Google Adwords Conversion Tracking Code is a third party tracking software used through Google. According to Google AdWords, through conversion tracking an organization can see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups, and more. Depending on the type of conversion an organization is tracking, the initial setup process in Google will be different.
Google Adwords Conversion Tracking Code Snippet code must first be obtained to add to the Kintera Thon event.
Ensure the code is in proper format according to Google Adwords Specifications.
Under Add Ons, click Customize forms.
In the Google Conversion Tracking Code Snippet text box, paste the code. If there's existing code in the text box and you want to replace it, select the existing code and then paste the new code.