A strategic policy example is a written statement of an organization's choices in its operating environment. For example, a public or nonprofit agency chooses which of society's problems to address through public services. In a small business, a policy might describe senior leadership's official position on organizational or employee behavior. Most organizations rely on employees to follow policies, or official decisions, to accomplish strategic goals.
Example of Marketing Planning
The word "strategic" describes any organization that uses deliberate planning to structure activities and provides guidelines for implementing activities. A small business can set strategic policy to gain a desired market share. For instance, a company might create a marketing plan with goals for reaching three segments of the market. This company must align resources, including money and human resources, to reach these segments. The marketing manager must ensure that spending directly relates to at least one marketing goal.
Partnership With a Community
Businesses must also work in tandem with local communities to build services that meet the public's needs. A private waste collection company must structure its operations to meet the needs of residents and business owners, or utility customers. This company must use its own executive team to identify problems and study customer needs and set priorities so those needs will be met. A strategic tactic this company might take is forming an advisory board and inviting local government and business leaders to staff the board.
Sporting Goods Business Example
The business plan for a small business is another place where strategic policy examples can be found. For example, a small sporting goods seller might create a niche website on which consumers can discuss their favorite sports. The idea is that more people will come to the website when they hear about it from their fellow sports lovers. While people visit the sports website, the small business owner can market his sporting goods in different ways.
Environmental Policy Example
A small business might also use its environmental policy as a way to brand its company as socially responsible. For example, a business owner might decide to change how water is used. The company can do something as simple as recycling water that cools the machines in its factory through the building over and over again, reducing the amount of wastewater generated. The business owner can highlight this eco-friendly practice on the company website.