Meet Alex, a third-year student in the Math faculty at the University of Waterloo. Balancing academics and a budding interest in personal finance, Alex prides themselves on making smart money decisions but often grapples with feelings of imposter syndrome. With a passion for learning about credit and rewards, they recently acquired an Amex Cobalt card to maximize their spending, yet they struggle with the fear of sounding showy when sharing their financial wins with peers. Despite these insecurities, Alex dreams of one day running their own financial consulting firm to help others navigate their money matters.