Regal Entertainment Group will add the 4DX immersive cinema experience to 17 additional screens in the U.S. by the end of 2018. This will include the installation of 4DX seating in Orlando, Florida and Seattle, Washington within the next few months.
CJ 4DPlex has opened the first 4DX theater in Serbia through a partnership with CineStar Cinemas. The theater is located at CineStar Novi Sad inside the shopping center Big. The 4DX theater opened on July 15 with showings of Ice Age: Collision Course and The Legend of Tarzan. The theatre recorded over 90 percent capacity in the 4DX seats on their first weekend.
CJ 4DPlex has signed with Shanghai Film Corporation one of the top multiplex operators in China to expand 4DX to more than 20 screens within three years. SFC, a state-owned company, is a film production company that also distributes, exhibits movies and has studios, cinema chains. It currently operates some 300 screens at 40 locations in the East China region.
More than 80 percent of the moviegoers who have experienced Philips LightVibes had a positive response, according to a recent survey conducted by the company. The news was part of a presentation that Niels Van Duinen, general manager of Philips LightVibes gave earlier this month at CineEurope in Barcelona. The news was included in remarks that Van Duinen made at the Event Cinema Association's reception. He was giving those present an update about Philips LightVibes Surround Cinema Lighting news and developments since the group's last gathering at CinemaCon in Las Vegas.
ECCO Cine Supply and Service has reached an agreement with Turkish exhibitor Mars Cinema Group to install and service D-Box Technologies cinematic motion systems in two multiplex theatres in Istanbul. Under the agreement, ECCO will deliver a total of 80 D-Box motion seats to Cinemaximum Akbati, located in the up-and-coming northeast neighborhood of Instanbul, and Cinemaximum Akasya, situated in the university district on the Asian side.
The world's biggest shopping mall – The Dubai Mall – will soon feature the largest cinema complex in the world powered exclusively by Barco Flagship Laser projectors. Committed to offering its audiences a truly exceptional movie-going experience, Reel Cinemas will fit each of the 22 theaters at its multiplex at The Dubai Mall with Barco Flagship Laser projectors. In addition, the cinema will feature a Barco Escape installation – another first in the Gulf region. All the existing 22 digital cinema projectors at Reel Cinemas, The Dubai Mall will be replaced by Barco's Flagship RGB Laser projectors (21x DP4K-22L; 1x DP4K-30L).
At this year's CineEurope in Barcelona, June 20-23, Barco will showcase how its cinema solutions offer moviegoers a unique cinema experience and provide exhibitors with a strong return on investment.
Cinema immersive sound is upside down. Technology providers invest in intellectual property for immersive sound rendering engines, but they compete on the availability of content. Trading on content has been counterproductive to growth, contributing to a lackluster immersive sound installation count that is less than two percent of worldwide screens. Immersive sound has more moving parts to address than distribution, but the industry is fixated on a design from scratch, do-everything, distribution standard that's two and a half years in the making and at least as many years from finding its way into cinemas. A deeper look shows that the key friction point of production for competing systems has been addressed. It's time to put immersive sound right side up and grow the format.