How Prism Boutique Fostered a Sense of Place at Retail
The two-door boutique started by a former Anthropologie and Urban Outfitters store manager is now mulling its next growth steps.
By Kari Hamanaka on July 3, 2019
Dayna Mance had the idea in 2013 to start her own store, rich in visuals in a kind of in-real-life Instagram feed before there was even talk of influencers, engagement and algorithms.
Now Mance's Prism Boutique business includes the business' original Long Beach shop in addition to a Costa Mesa store that will celebrate a year in business in August, an online store and more than 100,000 followers on Instagram. Last year the business closed at $1.4 million with Mance projecting $1.8 million in sales companywide this year.