Imagecraft Productions
(818) 954-0187 | 24/7 Tech Support
If you have an upcoming equipment need, the office is open by appointment only. Please contact us at (818) 954-0187 or via email at Rentals@imagecraftproductions.com | info@imagecraftproductions.com to get your order started TODAY.
Help Us Welcome Mark Alexander, our new Strategic Account Manager
If you don't know Mark, he's been in the TV industry since 1980; starting his career at B.E.R.C as a driver and eventually landing here at Imagecraft Productions 37 years later as our newest, Strategic Account Manager.
Mark Alexander, Strategic Account Manager
Mark started in the Television industry in 1980, directly after college.
He was hired as a driver with Broadcast Equipment Rental Co. (B.E.R.C) delivering broadcast equipment packages to the networks and independent production companies. The camera equipment that BERC had to offer intrigued him. Therefore, he learned enough to get hired out to work in the field running a 1" portable tape machine. One of his first projects included doing sound for the NBC show, 'Fightback with David Horowitz' – he was hooked! Since then, all he wanted to do was learn more about the broadcast equipment and how it all went together.
In 1995, Mark went to work for Duke City Video as their Technical Manager. Ultimately he was promoted to Director of Technical Field Operations overseeing all remote productions. Subsequently he moved into their sales division, which allowed him to work directly with customers in the pre-planning stages of their productions. Mark had multiple opportunities to discuss the technical aspects of projects and to generate proposals which met the budget and production needs.
In 2000, Mark made the transition to Senior Account Manager, Technical Sales. Consequently, from there he moved up to Strategic Account Manager as a result of Bexel acquiring Duke City. During the transition he project managed various productions. As a result, becoming a Strategic Account Manager with the Imagecraft family, was a natural evolution.
What brought Mark to Imagecraft?
"Their great reputation throughout the industry was the main draw. In speaking with Jason Been (President) it was immediately obvious he takes great pride in the products and service that Imagecraft has to offer. Customer service is key for me, without it you're just moving equipment in and out the door. Jason truly cares about this company, its customers, the employees and the products they provide to the industry."
On a personal level, Mark has been married to his wife Kelli for 35+ years. They have 2 kids and a miniature dachshund named, Cool. He loves wine tasting, plays in a dodge ball league and is an avid reader of history and non-fiction books. He's even a single digit golfer…sometimes.
In conclusion, Mark, we are thrilled to have you as part of our team. We look forward to many great years ahead.
Meet Ben Fuller, Imagecraft's Rentals Manager	Showcasing Our Video Equipment Rentals – Cine Gear Expo 2017
Equipment, News
SOC Workshop: ARRI ALEXA Mini & Angenieux Optimo Lenses
Expert Advice, News
Here's Why Our ARRI Amira Rental Cameras Popular with Industry Professionals
COMING SOON to Imagecraft – The NEW Sony Venice Camera
Equipment, Expert Advice, News
Lighting, Grip and Electric, Every Production's Must Have List
News, Profiles and Interviews
Imagecraft Q&A: Video Production Rental Equipment Demographics
News & Updates Categories
Imagecraft in the News (11)
Profiles and Interviews (10)
Cameras, Equipment & Accessories (314)
Grip & Electric (149)
Production Gear (31)
Streaming Packages & Equipment (6)
Video/Engineering (121)
Over 25 Years of Experience!
3318 Burton Ave
Burbank, CA. 91504
Patel began his career in the television industry in 1978 where he worked for the BBC in White City, London. For the past 39 years, Patel has found the changes in technology and television entertainment compelling enough to keep him interested and excited about what he does. He has always worked primarily as an engineer and most recently has worked with several DPs on Beyonce, Taylor Swift, Pearl Jam, the iTunes Film Festival in London and the first ever LIVE Snickers commercial for Super bowl 2017 in 4k. Patel's interests outside of work include enjoying the national parks, camping, volleyball, soccer and hiking.
Tracy Leming is Imagecraft's General Manager. After 20+ years in the TV industry Tracy has done everything from front desk reception to rental agent. Tracy enjoys her job, loves her clients, and is excited to be at Imagecraft. Tracy moved from a small town in Northern California to the Los Angeles area in 1997. In her spare time Tracy likes to garden, travel, paint furniture, and play softball. She also enjoys spending time with her family and friends. Tracy is especially close to her two children, Kourtnee and Brandon, and has a boxer named Dude.
Jason Been is the Owner and President of Imagecraft Productions. Jason has been in the television production industry for over 20 years. He started his career in San Diego working sporting events with the San Diego Chargers and San Diego Padres. He soon met Robin Hirsch and Gar Smith, Co-Founders of Imagecraft Productions. He moved to LA to work with Robin and Gar and ended up on staff with Imagecraft full time. Jason eventually took ownership of Imagecraft and has continued to build it into one of LA's best production equipment rental houses.
Efren Navarro is one of Imagecraft Productions' shop techs. Efren is a born and raised Californian who has been in the entertainment industry for over 15 years. Efren has experience working with cameras, lenses, operating switcher boards, working as a lighting tech and grip. Efren is hands on and face to face with clients on a daily basis at Imagecraft. He knows the importance of good customer service and works hard to make sure Imagecraft's clients are happy and have what they need.
Nick Casas has been working in rental houses for over 10 years. Nick works alongside his brother Jason Casas and Efren Navarro building, shipping, and receiving equipment for clients. Nick loves to play golf and enjoys spending as much time with his family as possible.
Jason "JC" Casas started working in production as a driver in 2008. He really enjoys the fast pace work flow of a shop and learning about the new innovative equipment. After working at several rental houses around LA, JC found his way to Imagecraft. "This is my fourth year with Imagecraft and I love the small family feel of the office." Being a shop tech is something he finds challenging and rewarding day in and day out. JC loves a great game of golf, shooting firearms, playing slow pitch softball, fishing, and spending any chance he gets with family.
Rob Dietze graduated from University of Central Florida with degrees in Film, Radio and Television. He began his career working at Universal Studios Florida as a Live Show Technical Director, Weapons Tech, and Pyro Tech. In 2001, Rob moved to Los Angeles where he began doing freelance production work. Rob met Jason while working on 'Supernanny' as a First AC and Technical Coordinator. In 2011 Rob made the move from freelance to staff as Imagecraft's Camera Engineer.
In a land where the evil Emperor K-os reigns, one girl embarks on a journey to restore order, schedules, and the integrity of math for the people of the land, The Crew. Meet Lindsay. Lindsay was just an average A+ student at Miami University of Ohio double-majoring in communication and interactive media studies, working 2 part time jobs, and playing softball. Until one day, she saw an ad for Miami's film club… and everything changed. After dipping her toe in as Director of Programming for the region's first international film festival, she dove in to every film/commercial/doc project available and gradually realized she wasn't the same as the other kids. Her skills were unlike anything they'd ever seen. She could itemize budgets, locate large crews, color-coordinate spreadsheets, and manipulate a scheduling matrix with the swiftness of a ninja through the shadows. After graduating early, she tried to hide her abilities and disguised herself as a mindless PA at a local news station, but the calling was too strong and the world needed her. In 2010, she headed to LA in search of a challenge. Her pilgrimage took her from freelance PA to Coordinator to Manager, through the realms of Film, Livestreaming, Music Videos and Commercials until she arrived in a foggy, rule-defying land called Reality TV. In 2011, she discovered a time portal that took her to Imagecraft. There she found a properly equipped battle station where she continues to coordinate her plans. Will she ever defeat her lifelong nemesis, K-os? Will she find the enduring strength to do battle with his minions, The Producers? Will she become the hero we need? Now playing in a Burbank rental house near you.
Ben Fuller is originally from small town Massachusetts, and moved to LA in 2004 to pursue acting. He started at Imagecraft in 2006, and transitioned pretty early on from runner to shop tech, and shortly after to shop manager. Ben is now Imagecraft's Rentals Manager. "Getting to deal with clients on a daily basis is a good place for me. I still maintain open lines of communication with the shop staff, which has evolved quite a bit since my days in the trenches." Ben is a huge Boston sports fan, a karaoke junkie, and is always up for an adventure.
Mark Alexander has been in the TV industry since 1980. Mark started his career at B.E.R.C. as a driver, and landed here at Imagecraft Productions 37 years later. Mark's experience in the industry ranges from delivery driver, to Sound Operator, to Director of Field Operations, and eventually to his position here at Imagecraft as Strategic Account Manager. Mark has been married to his wife Kelli for 35+ years. They have 2 kids and a miniature dachshund named Cool. He loves wine tasting, plays in a dodge ball league, and is an avid reader of history and non-fiction books. He's even a single digit golfer…sometimes.
Gene Duggan has worked for Imagecraft Productions since 2012. Gene started his career in the TV production industry in 1990 at B.E.R.C., working his way from equipment delivery driver to operations manager. Gene is now Imagecraft's Director of Sales and Business Development. At work, Gene's number one priority is his clients and their productions. In his spare time, Gene enjoys spending time with his wife and two sons and playing golf, softball, and basketball.