Meet Lily, a first-year student at the University of Waterloo majoring in Marketing. With a knack for storytelling and a passion for brand strategies, she’s always looking for ways to enhance her skills. Originally from a small town, Lily is eager to dive into her studies and make the most of the co-op opportunities available to her. In her spare time, she enjoys dabbling in digital art and exploring local coffee shops, where she often sketches her ideas for future marketing campaigns.