Meet Alex, a 35-year-old software engineer and a father of three, who has recently landed a high-paying job at a tech startup after years of hard work and juggling multiple side gigs. Despite earning a $250,000 salary, Alex finds it challenging to manage the rising cost of living and provide for his family in a city where housing prices have skyrocketed. An aspiring author, Alex is promoting his debut novel, which reflects the struggles of balancing ambition and family life, hoping to bring in some extra income through book sales.