In an all-new webinar, the trend experts at GfK Consumer Life will preview their just-released 2018 insights into people's changing needs, beliefs, and behaviors.
GfK's annual FutureBuy study keeps you up to speed on today's shopper experience, tracking essential trends such as omnichannel shopping, mobile purchase, "showrooming," and "webrooming."
Retail store closings in the US are making almost daily headlines with no projection of slowing down. What is going on here? Has the rise of online shopping finally tipped physical retail down a pathway of inevitable decline to eventual oblivion? The real story is not that simple, considering that nearly 90% of goods purchased in the U.S. are still purchased in a physical store, "oblivion" looks to be a long way off.