Why Online Marketing Matters To increase their sales, companies use marketing methods. Online marketing can be very useful in this digital era. Many people, even those in remote areas can now access the internet due to the increased ease of access. This accessibility is evident by the large number of subscribers to social media channels and sites. A company would therefore, benefit greatly by focusing their marketing efforts to the internet. More and more companies have already shifted their marketing strategies to online platforms. However, skeptics of internet marketing still exist. According to them, the traditional methods of marketing are still the best. we cannot deny the benefits that internet marketing has even with the skepticism around it. Below are some of the advantages of internet marketing over the traditional marketing methods. Geographical barriers are not a limitation when using internet marketing. Increased geographical coverage is one of the most obvious advantages that internet marketing has over traditional methods of marketing. The internet makes the world smaller and brings people closer. Just like you can now communicate with a person in a different continent without leaving the comfort of your house, a business is able to reach customers miles away at the click of a mouse. The area that can be covered through traditional marketing methods is limited geographically. Carrying out a marketing campaign is expensive. Marketing on the internet is however way cheaper. Designing and disseminating marketing materials online especially on the social media, is way cheaper compared to what it would cost to use television or newspapers. Communicating with potential customers on the internet costs close to nothing. Further, the manpower needed for internet marketing is much less. This means that the cost for manpower for advertising is greatly reduced. There is no need to have physical stalls or pay retail outlets for internet marketing.