Digital twins, human experience platforms, and ethical technology and trust are among the trends expected to transform enterprise strategies and disrupt business models in the next couple of years, according to Deloitte's 11th annual Tech Trends report, which was released this week.
China's New Retail: Consumer-Centered, Data-Driven
Economic reforms have led to the emergence of a huge consumer class in China, one that is curious, demanding, aspirational, and informed. Many retailers are shifting to a customer-centered approach that unites the e-commerce and in-store experiences.
Deloitte Consulting CEO on 2020 C-Suite Trends
In the year ahead, enterprise leaders will emphasize social responsibility, invest against a global backdrop of continued economic and geopolitical uncertainty, and proactively pursue digital technologies to power wholesale transformation, according to Deloitte Consulting Chairman and CEO Dan Helfrich.
As Industry Lines Blur, Organizations Embrace Fusion
Technology has made it easier than ever for brands to extend their reach beyond their traditional domains by participating in smart, open ecosystems. In this new era of convergence, marketing leaders who help their companies reimagine their role in the marketplace and in customers' lives can prepare for, and even drive, disruption.
Bring It On: Why Data Makes Creatives Better
Pairing intuition with data throughout the creative process can lead to better ideas and new routes of inquiry, says David Redhill, global CMO of Deloitte Consulting. It's an approach that can benefit not just creatives, but also more traditionally left-brained professionals, who might see their work with fresh eyes, too.
2020 Insurance Outlook: A Premium on Innovation
To Boost Customer Trust, Make Privacy a Top Priority
In an era of increasing consumer data regulations, retail marketers are challenged to protect customer information while still providing personalized experiences. Advanced privacy policies focused on building trust can help organizations build long-term, loyal customer relationships.
How VistaJet Aims to Meet Sky-High Expectations
VistaJet's clients tend to be the most successful people in the world, says Matteo Atti, who serves as executive vice president of marketing and innovation for the global private aviation company. In a video, Atti shares his insights on attracting and serving these customers, a challenge that demands a highly personalized approach.
Quantifying the Value of Human Values
Many organizations today are investing significantly in programs and tools to improve customer, workforce, and partner experience. Deloitte research shows that human values can be measured and used to enhance experiences across the board while improving the bottom line.
Human Experience
Southwest App Taps Cloud, IoT to Elevate Travel CX
No matter how carefully travel plans are laid, few trips go exactly as intended. Southwest Airlines is currently testing a mobile app that uses the cloud and the internet of things to help keep passenger surprises to a minimum.