New Jersey officials say efforts to improve Atlantic City starting to pay off
New Jersey officials say a wide-ranging effort to improve Atlantic City is starting to pay off, from new private investment in non-casino attractions to a $20 million advertising campaign that's beginning to change negative perceptions about the seaside gambling resort.
Atlantic City, the once-thriving gambling capital of the east coast recently fallen on hard times, will get a facelift from a plan approved by a special authority on Wednesday including an overhaul of its famed boardwalk and news rides on the pier.