In 2013, Global Personals earned the distinction of being the 13th company in the Sunday Times HSBC International Track 200.The list consists of mid-market companies across Britain and ranks them according to which ones have the most aggressively growing international sales.Managing Director Lorraine has a background in Business and PR.
In November 2012, Channel 4 News revealed that the company had created a team of employees whose job was to create fake accounts for its network of websites, in order to send large amounts of flirtatious messages to genuine users.
Former employees revealed that their job, the details of which they were not permitted to discuss with anybody outside the organisation, was to search the profiles of genuine members from around the world, select the most attractive photographs, and create artificial profiles, known as "pseudos".
The company started out with just one dating site, Singles365.com, which utilised the platform they developed called White Label Dating.
This platform was the first iteration of the company's current turnkey dating software.
Global Personals' revenue is close to hitting £50 million for the year.
Each employee was responsible for managing up to 15 different pseudos. Firstly, it was intended to coerce genuine members who had registered for free into paying a membership fee, in order that they could respond to the messages which they had received.
Secondly, it was to dissuade paying members from cancelling their monthly subscriptions: the pretence would sometimes continue for months, until the victim put too much pressure on the employee for a real-life meeting, at which point the pseudo would use one of several previously-prepared strategies for discontinuing the interaction.
Matchmaking has become a passion for Lorraine, now highly regarded as an expert and spokesperson within the field.