VOLTAGE worked closely with Sweden's most environmentally conscious and iconic outdoor brand to design and develop a solid online shopping experience that converts equally as well as telling the brands story. Fjallraven's products feature unique qualities, fabrics, and a rich heritage that is new to the US market, so we developed "Story" pages on trending topics – long, well designed feature rich pages that showcase materials, craft and product categories. These pages not only serve as eye-candy and great selling tools launching a user into listing pages and product detail pages, but are also SEO driven landing pages rich with relevant content and video based on keyword analytics.