Alex is currently Director, Consulting at Fifth Dimension, where he works with clients within financial services, retail, and media across a range of business challenges, from setting up VoC programs for appliance manufacturers, developing credit cards, to launching new nappy brands. Alex has been an insights and market research specialist for almost two decades. Within that time, he has worked with some of the biggest brands in Australia and abroad. He has set up and managed consultancies in Sydney and London, and has specialised in consulting within the media and services sectors. He is an expert in the use of advanced techniques to simplify decision making for clients.