Even though there is a huge amount of material on this topic, the problem of maintainable, sustainable and
successful software development is not yet solved. So it is important to have events dedicated to this
topic, where people can learn about and collaborate on how to deal with the problem of building the right
thing on the right way, and how to push for finding better solutions. We wanted to have a conference
dedicated specifically to this topic, this is why we started to organise Craft in 2014.
Why is this important for companies?The importance of software delivery
craftsmanship is increasing constantly. Software development made right can unlock a lot of hidden potential
in organizations, Craft can help companies to understand how important it is to invest in the way they
develop: not just into engineering but into the whole value generation process. Great engineering is not
enough, whole company level agility is necessary. Nowadays only those companies can survive and thrive in
the long term which can change and adapt quickly. Those that have growing and experimental mindset. To
achieve these goals companies need to focus on and invest into software delivery craft.
Is Craft only for software engineers?
No, Craft has a wider focus, our goal is
not just to improve engineering but also to change the way companies reason about creating value for the
customers. We created an event where any type of engineers, team leaders, agile coaches, engineering
managers, executives/founders, UX/product people could learn a lot. To achieve this goal from year to year
we invite a really unique speaker line-up
Craft has three main pillarsLanguage agnostic methods, best practices (tdd,
bdd, ddd, ci, cd, security, performance, service oriented architecture etc.) that can be successfully
leveraged by individual engineers. They can learn how to become better in their profession, how they can be
more useful from a business point of view (even the most beautiful code worths nothing without representing
real business value).
Team and organisational level topics, best practices (agile, devops etc.) that can help companies work more
effectively. This includes a diverse set of topics, like how to scale development, how to create great
company culture, how to create growing/innovation mindset, how to create an experimental culture, agile/lean
practices etc. It is not easy to evolve from a great engineer to a great leader, Craft will provide great
tips on this topic as well.
New trends, emerging technologies, some interesting academic topics (containerisation, functional
programming, languages, distributed systems, CRFTs, newsql etc.) that are increasingly important to be