In 1993, headed by Ken's son Sheldon Johnston, the firm joined an international franchise, a relationship that lasted nearly 20 years. In 2005, Sara MacLennan joined the team to establish the brokerage's online marketing, and is now the marketing director of the brokerage. In 2012, the franchised brand was no longer a good fit for the personality of the brokerage. So, Sheldon and Sara repositioned the firm, developed its brand strategy, and created its new identity: Liv Real Estate®.
Liv offers a fresh perspective to real estate with a new outlook on dotted lines and traditional relationships between agents and homeowners. We take the artifice out of the transaction and the bus bench out of the relationship.
We are homeowners too, and we stand behind a transparent process. Our interactive online platform helps you to know what questions to ask, and find the home criteria you are looking for, easily. Liv continues to create real-video walk-throughs, and gives you intuitive tools to search your desired neighbourhoods and price range. Our well-known blog invites our clients and other industry leaders into the latest conversations about Edmonton's home marketplace.