``BIG BROTHER'' posts its best SUNDAY premiere ever in viewers and adults 18-49
BIG BROTHER posted its best Sunday premiere ever in viewers and adults 18-49 while winning its time period in all key ratings measures, according to Nielsen preliminary live plus same day ratings for July 10.
CBS won its fifth consecutive week in viewers with nine of the top 10 scripted series and all three editions of BIG BROTHER posting year-to-year increases for the second straight week, according to Nielsen live plus same day ratings for the week ending July 25, week 44 of the 2009-2010 television year.