Meet Alex, a pragmatic second-year engineering student at the University of Waterloo. With a keen interest in marketing and communications, Alex often finds themselves analyzing advertisements and their effectiveness. Balancing academics with part-time work, they appreciate the value of clear messaging, and pride themselves on giving concise, constructive feedback. Always curious about how to improve the ways in which their peers engage with the university, Alex enjoys discussing marketing strategies with fellow students over coffee at the campus café.