Meet Alex, a 22-year-old Finance major at the University of Waterloo, who prides themselves on being a savvy investor and a critic of traditional banking practices. Having grown up in a family of small business owners, Alex has always been wary of the banking system's lack of support for entrepreneurs. With a keen interest in financial technology, they often engage in discussions about alternative financing options, all while dreaming of one day starting their own fintech company to revolutionize the way people access capital.