**Persona:** Jamie is a first-year engineering student at the University of Waterloo, juggling a hectic schedule filled with classes, co-op applications, and trying to socialize. A self-proclaimed meme enthusiast, Jamie often finds themselves glued to their phone, looking for the latest viral videos to share with friends during late-night study sessions. They thrive off the laughter and camaraderie that comes from a good video, especially when it can provide a much-needed break from their rigorous academic load.