woof (Work Out Of the Frame)
concepting / digital illustration / media design / educational material / environmental campaign
The project aims to change the attitudes and behaviours towards the natural environment and the different animal species. The project started by aiming to help conservationists to protect the wolf. We want people to connect with them in an emotional level so as to understand and view the wolf in a positive way.
“In our current society we are living in the time of the planned obsolescence where objects, the environment and even people are used and disposal. We want to change that way of thinking and behaving, for it we started by trying to reconnect humans with the other species and the natural world through the use of Design. We hope we can help to change our reality into a positive one”.