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Amazon Opening First Brick-and-Mortar Store
Jihan Forbes October 9th, 2014
Image: AFP/Getty Images
According to Dow Jones and CNBC, Amazon is making the leap into brick-and-mortar with plans to open its first standalone store in Manhattan this holiday season. The store will be a pop-up shop at 7 West 34th Street, conveniently located right by the Empire State Building.
The store, which is more like a warehouse, will offer same-day delivery in New York City. We're assuming the company placed the pop-up in Midtown in order to attract tourists, so it's strange that delivery would be limited to New York City. Hopefully, out-of-towners will come to the store armed with the address of their hotels — and extra space in their suitcases if they want to pick anything up.
Although it's a great way to garner press and attention, it is a little odd that Amazon would choose this route. Amazon has put many brick-and-mortar locations out of business thanks to its convenient shop-from-home and delivery model, so opening its own standalone is an interesting move.
Amazon says that if this experimental shop is successful, it may open stores in other cities.
[via CNBC]
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Jihan Forbes
Jihan Forbes spends her days tirelessly writing and her work has been featured on Fashionista, XOJane, The Cut and more. She lives in Harlem, but will always be a Bronx girl. Send her an e-mail sometime.
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