Julie Ekelund and Nancy Evensen founded Fragrance Marketing Group (FMG) to combine their extensive expertise in licensing with their knowledge and passion for the bath and body, personal care and home fragrance industries. They've worked with some of the biggest brands in America creating an impressive track record of successfully growing brands and businesses.
FMG has partnered with Apex International for product development and manufacturing and The Village Company for corporate operations to successfully extend brands into personal care.
Apex International is a Minnesota-based 180,000 square foot manufacturing facility providing services to some of the top bath & body and personal care companies in the world including: Colgate/Softsoap, J&J/Neutrogena/Aveeno, Caldrea/SC Johnson, Upsher Smith, Fresh/LVMG, Proactiv/Guthy Renker and Ecolab.
The Village Company is a high-quality provider of bath products with over 27% market share in the bath category. Their well-known brands include: Mr. Bubble, Sesame Street Bath, and Village Naturals.