Arnie Kuenn is the CEO of Vertical Measures, a full-service Internet marketing agency dedicated to helping clients drive profitable growth through SEO & content marketing. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. Mr. Kuenn is a founder of the Arizona Interactive Marketing Association (AZIMA). Arnie speaks at events around the world and has personally trained more than 3,000 students on content marketing. He recently published his second book, Content Marketing Works, with his son Brad.
Searchers and search engine algorithms are getting smarter and more sophisticated. New technology and search engine algorithm updates are moving at lightning speed. Is your website up-to-date with the latest SEO tactics and technology? Explore the things that are negatively impacting most sites and learn about some of the most recent SEO tactics that can help your website rank better in the search results.
•What is holding you back from page one results.
•The new technologies to deploy to stay on the cutting edge.
•How to create and optimize the content searchers are looking for.
•Best types of content to create for search engines.
•How to protect yourself against changes in the future.
Relevant content is the now the primary ranking factor with Google, leaving old-school keyword-only optimization tactics and fake-link building practices in the dust. But what are the latest SEO tactics? How does user intention fit in? Are there any new link building practices? And how does SEO fit with content marketing?
•How to create "relevant" content with micro question research.
•New link building tactics that are worth the effort.
•Pinpoint content gaps and opportunity prioritization.
•Topic visualization tools to leverage SERP analysis.
•Gamification to make optimization fun and more impactful.
•The latest trends being discussed at PubCon.