Los Angeles, CA – January 24th, 2019 – Cartender, a provider of digital marketing technology, today announced that it has become a video publisher on the Fortellis Automotive Commerce Exchange™ platform, the world's first open, agnostic platform for the development and marketing of automotive APIs and solutions. The Cartender Model Video API is now available through Fortellis to dealerships, OEMs and independent software vendors (ISV) in North America.
The Cartender Model Video API is the first version of the company's vision to provide video in a scalable and programmatic way. With the Model Video API, solution providers will be able to access thousands of professionally produced video test drives that highlight the key features of the vehicle. Solution providers will have access to all available video metadata, be able to create dynamic video playlists and serve videos via the Cartender Video Player – a lightweight, interactive, HTML5 video player solution. These videos are the best way to engage car buyers at any point in the car shopping process.
Fortellis is designed to connect automotive-retail processes with seamless ease and transparency.
Cartender provides digital marketing technology and services to car dealerships and solution providers. Cartender specializes in scalable, data-driven content production with omni-channel distribution. From their Vehicle Marketing Studio to the Cartender Video Player and Vehicle Specials Page, the Cartender suite of video solutions allows automotive retailers to enhance every step of the car buying experience.