Business Intelligence 2.0 (BI 2.0) refers to the next generation of BI, just as Web 2.0 has come to refer to the next generation of the Web. The focus, like Web 2.0, is on people, empowering users to express their creativity, allowing them to freely access information and produce something meaningful from it while focusing on information sharing, communication, and collaboration. This White Paper explores the BI 2.0 concept and offers a perspective on real world solutions.