25日，2020湖南红色旅游文化节暨湘潭首届红色文化产业博览会在韶山拉开大幕。 近年来，红色旅游需求逐步增大。 但是，红色旅游产业发展也面临着年轻群体偏少、游览项目同质化、商业化渠道单一等困境。 尤其是今年疫情突袭，全国文旅业严重受挫，红色旅游景点也面临严峻挑战。 例如，利用无人机拍摄、VR沉浸体验等科技手段，可以满足游客“人未到、景已至”的游览需求;引入网络直播手段，推介红色景区的名优特产，可以直接提升红色旅游的经济效益;引入“云”技术，打造主题突出、导向鲜明、内涵丰富的精品陈列，充分展现和提升红色景区的宣教功能;创新红色文化的传播方式，让革命文物“活起来 ” ， 让红色旅游流行起来，让红色基因传承下去，提升红色景区景点的吸引力。 此次文化节运用时下流行的“县市(区)长+职业主播专场推介”方式推介红色文旅特产，利用5G技术提供实时观景和智慧城市演示等服务对红色文旅景点进行推介，都是为红色旅游插上智慧翅膀的努力尝试，期待湖南红色旅游越来越红火。
On the 25th, the 2020 Hunan Red Tourism Culture Festival and the First Xiangtan Red Culture Industry Expo kicked off in Shaoshan. In recent years, the demand for red tourism has gradually increased. However, the red tourism industry also faces some dilemmas in its development, such as a small number of young tourists, homogenization of excursion projects, and simplex channels for commercialization. Especially this year, facing the surprise attack of COVID-19 pandemic, the national cultural tourism industry has suffered a serious setback, and red tourist attractions are also confronted with serious challenges. For example, tourists’ tour requirement of “appreciating scenes before personal arrival” can be satisfied by technological means such as shooting with drones and VR immersion experience; the economic benefits of red tourism can be enhanced directly by introducing online live streaming to recommend and introduce famous and high-quality specialty products of red tourist attractions; the propaganda and education functions of red tourist attractions can be sufficiently exhibited and improved by introducing “cloud” technology to develop the exquisite products display with highlighted topics, distinctive orientation, and abundant connotations; and it is available to make the revolutionary cultural relics "come alive", make red tourism become popular, make the red gene passed on, and enhance the attractiveness of red tourist attractions by innovating the ways to spread red culture. This Culture Festival used the currently popular "special recommendation by county magistrate and mayor (district chief) + professional anchor" to promote red cultural tourism specialties, and used 5G technology to provide real-time scenic view and smart city demonstration, and other services to promote red cultural tourism attractions, all of which are attempts to put smart wings on red tourism, and the red tourism in Hunan is expected to become more and more prosperous.