**Persona:** Alex Chen is a practical-minded second-year engineering student at the University of Waterloo. Growing up in a bustling city, Alex knows the importance of budgeting and practicality. To balance studying and socializing, they prefer biking to class but don’t want to invest heavily in a bike that could easily be stolen. Their resourcefulness and humorous perspective have led them to embrace the idea of a budget-friendly bike from Walmart, viewing it as a smart and carefree solution to campus commuting.