The global advertising industry is eager to capitalise on booming use of mobile phones
The global advertising industry is eager to capitalise on booming use of mobile phones for Internet access as more enhanced devices are coming to the market to get more consumers reachable online.
Adoption of mobile marketing by brands and marketers is growing, according to the latest quarterly BuzzCity report, which revealed that 87.1 billion mobile ads have been served through its system so far this year, up 60% from the whole of 2010.