PopCap buys social games startup ZipZapPlay
PopCap Games, which is best known for casual games like Bejeweled but has been launching some very successful Facebook titles, has bought up social game startup ZipZapPlay, which is behind Baking Life, which has more than 2.2 million active monthly users on the social network.
Electronic Arts Inc, the video game publisher, is buying PopCap Games in a deal worth up to $1.3 billion as it tries to ramp up its social and casual games portfolio and better compete with Zynga Inc.