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110% more searches for "sexual harassment" in the past 12 months in the U.S. than in the previous 12 months.
Google Search Trends, U.S., Feb. 2017–Feb. 2018.
IWD 06
Searching for gender equality: Why International Women's Day is one moment in a growing digital march
Why creative bravery is the new price of entry for brands How an insight from search data sparked a beauty brand's multicultural video campaign
The top five questions for "gender equality" around the world over the past five years were:
- what is gender equality
- why is gender equality important
- how to promote gender equality
- why gender equality is important
- why gender equality stalled
International Women's Day reached peak search interest in March 2017 — the same month that global search interest in gender equality reached its highest point.
100% spike in U.S. search interest for "me too" in October 2017—an all-time high.
40%+ of those interested in the topic of women's rights are men.
In the last year, "me too" was searched in 196 different countries.
60+% of those interested in the #MeToo movement are U.S. men.
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