Market research is one of the most significant source of information that a marketing expert can utilize to discover information that will help in your SEO advertising and the ability to sell a product or service. In the world wide web, we refer to market research as ‘keyword research’– utilizing data to persuade your target market to visit your website.
Keywords primarily sum up the essence of your website in a few words. Considering that there are many different ways to say the same thing, marketers take advantage of keyword research to aid them to make selections based on customer and competitive data, rather than just guessing. This article will demonstrate to you how to carry out keyword research in a somewhat practical and accessible way.
How to perform keyword research?
There are six essential measures to abide by when conducting keyword research. The ultimate objective is to obtain a list of exceptionally targeted keyword phrases that describe your website content effectively. Let’s look at this process in more detail.
Begin building a list of words and phrases that you assume your target audience would choose to characterize your products or services. Think about how your clients would find you on the internet. What type of stems, such as ‘How to’ or ‘Where can I’ would they use and what about local modifiers for example, ‘Brisbane’ or ‘Australia’? Would your consumers use modifiers such as ‘free’?
As you can see there are lots of variables to consider, however, the most essential part is to think just like an ordinary customer and how they would go about locating your products or services.
Using a research tool
Utilising a keyword research tool to extract your keyword data will enable you to establish which phrases have the ideal combination of demand, relevance and attainability. All of this can be undertaken with Google AdWords Keyword Planner, however, paid tools such as WordTracker supply more advanced insights into competitive analysis, along with additional data from Bing and Yahoo! search engines.
In the Google Keyword Planner, for instance, use the first option on the home page, ‘search for keyword and ad group ideas’. This feature will provide you with precise match search results and keyword suggestions, delivering you data on the popularity of your keyword phrases as you have logged them.
Refining your keywords list
Since Google Keyword Planner is designed to support Google Ads, your end results will be divided into two sections: Ad group ideas, and Keyword ideas. Click on the Keyword ideas tab to observe a thorough list of keyword ideas sorted by monthly average searches.
Nearly all research tools will offer you suggested keyword phrases very similar to your originals, however, they provide you with important insights into the specific language your target market uses to browse for your products or services. These insights can aid you in building and refining your keywords list, along with helping you with your product and content roadmaps.
Verifying keyword relevance
At this point, you’re going to get a huge list of keywords so it is crucial that you sort through this list using relevance as the central criteria. This means keywords that specifically illustrate your products or services or the content of your landing page. If a phrase doesn’t characterize your content concisely and accurately, simply remove them. Never attempt to fool Google, or your clients, by making use of loosely relevant keywords.
Verifying keyword demands
Whether or not you’re an SEO advertising professional or a small business owner doing it yourself, you will be in a position to determine the demand of a keyword phrase by reviewing the average monthly searches in Google Keyword Planner. A huge search volume reveals that not only is a specific phrase very prominent, but that currently, this is the specific language that consumers are choosing to find your products or services. Using keyword phrases in high demand will optimise your web page simply because Google will find your content remarkably accurate.
It is always best to use a mixture of long-tail keywords (very specific, low demand), and general keywords (high demand), to make sure you reach each of your target market’s preferences.
Now that you appreciate your keyword relevance and demand, it’s necessary to analyse what your competitors are doing. Do a search for a keyword in your refined list. If you see results for very similar products and services, or highly competitive brands, then this is terrific! Examine the sort of language the top results are choosing, and seek to identify weak aspects in their web pages so you can strengthen yours. It’s crucial to get a thorough idea of where you stand with your competitors. You do not have to be the number one search result to succeed, you merely need to be competitive.