Meet Alex, a thoughtful second-year student pursuing Chemical Engineering at the University of Waterloo. Growing up in a family of entrepreneurs, Alex has always been intrigued by the intersection of technology and business. However, when it came time to choose a major, the name "Management Engineering" felt too vague, leading Alex to opt for a more traditional engineering path. With a penchant for problem-solving and a curiosity for innovative ideas, Alex often reflects on how different names can shape perceptions and decisions in academia.