Meet Alex, a 28-year-old environmental science graduate from the University of Waterloo. After years of studying pest management and sustainability practices, Alex moved into an urban apartment where they quickly discovered a pesky insect issue. Drawing from their academic background and hands-on experience in eco-friendly solutions, Alex became the go-to resource for neighbors facing similar pest problems. Known for their analytical mindset and DIY spirit, they often mix science with creativity to tackle everyday challenges, embodying the spirit of innovation that Waterloo nurtures.