Tip 1. Ditch the corporate speak.
Tip 3. Tell your story.
According to our experts, your "About Us" page is one of the most visited pages on your web site and probably the most underutilized. Don't neglect this opportunity to reflect on all the reasons people should connect with your business, says Rick Mulready, creator of The Inside Social Media Podcast. Make sure it tells people who you are and what you can do for them, he suggests. It should also reflect their needs, adds Shankman. If they've arrived from Twitter, keep the content short and sweet.
Tip 4. Further the conversation.