Legendary former Manchester United and Real Madrid footballer and style icon David Beckham shot his latest H&M campaign for the launch of the spring 2016 Modern Essentials selected by David Beckham collection. The campaign is the latest for the Modern Essentials selected by David Beckham range. Each season sees David select his favourite pieces from the Modern Essentials menswear collection at H&M, creating a wardrobe of updated staples and new classics that men can rely on throughout the whole season.
The commercial was shot on the streets of Lisbon, where David realises that everyone wants to dress just like him. Here's a look at the ad.
It's the second time David has worked with director Fredrik Bond, taking on the theme of their last commercial where comedian Kevin Hart dressed exactly like David. The film will be accompanied by a print campaign shot by Mario Sorrenti.
The new Modern Essentials selected by David Beckham collection will be available in two drops – February 18 and March 10 – in all H&M stores that carry menswear, as well as online.
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