Persona: Jamie, a fourth-year Environmental Studies student at the University of Waterloo, is passionate about urban sustainability. Growing up in a snowy town, they often experienced the challenges of winter driving. Jamie is known for their keen observations about city planning and frequently engages in conversations about safety and environmental impact, especially during the cold months. With a flair for humor, Jamie uses social media to raise awareness about potential hazards, hoping to inspire change in community practices surrounding winter maintenance.