As a name, until relatively recently, 10 Corso Como meant just one thing: Milan. The cultural fashion store that stocks clothes, books and hosts exhibitions, was founded in 1991 and since that time it has been a destination for anybody in fashion visiting Italy's commercial capital.
More recently it has expanded, opening stores in Beijing, Shanghai and Seoul. And then last week, in a change of continent, it opened its first store in the US, in New York, naturally. The 28,000 sq ft store is in lower Manhattan's 'Seaport District', a 45,000 sq ft area currently undergoing a rethink, following a long period in which it was paid scant attention.
The 10 Corso Como store occupies the whole of the ground floor of the former Fulton Market Building and, as is the case in the other outposts, it is a high-gloss entity whose shiny surfaces and see-through Perspex make this is a thing of beauty and something of a one-off in the city. It is also a statement of intent as far as the brand is concerned, one that should prove popular with savvy New Yorkers.
It is also a statement of intent as far as the brand is concerned, one that should prove popular with savvy New Yorkers.