At about the same time I stopped writing new blog posts on here I joined Cratejoy as the Director of Marketing. If you aren't aware of Cratejoy, it's this awesome all-in-one platform for subscription box businesses. If you've got a great idea for a subscription business, Cratejoy enables you to get up and running as fast as you're ready to move. You won't ever have to worry about technology and you'll avoid a ton of the mistakes I made starting out (like spending hundreds of thousands of dollars on development).
One of the major projects I've been working on at Cratejoy has been turning Cratejoy.com into a consumer destination. We're now taking our platform a step further and helping our merchants acquire customers too. Cratejoy.com is now the Cratejoy Subscription Box Marketplace. Our merchant homepage is now located at Start.Cratejoy.com.
I've observed several first-time business owners start a subscription box on Cratejoy who are now doing over $70,000/month in revenue. What do they all have in common? They picked a really good niche (with an active, vibrant online community) and they have at least 3 or 4 of the 7 properties of a great subscription box business idea.
I launched Subscription School, the first online publication dedicated to helping people start successful subscription businesses. We also started a YouTube channel with some really great how-to videos for aspiring subscription box entrepreneurs (featuring my buddy and long time biz partner Jesse Richardson).
People are getting creative! Many are finally starting to realize how expansive the subscription model can be. Some of my favorites that have popped up on Cratejoy: Gear Supply Co, Mindfulness Box and Monthly Pepper Box.
Large established subscription business are moving to Cratejoy. Migrations to Cratejoy include Boxycharm, Japan Crate, Zamplebox and more. Even NatureBox is running a B2B office snacks subscription on Cratejoy now!