Whether you're carving jack-o'-lanterns for Halloween, or baking pies for Thanksgiving, finding the perfect pumpkin is an essential part of the autumn experience.
And now Brookhill Farm, in mid Norfolk, are offering a new twist on the pick-your-own trend, and inviting pumpkin pickers to choose from the shelves of the Thursford farm's custom-built pumpkin house.
Victoria Cushing, 36, whose husband Henry, 44, works on the family-owned sugar beet and pig farm, came up with the idea last year.
Mrs Cushing said: "I saw a picture of a pumpkin house on the internet and asked my husband to build one.
"His friend, who's a carpenter, helped him and it took them about two days to build it and a day to put it all together.
"It's made out of scaffolding boards so we'll be able to put it up again next year.
She added: "Today was our first day, and we've had a slow and steady trickle of people.
"It's free to come in and you can just have a look and take a picture.
Brookhill Farm's pumpkin house is open from 10am - 4.30pm from Thursday, October 25, to Wednesday, October 31.