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Creating personalised online experiences without sacrificing privacy
Our technology, BOON Spotlight, integrates directly into e-commerce stores, creating a digital personal shopping experience for online shoppers. The product-discovery tool delivers increased engagement, sales and unparalleled customer insights.
To capture their desire and intent, we take consumers on a journey through psychology-backed, image-based questions. Our bespoke AI analyses these anonymous responses and delivers truly private, state-of-the-art personalisations and recommendations.
What is BOON?
BOON is an award-winning startup that creates personalised experiences for online users without the need for surreptitious tracking.
We use psychology research to design fun, engaging, image-based questions and take users on a dynamic journey as they build anonymous profiles.
Our bespoke AI analyses the responses and generates personal recommendations; delivering conversion uplift for our e-commerce clients.
Groundbreaking e-commerce tech
We've created a new way to shop, which uses groundbreaking AI and powerful filtering to shortlist the best products for each shopper, helping them discover their next purchase. BOON Spotlight leads consumers through a set of dynamic questions that use filtering and psychology-backed AI give meaningful product recommendations.
Used as either a personal shopping assistant or gift finder, BOON Spotlight increases conversions by up to 85%, ATV by up to 30%, and delivers actionable insights from aggregated question responses.
Consumers deserve better
We are consumer-minded and privacy-first, and it shows in our technology. Everyone is now accustomed to getting a personalised experience online, and although awareness is growing, many do not understand the extent of the tracking or the value of their data.
We took a new approach when designing our AI, building with privacy-in-mind from the ground up. Through our questions, users control what data they provide and are forgotten as soon as the window is closed - no cookies to track you for months on end.
The founders of BOON, Dylan John Grey and Mike Oakley are passionate about using artificial intelligence to improve user experience.
As CEO, Dylan drives the company towards its vision - the internet for you; not the masses. In his role as CTO, Mike leads the development of our groundbreaking technology.
Dylan John Grey
As CEO, Dylan drives the company towards our vision. He is in charge of the day-to-day running of the company and team. Alongside these responsibilities, he remains involved in technical development.
Mike Oakley
Co-founder & CTO
Mike's role as CTO centres around technical development. He leads all technical aspects of the development and maintenance of our technology and development practices.
We're hiring.
User profiler (psychology)
Sales/business development
Who do we want?
We are building an incredible team of people, and you could be part of it. At BOON, we encourage innovation and free-thinking, and we demand openness and honesty.
Every member of the team is encouraged to voice opinions, and can have a significant impact on the trajectory of the company and product at this early stage.
We are creating a unique and ground-breaking service, which requires a diverse set of skills and expertise. Currently, we are searching for machine learners and psychologists.
Our revolutionary product relies on highly intelligent AI and sophisticated personality deduction. Apply if you can help us develop these areas.
We consider all propositions, whether you're a student applying for part-time work, or a veteran looking for an exciting move. We know everyone's different.
We want you to love working at BOON, and we value the work the team does. Pay and benefits are discussed on an individual basis.
Apply by sending your CV and cover letter to [email protected]. We will respond to you as quickly as possible with any news.
You may be asked to an informal interview. This is an opportunity for us to get to know each other and to to learn more about what you wrote in your application.
After a succesful interview, you will be asked to join BOON for a trial period. This gives both you and our team the chance to make sure we're a good fit for each other.
After a successful trial, you will be invited to join the team. Please send any questions about this process to [email protected].
Apply via e-mail
To recap...
We are creating a new way to deliver personalised experiences online, where we prioritise user privacy, data control and enjoyable interactions.
Our e-commerce integration, BOON Spotlight, delivers a bespoke, engaging shopping experience, increasing conversions through personalisation.
We continue to work on technology to help improve the experience of consumers online while ensuring they remain anonymous and forgotten.
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