Meet Jess, an ambitious 22-year-old Marketing student at the University of Waterloo who thrives on empowering herself and others. With a keen interest in entrepreneurship and social media strategy, she often finds herself humorously challenging traditional norms. When she's not busy leading her campus club on women's leadership, she's creating memes that satirize stereotypes about women in the workplace, coining phrases like "girlbossing." Jess is a firm believer that empowerment can be fun, and she’s always ready with a witty comeback for those who don't see the humor in it.