Bella Hadid chooses TAG Heuer!
To mark New York Fashion Week, TAG Heuer and Bella Hadid chose Equinox Bond Street – an iconic new location in the luxury lifestyle brand's health club portfolio – to announce their collaboration. It is clear from TAG Heuer's advertising campaign featuring Bella Hadid, shot by American photographer Cass Bird, that this will be a one-of-a-kind partnership… As unique and distinctive as Bella herself!
Cass Bird added: "Bella is one of my all time favorite women! Beautiful and completely present; one of my dream subjects and a total muse for me. She makes everyone feel welcome on set. Hands down one of the best in the industry! " The venue for the event – Equinox Bond Street, the trendsetting fitness club used during New York Fashion Week – was also a fine choice: the pretty blue-eyed brunette confidently showed off her perfect body, right at home in the gym! TAG Heuer's #DontCrackUnderPressure tagline fits her perfectly.