More than half the human brain is devoted to processing sensory experiences. Touch, in particular, is an important part of the communication process. The way we understand and interpret the world is fundamentally rooted in our physical bodies. So, how things feel drives our thoughts and behaviors, influences our comprehension and retention of information, and profoundly shapes our emotional connections. Haptic Brain/Haptic Brand looks at communication through the lens of neuroscience, exploring how media shapes the brain and, consequently, the way a brand is perceived. Dejan will present a deep dive into the discussion of ink-on-paper in comparison to digital communication. He will cover how the sense of touch influences readers' perception and retention of brand and marketing communications. He will discuss the endowment effect, its impact on desire and why quality matters. Dejan will dig deeply into Bi-Lateral Literacy and its impact on how content is perceived. And, he will discuss how 'constant distraction' affects our ability to learn, to comprehend and to retain the vast amounts of information we consume.
As an educator, designer, humanist, mentor and lover of all things graphic arts, Daniel Dejan has been an evangelist for the power of paper and print for the span of his career. He is the face of the etc (educationtraining-consulting) Group at Sappi Fine Paper North America where he delivers etc services to Sappi's wide range of clients.
With more than 40 years of design, production, print buying and on-press experience, Dejan is always ready to share his knowledge of the successful and effective marriage of print and paper. On the road 200 days a year, he is a hands-on, in-person resource—delivering presentations to designers, printers, corporations and paper merchants as well as to organizations at public and private events and conferences throughout North America including AIGA, HOW and Printing Industry of America chapters, Canadian Printing Industries groups, IDEAlliance/IPA events, Print Production and Art Directors Clubs.
Mr. Dejan is the recipient of the 2017 Sundeen/Simich Industry Support Award from the Graphic Communication Educators Association and the 2018 Industry Influencer Award from the Printing Industries of New England.
As printing techniques have evolved, Daniel has embraced new technology by not only investigating creative and effective ways to use QR Codes and Augmented Reality in conjunction with print and paper—earning him a position as a Google Glass Developer—but also by exploring and commenting on the layered and complex relationships between the print and digital worlds; merging new – communications technology and human interaction.
Dejan has written articles for numerous trade magazines and was both a technical consultant and contributor to The Designer's Guide to Print Production. As a certified G7 Expert, Dejan is an authority in both Color and Color Management and an avid student of color perception and color theory as it relates to branding and printed color reproduction. He co-chaired the Spectrum Conference in 2007 and is currently a member of the Board of Directors for IDEAlliance/IPA.