Adjudication against 'shifty' direct marketing is a useful reminder of data protection rules
e80 - adjudication against 'shifty' direct marketing is a useful reminder of data protection rules On 6 May 2009, the Advertising Standards Authority ruled on the 'Stitch up a mate' email advertising campaign run by Metrodome Group plc. The campaign was found to be in breach of the provision of the Committee of Advertising Practice code, which relates to database practice.
In this video see why marketers are always trying to find out how to build mailing lists without crossing over into the shady, spammy tactics that are frowned upon by every Internet user.