Torch to develop social media strategy for Barry Callebaut
Cocoa and chocolate manufacturer Barry Callebaut has appointed specialist B2B food and drink agency Torch to develop the global social media strategy for its Callebaut and Cacao Barry brands.
Twitter, the world's most popular microblogging site, is already making money and must become even simpler and more unified across platforms in the future, CEO Dick Costolo told an audience at the Mobile World Congress in Barcelona Monday.