Hulu could generate $500 million in revenue in 2011:
Online video service Hulu is on pace to shatter its subscriber base record and generate as much as $500 million in revenue in 2011, the company's CEO, Jason Kilar, noted in a recent blog post.
Hulu, the premium internet content service, is about to charge customers for access to certain TV shows and movies, perhaps the most important experiment ever to test whether consumers are willing to pay for full-length professionally produced video sent to their PCs. Data from comScore showed that in May, Hulu delivered 1.1 billion streams, second only to YouTube which delivered 14.6 billion.