Bulova has launched a website dedicated to its Precisionist line, as it continues to drive awareness of the advanced quartz timepiece collection.
The site has been launched to coincide with its latest timepiece, the Precisionist Chronograph, a quartz watch that features precision timing of 1/1000th of a second and a 12-hour chronograph function.
The site will allow visitors to interact with the brand and its offer, with features on the site such as videos telling the brand's history, its quest for accurate timekeeping and a chance to view the Precisionist collection as a whole.
Bulova has said the videos featured on the site can double as an educational training site for both retailers and consumers.
The brand has made a push in its marketing in the UK this year, teaming up with Glamour magazine to promote it women's timepieces through its Face of Bulova competition. It is also tapping into a younger audience through its link up with TV show Made in Chelsea, placing its watches on the wrists of three male cast members.