Do Open Houses Help to Sell Homes?
I have held many open houses and in most all cases they did not result in a sale. Instead, I acquired a few new buyers and gave families something to do on a Sunday afternoon.
When a real estate agent markets a home, they have some control over who enters your home. Sometimes by requiring that a buyer's agent bring only pre-qualified buyers to view your property. When you hold an open house – anyone can enter your home.
Personally, I think concentrated efforts on professional photography and video posted on popular real estate search sites and social media sites are more likely to get you the type of exposure you are seeking with an open house. Instead of having me sit at your home for four hours drinking coffee and playing with my iPhone, let me do some real work for you.
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