CHAPEL HILL, N.C. – Carolina For The Kids Foundation will launch its "50K in 1 Day" fundraising event on Tuesday, Jan. 31, 2017.
All money raised by Carolina FTK beginning Tuesday at 7:00 p.m. until Wednesday, Feb. 1 at 7:00 p.m., will count toward the $50,000 goal benefitting the patients and families of UNC Children's.
This marks the second year Carolina FTK will attempt to raise $50,000 in 24-hours. In 2016, Carolina FTK raised $49,000.
The "50K in 1 Day" event will begin Tuesday night at the UNC men's basketball game vs. the Pittsburgh Panthers, where guests will be encouraged to donate online as well as to Carolina FTK committee members who will be present at the game. On Feb. 1, Carolina FTK will host various activities, including fundraisers on the UNC-CH campus, social media pushes, canvassing in Chapel Hill neighborhoods and benefits at local businesses, that will all contribute to the goal.