Inspired by water ripples, the design for the identity guide for Singapore International Water Week conceives its central graphic from modular units made of rings of concentric circles in shades of blue.
These circles are subsequently composed to form the map of Singapore, expressing Singapore's aspirations to become a global water hub at the forefront of water research, thought leadership and sustainability efforts. Circular ripples mark Singapore's place on a corresponding world map, as seen on companion assets designed for the event.