Prometheus ad campaign reaches 15m Twitter users, but was it worth it?
20th Century Fox tried to tap into the viral power of Twitter on Sunday night to promote the impending release of Ridley Scott's sci-fi movie Prometheus.
In what was heralded as a world first, a new three-minute trailer for the film was screened simultaneously online, on Channel 4 and on social TV app Zeebox.
Viewers were then encouraged to tweet about the film using the hashtag #areyouseeingthis.
During the next ad break, Channel 4 screened a 40 second spot which included viewer's tweets.
May 2nd 2012 11:44