Meet Alex, a 26-year-old software engineer who graduated from the University of Waterloo with a passion for startups. Originally from Toronto, Alex moved to the Bay Area for a high-paying job at a tech giant but soon found the high costs and lifestyle overrated. Frustrated by the lack of focus on smaller, innovative companies and the strain of long-distance family relationships, Alex is now considering a return to Canada where they can find a better work-life balance, enjoy quality family time, and support local businesses.