Dr Pepper Snapple to reformulate 7UP;
Dr Pepper Snapple is reformulating its 7UP brand and launching new advertising around the drink in a move that could help boost volumes and allow it to better compete with rival offerings from Coca-Cola Co. and PepsiCo.
Dr Pepper Snapple Group Inc. has used information from its Facebook fan page to improve its marketing messages, according to a feature article in The Wall Street Journal on social media.