Eschmann are one of the leading manufacturers and distributors of high quality medical devices including infection control products, operating tables and electrosurgery equipment. Eschmann asked us to develop their 'Direct' service which enables dental practices to purchase their products direct rather than through a third party. We had some constraints with the logo development but focused on bringing the core of their brand to the fore. They have a large and highly skilled service team that are able to deliver unrivalled support and knowledge of the products. It was these men that we wanted to make heroes, the maintenance of the product is as important as product itself.
The brand development completely repositioned Eschmann. It reinforced their key strengths, highlighted some that were hidden and gave them an identity that differentiated them from their competitors.