**Persona:** Alex Chen, a passionate social justice advocate and third-year Arts student specializing in Political Science. Growing up in a multicultural city, Alex has always been attuned to issues of online ethics and corporate transparency. They regularly engage in online activism, criticizing unethical business practices, and have started a campus club that focuses on raising awareness about digital rights and consumer protection. In their spare time, Alex enjoys diving into research about media literacy and hosts workshops to help fellow students navigate the complexities of online reviews and reputational management.