Mobile search continues to evolve with geo-based technology and apps. Applications such as Yelp.com and Foursquare are quickly turning any geographical place into a menu of options. This changes the marketing dynamic for competing retailers, restaurants and entertainment venues by the simple act of being able to present a mired of options to a user based on their vicinity. Just like Pandora's advertising network is designed to be intuitive to the user's profile http://new.music.yahoo.com/blogs/amplifier/39723/you-stream-music-pandora-streams-your-info-to-advertisers-capiche and markets them accordingly, mobile apps will be able to do the same based on user profile and GPS location. I think it's genius.
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