Context: The Cheese Touch game was popularized shortly after the publishing of the Diary of a Wimpy Kid series and corresponding movies. The Bone Touch was one group’s variation of this popular game, instead altered to fit a rural ranch setting, replacing the forbidden cheese with a cow hide being displayed as decor.
A.F. : Okay. The Cheese Touch is, so, um, typically if someone touched cheese in elementary school they would have the Cheese Touch and the only way to get rid of it is to pass it on to someone else. P.Z. : Yeah, I know that we played that at my elementary school, but we had also, because we were in rural San Diego, we went to a ranch and there was a cow hide, and it still had a bone attached to it, so that started the Bone Touch, but yeah, the Cheese Touch. A.F. : Yeah P.Z. : That was really popular, what, late two-thousands? Early two-thousands? A.F. : Late two-thousands, early twenty-tens.
Thoughts: I had read the books that this game was based on, so the game made perfect sense to me when it began gaining popularity. This seemed to be extremely popular for a number of years, and seemed just a variation on the ‘cooties’ game that children often also play.
The informant told me that she learned this game while in elementary school and that she’s noticed that most people played this game when they were younger, even if they did not go to her school. The game originally came from the popular book “The Diary of a Wimpy Kid” when a character touched a piece of moldy cheese and was diagnosed with “the cheese touch.” This game quickly caught on with elementary school children across the nation, even with kids who did not read the book. The game was essentially tag, but instead of “being it” it was called having the cheese touch. The informant notes that it was occasionally used to bully other children (popular kids would sometimes give the touch to a kid they thought was weird so that they would have an excuse to run away from or ignore said kid). She said that boys would mostly give it to other boys unless a boy had a crush on a girl, in which case he would give it to her. She confessed that she never really believed in the cheese touch but that it was just a fun game to play on the black top.
The informant goes to a school in Southern California and grew up in Newport beach where she attended a nice public school.
While this game was just something that the kids used to entertain themselves during recess, it gives insight on how young children socialize with one another. I find it interesting that the children would use the same strategy on a kid they were bullying and the kid they “had a crush on.” Because children have no prior relationship experience, they don’t know how to handle romantic feelings and may resort to this tactic in order to express their emotions.