Browsing: Tristan Masters
SMI's digital breakdown shows display on the wane, while social, video and programmatic rise sharply
By Ben Fahy February 19, 2015
The IAB has just released its latest quarterly update and it shows another sizeable rise in digital ad spend in New Zealand. Standard Media Index (SMI), which calculates ad spending trends based on the data from media agencies, also shows a steady rise. And its breakdown of the category shows the key growth areas in digital.
SMI's state of the nations: how New Zealand's media spend stacks up against other markets
By StopPress Team February 9, 2015
As we wrote recently, SMI data shows the country's top 15 media agencies are spending much more on digital than print, while TV maintained its place at the top with $412 million of the total $882 million. So how does that compare to other markets?
SMI data shows agencies spending far more on digital than print, TV maintains its place at the top
By Ben Fahy January 29, 2015
In many developed markets, digital ad spend has overtaken print. But, despite consistent drops over the past few years, the local publishing sector has held firm in second place behind television, according to ASA figures. The IAB has predicted the change will happen in New Zealand next year, but, according to year-on-year SMI data, which collects ad spend from the 15 top media agencies in the country, that's already happened.
Who's in the money? Comparing SMI and Nielsen's 2013 media spend data
Media spend figures from Standard Media Index (SMI), which launched in the New Zealand market last year, show a five percent increase in total spend in 2013, with big increases for cinema, digital and radio. So how does that compare to Nielsen's AIS ad spend figures?