dlbStrategies was hired to create the strategy and execute on all B2C Digital Marking efforts for an Amazon Seller. This was going to be a "boot strap" effort without a lot of capital.
dlb PLAN- dlbStrategies created an "umbrella" brand for the collection of products, secured the url, developed a simple "brochure" style website which links directly to Amazon detail product pages. All orders are placed on Amazon and fulfilled by Amazon. dlbStrategies set-up and manages all product pages on Amazon including pictures, titles, descriptions and keywords that maximize organic search results on Amazon. Pay Per Click campaigns were set-up on Amazon with the same key words as on product pages. Additionally, we conducted a series of "off-Amazon" product launches (direct email, Google PPC , directory listings, Facebook advertising and other social media) to drive qualified prospects directly to the detailed product pages on Amazon. A detailed customer service plan and set of procedures were devised to maximize customer satisfaction and positive ratings & feedback.
THE RESULTS- The results are impressive. We nearly doubled sales in each of the first 4 months and achieved a "steady state" sales average from that point forward which has created a profitable "cash flow" for the client from which to grow. The product line was awarded the #1 New Release in its category by Amazon and now has become a Top-Ten Seller in only ten months (out of over 130,000 total SKUs in the category). Additionally, we have many more positive reviews and feedback than all other competitors. This predictable base of orders and cash flow from Amazon has laid the foundation for adding more SKUs and expanding the brand beyond Amazon. By all measures, this strategy has been a huge win for the client. dlbStrategies continues to manage all Digital Marketing efforts for this venture.