Sony Computer Entertainment Europe appoints OMD
Sony Computer Entertainment Europe announced that as part of a region wide media review and ongoing efforts to improve advertising media performance and efficiency, it has appointed OMD to handle media planning and buying for SCEE's business in key PAL territories, including New Zealand, subject to final contractual agreements.
OMD has appointed Paul Elliott as head of digital to replace Lisa Giacosa who has left the role after three years to return to Europe.