Born between 1980 and 2000, millennials have come of age during a rapid period of technological advances and political change. Typically viewed as the generation who want it all, and want it now, millennials have been described as ambitious and self-confident with high expectations. But are these generalisations accurate?
Millennials are the first generation of digital natives, with access to all the information they need at the press of a button or swipe of a screen. However, they also reached adulthood under the shadow of the global financial crisis. Typically viewed as the generation who want it all, and want it now, millennials have been described as ambitious and self-confident with high expectations. They are, after all, one of thebest educated generations in history.
But are these generalisations accurate? Are millennials really the me, me, me generation? How much of the 'Mythical Millennial' is true? There are around fourteen million millennials who are just about to reach their prime working and spending years. Their impact on the economy is huge and so, it is imperative that we understand them.
With this in mind, CBRE, together with Ipsos, undertook a global survey of 13,000 millennials (in our research we surveyed young millennials aged 20 – 29) to examine their attitudes about housing, employment and shopping. Of those surveyed, 1,000 live in the UK and we discuss the outcomes of that sub-survey here. This research provides a unique insight into the behaviours and characteristics of this complex generation.