Tencent CDC (Customer Research & User Experience Design Center) was founded in May 2006. The CDC is a companywide design team with offices in Shenzhen, Beijing and Chengdu with a mission to improve user experience of Tencent products and to innovate the Internet's ecological experience.
Tencent CDC was integral to Tencent's major product designs such as QQ, Qzone, QQ Games, RTX, Tencent PC Manager, QQ Browser, QQ Music, Tencent Video, Tencent Open Platform, Enterprise QQ, QQ.com, TenPay, Tencent Microblog, Pengyou, Tencent Map, QQ Pinyin, SOSO, Paipai, Tencent We Summit, Webank, Midas, Tencent Cloud, Security Cloud, AI Lab, Wesure, Tencent Charity, Digital Guangdong and many more conceptual products and innovations.
Tencent CDC has been devoted to exploring and developing Internet based user research in the fields of design, experience, products, operations, market brands, investment strategies, internet ecological industries, social industries and research tools/platforms, and has accumulated many new ideologies and methodologies.
Tencent CDC uses brand design power (such as Tencent fonts) to standardize branding tools hence increased brand reputation for Tencent Group. By systematically establishing brand design language for products, business was driven by creativity. IPENGOO is an example of the integration of IP and products. The IP content management and merchandise design elevated Tencent's brand favorability.
Tencent CDC strives to promote development of the design industry through the opening of research and design platforms such as Tencent Questionnaire, Tucao, Design Navigation and Design Cloud, and aspires to promote the interconnectivity of the Internet experience with traditional industries.