A simple mistake can ruin your marketing campaign. Here's what you can do to minimise the damage and save your brand's reputation.
With summer on its way, we offer some advice and insights on how direct marketing can make the most of the season with a summer-focused campaign.
It's not just what you say, but how. Word choice can define the tone of a mail campaign, and this can affect sales when targeting a particular demographic.
What can direct marketers learn from comic books?
The history of mainstream comics holds valuable lessons on what marketers should and shouldn't do. Here are two that you can apply to your next campaign.