In chapter 3, the dynamics of organizational culture is explained, and a specific look into values is examined. One of the kinds of values discussed is espoused values; espoused values are the stated values and norms that are preferred by an organization.
An example of a company that fulfills a sustainable environment would be TOMS Shoes. The company believes in "one for one," which means for every shoe bought, another pair is given to a child in need. The shoe uses little leather compared to other sneakers like Nike and Adidas. Also, the company isn't just for profit; helping out children in developing companies is one of their main missions and reasons TOMS created their company. TOMS Shoes is partnered with non- profit organizations as well for example Friends with TOMS.
Many companies would not give free items for every product purchased, and by doing so, TOMS is set apart from all types of apparel retailers. Because of TOMS belief towards donating, his company is built from that and has sprouted. It is very risky in doing what TOMS Shoes does for profitable reasons, but it is very important to give back to the community especially when many consumers have purchasing power.