Frama is one of a new wave of Scandinavian brands which eschews ever more exuberant and indistinguishable designs in a return to fundamental values of utility and timelessness.
The Copenhagen-based design collective has a broad range of products ranging from furniture and lighting to kitchen cabinets and health & beauty. What unites them is a focus on natural materials, simple geometry and timelessness; a return to basics with simple, honest design. Product highlights include the generously proportioned Adam stool (particularly in leather and raw steel), the back-to-basics Sutoa chest of drawers and the 90 Degrees wall light, with its masculine utilitarian good looks. These are great investment pieces because timeless style never goes out of fashion.
It is substance over style with slick, utilitarian designs such as the Church chair from Stellar Works, the Altay pedestal table from Coedition and the Sail TV stand from Desalto.
Create the perfect atmosphere with subdued and understated lighting such as the Socket occasional lamp from Menu, the Kerflight S2 wall light from Graypants and the Core table light from New Works.
Go back to basics with these beautifully simple metallic accessories including the Darkly mirror from Menu, the Storylines wall shelf from Frederik Roije and the Tip Top waste bin from Ghidini 1961.