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Commentary: Is IR Just a Buzzword?
Is the hype surrounding infrared (IR) rejection just being used by the window film industry to push its product on unwitting customers? Experts say, maybe.
So is it a catchy phrase, or a valuable benefit?
"IR makes up about half of the sun's energy received on Earth, so it is certainly an important part of the overall energy and heat story," says Pierre Chraghchian, managing member of Erickson International/American Standard Window Film. "However, the rest of the sun's energy comes from visible light and a small portion from UV, so these parts of the solar spectrum also contribute about half of what turns into heat in a room or car.
"Films that block more IR (in the 780-2500 nm bandwidth) are great products and worthy of the praise they receive simply because many of them allow for the transmission of more visible light while still providing very good solar heat rejection overall," notes Winckler. "Just understand that a film product's actual solar heat performance comes from a combination of both IR and visible light management. As a result a better indication of overall solar heat performance is given by a film's TSER value, the total solar energy rejection, which incorporates the impacts from both visible and IR.
A lack of uniform testing standards may be to blame for the inconsistencies, says Winckler.
As a result, education about these products begins at the manufacturer level, Pettit says, then trickles down to the consumer.
"It's important for a manufacturer to train and educate its dealers," he states. "There are manufacturers who publish IR numbers and don't care who they're selling film to; who may be misrepresenting IR … they haven't been educated correctly.
"I've seen some miscommunication go out, but from my perspective publishing IR is a good thing because it brings it to the forefront and makes sure the dealer is bringing it to the end-customer and the customer is having an intelligent discussion about what the IR does," Pettit adds.