Jordan tries to capture a stake in the growing outdoor adventure and eco-tourism market
Jordan, home of the ancient red-rock city of Petra, is reaching beyond its considerable historical and Biblical tourist attractions to try to capture a stake in the growing outdoor adventure and eco-tourism market.
Eco tourism, the fastest growing segment in Sri Lanka has a huge potential and it is important to brand Sri Lanka for eco tourism to get the maximum benefit, Ella Adventure Park, Chairman, Major Vijith Welikala told Daily News Business.