When we create a client's identity we take many factors into consideration. At the core of creating an identity no matter what size the project, is our basic rule of combining meaning with form. A good identity will serve as one of the primary portals through which clients connect with their audience. Accordingly, these designs are created with a lot of care and attention to the client's needs, and the public's perception. We want the end result to answer many questions, some of which might be; to be memorable, versatile and have longevity.