Lucy is the product of Equals 3, an AI startup founded in 2015 with $7 million in funding. She leverages the computing power of IBM's Watson to research, segment, and plan for her human marketing counterparts.
We talked with Equals 3 managing partner Scott Litman (LinkedIn) and chief product officer Rahul Singhal (LinkedIn) to uncover all that Lucy can do.
In a single sentence or statement, describe Equals 3.
Equals 3 is the creator of Lucy, the AI-powered assistant to the marketing professional. Lucy addresses common challenges across research, audience persona modeling, and media planning allowing her human companion to tackle projects that require large amounts of data and get more done in dramatically less time.
How does Equals 3 use artificial intelligence (i.e. machine learning, natural language generation, natural language processing, deep learning, etc.)?
Equals3 uses a breadth of natural language processing technologies, machine learning algorithms, visual recognition technology, and natural language generation to build a proprietary engine that allows us to build a marketing knowledge graph to find answers from marketing data which can be structured or unstructured.