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Deep Eddy Vodka invests in new distillery
Company plans to enhance Dripping Springs' tasting room
KEYWORDS capital expenditures / distilling / taste / Vodka
Austin, Texas-based Deep Eddy Vodka, a division of Heaven Hill Brands, announced its expansion with the purchase of a 194,000-square-foot facility located just outside of the Austin city limits in Buda, Texas.
The company will build a new distillery on site, adding production capacity to the current Deep Eddy Vodka distillery in Dripping Springs, Texas, it says. The two facilities will operate together, enabling the company to keep up with its rapidly growing demand and increase production capacity to more than 5 million cases a year, it adds.
"Deep Eddy Vodka continues to grow at a rapid pace throughout the country, and we are on track to ship 1 million cases this year," said John Scarborough, president of Deep Eddy Vodka, in a statement. "We are investing in additional infrastructure and capacity to ensure we can keep pace with our tremendous growth. Austin and the Central Texas region are the foundation of our brand, and this investment represents our commitment to keeping it that way. Our roots are planted here, and we are grateful to our local employees and the consumers that helped shape Deep Eddy Vodka into the success that it is today."
The current distillery located in Dripping Springs will continue to produce Deep Eddy Vodka and the tasting room, also located within the Dripping Springs facility, will continue to be the home of the Deep Eddy Vodka brand experience, the company says. Additionally, the compan is planning enhancements to the tasting room, including new amenities and capacity, so that even more consumers can experience the brand's laid-back, cool lifestyle, it adds.
"We've really enjoyed hosting our fans at our tasting room in Dripping Springs over the past two years," said Brandon Cason, vice president of marketing, in a statement. "We look forward to enhancing the visitor experience with added capacity and the ability to host special events like live music shows."
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