Hansa Lloyd
Norddeutsche Automobil und Motoren GmbH (North German Automobile and Engines) was a German automobile manufacturer, created in 1908 and owned by the Norddeutscher Lloyd shipping company.
The factory was in Bremen. Many of the products of the company and its successors were badged with the Lloyd marque.
The German Lloyd marque had no connection with the British Lloyd Cars Ltd company active between 1936 and 1951.
The first cars were licence-built Kriéger electric vehicles. Petrol-engined models followed in 1908 with 3685 cc engines, but few were made. In 1914 the company merged with Hansa to become Hansa-Lloyd Werke AG. Most of the cars made by the new company were sold as Hansa with the Hansa-Lloyd name attached to commercial vehicles only. Nevertheless, two cars, the 4-litre Treff AS and the 8-cylinder 4.6-litre Trumpf AS were badged as Hansa-Lloyds. The company was integrated in the Borgward group after the purchase of Hansa by Carl F. W. Borgward in 1929, and car production ceased.
Lloyd as a marque name only entered mass-production of cars and light trucks in 1950 with the company becoming Lloyd Motoren Werke GmbH – still in Bremen. The very first cars (the Lloyd 300) were wood and fabric bodied. Thin, rolled steel gradually replaced the original fabric shell between 1953 and 1954 (Lloyd 400), however wood framing was still used within the doors and elsewhere.
The Lloyd 250 was called "Prüfungsangst-Lloyd" ("Lloyd for exam nerves") as they appealed to owners of older driving licenses who could drive it without having to pass a new driving test for cars with a cubic capacity of over 250 cc, a test which was introduced in a legal reform of the mid-1950s. With a power of only 11 hp (DIN), the Lloyd's designers saw a need for saving weight, and thus offered the LP 250 without a back seat, bumpers, hub caps or trims. However, most buyers ordered the LP 250 V with these features as optional extras.
Overall, the vehicles matched the need for small and cheap cars which were a characteristic of post-war Germany, and they provided a comparatively high standard in comfort and reliability. They rose to third place in the annual licensing statistics for several years in the 1950s, behind only Volkswagen and Opel. In spite of this success, there was little prestige to be gained by driving a Lloyd. In the vernacular, the Lloyd 300 was called "Leukoplastbomber" due to the owners' habit of repairing nicks in the fabric of the body with sticking plaster called LEUKOPLAST. A contemporary derisive verse went "Wer den Tod nicht scheut, fährt Lloyd" ("He who is not afraid of death, drives a Lloyd").
Pietro Frua designed a coupé on the basis of the Lloyd Alexander; it was presented at the Turin Motor Show in November 1958.
The parent company failed in 1961 but cars were still made up to 1963. By this time, the LP 900 was named "Borgward Arabella" instead of "Lloyd Arabella".
hp (DIN)
Lloyd LP 300 saloon 1950–1952 2 cylinders
two-stroke 293 10 3 75 km/h (47 mph)
Lloyd LS 300 / LK 300 LS: estate car
LK: van 1951–1952 2 cylinders
Lloyd LC 300 coupé 1951–1952 2 cylinders
Lloyd LC 400 convertible 1953–1957 2 cylinders
Lloyd LT 500 van / 6-seater minivan 1953–1957 2 cylinders
Lloyd LP 250 and 250 V saloon 1956–1957 2 cylinders
four-stroke 596 19 3 100 km/h (62 mph)
Lloyd LC 600 convertible
"Cabrio-Limousine" 1955–1961 2 cylinders
Lloyd Alexander saloon or
estate car 1957–1961 2 cylinders
Lloyd Alexander TS saloon or
Lloyd LT 600 van/minivan
pickup truck 1955–1961 2 cylinders
four-stroke 596 19 4 85 km/h (53 mph)
Lloyd Theodor LT 600 RV 1955–1961 2 cylinders
Lloyd Arabella saloon 1959–1961 4 cylinders
four-stroke 897 38
1960–1963 also 34 4 120 km/h (75 mph)
Lloyd Arabella de Luxe saloon 1960–1961 4 cylinders
Lloyd EL 1500 electric van electric - -
number of cars built
Lloyd 300 LP, LS and LC 18087
Lloyd 400 LP, LS and LC 109878
Lloyd 250 and 250 V 3768
Lloyd 600 LP, LS and LC, Alexander and Alexander TS 176524
Lloyd Arabella and Arabella de Luxe 47549
Australian production – The Lloyd-Hartnett
The Lloyd 600 was assembled in Australia by a company formed as joint venture between Carl Borgward and Laurence Hartnett in the late 1950s. The car was introduced in December 1957 as the Lloyd-Hartnett and a total of 3000 cars were built before production ceased in 1962.