The Glamorous, Magical Fantasy World of Loew's Pitkin Avenue Theater
Sep 20, 2017 • 09:00am
Editor's Note: This post originally ran in 2013 and has been updated. You can read the previous post here.
The age of the great movie palaces is over, but Loew's Pitkin Avenue Theater at 1501 Pitkin Avenue in Brownsville is still around as a reminder of the glamorous past. In the teens and into the 1930s, movie palaces were built to provide an escape into the fantasy world of live theater follies and Hollywood motion pictures, with exciting stories of beautiful leading ladies and handsome leading men.
For your average person, the theater itself would be an escape, a fantasy building with exotic décor, padded and plush sets, gilded surfaces and bright lights. These palaces were everything a local dull, coldwater flat was not, an escape into another world. And no one built a fantasy theater like Thomas Lamb, the architect of the Loew's Pitkin.
He was the best of a handful of theater architects and designers who made magic. Lamb was born in Scotland, and came to the U.S. as a child of 12. He got his architectural training at Cooper Union, and set his office up on 40th Street in the theater district.
His first theater was for film mogul William Fox, in 1909. He would go on to be the architect of choice for the Loew's, Fox, and RKO chains. His theater designs would grace cities around the world, with almost 50 here in New York, and theaters from Philadelphia to Toronto, Jakarta to London, Cleveland to Johannesburg.
The theater under construction in 1929. Photo via Cinema Treasures
The Pitkin, constructed between 1929 and 1930, was one of his largest, seating 2,817 people. The Loew's chain called the theater one of their "atmospheric" theaters, because it transported people into another world.
The newly opened theater in 1929. Image via Brooklyn Daily Eagle
The exterior was Art Deco with Mayan and Art Nouveau touches, and did not betray a clue to the wonders within. But as soon as you walked inside, a Moorish foyer greeted you, with majolica plaques and embroidered hangings.
The women's lounge circa 1930. Photo via Cinema Treasures
The theater itself was "a vast garden under blue sky, enclosed by high sculptured walls, surmounted by carved towers and balconies." The women's lounge was Persian with "Oriental furnishings," and the men's had "a collection of African tribal weapons."
Brownsville's population at that time was working class Jewish. The theater was a popular venue for actors of the day such as Milton Berle, Humphrey Bogart and Jackie Gleason. Al Jolson gave his last performance here. But Brownsville was changing, and by the 1960s was synonymous with large housing projects and dire poverty, the poorest part of Brooklyn. The Pitkin slowly deteriorated, and closed in 1969.
Interior of the theater in 2010. Photo by Will Femia via Pitkin Avenue BID
Like many theaters, it became a church for a while, and then a furniture store and warehouse. Then it just sat empty for more than 40 years, while its roof and walls deteriorated, and its ceilings, balconies and once-fine features collapsed or hung on by a thread. The building looked doomed, soon to be an urban footnote.
In 2008, POKO Partners, led by president and owner Ken Olson, bought the Pitkin for $8 million. They intended to build mixed use housing and retail, but the plans fell through. In 2010, they began a $43 million dollar renovation of the property, this time for a charter school, with commercial and retail space. They received funding from the Goldman Sachs Urban Investment Group and Federal New Markets tax credits, among others.
The project involved two architecture firms: Kitchen & Associates of New Jersey, which worked on the exterior and transformed the space for the school, and Anderson-Miller Designs of Manhattan. They preserved much of the architectural ornament, and worked within the unique space to create the school as well as the rest of the building.
Because the theater occupies a full block, the impressive Art Deco exterior and massing, now gleaming again, can be seen on all four sides. It bears a striking resemblance to the Loew's United Palace in Manhattan, at 4140 Broadway, which was also designed by Lamb and constructed during the same years, 1929 to 1930. It was landmarked in 2016.
The ribbon cutting for the project took place on September 13, 2012. Brownsville Ascend Charter School occupies the building, and the retail spaces are full, with a Dollar Tree and Pizza Hut.
Pols, Parents Celebrate Rebirth of Pitkin Theater
Loew's Pitkin To Be Converted to School, Retail
Pitkin Conversion Rendered
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1501 Pitkin Avenue
Brownsville Ascend Charter School
Loew's Pitkin Avenue Theater
POKO Partners
Thomas Lamb