"Rethinking how you do business and how to best engage customers will help you give your customers more than products," said Adobe's Michael Klein.
Lululemon is "almost like a lifestyle cult, where the brand is a living experience for you instead of just being a brand you wear," said Accenture's Jill Standish.
"What always strikes me when I go into one of [Apple's] stores is how the bricks and mortar embody the online experience," said Mood Media's David Van Epps.
"From a retail perspective, it's going to be about the ability to deliver a seamless, more frictionless experience that will bring value to the customer," he said.
The Rebecca Minkoff brand launched its first stores in Manhattan and San Francisco in 2014--testbeds for what CEO Uri Minkoff called "Retail 3.0," for which the stores endeavor to translate many of the benefits of the online shopping experience to brick and mortar.