

IH0-K-S P-AY1-R TH-IH1-NG Z-L-AY1-K DH-AE1 T-Y-UW1 W-AA1-N-T T-UW1 M-EY1-K SH-UH1 R-Y-UH1-R R-IY0 M-AY1-N D-IH0-NG DH-EH1 M-AH0-N D-L-EH1 T-IH0-NG DH-EH1-M N-OW1 W-AH1 T-Y-UW1 G-AA1-T G-OW1 IH0 NG-AA1 N-IH1 F-Y-UW1 D-AA1-N-T P-R-AH0 M-OW1-T


... your business, and you don't promote your marketing, then how are people-

Y-AO1-R B-IH1 Z-N-AH0 S-AH0-N D-Y-UW1 D-AA1-N-T P-R-AH0 M-OW1 T-Y-AO1-R M-AA1-R K-AH0 T-IH0-NG DH-EH1-N HH-AW1 AA1-R P-IY1 P-AH0-L


... so let's just get it in. we got work to do.

S-OW1 L-EH1-T-S JH-AH1-S-T G-EH1 T-IH1 T-IH0 N-W-IY1 G-AA1 T-W-ER1-K T-UW1 D-UW1


all right, and then number four, coupons. yes, i've already hit on coupons or whatever, but you guys need to do this. and i'm telling you all this because-

AO1-L R-AY1 T-AH0-N-D DH-EH1-N N-AH1-M B-ER0 F-AO1-R K-UW1 P-AO2-N Z-Y-EH1 S-AY1 V-AO0-L R-EH1 D-IY0 HH-IH1 T-AA1-N K-UW1 P-AO2-N Z-AO1 R-W-AH2 T-EH1 V-ER0 B-AH1 T-Y-UW1 G-AY1 Z-N-IY1-D T-UW1 D-UW1 DH-IH1 S-AH0-N D-IH1-M T-EH1 L-IH0 NG-Y-UW1 AO1-L DH-IH1-S B-IH0 K-AO1-Z


... but that is when i buy all of my towels, and i make sure i get there early enough, because because guess what?

B-AH1-T DH-AE1 T-IH1 Z-W-EH1 N-AY1 B-AY1 AO1 L-AH1 V-M-AY1 T-AW1 AH0-L Z-AH0-N D-AY1 M-EY1-K SH-UH1 R-AY1 G-EH1-T DH-EH1 R-ER1 L-IY0 IH0 N-AH1-F B-IH0 K-AO1-Z B-IH0 K-AO1-Z G-EH1 S-W-AH1-T


when you got a door buster coupon-

W-EH1 N-Y-UW1 G-AA1 T-AH0 D-AO1-R B-AH1-S T-ER0 K-UW1 P-AO2-N


... so that's what you need to do with your shop. black friday, everybody going-

S-OW1 TH-AE1-T S-W-AH1 T-Y-UW1 N-IY1-D T-UW1 D-UW1 W-IH1 DH-Y-AO1-R SH-AA1-P B-L-AE1-K F-R-AY1 D-IY0 EH1 V-R-IY0 B-AA2 D-IY0 G-OW1 IH0-NG


... that's when the sales really started popping up. because, see, last year, jcpenny's-

TH-AE1-T S-W-EH1-N DH-AH0 S-EY1-L Z-R-IH1 L-IY0-S T-AA1-R T-AH0-D P-AA1 P-IH0 NG-AH1-P B-IH0 K-AO1-Z S-IY1 L-AE1-S T-Y-IH1-R K-AH0-S P-IY1 N-IY0-Z


... because i was like, dang, but they still- guess what? them boys still had another coupon for your girl-

B-IH0 K-AO1 Z-AY1 W-AA1 Z-L-AY1-K D-AE1-NG B-AH1-T DH-EY1-S T-IH1-L G-EH1 S-W-AH1-T DH-EH1-M B-OY1-Z-S T-IH1-L HH-AE1 D-AH0 N-AH1 DH-ER0 K-UW1 P-AO2-N F-AO1 R-Y-AO1-R G-ER1-L


especially if you are telling your clients, if you buy, or if you spend a certain amount in services, you get an additional-

AH0-S P-EH1 SH-L-IY0 IH1 F-Y-UW1 AA1-R T-EH1 L-IH0 NG-Y-AO1-R K-L-AY1 AH0-N-T S-IH1 F-Y-UW1 B-AY1 AO1 R-IH1 F-Y-UW1-S P-EH1-N D-AH0 S-ER1 T-AH0 N-AH0 M-AW1-N T-IH0-N S-ER1 V-AH0 S-AH0 Z-Y-UW1 G-EH1 T-AE1 N-AH0 D-IH1 SH-AH0 N-AH0-L


... $100. so guess what? i can use that other $25 in that coupon or in that deal to go towards some retail-

W-AH1-N HH-AH1-N D-R-AH0-D D-AA1 L-ER0-Z S-OW1 G-EH1 S-W-AH1 T-AY1 K-AE1 N-Y-UW1-Z DH-AE1 T-AH1 DH-ER0 T-W-EH1-N T-IY0 F-AY1-V D-AA1 L-ER0 Z-IH0-N DH-AE1-T K-UW1 P-AO2 N-AO1 R-IH0-N DH-AE1-T D-IY1-L T-UW1 G-OW1 T-AH0 W-AO1-R-D-Z S-AH1 M-R-IY1 T-EY2-L


... so, have a door buster-

S-OW1 HH-AE1 V-AH0 D-AO1-R B-AH1-S T-ER0


... half off on a shampoo and style for walk-ins, just on black friday and see what happens-

HH-AE1 F-AO1 F-AA1 N-AH0 SH-AE0-M P-UW1 AH0-N-D-S T-AY1-L F-AO1 R-W-AO1 K-IH0-N-Z JH-AH1-S T-AA1-N B-L-AE1-K F-R-AY1 D-IY0 AH0-N-D S-IY1 W-AH1-T HH-AE1 P-AH0-N-Z


... maybe some flyers to take to their job.

M-EY1 B-IY0 S-AH1-M F-L-AY1 ER0-Z T-UW1 T-EY1-K T-UW1 DH-EH1-R JH-AA1-B


... here you go, a gift card, or here's a coupon, or whatever, and that's what i would do with the teachers-

HH-IY1 R-Y-UW1 G-OW1 AH0 G-IH1-F-T K-AA1-R D-AO1-R HH-IH1-R Z-AH0 K-UW1 P-AO2 N-AO1 R-W-AH2 T-EH1 V-ER0 AH0-N-D TH-AE1-T S-W-AH1 T-AY1 W-UH1-D D-UW1 W-IH1-DH DH-AH0 T-IY1 CH-ER0-Z


... that people want to know about you, but people don't know about you if you're not putting you out there.

DH-AE1-T P-IY1 P-AH0 L-W-AA1-N-T T-UW1 N-OW1 AH0 B-AW1 T-Y-UW1 B-AH1-T P-IY1 P-AH0-L D-AA1-N T-N-OW1 AH0 B-AW1 T-Y-UW1 IH1 F-Y-UH1-R N-AA1-T P-AH1 T-IH0 NG-Y-UW1 AW1-T DH-EH1-R


you see what i'm saying? so create some type of flyer saying hey, we're having-

Y-UW1 S-IY1 W-AH1 T-IH1-M S-EY1 IH0-NG S-OW1 K-R-IY0 EY1-T S-AH1-M T-AY1 P-AH1-V F-L-AY1 ER0 S-EY1 IH0-NG HH-EY1 W-ER0 HH-AE1 V-IH0-NG


... black friday, i ain't got to work, i'm off for a whole four days. yeah, i'll go to her shop and get a shampoo and a blowout. or shampoo and a style, or whatever, and then-

B-L-AE1-K F-R-AY1 D-IY0 AY1 EY1-N-T G-AA1-T T-UW1 W-ER1 K-IH1 M-AO1-F F-AO1 R-AH0 HH-OW1-L F-AO1-R D-EY1 Z-Y-AE1 IH1-L G-OW1 T-UW1 HH-ER0 SH-AA1 P-AH0-N-D G-EH1 T-AH0 SH-AE0-M P-UW1 AH0-N D-AH0 B-L-OW1 AW2 T-AO1-R SH-AE0-M P-UW1 AH0-N D-AH0-S T-AY1 L-AO1 R-W-AH2 T-EH1 V-ER0 AH0-N-D DH-EH1-N


... i get a buy one, get one half off-

AY1 G-EH1 T-AH0 B-AY1 W-AH1-N G-EH1 T-W-AH1-N HH-AE1 F-AO1-F


... so, if i bring a friend, now my friend get they service half off. and now, me and my friend can just really split this down in the middle-

S-OW1 IH1 F-AY1 B-R-IH1 NG-AH0 F-R-EH1-N D-N-AW1 M-AY1 F-R-EH1-N-D G-EH1-T DH-EY1 S-ER1 V-AH0-S HH-AE1 F-AO1 F-AH0-N D-N-AW1 M-IY1 AH0-N D-M-AY1 F-R-EH1-N-D K-AE1-N JH-AH1-S T-R-IH1 L-IY0-S P-L-IH1-T DH-IH1-S D-AW1 N-IH0-N DH-AH0 M-IH1 D-AH0-L


... how that really work, right? okay.

HH-AW1 DH-AE1 T-R-IH1 L-IY0 W-ER1 K-R-AY1 T-OW2 K-EY1


so let's just think about these things-

S-OW1 L-EH1-T-S JH-AH1-S-T TH-IH1-NG K-AH0 B-AW1-T DH-IY1-Z TH-IH1-NG-Z


... get a, do a-


... how much is it really costing you to do a shampoo and a style for half the price? for one-

HH-AW1 M-AH1 CH-IH1 Z-IH1 T-R-IH1 L-IY0 K-AO1-S T-IH0 NG-Y-UW1 T-UW1 D-UW1 AH0 SH-AE0-M P-UW1 AH0-N D-AH0-S T-AY1-L F-AO1-R HH-AE1-F DH-AH0 P-R-AY1-S F-AO1 R-W-AH1-N


... if you think about it. if you're using about, let's say, maybe-

IH1 F-Y-UW1 TH-IH1-NG K-AH0 B-AW1 T-IH1 T-IH1 F-Y-UH1 R-Y-UW1 Z-IH0 NG-AH0 B-AW1 T-L-EH1-T-S S-EY1 M-EY1 B-IY0


spending about five, maybe-

S-P-EH1-N D-IH0 NG-AH0 B-AW1-T F-AY1 V-M-EY1 B-IY0


who knows? you can put them on there, dry, get them halfway dry, and then blow dry-

HH-UW1 N-OW1 Z-Y-UW1 K-AE1-N P-UH1-T DH-EH1 M-AA1-N DH-EH1-R D-R-AY1 G-EH1-T DH-EH1-M HH-AE1 F-W-EY1 D-R-AY1 AH0-N-D DH-EH1-N B-L-OW1 D-R-AY1


... i would really expect for you to come back in two weeks so i can give you some type of moisturizing treatment-

AY1 W-UH1 D-R-IH1 L-IY0 IH0-K-S P-EH1-K-T F-AO1 R-Y-UW1 T-UW1 K-AH1-M B-AE1 K-IH0-N T-UW1 W-IY1-K-S S-OW1 AY1 K-AE1-N G-IH1 V-Y-UW1 S-AH1-M T-AY1 P-AH1 V-M-OY1-S CH-ER0 AY2 Z-IH0-NG T-R-IY1 T-M-AH0-N-T


... your hair strands. the reason why is because it is made up of keratin-

Y-AO1-R HH-EH1-R-S T-R-AE1-N-D-Z DH-AH0 R-IY1 Z-AH0 N-W-AY1 IH1-Z B-IH0 K-AO1 Z-IH1 T-IH1 Z-M-EY1 D-AH1 P-AH1-V K-EH1 R-AH0 T-AH0-N


... you know what you just did? you just rebooked your client, and all you did was educate them with the products that you use.

Y-UW1 N-OW1 W-AH1 T-Y-UW1 JH-AH1-S-T D-IH1 D-Y-UW1 JH-AH1-S T-R-IY0 B-UH1-K T-Y-AO1-R K-L-AY1 AH0-N T-AH0-N D-AO1 L-Y-UW1 D-IH1 D-W-AA1 Z-EH1 JH-AH0 K-EY2-T DH-EH1 M-W-IH1-DH DH-AH0 P-R-AA1 D-AH0-K-T-S DH-AE1 T-Y-UW1 Y-UW1-Z


... that's all you did. it's just that simple-

TH-AE1-T S-AO1 L-Y-UW1 D-IH1 D-IH1-T-S JH-AH1-S-T DH-AE1-T S-IH1-M P-AH0-L


honestly, all your clients want you to do is be 100. be real with them-

AA1 N-AH0-S T-L-IY0 AO1 L-Y-AO1-R K-L-AY1 AH0-N-T S-W-AA1-N T-Y-UW1 T-UW1 D-UW1 IH1-Z B-IY1 W-AH1-N HH-AH1-N D-R-AH0-D B-IY1 R-IY1 L-W-IH1-DH DH-EH1-M


... to get a lasting impression while they are in-

T-UW1 G-EH1 T-AH0 L-AE1-S T-IH0 NG-IH0-M P-R-EH1 SH-AH0 N-W-AY1-L DH-EY1 AA1 R-IH0-N


... your a-game, all the way through.

Y-AO1 R-AH0 G-AA1 M-AO1-L DH-AH0 W-EY1 TH-R-UW1


... years, don't take that for granted, because guess what? it's too many hairstylists in the world. you might be thinking-

Y-IH1-R-Z D-AA1-N-T T-EY1-K DH-AE1-T F-AO1-R G-R-AE1-N T-AH0-D B-IH0 K-AO1-Z G-EH1 S-W-AH1 T-IH1-T-S T-UW1 M-EH1 N-IY0 HH-EH1-R-S T-IH2-L-S T-IH0 S-IH0-N DH-AH0 W-ER1-L D-Y-UW1 M-AY1-T B-IY1 TH-IH1-NG K-IH0-NG


... because there's too many people in the world doing hair right now. we got people licensed, we got-

B-IH0 K-AO1-Z DH-EH1-R-Z T-UW1 M-EH1 N-IY0 P-IY1 P-AH0 L-IH0-N DH-AH0 W-ER1-L-D D-UW1 IH0-NG HH-EH1-R R-AY1 T-N-AW1 W-IY1 G-AA1-T P-IY1 P-AH0-L L-AY1 S-AH0-N-S T-W-IY1 G-AA1-T


... are you kidding me? you talk about marketing. are we really putting our best foot forward with making sure that we have what we need to expose our products, so that our-

AA1 R-Y-UW1 K-IH1 D-IH0-NG M-IY1 Y-UW1 T-AO1 K-AH0 B-AW1 T-M-AA1-R K-AH0 T-IH0 NG-AA1 R-W-IY1 R-IH1 L-IY0 P-AH1 T-IH0 NG-AW1 ER0 B-EH1-S-T F-UH1-T F-AO1 R-W-ER0 D-W-IH1 DH-M-EY1 K-IH0-NG SH-UH1-R DH-AE1 T-W-IY1 HH-AE1 V-W-AH1 T-W-IY1 N-IY1-D T-UW1 IH0-K-S P-OW1 Z-AW1 ER0 P-R-AA1 D-AH0-K-T-S S-OW1 DH-AE1 T-AW1 ER0


... they should be like, dang, that girl, she be changing up the signage around. well, what you got going on today?

DH-EY1 SH-UH1-D B-IY1 L-AY1-K D-AE1-NG DH-AE1-T G-ER1-L SH-IY1 B-IY1 CH-EY1-N JH-IH0 NG-AH1-P DH-AH0 S-AY1 N-IH0 JH-ER0 AW1-N D-W-EH1 L-W-AH1 T-Y-UW1 G-AA1-T G-OW1 IH0 NG-AA1-N T-AH0 D-EY1


... it is. but we have to use our mouth to talk business to our clients, versus gossiping.

IH1 T-IH1-Z B-AH1 T-W-IY1 HH-AE1-V T-UW1 Y-UW1 Z-AW1 ER0 M-AW1-DH T-UW1 T-AO1-K B-IH1 Z-N-AH0-S T-UW1 AW1 ER0 K-L-AY1 AH0-N-T-S V-ER1 S-AH0-S G-AA1 S-AH0 P-IH0-NG


... i know doggone well, we not still gossiping-

AY1 N-OW1 D-AO1 G-AO0 N-W-EH1 L-W-IY1 N-AA1-T-S T-IH1-L G-AA1 S-AH0 P-IH0-NG


... so much that it's bad hair, but they're-

S-OW1 M-AH1-CH DH-AE1 T-IH1-T-S B-AE1-D HH-EH1-R B-AH1-T TH-EH1-R


... because it is a privilege for you to be able to service your client-

B-IH0 K-AO1 Z-IH1 T-IH1 Z-AH0 P-R-IH1 V-L-AH0-JH F-AO1 R-Y-UW1 T-UW1 B-IY1 EY1 B-AH0-L T-UW1 S-ER1 V-AH0 S-Y-AO1-R K-L-AY1 AH0-N-T


do a 15% off three or more retail products. you have a-

D-UW1 AH0 F-IH0-F T-IY1-N P-ER0 S-EH1-N T-AO1-F TH-R-IY1 AO1-R M-AO1-R R-IY1 T-EY2-L P-R-AA1 D-AH0-K-T S-Y-UW1 HH-AE1 V-AH0


opportunity for you to do a buy one, get one half-

AA2 P-ER0 T-UW1 N-AH0 T-IY0 F-AO1 R-Y-UW1 T-UW1 D-UW1 AH0 B-AY1 W-AH1-N G-EH1 T-W-AH1-N HH-AE1-F


... those products. make sure you keep-

DH-OW1-Z P-R-AA1 D-AH0-K-T S-M-EY1-K SH-UH1 R-Y-UW1 K-IY1-P


... growth cream. natural growth cream, moisture-

G-R-OW1-TH K-R-IY1-M N-AE1 CH-ER0 AH0-L G-R-OW1-TH K-R-IY1-M M-OY1-S CH-ER0


... stimulating scalp product.

S-T-IH1 M-Y-AH0 L-EY2 T-IH0-NG-S K-AE1-L-P P-R-AA1 D-AH0-K-T


... the guys from their barbershop-

DH-AH0 G-AY1-Z F-R-AH1-M DH-EH1-R B-AA1-R B-ER0 SH-AA2-P


you know what i'm saying? so it's a perfect time for you to set up a bundle deal.

Y-UW1 N-OW1 W-AH1 T-IH1-M S-EY1 IH0-NG S-OW1 IH1-T S-AH0 P-ER1 F-IH2-K-T T-AY1-M F-AO1 R-Y-UW1 T-UW1 S-EH1 T-AH1 P-AH0 B-AH1-N D-AH0-L D-IY1-L


... but let's say $12. do the simple math. whatever products you're going to-

B-AH1 T-L-EH1-T-S S-EY1 T-W-EH1-L-V D-AA1 L-ER0-Z D-UW1 DH-AH0 S-IH1-M P-AH0-L M-AE1 TH-W-AH2 T-EH1 V-ER0 P-R-AA1 D-AH0-K-T S-Y-UW1 AA1-R G-OW1 IH0-NG T-UW1


... coupon towards my products. it might just be 10% off.

K-UW1 P-AO2-N T-AH0 W-AO1-R-D Z-M-AY1 P-R-AA1 D-AH0-K-T S-IH1 T-M-AY1-T JH-AH1-S-T B-IY1 T-EH1-N P-ER0 S-EH1-N T-AO1-F


... but sometimes your clients, they just don't see the value-

B-AH1-T S-AH0-M T-AY1-M Z-Y-AO1-R K-L-AY1 AH0-N-T-S DH-EY1 JH-AH1-S-T D-AA1-N-T S-IY1 DH-AH0 V-AE1 L-Y-UW0


... start explaining to them about the technology-

S-T-AA1-R T-IH0-K-S P-L-EY1 N-IH0-NG T-UW1 DH-EH1 M-AH0 B-AW1-T DH-AH0 T-EH0 K-N-AA1 L-AH0 JH-IY0


... of the flat iron, and why the flat iron costs $200, and why the plates on the inside of the iron are made with crushed diamonds, or the inside of the-

AH1-V DH-AH0 F-L-AE1 T-AY1 ER0 N-AH0-N D-W-AY1 DH-AH0 F-L-AE1 T-AY1 ER0-N K-AA1-S-T-S T-UW1 HH-AH1-N D-R-AH0-D D-AA1 L-ER0 Z-AH0-N D-W-AY1 DH-AH0 P-L-EY1-T S-AA1-N DH-AH0 IH0-N S-AY1 D-AH1-V DH-AH0 AY1 ER0 N-AA1-R M-EY1 D-W-IH1-DH K-R-AH1-SH-T D-AY1 M-AH0-N-D Z-AO1-R DH-AH0 IH0-N S-AY1 D-AH1-V DH-AH0


... plate is made with a high level titanium technology. and you start explaining to them how the heat sensors on the inside of the plates are-

P-L-EY1 T-IH1 Z-M-EY1 D-W-IH1 DH-AH0 HH-AY1 L-EH1 V-AH0-L T-AY0 T-EY1 N-IY0 AH0-M T-EH0 K-N-AA1 L-AH0 JH-IY0 AH0-N D-Y-UW1-S T-AA1-R T-IH0-K-S P-L-EY1 N-IH0-NG T-UW1 DH-EH1-M HH-AW1 DH-AH0 HH-IY1-T S-EH1-N S-ER0 Z-AA1-N DH-AH0 IH0-N S-AY1 D-AH1-V DH-AH0 P-L-EY1-T S-AA1-R


... keeping the temperature even throughout the iron. therefore, you don't get hit and miss-

K-IY1 P-IH0-NG DH-AH0 T-EH1-M P-R-AH0 CH-ER0 IY1 V-IH0-N TH-R-UW0 AW1-T DH-AH0 AY1 ER0-N DH-EH1-R F-AO2 R-Y-UW1 D-AA1-N-T G-EH1-T HH-IH1 T-AH0-N D-M-IH1-S


... on what they want to spend their money on. let's just be 100. okay? but what's-

AA1 N-W-AH1-T DH-EY1 W-AA1-N-T T-UW1-S P-EH1-N-D DH-EH1-R M-AH1 N-IY0 AA1 N-L-EH1-T-S JH-AH1-S-T B-IY1 W-AH1-N HH-AH1-N D-R-AH0 D-OW2 K-EY1 B-AH1 T-W-AH0-T-S


... and what you are telling them, that's in that particular product-

AH0-N D-W-AH1 T-Y-UW1 AA1-R T-EH1 L-IH0-NG DH-EH1-M TH-AE1-T S-IH0-N DH-AE1-T P-ER0 T-IH1 K-Y-AH0 L-ER0 P-R-AA1 D-AH0-K-T


... their stylist, then go to sally's, walgreens-

DH-EH1-R-S T-AY1 L-IH0-S-T DH-EH1-N G-OW1 T-UW1 S-AE1 L-IY0 Z-W-AO1-L G-R-IY2-N-Z


... and then let them see that there is a difference. you-

AH0-N-D DH-EH1 N-L-EH1-T DH-EH1-M S-IY1 DH-AE1-T DH-EH1 R-IH1 Z-AH0 D-IH1 F-ER0 AH0-N S-Y-UW1


... show them. keep you a cheap flat iron, and then get your good flat iron-

SH-OW1 DH-EH1-M K-IY1 P-Y-UW1 AH0 CH-IY1-P F-L-AE1 T-AY1 ER0 N-AH0-N-D DH-EH1-N G-EH1 T-Y-AO1-R G-UH1-D F-L-AE1 T-AY1 ER0-N


... and show them. hey, i'm going to flat iron this piece, and then i'm going to flat iron this piece.

AH0-N-D SH-OW1 DH-EH1-M HH-EY1 IH1-M G-OW1 IH0-NG T-UW1 F-L-AE1 T-AY1 ER0-N DH-IH1-S P-IY1 S-AH0-N-D DH-EH1 N-IH1-M G-OW1 IH0-NG T-UW1 F-L-AE1 T-AY1 ER0-N DH-IH1-S P-IY1-S


... i'm going to flat on this piece with the cheap flat iron, and then i'm a flat iron this piece with my flat iron. and let them feel the silkiness, let them see the shine.

IH1-M G-OW1 IH0-NG T-UW1 F-L-AE1 T-AA1-N DH-IH1-S P-IY1 S-W-IH1-DH DH-AH0 CH-IY1-P F-L-AE1 T-AY1 ER0 N-AH0-N-D DH-EH1 N-IH1 M-AH0 F-L-AE1 T-AY1 ER0-N DH-IH1-S P-IY1 S-W-IH1 DH-M-AY1 F-L-AE1 T-AY1 ER0 N-AH0-N D-L-EH1-T DH-EH1-M F-IY1-L DH-AH0 S-IH1-L K-AH0-N Z-L-EH1-T DH-EH1-M S-IY1 DH-AH0 SH-AY1-N


... so you want to make sure your clients got the right stuff. okay?

S-OW1 Y-UW1 W-AA1-N-T T-UW1 M-EY1-K SH-UH1 R-Y-AO1-R K-L-AY1 AH0-N-T-S G-AA1-T DH-AH0 R-AY1-T-S T-AH1 F-OW2 K-EY1


20% off. so now they're willing to buy the blow dryer and-

T-W-EH1-N T-IY0 P-ER0 S-EH1-N T-AO1-F S-OW1 N-AW1 TH-EH1 R-W-IH1 L-IH0-NG T-UW1 B-AY1 DH-AH0 B-L-OW1 D-R-AY1 ER0 AH0-N-D


that's that broke poor man's mentality.

TH-AE1-T-S DH-AE1-T B-R-OW1-K P-UH1-R M-AE1-N Z-M-EH0-N T-AE1 L-AH0 T-IY0


they cannot do what you can do-

DH-EY1 K-AE1 N-AA0-T D-UW1 W-AH1 T-Y-UW1 K-AE1-N D-UW1


so if i had students that could sell hot tools,

S-OW1 IH1 F-AY1 HH-AE1-D-S T-UW1 D-AH0-N-T-S DH-AE1-T K-UH1-D S-EH1-L HH-AA1-T T-UW1-L-Z


try to sell those products in one week, because really it's all a mindset. how do-

T-R-AY1 T-UW1 S-EH1-L DH-OW1-Z P-R-AA1 D-AH0-K-T S-IH0 N-W-AH1 N-W-IY1-K B-IH0 K-AO1 Z-R-IH1 L-IY0 IH1-T S-AO1 L-AH0 M-AY1-N-D S-EH2-T HH-AW1 D-UW1


we have to learn how to love to read again. on your downtime on mondays, take-

W-IY1 HH-AE1-V T-UW1 L-ER1-N HH-AW1 T-UW1 L-AH1-V T-UW1 R-EH1 D-AH0 G-EH1 N-AA1 N-Y-AO1-R D-AW1-N T-AY2 M-AA1-N M-AH1-N D-IY0-Z T-EY1-K


like i said, you can also do a deal to where you do a buy two, get one, free product, like-

L-AY1 K-AY1 S-EH1 D-Y-UW1 K-AE1 N-AO1-L S-OW0 D-UW1 AH0 D-IY1-L T-UW1 W-EH1 R-Y-UW1 D-UW1 AH0 B-AY1 T-UW1 G-EH1 T-W-AH1-N F-R-IY1 P-R-AA1 D-AH0-K T-L-AY1-K


stocking stuffers. we should have tons and tons and tons and tons and tons-

S-T-AA1 K-IH0-NG-S T-AH1 F-ER0 Z-W-IY1 SH-UH1-D HH-AE1-V T-AH1-N Z-AH0-N-D T-AH1-N Z-AH0-N-D T-AH1-N Z-AH0-N-D T-AH1-N Z-AH0-N-D T-AH1-N-Z


are simple, small things. y'all know. it's easy, but when it comes to-

AA1-R S-IH1-M P-AH0-L S-M-AO1-L TH-IH1-NG Z-Y-AO1-L N-OW1 IH1-T S-IY1 Z-IY0 B-AH1 T-W-EH1 N-IH1-T K-AH1-M-Z T-UW1


come prepared, that's just me. that's just what i do.

K-AH1-M P-R-IY0 P-EH1-R-D TH-AE1-T-S JH-AH1-S T-M-IY1 TH-AE1-T-S JH-AH1-S T-W-AH1 T-AY1 D-UW1


so having things like that, nail polish-

S-OW1 HH-AE1 V-IH0-NG TH-IH1-NG Z-L-AY1-K DH-AE1 T-N-EY1-L P-AA1 L-IH0-SH


those are cute stocking stuffers. and these are things that you want to have and put these little trinkets and make-

DH-OW1 Z-AA1-R K-Y-UW1-T-S T-AA1 K-IH0-NG-S T-AH1 F-ER0 Z-AH0-N-D DH-IY1 Z-AA1-R TH-IH1-NG-Z DH-AE1 T-Y-UW1 W-AA1-N-T T-UW1 HH-AE1 V-AH0-N-D P-UH1-T DH-IY1 Z-L-IH1 T-AH0-L T-R-IH1-NG K-AH0-T S-AH0-N D-M-EY1-K


i actually found one on amazon. i'm going to have to show it to y'all when i get it.

AY1 AE1-K CH-AH0 W-AH0 L-IY0 F-AW1-N D-W-AH1 N-AA1 N-AE1 M-AH0 Z-AA2 N-IH1-M G-OW1 IH0-NG T-UW1 HH-AE1-V T-UW1 SH-OW1 IH1-T T-UW1 Y-AO1 L-W-EH1 N-AY1 G-EH1 T-IH1-T


at victoria's secret, when you go to checkout, they have these little, almost look like these little ball type things, and they swing out, it's a tier, and then you-

AE1-T V-IH0-K T-AO1 R-IY0 AH0-Z S-IY1 K-R-AH0 T-W-EH1 N-Y-UW1 G-OW1 T-UW1 CH-EH1 K-AW2-T DH-EY1 HH-AE1-V DH-IY1 Z-L-IH1 T-AH0 L-AO1-L M-OW2-S T-L-UH1 K-L-AY1-K DH-IY1 Z-L-IH1 T-AH0-L B-AO1-L T-AY1-P TH-IH1-NG Z-AH0-N-D DH-EY1 S-W-IH1 NG-AW1 T-IH1-T S-AH0 T-IY1 R-AH0-N-D DH-EH1 N-Y-UW1


stuffers at. i see you aisha.

S-T-AH1 F-ER0 Z-AE1 T-AY1 S-IY1 Y-UW1 AY1 SH-AH0


and clip it on the thing and just stocking stuffers. and then you're crying. they up there paying for that-

AH0-N-D K-L-IH1 P-IH1 T-AA1-N DH-AH0 TH-IH1 NG-AH0-N-D JH-AH1-S-T-S T-AA1 K-IH0-NG-S T-AH1 F-ER0 Z-AH0-N-D DH-EH1 N-Y-UH1-R K-R-AY1 IH0-NG DH-EY1 AH1-P DH-EH1-R P-EY1 IH0-NG F-AO1-R DH-AE1-T


three for 10 or whatever, two for five, or whatever you got, whatever the price that you want to make it-

TH-R-IY1 F-AO1-R T-EH1 N-AO1 R-W-AH2 T-EH1 V-ER0 T-UW1 F-AO1-R F-AY1 V-AO1 R-W-AH2 T-EH1 V-ER0 Y-UW1 G-AA1 T-W-AH2 T-EH1 V-ER0 DH-AH0 P-R-AY1-S DH-AE1 T-Y-UW1 W-AA1-N-T T-UW1 M-EY1 K-IH1-T


they had these little ornaments-

DH-EY1 HH-AE1-D DH-IY1 Z-L-IH1 T-AH0 L-AO1-R N-AH0 M-AH0-N-T-S


and on the inside of the ornament, it's likea perfume-

AH0-N D-AA1-N DH-AH0 IH0-N S-AY1 D-AH1-V DH-AH0 AO1-R N-AH0 M-AH0-N T-IH1-T S-L-AY1 K-AH0 P-ER1 F-Y-UW0-M


and you just hang them on your tree and you give them away as little trinkets.

AH0-N D-Y-UW1 JH-AH1-S-T HH-AE1-NG DH-EH1 M-AA1 N-Y-AO1-R T-R-IY1 AH0-N D-Y-UW1 G-IH1-V DH-EH1 M-AH0 W-EY1 AE1 Z-L-IH1 T-AH0-L T-R-IH1-NG K-AH0-T-S


just that simple. you don't have to have-

JH-AH1-S-T DH-AE1-T S-IH1-M P-AH0 L-Y-UW1 D-AA1-N-T HH-AE1-V T-UW1 HH-AE1-V


i mean, you can, if you want to make the investment,you can-

AY1 M-IY1 N-Y-UW1 K-AE1 N-IH1 F-Y-UW1 W-AA1-N-T T-UW1 M-EY1-K DH-AH0 IH0-N V-EH2-S T-W-EH1-M CH-AH0-N K-AE1-N


i'm going to go to tj maxx. and when i went into tj maxx-

IH1-M G-OW1 IH0-NG T-UW1 G-OW1 T-UW1 T-AH1 JH-IY0 M-AE1-K S-AH0-N D-W-EH1 N-AY1 W-EH1-N T-IH0-N T-UW1 T-AH1 JH-IY0 M-AE1-K-S


my head was spinning because i was watching them-

M-AY1 HH-EH1 D-W-AA1-Z-S P-IH1 N-IH0-NG B-IH0 K-AO1 Z-AY1 W-AA1 Z-W-AA1 CH-IH0-NG DH-EH1-M


i saw it, a thought now entered their mind, you know what-

AY1 S-AO1 IH1 T-AH0 TH-AO1 T-N-AW1 EH1-N T-ER0-D DH-EH1-R M-AY1-N D-Y-UW1 N-OW1 W-AH1-T


give them what they need during the holiday season. and i'm going to come back and-

G-IH1-V DH-EH1 M-W-AH1-T DH-EY1 N-IY1-D D-UH1 R-IH0-NG DH-AH0 HH-AA1 L-AH0 D-EY2 S-IY1 Z-AH0 N-AH0-N D-IH1-M G-OW1 IH0-NG T-UW1 K-AH1-M B-AE1 K-AH0-N-D


right now, if you wanted to purchase, i think you-

R-AY1 T-N-AW1 IH1 F-Y-UW1 W-AA1-N T-AH0-D T-UW1 P-ER1 CH-AH0 S-AY1 TH-IH1-NG K-Y-UW1


i promise y'all, it is really easy. and let me tell you what's going to happen to your shop.

AY1 P-R-AA1 M-AH0 S-Y-AO1 L-IH1 T-IH1 Z-R-IH1 L-IY0 IY1 Z-IY0 AH0-N D-L-EH1 T-M-IY1 T-EH1 L-Y-UW1 W-AH0-T-S G-OW1 IH0-NG T-UW1 HH-AE1 P-AH0-N T-UW1 Y-AO1-R SH-AA1-P


quickly speak. that every person that is on this live, that heard everything that i said, is going to apply some of these things. may not be all-

K-W-IH1 K-L-IY0-S P-IY1-K DH-AE1 T-EH1 V-ER0 IY0 P-ER1 S-AH0-N DH-AE1 T-IH1 Z-AA1-N DH-IH1 S-L-AY1-V DH-AE1-T HH-ER1 D-EH1 V-R-IY0 TH-IH2-NG DH-AE1 T-AY1 S-EH1 D-IH1-Z G-OW1 IH0-NG T-UW1 AH0 P-L-AY1 S-AH1 M-AH1-V DH-IY1-Z TH-IH1-NG Z-M-EY1 N-AA1-T B-IY1 AO1-L


survey on survey monkey.i think that's what it's called, and do a little survey, and see how they liked it.

S-ER1 V-EY2 AA1-N S-ER1 V-EY2 M-OW0-N K-IY1 T-IY0 TH-IH1-NG-K TH-AE1-T S-W-AH1 T-IH1-T-S K-AO1-L D-AH0-N-D D-UW1 AH0 L-IH1 T-AH0-L S-ER1 V-EY2 AH0-N-D S-IY1 HH-AW1 DH-EY1 L-AY1-K T-IH1-T


see what you sold the most of-

S-IY1 W-AH1 T-Y-UW1 S-OW1-L-D DH-AH0 M-OW1-S T-AH1-V


and then you know what-


the gift cards. and guess what? if you only do one thing-

DH-AH0 G-IH1-F-T K-AA1-R-D Z-AH0-N-D G-EH1 S-W-AH1 T-IH1 F-Y-UW1 OW1 N-L-IY0 D-UW1 W-AH1-N TH-IH1-NG


all right, kina, i'm going to do this. i'm going to do the coupons. okay kina, i'm going to do the hat package deals. i'm going to do one thing. and if i went with that, i'm going to add on more next year.

AO1-L R-AY1-T K-IY1 N-AH0 IH1-M G-OW1 IH0-NG T-UW1 D-UW1 DH-IH1 S-IH1-M G-OW1 IH0-NG T-UW1 D-UW1 DH-AH0 K-UW1 P-AO2-N Z-OW2 K-EY1 K-IY1 N-AH0 IH1-M G-OW1 IH0-NG T-UW1 D-UW1 DH-AH0 HH-AE1-T P-AE1 K-AH0-JH D-IY1-L Z-IH1-M G-OW1 IH0-NG T-UW1 D-UW1 W-AH1-N TH-IH1 NG-AH0-N D-IH1 F-AY1 W-EH1-N T-W-IH1-DH DH-AE1 T-IH1-M G-OW1 IH0-NG T-UW1 AE1 D-AA1-N M-AO1-R N-EH1-K-S T-Y-IH1-R


and before you know it, you got all kinds of stuff going on. but during the holidays, everybody's looking for deals.

AH0-N-D B-IH0 F-AO1 R-Y-UW1 N-OW1 IH1 T-Y-UW1 G-AA1 T-AO1-L K-AY1-N-D Z-AH1-V-S T-AH1-F G-OW1 IH0 NG-AA1-N B-AH1-T D-UH1 R-IH0-NG DH-AH0 HH-AA1 L-AH0 D-EY2 Z-EH1 V-R-IY0 B-AA2 D-IY0 Z-L-UH1 K-IH0-NG F-AO1-R D-IY1-L-Z


come tonight? no, i'm not going to come back on tonight, but guess what? i'll be back next week. i'm trying to do my lives once a week. i had death-

K-AH1-M T-AH0 N-AY1 T-N-OW1 IH1-M N-AA1-T G-OW1 IH0-NG T-UW1 K-AH1-M B-AE1 K-AA1-N T-AH0 N-AY1-T B-AH1-T G-EH1 S-W-AH1 T-IH1-L B-IY1 B-AE1 K-N-EH1-K-S T-W-IY1 K-IH1-M T-R-AY1 IH0-NG T-UW1 D-UW1 M-AY1 L-IH1-V Z-W-AH1-N S-AH0 W-IY1 K-AY1 HH-AE1-D D-EH1-TH


i'm going to california. i'll be back next week.

IH1-M G-OW1 IH0-NG T-UW1 K-AE2 L-AH0 F-AO1-R N-Y-AH0 IH1-L B-IY1 B-AE1 K-N-EH1-K-S T-W-IY1-K


got you. and if you guys have any questions, hit me in the dm, hit me in my instant message, or if you're on facebook, instagram-

G-AA1 T-Y-UW1 AH0-N D-IH1 F-Y-UW1 G-AY1-Z HH-AE1 V-EH1 N-IY0 K-W-EH1-S CH-AH0-N-Z HH-IH1 T-M-IY1 IH0-N DH-AH0 D-IY1 D-IY1 EH1-M HH-IH1 T-M-IY1 IH0-N M-AY1 IH1-N-S T-AH0-N T-M-EH1 S-AH0 JH-AO1 R-IH1 F-Y-UH1 R-AA1-N F-EY1-S B-UH2 K-IH0-N-S T-EH1 G-R-AE2-M


hit you back with tips and stuff like that, and you have some ideas. i definitely will. i got you.

HH-IH1 T-Y-UW1 B-AE1 K-W-IH1-DH T-IH1-P S-AH0-N-D-S T-AH1 F-L-AY1-K DH-AE1 T-AH0-N D-Y-UW1 HH-AE1-V S-AH1 M-AY0 D-IY1 AH0 Z-AY1 D-EH1 F-AH0 N-AH0 T-L-IY0 W-IH1 L-AY1 G-AA1 T-Y-UW1


everything went well. it was a beautiful-

EH1 V-R-IY0 TH-IH2 NG-W-EH1-N T-W-EH1 L-IH1 T-W-AA1 Z-AH0 B-Y-UW1 T-AH0 F-AH0-L


a lot of my clients will pass away and the families will ask me-

AH0 L-AA1 T-AH1 V-M-AY1 K-L-AY1 AH0-N-T S-W-IH1-L P-AE1 S-AH0 W-EY1 AH0-N-D DH-AH0 F-AE1 M-AH0 L-IY0 Z-W-IH1 L-AE1-S K-M-IY1


i've been doing a lot more and-

AY1-V B-IH1-N D-UW1 IH0 NG-AH0 L-AA1 T-M-AO1 R-AH0-N-D


it really does it. it don't bother me at all.

IH1 T-R-IH1 L-IY0 D-AH1 Z-IH1 T-IH1-T D-AA1-N-T B-AA1 DH-ER0 M-IY1 AE1 T-AO1-L


i honestly, i would-


prefer doing them. they moving-

P-R-AH0 F-ER1 D-UW1 IH0-NG DH-EH1-M DH-EY1 M-UW1 V-IH0-NG


nobody got to tell you nothing. all they debts. hey, make my loved one look like you always did. and i would just do my thing. you know what i'm saying? so it was great.

N-OW1 B-AA2 D-IY2 G-AA1-T T-UW1 T-EH1 L-Y-UW1 N-AH1 TH-IH0 NG-AO1-L DH-EY1 D-EH1-T-S HH-EY1 M-EY1 K-M-AY1 L-AH1-V D-W-AH1 N-L-UH1 K-L-AY1 K-Y-UW1 AO1 L-W-EY2-Z D-IH1 D-AH0-N D-AY1 W-UH1-D JH-AH1-S-T D-UW1 M-AY1 TH-IH1 NG-Y-UW1 N-OW1 W-AH1 T-IH1-M S-EY1 IH0-NG S-OW1 IH1 T-W-AA1-Z G-R-EY1-T


so i'm going to be launching that real soon. so y'all-

S-OW1 IH1-M G-OW1 IH0-NG T-UW1 B-IY1 L-AO1-N CH-IH0-NG DH-AE1 T-R-IY1-L S-UW1-N S-OW1 Y-AO1-L


artists, nail techs, salon owners, i'm talking-

AA1-R T-AH0-S-T S-N-EY1-L T-EH1-K-S S-AH0 L-AA1 N-OW1 N-ER0 Z-IH1-M T-AO1 K-IH0-NG


that's my boo. i love y'all. y'all have a-

TH-AE1-T S-M-AY1 B-UW1 AY1 L-AH1 V-Y-AO1 L-Y-AO1-L HH-AE1 V-AH0


i'm signing off. good night and i will talk to you guys next week.i'll see you guys-

IH1-M S-AY1 N-IH0 NG-AO1-F G-UH1 D-N-AY1 T-AH0-N D-AY1 W-IH1-L T-AO1-K T-UW1 Y-UW1 G-AY1 Z-N-EH1-K-S T-W-IY1 K-IH2-L S-IY1 Y-UW1 G-AY1-Z


and i said, i don't know. i don't know anything about it. i don't-

AH0-N D-AY1 S-EH1 D-AY1 D-AA1-N T-N-OW1 AY1 D-AA1-N T-N-OW1 EH1 N-IY0 TH-IH2 NG-AH0 B-AW1 T-IH1 T-AY1 D-AA1-N-T


care. that's normally a mirror on the wall.

K-EH1-R TH-AE1-T S-N-AO1-R M-AH0 L-IY0 AH0 M-IH1 R-ER0 AA1-N DH-AH0 W-AO1-L


clients love giving to stuff.

K-L-AY1 AH0-N-T S-L-AH1-V G-IH1 V-IH0-NG T-UW1-S T-AH1-F


okay. then you got to think about within the location. how's the parking?

OW2 K-EY1 DH-EH1 N-Y-UW1 G-AA1-T T-UW1 TH-IH1-NG K-AH0 B-AW1 T-W-IH0 DH-IH1-N DH-AH0 L-OW0 K-EY1 SH-AH0-N HH-AW1-Z DH-AH0 P-AA1-R K-IH0-NG


corner, good or bad?


let's say you have to renew your license with the state. you're going to use that debit card.

L-EH1-T-S S-EY1 Y-UW1 HH-AE1-V T-UW1 R-IH0 N-UW1 Y-AO1-R L-AY1 S-AH0-N S-W-IH1-DH DH-AH0-S T-EY1 T-Y-UH1-R G-OW1 IH0-NG T-UW1 Y-UW1-Z DH-AE1-T D-EH1 B-IH0-T K-AA1-R-D


that i am. the gangster in me.

DH-AE1 T-AY1 AE1-M DH-AH0 G-AE1-NG-S T-ER0 IH0-N M-IY1


my client helped me tie my finger up. wrap that thing up. i put on a couple pair of-

M-AY1 K-L-AY1 AH0-N-T HH-EH1-L-P T-M-IY1 T-AY1 M-AY1 F-IH1-NG G-ER0 AH1 P-R-AE1-P DH-AE1-T TH-IH1 NG-AH1 P-AY1 P-UH1 T-AA1 N-AH0 K-AH1 P-AH0-L P-EH1 R-AH1-V


you got to make sure you're covered.

Y-UW1 G-AA1-T T-UW1 M-EY1-K SH-UH1 R-Y-UH1-R K-AH1 V-ER0-D


it wasn't bad. but when things change-

IH1 T-W-AO1-S-T B-AE1-D B-AH1 T-W-EH1-N TH-IH1-NG-Z CH-EY1-N-JH


putting it into the graphics-

P-AH1 T-IH0 NG-IH1 T-IH0-N T-UW1 DH-AH0 G-R-AE1 F-IH0-K-S


and you're not giving back in some type of a way-

AH0-N D-Y-UH1-R N-AA1-T G-IH1 V-IH0-NG B-AE1 K-IH0-N S-AH1-M T-AY1 P-AH1 V-AH0 W-EY1


see if you can host an interview at the school.

S-IY1 IH1 F-Y-UW1 K-AE1-N HH-OW1-S T-AE1 N-IH1-N T-ER0 V-Y-UW2 AE1-T DH-AH0-S K-UW1-L


we have a special guest. we're recording in my library tonight. and vasquez is here.

W-IY1 HH-AE1 V-AH0-S P-EH1 SH-AH0-L G-EH1-S T-W-ER0 R-AH0 K-AO1-R D-IH0 NG-IH0-N M-AY1 L-AY1 B-R-EH2 R-IY0 T-AH0 N-AY1 T-AH0-N-D V-AE0-S K-EH1 Z-IH1-Z HH-IY1-R


that's good. there were some great scenes where i got to be in. the movie just looks fine.

TH-AE1-T-S G-UH1-D DH-EH1 R-W-ER0 S-AH1-M G-R-EY1-T S-IY1-N Z-W-EH1 R-AY1 G-AA1-T T-UW1 B-IY1 IH0-N DH-AH0 M-UW1 V-IY0 JH-AH1-S T-L-UH1-K-S F-AY1-N


it's down the street from itt. i got a two hour break between-

IH1-T-S D-AW1-N DH-AH0-S T-R-IY1-T F-R-AH1 M-IH1 T-AY1 G-AA1 T-AH0 T-UW1 AW1 ER0 B-R-EY1-K B-IH0 T-W-IY1-N


and just for us, who's actually seen it?

AH0-N-D JH-AH1-S-T F-AO1 R-AH1-S HH-UW1 Z-AE1-K CH-AH0 W-AH0 L-IY0 S-IY1 N-IH1-T


that's why people are going to see it because they know he's not [inaudible 00:07:02] some t'challa clip show. previous black-

TH-AE1-T S-W-AY1 P-IY1 P-AH0 L-AA1-R G-OW1 IH0-NG T-UW1 S-IY1 IH1-T B-IH0 K-AO1-Z DH-EY1 N-OW1 HH-IY1 Z-N-AA1 T-IH0 N-AO1 D-AH0 B-AH0-L Z-IH1 R-OW0 AW1 ER0-Z S-EH1 V-AH0-N M-IH1 N-AH0-T S-AH0-N-D T-UW1 S-EH1 K-AH0-N-D-Z S-AH1-M CH-AE1 L-AH0 K-L-IH1-P SH-OW1 P-R-IY1 V-IY0 AH0-S B-L-AE1-K


i mean, what's this i've been in jail today in long, right?

AY1 M-IY1 N-W-AH0-T-S DH-IH1 S-AY1-V B-IH1 N-IH0-N JH-EY1-L T-AH0 D-EY1 IH0 N-L-AO1 NG-R-AY1-T


i'm ready. i'm excited to see another marvel character.

IH1 M-R-EH1 D-IY0 IH1 M-IH0-K S-AY1 T-AH0-D T-UW1 S-IY1 AH0 N-AH1 DH-ER0 M-AA1-R V-AH0-L K-EH1 R-IH0-K T-ER0


he's there. so i think he will play a-

HH-IY1-Z DH-EH1-R S-OW1 AY1 TH-IH1-NG-K HH-IY1 W-IH1-L P-L-EY1 AH0


part in this movie because he's there. and if he's there-

P-AA1-R T-IH0-N DH-IH1 S-M-UW1 V-IY0 B-IH0 K-AO1-Z HH-IY1-Z DH-EH1 R-AH0-N D-IH1-F HH-IY1-Z DH-EH1-R


fun was the fact that michael got a suit. cause they-

F-AH1 N-W-AA1-Z DH-AH0 F-AE1-K-T DH-AE1 T-M-AY1 K-AH0-L G-AA1 T-AH0 S-UW1-T K-AA1-Z DH-EY1


he's like, you gotall the british people to be harry potter, but me.

HH-IY1 Z-L-AY1 K-Y-UW1 G-AA1 T-AO2-L DH-AH0 B-R-IH1 T-IH0-SH P-IY1 P-AH0-L T-UW1 B-IY1 HH-EH1 R-IY0 P-AA1 T-ER0 B-AH1 T-M-IY1


on the nose with that sound. i give suicide squad crap for being on the nose. and then marvel was like-

AA1-N DH-AH0 N-OW1 Z-W-IH1-DH DH-AE1-T S-AW1-N D-AY1 G-IH1-V S-UW1 AH0 S-AY2-D-S K-W-AA1-D K-R-AE1-P F-AO1-R B-IY1 IH0 NG-AA1-N DH-AH0 N-OW1 Z-AH0-N-D DH-EH1-N M-AA1-R V-AH0 L-W-AA1 Z-L-AY1-K


all right, i'll be right back. so he comes back down with the gloves. i'm captain marvel-

AO1-L R-AY1 T-IH1-L B-IY1 R-AY1-T B-AE1-K S-OW1 HH-IY1 K-AH1-M-Z B-AE1-K D-AW1 N-W-IH1-DH DH-AH0 G-L-AH1-V Z-IH1-M K-AE1-P T-AH0-N M-AA1-R V-AH0-L


chewy, [inaudible 00:07:50] , shakes him like-

CH-UW1 IY0 IH0 N-AO1 D-AH0 B-AH0-L Z-IH1 R-OW0 AW1 ER0-Z S-EH1 V-AH0-N M-IH1 N-AH0-T S-AH0-N-D F-IH1-F T-IY0 S-EH1 K-AH0-N-D-Z SH-EY1-K-S HH-IH1 M-L-AY1-K


this is cloud city. not pick my ass up and do my own shit. this is cloud-

DH-IH1 S-IH1-Z K-L-AW1-D S-IH1 T-IY0 N-AA1-T P-IH1 K-M-AY1 AE1 S-AH1 P-AH0-N-D D-UW1 M-AY1 OW1-N SH-IH1-T DH-IH1 S-IH1-Z K-L-AW1-D