With mom and dad so busy now days, they are trying to find things that will entertain and teach at the same time. They spend a lot of money and time looking for educational games and toys.
The toy manufacturers have been watching the consumer trend towards educational toys. As a result, they are making more educational toys more frequently. In the past you could only find these toys and games in specific stores. Now they are a common thing in the bigger stores such as Target.
Standard toy sales have slowed down, but toys and games with educational value have increased. Parents are looking for toys and games that will help teach their children.
In 2000, educational toys came onto the market in a big way. Games that helped children to learn to read led the way, increasing toy sales over 100 percent. There are a lot of toys now that not only help teach reading, but they also teach math, problem solving, foreign languages, and many other topics that parents find important for their children to learn.
The success of some of these games like LeapFrog opened the door for smaller companies to get their educational toys products out into the market. The companies started to expand into other areas such as art, poetry and music.
The demand has become so great that large stores have set a great portion of the toy section for educational toys and games. As the trend is growing for both parents to have to work. It seems that these toys and games will become more popular.
As the need continues to increase toys that are educational, the price should start to drop. As in most things, when something is new the cost is high. There are those parents that feel the cost is worth for their children.