Evelyn Pacheco Joins Cox Media Group Orlando Radio as Director of Sales
Tuesday, March 15, 2016 — Cox Media Group (CMG) Orlando has named Evelyn Pacheco as its new Director of Sales. In this role, Pacheco will lead the sales organization of CMG Orlando's top performing radio and digital brands (WCFB, WCFB-HD2, WDBO, WMMO, WPYO, WWKA and ESPN.)
"After a very thorough search for a Director of Sales, I am excited that Evelyn Pacheco will be joining our CMG Orlando team," said CMG Orlando/Jacksonville Regional VP and General Manager Susan Larkin. "Evelyn's leadership talent and past successes are the right combination to help lead our sales organization and talented team to new levels of success."
Prior to joining CMG Orlando, Pacheco was a member of the sales management team at CBS, Orlando FL. "I am honored and humbled by the opportunity to be a part of the CMG team in Orlando, which has a history of being a force to be reckoned with, and I look forward to working as a collective to take our market to the next level. I'm excited to be working in tandem with Susan Larkin and the entire team to perpetuate growth, while nurturing the coveted CMG culture for many years to come," said Pacheco.
Pacheco studied Communications and Spanish in Loyola University in New Orleans, LA. She has been in the media for 17 years and was the recipient of the President's Club Top Market and Nationwide Sales Performer award.
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America's leading direct marketing companies, and Savings.com, a leading destination for online coupon codes and grocery deals. The company's operations currently include 14 broadcast television stations and one local cable channel, 60 radio stations, seven daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.