Neurscientists have proven that the mind works in methodical and predictable ways in making decisions. Because of this research marketers and salespeople world-wide are taking "neuromarketing" more seriously as they explore ways to create demand and close leads based on this decision making research. During this program CRM Radio host and author J----more----ohn Asher will discuss the latest research and how it can change the way salespeople sell and service the customer.
Asher is an author, entrepreneur and the CEO of Asher Strategies. He has recently (November 2017) published his book: Close Deals Faster: The 15 Shortcuts of the Asher Sales Method .