Norton Simon, (born Feb. 5, 1907, Portland, Ore.—died June 2, 1993, Los Angeles, Calif.), U.S. industrialist and art collector who , was a savvy businessman who amassed a fortune after he parlayed a bankrupt orange-juice company into a consumer-products conglomerate, Norton Simon Inc., which boasted such prominent concerns as Hunt Food and Industries, McCall Corp., and Canada Dry Corp. He used his vast wealth to acquire one of the largest and most impressive art collections in the world, much of it housed in the Norton Simon Museum of Art in Pasadena, Calif. Simon briefly attended the University of California at Berkeley before launching a sheet-metal business. After selling the juice company, which he had renamed Val Vita Food Products, to Hunt Brothers Packing Co., he bought stock in Hunt, gained control of it in 1943, and the following year became chairman of the newly created Hunt Food and Industries. In 1969, after forming his international empire, Simon resigned as director of Norton Simon Inc. to concentrate on collecting art. His superb collection contained some 12,000 paintings and sculptures and included canvases by Gauguin, Pissarro, Matisse, Picasso, and Raphael, plus an impressive stock of Asian and Southeast Asian statuary. During the 1980s his collection was appraised at $750 million.