Malone Souliers Sends Unifying Message of Love
WORDS BY NATALIE YIASSOUMI
The label has debuted a five piece 'Love Capsule' to coincide with Valentine's Day.
Malone Souliers signature styles got a makeover for a quirky Valentines Day capsule. Images courtesy of the brand.
London-based label Malone Souliers is debuting its very first 'Love' capsule this week, just in time for Valentine's Day celebrations.
But Malone Souliers founder and creative director Mary Alice Malone looked far beyond the traditional – and at times corny – interpretation of love that we're used to around this day. Instead, she shifted her focus to the universal language of love, which surpasses gender, age or nationality and can be understood by all.
In times of adversity, it's undeniable that love is our great unifier," said the designer.
As a result, her take on a Valentine's capsule was less about red and pink and more about a playful update on brand classics, that will still feel relevant long after February 14. Each shoe in the five-piece capsule was designed to represent a "lesson in love" drawn from some of the most cherished, heart-warming love songs of recent years.
The limited edition collection is exclusively available on Malone Souliers site, starting from February second. Images courtesy of the brand.
A pair of the label's signature strappy mules were updated with a deep burgundy velvet and the words 'Let Me Love You' embroidered across the front toes, in homage to Mario's hit song, while a pair of fierce high-heeled pumps feature the words 'Crazy in Love' all across the sides in tribute to Beyoncé.
'Sweet Dreams' by Eurythmics and 'Hey Lover' by Boys II Men and LL Cool J also make an appearance in the capsule in the form of delicate embroideries, as do love icons – think child-like heart illustrations, flowers and lightning bolts – hand-embroidered onto the shoes by the Italian artisans who pour their expert skills and love into Malone Souliers shoes all year.
The collection is available exclusively on the brand's website as of Feb. 2 and prices range between 450 euros and 570 euros.
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