Meet Alex, a 21-year-old environmental science student at the University of Waterloo. Growing up in a family of outdoor enthusiasts in British Columbia, Alex has always been passionate about sustainable fashion and making smart purchasing decisions. They often advocate for choosing quality over brand names, believing that it’s crucial to support ethical and sustainable brands. With aspirations to launch their own eco-friendly clothing line, Alex frequently engages in discussions about consumer habits and the importance of being environmentally conscious.