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"Responsible tourism complies with the principles of social and economic justice and exerts full respect towards the environment and its cultures. It recognises the centrality of the local host community and its right to act as a protagonist in developing a sustainable and responsible tourism. Responsible tourism actuates to foster a positive interaction between the tourist industry, the local communities and the travelers", defined by AITR's members in 2005.
Environment: to minimise the environmental impact created by tourists.
Social: to give the local population a central role in the touristic development of their own territory. The involvement of the local community through a participatory democracy and in the decision-making process is essential for a sustainable touristic development.
Economy: to generate equally distributed economic benefits for the local population and its hosting territory.