Subtitle: Analyze your competition's key SEO and PPC strategies and get actionable tips for your own marketing.
This course is designed as an introduction to the popular digital marketing tool Ahrefs. Learning how to use this service can empower digital marketers to run better and more efficient marketing campaigns. The course shows both the instructor and an over-the-shoulder view of the Ahrefs user interface.
For example, the service can be used to view a significant amount of your own and your competitors' backlinks. A backlink is a link from one website to a target website, and remains one of the most important ranking factors for Google. By understanding the links going toward your competitors, you can attempt to gain similar links so that your own website increases its odds of moving up in the rankings. Students also learn how to comprehensively analyze these backlinks such as by assessing their quality, anchor text, and other important attributes. These and other metrics can show you how helpful particular pieces of content (such as blog posts or videos) are for competitors' business.
Students also learn how to view the most viral content in a given time frame. This is an important source of inspiration for content marketers and bloggers researching new content ideas.
What you get: Use the Ahrefs marketing tool to better understand their competition's marketing strategies.
Target audience: People with an online presence who could benefit from digital marketing.
Requirements: Students do not need any prior knowledge or experience.