Real time trading behavior analytics firm CPattern, has introduced a new Account Monitoring & Control (AMC) system targeted for binary options brokers and described as applicable for Foreign Exchange firms as well, according to its latest announcement.
Founded in 2009, CPattern specializes in versatile enterprise-level services aimed to help increase conversion and retention rates as well as extend traders' Life Time Value (LTV) – a common metric used to gauge revenue over time on a client-by-client basis.
According to the company's press release, binary options brokers can use the new AMC solution to monitor their clients' account behavior in real-time, and the system provides alerts about critical client-triggered trading behavior which alerts broker's retention agents to target and engage the right accounts at the right time with the right message, as mentioned in the update.
Rather than just communicating across all customer segments based on a fixed date or repetitive time frame, with CPattern's AMC, the company says brokers can carefully focus attention on those accounts requiring the most care, and how this can be more efficient with the firm's time and resources –while also being more effective.
The AMC system has been developed after extensive analysis of trading data that was conducted in order to model binary options trader's behavior, and the press release said how this rigorous analysis has revealed several trends and patterns that CPattern thought would provide added value to incorporate into its new solution.
This included churn patterns, deposit and withdrawal patterns, and other critical points in the trader's journey, and how points like these were incorporated into the AMC alerting mechanism and have been made part of the brokers' back office – thanks to the usage of the AMC solution.
Clearly as its name implies, CPattern has been able to see patterns that it deemed important enough to make a tool out of and for brokers who haven't already incorporated such customer-driven trading behavior analysis, the adaptation of this solution by brokers could help to increase customer retention and/or conversion as part of the sales and customer service process.
On the company's website, it makes claims such as an expected uplift of 50% in volume, and 25% in deposits in terms of customer retention benefits that firms can foresee from using its products, as well as an expected conversion uplift of anywhere from 30% – 50%. Naturally, any such benefits or lack thereof will depend largely on the brokerage and their respective client universe, and the degree of which they have already implemented such measures, as noted above.