Kraft relaunches Dairylea with 'natural ingredients'
Kraft has relaunched its flagship Dairylea product, now made with ``natural ingredients'', with a marketing campaign across outdoor, press and digital that includes a ``try me free'' promotion.
Kraft Foods Inc. said on Tuesday it would sell a majority stake in its Back to Nature food brand to US private equity firm Brynwood Partners for an undisclosed amount.