For the last five years, Motorola Solutions has been on a trajectory that has led them through a company split, a complete rebranding, redefining the role of the CMO, and essentially upending the purpose of marketing within the company. And they're not done yet.
In January 2011, Motorola, Inc. spun off its consumer-focused division and became two separate companies: B2B-focused Motorola Solutions and Motorola Mobility, which Google bought in 2012 and Lenovo acquired in October 2014.
As the senior vice president of innovation for Motorola Solutions, Eduardo Conrado posed the question: How do you create an 80-year old startup?
The company split was an inflection point that began a transformative journey for Motorola Solutions to shift the market's perception of them from a provider of products to a trusted adviser of solutions.