Sarah Bartholomeusz is the Founder, CEO and a practicing lawyer at the virtual law firm You Legal.
At 32 weeks pregnant with her second child, Sarah was made redundant from her job at a large public company. Working in the legal industry for more than 10 years, and observing that many lawyers experienced difficulties in achieving work/life balance, Sarah started You Legal. Imagine an entirely virtual law firm without large CBD office overheads or client money used to train junior lawyers, where clients are able to get advice 24/7 across Australia and around the world. You Legal is an alternative to engaging a traditional law firm where experienced senior lawyers, some Sarah has never met in person, communicate with clients and each other online. With clients including large private businesses and ASX listed companies, You Legal is a new category of law firm engaging lawyers as consultants to work as virtual legal counsel.
Plus I share five tips to help a listener identify their passion; and today's marketing quote is all about the power of just one customer.
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Consider how you would apply Sarah's virtual business model to your business.
See what it feels like and what effect it can have on your business by channeling someone you admire. They don't need to be a celebrity – just someone who's work or approach to life inspires you. Then, when confronted with a problem, ask yourself "What would such and such do in this situation?
Persevere with any marketing strategy you choose to implement. Too many business owners give up too quickly and move on to the next bright shinny object.