The Professional Game Match Officials Limited (PGMO) has signed a sponsorship deal with Expedia, the world's largest online travel agency.
The deal will see the Expedia brand appear on the shirts of match officials at the Barclays Premier League, the npower Football League, The FA Cup, the Capital One Cup and other matches.
The one year sponsorship will kick off on Sunday, at the Community Shield at Villa Park.
The partnership gives Expedia access to over 2,500 professional football matches, with an estimated cumulative global TV audience in excess of five billion.
PGMO general manager Mike Riley said: "We are very pleased to welcome Expedia as PGMO's new official sponsor, the support of partners significantly helps in the training and development of officials at all levels of the game.
"We have a world class team of decision makers in the Select Group, which is why there have been over 80 FIFA and UEFA international appointments for Select Group referees in the past year.
The partnership delivers a range of designation and promotional rights, including shirt and training-wear branding on all professional match referees, assistant referees and fourth officials, branding and accreditation on all publicity material, PGMO and all governing body websites, as well as match official and refereeing inventory.