Lack of merchandise, there is: Disney 'missed out on $2.7 million in revenue due to a lack of Baby Yoda toys offered to Star Wars fans over the holiday period', report claims
Growing demand for collection featuring The Mandalorian breakout character
Baby Yoda searched for 90,000 times in month since show aired on Disney+
Report by Jungle Scout found the company may have lost out on at least $2.7m
By Faith Ridler For Mailonline
Published: 08:43 EST, 10 December 2019 | Updated: 10:00 EST, 10 December 2019
Disney has missed out on at least $2.7million in sales due to a lack of Baby Yoda merchandise offered to Star Wars fans over the holiday period, a report has claimed.
Demand has grown for a collection featuring the beloved breakout character after he appeared on Disney+ show The Mandalorian when it aired in mid-November.
A report from Jungle Scout, which helps Amazon merchants with sales, found the company may have lost out on millions in revenue due to a lack of Baby Yoda merchandise offered over the past month, The Wrap reported.
Amazon customers have searched for Baby Yoda products 90,000 times in the month since the first episode of The Mandalorian was aired on November 12, the report found. The name of the show was also searched for 126,000 times.
Demand has grown for a collection featuring the breakout character Baby Yoda after he first appeared on Disney+ show The Mandalorian when it aired in mid-November
The report added that the top 47 Baby Yoda products on Amazon - which are largely unofficial - have sold an average of 1,842 times each, at an average of $23 per product.
On their website, Disney sells a variety of t-shirts and sweatshirts featuring the character. There is also a presale for an 11-inch plush doll depicting Baby Yoda, which will be shipped next year for $24.99.
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Disney has also released a line of mugs and plastic drinking tumblers which feature the character.
Funko will sell two Baby Yoda figurines in May next year. One measuring 3.75-inches is $12.99 and another 10-inch version is $29.99.
A report from Jungle Scout found the company may have lost out on millions in revenue due to a lack of Baby Yoda merchandise offered over the past month (Pictured: An 11-inch plush doll)
Usually, Disney unveils a vast collection of merchandise to accompany the release of a new Star Wars film.
For the upcoming Star Wars: Rise of the Skywalker, which is set for release in theaters on December 20, Disney released t-shirts, sweatshirts, pins, action figures, and even a robotic toy depicting new droid D-0.
The company also released costumes, including a replica Kylo Ren mask, plastic 'blasters' and phone cases.
Some of these feature a character, Jannah, who has not yet appeared in the film series. But in the case of Baby Yoda, showrunners opted to not pre-release merchandise so the existence of 'The Child' would remain under wraps.
On their website, Disney sells a variety of t-shirts and sweatshirts featuring the character
Amazon customers have searched for Baby Yoda products 90,000 times in the month since the first episode of The Mandalorian was aired on November 12, the report revealed
The Mandalorian creator and showrunner Jon Favreau told The Hollywood Reporter: 'Part of what people really value is to be surprised and delighted, and I think that's becoming all too rare. It's very difficult to keep secrets about projects you're working on.
'By holding back on that one product, we knew that we may have had the disadvantage of not having toys available day and date, but what we got in exchange was an excitement surrounding the character, because everybody felt like they discovered him together'.
Funko are releasing two Baby Yoda figurines (pictured) in May next year
Fans of the show will know that Baby Yoda technically isn't a baby — he's revealed to be 50-years-old before he's ever seen — and he isn't the actual Yoda, who died during the original Star Wars trilogy, set decades before The Mandalorian.
Though other members of Yoda's species were revealed in the Star Wars prequel trilogy, the name of said species has yet to be revealed.
The creatures can live for hundreds of years, which may explain why Baby Yoda still looks childlike halfway through his first century.
The new Disney + series The Mandalorian has been the network's most streamed show for the last four weeks.
It holds a 90 per cent approval rating on Rotten Tomatoes based on 130 reviews and a 95 per cent audience approval rating.
Hollywood Reporter | Entertainment News
Disney 'missed out on $2.7 million in revenue due to a lack of Baby Yoda toys'