Who is the target customer of Adidas?
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Adidas markets its products to a wide range of customers, from professional athletes to casual sports enthusiasts. It focuses on teens, youth and young adults, with the aim of creating a strong connection to its customers. Adidas also targets the female demographic, building campaign messages which are tailored towards their lifestyle and needs. Additionally, the brand emphasizes authenticity and individualism, focusing on inclusivity and representation of different identities.
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