︎ Another project for the books! When McGarry Bowen approached us at the end of April to pitch on a new product release commercial for the ANDROID TURBO phone, they were wondering if we could deliver in 3 weeks.
My initial idea was to have the entire project approached with a 'practical / in-camera' aesthetic and set up an elaborate element shoot, then add some FX & CG in post and finish with an editorial solution. Unfortunately the budget did not allow for it. We ended up creating meticulous styleframes that became the blue print and production bible for an all CG solution.