Families are invited to explore 150 years of British history at the newly-opened Weston-super-Mare Museum of Memories.
Created by historian Robert Opie over the past six decades, the museum is a trip down memory lane with thousands of cultural artifacts on display from cereal boxes to jigsaw puzzles, Barbies, newspaper front pages and more.
Arranged chronologically, the museum takes visitors through each decade beginning in the Victorian age.
"I looked at the stories chronologically because history is one year after the next, one decade after the next and so on. So, I wanted to show that story of how it evolved, how it changed."
"What people are fascinated by is how this evolution has happened. When did things start, when were brands launched..."
Robert started his collection of "throw-away" history in 1963.
More than 10 years later, he opened his first exhibition at the Victoria & Albert Museum called The Pack Age.
Thrilled with people's interest in it, he opened a museum dedicated to the subject in Gloucester in 1984 called the Museum of Advertising and Packaging.
He then relocated it to London in 2005.
Robert said: "It's fascinating to see how this rich tapestry of consumer history conjures up so much conversation, just from seeing such simple things as breakfast cereal boxes, crisp packs, sweet wrappers and children's toys.
"It is amazing that these most ephemeral things trigger personal recollections, whether for school days or a seaside holiday, a birthday party or a family treat."
Michelle Michael, co-owner of the Grand Pier, said the museum adds another facet to what is offered in Weston as a tourist resort.
“We are so excited to be bringing the Museum of Memories to the Grand Pier. It is a wonderful attraction for visitors of all ages, which will spark conversation and capture imaginations."
The museum opened on Friday (July 27). Entry costs £3.