Brandwashing is our solution for your brand's most profitable customer journeys. It encompasses every step of deploying our marketing to the right people and channels, monitoring engagement, adjusting as needed for optimal exposure and action, and tracking transactional ROI.
Brandwashing is smart marketing. It learns, it's adaptive, and most importantly, it reports on the actual behavior of people we target and tracks their transactions so we get a real picture of how much each customer is worth and how much they are adding to your bottom line.
Brandwashing is how blu identifies the unique rational and emotional benefits of your brand and sinks them deep into the minds of your brand's most profitable audience.
Everyone has preferences that are predictable.
Every decision a person makes says something about their preferences, capacity to spend, and future intent. Through a detailed data analysis we call our Brand Preference Index, we analyze and score more than 3,000 consumer data points, including insights gleaned from your customer data (such as demographics, transactional behaviors, and more), to identify not only the people who have the highest preference for your brand, but those who will bring the most transactional value along with them.
Warm the heart. Convince the mind.
Once we've identified the most profitable customers and prospects, we saturate those select individuals with brand content that engages their emotions and their intellect. With consistent exposure to your brand through the right channels, your brand will start to feel like a trusted friend.
Because the selective exposure theory is based on consistent exposure to your brand content, your brand becomes not only familiar but top of mind. And top of mind leads to point of sale—and profit to your bottom line.
Measuring preference and consumption allows us to improve both.
Tracking in real-time, we not only monitor and combat ad fatigue, keeping your brand fresh and response high, we also carve out control groups and all the other fancy reporting needed to show the true incremental effect of your marketing based on actual transaction with your brand at the sales counter—not clicks, likes, or shares—so you can see the clear valuation of your marketing efforts on your bottom line.
Brandwashing does not sit still. As your brand and consumers continue to grow and change, Brandwashing continually improves with data, creative, and digital solutions to keep your brand top of mind and tip of tongue.