Spread brand awareness, generate leads, and smooth the sales funnel for a home-service company via a comprehensive search engine optimization (SEO) and marketing campaign engagement.
Although overall market interest stayed fairly constant from 2015 to 2016, Thompson Creek experienced a higher return on their investment in the digital space. Comprehensive, holistic search engine optimization (SEO) efforts increased organic search leads by 13% and decreased cost per organic leads by 10%.
Furthermore, Thompson Creek saw an uptick in leads from targeted cost-effective search engine and social media marketing by expanding their digital advertising footprint across additional platforms, experimenting with new tactics, and optimizing their performance across the board. Through these efforts, Thompson Creek saw a 64% increase in leads originating from digital advertising and decreased cost per paid lead by 32%.