Personalization is not about selling, marketing, up-selling or cross-selling. It is about building a customer relationship, about knowing what your customers need and when they will need them. More importantly, though, personalization is about knowing why they have a need.
Before the technology worshippers had us believing they had the answers in a box, personalization was about observing your "regular customers." It was about treating those customers differently because the return on investment (ROI) was high.
It's all about strategy, processes and understanding your customers. Relationships, like a conversation is two-way. You add value, you listen and you learn.
Experience Designs professionals blend the mixture of technology with old-fashion relationship building. We understand that the customer is supreme and enable companies to offer incentives as well as build the infrastructure to support customers' demands.
Don't waste efforts on tactics targeted to the general consumer.