The largest exhibition space outside London, The Hepworth Wakefield brings together exhibitions by contemporary artists, rarely seen works by Barbara Hepworth and Wakefield's permanent art collection.
We've worked with The Hepworth Wakefield since 2012 and been fortunate enough to work on wide ranging projects from; exhibition campaign advertising, seasonal window installations, limited edition books, Annual Reviews, to their quarterly What's On visitor guides and everything in between to ensure that the brand is applied consistently and creatively across multiple channels.
Everything from current and future exhibitions, events and workshops.
Members of the public were invited to bring in their collections to form a show and tell community based exhibition.
Large format posters and other material were produced to promote events and activities over the festive period.
Live shop window installation, drawn over two days to support the wider campaign.
Filming and editing by Tight.
The Rhubarb Triangle Photographs by Martin Parr – Limited Edition Book.
Published for the exhibition, this limited edition cloth bound book and slip-case documents 'The Rhubarb Triangle', famous for producing early-forced rhubarb.
Published for the exhibition, this limited edition zine supported the book documenting 'The Rhubarb Triangle'.
'1 Hepworth Wakefield' Annual Review.
Their first annual review made a virtue of the huge visitor figures they attracted in their first year.
The Common Room has worked on some of the highest profile exhibition campaigns for The Hepworth Wakefield, including Martin Parr and Stanley Spencer in 2016. These campaigns contributed to record visitor figures and our Museum of the Year win!
As brand guardians, The Common Room work across all areas of the organisation – from designing exhibition catalogues and interpretation materials to creating identities for our popular print fairs and craft markets.