Marketers and their agencies are partnering on product innovation
Increasingly, it seems, marketers and their agency partners are adding ``product innovation'' to their job descriptions, according to the Marketers as Makers panel at Advertising Week.
Innovation Group, a provider of software, business process outsourcing and repair and service network management solutions to the property and casualty industry, has been selected by two major insurers in Australia following extensive evaluation processes with the newly-enhanced Innovation Insurer.