Ladies Who Launch is a non profit organization that provides Inspiration, Education and Community for women who have launched their own businesses. LWL hosts events with keynote speakers from the business and entrepreneurial worlds. The Ls are reversed to provide a frame around the 'W' to emphasize Women being the center of this organization. The two diagonal lines of the 'W' (known as the rockets internally) are launching themselves away from the rest of the lettering as a metaphor for the breaking away from the normal working world that being an entrepreneur entails.