A food safety awareness program sponsored by a nutrition association and a major food company creates content for TV and educates consumers through a website and other media.
Home Food Safety was created in 1999 by the Academy of Nutrition and Dietetics (formerly the American Dietetic Association) and ConAgra Foods, said Allison MacMunn, public relations manager for the Chicago-based academy.
The goal of the program is to raise consumer awareness of foodborne illnesses.
Each year, the program creates new videos on safe food handling that are shown on TV and in doctor’s offices and grocery stores, MacMunn said. Videos are at www.homefoodsafety.org/video or www.YouTube.com/eatrightTV.
In addition, MacMunn said, the academy has spokespeople available for food safety issues on TV shows, news segments, blogs and other media.
The program’s website includes articles, downloadable tip sheets, educational activities for kids, recipes, resources for educators, Spanish materials and quizzes.
A free mobile app, “Is My Food Safe?” is available for Android and iPhone devices.
Home Food Safety also spreads its messages through press releases, blog posts, daily tips, video and radio public service announcements, social media such as Facebook, Twitter and Sharecare.com, newspaper articles, advertisements and blog contests.