On Hold Marketing of the Month - July 2019 (Binkelman)
The Client - Binkelman Corporation (Our client since April 1996)
What We Do for Them
With four locations, Binkelman Corporation certainly receives a large volume of phone calls each week. But the company's marketing team is confident their customers already know what they're calling for.
That's why the On Hold Marketing content we create for them doesn't focus on selling products. Instead, it's designed to entertain.
"We use Humor On Hold™ to provide a unique experience," said the writer Scott Greggory.
"We want to deliver a style of content that people don't necessarily expect while they're on hold," he said. "When we can engage callers with humor, we'll get them to giggle a bit, help them relax, and make it easier for them to like the Binkelman brand, all of which shortens their perceived wait time."
(Learn more about the benefits of Humor On Hold™.)
In this production, you'll learn about Binkelman's new dating app, BinkelMatch. We provide an important piece of advice about the beef stew that's a-cookin' up in the company cafeteria. And you'll learn why Binkelman and TV's "Flying Nun" will be forever intertwined. Hit the play button on the video above and give it a listen.
Founded in 1946, Binkelman distributes off-the-shelf and custom fabricated parts to customers in many industries. They also provide training and services that reduce downtime and optimize the service life of the parts they provide. Learn more at www.Binkelman.com.
Creative Consultant: Scott Greggory
Voice Talent: Scott Greggory & Amy Scott
Recording Engineer: Don Binkley