10-2-4 Dr. Pepper Time [Explored]
Roanoke, Virginia

Those well-known Dr Pepper numbers of 10, 2 and 4 weren’t selected at random. They represent the times of day when the human body needs a little “pick-me-up” to avoid an energy slump.
 
It was in the 1920s that Dr. Walter Eddy at Columbia University studied the body’s metabolism. He discovered that a natural drop in energy occurs about 10:30 a.m., 2:30 p.m. and 4:30 p.m.  But he also discovered that if the people in his research study had something to eat or drink at 10, 2 and 4, the energy slump could be avoided.
 
After Dr. Eddy’s research findings were released, Dr Pepper challenged its advertising agency to come up with a theme which would suggest that Dr Pepper should be that 10, 2 and 4 drink which would keep the energy level up. The result was one of the most enduring of Dr Pepper’s advertising themes: Drink a bite to eat at 10, 2 and 4.
 
Today, just those numbers 10-2-4 suggest it’s time for a Dr Pepper!

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