The team behind Kinza launched a little over five months ago. One of their co-founders shares the learnings of these past few months. In his mind, he thought the Kinza ideas was great and should be easy enough: build an easy to use app ("just like Airbnb has!") and run some Facebook ads — what can be easier? He even thought he could keep working full time as a management consultant for Deloitte. Errm, no! Everything he thought he knew about starting a business went out the window. And this is what he's learned so far during his first five months as an entrepreneur.