John Lewis ad from 2011 was a product of a 'happily dysfunctional' relationship with its agency.
Making shopping almost effortless could be the key to generating more sales, according to research shown to Marketing Week.
A lack of quality ad formats and the only relatively recent consumer uptake of tablet devices is preventing brand advertising budgets from being spent on mobile devices, according to panellists at today's (3 October) AOP conference.