Nowadays with the growing popularity of virtual assistants of Siri, Cortana and Google Assistant is making a dramatic change in the world. The way people use the internet for information?
These days’ people seeking information’s is much more likely to use voice search rather than to type keywords in the search bar.
How is voice search different from typing?
1) Voice searches are phrased in a natural conversational style
2) Voice searches tend to be longer—an entire sentence rather than a few keywords
3) Voice searches ask for results “near me” rather than specifying a location
4) Voice searches are often done on-the-go—Google says 20% of mobile searches are done by voice
If you haven’t update your website for voice search than sure you are missing out the potential customer. Follow this steps to make sure your business shows up in voice search result.
1) Claim your Business:
Virtual assistants are more likely to recommend businesses if they can verify their legitimacy, so be sure to claim your business listing with Google My Business and other local online business listings such as Facebook, Bing, and Foursquare. The process is similar across most sites—you visit the Claim Your Business page and search for your business. If a listing pops up, click “Claim Your Business.” If not, you’ll be prompted to create a new listing.
2) Get your Business on Map:
When someone searches for something “near me” on a smartphone, the operating system uses map applications like Apple Maps and Google Maps, along with other data sources, to find an answer. To increase your chances of appearing prominently in voice search results, check to make sure your business is showing up accurately in Apple Maps and Google Maps.
3) Target long Keywords:
Because voice searches are more conversational, you need to optimize not just for single keywords, but longer keyword phrases that mimic how a searcher might actually talk.
4) Think how People Speak:
Start brainstorming what kind of natural language spoken questions might bring people to your site. This is a different kind of long-tail — it’s less about keyword variations and more about the real speech. Move beyond regular long-tail keyword research tools that pull up every variation under the sun. You can do voice search by yourself that how people speak about their needs. Ask the questions you brainstormed and see what kind of content comes up.
5) Create Q&A Page:
Your frequently asked questions pages are a perfect place to include likely long tail queries. Which will give you A clear, authoritative answer to a commonly asked question also has the chance of appearing in Google Answers, which can give your business excellent positioning in search results and a huge bump in organic traffic.
6) Get Good Ratings and Reviews:
Not only do voice assistants take online reviews into account when displaying results, people doing a voice search may themselves specify a high rating. Use social media or email campaigns to encourage customers to leave reviews on Google, Facebook or add a link to your website that will take customers to your review page. To make sure those reviews are improving your online reputation, monitor your reviews and respond courteously and quickly to any negative reviews.
7) Improve Site Speed:
Voice searchers are usually in hurry and they want the result faster and quickly. So increase your site speed to give the better result.
8) Use Schema:
Use structured data markup and schema markup on your business’s website voice assistants will use that information, including address, phone number and operating hours, to return better, more accurate results to people using voice search, and make your business easier for them to find.
Following above steps will be optimizing your blog for voice search completely. There are still a great many “unknowns” when it comes to the future of voice search. One thing that’s almost certain, however, is that voice search will continue to become more intelligent, responsive, and accurate, as well as more prominent in verticals such as the consumer electronics market. Although this uncertainty is never a welcome risk factor for marketers, it’s also an incredibly exciting time to be into digital.