Meet Alex, a 20-year-old music enthusiast and aspiring graphic designer studying in the Arts faculty at the University of Waterloo. Alex spends hours exploring the underground music scene, often sharing their passion for cloud rap and experimental sounds on social media. With a distinct sense of style and a love for bold colors, they are often found at local shows, connecting with other creatives and discussing the latest trends in music and art. Bladee’s ethereal beats and unique aesthetic resonate deeply with Alex, inspiring their own artistic journey.