Sell4Cast (Forecsys Marketing Solution) is a solution for telecommunications companies and toehrs firms which work woith a large client base. The system was designed to improve customer relations.
The system allows the user to create,a djust, select and delete those segments used to build mdoels. There is also a restricted access option for certain system users.
Data Preparation Module loads data from external hard drives and local data sources and creates performance indicators using a formula based on the client's kley characteristics. It also carries out a preliminary evaluation of the information value and then selects the best characteristics for your company's purposes.
Data Analysis Module is ameans of carrying out visual data anylsis.
Churn Predicition Module calculates a customer's probavbility of leaving. This enable telecommunications companies to carry out customer support marketing campaigns precisely to thos who are more likely to leave.
Lifetime Value Module creates a simulation of client's long-term value. Telecommunications companies can use this module to find and employ preventative measures against a custoemr's departure.
Cross and Up-sell Module divides clients into those who are more likely to purchase a certain product on the basis of pre-constructed forecasting mdoels. It is possible to slect the best channel of communication. Offering the product the client most needs at that moment of time will imprve the customer;s loyalty and value to the company.
Campiang Optimisation Module forecasts the profitability of a marketing campaing and selects the ideal make-up of campaign participants with the aim of maximising profits for the given prive template.
Accounting Module carries out quality control monitoring of the forecasting models and any changes to the key idnicators for each segment.
All of the system's modules, apart from those for data preparationсе, analysis, and accounting, can form a defined model. The Churn Prediction and Lifetime Value modules construct churn models; however, the Lifetime Value model uses a more continupousfroecasting horizon for simulating client behaviour over the long-term. The Cross and Up-sell module creates models to track a client's inclination towards a purchase ans the Cmpaign Optimisation module creates client response models to products on offer..
At giventimes, the system calculates the probability of clients leaving, allowing the company to carry out a marketing cmapiang aimed at leeping those clients. Clients from various sectors amy leave ofr different reasons. The system will allow your company to divide your client base into segments and create a more accurate model for each segment.
Forecsys Churn Solution will enable your company to creates and stroe its own churn-models (mrdels which predict client departure), evlaute their wquality, manage the work done by the mdoels, and use the propabilities calculated by the system to paln your next marketing campaigns.
The solution;s overriding feature is the interpretability of the client departue forecasting modles, assured by the overlapping of rules of logic, speicla cases of which include scoring cards or decisivie lists.