Meet Alex, a 26-year-old entrepreneurial spirit with a background in business development. Having previously worked at a startup, they've developed a keen understanding of the corporate world and its nuances. Currently pursuing their MBA at the University of Waterloo, Alex is passionate about creating innovative solutions that enhance workplace productivity, hence their interest in a "vitamin" idea. They thrive on feedback and engagement from peers, eagerly refining their concepts before diving into the entrepreneurial waters. While still navigating the challenges of finding a “painkiller” solution, Alex’s determination shines through, as does their commitment to collaborating with experienced mentors like their professors.