---
author:
- |
    Mariana Arantes[^1^]{} Flavio Figueiredo[^2^]{} Jussara M. Almeida[^1^]{}\
    \
bibliography:
- 'bibs.bib'
subtitle: 'A Measurement Study on User Behavior, Popularity, and Content Properties'
title: 'Understanding Video-Ad Consumption on YouTube'
---

&lt;ccs2012&gt; &lt;concept&gt; &lt;concept\_id&gt;10002951.10003260.10003272.10003276&lt;/concept\_id&gt; &lt;concept\_desc&gt;Information systems Social advertising&lt;/concept\_desc&gt; &lt;concept\_significance&gt;500&lt;/concept\_significance&gt; &lt;/concept&gt; &lt;concept&gt; &lt;concept\_id&gt;10002951.10003260.10003277.10003281&lt;/concept\_id&gt; &lt;concept\_desc&gt;Information systems Traffic analysis&lt;/concept\_desc&gt; &lt;concept\_significance&gt;300&lt;/concept\_significance&gt; &lt;/concept&gt; &lt;/ccs2012&gt;

Introduction {#sec:intro}
============

Related Work {#sec:related}
============

Data Collection and Cleaning {#sec:data}
============================

User Skipping Behavior  {#sec:user}
=======================

Video-Ad Popularity {#sec:pop}
===================

Video-Content to Video-Ad Pairs {#sec:match}
===============================

Discussion and Future Work {#sec:conclusions}
==========================

Acknowledgments {#acknowledgments .unnumbered}
===============
