The examples and case studies used are relevant to today`s business concerns. Actual companies and commercial products are examined. “Hyperlinks” add additional relevant resources. In this unit, we look at different forms of ownership (sole proprietorships, partnerships, and corporations) that influence how businesses are taxed, how profits are distributed, and the regulations to follow. The form of ownership you choose corresponds to the growth, taxation and future of your business. In this unit, we look at some techniques that entrepreneurs use to analyze profitability. We look at the characteristics of successful entrepreneurs, how small businesses affect the economy, and the role of small business administration in the United States. Very professionally structured manual. On an equal footing or more than books produced commercially by major publishers. Very relevant to the business world before the pandemic. As a textbook for an introduction to economics course, the Introduction to Economics – 2018 textbook offers a practical overview of various aspects of economics in 17 chapters. In addition, this manual contains key terms.
Read more The text covers the topics in detail and offers current case studies, critical thinking exercises and vignettes with practical examples of the concepts to be learned. In addition, the companies mentioned in the text are up to date, which improves the learner`s ability to review and validate information and business practices. The marketing section is slightly different from other business books in that it features the “five Ps” (vs. four P`s), but the fifth P – People – is a relevant and useful addition. This text provides an excellent overview of the company with a complete index. The book clearly describes resources and advanced literature for further study of a particular topic. The text did not deal with franchising as a business design, but rather. I haven`t noticed any offensive or insensitive content, but this topic could be an additional content area or appendix given recent cultural events in the U.S. and abroad. The effects of cancel culture are real, and companies and their employees need to learn about the potential impact of their words and actions. The text covers the wide range of relevant business topics in a thorough and digestible manner. The level of detail and numbering systems for each chapter are sufficient for students to gain the necessary exposure, understanding and practice.
Read more The topics presented are up-to-date and relevant. The author takes an unbiased look at the company from all angles. Introduction to Economics is one of the most important classes in business administration or office administration. This is often the student`s first contact with contemporary companies. As a result, the Introductory to Business course can evoke lifelong impressions and attitudes. Introduction to Business can be one of the most influential courses a student takes in business administration. At the beginning of the course, the instructor describes the methods for evaluating students` progress and the criteria for awarding a course grade. Methods may include one or more of the following tools: Each chapter of this manual included additional ethical tasks that help account for the diversity and various dilemmas that companies have faced over the years. These assignments, along with examples in the textbook, help create a more inclusive learning experience for students. It`s very deep. Sometimes I have the impression that it could go further than an introductory text. I teach a course that is supposed to be aimed at non-commercial majors, and I think more general information might be better.
For all this, however, I. read more Every day, business owners make financial decisions that affect every stage of business operations, for example. B payroll, cash flow and forecasts of future growth. A thorough understanding of accounting and financial management allows business owners to find the best sources and use of funds. For example, you can get an accurate measure of your company`s health from the income statement, balance sheets, and financial metrics. We study financing options, how to analyze loans and the time value of money. We also look at how banks, such as the U.S. Federal Reserve Bank, affect companies` ability to obtain financing. This text is not culturally insensitive. I would even encourage the use of current social or political examples to show how they affect the industry (e.B.
COVID-19). The text and resources allow for a solid curriculum and/or course design with modular content aligned with learning outcomes. In addition, the student can quickly go to each chapter and choose the basic business concepts, supported by resources for students. You don`t need to use every chapter or subchapter to give students an introduction to economics. Very flexible in this area. I enjoy using modern, concrete examples to give students a deeper understanding of these business topics that are otherwise abstract and intangible. I really liked this book, as well as the teaching materials suggesting appropriate video links. I would like to see more activity at the end of the chapter with more in-depth evaluation requests. There is a lot of open and critical food for thought, but more structured activities would also be welcome. Additional content on the impact of the pandemic on the economy and society would also be a great chapter/appendix! The text is culturally respectful.
Examples and images include a variety of races, ethnicities, and backgrounds. Perhaps a few more images could be added to the Management/Leadership and Your Business Career sections to highlight individuals, teams, and inclusion. One area in which the book excels is the dissemination of the concepts of ethics and social responsibility in the chapters. There is also a separate chapter on these topics. I think it is very current. Some of the other books I`ve reviewed used very old concepts, and that seems to be quite contemporary. The examples of today`s leaders are great and offer different perspectives. The topics in this course cover many areas of activity. In many ways, it is up to the instructor to consider the organization of the manual as good or in need of improvement. Each concept focuses on its own chapter, so clearly assigning the requested chapters in a particular order can help organize the material.
The last chapter of this textbook is perfect for summarizing the importance of an introduction to the business course as it deals with the student`s future career in a business field. The 17 chapters cover the main topics for businesses. I used this book to create an online course. The students found the book easy to read, easy to use and relevant to their learning. Additional resources for instructors and students provided assessments, exams, case studies, and other practical aids to create a comprehensive learner-focused course based on the company`s learning outcomes. I recommend the book because of its comprehensiveness, suitability for business concepts, and attention to what matters most in the business world and in the classroom (or online). First, read the curriculum. Then, register for the course by clicking on “Register me for this course”. Click Unit 1 to read the introduction and learning outcomes.
You will then see the learning materials and instructions on how to use them. All the information presented seems to be consistent with what I have found in other sources and how it is understood by today`s business world. Introduction to Business is designed to familiarize the interested student with many features of the modern business. The course shows the student how these functions exist in a changing society and what kind of decisions need to be made in this environment. The course is also designed to familiarize the student with the variety of professional fields in the fields of business. The importance of the economy in modern society is also emphasized throughout the course. Topics such as business environment, management, organization, marketing, finance, accounting and data processing are covered in the introduction. Credits are accepted as required and/or awarded at choice for the Certificate in Business Administration and Business Technology or Portland Community College`s degree programs. .