Ira (イーラ, Īra?) is one of the members of the Selfish Trio. He is the youngest of the Trio. He appears in episode 1 along with his partner, Marmo.
Ira has light blue hair and olive eyes. Like the rest of the trio, he has bat wing-like objects behind his ears. He wears a red shirt cover with a purple jacket.
Ira is the first of the three villains to appear and calls out the crab Jikochuu at clover tower to cause enough trouble to lure out Cure Sword - the last known remaining Pretty Cure at the time. Once Sword appears he is interrupted by Marmo, who has created a second crab Jikochuu to try to destroy Sword herself. They are both foiled when Mana becomes Cure Heart. Ira continues to attack Cure Heart throughout the first few episodes and has been foiled by the emergence of both Cure Diamond and Cure Rosetta but continues to be active.
Ira gets shocked by lightning.
Ira has a playful personality. He acts mostly like a bratty kid and the trio call him a 'kid' at points due to this. He is also known for getting angry easily, as he does when Marmo uses the Jikochuu, which he created as a distraction so she could sneak up on Cure Sword. He often takes out his anger by bowling in the Selfish Trio's bowling alley hideout. But despite his flaws he has displayed a certain level of honor as seen in Episode 26 when he saves the Cures from Gula, though it is unknown whether it is because he was grateful for Rikka treating his injuries and helping him gain his memories back or whether it is because he has a crush on her which was pointed out by Marmo in episode 4.
Hishikawa Rikka - Both were rivals. Ira called her an 'Angel' in episode 26. Marmo frequently teases him about his potential crush. In the second to final episode he is shown protecting her from a Jikochuu. In the episode after his motivation for fighting her is because of his own fear of her disappearing.
Ira, like the other members of the Selfish Trio, haves a power to turn people's selfish thoughts to monsters called Jikochuu. He can also create a bunch of tiny little purple colored daggers that he can throw to his enemies. He can also throw a powerful gust of wind at enemies.
He is named for the Latin/Spanish word for "wrath," one of the deadly sins.
It is unknown if Ira does have feelings for Cure Diamond although there have been many hints that he does.
While his name is unchanged in Glitter Force Doki Doki, it is pronounced differently. In the Japanese version, Ira is pronounced "Ee-rah"; in the dub, it's pronounced "Eye-ruh".
Art of the Selfish Trio.
Ira making his first appearance.
Ira with an extracted Dark Psyche.
Ira about to summon a Jikochuu.
Ira with Bel and Marmo.
Ira holding the Red Crystal.
Ira and the others wearing bowling uniforms.
Ira watching Pretty Cure and Regina in episode 49 before he and other two left.