Let's do something.
Heuga is a prototype housing concept being developed in Australia. The Heuga System aims to plug the gaps in housing construction by providing a tech-enabled solution for quickly manufactured, high quality affordable homes.
Traditional housing construction is undertaken on-site and many of those involved don't carry the customer-centric approach throughout multiple onsite project stages. The Heuga housing model will shift much of the construction into a factory environment. The final home will then be assembled onsite in 15 days.
In developing the brand, our goal was to present something simple, modern and strong that represented an entirely new way of housing construction in Australia, underpinned by a technology ecosystem to resonate with a modern consumer.
Watch Heuga launch in the media
Port Adelaide Football Club
Since 2014 we have worked with Keith Thomas, Matthew Richardson and the team at the Port Adelaide Football Club on numerous projects.
The scope of work includes brand development, membership campaigns, corporate partnerships, digital platforms, events, Shanghai event branding and more. Port Adelaide's membership has steadily increased since 2013, reaching 60K+ members in 2016, 2017 and 2018.
Clonakilla is one of the great success stories of Australian wine. They are pioneers in cool climate shiraz in the Murrumbateman wine region with the iconic Shiraz Viognier as the hero product.
Working with their team since 2011, we have recently developed all new packaging for a six bottle lay down and 1.5 litre magnum. The website has successfully been redeveloped as the central digital hub of the business, built on the Woocommerce platform with integrations into Auspost eParcel, Xero and point of sale.
Clonakilla are a testament to the importance of story telling. With a rich family history stretching back to Ireland, the generational legacy has continued to be built in Australia, resulting in a well of rich narrative our creatives continue to draw from.
clonakilla.com.au
AFL Membership
AFL Membership is a product for AFL fans in Melbourne who want to support their preferred club as well as take advantage of the large number of games at Etihad and the MCG.
The packaging achieves a premium feel with a focus on small finishing details including gold and silver foiling (linking with gold and silver level products), deboss, high build UV and metallic inks. We have successfully delivered design and production outcomes in 2015, 2016, 2017 and 2018.
Big Shed Brewing Concern
If you like craft beer then Big Shed Brewing could be the perfect client; two guys putting it all on the line to do what they love. We've been involved from day zero and have seen the company establish itself quickly in the market.
The beer is superb, as is the authentic community and relaxed culture. Jason and Craig give us lots of freedom to have fun with the designs and personality of each brew.
"We have been using Big Red Dog since we began the brewery. Cliff and Rodge have been instrumental in the development of our brands. They took the time to not only know us, but the business and how we wanted to position ourselves. More than that they are always looking out ways to further our branding and message beyond what is required. They are happy to push back if they think they have a great idea, but do so tactfully to maintain the relationship. Beyond the work I would consider the team at Big Red Dog friends, people we can trust to keep an eye out for our best interests both on a branding and personal level." – Craig Basford & Jason Harris
Telemattica
Telemattica is a new brand and company for Sydney engineering and technology firm Australian Rail Technology.
Telemattica has a hardware and software service that provides monitoring solutions for Rail, Shipping and any transportation in general. The design principles of IoT (Internet of Things) allow low cost sensors to be installed and corresponding data connected to the cloud for storage, analysis and reporting.
The brand and communication was created with a very specific engineering-based audience in mind. Attention to detail in accuracy of iconography, copy writing and infographics is a central focus. The pattern created is used as a texture as well as in infographic visualisations.
Accenture Technology Liquid Studio
Liquid Studio is a fast prototyping studio that exists within Accenture Technology. In 2017 Liquid Studio launched at Pyrmont, Sydney.
Liquid Studio exists to quickly bring solutions to life. The focus of our work was to create some fresh look and feel that could sit within the broader Accenture Technology brand.
Ongoing project delivery includes studio branding, event branding and support, stationery and slide decks.
In May 2017 we supported the Experiential Orchestra at the Adobe Symposium with art direction on visual assets. View here.
Shanghai 2017 Fly Through + Sales App Presenter
The historic Port Adelaide game played in Shanghai in May 2017 was the first match for points held in mainland China by any professional sporting league worldwide.
Central to the Sports Diplomacy strategy behind the game is 'Taste of Australia', an opportunity for Australian businesses to connect with a Chinese audience.
The app and fly through we created – in both English and Mandarin – was the prime communication tool used with stakeholders in both China and Australia to visualise the event day and engage with the event.
"We have absolutely smashed it with the fly through presentation over here this week. Without doubt the most powerful tool we have produced to help articulate our vision. KT." Keith Thomas, CEO Port Adelaide Football Club.
In addition to the App we have delivered a multilingual website that is the digital hub for the Shanghai AFL experience.
i2C Architects
An expanding architectural firm in Australia, i2C required a site that showcases projects, demonstrates capability and supports its sales process.
Template Development
"After establishing a solid brief, we sat back and kept our noses clean, not getting too involved. The Big Red Dog team know what we're about. We love our site and our brand; it represents our business well and is a great marketing tool."
Anthony Merlin, Director
i2C.com.au
Clearstate
A property development startup, this client started with us named the DNW Property Group. Through a comprehensive branding process, we renamed the company Clearstate.
The goal was always to appear simple and direct, a no-fuss company that could communicate simple, ethical values to those interested in building a house, or selling land. We have achieved this via smart, open typography, a straight up colour palette and the use of simple messages, along with a pointer device, synonymous with modern day digital mapping.
Harry's Ice Cream
Harry's is a premium Australian ice cream ranged across Australian supermarkets.
Working with the Harry's team, Big Red Dog developed the idea for a range of ice creams that pick up on Australian desserts – pavlova, lamington, sticky date pudding. From the brand and packaging, development areas have extended to print marketing and an online presence.
"The Harry's range is progressive, Australian, warm, modern and gives a nod to the past. Within months of creative being finished our products were ranged by both Woolworths and Qantas. We are thrilled with that outcome."
Lawrence Harris, Director
Power Pirateers
The Power Pirateers is a kids' activation brand created by the Port Adelaide Football Club, engaging little kids aged 2 to 6 years. Its primary focus is engaging young kids and families without a connection to the club.
Mobile & Responsive Sites
Kids make on-field connection with their footy heroes around the age of 6 or 7. Before that they struggle to even understand the game.
The goal of the Pirateers is to build bridges with the kids in that age group, then transition them through into Junior Membership at The Port Adelaide Football Club. Pirates were chosen as a theme because of their universal appeal. The brand was to be friendly, non-adversarial and focus on adventure and fun.
Our starting place was to look at the worlds of Pirates, AFL and the Port Adelaide Football Club. Out of this mix we created the story of Footy Island, a place where our young heroes, Jack Lightning and Daisy Cutter, kick around cocoballs between palm trees and have all kinds of great adventures.