For this responsive WordPress mobile site, the owner wanted to go from a one-page site to a more comprehensive site. And he wanted to have better SEO (search engine optimization), i.e., appear closer to the front when people search for an electrician.
So I added a lot more content, used on-page SEO, and went into detail about the various aspects of his business. Now when people search for "electrician east Toronto" – he only works in the east end – he is on the first page.
I start with a child theme when customizing WordPress sites. Here I used a free theme and customized it. He received a website with good SEO for tradesperson.