Why Internal Communications?
NSS 2014 goes paperless with a unique real-time NSS app developed by imgZine
Marijn Deurloo
This year's Nuclear Security Summit (NSS), taking place from March 24th to March 25th in The Hague, is set to become one of first major international summits to entirely 'paperless.' The NSS organization team, led by the Dutch Ministry of Foreign Affairs, is leveraging a unique mobile NSS app, developed by real-time publishing platform imgZine, to offer relevant information surrounding the nuclear summit to all delegates and members of the press.
Vision of imgZine's NSS app
The use of mobile communications at NSS supports the organizers' goals to host the summit in the most sustainable way. The app will allow them to forgo the need for printed collateral and publications, reducing waste and lowering costs. Aside from its environmental and economic benefits, one of the biggest advantages of the app is that it delivers the most up-to-date information in real-time. The application combines the elegance of a digital magazine with practical functionalities which will allow attendees to access important summit documents and program information. Delegates will also be able book meeting spaces and gain information about the summit's attendees in a secure environment.
NSS app for press members
Over 3,000 journalists attending the summit will have exclusive access to the NSS app as well. Information about pre-scheduled media briefings and available facilities will be delivered through the app. With this being the largest international summit ever to be held in the Netherlands, an application that could ease the logistical preparations was an absolute necessity.
Daphne Kerremans, Communications Advisor for NSS said: "The NSS organization team is committed to reducing paper waste during the event. It has also been our ambition to host a 'no-frills' summit, keeping costs low whenever possible. The NSS app will contribute significantly to these goals. Delegates have also responded to the NSS app with great enthusiasm. We are pleased to make use of innovative technologies to enrich their experience." "We are proud to see our technology being used at an event of such global significance," added imgZine's president Bert Kok.
About the Nuclear Security Summit
The Nuclear Security Summit (NSS) is an international summit, aimed at preventing nuclear terrorism across the globe. This year's summit, taking place from the 24th to the 25th of March in The Hague, will bring 58 world leaders and thousands of delegates together to address this critical challenge. The event centers on three specific aims: reducing the amount of dangerous nuclear material in the world, improving the security of all nuclear material and radioactive sources, and increasing international cooperation.
For more information, check some of our media articles:
Radio interview at BNR with Marijn Deurloo, CEO imgZine: http://www.bnr.nl/?player=archief&fragment=20140318071000240
Television interview Editie NL, RTL: http://www.rtlnieuws.nl/editienl/papierloos-werken-de-nieuwe-standaard
Nu.nl: http://www.nu.nl/tech/3728700/hacken-van-app-nucleaire-top-heeft-geen-zin.html
Parool: http://www.parool.nl/parool/nl/224/BINNENLAND/article/detail/3616915/2014/03/17/App-vervangt-papier-op-nucleaire-top-Den-Haag.dhtml
Volkskrant: http://www.volkskrant.nl/vk/nl/2686/Binnenland/article/detail/3616915/2014/03/17/App-vervangt-papier-op-nucleaire-top-Den-Haag.dhtml
Telegraaf: http://www.telegraaf.nl/digitaal/22397112/__App_vervangt_papier_op_kerntop__.html
RTL Nieuws: http://www.rtlnieuws.nl/nieuws/binnenland/hacken-van-app-nucleaire-top-heeft-geen-zin
Or click here to see the full list with NSS/imgZine articles in the media.
You can also download the NSS app:
Android: https://play.google.com/store/apps/details?id=nl.rijksoverheid.nss2014
iOS: https://itunes.apple.com/nl/app/nss-2014/id793914792
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