KFC's Vegan 'Beyond Fried Chicken' Will Be Launched In 70 Stores Across The US
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Aishwarya DharniUpdated on Jan 30, 2020, 19:01 IST
The world is rapidly on its way to adapt veganism and plant-based diets as a prominent part of people's lifestyles. In order to join in on the trend, everyone's favourite fried chicken food chain, KFC joined hands with California-based vegan meat brand Beyond Meat to create a brand new type of fried chicken: Beyond Fried Chicken.
According to USA Today, the brand will be launched in 70 different locations across the US from February 2 till February 23. This decision has come after the trial run of the Beyond Fried Chicken which sold out at one KFC store in Atlanta in less than five hours.
Andrea Zahumensky, chief marketing officer of KFC US said in a news report,
"We've really pushed the limits to develop plant-based chicken that I think will have KFC and plant-based protein fans saying, 'That's finger-lickin' good."
The alternative to the traditional fried chicken will be available in 4 to 12 piece-servings a la carte or can be bought as a combo with dipping sauce.
The inclusion of a plant-based diet has been on a rise in the last few years and several people have claimed to feel much better after quitting meat. CEO and founder of Beyond Meat, Ethan Brown said,
"The response in Atlanta continues to underscore the growing consumer demand for high-quality, delicious plant-based meats. Together with KFC's team, we have created a plant-based chicken that looks, tastes and pulls apart like a chicken breast."
In order to find out which stores are serving the plant-based chicken, KFC will also introduce a Beyond Fried Chicken indicator at www.kfc.com.