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As presentations on your home page and other internal pages for people who have already found you and want to know about you and your products/services.
As presentations and adverts that appear via Youtube/Google, either as normal content or as part of a pay per click campaign which are designed to get people to your website, or to respond direct to you without even visiting your site.
As presentations that you can include in social media posts, as newsletters or simple email. These too are designed to get people to your website, or to respond direct to you without even visiting your site.
Whilst video is not going to replace your website, it does create an immediate first impression which reassures visitors that they are in the right place and talking to the right business. It encourages them to read the relevant web pages and/or take the appropriate action required.
We have access to libraries of stock images, video and music. You can supply your own video footage, and even start thinking about voiceovers, video testimonials and video case studies. The the possibilities are endless.