Size zero became a brand:
``The size zero did become a brand... it became like the Sensex, people were discussing it,'' Kareena said via video conferencing from Mumbai Sunday night at the Quick Heal NDTV Tech Life Awards 2010 here.
Kareena Kapoor started the size zero fad in Bollywood when she lost oodles of weight for a bikini stint in her 2008 film Tashan.