Epsilon is a global leader in creating connections between people and brands. An all-encompassing global marketing company in the business for almost 50 years, we harness the power of rich data, groundbreaking technologies, engaging creative, and transformative ideas to get the results our clients require.
Recognized by Ad Age as the #1 World's Largest CRM/Direct Marketing Network, #1 Largest U.S. Agency from All Disciplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 8,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. Key acquisitions include: Equifax DMS, Abacus (formally DoubleClick), ICOM (spun out from P&G), Hyper Marketing, Aspen, DoubleClick Dream, Conversant Media, and many more.
Transactional data: mail order responders, retailers with direct visibility into purchase transactions, major non-co-op transactional aggregators.
After the data is aggregated, it goes through several layers of hygiene and validation to ensure accuracy and recency. The database is regularly evaluated against truth sets, as well as periodically audited by third party auditors and measurement partners.
Accuracy/Reliability – Use Epsilon data when you need to be right. The methodologies we employ to vet our sources, compile our data, and validate our known and modeled segments yield industry leading accuracy. What's more, the preponderance of our segments are based on data that is known and not modeled (and we're very transparent about which segments are modeled).
Granularity and Extensibility – Our data is user-friendly and transparent. We build break outs for everything from our purchase data (e.g. quintiles based on dollars spent), to our modeled data (e.g. targeting/reach extension/suppression use cases), to some of our most foundational elements (e.g. $5,000 income bands, or 1 month age increments) in such a way that it's easy to segment out exactly the right audience quickly, confidently, and specifically. Moreover, we believe that we go deeper than any other provider in key areas – such as our ethnicity data, our transactional data, or our home & property data (to name a few).
Breadth, Depth, and Affordability – We offer lots of bang for your buck. Each of our packages contain hundreds of elements and our pricing is very competitive compared with other commensurately high quality options.
Building custom transactional segments on the fly and delivering distinct creative treatments (e.g. people who visit big box retailers frequently but don't spend very much might get a coupon for a larger ticket purchase – like 20% off for purchases exceeding $200) by leveraging high/medium/low recency/frequency/spend; RFM modeling and profiling against this class of data.
Epsilon US Data Management does not hold data that is impacted by GDPR. Epsilon's data may not be used by its clients to market to individuals living in the European Economic Area because it only holds data of individuals based in the United States. Epsilon's data is governed by U.S. laws and regulations, including the Data Standards promulgated by the Data and Marketing Association.