Unilever's 235,000-Follower Secret
Exclaimer Ltd
LONDON, October 10, 2012 /PRNewswire/ --
How an FMCG Giant Increased its Social Media Audience by 470% in Ten Months
If you think your e-mail signature is just an electronic business card, think again - as Exclaimer, an e-mail signature software company with clients like Morgan Stanley and McDonalds, suggest in their new webinar on why the signature is a free, powerful comms channel that marketers already own.
"No other comms channel reaches everyone your organization talks to, at the very moment you're talking to them," Neal Stanborough, marketing manager, began. "Put an upsell message right below the buying process or social media content in front of your customers.
"Unilever simply added a Follow button to their e-mail signature and went from 40,000 Followers to 235,000 in 10 months.
"And that's just one success pulled from one of the many case studies we'll examine in our webinar."
Their 20-minute webinar focuses on the "Six C" framework Exclaimer has created to explain why e-mail signatures are a marketing comms channel and how to use them for connecting e-mail contacts to compelling social content, communicating marketing campaigns to perfectly aligned audiences or reinforcing traditional comms channels with conveniently timed call-outs, cross-sells and upsells.
They say they've drawn on 12 years of experience to collate case studies for each of their "Six Cs" of e-mail signatures: giving examples of how they're used, what they achieve and why they're necessary.
Exclaimer provides e-mail signature software for deploying a companywide signature: marketers design a template and everyone's signature automatically updates to match.
They say it's an advantage to have a channel on personalized, relevant e-mail from individual employees but they explain that can be a disadvantage if individual staff are free to tamper with it. The new talk expands upon the concept that software is ideal for preventing that lack of control and for getting the maximum benefit from e-mail signatures.
The webinar "Email Signatures: The Free Channel You Never Knew You Had" is free to attend and open for registrations on Exclaimer.com/webinars.
Unilever's Paul Maxin, describing their social media strategy, concluded, "We know these followers are relevant because we've seen an exponential rise in career page visits, and a significant increase in new hires."
Statistic and quote from LinkedIn Talent blog article "Secrets of Employer Branding Leaders: Unilever" (Srinivasan, 2012).[1]
About Exclaimer
Exclaimer provide award-winning, uniquely Microsoft Certified software for e-mail functionality management: e-mail signatures, archiving, auto-replies and more.
For 12 years, world-famous 200,000-user conglomerates and 4-person boutiques alike have trusted and valued Exclaimer's renowned solidity, security and quality.
1. Srinivasan, L. (2012, August 21st). Secrets of Employer Branding Leaders: Unilever. Retrieved October 5th, 2012, from LinkedIn Blog: http://talent.linkedin.com/blog/index.php/2012/08/employer-branding-unilever/
SOURCE Exclaimer Ltd