Maria Nila does not believe animals should be part of human vanity, which is why their haircare products are 100% vegan and animal friendly. However, their cause doesn’t stop at just their products. It is also important for us all to contribute in other ways for a friendlier world. Every year on November 1st, Maria Nila starts The Friendly Year. This calendar year consists of a larger charity campaign during World Vegan Day and throughout the year, a new addition of The Friendly Reader, and a final donation to a specific wildlife-cause. For 2022, Maria Nila Friendly Year aims to support our tree-dwelling friends, the Sloths.
The health of the sloth population depends on the health of the tropical rainforest. And as deforestation continues, sloths are losing both their homes and their food. This has led them to descend from the treetops where they usually reside, making them an easy prey for other species, car accidents and poaching. Sloths are also, at an alarming rate, being taken and sold for photos and interactions with tourists. These types of activities cause sloths a lot of stress and anxiety and lead to a premature death. Most sloths held captive die within three to six months.
World Vegan Day is a global movement where the benefits of veganism for humans, animals and the environment are celebrated. This year, Maria Nila has decided to put sloths in the spotlight. Together with their long-time partner, the trusted wildlife charity organisation The Perfect World Foundation, Maria Nila will contribute to The Sloth Institute of Costa Rica whose mission is to enhance and expand the welfare and conservation of sloths. Two of the sloths Maria Nila will be following on their journey to life in freedom is baby Gordita and baby Gorgie, who both were found and rescued at only a couple days old. With the right support and training baby Gordita and Gorgie will be fit to live a life in 100% freedom.
From October 28th until November 10th, Maria Nila will be donating profits from MARIANILA.COM to The Sloths Institute.