Your favorite vlogger like you've never seen her.
Bethany Mota is having a major moment. At just 18 years old, the vlogger has achieved superstar status as YouTube's Macbarbie07, sharing two or more videos daily with her loyal fan following of 4 million plus. These Motavators, as she calls them, tune in for Bethany's take on everything from boys to beauty, including her signature "haul" videos, where the seasoned shopper shows off her newest fashion finds.
It was only natural, then, that Bethany's next step would be a foray into clothing design. Like something right out of a teen dream, Aéropostale came calling, and she jumped at the chance to translate her laid-back-but-girly style into her very own line. Composed of basics and statement pieces, playful accessories, and cheeky jewelry ("OMG" necklace, anyone?), the collection merges Bethany's favorites ("I'm all about the overalls!") with some major inspiration from her social media–savvy viewers, who like to keep her updated on their latest tastes. "I'm always on Twitter, and they send pictures of their outfits," says Bethany, who incorporates the images into inspiration boards that she references when choosing everything from patterns to the fabric of the final pieces. Talk about market research!
A material girl in a digital world, Bethany is nothing if not dedicated to her fans. She credits her connection with them for her meteoric success—no small statement, as she's been at it since just 2009. "I'm all about building a relationship with viewers and getting to know them," she says. "Their support is incredible, and I'm always going to be here for them." And, of course, ensure that they have something cute to wear every step of the way.
Bethany wears a Bethany Mota Collection cardigan, $34, tee, $14, jeggings, $30, earrings, $5 for set of three, and necklace, $9. aeropostale.com.
Bethany Mota Collection jacket, $50, dress, $36, necklace, $8, and watch, $15. aeropostale.com.
Bethany Mota Collection short-all, $30, top, $16, plaid shirt, $28, hat, $15, and necklace, $6. aeropostale.com.
Bethany Mota Collection tee, $14. aeropostale.com.
Bethany Mota Collection skirt, $28. aeropostale.com.
Bethany Mota Collection boots, $48. aeropostale.com.