Barclays Bank Ghana is becoming Absa.. all you need to know about the change #journeytoAbsa
Barclays Bank Ghana will officially and legally change its name to Absa Bank Ghana on 10 February 2020. This is in line with the parent company, Absa Group Limited's decision to rebrand all its operations to Absa, as announced in July 2018.
Here is what Barclays Bank Ghana customers and indeed the general public need to know about the name change.
Barclays Bank of Ghana Limited is preparing to change to Absa Bank Ghana Limited. The brand change will be completed in the next few months.
We begin this new era fully embracing our new brand identity as an independent African bank with global scalability that is forward looking and fit for the digital age.
This change means that we will officially be known and referred to as Absa in all instances from this date onwards. We will still remain Barclays until 10 February 2020, but our change has been approved by all necessary regulatory authorities in Ghana and we are well on our way to complete our transition journey.
We will continue to keep you well-informed of all changes every step of the way until 10 February.
Given the significant size of the task ahead, we have started introducing Absa's warm, vibrant red colours on some of our assets, including bank branches and ATMs, to ensure we are fully ready by the time our legal name changes on 10 February 2020. Some people may already have seen marketing and advertising for Absa Group Limited.
Our parent company, Absa Group Limited, is one of the top 40 companies listed on the Johannesburg Stock Exchange. We are one of Africa's largest diversified financial services groups offering an integrated set of products and services across personal and business banking, corporate and investment banking, wealth and investment management and insurance. The Group has presence in 12 African countries and international representative offices in London and New York. We have approximately 40,000 employees, more than 1,000 branches and nearly 10,000 ATMs.
As we evolve into Absa Bank, we are not only building on a heritage of over 100 years in Ghana as Barclays Bank, but we are also joining one of Africa's top three largest banks, boasting over 91 billion dollars in assets globally.
When we embarked on this journey a little over 3 years ago, we took some time to speak to our stakeholders, including our customers and employees, and took note of their feedback on what we were doing well and what they wanted us to improve. We used their insights to begin to build a more innovative, customer-obsessed and agile bank that meets their needs.
The name change in Ghana is part of a broader, multi-country rebrand programme, scheduled to be completed by mid-2020. This date puts us on track to complete the transition well ahead of our mid-2020 deadline.
As an organisation, we believe in bringing possibility to life. We are here to fulfil the ambitions of our customers and communities, and we look forward to continuing to build strong partnerships to make this a reality.
All customer services will continue as before throughout the name change process. Customers are not required to do anything during this period.
Barclays Bank Ghana will not ask any customer for additional information during this time, and all bank records will remain the same before and after the transition. Customers will continue to bank with us as safely as they always have.
It is a sad truth that fraudsters are always looking for opportunities to obtain important personal information, so we urge you to be particularly vigilant against fraud/phishing attempts.
We have had a long history of serving Ghana and this legacy will serve us well for the future. Now, as we enter a new era, you can expect to see the energy and the vibrancy of the new Absa brand taking us to new levels.
For more information, go to barclaysafrica/journeytoAbsa
Why we are changing:
While Barclays continues to have a significant stake in Absa Group Limited, it's no longer our majority shareholder and we are separating our operations in Africa from those of Barclays PLC (UK). This change is currently in progress, and has given us an opportunity to roll out a new brand that reflects our unique African identity, and the chance for all our operations across the continent to unite behind a single brand and purpose.
What will and won't change:
What will change What will not change
Product names that reference Barclays will change. These will be replaced by Absa (e.g. Barclays Direct Loan will change to Absa Direct Loan).
No change to customer account details.
Customers' underlying information will remain unchanged, but their account statements may look a little different (e.g. Barclays references will be replaced with Absa references).
No fee changes associated with the name change.
Frontline branch colleagues will wear our new Absa uniform. No need to re-contract on existing agreements, terms and conditions.
No impact on the privacy of customer information.
Our branches will operate as usual during our normal banking hours.
Our country SWIFT code – BARCGHAC, address, telephone and fax numbers will remain the same.
All new cards issued from 10 February 2020 will be under the Absa brand.
Barclays cards will continue to work as normal until their date of expiry.
We encourage customers to visit our branches and pick up their new Absa Debit & Credit Cards from the 10th of February. Both Barclays and Absa cards will continue to work in ATMs, point-of-sale (POS) terminals and online, as usual.
All new chequebooks from 10 February 2020 will be issued under the Absa brand.
Customers can use their Barclays cheque book until 10 August 2020. After that, only cheques drawn on us with an Absa cheque book will be accepted
We encourage customers to visit our branches and pick up to request for their new Absa Cheque book from the 10th of February. Barclays Cheque books will be valid for 6 months after our official name change in February. Customers can therefore continue to use their Barclays cheque book until 10 August 2020. After that, only cheques drawn on us with an Absa cheque book will be accepted.
The look and feel of ATMs, internet banking, mobile apps will change, but they will continue to work as normal. Your online banking credentials will remain the same.
You will have the opportunity to download our new apps in due course.
Your online banking credentials will remain the same.
For more information, go to gh.barclaysafrica/journeytoAbsa.
Employee email addresses have changed to ………@absa.africa (e.g. Kwesi.Adotey@absa.africa)
All phone numbers remain unchanged
About Absa Group Limited
As we evolve into Absa Bank, we are not only building on a heritage of over 100 years in Ghana, but we are also joining one of Africa's top three largest banks, with a strong balance sheet of more than 91 billion dollars.
Absa Group Limited, our parent company, is one of Africa's largest diversified financial services groups offering an integrated set of products and services across personal and business banking, corporate and investment banking, wealth and investment management and insurance. The Group has a presence in 12 African countries and international representative offices in London and New York. We have approximately 40,000 employees, more than 1,000 branches, and nearly 10,000 ATMs.
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