Publicis Groupe takes full control of Bartle Bogle Hegarty
Publicis Groupe has taken full control of the agency after founders Nigel Bogle and John Hegarty sold the remaining 51 percent of BBH shares to Publicis Groupe.
Publicis Groupe SA, a France-based communications group engaged in advertising, media consultancy and marketing, has acquired the remaining stake of Leo Burnett / W&K Beijing Advertising Co., Ltd., China-based advertising agency.