Meet Alex, a third-year student at the University of Waterloo pursuing a degree in Environmental Studies. Balancing a busy academic schedule and a part-time job at a local café, Alex values affordability and efficiency in services. After a recent bad haircut that left them feeling insecure, they took a chance on a new barbershop. Delighted with the skilled correction and reasonable prices, Alex now shares their positive experiences online, hoping to help fellow students find reliable local businesses while navigating the challenges of university life.