This week, ISBA announced a new trust framework based on five overarching actions that aims to improve public trust in digital advertising. Here at illuma, we champion personal data-free, transparent online advertising and welcome and support their ideals.
We agree that no consumer wants a constant barrage of sales messages and with the help of industry voices, like ISBA, it's time for the digital advertising industry to change its ways and invest in delivering campaigns based on consumer preferences and behaviour. With stricter legislation around the use of personal data, it's more important than ever to look at context, content, and moments. At illuma we believe that the mindset of your audience matters most and can improve campaign performance.
If we as an industry focus on quality, brand safety, and transparency, we believe that everyone wins.