We make people take action through videos
We create videos and websites to make people take action about important themes. We make initiatives and dowes more visible and engaging, through activating audio-visual content.
Why is video such a powerful medium and how can it help promote your organization's message?
It's known that videos can carry only one thought or message. At wedowe it's important that these thoughts or messages are impactful and move society to take action.
Our videos carry a powerful messaging with the aim of creating awareness, reflection, a sense of urgency and activation towards socially relevant topics. And then for the audience to take the step into action.
The process of coming up with new video projects always entails these three steps:
What do you want to convey? Who do you want to reach? What do you want them do?
Here some key reasons on how video can help you and why you should start consider using it:
Emotional appeal
People want to work with, buy from and interact with other people. Video is currently the best way to get that face-to-face appeal but with the added advantage of crafting your message in a clear and concise way. People also react to content that engages them; with a compelling video you can naturally increase interest in your brand.
Edit, Cut and perfect
Unlike a catalogue or brochure which can quickly become dated as your organization evolves, people move on or your message needs to change, a video can evolve and adapt with you.
Grab their attention
According to studies, the average attentions span of an internet user is 8.25 seconds, that's less than a goldfish (9 seconds)! A video can simplify large amounts of text which people don't have time to digest and can help build trust in your brand.
If your organization is running a marketing campaign you will want maximum exposure. The human brain remembers far more from imagery than it does from text; video makes for a far more engaging email among the usual social media notifications, dates for diaries and other marketing emails.
24 Hour availability
Even after your doors close for the evening or weekend, video is still available to your audience. With most of us now owning a smartphone or tablet device, most will access videos during times when the general workforce isn't readily available – fill the gap with video and it will reach people when you can't.
How wedowe is embracing video to spread our key messages...
We work with organizations, such social enterprises, charities, but also regular businesses who want to communicate their social impact, all of whom are incredibly busy promoting the great work they do. We understand that time is precious so, we are currently working to ensure that all content is visually engaging.
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Questions? Need extra info?
Otto Kroesen
Otto is an assistant professor in cross-cultural entrepreneurship, intercultural management and development theory at the Technological University Delft. Otto supports wedowe by offering insights and advice on the development of the Stichting as a platform for entrepreneurship, education and professionalization for young people.