Lenovo kicks off global review
Consumer electronics giant tries to improve efficiencies across its US$70 million marketing spend NEW YORK Lenovo has kicked off a global review of its media planning and buying strategy, as the consumer electronics giant attempts to improve efficiencies across its US$70 million global marketing spend.
Lenovo is revamping its consumer lineup today with a slew of new laptop, all-in-one, and nettop computers.