Honoring the best in mobile lifestyle, entertainment and technology, the Mobile Excellence Awards recognizes and honors the companies and individuals that have raised the the bar of excellence, paved new footprints and brought new innovations to the forefront of the industry.
Humanitarian Award – is a special honor presented to the company that gave back to the industry or community through a charitable, or selfless act, hard work and effort to better a cause, company, charity or country on a global basis.
Best Mobile Innovator- Honors a company, which has proved to be the most progressive or launched the most groundbreaking product/service/model.
Best Mobile Payment – Honors the company that has developed a mobile payment solution to include, billing, gateway, or electronic wallet that allows consumers or retailers to make transactions and pay for purchases by activating a mobile payment application from their Smartphone.
Best International – Honors foreign-based and/or global mobile companies whose products or services have proved to be the most progressive and has launched the most groundbreaking product or service outside of the United States.
Best Retail/Commerce Solution for Mobile – Honors the company that has developed a mobile retail solution that allows consumers to make transactions and/or pay for purchases by activating a mobile application from their Smartphone or tablet.
Best Mobile Auto App/Service – Honors the best mobile application built to deliver, entertains and/or impacts how consumers utilize their devices to engage and interact directly with their automobiles. Apps can be used for mileage, entertainment counsels, service, transportation, maintenance, search, discovery, etc.
Best Mobile App for Home – Honors the best mobile application built to deliver, entertain or impacts how someone interacts and manages their home from security, monitoring, checking on appliances, home automation, etc..
Best Mobile App for Fashion – Honors the best mobile application built for consumers to monitor, watch, shop or share their favorite fashions, clothes, retail brands, etc.. Can also include wearable mobile technology or device as part of clothing.
Best Mobile App for Health/Fitness – Honors the best app in Health & Fitness that revolutionalizes the health & fitness industry by providing integrated or downloadable technology with a comprehensive health and fitness program integrated into the app. Can include, but not limited to monitoring and storing fitness statistics such as steps taken, calories burned, and miles walked, health monitoring, etc..
Best Music App for LIVE Experience – Honors the best music app that engages the consumers with a live music event, festival, concert etc which includes mobile initiatives such as live events, artist interaction, music content, ticket purchasing, viewing, search, etc..
Best Mobile App for Reading/Literature – Honors the best company or app that enables consumers to read, shop, search, purchase and share content on any mobile device via books or magazines that enhances the users experience.
Best Mobile Games – Honors the best out of all game content categories combined, including casual, multiplayer or original.
Best Entertainment Related Marketing Campaign – Honors the mobile marketing campaign that was either created for a brand or on behalf of an entertainment property, which makes the best use of viral marketing to enhance a brand's consumer awareness through mobile engagement.
Best Original Content for Mobile – Honors the company that has developed the most innovative user-generated or professionally produced entertainment content that engages the mobile user and enhances the mobile content experience.
Best Content Extension Made for Mobile – Honors the best entertainment content developed for mobile as an extension or companion program/activity to a traditional TV show or series, fiction or non-fiction, or film, fiction or non-fiction.
Best Mobile Sports – Honors the best sports content or sports oriented engagement developed for mobile. May include Fan interaction, live sporting events, extension or companion program, creation of new or unique content or application etc.
Best User Experience for Mobile – Honors the company that developed the best intuitive UI (user Interface) for consumer entertainment experience to surf, search, discover and engage with the app.
Best Delivery Platform for Mobile – Honors companies that have developed or contributed to a mobile service, application or technology platform, which specifically delivers mobile content and services that enhances the consumer experience across multiple screens.
Best Technology Breakthrough – Honors a contribution that mobile operators, manufacturers, vendors, and suppliers make to increase mobile usage, ARPU, expand the user experience, and help expand business opportunities in general.
Best 2nd Screen Experience for TV on Mobile or Tablet – Honors the best second screen entertainment product that enables a tablet or smartphone to work in conjunction with the TV viewing experience to enhance the overall content experience.
Best Mobile Video – Honors the company whose, platform, service, function or content package offers the consumer the best video experience on any mobile screen.