Talk, Read, Sing
Talk, Read, Sing Campaign Overview
Research has shown that by the age of four, lower-income children hear 30 million fewer words than affluent children do.
The "word gap" leads to lower brain capacity and higher dropout rates, and even affects long-term happiness. Parents don't need another public-service announcement; they need help. So we created a clothing line and an outdoor campaign that prompt parents to talk and sing to their children.
"What makes this campaign different is that it's not just another brochure," said Jim Wunderman, CEO of the Bay Area Council. "We are bringing learning opportunities to Oakland by giving parents actual tools—a onesie, a blanket and a bath towel—that will spark conversation."
More than 50,000 of the behavior-changing garments were distributed free to new parents at hospitals and during pediatric checkups. The program is now a model for a national initiative.
"'Free with every baby' are the simple instructions," said GS&P co-chairman Jeff Goodby. "And frankly, it's just as much fun for parents as it is for the baby."
The idea caught the attention of Too Small to Fail, a joint initiative of Next Generation and the Bill, Hillary & Chelsea Clinton Foundation. They are sponsoring the campaign as well, with plans to make it the model for a national initiative. Other partners include UCSF Benioff Children's Hospital Oakland and Kaiser Permanente. Marc Benioff, founder and CEO of Salesforce.com, has donated $3.5 million to develop the campaign in the Oakland community. Hillary Clinton spoke about her support for the program during a July 23 visit to Oakland hospitals.
Released: July 2014
San Francisco, Integrated, Outdoor, Design
D&AD Pencil - Interactive Design for Products
D&AD Award
Goodby Launches Bay Area Child's Vocabulary Initiative
These cute baby clothes are designed to get parents talking and help little brains develop
FastCoCreate
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These Onesies Are Designed to Get Parents and Kids Talking
Hillary Clinton Launches Campaign In Oakland
KGO Radio
Conversational Childrenswear
Trendhunter
Talk and read to your baby, Hillary Cllinton and local groups advise
Oakland Local
Hillary Clinton launches campaign that recommends reading aloud to children from birth
Talk, Read, Sing Clothing, Blankets, Tote
D@AD Peincil for Interactive Design for Products
Outdoor: "Talk, Read, Sing"
Released: August 2014
#IAmAWitness
I Am A Witness
If a witness speaks up when they see bullying, 60 percent of the time that bullying stops within 10 seconds. So we created a tool to stop bullying: an emoji.
The emoji, which is now on every iPhone and Android phone, is a way of combating not just bullying but also any apprehensiveness about stepping in that witnesses may be feeling. A symbol can be a universal message: "I don't stand for this." And it can be accessed with the touch of a finger.
San Francisco, AdCouncil, Print, Integrated, Mobile, Social, Design
The Warriors' strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.
The "Strength in Numbers" campaign celebrates every number on the Warriors' quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry's 3s to the home-win streak to a fan's consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.
Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. "Strength in Numbers" is a unifying rally cry that allows everyone to get involved.
Released: May 2016
San Francisco, Golden State Warriors, Film, Print, Outdoor, Design
Truth Sleuths
Center for Investigative Reporting
Brand Identity "Center for Investigative Reporting"
The Center for Investigative Reporting is a nonprofit, nonpartisan organization dedicated to high-impact journalism. GSP developed a new brand identity campaign to expand the profile of CIR and emphasize the crucial role investigative reporting plays in protecting democracy.
The campaign includes a new corporate identity for CIR, a website design, web films and a poster series that will be available on the CIR website as a benefit to paying members who support CIR's work.
In some ways, the project is a return to the journalistic roots of GSP co-founders, Rich Silverstein & Jeff Goodby.
Here's what the media had to say about the campaign:
For Journalists Who Seek Out Hidden Things, a More Visible Brand
San Francisco, Design
Center for Investigative Reporting Brand Identity Posters
Released: November 2013