This ad from 1948 advertises luxury watches from the Swiss company Universal Geneve. Established in 1894, Universal Geneve are still famed for their expensive watches today. The monochromatic colour scheme in this drawing gives it a stylish, silvery sheen. The shading provides depth which discloses the intricacy of this top-of-the-range product. As France recovered from post-war austerity, advertising art reflected a newfound affluence. This beautiful poster will add a touch of class to the wall of an office or lounge.