Yesterday, I shared part one of this post, about how to use AMS ads for fun and profit. Today, let's start by looking at how I examine some of the numbers I get on my ads. If you click on the ad from your dashboard, you'll see a number of different columns, including impressions, clicks, cost per click, etc. If you single click any of them, they will show you their performance in that category, from bottom to top. Click it again, and you'll see the same information from top to bottom.