With the Google Adwords connector for Pardot, you can tie your Google Adwords account information back to your CRM opportunity data to gain insight on marketing ROI. In this course, you will view a demonstration of a Google Adwords ad lifecycle from the initial Google search to viewing the activity in Pardot on the prospect record. You will learn how to set-up and verify your Google Adwords connector, and how to track and report on prospects whose first touchpoint is a Google Adwords paid search ad. Additionally, you will learn how to leverage your Google Adwords data against your CRM data to gain insight into your Google Adwords campaign's performance. This module is interactive and includes feature demonstrations as well as learner-led skill assessments.
This module is interactive and includes feature demonstrations as well as learner-led skill assessments.