Blogging for your business is much more important than ever before, and is a vital marketing tool. Writing about relevant topics that your target market actually want to read about, and providing rich content for your website should be on the top of your 'To Do' list! Did you know that information from HubSpot shows that companies that blog have 55% more website visitors!
If done well, business blogging can be a huge boost for your Search Engine Optimisation (SEO). The more posts you publish, the more pages you create for the search engines to index. The more information you've published, the higher the chance of a potential client finding your business online when searching for industry-specific products or services.