A Pitney Bowes survey shows 19% of Americans have used a QR code, reports Marketing Charts.
Of the four countries analyzed, U.S. ranked first (vs. 15% in U.K., 14% in Germany, 12% in France). The average across countries is 15% across all consumers, but 27% among 18-34-year-olds.
Looking at where these QR codes are most often captured, the report reveals that magazines (at 15% of the total sample) are first, followed by mail (13%) packaging (13%), posters (10%), websites (8%), email (5%), and TV (4%).
And again, those figures are higher among the young. In the US, 39% of 18-24-year-olds and 36% of those 25 to 34 have captured a QR code in a magazine. That aligns with various studies finding QR code users to skew young, although starting to trend older.