Criteo is a digital performance marketing company.
Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has 1,700+ employees in 27 offices across the Americas, Europe and Asia-Pacific, serving 9,250+ advertisers worldwide and direct relationships with 11,000+ publishers.
Unlike the vast majority of the market, Criteo claims it uses a transparent cost-per-click model and measures value purely on post-click sales. This demanding model is supported by sophisticated predictive technology. It processes a vast amount of rich purchase-intent data in real-time to identify buyers and deliver dynamically-created ads which are personalized for each consumer.