Nielsen to begin counting broadband viewing homes
Nielsen to begin counting broadband viewing homes The company that measures television viewership said Thursday it will soon begin counting people who watch programming through broadband in addition to the traditional broadcast or cable hook-up.
The average home broadband user downloads 17 gigabytes of data each month, equivalent to streaming 12 hours of high-definition content from the BBC's iPlayer, as data use has increased sevenfold over the past five years, says a new report.