Jill Burke is Choice Hotels International's new regional vice president of franchise services. Previously she was a regional area director and has been with the company since 2013.
Prior to joining Choice, she served as a regional director of operations for McKinley Inc., and as vice president of mid-markets for BridgeStreet Worldwide. She held various other positions in hotel operations and revenue management.
Burke's predecessor, Lisa Adams, who served in Choice's franchise services organization for more than 19 years, is now a regional vice president for the company's extended stay division.
Burke earned her bachelor's degree in business administration from the University of Tennessee.