Meet Alex, a trendy graduate student in Environmental Science at the University of Waterloo. Growing up in a fashion-forward family, Alex has always had an eye for quality and design, believing that investing in ethical and sustainable brands is worth every penny. With a passion for trying out the latest fashion trends while maintaining eco-consciousness, Alex often finds themselves defending their wardrobe choices in discussions among friends, emphasizing that a well-made jacket can last for years and be a statement piece that reflects personal values.