I was recently grading a beer commercial that was a single shot.
A locked off single shot featuring a guy with a beer in his hand speaking to the camera on a wooden background.
We graded it for 6 HOURS!
The creative involved in the project was obsessing with details that were literally at the pixel level.
It inspired me to think about I always find one of the nicest shots in the timeline and make it look as good as possible and then try and push that look on the rest of the footage.
The truth is nobody ever just looks at one shot.
A single shot comes and goes in seconds and you may be compromising the look of the whole job by getting over attached to a single shot.
It's quite common for colorists to spend way too long working on an individual shot out of context from the full timeline.
Sure it's far easier to focus on a specific look or problem when just looking at one shot but how can you expect to build a look that serves the timeline as a whole if you don't know how each piece is meant to fit together?
It's important to remember that almost everything in grading is relative. What looks nice and bright on its own could look totally lifeless compared to a sunny exterior shot.
If Time Was No Issue What Would You Do?
Should we all be focusing on making changes while the footage is playing or is spending 20 minutes on a shot and refining it to perfection the best way to grade?
Jump into my video below to see an example how working on one shot can be a waste of time.