The study found that kids use search engines to find sites, rather than typing the URL’s directly into the navigation bar.
“YouTube” was the #1 most search term, “You Tube” was #11 and “YouTube.com” #12.
Google was the #2 most search term.
Facebook was #3.
Myspace was #5.
Get the idea?
Why would kids go to a search engine and type in facebook, rather than typing in facebook.com into the browser directly?
The bigger problem is if Kids use search engines to find sites they want to visit like facebook, rather than typing in facebook.com into the navigation bar on the browser, one could expect that habit to continue into their adult online life, meaning less traffic by direct navigation to our domains down the line.
One can only hope that the study was flawed or do not accurate reflect kids navigating habits.
The study was based 3.5 million searches that were submitted by users of their OnlineFamily.Norton services, between February and July 2009
The list of search terms was ranked from those submitted most frequently to those submitted the least.
In order to be included in the list of kids’ top search terms, a search term had to have been submitted at least 50 times by registered users of OnlineFamily.Norton.