因为早在2007年的《致股东公开信》中，CEO杰夫•贝佐斯就强调，亚马逊不会轻易开设实体店，除非同时满足下列四个条件：
This is because way back in 2007, CEO Jeff Bezos, in his “Letter to Shareholders”, highlighted that Amazon would not arbitrarily start a new business (such as a physical store) unless the four conditions set out below are met simultaneously: