My business is industrial manufacturing – my customers aren't on social media, so why should I be?
Well, for a start – are you sure? It's still early days for social media in the industrial manufacturing sector, so your customers may not have a Business Page yet, although many do, but are you sure they don't use Facebook or Twitter on a personal basis?
However, if I'm wrong, does it really matter? Every post on social media is indexed by search engines, so as long as you use your keywords, you have a chance of a search engine finding that tweet or update when a potential customer is searching for a product. Isn't that reason enough?
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I think there are many companies who have got to this point, and it's probably the worst reason to get involved with social media.
How will social media help you achieve them?
What's your strategy to get there?
If you're struggling to answer any of these questions, then do give us a call and we can help through the process.
Once you've answered these questions then it's time to implement, but do keep referring back to keep yourself on track with your strategy.
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What do I talk about on Twitter?
People often ask me this, and the answer is simple. Yes, you want to broadcast some messages relevant to your product or service, as this will increase your search engine rankings, but you need to mix it in with some run of the mill chitter chatter too. It's called social media, so it's important we keep it social.
Join in with other people's conversations, answer questions and re-tweet others who have posted something of interest. Make general day to day comments; the kind of mundane conversations you'd have with the person standing next to you in the supermarket queue.
Don't over-think Twitter – it's just a conversation. For most people you can just tweet what pops into your head. People will forgive your spelling mistakes and bad grammar – as long as that isn't a part of your service, e.g. if you're a copy writer your tweets need to show your talent. If you manufacture widgets, the fact that you've missed a comma or mis-spelt a word really isn't the end of the World.
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