Seattle's Best Coffee expands franchising program in US
Seattle's Best Coffee today announced it will expand its franchising program to offer cafe opportunities in the US This strategic decision to build Seattle's Best Coffee through franchising allows its parent, Starbucks Corporation, to utilize a multi-brand strategy that leverages both the Starbucks and Seattle's Best Coffee brands to capture more of the growing specialty coffee segment, ultimately providing options and variety in the marketplace.
Seattle's Best Coffee will celebrate 39 years of coffee history with its specially blended Anniversary Roast coffee and several offers for customers to enjoy throughout the month of April.