Why do some benefits capture your members' attention while others flop?
What makes members engage with certain services again and again and others never at all? Is there an underlying pattern member behaviour?
In this unique TAF training course, you are offered new insights into the art of winning members over.
When it comes to engaging members, success can begin before you say a word. It isn't just what you say or how you say it that counts, but also what goes on in the minds of your members.
Apparently insignificant visual cues and seemingly unimportant details can prime people to say "Yes" or "No" even before they are asked. As you'll learn in this workshop, if you can understand and apply tools of persuasion, you will better be placed to find, win and keep your members engaged.
Drawing on the latest research, and packed with fascinating case studies, the Psychology of Member Engagement is a masterclass in enhancing your powers of influence.
Cancellations must be made in writing to jshein@taforum.org by Tuesday, 17 September 2019, we cannot offer a refund after this date.