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Ashley Highfield
All Life Writes Article
Ashley Highfield is a British media executive. After starting his career as a management consultant he worked in interactive TV before he was hired by the BBC in 2000. While at the BBC he oversaw the launch of the iPlayer, and grew the corporation's online business. He is currently the CEO of Johnston Press, a regional newspaper publisher.
BBC's future of news 'misguided'
Highfields writes an editorial for The Yorkshire Post, about the BBC's moves into regional news.
When I first read the BBC's Future of News report last week I'm not sure what depressed me most – the inflammatory language used, the misguided sentiment behind it, or the fact that the BBC intends parking a tank on every local lawn and offering its version of hyper local news controlled from London W1A…Ithe BBC needs to focus on what it's brilliant at – creating world-class content – and stop trying to be all things to all people. The BBC sets the standard for national and international news. They simply don't have the resources to be brilliant at everything..I do still dare to believe that we can actually create a genuinely collaborative partnership – one which allows the BBC to play its role in the provision of local news but which still allows local media to thrive in the communities they have been serving for hundreds of years…Fast forward to a digital world where there is not supply from a television and radio broadcaster to a print publisher, but a flow of digital content to and from a national media brand to hyper local titles.
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