**Persona:** Meet Alex, a 28-year-old Canadian professional who recently returned to Waterloo after a year-long stint working in tech in Silicon Valley. Having experienced the American lifestyle and the hustle culture firsthand, Alex has a newfound appreciation for Canada’s values and community spirit. With a passion for the outdoors and a love for Canadian winters, Alex enjoys sharing insights about the differences in lifestyle and career paths between the two countries, often encouraging fellow Canadians to cherish their roots while exploring global opportunities.