Local advertising revenue is expected to remain flat in 2019, according to BIA Advisory Services.
Some 55% of ad executives surveyed said they would maintain their local ad spend -- and 5.2% would lower local spend. Only 35.2% of those surveyed intended to make an increase. Research comes from BIA's survey of some 1,500 advertisers.
BIA had estimated 2018 local advertising to be $151 billion -- up 5% from 2017.
Only entertainment industry advertisers -- amusement parks, sports teams, motion-picture theaters and other entertainment venues -- intend to make higher local media investments this year.
Retailers, professional service providers and home-trade service advertisers are looking to maintain the same local media levels.
Among all local advertising platforms, only mobile and social advertising are areas where advertisers indicate higher spending levels.