Dr Pepper Snapple Group Inc. uses Facebook fan page to improve its marketing
Dr Pepper Snapple Group Inc. has used information from its Facebook fan page to improve its marketing messages, according to a feature article in The Wall Street Journal on social media.
Dr Pepper Snapple is reformulating its 7UP brand and launching new advertising around the drink in a move that could help boost volumes and allow it to better compete with rival offerings from Coca-Cola Co. and PepsiCo.