**Persona:** Jake, a 19-year-old first-year engineering student at the University of Waterloo. Growing up in a small town, he often used humor and sarcasm to cope with the pressures of his academic life. While he loves the rigor of his program, his informal language and casual approach to online interactions sometimes lead to misunderstandings, especially when it comes to balancing his social life with his studies. Despite his tough exterior, Jake is deeply passionate about sustainable technologies and hopes to make a positive impact on the world.