Pepsi will not advertise in this year's Super Bowl;
Pepsi will not advertise in this year's Super Bowl, the company confirmed Thursday, deciding to sit out the big game for the first time in 23 years.
Beverage conglomerate Pepsi and the National Football League in the US have announced that Pepsi will sponsor the Super Bowl XLVII Halftime Show set for 3 February 2013 in New Orleans.