Black & Blue Umpire Camps (BBUC) is an existing client that had an outdated website. The main purpose of its informational website is to disseminate information and facilitate the registration process for amateur baseball umpires (all levels) interested in BBUC's training camps held in Sacramento and Riverside every year. The website also facilitates the registration process for the training camps.
As BBUC sought to make website information updates in order to open up registration for its 2018 umpire training camps, leadership also wanted a new look and feel for the website that would better showcase its value propositions.
Since BBUC did not have a vector format of its logo, we started by performing the cleanup task on the logo file. In the final logo package, we included vector formats of the logo, color variations of the logo and a logo style guide that informs what is the specific font family, color scheme and sizing specifications for the logo.
Next, we worked with BBUC to identify one of our model sites that would serve as a starting point for us to customize for the business and its specific value propositions. One of the major improvements that brought the finished product to life was BBUC's collection of high-resolution images that shows its umpires in action.
Clearly, the call-to-action on this website is to register for an umpire training camp. Access and directions to this process are made prominent throughout the site with buttons in the header, in the main navigation bar and in a secondary navigation bar (on inside pages) to make it easy to register for a camp. There are two kinds of Blue Core CMSTM forms involved in the registration process: a standard data entry form for the registrant's information, and a PayPal-integrated form that allows BBUC to accept payments safely and securely through the website.
The Staff directory is delivered with a Blue Core CMSTM catalog. The main page presents the whole directory, and then clicking on a staff member's photo thumbnail brings the visitor to information on the umpiring background of the respective staff member.
As part of the build, we migrated all of BBUC's content from the old website onto the latest version of the Blue Core CMSTM system and then BBUC leadership took advantage of the Blue Core CMSTM self-service administrative tools to add in the information for the 2018 umpire camps so that they could open up registration on the new website.