Barbershops in Black communities provide information on COVID-19, vaccine
Becky Perlow
Kenneth Moton
ABC News (American Broadcasting Company)
Broadcast TV News / 5-15 Minutes
Silver Spring, Maryland, United States
In an effort to help get accurate information to the communities who are being disproportionately impacted by the coronavirus pandemic, a program called Live Chair Health has started to train barbers "on chronic issues that disproportionately affect Black communities" and teach them "how to have conversations with their clients about the diseases." Aside from providing COVID-19 information, the initiative has helped patrons access primary care and address other medical issues such as high blood pressure.
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Issue Areas:
History Communicable disease control Black studies Neighbors Helping Neighbors Communications and Information Management
Success Factors:
Increasing transparency Building trust Reaching across the aisle Cultivating Collaborations Embracing the Power of Relationships Embracing the Power of Relationships
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