Balfour Beatty decided to get more bang for its buck in 2010 by generating a host of other communications on the back of its annual report. Initially asked to help articulate the company's strategy for the annual report, Lang was quickly co-opted to write a whole suite of literature for the leading construction group.
This included a forward-looking view of strategy and prospects for employees, a corporate brochure, and a super-summary for retail investors as part of the Notice of Meeting, as well as the online and printed annual and corporate responsibility reports – and a leadership handbook.