So, you've got your social media accounts set up. You've set your goals for each channel and your target audiences. You've been posting and interacting, and building a community of followers. What next? In this hands-on workshop, we'll look at how paid advertising can offer one of the most cost-effective ways to reach your target audiences, and how analytics can help you work more effectively. You'll also discover lots of free tools to supercharge your social media.
You're happy with using the main social platforms (twitter, facebook, Instagram) on a day-to-day basis, but haven't explored paid posts, advertising or analytics in any detail.
Chloe Rickard is a digital marketing expert with a decade of experience helping Cornish businesses reach international audiences through online platforms. She's currently Senior Communications Manager at @coolearth and Trustee at Cornwall Museums Partnership. Follow her on Instagram and Twitter @chloerickard and on linkedin.