Bekannte Unbekannte. Grafikdesign in Österreich
One in ten companies in Austria are part of the creative economy. But despite this, Austria does not seem to have gained a reputation as a “design nation” for its graphic design, neither in the country itself nor internationally. According to cultural historian Bernhard Denscher, the work of Austrian graphic designers belongs to the “known unknown of visual culture of the 20th century.”
This publication focusses on why this is the case and what makes Austrian graphic design so unique, introducing its readers to the Austrian graphic design of yesterday, today and tomorrow. “Yesterday” provides an insight into the graphic design of the past decades, “Today” consists of interviews with contemporary designers and
“Tomorrow” presents the work of a total of 19 up-and-coming designers and design studios.
1.How did Austrian graphic design develop?
2.What do today’s designers think of graphic design?
3.How do the designers of tomorrow design?