Hindustan Coca-Cola Beverages Pvt. Ltd. (HCCBPL) is a Company with significant scale, one of the top 10 FMCG outfits and a very large manufacturing set-up. We touch many lives,directly or indirectly and therefore one of the things that we want to ensure is that we are listening to people around us. By listening to the local community, we are able to better align our business interests with the interests of the communities. We can then try to make a difference in areas where the company is most qualified, credible and capable. For instance, last year, we advanced our goals on meeting our energy requirements through clean and renewable sources by 2 years. Our new goal is to meet 40% of our energy requirements through green energy by the end of 2018. Similarly, our interventions in PET Recycling, water replenishment, community welfare etc come from being integrated with the local community. We are happy that communities and civil society are seeing value in what we bring to the table. They appreciate that we have something more valuable than just monetary resources to offer for the good of the public. And that's our expertise. Our know-how. Our unique and specific strengths.