how to use predictive models of data how do we use the historical conversion rate why do we use different regression models to predict a certain percentage conversion rate? what kind of learning model is used to make predictive models? which variable should be used to make the model model of conversion for ad ad model is used to calculate what kind of variables how to calculate conversion in r how to calculate ad conversion ratio in r what is the best approach to use a data set? why rely on statistics of ad clicks how to weight ad conversion how can we predict the success of a data set model how should a model be used how to use historical conversion rates to predict future campaigns with one model which variable should be used in a data set? a. click rates b. click rates c. average conversion ratio d. historical conversion rates which variable can you use to weight clicks? why do models rely on past conversion rate what is the historical rate of a particular ad based on how to make prediction on data can ad data be consolidated