Home/Marketing/Lost My Name aims for new heights with The Incredible Intergalactic Journey Home
New personalised picture book uses NASA technology to takes kids from outer space to their own front door.
Lost My Name aims for new heights with The Incredible Intergalactic Journey Home
dt-admin 7th October 2015	Marketing 367 Views
Lost My Name, the firm behind the personalised picture book The Little Boy/Girl Who Lost His/Her Name, is aiming for new heights, literally, with its latest creation.
Titled The Incredible Intergalactic Journey Home, the new picture book takes children on a journey from the depths of outer space back to their own front door.
"Our latest title takes personalisation to a completely new level, creatively and technically," Asi Sharabi, Lost My Name co-founder, told ToyNews.
"Our first book is personalised around the letters of a child's name, this time we're using location. We take a child on a journey from the depths of outer space back to their own front door. You could say that it's a 'zoom in' exercise, where the child starts out in vastness of the universe and zooms in closer and closer to their own home.
"The experience is different for every child as aspects of the storyline and imagery are personalised based upon where they actually live. We're using NASA's open source photography of outer space, and mapping technologies that enable a close-up flyby of the child's actual neighbourhood and landmarks near their house."
The firm is confident that The Incredible Intergalactic Journey Home can match the success of The Little Boy/Girl Who Lost His/Her Name, a title that sold over 600,000 copies in more than 135 countries in just over two years.
"The market for brilliantly executed, meaningfully enriching products for kids is infinite, and the beauty of it is that it replenishes itself quite steadily year on year," added Sharabi.
"We want to create a whole new publishing, entertainment and commerce company that reaches parents and kids all over the world."
Looking forward, the firm has international versions, new stories and even licensing in the pipeline.
"2016 will bring more books in more languages and a few more surprises that will help make bedtime more magical around the world," continued Sharabi.
"We'll continue to roll out The Little Boy/Girl Who Lost His/Her Name to even more countries, including Russia and East Asia. We'll be doing the same with The Incredible Intergalactic Journey Home, starting with English speaking markets then beginning to translate the story into additional languages.
"We're also working on brand new stories and some product extensions – both physical and digital.
"Licensing is something we wish to explore in the coming year. If we go down this route it will be with a carefully selected products/companies who get what we're trying to do as a brand."
Tags billy-langsworthyintentmedia-co-uk
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