Philip Morris Limited (PML) commissioned a survey of 500 health professionals in the UK – 300 GPs and 200 pharmacists to understand their attitudes towards e-cigarettes and other smoke-free alternatives. The field work was conducted by Research Now (Dynata).
Although 99% of the healthcare professionals questioned had an extremely high awareness of e-cigarettes, only 7% were aware of the position of Public Health England's position that vaping is a fraction of the risk of smoking and is at least 95% less harmful. Nearly one in five (19%) considered e-cigarettes to be "very harmful".
When asked about one of the newer smoking alternatives - heat-not-burn tobacco products - nearly four in five (79%) of those polled were unaware of the technology, with 66% of them not knowing how effective heat-not-burn products can be in helping a smoker to quit.
Over 90% of the professionals questioned believed that smokers should be given accurate and scientifically substantiated information about smoking alternatives such as e-cigarettes and heat-not-burn tobacco products, and for smokers to be informed of these alternatives as being less harmful than cigarettes.
This new research shows that in 2019, there is still a lack of knowledge around smoking alternatives.
Dynata (formerly Research Now Group) is the global leader in digital data collection to power analytics and insights. It enables data-driven decision-making for its 3,500 market research, consulting, media, and corporate clients through its permission-based access to millions of deeply-profiled consumers using online, mobile, social media, and behavioral data collection technology platforms. The company operates in more than 35 countries from 21 offices around the globe.
IPSOS survey finds that smokers should have access to alternatives to cigarettes and the right to know if better alternatives exist.
In a new occasional series, we interview ordinary people about their views on smoking, quitting and alternatives to cigarettes. This week, we talk to Dion and Panos, two Greek brothers living in the UK.