If you're an online marketer, you know how important it is to do keyword research properly. This will enable you to quickly move your sites into top search engine positions as you find the best niches to target. You will soon come to learn how much actual time and research is involved in finding the best keywords. So, you can see that keyword tools are a necessity; however, the majority of the tools either give too much or not enough relevant information. Therefore, when Brad Callen came out with his Niche Finder software, he took this into consideration and integrated some of the following capabilities.