Well what we mean by that in marketing is know your ideal customer.
Know what they like, what they fear, what gets them up in the morning and what keeps them up at night.
You see when you know what makes your ideal customer tick then you know where to go to find them.
You should take some time with this.
When I wrote my perfect Avatar it took me almost an hour.
You want to drill right down and paint a picture of the perfect person that buys your product because it solves the problems they have. I'll show you some of what I came up with in a moment……..
The more specific you can get then the more targeted your marketing can be and in turn you'll have super qualified people on your mailing list.
So work around these needs when forming what your main customer might want.
Show me your perfect Avatar then!
This is just some of the things but I now know straight away if I go to run an advert on a site who's demographic is say age range 45-55 and mainly students……….
Not for me – don't waste your money chances of success are low.
Plus I know if certain forums fit the criteria of most of the points above i should go there and participate.
You can also connect with the people on your list better because you basically know what they think, what they fear and what they crave.
That's why sometimes people on my list feel like I'm taking to them personally when I write an email, because I talk about things they think about daily.
I hope you enjoyed this artice showing you how to know your avatar. If you did please comment in the box below.