InVite Health, a leading source for high-end vitamins and supplements, hired Active Web Group to facilitate the brand's transition from a brick-and-mortar-only enterprise, to a fully-functional online business. The brand's then-current website was outdated. Initially, AWG proposed a custom, scalable ecommerce website, a SEO strategy, and additionally developed a successful email marketing campaign all aimed to attract new prospects and encourage repeat customers.
Campaign. A collaborative SEO campaign, wherein AWG's SEO Strategist's suggestions are implemented in part by the client, continues to assist the client to increase their revenue and place in this highly competitive market.
AWG's strategy for InVite Health to further their brand and to attract more site traffic and conversions included: Web Design and Development, SEO, PPC and Email Marketing campaigns aimed to assist the client to achieve their business goals.
Web Design and Development: AWG's design and development goals were to provide InVite Health with a state-of-the-art ecommerce website. To gain and grow InVite's market share, AWG redesigned and built a new website that included facile site navigation, a vastly improved cart, and content that assisted visitors in making their buying decisions.
PPC: As a seller of high-quality vitamins, InVite Health seeks to differentiate itself in the marketplace. AWG's PPC and remarketing campaigns focus on furthering their brand's reach, and is focused on their demographic, health conscious individuals over age 55.
Search Engine Optimization (SEO): AWG's team collaborated on producing optimized product content and blogs. A custom link building initiative, to reach aimed to establish InVite Health as a nutritional thought leader, also serves to drive new site traffic and encourage repeat customers.