自1980年起世界旅游组织把每年的9月27日定为“世界旅游日 ” ， 目的为促进国际社会认识旅游业的重要性，尤其它的社会、文化、政治和经济价值。
Since 1980, the World Tourism Organization has designated September 27 as annual World Tourism Day with the objective to promote awareness on the importance of tourism across the international community, especially regarding its social, cultural, political, and economic value.