COLOUR!!! Who doesn't love colour? We love colour because they are attractive and we use colour to express ourselves. However, symbolism of culture vary from culture to culture.Let's take black for example. We naturally associate that colour with mourning. But in the U.S., black suggests sophistication and formality.
China - symbol of celebration and luck, used in many cultural ceremonies that range from funerals to weddings.
India - color of purity (used in wedding outfits).
United States - Christmas color when combined with green; Valentines Day when combined with pink; indicates stop (danger) at traffic lights.
Eastern cultures - signifies joy when combined with white.
Asia - sacred, imperial.
Western cultures - joy, happiness.
Ireland - religious significance (Protestant).
United States - inexpensive goods, Halloween (with black).
China - studies indicate this is not a good color choice for packaging, green hats mean a man's wife is cheating on him.
France - studies indicate this is not a good color choice for packaging.
India - the color of Islam.
Ireland - religious significance (Catholic).
Some tropical countries - associated with danger
Middle East - protective color.
Note: Blue is often considered to be the safest global color.
Western cultures - royalty.
Western cultures - loneliness, lifeless and loveless times or settings.
Colombia - discourages sales.
India - the color of mourning.
Eastern cultures - mourning, death.
Japan - white carnations signify death.
United States - purity (used in weddings).
Western cultures - mourning, death.
Hindu - sacred color (orangish peach color).
Korea - trust.
United States - spring, Easter; pale blue (baby blue) stands for an infant boy; pale pink stands for an infant girl.
United States - Gay pride;
Christianity; cultural unity.