Google uses an algorithm to decide if your website is the pages on your website are good or bad. Basically, he analyzes all of your site's pages and chooses which ones are good and which ones are bad using multiple factors. These factors include load time, unicity and spelling mistakes. If you don't know for sure what kind of pages you have on your website and how Google perceives them try following the next tips.
At first, think about hiring an SEO expert. You can find lots of experts that can help you with all of your SEO problems. If you want to hire one of the best specialists in the UK visit webvolt.co.uk. Fill up the contact form and you will have the opportunity to work with the best experts in SEO in London.
Now let's talk about what Google wants for your website. Google loves unicity. He wants to make sure that you bring new types of content for your visitors. If you have valuable content on your page, content that isn't displayed anywhere else, Google will appreciate it and it will rank up your page. Try to keep all of the pages on your website different. Put something unique in every one of them.
Links are everything for Google. If you want to have a website that Google will qualify it as a quality website you should have a lot of links directing to it. Mainly it should be enough if there are links on the internet that redirect to your website, but it is better if you have links where people can directly access one of your pages. If you have links to your website on big websites that Google appreciates you will definitely see an improvement in ranking.
Google hates slow website. You should optimize every single page in your website to load up fast. Nowadays time is extremely important and Google learned this. Your website should load up as fast as possible on any devices. It doesn't matter if someone tries to access your website from an old smartphone or from a new high-end PC, it should be there for every visitor.