Learners Want Transformation—What Does It Take to Deliver?
Facebook at 15: It's Fundamental. It's Annoying. We're Still There.
Are your members too busy to engage with your association? Maybe it's time to rethink how you talk about member benefits and services, reframing them as time-saving opportunities. Busyness is a modern-day epidemic. Need evidence for that?
This past week brought the Polar Vortex to the Midwest and with it record-breaking temperatures well below zero.
I've made a lot of mistakes so far in my sales career. It's part of the learning curve. Without mistakes, there is no room for growth. Recognizing them and working to fix them is what makes them worthwhile.
While content marketing feels a bit old hat, there's still plenty of room to get a lot more out of it. An array of recommended strategy tweaks highlight the importance of not resting on your laurels. As association messaging strategies go, content marketing has gone from buzzy trend to old standby.
During the latest edition of the Association Playbook , Host JP Moery riffs on a significant trend he sees playing out nationwide: the increased focus associations are placing on their state groups.
The weekly list of free educational events and resources for the association community… "It's not the technology that makes your association innovative; it's what you do with technology," said WBT Systems.
Words matter. If you've ever done any kind of marketing, you know that. And even as a consumer, you know that. Certain phrases just compel you to make a purchase. So how can you tap into some of that psychology when "selling" your organization's membership?
Plenty of studies show that employees often feel disconnected at work. Improving that situation can depend on leaders better defining success, and building a culture around it. Leaders do all sorts of things to try to get "engagement" out of their employees, from benefits plans to foosball tables.
Trendspotters are great, but trendsetters are golden. Tracy King, MA, CAE, CEO and Chief Learning Strategist at InspirED, is one of those innovators. She sees education from a holistic perspective that is both unique in the association space and critical to our future success.
I attended a panel discussion recen tly that could have been a much more powerful learning experience. An i nadequate session design and a limiting room set shackled t he i nteresting panelists.
The guide book to lead you into the next era of the association industry is ready! Editor's note: Every month, we interview a different author who has valuable insights that are relevant to professionals within the association industry. From widely varying perspectives and specializations, we hope to provide our dedicated audience with quality reading to continue fostering growth and inspiration! Association 4.0: Positioning for Success in an Era of Disruption by Sherry Budziak and Kevin Ordonez.
Every day we slog through the routine grind of making lunches, pulling unwilling kids out of bed, and getting them off to school. We fight traffic to get to the office and the minute we arrive an inbox of email awaits us. Meetings dot our calendar and our day is already pre-planned.
You're probably familiar with the idea of a product roadmap when it comes to software. Generally, a product roadmap tells you what features and functionality are planned for future releases of a product. It also serves as a map for the product team to help them begin with the end in mind. .
On changing the world, one data set at a time. Everyone is talking about how AI and predictive analytics are changing the world. But what does this change actually look like, and how does it work? Predictive analytics goes something like this: Data is collected.
As it hits a key anniversary, it's safe to say that Facebook, as a social network and company, is well into its terrible teen years. But it's worth remembering the reasons why the network hooked us in the first place—because they're the very things that associations want to do well.
More than once, we have heard from associations that they hate their association management software (AMS) but they would never change it. One of the main sources for this statement stems from fears about AMS implementation.
Tweet. In their fantastic (but lengthy) report, The 2019 State of Email , Litmus Software gives a comprehensive look at significant developments affecting email programs. A big takeaway? It's time to change your association emails and make them more voice-friendly. Why now? Because 39 million Americans now own a smart speaker; people are using those virtual assistants to check their email with voice commands.