The internet is full of great advice on how to leverage opportunities at the end of the year. But what about after December gives way to January? Are there best practices for the beginning of the year, as well?
Between the period of Thanksgiving and the December holiday festivities – the time of the year I like to call "gravy season" – you have to present end-of-year giving opportunities to your donors. So, how do you cut through all of the festive, eggnog-infused chatter to make the most compelling case for why your donors should support your organization?
In parts one and two of this series, we explained the role of the team and the plan that has to be in place to successfully solicit major gifts. The last piece is great execution on the plan by the team.
It's easy for fundraisers to get excited about a prospective donor and immediately attempt to ask for a donation. In doing so, they may miss important planning steps that lead to greater success in closing a gift. In the first part of this series on a Major Gifts Mentality, we covered the major gifts team – who is part of it and what do they do. Now we must consider the plan.
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