JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that its Dutch company, JCDecaux The Netherlands, has been awarded the 8-year exclusive contract for advertising street furniture (excluding bus-shelters) in The Hague.
The Hague with 515.000 population is the 3rd largest city in the Netherlands and this contract covers 190 free-standing 2m² panels and 10 6m² panels, which can either, be static, scrolling or digital including full motion content.
Jean-François Decaux, Chairman of the Executive Board and CO-CEO of JCDecaux, said: "The Hague's advertising street furniture contract win means that JCDecaux The Netherlands will be shortly in a unique position to provide the best OOH/DOOH media solutions to both local and national advertisers in the 3 largest Dutch cities being Amsterdam, Rotterdam and The Hague. Furthermore, the decision from The Hague to allow the display of full motion content on our HD 86"screens will enable very creative solutions for both commercial and non-commercial campaigns to benefit advertisers and the City".
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