Meet Alex, a philosophy student with a passion for minimalism and authenticity. Growing up in a small town where advertising was omnipresent, Alex developed a distaste for superficial marketing tactics, often pondering how much of our choices are influenced by clever slogans rather than genuine preferences. Now at the University of Waterloo, Alex is committed to exploring the deeper meanings behind consumer culture and advocates for a more honest approach to branding, often sharing their insights in social media discussions.