The FIA (Federation Internationale De L'Automobile), motor sport's worldwide governing body, runs a campaign called Action for Road Safety, which it launched to support the UN's Decade of Action for Road Safety.
At many motorsport events you will see promotions and fund raising under this initiative, expressing the message that racing is fun, but it's not safe on the road.
The FIA also offers grants for projects about road safety, which may be developing mobile apps, education films, mentoring programmes, etc. How about the Junior Co-pilot game from Romania, for example:
- "A project to enhance road safety by inviting kids travelling with their parents to become co-pilots via the Junior Co-Pilot Game. The game uses GPS technologies, is fully synced with the car, sending warnings whenever the driver is speeding and when STOP signs or a dangerous curve approach etc. The Co-Pilot Game has all road signs and regulations in a language easily understood by kids." Source: FIA Road Safety Grant Programme.
If you have an idea for a project to promote road safety, you could apply for a grant to run the project. Why not have a look at the FIA Road Safety Grant Programme, the Action for Road Safety and the FIA Foundation websites, and get involved: