One of the most famous car companies in the world was on the brink of death in the US a few years ago. But now its CEO is fighting to bring it back to its former glory.
caption Mitsubishi Motors North America CEO Fred Diaz with a new Mitsubishi Eclipse Cross. source Mitsubishi Fred Diaz took over as president and CEO of Mitsubishi Motor North America in April. Diaz, a former executive with Nissan and RAM Trucks, will be tasked with returning Mitsubishi to prominence in the US. Mitsubishi has experienced sales growth over the past five years but is still trying to recover a disastrous period at the end of the last decade. Diaz believes the Mitsubishi's membership in the Nissan-Renault-Mitsubishi Alliance will do wonders for the brand. On his first day as Mitsubishi Motors North America's CEO in April, Fred Diaz held a town hall with is employees. The message was simple. "I needed them to know that I'm not a Nissan employee who is on loan," Diaz told us in an interview. "I'm 100% Mitsubishi." "We're family now," he added. In October of 2016, Nissan acquired 34% … [Read more...] about One of the most famous car companies in the world was on the brink of death in the US a few years ago. But now its CEO is fighting to bring it back to its former glory.