Meet Alex, a 21-year-old business student at the University of Waterloo who is passionate about entrepreneurship and the food and beverage industry. Having worked part-time at a local bubble tea shop throughout high school, Alex witnessed firsthand the challenges small businesses faced during the pandemic. This experience cultivated a keen interest in market dynamics and sustainability, driving them to engage in discussions about local businesses and their resilience online. Now, as they study the impact of economic shifts on startups, Alex often shares insights about the importance of adapting to changing circumstances.