Robert W. May's tumblr Blog: Bing Lethbridge or Bing Active Rain? How is your Bing Ranking?
Bing Lethbridge or Bing Active Rain? How is your Bing Ranking?
Bing is a new search engine which may point to some ways that we need to evolve our web activities and presence if we intend to continue to stay relevant and on the top of consumers search results. The following is an artical which I just read which I think everyone with a website should read. I am reposting it with full credit to the author, Rene LeMerle, leaving all of his original links completely intact. Feel free to follow them back to his SEO website and read more great content.
We have been heavily documenting the rise of Bing on this blog, and there's no denying it has definitely improved Microsoft's position in terms of search market share.
Backlinks While backlinks are still used in the bing algorithm, it seems not to the same level as Google. Backlink counts for top 10 sites in Bing are much lower than Google, suggesting less importance.
Anchor Text It seems that Bing focuses more heavily on links with relevant anchor text, so that should influence your linking strategy - get your text anchor text right.
Onpage Optimization One of the more contensious factors, but many SEO experts believe Bing is weighting more heavily towards on-page optimization. Not sure this will remain the case, if in fact it is the case.
Age & Authority It appears that Bing places a higher weighting on site/domain age and authority than Google. Again a factor that is surely not sustainable given the importance of social media and blogs in terms of relevant results.
Below is a chart that SEOwizz produced based Bn some analysis they conducted. They compared the top 2 results for the search "SEO Services" in Bing and Google to determine what factors matter most for the two respective websites.
As you can see from the general consensus and SEOwizz's experiment, the top ranking factors for Google and Bing do differ.
The important thing to note is that none of them compete, so to get Top 10 rankings in Bing and Google wont compromise each other. Smart site owners should be covering off the factors of each search engine to maximize their website traffic.
If you've done your own research into what works and does't work for Bing SEO - we'd love to hear what you've learnt.
This is brand new info for me. I have to really focus on this. Thank you!
No problem Demos, I have just spend half an hour comparing my Bing rankings to my google rankings. Shockingly I do pretty good in Bing despite my sites not being as old as some of the others below me. It is about time to redo my keywords and tags, but still not a bad showing.