The Arts Mildura Brand has been established over many years and has become well known on the world stage of Arts Festivals in Australia and the international scene.
Saunders Design Group were originally commissioned to design a corporate identity for the Murray River International Music Festival in 2004/2005.
In 2007 Saunders Design Group were approached to design a new brand to bring the Murray River International Music Festival and four other festivals under the one umbrella.
After much research and some preliminary concepts the team at Saunders Design Group put forward the new name Arts Mildura and adapted the already successful fish logo into a new branding strategy that could further communicate the five diverse festivals under the one unique brand.
Saunders Design Group continue to work with Arts Mildura to this present day and have been managing their branding and advertising since 2007.