Devise a marketing plan for a small business

Small business: Designer shoe store
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A good marketing plan for a small designer shoe store would include leveraging digital platforms such as social media, email campaigns, and search engine optimization to reach their target demographic. Offline marketing techniques should also be employed, such as direct mailers and flyers, as well as other local marketing such as sponsoring and attending fashion events or collaborating with local fashion bloggers. Additionally, coupons, discounts, and limited time offers should be implemented to encourage customers to purchase from the store.
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