UBM TechWeb Game network announces acquisition of Game Advertising online
The UBM TechWeb Game Network, a division of London-headquartered United Business Media and the organizers behind the Game Developers Conferences??, the double Webby Award-winning Gamasutra.com website, and the award-winning Game Developer magazine, has announced a key acquisition expanding its services to game creators and gaming website publishers, adding the online game advertising network Game Advertising Online to its portfolio.
Electronic Arts Inc. launched an online game download service called Origin on Friday, another sign that big video game publishers are betting on a future where they sell content directly to customers instead of through stores and online retailers.