活动着眼于将社会创新与家庭个人创意有机结合，通过儿童和家庭参与体验各种创新教育活动，让创新实践成为大众家庭的文化基因，让“动手做”成为广大家庭新的学习和生活方式。
The activity focuses on combining social innovation and family and personal creativity; the activity makes innovative practices a cultural gene of the public by letting children and their families experience various innovative and educational activities, to make “do-it-yourself” as a new way of learning and living of families.