Established in 1975, the Missoula Downtown Association (MDA) is the membership-based business organization dedicated to promoting, supporting and enhancing the vitality of Downtown Missoula. The MDA is primarily responsible for Downtown advocacy, implementation of the Downtown Master Plan, service and support of membership, Downtown marketing and events, and beautification of Missoula's city center. The MDA is responsible for management of Caras Park, the flower baskets and the boulevard banners, the Downtown Gift Card program, and close to 40 community festivals in the heart of the city.
At nearly 500 members strong, the MDA continues to be a source of unity among Downtown businesses and the entire community.