Boston and Miami TV, by the numbers
Jennifer Lopez and Pitbull didn't just rock Univision's "Premios Juventud" (Youth Awards) show on July 21. They also rocked the ratings. The show was the most watched program in South Florida where it drew 321,000 total viewers. Viewers favored live shows the week of July 15-July 21 in Miami/Fort Lauderdale TV market. The awards show was followed by Telemundo's "La Voz Kids" (219,000 viewers) and Univision's "Sal y Piemienta (Salt and Pepper, a gossipy entertainment dish show which was #6 with 166,000 viewers. On a side note, it's interesting to see how the viewing patterns of my elderly Cuban parents and my aunt and uncle mirror those of the general market. Also of note, CBS's "Big Brother" was the most watched English-language show (#20 with 109,000 viewers) as well as WSVN-Ch. 7's 10 p.m. newscast (#25 with 106,000).
Over in Boston, a mix of sports, reality TV, news and scripted programming (CBS's "Under the Dome") rounded out the top 10. Of note, HBO's "True Blood" came in #18 with 126,000 viewers and Disney's "Teen Beach Movie" came in #26 with 116,000 viewers (probably mostly kids and their parents.)
Here's the breakdown of the top 10 shows for both markets:
1. NESN Mjr. League Baseball 313,000
2. ESPN Mjr. League Baseball 301,000
3. WHDH-NBC America's Got Talent 292,000
4. WFXT-FOX Mjr. League Baseball 263,000
5. WBZ-CBS NCIS 197,000
7. WFXT-FOX All Star Pre Game 193,000
8. WBZ-CBS Under the Dome 186,000
9. WBZ-CBS 60 Minutes 179,000
10. WCVB-ABC The Bachelorette 166,000
11. WBZ-CBS Big Bang Theory 156,000
MIAMI-FORT LAUDERDALE
1. WLTV-UNI Premios Juventud 321,000
2. WSCV-TEL La Voz Kids 219,000
3. WLTV-UNI Amores Verdaderos 199,000
5. WLVT-UNI Amores Verdaderos 175,000
6. WLTV-UNI Sal y Pimienta 166,000
7. WLVT-UNI Sabado Gigante 159,000
8. WSCV-TEL Senor de los Cielos 148,000
8. WLTV-UNI Porque El Amor 145,000
11. WLTV-UNI Porque El Amor 141,000
source: Nielsen
Labels: Some Boston TV News profiles
Terrence Moss July 31, 2013 at 9:54 PM
Do the English-language broadcast networks even try to compete with the Spanish-language broadcast stations in terms of producing programming appealing to Spanish speakers or bilinguals in Miami?
As for Boston, broadcast was pretty dominant. Who was playing in those games? Is this a rare win for NESN?
Johnny Diaz August 1, 2013 at 10:45 AM
Thanks Terrence!
The English-language affiliates focus on local news, Sunday morning political/community shows and entertainment/celebrity shows. They're not aimed at Spanish-speakers.
In Boston, those NESN games are naturally Red Sox games :)
Celesta August 21, 2013 at 5:41 AM