Archaeotourism or Archaeological tourism is a form of cultural tourism, which aims to promote public interest in archaeology and the conservation of historical sites.
Archaeological tourism can include all products associated with public archaeological promotion, including visits to archaeological sites, museums, interpretation centers, reenactments of historical occurrences, and the rediscovery of indigenous products, festivals, or theaters.
Archaeological tourism walks a fine line between promoting archaeological sites and an area's cultural heritage and causing more damage to them, thus becoming invasive tourism. Archaeologists have expressed concerns that tourism encourages particular ways of seeing and knowing the past. When archaeological sites are run by tourist boards, ticket fees and souvenir revenues can become a priority, and the question remains whether a site is worth opening to the public or remaining closed and keeping the site out of harm's way. Damage to irreplaceable archaeological materials is not only direct, as when remains are disordered, altered, destroyed, or looted, but often the indirect result of poorly planned development of tourism amenities, such as hotels, restaurants, roads, and shops. These can drastically alter the environment in ways that produce flooding, landslides, or undermine ancient structures.