Meet Amir, a curious international student from India, who recently moved to Toronto to pursue his studies at the University of Waterloo. With a keen interest in global branding and marketing, Amir often finds himself exploring the diverse city, frequently noticing how certain brands maintain a consistent image across different countries. His inquisitive nature drives him to comment on everything from local signage to international trends, especially as he adjusts to life in a new culture while studying far from home.