You'll develop fundamental skills in business and project management, business operations, marketing and law, with emphasis and context to the music industry.
To support your studies, each campus has a reference library and you will have access to hundreds of online journals and research material.
There are also Mac labs and PCs loaded with the latest digital audio workstation applications (DAWs) including Pro Tools, Logic X and Ableton.
Music Business course covers:
Trends in the Music Business
Trends in the Music Business (part 2)
The D.I.Y. Artist in the Music Industry
How to Pitch yourself / Marketing in the Music Business
PR for music / Marketing in the Music Business
Marketing in the Music Business
Music data are changing the music business and are increasingly important for career strategy and artist promotion. What data can musicians use? How can they use it for their careers? How can you use data for labels, bookings, etc?
Capitalizing on music talent
Artist management means capitalizing on talent. In these live-music times, it is highly linked to tour management. But we will also focus on innovative ways of capitalizing talent, like music synching (to e.g. films or commercials), VR, holograms, games, multichannel events.
The right deals with the right partners
New business models for music demand smart new deals. Sometimes with new partners. What’s the right deal for the right music? Who are tomorrows relevant partners?
Real-life music business cases
What are the day to day challenges a music company faces? What IP, contract, marketing, international issues have to be dealt with? How to use music data? What is the new business for music? Students start working in groups on real-life music cases and present their findings for music businesses that are partnering with this course. Partners are booking agents, labels, publishers, management companies.
What jobs will this course lead me into?
- Record Label Owner
- Band/Artist Manager
- PR Director
- Music Journalist
- Booking Agent
- Royalty Analyst
- Digital Strategist
- Social Content Editor
- Tour Promoter
- Touring Manager
- Event Manager
- A&R Manager
Yes, our new course is designed to cover all aspects of the music industries, with input from industry professionals as well as our own practising industry experts.
We will supply you with all of the necessary tools to have a successful career in the creative industries.
Our students are encouraged to collaborate with other disciplines as much as they can. There are many opportunities and requirements to work with students from other courses throughout the study path.
We believe in learning through doing, which is why our course is made up of many practical modules that are completed to industry standards. This is supported with a solid academic base to help you learn the theory behind the work and reflect upon it.