The Art of Storytelling in Business
Mines the broad definition of storytelling: connections of causes and effects told through a narrative which allows us to process the information easily.
Notes that the scientist Jeremy Hsu discovered about 65% of our talking is in the form storytelling, and the reason is that it works. Humans understand information and ideas better when they are in a narrative.
While the idea of using stories in marketing is not new, many businesses still fail to take full advantage of the form to empower their products and brands. Stories are powerful, studies have shown, because:
The digital age has opened up new forms of storytelling that businesses must take advantage of by:
Interested? Click the title or image to read on.
Source is Business2Community.com
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