First, before being advised on the best shopping cart software, you would like to know what a virtual shopping cart really is. The virtual shopping system is the heart of the e-commerce system. The shopping cart takes the customer's order and his payment information. It also keeps track of customer purchases throughout his course and changes the quantities for each reference.
According to a recent study, the dropout rate of an online shopping cart by customers is on average 69%, a staggering figure. Providing customers with a shopping cart that is easy to navigate, safe and hassle-free is an essential part of selling online. Not only are payment difficulties discouraging customers from buying, it also leads them to question the safety of the entire process. If the customer begins to doubt during the purchase process it usually means that the sale will not happen.
So why do so many customers drop out during online shopping and what can sellers do to address this problem?
To solve this problem, there are ecommerce platforms all inclusive. So more and more the shopping carts are incorporated into tools that offer complete online store options like Magento, WooCommerce, and so on.
- Easy access to inventory and an online catalog.
- The software recognizes customer data and captures order history.
This software is recommended for companies already established, companies with large product lines and in-store personnel.