Responsible for marketing strategy, creative agency, and data scientists, Sally leads the Marketing team to succeed with industry-leading results. She is expert on creative development, marketing strategy, campaign execution, database marketing, modeling and post-campaign analytics. Sally lives in her adopted hometown of Stamford, CT, where she enjoys a life filled with the spirit of friends, fine crafts and primitive art. But she's proud of her Philly roots, as that city is where she started her career among the pioneers of insurance direct marketing. Sally also still roots for the Philadelphia Eagles.