Disney introduces Appmates Mobile Application toys --
In an industry first, Disney introduced today Disney AppMATes Mobile Application Toys, a new toy line that comes to life digitally when used with an Apple iPad by allowing kids to use the tablet's screen as a virtual play mat. Developed in collaboration between Disney Consumer Products and Disney Mobile and featuring patent-pending technology, the Appmates toy line features miniature Disney*Pixar Cars 2 vehicles with sensors on the base of each toy that are recognized as a unique footprint by an app with no cable or Bluetooth connection required.
Disney has acquired Finnish startup Rocket Pack as the Mouse House refocuses its interactive group to produce games for social networks and mobile phones.