Is it time for your business to have a website makeover? Screen resolution standards, layout trends, artistic design and marketing are undergoing changes all of the time. If your website design was cutting edge a few years ago, it is most likely out of date today. You can think of a website makeover as the paint, cleaning & updates you would automatically do for a physical store-front– These are the regular maintenance tasks that you do to ensure the public that you are not only still open for business but are also doing well.
How do you know when you should redesign your website?
With a physical shop-front it is easy to tell when a new coat of paint is needed or your displays are out of date, however knowing when the time is right for a website redesign can be slightly more difficult. The best way to check if your website is behind in the times is to look around the web. Make a list of competitor websites as well as websites that you regularly visit and compare those sites to your own. By comparing your website to others you will begin to notice what works and what doesn't work, you will then be in a position to assess your own website more accurately.
Modern website design focuses on making information clear and concise, presenting your company and your products in the best possible light. Internet marketing has become more sophisticated, therefore methods have been developed that allow for layouts that maximise exposure and encourage web surfers to interact, join, purchase and collaborate. A website redesign will allow you to take advantage of these advances in internet marketing.
The most noticeable sign that you need a website makeover is if your website has not been developed using RWD (Responsive Web Design).
These days users surf the internet on a number of differing devices and therefore a whole variation of screen sizes. Not only do you have different size mobile & tablet screens to optimise your website for but there are so many different screen sizes for the standard desktop as well. It is imperative that your website caters for all of these screens and RWD will allow you to do so.
You can read more about our RWD service by clicking here.
One of the most effective things you can do to help bring your website up to date is to update your website content. Every page on your website is a chance for you to capture the interests of a visitor. With properly developed text and images that are up to date with the times, you'll be able to maximise your conversion from visitor to customer. Your text should be compelling not boring and you should create links – you can stand in front of a door all day long telling people about all of the wonderful things they'll see on the other side of that door but if you don't tell them to go through the door, they probably never will!
On top of your compelling text (whether it's about your products or about your services), you should always have a call to action that encourages the reader to want to proceed with contacting you, buying from you or signing up with your newsletter or program.
With the emergence of social media it has become more and more important to interact with your customers and potential customers through these channels. If you are not already doing this, it is advisable to start with immediate effect as there is no doubt your competitors will be doing so and therefore grabbing business that could be yours. Once you are active on social media we can create feeds onto your website to display your latest posts, galleries etc. This shows your customers that you are up to date with what is going on in the market place and also refreshes your content every time you post something new.