In light of these worrying statistics, the European Academy of Allergy and Clinical Immunology (EAACI) launched its Stop Anaphylaxis! Food Allergy Campaign in June 2012. The purpose of the campaign was to raise awareness of the sharp increase of anaphylaxis, especially in children. It aimed at educating the public to recognise the symptoms of anaphylaxis and its triggers, and to explain how to react in case of emergency. The EAACI Patients Organisations Committee also supported the Food Allergy Campaign, with more than 25 country representatives from across Europe, North America, South America, the Middle East, Asia and Oceania. This document is a key part of the campaign as it contains a public declaration, calling on European Union (EU) policy-makers, health professionals and the public to take concrete actions in order to improve the management and treatment of food allergies and anaphylaxis.