Tools can help people work faster, more effectively, and more reliably. This is also true for testing tools. The IT industry is focused on delivering new business value faster and cheaper, and tools can facilitate that.
However, it can be difficult to produce a convincing business case, as on the one hand there is everything a testing tool can provide in terms of savings, and on the other hand what the total cost of the tool acquisition and continuous use may be.
Introduce your organization to the concept of automated test and to the most comment advantages and pitfalls in automating your test.
Introduce you to other types of test related tools, for example test management tools and/or tools that help you provide complex and/or sensitive test data.
Choose the tool(s) that fits your needs for automation the best and that are aligned with your test strategy with the level of involvement you choose.
Plan and facilitate pilots and roll outs of your tool(s) on one or more development projects in cooperation with you.
Transform manual test procedures into automated test scripts with the level of involvement your testers prefer.
Maintaining your test scripts and test data as your development projects progress with your testers.