To get things done, nonprofits need other people, and to get them interested, to make them care, we need to capture their attention. This is one of the biggest challenges that organisations face.
The vast amount of online information that is produced on a daily basis has led to a constant state of information overload. It is impossible to consume the information being generated. There are only so many people and so many hours in the day as a result it’s getting more difficult for marketers to find an audience, and without an audience, without people willing to read what we write we have no way of convincing them of the value of what we do. So how do we steal back attention?
The real time aspect of Twitter enables us to communicate with people at the moment when we are most able to influence their decisions, by reaching them at the very point at which they are discussing events that relate to our work and are interested in the causes we care about. We can use Twitter to insert ourselves into media stories, join conversations and use our influence to reach new audiences.
Real time marketing
By identifying opportunities and reacting to events as they happen we can create amazing opportunities to raise awareness of our work and what we do. What is particularly important is that this allows us to reach audiences who are often unconnected to us and who may not be aware of the work we do.
As our work is about effecting change and many of our organisations respond to the events taking place in the world we have an amazing opportunity to raise awareness of our work by connecting it to the topics that are trending, the events that are leading in the news.
This is a little easier for non-profits who are involved in disaster relief, dramatic events tend to drive news, however there are opportunities that all non-profits can take advantage of, it just takes a little more ingenuity to connect your cause to events taking place.The most effective way to join these conversations is to use the hashtag that emerges from the event to connect with the conversation.