We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Failure To Arouse Interest In The U.S. Drives L'Oréal To Pull Decléor Brand
June 26, 2017: 12:00 AM EST
French skincare brand Decléor, which L'Oréal acquired along with Carita from Shiseido three years ago, failed to make a dent within the professional channel in the U.S. After a year, the brand was carried at only 350 locations in the U.S., despite a brand refresh that included a new logo, new advertising and promotional materials, and a U.S. ambassador, celebrity facialist Mzia Shiman. L'Oréal pulled the plug on the aromatherapy-based face and body products in the U.S. market as of June 30. [Image Credit: © Decléor ]
Rachel Strugatz , "L'Oréal Benches Decléor Brand in the U.S.", Women's Wear Daily, June 26, 2017, © Penske Media Corporation
BEAUTY BUSINESS
Companies, Organizations
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2020 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.