modern, but still represent the relaxed nature and rich history or the island in order to communicate this "hidden gem" to the world at large. The aim was to create an identity that could stand alongside any other tourist destination in the world and ultimately help attract more visitors.
The final logo represents Stewart Island in a number of ways. Not only is the shape of the graphic is indicative of the shape of the island itself, with the dot on the 'i' representing the community of Oban and the outler line the communuity as a whole, the segmented 'rope' element factors in the main aspects of what the Island has become known for (as detailed in the brand guidelines) and the overall shape is also based on the traditional Maori anchorstone The custom had drawn typeface, is down-to-earth, friendly and gives us that sense of being laidback (as is the island).
scenarios depending on the audience and market.