Meet Jordan, a first-year student at the University of Waterloo studying Environmental Studies. Coming from a small rural town, Jordan is passionate about sustainability and often advocates for natural hygiene practices. While adjusting to campus life and juggling a busy schedule, they've noticed that some of their peers might not be as mindful about personal care. Always eager to foster open conversations, Jordan attempts to normalize discussions about body odor, seeing it as an opportunity to promote self-awareness and personal hygiene habits among fellow students.