It is no secret that in c-stores recently, snacking has become king. Snacks for all dayparts and flavor profiles have been seeing stellar growth and show no sign of slowing down.
With this trend there has also been the emergence of protein packed snacking options invading the cold case. There is an important correlation here, but it's not what you might think. While consumers are snacking more often, they are still eating three meals a day and that "healthy" portable snacks are included as part of that meal consumption.