This module is one of the common option modules that can be taken by students from all of the MA programmes. Whilst the learning outcomes are the same no matter which of the programmes you are following, it is likely that your output from this module will reflect the media and approaches of your programme's disciplines and subject areas.
identify own personal attributes applicable to entrepreneurial situations in a variety of work and non-work contexts.
This module enables you to apply your understanding of the subject of enterprise and the skills necessary to prepare and present a proposal/plan for a new business idea or creative venture and how to sustain it. You might formulate a business plan to establish a studio, gallery, fashion venture or new media service as appropriate to your discipline. By covering market research techniques, financial management, intellectual property rights, negotiating, financing the venture and business planning, the module enables you to synthesise your ideas and experience in formulating your plan. You will investigate case studies drawn from your field of the creative industries.
Teaching methods include: • directed reading • seminars • lectures • interaction with entrepreneurs • problem-solving activities Learning activities include: • Presentations • Independent study • Feedback on case study Relationship between the teaching, learning and assessment methods and the planned learning outcomes You will develop and manage a business plan with support from tutors, through peer group discussion and tutorials which will inform you about the criteria for its development. Teaching will focus on the establishment of a business and the avoidance of its collapse, for example through a realistic management of cash flow and budgets and the charging for creative design. The formative and summative assessment methods reflect the practices and techniques involved in presenting a business rationale and plan. Emphasis is placed on using the results of your research and skills development to create a convincing business proposal, informed by case study.
Stutely, R. (2002). The definitive business plan.
Van Aardt, I. and Van Aardt, Carel and Bezuidenhout, Stefan (2000). Entrepreneurship and New Venture Management.
Bolton, B. and Thompson, J. (2001). Entrepreneurs: talent, temperament, technique.
Mullins, J.W. (2003). The New Business Road Test.
Bragg, A. and Bragg, M. (2005). Developing New Business Ideas.