Since the beginning, our motto has been "Sell Smarter." We've observed hundreds of thousands of salespeople's behaviors over the years and recently conducted a study of more than 700 anonymous users to understand how email behavior drives sales performance.
Salespeople who track their emails close 40% more deals each month at a rate 30% faster than their non-email tracking counterparts.
These findings were derived from analysis that correlated the usage of Yesware email tracking to two key sales metrics, 'close rate' and 'time to close'. Close rate tells us what percentage of deals get to Closed-Won (or Lost). Time to close represents how long the sales cycle takes.
Why are email-tracking salespeople leaving everyone else in the dust?
Learning from four metrics is better than learning from one. Knowing where, when, and on what device your emails were opened—in addition to whether the recipient replied—gives you three new ways to gauge performance and iterate as needed.
Email open rate data offers insight into interest, showing you where your time will be best spent.
Less unanswered email anxiety means less knee-jerk reactions and smarter decision making.
Want to be successful? Better start tracking those emails.