So You Want to Do Business in the U.S.: A Guide to Survive and Thrive
Dustin Clinard -- Risk Ident; Spencer McLain -- Whitepages Pro
Designed in mind for European merchants and solution providers seeking advice on how to enter the U.S. market, this presentation provides a practical guide to managing expectations and preparing companies for successful expansion. Featured topics include key payment differences between Europe and the U.S., such as the payments mix and interchange fees, followed by fraud prevention metrics and the lack of adoption of 3D Secure in the U.S. The deck also features insights on operations and regulations, including privacy and the General Data Protection Regulation (GDPR).
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