We promote innovation in automotive UX by leveraging our extensive experience in consumer and professional electronics.
This pressure-cook workshop is the ideal tool for approaching your topic. We assess your challenge by reviewing your customers' needs, market trends and key technologies. Based on this input, we define attractive high-level design directions.
Starting from an early idea, we apply our agile design process and first of all collect feedback from end users. Based on these insights, we generate concepts and translate them into experiential prototypes which we then test and validate with users. Several rounds of refinement and validation will be conducted, depending on the specific requirements of your project.
We want to be your partner from the early stage of strategy definition on. During our journey together, we make sure the aspirational objectives of your strategy are integrated in every step of the development process. This way, we will safeguard and continuously promote a firm user-centered mindset inside your organization.
Are you looking for a partner to guide you through the complex steps of automotive UX development? We are always open to new partnerships. Let us know your needs and we will come back to you.
Pilotfish Car HMI is PART OF THE PILOTFISH GROUP, AN international design studio with more than 20 years of experience in product and experience design.