In a scenery of continuous turmoil, we try to point out some data on what 2016 has been from the point of view of Social Media and how these channels that are increasingly important to communicate, have more users.
The Italians like online purchases and recent surveys, related to a research from Deloitte, point out that the phenomenon is also growing in Italy.
Is it useful to be leader today in the era of Digital? The answer may be "Yes, of course!".
The Digital as an engine for growth. For years it holds this view, but in practice things are in a way a little 'different when we speak of our country. Of course not all bad, but the fact remains, as is often pointed out, that much remains to be done in 2016.