Some people think a social media influencer has a gazillion followers or a multi-million dollar recording deal. General Assembly Austin presented a panel on June 12th called "Cashing in on Influence: Tapping into the Power of Influencers to Grow a Brand" that not only busted myths like that but also gave plenty of tips for growing and leveraging a social media following.
GA ATX and Planoly definitely picked the right group to answer those questions. The panel, moderated by Priscilla of @Planoly, included: Evelyn – @evelynfromtheinternets; Jules – @OmAndTheCity; ‏ Ruchi – @theaccidentalchic; and Mairin of @HomeAway.
Have patience (things may not take off right away).
Thank you panelists for the window into a fascinating world. And thank you GA ATX, Planoly and WeWork Austin for offering this great learning opportunity.