WE PREDICT AND CHANGE THE WAY PEOPLE BEHAVE
Some clients know exactly what needs fixing (a problem), others a clear outcome without a clear ‘thing’ to fix (a quiz!); either’s fine. We work carefully, and collaboratively to define the challenge – whether it be understanding perception, or altering a target behaviour.
Predictive insight looks a lot like standard market research but has lots of additional robust psychological techniques embedded. Behavioural insight and change (Define-Design-Test-Refine-Scale) is delivered with rigour ( ‘how big should my sample size be?’), and often involves Co-creation & Ideation and Communication implementation.
Out of our work we have tests we’ve turned into a each built to solve recurring challenges in a ready-to-go format.
Define ❯ Design ❯ Test ❯ Refine ❯ Scale
Hundreds focus-grouped in the UK, Germany, Austria, USA, and France
Thousands surveyed in the UK, France, Germany, USA, India, and beyond
Over 400,000 people live-tested in 191 of the world’s 195 countries
Turning insights into strategy, plans, co-creation workshops, models, and playbooks as guidance for a team is a great way help embed and support both the learning of techniques and co-producing the implementation of insights into usable outputs. Sometimes – and this is okay – we don’t need to do any more work. Either the challenge is solved, or the creation and crafting work is all done in the insight phase (very common in live trials). That’s okay.
We decide together.
Workshopped European, North and South American clients, and beyond
20 million homes in the UK, international retail, and UK service industry
Playbooks in daily use
for many years
Sometimes it’s overt ‘here I am’ messages. Sometimes, covert changes to an architecture or space, or subtle reorganizations or re-works of an interface. In short, any way that we ‘talk’ to another human being’s conscious or non-conscious is communication.
Along with our deep psychological knowledge, we have a wide range of experience in the design and advertising worlds. And that’s the first part of bringing together insight and communication; the second part is actually doing it. We have been doing this for nearly ten years at The Hunting Dynasty. We know how to craft an intervention so it will knock your socks off. Or sock you in the mouth. (So you can sock it to ’em – without putting your foot in it.)
Tens of thousands of words of professional, behavioural-laced copy
From labels, to bound books, to large scale posters, and architectural alterations
Supporting and advising businesses from startups to the established
This is a small sample of our work – speak to us for more on these and other projects
Jamie is an advertising creative with experience in direct, digital, and behavioural marketing and is a creative director for The Hunting Dynasty.
He’s spent the last decade creating campaigns for global clients including IBM, American Express, Yahoo, Cisco, Dove, and more at Ogilvy » London, UK, as well as behavioural marketing. He has won many industry awards – D&AD, Cyberlion, Campaign, and many DMAs – and his IBM Seer for the Wimbledon tennis tournament was the first augmented reality app to use live data, was featured in the Economist magazine, and is still used as a case study by both Google and the BBC.
Shanky draws her strength from the international community research work in India and the U.K. alongside strong academic achievements – she holds a first class honours for all her education, including Bachelors in Psychology, Masters in Psychology, and MSc degree in research methods in Psychology, UCL.
She is interested in understanding and influencing behaviours by blending behaviour science inspired technologies with Qualitative and Quantitative methods.
Previously, she has worked for UCL (UK), behaviour research companies, and a super-speciality hospital in New Delhi (India).
She is also Co Founder & President of The Hooria Foundation (THF) – her non-government charity organisation – which empowers young women in India.
Shanky analyses research, provides reports and advises on projects for The Hunting Dynasty.
Previously, Lina spent two years with The Hunting Dynasty as a Senior Behavioural Scientist, overseeing all behavioural aspects of our work, from literature reviews, to solution design, testing, and applied interventions. She also curated the full suite of approaches in our test battery. Lina has a strong academic background in behavioural and cognitive science, with a Bachelor’s degree in Psychology and a Master’s degree in Social Cognition from University College London (UCL). Her experience in bringing robust science into the applied world stands her in great stead with all of The Hunting Dynasty clients.
Simon is a Chartered Psychologist » with the British Psychological Society. He works with organisations and brands in the areas of behavioural economics, emotion profiling and engagement for InnovationBubble », The Hunting Dynasty, and others.
He has specialist knowledge of customer-brand personas. He is trained in psychometrics and statistical analysis. Simon is an author and regularly presents papers at academic and business conferences.
He often appears in the media providing psychological insight into organizational and consumer matters, and has worked with such companies as Sony, Bupa, Pukka Pies, Universal Film Studios, providing them with professional academic advice and research support. He has also provided scientific support in the form of media comment for launch campaigns, PR and branding projects He has a wealth of experience of working with businesses and brands conducting ‘Health-Checks’ and delivering innovative and insightful solutions.
Recent work includes the development of a Recommendation Index (BRI) to measure the potential WOM reach of Brands.