Meet Alex, a 19-year-old Arts student at the University of Waterloo with a keen eye for detail and a knack for sarcasm. Known for their quick wit and love for critiquing advertising trends, Alex often shares their thoughts on social media and enjoys discussing the intersection of marketing and ethics. A self-proclaimed meme enthusiast, they're always on the lookout for the latest campaigns that miss the mark, and they don’t shy away from calling them out.