Bunker Mentality, one of Europe's most fashionable golf clothing brands, are taking to the course wearing jeans next month as a way of fundraising for the Jeans for Genes charity.
On September 18 at the Nottinghamshire Golf Club, the brand, whose mission is to create clothing that can be worn 'from the first tee to last orders', will put on their denim in jeans provided by clothing company Paul Smith, who have agreed to supply them for all players on the day.
Wearing jeans is normally a huge 'no no' at many golf clubs, and Bunker Mentality brand director Robert Hart insisted that they aren't out there to create a revolution and thought getting out onto a golf course would be the perfect way of raising money on Jeans for Genes Day, with funds going to Genetic Disorders UK, the charity which aims to transform the lives of children with genetic disorders.
"I read an advert for a charity asking people to do something 'extraordinary' in jeans and straight away, I knew playing golf would fit the bill," he said. "I thought there may be some resistance to this idea among the more traditional golfers, but so far we've had a great reaction.
Funds raised will go to the vital care and support the sufferers urgently need – with one in 25 children in the UK born with a genetic disorder – and this golf day will certainly be one to remember for all concerned.
For more information on the Jeans for Genes charity, visit www.jeansforgenesday.org.