Online marketing is changing from what was done just one year ago. To stay current in the ever-changing marketing trends, knowing what is digital marketing and the best strategies for increasing conversions is crucial for the best performance.
What Is Digital Marketing Definition
Wikipedia defines what is digital marketing as Digital Marketing is the marketing of products or services using digital technology, mainly on the Internet, but also including mobile phones, videos, and various online social media sources.
This means that any and every platform on the Internet to market products or services can be considered digital marketing.
The difference from last year is the capabilities of smartphones and their uses as a viable means of marketing. Smartphones are capable of not only taking great pictures but also recording video and uploading to the Internet in “Live mode” and receiving immediate engagement from audiences.
This is huge! The application of this technology for anyone with a smartphone can incorporate this in their marketing techniques which can have immediate results for individuals or businesses. Advertising and marketing with an AdWords campaign or Social Media channels, like Facebook advertisements won’t have any results until after the campaign is finished.
For some businesses, especially the ones operating on a shoe-string budget, waiting two weeks to one month for an advertising campaign to see the results can be devastating. Especially if the wrong keywords are used and either no one clicks on the advertisement or worse, it attracts traffic that doesn’t convert. Either way, the individual or business loses money on the cost plus the time to reap the results.
Using video to capture an audience is proven to be more effective than just using the printed word.
There are different directions that someone can go on how to learn digital marketing. This depends on how deep your pockets are to decide on the best option to learn how to do digital marketing in 2019. The Internet is progressing at a pace that makes things obsolete in a matter of months so staying abreast with the ever-changing marketplace will ensure continued conversions and success.
To learn digital marketing from online courses then Udemy is a great source of knowledge based curriculum for a modest price. They have several different digital marketing courses that anyone can afford. As of this writing, some of these courses were charging only $10.99 for the whole course, which is a bargain.
As in what was said earlier about using your smartphone for live video is one of the best responses that you can do that can have an immediate result in your marketing efforts.
The strategy to use is to create a schedule and stay on it, no matter what. For example,
- Monday – research keywords and subject for a new post
- Tuesday – finish a post and publish, submit to search engines.
- Wednesday – Marketing day on Social Media, like Facebook, Instagram, Pinterest, Twitter, etc.
- Thursday – Research new keywords and subject for next post.
- Friday – Finish new post and publish, submit to search engines
- Saturday – Housecleaning, like linking posts to each other, update the sitemap, do a/b testing of capture page.
- Sunday – Brainstorm post ideas for the upcoming week, check site rank of the previously published post
The schedule above is an example only but having a schedule is necessary to keep you moving forward every day.
Types Of Digital Marketing
Social Media comes to mind as far as marketing for immediate results. This includes
The above is just a sample of the many different social media platforms available to start marketing your brand. I wouldn’t suggest doing all of them all at once, but I personally picked out two SM platforms and tried to learn everything I could about their particular platform. I suggest you do the same and become an expert of just two social media platforms. Market the heck out of them for six to nine months. By this time you will see if a new strategy needs to be implemented and learn two more platforms.
Check your Google Analytics to see which channel is bringing in the most targeted audiences and what your conversion rate is from each channel. Make a decision on whether to keep both channels as a good market source or move to the next SM channel to learn how to market there.
YouTube channel is a game changer and so it should be, YouTube is the second biggest search engine to Google. Did you know that over
- one billion hours of video are watched every day?
- over 400 hours of video are uploaded every hour?
- That YouTube has over 1.9 billion monthly active logged in users?
YouTube is a huge platform to use as a perfect marketing complement to your website. Google+ is history now, but YouTube Discussion board has replaced it and using your smartphone to record video has never been easier. There are more younger people watch videos today than ever, which only makes more sense to make a video, put on YouTube, share it on your website and get the benefits of both.
Social media isn’t the only game in town. There are several other media channels ripe to pick from. My favorite and old school is a Forum that is in your niche. If you look at the niche description you will see how many members but also the last time new material was published. Go with the larger groups and also the most recent published post.
Find a thread that matches best to your expertise or experience and follow it and leave comments on. If you can offer suggestions to the people asking for solutions you have just scored big. You do this a couple of times and you will see a rise in your traffic to your home site.
Marketing in 2019 will be different than marketing done in 2018 and years past. The Internet is evolving and so too is the marketing channels and abilities of technology to connect people to what they want and search for. It is up to us learn how to help solve the problems people are searching for so that our conversions are better and our bottom line is better also.