Meet Alex, a spirited advertising student at the University of Waterloo who loves to dissect marketing strategies. With a keen eye for creative slogans, they’re always analyzing branding campaigns, and the infamous “Shower in a can” has struck a nerve. Known among friends for their humorous rants about clever and cringeworthy ads, Alex believes that words have power — and some should come with a warning label! Balancing their studies with a passion for social media critique, they strive to help brands communicate more effectively.