Super premium rum brand, Elements 8 has created a barrel infused spiced rum, to be launched this summer.
Designed to create a "new tier" of premium spiced rum, Elements 8 Spiced will target style bars and luxury retailers, with an RRP of £29.99 to £34.99, the same as the Elements 8 Gold and Platinum. It can be consumed as a neat pour or used as a cocktail base for spiced versions of classics, such as the Spiced Daiquiri.
The spiced rum is a complex combination of pot and column still distillation. The fruits and spices are infused within the barrel before being finally blended with the other single rums. The result is a harmonious balance of 10 indigenous spices married with fine aged rum.
Elements 8 has also redesigned the packaging across the portfolio. The bottle is designed to have better stand out on the back bar and is ergonomically engineered – with input from top bartenders – to be the optimum design for minimising limited back bar shelf space yet maximising visual impact, with its tall, square and tapered shape. The scalloped side panels bring stronger framing of the 8 elements as well as enabling better grip and hand feel and a metallic cartouche has been embossed on the bottles to differentiate the rums.