Have you ever noticed how we tie ourselves up in knots and overcomplicate things when we put our business hats on? Your mission statement doesn't need to be long and complex, it's simply a promise—your statement of intention.
What do you do? What happens because you exist?
As you can see from the examples of mission statements below you don't need to be long winded, often a single sentence is enough to say what you need to say.
To create boutique-quality, classically crafted eyewear at a revolutionary price point.
To capture and share the world's moments.
Instantly connect people everywhere to what's most important to them.
Move the web forward and give web designers and developers the best tools and services in the world.
To help people capture and share their lives' most meaningful experiences with others—to celebrate them together.
Inspire and nurture the human spirit — one person, one cup and one neighbourhood at a time.
To be Earth's most customer-centric company.
To build a community-driven hospitality company.
We're here to make it easy for people to do themselves some good (whilst making it taste nice too).
Inspire and develop the builders of tomorrow.
To make the world more open and connected.
Help as many people as possible eat better food and live a better life.
To embrace the human spirit and let it fly.
To establish the first new supermarket in a generation.