Decentralized exchanges and KYC
It's important for decentralized exchanges to get ready for KYC and AML regulations now so they will be prepared if and when they find themselves subject to the rules.
What is KYB, and why does it matter?
If you work with other companies, you may be required to implement KYB verification. Learn more.
5 best practices for securing health data
Healthcare organizations must prioritize data security to protect patient information and ensure regulatory compliance. Learn how.
Should a private company own taxpayer data?
Recent controversies involving the IRS’s use of third-party ID verification service providers raise an important question: What’s the right way to handle identification of taxpayers online?
Reimagine your manual review process with Persona Cases
Cases gives your team a single place to control, customize, and optimize your entire manual review process.
NFTs and compliance: what to know about this crypto-era commodity
Learn more about non-fungible tokens, why they're appealing to criminals, and how to reduce the risk of money laundering via NFTs.
What are issuing database verifications?
Issuing database verifications are one of the best ways to reduce fraud in your business. Learn more.
What will the post-Covid fraud landscape look like?
Learn about the risk areas anti-fraud professionals are most concerned about — and how to protect your business.
What is a politically exposed person (PEP)?
Learn what PEPs are, why your business should screen for them, and how Persona can help.
Identity verification: a crucial component of customer experience
Friction during IDV can create a poor user experience that can break trust with your customers. This is why IDV must fit each unique situation and user.
How to protect your business against synthetic fraud
Synthetic identity fraud is a fast-growing problem. Learn why it’s important and how to proactively guard your business against it before it’s too late.
Identity verification vs. identity authentication
Learn how each approach works, where they differ, and what role each plays in building consumer trust.
Top GDPR statistics businesses must know
GDPR is one of the most extensive regulations governing data collection. Learn who it affects, the types of data it covers, and more.
Let's get Personal: Meet Etra!
Learn more about Etra, our business talent lead, Formula 1 enthusiast, and unofficial Jeopardy host.
Let's get Personal: Meet Geet!
Learn more about Geet, a sales engineer at Persona who loves the Lakers, avocados, and selling tech.
Q&A with Cybernews: Using IDV to build trust
Persona CEO Rick Song chats with Cybernews about how identity verification solutions can deter fraud and be used to rebuild trust between companies and customers.
Why you need a digital verification system for your business
Here’s what businesses need to know about the evolution, operation, and impact of digital verification.
What is anti-money laundering (AML), and why is it important?
Learn about the stages and harms of money laundering, key AML regulations, and how to meet constantly evolving compliance standards.
Let's get Personal: Meet Christie!
Learn more about Christie, a product designer at Persona who loves birds, board games, and talking to customers about how they use our products.
Perpetual KYC: The future of customer due diligence
Perpetual KYC (pKYC) is one of the best ways to protect customers. Learn what it is, what it looks like, and why it's important.
Social media and dating apps have a serious identity problem
It’s time for social media and dating apps to face the music and curb fraud, deception, and disinformation on their platforms once and for all.
Let's get Personal: Meet Zoey!
Get to know Zoey, a CSM team lead who loves coffee, yoga, and helping Persona's customers.
What the Consumer Privacy Rights Act (CPRA) means for your business
Learn how the Consumer Privacy Rights Act (CPRA) differs from the CCPA, the implications for your business, and how to prepare.
How to evaluate your KYC compliance
Learn what types of businesses are subject to KYC regulations, what it means to be KYC compliant, how to evaluate your compliance, and more.
Let's get Personal: Meet Melissa!
Meet Melissa, an engineering manager at Persona who loves building products that customers find useful... and boba.
Two-factor authentication statistics
Businesses need to heighten up their security to keep their company and customers safe. One of the easiest measures to take — and simplest to set up — is 2FA.
What is Know Your Customer (KYC) — and why does it matter?
KYC and AML are regulations that require businesses to verify their customers’ identities. Here’s what you need to know.
Why businesses need to rethink identity online
The digital-first world is here to stay, and it's time for businesses to put the proper systems in place to protect the privacy and security of their users.
The AML compliance checklist: best practices, tools, and processes
In this AML checklist, we’ll briefly go over the five AML pillars, then dive into four processes that can help improve AML compliance.
How to implement the five pillars of AML compliance
Learn what a compliant AML program looks like and how to establish one at your company.
How we’re reducing AI bias at Persona to create a more human internet
Biometric verification isn’t perfect. Here's what we’re doing to address bias in AI-powered face recognition at Persona.
The next era of moderation will be verified
Verification isn't just a blue checkmark — it's an increasingly important tool in moderation efforts to combat nefarious issues like harassment and hate speech.
The importance of KYC for crypto exchanges
Here’s what crypto exchanges need to know about KYC compliance.
How to incorporate age verification into your business
Any business that sells age-restricted products, provides access to age-gated activities, or delivers services that require adult consent must verify ages. Learn more.
How to enhance your identity verification decisions with AAMVA checks
AAMVA verification is an effective tool against fraud, but it has tradeoffs, too. Discover the benefits and drawbacks — and how Persona can help.
Announcing Persona’s $150M Series C
We've raised a $150M Series C to continue growing our identity infrastructure platform built to support real people, not user IDs.
What is account takeover fraud?
Account takeover fraud can negatively impact both your customers and business. Learn what it is, how to prevent it, and more.
Designing an app builder with server-driven UI
Making the Persona app more configurable wasn't enough — we had to design and construct an app builder.
The unconventional way we built an award-winning team
Our approach to finding great talent isn’t for everyone, but we’re incredibly proud of the team we’ve built and look forward to this next chapter of growth.
My not-so-typical intern project at Persona
How my intern project became one of our customers' most effective means of deterring fraud.
Deepfakes: The new face of fraud
Learn how deepfakes work, where they came from, what risk they pose to your business, and more.
On remote onboarding during Covid and a scavenger hunt that helped me find peace
One Personerd shares her experience with remote onboarding and a very special team-building event.
Introducing Workflows: automations for any use case
From setting custom rules to triggering actions, Workflows is a flexible, intuitive, and powerful way to automate your identity processes and more.
Our Series B and the future of Persona
We’ve raised $50 million to bring us one step closer to becoming the identity layer of the internet.
New age of data privacy regulation: How businesses can prepare
It’s only a matter of time before new data privacy regulation is passed, so it’s pertinent that businesses prepare before it’s too late.
Introducing free identity verification with Persona
Our Starter plan will support any business from any industry and any size with free and secure identity verification.
PII storage to suit all your compliance needs, enabled by Accounts.
Supplement your Inquiries with Reports
Continuous Reports in Persona, enabled by Accounts
Offering support during COVID-19
Free Identity Verification for essential services
Let your users Verify, and Reverify, and Reverify again.
Reverification of individuals in Persona, enabled by Accounts.
Using browser fingerprinting to deter repeat fraud
Each of our browsers are unique, just like us.