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Facebook Extends Live Streams to All Verified Pages
Dec. 19, 2015, 11 a.m.
Facebook is rolling out another round of live streaming, this time to less famous, though still important people: verified pages.
Pages with the blue checkmarks can now share live video using Facebook for iOS to make announcements, share breaking news updates, take fans behind the scenes, host Q&As, and more.
In August, the social network launched a Periscope-like service for athletes, musicians, politicians, and other "influencers" to live-stream from the Facebook Mentions app. While anyone could view the videos, only select public figures with a verified Facebook page could host one: Famous people like Dwayne "The Rock" Johnson, Serena Williams, Luke Bryan, Ricardo Kaká, Ashley Tisdale, Lester Holt, Martha Stewart, and Michael Bublé.
Facebook expanded live video earlier this month, with content from MLB on FOX, Spanish soccer team Real Madrid C.F., the The Tonight Show Starring Jimmy Fallon, The Wall Street Journal, and the White House. Going forward, all verified accounts can check it out.
Once it rolls out, visit your page on Facebook Page for iOS, tap Publish, and select Live Video. During the broadcast you'll see the number of viewers—including names of other verified people or Pages—and a real-time stream of comments. Once you've finished, the complete video will be published to your Timeline.
"We've been excited to see all the ways Live has been used so far, and can't wait to see what's to come," product manager Vadim Lavrusik and engineering manager Dave Capra wrote in a blog post.
If you're planning to start live-streaming your life, check out Facebook's Best Practices for tips on sharing videos with the social network.
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