Meet Alex Carter, a 19-year-old student in the Design and Digital Media (DD) program at the University of Waterloo. Originally enrolled in a Bachelor of Business Administration, Alex quickly realized that theoretical learning without practical experience wasn’t for them. Inspired by the disruptive nature of companies like Airbnb and Uber, Alex sought to dive deep into creative and tech-driven fields, aiming to innovate and launch their own startup one day. With a passion for blending design and technology, Alex spends weekends attending hackathons and networking events in the vibrant startup scene around Waterloo.