When I asked him to outline a counter-propaganda strategy, he described three basic methods. “We’ve got to create resistance to their message,” he said. “We’ve got to co-opt or assist people who have a counter-message. And we might need to consider creating or supporting the creation of rival organizations.” Bruce Hoffman told me that jihadists have posted five thousand Web sites that react quickly and imaginatively to events. In 2004, he said, a jihadist rap video called “Dirty Kuffar” became widely popular with young Muslims in Britain: “It’s like Ali G wearing a balaclava and having a pistol in one hand and a Koran in the other.” Hoffman believes that America must help foreign governments and civil-society groups flood the Internet with persuasively youthful Web sites presenting anti-jihadist messages—but not necessarily pro-American ones, and without leaving American fingerprints.
Kilcullen argues that Western governments should establish competing “trusted networks” in Muslim countries: friendly mosques, professional associations, and labor unions. (A favorite Kilcullen example from the Cold War is left-wing anti-Communist trade unions, which gave the working class in Western Europe an outlet for its grievances without driving it into the arms of the Soviet Union.) The U.S. should also support traditional authority figures—community leaders, father figures, moderate imams—in countries where the destabilizing transition to modernity has inspired Islamist violence. “You’ve got to be quiet about it,” he cautioned. “You don’t go in there like a missionary.” The key is providing a social context for individuals to choose ways other than jihad.
Kilcullen’s proposals will not be easy to implement at a moment when the government’s resources and attention are being severely drained by the chaos in Iraq. And, if some of his ideas seem sketchy, it’s because he and his colleagues have only just begun to think along these lines. The U.S. government, encumbered by habit and inertia, has not adapted as quickly to the changing terrain as the light-footed, mercurial jihadists. America’s many failures in the war on terror have led a number of thinkers to conclude that the problem is institutional. Thomas Barnett, a military analyst, proposes dividing the Department of Defense into two sections: one to fight big wars and one for insurgencies and nation-building. Lawrence Wilkerson, a retired Army colonel and Colin Powell’s former chief of staff, goes even further. He thinks that the entire national-security bureaucracy, which was essentially set in place at the start of the Cold War, is incapable of dealing with the new threats and should be overhauled, so that the government can work faster to prevent conflicts or to intervene early. “Especially in light of this Administration, but also other recent ones, do we really want to concentrate power so incredibly in the White House?” he asked. “And, if we do, why do we still have the departments, except as an appendage of bureaucracy that becomes an impediment?” In Wilkerson’s vision, new legislation would create a “unified command,” with leadership drawn from across the civilian agencies, which “could supplant the existing bureaucracy.”
Since September 11th, the government’s traditional approach to national security has proved inadequate in one area after another. The intelligence agencies habitually rely on satellites and spies, when most of the information that matters now, as Kilcullen pointed out, is “open source”—available to anyone with an Internet connection. Traditional diplomacy, with its emphasis on treaties and geopolitical debates, is less relevant than the ability to understand and influence foreign populations—not in their councils of state but in their villages and slums. And future enemies are unlikely to confront the world’s overwhelming military power with conventional warfare; technology-assisted insurgency is proving far more effective. At the highest levels of Western governments, the failure of traditional approaches to counter the jihadist threat has had a paralyzing effect. “I sense we’ve lost the ability to think strategically,” Field Marshal Sir Peter Inge, the former chief of the British armed forces, has said of his government. He could have been describing the White House and the Pentagon.
Kilcullen’s strategic mind, by contrast, seems remarkably febrile. I could call him at the office or at home at any hour of the night and he’d be jotting down ideas in one of his little black notebooks, ready to think out loud. Kilcullen, Crumpton, and their colleagues are desperately trying to develop a lasting new strategy that, in Kilcullen’s words, would be neither Republican nor Democratic. Bruce Hoffman said, “We’re talking about a profound shift in mind-set and attitude”—not to mention a drastic change in budgetary and bureaucratic priorities. “And that may not be achievable until there’s a change in Administration.” Kilcullen is now in charge of writing a new counterinsurgency manual for the civilian government, and early this month he briefed Condoleezza Rice on his findings in Afghanistan. But his ideas have yet to penetrate the fortress that is the Bush White House. Hoffman said, “Isn’t it ironic that an Australian is spearheading this shift, together with a former covert operator? It shows that it’s almost too revolutionary for the places where it should be discussed—the Pentagon, the National Security Council.” At a moment when the Bush Administration has run out of ideas and lost control, it could turn away from its “war on terror” and follow a different path—one that is right under its nose. ♦