National Nutrition Month
March is National Nutrition Month and the beef checkoff continues to focus nutrition communications efforts around the following topic areas: The American Weight Crisis, Hot Topics in the Nutrition Environment, Professional Development, Food Production & Trends, Health Promotion through the Life Cycle, Nutrition and Disease Prevention and Management, The Power of Protein and Family-Focused Nutrition. Americans are loving lean beef. Fifteen of the top 20 most popular cuts of beef sold at retail meet government guidelines for lean, including top sirloin steak, strip steak and T-bone steak. So while they may not realize it, most of the beef consumers are choosing today IS lean. This month, encourage people to visit BeefItsWhatsForDinner.com for fact sheets, protein research, recipes and ads.