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Clásica 92.3 Fm, Mega TV Channel 22 and CBS4 Join Forces During Hurricane Season for Unique Community Outreach Effort
Miami, FL–(HISPANIC PR WIRE)–August 28, 2006–Clásica 92.3 FM, WSBS-Mega TV, and WFOR-TV CBS 4 announced today their plans to reach the Hispanic Community of South Florida with a local co-branding preparedness campaign during the 2006 Hurricane Season.
"The national weather service has announced that the 2006 hurricane season will be very active. The odds that a storm or a hurricane can strike our area are significant and we at SBS are ready to inform our audience," said Jackie Nosti -Cambó, Vice-President and General Manager for SBS Radio-Miami.
Brien Kennedy, President and General Manager, CBS4, added, "We're committed to keeping this community fully informed whenever a potential storm threatens our area. Our partnership with Mega TV and Clasica 92.3 FM will help ensure that Spanish-speaking television viewers and radio listeners will be able to benefit from the expertise and guidance provided by Bryan Norcross, David Bernard and our CBS4 team of meteorologists."
CBS4's state-of-the-art weather center is staffed with dedicated storm tracking experts that forecast tropical disturbances and possible hurricanes as soon as they form in the Atlantic Ocean. Under the leadership of hurricane specialists Bryan Norcross and David Bernard, South Florida has learned to depend on solid coverage 24 hours a day, seven days a week.
Renowned meteorologist Bryan Norcross will be providing Clásica 92.3 FM listeners and Mega TV viewers with up to the minute information on storms that could affect South Florida during this active season.
CBS4 Hurricane Specialist Bryan Norcross added, "CBS4's partnership with Mega TV and Clasica 92.3 recognizes the importance of communicating with all segments of our vast and diverse population. Given our resources here at CBS4, as well as our partners' dedication and professionalism, we're confident we can provide our community with vital information they need throughout the hurricane season. Clásica 92.3 FM and Mega TV are key entertainment destinations for Miami's Hispanic community. At the same time, the CBS4 weather center understands the importance and potential impact of a hurricane as it threatens the South Florida region. Together, we can provide timely and critical information to radio and television station audiences in the tri-county area.
Cynthia Hudson-Fernandez, SBS Chief Creative Officer and Executive Vice-President, added, "Mega TV will have live up-to-the minute hurricane information with our own expert, Sal Morales, who will be transmitting from the CBS4 premises. We believe we will offer our radio and TV audiences the most accurate and updated information available in the market."
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. ("SBS"; Nasdaq: SBSA) is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and operates 20 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV, a television operation serving the South Florida market, and produces live concerts and events throughout the U.S. and Puerto Rico. In addition, the Company operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at http://www.spanishbroadcasting.com.
About WFOR-TV/CBS
WFOR-TV/CBS4/Miami, along with WBFS/ MY 33/Miami, WTVX/TVX 34/West Palm Beach, WWHB/West Palm Beach and WTCN/West Palm Beach are part of CBS Television Stations, a division of CBS Corporation consisting of 39 stations, including 21 CBS, 11 The CW, three MyNetworkTV and four independent stations not affiliated with major networks.
CBS4 is "always on." For local news, sports scores, weather updates, traffic reports, entertainment news and the best video experience available on the web 24 hours a day, go to CBS4.com.
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