In fact, the most important factor in online marketing is the distribution of conversion rate. If you do well in the conversion rate, utility will be achieved effortlessly in the most basic online marketing process, as conversion rate exists in every step of online marketing. More profits with less input only need a slight adjustment.
Take our most basic online marketing on PCs for example: the whole marketing process is Input → Ip → Pv → Consultation → Transaction → Regular Customers → Referral → Profits. Throughout the whole process, as long as we improve one step with the other ones unchanged, the profits will greatly increase and even multiply! We may realize that when making online marketing. However, we find that such things are ignored during our talking with leaders responsible for online marketing operation from many companies.
If the Ip step triples and the other ones stay the same, the final profits will triple. Do you accept that? And so on, what can we find from that?
When every step improves, the profits will multiply!
So, something overlooked often has the most precious value!
What we all know on the Internet: people will not contact the customer service without consideration or caution until they have the intention to make a deal. So you should show others enough information, trustworthiness and benefits, further negotiation will be possible.