Meet Jamie, a first-year student at the University of Waterloo studying Arts. Known for their vibrant social media presence, Jamie is keen on using their experience at university to build a personal brand that stands out. With an eye for pop culture and trends, they often comment on the latest happenings, eager to ride the wave of "clout" in their online circles. Jamie's aspiration is to one day become a social media strategist, helping brands connect with the younger generation.