Prof Louise Hassan
PhD Supervisor
l.hassan@bangor.ac.uk
View Prof Louise Hassan's profile on the Bangor Research Portal
My research fits within the Marketing sub-discipline of Consumer Psychology. Much of my research is focused on understanding risky consumption, covering contexts such as smoking and excessive alcohol consumption, from a consumer protection perspective. From a theoretical standpoint, my research is grounded in literature within the area of attitudes and social cognition. Much of my work adopts a quantitative research approach based on experimental studies or individual-level and multi-level (cross-national) models. More specifically, my research aims to make a contribution within the literature on either: information processing and persuasion; or attitude and motivation formation/change.
Hen Goleg 0.11
https://sites.google.com/view/professor-louise-m-hassan/home
ASB2116 Consumer Behaviour
ASB4440 Consumers in a Global and Digital World
Risky consumption
Attitudes and persuasion
Social identity and stereotying
Cross-cultural consumer behaviour
Ethical consumption
Information processing
Postgraduate Project Opportunities
Consumer decision-making, particularly applying and extending the Theory of Planned Behaviour: with a focus on exploring mediators or moderators in addressing the intention-behaviour gap; or understanding action versus inaction.
Risky consumption and consumer protection: any issue within tobacco control; the marketing of products with the potential to damage health; scams and illicit products.
Information processing: in relation to warning labels, health information or social marketing campaigns.
Sustainability and Mindful consumption issues related to consumer decision-making.
Place-based marketing: including place branding and place attachment, and the participatory role of stakeholders as consumers, and in decision-making.
PublishedExamining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals
McGowan, M., Hassan, L. & Shiu, E., 6 Apr 2022, In: European Journal of Marketing. 56, 3, p. 817-839
PublishedExploring responses to differing message content of pictorial alcohol warning labels
Hassan, L., Parry, S. & Shiu, E., Nov 2022, In: International Journal of Consumer Studies. 46, 6, p. 2200-2219
PublishedThe Usefulness of the Social Identity Approach to Social Marketing
McGowan, M. & Hassan, L., 23 Aug 2021, Ethical Approaches to Marketing: Positive Contributions to Society. Strong, C. (ed.). De Gruyter Oldenbourg, p. 17-38
PublishedSolving dissociative group effects using construal level theory
McGowan, M., Hassan, L. & Shiu, E., 6 Jan 2020, In: European Journal of Marketing. 54, 1, p. 212-237
PublishedFear of Online Consumer Identity Theft: Cross-country Application and Short Scale Development
Walsh, G., Shiu, E., Hassan, L., Hille, P. & Takahashi, I., Dec 2019, In: Information Systems Frontiers. 21, 6, p. 1251-1264
PublishedRelieving the regret for maximizers: The role of construal level across comparable and non-comparable choice sets
Hassan, L., Shiu, E. & McGowan, M., 6 Dec 2019, In: European Journal of Marketing. 54, 2, p. 282-304
PublishedUnderstanding the relationship between smoking and place across multiple places through the lens of place attachment
Parry, S. & Hassan, L., Apr 2019, In: Journal of Environmental Psychology. 62, April, p. 115-123
PublishedA systematic review of the efficacy of alcohol warning labels: Insights from qualitative and quantitative research in the new millennium
Hassan, L. & Shiu, E., 2018, In: Journal of Social Marketing. 8, 3, p. 333-352
PublishedCommunicating Messages About Drinking
Hassan, L. & Shiu, E., Jan 2018, In: Alcohol and Alcoholism. 53, 1, p. 1-2 2 p.
PublishedThe influence of social identity on value perceptions and intention
McGowan, M., Hassan, L. & Shiu, E., 5 Nov 2017, In: Journal of Consumer Behaviour. 16, 3, p. 242-253
PublishedAddressing the cross-country applicability of the theory of planned behaviour (TPB): A structured review of multi-country TPB studies
Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: Journal of Consumer Behaviour. 15, 1, p. 72-86
PublishedThe Moderating Effects of National Age Stereotyping on the Relationships between Job Satisfaction and its Determinants: A Study of Older Workers across 26 Countries
Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: British Journal of Management. 26, 2, p. 255-272
PublishedWho Says There is an Intention–Behaviour Gap? Assessing the Empirical Evidence of an Intention–Behaviour Gap in Ethical Consumption
Hassan, L. M., Shiu, E. & Shaw, D., Jun 2016, In: Journal of Business Ethics. 136, 2, p. 219-236
PublishedCross-cultural and cross-national consumer research: psychology, behavior and beyond
Michaelidou, N., Reynolds, N., Greenacre, L. & Hassan, L. M., 1 May 2015, In: International Marketing Review. 32, 3/4, p. 242-244
PublishedNo place to hide: two pilot studies assessing the effectiveness of adding a health warning to the cigarette stick
Hassan, L. M. & Shiu, E. M., Mar 2015, In: Tobacco Control. 24, e1, p. e3-e5
PublishedThe direct and moderating influences of individual-level cultural values within web engagement: A multi-country analysis of a public information website
Shiu, E. M., Walsh, G., Hassan, L. M. & Parry, S., Mar 2015, In: Journal of Business Research. 68, 3, p. 534-541
PublishedThe moderating role of national cultural values in smoking cessation
Hassan, L. M. & Shiu, E. M., 20 Mar 2015, In: Journal of Business Research. 68, 10, p. 2173–2180
PublishedCross-National Advertising and Behavioral Intentions: A Multilevel Analysis
Walsh, G., Shiu, E. M. & Hassan, L. M., 1 Mar 2014, In: Journal of International Marketing. 22, 1, p. 77-98
PublishedNew advances in attitude and behavioural decision-making models
Michaelidou, N. & Hassan, L., Mar 2014, In: Journal of Marketing Management. 30, 5-6, p. 519-528 10 p.
PublishedReplicating, validating, and reducing the length of the consumer perceived value scale
Walsh, G., Shiu, E. M. & Hassan, L. M., Mar 2014, In: Journal of Business Research. 67, 3, p. 260-267
PublishedUncertainty in ethical consumer choice: a conceptual model
Hassan, L., Shaw, D., Shiu, E., Walsh, G. & Parry, S., 2013, In: Journal of Consumer Behaviour. 12, 3
PublishedInvestigating the drivers of consumer intention to buy manufacturer brands
Walsh, G., Shiu, E. & Hassan, L. M., Sep 2012, In: Journal of Product Brand Management. 21, 5, p. 328-340 13 p.
PublishedSupport for removal of point-of-purchase tobacco advertising and displays: findings from the International Tobacco Control (ITC) Canada survey
Brown, A., Boudreau, C., Moodie, C., Fong, G. T., Li, G. Y., McNeill, A., Thompson, M. E., Hassan, L. M., Hyland, A., Thrasher, J. F., Yong, H-H., Borland, R., Hastings, G. & Hammond, D., Nov 2012, In: Tobacco Control. 21, 6, p. 555-9 5 p.
PublishedA multi-country assessment of the long-term orientation scale
Hassan, L. M., Shiu, E. M. & Walsh, G., 1 Jan 2011, In: International Marketing Review. 28, 1, p. 81-101
PublishedConsumer uncertainty, revisited
Shiu, E. M., Walsh, G., Hassan, L. M. & Shaw, D., 1 Jun 2011, In: Psychology and Marketing. 28, 6, p. 584-607
PublishedEmotions, store-environmental cues, store-choice criteria, and marketing outcomes.
Walsh, G., Shiu, E. M., Hassan, L. M., Michaelidou, N. & Beatty, S. E., Jul 2011, In: Journal of Business Research. 64, 7, p. 737-744
PublishedModeling the factors affecting rural consumers' purchase of organic and free-range produce: A case study of consumers' from the Island of Arran in Scotland, UK
Michaelidou, N. & Hassan, L. M., Apr 2010, In: Food Policy. 35, 2, p. 130-139 10 p.
PublishedSegmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign
Walsh, G., Hassan, L. M., Shiu, E. M., Andrews, J. C. & Hastings, G., 1 Jan 2010, In: European Journal of Marketing. 44, 7/8, p. 1140-1164
PublishedSelf-concept, emotions and consumer coping: Smoking across Europe
Hamilton, K. & Hassan, L. M., 1 Jan 2010, In: European Journal of Marketing. 44, 7/8, p. 1101-1120
PublishedThe association of normative perceptions with adolescent smoking intentions
Brown, A. K., Moodie, C., Hastings, G., Mackintosh, A. M., Hassan, L. & Thrasher, J., Oct 2010, In: Journal of Adolescence. 33, 5, p. 603-614 12 p.
PublishedThe influence of nutrition information on choice: The role of temptation, conflict and self-control
Hassan, L. M., Shiu, E. M. & Michaelidou, N., 8 Sep 2010, In: Journal of Consumer Affairs. 44, 3, p. 499-515 17 p.
PublishedDemarketing tobacco through governmental policies - the 4Ps revisited
Shiu, E. M., Hassan, L. M. & Walsh, G., 1 Feb 2009, In: Journal of Business Research. 62, 2, p. 269-278
PublishedHELP – for a life without tobacco: a case study on demarketing across two levels
Hassan, L. M., Shiu, E., Walsh, G. & Hastings, G., 2009, In: Marketing Intelligence and Planning. 27, 4, p. 486-502 17 p.
PublishedThe impact of smokefree legislation in Scotland: results from the Scottish ITC: Scotland/UK longitudinal surveys
Hyland, A., Hassan, L. M., Higbee, C., Boudreau, C., Fong, G. T., Borland, R., Cummings, K. M., Yan, M., Thompson, M. E. & Hastings, G., Apr 2009, In: European Journal of Public Health. 19, 2, p. 198-205 8 p.
PublishedAn Empirical Examination of the Extended Model of Goal-Directed Behaviour: Assessing the Role of Behavioural Desire
Shiu, E. M. K., Hassan, L. M., Thomson, J. A. & Shaw, D., 2008, In: European Advances in Consumer Research. 8, p. 66-71 6 p.
PublishedExploring the effectiveness of cigarette warning labels: findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey
Hassan, L. & Shiu, E., 2008, In: International Journal of Nonprofit and Voluntary Sector Marketing. p. 263–274
PublishedThe influence of branding on adolescent smoking behaviour: exploring the mediating role of image and attitudes
Hassan, L., 2008, In: International Journal of Nonprofit and Voluntary Sector Marketing.
PublishedThe role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food
Michaelidou, N. & Hassan, L. M., Mar 2008, In: International Journal of Consumer Studies. 32, 2, p. 163-170 8 p.
PublishedGender differences in low-risk single-occasion drinking: An application of the theory of planned behaviour
Hassan, L. M. & Shiu, E. M. K., Jul 2007, In: International Journal of Consumer Studies. 31, 4, p. 317-325 9 p.
PublishedModeling Persuasion in Social Advertising: A Study of Responsible Thinking in Antismoking Promotion in Eight Eastern EU (European Union) Member States
Hassan, L. M., Walsh, G., Shiu, E. M. K., Hastings, G. & Harris, F., Apr 2007, In: Journal of Advertising. 36, 2, p. 15-31 17 p.
PublishedEnacting risk reduction: An examination of the volitional stages of smoking cessation within Scotland
Thomson, J. A., Hassan, L. M., Shiu, E. M. K. & Shaw, D., May 2006, In: International Journal of Consumer Studies. 30, 3, p. 256-270 15 p.
PublishedFashion victim: The impact of fair trade concerns on clothing choice
Shaw, D., Hogg, G., Wilson, E., Shiu, E. & Hassan, L., Apr 2006, In: Journal of Strategic Marketing. 14, 4, p. 427-440 14 p.
PublishedAn exploration of values in ethical consumer decision making
Shaw, D., Grehan, E., Shiu, E., Hassan, L. & Thomson, J., Mar 2005, In: Journal of Consumer Behaviour. 4, 3, p. 185-200 16 p.
Efficacy of text and graphic alcohol warning labels amongst students
01/04/2015 – 31/05/2017 (Finished)
http://www.alcoholwarninglabels.info/
Understanding the relationship between place & tobacco consumption