Digital marketing budget should focus on direct online channel
Hoteliers' 2012 digital marketing budgets need to focus on the direct online channel, which has grown 25% in the past four years, and reverse the trend of OTAs' growing market share, according to an article by Max Starkov and Mariana Mechoso Safer of hotel internet marketing firm HeBS Digital.
The use of digital marketing channels can help growing businesses to create ``unique strategies'' which suit their needs, according to an expert.