Caleb Davis Bradham was born in Chinquapin, North Carolina, on May 27, 1867. After graduating from the University of North Carolina, Bradham attended the University of Maryland School of Medicine in hopes of becoming a doctor. While attending school he worked part-time as a pharmacy apprentice at a local drug store.
Unfortunately a family crisis forced Bradham to drop his pursuit in medicine and return home to North Carolina. Upon returning, he taught school for a short period of time before opening a drug store on the corner of Middle and Pollock Streets in downtown New Bern. Bradham's Drug Store would later become the very place Pepsi-Cola was invented. In 1893, “Brad’s Drink,” made from a mix of sugar, water, caramel, lemon oil, nutmeg, and other natural additives, became an overnight sensation. Despite its name and hearsay, pepsin was never an ingredient of Pepsi-Cola.
On August 28, 1898, Bradham renamed his drink “Pepsi-Cola." He believed the drink was more than a refreshment but a “healthy” cola, aiding in digestion, getting its roots from the word dyspepsia, meaning indigestion.
In late 1902, the Pepsi-Cola Company was formed due to the rising popularity and demand for the Pepsi-Cola Syrup with none other than Caleb Bradham as the first president. The business began to grow, and on June 16, 1903, "Pepsi-Cola" became an official trademark. By 1904, the Pepsi-Cola Syrup sales reached almost 20,000 gallons. As demand for the drink continued to rise, Bradham decided it was time to offer Pepsi-Cola in bottles. By 1910 there were 240 franchises in 24 states and that year the Pepsi-Cola Company held their first Bottler Convention in New Bern.
Hard times fell on Bradham and the Pepsi-Cola franchise during WWI. This was due to the high price and severe rationing of sugar. This rationing prevented Pepsi-Cola from producing enough syrup to meet the demands of consumers. Though Bradham attempted multiple substitutes for sugar, like molasses, the outcome was always an inferior taste to the original. After the war ended sugar prices soared from 3 cents to 28 cents per pound. Bradham purchased a large quantity of the high priced sugar, which would be a factor to the company's downfall. Pepsi Cola officially was bankrupt as of May 31,1923, and its assets were sold to Craven Holding Corporation for $30,000.
After years of ups and downs, PepsiCo is now back on top. In 2013, Pepsi was ranked #1 on CoreBrand's list of Most Respected Companies. The company was also ranked #41 on the Fortune 500 list, in 2012.
1908 - Pepsi-Cola becomes one of the first companies to modernize delivery from horse drawn carts to motor vehicles. Two hundred fifty bottlers in 24 states are under contract to make and sell Pepsi-Cola.
1909 - Automobile race pioneer Barney Oldfield endorses Pepsi-Cola in newspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race."
1910 - The first Pepsi-Cola bottlers' convention is held in New Bern, North Carolina.
1920 - Pepsi theme line speaks to the consumer with "Drink Pepsi-Cola, it will satisfy you."
1923 - Pepsi files for bankrupcy