As the entry threshold of color coated panel industry is low, market competition intensifies brand competition, brand marketing has become an effective way for enterprises to improve product added value. Color steel products have high technology content,
many enterprises have joined the competition. With the increase of color steel plate enterprises and brand, the competition of color steel plate brand is very fierce. How to provide brand awareness for color steel plate enterprises has become the
main problem at present. Even some enterprises have multi-brand phenomenon, which can open up more markets and improve competitiveness.
Color steel plate brand marketing to occupy more markets with quality
At present, green consumption has become the mainstream concept of the consumer market, and green consumption has also brought huge business opportunities to enterprises. Therefore, in order to meet consumers'green consumption demand and develop high-performance and high-tech ecological color steel products, color steel production enterprises should not only consider the appearance effect, basic physical properties and costs of color steel products, but also link the whole design. Coloured steel plate adapted to ecological environment. Environmental protection products can reduce environmental pollution and create a comfortable environment for people. Colored steel plate is a kind of steel plate with a layer of organic paint. It has been widely used in construction, transportation, household appliances and other industries because of its convenient installation, heat insulation, beautiful and durable characteristics. The detection of color steel plate is mainly carried out from two aspects: mechanical properties and protective properties. The mechanical properties of color steel sheets are mainly measured in terms of hardness, strength, compressive strength and bending degree. Because the color steel plate is mainly used in building roof, wall, door and other enclosure structures, its hardness, strength and compressive strength can be obtained. Bending degree and other indicators directly affect the quality and performance of color steel plate. These tests are mainly embodied in three indicators: tensile strength, yield strength and elongation. According to GB/T12754-2006 "Tensile Strength of Colored Steel Plates", according to classification, it should be between 270-560/MPa. The main protective properties are: coatings, coatings, corrosiveness, fire resistance, flammability, antistatic. The coating thickness should be 0.3-2.0 mm, the width should be 700-1550 mm and the length should be 500-4000 mm. The thickness here mainly refers to the thickness of the steel plate and the front substrate of the steel strip coating. The hardness of coatings is usually measured by pencil hardness test. Because color steel plate is mainly used in building and atmospheric environment, corrosion, fire resistance and flammability have become one of the long-term projects of color steel plate. In order to prevent the electrostatic charge from gathering, the color steel plate is usually coated with electrostatic antistatic agent, so it is necessary to test its antistatic ability.
Mobile Internet has brought revolutionary impact and impact on human production and lifestyle. It has had a subversive impact on almost all industries, especially traditional industries, such as commerce, media, communications, taxi, finance and so on. How to keep up with the pace of color steel producers? With the pace of the times, using the Internet to transform and upgrade, improve its service capabilities and level, and bring customers a better user experience, will be the necessary step of environmental development. Thoughts, perspectives, new production and management models are designed to meet new challenges. The development of color steel industry lies in improving operation efficiency and optimizing user experience. Only in this way can the color steel industry achieve product sales, open the closed-loop of manufacturers, products and users, and realize the organic operation of the industry. Continuous use of new concepts and means to achieve the completion of product sales in the color steel industry has become the key to the development of the color steel industry.