Twitter for me, is still one of the best ways to actively engage one on one with my desired audience base. In fact, it has provided more partnership opportunities and PR than any B2B methods I would use on Linkedin.
And it's STILL growing, 11% this quarter in fact.
So what are my 3 top tips I use for my clients to effectively engage?
Write down a list of your top 5 competitors. Now the aim is to find them on Twitter and view their active followers. If we are looking for customers in this case and your target market is the U.K, create a Twitter list and add all the potential customers based in the UK. You can then spend around 10 minutes a day scrolling down this list, liking and engaging with your future potential customers.
I come across so many Twitter accounts that either over promote their services on a daily basis, or post material completely unrelated to their niche. Your aim here is to find the top 5 influencers in your niche. Once again, find them on Twitter and create a special Twitter list the sole purpose being to share their content onto your feed. Remember to mix roughly 80% informative posts with 20% promotional.
I've been keeping this one a secret for a while now and it's thanks to triberr, my dismal 6,500 reach on Twitter snowballed into a reach of over 20 million!
Triberr is a social network for bloggers. The idea is to find other bloggers who write about the same topics. These writers group up in a tribe.
Whenever one blogger writes a post, the others read, comment and share it with their social networks.
The best part is, you pool together all your followers giving yourself a larger reach. So the more tribes you join, the larger your social media reach.
But what if I don't want to share the content?
I was in multiple triberr groups for nearly a year, and at least 4 months went by without me sharing a post – mainly due to being overloaded promoting our own content and promotions.
Surprisingly, my reach only dropped by around 1 million, and seeing as I had a reach of over 20 million, it was a small loss. Also, for that whole period of time, my posts were STILL being shared on social media.
You can add the Tribber plugin to your WordPress site and connect it so that every blog post you create is automatically shared into the Triberr feed, allwoing your tribe members to share your content.
You may also schedule your favourite bloggers posts to appear in your Twitter feed. This can save you hours or scheduling interesting, up to date relevant content!
Do you need help GROWING your Twitter audience? Click here!