Specialty shampoos are marketed to people with dandruff, color-treated hair, gluten or wheat allergies, an interest in using an organic product, and infants and young children ("baby shampoo" is less irritating).
专业洗发水的销售对象是头屑较多者、染发者、对麸质或小麦过敏者、对使用有机产品有兴趣者以及婴幼儿（“宝宝洗发水”的刺激性会小一些）。