AdWeek's recent Digital Special Report showcased a relatively new role being created and filled by several traditional ad agencies.
AdWeek's recent Digital Special Report showcased a relatively new role being created and filled by several traditional ad agencies, to the end of capitalizing on technology to fuel great ideas. The Digital Technologist leads an agency's multidisciplinary team in creating compelling digital experiences for its clients. This critical interdisciplinary position may be led by someone with a programming, strategy and/or production background, making them well versed in both strategy and execution, and ultimately knowledgeable in how to lead and inspire a multi-disciplinary team to deliver against an executable, actionable idea. The report illustrates how agencies are staffing and utilizing this role by identifying four senior agency talents who are redefining creativity in the age of digital.