Meet Alex, a pragmatic and experienced entrepreneur in their late 30s who graduated with an MBET from the University of Waterloo. Alex started their first venture while still a student, navigating the complexities of establishing a business from scratch. As a mentor for aspiring startups at Velocity, they enjoy sharing hard-earned insights about the entrepreneurial journey. Balancing a home life with two kids and a busy tech startup, Alex believes in the importance of understanding customer needs before diving headfirst into development. Their passion for helping others avoid the common pitfalls of entrepreneurship drives them to contribute actively to discussions in the university's subreddit, offering practical advice and encouragement along the way.