Kellogg signs up Olympic cyclist Chris Hoy
Kellogg has signed up Olympic cyclist Chris Hoy to be the face of Bran Flakes in a bid to position the brand as 'Special K for men'.
Bradley Wiggins, British cycling's double-gold medal winner from the Beijing Olympics has added his voice to the chorus of people demanding that Chris Hoy, who went one better than Wiggins in snatching three golds, should be knighted.