But after nearly 40 years, it's the individuals and organizations who learn to both adapt and progress at the same time who ultimately retain their membership.
Looking beyond the care-free lifestyle so frequently associated with professional skateboarding, the Financial Times has turned its focus to the margins, numbers, and innovation within the culture. Stripping away detrimental stereotypes, Christopher Booker sat down with a number of influential members of the skateboarding community to discuss what it takes to keep an industry — one that you sorely care about — afloat.
Speaking with people passionate for the pursuance and sustenance of their self-constructed environment, the message of the report extends far further than the mere bounds of the skateboarding industry.
A fascinating lesson for anyone with a vested interest in the mindset belying the independent and passion-driven person.