Blogs have led to some disintermediation and a breakdown of the traditional advertising model, where companies can skip over the advertising agencies (previously the only interface with the customer) and contact the customers directly via social media websites.
博客带来了一定程度的去中介化，影响了传统广告模式，企业可以跳过广告公司（此前是与消费者交流的唯一途径），通过社交媒体网站直接联系消费者。