In my frequent discussions with customers about the benefits of cloud archiving for regulatory, legal, abd business reasons, I still find a large percentage that still don't worry about archiving corporate social media content.
Social media use by the organization and individual employees can be a huge marketing, sales, and productivity tool. But without the correct safeguards, it can become a gigantic liability.
For more information on this topic, you can download the Osterman Research report titled Best Practices for Archiving and Securing Social media and Collaboration Platforms.