The artificial intelligence market is set to hit $36.8 billion by 2025. We’re entering an age where algorithms and “robots” will take over mundane, time-consuming human jobs. Productivity is up and with it ever increasing returns on investment.
Off all the AI applications, mobile commerce is a new yet unsurprising use for artificial intelligence, and one that’s already seeing huge payoffs for those bold enough to embrace AI m-commerce trends.
It’s a pretty simple line of thinking. More than half of internet users use a mobile device. Sixty-two percent of those users make online purchases with their mobile device. And companies are taking notice.
Fifty-seven percent of companies already use chatbots in their m-commerce business. To maximize AI’s potential, the companies are focusing on five can’t miss trends; personalization, the consumer experience, search and navigation, AI for video content, and virtual shoppers.
Internet “cookies” are small trackers that compile information about consumers’ browsing habits and report them to whatever database (AI’s “memory”) deployed the cookies. AI can then use consumers’ browsing information to personalize chatbot interactions.
The Consumer Experience
Personalized messages help consumers feel welcome, but AI’s consumer experience focuses on service speed and convenience.
Do your consumers shop at 2AM when customer support’s sleeping? Chatbots ensure your customer service never sleeps.
Search and Navigation
M-commerce companies are jumping on the Siri, Alexa, and Google Assistant bandwagon. Taking AI-driven voice search and applying it to m-commerce allows consumers to interact with your brand just like they interact with their smartphone and home-based voice assistants.
AI for Video Content
M-commerce platforms use videos to educate and entice consumers into making a purchase. With AI, these videos go beyond superficial marketing and actually collect information about consumers’ browsing habits.
Most AI just tracks consumer movement with cookies, but some platforms are experimenting with using smartphone cameras to capture consumer emotion. The more you know about your consumer the better targeted your ads.
The best m-commerce businesses understand their own shopping experience. They know how customers navigate their website, where they come from, and what they buy. Part of that comes from tracking consumer behavior (with AI).
But tracking isn’t enough. M-commerce businesses use AI shoppers to test out new linking strategies, navigation, ect to see if new layouts and designs will work with human consumers.
If you’re interested in learning more about AI-trends and how they can apply to your m-commerce business, check out this handy infographic from Mofluid.