Coors ware was made by the Coors Porcelain Company of Golden, Colorado, a company founded with the help of the Coors Brewing Company. Its founder, John Herold, started the Herold China and Pottery Company in 1910. The company name was changed in 1920, when Herold left. Dishes were made from the turn of the century. Coors stopped making nonessential wares at the start of World War II. During World War II, Coors made porcelain-like nose cones for rockets for the U.S. military. After the war, the pottery made ovenware, teapots, vases, and a general line of pottery, but no dinnerware---except for special orders. The company is still in business making industrial porcelain.