[India], Apr 7 (ANI): With just four days before the voting for the first phase of Lok Sabha elections, the Congress launched its poll campaign with the tagline 'Ab Hoga Nyay' here on Sunday. The campaign focuses on the Congress' key poll promise of Nyuntam Ayay Yojana (NYAY), problem of unemployment, women security, and farm distress.
'Ab Hoga Nyay' slogan will feature in party posters, radio jingles, and hoardings. Lyrics of the campaign have been written by Javed Akhtar and made by film producer-director Nikhil Advani. The campaign takes aim at demonetisation, unemployment, and farm distress and renaming of several places by the BJP government.
It emphasises on Kaam (job), Daam (price), Samman (respect) and Nyay (justice), party's publicity committee chairman Anand Sharma said at a press conference here on Sunday.
He said that the word 'Nyay' in its campaign doesn't refer just to the party's poll promise of Rs 72,000 to 20 per cent of India's poorest but reflects several promises of the party.
"It is not in the limited context of Nyay scheme only. It also promises 'Nyay' (justice) to the youth, farmers, women, entrepreneurs and to those who want a better future of their children," Sharma, a former Union minister, said.
"Nyay (justice) is not just a word. The country is demanding justice. The youth seeks justice for employment, women seek justice for security and farmers seek justice with the prices of their produces," he further explained.
Thousands of container trucks with display panels (40 feet x 8 feet) on both of its side will criss-cross the country, Sharma informed. Short videos of the campaign will also be played on these displays.