BioCell Collagen is featured as the stand-alone ingredient in a new dietary supplement from manufacturer NOW for joint, skin and connective tissue health. The collagen, a naturally occurring matrix of hydrolyzed type II collagen, chondroitin sulfate and hyaluronic acid ingredient, is the flagship product of BioCell Technology. The consumer demand behind this is driving the importance of scientific substantiation for collagen products. BioCell collagen stands out from other collagen offerings because it is substantiated with human trials, Douglas Jones, Sales and Marketing Manager at BioCell Technology tells NutritionInsight at HiE.