Bering is a French maker of motorcycle clothing. It is part of the Trophy Group that also owns Shark Helmets, Bagster and Segura. The brand was created in 1951 to produce clothing for motorcyclists and sailors. In fact, the company name comes from the Bering Strait, the point where Alaska and Siberia come together. The brands's emblem is a polar bear, which symbolises resistance to water and cold. Bering has its own technical laboratory that ensures that their clothing is always as safe and protective as it is comfortable and good looking.