With the great focus on improving student performance in the Science, Technology, Engineering, and Mathematics (STEM) academic areas, there has also been an awakening for STEAM. The A representing the Arts.
The University of Florida has created a fantastic infographic to describe the reasons why the arts are vital to well-rounded students. The work they put into this is notable on its own. But guess what else they did? This very cool infographic is designed to be a feeder or marketing tool to pique interest in their Online Master of Arts in Art Education!
This type of marketing is more and more prevalent now. We receive emails embedded with cool articles, graphics, etc. and then when we click the “eye candy” we are taken to some sort of advertisement.
How can these lessons of engagement be applied in education?
Professor Liz Farley-Ripple, who is teaching Education Policy and Governance at the University of Delaware, has found a way! The very first correspondence students received from her was this Piktochart news-paper headline engagement piece.
Taking a summer class is already a daunting task, but having the first connection be something visual and engaging put me at ease as a student. However, it also piqued my interest to log into the class LMS and start learning!
So, tell me, what ways will you engage students with infographics?