Back in 2009, HTC was coming on the scene as one of the leading mobile device manufacturers but were struggling with little brand awareness with consumers, and a website that was ill-equipped for direct e-commerce. Ramping up for the launch of a series of new HTC-branded devices, they brought our agency partner HL2 in to develop all of the channel marketing materials for five new mobile phone launches, along with redesigning and redeveloping the HTC NA website. HL2 brought us in as a partner, and we placed one of our developers on-site for five weeks to build out the front-end of the website, adding various lightbox and scrolling effects, and updating the HTML and CSS for the best look and performance.