A commercial catering equipment supplier is looking to ramp up its business by sporting a redesigned and on-trend look.
Daventry-based Euro Catering is taking on a rebrand to mark a new phase in the company's development, following three years of significant growth that has taken employee numbers from seven to 20.
The company, which supplies a wide range of equipment manufactured by leading names in Europe and the USA, including Palux, Italforni, Giorik, Bakers Pride, BKI, APW and Anets, has rebranded and adopted a new logo and brand colours.
The brand has selected three shades of green was based on colour psychological evidence. It was found that the colouring communicates professionalism, understanding and innovation, whilst also suggesting a balanced and considered approach to catering equipment supply.
The former dark blue logo, which boldly encased the letters E and C in a circle, has been replaced by an icon that subtly combines the two letters in a less obvious manner and which has a design secret all of its own.
The logo, which has been designed by Midlands-based Purpose Media, which is also working on a new website for Euro Catering, will soon feature on the walls of a new 3,000 sqft showroom and demonstration kitchen, in a unit adjacent to Euro Catering's Daventry head office.
the current showroom and demonstration kitchen in Lutterworth is set to be relocated.