Internet video ads gaining importance amidst marketers and Web publishers
Internet video ads, long a sideshow in the online advertising market, are gaining in importance to marketers and Web publishers as they look to capitalize on consumers' changing viewing habits and tap a $70 billion television market.
Most Internet users are aware of behaviorally targeted ads, tailored to their Web usage, but there is no clear view of how receptive they are to the ads, according to a new study by ad network Burst Media.