Comcast Corporation (Nasdaq: CMCSA, CMCSK) was named one of the 2005 Top 40 Companies for Hispanics by Hispanic Business Magazine, for the company's overall commitment to the Hispanic market. HispanTelligence(R), the research arm of Hispanic Business Inc., used more than 30 variables to identify and rank the top 40 companies, of which Comcast was ranked #24.
"It is an honor to be recognized for our overall commitment to the Hispanic community through this comprehensive assessment of our diversity initiatives," said Comcast Executive Vice President David L. Cohen. "Comcast continues to increase our commitment to the Hispanic community by partnering with local organizations, offering a growing array of Spanish language and Hispanic-themed programming, recruiting and retaining a diverse workforce and through our aggressive supplier diversity initiatives."
Hispanic Business contacted the top 400 of the Fortune 500 companies, and measured each company's commitment to Hispanic hiring, promotion, marketing, philanthropy, and supplier diversity. Specific areas of focus included Board and leadership representation; recruitment efforts; retention and promotion through incentives, employee support groups and executive training; marketing and advertising to reach Hispanic consumers; community outreach benefiting minority groups and supplier diversity.
For more information about Hispanic Business Magazine's 2005 Top 40 Companies for Hispanics, or for a complete list of honorees, visit http://www.hispanicbusiness.com/magazine.