Vision Council executive shares her group's recent successes.
WELCOME! You're invited to listen to the debut episode of a new podcast series produced by Texas State Optical: INSIGHT with TSO's John Marvin feat. Ashley Mills of The Vision Council.
The first episode in the INSIGHT series, and just the first of many to come under the INVISION Podcast Network umbrella, kicks off with an interview of Ashley Mills, the chief executive officer of The Vision Council. In the podcast, John and Ashley discuss the role of the Vision Council and its initiatives, as well as the upcoming Vision Expo East tradeshow and its relevance to the industry.
Some of their successes include a few recent segments on the TODAY show on Digital Eye Strain and National Sunglasses Day in June, which Ashley states trended #1 on Twitter and was on TV everywhere from ESPN to NBC and even late night television. "It gets bigger every year," she says.
Other topics discussed include the Think About Your Eyes campaign; The Vision Council's robust market research division, which regularly polls consumers about their vision correction habits; and the similarities and differences between Vision Expos East and West.
The INSIGHT series hosted by John Marvin will appear monthly and cover all things current about the eyecare industry.