A new marketing campaign aimed at changing the negative image that metro Detroiters have about their region launched Wednesday.
The tagline for the campaign from the Tourism Economic Development Council is "The World is Coming. Get in the Game."
Details of the plan were unveiled at the Detroit Metro Convention & Visitors Bureau's annual meeting at the Ford Motor Co. Conference and Event Center in Dearborn. Crain's reported on the image campaign Jan. 3.
The campaign aims to get metro Detroiters pumped up in time for events such as the Major League Baseball All-Star Game in July and Super Bowl XL in February 2006.
Another related effort of the council is a program to sharpen the hospitality skills of local workers. That has started with workers such as taxi drivers.