ComScore to take over AdXpose
comScore is planning to take over AdXpose, a digital advertising company, for $22 million in a primarily stock-based transaction.
A month after rolling out a beta test for its new metrics and verification product aimed at, in part, improving mobile ad measurement, Mpire is changing its name to AdXpose and says it has raised $3 million in a round led by Draper Fisher Jurvetson.