Thomas is a vice president and principal analyst serving chief marketing officers. Thomas focuses on technology innovations within marketing and their impact on strategies, such as the disruptive role of technology in bridging the digital and physical worlds; new conversational interfaces, such as messaging apps, bots, and intelligent agents; and the role of mobile devices, including wearables and connected objects, in shaping consumer attitudes and behaviors.
Thomas has spoken at numerous events around the world, including Mobile World Congress, Mobile Convention Amsterdam, DMEXCO, and WebSummit, and he is regularly quoted in leading media outlets, such as The New York Times, The Wall Street Journal, Reuters, Les Echos, and Le Monde.
He has worked with clients from nearly every industry — including consumer goods, luxury, travel, retail, and financial services — to advise and guide the development of their mobile and digital strategies.
Thomas has more than 20 years of experience in the digital and mobile space. Prior to joining Forrester in August 2008, Thomas spent four years at JupiterResearch as a senior mobile analyst and six years at Bouygues Telecom (the third-largest French operator), first as internet product manager and then as mobile multimedia marketing manager. Thomas also brings experience from the financial services sector, working in Milan for a year and a half. Thomas has served as a judge for the Global Mobile Awards at Mobile World Congress since 2008.
Thomas holds degrees in international marketing/strategy and finance from EM Lyon (Lyon School of Management) and Science Po Paris (Institute of Political Science).
Too few CMOs actively lead or are deeply involved in digital transformation. CIOs, COOs, and CDOs have filled the gap but don't represent the voice of the customer or bring the vitality that the brand needs. Now is the time for CMOs to make sure digital transformation actually delivers a better customer experience. This report helps CMOs define their role in the digital transformation journey and shares best practices from CMOs who play a key role in shaping the brand vision and incorporating tech-enabled brand promises into corporate strategy.
After the web and the app eras, we're now entering a period where natural language will take over from computer language. This will accelerate the need for brands to create personalized dialogues with empowered and demanding customers leveraging real-time messaging and conversational platforms. This report helps CMOs put conversational marketing strategies in place by creating persistent customer relationships across channels and throughout the customer life cycle.
2010 will be a key transition year at the start of the mobile decade — not only will we start moving toward more mainstream mobile services audiences but a strategic shift will also take place. Companies of all shapes and sizes as well as governments and local authorities will start integrating mobile into their overall approach, rather than simply launching a few mobile initiatives. Expect new application stores and mobile payment solutions, significant innovation in the mobile social and location spaces, and another round of interest in mobile TV for the FIFA World Cup. One big question will remain: Will fragmentation be reduced? Unfortunately, the answer is no: It is here to stay. That's why everyone needs a mobile strategy in 2010.
Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades to come. That's why when we revisited 2011 mobile trends in the"2012 Mobile Trends For eBusiness Professionals" originally published on February 9, 2012, we found that many, if not all of them, are still evolving and relevant. Mobile is generating both substantial web traffic and revenue for consumer-facing companies. While mobile is maturing as a technology, touchpoint, and medium, it is far from mature. The speed of change is challenging companies to rethink resource allocation, organizational structures, and internal processes ranging from development methodologies to key performance metrics. This report helps eBusiness and channel strategy professionals understand the most important trends that will affect their businesses this year and provides an overview of the key trends Forrester anticipates in 2012 and beyond.
Your customers are on mobile devices; you need to find out: how many, what they expect, and what they are doing. Use these answers to inform your mobile marketing strategy to go beyond mobile as a standalone channel with its underutilized brand apps and cumbersome mobile sites. Instead seize the opportunity to transform the customer experience. To analyze your customers and their behaviors, use our Mobile Mind Shift Index, a tool that describes customers' intensity, expectations, and behaviors when it comes to mobile interactions. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.
The pace of innovation in mobile payments is accelerating. 2011 is finally the year when Near Field Communication (NFC) will reach the hands of millions of consumers, while initiatives in the digital micropayment arena are accelerating. While we believe that mass-market adoption of mobile payments is still years away, new entrants — be they mobile operators, alternative payment providers, or online players — have the potential to disrupt existing payment systems. Consumer product strategy professionals should anticipate different disruptive scenarios and determine the likelihood of them happening. To define the correct strategy, be it defensive or offensive, they need to measure the convenience of their new products and services. And, at a tactical level, they shouldn't underestimate the need to educate consumers about new payment methods.