Climate change, sustainability, eco-friendly you’re probably very familiar with these words by now. Especially if you’re an athlete. After all, we’re outside most of the time doing what we love and should care about our environment.
Being an environmentally friendly brand was a key factor in the beginning of creating HDX. After many years of seeing and hearing about all the plastic waste generated from bottled drinks we started to take a closer look at how we could make something that would have much less impact in our world.
We decided on powder in a small packet for three key environmental factors:
1. Less packaging equals less waste. It’s just the little film that contains the powder compared to a plastic bottle.
2. Lighter product means less fuel costs and emissions than trying to ship around heavy liquid filled plastic bottles or cans.
3. Powder doesn’t require refrigeration so it uses no energy to keep it cold like a bottle at the convenient store.
When you factor all these together, HDX is the smarter and more sustainable choice. Especially when you use a reusable bottle to enjoy HDX.
We never imagined that this type of behavior could have an impact but it can and the more people that are drawn to HDX, the more they become part of healthy future for our environment.
Less waste, less energy usage and less carbon footprint. It really is that simple.
And now we’re launching our new 30 serving tub, another environmentally friendly choice. And you can recycle or reuse the tub for storing other items as well.
Rethink your drink and lets protect where we play.