ZenithOptimedia revises ad forecast
ZenithOptimedia revised its global ad spending forecast to 4.2% growth this year, down from its December projection of 4.6% growth, citing factors such as the turmoil in the Middle East and the earthquake in Japan.
CBA analysts have downgraded ad market growth forecasts for the sixth time this year, suggesting the widespread expectations of a speedy recovery in the second half of the year may be premature.