MetLife's new life insurance and annuities company, Brighthouse Financial, needed a site that would build trust with consumers.
As the visual lead on this project, my team and I considered fresh brand guidelines, new positioning, and user needs to build a site around core themes of simplicity and transparency.
We captured the visual language of the brand with a design system that uses color, interactions, and motion to help orient users and support their experience with a site that feels dynamic and responsive.