Presenter Piers Morgan has upset viewers by his onscreen handling of the flooding in Coverack.
The former newspaper editor and talk show host was discussing the disaster on Good Morning Britain on Wednesday.
He's no stranger to controversy.
Most recently, after the terror attacks in Manchester, he criticised singer Ariana Grande for questioning why she didn't visit the victims.
But it was his "joking" over how to pronounce the Cornish village's name that has got him in hot water this time.
Catherine Nicholson, who is from Lincoln according to her Twitter biography, tweeted the Good Morning Britain host after his appearance on the show.
She said: "People's homes & lives have been devastated & you're joking about how to pronounce the village name? Really?!"
The host has yet to reply to the tweets and has instead started a Twitter spat with BBC host Dan Walker over the salaries of Beeb presenters.
Some people are trying to get the TV host to visit the village.
Will we see him in Coverack soon?