The Bachelor of Business Administration degree with a major in Marketing is accredited by the International Assembly for Collegiate Business Education.
The American Marketing Association defines marketing as the process of planning and executing the conception, pricing, promotion and distribution of goods, services, and ideas to create exchanges that satisfy individual and organizational objectives. The study and practice of marketing incorporates theories from economics, psychology, sociology, anthropology, and a body of knowledge specific to the field itself. Among the tools used by marketing researchers are surveys, interviews, and focus groups. Research data and secondary information such as population, demographic and industry reports are summarized and analyzed using descriptive and inferential statistics. Marketing professionals combine technical competence, interpersonal skills, creative talents, and business knowledge to anticipate customers needs and provide products to satisfy them.
Marketing careers include personal selling in retail and commercial environments, new product planning in manufacturing firms and service providers, and marketing research for large advertisers, research firms, and advertising agencies. The marketing curriculum of the College is based on a customer satisfaction paradigm known as the marketing concept. Business core courses provide students with the necessary foundation studies in economics, accounting, finance, management, and business strategy. Specialty courses in the marketing major focus on specific topics in marketing such as marketing research, advertising, personal selling, and distribution through channels. Students who successfully complete the curriculum for this major will have developed skill in the application of marketing theory and achieved the general education objectives of competence in critical thinking, quantitative analysis, and oral and written communication.
Students must complete the major or minor with a minimum cumulative grade point average of 2.25 in courses applied to the major or minor. Business courses other than those in the business core may not be applied toward the completion of more than one business major or minor.
The Bachelor of Business Administration - Marketing degree requires 120 credit hours.