Pink, Green, Blue and Purple Lights Illuminated World for Rare Disease Day
Many diseases have their own awareness color — breast cancer is pink, muscular dystrophy is green, and AIDS is red, for example — but what’s the significance of pink, green, blue, and purple lights side-by-side?
These are the colors most often used to represent Rare Disease Day. This year, hundreds of buildings, landmarks, and monuments around the globe were lit up in the unique combination of colors on and around Feb. 28 to help bring awareness to this diverse group of disorders, which affect about 300 million people worldwide.
Nonprofit organizations and businesses took charge of lighting up landmarks in their respective countries under the umbrella of EURORDIS-Rare Diseases Europe. The National Organization for Rare Disorders (NORD), for example, sponsored the U.S. initiative through its Light Up for Rare campaign.
“Seeing all those monuments illuminated for Rare Disease Day underscores that rare disease patients are not alone and by coming together we can do so much more to shine a light on rare diseases, uncover new treatments and improve access to equitable care,” Lesli Nordstrom, NORD’s director of marketing and communications, said in an email to BioNews Services, publisher of this website.
NORD created the concept in 2019 with the help of Rocket Pharmaceuticals when a request from the company lit up the Empire State Building in New York in rare disease colors.
“The beautiful thing was we got messages from all over the world on Facebook and different social media that these patients from around the world felt like Empire State Building was recognizing the struggles they go through day by day,” said Kinnari Patel, Rocket Pharma president and chief operating officer, in a video interview with NORD. “In this one moment, they felt they were supported.”
This year marked the first time NORD provided support for advocates interested in lighting up community landmarks through the Light Up for Rare initiative.
Light Up for Rare is aimed at using the power of social media and grassroots advocacy to reach people virtually regardless of their connection to a rare disease. The initiative is part of the Show Your Stripes campaign, launched by NORD in 2019, with the goal of having patients “display their support and raise awareness for Rare Disease Day,” Pamela K. Gavin, NORD’s chief strategy officer, said in the video.
While NORD did not directly sponsor any Light Up for Rare buildings, the organization advertised it as part of its Show Your Stripes campaign and encouraged people affected by rare diseases to pledge a location, complete application forms to light up the public building, and share photos on social media.
One such rare disease advocate is Pam Judge, who started the Connor B. Judge Foundation that raises awareness for neuromyelitis optica spectrum disorder. Judge successfully got the Rock and Roll Hall of Fame and Tower City Center in Cleveland, Ohio, to show Rare Disease Day colors.
It was quite easy to get both of the Cleveland landmarks lit up, Judge said in a phone interview with BioNews. She had to fill out a form and be affiliated with a national foundation, such as NORD. The only difficulty was finding out where to access the forms, she said.
The impact for Judge, however, was substantial.
“All of the rare diseases separately, we can’t really move policy, we can’t move the pharmaceutical companies,” Judge said. “But together, under a large umbrella that fights for us, we can all move things quicker.”
In the U.S., landmarks such as the MetLife Stadium in New Jersey, the National Institutes of Health Building 1 in Bethesda, Maryland, and the Gov. Mario M. Cuomo Bridge in New York all were sporting lights in Rare Disease Day hues this year, along with the Empire State Building.