Why have no stars applied in Round one of the ICANN new gTLD program? We would have expected a ".kanyewest" or a ".kardashian", a ".taylorswift" or the IDN ".beyoncé" but no star submitted an application to become the first, worldwide, to massively propagate his/her popularity offering fans the chance to create websites using their name.
And what about other uses such as a www.rap.kanyewest - www.kim.kardashian - www.music.taylorswift or www.singleladies.beyoncé or just some fan.rihanna, jackie.chan, james.bond (wrong example) or again dance.britney ? I already read the announcements on flyers and billboards!
One applicant "only" considered submitting an application for his name followed by his family name and I must admit that the person to have provided new gTLD consultancy services was good here because Richard Li is writing history.
Richard Li is no pop star; Richard Li is a Hong Kong Business Super Star. The Front Page of his websites says: "Now is the time to go out, rather than meandering and relying on existing old models... If there is a vision, you should just go out and do it". Aren't new generic Top-Level Domains an answer to that statement?
".電訊盈科" was submitted by PCCW Enterprises Limited.
Some of Richard Li new gTLD applications were signed this week and should be live very soon. It is the case for the ".RICHARDLI" and ".PCCW". Let' s see how these domain names enter the history...of Internet.