Meet Alex Turner, a self-taught entrepreneur in his late 20s who has always challenged conventional wisdom about career paths and earning potential. Growing up in a small industrial town, Alex observed friends taking on high-paying but dangerous jobs in sectors like oil and sewage management, while others pursued degrees in traditionally prestigious fields without similar financial rewards. With a keen interest in economics and labor markets, he's passionate about empowering others to redefine success beyond societal norms. Now, Alex runs a consulting firm helping young professionals strategize their career choices based on market demand rather than prestige, embodying the idea that value lies in unique skills rather than reputation.