Everyone in SaaS wants viral growth. What if your job was to build a program to generate growth through referral marketing? That's Amplifinity's bread and butter.
Larry Angeli, CEO of Amplifinity outlines the components of a successful referral program so you can do it too. Then he makes it concrete by inviting Amplifinity customer Randy Fahrbach (Sr. Manager Channel Development, LogMeIn) to share his specific experience growing referrals at GotoMeeting.