New Years Day "I'm About To Break You" [VIDEO]
Making a post-apocalyptic music video is a rite of passage for heavy metal artists, and the latest to join the cannon is New Years Day with their track "I'm About to Break You."
Ash Costello (vocals) said about the video:
This video was so much fun to make! We are big fans of Mad Max and have always wanted to make a post-apocolyptic style video, so i'm glad we pulled it out for 'I'm About to Break You.' The location we filmed at was a few hours away from Los Angeles and they put on a festival every year called 'Wasteland Weekend' that is dedicated to the post-apocolyptic lifestyle. We had a blast making props and riding around in those amazing cars. Having fans and friends join us as extras made it icing on the cake. Malevolence is also the most personal album we have ever written to date. More than ever you can really feel the blood and tears in these lyrics. It wasn't an easy process because it was so emotional but what came from it is honest and real. It's therapeutic and angry but still shows vulnerability.
Is it me, or in the song does Ash sing "I tried to suck you, you can't resist"? Check it out in the video player and tell me how wrong I am.
New Years Day released their third full length studio album, Malevolence, in October 2015, which scored them their highest first week sales and Billboard Top 200 at #45. Malevolence was produced by Erik Ron (Motionless In White, Issues) and is the band's first release on Another Century Records. Order the album here.
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