photography credits:deborah feingold photography AND Daily Mail U.K.
Tuck: "Could we have another take Christopher? I'd like you to just punch up the words "…is everything".
Truth was I didn't know what the hell I was asking Christopher Plummer to do. I was in my mid-20's directing the "Sound Of Music" Christopher Plummer ! Asking him to re-read the copy for a radio ad I had written for Japan Airlines. All of this under the intense gaze of my client and my creative director in a recording studio in New York.
Plummer knew that I was a young advertising copywriter being sized up and he was incredibly gracious to me. Each line. Every take he did was better and better. His agent had meticulously asked for a sum of roughly of $70,000 for Mr. Plummer to read 3 radio commercials. Plus a special limo. Plus special beverages to be available in the limo. Woo-Boy, I was going to be sweating during this recording.
James Earl Jones but no one had the lift and velvet hammer voice of Christopher Plummer.The slogan to be read for Japan Airlines was "To be prepared, is everything." This was part of an advertising campaign I was working on and while I didn't write the slogan I did write the commercials for which I was very proud.