JetBlue seeks 'brand, buzz and bookings'
JetBlue Airways ultimately is seeking ``brand, buzz and bookings'' in its search for an agency or agencies to handle creative and media duties on its advertising account, according to an request for information that the airline issued to interested shops.
JetBlue is going to charge passengers extra for more legroom as part of a plan to boost noncore revenue by 60 percent this year, according to the head of he low-cost carrier.