Former Bandai and Bladez toyz marketing manager Vicki Marler-Hausen is setting up on her own with the launch of a new toy industry marketing agency, Elmer Marketing.
The new outfit has been launched to offer services to toy companies as they launch products, plan trade shows and construct media campaigns.
With over 16 years' experience in licensing and marketing, Vicki has been a go to name for advice on all elements of the marketing mix, understanding the breadth of the industry's product categories from nursery and pre-school to tween and retro.
Marler-Hausen has seen vast success while working with the likes of Thomas & Friends, Tamagotchi, Hot Wheels and Monchhichi.
"I feel the time is right to embark on fresh challenge in the industry I love and I am very excited to see how Elmer Marketing evolves over the coming months," she said.
"I view myself as a Trade Marketing specialist who is very well connected, passionate and driven, as well as skilled in making modest budgets work really hard to deliver great results.