Meet Alex, a passionate Gen Z student at the University of Waterloo, majoring in Environmental Studies. Growing up in a small town, Alex witnessed firsthand the effects of climate change, fueling a desire to be part of the solution. Always active on social media and known among friends for their fearless advocacy for social issues, Alex is committed to engaging their peers in conversations about activism and the importance of making their voices heard in today's world. Always ready to rally their fellow students, Alex believes that this generation has the power to bring about change—hence the rallying cry, "Zoomers rise up!"