Some goals energise. Others become dreaded to-lists or areas of frustration.
You want focus. More investment and drive. More energy. Then design your objectives and key results together.
The objective gives a general, qualitative direction, while the key results are metrics -- a unique number or yes/no question.
You'll get everyone on the same page.
But watch out, this is not a weapon. It is a place to start discussing strengths, as well as oversights or learning opportunities in failure.
What's a number you've been watching for a while? What do you value about it, or what do you interpret it as?
Watch a lecture on how Google sets Objectives and Key Results.
Read blog post This is Why People Leave Your Company.