Google has launched a compression algorithm called Zopfli that compresses content on a webpage to make it load faster. When this algorithm is used on a web server, it will compress all the data and this will result in better space utilization, faster data transmission and lower web page latencies.
Google said that using Zopfli in lab conditions they noticed that content was compressed 3-8 times more densely resulting in smaller output sizes and thus less load times than before. Lode Vandevenne who is a part of the compression team that programmed Zopfli says that the new algorithm is based on the previously used Deflate compression algorithm, but uses a more exhaustive compression technique to compress the content.
The only flip side to using Zopfli is that it takes considerably longer to compress data compared to Deflate and according to Vandevenne is best suited for applications where data is compressed once and sent over a network many times.
All this may sound very technical but what it essentially means is that by using this algorithm a website will load much faster than before. This will especially be useful in the current time when a majority of people are accessing the Internet on their smartphones and tablets. The compressed data will mean that less cellular data is used when accessing a website and also much less battery.