Naming and Tagline Development
Taglines influence consumers’ buying behaviour by evoking an emotional response.
A tagline is a short phrase that captures a company’s brand essence, personality, positioning and distinguishes the company from its competitors.
A tagline’s frequent and consistent exposure in the media and in popular culture reinforces its message. Traditionally used in advertising, taglines are also applied on marketing collateral as the centerpiece of a positioning strategy.
Taglines have a shorter life span than logos. Like advertising campaigns, they are susceptible to marketplace and lifestyle changes. Deceptively simple, taglines are not arbitrary. They grow out of an intensive strategic and creative process.