It's common knowledge that online attention spans are continuing to drop. Most people simply won't take the time to read text, but if they have an option to watch a video instead they'll stay longer. So if you have a story to tell on an online platform, video is the way to go. And if your content is a little tricky to explain, then you'll specifically want an explainer video.
Take a look at this explainer video for Impact360 we recently created. Impact360 is new non-profit aimed at helping researchers and practitioners who work on natural hazards to collaborate. Since they needed to explain the benefits of collaboration to two different audiences, while increasing engagement on their new website, an explainer video was the perfect solution.
Showing benefits, FAQs, and How To's are all problems that can be effectively and creatively solved with an explainer video.
So what makes a good explainer video?
1) A well-written script that is relatable, speaks to your target audience and helps them to understand your product or service better.
2) The right duration time. We believe this is 2 minutes or less. Any longer and most people will click away.
3) A well-crafted design with professional drawings and motion graphics. This is what will keep the story moving forward in an engaging way.
The founder of the Graphic Recording Studio, Alece Birnbach brings experience as an illustrator, fine artist, and 20 years as an advertising art director to her company, which is hired by the Fortune 100 to craft graphic recordings at their conferences, workshops, and proprietary meetings. Her unique combination of skills and experience gives Alece the unique ability to listen differently to what clients need and to draw out (literally!) their ideas always with sustainable outcomes in mind.