We've all heard of making hay when the sun shines. The Garden Corner retail nursery in Tualatin, Oregon — which is known for its creative marketing — recently did the opposite.
Jonn then used his email marketing list to send the video to followers. It was a cool idea. It underlined his nursery's quirky branding and helped customers remember his business at a time of year when most probably won't have garden centers on their minds. And the thing is, videos like this are not difficult to make. Jonn's was made using the program iMovie, which comes with every Mac computer (we at Digger magazine know this, because we use that program, too). The music by Andy Williams was a very nice touch, as well.