brand identity — a real embodiment of its image.
The museum went through certification, was registered in the Ulyanovsk regional museum of local lore and works as a cultural and educational institution. The museum profile — is history. The number of exhibits of the main fund for 01.01.2011 — about 2550 items. The area of the storage room — is 4 sq.m, the display area — 80 sq.m.; 541 items of stored exhibits are presented in it.
A very successful beginning of the last years was «The Style in the Museum» project which purpose was a new effective model development of the organization of students' arts education by means of museum activity forms.
Classical forms of work are excursion and lectures with the use of museum materials, video presentations about USU. Apart from a sightseeing tour in the museum object lessons for senior pupils on career guidance are conducted under the motto «Make your choice!» with the invitation of representatives of the Admission committee, administration of pre-university education, dean's offices of faculties.
Every year the staff members of the museum conduct about 200 tours for more than 3000 visitors. The annual autumn campaign «The First-year Student in the Museum» became traditional during which the first-year students of all faculties can familiarize themselves with the history of the university.
-«Under a star of inspiration» where models of children's game and sports grounds, aqua cafes, aero cafes that were in conformity to the State Planning Committee of the territory improvement of Sviyaga River Embankment. They were made by the students of the Culture and Arts faculty, the specialty «design».
-fantasy and futurological exhibition on the subject «Future of the Museum of USU History», prepared by the university students.
— virtual exhibition «The public of higher education institution during the war years».
The presentation of this exhibition with participation of the Web technologies department staff and actors of the Ulyanovsk theater for young spectators at the regional museum festival «Volga-Volga −2008» in the nomination «River of Memory» was awarded by the diploma of the III degree.
- the lectures were conducted with the use of multimedia technologies about masterpieces of fine arts which are being kept in the holdings of the Ulyanovsk Regional Art Museum. Among them: «D. Levitsky's portrait of Catherine II in a historical and cultural context», «An image of a flower and its transformation in the history of the European culture. «Flower still life» by A.Boskharta», etc.
- the literary and musical composition was conducted together with the museum of urban life «Simbirsk at the end of the 19th — the beginning of 20th centuries» for students of USU with V. Nabokov's verses «Being equal to the century».
The museum is the organizer of meetings for students with outstanding workers in the field of culture and arts. In April, 2010 department chair of the performing arts of the Culture and Arts faculty, associate professor Larina Lidiya Gennadyevna and ensemble «Russian Soul» became guests of such meeting.
Meetings are held with the Great Patriotic War veterans, scheduled for Victory Day, May 9. The round table dedicated to the 65 anniversary of the Great Victory was organized «War history in the history of a family» with presentation of works of the humanitarian faculty students about their relatives who were at war during war days and working on the home front.
Creative work competitions are also held: «The students' milieu of the 1970-s», «Portrait of my contemporary», «One step ahead» (initiation to a specialty), a political poster competition. The Primary activity of the museum of USU history is aimed at collecting and storing subjects for exhibiting. Research work is carried out on the subjects: scientific and personnel potential of USU, graduates — the pride of university, USU — the center of culture and regional education, international relations of USU, etc. Staff of the museum actively introduces modern forms of work, interactive methods of conducting excursions; participate in design activity, share their experience with the regional museums. On the basis of the museum of USU history the seminar of non-state museums took place on the subject «Use of innovative methods in organizational and mass work». Staff members of the museum of USU history became professional skill competition winners in the framework of «A museum festival — 2010» in the nomination «Education by means of Tradition».
Information on the museum of USU history has been included in the catalog of the non-state museums of the Ulyanovsk region, the catalog «The Ulyanovsk regional museum of local lore named after I. A. Goncharov» with the financial support of the Government of the Ulyanovsk region in the project «National Museum as a Regional Resource».