Meet Alex, a 20-year-old second-year Business student at the University of Waterloo with a keen interest in sales. Growing up in a small town, Alex always dreamed of working in the bustling corporate world. Enrolling in co-op programs, he’s excited to learn how to effectively connect with clients and businesses. With a knack for balancing academics and social life, Alex is determined to tackle his hardest term while diving into the nuances of both B2B and B2C sales.