Whether you are a one-man operation or a Fortune 500 Company, advanced web analytics are something that need to become a priority for you and your organization. Every marketing program that you utilize, whether web-based or otherwise, should track important metrics in order for you to know where your dollars are most wisely spent. With more and more money being spent on the web every year, it is more important than ever to understand which methods of marketing will pay off with a large return on investment.
It has become relatively commonplace for web hosts and design firms alike to provide some sort of "hit counter" or even traffic analysis tool to their clients. The truth is, however, that these tools simply do not take the marketer deep enough into the buying process to function as an effective marketing metric. In recent years, the use of certain Marketing Analytics tools such as HubSpot, have become more widely used. These tools allow companies to effectively "close the loop" on the customer acquisition process by tracking a new customer all the way back to the point of origin, both online and offline. These powerful tools enable our clients to manage all of their various initiatives within a single administrative interface, and many of our clients rely on our experience with these tools to maximize their value.
Additionally, customer relationship management (CRM) tools have become necessary for those who are serious about growing their business in the digital age. One of the biggest advantages of digital marketing is how accurately we can track and analyze it. Contrary to advertising in the past when a company might purchase a billboard or magazine ad but never really know the true return on that investment, today's most successful business people know exactly how each of their campaigns is performing, and utilize real data to make informed business decisions. A good CRM tool is an essential part of this process, as it allows our customers to nurture and develop new business opportunities while keeping everything organized.
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