The Pollack PR Marketing Group (PPMG) announced today that it has promoted equity partner and Senior Vice President, Will Ostedt, to Executive Vice President and Creative Director. With this promotion, Ostedt becomes the agency's first Creative Director and, as such, will oversee the agency's creative initiatives for the agency's B2B and consumer clients. He will become the liaison between the agency's digital services, branded as LAB186, as well as its PR and marketing services. Based in PPMG's Los Angeles office, Ostedt will lead the agency's creative output and work closely with its account teams of professionals in both of the agency's Los Angeles and New York city's offices.
Over his two decades' tenure at the agency, clients have come to count on him to develop creative campaigns that, in turn, become lead generators for them. Will has also been instrumental in guiding clients as to strategies that will lead them to embrace competitive advantages in the marketplace.