Recently we've worked with R/GA Shanghai team and photographer Tang Ting for Nike YA's latest campaign launched in early May - "Don't Call Me Precious".
The inspiring key visuals came up by R/GA team serve as a declaration of kids who aim to play as athletes. Tang Ting's aim is to voice out the declaration through these young athletes' powerful actions and full on expressions. He nailed it – bravo the vitality and morale of these young athletes!