A restaurant is selling a sandwich in a wooden box for $185 — and people are baffled
Molly Thomson
Not the sandwich in question.
Daniela Snow/Flickr
New York restaurant Don Wagyu sells only Wagyu beef, from a Japanese breed of cattle.
The new restaurant is selling an $185 sandwich, and its pricing is making headlines.
Don Wagyu opens its doors June 27, 2018.
For many, it's difficult to fathom paying more for a steak sandwich than an e-reader or a short domestic flight.
After all, how could a bit of bread and meat create an experience so transcendent as to merit an $185 price tag? New restaurant Don Wagyu in Manhattan's Financial District hopes to offer its deep-pocketed customers just such an experience with its exorbitant Wagyu beef sandwiches.
The Ozaki's ready and so are we. See you soon NYC. #DonWaygu
A post shared by Don Wagyu (@donwagyu) on Jun 21, 2018 at 12:18pm PDT Jun 21, 2018 at 12:18pm PDT
"I see this industry moving toward a type of high-end, fine-casual dining where quality comes first," owner Derek Feldman told Bloomberg in an interview. "I love sitting for a long omakase experience, but that can't be an everyday experience. I wanted to make that experience more accessible. Luxury doesn't necessarily have to mean a three-hour meal. Sometimes it can mean just having some of the best, rarest beef in the world."
Wagyu beef originates from a Japanese breed of cattle. Don Wagyu offers three "sandos" to interested consumers, starting at $25 ranging to the expensive A5 Ozaki, priced at $185 and sourced from a single farm in Japan. The $185 version, notably, comes in a wooden box.
Don Wagyu is the first restaurant in New York to focus solely on Wagyu beef, and is located only blocks from the New York Stock Exchange.
While the restaurant is sure to attract beef aficionados with cash to splurge (even McDonald's has tried to hop on the Wagyu beef trend), some Twitter users balk at the notion of an $185 sandwich, specialty or otherwise.
—Josh Marshall (@joshtpm) June 25, 2018
—Mark Krotov (@markkrotov) June 26, 2018
While the cost may be enough to drive away many visitors, it likely will find its niche: after all, Don Wagyu's doesn't come close to taking the crown for the most expensive sandwich. That belongs to Serendipity 3 in New York, which serves a $214 grilled cheese sandwiches gilded with real gold.
Don Wagyu opens its doors June 27.
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