Meet Alex, a third-year engineering student at the University of Waterloo who has always been passionate about building sustainable technologies. Having spent his summer working at a renewable energy startup, he’s developed a discerning eye for quality and value. When it comes to products or services, Alex craves authenticity and innovation but often finds himself disappointed by the perceived lack of integrity in some offerings. This frustration fuels his spirited debates in the campus engineering lounge, where he shares insights on the importance of sustainability in a world driven by consumerism.