Following a full-scale analysis of all IT systems in use, Racing Post concluded that it would be beneficial to bring in a third-party subscription management platform. This led the publisher to MPP Global and eSuite, an advanced eCommerce platform empowering publishers to monetise digital content and physical publications. MPP Global were chosen due to their attitude to implementation and the innovative functionality available, including eSuite's access management and decisioning technology, as well as providing the tools to successfully connect with their readers, be they anonymous, loyal or highly engaged readers.
With project managers from both sides of the partnership, Racing Post benefitted from a seamless process throughout the integration project.
Since implementing eSuite, a key area Racing Post wished to develop was to reduce the number of churning subscribers; in particular, the number of involuntary cancellations due to subscribers whose card payments were failing. Leveraging eSuite's Retention & Recovery module, Racing Post now has access to a range of features to ensure revenues do not decrease due to churn. Implementing configurable multi-layered, time-based retry rules, suppression windows and card updater services, the publisher can monitor and make sure it is taking payment at the right time to ensure success.
With data playing a crucial role in publishers' businesses, Racing Post saw the need in having metering and access management functionality. It was essential to be able to set access rules for the website, while collecting additional audience insights to increase profiles. This level of information enables the publisher to continue to develop its customer-driven approach to digital services.