Brands are born of an ideal, a will to do different, a Purpose.
They generate meanings; create life stories inspiring people, continuously. This sense is what builds lasting bonds, inside and outside the company.
Our pillar TroianoMeaning is what develops, proposals of winning brands.
A name is one of the most complex modalities of Branding. Creating a name calls for creativity, linguistic knowledge, and an accurate strategic look.
"A brand name is more than a word, it's the beginning of a conversation".
Design is not just a "pretty face".
All contact with the brand is a vehicle of its positioning, a translation of its identity where each sign contributes to translating its central message.
Therefore, we consider that the visual identity graphically translates the essence of a brand and tangibilizes through design its value proposition.
Do you want to see a case where F.A.C.E.S.® has been applied? See our "GoNew" brand case.
Positioning is the strategic direction that generates the value proposition of a brand and distinct from other competitors.
If your brand does not position itself, other brands will position it for you.
TroianoBranding uses the proprietary Tree of Value ® methodology for brand positioning construction.
Do you want to know a case where we place a brand using the Tree of Value? See the "GoNew" brand case.
Vision: Where do you want to go?
At TroianoBranding, we see mission, vision, and values as more than boards on the wall of companies and we try to identify what is unique in each one of these company facets that must be expressed.
The purpose is the reason for existing of a company or a brand.
It is what motivates employees to engage with the company and what inspires consumers to buy their products or services.
The purpose is not created as an insight. It is born of the true vocation of the company and our role is to enlighten it.
Through a methodology of TroianoBranding, the Route of the SO (U) L®, we cover 3 steps for identification and disclosure of the Purpose of the brand.
Do you want to see a TroianoBranding case? See what we did for Riachuelo.