Meet Alex, a 22-year-old recent graduate from the University of Waterloo, who studied Economics and has since moved back to Toronto. Frustrated by the stark difference in rental prices between his hometown and the city he studied in, Alex often reminisces about his time in Waterloo while feeling the pinch of urban living. As a self-proclaimed “market analyst” among friends, he frequently shares insights about the rental market, spurring debates about affordable housing and the sheer madness of landlord pricing.