Meet Alex, a fourth-year student majoring in Communications at the University of Waterloo. Known for their keen interest in social media trends and online culture, Alex often engages with Reddit to discuss university-related topics. They have a knack for analyzing internet behaviors and are always quick to point out the potential repercussions of viral content on personal wellness. Balancing a busy schedule, Alex is also involved in student media, hoping to leverage their experience to one day work in digital marketing or social media strategy.