Role of advertising agencies has assumed new dimension:
Sindh Population Welfare Department, Minister Jam Mehtab Hussain Dahar has stated that in view of over growing Population in country and in province, the role of advertising agencies has assumed new dimension to make aware citizens of the danger of over Population through innovative ideas.
Big agencies are lagging behind advertisers in their understanding and engagement with mobile, according to Sean Gregory, MD of mobile operator sales division O2 Media, and Daniel Rosen, mobile director of creative digital agency AKQA.