Most of us want to look as young as possible for as long as possible, so it's no surprise that wrinkle creams are a multi-billion-dollar business. Every one of them claims to improve signs of ageing in noticeable ways, but how many can back that up with results? We've been analysing wrinkle cream ingredients and the research behind them for over 30 years, and here's the truth: It's not about the claims and prices, it's all about what's inside.
Skin-replenishing ingredients. This group of ingredients includes ceramides, hyaluronic acid, and omega fatty acids. They benefit skin by delivering revitalising hydration and keeping it there. The result is softer, smoother, plumper-looking skin.
If it's labeled a day cream, SPF must be provided. Sun protection is the single most important thing you can do to keep skin looking younger. Sun damage is a major cause of most of the signs of ageing, so avoiding it is vital!
Gentle formulas. Fragrance can make a wrinkle cream smell divine, and SD or denatured alcohol can make it feel lighter and absorb faster, but the irritation such ingredients cause can trigger processes in the body that are pro-ageing.
Last, it's important to know that skincare can only do so much—if you have very deep-set wrinkles or pronounced sagging, a cosmetic dermatologist can offer procedures that will make a difference where skincare cannot. That's why, for most people, the best approach to reducing wrinkles is a great skincare routine coupled with doctor-administered procedures to address deeper concerns.