The intention of discovering your Inside Advantage is to announce it to your prospects and customers. If you want to know what an imaginative act looks like look no further than Steve Jobs and several of his announcements for Apple including his 2007 introduction of the iPhone.
If you've followed along with the previous blogs on discovering Your Inside Advantage, WHO and WHAT, your among the few who are disciplined enough and smart enough to know the value of discovering a marketing strategy that can give you a competitive differentiation in your market.
What happens when you don't know your WHAT, or in the case of Quiznos, you don't evolve your WHAT?
Can you meaningfully define who your core customer is? Can you provide a clear picture in 10-14 words of who your customer is? What drives and identifies them as someone with specific wants and needs that you satisfy?