Channel 4 to boost programming budget by £50m in 2012
Channel 4 is to boost its UK-originated programming budget by about £50m in 2012, as the broadcaster struggles to address a fall of almost 10% in the amount of viewing by 16- to 34- year-olds it can offer to advertisers on its flagship network.
In a flashy presentation to advertisers, YouTube promoted its new channels of original programming, while pledging to spend $200m to help market them.