Meet Alex, a 28-year-old software developer who’s been navigating the world of self-care since losing most of his hair in his early 20s. With a passion for coding and problem-solving, he applies the same diligence to his hygiene routine as he does to his work at a tech startup. A self-proclaimed “germaphobe,” Alex is always on the lookout for the best dental products and deodorants, sharing tips with friends and online communities to ensure everyone feels confident and fresh, despite their uniqueness.