The Urban Grape is an award winning wine, beer, and spirits store in Boston's South End. After a full brand overhaul in 2015, they charged JSGD with the task of upholding the refresh through continuing marketing and advertising.
With JSGD's creative direction, I designed Urban Grape's seasonal holiday mailer and produced an infographic representing their "drink progressively" philosophy—which ranks wines on a scale of 1-10 based on flavor profile.