Advertising Law – Marketing Degree Resources
Ad substantiation, deception, and unfairness are the three basic principles that make up United States advertising law. First of all, those in advertising and marketing should be familiar with the Federal Trade Commission’s 1984 Policy Statement on Advertising Substantiation. The Deception Policy Statement outlines the FTC’s definition of “deceptive acts or practices” that are prohibited. Lastly, the FTC’s Unfairness Policy Statement defines the FTC’s jurisdiction for prohibiting unfair acts and practices. Congress recently amended the FTC Act in 2006 .