Meet Alex Chen, a 21-year-old Environmental Science student at the University of Waterloo. With a keen interest in sustainability and eco-friendly products, Alex has always been on the lookout for solutions that balance personal care with environmental responsibility. Growing up in a family of hair care enthusiasts, Alex often finds themselves recommending hair products to friends as part of their eco-conscious lifestyle. Their comment reflects a practical approach to addressing common hair concerns, influenced by personal experience and a desire to help others navigate the vast world of grooming products.