Beth Buehler
Rodale Inc.
Beth Buehler is the chief operating officer of Rodale Inc. and is responsible for improving business processes and operating performance metrics across the organization to drive long-term growth. In this role, she oversees the business operations for several integral areas across the company, including e-commerce, marketing, direct products, business operations, digital revenue operations, editorial production, business developments and digital partnerships, digital products, and software development.
Previously, she was Rodale's senior vice president of digital, a role in which she led key digital functions across the company's portfolio of world-class brands and identified new ways to drive traffic and distribution, develop partnerships to monetize content within the digital space, create new opportunities for advertisers, and build future digital growth strategies for the company.
Prior to joining Rodale in 2013, Buehler held several key positions within News Corporation at Dow Jones & Company, most recently as head of business management. In that role, she led several global cross-functional business units, including the consumer and enterprise strategic partnerships and the data, analytics and insights teams. Before expanding her responsibilities in the business management role, Buehler was head of business development, leading a team that executed complex company partnerships with Yahoo!, Amazon, Microsoft, and Google Android across the Wall Street Journal Digital Network.
IMAG CONFERENCE 2017