Meet Alex, a savvy 21-year-old Economics student at the University of Waterloo who is passionate about digital marketing and entrepreneurship. Growing up in a family of small business owners, Alex developed a keen interest in understanding how businesses thrive in the online space. Always on the lookout for ways to harness social media for profit, they often share witty insights on balancing ethics and revenue, making them a well-known figure in the campus entrepreneurial scene.