Idlis to be marketed as global brand, like burgers, noodles
But if the efforts of the Thanjavur-based Indian Institute of Crop Processing Technology bear fruit, then idlis would soon be marketed as a global brand, just like the popular burgers and noodles.
IMUSA, a leading cookware brand with deep roots in Latin America and the United States, celebrates Hispanic Heritage Month with the debut of a new cookbook, ``Latin Flavors in America''.