Dukascopy Bank is a Swiss online bank that provides trading services, particularly in the foreign exchange marketplace. One of its subsidiaries, Dukascopy TV, broadcasts shows about business matters on the Internet. I have been interviewed there a few times, for example here and here.
Recently, the team at Dukascopy invited me for an interview on the 2016 Presidential election in the United States. The focus of our chat was rhetoric and, in particular, the use of rhetoric in the campaign.
The relevance of rhetoric in business presentations.
This entry was posted in Rhetoric and tagged Aristotle, Business, Donald Trump, Dukascopy, Hillary Clinton, John Zimmer, public speaking, rhetoric. Bookmark the permalink.
Can a play be studied as a text for rhetorical discourse?
Absolutely. I have analyzed clips from several films for rhetorical devices. Plays would be another fertile source.
Precise and Thorough. Clarity and Brevity. Very nice!
Thank you, Rashid. And thanks for the HBR article. I had not seen it. Very interesting to see the two ads juxtaposed and analyzed.