How do you ensure that an international event of more than 14,000 attendees, 65 sessions, and 175 speakers provides personalized, custom education and communications?
For the International Trademark Association (INTA), the answer meant harnessing tech solutions — from cutting-edge presentation management to live streaming, and from nimble event apps to digital signage.
The result? A successful conference where tech and thought-leadership brought audiences together and immersed into the INTA brand story.