This isn't the most elaborate piece of content marketing – even with 6 long data tables it only comes in around 1800 words of content – but its performance metrics make it obvious that it has filled an informational niche in YourMechanic's industry.
The traffic numbers are good – this piece is currently in the top 20 highest organic traffic URLs on YourMechanic.com, ranking for approximately 1500 keywords with an estimated 3700 monthly clicks.
But beyond the traffic – this piece of content has hit on a goldmine for link acquisition – 629 domains have been spotted linking to this content with over 300 of them currently live.
The other aspect of this content that I love is that it's great for Featured Snippets. Here's an example for "car maintenance cost", a keyword with modest volume (250/month) but has a lot of other variations.
Nevertheless, featured snippets can be tested and changed by the content team so there's an opportunity here for improvement. The data is in place, testing would primarily involve changing around the formatting of the data tables, adding in additional columns of data (eg model and make in separate columns, adding the model year, etc.).