Naturefriends International – respect has been advocating for sustainable tourism development for many years – a tourism respecting nature and humans equally. 2012, together with other NGOs and tour operators, the "Roundtable Human Rights in Tourism" was founded; a multi-stakeholder initiative to promote human rights in tourism. The Roundtable acts as a driving force and open platform for those companies, organisations and institutes acting according to the "UN Guiding Principles on Business and Human Rights".
14 tour operators, as well as the travel associations from Austria, Germany and Switzerland, have joined the Roundtable so far. They are committed to embed human right standards within their business processes and additionally to raise awareness about respecting human rights among customers, partner companies and staff. More information about the "Roundtable Human Rights in Tourism" and its members can be found here.