In today’s technology driven world, if you are a business owner then you must register an online presence to drive sales and improve profitability. In order to do that, you need to have a business website. A business website helps in increasing the user base of a business and thus provides better sales opportunities.
Once you have a business website, the very next step will be to promote your website over the web/Internet. Here the concept of Digital Marketing comes into the picture.
Digital Marketing is also known as Online or Internet Marketing, is a digital way of promotion of business products and services. Digital Marketing can be done with the help of Search Engines (i.e. Google, Yahoo, Bing, Baidu, Yandex, DuckDuckGo etc.), Social Media platforms (i.e. Facebook, LinkedIn, Twitter, interest etc.), Emails or/and Content.
Digital Marketing is further divided into the following major categories/techniques:
- SEO (Search Engine Optimization)
- SMO (Social Media Optimization)
- SEM (Search Engine Marketing)
- SMM (Social Media Marketing)
- Email Marketing
- Content Marketing
- ORM (Online Reputation Management)
- e-Commerce Marketing
Now, we will briefly discuss each of these Digital marketing techniques for understanding them better. For practical understanding all these techniques, you can join Faspin free SEO training in Chandigarh.
Search Engine Optimization (SEO): SEO or Search Engine Optimization is the process of optimization of a website using on-page and off-page techniques to improve its search engine visibility and organic traffic. SEO involves the optimization of a website to help it rank better in SERPs (Search Engine Result Pages) for a particular set of keywords. For detailed information, you can also join an SEO training classes in your city.
Social Media Optimization (SMO): SMO or Social Media Optimization is the process of promoting business, products and services on popular social media platforms (like Facebook, Twitter, LinkedIn, Pinterest, Instagram etc.), Video sharing websites (like YouTube, Vimeo, DailyMotion, MetaCafe etc.) and Blogging platforms (like Blogger, WordPress, Weebly, Medium, Tumblr etc.).
Search Engine Marketing (SEM): Search Engine Marketing or SEM is the process of paid promotion of products and services on search engines and their network. The common platforms used for SEM are Google, Bing and Yahoo Ads. Usually, PPC (pay per click), CPC (cost per click), CPA (cost per acquisition) and CPM (cost per 1000 impressions) techniques are used in Search Engine Marketing to run paid ads on search engines and their display network.
Social Media Marketing (SMM): Unlike SMO, SMM is a paid marketing technique used for promotion of products and services on social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc. Similar to SEM, in SMM also we run paid ads, but these ads only run on those specific social networking platform which is providing that paid promotion technique. In SMM, we use Facebook, Instagram, Twitter and LinkedIn ads for promoting posts, product pages, business pages and profiles.
Email Marketing: Email Marketing is another Digital Marketing technique to promote business products and services via emails. We use tools like Mailchimp, Reach Mail, Litmus etc. for sending promotional emails to a large number of users simultaneously.
Content Marketing: Content marketing is a digital marketing technique which primarily based on creating and distributing valuable, relevant, and informative content over the web/Internet. The major technique used for content marketing is Blogging. Content marketing helps in attracting and retaining business specific audience to drive profitable customer actions.
Online Reputation Management (ORM): Online Reputation Management or ORM is the process of strategically managing and influencing the general public perception of an organization or individual on the Internet. It usually helps in creating a picture of a business or product in the audience mind. The ORM can be positive or negative depending on customer requirement.
E-commerce Marketing: E-commerce Marketing is the process of promoting your eCommerce store to potential audience set in order to acquire relevant user traffic, which can further be converted to acquisition and sales.