is an opportunity to win.
We're sort of addicted to it. In a good way.
So: What is an "echo point" and why did we name our company after it?
EchoPoint becomes students of our clients. We shop their stores and use their products. We connect with current customers. This is crucial to understanding our clients' businesses, and how they function in the chaotic marketplace.
Working closely with our creative team, we ensure that messaging is tailored not only to the target, but also to the medium delivering the message.
Market Specialists: Secret Weapon #2.
Even when a plan is "national," we believe all media is local. Key priority markets usually need individual customization.
Over the years we've become market specialists.
Define, research, negotiate fiercely (another term for "buying"), spend time on the details, and measure.
What do you consider a win?
And, of course, since that conversation is the goal of this entire website, we'll quietly consider your contacting us a measure of the effectiveness of this particular media choice: i.e., a win. See? We're kind of addicted.
Responsibilities: thorough market analysis, accurate ratings projections, solid negotiations, buy assembly, buy stewardship, invoice reconciliation, post-buy reporting.
Role requires ability to balance both analytical and creative thinking to effectively problem solve. Successful members of our team actively work to cultivate relationships with internal and external partners.
Qualitatively it doesn't feel like that long.
If you've been part of our first two decades, thank you! If you're new here, you're so very welcome. Also—as the media landscape evolves, so do we. That includes this, our new logo, presented here for the first time.